CINXE.COM

<!DOCTYPE html> <html lang="ja"> <head prefix="og: http://ogp.me/ns# fb: http://ogp.me/ns/fb# article: http://ogp.me/ns/article#"> <meta name="bingbot" content="noarchive"><meta charset="utf-8"> <meta name="viewport" content="width=1140"> <meta name="robots" content="noarchive"> <title>「コミュニティマーケティング」の成功法則：日経クロストレンド</title> <link rel="canonical" href="https://xtrend.nikkei.com/atcl/contents/18/01036/"> <link rel="apple-touch-icon" sizes="180x180" href="/images/2018/sp/favicon/web_clip.png"> <link rel="icon" type="image/png" sizes="32x32" href="/images/2018/favicon/favicon_32_32.png"> <link rel="icon" type="image/png" sizes="16x16" href="/images/2018/favicon/favicon_16_16.png"> <link rel="apple-touch-icon-precomposed" href="/images/2018/sp/favicon/web_clip.png" /> <link rel="manifest" href=""> <link rel="mask-icon" href="" color="#333333"> <link rel="shortcut icon" href="/images/2018/favicon/icon.ico"> <meta name="author" content="日経クロストレンド"> <meta name="keywords" content="マーケティング戦略,市場創造,商品開発,デジタル,テクノロジー,日経 xTREND,クロストレンド,クロトレ"> <meta name="description" content="近年、多数の企業が自社の既存顧客をコミュニティ化して、マーケティングに活用する「コミュニティマーケティング」に着手し始めている。ただ、「事業成長に本当に貢献するのか」「コミュニティをつくったものの利用率が上がらない」など、課題が山積みだ。コミュニティは果たして万能薬なのか。現実と課題、処方箋をコミュニティマーケティング推進協会構成員が、BtoC（企業対消費者間取引）、BtoB（企業間取引）の成功事例を交えて徹底解説する。"> <meta name="theme-color" content="#ffffff"> <meta property="og:title" content="「コミュニティマーケティング」の成功法則"> <meta property="og:description" content="近年、多数の企業が自社の既存顧客をコミュニティ化して、マーケティングに活用する「コミュニティマーケティング」に着手し始めている。ただ、「事業成長に本当に貢献するのか」「コミュニティをつくったものの利用率が上がらない」など、課題が山積みだ。コミュニティは果たして万能薬なのか。現実と課題、処方箋をコミュニティマーケティング推進協会構成員が、BtoC（企業対消費者間取引）、BtoB（企業間取引）の成功事例を交えて徹底解説する。"> <meta property="og:type" content="article"> <meta property="og:url" content="https://xtrend.nikkei.com/atcl/contents/18/01036/"> <meta property="og:image" content="https://xtrend.nikkei.com/atcl/contents/18/01036/nxr_m.jpg"> <meta property="og:site_name" content="日経クロストレンド"> <meta property="og:locale" content="ja_JP"> <meta property="fb:app_id" content="328464884326786"> <meta property="article:publisher" content="https://www.facebook.com/NIKKEIxTREND/"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:site" content="@NIKKEIxTREND"> <meta name="twitter:player" content="@NIKKEIxTREND"> <meta name="robots" content="max-image-preview:large"> <meta name="bpcmstokenMydata" content="zI43tyYvKp5xhCZgCYMzJ7PiTtkseQVTtwTHy85daAbfsWUNUrZ1wb9gsvY51JsWj%2BMYQu7pJ9KN%0D%0ALjiVp%2BPZa%2FkKqe2v7%2FI2dcg%2FAS2VJXk%3D"> <meta name="rhizome_token_auth" content=""> <meta name="rhizome_token_get" content="0gnLk8Wk2S6uCGfHSBgDYq3j8HfHsgBYA0qyflG6OvxRUh3iQSIW05N3Kx0K9LHve4KrLg0Usrt%2B%0D%0AUYKI57cuVz8G14XFRnrZX4O%2Fiob6PQjzI6PAv4zRjMcEcy7S7NWIAzKzTaTtFNnIKsQz2xu%2FUA%3D%3D"> <meta name="auth_for_rhizome" content=","> <meta name="pointView" content="false"> <meta name="bpcmstoken" content="277yoPWyMzQtGi%2FgRjUq7poP4b2y2yHGg0naHD3uDBbeuuX8SKXeB8uVFAwM7tGlITJmbJadzbFh%0D%0Ah7pNketbibQ8ZFjaq2OWB1y41B8BRpU%3D"> <meta name="loginCheck" content="false"> <meta name="NXRloginCheck" content="false">  <script src="https://assets.adobedtm.com/570a621a24b47ab0c04225f491ed07679e91176f/satelliteLib-c5dd9befc4adb2c24f9e3fb7ab214908274f7852.js"></script> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-TDTQSZV');</script> <script type="text/javascript"> window.pbjs = window.pbjs || {}; window.pbjs.que = window.pbjs.que || []; </script> <script async='async' src="https://flux-cdn.com/client/nikkei/xtrend_nikkei_00825.min.js" type="text/javascript" ></script> <script async='async' src='https://securepubads.g.doubleclick.net/tag/js/gpt.js'></script> <script type='text/javascript'> window.googletag = window.googletag || {}; window.googletag.cmd = window.googletag.cmd || []; </script> <script type="text/javascript"> window.fluxtag = { readyBids: { prebid: false, google: false, }, // hbAdUnitPathsにHBで利用する広告ユニットコードを記載 hbAdUnitPaths: ['/54271731/nxr/rectangle1', '/54271731/nxr/rectangle1/college', '/54271731/nxr/rectangle1/design', '/54271731/nxr/rectangle1/ent', '/54271731/nxr/rectangle1/trendy', '/54271731/nxr/rectangle2', '/54271731/nxr/rectangle2/college', '/54271731/nxr/rectangle2/design', '/54271731/nxr/rectangle2/ent', '/54271731/nxr/rectangle2/trendy', '/54271731/nxr/smp_rectangle1', '/54271731/nxr/smp_rectangle1/college', '/54271731/nxr/smp_rectangle1/design', '/54271731/nxr/smp_rectangle1/ent', '/54271731/nxr/smp_rectangle1/trendy', '/54271731/nxr/smp_primebanner'], failSafeTimeout: 3000, isFn: function isFn(object) { var _t = "Function"; var toString = Object.prototype.toString; return toString.call(object) === "[object " + _t + "]"; }, launchAdServer: function () { if (!fluxtag.readyBids.prebid) { return; } fluxtag.requestAdServer(); }, requestAdServer: function () { if (!fluxtag.readyBids.google) { fluxtag.readyBids.google = true; googletag.cmd.push(function () { var divIds = []; var hbSlots = []; googletag.pubads().getSlots().forEach(function (slot) { if (window.fluxtag.hbAdUnitPaths.indexOf(slot.getAdUnitPath()) !== -1) { divIds.push(slot.getSlotElementId()); hbSlots.push(slot); } }); if (!!pbjs.setTargetingForGPTAsync && fluxtag.isFn(pbjs.setTargetingForGPTAsync)) { pbjs.que.push(function () { pbjs.setTargetingForGPTAsync(divIds); }); } googletag.pubads().refresh(hbSlots); }); } }, }; </script> <script type="text/javascript"> setTimeout(function () { fluxtag.requestAdServer(); }, fluxtag.failSafeTimeout); </script> <script type="text/javascript"> var dag_adslots = []; var firstSlots = []; var otherSlots = []; googletag.cmd.push(function() { googletag.pubads().setTargeting('NXRserial','2e46ccfe1c'); googletag.pubads().setTargeting('CMStheme','nxr_thm_marketing'); googletag.pubads().setTargeting('curtDN', location.hostname ); googletag.pubads().setTargeting('refDN', document.referrer.split('/')[2] || [] ); googletag.pubads().setTargeting('extPF', (function(q,k){var kv=q.split(k+"=")[1];if(kv){return kv.split("&")[0];}}(location.search,"extpf")) || []); googletag.pubads().setTargeting('page', 'P'); googletag.pubads().setTargeting('CMSauth', 'NOTLOGIN'); googletag.pubads().setTargeting('a1','noseg'); googletag.pubads().setTargeting('NXR_mem', 'std'); dag_adslots.leaderboard = googletag.defineSlot('/54271731/nxr/leaderboard', [[970, 250], [728, 90], [728, 180], [970, 1], [970, 90]], 'div-gpt-ad-leaderboard').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.rectangle1 = googletag.defineSlot('/54271731/nxr/rectangle1', [[300, 250], [300, 600]], 'div-gpt-ad-rectangle1').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.rectangle2 = googletag.defineSlot('/54271731/nxr/rectangle2', [[1, 1], [300, 250], [300, 600]], 'div-gpt-ad-rectangle2').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.infeed_leaf_01 = googletag.defineSlot('/54271731/nxr/infeed/leaf', ['fluid'], 'div-gpt-ad-infeed_leaf_01').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.infeed_leaf_02 = googletag.defineSlot('/54271731/nxr/infeed/leaf', ['fluid'], 'div-gpt-ad-infeed_leaf_02').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.infeed_leaf_03 = googletag.defineSlot('/54271731/nxr/infeed/leaf', ['fluid'], 'div-gpt-ad-infeed_leaf_03').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.infeed_leaf_04 = googletag.defineSlot('/54271731/nxr/infeed/leaf', ['fluid'], 'div-gpt-ad-infeed_leaf_04').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.textad_01 = googletag.defineSlot('/54271731/nxr/textad', ['fluid'], 'div-gpt-ad-textad_01').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.textad_02 = googletag.defineSlot('/54271731/nxr/textad', ['fluid'], 'div-gpt-ad-textad_02').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.textad_03 = googletag.defineSlot('/54271731/nxr/textad', ['fluid'], 'div-gpt-ad-textad_03').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.textad_04 = googletag.defineSlot('/54271731/nxr/textad', ['fluid'], 'div-gpt-ad-textad_04').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.notice_01 = googletag.defineSlot('/54271731/nxr/notice', ['fluid'], 'div-gpt-ad-notice_01').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.notice_02 = googletag.defineSlot('/54271731/nxr/notice', ['fluid'], 'div-gpt-ad-notice_02').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_01 = googletag.defineSlot('/54271731/nxr/pickup', ['fluid'], 'div-gpt-ad-pickup_01').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_02 = googletag.defineSlot('/54271731/nxr/pickup', ['fluid'], 'div-gpt-ad-pickup_02').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_03 = googletag.defineSlot('/54271731/nxr/pickup', ['fluid'], 'div-gpt-ad-pickup_03').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_04 = googletag.defineSlot('/54271731/nxr/pickup', ['fluid'], 'div-gpt-ad-pickup_04').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_05 = googletag.defineSlot('/54271731/nxr/pickup', ['fluid'], 'div-gpt-ad-pickup_05').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.ydn_pc = googletag.defineSlot('/54271731/nxr/ydn_pc', [[300, 250]], 'div-gpt-ad-ydn_pc').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); firstSlots.push(dag_adslots.leaderboard); firstSlots.push(dag_adslots.rectangle1); firstSlots.push(dag_adslots.notice_01); firstSlots.push(dag_adslots.notice_02); otherSlots.push(dag_adslots.rectangle2); otherSlots.push(dag_adslots.infeed_leaf_01); otherSlots.push(dag_adslots.infeed_leaf_02); otherSlots.push(dag_adslots.infeed_leaf_03); otherSlots.push(dag_adslots.infeed_leaf_04); otherSlots.push(dag_adslots.textad_01); otherSlots.push(dag_adslots.textad_02); otherSlots.push(dag_adslots.textad_03); otherSlots.push(dag_adslots.textad_04); otherSlots.push(dag_adslots.pickup_01); otherSlots.push(dag_adslots.pickup_02); otherSlots.push(dag_adslots.pickup_03); otherSlots.push(dag_adslots.pickup_04); otherSlots.push(dag_adslots.pickup_05); otherSlots.push(dag_adslots.ydn_pc); googletag.pubads().enableSingleRequest(); googletag.pubads().disableInitialLoad(); googletag.enableServices(); // firstSlotsをrefreshさせる var firstRequestSlots = firstSlots.filter(function (slot) { return slot && window.fluxtag.hbAdUnitPaths.indexOf(slot.getAdUnitPath()) === -1; }); googletag.pubads().refresh(firstRequestSlots); // otherSlotsをrefreshさせる setTimeout(function () { var secondRequestSlots = otherSlots.filter(function (slot) { return slot && window.fluxtag.hbAdUnitPaths.indexOf(slot.getAdUnitPath()) === -1; }); googletag.pubads().refresh(secondRequestSlots); }, 300); // Prebidが呼び出せる状態の場合 if ( !!window.pbFlux && !!window.pbFlux.prebidBidder && fluxtag.isFn(window.pbFlux.prebidBidder) ) { pbjs.que.push(function () { window.pbFlux.prebidBidder(); }); } else { // Prebidが呼び出せない場合、すぐにGAMを呼び出す fluxtag.readyBids.prebid = true; fluxtag.launchAdServer(); } }); </script> <script type="application/ld+json"> [ { "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "日経クロストレンド", "item": "https://xtrend.nikkei.com/" }, { "@type": "ListItem", "position": 2, "name": "「コミュニティマーケティング」の成功法則" } ] }, { "@context": "http://schema.org", "@type": "NewsArticle", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://xtrend.nikkei.com/atcl/contents/18/01036/" }, "headline": "「コミュニティマーケティング」の成功法則", "image": [ "https://xtrend.nikkei.com/atcl/contents/18/01036/nxr_m.jpg" ], "datePublished": "2024-07-23T00:00:00+09:00", "dateModified": "2024-07-23T00:00:00+09:00", "author": { "@type": "Organization", "name": "日経BP" }, "publisher": { "@type": "Organization", "name": "日経クロストレンド", "logo": { "@type": "ImageObject", "url": "https://xtrend.nikkei.com/images/bpcommon/logo/NXR.png" } }, "description": "近年、多数の企業が自社の既存顧客をコミュニティ化して、マーケティングに活用する「コミュニティマーケティング」に着手し始めている。ただ、「事業成長に本当に貢献するのか」「コミュニティをつくったものの利用率が上がらない」など、課題が山積みだ。コミュニティは果たして万能薬なのか。現実と課題、処方箋をコミュニティマーケティング推進協会構成員が、BtoC（企業対消費者間取引）、BtoB（企業間取引）の成功事例を交えて徹底解説する。" } ] </script> <link rel="stylesheet" href="/css/2021/pc/all.css?20240731"> </head> <body class="notlogin"> <div class="l-wrapper"> <nav class="globalNavi" data-atlas-trackable="globalNavi"> <div class="globalNaviContainer"> <ul class="globalNaviLeft"> <li class="bpSiteNavi"> <label for="globalNaviStatus">日経BP<i class="icon-down-arrow"></i></label> <input type="checkbox" id="globalNaviStatus"> <label class="mask" for="globalNaviStatus"> <div></div> </label> <ul class="bpSiteList"> <li class="close"> <label class="mask" for="globalNaviStatus"></label> </li> <li><a href="https://business.nikkei.com/?n_cid=nbpbpa_sbar" title="日経ビジネス電子版：リーダーのための経営・マネジメント情報">日経ビジネス電子版</a></li> <li><a href="https://xtech.nikkei.com/?n_cid=nbpbpa_sbar" title="日経クロステック：技術×ビジネスの最前線を伝える">日経クロステック</a></li> <li><a href="https://xtrend.nikkei.com/?n_cid=nbpbpa_sbar" title="日経クロストレンド：マーケティングがわかる、消費が見える">日経クロストレンド</a></li> <li><a href="https://medical.nikkeibp.co.jp/?n_cid=nbpbpa_sbar" title="日経メディカル：医師・医療従事者のための総合医療情報ポータル">日経メディカル</a></li> <li><a href="https://woman.nikkei.com/?n_cid=nbpbpa_sbar" title="日経xwoman：私が描く、選ぶ、動き出す。">日経xwoman</a></li> <li><a href="https://natgeo.nikkeibp.co.jp/?n_cid=nbpbpa_sbar" title="NATIONAL GEOGRAPHIC：地球の素顔をビジュアルに伝える">ナショナルジオグラフィック</a></li> <li><a href="https://www.nikkeibp.co.jp/?n_cid=nbpbpa_sbar" title="日経BP：その先を見る。その先を解く。">会社情報</a></li> </ul> </li> <li> <a href="/navi/support/about.html?i_cid=nbpnxr_sbar">日経クロストレンドとは</a> </li> </ul> <ul class="globalNaviRight"> <li class="btn"> <a href="#" class="btnLogin btnFunc -login" onclick="return(bpsso.liMov(0))" data-atlas-trackable="login">ログイン</a> </li> <li class="btn"> <a href="/navi/support/subsc.html#regist" class="btnApplication btnFunc -apply" target="_blank" rel="noopener" data-link-param="ru" data-atlas-trackable="regist">お申し込み</a> </li> </ul> </div> </nav> <div class="l-hd-wrapper js-hd-wrap" data-atlas-trackable="header"> <header class="hd-wrap js-hd"> <div class="hd-global-menu-box js-hd-global-menu" data-atlas-trackable="menu_detail"> <div class="global-menu-inner"> <div class="btn-close-box"> <div class="btn-close js-hd-global-menu-close"> <span class="btn-close-border1"></span> <span class="btn-close-border2"></span> </div> </div> <p class="header-global-menu-message">会員になると様々なサービスが利用できます。</p> <div class="burgerMenuHead03"> <a href="/navi/support/subsc.html#regist" data-link-param="ru" class="standard-btn is-cv" data-atlas-trackable="regist">お申し込み</a> <a href="#" class="standard-btn is-login" onclick="return(bpsso.liMov(0))" data-atlas-trackable="login">ログイン</a> </div> <nav class="global-menu-block"> <div class="global-bnr"> <section class="section section-feature-articles"> <div class="section-body"> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2021/banner/spMj_top.png?__scale=w:424,h:147,t:2&_sh=0830b30190" alt="日経MJ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/mj/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="121" data-src="https://cdn-xtrend.nikkei.com/images/2018/spe/trendy/spTrendy_top.png?__scale=w:424,h:121,t:2&_sh=0a302907f0" alt="日経トレンディ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/trendy/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="121" data-src="https://cdn-xtrend.nikkei.com/images/2018/spe/design/spDesign_top.png?__scale=w:424,h:121,t:2&_sh=05d0990240" alt="日経デザイン" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/design/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2018/spe/ent/spEnt_top.jpg?__scale=w:424,h:147,t:2&_sh=0950d30510" alt="日経エンタテインメント！" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/ent/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2018/henshu/xT_college_hum.jpg?__scale=w:424,h:147,t:2&_sh=01f0f80b80" alt="日経クロストレンド・カレッジ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/college/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2021/banner/spTgs_top_2024.png?__scale=w:424,h:147,t:2&_sh=0f80750280" alt="東京ゲームショウ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/tgs/?i_cid=nbpnxr_hmemu" class="block"></a> </article> </div> </section> </div> <ul class="global-menu-func"> <li><a href="/atcl/contents/new/?i_cid=nbpnxr_hmenu"><i class="icon icon-new-arrival"></i>新着</a></li> <li><a href="/atcl/contents/feature/?i_cid=nbpnxr_hmenu"><i class="icon icon-special"></i>特集</a></li> <li><a href="/atcl/contents/series/?i_cid=nbpnxr_hmenu"><i class="icon icon-articleSeries"></i>連載</a></li> <li><a href="/atcl/contents/ranking/?i_cid=nbpnxr_hmenu"><i class="icon icon-ranking"></i>ランキング</a></li> <li><a href="/sp/?i_cid=nbpnxr_hmenu"><i class="icon icon-specialTemplate"></i>特設</a></li> <li><a href="/atcl/contents/tag/?i_cid=nbpnxr_hmenu"><i class="icon icon-tag-list-search"></i>タグ一覧・検索</a></li> </ul> <ul class="global-menu-func"> <li><a href="/atcl/search/?acd_open_flg=1&i_cid=nbpnxr_hmenu"><i class="icon icon-data-base"></i>事例データベース</a></li> <li><a href="/atcl/calendar/future/?i_cid=nbpnxr_hmenu"><i class="icon icon-calendar"></i>未来消費カレンダー</a></li> <li><a href="/atcl/seminar/?i_cid=nbpnxr_hmenu"><i class="icon icon-seminar"></i>動画セミナー</a></li> <li><a href="/info/podcast/19/?i_cid=nbpnxr_hmenu"><i class="icon icon-podcast"></i>ポッドキャスト</a></li> <li class="row1"><a href="/navi/support/leafYougo.html?i_cid=nbpnxr_hmenu"><i class="icon icon-glossary"></i>用語集</a></li> <li class="row1 js-acd"> <span class="menu-list-parent js-acd-btn"><i class="icon icon-digital-magazine"></i>デジタル雑誌<span class="menu-list-btn"></span></span> <ul class="menu-list-child js-acd-cnt"> <li><a href="/atcl/viewer/?i_cid=nbpnxr_hmenu">デジタル雑誌</a></li> <li><a href="/atcl/viewer/nxr/?i_cid=nbpnxr_hmenu">日経クロストレンドデジタル雑誌</a></li> <li><a href="/atcl/viewer/nd/?i_cid=nbpnxr_hmenu">日経デザインデジタル雑誌</a></li> <li><a href="/atcl/viewer/?i_cid=nbpnxr_hmenu">日経トレンディデジタル雑誌</a></li> </ul> </li> </ul> </nav> </div> </div> <div class="l-content"> <div class="hd-box"> <div class="hd-col is-left"> <div class="hd-btn-box"> <button class="hd-btn js-hd-open"> <span class="hd-btn-cnt"> <i class="icon-menu"></i> <span class="hd-btn-text">メニュー</span> </span> </button> </div> <div class="hd-search-box js-hd-search-box" data-atlas-trackable="search_detail"> <form id="headerSearch" accept-charset="utf-8"> <label class="form-lb is-hd-search"> <input type="search" id="headerKeywordTxt" name="query" class="input-search js-hd-search" autosave="https://" placeholder="連載名・キーワードなどで検索" required="required" value="" autocomplete="off" data-atlas-trackable="search"> <i class="icon-search"></i> </label> </form> <div class="hd-search-tag-box js-hd-search-tags"> <div class="hd-search-tag"> <div class="section-tag-list-box is-hd-search"> <ul class="section-tag-list-items"> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0201新型コロナ&i_cid=nbpnxr_header" data-atlas-trackable="# 新型コロナ"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> 新型コロナ</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0241キャッシュレス&i_cid=nbpnxr_header" data-atlas-trackable="# キャッシュレス"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> キャッシュレス</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0261MaaS&i_cid=nbpnxr_header" data-atlas-trackable="# MaaS"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> MaaS</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0251サブスクリプション&i_cid=nbpnxr_header" data-atlas-trackable="# サブスクリプション"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> サブスクリプション</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F02115G&i_cid=nbpnxr_header" data-atlas-trackable="# 5G"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> 5G</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=C0182コンビニ・スーパー&i_cid=nbpnxr_header" data-atlas-trackable="# コンビニ・スーパー"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> コンビニ・スーパー</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=B0041マーケ&i_cid=nbpnxr_header" data-atlas-trackable="# マーケ"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> マーケ</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=B0111デザイン&i_cid=nbpnxr_header" data-atlas-trackable="# デザイン"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> デザイン</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=B0031商品開発&i_cid=nbpnxr_header" data-atlas-trackable="# 商品開発"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> 商品開発</span> </a> </li> </ul> </div> <div class="section-more-link-box is-short"> <a href="/atcl/contents/tag/?i_cid=nbpnxr_header" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </div> </div> </div> <div class="hd-logo-box"> <a href="/?i_cid=nbpnxr_header" class="hd-logo-link" data-atlas-trackable="logo-nxr"> <img src="/images/2021/common/logoNxr.svg" alt="日経クロストレンド：マーケティングがわかる、消費が見える" class="hd-logo-img"> </a> </div> <div class="hd-col is-right"> <nav class="hd-global-nav"> <ul class="hd-global-nav-items"> <li class="hd-global-nav-item"> <a href="/atcl/contents/feature/?i_cid=nbpnxr_header" class="hd-global-nav-link" data-atlas-trackable="pickupSeries"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-special"></i> <span class="hd-global-nav-text">特集・連載</span> </span> </a> </li> <li class="hd-global-nav-item"> <a href="/atcl/search/?acd_open_flg=1&i_cid=nbpnxr_header" class="hd-global-nav-link" data-atlas-trackable="database"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-data-base"></i> <span class="hd-global-nav-text">データベース</span> </span> </a> </li> <li class="hd-global-nav-item"> <a href="/atcl/seminar/?i_cid=nbpnxr_header" class="hd-global-nav-link" data-atlas-trackable="seminar"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-seminar"></i> <span class="hd-global-nav-text">動画セミナー</span> </span> </a> </li> <li class="hd-global-nav-item"> <a href="/atcl/calendar/future/?i_cid=nbpnxr_header" class="hd-global-nav-link" data-atlas-trackable="calendar"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-calendar"></i> <span class="hd-global-nav-text">未来消費カレンダー</span> </span> </a> </li> <li class="hd-global-nav-item"> <a href="/info/18/00008/?i_cid=nbpnxr_header" class="hd-global-nav-link"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-guide"></i> <span class="hd-global-nav-text">使い方</span> </span> </a> </li> </ul> </nav> </div> </div> </div> </header> </div> <div class="local-navi-wrap"> <div class="l-content local-navi-box"> <div class="local-navi-col is-left"> <ul class="local-navi-link-items"> <li class="local-navi-link-item"> <a href="/atcl/contents/watch/00013/02514/?i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">1週間で学ぶ</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=B0041マーケ&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">マーケ</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=F0281ヒット商品&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">ヒット商品</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=B0021新ビジネス&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">新ビジネス</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=C0172小売・EC&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">小売・EC</span> </a> </li> </ul> </div> <div class="local-navi-col is-right"> <ul class="local-navi-site-items"> <li class="local-navi-site-item"> <a href="/sp/trendy/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/bpcommon/logo/TRE.svg" alt="日経トレンディ" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/design/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_design.svg" alt="日経デザイン" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/ent/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_ent.svg" alt="日経エンタテインメント！" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/mj/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_mj.svg" alt="日経MJ" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/college/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_college.svg" alt="日経クロストレンドカレッジ" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/marketer/2024/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_marketer.svg" alt="マーケター名鑑" class="local-navi-site-img" /></figure> </a> </li> </ul> </div> </div> </div> <div class="ad-contents"> <div class="l-content"> <div class="ad ad-rectangle"> <div id="div-gpt-ad-leaderboard"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-leaderboard'); }); </script> </div></div> </div> </div> <div class="breadcrumb-box "> <ol class="breadcrumb-items"> <li class="breadcrumb-item"> <a href="/?i_cid=nbpnxr_breadcrumb" class="breadcrumb-link">日経クロストレンド</a> <i class="icon-right-arrow"></i> </li> <li class="breadcrumb-item"> <span class="breadcrumb-text">「コミュニティマーケティング」の成功法則</span> </li> </ol> </div> <main class="l-content main-wrap"> <div class="l-parallel"> <div class="l-col-main"> <section class="l-col-section-main"> <div class="backnumber-main-box is-grounding"> <figure class="backnumber-main-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="226" height="301" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01036/parent.jpg?__scale=w:226,h:301&_sh=0190950f60" alt="「コミュニティマーケティング」の成功法則" class="lazyload backnumber-main-img" /></figure> <div class="backnumber-main-cnt"> <ul class="backnumber-main-tag-items"> <li class="backnumber-main-item">全5回</li> </ul> <div class="backnumber-main-title-box"> <h1 class="backnumber-main-page-title"> <span class="backnumber-main-title">「コミュニティマーケティング」の成功法則</span> </h1> <div class="backnumber-main-follow-box"> <div class="follow-btn-box"> <button class="btn btn-conditionally btn-rhizome-follow rhizomeStage follow" data-purpose="parentFollow" data-title="「コミュニティマーケティング」の成功法則" data-contents-url="/sites/trend.nikkeibp.co.jp/atcl/contents/18/01036/index.html" data-article-type="51" data-atlas-trackable="followSeries"></button> <span class="follow-info numberFollowers rhizomeStage" data-purpose="parentFollowNum" data-contents-url="/sites/trend.nikkeibp.co.jp/atcl/contents/18/01036/index.html"></span> </div> </div> <span class="backnumber-main-text">近年、多数の企業が自社の既存顧客をコミュニティ化して、マーケティングに活用する「コミュニティマーケティング」に着手し始めている。ただ、「事業成長に本当に貢献するのか」「コミュニティをつくったものの利用率が上がらない」など、課題が山積みだ。コミュニティは果たして万能薬なのか。現実と課題、処方箋をコミュニティマーケティング推進協会構成員が、BtoC（企業対消費者間取引）、BtoB（企業間取引）の成功事例を交えて徹底解説する。</span> </div> </div> </div> </section> <section class="l-col-section-main"> <div class="articleBody"> </div> </section> <section class="l-col-section-main"> <div class="backnumber-list-box js-list-add" data-list-type="path"> <ul class="backnumber-list-items js-list-add-cnt"> <li class="backnumber-list-item"> <a href="/atcl/contents/18/01036/00002/?i_cid=nbpnxr_parent" class="backnumber-list-link is-wide"> <div class="backnumber-list-cnt"> <ul class="backnumber-list-info-items"> <li class="backnumber-list-info-item is-parent-title"> 第1回 </li> <li class="backnumber-list-info-item is-sub"> 2024.08.13</li> </ul> <div class="backnumber-list-title-box"> <span class="backnumber-list-title">企業コミュニティの大誤解　マーケティング成果につなげる3つの視点</span> <i class="icon-lock nxr_charge"></i> <span class="backnumber-list-text">企業からの一方的な情報発信が通用しづらくなっている中、顧客との信頼関係を深め、ロイヤルティーを高めるための手段として注目されているコミュニティマーケティング。2024年2月に設立された一般社団法人コミュニティマーケティング推進協会で代表理事を務める小島英揮氏が、コミュニティマーケティングの課題と成功法則について紹介する。</span> </div> </div> <figure class="backnumber-list-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="143" height="107" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01036/00002/nxr_s.jpg?__scale=w:143,h:107&_sh=09c04f0690" class="lazyload backnumber-list-img" /></figure> </a> </li> <li class="backnumber-list-item"> <a href="/atcl/contents/18/01036/00003/?i_cid=nbpnxr_parent" class="backnumber-list-link is-wide"> <div class="backnumber-list-cnt"> <ul class="backnumber-list-info-items"> <li class="backnumber-list-info-item is-parent-title"> 第2回 </li> <li class="backnumber-list-info-item is-sub"> 2024.08.13</li> </ul> <div class="backnumber-list-title-box"> <span class="backnumber-list-title">コミュニティ設計のフレームワーク「OWWH」とは？　何からやるべきか</span> <i class="icon-lock nxr_charge"></i> <span class="backnumber-list-text">自社でコミュニティを立ち上げる際、まず何から始めればよいか迷うこともあるだろう。事業目標に寄与するコミュニティの立ち上げ方・運営方法を解説する特集の第2回は、第1回に引き続き小島英揮氏が、コミュニティを設計する際の具体的な方法として、「OWWH」というフレームワークを紹介する。</span> </div> </div> <figure class="backnumber-list-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="143" height="107" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01036/00003/nxr_s.jpg?__scale=w:143,h:107&_sh=0f40405c0a" class="lazyload backnumber-list-img" /></figure> </a> </li> <li class="backnumber-list-item"> <a href="/atcl/contents/18/01036/00004/?i_cid=nbpnxr_parent" class="backnumber-list-link is-wide"> <div class="backnumber-list-cnt"> <ul class="backnumber-list-info-items"> <li class="backnumber-list-info-item is-parent-title"> 第3回 </li> <li class="backnumber-list-info-item is-sub"> 2024.08.14</li> </ul> <div class="backnumber-list-title-box"> <span class="backnumber-list-title">ヤッホーが追う謎のKGI「ぞっこん度」　熱狂的コミュニティの裏側</span> <i class="icon-lock nxr_charge"></i> <span class="backnumber-list-text">ヤッホーブルーイング（長野県軽井沢町）は、熱狂的なファン層を抱えることで知られるクラフトビールメーカーだ。これを支えているのが、自社のコミュニティ。ヤッホーブルーイングよなよなピースラボ Unit Directorで、一般社団法人コミュニティマーケティング推進協会のフェローでもある佐藤潤氏が、学問的な知識と実際の経験を基にコミュニティマーケティングの成功の秘訣を解説する。</span> </div> </div> <figure class="backnumber-list-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="143" height="107" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01036/00004/nxr_s.jpg?__scale=w:143,h:107&_sh=0180240100" class="lazyload backnumber-list-img" /></figure> </a> </li> <li class="backnumber-list-item"> <a href="/atcl/contents/18/01036/00005/?i_cid=nbpnxr_parent" class="backnumber-list-link is-wide"> <div class="backnumber-list-cnt"> <ul class="backnumber-list-info-items"> <li class="backnumber-list-info-item is-parent-title"> 第4回 </li> <li class="backnumber-list-info-item is-sub"> 2024.08.15</li> </ul> <div class="backnumber-list-title-box"> <span class="backnumber-list-title">「スター顧客」を育成せよ　BtoBのコミュニティマーケ成功法則</span> <i class="icon-lock nxr_charge"></i> <span class="backnumber-list-text">BtoB商材でも、コミュニティマーケティングは成功するのか。一般社団法人コミュニティマーケティング推進協会の理事で、企業のデータ活用を支援するプロダクトを提供するウイングアーク1st マーケティング本部Customer Marketing室室長の河村雅代氏が、自社プロダクトのコミュニティを“再生”させた経験から、BtoBにおけるコミュニティマーケティングの成功法則を語る。</span> </div> </div> <figure class="backnumber-list-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="143" height="107" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01036/00005/nxr_s.jpg?__scale=w:143,h:107&_sh=0200710e10" class="lazyload backnumber-list-img" /></figure> </a> </li> <li class="backnumber-list-item"> <a href="/atcl/contents/18/01036/00006/?i_cid=nbpnxr_parent" class="backnumber-list-link is-wide"> <div class="backnumber-list-cnt"> <ul class="backnumber-list-info-items"> <li class="backnumber-list-info-item is-parent-title"> 第5回 </li> <li class="backnumber-list-info-item is-sub"> 2024.08.16</li> </ul> <div class="backnumber-list-title-box"> <span class="backnumber-list-title">マーケターがコミュニティを活用する意味　情報過多時代の意思決定術</span> <i class="icon-lock nxr_charge"></i> <span class="backnumber-list-text">一般社団法人コミュニティマーケティング推進協会の理事を務める小笹文氏が、コミュニティマーケティングの本質について語る。コミュニティは、単なる顧客理解の手段という役割を超えるポテンシャルを持っている。企業はコミュニティを活用することで、イノベーションを促進したり意思決定の質を向上させたりできる。顧客同士の情報の共有によって、マーケティングの成果も高まっていく。</span> </div> </div> <figure class="backnumber-list-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="143" height="107" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01036/00006/nxr_s.jpg?__scale=w:143,h:107&_sh=02d0a50ba0" class="lazyload backnumber-list-img" /></figure> </a> </li> </ul> </div> </section> <section class="l-col-section-main"> <div class="section-title-box"> <h2 class="section-title"> <span class="section-title-text">関連特集・連載</span> </h2> </div> <div class="series-list-box"> <ul class="series-list-items"> <li class="series-list-item"> <figure class="series-list-img-box"> <a href="/atcl/contents/18/01099/?i_cid=nbpnxr_parent" class="series-list-link"> <img src="/images/2021/common/loading_1_1.gif" width="120" height="160" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01099/parent.jpg?__scale=w:120,h:160&_sh=03104d06a0" alt="2030－2050大予測" class="lazyload series-list-img" /></a> </figure> <div class="series-list-cnt"> <div class="series-list-title-box"> <a href="/atcl/contents/18/01099/?i_cid=nbpnxr_parent" class="series-list-title-link"> <span class="series-list-title">2030－2050大予測</span> <span class="series-list-title-tag">人気</span> </a> </div> <ul class="series-list-parent-info-items"> <li class="series-list-parent-info-item">全3回</li> <li class="series-list-parent-info-item">更新日 2024.12.04</li> </ul> <div class="series-list-child-box"> <ul class="series-list-child-info-items"> <li class="series-list-child-info-item">第1回</li> </ul> <span class="series-list-child-title">知らなきゃ「損」する！　地球危機を救う最先端テックを総ざらい</span> <div class="articles-more-link-box"> <a href="/atcl/contents/18/01099/00001/?i_cid=nbpnxr_parent" class="articles-more-link"> <i class="icon-right-arrow"></i> <span class="articles-more-link-text">続きを読む</span> </a> </div> </div> </div> </li> <li class="series-list-item"> <figure class="series-list-img-box"> <a href="/atcl/seminar/19/00069/?i_cid=nbpnxr_parent" class="series-list-link"> <img src="/images/2021/common/loading_1_1.gif" width="120" height="160" data-src="https://cdn-xtrend.nikkei.com/atcl/seminar/19/00069/parent.jpg?__scale=w:120,h:160&_sh=0cd02f0de0" alt="コカ・コーラアプリでCRM大変革" class="lazyload series-list-img" /></a> </figure> <div class="series-list-cnt"> <div class="series-list-title-box"> <a href="/atcl/seminar/19/00069/?i_cid=nbpnxr_parent" class="series-list-title-link"> <span class="series-list-title">コカ・コーラアプリでCRM大変革</span> </a> </div> <ul class="series-list-parent-info-items"> <li class="series-list-parent-info-item">更新日 2024.11.28</li> </ul> <div class="series-list-child-box"> <ul class="series-list-child-info-items"> <li class="series-list-child-info-item">最新回</li> </ul> <span class="series-list-child-title">コカ・コーラ、アプリ起点のCRM大変革　成長戦略と継続利用の秘策</span> <div class="articles-more-link-box"> <a href="/atcl/seminar/19/00069/00001/?i_cid=nbpnxr_parent" class="articles-more-link"> <i class="icon-right-arrow"></i> <span class="articles-more-link-text">続きを読む</span> </a> </div> </div> </div> </li> <li class="series-list-item"> <figure class="series-list-img-box"> <a href="/atcl/contents/18/01098/?i_cid=nbpnxr_parent" class="series-list-link"> <img src="/images/2021/common/loading_1_1.gif" width="120" height="160" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01098/parent.jpg?__scale=w:120,h:160&_sh=04b0110e60" alt="売れる！「五感マーケティング」最前線" class="lazyload series-list-img" /></a> </figure> <div class="series-list-cnt"> <div class="series-list-title-box"> <a href="/atcl/contents/18/01098/?i_cid=nbpnxr_parent" class="series-list-title-link"> <span class="series-list-title">売れる！「五感マーケティング」最前線</span> <span class="series-list-title-tag">予告</span> </a> </div> <ul class="series-list-parent-info-items"> <li class="series-list-parent-info-item">全5回</li> </ul> </div> </li> <li class="series-list-item"> <figure class="series-list-img-box"> <a href="/atcl/contents/18/01097/?i_cid=nbpnxr_parent" class="series-list-link"> <img src="/images/2021/common/loading_1_1.gif" width="120" height="160" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01097/parent.jpg?__scale=w:120,h:160&_sh=09a0430780" alt="ヒット商品の裏にデザインあり！2024" class="lazyload series-list-img" /></a> </figure> <div class="series-list-cnt"> <div class="series-list-title-box"> <a href="/atcl/contents/18/01097/?i_cid=nbpnxr_parent" class="series-list-title-link"> <span class="series-list-title">ヒット商品の裏にデザインあり！2024</span> <span class="series-list-title-tag">予告</span> </a> </div> <ul class="series-list-parent-info-items"> <li class="series-list-parent-info-item">全10回</li> </ul> </div> </li> </ul> <div class="standard-btn-box"> <a href="/atcl/contents/feature/?i_cid=nbpnxr_parent" class="standard-btn"> <span class="standard-btn-text">もっと見る</span> <i class="icon-right-arrow"></i> </a> </div> </div> </section> </div> <aside class="l-col-side"> <section class="l-col-section-side"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">お知らせ</span> </h2> </div> <div class="side-articles-list-box"> <ul class="side-articles-list-items"> <li class="side-articles-list-item"> <a href="/atcl/contents/18/01089/?i_cid=nbpnxr_right_notice1_01" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">今週の特集</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">未来の市場をつくる100社【2025年版】</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/nxr_s.jpg?__scale=w:80,h:60&_sh=0b502e0dd0" alt="未来の市場をつくる100社【2025年版】" class="lazyload side-articles-panel-img" /></figure> </a> </li> <li class="side-articles-list-item"> <a href="/info/18/00006/00288/?i_cid=nbpnxr_right_notice1_02" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">重要なお知らせ</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">「日経クロストレンドアプリ」を最新版にしてください</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/info/18/00006/00288/nxr_s.jpg?__scale=w:80,h:60&_sh=04a0a70a50" alt="「日経クロストレンドアプリ」を最新版にしてください" class="lazyload side-articles-panel-img" /></figure> </a> </li> <li class="side-articles-list-item"> <a href="/info/18/00006/00284/?i_cid=nbpnxr_right_notice1_03" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">12/2～18開催</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">大人気セミナーを期間限定で無料開放、「日経クロストレンド・カレッジフェス 2024」</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/info/18/00006/00284/nxr_s.jpg?__scale=w:80,h:60&_sh=0330e90880" alt="大人気セミナーを期間限定で無料開放、「日経クロストレンド・カレッジフェス 2024」" class="lazyload side-articles-panel-img" /></figure> </a> </li> <li class="side-articles-list-item"> <a href="/info/18/00006/00283/?i_cid=nbpnxr_right_notice1_04" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">12/23開催セミナー</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">西口氏が語る、ブランディングを成功させる「3つの目的」理解</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/info/18/00006/00283/nxr_s.jpg?__scale=w:80,h:60&_sh=0920fa0a20" alt="西口氏が語る、ブランディングを成功させる「3つの目的」理解" class="lazyload side-articles-panel-img" /></figure> </a> </li> <li class="side-articles-list-item"> <a href="/info/18/00006/00285/?i_cid=nbpnxr_right_notice1_05" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">12/12開催</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">【無料セミナー】NTTドコモ登壇　成果が出るマーケティング組織変革</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/info/18/00006/00285/nxr_s.jpg?__scale=w:80,h:60&_sh=01501d07c0" alt="【無料セミナー】NTTドコモ登壇　成果が出るマーケティング組織変革" class="lazyload side-articles-panel-img" /></figure> </a> </li> </ul> <div class="ad-notice"> <ul> <li> <div id="div-gpt-ad-notice_01"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-notice_01'); }); </script> </div> </li><li> <div id="div-gpt-ad-notice_02"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-notice_02'); }); </script> </div> </li></ul> </div> </div> </section> <section class="l-col-section-side"> <div class="ad-rectangle-boxad-rectangle-first"> <div id="div-gpt-ad-rectangle1"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-rectangle1'); }); </script> </div></div> </section> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">有料会員記事ランキング</span> </h2> </div> <div class="section-tab-box js-tab"> <div class="section-tab-btn-box"> <ul class="section-tab-btn-items"> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn is-active" data-tab-id="panel010"> <span class="section-tab-btn-text">現在</span> </button> </li> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn" data-tab-id="panel011"> <span class="section-tab-btn-text">昨日</span> </button> </li> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn" data-tab-id="panel012"> <span class="section-tab-btn-text">週間</span> </button> </li> </ul> </div> <div class="section-tab-cnt-box"> <ul class="section-tab-cnt-items"> <li id="panel010" class="section-tab-cnt-item js-tab-cnt is-active"> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01590/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">日清製粉ウェルナ、「HAYAYUDE」で世界制覇の野望　意外な切り札</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01590/nxr_s.jpg?__scale=w:80,h:60&_sh=06205d0830" alt="日清製粉ウェルナ、「HAYAYUDE」で世界制覇の野望　意外な切り札" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00004/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「駐車データ」が消費生むトリガーに　駐車場DX、新興企業の成長戦略</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=05904c0ad0" alt="「駐車データ」が消費生むトリガーに　駐車場DX、新興企業の成長戦略" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01588/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">博報堂で50年以上続く秘伝の新人研修に潜入　「生活者発想」教育の全貌</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01588/nxr_s.jpg?__scale=w:80,h:60&_sh=08e0be0250" alt="博報堂で50年以上続く秘伝の新人研修に潜入　「生活者発想」教育の全貌" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01587/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">気象情報を生かす広告・マーケ戦略　ウェザーニューズ社長が明かす</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01587/nxr_s.jpg?__scale=w:80,h:60&_sh=09308e000c" alt="気象情報を生かす広告・マーケ戦略　ウェザーニューズ社長が明かす" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00005/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「推し」が生活に溶け込む究極の体験　音声MRとAI対話で現実的に</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=0800a10a10" alt="「推し」が生活に溶け込む究極の体験　音声MRとAI対話で現実的に" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00002/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">電話でもLINEでもない、急成長「テキスト通話アプリ」　若者マーケ激変</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=07a0a30fe0" alt="電話でもLINEでもない、急成長「テキスト通話アプリ」　若者マーケ激変" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00921/00021/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">小林直樹の「データの玉手箱」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">エリック・クラプトン　過去50年の武道館S席価格に見るインフレ具合</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00021/nxr_s.jpg?__scale=w:80,h:60&_sh=09c0e80220" alt="エリック・クラプトン　過去50年の武道館S席価格に見るインフレ具合" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00001/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">徹底予測「未来の市場をつくる100社」　25年に飛躍する企業を大公開</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0be09b08f0" alt="徹底予測「未来の市場をつくる100社」　25年に飛躍する企業を大公開" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00006/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">急成長yutoriの「ブランド撤退ライン」　独自制度Yリーグ、驚きの中身</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=08b0cf0ee0" alt="急成長yutoriの「ブランド撤退ライン」　独自制度Yリーグ、驚きの中身" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01099/00001/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">2030－2050大予測</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">知らなきゃ「損」する！　地球危機を救う最先端テックを総ざらい</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01099/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0305e0bc0f" alt="知らなきゃ「損」する！　地球危機を救う最先端テックを総ざらい" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> </div> </li> <li id="panel011" class="section-tab-cnt-item js-tab-cnt"> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01588/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">博報堂で50年以上続く秘伝の新人研修に潜入　「生活者発想」教育の全貌</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01588/nxr_s.jpg?__scale=w:80,h:60&_sh=08e0be0250" alt="博報堂で50年以上続く秘伝の新人研修に潜入　「生活者発想」教育の全貌" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00006/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">急成長yutoriの「ブランド撤退ライン」　独自制度Yリーグ、驚きの中身</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=08b0cf0ee0" alt="急成長yutoriの「ブランド撤退ライン」　独自制度Yリーグ、驚きの中身" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00002/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">電話でもLINEでもない、急成長「テキスト通話アプリ」　若者マーケ激変</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=07a0a30fe0" alt="電話でもLINEでもない、急成長「テキスト通話アプリ」　若者マーケ激変" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01585/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">マクドナルド、ウェンディーズの先端デジタル活用　KPIは「従業員の幸福度」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01585/nxr_s.jpg?__scale=w:80,h:60&_sh=0ee0fa0c0a" alt="マクドナルド、ウェンディーズの先端デジタル活用　KPIは「従業員の幸福度」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00001/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">徹底予測「未来の市場をつくる100社」　25年に飛躍する企業を大公開</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0be09b08f0" alt="徹底予測「未来の市場をつくる100社」　25年に飛躍する企業を大公開" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01586/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ウェザーニュース、月間収益67円からの船出　社長が語る成長の軌跡</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01586/nxr_s.jpg?__scale=w:80,h:60&_sh=0ee0e10300" alt="ウェザーニュース、月間収益67円からの船出　社長が語る成長の軌跡" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00628/00095/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">「日経MJ」フロント面（1面）から</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">楽天ポイント、小売りで続々導入　データ活用とコンサルでPayPay対抗</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00628/00095/nxr_s.jpg?__scale=w:80,h:60&_sh=03f0307c02" alt="楽天ポイント、小売りで続々導入　データ活用とコンサルでPayPay対抗" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00030/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ポケカ人気に乗り遅れた人も参戦　「ポケポケ」なぜ人気に？</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00030/nxr_s.jpg?__scale=w:80,h:60&_sh=08307a0500" alt="ポケカ人気に乗り遅れた人も参戦　「ポケポケ」なぜ人気に？" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00769/00011/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">「新・消費者」の研究</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00769/00011/nxr_s.jpg?__scale=w:80,h:60&_sh=0aa0fe0d70" alt="「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00031/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">カカオの価格高騰で注目集まる"プレミアム準チョコ"とは？</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00031/nxr_s.jpg?__scale=w:80,h:60&_sh=0db0260c40" alt="カカオの価格高騰で注目集まる"プレミアム準チョコ"とは？" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> </div> </li> <li id="panel012" class="section-tab-cnt-item js-tab-cnt"> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/18/00769/00011/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">「新・消費者」の研究</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00769/00011/nxr_s.jpg?__scale=w:80,h:60&_sh=0aa0fe0d70" alt="「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01588/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">博報堂で50年以上続く秘伝の新人研修に潜入　「生活者発想」教育の全貌</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01588/nxr_s.jpg?__scale=w:80,h:60&_sh=08e0be0250" alt="博報堂で50年以上続く秘伝の新人研修に潜入　「生活者発想」教育の全貌" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00001/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">徹底予測「未来の市場をつくる100社」　25年に飛躍する企業を大公開</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0be09b08f0" alt="徹底予測「未来の市場をつくる100社」　25年に飛躍する企業を大公開" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00782/00009/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">八塩圭子の話したくなるマーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0560270" alt="ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00002/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">電話でもLINEでもない、急成長「テキスト通話アプリ」　若者マーケ激変</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=07a0a30fe0" alt="電話でもLINEでもない、急成長「テキスト通話アプリ」　若者マーケ激変" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01575/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">なぜ視察が絶えないのか　長野発、謎のコンビニ「わざマート」の斬新戦略</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01575/nxr_s.jpg?__scale=w:80,h:60&_sh=0460760160" alt="なぜ視察が絶えないのか　長野発、謎のコンビニ「わざマート」の斬新戦略" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00486/00012/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">若手マーケターが経営層に直撃「DXと人」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">モスバーガーは顧客体験をどう改善？　DXを浸透させるアナログな工夫</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00486/00012/nxr_s.jpg?__scale=w:80,h:60&_sh=0c705b0d80" alt="モスバーガーは顧客体験をどう改善？　DXを浸透させるアナログな工夫" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01082/00002/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">最新マーケ論文で学ぶ「新・消費者理解」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">店頭サイネージのCMは売上効果なし？　最新マーケ論文が暴く「購買の真実」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01082/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=09c04e0af0" alt="店頭サイネージのCMは売上効果なし？　最新マーケ論文が暴く「購買の真実」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00006/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">急成長yutoriの「ブランド撤退ライン」　独自制度Yリーグ、驚きの中身</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=08b0cf0ee0" alt="急成長yutoriの「ブランド撤退ライン」　独自制度Yリーグ、驚きの中身" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01075/00001/?i_cid=nbpnxr_right_ranking_y" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">「縦型ショートドラマ」徹底活用</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「スキップされない広告」驚異の平均再生300万回超　大企業が軒並み出稿</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01075/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0c10820c40" alt="「スキップされない広告」驚異の平均再生300万回超　大企業が軒並み出稿" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> </div> </li> </ul> </div> <div class="section-more-link-box"> <a href="/atcl/contents/ranking/?i_cid=nbpnxr_right_ranking_y" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">人気記事ランキング</span> </h2> </div> <div class="section-tab-box js-tab"> <div class="section-tab-btn-box"> <ul class="section-tab-btn-items"> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn is-active" data-tab-id="panel000"> <span class="section-tab-btn-text">現在</span> </button> </li> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn" data-tab-id="panel001"> <span class="section-tab-btn-text">昨日</span> </button> </li> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn" data-tab-id="panel002"> <span class="section-tab-btn-text">週間</span> </button> </li> </ul> </div> <div class="section-tab-cnt-box"> <ul class="section-tab-cnt-items"> <li id="panel000" class="section-tab-cnt-item js-tab-cnt is-active"> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00002/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">電話でもLINEでもない、急成長「テキスト通話アプリ」　若者マーケ激変</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=07a0a30fe0" alt="電話でもLINEでもない、急成長「テキスト通話アプリ」　若者マーケ激変" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01588/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">博報堂で50年以上続く秘伝の新人研修に潜入　「生活者発想」教育の全貌</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01588/nxr_s.jpg?__scale=w:80,h:60&_sh=08e0be0250" alt="博報堂で50年以上続く秘伝の新人研修に潜入　「生活者発想」教育の全貌" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00921/00021/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">小林直樹の「データの玉手箱」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">エリック・クラプトン　過去50年の武道館S席価格に見るインフレ具合</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00021/nxr_s.jpg?__scale=w:80,h:60&_sh=09c0e80220" alt="エリック・クラプトン　過去50年の武道館S席価格に見るインフレ具合" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01590/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">日清製粉ウェルナ、「HAYAYUDE」で世界制覇の野望　意外な切り札</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01590/nxr_s.jpg?__scale=w:80,h:60&_sh=06205d0830" alt="日清製粉ウェルナ、「HAYAYUDE」で世界制覇の野望　意外な切り札" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00001/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">徹底予測「未来の市場をつくる100社」　25年に飛躍する企業を大公開</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0be09b08f0" alt="徹底予測「未来の市場をつくる100社」　25年に飛躍する企業を大公開" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00029/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">免許返納後は何に乗る？四輪特定小型原付きEVで有力なのはこれだ</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00029/nxr_s.jpg?__scale=w:80,h:60&_sh=02c0b401e0" alt="免許返納後は何に乗る？四輪特定小型原付きEVで有力なのはこれだ" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01001/00005/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">エンタメヒットの新方程式</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">アニメ『ルックバック』が驚異の後伸び　時間半分でも成立する“コロンブスの卵”</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01001/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=0b00430920" alt="アニメ『ルックバック』が驚異の後伸び　時間半分でも成立する“コロンブスの卵”" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00004/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「駐車データ」が消費生むトリガーに　駐車場DX、新興企業の成長戦略</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=05904c0ad0" alt="「駐車データ」が消費生むトリガーに　駐車場DX、新興企業の成長戦略" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00947/00109/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">「日経デザイン」発！ NEWS＆TREND</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「ゴミうんち展」に2万人来場　廃棄物・排せつ物に新視点与える</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00947/00109/nxr_s.jpg?__scale=w:80,h:60&_sh=0200b608f0" alt="「ゴミうんち展」に2万人来場　廃棄物・排せつ物に新視点与える" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01587/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">気象情報を生かす広告・マーケ戦略　ウェザーニューズ社長が明かす</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01587/nxr_s.jpg?__scale=w:80,h:60&_sh=09308e000c" alt="気象情報を生かす広告・マーケ戦略　ウェザーニューズ社長が明かす" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> </div> </li> <li id="panel001" class="section-tab-cnt-item js-tab-cnt"> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00002/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">電話でもLINEでもない、急成長「テキスト通話アプリ」　若者マーケ激変</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=07a0a30fe0" alt="電話でもLINEでもない、急成長「テキスト通話アプリ」　若者マーケ激変" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01588/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">博報堂で50年以上続く秘伝の新人研修に潜入　「生活者発想」教育の全貌</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01588/nxr_s.jpg?__scale=w:80,h:60&_sh=08e0be0250" alt="博報堂で50年以上続く秘伝の新人研修に潜入　「生活者発想」教育の全貌" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01001/00005/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">エンタメヒットの新方程式</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">アニメ『ルックバック』が驚異の後伸び　時間半分でも成立する“コロンブスの卵”</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01001/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=0b00430920" alt="アニメ『ルックバック』が驚異の後伸び　時間半分でも成立する“コロンブスの卵”" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00001/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">徹底予測「未来の市場をつくる100社」　25年に飛躍する企業を大公開</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0be09b08f0" alt="徹底予測「未来の市場をつくる100社」　25年に飛躍する企業を大公開" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00006/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">急成長yutoriの「ブランド撤退ライン」　独自制度Yリーグ、驚きの中身</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=08b0cf0ee0" alt="急成長yutoriの「ブランド撤退ライン」　独自制度Yリーグ、驚きの中身" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00030/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ポケカ人気に乗り遅れた人も参戦　「ポケポケ」なぜ人気に？</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00030/nxr_s.jpg?__scale=w:80,h:60&_sh=08307a0500" alt="ポケカ人気に乗り遅れた人も参戦　「ポケポケ」なぜ人気に？" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01586/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ウェザーニュース、月間収益67円からの船出　社長が語る成長の軌跡</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01586/nxr_s.jpg?__scale=w:80,h:60&_sh=0ee0e10300" alt="ウェザーニュース、月間収益67円からの船出　社長が語る成長の軌跡" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/watch/00013/02536/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">Hot Topics</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">『ゼルダの伝説知恵のかりもの』じわり人気　肝は初心者OKのチューニング</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/watch/00013/02536/nxr_s.jpg?__scale=w:80,h:60&_sh=0960560c40" alt="『ゼルダの伝説知恵のかりもの』じわり人気　肝は初心者OKのチューニング" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01585/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">マクドナルド、ウェンディーズの先端デジタル活用　KPIは「従業員の幸福度」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01585/nxr_s.jpg?__scale=w:80,h:60&_sh=0ee0fa0c0a" alt="マクドナルド、ウェンディーズの先端デジタル活用　KPIは「従業員の幸福度」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00022/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">オートバックスで注目　韓国発の洗車グッズが“苦行”をエンタメ化</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00022/nxr_s.jpg?__scale=w:80,h:60&_sh=0ca08a0880" alt="オートバックスで注目　韓国発の洗車グッズが“苦行”をエンタメ化" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> </div> </li> <li id="panel002" class="section-tab-cnt-item js-tab-cnt"> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00013/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">刀・森岡毅氏の悲願成就へ　沖縄に壮大な自然派テーマパークが誕生</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00013/nxr_s.jpg?__scale=w:80,h:60&_sh=0cc0400720" alt="刀・森岡毅氏の悲願成就へ　沖縄に壮大な自然派テーマパークが誕生" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00002/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">電話でもLINEでもない、急成長「テキスト通話アプリ」　若者マーケ激変</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=07a0a30fe0" alt="電話でもLINEでもない、急成長「テキスト通話アプリ」　若者マーケ激変" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/00001/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">未来の市場をつくる100社【2025年版】</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">徹底予測「未来の市場をつくる100社」　25年に飛躍する企業を大公開</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0be09b08f0" alt="徹底予測「未来の市場をつくる100社」　25年に飛躍する企業を大公開" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01001/00005/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">エンタメヒットの新方程式</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">アニメ『ルックバック』が驚異の後伸び　時間半分でも成立する“コロンブスの卵”</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01001/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=0b00430920" alt="アニメ『ルックバック』が驚異の後伸び　時間半分でも成立する“コロンブスの卵”" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01085/00001/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">2024年ヒット商品ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">2024年「ヒット商品ベスト30」　この1年でよく売れたもの大集合</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01085/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=01c09a0320" alt="2024年「ヒット商品ベスト30」　この1年でよく売れたもの大集合" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00769/00011/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">「新・消費者」の研究</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00769/00011/nxr_s.jpg?__scale=w:80,h:60&_sh=0aa0fe0d70" alt="「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01588/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">博報堂で50年以上続く秘伝の新人研修に潜入　「生活者発想」教育の全貌</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01588/nxr_s.jpg?__scale=w:80,h:60&_sh=08e0be0250" alt="博報堂で50年以上続く秘伝の新人研修に潜入　「生活者発想」教育の全貌" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00782/00009/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">八塩圭子の話したくなるマーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0560270" alt="ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00010/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">新基準原付きより、格安電動バイクや合法電動モペッドが有望な理由</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00010/nxr_s.jpg?__scale=w:80,h:60&_sh=000640b502" alt="新基準原付きより、格安電動バイクや合法電動モペッドが有望な理由" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00947/00105/?i_cid=nbpnxr_right_ranking" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">「日経デザイン」発！ NEWS＆TREND</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">不二家「ペコちゃん」を新ロゴに大改革　あえて変えなかったこと</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00947/00105/nxr_s.jpg?__scale=w:80,h:60&_sh=0130600e70" alt="不二家「ペコちゃん」を新ロゴに大改革　あえて変えなかったこと" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> </div> </li> </ul> </div> <div class="section-more-link-box"> <a href="/atcl/contents/ranking/?i_cid=nbpnxr_right_ranking" class="section-more-link" data-atlas-trackable="ranking"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side"> <div class="side-sticky-box js-sticky-box" style="height: 2000px;"> <div class="side-sticky-cnt js-sticky"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">お薦め情報[PR]</span> </h2> </div> <div class="side-articles-list-box"> <div class="ad-recommend"> <ul> <li> <div id="div-gpt-ad-pickup_01"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-pickup_01'); }); </script> </div> </li><li> <div id="div-gpt-ad-pickup_02"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-pickup_02'); }); </script> </div> </li><li> <div id="div-gpt-ad-pickup_03"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-pickup_03'); }); </script> </div> </li><li> <div id="div-gpt-ad-pickup_04"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-pickup_04'); }); </script> </div> </li><li> <div id="div-gpt-ad-pickup_05"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-pickup_05'); }); </script> </div> </li></ul> </div> </div> </div> </div> </section> <section class="l-col-section-side"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">デジタル雑誌</span> </h2> </div> <div class="side-articles-list-box"> <ul class="side-articles-list-items is-magazine"> <li class="side-articles-list-item"> <a href="/atcl/viewer/nxr/18/00089/?i_cid=nbpnxr_right_edition" class="side-articles-panel-link is-magazine"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">2024年12月号</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">日経クロストレンド</span> <span class="side-articles-panel-text">アプリマーケ3.0 最高のCX開発法</span> </div> </div> <figure class="section-magazine-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/viewer/nxr/18/00089/_typical-image.jpg?__scale=w:60,h:80&_sh=0fb0e005b0" alt="アプリマーケ3.0 最高のCX開発法" class="lazyload side-articles-panel-img" /></figure> </a> </li> <li class="side-articles-list-item"> <a href="/atcl/viewer/nd/18/00120/?i_cid=nbpnxr_right_edition" class="side-articles-panel-link is-magazine"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">2024年12月号</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">日経デザイン</span> <span class="side-articles-panel-text">BtoBブランディングのリアル</span> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/viewer/nd/18/00120/_typical-image.jpg?__scale=w:60,h:80&_sh=0200580b30" alt="BtoBブランディングのリアル" class="lazyload side-articles-panel-img" /></figure> </a> </li> <li class="side-articles-list-item"> <a href="/atcl/viewer/tre/18/00106/?i_cid=nbpnxr_right_edition" class="side-articles-panel-link is-magazine"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">2025年1月号</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">日経トレンディ</span> <span class="side-articles-panel-text">大予測2030-2050</span> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/viewer/tre/18/00106/_typical-image.jpg?__scale=w:60,h:80&_sh=0cb0700c40" alt="大予測2030-2050" class="lazyload side-articles-panel-img" /></figure> </a> </li> </ul> <div class="section-more-link-box is-magazine"> <a href="/atcl/viewer/?i_cid=nbpnxr_right_edition" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">人気特集・連載ランキング</span> </h2> </div> <div class="ranking-list-box"> <ul class="ranking-list-items is-magazine"> <li class="ranking-list-item"> <a href="/atcl/contents/18/01089/?i_cid=nbpnxr_right_ranking_o" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">未来の市場をつくる100社【2025年版】</span> <span class="ranking-panel-info">全13回</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01089/parent.jpg?__scale=w:60,h:80&_sh=0d903f0b40" alt="未来の市場をつくる100社【2025年版】" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/?i_cid=nbpnxr_right_ranking_o" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">インサイド</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/parent.jpg?__scale=w:60,h:80&_sh=0c90790a50" alt="インサイド" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00921/?i_cid=nbpnxr_right_ranking_o" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">小林直樹の「データの玉手箱」</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/parent.jpg?__scale=w:60,h:80&_sh=0cf0710450" alt="小林直樹の「データの玉手箱」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/?i_cid=nbpnxr_right_ranking_o" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">2025年ヒット予測ベスト30</span> <span class="ranking-panel-info">全29回</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/parent.jpg?__scale=w:60,h:80&_sh=05b0ac0830" alt="2025年ヒット予測ベスト30" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01001/?i_cid=nbpnxr_right_ranking_o" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">エンタメヒットの新方程式</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01001/parent.jpg?__scale=w:60,h:80&_sh=07f09f0320" alt="エンタメヒットの新方程式" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <div class="section-more-link-box is-magazine"> <a href="/atcl/contents/ranking/?i_cid=nbpnxr_right_ranking_o" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">クリップランキング</span> </h2> </div> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/18/01082/00002/?i_cid=nbpnxr_right_ranking_c" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">最新マーケ論文で学ぶ「新・消費者理解」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">店頭サイネージのCMは売上効果なし？　最新マーケ論文が暴く「購買の真実」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01082/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=09c04e0af0" alt="店頭サイネージのCMは売上効果なし？　最新マーケ論文が暴く「購買の真実」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01084/00001/?i_cid=nbpnxr_right_ranking_c" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">Pontaデータで考証「消費者のココロ」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">アフターコロナで「消費の二極化」は本当か　Pontaデータで大検証</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01084/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=04d0e10d40" alt="アフターコロナで「消費の二極化」は本当か　Pontaデータで大検証" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01578/?i_cid=nbpnxr_right_ranking_c" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「自然界隈」「風呂キャンセル界隈」…24年Z世代トレンドに見るインサイト</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01578/nxr_s.jpg?__scale=w:80,h:60&_sh=0ef0e90220" alt="「自然界隈」「風呂キャンセル界隈」…24年Z世代トレンドに見るインサイト" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01583/?i_cid=nbpnxr_right_ranking_c" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01583/nxr_s.jpg?__scale=w:80,h:60&_sh=0ff05b0b60" alt="仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00385/00048/?i_cid=nbpnxr_right_ranking_c" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">音部氏「ロイヤル顧客獲得」の鍵を解説　「ブランド」「便益」の重要性</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00048/nxr_s.jpg?__scale=w:80,h:60&_sh=0860a90730" alt="音部氏「ロイヤル顧客獲得」の鍵を解説　「ブランド」「便益」の重要性" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <div class="section-more-link-box"> <a href="/atcl/contents/ranking/?i_cid=nbpnxr_right_ranking_c" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">事例データベース</span> </h2> </div> <div class="side-lead-box"> <p class="side-lead-text">タグ検索で、データベースから先進事例を探せます。</p> </div> <div class="side-tags-box"> <a href="/atcl/search/?nxr_e=B0001%E7%B5%8C%E5%96%B6,A0131%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E4%BE%A1%E5%80%A4%E5%90%91%E4%B8%8A&acd_open_flg=1&i_cid=nbpnxr_right_database" class="side-tags-link"> <span class="side-tags-link-tag"><i class="icon-tag-sharp"></i>経営</span> <i class="icon-and"></i> <span class="side-tags-link-tag"><i class="icon-tag-sharp"></i>ブランド価値向上</span> <span class="side-tags-link-text">の事例</span> </a> </div> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item "> <a href="/atcl/contents/18/01076/00004/?i_cid=nbpnxr_right_database" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">会計ソフトの弥生　WebのPV倍増、ブランディングでUI／UX改善</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0f7080230e" alt="会計ソフトの弥生　WebのPV倍増、ブランディングでUI／UX改善" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item "> <a href="/atcl/contents/casestudy/00012/01583/?i_cid=nbpnxr_right_database" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01583/nxr_s.jpg?__scale=w:80,h:60&_sh=0ff05b0b60" alt="仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item "> <a href="/atcl/contents/18/00947/00105/?i_cid=nbpnxr_right_database" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">「日経デザイン」発！ NEWS＆TREND</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">不二家「ペコちゃん」を新ロゴに大改革　あえて変えなかったこと</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00947/00105/nxr_s.jpg?__scale=w:80,h:60&_sh=0130600e70" alt="不二家「ペコちゃん」を新ロゴに大改革　あえて変えなかったこと" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item "> <a href="/atcl/contents/casestudy/00012/01590/?i_cid=nbpnxr_right_database" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">日清製粉ウェルナ、「HAYAYUDE」で世界制覇の野望　意外な切り札</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01590/nxr_s.jpg?__scale=w:80,h:60&_sh=06205d0830" alt="日清製粉ウェルナ、「HAYAYUDE」で世界制覇の野望　意外な切り札" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item "> <a href="/atcl/contents/watch/00013/02537/?i_cid=nbpnxr_right_database" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">Hot Topics</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「人間理解」が成長促進　米広告界最大級カンファレンス現地報告</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/watch/00013/02537/nxr_s.jpg?__scale=w:80,h:60&_sh=06702b010d" alt="「人間理解」が成長促進　米広告界最大級カンファレンス現地報告" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <div class="section-more-link-box"> <a href="/atcl/search/?nxr_e=B0001%E7%B5%8C%E5%96%B6,A0131%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E4%BE%A1%E5%80%A4%E5%90%91%E4%B8%8A&acd_open_flg=1&i_cid=nbpnxr_right_database" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <?xml version=\"1.0\" encoding=\"utf-8\"?> <doc> <TagName><![CDATA[LTV向上]]></TagName> <TagValue><![CDATA[A0151LTV向上]]></TagValue> <Atcls> <Atcl> <UniqContentsId><![CDATA[0000AtTL]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[独自調査で判明、「今後伸びるビジネス」は？　22年上半期ランキング]]></Title> <Description><![CDATA[日経クロストレンドは、マーケティング、テクノロジー、消費トレンドの3分野の最新潮流を把握すべく、最新の「トレンドマップ 2022上半期」を作成した。注目の全85キーワードを「将来性」と「現時点での経済インパクト」の2軸でマッピング、前回調査から急浮上したキーワードをランキング化した。そこから見えた新潮流とは？]]></Description> <ParentTitle><![CDATA[技術、マーケ、消費の「トレンドマップ」]]></ParentTitle> <Url><![CDATA[/atcl/contents/18/00448/00005/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1651780680000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000AtU2]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[楽天市場で1位を連発する謎のショップ　中小店舗の勝ち方とは]]></Title> <Description><![CDATA[楽天市場のジャンル別売れ筋人気ランキングで1位を連発する、謎のネット通販の店（ネットショップ）がある。おかだ（広島市中区）が運営し、レディースファッションを扱う「heelandtoe my precious pages（ヒールアンドトゥマイプレシャスページズ）」だ。セールに頼らず、商品単価は大半が1万円以上と決して安くはない。3億点以上が出品されているという楽天市場で、なぜそこまで売れるのか――。中小店舗がネット通販で勝ち抜く秘訣を探った。]]></Description> <ParentTitle><![CDATA[インサイド]]></ParentTitle> <Url><![CDATA[/atcl/contents/casestudy/00012/00887/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1651003200000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000AswZ]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[価格3倍にしたのに爆売れの切り餅　リブランディング成功の秘密]]></Title> <Description><![CDATA[リブランディングからわずか2日で、過去最高の年間売り上げを達成した切り餅がある。高級切り餅「THE OMOCHI」だ。さらに同ブランドの共同発案者で、高付加価値食品のプロデュースを行うdot science（東京・中央）が手掛ける、「成分分析ブランディング」で商品を分析。やわらかさや口どけのよさで、市販品をはるかに上回る結果が出た。以来さらなる人気を集めている。]]></Description> <ParentTitle><![CDATA[インサイド]]></ParentTitle> <Url><![CDATA[/atcl/contents/casestudy/00012/00875/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1649880000000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000Au9a]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[LINE活用に5つの新常識　「友だち」数を追うのはやめよ]]></Title> <Description><![CDATA[「LINE」は事業領域を広げ、今や9000万人が利用するコミュニケーションのインフラへと成長した。そのLINE上で提供されるマーケティングサービスも大きく進化し、マーケティング活用の“常識”も変化してきた。本特集ではLINEマーケティング支援の専門家や先進企業の事例から「5つの新常識」を導きだした。]]></Description> <ParentTitle><![CDATA[「LINEのマーケティング活用」新常識]]></ParentTitle> <Url><![CDATA[/atcl/contents/18/00639/00001/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1652039940000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000Aslk]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[ビームスの新型ECはなぜ一覧性が悪いのか　第3のマーケ手法とは]]></Title> <Description><![CDATA[企業内に“個人商店”をつくるという斬新なECサイトを、セレクトショップ大手のビームス（東京・渋谷）が立ち上げた。企業内の個人が消費者と直接コミュニケーションを取り、まさにリアルの個店のような温かいコミュニティーづくりを目指す。新型ECが生まれた背景を探っていくと、次の時代の小売りビジネスやECの形が見えてきた。]]></Description> <ParentTitle><![CDATA[インサイド]]></ParentTitle> <Url><![CDATA[/atcl/contents/casestudy/00012/00873/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1650312000000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000AtT0]]></UniqContentsId> <AuthId><![CDATA[nxr]]></AuthId> <Title><![CDATA[InstagramでZ世代が“保存”したくなる2つのコツ　Z世代が解説]]></Title> <Description><![CDATA[Z世代を中心に、総フォロワー87万人を超える女性向けメディア、Sucle（シュクレ）。運営するFinT（東京・目黒）のSucle編集部では、毎週Instagram上で起きているトレンドや、自社で投稿した記事に関しての分析を行い、社内でリポートとして共有している。本連載は、その社内向けのリポートを再編集し、InstagramにおけるZ世代のトレンドや受ける投稿の傾向について、Sucle編集部のZ世代自らが届ける。連載第1回は、Instagramで見るべき指標について、Sucle編集部の三浦玲央奈さんがリポート。]]></Description> <ParentTitle><![CDATA[Z世代発　SNSトレンドリポート]]></ParentTitle> <Url><![CDATA[/atcl/contents/18/00627/00001/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1650571200000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000AuHn]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[東急ストアがアプリ終了しLINE強化　失敗乗り越え来店頻度1.4倍]]></Title> <Description><![CDATA[東急はスーパーマーケット「東急ストア」のスマホアプリを2022年7月末に終了する方針。LINE公式アカウントは開設1年でアプリ利用者の2倍以上の登録者が集まった。メッセージの開封率はメールの3倍以上と規模、反応率ともに大幅に効果が出ている。このことからアプリの終了を決め、LINEを軸に据えた新CRM戦略へとかじを切った。]]></Description> <ParentTitle><![CDATA[「LINEのマーケティング活用」新常識]]></ParentTitle> <Url><![CDATA[/atcl/contents/18/00639/00004/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1652212800000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000Au9c]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[LINEメッセージ配信の鉄則　必ず成果が出る「設計図」を公開]]></Title> <Description><![CDATA[従来は「友だち」を集め、一斉にメッセージを配信するマスメディア的な活用法が一般的だった。しかし、それは今や昔。メッセージ配信や広告活用でも、LINEならではの新常識が生まれている。第1回では5つの新常識のうち2つについて解説した。特集の第2回では残る3つを学んでいこう。]]></Description> <ParentTitle><![CDATA[「LINEのマーケティング活用」新常識]]></ParentTitle> <Url><![CDATA[/atcl/contents/18/00639/00002/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1652040000000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000AsyT]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[なぜABテストは成果が出ないのか？　実行すべきは「前後比較」]]></Title> <Description><![CDATA[マーケティングのデジタル活用は当たり前となり、DX（デジタルトランスフォーメーション）の手段はいくつもある。だが、ツールの使い方を誤れば「落とし穴」が待っている。着実な成果をどう出すか。今回はWebサイトのABテストについて、デジタルマーケティングの専門家、垣内勇威氏が解説する。]]></Description> <ParentTitle><![CDATA[続・マーケティングDXの落とし穴]]></ParentTitle> <Url><![CDATA[/atcl/contents/18/00626/00001/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1650312000000]]></PublishFrom> </Atcl> <Atcl> <UniqContentsId><![CDATA[0000Ashn]]></UniqContentsId> <AuthId><![CDATA[nxr_charge]]></AuthId> <Title><![CDATA[人気D2Cに学ぶ「売らない店」の作り方　3つのポイントで事業設計]]></Title> <Description><![CDATA[女性向けアパレル D2Cブランド「SOÉJU（ソージュ）」を展開するモデラート（東京・渋谷）は、2018年のブランド創設時から「売らない店」を東京・渋谷に展開してきた。オーダーメイドスーツのFABRIC TOKYO（東京・渋谷）は事業拡大に実店舗が欠かせないと判断し、採寸を目的とした店舗の展開に踏み切った。先駆者の取材から導き出した3つのポイントで、売らない店のつくりかたを学ぶ。]]></Description> <ParentTitle><![CDATA[「売らない店舗」は売れるのか？]]></ParentTitle> <Url><![CDATA[/atcl/contents/18/00618/00008/]]></Url> <TypicalImageS><![CDATA[nxr_s.jpg]]></TypicalImageS> <TypicalImageM><![CDATA[nxr_m.jpg]]></TypicalImageM> <PublishFrom><![CDATA[1649707200000]]></PublishFrom> </Atcl> </Atcls> </doc> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">タグランキング</span> </h2> </div> <div class="side-lead-box"> <p class="side-lead-text">いま多く検索されているタグと、そのタグの人気記事です。</p> </div> <div class="side-tags-box"> <a href="/atcl/contents/theme/?nxr_e=A0131%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E4%BE%A1%E5%80%A4%E5%90%91%E4%B8%8A&i_cid=nbpnxr_right_ranking_t" class="side-tags-link"> <span class="side-tags-link-tag"><i class="icon-tag-sharp"></i>ブランド価値向上</span> <span class="side-tags-link-text">の人気記事</span> </a> </div> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00003/?i_cid=nbpnxr_right_ranking_t" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ローソン、PBパッケージ刷新の大炎上で得た教訓　絶対やってはいけない2つのこと</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=07804603c0" alt="ローソン、PBパッケージ刷新の大炎上で得た教訓　絶対やってはいけない2つのこと" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00006/?i_cid=nbpnxr_right_ranking_t" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">社内も諦めムードの「仁丹」を新入社員が大刷新　若年層の認知度向上</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=0710580cc0" alt="社内も諦めムードの「仁丹」を新入社員が大刷新　若年層の認知度向上" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00001/?i_cid=nbpnxr_right_ranking_t" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">失敗しない「リブランディング」　本当に変えるべきは何か、2つのチャート分析</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0ef0130a00" alt="失敗しない「リブランディング」　本当に変えるべきは何か、2つのチャート分析" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01575/?i_cid=nbpnxr_right_ranking_t" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking"> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">なぜ視察が絶えないのか　長野発、謎のコンビニ「わざマート」の斬新戦略</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01575/nxr_s.jpg?__scale=w:80,h:60&_sh=0460760160" alt="なぜ視察が絶えないのか　長野発、謎のコンビニ「わざマート」の斬新戦略" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00008/?i_cid=nbpnxr_right_ranking_t" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking"> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">不二家の弱点だった焼き菓子が売上1.8倍　救ったのは「ペコちゃん」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00008/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0d903a0" alt="不二家の弱点だった焼き菓子が売上1.8倍　救ったのは「ペコちゃん」" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <div class="section-more-link-box"> <a href="/atcl/contents/ranking/?i_cid=nbpnxr_right_ranking_t" class="section-more-link" data-atlas-trackable="ranking"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side"> <div class="side-articles-list-box"> <ul class="side-articles-list-items"> <li class="side-articles-list-item"> <a href="/navi/redirect/00238/?i_cid=nbpnxr_right_notice2_01" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">チームで使う、日経の本</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">「日経BP Insight 」にデジタル書籍を搭載</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/navi/redirect/00238/nxr_s.jpg?__scale=w:80,h:60&_sh=0d70560280" alt="「日経BP Insight 」にデジタル書籍を搭載" class="lazyload side-articles-panel-img" /></figure> </a> </li> </ul> </div> </section> <section class="l-col-section-side"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">動画セミナー</span> </h2> </div> <div class="side-articles-col-2-box"> <ul class="side-articles-col-2-items"> <li class="side-articles-col-2-item"> <a href="/atcl/seminar/19/00065/00001/?i_cid=nbpnxr_right_movie" class="side-articles-col-2-link"> <figure class="side-articles-col-2-img-box"> <span class="side-articles-col-2-icon-box"> <i class="img-icon-video"></i> </span> <img src="/images/2021/common/loading_1_1.gif" width="140" height="79" data-src="https://cdn-xtrend.nikkei.com/atcl/seminar/19/00065/00001/nxr_m.jpg?__scale=w:140,h:79&_sh=03207e0d90" alt="カンヌライオンズ2024超速報告会　マーケターが注目すべき理由" class="lazyload side-articles-col-2-img" /></figure> <div class="side-articles-col-2-cnt"> <span class="side-articles-col-2-parent-title">カンヌライオンズ2024超速報告会</span> <div class="side-articles-col-2-title-box"> <span class="side-articles-col-2-title">カンヌライオンズ2024超速報告会　マーケターが注目すべき理由</span> <i class="icon-lock nxr_charge_seminar"></i> </div> </div> </a> </li> <li class="side-articles-col-2-item"> <a href="/atcl/seminar/19/00063/00001/?i_cid=nbpnxr_right_movie" class="side-articles-col-2-link"> <figure class="side-articles-col-2-img-box"> <span class="side-articles-col-2-icon-box"> <i class="img-icon-video"></i> </span> <img src="/images/2021/common/loading_1_1.gif" width="140" height="79" data-src="https://cdn-xtrend.nikkei.com/atcl/seminar/19/00063/00001/nxr_m.jpg?__scale=w:140,h:79&_sh=05c0cd0110" alt="「ファンの力」でマーケを進化、カルビーの顧客幸福度が高い理由" class="lazyload side-articles-col-2-img" /></figure> <div class="side-articles-col-2-cnt"> <span class="side-articles-col-2-parent-title">顧客幸福度No1のカルビーに学ぶCX</span> <div class="side-articles-col-2-title-box"> <span class="side-articles-col-2-title">「ファンの力」でマーケを進化、カルビーの顧客幸福度が高い理由</span> <i class="icon-lock nxr_charge_seminar"></i> </div> </div> </a> </li> </ul> <div class="section-more-link-box"> <a href="/atcl/seminar/?i_cid=nbpnxr_right_movie" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side"> <div class="ad-rectangle-boxad-rectangle-second"> <div id="div-gpt-ad-rectangle2"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-rectangle2'); }); </script> </div></div> </section> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text"><em class="side-title-emphasis">マーケ担当</em>が読んだランキング</span> </h2> </div> <div class="side-lead-box"> <p class="side-lead-text">企画・調査・マーケティング担当者が読んだ人気記事です。</p> </div> <div class="ranking-list-box"> <ul class="ranking-list-items"> <li class="ranking-list-item is-top is-first"> <a href="/atcl/contents/18/01084/00001/?i_cid=nbpnxr_right_ranking_m" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">Pontaデータで考証「消費者のココロ」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">アフターコロナで「消費の二極化」は本当か　Pontaデータで大検証</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01084/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=04d0e10d40" alt="アフターコロナで「消費の二極化」は本当か　Pontaデータで大検証" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item is-top is-second"> <a href="/atcl/contents/18/00769/00011/?i_cid=nbpnxr_right_ranking_m" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">「新・消費者」の研究</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00769/00011/nxr_s.jpg?__scale=w:80,h:60&_sh=0aa0fe0d70" alt="「未来のレモンサワー」が売れ続ける理由　SNS時代のヒット商品のつくり方" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item is-top is-third"> <a href="/atcl/contents/18/00782/00009/?i_cid=nbpnxr_right_ranking_m" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">八塩圭子の話したくなるマーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0560270" alt="ハーゲンダッツ超えの価格でなぜ売れる？　斬新ブリュレが前年比2倍に急伸" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/00013/?i_cid=nbpnxr_right_ranking_m" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">刀・森岡毅氏の悲願成就へ　沖縄に壮大な自然派テーマパークが誕生</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00013/nxr_s.jpg?__scale=w:80,h:60&_sh=0cc0400720" alt="刀・森岡毅氏の悲願成就へ　沖縄に壮大な自然派テーマパークが誕生" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01583/?i_cid=nbpnxr_right_ranking_m" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01583/nxr_s.jpg?__scale=w:80,h:60&_sh=0ff05b0b60" alt="仏壇のはせがわ、ヒット連発の商品開発　推し壇、電気線香で常識覆す" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <div class="section-more-link-box"> <a href="/atcl/contents/ranking/?i_cid=nbpnxr_right_ranking_m" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </section> <section class="l-col-section-side" data-atlas-trackable="subcolumn"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">日経電子版ランキング</span> </h2> </div> <div class="ranking-list-box"> <ul class="ranking-list-items is-img-lock"> <li class="ranking-list-item"> <a href="https://www.nikkei.com/article/DGXZQOGM03EEZ0T01C24A2000000/?n_cid=BPRDS001" class="ranking-panel-link is-img-lock" target="_blank" rel="noopener" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">韓国大統領「非常戒厳」宣言、4日未明に解除　軍を撤収</span> <i class="icon-outbound"></i> </div> </div> <div class="ranking-panel-lock-box"> <i class="icon-lock"></i> </div> </a> </li> <li class="ranking-list-item"> <a href="https://www.nikkei.com/article/DGKKZO85228490U4A201C2MM8000/?n_cid=BPRDS001" class="ranking-panel-link is-img-lock" target="_blank" rel="noopener" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">韓国大統領が非常戒厳　一切の政治活動禁止</span> <i class="icon-outbound"></i> </div> </div> <div class="ranking-panel-lock-box"> <i class="icon-lock"></i> </div> </a> </li> <li class="ranking-list-item"> <a href="https://www.nikkei.com/article/DGKKZO85228600U4A201C2MM8000/?n_cid=BPRDS001" class="ranking-panel-link is-img-lock" target="_blank" rel="noopener" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">資本騒乱膨張アクティビスト(3)企業、自主性失い迷走</span> <i class="icon-outbound"></i> </div> </div> <div class="ranking-panel-lock-box"> <i class="icon-lock"></i> </div> </a> </li> <li class="ranking-list-item"> <a href="https://www.nikkei.com/article/DGKKZO85227210U4A201C2EE9000/?n_cid=BPRDS001" class="ranking-panel-link is-img-lock" target="_blank" rel="noopener" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">野村、役員10人報酬返上　強殺未遂罪で元社員起訴</span> <i class="icon-outbound"></i> </div> </div> <div class="ranking-panel-lock-box"> <i class="icon-lock"></i> </div> </a> </li> <li class="ranking-list-item"> <a href="https://www.nikkei.com/article/DGKKZO85227500U4A201C2EP0000/?n_cid=BPRDS001" class="ranking-panel-link is-img-lock" target="_blank" rel="noopener" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">富裕層課税、経団連が提言</span> <i class="icon-outbound"></i> </div> </div> <div class="ranking-panel-lock-box"> <i class="icon-lock"></i> </div> </a> </li> </ul> </div> </section> <section class="l-col-section-side"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">未来消費カレンダー</span> </h2> </div> <div class="side-lead-box"> <p class="side-lead-text">新着18 件／現在6,715 件</p> </div> <div class="side-calendar-box"> <div class="side-calendar"> <div class="side-calendar-results"> <div class="side-calendar-results-inner"> <a href="/atcl/calendar/future/?i_cid=nbpnxr_right_calendar" class="side-calendar-link"> <div class="side-calendar-container-article"> <article class="side-calendar-article"> <div class="flex"> <div class="side-calendar-date"> 12/05</div> <div class="side-calendar-article-title">シャープ、「ヘルシオトースター」発売</div> </div> </article> </div> <div class="side-calendar-container-article"> <article class="side-calendar-article"> <div class="flex"> <div class="side-calendar-date"> 12/06</div> <div class="side-calendar-article-title">サクラクレパス、「クレパス太巻50色 momoコラボデザイン」発売</div> </div> </article> </div> <div class="side-calendar-container-article"> <article class="side-calendar-article"> <div class="flex"> <div class="side-calendar-date"> 12/06</div> <div class="side-calendar-article-title">セイコー、18曲を搭載した大人のための「からくり時計」発売</div> </div> </article> </div> <div class="side-calendar-container-article"> <article class="side-calendar-article"> <div class="flex"> <div class="side-calendar-date"> 12/06</div> <div class="side-calendar-article-title">西武園ゆうえんち、「ふしぎ駄菓子屋銭天堂ザ・リアル」刷新</div> </div> </article> </div> <div class="side-calendar-container-article"> <article class="side-calendar-article"> <div class="flex"> <div class="side-calendar-date"> 12/07</div> <div class="side-calendar-article-title">山梨クリーンサービス、「外遊び市場－OUTDOORMARKET－」開催</div> </div> </article> </div> </a> </div> </div> </div> </div> <div class="section-more-link-box"> <a href="/atcl/calendar/future/?i_cid=nbpnxr_right_calendar" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </section> <section class="l-col-section-side"> <div class="side-mypage-box"> <div class="side-title-box"> <h2 class="side-title"> <span class="side-title-text">マイページ</span> </h2> </div> <div class="side-mypage-cnt"> <div class="side-lead-box"> <p class="side-lead-text">フォローしたタグ・連載・著者の最新記事を一覧できます。</p> </div> <div class="standard-btn-box"> <a href="/mypage/update/series.html?i_cid=nbpnxr_right_mypage" class="standard-btn is-side-mypage"> <i class="icon-user"></i> <span class="standard-btn-text">マイページを確認する</span> </a> </div> </div> </div> </section> <section class="l-col-section-side"> <div class="side-articles-list-box"> <ul class="side-articles-list-items"> <li class="side-articles-list-item"> <a href="/info/podcast/19/?i_cid=nbpnxr_right_notice3_01" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">音声で聴くポッドキャスト番組</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">編集長がトレンド解説　週刊日経トレンディ＆クロストレンド</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/info/podcast/19/xT_douga_pod_4-7_a.jpg?__scale=w:80,h:60&_sh=0202e0770a" alt="編集長がトレンド解説　週刊日経トレンディ＆クロストレンド" class="lazyload side-articles-panel-img" /></figure> </a> </li> <li class="side-articles-list-item"> <a href="/atcl/contents/18/00206/?i_cid=nbpnxr_right_notice3_02" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">仕事で使えるパワポデータを提供</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">「売り上げの地図」などパワポまとめ一覧</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00206/ppt_matome_s.png?__scale=w:80,h:60&_sh=0e50410de0" alt="「売り上げの地図」などパワポまとめ一覧" class="lazyload side-articles-panel-img" /></figure> </a> </li> <li class="side-articles-list-item"> <a href="/info/18/00006/00091/?i_cid=nbpnxr_right_notice3_03" class="side-articles-panel-link"> <div class="side-articles-panel-cnt"> <span class="side-articles-panel-parent-title">編集長や編集部員が記事を解説</span> <div class="side-articles-panel-title-box"> <span class="side-articles-panel-title">Voicyの音声番組「日経クロストレンド音声編集部」をスタート</span> <i class="icon icon-lock FREE"></i> </div> </div> <figure class="side-articles-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/info/18/00006/00091/01_s.jpg?__scale=w:80,h:60&_sh=0bb0c70850" alt="Voicyの音声番組「日経クロストレンド音声編集部」をスタート" class="lazyload side-articles-panel-img" /></figure> </a> </li> </ul> </div> </section> <section class="l-col-section-side"> <div class="ad-rectangle-boxad-rectangle-first"> <div id="div-gpt-ad-ydn_pc"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-ydn_pc'); }); </script> </div></div> </section> </aside> </div> </main> <div class="breadcrumb-box is-bottom"> <ol class="breadcrumb-items"> <li class="breadcrumb-item"> <a href="/?i_cid=nbpnxr_breadcrumb" class="breadcrumb-link">日経クロストレンド</a> <i class="icon-right-arrow"></i> </li> <li class="breadcrumb-item"> <span class="breadcrumb-text">「コミュニティマーケティング」の成功法則</span> </li> </ol> </div> <nav class="nav-global-footer" data-atlas-trackable="footer"> <div class="inner"> <div class="flex-between"> <ul> <li><a href="/?i_cid=nbpnxr_footer">トップ</a> <ul class="list-indent"> <li><a href="/atcl/contents/theme/?nxr_t=nxr_thm_marketing&i_cid=nbpnxr_footer">マーケ・消費</a></li> <li><a href="/atcl/contents/theme/?nxr_t=nxr_thm_techdata&i_cid=nbpnxr_footer">技術・データ</a></li> <li><a href="/atcl/contents/theme/?nxr_t=nxr_thm_innovation&i_cid=nbpnxr_footer">イノベーション</a></li> <li><a href="/atcl/contents/theme/?nxr_t=nxr_thm_overseas&i_cid=nbpnxr_footer">中国・米国</a></li> <li><a href="/atcl/contents/theme/?nxr_t=nxr_thm_skillup&i_cid=nbpnxr_footer">スキルアップ</a></li> </ul> </li> <li><a href="/atcl/contents/new/?i_cid=nbpnxr_footer">新着</a></li> <li><a href="/atcl/contents/feature/?i_cid=nbpnxr_footer">特集・連載</a></li> <li><a href="/atcl/contents/ranking/?i_cid=nbpnxr_footer">ランキング</a></li> <li><a href="/atcl/contents/tag/?i_cid=nbpnxr_footer">タグ一覧・検索</a></li> </ul> <ul> <li><a href="/mypage/update/series.html?i_cid=nbpnxr_footer">マイページ</a></li> <li><a href="/atcl/search/?acd_open_flg=1&i_cid=nbpnxr_footer">事例データベース</a></li> <li><a href="/atcl/seminar/?i_cid=nbpnxr_footer">動画セミナー</a></li> <li><a href="/atcl/calendar/future/?i_cid=nbpnxr_footer">未来消費カレンダー</a> <ul class="list-indent"> <li><a href="/atcl/calendar/design/?i_cid=nbpnxr_footer">デザインイベントカレンダー</a></li> </ul> </li> <li><a href="/atcl/viewer/?i_cid=nbpnxr_footer">デジタル雑誌</a> <ul class="list-indent"> <li><a href="/atcl/viewer/nxr/?i_cid=nbpnxr_footer">日経クロストレンド</a></li> <li><a href="/atcl/viewer/nd/?i_cid=nbpnxr_footer">日経デザイン</a></li> <li><a href="/atcl/viewer/?i_cid=nbpnxr_footer">日経トレンディ</a></li> </ul> </li> </ul> <ul class="other"> <li><a href="/authors/?i_cid=nbpnxr_footer">著者・アドバイザリーボード</a></li> <li><a href="/navi/support/subsc.html#regist" data-link-param="ru" data-atlas-trackable="regist">お申し込み</a></li> <li><a class="js-modal" href="#mypagemodal" data-modal-type="setting">設定</a></li> <li>利用規約 <ul class="list-indent"> <li><a href="/navi/support/agreement.html?i_cid=nbpnxr_footer" target="_blank" rel="noopener">日経クロストレンド登録会員規約</a></li> <li><a href="/navi/support/agreement_p.html?i_cid=nbpnxr_footer" target="_blank" rel="noopener">日経クロストレンド有料会員規約</a></li> <li><a href="/navi/support/agreement_nid.html?i_cid=nbpnxr_footer" target="_blank" rel="noopener">日経クロストレンド購読規約（日経ID決済）</a></li> </ul> </li> </ul> <ul class="xtrend"> <li><a href="/navi/support/about.html?i_cid=nbpnxr_footer">日経クロストレンドとは</a></li> <li><a href="/info/18/00008/?i_cid=nbpnxr_footer">使い方ガイド</a></li> <li><a href="https://www.nikkeibp.co.jp/atcl/corporate/opt-out/" target="_blank" rel="noopener">オプトアウトについて</a></li> <li><a href="/navi/support/faq.html?i_cid=nbpnxr_footer" target="_blank" rel="noopener">よくある質問・お問い合わせ</a></li> <li class="relation">関連サイト <ul class="list-indent"> <li><a href="https://www.nikkei.com/" target="_blank" rel="noopener">日経電子版</a></li> </ul> </li> </ul> </div> <div class="official-sns"> <span class="title-official-sns">公式アカウント</span> <span><a href="https://twitter.com/NIKKEIxTREND/" target="_blank" rel="noopener" data-atlas-trackable="twitter"><img src="/images/2021/common/loading_1_1.gif" data-src="/images/2021/common/icon_twitter.png?20231218" alt="ツイッター" class="lazyload"></a></span> <span><a href="https://www.facebook.com/NIKKEIxTREND/" target="_blank" rel="noopener" data-atlas-trackable="facebook"><img src="/images/2021/common/loading_1_1.gif" data-src="/images/2021/common/icon_facebook.png?20231218" alt="フェイスブック" class="lazyload"></a></span> </div> <p class="poweredBy">日経クロストレンドのコメント機能やフォロー機能はリゾームによって提供されています。</p> </div> </nav> <footer class="ft-wrap"> <div class="inner"> <div class="flex-between"> <div class="logo-nikkeibp"> <a href="https://www.nikkeibp.co.jp/?s_cid=nbpnxr_footer"><img src="/images/2021/common/loading_1_1.gif" data-src="/images/bplogo/logo.svg" height="20" alt="日経BP" class="lazyload"></a> </div> <nav class="nav-external"> <ul> <li><a href="https://www.nikkeibp.co.jp/?s_cid=nbpnxr_footer">会社案内</a></li> <li><a href="https://www.nikkeibp.co.jp/atcl/corporate/charter/?s_cid=nbpnxr_footer">取材・報道・出版憲章</a></li> <li><a href="/navi/support/bpprivacy.html?s_cid=nbpnxr_footer">個人情報について</a></li> <li><a href="https://www.nikkeibp.co.jp/atcl/corporate/privacy/?s_cid=nbpnxr_footer#net">データ利用</a></li> <li><a href="https://www.nikkeibp.co.jp/atcl/corporate/tbl/site/?cate=xtrend&s_cid=nbpnxr_footer">外部送信</a></li> <li><a href="/navi/support/bpcopyright.html?s_cid=nbpnxr_footer">著作権について</a></li> <li><a href="/navi/support/ad.html?s_cid=nbpnxr_footer">広告ガイド</a></li> <li><a href="/navi/support/lounge_help.html?s_cid=nbpnxr_footer">日経ＩＤ利用案内</a></li> </ul> </nav> </div> <div class="copyright">Copyright © 2024 Nikkei Business Publications, Inc. All Rights Reserved. </div> </div> </footer> <section id="modal-paywall-nxr" class="c-modal mfp-hide"> <div class="paywall-box" data-atlas-trackable="paywall"> <p class="paywall-caution"><b>このコンテンツ・機能は有料会員限定です。</b></p> <div class="paywall-regist"> <div class="paywall-btn-box"> <div class="paywall-btn"> <div class="paywall-btn-txt">記事が読み放題に</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-cv" href="/navi/support/subsc.html#regist" data-link-param="ru" data-atlas-trackable="regist"> <span class="standard-btn-text">お申し込み</span> </a> </div> </div> <div class="paywall-btn"> <div class="paywall-btn-txt">会員の方はこちら</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-login" href="#" onclick="return(bpsso.liMov(0))" data-atlas-trackable="login"> <span class="standard-btn-text">ログイン</span> </a> </div> </div> </div> <p class="paywall-bnr"><a href="/navi/redirect/00155/?i_cid=nbpnxr_child_login"> <img src="/images/2021/common/loading_1_1.gif" width="346" height="231" data-src="https://cdn-xtrend.nikkei.com/navi/redirect/00155/720_480.jpg?__scale=w:346,h:231,t:1&_sh=0210ef0dd0" alt="有料会員のご案内" title="有料会員のご案内" class="lazyload" /></a></p> <p class="paywall-link-box"> <a href="/navi/redirect/00040/?i_cid=nbpnxr_child_login" class="paywall-link"> <i class="icon icon-right-arrow"></i> <span class="paywall-link-txt">日経クロストレンドの会員特典とは？</span> </a> </p> </div> </div></section> <section id="modal-paywall-nxr-charge" class="c-modal mfp-hide"> <div class="paywall-box" data-atlas-trackable="paywall"> <p class="paywall-caution"><b>このコンテンツ・機能は有料会員限定です。</b></p> <div class="paywall-regist"> <div class="paywall-btn-box"> <div class="paywall-btn"> <div class="paywall-btn-txt">記事が読み放題に</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-cv" href="/navi/support/subsc.html#charge" data-link-param="ru" data-atlas-trackable="regist"> <span class="standard-btn-text">お申し込み</span> </a> </div> </div> </div> <p class="paywall-bnr"><a href="/navi/redirect/00155/?i_cid=nbpnxr_child_login"> <img src="/images/2021/common/loading_1_1.gif" width="346" height="231" data-src="https://cdn-xtrend.nikkei.com/navi/redirect/00155/720_480.jpg?__scale=w:346,h:231,t:1&_sh=0210ef0dd0" alt="有料会員のご案内" title="有料会員のご案内" class="lazyload" /></a></p> <p class="paywall-link-box"> <a href="/navi/redirect/00040/?i_cid=nbpnxr_child_login" class="paywall-link"> <i class="icon icon-right-arrow"></i> <span class="paywall-link-txt">日経クロストレンドの会員特典とは？</span> </a> </p> </div> </div></section> <section id="modal-paywall-nxr-charge-seminar" class="c-modal mfp-hide"> <div class="paywall-box" data-atlas-trackable="paywall"> <p class="paywall-caution"><b>このコンテンツ・機能はセミナー・プラス会員限定です。</b></p> <div class="paywall-regist"> <div class="paywall-btn-box"> <div class="paywall-btn"> <div class="paywall-btn-txt">動画が見放題に</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-cv" href="/navi/support/subsc.html#charge" data-link-param="ru" data-atlas-trackable="regist"> <span class="standard-btn-text">お申し込み</span> </a> </div> </div> <div class="paywall-btn"> <div class="paywall-btn-txt">会員の方はこちら</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-login" href="#" onclick="return(bpsso.liMov(2))" data-atlas-trackable="login"> <span class="standard-btn-text">ログイン</span> </a> </div> </div> </div> <p class="paywall-bnr"><a href="/navi/redirect/00155/?i_cid=nbpnxr_child_login"> <img src="/images/2021/common/loading_1_1.gif" width="346" height="231" data-src="https://cdn-xtrend.nikkei.com/navi/redirect/00155/720_480.jpg?__scale=w:346,h:231,t:1&_sh=0210ef0dd0" alt="有料会員のご案内" title="有料会員のご案内" class="lazyload" /></a></p> <p class="paywall-link-box"> <a href="/navi/redirect/00040/?i_cid=nbpnxr_child_login" class="paywall-link"> <i class="icon icon-right-arrow"></i> <span class="paywall-link-txt">日経クロストレンドの会員特典とは？</span> </a> </p> </div> </div></section> <section id="mypagemodal" class="p-loginForRead c-modal mfp-hide"> <ul class="popupOption"> <li> <a href="https://rhizome.nikkeibp.co.jp/profile/config/" data-link-type="rhizome"> <div class="popupOptionContent">公開プロフィール編集<i class="icon-outbound"></i></div> </a> </li> <li> <a href="https://rhizome.nikkeibp.co.jp/profile/config/#follow" data-link-type="rhizome"> <div class="popupOptionContent">フォローしている著者・ユーザー・連載<i class="icon-outbound"></i></div> </a> </li> <li> <a href="/mypage/follow/tag/"> <div class="popupOptionContent">フォローしているタグ</div> </a> </li> <li> <a href="https://rhizome.nikkeibp.co.jp/profile/config/#notification" data-link-type="rhizome"> <div class="popupOptionContent">通知の設定<i class="icon-outbound"></i></div> </a> </li> <li> <a href="/navi/support/subsc.html" data-link-param="ru"> <div class="popupOptionContent">契約状況の確認・変更<i class="icon-outbound"></i></div> </a> </li> <li> <a href="/navi/support/lounge.html" data-link-param="ru"> <div class="popupOptionContent">登録会員の情報変更・解約<i class="icon-outbound"></i></div> </a> </li> </ul> </section> </div> <script src="/js/bpcommon/jquery-3.x.min.js"></script> <script src="/js/2021/lib/lazyload.min.js"></script> <script src="/js/2021/lib/simplebar.js"></script> <script src="/js/2021/lib/jquery.vticker.min.js"></script> <script src="/js/2021/lib/jquery.magnific-popup.min.js"></script> <script src="/js/2021/lib/swiper.min.js?20210909"></script> <script src="/js/2021/lib/stickyfill.min.js"></script> <script src="/js/2021/common/bpsso_trend.js?20240214"></script> <script src="/js/2021/common/common.js?20220715"></script> <script src="/js/2021/common/common_nxr.js"></script> <script src="/js/2021/common/pds.js"></script> <script src="/js/2021/pc/all.js"></script> <script src="/js/2021/pc/search_result.js?20230418"></script> <script src="/js/rhizome/library.js?20210712"></script> <script src="/js/rhizome/rhizome_nxr.js?20211118" defer></script> <script src="/js/2021/common/search.js?20230523"></script>  <script src="/js/bpcommon/onetag/bpTrackVarsCommon.js"> { "aggregateId":"nxr18-marketing-leaf", "articleId": "0000Bjwa", "articlePageTotalNo": "1", "authKind": "FREE", "authKindRaw": "FREE", "authorName": "", "authResult": "true", "category": "nxr_COLUMN", "displayAuthorName": "", "checkedBy": "", "editor": "CMSDEV/NXR/fsunamur", "pageStatus": "bparticle", "pageTitle": "「コミュニティマーケティング」の成功法則", "parentThemeName": "トップ", "parentTitle": "", "publishDate": "20240723", "publishDateTime": "2024-07-23 00:00:00", "mediaId": "NXR", "section": "0", "subSite": "nxr", "categorizedThemeId": "nxr_thm_feature;nxr_thm_techdata;nxr_thm_database", "tagName": "nxr_thm_marketing;nxr_thm_feature;nxr_thm_techdata;nxr_thm_database", "themeId": "nxr_thm_marketing", "themeName": "マーケ・消費", "tieupId": "", "repTieupId": "", "isbn": "", } </script>   <script src="/js/bpcommon/onetag/bpTrackVars.js"> { "channel":"NXR", "config.adobe.reportSuite": "nbpnxrprod", "config.atlas.service": "enable", "config.cx.siteId": "1136293312189049330", "config.fb.id": "151720335485995", "config.ga.trackingId": "", "config.pianoComposer.applicationId": "RovdVuj0pj", "userStatus": "other", "searchTagName": "", } </script>    <noscript> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-TDTQSZV" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript> </body> </html>