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margin-right: 0px; margin-bottom: 1.5em; margin-left: 2em; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: disc; "> <li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 18px; "> <a href="/web/20141009034642/http://www.aboutads.info/resource/download/OBA Self-Reg Implementation Guide - What Everyone Needs to Know.pdf" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-decoration: none; ">What Everyone Needs to Know About the Principles</a> <img alt="PDF" src="//web.archive.org/web/20141009034642im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/ico_pdf.gif" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; vertical-align: middle; width: 16px; height: 16px; "/></li> <li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 18px; "> <a href="/web/20141009034642/http://www.aboutads.info/resource/download/OBA Self-Reg Implementation Guide - First Party Responsibilities.pdf" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-decoration: none; ">Implementation Guide: "First Party" Responsibilities</a>  <img alt="PDF" src="//web.archive.org/web/20141009034642im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/ico_pdf.gif" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; vertical-align: middle; width: 16px; height: 16px; "/></li> <li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 18px; "> <a href="/web/20141009034642/http://www.aboutads.info/resource/download/OBA Self-Reg Implementation Guide - Third Party Responsibilities.pdf" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-decoration: none; ">Implementation Guide: "Third Party" Responsibilities</a> <img alt="PDF" src="//web.archive.org/web/20141009034642im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/ico_pdf.gif" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; vertical-align: middle; width: 16px; height: 16px; "/></li> <li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 18px; "> <a href="/web/20141009034642/http://www.aboutads.info/resource/download/OBA Self-Reg Implementation Guide - Service Provider Responsibilities.pdf" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-decoration: none; ">Implementation Guide: "Service Provider" Responsibilities</a> <img alt="PDF" src="//web.archive.org/web/20141009034642im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/ico_pdf.gif" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; vertical-align: middle; width: 16px; height: 16px; "/></li> <li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 18px; "> <a href="/web/20141009034642/http://www.aboutads.info/resource/download/OBA Self-Reg Implementation Guide - Frequently Asked Questions.pdf" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-decoration: none; ">Implementation Guide: Frequently Asked Questions (FAQs)</a> <img alt="PDF" src="//web.archive.org/web/20141009034642im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/ico_pdf.gif" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; vertical-align: middle; width: 16px; height: 16px; "/></li> <li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 18px; "> <a href="/web/20141009034642/http://www.aboutads.info/resource/download/OBA Self-Reg Implementation Guide - Full Text.pdf" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-decoration: none; ">Full Text</a> <img alt="PDF" src="//web.archive.org/web/20141009034642im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/ico_pdf.gif" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; vertical-align: middle; width: 16px; height: 16px; "/></li> </ul> <p> </p> <h5 style="font-size: 11px; "> <a href="/web/20141009034642/http://www.aboutads.info/resource/download/DAA-Website-FAQ.pdf">Self Regulatory Program: Frequently Asked Questions</a> <img alt="PDF" src="//web.archive.org/web/20141009034642im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/ico_pdf.gif" style="border-style: initial; border-color: initial; border-style: initial; border-color: initial; border-style: initial; border-color: initial; vertical-align: middle; width: 16px; height: 16px; "/></h5> <p> </p> <p>The trade associations have created a number of webinars, one pagers, and other resources to help specific types of companies better understand their responsibilities under the Principles.  </p> <h2> For Advertisers:</h2> <p>The Association of National Advertisers (ANA) has put together a document to help Advertisers comply with the Principles.  </p> <h6> <a href="/web/20141009034642/http://www.aboutads.info/resource/download/ANA_OBA-Announcement.pdf">ANA Document for Advertisers</a> <img alt="" src="//web.archive.org/web/20141009034642im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/ico_pdf.gif" style="width: 16px; height: 16px; "/></h6> <p> </p> <h2> For Advertising Agencies</h2> <div> <p style="margin:5px 0px 10px;padding:0px;border:0px;outline:0px;font-size:12px;vertical-align:baseline;color:rgb(68,68,68);line-height:21px;text-align:justify;font-family:Arial,Helvetica,Verdana,'Bitstream Vera Sans',sans-serif"><span style="font-size:12px;">The Digital Advertising Alliance has issued creative guidance documents for the placement of the DAA Icon and Ad Marker in both desktop and mobile environments: </span></p> <p style="margin: 0px; padding: 0px; font-size: 12px; border: 0px none; outline: 0px none; vertical-align: baseline; color: rgb(62, 62, 62); font-family: Arial,Helvetica,Verdana,'Bitstream Vera Sans',sans-serif; line-height: 18px;"><span style="font-size:12px;"><strong><a href="https://web.archive.org/web/20141009034642/http://www.aboutads.info/resource/download/DAA_Icon_Ad_Creative_Guidelines.pdf" style="color:rgb(0,58,111);margin:0px;padding:0px;border:0px;outline:0px;font-size:12px;vertical-align:baseline" target="_blank">DAA Icon Ad Marker Creative Guidelines</a></strong> <img alt="" src="https://web.archive.org/web/20141009034642im_/https://ci6.googleusercontent.com/proxy/gYOPpGuCGlNvLvinixhkfGpJ_8I0cPWlA-jQS1aV-AfphVQXjQCfDlZiJiLNP1tD3EnLzFp4WdI3c-mlHX0F0mld8pw_rcNgiA=s0-d-e1-ft#http://www.aboutads.info/resource/image/ico_pdf.gif" style="border:0px;margin:0px;padding:0px;outline:0px;font-size:12px;vertical-align:baseline;width:16px;min-height:16px"/></span></p> <h6 style="margin:0px;padding:0px;font-size:12px;border:0px;outline:0px;vertical-align:baseline;color:rgb(62,62,62);font-family:Arial,Helvetica,Verdana,'Bitstream Vera Sans',sans-serif;line-height:18px">  </h6> <h6 style="margin:0px;padding:0px;font-size:12px;border:0px;outline:0px;vertical-align:baseline;color:rgb(62,62,62);font-family:Arial,Helvetica,Verdana,'Bitstream Vera Sans',sans-serif;line-height:18px"> <span style="font-size:12px;"><a href="https://web.archive.org/web/20141009034642/http://www.aboutads.info/resource/Ad_Marker_Guidelines_Mobile.pdf" target="_blank">DAA Ad Marker Implementation Guidelines for Mobile</a> <img alt="" src="https://web.archive.org/web/20141009034642im_/https://ci6.googleusercontent.com/proxy/gYOPpGuCGlNvLvinixhkfGpJ_8I0cPWlA-jQS1aV-AfphVQXjQCfDlZiJiLNP1tD3EnLzFp4WdI3c-mlHX0F0mld8pw_rcNgiA=s0-d-e1-ft#http://www.aboutads.info/resource/image/ico_pdf.gif" style="font-size:12px;border:0px;margin:0px;padding:0px;outline:0px;vertical-align:baseline;width:16px;min-height:16px"/></span></h6> <p> </p> </div> <p>The American Association of Advertising Agencies (AAAA) has hosted a number of Interest-Based Advertising Webinars designed with Advertising Agencies in mind.  The Webinar linked below will help agencies educate their clients on how to best comply with the Principles of the Self Regulatory Program.  The slides from the Webinar are also available.</p> <h6> <a href="https://web.archive.org/web/20141009034642/http://www.aaaa.org/events/webinars/media/Pages/051011_dc_behavioral.aspx">AAAA Webinar</a></h6> <h6> <a href="/web/20141009034642/http://www.aboutads.info/resource/download/4As_DAA_Overview-Online_Behavioral_Advertising_Program_05.03.11.pdf">AAAA Webinar Slides <img alt="" src="//web.archive.org/web/20141009034642im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/ico_pdf.gif" style="width: 16px; height: 16px; "/></a></h6> <p> </p> <h2> For Web Publishers</h2> <p>The Interactive Advertising Bureau (IAB) has put together a short document that outlines what steps Web Publishers need to take to comply with the Principles.</p> <h6> <a href="/web/20141009034642/http://www.aboutads.info/resource/download/IAB_OBA-OneSheeter.pdf">IAB Web Publisher Document</a> <img alt="" src="//web.archive.org/web/20141009034642im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/ico_pdf.gif" style="width: 16px; height: 16px; "/></h6> <p> </p> <h2> For All Participants</h2> <p>The Direct Marketing Association (DMA) has created a web page outlining OBA best practices for their members.  </p> <h6> <a href="https://web.archive.org/web/20141009034642/http://www.dmaresponsibility.org/privacy/oba.shtml">DMA Privacy Outline</a></h6> <p> </p> <h4 style="font-size: 21px; line-height: 23px;"> For Media</h4> <p>Please <a href="/web/20141009034642/http://www.aboutads.info/news" style="font-size: 16px;">click here.</a></p> </div> </div> </div> </div> <br><br> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="sidebar-last" class="sidebar-last row nested grid16-4"> <div id="sidebar-last-inner" class="sidebar-last-inner inner clearfix"> <div id="block-block-4" class="block block-block odd first last grid16-4"> <div class="inner clearfix"> <div class="content clearfix"> <h6 class="rtecenter"> <a href="/web/20141009034642/http://www.aboutads.info/associations">Participating Associations</a></h6> <h6 class="rtecenter"> <a class="external" href="https://web.archive.org/web/20141009034642/http://www.aaaa.org/" title="View the AAAA Website"><img alt="AAAA Logo" src="//web.archive.org/web/20141009034642im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_AAAA.gif"/></a> <a class="external" href="https://web.archive.org/web/20141009034642/http://www.aaf.org/" title="View the AAF Website"><img alt="AAF Logo" src="//web.archive.org/web/20141009034642im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_AAF.gif"/></a> <a class="external" href="https://web.archive.org/web/20141009034642/http://www.ana.net/" title="View the ANA Website"><img alt="ANA Logo" src="//web.archive.org/web/20141009034642im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_ANA.gif"/></a> <a class="external" href="https://web.archive.org/web/20141009034642/http://www.bbb.org/us/interest-based-advertising/consumers/" target="_blank" title="View the BBB Website"><img alt="BBB Logo" src="//web.archive.org/web/20141009034642im_/http://d3e7pinuxo31f0.cloudfront.net/resource/image/template/logo_BBB.gif"/></a> <a class="external" href="https://web.archive.org/web/20141009034642/http://www.the-dma.org/" title="View the DMA Website"><img alt="DMA Logo" src="//web.archive.org/web/20141009034642im_/http://d3e7pinuxo31f0.cloudfront.net/resource/download/logo/dma2.jpg" style="height: 58px; 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