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</div> </div> </div> </div> <div class="elementor-element elementor-element-4b354e4 elementor-widget elementor-widget-post-info" data-id="4b354e4" data-element_type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-32e6d9d elementor-inline-item" itemprop="author"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author"> <span class="elementor-post-info__item-prefix">By</span> TinyURL Marketing </span> </li> <li class="elementor-icon-list-item elementor-repeater-item-188eb47 elementor-inline-item" itemprop="datePublished"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date"> <time>September 23, 2024</time> </span> </li> </ul> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-51219b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="51219b6" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21ae649" data-id="21ae649" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c4f21c0 elementor-widget elementor-widget-template" data-id="c4f21c0" data-element_type="widget" data-widget_type="template.default"> <div class="elementor-widget-container"> <div class="elementor-template"> <div data-elementor-type="section" data-elementor-id="3074" class="elementor elementor-3074 elementor-location-single" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-52255092 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="52255092" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69d92fb3" data-id="69d92fb3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6ca42ef6 elementor-widget elementor-widget-breadcrumbs" data-id="6ca42ef6" data-element_type="widget" id="tu-breadcrumb" data-widget_type="breadcrumbs.default"> <div class="elementor-widget-container"> <p id="breadcrumbs"><span><span><a href="https://tinyurl.com/blog/">Blog</a></span> / <span><a href="https://tinyurl.com/blog/category/marketing-channels-strategies/">Marketing Channels & Strategies</a></span> / <span class="breadcrumb_last" aria-current="page">Email Marketing Campaigns: How to Improve them with Shortened URLs</span></span></p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> <div class="elementor-element elementor-element-36facd8 elementor-widget elementor-widget-progress-tracker" data-id="36facd8" data-element_type="widget" data-settings="{"direction":"ltr","relative_to":"post_content","sticky":"top","sticky_parent":"yes","sticky_offset_tablet":70,"sticky_offset_mobile":50,"type":"horizontal","sticky_on":["desktop","tablet","mobile"],"sticky_offset":0,"sticky_effects_offset":0,"sticky_anchor_link_offset":0}" data-widget_type="progress-tracker.default"> <div class="elementor-widget-container"> <div class="elementor-scrolling-tracker elementor-scrolling-tracker-horizontal elementor-scrolling-tracker-alignment-"> <div class="current-progress"> <div class="current-progress-percentage"></div> </div> </div> </div> </div> <div class="elementor-element elementor-element-3af5480 tu-post-content elementor-widget__width-initial elementor-widget elementor-widget-theme-post-content" data-id="3af5480" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p style="font-size:16px">We’ve certainly a lot to say about how URL shorteners can boost your marketing efforts, from boosting click-through rates for emails to improving your branding through personalized domains.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">So it’s probably no surprise when we say that even strategic email campaigns can benefit from shortened URLs. In today’s post, we’ll look at how the benefits of shortened URLs extend to your organized <a href="https://tinyurl.com/blog/tinyurl-intro-email-marketing/" target="_blank" rel="noreferrer noopener">email marketing</a> efforts, and how they help your campaigns achieve their objectives.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" style="font-size:26px"><strong>What are <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Email Marketing Campaigns</mark>?</strong></h2> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Before we begin, let’s clarify what we mean by “email marketing campaign.” An email marketing campaign is a series of emails that share a common, metric-driven goal. Usually, these goals are based around generating leads or sales, but they can also be geared towards building relationships or fostering loyalty.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Email marketing campaigns are typically organized into three parts.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">The first part is the mailing list itself. This is the group of people who will receive your campaign emails.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">The second part is the email campaign content. This is the series of messages that you’ll be sending out as part of your campaign.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">The third and final part is the email marketing campaign schedule. This is the timeline of activity, including dates for sending emails, sending follow-ups, and analyzing results.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">As you might imagine given the term, <em>campaign</em>, email marketing campaigns involve multiple emails sent in a specific order over time. Your leads might receive either a sequence of emails with a beginning, middle, and end; or they might receive an array of different approaches like a generic cold open, then an informative email, and then a discount offer.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Different campaigns can have different goals. They’ve been deployed to do everything from generating new customers, contacting leads who have dropped off (ex. those who abandoned their carts), and upsell services to customers who’ve completed purchases in the past.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Email marketing campaigns can be tremendously effective, now matter what the seeming dominance of social media and direct messaging apps might lead you to believe. They can lead to <a href="https://www.statista.com/statistics/804656/email-roi-perception/">ROI of as much as $36</a> for every dollar spent, which is vastly more profitable than many other marketing approaches. </p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">They also represent a direct line of communication with your consumers—and with an average email <a href="https://blog.hubspot.com/sales/average-email-open-rate-benchmark">open rate of 20.94%</a> across all industries, it’s clear that people are reading!</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <figure class="wp-block-video"><video autoplay loop muted src="https://tinyurl.com/site/wp-content/uploads/2022/10/Blog12_Image1.mp4" playsinline></video></figure> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" style="font-size:26px"><strong>How Do <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Shortened URLs</mark> Help Email Marketing Campaigns?</strong></h2> <p style="font-size:16px">So what’s the secret sauce behind shortened URLs that helps drive email marketing campaign success? It’s a combination of just about everything, really.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">1. They help you deliver experiences, not junk mail</h3> <p style="font-size:16px">The secret to ensuring that your subscribers appreciate your marketing communications is to design them as experiences. That doesn’t just mean providing one good email, but a whole ecosystem of consistently high-quality emails that deliver your message in an engaging fashion.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">One of the worst offenders when it comes to junk mail is URL clutter. A long, ugly URL can immediately turn off even the most interested recipient. A short, clean, and branded URL tells your subscribers that you care about delivering a quality experience—and that’s exactly the kind of message you want to send with your email marketing campaign.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">For instance, try <strong><em>hovering over</em></strong> the two links in the samples below:</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-text-align-center" style="font-size:16px">“We’re the go-to name in sportswear. <a href="http://example.com/store/sports/sportswear/id_23423492sdf2s&utm_source=social&utm_medium=facebook&utm_content=post" title="">Check out our website</a> for an exclusive offer!”</p> <div style="height:16px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-text-align-center" style="font-size:16px">“We’re the go-to name in sportswear. <a href="http://example.com/summer-sports-sale" title="">Check out our website</a> for an exclusive offer!”</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <div style="height:0px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">The eye is naturally drawn to movement, so when that URL preview shows up on the bottom-left half of the screen, you can bet your readers are taking notice–and likely making snap judgments given what they see.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">2. They build trust with your email readers</h3> <p style="font-size:16px">Trust is one of the biggest barriers to success in email marketing – and part of what makes it a potentially risky strategy. After all, people are bombarded with emails every day, many of which are scams, phishing attempts, or plain unreadable and annoying attempts at selling you something.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <figure class="wp-block-video"><video autoplay loop muted src="https://tinyurl.com/site/wp-content/uploads/2022/10/Blog12_Image2.mp4" playsinline></video></figure> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Long, confusing links are a huge turnoff for email recipients. They look spammy, and can quickly erode any trust that your recipients have in you or your brand.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">On the other hand, shortened URLs give your emails a clean, polished look that instills confidence in your readers and encourages them to click through. They also help set expectations if they’re designed well, giving a quick preview for your subscribers of what they’re actually clicking on.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Even better are customized domains, which can further reinforce your brand and build trust with your audience. Equipping all of your campaign links with <a href="https://tinyurl.com/app/branded">TinyURL’s branded domains</a> provides a sense of trustworthy consistency that’ll help you secure those clicks and keep your subscribers reading.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">3. You can excite your readers with compelling CTAs</h3> <p style="font-size:16px">When running email marketing campaigns, it can be difficult to stick the landing. You’ve spent all this time writing great content, but if your call-to-action (CTA) isn’t optimized, all that effort may go to waste.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Compelling CTAs are essential to email marketing success, but crafting the perfect CTA is easier said than done. In order to maximize your click-through rate (CTR), you need to find that sweet spot between being too pushy and not pushy enough.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Fortunately, shortened URLs can help. By keeping your CTAs short, sweet, and to the point, you can make it easy for your recipients to understand what you’re offering and why they should care. No one wants to click on a CTA that’s confusing or unclear – but with a shortened URL, you can be sure that your readers will always know exactly where they’re going.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">4. They help you be more subtle when tracking traffic</h3> <p style="font-size:16px">Email marketing can be a great way to drive traffic to your website – but it’s not always the best option for tracking that traffic. Long, ugly links with a bunch of parameters tacked on the end are both unsightly, and a big red flag that your content is designed with sales (instead of great user experience) in mind.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <figure class="wp-block-video"><video autoplay loop muted src="https://tinyurl.com/site/wp-content/uploads/2022/10/Blog12_Image3.mp4" playsinline></video></figure> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Unfortunately, these parameters (known as <a rel="noreferrer noopener" href="https://buffer.com/library/utm-guide/" target="_blank">UTM tags</a>) are pretty much the only convenient way to track how your email marketing campaign is performing, beyond the relatively simplistic information you get out of the box from Google Analytics. So what’s a marketer to do?</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">The answer, of course, is URL shorteners. By hiding your tag-loaded links behind a shortened slug, you’ll be able to track your traffic without sacrificing the look and feel of your email. Plus, URL shorteners like TinyURL come with campaign monitoring and analytics tools that can provide you with additional real-time insights into your email marketing campaign performance.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">5. They let you keep your links tidy (and readable) on mobile</h3> <p style="font-size:16px">It’s no secret that more and more people are reading their email on mobile devices, which poses a challenge for marketers. Mobile screens are small, which means there’s only so much real estate to work with when crafting your message.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Long, unwieldy URLs can quickly eat up valuable space on a mobile screen, making your email difficult to read and navigate. Shortened links, on the other hand, take up far less space and are much easier on the eyes – not to mention the thumbs.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" style="font-size:26px"><strong>Conclusion: Run <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">Better Campaigns</mark> with <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-cyan-blue-color">TinyURL</mark></strong></h2> <p style="font-size:16px">There’s no doubt about it – shortened URLs can be a powerful asset for any email marketing campaign. From building trust and confidence to improving click-through rates, using a URL shortening service can help you take your campaigns to the next level.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">And with TinyURL, things can get even better. Our branded and customized links allow you to give your email campaigns a sense of personality, with custom domains that you can choose for each brand, or even each campaign individually.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Plus, our campaign monitoring and analytics features allow you to see how your email marketing campaigns are doing, with deep insights into the geographical origin and device type of all your traffic, as well as into your user journeys. </p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Ready to get started? Check out our <a href="https://tinyurl.com/app/pricing">pricing options</a> today and sign up! Or, contact us for custom packages tailored to your needs.  </p> <p></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3397e0b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3397e0b" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63ef862" data-id="63ef862" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-e28073d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e28073d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fdf17a3" data-id="fdf17a3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e9e3296 elementor-widget elementor-widget-heading" data-id="e9e3296" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Explore More Articles</h3> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49bcf08" data-id="49bcf08" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-05879a1 elementor-widget elementor-widget-heading" data-id="05879a1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h6 class="elementor-heading-title elementor-size-default"><a href="https://tinyurl.com/blog">View All</a></h6> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-45a63a8 elementor-posts--align-left elementor-posts__hover-none card-grid__widget elementor-grid-tablet-1 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts" data-id="45a63a8" data-element_type="widget" id="card-grid-blog" data-settings="{"cards_row_gap":{"unit":"px","size":80,"sizes":[]},"cards_row_gap_mobile":{"unit":"px","size":40,"sizes":[]},"cards_columns_tablet":"1","cards_columns":"3","cards_columns_mobile":"1","cards_row_gap_tablet":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.cards"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid"> <article class="elementor-post elementor-grid-item post-3764 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-channels-strategies tag-affiliate-marketing"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://tinyurl.com/blog/affiliate-marketing-programs/" tabindex="-1" ><div class="elementor-post__thumbnail"><img width="2560" height="1097" src="https://tinyurl.com/blog/wp-content/uploads/2024/10/Hero_Top-Seven-Affiliate-Marketing-Programs-for-Beginners-2024-scaled.webp" class="attachment-full size-full wp-image-4441" alt="Image of a person live-selling products in front of a DSLR camera. Overlaid are icons representing links." decoding="async" srcset="https://tinyurl.com/blog/wp-content/uploads/2024/10/Hero_Top-Seven-Affiliate-Marketing-Programs-for-Beginners-2024-scaled.webp 2560w, https://tinyurl.com/blog/wp-content/uploads/2024/10/Hero_Top-Seven-Affiliate-Marketing-Programs-for-Beginners-2024-300x129.webp 300w, https://tinyurl.com/blog/wp-content/uploads/2024/10/Hero_Top-Seven-Affiliate-Marketing-Programs-for-Beginners-2024-1024x439.webp 1024w, https://tinyurl.com/blog/wp-content/uploads/2024/10/Hero_Top-Seven-Affiliate-Marketing-Programs-for-Beginners-2024-768x329.webp 768w, https://tinyurl.com/blog/wp-content/uploads/2024/10/Hero_Top-Seven-Affiliate-Marketing-Programs-for-Beginners-2024-1536x658.webp 1536w, https://tinyurl.com/blog/wp-content/uploads/2024/10/Hero_Top-Seven-Affiliate-Marketing-Programs-for-Beginners-2024-2048x878.webp 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /></div></a> <div class="elementor-post__badge">Marketing Channels & Strategies</div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://tinyurl.com/blog/affiliate-marketing-programs/" > Top Seven Affiliate Marketing Programs for Beginners [2025] </a> </h3> <div class="elementor-post__excerpt"> <p>This guide walks you through the top affiliate marketing programs made especially for beginners, focusing on their user-friendliness, </div> <a class="elementor-post__read-more" href="https://tinyurl.com/blog/affiliate-marketing-programs/" aria-label="Read more about Top Seven Affiliate Marketing Programs for Beginners [2025]" tabindex="-1" > Learn More </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-3760 post type-post status-publish format-standard has-post-thumbnail hentry category-link-management category-marketing-channels-strategies tag-affiliate-marketing"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://tinyurl.com/blog/how-to-create-an-affiliate-link/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" width="2560" height="1097" src="https://tinyurl.com/blog/wp-content/uploads/2024/10/Hero_How-To-Create-an-Affiliate-Link-Complete-Guide-for-2024-scaled.webp" class="attachment-full size-full wp-image-4431" alt="Image of a person live-selling a feature in front of a tablet computer. Overlaid is an example of a shortened, branded affiliate link." decoding="async" srcset="https://tinyurl.com/blog/wp-content/uploads/2024/10/Hero_How-To-Create-an-Affiliate-Link-Complete-Guide-for-2024-scaled.webp 2560w, https://tinyurl.com/blog/wp-content/uploads/2024/10/Hero_How-To-Create-an-Affiliate-Link-Complete-Guide-for-2024-300x129.webp 300w, https://tinyurl.com/blog/wp-content/uploads/2024/10/Hero_How-To-Create-an-Affiliate-Link-Complete-Guide-for-2024-1024x439.webp 1024w, https://tinyurl.com/blog/wp-content/uploads/2024/10/Hero_How-To-Create-an-Affiliate-Link-Complete-Guide-for-2024-768x329.webp 768w, https://tinyurl.com/blog/wp-content/uploads/2024/10/Hero_How-To-Create-an-Affiliate-Link-Complete-Guide-for-2024-1536x658.webp 1536w, https://tinyurl.com/blog/wp-content/uploads/2024/10/Hero_How-To-Create-an-Affiliate-Link-Complete-Guide-for-2024-2048x878.webp 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /></div></a> <div class="elementor-post__badge">Link Management</div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://tinyurl.com/blog/how-to-create-an-affiliate-link/" > How To Create an Affiliate Link: Complete Guide for 2025 </a> </h3> <div class="elementor-post__excerpt"> <p>Whether you’re new to affiliate marketing or a pro, our guide walks you through the process step-by-step, ensuring </div> <a class="elementor-post__read-more" href="https://tinyurl.com/blog/how-to-create-an-affiliate-link/" aria-label="Read more about How To Create an Affiliate Link: Complete Guide for 2025" tabindex="-1" > Learn More </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-3762 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics-performance-insights category-url-101 tag-link-analytics"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://tinyurl.com/blog/tracking-url/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" width="2560" height="1097" src="https://tinyurl.com/blog/wp-content/uploads/2025/02/Hero_What-Is-a-Tracking-URL_-Why-It-Matters-and-How-It-Works-scaled.webp" class="attachment-full size-full wp-image-4415" alt="Image of a person using a laptop, tracking geographic link performance data." decoding="async" srcset="https://tinyurl.com/blog/wp-content/uploads/2025/02/Hero_What-Is-a-Tracking-URL_-Why-It-Matters-and-How-It-Works-scaled.webp 2560w, https://tinyurl.com/blog/wp-content/uploads/2025/02/Hero_What-Is-a-Tracking-URL_-Why-It-Matters-and-How-It-Works-300x129.webp 300w, https://tinyurl.com/blog/wp-content/uploads/2025/02/Hero_What-Is-a-Tracking-URL_-Why-It-Matters-and-How-It-Works-1024x439.webp 1024w, https://tinyurl.com/blog/wp-content/uploads/2025/02/Hero_What-Is-a-Tracking-URL_-Why-It-Matters-and-How-It-Works-768x329.webp 768w, https://tinyurl.com/blog/wp-content/uploads/2025/02/Hero_What-Is-a-Tracking-URL_-Why-It-Matters-and-How-It-Works-1536x658.webp 1536w, https://tinyurl.com/blog/wp-content/uploads/2025/02/Hero_What-Is-a-Tracking-URL_-Why-It-Matters-and-How-It-Works-2048x878.webp 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /></div></a> <div class="elementor-post__badge">Analytics & Performance Insights</div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://tinyurl.com/blog/tracking-url/" > What Is a Tracking URL? Why It Matters and How It Works </a> </h3> <div class="elementor-post__excerpt"> <p>This article offers a close look at how URL tracking can power your digital campaigns, why they’re essential </div> <a class="elementor-post__read-more" href="https://tinyurl.com/blog/tracking-url/" aria-label="Read more about What Is a Tracking URL? Why It Matters and How It Works" tabindex="-1" > Learn More </a> </div> </div> </article> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e2724da elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e2724da" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5587e15" data-id="5587e15" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8778f22 elementor-hidden-mobile elementor-widget elementor-widget-heading" data-id="8778f22" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Explore More Topics</h2> </div> </div> <div class="elementor-element elementor-element-5ebc8ca elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading" data-id="5ebc8ca" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Explore More Topics</h3> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7f604c0 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="7f604c0" data-element_type="section"> <div class="elementor-container elementor-column-gap-custom"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3115b7b" data-id="3115b7b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ce5ecb6 elementor-widget elementor-widget-tu-button-widget" data-id="ce5ecb6" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="Link Management" data-severity="primary" data-is-outlined="1" data-is-disabled="0" data-is-block="1" data-size="large" data-icon-class="" data-icon-position="start" data-link="https://tinyurl.com/blog/category/link-management/" > </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0ce99e5" data-id="0ce99e5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-55fcb8f elementor-widget elementor-widget-tu-button-widget" data-id="55fcb8f" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="Marketing Channels & Strategies" data-severity="primary" data-is-outlined="1" data-is-disabled="0" data-is-block="1" data-size="large" data-icon-class="" data-icon-position="start" data-link="https://tinyurl.com/blog/category/marketing-channels-strategies/" > </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b609b7e" data-id="b609b7e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4274555 elementor-widget elementor-widget-tu-button-widget" data-id="4274555" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="Analytics & Performance Insights" data-severity="primary" data-is-outlined="1" data-is-disabled="0" data-is-block="1" data-size="large" data-icon-class="" data-icon-position="start" data-link="https://tinyurl.com/blog/category/analytics-performance-insights/" > </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-302de47 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="302de47" data-element_type="section"> <div class="elementor-container elementor-column-gap-custom"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-ae45ba7" data-id="ae45ba7" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-68de0a2" data-id="68de0a2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1410689 elementor-widget elementor-widget-tu-button-widget" data-id="1410689" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="Branding & Content Strategy" data-severity="primary" data-is-outlined="1" data-is-disabled="0" data-is-block="1" data-size="large" data-icon-class="" data-icon-position="start" data-link="https://tinyurl.com/blog/category/branding-content-strategy/" > </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-60be7a3" data-id="60be7a3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4402906 elementor-widget elementor-widget-tu-button-widget" data-id="4402906" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="URL 101" data-severity="primary" data-is-outlined="1" data-is-disabled="0" data-is-block="1" data-size="large" data-icon-class="" data-icon-position="start" data-link="https://tinyurl.com/blog/category/url-101/" > </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-c6cb71c" data-id="c6cb71c" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div data-elementor-type="footer" data-elementor-id="533" class="elementor elementor-533 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-1334f10b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1334f10b" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c9dc87a" data-id="3c9dc87a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-633de0bb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="633de0bb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-71bc374f" data-id="71bc374f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2a1eae13 elementor-widget elementor-widget-heading" data-id="2a1eae13" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Ready for shorter, smarter links?</h3> </div> </div> <div class="elementor-element elementor-element-30627ef4 elementor-widget elementor-widget-text-editor" data-id="30627ef4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Transform a long link into a short, trackable one using our platform. Create a free account or subscribe to one of the paid plans.</p> </div> </div> <div class="elementor-element elementor-element-347ae9c elementor-widget__width-auto elementor-hidden-mobile elementor-widget elementor-widget-tu-button-widget" data-id="347ae9c" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="View Plans" data-severity="white" data-is-outlined="" data-is-disabled="" data-is-block="" data-size="large" data-icon-class="" data-icon-position="end" data-link="https://tinyurl.com/app/pricing" > </div> </div> </div> <div class="elementor-element elementor-element-c867c09 elementor-widget__width-auto elementor-hidden-mobile elementor-widget elementor-widget-tu-button-widget" data-id="c867c09" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="Create Free Account" data-severity="primary" data-is-outlined="0" data-is-disabled="0" data-is-block="0" data-size="large" data-icon-class="" data-icon-position="start" data-link="https://tinyurl.com/app/register" > </div> </div> </div> <div class="elementor-element elementor-element-6ede855 elementor-widget__width-inherit blocked-button elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-tu-button-widget" data-id="6ede855" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="View Plans" data-severity="white" data-is-outlined="0" data-is-disabled="0" data-is-block="1" data-size="large" data-icon-class="" data-icon-position="start" data-link="https://tinyurl.com/app/pricing" > </div> </div> </div> <div class="elementor-element elementor-element-a384e4a elementor-widget__width-inherit blocked-button elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-tu-button-widget" data-id="a384e4a" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="Create Free Account" data-severity="primary" data-is-outlined="0" data-is-disabled="0" data-is-block="1" data-size="large" data-icon-class="" data-icon-position="start" data-link="https://tinyurl.com/app/register" > </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4d612b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4d612b9" data-element_type="section" data-settings="{"background_background":"gradient"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-08a1631" data-id="08a1631" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7a4074c elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7a4074c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3cd04f0" data-id="3cd04f0" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bca976d elementor-widget elementor-widget-heading" data-id="bca976d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default">Features</h5> </div> </div> <div class="elementor-element elementor-element-fd96aa7 elementor-widget elementor-widget-spacer" data-id="fd96aa7" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-44af8f9 underline elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="44af8f9" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://tinyurl.com/app/features/link-management"> <span class="elementor-icon-list-text">Link Management</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://tinyurl.com/app/features/custom-links"> <span 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