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href="/web/20230311030230/https://www.shopify.com/de/starten"><div class="text-base font-medium"><span class="inline-block arrow-animation">Starte deinen Shop</span></div><div class="text-sm text-shade-70 group-hover:text-black">Entwicklung deiner Marke</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/website/builder"><div class="text-base font-medium"><span class="inline-block arrow-animation">Erstelle deine Website</span></div><div class="text-sm text-shade-70 group-hover:text-black">Onlineshop-Editor</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://web.archive.org/web/20230311030230/https://themes.shopify.com/?locale=de"><div class="text-base font-medium"><span class="inline-block arrow-animation">Anpassung deines Shops</span></div><div class="text-sm text-shade-70 group-hover:text-black">Shop-Themes</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://web.archive.org/web/20230311030230/https://apps.shopify.com/?locale=de"><div class="text-base font-medium"><span class="inline-block arrow-animation">Finde Apps für dein Business</span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify App Store</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/domains"><div class="text-base font-medium"><span class="inline-block arrow-animation">Werde Inhaber deiner Website-Domain</span></div><div class="text-sm text-shade-70 group-hover:text-black">Domains & Hosting</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/tools"><div class="text-base font-medium"><span class="inline-block arrow-animation">Entdecke kostenlose Business-Tools</span></div><div class="text-sm text-shade-70 group-hover:text-black">Tools für dein Unternehmen</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Verkaufen" class="font-bold text-t7 inline-block">Verkaufen</span></div><ul class="pb-2" aria-labelledby="subNavItem-Verkaufen"><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/verkaufen"><div class="text-base font-medium"><span class="inline-block arrow-animation">Produkte verkaufen</span></div><div class="text-sm text-shade-70 group-hover:text-black">Online oder persönlich verkaufen</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/onlineshop-erstellen"><div class="text-base font-medium"><span class="inline-block arrow-animation">Online verkaufen</span></div><div class="text-sm text-shade-70 group-hover:text-black">Baue dein Business online aus</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/vertriebskanale"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkaufe auf allen Kanälen</span></div><div class="text-sm text-shade-70 group-hover:text-black">Erreiche Millionen von Kund:innen und steigere den Umsatz</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Persönlich verkaufen</span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkaufe weltweit</span></div><div class="text-sm text-shade-70 group-hover:text-black">Internationaler Verkauf</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkaufe im Großhandel und direkt</span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-Business (B2B)</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Akzeptiere Online-Zahlungen</span></div><div class="text-sm text-shade-70 group-hover:text-black">Richte Zahlungsarten ein</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Vermarkten" class="font-bold text-t7 inline-block">Vermarkten</span></div><ul class="pb-2" aria-labelledby="subNavItem-Vermarkten"><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/vermarkten"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vermarkte deinen Shop</span></div><div class="text-sm text-shade-70 group-hover:text-black">Erreiche Kunden und gewinne lebenslange Fans</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing auf Social Media</span></div><div class="text-sm text-shade-70 group-hover:text-black">Social-Media-Integrationen</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Pflege deine Kundenbeziehungen</span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Lerne deine Zielgruppe kennen</span></div><div class="text-sm text-shade-70 group-hover:text-black">Erhalte Einblick in deine Kundschaft</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Managen" class="font-bold text-t7 inline-block">Managen</span></div><ul class="pb-2" aria-labelledby="subNavItem-Managen"><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/verwalten"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verwalte dein Business</span></div><div class="text-sm text-shade-70 group-hover:text-black">Tracke Umsatz, Bestellungen und Analysen</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verwalte deinen Bestand & Bestellungen</span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventar- und Bestellverwaltung</div></a></li></ul></div><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 sheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0" aria-labelledby=""><li class="mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://web.archive.org/web/20230311030230/https://shopify.dev/"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Entwickler</span></div><div class="text-sm text-shade-70 group-hover:text-black">Entwickelt mit den leistungsstarken APIs von Shopify</div></a></li><li class="mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus</span></div><div class="text-sm text-shade-70 group-hover:text-black">Eine Commerce-Lösung für expandierende digitale Marken</div></a></li><li class="mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/produkte"><div class="text-base font-medium"><span class="inline-block arrow-animation">Alle Produkte</span></div><div class="text-sm text-shade-70 group-hover:text-black">Entdecke alle Produkte und Features von Shopify</div></a></li></ul></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/preise">Preise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent" data-component-name="Ressourcen-toggle-open" aria-controls="RessourcenDesktopMenu" aria-expanded="false"><span class="mr-3">Ressourcen</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="RessourcenDesktopMenu" class="no-scrollbar overflow-hidden overflow-y-auto max-h-[calc(100vh-72px)] absolute inset-x-0 top-[73px] z-[21] pointer-events-none transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none bg-white text-black bg-white text-black opacity-0 invisible -translate-y-[10px]"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Hilfe und Support" class="font-bold text-t7 inline-block">Hilfe und Support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Hilfe und Support"><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://web.archive.org/web/20230311030230/https://help.shopify.com/de/"><div class="text-base font-medium"><span class="inline-block arrow-animation">Hilfe und Support</span></div><div class="text-sm text-shade-70 group-hover:text-black">Erhalte Support rund um die Uhr</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Blog</span></div><div class="text-sm text-shade-70 group-hover:text-black">Tipps und Strategien für Unternehmen</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Beliebte Themen" class="font-bold text-t7 inline-block">Beliebte Themen</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Beliebte Themen"><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/blog/shopsystem"><div class="text-base font-medium"><span class="inline-block arrow-animation">Was ist Shopify?</span></div><div class="text-sm text-shade-70 group-hover:text-black">So funktioniert unser Shopsystem</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions</span></div><div class="text-sm text-shade-70 group-hover:text-black">Neue, innovative Produkte von Shopify</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/blog/die-hoehle-der-loewen"><div class="text-base font-medium"><span class="inline-block arrow-animation">Storys von Gründern</span></div><div class="text-sm text-shade-70 group-hover:text-black">Lerne von erfolgreichen Händlern</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/blog/branding"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding</span></div><div class="text-sm text-shade-70 group-hover:text-black">Baue deine eigene Marke auf</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/blog/topics/online-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing</span></div><div class="text-sm text-shade-70 group-hover:text-black">Erstelle einen Marketingplan</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/blog/seo-onlineshops"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO</span></div><div class="text-sm text-shade-70 group-hover:text-black">Verbessere dein Suchmaschinenranking</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/blog/social-media-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social-Media-Strategie</span></div><div class="text-sm text-shade-70 group-hover:text-black">Social-Media-Fans in Umsatz verwandeln</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/blog/moebel-online-verkaufen"><div class="text-base font-medium"><span class="inline-block arrow-animation">Geschäftswachstum</span></div><div class="text-sm text-shade-70 group-hover:text-black">Skaliere dein Geschäft</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Grundlegende Tools" class="font-bold text-t7 inline-block">Grundlegende Tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Grundlegende Tools"><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/tools/business-name-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">Firmennamen-Generator</span></div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://web.archive.org/web/20230311030230/https://burst.shopify.com/"><div class="text-base font-medium"><span class="inline-block arrow-animation">Bilddatenbank</span></div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/blog/businessplan-vorlage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vorlage zur Erstellung von Geschäftsplänen</span></div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://web.archive.org/web/20230311030230/https://linkpop.com/de"><div class="text-base font-medium"><span class="inline-block arrow-animation">Link-in-Bio-Tool</span></div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/web/20230311030230/https://www.shopify.com/de/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR-Code-Generator</span></div></a></li></ul></div></div></div></li></ul><div class="absolute inset-x-0 top-[73px] h-0 z-20 left-0 shadow-xl pointer-events-none bg-white" style="height:0px"></div></nav><div class="ml-auto"><ul class="nav:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/web/20230311030230/https://www.shopify.com/de/login" data-component-name="login">Einloggen</a></li><li><a class="text-shopifysans font-bold inline-block leading-none overflow-hidden max-w-full transition-all focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-2px] border-solid border-2 rounded-[30px] focus-visible:outline-none tracking-ff-tight border-[transparent] text-white bg-shade-100 hover:bg-shade-70 active:bg-shade-50 disabled:bg-shade-20 disabled:text-shade-30 text-body-sm px-[1.375rem] py-[0.875rem]" data-component-name="start-free-trial" href="https://web.archive.org/web/20230311030230/https://accounts.shopify.com/store-create?signup_currency=EUR&locale=de&signup_page=https%3A%2F%2Fwww.shopify.com%2Fde%2Fsegmentation&signup_types[]=paid_trial_experience">Kostenlosen Test starten</a></li></ul><ul class="nav:hidden flex items-center mr-[-15px]"><li><a href="https://web.archive.org/web/20230311030230/https://accounts.shopify.com/store-create?signup_currency=EUR&locale=de&signup_page=https%3A%2F%2Fwww.shopify.com%2Fde%2Fsegmentation&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial">Kostenlosen Test starten</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menü" aria-expanded="false" aria-controls="MobileDrawer" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div></div><div id="MobileDrawer" class="fixed top-0 bottom-0 nav:hidden flex w-full flex-col transition-opacity ease-[cubic-bezier(0.87,0,0.13,1)] duration-300 motion-reduce:transition-none bg-white text-black invisible opacity-0" data-component-name="mobile-navigation-drawer"><div class="transition-colors duration-700 border-b border-black/20"><div class="h-global-header container flex items-center translate-y-[-1px]"><div class="nav:w-[125px] 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0-41.2 22.4-41.2 47.4 0 16 9.9 28.8 28.4 28.8 24.3 0 40.8-21.8 40.8-47.4-.1-14.7-8.8-28.8-28-28.8zm-10.2 60.4c-7 0-10-6-10-13.4 0-11.8 6.1-31.1 17.3-31.1 7.3 0 9.7 6.3 9.7 12.4 0 12.7-6.1 32.1-17 32.1zm90.8-60.4c-13.9 0-21.8 12.2-21.8 12.2h-.3l1.2-11.1h-18.2c-.9 7.5-2.5 18.8-4.2 27.3l-14.3 75.4h20.6l5.7-30.5h.4s4.2 2.7 12.1 2.7c24.2 0 40-24.8 40-49.9.1-13.7-6.1-26.1-21.2-26.1zm-19.7 60.7c-5.4 0-8.5-3-8.5-3l3.4-19.3c2.4-12.8 9.1-21.4 16.3-21.4 6.3 0 8.2 5.8 8.2 11.4 0 13.3-7.9 32.3-19.4 32.3zm70.4-90.2c-6.6 0-11.8 5.2-11.8 12 0 6.1 3.9 10.3 9.7 10.3h.3c6.4 0 12-4.3 12.1-12 0-6-4-10.3-10.3-10.3zm-28.8 104.2h20.6l14-73h-20.8zm87-73.2h-14.3l.7-3.4c1.2-7 5.4-13.3 12.2-13.3 3.7 0 6.6 1 6.6 1l4-16.1s-3.6-1.8-11.2-1.8c-7.3 0-14.6 2.1-20.2 6.9-7 6-10.3 14.6-12 23.3l-.6 3.4h-9.6l-3 15.5h9.6l-10.9 57.7H509l10.9-57.7h14.2l3-15.5zm49.6.2s-12.9 32.5-18.7 50.2h-.3c-.4-5.7-5.1-50.2-5.1-50.2H541l12.4 67.1c.3 1.5.1 2.4-.4 3.4-2.4 4.6-6.4 9.1-11.2 12.4-3.9 2.8-8.2 4.6-11.7 5.8l5.7 17.5c4.2-.9 12.8-4.3 20.2-11.2 9.4-8.8 18.1-22.4 27-40.9l25.2-54.1h-21.5z"></path></svg></a></div><ul class="nav:hidden mr-[-15px] ml-auto flex items-center"><li><a href="https://web.archive.org/web/20230311030230/https://accounts.shopify.com/store-create?signup_currency=EUR&locale=de&signup_page=https%3A%2F%2Fwww.shopify.com%2Fde%2Fsegmentation&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial">Kostenlosen Test starten</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menü" aria-expanded="false" aria-controls="MobileDrawer" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div><nav id="MobileNavigation" aria-label="Hauptnavigation" itemscope="" itemtype="https://schema.org/SiteNavigationElement" class="no-scrollbar overflow-y-auto sm:mt-10 mt-8"><ul class="mx-4 mb-8 sm:mb-10"><li class="mb-6 sm:mb-8 text-base"><div class="sticky top-[-1px] after:absolute after:block after:h-8 after:w-full after:bg-gradient-to-b after:to-transparent after:content-[''] bg-white after:from-white"><button type="button" class="flex min-h-[45px] w-max items-center" data-component-name="Lösungen-toggle-open" aria-expanded="false" aria-controls="LösungenMobileMenu"><span class="mr-3 text-xl font-bold sm:text-2xl lg:font-normal">Lösungen</span><div class="inline-block"><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></div></button></div><div class="overflow-hidden"><div id="LösungenMobileMenu" class="transition-all duration-500 ease-out motion-reduce:transition-none -mb-[2000px] max-h-0 invisible"><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-20"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Starten</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/starten" class="mb-1 block text-black"><p class="text-base font-medium">Starte deinen Shop</p><p class="text-sm">Entwicklung deiner Marke</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/website/builder" class="mb-1 block text-black"><p class="text-base font-medium">Erstelle deine Website</p><p class="text-sm">Onlineshop-Editor</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="https://web.archive.org/web/20230311030230/https://themes.shopify.com/?locale=de" class="mb-1 block text-black"><p class="text-base font-medium">Anpassung deines Shops</p><p class="text-sm">Shop-Themes</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="https://web.archive.org/web/20230311030230/https://apps.shopify.com/?locale=de" class="mb-1 block text-black"><p class="text-base font-medium">Finde Apps für dein Business</p><p class="text-sm">Shopify App Store</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/domains" class="mb-1 block text-black"><p class="text-base font-medium">Werde Inhaber deiner Website-Domain</p><p class="text-sm">Domains & Hosting</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/tools" class="mb-1 block text-black"><p class="text-base font-medium">Entdecke kostenlose Business-Tools</p><p class="text-sm">Tools für dein Unternehmen</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-20"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Verkaufen</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/verkaufen" class="mb-1 block text-black"><p class="text-base font-medium">Produkte verkaufen</p><p class="text-sm">Online oder persönlich verkaufen</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/onlineshop-erstellen" class="mb-1 block text-black"><p class="text-base font-medium">Online verkaufen</p><p class="text-sm">Baue dein Business online aus</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/vertriebskanale" class="mb-1 block text-black"><p class="text-base font-medium">Verkaufe auf allen Kanälen</p><p class="text-sm">Erreiche Millionen von Kund:innen und steigere den Umsatz</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/pos" class="mb-1 block text-black"><p class="text-base font-medium">Persönlich verkaufen</p><p class="text-sm">Point of Sale (POS)</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/markets" class="mb-1 block text-black"><p class="text-base font-medium">Verkaufe weltweit</p><p class="text-sm">Internationaler Verkauf</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/plus/solutions/b2b-ecommerce" class="mb-1 block text-black"><p class="text-base font-medium">Verkaufe im Großhandel und direkt</p><p class="text-sm">Business-to-Business (B2B)</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/payments" class="mb-1 block text-black"><p class="text-base font-medium">Akzeptiere Online-Zahlungen</p><p class="text-sm">Richte Zahlungsarten ein</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-20"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Vermarkten</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/vermarkten" class="mb-1 block text-black"><p class="text-base font-medium">Vermarkte deinen Shop</p><p class="text-sm">Erreiche Kunden und gewinne lebenslange Fans</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/facebook-instagram" class="mb-1 block text-black"><p class="text-base font-medium">Marketing auf Social Media</p><p class="text-sm">Social-Media-Integrationen</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/email-marketing" class="mb-1 block text-black"><p class="text-base font-medium">Pflege deine Kundenbeziehungen</p><p class="text-sm">Shopify Email</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/segmentation" class="mb-1 block text-black"><p class="text-base font-medium">Lerne deine Zielgruppe kennen</p><p class="text-sm">Erhalte Einblick in deine Kundschaft</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-20"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Managen</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/verwalten" class="mb-1 block text-black"><p class="text-base font-medium">Verwalte dein Business</p><p class="text-sm">Tracke Umsatz, Bestellungen und Analysen</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/orders" class="mb-1 block text-black"><p class="text-base font-medium">Verwalte deinen Bestand & Bestellungen</p><p class="text-sm">Inventar- und Bestellverwaltung</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="text-shade-100 bg-shade-10 rounded-lg border px-6 pb-5 border-shade-30"><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="https://web.archive.org/web/20230311030230/https://shopify.dev/" class="mb-1 block text-black"><p class="text-base font-medium">Shopify Entwickler</p><p class="text-sm">Entwickelt mit den leistungsstarken APIs von Shopify</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/plus" class="mb-1 block text-black"><p class="text-base font-medium">Plus</p><p class="text-sm">Eine Commerce-Lösung für expandierende digitale Marken</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/produkte" class="mb-1 block text-black"><p class="text-base font-medium">Alle Produkte</p><p class="text-sm">Entdecke alle Produkte und Features von Shopify</p></a></li></ul></div></div></div></div></li><li class="mb-6 sm:mb-8 text-base"><a href="/web/20230311030230/https://www.shopify.com/de/preise" class="text-xl font-bold sm:text-2xl lg:font-normal text-black">Preise</a></li><li class="mb-6 sm:mb-8 text-base"><div class="sticky top-[-1px] after:absolute after:block after:h-8 after:w-full after:bg-gradient-to-b after:to-transparent after:content-[''] bg-white after:from-white"><button type="button" class="flex min-h-[45px] w-max items-center" data-component-name="Ressourcen-toggle-open" aria-expanded="false" aria-controls="RessourcenMobileMenu"><span class="mr-3 text-xl font-bold sm:text-2xl lg:font-normal">Ressourcen</span><div class="inline-block"><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></div></button></div><div class="overflow-hidden"><div id="RessourcenMobileMenu" class="transition-all duration-500 ease-out motion-reduce:transition-none -mb-[2000px] max-h-0 invisible"><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-20"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Hilfe und Support</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="https://web.archive.org/web/20230311030230/https://help.shopify.com/de/" class="mb-1 block text-black"><p class="text-base font-medium">Hilfe und Support</p><p class="text-sm">Erhalte Support rund um die Uhr</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/blog" class="mb-1 block text-black"><p class="text-base font-medium">Shopify Blog</p><p class="text-sm">Tipps und Strategien für Unternehmen</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-20"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Beliebte Themen</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/blog/shopsystem" class="mb-1 block text-black"><p class="text-base font-medium">Was ist Shopify?</p><p class="text-sm">So funktioniert unser Shopsystem</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/editions" class="mb-1 block text-black"><p class="text-base font-medium">Shopify Editions</p><p class="text-sm">Neue, innovative Produkte von Shopify</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/blog/die-hoehle-der-loewen" class="mb-1 block text-black"><p class="text-base font-medium">Storys von Gründern</p><p class="text-sm">Lerne von erfolgreichen Händlern</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/blog/branding" class="mb-1 block text-black"><p class="text-base font-medium">Branding</p><p class="text-sm">Baue deine eigene Marke auf</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/blog/topics/online-marketing" class="mb-1 block text-black"><p class="text-base font-medium">Marketing</p><p class="text-sm">Erstelle einen Marketingplan</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/blog/seo-onlineshops" class="mb-1 block text-black"><p class="text-base font-medium">Ecommerce SEO</p><p class="text-sm">Verbessere dein Suchmaschinenranking</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/blog/social-media-marketing" class="mb-1 block text-black"><p class="text-base font-medium">Social-Media-Strategie</p><p class="text-sm">Social-Media-Fans in Umsatz verwandeln</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230311030230/https://www.shopify.com/de/blog/moebel-online-verkaufen" class="mb-1 block text-black"><p class="text-base font-medium">Geschäftswachstum</p><p class="text-sm">Skaliere dein Geschäft</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="text-shade-100 bg-shade-10 rounded-lg border px-6 pb-5 border-shade-30"><div class="flex items-center text-shade-100 pt-6"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Grundlegende Tools</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-0 first:mt-3"><a href="/web/20230311030230/https://www.shopify.com/de/tools/business-name-generator" class="mb-1 block text-black pt-3 pb-2.5 last:-mb-1.5"><p class="text-base font-medium">Firmennamen-Generator</p></a></li><li class="break-inside-avoid last:pb-0 pt-0 first:mt-3"><a href="https://web.archive.org/web/20230311030230/https://burst.shopify.com/" class="mb-1 block text-black pt-3 pb-2.5 last:-mb-1.5"><p class="text-base font-medium">Bilddatenbank</p></a></li><li class="break-inside-avoid last:pb-0 pt-0 first:mt-3"><a href="/web/20230311030230/https://www.shopify.com/de/blog/businessplan-vorlage" class="mb-1 block text-black pt-3 pb-2.5 last:-mb-1.5"><p class="text-base font-medium">Vorlage zur Erstellung von Geschäftsplänen</p></a></li><li class="break-inside-avoid last:pb-0 pt-0 first:mt-3"><a href="https://web.archive.org/web/20230311030230/https://linkpop.com/de" class="mb-1 block text-black pt-3 pb-2.5 last:-mb-1.5"><p class="text-base font-medium">Link-in-Bio-Tool</p></a></li><li class="break-inside-avoid last:pb-0 pt-0 first:mt-3"><a href="/web/20230311030230/https://www.shopify.com/de/tools/qr-code-generator" class="mb-1 block text-black pt-3 pb-2.5 last:-mb-1.5"><p class="text-base font-medium">QR-Code-Generator</p></a></li></ul></div></div></div></div></li></ul></nav><ul class="border-shade-30 relative mt-auto flex flex-col sm:flex-row sm:gap-5 border-t-[1px] py-3.5 sm:py-4 px-4 text-center before:absolute before:top-[-1px] before:left-0 before:block before:h-12 before:w-full before:-translate-y-12 before:bg-gradient-to-b before:from-transparent before:content-[''] before:to-white" data-component-name="mobile-navigation-drawer-lower"><li class="py-1 sm:grow sm:pt-2"><a class="text-shopifysans font-bold inline-block leading-none overflow-hidden max-w-full transition-all focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-2px] border-solid border-2 rounded-[30px] focus-visible:outline-none tracking-ff-tight relative border-shade-100 text-shade-100 before:absolute before:inset-[-2px] before:transition-all hover:before:border-[3px] before:rounded-[30px] before:border-shade-70 hover:border-shade-70 active:border-shade-60 focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-2px] disabled:text-shade-50 disabled:border-shade-50 text-body-base px-[1.75rem] py-[1.1875rem]" data-component-name="login" href="/web/20230311030230/https://www.shopify.com/de/login" style="width:100%">Einloggen</a></li><li class="pt-1 sm:grow sm:pt-2"><a class="text-shopifysans font-bold inline-block leading-none overflow-hidden max-w-full transition-all focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-2px] border-solid border-2 rounded-[30px] focus-visible:outline-none tracking-ff-tight border-[transparent] text-white bg-shade-100 hover:bg-shade-70 active:bg-shade-50 disabled:bg-shade-20 disabled:text-shade-30 text-body-base px-[1.75rem] py-[1.1875rem]" data-component-name="start-free-trial" href="https://web.archive.org/web/20230311030230/https://accounts.shopify.com/store-create?signup_currency=EUR&locale=de&signup_page=https%3A%2F%2Fwww.shopify.com%2Fde%2Fsegmentation&signup_types[]=paid_trial_experience" style="width:100%">Kostenlosen Test starten</a></li></ul></div><svg class="sr-only" aria-hidden="true"><defs><lineargradient id="start_svg__a" x1="4" y1="2.5" x2="37.5" y2="36" gradientunits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></lineargradient><lineargradient id="manage_svg__a" x1="1" y1="1" x2="39" y2="39" gradientunits="userSpaceOnUse"><stop stop-color="#1CD9D9"></stop><stop offset="1" stop-color="#70D50E"></stop></lineargradient><lineargradient id="market_svg__a" x1="1" y1="1" x2="39" y2="39" gradientunits="userSpaceOnUse"><stop stop-color="#EA4EF2"></stop><stop offset="1" stop-color="#29C9FF"></stop></lineargradient><lineargradient id="start_svg__b" x1="4" y1="2.5" x2="37.5" y2="36" gradientunits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></lineargradient><lineargradient id="sell_svg__a" x1="1" y1="1" x2="39" y2="39" gradientunits="userSpaceOnUse"><stop stop-color="#33EDE2"></stop><stop offset="1" stop-color="#6754FF"></stop></lineargradient><clippath id="white_circle_svg__a"><path fill="#fff" d="M0 0h40v40H0z"></path></clippath></defs></svg></header><main role="main" id="main" tabindex="-1"><section class="relative pt-global-header bg-white" data-section-name="hero" data-section-index="1" data-component-name="hero" id="cGFnZTpjR0ZuWlRvMk9UcGtaUT09OmRlOnNlY3Rpb246aGVyb19leHRlbmRlZA=="><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0 relative" style="grid-row-gap:43px"><div class="col-span-4 sm:col-span-6 md:col-span-6 col-start-1 lg:flex lg:flex-col lg:items-start lg:justify-center"><div class="h-3xl w-full"></div><div class=""><h1 class="font-bold text-t1 whitespace-pre-line richtext">Lerne dein Publikum kennen, um es zu vergrößern</h1><div class="h-6 w-full"></div><p class="hero-subhead text-body-lg richtext">Entdecke aussagekräftige Erkenntnisse über deine Kund:innen, indem du einzigartige Segmente erstellst und sie dann mit personalisierten Kampagnen ansprichst, um den Umsatz zu steigern.</p><div class="h-10 md:h-6 w-full"></div><div class="flex flex-wrap"><div class="md:inline-block"><a class="text-shopifysans font-bold inline-block leading-none overflow-hidden max-w-full transition-all focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-2px] border-solid border-2 rounded-[30px] focus-visible:outline-none tracking-ff-tight border-[transparent] text-white bg-shade-100 hover:bg-shade-70 active:bg-shade-50 disabled:bg-shade-20 disabled:text-shade-30 text-body-base px-[1.75rem] py-[1.1875rem]" data-component-name="build-segments-hero" href="https://web.archive.org/web/20230311030230/https://admin.shopify.com/customers">Segmente erstellen</a></div></div><div class="h-md w-full"></div><small class="text-body-sm block max-w-lg font-normal sm:w-[498px] richtext">Du hast noch keinen Shopify-Store? Starte jetzt mit einem <a href="https://web.archive.org/web/20230311030230/https://accounts.shopify.com/store-create?locale=de&language=de&signup_page=https%3A%2F%2Fwww.shopify.com%2Fde%2Fsegmentation&signup_types%5B%5D=paid_trial_experience&signup_currency=EUR" data-component-name="start-free-trial">3-tägigen kostenlosen Test</a>.</small></div><div class="h-3xl w-full hidden lg:block"></div></div><div class="col-span-4 sm:col-span-8 md:col-span-6 col-start-1 lg:col-start-7 relative aspect-square self-start"><div class="relative h-full w-full [&_[data-handle="playPauseNotifier"]]:!hidden [&_[data-handle="playPauseLoading"]]:!hidden [&_[data-handle="bigPlayButton"]]:!hidden [&_.w-bottom-bar]:!hidden" role="group" data-component-name="wistia_9cgkmr59q8"><div data-component-name="play"><button class="p-0 m-0 appearance overflow-hidden w-16 h-16 absolute opacity-100 scale-100 z-10 transform transition-all left-1 bottom-1" aria-label="Play video" aria-pressed="false" tabindex="0" type="button"><svg class="play-pause-svg inline max-h-[45px] max-w-[45px] rounded-full bg-black/[.1] hover:bg-white/[.15] backdrop-blur-[2px] transition-custom-[background-color_0.3s,opacity_0.3s,transform_0.3s_cubic-bezier(0.175,0.885,0.32,1.275)]" viewbox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="20" cy="20" r="19.05" fill="white" fill-opacity="0.2" stroke="black" stroke-width="1.9"></circle><path class="inline" d="M29.5527 20.1491L15.4483 28.2923L15.4483 12.0059L29.5527 20.1491Z" stroke="black" stroke-width="1.9" stroke-linejoin="round"></path><g class="hidden"><path d="M15 28.2923L15 12.0059" stroke="black" stroke-width="1.9" stroke-linecap="round" stroke-linejoin="round"></path><path d="M25 28.2864L25 12" stroke="black" stroke-width="1.9" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></button></div><div class="w-full h-full aspect-square" role="region"><div class="h-full w-full"><div id="9cgkmr59q8" class="wistia-video-player-embed wistia_embed wmode=transparent h-full w-full relative z-[1] chromatic-ignore"></div><div class="w-full h-full inset-0 absolute z-[1] transition-opacity duration-300 opacity-100 pointer-events-none"><img alt="" aria-hidden="true" class="h-full w-full object-cover" srcset="https://web.archive.org/web/20230311030230im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/hero/hero-de-small-b984696cda83254c7ff92638e5d59e2515acc325962cdab756ede7100d07a090.jpg 1x, https://web.archive.org/web/20230311030230im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/hero/hero-de-large-56a1ad22183c3845b74544a4d1fff34f3832ab54ec786fb292c57e0c2c6de05a.jpg 2x"/></div></div></div></div></div></div><div class="h-3xl w-full"></div></section><section class="bg-black text-white fill-white" data-section-name="outcomes" data-section-index="2" data-component-name="outcomes"><div class="h-3xl w-full"></div><div class="container"><div class="sm:px-gutter sm:mx-[12.5%] md:mx-0 md:px-0"><div class="md:w-3/4"><h2 class="font-bold text-t2">Volle Kontrolle über deine Kundendaten</h2><p class="mt-md text-body-lg font-normal">Verschaffe dir ein besseres Verständnis deiner Daten und nutze sie kostenlos über dieselbe sichere Plattform, die du auch für dein Business verwendest.</p></div><div class="h-4xl w-full"></div><div class="gap-y-2xl flex flex-wrap default:gap-x-gutter"><div class="basis-full md:basis-1/3-gutter"><img src="https://web.archive.org/web/20230311030230im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/sales-channels-80a2f348581144dcc6abd29b992f6038ab124f1c7788c902ef9086661a78085b.svg" alt="" loading="lazy" class="block h-16 w-16 rounded-md object-contain" sizes="100vw"/><div class=""><div class="h-sm w-full"></div><h3 class="font-bold text-t6">Unendliche Möglichkeiten</h3><div class="h-sm w-full"></div><p class="text-body-base richtext richtext">Mit einer unbegrenzten Anzahl von Kund:innen und einer stetig wachsenden Vorlagen-Sammlung gibt es keine Grenzen für die Gruppierung deiner Kundschaft.</p></div></div><div class="basis-full md:basis-1/3-gutter"><img src="https://web.archive.org/web/20230311030230im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/computer-tick-420ebb93254a759d855b02a085a6a3433c6ad45708a88d379ba4842b2017a3cd.svg" alt="" loading="lazy" class="block h-16 w-16 rounded-md object-contain" sizes="100vw"/><div class=""><div class="h-sm w-full"></div><h3 class="font-bold text-t6">Dynamische Aktualisierungen</h3><div class="h-sm w-full"></div><p class="text-body-base richtext richtext">Wenn du neue Kund:innen hinzufügst und sich deine Daten im Laufe der Zeit ändern, werden die Segmente automatisch aktualisiert.</p></div></div><div class="basis-full md:basis-1/3-gutter"><img src="https://web.archive.org/web/20230311030230im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/success-beca598ce946f4da05cd093f72164937035c55e64b1da2fd166383d28d12bed5.svg" alt="" loading="lazy" class="block h-16 w-16 rounded-md object-contain" sizes="100vw"/><div class=""><div class="h-sm w-full"></div><h3 class="font-bold text-t6">Vertrauen schaffen</h3><div class="h-sm w-full"></div><p class="text-body-base richtext richtext">Stärke die Kundenbeziehungen mit integrierten Tools zur Erfassung von Marketing-Einwilligungen und zur Einhaltung von Datenschutzbestimmungen wie DSGVO und CCPA.</p></div></div></div></div></div><div class="h-3xl w-full"></div></section><section class="[&_.is-current-slide]:bg-[#e86008]" data-section-name="product-feature" data-section-index="3" data-component-name="product-feature"><div class="h-3xl w-full"></div><div class="container"><div class="md:w-3/4"><h2 class="font-bold text-t2">Lass deine Segmente für dich arbeiten</h2></div><div class="h-xl w-full"></div><div class="w-full h-full"><div class="relative h-full w-full [&_[data-handle="playPauseNotifier"]]:!hidden [&_[data-handle="playPauseLoading"]]:!hidden [&_[data-handle="bigPlayButton"]]:!hidden" role="group" data-component-name="wistia_c6bygi01yh"><div data-component-name="play"><button class="p-0 m-0 appearance overflow-hidden w-16 h-16 absolute opacity-100 scale-100 z-10 transform transition-all left-1 bottom-1" aria-label="Play video" aria-pressed="false" tabindex="0" type="button"><svg class="play-pause-svg inline max-h-[45px] max-w-[45px] rounded-full bg-black/[.1] hover:bg-white/[.15] backdrop-blur-[2px] transition-custom-[background-color_0.3s,opacity_0.3s,transform_0.3s_cubic-bezier(0.175,0.885,0.32,1.275)]" viewbox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="20" cy="20" r="19.05" fill="white" fill-opacity="0.2" stroke="black" stroke-width="1.9"></circle><path class="inline" d="M29.5527 20.1491L15.4483 28.2923L15.4483 12.0059L29.5527 20.1491Z" stroke="black" stroke-width="1.9" stroke-linejoin="round"></path><g class="hidden"><path d="M15 28.2923L15 12.0059" stroke="black" stroke-width="1.9" stroke-linecap="round" stroke-linejoin="round"></path><path d="M25 28.2864L25 12" stroke="black" stroke-width="1.9" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></button></div><div class="w-full h-full aspect-video" role="region"><div class="h-full w-full"><div id="c6bygi01yh" class="wistia-video-player-embed wistia_embed wmode=transparent h-full w-full relative z-[1] chromatic-ignore wistia_async_c6bygi01yh"></div><div class="w-full h-full inset-0 absolute z-[1] transition-opacity duration-300 opacity-100 pointer-events-none"><img alt="" aria-hidden="true" class="h-full w-full object-cover blur-sm" srcset="https://web.archive.org/web/20230311030230im_/https://fast.wistia.com/embed/medias/c6bygi01yh/swatch"/></div></div></div></div></div><div class="w-full h-full opacity-0 invisible hidden"></div><div class="w-full h-full opacity-0 invisible hidden"></div><div class="h-sm w-full"></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0" style="margin:0"><div class="col-span-4 content-slide"><div class="relative"><div class="h-sm w-full"></div><div class="h-[4px] w-full relative is-current-slide bg-shopify-green-30 -top-[1px]"></div><div class="h-lg w-full"></div><img class="h-[64px] w-[64px]" src="https://web.archive.org/web/20230311030230im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/mail-aaa88817efe214b0d5f0e369265a44489f2cc510b2bfb331ddb24ca7a08d6e46.svg" alt="" sizes="100vw"/><div class="h-md w-full"></div><h3 class="text-t6 font-bold"><button type="button" aria-current="true" data-component-name="Sende personalisierte E-Mails, die zum Kauf anregen" class="before:top-O text-left before:absolute before:inset-x-0 before:bottom-0 before:h-full before:w-full before:cursor-pointer before:content-['']">Sende personalisierte E-Mails, die zum Kauf anregen <span class="sr-only">Load slide 1</span></button></h3><div class="h-sm w-full"></div><div class="h-sm w-full"></div></div></div><div class="col-span-4 content-slide"><div class="relative text-shade-70"><div class="h-sm w-full"></div><div class="h-[4px] w-full relative bg-shade-30 h-[2px]"></div><div class="h-lg w-full"></div><img class="h-[64px] w-[64px]" src="https://web.archive.org/web/20230311030230im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/discount-559b44beb5868727c59327089a687b4e55dc5a7cf3493e08c9204d968c2769e0.svg" alt="" sizes="100vw"/><div class="h-md w-full"></div><h3 class="text-t6 font-bold"><button type="button" aria-current="false" data-component-name="Mit Rabatten hochwertige Kund:innen ansprechen" class="text-shade-70 before:top-O text-left before:absolute before:inset-x-0 before:bottom-0 before:h-full before:w-full before:cursor-pointer before:content-['']">Mit Rabatten hochwertige Kund:innen ansprechen <span class="sr-only">Load slide 2</span></button></h3><div class="h-sm w-full"></div><div class="h-sm w-full"></div></div></div><div class="col-span-4 content-slide"><div class="relative text-shade-70"><div class="h-sm w-full"></div><div class="h-[4px] w-full relative bg-shade-30 h-[2px]"></div><div class="h-lg w-full"></div><img class="h-[64px] w-[64px]" src="https://web.archive.org/web/20230311030230im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/uptime-432c635a57de434c80e1bcdef3068bd9b887f8f68910aa9eb78913b36e551a56.svg" alt="" sizes="100vw"/><div class="h-md w-full"></div><h3 class="text-t6 font-bold"><button type="button" aria-current="false" data-component-name="Besseres Marketing mithilfe von Segmenten in deinen Automatisierungen" class="text-shade-70 before:top-O text-left before:absolute before:inset-x-0 before:bottom-0 before:h-full before:w-full before:cursor-pointer before:content-['']">Besseres Marketing mithilfe von Segmenten in deinen Automatisierungen <span class="sr-only">Load slide 3</span></button></h3><div class="h-sm w-full"></div><div class="h-sm w-full"></div></div></div></div></div><div class="h-3xl w-full"></div></section><section class="testimonials mt-16 flex flex-col sm:flex-row md:mt-32"><div class="container flex flex-col sm:flex-row"><div class="testimonial mb-4xl order-2 mt-4 w-full md:order-1 md:mt-8 md:w-3/5"><blockquote class="lg:h-auto !animate-none font-normal !text-t4 testimonial-quote font-bold lg:leading-[1.13em] mb-5 bg-clip-text text-2xl sm:text-3xl text-transparent md:w-5/6 lg:w-full lg:text-[46px] lg:min-h-[5.5em] animate-none"><q class="richtext">Wir identifizierten das Segment in Shopify, erstellten einen Rabatt, sprachen diese potenziellen Kund:innen auf eine sehr persönliche Art und Weise an und konnten feststellen, dass etwa 30 % davon konvertierten.</q></blockquote><cite class="not-italic"><p class="testimonial-shop-name mb-sm text-2xl font-bold md:text-3xl">Airsign</p><p class="testimonial-attribution mb-8 md:mb-16"><span class="font-bold">Alex Dashefsky</span> — Mitgründer, Airsign</p></cite><div class="testimonial-controls lg:flex lg:justify-between items-center"><a href="blog/segmentierung-airsign" class="text-lg overflow-hidden border-b pb-4 font-medium default:flex default:border-black pb-0 border-b-0 font-bold underline hover:no-underline [&_.will-change-transform]:transform-none hover:[&_.will-change-transform]:transform-none [&_.will-change-transform]:hover:transform-none hover:[&_.will-change-transform]:duration-0 hover:[&_.will-change-transform]:transition-none hover:[&_.will-change-transform]:opacity-100 [&_.will-change-transform]:hover:opacity-100 [&_svg:first-of-type]:hidden [&_svg:last-of-type]:ml-2 [&_svg:last-of-type]:w-5 [&_svg:last-of-type]:h-5 lg:order-2 mb-8 lg:mb-0 inline-flex"><svg viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="reduced-motion:group-hover:-translate-x-full h-6 w-6 origin-left -translate-x-full self-center opacity-0 transition-all duration-500 will-change-transform group-hover:translate-x-0 group-hover:opacity-100"><path d="M17.707 9.293l-5-5a.999.999 0 10-1.414 1.414L14.586 9H3a1 1 0 100 2h11.586l-3.293 3.293a.999.999 0 101.414 1.414l5-5a.999.999 0 000-1.414z" fill="currentColor"></path></svg><span class="reduced-motion:group-hover:translate-x-0 -translate-x-5 transition-transform duration-500 will-change-transform group-hover:translate-x-2">Lies die ganze Geschichte von Airsign</span><svg viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="reduced-motion:group-hover:translate-x-0 ml-auto h-6 w-6 origin-left translate-x-0 self-center justify-self-end opacity-100 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><path d="M17.707 9.293l-5-5a.999.999 0 10-1.414 1.414L14.586 9H3a1 1 0 100 2h11.586l-3.293 3.293a.999.999 0 101.414 1.414l5-5a.999.999 0 000-1.414z" fill="currentColor"></path></svg></a><div class="lg:order-1"><button class="rounded-full focus-visible:outline focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-3px] h-12 w-12 p-3.5 mr-3 rounded-full border-2 border-solid border-black" name="button" type="button" aria-label="Vorheriger Erfahrungsbericht" data-component-name="carousel-previous"><svg viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M17 9H5.414l3.293-3.293a.999.999 0 10-1.414-1.414l-5 5a.999.999 0 000 1.414l5 5a.997.997 0 001.414 0 .999.999 0 000-1.414L5.414 11H17a1 1 0 100-2z" fill="currentColor"></path></svg></button><button class="rounded-full focus-visible:outline focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-3px] h-12 w-12 p-3.5 rounded-full border-2 border-solid border-black" name="button" type="button" aria-label="Nächster Erfahrungsbericht" data-component-name="carousel-next"><svg viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path d="M17.707 9.293l-5-5a.999.999 0 10-1.414 1.414L14.586 9H3a1 1 0 100 2h11.586l-3.293 3.293a.999.999 0 101.414 1.414l5-5a.999.999 0 000-1.414z" fill="currentColor"></path></svg></button></div></div></div><div class="testimonial-images relative order-1 w-full md:mb-4xl md:order-2 sm:ml-12 sm:block md:w-1/2 md:aspect-[18/15] flex flex-col justify-center"><img sizes="100vw" srcset="https://web.archive.org/web/20230311030230im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/testimonials/airsign-small-f06f39fb59d26009a34aafcd0909712b1dc1b3f698bb658823d0394bad544184.png 1x, https://web.archive.org/web/20230311030230im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/testimonials/airsign-large-db6bc05287c3908f767c7e0af4be97e15070f8a897725ca95494da1aa755ac2b.png 2x" alt="Der schlanke Airsign-Staubsauger steht in einem gut beleuchteten Wohnzimmer auf einem rotem Teppich und lehnt an einem Holzschrank." loading="lazy" style="opacity:1;transition:transform 2s linear;animation:homepage-testimonial-fade-in 700ms ease-out forwards" class="testimonial-image relative sm:absolute w-full max-w-xs md:max-w-none sm:inset-0 sm:w-2/3 lg:w-3/4 mx-auto md:mr-8 rounded-md aspect-[0.8] z-10 "/><img sizes="100vw" srcset="https://web.archive.org/web/20230311030230im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/testimonials/peppermint-products-small-613aca4eac8622e66517a05ba5f1ddcc3e4730d43e726d5777fcbce112c6824a.png 1x, https://web.archive.org/web/20230311030230im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/testimonials/peppermint-products-large-a0e8454545db9e18a9c2f743169244bc51b99375776f00bd84f535679dcdf3bb.png 2x" alt="Zwei cremefarbene Seilbügel liegen auf einem weißen, strukturierten Stoff, über den ein Kleidungsstück drapiert ist." loading="lazy" style="transform:rotateZ(7deg) translate(10px, 20px) scale(1);opacity:0.5;transition:transform 2s linear" class="testimonial-image relative sm:absolute w-full max-w-xs md:max-w-none sm:inset-0 sm:w-2/3 lg:w-3/4 mx-auto md:mr-8 rounded-md aspect-[0.8] chromatic-ignore hidden sm:block"/></div></div></section><section class="bg-[#FAF9F8]" data-section-name="outcomes" data-section-index="5" data-component-name="outcomes"><div class="h-3xl w-full"></div><div class="container"><div class="md:w-3/4"><h2 class="font-bold text-t2">Schnellere Segmentierung</h2><p class="mt-md text-body-lg font-normal">Erstelle Segmente in nur zwei Klicks mit einfach zu bedienenden Vorlagen. Erkunde unsere wachsende Sammlung und entdecke neue Ansätze für die Betrachtung deiner Kundschaft.</p></div><div class="h-3xl w-full"></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 md:col-span-5 col-start-1 md:col-start-1 row-span-full"><img class="mb-3xl md:mb-0" sizes="100vw" srcset="https://web.archive.org/web/20230311030230im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/outcomes/templates-de-small-289e65eadf59ed62715b7daedf3bd82fd55bb11df03d443e5c4b62b2dc8ec9ab.png 1x, https://web.archive.org/web/20230311030230im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/outcomes/templates-de-large-101a559a95cf459f985e28f43d24ad4f5026879943435e8091a8b66eb859bb41.png 2x" alt="Der Editor aus dem Bereich Kundensegmente im Shopify-Adminbereich zeigt Vorlagen für verschiedene Segmente an, z. B. "Hochwertige Kunden gewinnen" und "Abonnenten in Erstkunden wandeln". Verschiedene Gesichter erscheinen in Kreisen um den Editor herum und zeigen die Vielfalt der Menschen, die jedes Segment repräsentiert." loading="lazy"/></div><div class="col-span-12 md:col-span-7 col-start-1 md:col-start-7 self-center"><div class="container !ml-0"><div class="col-span-1 col-start-1 sm:col-start-3 md:col-start-6"></div><div class="col-span-3 sm:col-span-5 md:col-span-6 col-start-2 sm:col-start-4 md:col-start-7"><h3 class="font-bold text-t6">Mehr Engagement hochwertiger Kund:innen</h3><div class="h-sm w-full"></div><p class="text-body-base richtext richtext">Biete Gruppen, die wahrscheinlich mehr ausgeben, einen Rabatt an und erhöhe so den Customer Lifetime Value.</p><div class="h-xl w-full"></div></div><div class="col-span-1 col-start-1 sm:col-start-3 md:col-start-6"></div><div class="col-span-3 sm:col-span-5 md:col-span-6 col-start-2 sm:col-start-4 md:col-start-7"><h3 class="font-bold text-t6">Erneute Ansprache von Wiederholungskäufer:innen</h3><div class="h-sm w-full"></div><p class="text-body-base richtext richtext">Sende E-Mail-Kampagnen an Kund:innen, die früher sehr aktiv waren, damit sie etwas Neues entdecken und wieder bei dir kaufen.</p><div class="h-xl w-full"></div></div><div class="col-span-1 col-start-1 sm:col-start-3 md:col-start-6"></div><div class="col-span-3 sm:col-span-5 md:col-span-6 col-start-2 sm:col-start-4 md:col-start-7"><h3 class="font-bold text-t6">Gewinnung abgebrochener Checkouts</h3><div class="h-sm w-full"></div><p class="text-body-base richtext richtext">Automatisiere Interaktionen für Kund:innen, die Artikel in einem Warenkorb gespeichert und nicht ausgecheckt haben, um sie an den Kauf zu erinnern.</p><div class="h-xl w-full"></div></div><div class="col-span-4 sm:col-span-5 md:col-span-6 col-start-1 sm:col-start-1 md:col-start-6 xl:col-start-7"><div class=""><a class="arrow-animation link text-shade-100 active:text-shade-70 text-body-base" data-component-name="try-templates" href="https://web.archive.org/web/20230311030230/https://admin.shopify.com/customers">Versuche es mit Vorlagen</a></div></div></div></div></div><div class="h-3xl w-full"></div></section><section class="bg-[#FAF9F8]" data-section-name="outcomes" data-section-index="6" data-component-name="outcomes"><div class="h-3xl w-full"></div><div class="container"><div class="md:w-3/4"><h2 class="font-bold text-t2">Sprich genau die richtigen Kund:innen an</h2><p class="mt-md text-body-lg font-normal">Erstelle Segmente, die so zielgenau wie deine Marketingpläne sind – mit Filtern, die auf den demografischen und verhaltensbezogenen Daten deiner Kundschaft basieren.</p></div><div class="h-3xl w-full"></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 md:col-span-5 col-start-1 md:col-start-7 row-span-full"><img class="mb-3xl md:mb-0" sizes="100vw" srcset="https://web.archive.org/web/20230311030230im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/outcomes/filters-de-small-b5f22db4ce7d2940803dbc8ade515bda6bc2dc66275f41d5c2b817d38754a83b.png 1x, https://web.archive.org/web/20230311030230im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/outcomes/filters-de-large-53ffd6e799ca7e47498615d290613d7cb7413a2c6ab5692ba2d2beaddbba1f16.png 2x" alt="Der Bereich Kundensegmente im Shopify-Adminbereich zeigt Filter für verschiedene Segmente wie Standort, Anzahl der Bestellungen, E-Mail-Abonnementstatus und gekaufte Produkte an. Ein afroamerikanischer Händler, der ein gelbes Hemd trägt und auf einem Laptop tippt, wird bei seiner Arbeit gezeigt." loading="lazy"/></div><div class="col-span-12 md:col-span-6 col-start-1 md:col-start-1 self-center"><div class="container !ml-0"><div class="col-span-1 col-start-1 sm:col-start-1 md:col-start-1"></div><div class="col-span-3 sm:col-span-5 md:col-span-6 col-start-2 sm:col-start-2 md:col-start-2"><h3 class="font-bold text-t6">Benutzerdefinierte Attribute hinzufügen</h3><div class="h-sm w-full"></div><p class="text-body-base richtext richtext">Stelle Gruppen nach den eindeutigen Metafelddaten zusammen, die du deinen Kundenprofilen hinzugefügt hast.</p><div class="h-xl w-full"></div></div><div class="col-span-1 col-start-1 sm:col-start-1 md:col-start-1"></div><div class="col-span-3 sm:col-span-5 md:col-span-6 col-start-2 sm:col-start-2 md:col-start-2"><h3 class="font-bold text-t6">Vom Kundenverhalten lernen</h3><div class="h-sm w-full"></div><p class="text-body-base richtext richtext">Sortiere nach Aktionen im Zusammenhang mit deinen E-Mails, z. B. ob Abonnent:innen eine E-Mail erhalten, geöffnet, angeklickt oder als Spam markiert haben.</p><div class="h-xl w-full"></div></div><div class="col-span-1 col-start-1 sm:col-start-1 md:col-start-1"></div><div class="col-span-3 sm:col-span-5 md:col-span-6 col-start-2 sm:col-start-2 md:col-start-2"><h3 class="font-bold text-t6">Targeting für spezifische Standorte</h3><div class="h-sm w-full"></div><p class="text-body-base richtext richtext">Segmentiere nach Kund:innen in einem bestimmten Land, Bundesland oder nach einem allgemeinen Standort.</p><div class="h-xl w-full"></div></div><div class="col-span-1 col-start-1 sm:col-start-1 md:col-start-1"></div><div class="col-span-3 sm:col-span-5 md:col-span-6 col-start-2 sm:col-start-2 md:col-start-2"><h3 class="font-bold text-t6">Finde heraus, wer was kauft</h3><div class="h-sm w-full"></div><p class="text-body-base richtext richtext">Filtere nach dem Kaufverhalten, um nachzuvollziehen, welche Kund:innen ein bestimmtes Produkt gekauft haben.</p></div></div></div></div><div class="h-3xl w-full"></div></section><section class="text-center" data-section-name="section-header" data-section-index="7" data-component-name="section-header" id="cGFnZTpjR0ZuWlRvMk9UcGtaUT09OmRlOnNlY3Rpb246c2VjdGlvbl9oZWFkZXI="><div class="container"><div class="sm:w-3/4 md:w-5/6 mx-auto"><div class="h-3xl w-full"></div><h2 class="font-bold text-t2 richtext">Ressourcen für eine strategischere Segmentierung</h2></div><div class="sm:w-3/4 md:w-2/3 mx-auto"></div></div></section><section class="" data-section-name="cards" data-section-index="8" data-component-name="cards" id="cGFnZTpjR0ZuWlRvMk9UcGtaUT09OmRlOnNlY3Rpb246Y2FyZHM="><div class="h-2xl w-full top-spacer"></div><div class="gap-y-xl container flex flex-wrap default:gap-x-gutter"><div class="basis-full md:basis-1/3-gutter"><div data-component-name="card" class="border-shade-30 h-full rounded-[18px] border-[1px] default:p-6"><div class="flex flex-col h-full"><img alt="" class="h-16 w-16 rounded-md object-contain" loading="lazy" src="https://web.archive.org/web/20230311030230im_/https://cdn.shopify.com/shopifycloud/brochure/assets/segmentation/icons/domain-f3a3432352fa5c761f988699ff2cf453acef1e4a2d2a0d1401da8555138c9709.svg" sizes="100vw"/><div class="h-lg w-full"></div><h3 class="font-bold text-t5 hyphens-auto">Help Center</h3><div class="h-sm w-full"></div><p class="text-body-base">Erfahre mehr über Kundensegmentierung in Shopify.</p><div class="h-md w-full"></div><a class="arrow-animation mt-auto link text-shade-100 active:text-shade-70 text-body-base" data-component-name="visit-help-center" href="https://web.archive.org/web/20230311030230/https://help.shopify.com/de/manual/customers/customer-segmentation">Zum Help Center</a></div></div></div></div><div class="h-3xl w-full bottom-spacer"></div></section><section class="relative text-center bg-segmentation-conversion" data-section-name="conversion" data-section-index="9" data-component-name="conversion" id="cGFnZTpjR0ZuWlRvMk9UcGtaUT09OmRlOnNlY3Rpb246Y29udmVyc2lvbg=="><div class="h-4xl w-full"></div><div class="container"><div class="gap-y-0 md:items-center flex flex-wrap default:gap-x-gutter"><div class="basis-full md:basis-full"><h2 class="font-bold text-t2 mb-sm richtext">Effektiverer Einsatz deiner Daten und Optimierung deines Marketing – Kundensegmentierung macht's möglich.</h2></div><div class="basis-full md:basis-full"><div class="h-md w-full"></div></div><div class="basis-full md:basis-full"><div class="basis-full"><div class="flex flex-wrap gap-x-4 justify-center"><div class="md:inline-block"><a class="text-shopifysans font-bold inline-block leading-none overflow-hidden max-w-full transition-all focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-2px] border-solid border-2 rounded-[30px] focus-visible:outline-none tracking-ff-tight border-[transparent] text-white bg-shade-100 hover:bg-shade-70 active:bg-shade-50 disabled:bg-shade-20 disabled:text-shade-30 text-body-base px-[1.75rem] py-[1.1875rem]" data-component-name="build-segments-conversion" href="https://web.archive.org/web/20230311030230/https://admin.shopify.com/customers">Segmente erstellen</a></div></div></div></div></div></div><div class="h-4xl w-full"></div></section></main><footer class="relative flex flex-col bg-black text-white"><div id="NewWindowExternalSite" class="hidden">Öffnet externe Website in einem neuen Fenster</div><section class="container flex flex-col gap-20 py-20 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer"><div class="min-w-[100px]"><svg fill="none" role="img" viewbox="0 0 56 64" xmlns="http://www.w3.org/2000/svg" class="h-[44px]" height="64"><title>Shopify Logo</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 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block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230311030230/https://www.shopify.com/de/about" data-component-name="ber-uns">Über uns</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://web.archive.org/web/20230311030230/https://investors.shopify.com/home/default.aspx" data-component-name="investoren">Investoren</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230311030230/https://www.shopify.com/de/partners" data-component-name="partners">Partners</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230311030230/https://www.shopify.com/de/affiliates" data-component-name="affiliates">Affiliates</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 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class="w-[calc(50%_-_3rem)] sm:w-fit" data-component-name="l-sungen"><h3 class="text-base font-bold text-white">Lösungen</h3><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230311030230/https://www.shopify.com/de/onlineshop-erstellen" data-component-name="online-store-builder">Online Store Builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230311030230/https://www.shopify.com/de/website/builder" data-component-name="website-builder">Website-Builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/web/20230311030230/https://www.shopify.com/de/tour/ecommerce-website" data-component-name="e-commerce-webseite">E-Commerce-Webseite</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-shade-70 sm:border-white bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer"><div class="flex flex-col items-center justify-center gap-12 py-12 sm:items-start sm:gap-10 sm:py-10 md:flex-row md:justify-between bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center gap-1 sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" class="bg-transparent mx-auto md:inline-block py-3 md:py-0 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0"><span class="inline-flex items-center"><svg viewbox="0 0 45 45" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span>Deutschland</span><svg viewbox="0 0 10 5" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/de/segmentation" data-component-name="de-0" aria-current="true">Deutschland<svg viewbox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/au/segmentation" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/be/segmentation" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/br/segmentation" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/ca/segmentation" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/ca-fr/segmentation" lang="fr" data-component-name="fr-5" aria-current="false">Canada (Français)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/co/segmentation" lang="es" data-component-name="es-6" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/dk/segmentation" lang="da" data-component-name="da-7" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/es-es/segmentation" lang="es" data-component-name="es-8" aria-current="false">España</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/es/segmentation" lang="es" data-component-name="es-9" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/fr/segmentation" lang="fr" data-component-name="fr-10" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/hk-en/segmentation" lang="en" data-component-name="en-11" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/in/segmentation" lang="en" data-component-name="en-12" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/id/segmentation" lang="en" data-component-name="en-13" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/ie/segmentation" lang="en" data-component-name="en-14" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/it/segmentation" lang="it" data-component-name="it-15" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/my/segmentation" lang="en" data-component-name="en-16" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/mx/segmentation" lang="es" data-component-name="es-17" aria-current="false">México</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/nl/segmentation" lang="nl" data-component-name="nl-18" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/nz/segmentation" lang="en" data-component-name="en-19" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/ng/segmentation" lang="en" data-component-name="en-20" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/no-en/segmentation" lang="en" data-component-name="en-21" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/ph/segmentation" lang="en" data-component-name="en-22" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/sg/segmentation" lang="en" data-component-name="en-23" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/za/segmentation" lang="en" data-component-name="en-24" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/se/segmentation" lang="sv" data-component-name="sv-25" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/segmentation" lang="en" data-component-name="en-26" aria-current="false">USA</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/uk/segmentation" lang="en" data-component-name="en-27" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/vn/segmentation" lang="vi" data-component-name="vi-28" aria-current="false">Việt Nam</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.cn/segmentation" lang="zh-Hans-CN" data-component-name="zh-Hans-CN-29" aria-current="false">中国</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/hk/segmentation" lang="zh-Hant" data-component-name="zh-Hant-30" aria-current="false">中國香港特別行政區</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/tw/segmentation" lang="zh-Hant" data-component-name="zh-Hant-31" aria-current="false">台灣</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/jp/segmentation" lang="ja" data-component-name="ja-32" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/zh/segmentation" lang="zh-Hans" data-component-name="zh-Hans-33" aria-current="false">简体中文</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/kr/segmentation" lang="ko" data-component-name="ko-34" aria-current="false">대한민국</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 md:py-0 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0"><span class="inline-flex items-center"><svg viewbox="0 0 45 45" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span>Deutschland</span><svg viewbox="0 0 10 5" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Navigation für die Auswahl der Region" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Land/Region</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg" aria-label="Navigation für die Auswahl der Region schließen" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/de/segmentation" data-component-name="de-0" aria-current="true">Deutschland<svg viewbox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/au/segmentation" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/be/segmentation" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/br/segmentation" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/ca/segmentation" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/ca-fr/segmentation" lang="fr" data-component-name="fr-5" aria-current="false">Canada (Français)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/co/segmentation" lang="es" data-component-name="es-6" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/dk/segmentation" lang="da" data-component-name="da-7" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/es-es/segmentation" lang="es" data-component-name="es-8" aria-current="false">España</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/es/segmentation" lang="es" data-component-name="es-9" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/fr/segmentation" lang="fr" data-component-name="fr-10" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/hk-en/segmentation" lang="en" data-component-name="en-11" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/in/segmentation" lang="en" data-component-name="en-12" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/id/segmentation" lang="en" data-component-name="en-13" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/ie/segmentation" lang="en" data-component-name="en-14" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/it/segmentation" lang="it" data-component-name="it-15" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/my/segmentation" lang="en" data-component-name="en-16" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/mx/segmentation" lang="es" data-component-name="es-17" aria-current="false">México</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/nl/segmentation" lang="nl" data-component-name="nl-18" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/nz/segmentation" lang="en" data-component-name="en-19" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/ng/segmentation" lang="en" data-component-name="en-20" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/no-en/segmentation" lang="en" data-component-name="en-21" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/ph/segmentation" lang="en" data-component-name="en-22" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/sg/segmentation" lang="en" data-component-name="en-23" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/za/segmentation" lang="en" data-component-name="en-24" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/se/segmentation" lang="sv" data-component-name="sv-25" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/segmentation" lang="en" data-component-name="en-26" aria-current="false">USA</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/uk/segmentation" lang="en" data-component-name="en-27" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/vn/segmentation" lang="vi" data-component-name="vi-28" aria-current="false">Việt Nam</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.cn/segmentation" lang="zh-Hans-CN" data-component-name="zh-Hans-CN-29" aria-current="false">中国</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/hk/segmentation" lang="zh-Hant" data-component-name="zh-Hant-30" aria-current="false">中國香港特別行政區</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230311030230/https://www.shopify.com/tw/segmentation" lang="zh-Hant" data-component-name="zh-Hant-31" aria-current="false">台灣</a></li><li 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