Hypebeast Ltd. (0150.HK) Reports 2025 Half Year Financial Results

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ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="music" data-event-name="menu_navigation" data-custom-event="null">Music</a></li><li itemprop="name" class="text-type main-nav-lifestyle-item nav-item"><component is="drop-tether" classes="main-nav-dropdown main-nav-lifestyle-dropdown simple-dropdown" arrow-classes="nav-dropdown-arrow" :append-arrow="true" :init="false"><a href="https://hypebeast.com/lifestyle" itemprop="url" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="lifestyle" data-event-name="menu_navigation" data-custom-event="null">Lifestyle</a><template #content><div id="nav-lifestyle-dropdown" class="nav-dropdown"><ul><li><a ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="lifestyle > automotive" data-event-name="menu_navigation" data-custom-event="null" href="https://hypebeast.com/automotive" >Automotive</a></li><li><a ga-on="click" ga-event-category="top 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itemprop="url" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="videos" data-event-name="menu_navigation" data-custom-event="null">Videos</a></li><li itemprop="name" class="text-type main-nav-brands-item nav-item"><component is="drop-tether" classes="main-nav-dropdown main-nav-brands-dropdown simple-dropdown" arrow-classes="nav-dropdown-arrow" :append-arrow="true" :init="false"><a href="https://hypebeast.com/directory" itemprop="url" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="brands" data-event-name="menu_navigation" data-custom-event="null">Brands</a><template #content><div id="nav-brands-dropdown" class="nav-dropdown"><ul><li><a ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="brands > brand_ranking" data-event-name="menu_navigation" data-custom-event="null" href="https://hypebeast.com/brands/ranking" >Brand Ranking</a></li><li><a ga-on="click" 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main-nav-more-dropdown simple-dropdown" arrow-classes="nav-dropdown-arrow" :append-arrow="true" :init="false"><a href="#" itemprop="url" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="more" data-event-name="menu_navigation" data-custom-event="null">More</a><template #content><div id="nav-more-dropdown" class="nav-dropdown"><ul><li><a ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="more > fashion" data-event-name="menu_navigation" data-custom-event="null" href="https://hypebeast.com/fashion" >Fashion</a></li><li><a ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="more > footwear" data-event-name="menu_navigation" data-custom-event="null" href="https://hypebeast.com/footwear" >Footwear</a></li><li><a ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="more > art" data-event-name="menu_navigation" data-custom-event="null" href="https://hypebeast.com/art" >Art</a></li><li><a ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="more > design" data-event-name="menu_navigation" data-custom-event="null" href="https://hypebeast.com/design" >Design</a></li><li><a ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="more > music" data-event-name="menu_navigation" data-custom-event="null" href="https://hypebeast.com/music" >Music</a></li><li><a ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="more > lifestyle" data-event-name="menu_navigation" data-custom-event="null" href="https://hypebeast.com/lifestyle" >Lifestyle</a></li><li><a ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="more > videos" data-event-name="menu_navigation" data-custom-event="null" href="https://hypebeast.com/videos" >Videos</a></li><li><a ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="more > brands" data-event-name="menu_navigation" data-custom-event="null" href="https://hypebeast.com/directory" >Brands</a></li><li><a ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="more > magazine" data-event-name="menu_navigation" data-custom-event="null" href="https://hypebeast.com/magazine" >Magazine</a></li><li><a ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="more > hb100" data-event-name="menu_navigation" data-custom-event="null" href="https://hypebeast.com/hb100" >Hypebeast100</a></li></ul></div></template></component></li><li itemprop="name" class="text-type main-nav-hbx-item pinned nav-item"><a href="https://hbx.page.link/?link=https%3A%2F%2Fhbx.com%2Fmen%3Futm_source%3Dhypebeast.com%26utm_medium%3Dreferral%26utm_campaign%3Dmens-2021-6-9307-hypebeast_top_area_button_referral%26utm_content%3Dimage-placement-editorial-post&apn=com.hypebeast.store&afl=https://hbx.com&isi=895353739&ibi=com.store.hypebeast.HypebeastStore&ifl=https://hbx.com/men&efr=1" itemprop="url" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="store" data-event-name="menu_navigation" data-custom-event="null" target="_blank">Store</a></li></ul></div><div class="header-bottom__right"></div></div></div></div> </div> <div id="newsroom-header"> <newsroom-main-header :trans="{"newsroom":"Newsroom","searchNewsroom":"Search Newsroom","allNews":"All News","corporate":"Corporate","finance":"Finance","financial":"Financial","events":"Events","launches":"Launches","others":"Others","investor":"Investor","allYears":"All Years","clear":"Clear","categories":"Categories","years":"Years"}" home-url="https://hypebeast.com/newsroom" search-url="https://hypebeast.com/newsroom/search" :lists="{"years":["2024","2023","2022","2021","2020","2019","2018","2017"],"categories":["Corporate","Events","Finance","Launches"]}" filter-keyword="" :filters="{"year":"","category":""}"/> </div> <div id="newsroom-post-3097" class="newsroom-post-container post-status-publish " > <section class="post"> <div id="post-upper" class="post-upper"> <header class="post-header"> <div class="post-body-published"> <span> <time >Nov 22, 2024</time> </span> </div> <h1 class="post-body-title"> <span>Hypebeast Ltd. (0150.HK) Reports 2025 Half Year Financial Results</span> </h1> <div class="post-body-share"> <share-buttons :data="{"link":"https%3A%2F%2Fhypebeast.com%2Fnewsroom%2Fhypebeast-ltd-0150-hk-reports-2025-half-year-financial-results","name":"Hypebeast Ltd. (0150.HK) Reports 2025 Half Year Financial Results","image":{"url":""},"app":"https:\/\/hypebeast.com\/app\/"}" :qr-code="false" :sharing-title="false" ></share-buttons> </div> </header> </div> <div class="post-lower"> <div class="post-body-wrapper"> <div class="post-body"> <article class="post-body-article"> <div class="post-body-content"> <p><span style="font-weight: 400">Hypebeast Limited (Stock Code: 0150.HK), the global leading platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce, announced its unaudited interim results for the six months ended 30 September 2024 (“1H2025”). </span></p> <ul> <li style="font-weight: 400"><span style="font-weight: 400">The Group recorded revenue of </span><span style="font-weight: 400">HK$360.5</span><span style="font-weight: 400"> million in 1H2025, representing a decrease of </span><span style="font-weight: 400">HK$79.5 </span><span style="font-weight: 400">million or </span><span style="font-weight: 400">18.1%</span><span style="font-weight: 400"> as compared to 1H2024;</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Gross profit of </span><span style="font-weight: 400">HK$173.2</span><span style="font-weight: 400"> million in 1H2025, down </span><span style="font-weight: 400">HK$33.6</span><span style="font-weight: 400"> million or </span><span style="font-weight: 400">16.2% </span><span style="font-weight: 400">as compared to 1H2024, translating to a 1.1 percentage points increase in gross profit margin from </span><span style="font-weight: 400">47.0%</span><span style="font-weight: 400"> in 1H2024 to </span><span style="font-weight: 400">48.1%</span><span style="font-weight: 400"> in 1H2025 primarily being from e-commerce downsizing; and</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Net profit of </span><span style="font-weight: 400">HK$20.2</span><span style="font-weight: 400"> million for 1H2025, as compared to net loss of </span><span style="font-weight: 400">HK$10.0 </span><span style="font-weight: 400">million in 1H2024, primarily due to the Group’s cost efficiency actions to improve margin and profitability.</span></li> </ul> <p><b>Operational Efficiency<br /> </b><span style="font-weight: 400">We prioritize operational efficiency and cost management to ensure profitable growth across all of our media and e-commerce and retail divisions. By optimizing our internal processes and carefully managing expenses, we aim to maximize profitability, unlock resources for strategic reinvestment and position Hypebeast for sustainable long-term growth.</span></p><div><div class="inner-container"> <div class="inner-content"> <div class="adunit-wrapper"> <div class="in-content-ad-outer"> <div class="adunit in-content lazy-load no-init" data-adunit="Hypebeast_In_Content" data-dimensions="300x250,2x2" data-sortable="false" data-targeting='{"HBSiteLoc":["ros","article"],"HBSiteCat":["finance"],"HBSitePage":"0","HBSiteLang":"en","country":"sg","region":"apac","subRegion":"sea","HBArticle":3097,"HBBlacklist":"1"}' data-size-mapping="in-content" data-ascendeum="false"></div> </div> </div> </div> </div></div> <p><b>Year of Efficiency<br /> </b><span style="font-weight: 400">The Group has implemented significant measures this period across the entire business to promote efficiency and stabilize profits. The objective is to make Hypebeast a better media and e-commerce and retail company, to improve our financial performance in challenging environments so the business can execute its long-term vision and to re-allocate its resources to the right place to produce results.</span> <p><b>Focus on Engagement and Community<br /> </b><span style="font-weight: 400">At the core of Hypebeast’s business is our vibrant, globally-engaged community of young, style-conscious and culturally aware readers and consumers. We are committed to nurturing these relationships and empowering our audience to become active participants across our platforms and points of engagement.</span><span style="font-weight: 400"> </span> <p><span style="font-weight: 400">By placing our readership and consumer community at the heart of our strategy, we can deepen our understanding of their evolving needs and preferences, unlock new avenues for growth, and solidify Hypebeast’s position as a trusted, go-to destination for youth culture and style.</span> <p><b>Strengthen the Hypebeast Ecosystem<br /> </b><span style="font-weight: 400">Hypebeast’s business lies in a powerful, interconnected network that unites our core divisions of media, e-commerce and retail and agency services.</span><span style="font-weight: 400"> </span> <p><span style="font-weight: 400">Our media platforms serve as the heart of the Hypebeast community, engaging our readers with captivating content that shapes trends and fuels cultural discourse. This, in turn, empowers our e-commerce and retail division to serve as a direct conduit to our engaged, style-conscious consumer base. Our agency business offers a unique opportunity to bridge the gap between our media influence and e-commerce and retail capabilities by tapping into the wealth of data, insights, and creative expertise.</span> <p><span style="font-weight: 400">We aim to upgrade our platform into a more cohesive and effective system to further benefit from this virtuous cycle of growth and influence, bridging the relationship between brands and our audience and driving customer acquisition and conversion.</span> <p><span style="font-weight: 400">For further details on the interim results performance, visit the Group’s corporate website to view the </span><a href="https://hypebeast.com/investor"><span style="font-weight: 400">full results announcement</span></a><span style="font-weight: 400">.</span> <p><span style="font-weight: 400">For investor inquiries, please contact: </span><br /> <a href="mailto:investors@hypebeast.com"><span style="font-weight: 400">investors@hypebeast.com</span></a><span style="font-weight: 400"> </span> <p><span style="font-weight: 400">For more information, please contact: </span><br /> <a href="mailto:media@hypebeast.com"><span style="font-weight: 400">media@hypebeast.com</span></a> </div> </article> </div> <div id="post-footer" class="post-footer"> </div> </div> </div> </section> </div> <div class="newsroom-container more-news-container"> <h3>More News</h3> <div class="posts-feed"> <div class="newsroom-post-box" id="corporate-post-3062"> <div class="post-box-image-container"> <div class="thumbnail" title="Hypefest Hong Kong 2024: An Unforgettable Weekend of Music, Art, and Community" > <a href="https://hypebeast.com/newsroom/hypefest-hong-kong-2024-an-unforgettable-weekend-of-music-art-and-community"> <picture> <source media="(max-width: 768px)" data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F19%2Ffiles%2F2024%2F11%2F14%2FHypefest-Hong-Kong-2024_2-Large.jpeg?fit=max&cbr=1&q=90&w=375&h=250 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F19%2Ffiles%2F2024%2F11%2F14%2FHypefest-Hong-Kong-2024_2-Large.jpeg?fit=max&cbr=1&q=90&w=500&h=333 2x"> <img data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F19%2Ffiles%2F2024%2F11%2F14%2FHypefest-Hong-Kong-2024_2-Large.jpeg?fit=max&cbr=1&q=90&w=750&h=500 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F19%2Ffiles%2F2024%2F11%2F14%2FHypefest-Hong-Kong-2024_2-Large.jpeg?fit=max&cbr=1&q=90&w=1125&h=750 4x" data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F19%2Ffiles%2F2024%2F11%2F14%2FHypefest-Hong-Kong-2024_2-Large.jpeg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="Hypefest Hong Kong 2024: An Unforgettable Weekend of Music, Art, and Community" /> </picture> </a> </div> </div> <div class="post-box-content-container"> <div class="post-box-content-categories"><a href="https://hypebeast.com/newsroom/category/events" class="category category-events" title="Events">Events</a></div><div class="post-box-content-title"><a href="https://hypebeast.com/newsroom/hypefest-hong-kong-2024-an-unforgettable-weekend-of-music-art-and-community" class="title" title="Hypefest Hong Kong 2024: An Unforgettable Weekend of Music, Art, and Community"><h2><span>Hypefest Hong Kong 2024: An Unforgettable Weekend of Music, Art, and Community</span></h2></a></div><div class="post-box-lower"><div class="post-box-content-meta"><span class="time"><time >Nov 15, 2024</time></span></div></div> </div> </div> <div class="newsroom-post-box" id="corporate-post-3039"> <div class="post-box-image-container"> <div class="thumbnail" title="Hypedrive’s Cars &amp; Kicks Event Celebrated the Fusion of Automotive and Footwear Subcultures" > <a href="https://hypebeast.com/newsroom/hypedrives-cars-kicks-event-celebrated-the-fusion-of-automotive-and-footwear-subcultures"> <picture> <source media="(max-width: 768px)" data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F19%2Ffiles%2F2024%2F10%2F31%2F1-Large.jpeg?fit=max&cbr=1&q=90&w=375&h=250 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F19%2Ffiles%2F2024%2F10%2F31%2F1-Large.jpeg?fit=max&cbr=1&q=90&w=500&h=333 2x"> <img data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F19%2Ffiles%2F2024%2F10%2F31%2F1-Large.jpeg?fit=max&cbr=1&q=90&w=750&h=500 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F19%2Ffiles%2F2024%2F10%2F31%2F1-Large.jpeg?fit=max&cbr=1&q=90&w=1125&h=750 4x" data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F19%2Ffiles%2F2024%2F10%2F31%2F1-Large.jpeg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="Hypedrive’s Cars &amp; 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data-custom-event="null" class="link"><a href="https://hypebeast.com/change-language?locale=jp" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="location > 日本">日本</a></li><li data-event-name="menu_navigation" data-custom-event="null" class="link"><a href="https://hypebeast.com/change-language?locale=kr" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="location > 대한민국">대한민국</a></li><li data-event-name="menu_navigation" data-custom-event="null" class="link"><a href="https://hypebeast.com/change-language?locale=tw" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="location > 台灣">台灣</a></li></ul></li></ul></template></drop-tether></div></div></div></footer> <div id="mobile-menu-wrapper"> <div> <transition name="mobile-menu-slide"> <div id="mobile-menu" class="hidden-app" v-show="mobileMenu" style="display: none;"> <mobile-menu> <template #logo> <a href="https://hypebeast.com/"> <img class="img-fluid" src="https://hypebeast.com/dist/hypebeast/images/hypebeast-logo.4d6a6810.svg"> </a> </template> <template #user-menu> <ul><li class="mobile-menu-locale-item mobile-menu-item"><component is="mobile-dropdown" id="locale" :data='{"sections":[{"url":"https:\/\/hypebeast.com\/change-language?locale=en","label":"Global","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"location > global"}},{"url":"https:\/\/hypebeast.com\/change-language?locale=cn","label":"\u4e2d\u56fd\u5927\u9646","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"location > \u4e2d\u56fd\u5927\u9646"}},{"url":"https:\/\/hypebeast.com\/change-language?locale=hk","label":"\u9999\u6e2f","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"location > \u9999\u6e2f"}},{"url":"https:\/\/hypebeast.com\/change-language?locale=id","label":"Indonesia","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"location > indonesia"}},{"url":"https:\/\/hypebeast.com\/change-language?locale=jp","label":"\u65e5\u672c","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"location > \u65e5\u672c"}},{"url":"https:\/\/hypebeast.com\/change-language?locale=kr","label":"\ub300\ud55c\ubbfc\uad6d","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"location > \ub300\ud55c\ubbfc\uad6d"}},{"url":"https:\/\/hypebeast.com\/change-language?locale=tw","label":"\u53f0\u7063","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"location > \u53f0\u7063"}}]}' :props='[]'><template #trigger><ga-track-click :ga='{"category": "", "action": "", "label": ""}'><h6><a href="#">Global</a><span class="icon icon-location-global"></span></h6></ga-track-click></template><template #arrow><span class="icon dropdown-arrow icon-arrow-down"></span></template></component></li><li class="mobile-menu-account-item mobile-menu-item"><component is="mobile-group" id="account" :data='{"sections":[{"url":"\/login?_target_path=https:\/\/hypebeast.com\/","label":"Login \/ Sign Up","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"account > login \/ sign up"}}]}' :props='[]'><template #trigger><ga-track-click :ga='{"category": "", "action": "", "label": ""}'><h6><a href="#">Account</a><span class="icon icon-navbar-account"></span></h6></ga-track-click></template><template #arrow><span class="icon dropdown-arrow icon-arrow-down"></span></template></component></li></ul> </template> <template #menu> <ul><li class="mobile-menu-item-section mobile-menu-item"><component is="mobile-sections-non-collapsible" id="section" :data='{"sections":{"fashion":{"label":"Fashion","url":"https:\/\/hypebeast.com\/fashion","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"fashion"}},"footwear":{"label":"Footwear","url":"https:\/\/hypebeast.com\/footwear","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"footwear"}},"art":{"label":"Art","url":"https:\/\/hypebeast.com\/art","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"art"}},"design":{"label":"Design","url":"https:\/\/hypebeast.com\/design","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"design"}},"music":{"label":"Music","url":"https:\/\/hypebeast.com\/music","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"music"}},"lifestyle":{"label":"Lifestyle","url":"https:\/\/hypebeast.com\/lifestyle","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"lifestyle"}}}}' :props='{"opened":true}'> <template #trigger><h6>Sections</h6></template></component></li><li class="mobile-menu-item-more mobile-menu-item"><component is="mobile-sections-non-collapsible" id="more" :data='{"sections":{"videos":{"label":"Videos","url":"https:\/\/hypebeast.com\/videos","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"videos"}},"magazine":{"label":"Magazine","url":"https:\/\/hypebeast.com\/magazine","mobile":{"component":"mobile-block","props":{"ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"magazine"}}},"ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"magazine"}},"hb100":{"label":"Hypebeast100","url":"https:\/\/hypebeast.com\/hb100","mobile":{"component":"mobile-block","props":{"ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"hb100"}}},"ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypebeast100"}},"newsletters":{"label":"Newsletter","url":"https:\/\/hypebeast.com\/newsletter?source=Newsletter%20Footer","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"newsletter"}},"app":{"label":"Download Our App","url":"https:\/\/hypebeast.com\/app\/","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"download_our_app"}}}}' :props='{"opened":true}'> <template #trigger><h6>More</h6></template></component></li><li class="mobile-menu-item-brands mobile-menu-item"><component is="mobile-sections-non-collapsible" id="brands" :data='{"sections":{"brand-ranking":{"label":"Brand Ranking","url":"https:\/\/hypebeast.com\/brands\/ranking","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"brand_ranking"}},"brand-directory":{"label":"Brand Directory","url":"https:\/\/hypebeast.com\/directory","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"brand_directory"}}}}' :props='{"opened":true}'> <template #trigger><h6>Brands</h6></template></component></li><li class="mobile-menu-item-store mobile-menu-item"><component is="mobile-sections-non-collapsible" id="store" :data='{"sections":[{"label":"Men","url":"https:\/\/hbx.com\/men","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"men"}},{"label":"Women","url":"https:\/\/hbx.com\/women","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"women"}},{"label":"Life","url":"https:\/\/hbx.com\/life","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"life"}},{"label":"Golf","url":"https:\/\/hbx.com\/golf","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"golf"}},{"label":"Archives","url":"https:\/\/hbx.com\/archives","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"archives"}},{"label":"Sale","url":"https:\/\/hbx.com\/sale","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"sale"}}]}' :props='{"opened":true}'> <template #trigger><h6>Store</h6></template></component></li><li class="mobile-menu-item-elsewhere mobile-menu-item"><component is="mobile-sections-non-collapsible" id="elsewhere" :data='{"sections":{"hypebeast":{"label":"Hypebeast","url":"https:\/\/hypebeast.com\/","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypebeast"}},"hypeart":{"label":"Hypeart","url":"https:\/\/hypeart.com\/","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypeart"}},"hypemaps":{"label":"Hypemaps","url":"https:\/\/hypemaps.com","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypemaps"}},"hypebae":{"label":"Hypebae","url":"https:\/\/hypebae.com\/","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypebae"}},"hbx":{"label":"HBX","url":"https:\/\/hbx.com?utm_source=hypebeast.com&utm_medium=referral&utm_campaign=hypebeast.com_top_area_button","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hbx"}}}}' :props='{"opened":true}'> <template #trigger><h6>Elsewhere</h6></template></component></li><li class="mobile-menu-item-about mobile-menu-item"><component is="mobile-sections-non-collapsible" id="about" :data='{"sections":[{"label":"Hypebeast Group","url":"https:\/\/hypebeast.com\/group","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypebeast_group"}},{"label":"Newsroom","url":"https:\/\/hypebeast.com\/newsroom","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"newsroom"}},{"label":"Leadership","url":"https:\/\/hypebeast.com\/leadership","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"leadership"}},{"label":"Career Opportunities","url":"https:\/\/jobs.lever.co\/hypebeast","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"career_opportunities"}},{"label":"Investor Relations","url":"https:\/\/hypebeast.com\/investor","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"investor"}},{"label":"Advertising","url":"https:\/\/hypebeast.com\/advertise","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"advertising"}},{"label":"Legal","url":"https:\/\/hypebeast.com\/legal","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"legal"}},{"label":"Contact Us","url":"https:\/\/hypebeast.com\/contact","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"contact_us"}}]}' :props='{"opened":true}'> <template #trigger><h6>About Us</h6></template></component></li></ul> </template> </mobile-menu> </div> </transition> <transition name="fade-in"> <div id="mobile-menu-backdrop" v-show="mobileMenu" style="display: none;" @click.stop.prevent="closeMenu"></div> </transition> </div> </div> <div id="bottom-ad" class="showAd" style="font-size: 2px;"> </div> </div> <div id="search-dropdown-backdrop"></div> <div data-adunit="Hypebeast_ROS_Background" class="adunit background" data-targeting='{"HBSiteLoc":["category","ros"],"HBSiteCat":["hypebeast-ltd-0150-hk-reports-2025-half-year-financial-results"],"HBSitePage":"0","HBSiteLang":"en","country":"sg","region":"apac","subRegion":"sea"}' data-outofpage="true" data-sortable="false"> </div> <div class="ad-anchor-wrapper"> <div data-adunit="HBEN_ATF_ANCHOR" class="adunit anchor" data-dimensions="1x1,728x90,320x100,320x50" data-sortable="" data-size-mapping="footer-anchor" data-targeting='{"HBSiteLoc":["category","ros"],"HBSiteCat":["hypebeast-ltd-0150-hk-reports-2025-half-year-financial-results"],"HBSitePage":"0","HBSiteLang":"en","country":"sg","region":"apac","subRegion":"sea"}'> </div> </div> <div id="shadowbox-container"> <div class="shadowbox-inner"> <div data-adunit="Hypebeast_All_Pages_Shadowbox" class="adunit shadowbox" data-dimensions="1x1,300x250,320x480,844x513,600x600,640x480" data-size-mapping="shadow" data-sortable="false" data-targeting='{"HBSiteLoc":["category","ros"],"HBSiteCat":["hypebeast-ltd-0150-hk-reports-2025-half-year-financial-results"],"HBSitePage":"0","HBSiteLang":"en","country":"sg","region":"apac","subRegion":"sea"}'> </div> </div> </div> <script src="https://hypebeast.com/dist/hypebeast/fdd856242fa7d735ef7d.js"></script><script src="https://hypebeast.com/dist/hypebeast/2302b405bbb58150f2b0.js"></script><script src="https://hypebeast.com/dist/hypebeast/b4ad2378a66d77f8bd61.js"></script><script src="https://hypebeast.com/dist/hypebeast/8fb5a4ecf89f4a97a163.js"></script><script src="https://hypebeast.com/dist/hypebeast/5022dd3e0db5420fe6bb.js"></script><script src="https://hypebeast.com/dist/hypebeast/5707942546c28dba5f9c.js"></script><script src="https://hypebeast.com/dist/hypebeast/47ab23162bc35d0b5dc0.js"></script><script src="https://hypebeast.com/dist/hypebeast/725e21a709a5a639fa72.js"></script><script src="https://hypebeast.com/dist/hypebeast/b1dc60c2360528658fe9.js"></script><script src="https://hypebeast.com/dist/hypebeast/b8069998fcab345d983c.js"></script><script src="https://hypebeast.com/dist/hypebeast/532914047eff27377a1a.js"></script><script src="https://hypebeast.com/dist/hypebeast/a27958c7bc1eadfcbc66.js"></script><script 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