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arrow-animation">Start your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/website/builder"><div class="text-base font-medium"><span class="inline-block arrow-animation">Create your website<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Online store editor</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://themes.shopify.com/" aria-label="External source: Customize your store . 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Shopify app store"><div class="text-base font-medium"><span class="inline-block arrow-animation">Find business apps<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify app store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/domains"><div class="text-base font-medium"><span class="inline-block arrow-animation">Own your site domain<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Domains & hosting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools"><div class="text-base font-medium"><span class="inline-block arrow-animation">Explore free business tools<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tools to run your business</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 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class="group inline-block w-full text-black hover:text-black" href="/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell your products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sell online or in person</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/checkout"><div class="text-base font-medium"><span class="inline-block arrow-animation">Check out customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">World-class checkout</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Grow your business online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/finance"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your finances & access funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Finance</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fulfillment"><div class="text-base font-medium"><span class="inline-block arrow-animation">Outsource fulfillment & returns<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Fulfillment Network</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/enterprise"><div class="text-base font-medium"><span class="inline-block arrow-animation">Enterprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Solutions for the world's largest brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 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id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/blog/what-is-ecommerce"/><meta itemProp="dateModified" content="2024-10-23T05:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/blog/topics/entrepreneurship" class="no-underline hover:text-link-light-hover topic-link">Entrepreneurship</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">What Is Ecommerce? Guide To Selling Online (2025)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Ecommerce is the act of buying or selling goods and services over the internet. Explore ecommerce’s definition, types, and trends for selling online.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/blog/authors/dayna-winter" class="no-underline" itemProp="url"><span itemProp="name">Dayna Winter</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>Oct 23, 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_d9bf7761-f71a-426f-ba6d-fff825c57c8a.jpg?v=1729280596&originalWidth=1848&originalHeight=782" alt="green shopping baskets floating on a dark blue background" loading="eager" decoding="async" width="1848" height="782" 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class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">On this page<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">On this page</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">What is ecommerce?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">How does ecommerce work?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">Ecommerce benefits</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">Ecommerce challenges</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">Ecommerce trends and stats</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">How to start an ecommerce website</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#7">Ecommerce FAQ</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Start your online business today.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">For free.</p><a 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[&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>On August 11, 1994, a compact disc of Sting's <em>Ten Summoner's Tales</em> was securely exchanged in the world's first online sale. This transaction marked the birth of electronic commerce, a global shift in shopping habits. </p> <p>Today, ecommerce is powered by a worldwide system of technologies and platforms, from <a href="/website/builder">website builders</a> to payment gateways to social media. With ecommerce sales <a href="/blog/global-ecommerce-sales">projected to surpass $7 trillion</a> by 2026, the concept of buying and <a href="/online">selling products online</a> has become a part of everyday life.</p> <p>Ahead, explore the ins and outs of ecommerce: how it works, the main <a href="/blog/types-of-ecommerce">ecommerce models</a>, and the benefits of selling online versus in person.</p> <p>Plus, learn how to <a href="/blog/start-online-store">create an ecommerce website</a> and launch your big idea.</p> <h2 id="1">What is ecommerce?</h2> <p>Ecommerce is when individuals and companies buy or sell goods and services over the internet. Ecommerce can happen through a website, smartphone app, social media platform, online marketplace, or other sales platform.</p> <p>Common examples of ecommerce include online shopping, electronic payments, online auctions, and internet banking. You can participate in ecommerce anywhere with an internet connection. The goal of ecommerce for a seller is to drive sales using digital platforms and marketing strategies.</p> <p>Ecommerce is also known as e-commerce or electronic commerce, and is often used to refer to the wide range of tasks involved in selling online, from running digital ads to transferring payment data over a network.</p> <h3>When did ecommerce start?</h3> <p>What counts as the first ecommerce transaction is up for debate, with some ecommerce technologies developed <a href="https://www.historyofinformation.com/detail.php?entryid=4528" rel="nofollow noopener noreferrer" target="_blank">as early as the 1970s</a>.</p> <p>The <a href="https://www.nytimes.com/1994/08/12/business/attention-shoppers-internet-is-open.html" rel="nofollow noopener noreferrer" target="_blank">first legal online transaction</a> happened in 1994, when one friend sold a Sting album to another over the internet, facilitating a sale between two people 300 miles apart. From there, ecommerce exploded, with Amazon and eBay launching a year later, followed by PayPal in 1998.</p> <p>Since then, technology has moved fast to meet the demands of shoppers. Ecommerce platforms like <a href="/blog/what-is-shopify">Shopify</a> democratized the industry, allowing businesses to sell directly to consumers anywhere in the world.</p> <p><a href="/blog/social-commerce">Social commerce</a>, mobile wallets, and <a href="/magic">AI</a> round out today's ecommerce tools and platforms.</p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight" data-component-name="blog-cta-marketing"> <h4>How a passion project became a successful ecommerce business</h4> <p>Brittany Hopkins started out by selling her creations on the ecommerce marketplace Etsy. After gaining traction, she used Shopify to open an online store and sell her jewelry in multiple retail locations.</p> <a href="/blog/anice-jewellery-retail-expansion" class="marketing-button marketing-button--small">Read more</a> </div> <h2 id="2">How does ecommerce work?</h2> <img loading="lazy" alt="Three examples of ecommerce websites for brands Ride, Fable, and Omsom." src="https://cdn.shopify.com/s/files/1/0070/7032/files/themes_cce77bd4-ce50-49a7-9b7f-83760ad01205.png?v=1685124067"> <p>Ecommerce works through a series of straightforward platforms, tools, and tasks:</p> <ul> <li> <strong>Ecommerce platforms:</strong> Sellers choose an online sales platform like a website, marketplace, or social media to list their products and allow customers to browse and place orders.</li> <li> <strong>Payment processors:</strong> Customers pay using methods like credit cards or digital wallets at checkout. Transactions are secured by online payment gateways.</li> <li> <strong>Fulfillment and delivery:</strong> Sellers prepare, package, and ship products to customers. They may fulfill orders themselves or partner with a <a href="/fulfillment">fulfillment service</a> that manages shipping. For <a href="/blog/digital-products">digital products</a> like ebooks or online courses, the product is provided via a portal or download link.</li> <li> <strong>Supporting services:</strong> Various services and industries support ecommerce, including product suppliers, advertising platforms, and <a href="https://apps.shopify.com">ecommerce apps</a> that help sellers enhance the shopping experience.</li> </ul> <h3>Where does ecommerce happen?</h3> <img loading="lazy" alt="Example of a website builder and sample ecommerce website for Plant Scout" src="https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-ecommerce-platform.jpg?v=1685124116"> <p>Ecommerce unfolds across a variety of digital spaces, each offering advantages for sellers and buyers. Here are the main channels where ecommerce takes place:</p> <h4>Ecommerce websites</h4> <p>Ecommerce websites are <a href="/online">online stores</a> created by brands or individuals to sell products and services directly to consumers. <a href="/blog/best-ecommerce-platforms">Ecommerce platforms</a> like Shopify provide tools to build and manage ecommerce websites, from designing the storefront to processing payments.</p> <p>Key characteristics:</p> <ul> <li> <strong>Seller control:</strong> Sellers have complete control over their website's design, customer experience, and data. This makes it easier to <a href="/blog/how-to-build-a-brand">build a brand</a> and create shopping experiences to suit a <a href="/blog/target-audience">target market</a>.</li> <li> <strong>Customer relationships:</strong> Ecommerce websites let sellers speak directly with customers, enhancing <a href="/blog/the-easy-answer-for-your-most-common-support-questions">customer support</a>, data collection, and marketing efforts.</li> <li> <strong>Marketing requirements:</strong> Ecommerce websites don't come with customers built-in. Sellers need to drive traffic to their stores through <a href="/blog/ecommerce-seo-beginners-guide">SEO</a>, social media, and other types of marketing.</li> </ul> <h4>Online marketplaces</h4> <p><a href="/blog/sell-on-amazon">Amazon</a>, eBay, and Etsy are examples of online marketplaces where multiple sellers can list their products. These platforms are visited by large volumes of shoppers, providing high visibility for businesses.</p> <p>Key characteristics:</p> <ul> <li> <strong>Built-in traffic:</strong> Marketplaces attract vast audiences, providing sellers access to a steady stream of consumers, typically in return for a fee.</li> <li> <strong>Accessibility:</strong> Marketplaces handle many technical parts of ecommerce, such as website design, <a href="/blog/ecommerce-hosts">hosting</a>, payment processing, and sometimes shipping, which can simplify things for sellers.</li> <li> <strong>Lack of branding:</strong> Selling on marketplaces means giving up some control of how your brand appears to consumers. Additionally, customer and sales data may not be shared with sellers. </li> </ul> <h4>Social selling channels</h4> <p>Social media platforms like <a href="/blog/sell-on-facebook">Facebook</a>, <a href="/blog/how-to-sell-on-instagram">Instagram</a>, and <a href="/blog/198134793-how-to-make-money-on-youtube">YouTube</a> include features that allow direct sales through posts, ads, and social storefronts. <a href="/blog/social-selling">Social selling</a> platforms integrate ecommerce into the social browsing experience.</p> <p>Key characteristics:</p> <ul> <li> <strong>Audience engagement:</strong> Social platforms have large audiences <a href="/blog/what-is-market-segmentation">segmented</a> by deep data insights, lowering the cost of finding relevant customers.</li> <li> <strong>Seamless integration:</strong> Selling can be integrated into social media management, making it a natural extension of <a href="/blog/social-media-marketing-strategy">social media marketing strategies</a>.</li> <li> <strong>Algorithm dependence:</strong> Social sales are often dictated by a seller's social presence, with platform rules and algorithms determining their reach and success.</li> </ul> <p>Many online sellers use <a href="/blog/sales-channel">multiple sales channels</a> to reach more customers.</p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight" data-component-name="blog-cta-marketing"> <h4>Reach customers everywhere they are</h4> <p>Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.</p> <a href="/channels?itcat=coreblog&itterm=shopify-sales-channels-cta" class="marketing-button marketing-button--small">Learn more</a> </div> <h3>Ecommerce payment methods</h3> <figure><img alt="Demo of Shop Pay on a mobile phone showing an order placed for a ceramic mug set" src="https://cdn.shopify.com/s/files/1/0070/7032/files/payments-2.png?v=1685124152"> <figcaption>Shop Pay is an accelerated checkout option that consumers can use to buy products on Shopify ecommerce sites with a few clicks.</figcaption> </figure> <p>Consumers can make online purchases in several ways. Payment methods for ecommerce stores include:</p> <ul> <li>Accepting credit cards and debit cards through a <a href="/blog/ecommerce-payment-processing">payment processor</a> like <a href="/payments">Shopify Payments</a> </li> <li>Third-party payment platforms, like PayPal</li> <li> <a href="/retail/mobile-wallets">Mobile wallets</a> such as Apple Pay, Google Pay, and <a href="/shop-pay">Shop Pay</a> </li> <li> <a href="/blog/buy-now-pay-later">Buy now, pay later</a> (BNPL) services</li> <li> <a href="/blog/recurring-payments">Recurring billing</a> for subscription products and services</li> <li>Pay in-store after ordering online with a point-of-sale system like <a href="/pos">Shopify POS</a> </li> </ul> <p>Ecommerce sellers regularly give consumers multiple ways to pay by integrating several of these payment methods into their website or sales channel.</p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight" data-component-name="blog-cta-marketing"> <h4>Boost sales with buy now, pay later</h4> <p>Shop Pay Installments gives customers flexibility at checkout by letting them pay in four interest-free payments or monthly installments of up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.</p> <a href="/shop-pay-installments?itcat=coreblog&itterm=shop-pay-installments-cta" class="marketing-button marketing-button--small">Learn more</a> </div> <h3>Ecommerce business types</h3> <img alt="Two people pack boxes for shipping on a wooden table with a laptop open" src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-entrepreneurs.jpg?v=1685124184" loading="lazy"> <p>Ecommerce business types describe the relationship between buyers and sellers. The most common online business models include:</p> <h4>Direct to consumer (D2C)</h4> <p>A <a href="/blog/what-is-direct-to-consumer">direct-to-consumer</a> model is when businesses sell goods or services directly to customers, rather than through a retailer or distributor.</p> <p>Many D2C ecommerce businesses handle everything from creating a product to delivering it to your doorstep. For example, an online footwear brand might design, sell, and ship sneakers directly to customers.</p> <p>Ecommerce has made it easier and more cost-effective for sellers to connect directly with buyers. This has driven a sharp rise in D2C businesses, with D2C ecommerce sales <a href="https://www.emarketer.com/content/established-brands-will-drive-vast-majority-of-d2c-ecommerce-sales" rel="nofollow noopener noreferrer" target="_blank">more than tripling</a> between 2016 and 2021. Many D2C sellers are digitally native businesses that operate solely online (sometimes referred to as digitally native vertical brands, or DNVBs).</p> <h4>Business to business (B2B)</h4> <p>A <a href="/blog/what-is-b2b">business-to-business</a> model involves one business selling goods or services to another. For instance, a software company might sell technology licenses to a small business, or a bed linen brand could supply sheets to a hotel.</p> <p>Ecommerce lets businesses rethink the B2B model, incorporating strategies <a href="/enterprise/blog/b2b-dtc">normally used in D2C</a>, even combining B2B and D2C sales in a single online store.</p> <p>For example, lighting company <a href="/blog/hollis-and-morris-b2b">Hollis + Morris</a> offers its business customers a consumer-style website with transparent pricing, making its products accessible to all.</p> <h4>Consumer to consumer (C2C)</h4> <p>A consumer-to-consumer model is when one individual sells goods or services directly to another. For example, someone might sell a used sofa to another person through an online <a href="/blog/online-selling-sites">marketplace or selling site</a>.</p> <p>This model thrives on ecommerce platforms that enable peer-to-peer exchanges, like <a href="/blog/sell-on-facebook">Facebook Marketplace</a>, <a href="/blog/sell-on-ebay">eBay</a>, and <a href="/blog/sell-on-etsy">Etsy</a>. People who regularly source and sell products online may become resellers and shift toward a <a href="/blog/what-is-business-to-consumer-b2c-definition-and-guide">business-to-consumer</a> model.</p> <h3>Ecommerce revenue models</h3> <p>Ecommerce businesses can earn money through various methods. Here are five common revenue models used:</p> <ul> <li> <strong>Sales:</strong> This model involves selling products or services for profit. It's the most widely used method by online brands.</li> <li> <strong>Subscriptions:</strong> <a href="/blog/how-to-start-a-subscription-business">Subscription businesses</a> offer products or services on a recurring basis, creating a steady income stream for D2C and B2B businesses.</li> <li> <strong>Advertising:</strong> Often seen with online creators and <a href="/blog/influencer-marketing">influencers</a>, this model involves earning money through promotional deals.</li> <li> <strong>Affiliate:</strong> <a href="/blog/affiliate-marketing">Affiliate marketers</a> earn a commission by providing leads for another company. Individuals and businesses can earn through this model by joining <a href="/blog/best-affiliate-programs">affiliate programs</a>.</li> <li> <strong>Transaction fee:</strong> Some <a href="/blog/ecommerce-companies">ecommerce companies</a> earn revenue by charging a fee for financial services such as processing payments.</li> </ul> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight" data-component-name="blog-cta-marketing"> <h4>How a meat business thrives on subscriptions</h4> <p>ButcherBox's Mike Salguero founded his meat and seafood business as a <a href="/blog/side-hustle">side hustle</a> before growing into a nine-figure brand using a subscription revenue model.</p> <a href="/blog/butcherbox-profitability" class="marketing-button">Listen now</a> </div> <h2 id="3">Ecommerce benefits</h2> <img alt="Person with painted nails a gold ring types on a laptop" src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-shopping.jpg?v=1685124217" loading="lazy"> <p>Running an ecommerce business allows you to launch a business quickly, and access a global pool of potential customers looking for a convenient way to buy your product and interact with your brand.</p> <p>Here are four benefits of ecommerce:</p> <h3>Convenient shopping</h3> <p>Ecommerce allows customers to shop from anywhere, on any device, at any time, without the need to physically visit a store. Customers can discover your brand and compare products, features, and prices from home.</p> <h3>Increased reach and access</h3> <p>Ecommerce businesses can reach a wider audience than a physical store alone, selling to <a href="/international">global customers</a> without the need for a physical international presence. <a href="/blog/fulfillment-services">Fulfillment companies</a> help move online orders across the globe.</p> <h3>Personalization and data</h3> <p>While it can be difficult to recreate in-person shopping experiences, online stores capture a wealth of customer data that can be used for <a href="/blog/ecommerce-marketing-personalization">marketing personalization</a>. This can include personalized product recommendations, targeted marketing campaigns, and loyalty programs.</p> <p><a href="/blog/personalized-shopping-experiences">Personalized shopping experiences</a> can help businesses build stronger relationships with their customers.</p> <h3>Lower startup and operating costs</h3> <p>Ecommerce businesses often have lower overhead costs than traditional brick-and-mortar stores. Certain ecommerce business models such as <a href="/blog/what-is-dropshipping">dropshipping</a> or <a href="/blog/print-on-demand">print on demand</a> don't require inventory, and can be inexpensive to set up and run.</p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight" data-component-name="blog-cta-marketing"> <h4>This Grandmother Took Her Local Business Global</h4> <p>Nonna Nerina offered old world pasta making classes to tourists in her small village in Italy. Then the pandemic put a halt to travel. With the help of her granddaughter, she launched Nonna Live to a global market online.</p> <a href="/blog/nonna-live" class="marketing-button">Read more</a> </div> <h2 id="4">Ecommerce challenges</h2> <img alt="Person sits among a pile of cardboard shipping boxes looking at the camera" src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-shipping_6e999abf-83f3-41b7-ab41-e35466ff10ff.jpg?v=1685124245" loading="lazy"> <p>While running an <a href="/blog/online-business-ideas">online business</a> has its benefits, it also comes with challenges. If you're looking to start an ecommerce business, plan for these four potential pitfalls:</p> <h3>Security concerns</h3> <p>Consumers need to feel confident that their personal and financial information is protected when they shop online. Invest in secure payment gateways and <a href="/blog/what-is-ssl-certificate">SSL certificates</a> to safeguard customer data. All Shopify plans include these security features.</p> <h3>Increased competition</h3> <p>Ecommerce is a highly competitive space, with many businesses vying for the same customers. Online businesses need to differentiate themselves from their competitors by offering unique products, <a href="/blog/competitive-pricing">competitive prices</a>, and exceptional customer experiences.</p> <h3>Shipping challenges</h3> <p>Shipping impacts customer satisfaction. Use <a href="/shipping">reliable shipping services</a> to ensure timely and safe delivery of products, and minimize lost orders.</p> <h3>Customer service demands</h3> <p>Effective customer service is essential. Implement strong return policies and <a href="/blog/ecommerce-customer-service">customer service</a> strategies to address any issues efficiently.</p> <h2 id="5">Ecommerce trends and stats</h2> <figure><img alt="Example of an ecommerce store theme, showing organic food products for sale" src="https://cdn.shopify.com/s/files/1/0070/7032/files/theme-3-local.png?v=1685124278" class="block block--bordered" loading="lazy"> <figcaption>Ecommerce trends impact everything from how websites look and function to the most popular products types.</figcaption> </figure> <p>Staying on top of <a href="/plus/commerce-trends/ecommerce">ecommerce shopping trends</a> will help your business remain competitive and meet changing customer needs. Here are three long-standing ecommerce trends to watch:</p> <h3>Social commerce is on the rise</h3> <p>Social interactions increasingly influence buying behavior, making social media platforms critical to sales.</p> <ul> <li>Sales through <a href="/blog/social-commerce">social commerce</a> in the US are projected to reach <a href="https://www.emarketer.com/content/us-retail-social-commerce-will-reach-nearly-80-billion-by-2025" rel="nofollow noopener noreferrer" target="_blank">nearly $80 billion by 2025</a>.</li> <li>Engaging customers in meaningful conversations on social platforms can <a href="https://sproutsocial.com/insights/data/social-media-connection/#connection-is-the-new-currency" rel="nofollow noopener noreferrer" target="_blank">build trust</a> and make a sale more likely.</li> <li>Social platforms are the new search engines, with platforms like YouTube, Instagram, and TikTok becoming <a href="https://techcrunch.com/2022/07/12/google-exec-suggests-instagram-and-tiktok-are-eating-into-googles-core-products-search-and-maps/?tpcc=tcplustwitter" rel="nofollow noopener noreferrer" target="_blank">primary platforms for product discovery</a>.</li> </ul> <h3>Mobile shopping is popular</h3> <p>The shift toward mobile devices is reshaping how consumers shop online, underlining the need for mobile-optimized shopping experiences.</p> <ul> <li> <a href="/blog/mobile-commerce">Mobile commerce</a>, or m-commerce, made up <a href="https://www.statista.com/statistics/1317971/mobile-commerce-share-total-commerce-us/" rel="nofollow noopener noreferrer" target="_blank">43% of US ecommerce sales</a> in 2023.</li> <li>Smartphones are <a href="https://www.statista.com/forecasts/997098/most-common-online-purchases-by-device-in-the-us" rel="nofollow noopener noreferrer" target="_blank">the most common device</a> for taking part in ecommerce in the US.</li> <li>A third of US consumers <a href="https://www.newstore.com/articles/survey-1-in-3-consumers-prefer-mobile-shopping-apps/" rel="nofollow noopener noreferrer" target="_blank">prefer shopping on mobile apps</a> over websites, with global shoppers spending more than 100 billion hours browsing retail mobile apps each year.</li> </ul> <h3>Sellers are leveraging AI</h3> <p>The landscape of ecommerce is always evolving, driven by <a href="/blog/ecommerce-brands">innovative ecommerce brands</a> using new technologies such as AI.</p> <ul> <li>The mainstream adoption of AI tools is <a href="https://www.statista.com/forecasts/1449844/ai-tool-users-worldwide" rel="nofollow noopener noreferrer" target="_blank">expected to double</a> by 2029.</li> <li>Ecommerce brands are leveraging AI to understand their customers and send targeted ads. <a href="/magic">Shopify's AI features</a> help sellers automate customer support and write product descriptions.</li> <li>Some <a href="https://www.sellerscommerce.com/blog/ai-in-ecommerce-statistics/" rel="nofollow noopener noreferrer" target="_blank">80% of ecommerce businesses</a> use, or plan to use, a chatbot to aid customer support.</li> </ul> <h3>Consumers like personalization</h3> <p>Personalized shopping experiences and communication impact customer retention and satisfaction.</p> <ul> <li>A 2023 study indicated 56% of consumers would <a href="https://segment.com/pdfs/State-of-Personalization-Report-Twilio-Segment-2023.pdf" rel="nofollow noopener noreferrer" target="_blank">become repeat customers</a> if their shopping experience was personalized, a significant increase from 49% in 2022.</li> <li>89% of digital businesses are <a href="https://www.forrester.com/blogs/transform-your-personalization-strategy-at-forresters-consumer-marking-forum/" rel="nofollow noopener noreferrer" target="_blank">investing in personalization</a>.</li> </ul> <h4>Other rising ecommerce trends</h4> <ul> <li> <strong>Augmented reality:</strong> <a href="/blog/ar-shopping">AR-enhanced shopping</a> experiences are transforming how consumers interact with products online.</li> <li> <strong>Flexible payment options:</strong> The <a href="/blog/buy-now-pay-later">buy now, pay later</a> (BNPL) model is gaining popularity among consumers, offering more flexible payment.</li> <li> <strong>Privacy and security:</strong> There is a <a href="https://www.forbes.com/sites/forbesagencycouncil/2024/01/17/the-future-of-e-commerce-trends-to-watch-in-2024/?sh=7a114f7db5e4" rel="nofollow noopener noreferrer" target="_blank">growing demand</a> for privacy and security features in ecommerce platforms.</li> <li> <strong>Sustainability:</strong> Consumers are increasingly drawn to brands with <a href="/blog/sustainable-business-practices">sustainable business practices</a>, influencing how companies approach production and logistics.</li> </ul> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight" data-component-name="blog-cta-marketing"> <h4>A rug making hobby became a business thanks to TikTok</h4> <p>Mush Studios founder Jacob Winter's rug making content went viral on TikTok after users discovered his unique style. In response, Jacob launched his creations as an ecommerce brand.</p> <a href="/blog/mush-studios-tik-tok-partnerships" class="marketing-button">Listen now</a> </div> <h2 id="6">How to start an ecommerce website</h2> <img alt="A person types on a laptop" src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-laptop.jpg?v=1685124318" loading="lazy"> <p>If you've decided to <a href="/blog/how-to-start-a-business">start an online business</a>, begin by choosing an <a href="/blog/best-ecommerce-platforms">ecommerce platform</a> to help execute your idea. Follow these basic steps to launch an ecommerce venture:</p> <ol> <li> <strong>Find an idea:</strong> Explore product opportunities, untapped audiences, or market gaps to <a href="/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell">find your niche</a>.</li> <li> <strong>Do market research:</strong> Investigate your competition by <a href="/retail/how-to-do-market-research-the-retailer-s-guide-to-doing-homework-for-your-niche-business">conducting market research</a>.</li> <li> <strong>Write a business plan:</strong> This is essential if you're seeking funding, craft a <a href="/blog/business-plan-template">comprehensive business plan</a>.</li> <li> <strong>Develop a brand:</strong> Choose a <a href="/blog/how-to-design-logo">logo</a> and <a href="/tools/business-name-generator">business name</a> to establish your brand.</li> <li> <strong>Create an online store:</strong> <a href="/blog/start-online-store">Set up your store</a>, customize your site, and add your product listings. </li> <li> <strong>Choose a shipping strategy:</strong> Decide how you will <a href="/blog/shipping-strategy">deliver products to customers</a>.</li> <li> <strong>Develop a marketing plan:</strong> Set sales and <a href="/blog/marketing-plan">marketing goals</a> and choose your advertising channels.</li> </ol> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/b3d0la9OBMw" class="absolute inset-0 w-full h-full"></div></div> <h2>Make the leap to ecommerce today</h2> <p>The ecommerce industry has lots of room for newcomers looking to bring innovative ideas to the global market. <a href="/blog/retail-ecommerce">Retail ecommerce</a> sales continue to grow, making this business model an ideal first business for aspiring entrepreneurs.</p> <p>If you're ready to start an ecommerce business, bookmark this guide as a handy resource to revisit on your way to launching your dream job.</p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/blog/how-to-sell-online">How To Sell Online: A Step-by-Step Guide</a></li><li class="mt-2"><a href="/blog/what-is-entrepreneurship">What Is Entrepreneurship? Definition and Guide for 2022</a></li><li class="mt-2"><a href="/blog/what-is-expedited-shipping">What Is Expedited Shipping and Is It Worth It for Ecommerce?</a></li><li class="mt-2"><a href="/blog/what-is-bootstrapping">What Is Bootstrapping? Definition and Guide</a></li><li class="mt-2"><a href="/blog/what-is-telecommuting">What Is Telecommuting? Definition and Guide</a></li><li class="mt-2"><a href="/blog/what-is-leveraged-buyout">What Is Leveraged Buyout (LBO)? Definition and Guide</a></li><li class="mt-2"><a href="website/builder">Website Builder & Website Maker by Shopify</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2 id="7">Ecommerce FAQ</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What is ecommerce?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Ecommerce, short for electronic commerce, is the buying and selling of goods and services over the internet. It involves a transaction between two parties, usually a business and a consumer, where the payment and delivery of products or services are conducted online.</p> <p>Ecommerce can take many forms, such as online shopping, digital downloads, online subscriptions, and online ticketing. It has revolutionized the way people do business and has become an increasingly popular way to shop due to its convenience and accessibility.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What are the 3 types of ecommerce?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>There are three main types of ecommerce business:</p> <ul> <li>Business to consumer (B2C) is a business selling goods directly to an end consumer using ecommerce. Some B2C ecommerce brands also operate a physical store.</li> <li>Business-to-business (B2B) is a company that sells products or services to another business. For example, an accounting firm could sell services and online consultations to small businesses.</li> <li>Consumer-to-consumer (C2C) refers to individuals selling items to each other, as in the example of local buy-and-sell marketplaces. This is a popular method for individual creator brands, too.</li> </ul> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What is an example of ecommerce?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>An example of ecommerce is online shopping, where consumers purchase products or services online through a B2C website or online marketplace. Ecommerce allows consumers to browse a vast range of products, select and compare prices and features, and make purchases securely using various payment methods. Mobile commerce is also an example of ecommerce—customers shop online using a mobile phone to find products and pay online.</p> <p>Ecommerce can take on a variety of forms involving different transactional relationships including:</p> <ul> <li>Online retail sales of physical or digital goods</li> <li>Wholesale transactions </li> <li><a href="/dropshipping/start">Dropshipping</a></li> <li>Crowdfunding</li> <li>Subscription-based products and services</li> <li>Services and software licensing</li> <li>Transaction fees</li> </ul> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What is an ecommerce website?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>An <a href="/tour/ecommerce-website">ecommerce website</a> is an online store that allows businesses to sell products or services over the internet to customers. Ecommerce websites can be designed to sell physical products, digital products, or services. They typically include features such as product catalogs, pricing information, customer reviews, order tracking, customer accounts, and payment processing systems.</p> <p>Those looking to start an ecommerce business don’t necessarily need an ecommerce website. Online marketplaces and <a href="/blog/social-selling-platform">social selling platforms</a> are alternatives to standalone websites. These may be ideal options for first-time founders looking to attract customers to a new business online. A Shopify Starter Plan is a great way to enter ecommerce without building out a full online store.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/blog/authors/dayna-winter" class="no-underline" itemProp="url"><span itemProp="name">Dayna Winter</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>Oct 23, 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 tablet-xl:text-right">Share article</div><ul 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0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">USA</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/blog/what-is-ecommerce" data-component-name="en-0" aria-current="true">USA<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" 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0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">USA</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Region Navigation" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Country/region</h3><button 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Guide To Selling Online (2025)","publishedAt":"2024-10-23T05:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_d9bf7761-f71a-426f-ba6d-fff825c57c8a.jpg?v=1729280596","altText":"green shopping baskets floating on a dark blue background","width":1848,"height":782},"tags":["Entrepreneurship","Starting Up"],"contentHtml":"\u003cp\u003eOn August 11, 1994, a compact disc of Sting's \u003cem\u003eTen Summoner's Tales\u003c/em\u003e was securely exchanged in the world's first online sale. This transaction marked the birth of electronic commerce, a global shift in shopping habits. \u003c/p\u003e\n\u003cp\u003eToday, ecommerce is powered by a worldwide system of technologies and platforms, from \u003ca href=\"https://www.shopify.com/website/builder\"\u003ewebsite builders\u003c/a\u003e to payment gateways to social media. With ecommerce sales \u003ca href=\"/blog/global-ecommerce-sales\"\u003eprojected to surpass $7 trillion\u003c/a\u003e by 2026, the concept of buying and \u003ca href=\"https://www.shopify.com/online\"\u003eselling products online\u003c/a\u003e has become a part of everyday life.\u003c/p\u003e\n\u003cp\u003eAhead, explore the ins and outs of ecommerce: how it works, the main \u003ca href=\"/blog/types-of-ecommerce\"\u003eecommerce models\u003c/a\u003e, and the benefits of selling online versus in person.\u003c/p\u003e\n\u003cp\u003ePlus, learn how to \u003ca href=\"/blog/start-online-store\"\u003ecreate an ecommerce website\u003c/a\u003e and launch your big idea.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is ecommerce?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow does ecommerce work?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eEcommerce benefits\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eEcommerce challenges\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eEcommerce trends and stats\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eHow to start an ecommerce website\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eEcommerce FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is ecommerce?\u003c/h2\u003e\n\u003cp\u003eEcommerce is when individuals and companies buy or sell goods and services over the internet. Ecommerce can happen through a website, smartphone app, social media platform, online marketplace, or other sales platform.\u003c/p\u003e\n\u003cp\u003eCommon examples of ecommerce include online shopping, electronic payments, online auctions, and internet banking. You can participate in ecommerce anywhere with an internet connection. The goal of ecommerce for a seller is to drive sales using digital platforms and marketing strategies.\u003c/p\u003e\n\u003cp\u003eEcommerce is also known as e-commerce or electronic commerce, and is often used to refer to the wide range of tasks involved in selling online, from running digital ads to transferring payment data over a network.\u003c/p\u003e\n\u003ch3\u003eWhen did ecommerce start?\u003c/h3\u003e\n\u003cp\u003eWhat counts as the first ecommerce transaction is up for debate, with some ecommerce technologies developed \u003ca href=\"https://www.historyofinformation.com/detail.php?entryid=4528\"\u003eas early as the 1970s\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"https://www.nytimes.com/1994/08/12/business/attention-shoppers-internet-is-open.html\"\u003efirst legal online transaction\u003c/a\u003e happened in 1994, when one friend sold a Sting album to another over the internet, facilitating a sale between two people 300 miles apart. From there, ecommerce exploded, with Amazon and eBay launching a year later, followed by PayPal in 1998.\u003c/p\u003e\n\u003cp\u003eSince then, technology has moved fast to meet the demands of shoppers. Ecommerce platforms like \u003ca href=\"/blog/what-is-shopify\"\u003eShopify\u003c/a\u003e democratized the industry, allowing businesses to sell directly to consumers anywhere in the world.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/social-commerce\"\u003eSocial commerce\u003c/a\u003e, mobile wallets, and \u003ca href=\"https://www.shopify.com/magic\"\u003eAI\u003c/a\u003e round out today's ecommerce tools and platforms.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch4\u003eHow a passion project became a successful ecommerce business\u003c/h4\u003e\n\u003cp\u003eBrittany Hopkins started out by selling her creations on the ecommerce marketplace Etsy. After gaining traction, she used Shopify to open an online store and sell her jewelry in multiple retail locations.\u003c/p\u003e\n\u003ca href=\"/blog/anice-jewellery-retail-expansion\" class=\"marketing-button marketing-button--small\"\u003eRead more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eHow does ecommerce work?\u003c/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"Three examples of ecommerce websites for brands Ride, Fable, and Omsom.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/themes_cce77bd4-ce50-49a7-9b7f-83760ad01205.png?v=1685124067\"\u003e\n\u003cp\u003eEcommerce works through a series of straightforward platforms, tools, and tasks:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEcommerce platforms:\u003c/strong\u003e Sellers choose an online sales platform like a website, marketplace, or social media to list their products and allow customers to browse and place orders.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePayment processors:\u003c/strong\u003e Customers pay using methods like credit cards or digital wallets at checkout. Transactions are secured by online payment gateways.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFulfillment and delivery:\u003c/strong\u003e Sellers prepare, package, and ship products to customers. They may fulfill orders themselves or partner with a \u003ca href=\"https://www.shopify.com/fulfillment\"\u003efulfillment service\u003c/a\u003e that manages shipping. For \u003ca href=\"/blog/digital-products\"\u003edigital products\u003c/a\u003e like ebooks or online courses, the product is provided via a portal or download link.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupporting services:\u003c/strong\u003e Various services and industries support ecommerce, including product suppliers, advertising platforms, and \u003ca href=\"https://apps.shopify.com/\"\u003eecommerce apps\u003c/a\u003e that help sellers enhance the shopping experience.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eWhere does ecommerce happen?\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\"Example of a website builder and sample ecommerce website for Plant Scout\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-ecommerce-platform.jpg?v=1685124116\"\u003e\n\u003cp\u003eEcommerce unfolds across a variety of digital spaces, each offering advantages for sellers and buyers. Here are the main channels where ecommerce takes place:\u003c/p\u003e\n\u003ch4\u003eEcommerce websites\u003c/h4\u003e\n\u003cp\u003eEcommerce websites are \u003ca href=\"https://www.shopify.com/online\"\u003eonline stores\u003c/a\u003e created by brands or individuals to sell products and services directly to consumers. \u003ca href=\"/blog/best-ecommerce-platforms\"\u003eEcommerce platforms\u003c/a\u003e like Shopify provide tools to build and manage ecommerce websites, from designing the storefront to processing payments.\u003c/p\u003e\n\u003cp\u003eKey characteristics:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeller control:\u003c/strong\u003e Sellers have complete control over their website's design, customer experience, and data. This makes it easier to \u003ca href=\"/blog/how-to-build-a-brand\"\u003ebuild a brand\u003c/a\u003e and create shopping experiences to suit a \u003ca href=\"/blog/target-audience\"\u003etarget market\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer relationships:\u003c/strong\u003e Ecommerce websites let sellers speak directly with customers, enhancing \u003ca href=\"/blog/the-easy-answer-for-your-most-common-support-questions\"\u003ecustomer support\u003c/a\u003e, data collection, and marketing efforts.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarketing requirements:\u003c/strong\u003e Ecommerce websites don't come with customers built-in. Sellers need to drive traffic to their stores through \u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003eSEO\u003c/a\u003e, social media, and other types of marketing.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eOnline marketplaces\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/blog/sell-on-amazon\"\u003eAmazon\u003c/a\u003e, eBay, and Etsy are examples of online marketplaces where multiple sellers can list their products. These platforms are visited by large volumes of shoppers, providing high visibility for businesses.\u003c/p\u003e\n\u003cp\u003eKey characteristics:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in traffic:\u003c/strong\u003e Marketplaces attract vast audiences, providing sellers access to a steady stream of consumers, typically in return for a fee.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAccessibility:\u003c/strong\u003e Marketplaces handle many technical parts of ecommerce, such as website design, \u003ca href=\"/blog/ecommerce-hosts\"\u003ehosting\u003c/a\u003e, payment processing, and sometimes shipping, which can simplify things for sellers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLack of branding:\u003c/strong\u003e Selling on marketplaces means giving up some control of how your brand appears to consumers. Additionally, customer and sales data may not be shared with sellers. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eSocial selling channels\u003c/h4\u003e\n\u003cp\u003eSocial media platforms like \u003ca href=\"/blog/sell-on-facebook\"\u003eFacebook\u003c/a\u003e, \u003ca href=\"/blog/how-to-sell-on-instagram\"\u003eInstagram\u003c/a\u003e, and \u003ca href=\"/blog/198134793-how-to-make-money-on-youtube\"\u003eYouTube\u003c/a\u003e include features that allow direct sales through posts, ads, and social storefronts. \u003ca href=\"/blog/social-selling\"\u003eSocial selling\u003c/a\u003e platforms integrate ecommerce into the social browsing experience.\u003c/p\u003e\n\u003cp\u003eKey characteristics:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudience engagement:\u003c/strong\u003e Social platforms have large audiences \u003ca href=\"/blog/what-is-market-segmentation\"\u003esegmented\u003c/a\u003e by deep data insights, lowering the cost of finding relevant customers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeamless integration:\u003c/strong\u003e Selling can be integrated into social media management, making it a natural extension of \u003ca href=\"/blog/social-media-marketing-strategy\"\u003esocial media marketing strategies\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlgorithm dependence:\u003c/strong\u003e Social sales are often dictated by a seller's social presence, with platform rules and algorithms determining their reach and success.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMany online sellers use \u003ca href=\"/blog/sales-channel\"\u003emultiple sales channels\u003c/a\u003e to reach more customers.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch4\u003eReach customers everywhere they are\u003c/h4\u003e\n\u003cp\u003eShopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\u003c/p\u003e\n\u003ca href=\"/channels?itcat=coreblog\u0026amp;itterm=shopify-sales-channels-cta\" class=\"marketing-button marketing-button--small\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003eEcommerce payment methods\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"Demo of Shop Pay on a mobile phone showing an order placed for a ceramic mug set\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/payments-2.png?v=1685124152\"\u003e\n\u003cfigcaption\u003eShop Pay is an accelerated checkout option that consumers can use to buy products on Shopify ecommerce sites with a few clicks.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eConsumers can make online purchases in several ways. Payment methods for ecommerce stores include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAccepting credit cards and debit cards through a \u003ca href=\"/blog/ecommerce-payment-processing\"\u003epayment processor\u003c/a\u003e like \u003ca href=\"https://www.shopify.com/payments\"\u003eShopify Payments\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003eThird-party payment platforms, like PayPal\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/retail/mobile-wallets\"\u003eMobile wallets\u003c/a\u003e such as Apple Pay, Google Pay, and \u003ca href=\"https://www.shopify.com/shop-pay\"\u003eShop Pay\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/buy-now-pay-later\"\u003eBuy now, pay later\u003c/a\u003e (BNPL) services\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/recurring-payments\"\u003eRecurring billing\u003c/a\u003e for subscription products and services\u003c/li\u003e\n\u003cli\u003ePay in-store after ordering online with a point-of-sale system like \u003ca href=\"https://www.shopify.com/pos\"\u003eShopify POS\u003c/a\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEcommerce sellers regularly give consumers multiple ways to pay by integrating several of these payment methods into their website or sales channel.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch4\u003eBoost sales with buy now, pay later\u003c/h4\u003e\n\u003cp\u003eShop Pay Installments gives customers flexibility at checkout by letting them pay in four interest-free payments or monthly installments of up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.\u003c/p\u003e\n\u003ca href=\"/shop-pay-installments?itcat=coreblog\u0026amp;itterm=shop-pay-installments-cta\" class=\"marketing-button marketing-button--small\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003eEcommerce business types\u003c/h3\u003e\n\u003cimg alt=\"Two people pack boxes for shipping on a wooden table with a laptop open\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-entrepreneurs.jpg?v=1685124184\"\u003e\n\u003cp\u003eEcommerce business types describe the relationship between buyers and sellers. The most common online business models include:\u003c/p\u003e\n\u003ch4\u003eDirect to consumer (D2C)\u003c/h4\u003e\n\u003cp\u003eA \u003ca href=\"/blog/what-is-direct-to-consumer\"\u003edirect-to-consumer\u003c/a\u003e model is when businesses sell goods or services directly to customers, rather than through a retailer or distributor.\u003c/p\u003e\n\u003cp\u003eMany D2C ecommerce businesses handle everything from creating a product to delivering it to your doorstep. For example, an online footwear brand might design, sell, and ship sneakers directly to customers.\u003c/p\u003e\n\u003cp\u003eEcommerce has made it easier and more cost-effective for sellers to connect directly with buyers. This has driven a sharp rise in D2C businesses, with D2C ecommerce sales \u003ca href=\"https://www.emarketer.com/content/established-brands-will-drive-vast-majority-of-d2c-ecommerce-sales\"\u003emore than tripling\u003c/a\u003e between 2016 and 2021. Many D2C sellers are digitally native businesses that operate solely online (sometimes referred to as digitally native vertical brands, or DNVBs).\u003c/p\u003e\n\u003ch4\u003eBusiness to business (B2B)\u003c/h4\u003e\n\u003cp\u003eA \u003ca href=\"/blog/what-is-b2b\"\u003ebusiness-to-business\u003c/a\u003e model involves one business selling goods or services to another. For instance, a software company might sell technology licenses to a small business, or a bed linen brand could supply sheets to a hotel.\u003c/p\u003e\n\u003cp\u003eEcommerce lets businesses rethink the B2B model, incorporating strategies \u003ca href=\"/enterprise/blog/b2b-dtc\"\u003enormally used in D2C\u003c/a\u003e, even combining B2B and D2C sales in a single online store.\u003c/p\u003e\n\u003cp\u003eFor example, lighting company \u003ca href=\"/blog/hollis-and-morris-b2b\"\u003eHollis + Morris\u003c/a\u003e offers its business customers a consumer-style website with transparent pricing, making its products accessible to all.\u003c/p\u003e\n\u003ch4\u003eConsumer to consumer (C2C)\u003c/h4\u003e\n\u003cp\u003eA consumer-to-consumer model is when one individual sells goods or services directly to another. For example, someone might sell a used sofa to another person through an online \u003ca href=\"/blog/online-selling-sites\"\u003emarketplace or selling site\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThis model thrives on ecommerce platforms that enable peer-to-peer exchanges, like \u003ca href=\"/blog/sell-on-facebook\"\u003eFacebook Marketplace\u003c/a\u003e, \u003ca href=\"/blog/sell-on-ebay\"\u003eeBay\u003c/a\u003e, and \u003ca href=\"/blog/sell-on-etsy\"\u003eEtsy\u003c/a\u003e. People who regularly source and sell products online may become resellers and shift toward a \u003ca href=\"/blog/what-is-business-to-consumer-b2c-definition-and-guide\"\u003ebusiness-to-consumer\u003c/a\u003e model.\u003c/p\u003e\n\u003ch3\u003eEcommerce revenue models\u003c/h3\u003e\n\u003cp\u003eEcommerce businesses can earn money through various methods. Here are five common revenue models used:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSales:\u003c/strong\u003e This model involves selling products or services for profit. It's the most widely used method by online brands.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubscriptions:\u003c/strong\u003e \u003ca href=\"/blog/how-to-start-a-subscription-business\"\u003eSubscription businesses\u003c/a\u003e offer products or services on a recurring basis, creating a steady income stream for D2C and B2B businesses.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvertising:\u003c/strong\u003e Often seen with online creators and \u003ca href=\"/blog/influencer-marketing\"\u003einfluencers\u003c/a\u003e, this model involves earning money through promotional deals.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAffiliate:\u003c/strong\u003e \u003ca href=\"/blog/affiliate-marketing\"\u003eAffiliate marketers\u003c/a\u003e earn a commission by providing leads for another company. Individuals and businesses can earn through this model by joining \u003ca href=\"/blog/best-affiliate-programs\"\u003eaffiliate programs\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTransaction fee:\u003c/strong\u003e Some \u003ca href=\"/blog/ecommerce-companies\"\u003eecommerce companies\u003c/a\u003e earn revenue by charging a fee for financial services such as processing payments.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch4\u003eHow a meat business thrives on subscriptions\u003c/h4\u003e\n\u003cp\u003eButcherBox's Mike Salguero founded his meat and seafood business as a \u003ca href=\"/blog/side-hustle\"\u003eside hustle\u003c/a\u003e before growing into a nine-figure brand using a subscription revenue model.\u003c/p\u003e\n\u003ca href=\"/blog/butcherbox-profitability\" class=\"marketing-button\"\u003eListen now\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"3\"\u003eEcommerce benefits\u003c/h2\u003e\n\u003cimg alt=\"Person with painted nails a gold ring types on a laptop\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-shopping.jpg?v=1685124217\"\u003e\n\u003cp\u003eRunning an ecommerce business allows you to launch a business quickly, and access a global pool of potential customers looking for a convenient way to buy your product and interact with your brand.\u003c/p\u003e\n\u003cp\u003eHere are four benefits of ecommerce:\u003c/p\u003e\n\u003ch3\u003eConvenient shopping\u003c/h3\u003e\n\u003cp\u003eEcommerce allows customers to shop from anywhere, on any device, at any time, without the need to physically visit a store. Customers can discover your brand and compare products, features, and prices from home.\u003c/p\u003e\n\u003ch3\u003eIncreased reach and access\u003c/h3\u003e\n\u003cp\u003eEcommerce businesses can reach a wider audience than a physical store alone, selling to \u003ca href=\"https://www.shopify.com/international\"\u003eglobal customers\u003c/a\u003e without the need for a physical international presence. \u003ca href=\"/blog/fulfillment-services\"\u003eFulfillment companies\u003c/a\u003e help move online orders across the globe.\u003c/p\u003e\n\u003ch3\u003ePersonalization and data\u003c/h3\u003e\n\u003cp\u003eWhile it can be difficult to recreate in-person shopping experiences, online stores capture a wealth of customer data that can be used for \u003ca href=\"/blog/ecommerce-marketing-personalization\"\u003emarketing personalization\u003c/a\u003e. This can include personalized product recommendations, targeted marketing campaigns, and loyalty programs.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/personalized-shopping-experiences\"\u003ePersonalized shopping experiences\u003c/a\u003e can help businesses build stronger relationships with their customers.\u003c/p\u003e\n\u003ch3\u003eLower startup and operating costs\u003c/h3\u003e\n\u003cp\u003eEcommerce businesses often have lower overhead costs than traditional brick-and-mortar stores. Certain ecommerce business models such as \u003ca href=\"/blog/what-is-dropshipping\"\u003edropshipping\u003c/a\u003e or \u003ca href=\"/blog/print-on-demand\"\u003eprint on demand\u003c/a\u003e don't require inventory, and can be inexpensive to set up and run.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch4\u003eThis Grandmother Took Her Local Business Global\u003c/h4\u003e\n\u003cp\u003eNonna Nerina offered old world pasta making classes to tourists in her small village in Italy. Then the pandemic put a halt to travel. With the help of her granddaughter, she launched Nonna Live to a global market online.\u003c/p\u003e\n\u003ca href=\"/blog/nonna-live\" class=\"marketing-button\"\u003eRead more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"4\"\u003eEcommerce challenges\u003c/h2\u003e\n\u003cimg alt=\"Person sits among a pile of cardboard shipping boxes looking at the camera\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-shipping_6e999abf-83f3-41b7-ab41-e35466ff10ff.jpg?v=1685124245\"\u003e\n\u003cp\u003eWhile running an \u003ca href=\"/blog/online-business-ideas\"\u003eonline business\u003c/a\u003e has its benefits, it also comes with challenges. If you're looking to start an ecommerce business, plan for these four potential pitfalls:\u003c/p\u003e\n\u003ch3\u003eSecurity concerns\u003c/h3\u003e\n\u003cp\u003eConsumers need to feel confident that their personal and financial information is protected when they shop online. Invest in secure payment gateways and \u003ca href=\"/blog/what-is-ssl-certificate\"\u003eSSL certificates\u003c/a\u003e to safeguard customer data. All Shopify plans include these security features.\u003c/p\u003e\n\u003ch3\u003eIncreased competition\u003c/h3\u003e\n\u003cp\u003eEcommerce is a highly competitive space, with many businesses vying for the same customers. Online businesses need to differentiate themselves from their competitors by offering unique products, \u003ca href=\"/blog/competitive-pricing\"\u003ecompetitive prices\u003c/a\u003e, and exceptional customer experiences.\u003c/p\u003e\n\u003ch3\u003eShipping challenges\u003c/h3\u003e\n\u003cp\u003eShipping impacts customer satisfaction. Use \u003ca href=\"https://www.shopify.com/shipping\"\u003ereliable shipping services\u003c/a\u003e to ensure timely and safe delivery of products, and minimize lost orders.\u003c/p\u003e\n\u003ch3\u003eCustomer service demands\u003c/h3\u003e\n\u003cp\u003eEffective customer service is essential. Implement strong return policies and \u003ca href=\"/blog/ecommerce-customer-service\"\u003ecustomer service\u003c/a\u003e strategies to address any issues efficiently.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eEcommerce trends and stats\u003c/h2\u003e\n\u003cfigure\u003e\u003cimg alt=\"Example of an ecommerce store theme, showing organic food products for sale\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/theme-3-local.png?v=1685124278\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eEcommerce trends impact everything from how websites look and function to the most popular products types.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eStaying on top of \u003ca href=\"/plus/commerce-trends/ecommerce\"\u003eecommerce shopping trends\u003c/a\u003e will help your business remain competitive and meet changing customer needs. Here are three long-standing ecommerce trends to watch:\u003c/p\u003e\n\u003ch3\u003eSocial commerce is on the rise\u003c/h3\u003e\n\u003cp\u003eSocial interactions increasingly influence buying behavior, making social media platforms critical to sales.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSales through \u003ca href=\"/blog/social-commerce\"\u003esocial commerce\u003c/a\u003e in the US are projected to reach \u003ca href=\"https://www.emarketer.com/content/us-retail-social-commerce-will-reach-nearly-80-billion-by-2025\"\u003enearly $80 billion by 2025\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eEngaging customers in meaningful conversations on social platforms can \u003ca href=\"https://sproutsocial.com/insights/data/social-media-connection/#connection-is-the-new-currency\"\u003ebuild trust\u003c/a\u003e and make a sale more likely.\u003c/li\u003e\n\u003cli\u003eSocial platforms are the new search engines, with platforms like YouTube, Instagram, and TikTok becoming \u003ca href=\"https://techcrunch.com/2022/07/12/google-exec-suggests-instagram-and-tiktok-are-eating-into-googles-core-products-search-and-maps/?tpcc=tcplustwitter\"\u003eprimary platforms for product discovery\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eMobile shopping is popular\u003c/h3\u003e\n\u003cp\u003eThe shift toward mobile devices is reshaping how consumers shop online, underlining the need for mobile-optimized shopping experiences.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/mobile-commerce\"\u003eMobile commerce\u003c/a\u003e, or m-commerce, made up \u003ca href=\"https://www.statista.com/statistics/1317971/mobile-commerce-share-total-commerce-us/\"\u003e43% of US ecommerce sales\u003c/a\u003e in 2023.\u003c/li\u003e\n\u003cli\u003eSmartphones are \u003ca href=\"https://www.statista.com/forecasts/997098/most-common-online-purchases-by-device-in-the-us\"\u003ethe most common device\u003c/a\u003e for taking part in ecommerce in the US.\u003c/li\u003e\n\u003cli\u003eA third of US consumers \u003ca href=\"https://www.newstore.com/articles/survey-1-in-3-consumers-prefer-mobile-shopping-apps/\"\u003eprefer shopping on mobile apps\u003c/a\u003e over websites, with global shoppers spending more than 100 billion hours browsing retail mobile apps each year.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eSellers are leveraging AI\u003c/h3\u003e\n\u003cp\u003eThe landscape of ecommerce is always evolving, driven by \u003ca href=\"/blog/ecommerce-brands\"\u003einnovative ecommerce brands\u003c/a\u003e using new technologies such as AI.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe mainstream adoption of AI tools is \u003ca href=\"https://www.statista.com/forecasts/1449844/ai-tool-users-worldwide\"\u003eexpected to double\u003c/a\u003e by 2029.\u003c/li\u003e\n\u003cli\u003eEcommerce brands are leveraging AI to understand their customers and send targeted ads. \u003ca href=\"https://www.shopify.com/magic\"\u003eShopify's AI features\u003c/a\u003e help sellers automate customer support and write product descriptions.\u003c/li\u003e\n\u003cli\u003eSome \u003ca href=\"https://www.sellerscommerce.com/blog/ai-in-ecommerce-statistics/\"\u003e80% of ecommerce businesses\u003c/a\u003e use, or plan to use, a chatbot to aid customer support.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eConsumers like personalization\u003c/h3\u003e\n\u003cp\u003ePersonalized shopping experiences and communication impact customer retention and satisfaction.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eA 2023 study indicated 56% of consumers would \u003ca href=\"https://segment.com/pdfs/State-of-Personalization-Report-Twilio-Segment-2023.pdf\"\u003ebecome repeat customers\u003c/a\u003e if their shopping experience was personalized, a significant increase from 49% in 2022.\u003c/li\u003e\n\u003cli\u003e89% of digital businesses are \u003ca href=\"https://www.forrester.com/blogs/transform-your-personalization-strategy-at-forresters-consumer-marking-forum/\"\u003einvesting in personalization\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eOther rising ecommerce trends\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAugmented reality:\u003c/strong\u003e \u003ca href=\"/blog/ar-shopping\"\u003eAR-enhanced shopping\u003c/a\u003e experiences are transforming how consumers interact with products online.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible payment options:\u003c/strong\u003e The \u003ca href=\"/blog/buy-now-pay-later\"\u003ebuy now, pay later\u003c/a\u003e (BNPL) model is gaining popularity among consumers, offering more flexible payment.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrivacy and security:\u003c/strong\u003e There is a \u003ca href=\"https://www.forbes.com/sites/forbesagencycouncil/2024/01/17/the-future-of-e-commerce-trends-to-watch-in-2024/?sh=7a114f7db5e4\"\u003egrowing demand\u003c/a\u003e for privacy and security features in ecommerce platforms.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSustainability:\u003c/strong\u003e Consumers are increasingly drawn to brands with \u003ca href=\"/blog/sustainable-business-practices\"\u003esustainable business practices\u003c/a\u003e, influencing how companies approach production and logistics.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch4\u003eA rug making hobby became a business thanks to TikTok\u003c/h4\u003e\n\u003cp\u003eMush Studios founder Jacob Winter's rug making content went viral on TikTok after users discovered his unique style. In response, Jacob launched his creations as an ecommerce brand.\u003c/p\u003e\n\u003ca href=\"/blog/mush-studios-tik-tok-partnerships\" class=\"marketing-button\"\u003eListen now\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"6\"\u003eHow to start an ecommerce website\u003c/h2\u003e\n\u003cimg alt=\"A person types on a laptop\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-laptop.jpg?v=1685124318\"\u003e\n\u003cp\u003eIf you've decided to \u003ca href=\"/blog/how-to-start-a-business\"\u003estart an online business\u003c/a\u003e, begin by choosing an \u003ca href=\"/blog/best-ecommerce-platforms\"\u003eecommerce platform\u003c/a\u003e to help execute your idea. Follow these basic steps to launch an ecommerce venture:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eFind an idea:\u003c/strong\u003e Explore product opportunities, untapped audiences, or market gaps to \u003ca href=\"/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003efind your niche\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDo market research:\u003c/strong\u003e Investigate your competition by \u003ca href=\"/retail/how-to-do-market-research-the-retailer-s-guide-to-doing-homework-for-your-niche-business\"\u003econducting market research\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWrite a business plan:\u003c/strong\u003e This is essential if you're seeking funding, craft a \u003ca href=\"/blog/business-plan-template\"\u003ecomprehensive business plan\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDevelop a brand:\u003c/strong\u003e Choose a \u003ca href=\"/blog/how-to-design-logo\"\u003elogo\u003c/a\u003e and \u003ca href=\"https://www.shopify.com/tools/business-name-generator\"\u003ebusiness name\u003c/a\u003e to establish your brand.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreate an online store:\u003c/strong\u003e \u003ca href=\"/blog/start-online-store\"\u003eSet up your store\u003c/a\u003e, customize your site, and add your product listings. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChoose a shipping strategy:\u003c/strong\u003e Decide how you will \u003ca href=\"/blog/shipping-strategy\"\u003edeliver products to customers\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDevelop a marketing plan:\u003c/strong\u003e Set sales and \u003ca href=\"/blog/marketing-plan\"\u003emarketing goals\u003c/a\u003e and choose your advertising channels.\u003c/li\u003e\n\u003c/ol\u003e\n\u003ciframe title=\"How To Start An Ecommerce Business in 30 Days\" src=\"https://www.youtube.com/embed/b3d0la9OBMw\" height=\"361\" width=\"642\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\u003e\u003c/iframe\u003e\n\u003ch2\u003eMake the leap to ecommerce today\u003c/h2\u003e\n\u003cp\u003eThe ecommerce industry has lots of room for newcomers looking to bring innovative ideas to the global market. \u003ca href=\"/blog/retail-ecommerce\"\u003eRetail ecommerce\u003c/a\u003e sales continue to grow, making this business model an ideal first business for aspiring entrepreneurs.\u003c/p\u003e\n\u003cp\u003eIf you're ready to start an ecommerce business, bookmark this guide as a handy resource to revisit on your way to launching your dream job.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"7\"\u003eEcommerce FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is ecommerce?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eEcommerce, short for electronic commerce, is the buying and selling of goods and services over the internet. It involves a transaction between two parties, usually a business and a consumer, where the payment and delivery of products or services are conducted online.\u003c/p\u003e\n\u003cp\u003eEcommerce can take many forms, such as online shopping, digital downloads, online subscriptions, and online ticketing. It has revolutionized the way people do business and has become an increasingly popular way to shop due to its convenience and accessibility.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the 3 types of ecommerce?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThere are three main types of ecommerce business:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBusiness to consumer (B2C) is a business selling goods directly to an end consumer using ecommerce. Some B2C ecommerce brands also operate a physical store.\u003c/li\u003e\n\u003cli\u003eBusiness-to-business (B2B) is a company that sells products or services to another business. For example, an accounting firm could sell services and online consultations to small businesses.\u003c/li\u003e\n\u003cli\u003eConsumer-to-consumer (C2C) refers to individuals selling items to each other, as in the example of local buy-and-sell marketplaces. This is a popular method for individual creator brands, too.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an example of ecommerce?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAn example of ecommerce is online shopping, where consumers purchase products or services online through a B2C website or online marketplace. Ecommerce allows consumers to browse a vast range of products, select and compare prices and features, and make purchases securely using various payment methods. Mobile commerce is also an example of ecommerce—customers shop online using a mobile phone to find products and pay online.\u003c/p\u003e\n\u003cp\u003eEcommerce can take on a variety of forms involving different transactional relationships including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eOnline retail sales of physical or digital goods\u003c/li\u003e\n\u003cli\u003eWholesale transactions \u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.shopify.com/dropshipping/start\"\u003eDropshipping\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eCrowdfunding\u003c/li\u003e\n\u003cli\u003eSubscription-based products and services\u003c/li\u003e\n\u003cli\u003eServices and software licensing\u003c/li\u003e\n\u003cli\u003eTransaction fees\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an ecommerce website?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAn \u003ca href=\"https://www.shopify.com/tour/ecommerce-website\"\u003eecommerce website\u003c/a\u003e is an online store that allows businesses to sell products or services over the internet to customers. Ecommerce websites can be designed to sell physical products, digital products, or services. They typically include features such as product catalogs, pricing information, customer reviews, order tracking, customer accounts, and payment processing systems.\u003c/p\u003e\n\u003cp\u003eThose looking to start an ecommerce business don’t necessarily need an ecommerce website. Online marketplaces and \u003ca href=\"https://www.shopify.com/blog/social-selling-platform\"\u003esocial selling platforms\u003c/a\u003e are alternatives to standalone websites. These may be ideal options for first-time founders looking to attract customers to a new business online. A Shopify Starter Plan is a great way to enter ecommerce without building out a full online store.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Ecommerce is the act of buying or selling goods and services over the internet. Explore ecommerce’s definition, types, and trends for selling online.","excerptHtml":"\u003cp\u003eEcommerce is the act of buying or selling goods and services over the internet. Explore ecommerce’s definition, types, and trends for selling online.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is Ecommerce? Guide To Selling Online (2025)","description":"Ecommerce is the act of buying or selling goods and services over the internet. 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Definition and Guide\",\"url\":\"blog/what-is-leveraged-buyout\"},{\"title\":\"Website Builder \u0026 Website Maker by Shopify\",\"url\":\"website/builder\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_d9bf7761-f71a-426f-ba6d-fff825c57c8a.jpg?v=1729280596","imageAltText":"green shopping baskets floating on a dark blue background","imageClass":"","modifiedAt":"Oct 23, 2024","modifiedAtRaw":"2024-10-23T05:30:00Z"},"metaDescription":"Ecommerce is the act of buying or selling goods and services over the internet. Explore ecommerce’s definition, types, and trends for selling online.","contentHtml":"\u003cp\u003eOn August 11, 1994, a compact disc of Sting's \u003cem\u003eTen Summoner's Tales\u003c/em\u003e was securely exchanged in the world's first online sale. This transaction marked the birth of electronic commerce, a global shift in shopping habits.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eToday, ecommerce is powered by a worldwide system of technologies and platforms, from \u003ca href=\"/website/builder\"\u003ewebsite builders\u003c/a\u003e to payment gateways to social media. With ecommerce sales \u003ca href=\"/blog/global-ecommerce-sales\"\u003eprojected to surpass $7 trillion\u003c/a\u003e by 2026, the concept of buying and \u003ca href=\"/online\"\u003eselling products online\u003c/a\u003e has become a part of everyday life.\u003c/p\u003e\n\u003cp\u003eAhead, explore the ins and outs of ecommerce: how it works, the main \u003ca href=\"/blog/types-of-ecommerce\"\u003eecommerce models\u003c/a\u003e, and the benefits of selling online versus in person.\u003c/p\u003e\n\u003cp\u003ePlus, learn how to \u003ca href=\"/blog/start-online-store\"\u003ecreate an ecommerce website\u003c/a\u003e and launch your big idea.\u003c/p\u003e\n\n\u003ch2 id=\"1\"\u003eWhat is ecommerce?\u003c/h2\u003e\n\u003cp\u003eEcommerce is when individuals and companies buy or sell goods and services over the internet. Ecommerce can happen through a website, smartphone app, social media platform, online marketplace, or other sales platform.\u003c/p\u003e\n\u003cp\u003eCommon examples of ecommerce include online shopping, electronic payments, online auctions, and internet banking. You can participate in ecommerce anywhere with an internet connection. The goal of ecommerce for a seller is to drive sales using digital platforms and marketing strategies.\u003c/p\u003e\n\u003cp\u003eEcommerce is also known as e-commerce or electronic commerce, and is often used to refer to the wide range of tasks involved in selling online, from running digital ads to transferring payment data over a network.\u003c/p\u003e\n\u003ch3\u003eWhen did ecommerce start?\u003c/h3\u003e\n\u003cp\u003eWhat counts as the first ecommerce transaction is up for debate, with some ecommerce technologies developed \u003ca href=\"https://www.historyofinformation.com/detail.php?entryid=4528\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eas early as the 1970s\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"https://www.nytimes.com/1994/08/12/business/attention-shoppers-internet-is-open.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003efirst legal online transaction\u003c/a\u003e happened in 1994, when one friend sold a Sting album to another over the internet, facilitating a sale between two people 300 miles apart. From there, ecommerce exploded, with Amazon and eBay launching a year later, followed by PayPal in 1998.\u003c/p\u003e\n\u003cp\u003eSince then, technology has moved fast to meet the demands of shoppers. Ecommerce platforms like \u003ca href=\"/blog/what-is-shopify\"\u003eShopify\u003c/a\u003e democratized the industry, allowing businesses to sell directly to consumers anywhere in the world.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/social-commerce\"\u003eSocial commerce\u003c/a\u003e, mobile wallets, and \u003ca href=\"/magic\"\u003eAI\u003c/a\u003e round out today's ecommerce tools and platforms.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003ch4\u003eHow a passion project became a successful ecommerce business\u003c/h4\u003e\n\u003cp\u003eBrittany Hopkins started out by selling her creations on the ecommerce marketplace Etsy. After gaining traction, she used Shopify to open an online store and sell her jewelry in multiple retail locations.\u003c/p\u003e\n\u003ca href=\"/blog/anice-jewellery-retail-expansion\" class=\"marketing-button marketing-button--small\"\u003eRead more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eHow does ecommerce work?\u003c/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"Three examples of ecommerce websites for brands Ride, Fable, and Omsom.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/themes_cce77bd4-ce50-49a7-9b7f-83760ad01205.png?v=1685124067\"\u003e\n\u003cp\u003eEcommerce works through a series of straightforward platforms, tools, and tasks:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEcommerce platforms:\u003c/strong\u003e Sellers choose an online sales platform like a website, marketplace, or social media to list their products and allow customers to browse and place orders.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePayment processors:\u003c/strong\u003e Customers pay using methods like credit cards or digital wallets at checkout. Transactions are secured by online payment gateways.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFulfillment and delivery:\u003c/strong\u003e Sellers prepare, package, and ship products to customers. They may fulfill orders themselves or partner with a \u003ca href=\"/fulfillment\"\u003efulfillment service\u003c/a\u003e that manages shipping. For \u003ca href=\"/blog/digital-products\"\u003edigital products\u003c/a\u003e like ebooks or online courses, the product is provided via a portal or download link.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupporting services:\u003c/strong\u003e Various services and industries support ecommerce, including product suppliers, advertising platforms, and \u003ca href=\"https://apps.shopify.com\"\u003eecommerce apps\u003c/a\u003e that help sellers enhance the shopping experience.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eWhere does ecommerce happen?\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\"Example of a website builder and sample ecommerce website for Plant Scout\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-ecommerce-platform.jpg?v=1685124116\"\u003e\n\u003cp\u003eEcommerce unfolds across a variety of digital spaces, each offering advantages for sellers and buyers. Here are the main channels where ecommerce takes place:\u003c/p\u003e\n\u003ch4\u003eEcommerce websites\u003c/h4\u003e\n\u003cp\u003eEcommerce websites are \u003ca href=\"/online\"\u003eonline stores\u003c/a\u003e created by brands or individuals to sell products and services directly to consumers. \u003ca href=\"/blog/best-ecommerce-platforms\"\u003eEcommerce platforms\u003c/a\u003e like Shopify provide tools to build and manage ecommerce websites, from designing the storefront to processing payments.\u003c/p\u003e\n\u003cp\u003eKey characteristics:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeller control:\u003c/strong\u003e Sellers have complete control over their website's design, customer experience, and data. This makes it easier to \u003ca href=\"/blog/how-to-build-a-brand\"\u003ebuild a brand\u003c/a\u003e and create shopping experiences to suit a \u003ca href=\"/blog/target-audience\"\u003etarget market\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer relationships:\u003c/strong\u003e Ecommerce websites let sellers speak directly with customers, enhancing \u003ca href=\"/blog/the-easy-answer-for-your-most-common-support-questions\"\u003ecustomer support\u003c/a\u003e, data collection, and marketing efforts.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarketing requirements:\u003c/strong\u003e Ecommerce websites don't come with customers built-in. Sellers need to drive traffic to their stores through \u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003eSEO\u003c/a\u003e, social media, and other types of marketing.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eOnline marketplaces\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/blog/sell-on-amazon\"\u003eAmazon\u003c/a\u003e, eBay, and Etsy are examples of online marketplaces where multiple sellers can list their products. These platforms are visited by large volumes of shoppers, providing high visibility for businesses.\u003c/p\u003e\n\u003cp\u003eKey characteristics:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in traffic:\u003c/strong\u003e Marketplaces attract vast audiences, providing sellers access to a steady stream of consumers, typically in return for a fee.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAccessibility:\u003c/strong\u003e Marketplaces handle many technical parts of ecommerce, such as website design, \u003ca href=\"/blog/ecommerce-hosts\"\u003ehosting\u003c/a\u003e, payment processing, and sometimes shipping, which can simplify things for sellers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLack of branding:\u003c/strong\u003e Selling on marketplaces means giving up some control of how your brand appears to consumers. Additionally, customer and sales data may not be shared with sellers.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eSocial selling channels\u003c/h4\u003e\n\u003cp\u003eSocial media platforms like \u003ca href=\"/blog/sell-on-facebook\"\u003eFacebook\u003c/a\u003e, \u003ca href=\"/blog/how-to-sell-on-instagram\"\u003eInstagram\u003c/a\u003e, and \u003ca href=\"/blog/198134793-how-to-make-money-on-youtube\"\u003eYouTube\u003c/a\u003e include features that allow direct sales through posts, ads, and social storefronts. \u003ca href=\"/blog/social-selling\"\u003eSocial selling\u003c/a\u003e platforms integrate ecommerce into the social browsing experience.\u003c/p\u003e\n\u003cp\u003eKey characteristics:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudience engagement:\u003c/strong\u003e Social platforms have large audiences \u003ca href=\"/blog/what-is-market-segmentation\"\u003esegmented\u003c/a\u003e by deep data insights, lowering the cost of finding relevant customers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeamless integration:\u003c/strong\u003e Selling can be integrated into social media management, making it a natural extension of \u003ca href=\"/blog/social-media-marketing-strategy\"\u003esocial media marketing strategies\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlgorithm dependence:\u003c/strong\u003e Social sales are often dictated by a seller's social presence, with platform rules and algorithms determining their reach and success.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMany online sellers use \u003ca href=\"/blog/sales-channel\"\u003emultiple sales channels\u003c/a\u003e to reach more customers.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003ch4\u003eReach customers everywhere they are\u003c/h4\u003e\n\u003cp\u003eShopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\u003c/p\u003e\n\u003ca href=\"/channels?itcat=coreblog\u0026amp;itterm=shopify-sales-channels-cta\" class=\"marketing-button marketing-button--small\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003eEcommerce payment methods\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"Demo of Shop Pay on a mobile phone showing an order placed for a ceramic mug set\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/payments-2.png?v=1685124152\"\u003e\n\u003cfigcaption\u003eShop Pay is an accelerated checkout option that consumers can use to buy products on Shopify ecommerce sites with a few clicks.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eConsumers can make online purchases in several ways. Payment methods for ecommerce stores include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAccepting credit cards and debit cards through a \u003ca href=\"/blog/ecommerce-payment-processing\"\u003epayment processor\u003c/a\u003e like \u003ca href=\"/payments\"\u003eShopify Payments\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003eThird-party payment platforms, like PayPal\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/retail/mobile-wallets\"\u003eMobile wallets\u003c/a\u003e such as Apple Pay, Google Pay, and \u003ca href=\"/shop-pay\"\u003eShop Pay\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/buy-now-pay-later\"\u003eBuy now, pay later\u003c/a\u003e (BNPL) services\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/recurring-payments\"\u003eRecurring billing\u003c/a\u003e for subscription products and services\u003c/li\u003e\n\u003cli\u003ePay in-store after ordering online with a point-of-sale system like \u003ca href=\"/pos\"\u003eShopify POS\u003c/a\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEcommerce sellers regularly give consumers multiple ways to pay by integrating several of these payment methods into their website or sales channel.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003ch4\u003eBoost sales with buy now, pay later\u003c/h4\u003e\n\u003cp\u003eShop Pay Installments gives customers flexibility at checkout by letting them pay in four interest-free payments or monthly installments of up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.\u003c/p\u003e\n\u003ca href=\"/shop-pay-installments?itcat=coreblog\u0026amp;itterm=shop-pay-installments-cta\" class=\"marketing-button marketing-button--small\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003eEcommerce business types\u003c/h3\u003e\n\u003cimg alt=\"Two people pack boxes for shipping on a wooden table with a laptop open\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-entrepreneurs.jpg?v=1685124184\" loading=\"lazy\"\u003e\n\u003cp\u003eEcommerce business types describe the relationship between buyers and sellers. The most common online business models include:\u003c/p\u003e\n\u003ch4\u003eDirect to consumer (D2C)\u003c/h4\u003e\n\u003cp\u003eA \u003ca href=\"/blog/what-is-direct-to-consumer\"\u003edirect-to-consumer\u003c/a\u003e model is when businesses sell goods or services directly to customers, rather than through a retailer or distributor.\u003c/p\u003e\n\u003cp\u003eMany D2C ecommerce businesses handle everything from creating a product to delivering it to your doorstep. For example, an online footwear brand might design, sell, and ship sneakers directly to customers.\u003c/p\u003e\n\u003cp\u003eEcommerce has made it easier and more cost-effective for sellers to connect directly with buyers. This has driven a sharp rise in D2C businesses, with D2C ecommerce sales \u003ca href=\"https://www.emarketer.com/content/established-brands-will-drive-vast-majority-of-d2c-ecommerce-sales\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003emore than tripling\u003c/a\u003e between 2016 and 2021. Many D2C sellers are digitally native businesses that operate solely online (sometimes referred to as digitally native vertical brands, or DNVBs).\u003c/p\u003e\n\u003ch4\u003eBusiness to business (B2B)\u003c/h4\u003e\n\u003cp\u003eA \u003ca href=\"/blog/what-is-b2b\"\u003ebusiness-to-business\u003c/a\u003e model involves one business selling goods or services to another. For instance, a software company might sell technology licenses to a small business, or a bed linen brand could supply sheets to a hotel.\u003c/p\u003e\n\u003cp\u003eEcommerce lets businesses rethink the B2B model, incorporating strategies \u003ca href=\"/enterprise/blog/b2b-dtc\"\u003enormally used in D2C\u003c/a\u003e, even combining B2B and D2C sales in a single online store.\u003c/p\u003e\n\u003cp\u003eFor example, lighting company \u003ca href=\"/blog/hollis-and-morris-b2b\"\u003eHollis + Morris\u003c/a\u003e offers its business customers a consumer-style website with transparent pricing, making its products accessible to all.\u003c/p\u003e\n\u003ch4\u003eConsumer to consumer (C2C)\u003c/h4\u003e\n\u003cp\u003eA consumer-to-consumer model is when one individual sells goods or services directly to another. For example, someone might sell a used sofa to another person through an online \u003ca href=\"/blog/online-selling-sites\"\u003emarketplace or selling site\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThis model thrives on ecommerce platforms that enable peer-to-peer exchanges, like \u003ca href=\"/blog/sell-on-facebook\"\u003eFacebook Marketplace\u003c/a\u003e, \u003ca href=\"/blog/sell-on-ebay\"\u003eeBay\u003c/a\u003e, and \u003ca href=\"/blog/sell-on-etsy\"\u003eEtsy\u003c/a\u003e. People who regularly source and sell products online may become resellers and shift toward a \u003ca href=\"/blog/what-is-business-to-consumer-b2c-definition-and-guide\"\u003ebusiness-to-consumer\u003c/a\u003e model.\u003c/p\u003e\n\u003ch3\u003eEcommerce revenue models\u003c/h3\u003e\n\u003cp\u003eEcommerce businesses can earn money through various methods. Here are five common revenue models used:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSales:\u003c/strong\u003e This model involves selling products or services for profit. It's the most widely used method by online brands.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubscriptions:\u003c/strong\u003e \u003ca href=\"/blog/how-to-start-a-subscription-business\"\u003eSubscription businesses\u003c/a\u003e offer products or services on a recurring basis, creating a steady income stream for D2C and B2B businesses.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvertising:\u003c/strong\u003e Often seen with online creators and \u003ca href=\"/blog/influencer-marketing\"\u003einfluencers\u003c/a\u003e, this model involves earning money through promotional deals.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAffiliate:\u003c/strong\u003e \u003ca href=\"/blog/affiliate-marketing\"\u003eAffiliate marketers\u003c/a\u003e earn a commission by providing leads for another company. Individuals and businesses can earn through this model by joining \u003ca href=\"/blog/best-affiliate-programs\"\u003eaffiliate programs\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTransaction fee:\u003c/strong\u003e Some \u003ca href=\"/blog/ecommerce-companies\"\u003eecommerce companies\u003c/a\u003e earn revenue by charging a fee for financial services such as processing payments.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003ch4\u003eHow a meat business thrives on subscriptions\u003c/h4\u003e\n\u003cp\u003eButcherBox's Mike Salguero founded his meat and seafood business as a \u003ca href=\"/blog/side-hustle\"\u003eside hustle\u003c/a\u003e before growing into a nine-figure brand using a subscription revenue model.\u003c/p\u003e\n\u003ca href=\"/blog/butcherbox-profitability\" class=\"marketing-button\"\u003eListen now\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"3\"\u003eEcommerce benefits\u003c/h2\u003e\n\u003cimg alt=\"Person with painted nails a gold ring types on a laptop\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-shopping.jpg?v=1685124217\" loading=\"lazy\"\u003e\n\u003cp\u003eRunning an ecommerce business allows you to launch a business quickly, and access a global pool of potential customers looking for a convenient way to buy your product and interact with your brand.\u003c/p\u003e\n\u003cp\u003eHere are four benefits of ecommerce:\u003c/p\u003e\n\u003ch3\u003eConvenient shopping\u003c/h3\u003e\n\u003cp\u003eEcommerce allows customers to shop from anywhere, on any device, at any time, without the need to physically visit a store. Customers can discover your brand and compare products, features, and prices from home.\u003c/p\u003e\n\u003ch3\u003eIncreased reach and access\u003c/h3\u003e\n\u003cp\u003eEcommerce businesses can reach a wider audience than a physical store alone, selling to \u003ca href=\"/international\"\u003eglobal customers\u003c/a\u003e without the need for a physical international presence. \u003ca href=\"/blog/fulfillment-services\"\u003eFulfillment companies\u003c/a\u003e help move online orders across the globe.\u003c/p\u003e\n\u003ch3\u003ePersonalization and data\u003c/h3\u003e\n\u003cp\u003eWhile it can be difficult to recreate in-person shopping experiences, online stores capture a wealth of customer data that can be used for \u003ca href=\"/blog/ecommerce-marketing-personalization\"\u003emarketing personalization\u003c/a\u003e. This can include personalized product recommendations, targeted marketing campaigns, and loyalty programs.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/personalized-shopping-experiences\"\u003ePersonalized shopping experiences\u003c/a\u003e can help businesses build stronger relationships with their customers.\u003c/p\u003e\n\u003ch3\u003eLower startup and operating costs\u003c/h3\u003e\n\u003cp\u003eEcommerce businesses often have lower overhead costs than traditional brick-and-mortar stores. Certain ecommerce business models such as \u003ca href=\"/blog/what-is-dropshipping\"\u003edropshipping\u003c/a\u003e or \u003ca href=\"/blog/print-on-demand\"\u003eprint on demand\u003c/a\u003e don't require inventory, and can be inexpensive to set up and run.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003ch4\u003eThis Grandmother Took Her Local Business Global\u003c/h4\u003e\n\u003cp\u003eNonna Nerina offered old world pasta making classes to tourists in her small village in Italy. Then the pandemic put a halt to travel. With the help of her granddaughter, she launched Nonna Live to a global market online.\u003c/p\u003e\n\u003ca href=\"/blog/nonna-live\" class=\"marketing-button\"\u003eRead more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"4\"\u003eEcommerce challenges\u003c/h2\u003e\n\u003cimg alt=\"Person sits among a pile of cardboard shipping boxes looking at the camera\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-shipping_6e999abf-83f3-41b7-ab41-e35466ff10ff.jpg?v=1685124245\" loading=\"lazy\"\u003e\n\u003cp\u003eWhile running an \u003ca href=\"/blog/online-business-ideas\"\u003eonline business\u003c/a\u003e has its benefits, it also comes with challenges. If you're looking to start an ecommerce business, plan for these four potential pitfalls:\u003c/p\u003e\n\u003ch3\u003eSecurity concerns\u003c/h3\u003e\n\u003cp\u003eConsumers need to feel confident that their personal and financial information is protected when they shop online. Invest in secure payment gateways and \u003ca href=\"/blog/what-is-ssl-certificate\"\u003eSSL certificates\u003c/a\u003e to safeguard customer data. All Shopify plans include these security features.\u003c/p\u003e\n\u003ch3\u003eIncreased competition\u003c/h3\u003e\n\u003cp\u003eEcommerce is a highly competitive space, with many businesses vying for the same customers. Online businesses need to differentiate themselves from their competitors by offering unique products, \u003ca href=\"/blog/competitive-pricing\"\u003ecompetitive prices\u003c/a\u003e, and exceptional customer experiences.\u003c/p\u003e\n\u003ch3\u003eShipping challenges\u003c/h3\u003e\n\u003cp\u003eShipping impacts customer satisfaction. Use \u003ca href=\"/shipping\"\u003ereliable shipping services\u003c/a\u003e to ensure timely and safe delivery of products, and minimize lost orders.\u003c/p\u003e\n\u003ch3\u003eCustomer service demands\u003c/h3\u003e\n\u003cp\u003eEffective customer service is essential. Implement strong return policies and \u003ca href=\"/blog/ecommerce-customer-service\"\u003ecustomer service\u003c/a\u003e strategies to address any issues efficiently.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eEcommerce trends and stats\u003c/h2\u003e\n\u003cfigure\u003e\u003cimg alt=\"Example of an ecommerce store theme, showing organic food products for sale\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/theme-3-local.png?v=1685124278\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eEcommerce trends impact everything from how websites look and function to the most popular products types.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eStaying on top of \u003ca href=\"/plus/commerce-trends/ecommerce\"\u003eecommerce shopping trends\u003c/a\u003e will help your business remain competitive and meet changing customer needs. Here are three long-standing ecommerce trends to watch:\u003c/p\u003e\n\u003ch3\u003eSocial commerce is on the rise\u003c/h3\u003e\n\u003cp\u003eSocial interactions increasingly influence buying behavior, making social media platforms critical to sales.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSales through \u003ca href=\"/blog/social-commerce\"\u003esocial commerce\u003c/a\u003e in the US are projected to reach \u003ca href=\"https://www.emarketer.com/content/us-retail-social-commerce-will-reach-nearly-80-billion-by-2025\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003enearly $80 billion by 2025\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eEngaging customers in meaningful conversations on social platforms can \u003ca href=\"https://sproutsocial.com/insights/data/social-media-connection/#connection-is-the-new-currency\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ebuild trust\u003c/a\u003e and make a sale more likely.\u003c/li\u003e\n\u003cli\u003eSocial platforms are the new search engines, with platforms like YouTube, Instagram, and TikTok becoming \u003ca href=\"https://techcrunch.com/2022/07/12/google-exec-suggests-instagram-and-tiktok-are-eating-into-googles-core-products-search-and-maps/?tpcc=tcplustwitter\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eprimary platforms for product discovery\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eMobile shopping is popular\u003c/h3\u003e\n\u003cp\u003eThe shift toward mobile devices is reshaping how consumers shop online, underlining the need for mobile-optimized shopping experiences.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/mobile-commerce\"\u003eMobile commerce\u003c/a\u003e, or m-commerce, made up \u003ca href=\"https://www.statista.com/statistics/1317971/mobile-commerce-share-total-commerce-us/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e43% of US ecommerce sales\u003c/a\u003e in 2023.\u003c/li\u003e\n\u003cli\u003eSmartphones are \u003ca href=\"https://www.statista.com/forecasts/997098/most-common-online-purchases-by-device-in-the-us\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ethe most common device\u003c/a\u003e for taking part in ecommerce in the US.\u003c/li\u003e\n\u003cli\u003eA third of US consumers \u003ca href=\"https://www.newstore.com/articles/survey-1-in-3-consumers-prefer-mobile-shopping-apps/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eprefer shopping on mobile apps\u003c/a\u003e over websites, with global shoppers spending more than 100 billion hours browsing retail mobile apps each year.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eSellers are leveraging AI\u003c/h3\u003e\n\u003cp\u003eThe landscape of ecommerce is always evolving, driven by \u003ca href=\"/blog/ecommerce-brands\"\u003einnovative ecommerce brands\u003c/a\u003e using new technologies such as AI.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe mainstream adoption of AI tools is \u003ca href=\"https://www.statista.com/forecasts/1449844/ai-tool-users-worldwide\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eexpected to double\u003c/a\u003e by 2029.\u003c/li\u003e\n\u003cli\u003eEcommerce brands are leveraging AI to understand their customers and send targeted ads. \u003ca href=\"/magic\"\u003eShopify's AI features\u003c/a\u003e help sellers automate customer support and write product descriptions.\u003c/li\u003e\n\u003cli\u003eSome \u003ca href=\"https://www.sellerscommerce.com/blog/ai-in-ecommerce-statistics/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e80% of ecommerce businesses\u003c/a\u003e use, or plan to use, a chatbot to aid customer support.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eConsumers like personalization\u003c/h3\u003e\n\u003cp\u003ePersonalized shopping experiences and communication impact customer retention and satisfaction.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eA 2023 study indicated 56% of consumers would \u003ca href=\"https://segment.com/pdfs/State-of-Personalization-Report-Twilio-Segment-2023.pdf\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ebecome repeat customers\u003c/a\u003e if their shopping experience was personalized, a significant increase from 49% in 2022.\u003c/li\u003e\n\u003cli\u003e89% of digital businesses are \u003ca href=\"https://www.forrester.com/blogs/transform-your-personalization-strategy-at-forresters-consumer-marking-forum/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003einvesting in personalization\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eOther rising ecommerce trends\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAugmented reality:\u003c/strong\u003e \u003ca href=\"/blog/ar-shopping\"\u003eAR-enhanced shopping\u003c/a\u003e experiences are transforming how consumers interact with products online.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible payment options:\u003c/strong\u003e The \u003ca href=\"/blog/buy-now-pay-later\"\u003ebuy now, pay later\u003c/a\u003e (BNPL) model is gaining popularity among consumers, offering more flexible payment.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrivacy and security:\u003c/strong\u003e There is a \u003ca href=\"https://www.forbes.com/sites/forbesagencycouncil/2024/01/17/the-future-of-e-commerce-trends-to-watch-in-2024/?sh=7a114f7db5e4\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003egrowing demand\u003c/a\u003e for privacy and security features in ecommerce platforms.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSustainability:\u003c/strong\u003e Consumers are increasingly drawn to brands with \u003ca href=\"/blog/sustainable-business-practices\"\u003esustainable business practices\u003c/a\u003e, influencing how companies approach production and logistics.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003ch4\u003eA rug making hobby became a business thanks to TikTok\u003c/h4\u003e\n\u003cp\u003eMush Studios founder Jacob Winter's rug making content went viral on TikTok after users discovered his unique style. In response, Jacob launched his creations as an ecommerce brand.\u003c/p\u003e\n\u003ca href=\"/blog/mush-studios-tik-tok-partnerships\" class=\"marketing-button\"\u003eListen now\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"6\"\u003eHow to start an ecommerce website\u003c/h2\u003e\n\u003cimg alt=\"A person types on a laptop\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-laptop.jpg?v=1685124318\" loading=\"lazy\"\u003e\n\u003cp\u003eIf you've decided to \u003ca href=\"/blog/how-to-start-a-business\"\u003estart an online business\u003c/a\u003e, begin by choosing an \u003ca href=\"/blog/best-ecommerce-platforms\"\u003eecommerce platform\u003c/a\u003e to help execute your idea. Follow these basic steps to launch an ecommerce venture:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eFind an idea:\u003c/strong\u003e Explore product opportunities, untapped audiences, or market gaps to \u003ca href=\"/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003efind your niche\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDo market research:\u003c/strong\u003e Investigate your competition by \u003ca href=\"/retail/how-to-do-market-research-the-retailer-s-guide-to-doing-homework-for-your-niche-business\"\u003econducting market research\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWrite a business plan:\u003c/strong\u003e This is essential if you're seeking funding, craft a \u003ca href=\"/blog/business-plan-template\"\u003ecomprehensive business plan\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDevelop a brand:\u003c/strong\u003e Choose a \u003ca href=\"/blog/how-to-design-logo\"\u003elogo\u003c/a\u003e and \u003ca href=\"/tools/business-name-generator\"\u003ebusiness name\u003c/a\u003e to establish your brand.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreate an online store:\u003c/strong\u003e \u003ca href=\"/blog/start-online-store\"\u003eSet up your store\u003c/a\u003e, customize your site, and add your product listings.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChoose a shipping strategy:\u003c/strong\u003e Decide how you will \u003ca href=\"/blog/shipping-strategy\"\u003edeliver products to customers\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDevelop a marketing plan:\u003c/strong\u003e Set sales and \u003ca href=\"/blog/marketing-plan\"\u003emarketing goals\u003c/a\u003e and choose your advertising channels.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/b3d0la9OBMw\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003ch2\u003eMake the leap to ecommerce today\u003c/h2\u003e\n\u003cp\u003eThe ecommerce industry has lots of room for newcomers looking to bring innovative ideas to the global market. \u003ca href=\"/blog/retail-ecommerce\"\u003eRetail ecommerce\u003c/a\u003e sales continue to grow, making this business model an ideal first business for aspiring entrepreneurs.\u003c/p\u003e\n\u003cp\u003eIf you're ready to start an ecommerce business, bookmark this guide as a handy resource to revisit on your way to launching your dream job.\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/how-to-sell-online\"\u003eHow To Sell Online: A Step-by-Step Guide\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/what-is-entrepreneurship\"\u003eWhat Is Entrepreneurship? Definition and Guide for 2022\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/what-is-expedited-shipping\"\u003eWhat Is Expedited Shipping and Is It Worth It for Ecommerce?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/what-is-bootstrapping\"\u003eWhat Is Bootstrapping? Definition and Guide\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/what-is-telecommuting\"\u003eWhat Is Telecommuting? Definition and Guide\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/what-is-leveraged-buyout\"\u003eWhat Is Leveraged Buyout (LBO)? Definition and Guide\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"website/builder\"\u003eWebsite Builder \u0026amp; Website Maker by Shopify\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"7\"\u003eEcommerce FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is ecommerce?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eEcommerce, short for electronic commerce, is the buying and selling of goods and services over the internet. It involves a transaction between two parties, usually a business and a consumer, where the payment and delivery of products or services are conducted online.\u003c/p\u003e\n\u003cp\u003eEcommerce can take many forms, such as online shopping, digital downloads, online subscriptions, and online ticketing. It has revolutionized the way people do business and has become an increasingly popular way to shop due to its convenience and accessibility.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the 3 types of ecommerce?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThere are three main types of ecommerce business:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBusiness to consumer (B2C) is a business selling goods directly to an end consumer using ecommerce. Some B2C ecommerce brands also operate a physical store.\u003c/li\u003e\n\u003cli\u003eBusiness-to-business (B2B) is a company that sells products or services to another business. For example, an accounting firm could sell services and online consultations to small businesses.\u003c/li\u003e\n\u003cli\u003eConsumer-to-consumer (C2C) refers to individuals selling items to each other, as in the example of local buy-and-sell marketplaces. This is a popular method for individual creator brands, too.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an example of ecommerce?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAn example of ecommerce is online shopping, where consumers purchase products or services online through a B2C website or online marketplace. Ecommerce allows consumers to browse a vast range of products, select and compare prices and features, and make purchases securely using various payment methods. Mobile commerce is also an example of ecommerce—customers shop online using a mobile phone to find products and pay online.\u003c/p\u003e\n\u003cp\u003eEcommerce can take on a variety of forms involving different transactional relationships including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eOnline retail sales of physical or digital goods\u003c/li\u003e\n\u003cli\u003eWholesale transactions\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/dropshipping/start\"\u003eDropshipping\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eCrowdfunding\u003c/li\u003e\n\u003cli\u003eSubscription-based products and services\u003c/li\u003e\n\u003cli\u003eServices and software licensing\u003c/li\u003e\n\u003cli\u003eTransaction fees\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an ecommerce website?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAn \u003ca href=\"/tour/ecommerce-website\"\u003eecommerce website\u003c/a\u003e is an online store that allows businesses to sell products or services over the internet to customers. Ecommerce websites can be designed to sell physical products, digital products, or services. They typically include features such as product catalogs, pricing information, customer reviews, order tracking, customer accounts, and payment processing systems.\u003c/p\u003e\n\u003cp\u003eThose looking to start an ecommerce business don’t necessarily need an ecommerce website. Online marketplaces and \u003ca href=\"/blog/social-selling-platform\"\u003esocial selling platforms\u003c/a\u003e are alternatives to standalone websites. These may be ideal options for first-time founders looking to attract customers to a new business online. A Shopify Starter Plan is a great way to enter ecommerce without building out a full online store.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"What is ecommerce?"},{"href":"#2","text":"How does ecommerce work?"},{"href":"#3","text":"Ecommerce benefits"},{"href":"#4","text":"Ecommerce challenges"},{"href":"#5","text":"Ecommerce trends and stats"},{"href":"#6","text":"How to start an ecommerce website"},{"href":"#7","text":"Ecommerce FAQ"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - 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In the meantime, start building your store with a free trial of Shopify."},"brand_storytelling":{"heading":"Free Worksheet: Brand Storytelling","content":"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.","cta":"Get the worksheet","modal_headline":"Get our free Brand Storytelling Worksheet delivered right to your inbox."},"branding":{"heading":"Free Reading List: How to Brand Your Business","content":"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Branding reading list delivered right to your inbox."},"branding_kit":{"heading":"Free Business Branding Kit","content":"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.","cta":"Download now","modal_headline":"Get the branding kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"business_case_template":{"heading":"Free Business Case Template","content":"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_letter":{"heading":"Free Business Letter Template","content":"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_model_canvas":{"heading":"Free Business Model Canvas Template","content":"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_proposal":{"heading":"Free Business Proposal Template","content":"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.","cta":"Download template","modal_headline":"Get our business proposal template delivered right to your inbox."},"businessplan":{"heading":"Free: Business Plan Template","content":"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. 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Research the words competitors use and analyze customer feedback to help you write compelling copy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"customer_journey":{"heading":"Free Customer Journey Map Template","content":"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"customerservice":{"heading":"Free Reading List: Customer Service Strategies","content":"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). 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In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. 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In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. 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In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? 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In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. 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