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.55.45 1 1 1h3c.55 0 1-.45 1-1v-7h1.7c.46 0 .68-.57.33-.87L12.67 3.6c-.38-.34-.96-.34-1.34 0l-8.36 7.53c-.34.3-.13.87.33.87H5v7c0 .55.45 1 1 1h3c.55 0 1-.45 1-1z" fill="currentColor"></path></svg></a></li><li class="breadcrumbs__item"><span class="breadcrumbs__link">Products</span><meta itemprop="position" content="1"></li><li class="breadcrumbs__item"><span class="breadcrumbs__link">Web Analytics</span><meta itemprop="position" content="2"></li><li itemscope="" itemprop="itemListElement" itemtype="https://schema.org/ListItem" class="breadcrumbs__item breadcrumbs__item--active"><span class="breadcrumbs__link" itemprop="name">Overview</span><meta itemprop="position" content="3"></li></ul></nav><div class="tocCollapsible_ETCw theme-doc-toc-mobile tocMobile_ITEo"><button type="button" class="clean-btn tocCollapsibleButton_TO0P">On this page</button></div><div class="theme-doc-markdown markdown"><header><h1>Web Analytics Overview</h1></header> <p><a href="https://www.statsig.com/web-analytics" target="_blank" rel="noopener noreferrer">Web analytics</a> lets you track and watch key measures for your website easily. It is different from product analytics because it's simpler and more direct, making it great for marketers, web site maintainers, or anyone familiar with tools like Google Analytics.</p> <p>With Web Analytics and Statsig Dashboards you can easily gather insights such as number of visitors, views, sessions, how long sessions last, error rates, usage journey, and more.</p> <p><img decoding="async" loading="lazy" src="https://github.com/statsig-io/js-client/assets/74588208/9b581024-3739-402d-a62d-c91f76adc784" alt="image" class="img_ev3q"></p> <h1>Getting Started</h1> <p>Follow these simple steps to get started with Web Analytics.</p> <h2 class="anchor anchorWithStickyNavbar_LWe7" id="install-statsig-script-on-your-website">Install Statsig script on your website<a href="#install-statsig-script-on-your-website" class="hash-link" aria-label="Direct link to Install Statsig script on your website" title="Direct link to Install Statsig script on your website"></a></h2> <div class="codeBlockContainer_Ckt0 theme-code-block" style="--prism-color:#393A34;--prism-background-color:#f6f8fa"><div class="codeBlockContent_biex"><pre tabindex="0" class="prism-code language-text codeBlock_bY9V thin-scrollbar" style="color:#393A34;background-color:#f6f8fa"><code class="codeBlockLines_e6Vv"><span class="token-line" style="color:#393A34"><span class="token plain"><script src="https://cdn.jsdelivr.net/npm/@statsig/js-client@3/build/statsig-js-client+session-replay+web-analytics.min.js?apikey=[YOUR_CLIENT_KEY]"></script></span><br></span></code></pre><div class="buttonGroup__atx"><button type="button" aria-label="Copy code to clipboard" title="Copy" class="clean-btn"><span class="copyButtonIcons_eSgA" aria-hidden="true"><svg viewBox="0 0 24 24" class="copyButtonIcon_y97N"><path fill="currentColor" d="M19,21H8V7H19M19,5H8A2,2 0 0,0 6,7V21A2,2 0 0,0 8,23H19A2,2 0 0,0 21,21V7A2,2 0 0,0 19,5M16,1H4A2,2 0 0,0 2,3V17H4V3H16V1Z"></path></svg><svg viewBox="0 0 24 24" class="copyButtonSuccessIcon_LjdS"><path fill="currentColor" d="M21,7L9,19L3.5,13.5L4.91,12.09L9,16.17L19.59,5.59L21,7Z"></path></svg></span></button></div></div></div> <p>Get YOUR_CLIENT_KEY from Project Settings -> Keys & Environments. Reveal the Client API Key, copy, and paste it over the [YOUR-API-KEY] in the snippet above</p> <p><img decoding="async" loading="lazy" src="https://github.com/statsig-io/js-client/assets/74588208/0180a38a-2b3d-43c6-aa8e-4ea04c8ac751" alt="image" class="img_ev3q"></p> <h2 class="anchor anchorWithStickyNavbar_LWe7" id="release-your-changes">Release your changes<a href="#release-your-changes" class="hash-link" aria-label="Direct link to Release your changes" title="Direct link to Release your changes"></a></h2> <p>Once your changes are live, you'll start to see the events flowing in your metrics page: <a href="https://console.statsig.com/metrics/events" target="_blank" rel="noopener noreferrer">https://console.statsig.com/metrics/events</a></p> <h1>Event Capture</h1> <p>Out of the box, autocapture includes:</p> <ul> <li>Click events with click target info, current page url <code>auto_capture::click</code></li> <li>Page View Events with page url and query string values <code>auto_capture::page_view</code></li> <li>Form Submission Events <code>auto_capture::form_submit</code></li> <li>Page Performance data <code>auto_capture::performance</code></li> </ul> <p>For more in-depth breakdown of auto capture event data, refer to <a href="https://docs.statsig.com/guides/sidecar-experiments/measuring-experiments/#using-autocapture" target="_blank" rel="noopener noreferrer">Using Autocapture</a></p> <p>For single page apps, or for more complex scenarios, look up how to <a href="/client/javascript-sdk#event-logging">log events using Javascript</a>.</p> <p>You can also disable a subset of these events from the Statsig console under Project Settings > Auto Capture</p> <p><img decoding="async" loading="lazy" src="https://github.com/user-attachments/assets/1cba9cbc-9fbe-4024-9a7f-43184efc37b9" alt="screenshot_2024-09-16_at_8 05 21___am" class="img_ev3q"></p> <h1>Exploring using Metrics Explorer</h1> <p>In <a href="https://console.statsig.com/metrics/explore" target="_blank" rel="noopener noreferrer">Metrics Explorer</a>, you can dig deeper and explore your events by using complex filters and dimensions. You can then explore your analysis to your dashboard.</p> <p>More information on using Metrics Explorer like <a href="/product-analytics/overview">Funnels and Retention is here</a>.</p> <p><img decoding="async" loading="lazy" src="https://github.com/statsig-io/js-client/assets/74588208/f4ed6f2c-79ce-4e47-ba6d-8dbe69978cc0" alt="image" class="img_ev3q"></p> <p>You can see some example autocapture event details <a href="/guides/sidecar-experiments/measuring-experiments">here</a>.</p> <h1>Advanced Setup</h1> <p>If you need to add additional configurations, metadata about the user, or want to access the full <code>StatsigClient</code> to check feature gates and experiments or log events, you can used the advanced setup. The script tag above will automatically initialize the SDK, but if you remove your SDK key you can manually configure your integration.</p> <div style="overflow:hidden"><pre tabindex="0" class="codeBlockStandalone_MEMb thin-scrollbar codeBlockContainer_Ckt0 theme-code-block" style="--prism-color:#393A34;--prism-background-color:#f6f8fa"><code class="codeBlockLines_e6Vv"><div style="text-align:center;padding:50px 0px 50px 0px">...</div></code></pre></div></div><footer class="theme-doc-footer docusaurus-mt-lg"><div class="row margin-top--sm theme-doc-footer-tags-row"><div class="col"><b>Tags:</b><ul class="tags_jXut padding--none margin-left--sm"><li class="tag_QGVx"><a class="tag_zVej tagRegular_sFm0" href="/tags/statsig-cloud">Statsig Cloud</a></li></ul></div></div><div class="row margin-top--sm theme-doc-footer-edit-meta-row"><div class="col"><a href="https://github.com/statsig-io/docs/edit/main/docs/webanalytics/overview.mdx" target="_blank" rel="noopener noreferrer" class="theme-edit-this-page"><svg fill="currentColor" height="20" width="20" viewBox="0 0 40 40" class="iconEdit_Z9Sw" aria-hidden="true"><g><path d="m34.5 11.7l-3 3.1-6.3-6.3 3.1-3q0.5-0.5 1.2-0.5t1.1 0.5l3.9 3.9q0.5 0.4 0.5 1.1t-0.5 1.2z m-29.5 17.1l18.4-18.5 6.3 6.3-18.4 18.4h-6.3v-6.2z"></path></g></svg>Edit this page</a></div><div class="col lastUpdated_JAkA"><span class="theme-last-updated">Last updated<!-- --> on <b><time datetime="2025-01-29T04:57:47.000Z" itemprop="dateModified">Jan 29, 2025</time></b></span></div></div></footer></article><nav class="pagination-nav docusaurus-mt-lg" aria-label="Docs pages"><a class="pagination-nav__link pagination-nav__link--prev" href="/insights"><div class="pagination-nav__sublabel">Previous</div><div class="pagination-nav__label">Insights</div></a><a class="pagination-nav__link pagination-nav__link--next" href="/session-replay/overview"><div class="pagination-nav__sublabel">Next</div><div class="pagination-nav__label">Overview</div></a></nav></div></div><div class="col col--3"><div class="tableOfContents_bqdL thin-scrollbar theme-doc-toc-desktop"><ul class="table-of-contents table-of-contents__left-border"><li><a href="#install-statsig-script-on-your-website" class="table-of-contents__link toc-highlight">Install Statsig script on your website</a></li><li><a href="#release-your-changes" class="table-of-contents__link toc-highlight">Release your changes</a></li></ul></div></div></div></div></main></div></div></div><footer class="footer footer--dark"><div class="container container-fluid"><div class="row footer__links"><div class="col footer__col"><div class="footer__title">Docs</div><ul class="footer__items clean-list"><li class="footer__item"><a class="footer__link-item" href="/">Getting Started</a></li><li class="footer__item"><a class="footer__link-item" href="/faq">FAQ</a></li></ul></div><div class="col footer__col"><div class="footer__title">More</div><ul class="footer__items clean-list"><li class="footer__item"><a href="https://statsig.com" target="_blank" rel="noopener noreferrer" class="footer__link-item">Statsig Home<svg width="13.5" height="13.5" aria-hidden="true" viewBox="0 0 24 24" class="iconExternalLink_nPIU"><path fill="currentColor" d="M21 13v10h-21v-19h12v2h-10v15h17v-8h2zm3-12h-10.988l4.035 4-6.977 7.07 2.828 2.828 6.977-7.07 4.125 4.172v-11z"></path></svg></a></li><li class="footer__item"><a href="https://statsig.com/blog" target="_blank" rel="noopener noreferrer" class="footer__link-item">Blog<svg width="13.5" height="13.5" aria-hidden="true" viewBox="0 0 24 24" class="iconExternalLink_nPIU"><path fill="currentColor" d="M21 13v10h-21v-19h12v2h-10v15h17v-8h2zm3-12h-10.988l4.035 4-6.977 7.07 2.828 2.828 6.977-7.07 4.125 4.172v-11z"></path></svg></a></li><li class="footer__item"><a href="https://statsig.com/slack" target="_blank" rel="noopener noreferrer" class="footer__link-item">Slack Community<svg width="13.5" height="13.5" aria-hidden="true" viewBox="0 0 24 24" class="iconExternalLink_nPIU"><path fill="currentColor" d="M21 13v10h-21v-19h12v2h-10v15h17v-8h2zm3-12h-10.988l4.035 4-6.977 7.07 2.828 2.828 6.977-7.07 4.125 4.172v-11z"></path></svg></a></li><li class="footer__item"><a href="https://github.com/statsig-io" target="_blank" rel="noopener noreferrer" class="footer__link-item">Code<svg width="13.5" height="13.5" aria-hidden="true" viewBox="0 0 24 24" class="iconExternalLink_nPIU"><path fill="currentColor" d="M21 13v10h-21v-19h12v2h-10v15h17v-8h2zm3-12h-10.988l4.035 4-6.977 7.07 2.828 2.828 6.977-7.07 4.125 4.172v-11z"></path></svg></a></li></ul></div></div><div class="footer__bottom text--center"><div class="footer__copyright">Copyright (c) 2025 Statsig, Inc. | Thanks Docusaurus</div></div></div></footer></div> </body> </html>