CINXE.COM

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<link rel="alternate" hreflang="zh-hant" href="https://help.pinterest.com/zh-hant/article/personalized-ads-on-pinterest" /> <link rel="canonical" href="https://help.pinterest.com/en/article/personalized-ads-on-pinterest" /> <link rel="shortlink" href="https://help.pinterest.com/en/node/1211" /> <title>Personalized ads on Pinterest | Pinterest help</title> <link rel="stylesheet" media="all" href="/sites/pinhelp/files/css/css_WG2m5kNDQwWeVI7uJVsujfPox2GTAVvWdXO3BE3O-KI.css?delta=0&language=en&theme=pinformation&include=eJx1UVuOwzAIvFA2PpJF7GnCyjEISLe9_SZppVaq-mMGmOFl5Z4XNM1_mC5iq-fNYRk3hTF6QTa4SnckD4rNcxEzlGDpg3I_NHQ4aQFV2KBkNBvp4qnaptTGV2Tcum5TY19Qh2fD9LTj8Qx-98CaJnJ8ENCwosdYEcTNx5B5bp80-qXbV-0Kd5oxUA-eJNLTPprv6-QLo1VPOyzSxE73o1qRVcU5vs8oetzEz5Inu-9Rz4FbpNJYJyGrZ_Y8folM130pmrhx3NO3xJviVdRBVpZc2bXRPRmoxE-RK-TRnjTKQukNj_sHPlDmfmXnqeEfuRfOdA" /> <link rel="stylesheet" media="all" 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shop","url":"\/en\/business\/topics\/create-a-shop","icon":"shop"},{"source_title":"Advertise","text":"Advertise","url":"\/en\/business\/topics\/advertise","icon":"advertise"},{"source_title":"Track","text":"Track","url":"\/en\/business\/topics\/add-tracking","icon":"track"},{"source_title":"Report","text":"Report","url":"\/en\/business\/topics\/report","icon":"report"}]}]" data-is-front="" searchType="search-modal" loginButtonText="Log in or Sign up" pinterestHomeLinkText="Pinterest home" linkUrl="/en" skipLinkText="Skip to main content" loginHref="/en/pinterest/login?return=/en" data-user-menu="[{"text":"Settings","url":"https:\/\/www.pinterest.com\/settings"},{"text":"Pinterest home","url":"https:\/\/www.pinterest.com"},{"text":"Terms \u0026 privacy","url":"https:\/\/www.pinterest.com\/about\/privacy"},{"text":"Logout","url":"\/en\/pinterest\/logout?return=\/en\/article\/personalized-ads-on-pinterest"}]" theme="general" bgColor="" variant="" search> </pin-header> <a id="main-content" tabindex="-1" aria-hidden="true"></a> <div id="main-container"> <pin-page-header title="Personalized ads on Pinterest" color="none" theme="general" variant="" > <pin-paragraph variant="" theme="general" > </pin-paragraph> </pin-page-header> <main class="site__content" role="main"> <div> <div data-drupal-messages-fallback class="hidden"></div> <div id="block-chatbotsnippetblock"> </div> <pin-grid theme="general" type="sidebar"> <main slot="main" role="main" id="main-content"> <article> <div> <div> <div data-entity-type="text" data-entity-id="6531" id="section-6531" class="paragraph paragraph--type--text paragraph--view-mode--default" > <pin-paragraph theme='general' variant='' > <div><p>To help you see ads you’re more likely to be interested in, Pinterest or a company advertising on Pinterest may use information about your off-Pinterest activity to personalize the ads you see.</p> <p>For example:</p> <pin-list theme="general" slotname="67b3a1f9473750.66586162" variant><li slot="67b3a1f9473750.66586162">A company advertising on Pinterest might share a list of customer email addresses with us. And if their customers are on Pinterest, we can show them more relevant ads.</li><li slot="67b3a1f9473750.66586162">They can use a Pinterest tag on their website, or send us information from their mobile app, to help us understand who’s visited or made purchases on their site or app. We can use that information to show ads to the right people on Pinterest. For instance, this way you might get an ad for a pair of shoes you checked out, but didn’t buy.</li></pin-list> <pin-heading theme="general" level="3" levelstyle="heading3">Opt out of personalized ads on Pinterest</pin-heading> </div> </pin-paragraph> </div> </div> <div> <div data-entity-type="device_specific" data-entity-id="15896" id="section-15896" class="paragraph paragraph--type--device-specific paragraph--view-mode--default" > <pin-device-specific items='[{"device":"Web"},{"device":"Android"},{"device":"iOS"}]' theme="general" > <pin-paragraph slot="web" theme="general"> <div> <div> <div data-entity-type="text" data-entity-id="15886" id="section-15886" class="paragraph paragraph--type--text paragraph--view-mode--default" > <pin-paragraph theme='general' variant='' > <div><pin-list theme="general" slotname="67b3a1f94b2521.02471313" ordered="1" variant><li slot="67b3a1f94b2521.02471313">Log in to your <pin-link type="primary" linkurl="http://pinterest.com/login" arialabel="Pinterest account" active="1" theme="general">Pinterest account</pin-link></li><li slot="67b3a1f94b2521.02471313">Click  <span class="icon--chevron-down" aria-label="the chevron-down icon" role="img"><span class="visually-hidden">the chevron-down icon</span> </span>  at the top-right corner</li><li slot="67b3a1f94b2521.02471313">Click <strong>Settings</strong></li><li slot="67b3a1f94b2521.02471313">Click <strong>Privacy and data</strong></li><li slot="67b3a1f94b2521.02471313">Uncheck the box next to <strong>Use of partner info</strong></li><li slot="67b3a1f94b2521.02471313">Click <strong>Save</strong></li></pin-list> </div> </pin-paragraph> </div> </div> </div> </pin-paragraph> <pin-paragraph slot="android" theme="general"> <div> <div> <div data-entity-type="text" data-entity-id="15881" id="section-15881" class="paragraph paragraph--type--text paragraph--view-mode--default" > <pin-paragraph theme='general' variant='' > <div><pin-list theme="general" slotname="67b3a1f94d3374.02048722" ordered="1" variant><li slot="67b3a1f94d3374.02048722">Open the Pinterest app on your device and log into your Pinterest account</li><li slot="67b3a1f94d3374.02048722">Tap your profile picture at the bottom right to go to your profile, then tap your profile photo at the top-left to go to your settings <ul> <li>If you have a business account, you’ll tap  <span class="icon--ellipsis" aria-label="the ellipsis icon" role="img"><span class="visually-hidden">the ellipsis icon</span> </span>  at the top-right corner and then select <strong>Settings</strong></li> </ul> </li><li slot="67b3a1f94d3374.02048722">Tap <strong>Settings</strong></li><li slot="67b3a1f94d3374.02048722">Tap <strong>Privacy and data</strong></li><li slot="67b3a1f94d3374.02048722">Toggle the switch next to <strong>Use of partner info</strong></li></pin-list> <p>Your changes will save automatically.</p> </div> </pin-paragraph> </div> </div> </div> </pin-paragraph> <pin-paragraph slot="ios" theme="general"> <div> <div> <div data-entity-type="text" data-entity-id="15891" id="section-15891" class="paragraph paragraph--type--text paragraph--view-mode--default" > <pin-paragraph theme='general' variant='' > <div><pin-list theme="general" slotname="67b3a1f94f46b8.30297737" ordered="1" variant><li slot="67b3a1f94f46b8.30297737">Open the Pinterest app on your device and log into your Pinterest account</li><li slot="67b3a1f94f46b8.30297737">Tap your profile picture at the bottom right to go to your profile, then tap your profile photo at the top-left to go to your settings <ul> <li>If you have a business account, you’ll tap  <span class="icon--ellipsis" aria-label="the ellipsis icon" role="img"><span class="visually-hidden">the ellipsis icon</span> </span>  at the top-right corner and then select <strong>Settings</strong></li> </ul> </li><li slot="67b3a1f94f46b8.30297737">Tap <strong>Settings</strong></li><li slot="67b3a1f94f46b8.30297737">Tap <strong>Privacy and data</strong></li><li slot="67b3a1f94f46b8.30297737">Toggle the switch next to <strong>Use of partner info</strong></li></pin-list> <p>Your changes will save automatically.</p> </div> </pin-paragraph> </div> </div> </div> </pin-paragraph> </pin-device-specific> </div> </div> <div> <div data-entity-type="text" data-entity-id="15901" id="section-15901" class="paragraph paragraph--type--text paragraph--view-mode--default" > <pin-paragraph theme='general' variant='' > <div><p>Please note that this setting does not apply to information about <pin-link type="primary" linkurl="https://help.pinterest.com/article/shopping-with-pinterest" arialabel="purchases you initiate" active="1" theme="general">purchases you initiate</pin-link> on Pinterest.</p> <pin-heading theme="general" level="3" levelstyle="heading3">Update data sharing preferences off Pinterest</pin-heading> <p><span>Below are other options that allow you to control how data from a browser or mobile device is used for ads personalization by Pinterest and other ad services. Keep in mind each control only applies to data from the browser or device you implement it on. </span></p> <p><span>If you want to opt out of all Pinterest ad personalization using your off-Pinterest activity, use your Pinterest account settings as described above</span></p> <pin-heading theme="general" level="3" levelstyle="heading3">Update web activity preferences</pin-heading> <p><span>Pinterest adheres to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising and provides an opt out on the DAA’s consumer choice tool at </span><pin-link type="primary" linkurl="http://optout.aboutads.info/" arialabel="optout.aboutads.info" active="1" theme="general">optout.aboutads.info</pin-link><span>. On that site you can opt out of the use of information that Pinterest collects about your web browsing activity for the purpose of showing you targeted ads.</span></p> <p><em><span>Note: When you opt out on aboutads.info, your choice there only applies to information the Pinterest tag collects from the browser you use to opt out. It does not apply to mobile apps or any other browsers you may use. Also note that if you clear your cookies, you’ll have to opt out again.</span></em></p> <pin-heading theme="general" level="3" levelstyle="heading3">Update mobile apps preferences</pin-heading> <p><span>iOS and Android devices also offer choices that are specific to those platforms. We summarize those choices below, but please read those disclosures in detail </span></p> <p><span>If you wish to opt out, you should use these settings, and remember that your choice only applies to the device on which you opt out. If you want to opt out of multiple devices, you need to opt out separately on each one.</span></p> <p><span><strong>Android</strong></span></p> <p><span>Android devices have a resettable advertising identifier that Pinterest and other companies use to target ads based on the apps you use. Android devices allow you to opt out of the use of this identifier for purposes of showing you targeted ads. Visit </span><pin-link type="primary" linkurl="https://support.google.com/android/answer/13720755" arialabel="Android’s help center" active="1" theme="general">Android’s help center</pin-link><span> to learn more. </span></p> <p><span><strong>iOS</strong></span></p> <p><span>On any device with iOS version 14.5 or above, an app is required to ask permission to use information it receives about your activity from other companies’ apps and websites on that device, if it uses the information for advertising. Visit </span><pin-link type="primary" linkurl="https://support.apple.com/102420" arialabel="Apple’s help center" active="1" theme="general">Apple’s help center</pin-link><span> to learn more.</span></p> <p><span><strong>On Pinterest</strong></span></p> <pin-list theme="general" slotname="67b3a1f952a302.07313139" variant><li slot="67b3a1f952a302.07313139"><span>If you select “Allow” tracking, this helps personalize your ads experience and improve which ads you see. </span></li><li slot="67b3a1f952a302.07313139"><span>If you select “Ask App Not to Track”, your ads will be less personalized. Advertisers may still send us this activity information. We will only use this information for advertising after we’ve removed or combined it with other information so it’s no longer connected to you.</span></li></pin-list> </div> </pin-paragraph> </div> </div> </div> <div> <pin-heading level="2" levelstyle="heading3" data-entity-id="20731" id="section-20731" sourceTitle="Have thoughts on ads?" > Have thoughts on ads? </pin-heading> <pin-button data-cta-id=20731 class="cta" href="/en/landing/promoted-pins-feedback" sourceTitle="Send us feedback" type="primary" arialabel="Have thoughts on ads?" data-js-focus-visible="" spacer="XXXXL" theme="general" > Send us feedback </pin-button> </div> </article> </main> <pin-topic-nav theme="general" slot="sidebar" heading="Other articles" items='[{"topic":"Account privacy","active":false,"articles":[{"text":"Update your search privacy","link":"\/en\/article\/update-your-search-privacy","active":false,"source_title":"Update your search privacy"},{"text":"Block or unblock 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