How We Manage Recurring Revenue

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Sales Cloud" > Sales Cloud</a> </div> <h1 class="h2">How We Manage Recurring Revenue — and How You Can Too</h1> <div class="hero-v2__ornaments-container "> <figure class="hero-v2__image"><span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/02/manage-recurring-revenue.jpg?w=888" sizes="(min-width: 48em) 500px, 100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/02/manage-recurring-revenue.jpg 1600w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/02/manage-recurring-revenue.jpg?w=888&h=500 888w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/02/manage-recurring-revenue.jpg?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/02/manage-recurring-revenue.jpg?w=1536&h=865 1536w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/02/manage-recurring-revenue.jpg?w=150&h=84 150w" alt="" loading="eager" fetchpriority="high" /></span></figure> <div class="hero-v2__background"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/hero-legacy-back.png" alt="" fetchpriority="high" loading="eager"/> </div> <div class="hero-v2__foreground"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/hero-legacy-front.png" alt="" fetchpriority="high" loading="eager"/> </div> </div> <h2 class="hero-v2__excerpt">Making the move from a traditional sales model with one-off purchases to a recurring revenue model isn’t easy. Here are the tactics we’ve put in place along the way.</h2><article class="hero-byline hero-byline--1"> <a href="https://www.salesforce.com/blog/author/joanne-pantuso/" class="hero-byline__author"> <div class="hero-byline__thumbnail"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/joanne-pantuso.png?w=150" sizes="100px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/joanne-pantuso.png 358w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/joanne-pantuso.png?w=150&h=140 150w" alt="" loading="lazy" /></span> </div> <div class="hero-byline__contents"> <h3 class="hero-byline__full-name"> <span class="hero-byline__name">Joanne</span> <span class="hero-byline__name">Pantuso</span> </h3> <div class="hero-byline__meta"> <div class="hero-byline__info"> <time class="hero-byline__date" datetime="2020-02-20">February 20, 2020</time> <span class="hero-byline__reading-time"> 4 min read </span> </div> </div> </div> </a> </article> </div> </div> </header> </div> <div class="post__social post__social--v2 post__social--top post__social--has-title"> <h2 class="screen-reader-mobile-only post__social-title">Share article</h2> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fmanage-recurring-revenue%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&title=How%20We%20Manage%20Recurring%20Revenue%20%E2%80%94%20and%20How%20You%20Can%20Too" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" fill="none"><path fill="#032D60" d="M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Twitter (Opens in a new tab)" href="https://x.com/intent/tweet?text=How%20We%20Manage%20Recurring%20Revenue%20%E2%80%94%20and%20How%20You%20Can%20Too&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fmanage-recurring-revenue%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&via=salesforce" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="#032D60" viewBox="0 0 32 32"><path d="M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Facebook (Opens in a new tab)" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fmanage-recurring-revenue%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="19" fill="none"><path fill="#032D60" d="M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5" /></svg> </a> </li> <li class="social-nav__item"> <button class="copy-share js-copy-link" aria-label="Copy link to clipboard" href="#" data-clipboard-text='"How We Manage Recurring Revenue — and How You Can Too" https://www.salesforce.com/blog/manage-recurring-revenue/' > <svg xmlns="http://www.w3.org/2000/svg" width="20" height="10" fill="none"><path fill="#032D60" d="M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z" /></svg> </button> </li> </ul> </div> <div class="post__content post__content-v2"> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><body><p>Relationships between businesses and customers used to end after a single sale. Thanks to recurring revenue models, it doesn’t have to stop there.</p> <p>Recurring revenue models extend relationships between buyers and businesses over time. In the B2C space, subscription services are a popular type of recurring revenue model. Think of the way you might subscribe to monthly beans from your favorite coffeehouse or food for your dog, based on how quickly the pup goes through a bag. Recurring revenue is just like that, but for B2B purchases.</p> <p>This may sound great, but making the move from a traditional sales model with one-off purchases to a recurring revenue model isn’t easy. Currently, 68% of businesses <a href="https://www.cfo.com/sponsored/adapting-to-recurring-revenue-business-models" target="_blank" rel="noopener ">get more</a> than 20% of their revenue from a recurring model stream. But many of those businesses struggle with the logistics of doing so. Sixty-four percent <a href="https://www.salesforce.com/form/events/webinars/form-rss/2013107?d=cta-body-promo-1" target="_blank" rel="noopener nofollow">face challenges</a> with renewing contracts. Forty-eight percent have trouble reporting recurring revenue results.</p> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="600" height="600" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/sfc-cpq-image-2-1.jpg?strip=all&quality=95" alt="" class="wp-image-4460" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/sfc-cpq-image-2-1.jpg 600w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/sfc-cpq-image-2-1.jpg?w=500&h=500 500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/sfc-cpq-image-2-1.jpg?w=150&h=150 150w" sizes="(max-width: 600px) 100vw, 600px"></figure> <p>We faced similar issues when we shifted from traditional sales to recurring revenue. It wasn’t an easy or short journey — but it was the best thing for our customers, and it was an important education. Here are the four most important tactics we’ve implemented along the way.</p> <p></p> <h2>1. We now automate how we deliver pricing and quotes</h2> <p></p> <p>Subscription models change customers’ expectations, and we knew automation was essential to keep up. By automating our price quote delivery process, we’ve achieved significant scale. Now, 85% of our quotes are auto-activated and 78% are auto-converted. Sales order acceptance and booking times are also down.</p> <p></p> <p>In an automated system, product reference data gets entered once. Then, it feeds all downstream automation activities in the deal lifecycle. Automation enables accurate, rapid product delivery.</p> <p></p> <p>When customers sign orders, automation responds immediately. It provisions the order, generates an invoice, calculates commission, and renews contracts. As a result, customers always get what they expect.</p> <p></p> <p>In your business, ensure product data is correct at the start. It’ll pay off when you automate the entire quote-to-cash process.</p> <p></p> <h2>2. We now streamline how we introduce new products</h2> <p></p> <p>Recurring revenue models naturally support new product offerings. Your existing customer base expects their subscription to renew, but their needs may change over time. This opens up a perfect opportunity for upselling and cross-selling.</p> <p></p> <p>Introducing new products works best when your team understands your market position. They need to work to develop products that add real value for your customers.</p> <p></p> <p>At Salesforce, we’re always developing new products and adding acquisitions. To streamline new product introduction, we’ve created a cross-functional team to operationalize our products. It’s called Productforce, and it brings people together from different company departments to define new products.</p> <p></p> <p>Once we get the green light for a new product release, we inform our go-to-market strategy with real-time data. Product performance data gets measured by segment and by product line. This lets us understand what we’re doing well and where we can improve. You can do the same with your data: it’s the key to strategically introducing new products.</p> <p></p> <figure class="wp-block-image size-large"><img decoding="async" width="600" height="600" class="wp-image-4461" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/sfc-cpq-image-1-1.jpg?strip=all&quality=95" alt="" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/sfc-cpq-image-1-1.jpg 600w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/sfc-cpq-image-1-1.jpg?w=500&h=500 500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/sfc-cpq-image-1-1.jpg?w=150&h=150 150w" sizes="(max-width: 600px) 100vw, 600px"></figure> <p></p> <h2>3. We empower our sales teams</h2> <p></p> <p>The heart of any recurring revenue model is customer success. Salespeople are the vanguards of customer success. For recurring revenue to work, you need to make sure salespeople have the tools they need.</p> <p></p> <p>Our revenue operations team empowers sales in two ways. First, we used <a href="https://www.salesforce.com/products/service-cloud/overview/?d=7010M000001yv8eQAA" target="_blank" rel="noopener nofollow">Service Cloud</a> to create a self-help tool called Ask Astro. It’s a one-stop-shop for global sales support. Since Ask Astro launched, we’ve seen fewer service cases.</p> <p></p> <p>We also use Trailhead to onboard new employees, which helps new sales employees understand our products right out of the gate. Now, they start their new jobs fully informed.</p> <p></p> <p>In a fast-growing organization, it’s sometimes difficult to empower sales teams. New salespeople get hired all the time, and they all have questions. “How much does that license cost, and what does it include?” “What are the prerequisite licenses?” When you take the time to have the answers they need, you’ll be rewarded with an engaged and enabled sales organization.</p> <p></p> <h2>4. We track and share performance metrics</h2> <p></p> <p>The last important milestone in our recurring revenue journey was improving how we share and track metrics. It’s important for revenue teams to start using the same metrics as sales. In the past, people worked from different dashboards and mindsets, which was a real deterrent to collaboration. It’s also important for numbers to be accessible at all times. Just by providing real-time access to KPIs, we reduced leadership requests for sales reports by about 80%.</p> <p></p> <p>If you want to move to a recurring revenue model, be sure to track and share important KPIs among all the relevant teams and leaders. These will help clarify your performance and ensure you’re on a path to success.</p> <p></p> <p><b>To learn even more, watch our <a href="https://www.salesforce.com/form/events/webinars/form-rss/2013107?d=cta-body-promo-2" target="_blank" rel="noopener nofollow">recent webinar</a> on managing recurring revenue. Plus, learn how Salesforce CPQ helps <a href="https://www.salesforce.com/form/cpq/demo-cpq-renewals/?d=cta-body-promo-3" target="_blank" rel="noopener ">streamline renewals</a>.</b></p> <p> <span id="authorRoot" class="hidden"></span></p> <div> <div class="templateGeneratedStyleClass_ "> <div id="_content_blogs_data_globalelements_us_en_leaderboard_jcr_content_parsys_teaser" class="campaign campaign-contextual-cta"> </div> <p></p> </div> </div> <div class="blog-entry-footer"> <div class="hidden-xs hidden-sm hidden-md hidden-lg blog-shared-entry-footer"> </div> <p></p> </div> <p></p><script type="text/javascript">window.NREUM||(NREUM={});NREUM.info={"beacon":"bam.nr-data.net","licenseKey":"NRJS-d1aad62634166c22251","applicationID":"757607623","transactionName":"ZFJQZEdYV0AFVRUNXl0Yc1NBUFZdS0UIClZfUg==","queueTime":0,"applicationTime":202,"atts":"SBVTEg9CRE4=","errorBeacon":"bam.nr-data.net","agent":""}</script><link rel="stylesheet" type="text/css" 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Macedonia</option> <option value="GA" label="Gabon">Gabon</option> <option value="GM" label="Gambia, The">Gambia, The</option> <option value="GE" label="Georgia">Georgia</option> <option value="DE" label="Germany">Germany</option> <option value="GH" label="Ghana">Ghana</option> <option value="GI" label="Gibraltar">Gibraltar</option> <option value="GR" label="Greece">Greece</option> <option value="GL" label="Greenland">Greenland</option> <option value="GD" label="Grenada">Grenada</option> <option value="GP" label="Guadeloupe">Guadeloupe</option> <option value="GU" label="Guam">Guam</option> <option value="GT" label="Guatemala">Guatemala</option> <option value="GN" label="Guinea">Guinea</option> <option value="GW" label="Guinea-Bissau">Guinea-Bissau</option> <option value="GY" label="Guyana">Guyana</option> <option value="HT" label="Haiti">Haiti</option> <option value="HM" label="Heard and McDonald Is">Heard and McDonald Is</option> <option value="HN" label="Honduras">Honduras</option> <option value="HU" label="Hungary">Hungary</option> <option value="IS" label="Iceland">Iceland</option> <option value="IN" label="India">India</option> <option value="ID" label="Indonesia">Indonesia</option> <option value="IE" label="Ireland">Ireland</option> <option value="IL" label="Israel">Israel</option> <option value="IT" label="Italy">Italy</option> <option value="JM" label="Jamaica">Jamaica</option> <option value="JP" label="Japan">Japan</option> <option value="JO" label="Jordan">Jordan</option> <option value="KZ" label="Kazakhstan">Kazakhstan</option> <option value="KE" label="Kenya">Kenya</option> <option value="KI" label="Kiribati">Kiribati</option> <option value="KR" label="Korea, South">Korea, South</option> <option value="KW" label="Kuwait">Kuwait</option> <option value="KG" label="Kyrgyzstan">Kyrgyzstan</option> <option value="LA" label="Laos">Laos</option> <option value="LV" label="Latvia">Latvia</option> <option value="LB" label="Lebanon">Lebanon</option> <option value="LS" label="Lesotho">Lesotho</option> <option value="LR" label="Liberia">Liberia</option> <option value="LI" label="Liechtenstein">Liechtenstein</option> <option value="LT" label="Lithuania">Lithuania</option> <option value="LU" label="Luxembourg">Luxembourg</option> <option value="MG" label="Madagascar">Madagascar</option> <option value="MW" label="Malawi">Malawi</option> <option value="MY" label="Malaysia">Malaysia</option> <option value="MV" label="Maldives">Maldives</option> <option value="ML" label="Mali">Mali</option> <option value="MT" label="Malta">Malta</option> <option value="MH" label="Marshall Is">Marshall Is</option> <option value="MR" label="Mauritania">Mauritania</option> <option value="MU" label="Mauritius">Mauritius</option> <option value="MQ" label="Martinique">Martinique</option> <option value="YT" label="Mayotte">Mayotte</option> <option value="MX" label="Mexico">Mexico</option> <option value="FM" label="Micronesia">Micronesia</option> <option value="MD" label="Moldova">Moldova</option> <option value="MC" label="Monaco">Monaco</option> <option value="MN" label="Mongolia">Mongolia</option> <option value="MS" label="Montserrat">Montserrat</option> <option value="MA" label="Morocco">Morocco</option> <option value="MZ" label="Mozambique">Mozambique</option> <option value="MM" label="Myanmar">Myanmar</option> <option value="NA" label="Namibia">Namibia</option> <option value="NR" label="Nauru">Nauru</option> <option value="NP" label="Nepal">Nepal</option> <option value="NL" label="Netherlands, The">Netherlands, The</option> <option value="AN" label="Netherlands Antilles">Netherlands Antilles</option> <option value="NC" label="New Caledonia">New Caledonia</option> <option value="NZ" label="New Zealand">New Zealand</option> <option value="NI" label="Nicaragua">Nicaragua</option> <option value="NE" label="Niger">Niger</option> <option value="NG" label="Nigeria">Nigeria</option> <option value="NU" label="Niue">Niue</option> <option value="NO" label="Norway">Norway</option> <option value="NF" label="Norfolk Island">Norfolk Island</option> <option value="MP" label="Northern Mariana Is">Northern Mariana Is</option> <option value="OM" label="Oman">Oman</option> <option value="PK" label="Pakistan">Pakistan</option> <option value="PW" label="Palau">Palau</option> <option value="PA" label="Panama">Panama</option> <option value="PG" label="Papua new Guinea">Papua new Guinea</option> <option value="PY" label="Paraguay">Paraguay</option> <option value="PE" label="Peru">Peru</option> <option value="PH" label="Philippines">Philippines</option> <option value="PN" label="Pitcairn Island">Pitcairn Island</option> <option value="PL" label="Poland">Poland</option> <option value="PT" label="Portugal">Portugal</option> <option value="PR" label="Puerto Rico">Puerto Rico</option> <option value="QA" label="Qatar">Qatar</option> <option value="CG" label="Republic of the Congo">Republic of the Congo</option> <option value="RE" label="Reunion">Reunion</option> <option value="RO" label="Romania">Romania</option> <option value="RU" label="Russia">Russia</option> <option value="RW" label="Rwanda">Rwanda</option> <option value="SH" label="Saint Helena">Saint Helena</option> <option value="KN" label="Saint Kitts And Nevis">Saint Kitts And Nevis</option> <option value="LC" label="Saint Lucia">Saint Lucia</option> <option value="PM" label="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option> <option value="VC" label="Saint Vincent And The Grenadines">Saint Vincent And The Grenadines</option> <option value="WS" label="Samoa">Samoa</option> <option value="SM" label="San Marino">San Marino</option> <option value="ST" label="Sao Tome and Principe">Sao Tome and Principe</option> <option value="SA" label="Saudi Arabia">Saudi Arabia</option> <option value="SN" label="Senegal">Senegal</option> <option value="rs" label="Serbia">Serbia</option> <option value="SC" label="Seychelles">Seychelles</option> <option value="SL" label="Sierra Leone">Sierra Leone</option> <option value="SG" label="Singapore">Singapore</option> <option value="SK" label="Slovakia">Slovakia</option> <option value="SI" label="Slovenia">Slovenia</option> <option value="SB" label="Solomon Islands">Solomon Islands</option> <option value="SO" label="Somalia">Somalia</option> <option value="ZA" label="South Africa">South Africa</option> <option value="GS" label="South Georgia & The S. Sandwich Is">South Georgia & The S. Sandwich Is</option> <option value="ES" label="Spain">Spain</option> <option value="LK" label="Sri Lanka">Sri Lanka</option> <option value="SR" label="Suriname">Suriname</option> <option value="SJ" label="Svalbard And Jan Mayen Is">Svalbard And Jan Mayen Is</option> <option value="SZ" label="Swaziland">Swaziland</option> <option value="SE" label="Sweden">Sweden</option> <option value="CH" label="Switzerland">Switzerland</option> <option value="TW" label="Taiwan">Taiwan</option> <option value="TJ" label="Tajikistan">Tajikistan</option> <option value="TZ" label="Tanzania">Tanzania</option> <option value="TH" label="Thailand">Thailand</option> <option value="TL" label="Timor-Leste">Timor-Leste</option> <option value="TG" label="Togo">Togo</option> <option value="TK" label="Tokelau">Tokelau</option> <option value="TO" label="Tonga">Tonga</option> <option value="TT" label="Trinidad And Tobago">Trinidad And Tobago</option> <option value="TN" label="Tunisia">Tunisia</option> <option value="TR" label="Turkey">Turkey</option> <option value="TC" label="Turks And Caicos Is">Turks And Caicos Is</option> <option value="TM" label="Turkmenistan">Turkmenistan</option> <option value="TV" label="Tuvalu">Tuvalu</option> <option value="UG" label="Uganda">Uganda</option> <option value="UA" label="Ukraine">Ukraine</option> <option value="AE" label="United Arab Emirates">United Arab Emirates</option> <option value="GB" label="United Kingdom">United Kingdom</option> <option value="UM" label="United States Minor Outlying Is">United States Minor Outlying Is</option> <option value="UY" label="Uruguay">Uruguay</option> <option value="UZ" label="Uzbekistan">Uzbekistan</option> <option value="VU" label="Vanuatu">Vanuatu</option> <option value="VA" label="Vatican City State (Holy See)">Vatican City State (Holy See)</option> <option value="VE" label="Venezuela">Venezuela</option> <option value="VN" label="Vietnam">Vietnam</option> <option value="VG" label="Virgin Islands (British)">Virgin Islands (British)</option> <option value="VI" label="Virgin Islands (US)">Virgin Islands (US)</option> <option value="WF" label="Wallis And Futuna Islands">Wallis And Futuna Islands</option> <option value="EH" label="Western Sahara">Western Sahara</option> <option value="YE" label="Yemen">Yemen</option> <option value="ZM" label="Zambia">Zambia</option> <option value="ZW" label="Zimbabwe">Zimbabwe</option> </select> <label for="CompanyCountry_modal" class="screen-reader-only">Select your Country</label> <span class="error-msg body-fine" id="CompanyCountry-errMsg_modal" aria-live="assertive">Select your Country</span> </div> <div id="field-company-state-jp" class="field-company-state"> <select class="select-company-state-jp subscribe__field-info" data-error-id="CompanyStateJP-errMsg_modal" id="CompanyStateJP_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryJP-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="Hokkaido" label="北海道 - Hokkaido">北海道 - Hokkaido</option> <option value="Aomori" label="青森県 - Aomori">青森県 - Aomori</option> <option value="Iwate" label="岩手県 - Iwate">岩手県 - Iwate</option> <option value="Miyagi" label="宮城県 - Miyagi">宮城県 - Miyagi</option> <option value="Akita" label="秋田県 - Akita">秋田県 - Akita</option> <option value="Yamagata" label="山形県 - Yamagata">山形県 - Yamagata</option> <option value="Fukushima" label="福島県 - Fukushima">福島県 - Fukushima</option> <option value="Ibaraki" label="茨城県 - Ibaraki">茨城県 - Ibaraki</option> <option value="Tochigi" label="栃木県 - Tochigi">栃木県 - Tochigi</option> <option value="Gunma" label="群馬県 - Gunma">群馬県 - Gunma</option> <option value="Saitama" label="埼玉県 - Saitama">埼玉県 - Saitama</option> <option value="Chiba" label="千葉県 - Chiba">千葉県 - Chiba</option> <option value="Tokyo" label="東京都 - Tokyo">東京都 - Tokyo</option> <option value="Kanagawa" label="神奈川県 - Kanagawa">神奈川県 - Kanagawa</option> <option value="Niigata" label="新潟県 - Niigata">新潟県 - Niigata</option> <option value="Toyama" label="富山県 - Toyama">富山県 - Toyama</option> <option value="Ishikawa" label="石川県 - Ishikawa">石川県 - Ishikawa</option> <option value="Fukui" label="福井県 - Fukui">福井県 - Fukui</option> <option value="Yamanashi" label="山梨県 - Yamanashi">山梨県 - Yamanashi</option> <option value="Nagano" label="長野県 - Nagano">長野県 - Nagano</option> <option value="Gifu" label="岐阜県 - Gifu">岐阜県 - Gifu</option> <option value="Shizuoka" label="静岡県 - Shizuoka">静岡県 - Shizuoka</option> <option value="Aichi" label="愛知県 - Aichi">愛知県 - Aichi</option> <option value="Mie" label="三重県 - Mie">三重県 - Mie</option> <option value="Shiga" label="滋賀県 - Shiga">滋賀県 - Shiga</option> <option value="Kyoto" label="京都府 - Kyoto">京都府 - Kyoto</option> <option value="Osaka" label="大阪府 - Osaka">大阪府 - Osaka</option> <option value="Hyogo" label="兵庫県 - Hyogo">兵庫県 - Hyogo</option> <option value="Nara" label="奈良県 - Nara">奈良県 - Nara</option> <option value="Wakayama" label="和歌山県 - Wakayama">和歌山県 - Wakayama</option> <option value="Tottori" label="鳥取県 - Tottori">鳥取県 - Tottori</option> <option value="Shimane" label="島根県 - Shimane">島根県 - Shimane</option> <option value="Okayama" label="岡山県 - Okayama">岡山県 - Okayama</option> <option value="Hiroshima" label="広島県 - Hiroshima">広島県 - Hiroshima</option> <option value="Yamaguchi" label="山口県 - Yamaguchi">山口県 - Yamaguchi</option> <option value="Tokushima" label="徳島県 - Tokushima">徳島県 - Tokushima</option> <option value="Kagawa" label="香川県 - Kagawa">香川県 - Kagawa</option> <option value="Ehime" label="愛媛県 - Ehime">愛媛県 - Ehime</option> <option value="Kochi" label="高知県 - Kochi">高知県 - Kochi</option> <option value="Fukuoka" label="福岡県 - Fukuoka">福岡県 - Fukuoka</option> <option value="Saga" label="佐賀県 - Saga">佐賀県 - Saga</option> <option value="Nagasaki" label="長崎県 - Nagasaki">長崎県 - Nagasaki</option> <option value="Kumamoto" label="熊本県 - Kumamoto">熊本県 - Kumamoto</option> <option value="Oita" label="大分県 - Oita">大分県 - Oita</option> <option value="Miyazaki" label="宮崎県 - Miyazaki">宮崎県 - Miyazaki</option> <option value="Kagoshima" label="鹿児島県 - Kagoshima">鹿児島県 - Kagoshima</option> <option value="Okinawa" label="沖縄県 - Okinawa">沖縄県 - Okinawa</option> </select> <label for="CompanyStateJP_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateJP-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> <div id="field-company-state-ca" class="field-company-state"> <select class="select-company-state-ca subscribe__field-info" data-error-id="CompanyStateCA-errMsg_modal" id="CompanyStateCA_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryCA-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="AB" label="Alberta">Alberta</option> <option value="BC" label="British Columbia">British Columbia</option> <option value="MB" label="Manitoba">Manitoba</option> <option value="NB" label="New Brunswick">New Brunswick</option> <option value="NL" label="Newfoundland">Newfoundland</option> <option value="NT" label="Northwest Territories">Northwest Territories</option> <option value="NS" label="Nova Scotia">Nova Scotia</option> <option value="NU" label="Nunavut">Nunavut</option> <option value="ON" label="Ontario">Ontario</option> <option value="PE" label="Prince Edward Island">Prince Edward Island</option> <option value="QC" label="Quebec">Quebec</option> <option value="SK" label="Saskatchewan">Saskatchewan</option> <option value="YT" label="Yukon">Yukon</option> </select> <label for="CompanyStateCA_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateCA-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> <div id="field-company-state-usa" class="field-company-state"> <select class="select-company-state-usa subscribe__field-info" data-error-id="CompanyStateUSA-errMsg_modal" id="CompanyStateUSA_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryUSA-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="AL" label="Alabama">Alabama</option> <option value="AK" label="Alaska">Alaska</option> <option value="AZ" label="Arizona">Arizona</option> <option value="AR" label="Arkansas">Arkansas</option> <option value="CA" label="California">California</option> <option value="CO" label="Colorado">Colorado</option> <option value="CT" label="Connecticut">Connecticut</option> <option value="DE" label="Delaware">Delaware</option> <option value="DC" label="District of Columbia">District of Columbia</option> <option value="FL" label="Florida">Florida</option> <option value="GA" label="Georgia">Georgia</option> <option value="HI" label="Hawaii">Hawaii</option> <option value="ID" label="Idaho">Idaho</option> <option value="IL" label="Illinois">Illinois</option> <option value="IN" label="Indiana">Indiana</option> <option value="IA" label="Iowa">Iowa</option> <option value="KS" label="Kansas">Kansas</option> <option value="KY" label="Kentucky">Kentucky</option> <option value="LA" label="Louisiana">Louisiana</option> <option value="ME" label="Maine">Maine</option> <option value="MD" label="Maryland">Maryland</option> <option value="MA" label="Massachusetts">Massachusetts</option> <option value="MI" label="Michigan">Michigan</option> <option value="MN" label="Minnesota">Minnesota</option> <option value="MS" label="Mississippi">Mississippi</option> <option value="MO" label="Missouri">Missouri</option> <option value="MT" label="Montana">Montana</option> <option value="NE" label="Nebraska">Nebraska</option> <option value="NV" label="Nevada">Nevada</option> <option value="NH" label="New Hampshire">New Hampshire</option> <option value="NJ" label="New 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