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Increasing net retention requires an innovative approach to CX

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class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 eSGwgQ Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 dwuRmD sc-ca1478c-0 ddSPwE"><a href="/blog/tags/article/" data-interaction-type="link-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 bcuiXw" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Linkstyle__LinkText-sc-1cm3ukq-0 iSSENB"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 18 16" fill="currentColor"><path d="M16.163.192c-3.424-.655-6.384.539-7.497 1.093C7.554.732 4.592-.449 1.169.192.49.308-.001.921-.001 1.62v11.802c0 .422.188.831.505 1.107s.737.393 1.141.32c3.005-.481 5.648.655 6.384 1.005.202.102.419.146.621.146s.434-.043.621-.146c.736-.364 3.395-1.501 6.384-1.005.404.073.823-.059 1.141-.32.346-.277.535-.685.535-1.122V1.605c0-.685-.491-1.296-1.17-1.413zM3.655 3.47c1.069.043 2.152.233 3.236.568a.917.917 0 0 1 .607 1.136.934.934 0 0 1-.881.627.814.814 0 0 1-.26-.043 10.443 10.443 0 0 0-2.788-.481.916.916 0 0 1-.866-.947c.029-.495.462-.904.954-.86zm0 2.913c1.069.043 2.152.233 3.236.568a.917.917 0 0 1 .607 1.136.934.934 0 0 1-.881.627.814.814 0 0 1-.26-.043 10.523 10.523 0 0 0-2.788-.481.916.916 0 0 1-.866-.947.927.927 0 0 1 .954-.859zm3.827 4.605a.91.91 0 0 1-.867.655.814.814 0 0 1-.26-.043 10.523 10.523 0 0 0-2.788-.481c-.491-.014-.881-.437-.866-.947s.448-.918.939-.874c1.069.043 2.152.233 3.236.568.491.131.751.641.607 1.122zm6.399.116c-.91.043-1.849.204-2.788.495a.893.893 0 0 1-1.127-.598.925.925 0 0 1 .607-1.151 12.711 12.711 0 0 1 3.236-.568c.549-.059.925.364.939.874s-.376.932-.867.947zm0-2.913c-.925.043-1.849.204-2.788.495-.086.029-.174.029-.26.029a.897.897 0 0 1-.867-.641.915.915 0 0 1 .607-1.136 12.711 12.711 0 0 1 3.236-.568c.549-.029.925.364.939.874s-.376.933-.867.947zm0-2.914c-.925.043-1.849.204-2.788.495-.086.029-.174.029-.26.029a.897.897 0 0 1-.867-.641.915.915 0 0 1 .607-1.136 12.711 12.711 0 0 1 3.236-.568c.549-.043.925.365.939.874s-.376.933-.867.947z"></path></svg>Article</span></a> <!-- -->•<!-- --> <!-- -->9 min read</h2><h1 class="Headingstyle__HeadingRoot-sc-150xww-0 czKALj">Increasing net retention requires an innovative approach to CX</h1><p class="Textstyle__TextRoot-sc-c9um69-0 gDyimz">See how leading software and cloud services companies are making a name for themselves by leaning into customer experience as a differentiator.</p><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">출처 Heather Wintermantel, Head of Global Customer Experience, Success Strategy &amp; Innovation</p><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">최종 업데이트: March 22, 2023</p><div class="Tagstyle__TagContainer-sc-1uuac66-3 ceUOVi"><a href="/blog/tags/customer-retention/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD Tagstyle__TagRoot-sc-1uuac66-1 cznLdD" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Tagstyle__TagText-sc-1uuac66-0 kjAPec">Customer retention</span></a></div><div class="SocialBlockstyle__SocialBlockRoot-sc-1ebt7cj-7 fDqkXl"><ul class="SocialBlockstyle__ListWrapper-sc-1ebt7cj-8 hAhnRj"><li class="SocialBlockstyle__ListItem-sc-1ebt7cj-9 bvObyx"><a target="_blank" href="https://twitter.com/intent/tweet?url=https://zdsk.co/3V8hOdg&amp;text=Increasing%20net%20retention%20requires%20an%20innovative%20approach%20to%20CX" class="SocialBlockstyle__Link-sc-1ebt7cj-10 kuXMXJ"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" 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style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%271104%27%20height=%27552%27/%3e"/></span><img alt="Woman wearing a headset sitting at a desk with dollar bills raining down all around her demonstrating how increasing net retention will make you more money" fetchpriority="high" src="https://d1eipm3vz40hy0.cloudfront.net/images/software-cloud-services-net-retention-hero.jpg" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/></span></span></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 qMACC"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 gOpaft Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 sc-2a79ddc4-1 bEEqbX cwLloB" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 dATmVw Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">There was a time when “<a target="_blank" rel="noopener noreferrer" href="https://review.firstround.com/growth-at-all-costs-is-perilous-this-is-how-to-scale-sales-sustainably" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">growth at all costs<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>” was the prevailing philosophy in tech. </p><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">But times are changing, and as a result of today’s economic climate, more software and cloud services companies are <a target="_blank" rel="noopener noreferrer" href="https://techcrunch.com/2022/06/02/investors-have-flipped-their-weighting-of-growth-versus-profitability/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">focusing on profitability instead of growth<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>. They are in protection mode. This drives a focus on quality customers rather than quantity, and a need to develop loyalty and reduce churn.</p><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">In this new paradigm, net retention is the name of the game, and software businesses that aim to achieve higher growth must put as much effort into caring for and expanding existing customers as they do into acquiring new ones.</p><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">To increase net retention, you need to give your customers a reason to stick around even when they could easily switch to another competitor (This is especially true in the SaaS universe). Customer experience is one factor that can help increase customer “<a target="_blank" rel="noopener noreferrer" href="https://www.uschamber.com/co/grow/marketing/what-is-customer-stickiness" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">stickiness<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>.”</p><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 czKALj">Why you should make customer experience part of your value proposition</h2><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">We know from our research that customer experience frequently <a target="_blank" rel="noopener noreferrer" href="/customer-experience-trends/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">sways purchasing decisions<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>.</p><ul class="Liststyle__UnorderedListRoot-sc-1ptcc0u-1 dnJUmF bordered"><li><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">61 percent of customers would switch to a competitor after just one bad experience.</p></li><li><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">90 percent of customers are willing to spend more for personalized experiences.</p></li><li><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">80 percent will spend more with companies that allow them to find answers themselves.</p></li></ul><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">In a crowded market like software and cloud services, having a good product isn’t enough. You need to have a great experience to match. Can your customers get quick answers, or do they have to wait days for a response? Do conversations flow naturally and easily, or are you constantly backtracking and asking customers to repeat themselves?</p><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">Small misses on your experience–like not knowing basic account details about a premium customer–can cause customers to churn. Remember, they have plenty of options. </p><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">Qumu, an enterprise video SaaS platform, learned this lesson the hard way when it realized it simply didn’t have the high degree of visibility needed to support its most important enterprise customers.</p><blockquote><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">In a crowded market like software and cloud services, having a good product isn’t enough. You need to have a great experience to match. </p></blockquote><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">Since partnering with Zendesk, Qumu has turned its greatest weakness into its greatest strength and built a loyal customer base. The company has <a target="_blank" rel="noopener noreferrer" href="/customer/qumu/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">all-time high customer satisfaction (CSAT) scores<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>, driven its customer retention rate to 90+ percent, and turned its customer support into a competitive differentiator. </p><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">“We were able to make the Qumu support team a competitive advantage, and we know for sure this wouldn’t have been possible if we had stayed with the previous solution,” says Chad Sears, Vice President of Customer Success at Qumu. </p><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div role="complementary" aria-label="body-promo" data-cookie-name="false" data-location="body" class="Promostyle__PromoRoot-sc-1lscwvc-0 LwfBm sc-4c913245-0 gNPEJq"><div class="Promostyle__MediaWrapper-sc-1lscwvc-1 kpdRmr"><div shape="square" class="Relationframestyle__RelationframeRoot-sc-myqvby-0 jvviVs"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" src="https://d1eipm3vz40hy0.cloudfront.net/images/software-cloud-net-retention-smiles.jpg"/></noscript></span></span></div></div><div class="Promostyle__TextWrapper-sc-1lscwvc-2 gMFoUj"><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 lbhzaz">CX that&#x27;s all smiles</h3><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">See how Zendesk helps software and cloud services companies create positive, long-lasting customer relationships.</p></div><div class="Promostyle__LinkWrapper-sc-1lscwvc-3 biyiQd"><div class="LinkGroupstyle__LinkGroupRoot-sc-1rsp4bh-0 ialojv"><a target="_blank" rel="noopener noreferrer" href="https://www.zendesk.com/software/" data-interaction-type="button-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 ejROSM eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 jFSMjV" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Get the details<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a></div></div></div></div><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 czKALj">Focus on customer experience improvements to build brand loyalty and reduce churn</h2><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">To boost net retention, software and cloud services companies need <a href="/blog/software-cloud-services-scaling-cx/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">scalable CX solutions</a> and they need to shift their way of thinking about customer service. It’s more than just emails and ticket queues. With the right tools, it can be a powerful, data-driven motion that builds trust and increases net retention.</p><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">Here are four areas of opportunity for software and cloud services companies who want to transform their CX. </p><ol class="Liststyle__OrderedListRoot-sc-1ptcc0u-0 dFXoyF bordered"><li><a href="#1" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Convenience</a></li><li><a href="#2" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Personalization</a></li><li><a href="#3" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Speed</a></li><li><a href="#4" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Agility</a></li></ol><ol class="Liststyle__OrderedListRoot-sc-1ptcc0u-0 cGHfGt list-num-circle"><li><span id="1"> <!-- --> <h4 class="Headingstyle__HeadingRoot-sc-150xww-0 Msa-Db">Convenience</h4><h5 class="Headingstyle__HeadingRoot-sc-150xww-0 jFOyin">Meet your customers where they are, and be open to shifting tactics based on customer needs. </h5><br/>Customers expect your software to be convenient and easy to use, and there’s no reason that your customer service should be any different. <br/><a target="_blank" rel="noopener noreferrer" href="/blog/omnichannel-really-means/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Omnichannel customer service<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> is an approach that centralizes all your service channels–email, live chat, Twitter, Instagram, Slack, etc.–into a single platform where you can easily track and manage all your customer conversations. <br/>Slack was able to achieve unicorn status using this philosophy. <a target="_blank" rel="noopener noreferrer" href="/customer/slack/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Since launching with Zendesk in 2014<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>, Slack has understood the value of meeting customers where they are, and the company built its CX with scale in mind. <blockquote><br/>“I knew Zendesk Support would work if we reached the scale we were aiming for, and I also knew that the Zendesk API would allow us to build whatever we needed to meet our specific needs.”<br/><cite>Ali Rayl, Vice President of Customer Experience at Slack</cite></blockquote><br/>The flexibility to bring on new channels, or change up your tech stack, is another key benefit of Slack’s omnichannel approach. <br/>Customers’ needs and preferences are continuously changing. We saw that at the onset of the pandemic in 2020. It’s also why we introduced <a target="_blank" rel="noopener noreferrer" href="/blog/slack-direct-messages/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Slack Direct Messages in Zendesk<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>—B2B companies can now talk to their customers wherever they are.<div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div role="complementary" aria-label="body-promo" data-cookie-name="false" data-location="body" class="Promostyle__PromoRoot-sc-1lscwvc-0 lmcbFC sc-4c913245-0 gNPEJq"><div class="Promostyle__TextWrapper-sc-1lscwvc-2 gMFoUj"><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 lbhzaz">Message your customers in Slack 👋</h3></div><div class="Promostyle__LinkWrapper-sc-1lscwvc-3 biyiQd"><div class="LinkGroupstyle__LinkGroupRoot-sc-1rsp4bh-0 ialojv"><a href="/blog/slack-direct-messages/" data-interaction-type="link-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 ZzWXW" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Linkstyle__LinkText-sc-1cm3ukq-0 iSSENB">Learn more</span></a></div></div></div></div><br/>Omnichannel allows you to manage and move between these different tools without needing to change your workflow on the backend. You can show up consistently on every channel, and it’s highly secure.<br/>Another aspect to consider is how customer service can be integrated directly into your product or service. Any friction in the experience that you deliver is going to be a pain point with customers. This is especially true in the software industry, where UX standards are very high.<br/>One example is Limeade, an employee well-being software solution. The company uses the <a target="_blank" rel="noopener noreferrer" href="/customer/limeade/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Zendesk mobile SDK<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> to extend customer care into its app, so customers can ask for help without navigating elsewhere.<li><h4 class="Headingstyle__HeadingRoot-sc-150xww-0 Msa-Db">Personalization</h4><h5 class="Headingstyle__HeadingRoot-sc-150xww-0 jFOyin">Give customers the VIP treatment and manage customer relationships proactively to avoid churn.</h5><br/>After going through a lengthy sales process, closing, and implementation, customers will expect a certain level of care. If they’re premium subscribers, they’ll want premium treatment.<br/>That level of <a target="_blank" rel="noopener noreferrer" href="/blog/leverage-data-personalization-throughout-customer-lifecycle/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">personalization<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> requires more powerful technology. An integrated customer experience platform can compile inputs from multiple sources into a single view. This means you can see things like account details, subscription tier, and conversation history without having to toggle between different apps and databases. <blockquote><br/>When you have a 360° view of your customers, you can identify when a customer might be at risk of churning and run interference before it’s too late.</blockquote><br/>Personalization benefits customers, and it helps the bottom line too. When you have a 360-degree view of your customers, you can identify when a customer might be at risk of churning and run interference before it’s too late. <br/>Foundant, a software provider for nonprofits and philanthropic organizations, credits its <a target="_blank" rel="noopener noreferrer" href="/customer/foundant/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">industry-leading renewal rate<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> to its highly personalized customer service. The <a target="_blank" rel="noopener noreferrer" href="/salesforce/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Salesforce integration in Zendesk<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> has made it easier for the renewals team to access client conversation histories and see all the details in one place. <br/>“If a distressed client contacts support, agents can quickly flag the ticket as high priority and escalate it in Zendesk,” says Jake Sharp, Senior Manager of Support Delivery at Foundant. “That information will be collected and shared with other teams, so they can work even harder to retain that client.” <br/>Customer service for software and cloud services is rarely one and done. It’s a series of conversations happening over time, and it’s easier to have productive conversations when you have a complete picture of the customer and their history.</li><li><h4 class="Headingstyle__HeadingRoot-sc-150xww-0 Msa-Db">Speed</h4><h5 class="Headingstyle__HeadingRoot-sc-150xww-0 jFOyin">Solve problems faster by optimizing your service workflows and automating routine business processes.</h5><br/>Everyone is short on time these days, and keeping your customers waiting sends the wrong message. Most customers expect a response in <a target="_blank" rel="noopener noreferrer" href="/blog/first-reply-time/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">less than 12 hours<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> for email, and even faster for social and messaging. <br/>Faster service requires some level of workflow automation. You can use business rules for routine processes, like following up with a customer who’s gone cold or automatically routing payment questions to your Finance team. <br/><a target="_blank" rel="noopener noreferrer" href="https://www.zendesk.com/customer/unity/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Unity<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>, a development platform for 3D creators, is a good example of how these small operational changes can add up. <blockquote><br/>“Last year, we deflected almost 8,000 tickets due to self-service enabled by Zendesk. That amounts to about $1.3M saved due to the reduction in tickets.”<br/><cite>David Schroeder, Senior Manager of Services Support at Unity</cite></blockquote><br/>Since taking advantage of Zendesk’s self service and AI features, Unity’s <a target="_blank" rel="noopener noreferrer" href="/customer/unity/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">resolution time has decreased by seven hours<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>, and the company is able to meet its <a target="_blank" rel="noopener noreferrer" href="/blog/keeping-word-support-sla/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">SLA<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> of solving 75 percent of tickets with two responses or fewer. <br/>Unity’s success proves that it’s possible for high-growth companies to <a href="/blog/software-cloud-services-scaling-cx/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">scale customer service</a> without sacrificing customer satisfaction…or speed. </li><li><h4 class="Headingstyle__HeadingRoot-sc-150xww-0 Msa-Db">Agility</h4><h5 class="Headingstyle__HeadingRoot-sc-150xww-0 jFOyin">Transform your data into actionable insights that help you deliver exceptional customer experiences.</h5><br/>Customer service should be a data-driven motion, just like every other part of the business. CX platforms contain a wealth of information about your customers’ priorities, preferences, and pain points. <br/>For example, you can look at ticket tags to identify which products or features cause customers the most technical difficulty. This will help your product team prioritize bug fixes and feature updates within the overall development roadmap. <br/>Analytics and KPI dashboards can also help you track agent performance and identify issues before they start to impact service quality, and predictive analytics can be used to drive proactive support.<blockquote><br/>o9 was able to increase agent productivity by 40% within 18 months.</blockquote><br/>Enterprise supply planning software company o9 used Zendesk to track data and reporting metrics across the organization in near real-time, enabling the business to gather insights and build reports to analyze key information about its customers. <br/>As a result, o9 was able to <a target="_blank" rel="noopener noreferrer" href="https://www.zendesk.com/customer/o9/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">increase agent productivity by 40 percent within 18 months<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>. With these productivity gains, the company has seen a 74 percent improvement in first reply time and reduced its resolution time by 38 percent. <br/>When the COVID-19 pandemic severely disrupted supply chains, o9 was also able to utilize Zendesk to generate robust reports and identify which customers were affected around the world, and proactively reach out to them to offer support.<br/>With Zendesk, you can also hear what your customers love about the product and collect ideas for new features, iterations, or add-ons through surveys and community forums. <br/>Discord uses Zendesk’s community forum tools to <a target="_blank" rel="noopener noreferrer" href="/customer/discord/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">stay in touch with its most passionate fans<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> and collect user feedback.<div style="text-align:center"><blockquote class="twitter-tweet"><br/>Discord should be accessible to everyone. That&#x27;s why we&#x27;ve worked with our community to add requested features such as <br/>– improved keyboard navigation<br/>– adjustable text-to-speech speed<br/>– role color display options for better server readability<br/>+ more @ <a target="_blank" rel="noopener noreferrer" href="https://t.co/hOtOvmrQod" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">https://t.co/hOtOvmrQod<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> <a target="_blank" rel="noopener noreferrer" href="https://t.co/o1abUz2lRV" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">pic.twitter.com/o1abUz2lRV<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a><br/>— Discord (@discord) <a target="_blank" rel="noopener noreferrer" href="https://twitter.com/discord/status/1545089994305388545?ref_src=twsrc%5Etfw" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">July 7, 2022<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a></blockquote></div><br/>“A large chunk of our contacts are from customers who are super happy about the product but are writing in with passionate suggestions and feedback on every little thing we do,” says Danny Duong, Director of Customer Experience at Discord. “We needed a spot to collect all this feedback and share it with the product teams so they could consider it when working on their roadmaps. The product team loves it—the more they incorporate user feedback into their decision-making, the higher their success rate at making customers happy with the features they’re pushing out.”</li></span></li></ol><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 czKALj">Net retention is the foundation of sustainable growth</h2><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">The net retention model is a fundamental shift in the software and cloud services industry. Instead of focusing on growth at all costs, it places value on the ability to build lasting relationships with customers. </p><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">Turning customers into loyalists requires a more innovative approach to customer relationship management. <a target="_blank" rel="noopener noreferrer" href="/blog/connecting-customer-conversations-across-your-business/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Conversational CRM<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> represents a new era in customer service where businesses are focused on building relationships instead of closing tickets. We believe this is the key to sustainable growth for software and cloud services companies, and everyone else, too. </p><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">See how Zendesk powers <a target="_blank" rel="noopener noreferrer" href="/software/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">innovative CX for software and cloud services<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> 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class="Promostyle__TextWrapper-sc-1lscwvc-2 gMFoUj"><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 lbhzaz">CX that&#x27;s all smiles</h3><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">See how Zendesk helps software and cloud services companies create positive, long-lasting customer relationships.</p></div><div class="Promostyle__LinkWrapper-sc-1lscwvc-3 biyiQd"><div class="LinkGroupstyle__LinkGroupRoot-sc-1rsp4bh-0 ialojv"><a target="_blank" rel="noopener noreferrer" href="https://www.zendesk.com/software/" data-interaction-type="button-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 ejROSM eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 jFSMjV" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Get the details<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" 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data-garden-version="8.76.2">Lead your call center into the AI era with Zendesk voice</a></h3><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">Artificial intelligence is poised to revolutionize the way brands interact with their customers. In fact, by…</p><div class="Tagstyle__TagContainer-sc-1uuac66-3 ceUOVi"><a href="/blog/tags/call-center-software/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD Tagstyle__TagRoot-sc-1uuac66-1 cznLdD" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Tagstyle__TagText-sc-1uuac66-0 kjAPec">Call centre software</span></a></div></div></div><div style="margin-bottom:16px" class="StyledCol-sc-inuw62-0 jjCVBw Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div href="#" data-tags="" class="Cardstyle__CardRoot-sc-1g3sojj-1 kMMbdA"><div shape="square" class="Relationframestyle__RelationframeRoot-sc-myqvby-0 jvviVs"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span 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3.236-.568c.549-.043.925.365.939.874s-.376.933-.867.947z"></path></svg>Article</span></a><br/> <!-- --> <!-- -->2 min read</h2><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 jFOyin"><a href="/blog/capgemini/" data-interaction-type="link-inline-primary" style="text-decoration:none" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Capgemini and Zendesk: Making personalised customer experience a reality</a></h3><p class="Textstyle__TextRoot-sc-c9um69-0 fFozma">(Zendesk partner guest article originally published on Capgemini Insights) Capgemini’s Intelligent Customer Interactions solution leverages Zendesk…</p><div class="Tagstyle__TagContainer-sc-1uuac66-3 ceUOVi"></div></div></div><div style="margin-bottom:16px" class="StyledCol-sc-inuw62-0 jjCVBw Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div href="#" data-tags="" 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1.005.202.102.419.146.621.146s.434-.043.621-.146c.736-.364 3.395-1.501 6.384-1.005.404.073.823-.059 1.141-.32.346-.277.535-.685.535-1.122V1.605c0-.685-.491-1.296-1.17-1.413zM3.655 3.47c1.069.043 2.152.233 3.236.568a.917.917 0 0 1 .607 1.136.934.934 0 0 1-.881.627.814.814 0 0 1-.26-.043 10.443 10.443 0 0 0-2.788-.481.916.916 0 0 1-.866-.947c.029-.495.462-.904.954-.86zm0 2.913c1.069.043 2.152.233 3.236.568a.917.917 0 0 1 .607 1.136.934.934 0 0 1-.881.627.814.814 0 0 1-.26-.043 10.523 10.523 0 0 0-2.788-.481.916.916 0 0 1-.866-.947.927.927 0 0 1 .954-.859zm3.827 4.605a.91.91 0 0 1-.867.655.814.814 0 0 1-.26-.043 10.523 10.523 0 0 0-2.788-.481c-.491-.014-.881-.437-.866-.947s.448-.918.939-.874c1.069.043 2.152.233 3.236.568.491.131.751.641.607 1.122zm6.399.116c-.91.043-1.849.204-2.788.495a.893.893 0 0 1-1.127-.598.925.925 0 0 1 .607-1.151 12.711 12.711 0 0 1 3.236-.568c.549-.059.925.364.939.874s-.376.932-.867.947zm0-2.913c-.925.043-1.849.204-2.788.495-.086.029-.174.029-.26.029a.897.897 0 0 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Read on to learn the potential benefits and limitations of each tool.","title":"ChatGPT vs. Bard","tags":[],"resourceType":"article","category":{"link":"/blog/tags/service/","title":"Customer support","id":6371},"subcategory":{"link":"/blog/tags/customer-support-software/","title":"Customer support software","id":6401},"key":"postBlock-637707","publishedAt":"2023-08-16 09:14:08"},{"image":{"src":"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/adaptableagentworkspace.jpg","alt":""},"link":"/blog/adaptable-agent-workspace/","supertitle":null,"text":"Zendesk's adaptable Agent Workspace is the modern solution to handling classic customer service issues like high ticket volume and complex queries. This guide explores new features that make agents' jobs easier.","title":"The guide to customizing your customer service software","tags":[{"href":"/blog/tags/team-efficiency/","children":"Team efficiency","key":"tag-7357"}],"resourceType":"blog","category":{"link":"/blog/tags/service/","title":"Customer support","id":6371},"subcategory":{"link":"/blog/tags/guide/","title":"Guides and ebooks","id":7311},"key":"postBlock-636452","publishedAt":"2023-07-07 11:59:38"}]},"attributes":{"_edit_lock":"1679504072:4021","_edit_last":"4021","blog-post-hierarchy":"Select One","_yoast_wpseo_content_score":"30","nav-title":"Increasing net retention","article-custom-excerpt":"See how leading software and cloud services companies are making a name for themselves by leaning into customer experience as a differentiator.","blog-post-gated-enable":"1","blog-post-gated-headline":"CX that's all smiles","blog-post-gated-subheadline":"See how Zendesk helps software and cloud services companies create positive, long-lasting customer relationships.","_yoast_wpseo_primary_filter_tag_blog":"7291","blog-post-gated-img":"https://d1eipm3vz40hy0.cloudfront.net/images/software-cloud-net-retention-smiles.jpg","thumbnail-image":"https://d1eipm3vz40hy0.cloudfront.net/images/software-cloud-net-retention-cx.jpg","thumbnail-image-alt":"Cell phone with notification on the screen, surrounded by a field of flowers","blog-post-promoted-category":"1","_encloseme":"1","_wp_old_date":"2022-10-04","canonical":"https://www.zendesk.com/blog/increasing-net-retention/","seoTitle":"Increasing net retention requires an innovative approach to CX","seoDescription":"Growth at all costs is a losing strategy. In software and cloud services, increasing net retention is the key to long-term success.","seoImage":"https://d1eipm3vz40hy0.cloudfront.net/images/software-cloud-services-net-retention-hero.jpg","twitterImage":"https://d1eipm3vz40hy0.cloudfront.net/images/software-cloud-services-net-retention-hero.jpg","robots":"index,max-snippet:-1,max-image-preview:large,max-video-preview:-1,follow","hub":null,"spokes":[],"breadcrumbs":[{"link":"/blog/tags/service/","title":"Customer support","id":6371},{"link":"/blog/tags/customer-support-software/","title":"Customer support software","id":6401},{"title":"Increasing net retention","link":""}],"path":"/blog/increasing-net-retention/","title":"Increasing net retention requires an innovative approach to CX","publishedAt":"2022-10-05 07:59:14","updatedAt":"2023-03-22 09:56:40","updatedAtFormatted":"March 22, 2023","content":"\u003cp\u003eThere was a time when “\u003ca href=\"https://review.firstround.com/growth-at-all-costs-is-perilous-this-is-how-to-scale-sales-sustainably\" rel=\"noopener\" target=\"_blank\"\u003egrowth at all costs\u003c/a\u003e” was the prevailing philosophy in tech. \u003c/p\u003e\n\u003cp\u003eBut times are changing, and as a result of today’s economic climate, more software and cloud services companies are \u003ca href=\"https://techcrunch.com/2022/06/02/investors-have-flipped-their-weighting-of-growth-versus-profitability/\" rel=\"noopener\" target=\"_blank\"\u003efocusing on profitability instead of growth\u003c/a\u003e. They are in protection mode. This drives a focus on quality customers rather than quantity, and a need to develop loyalty and reduce churn.\u003c/p\u003e\n\u003cp\u003eIn this new paradigm, net retention is the name of the game, and software businesses that aim to achieve higher growth must put as much effort into caring for and expanding existing customers as they do into acquiring new ones.\u003c/p\u003e\n\u003cp\u003eTo increase net retention, you need to give your customers a reason to stick around even when they could easily switch to another competitor (This is especially true in the SaaS universe). Customer experience is one factor that can help increase customer “\u003ca href=\"https://www.uschamber.com/co/grow/marketing/what-is-customer-stickiness\" rel=\"noopener\" target=\"_blank\"\u003estickiness\u003c/a\u003e.”\u003c/p\u003e\n\u003ch2\u003eWhy you should make customer experience part of your value proposition\u003c/h2\u003e\n\u003cp\u003eWe know from our research that customer experience frequently \u003ca href=\"/customer-experience-trends/\" rel=\"noopener\" target=\"_blank\"\u003esways purchasing decisions\u003c/a\u003e.\u003c/p\u003e\n\u003cul class=\"bordered\"\u003e\n\u003cli\u003e61 percent of customers would switch to a competitor after just one bad experience.\u003c/li\u003e\n\u003cli\u003e90 percent of customers are willing to spend more for personalized experiences.\u003c/li\u003e\n\u003cli\u003e80 percent will spend more with companies that allow them to find answers themselves.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIn a crowded market like software and cloud services, having a good product isn’t enough. You need to have a great experience to match. Can your customers get quick answers, or do they have to wait days for a response? Do conversations flow naturally and easily, or are you constantly backtracking and asking customers to repeat themselves?\u003c/p\u003e\n\u003cp\u003eSmall misses on your experience–like not knowing basic account details about a premium customer–can cause customers to churn. Remember, they have plenty of options. \u003c/p\u003e\n\u003cp\u003eQumu, an enterprise video SaaS platform, learned this lesson the hard way when it realized it simply didn’t have the high degree of visibility needed to support its most important enterprise customers.\u003c/p\u003e\n\u003cblockquote\u003e\u003cp\u003eIn a crowded market like software and cloud services, having a good product isn’t enough. You need to have a great experience to match. \u003c/p\u003e\u003c/blockquote\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003cp\u003eSince partnering with Zendesk, Qumu has turned its greatest weakness into its greatest strength and built a loyal customer base. The company has \u003ca href=\"/customer/qumu/\" rel=\"noopener\" target=\"_blank\"\u003eall-time high customer satisfaction (CSAT) scores\u003c/a\u003e, driven its customer retention rate to 90+ percent, and turned its customer support into a competitive differentiator. \u003c/p\u003e\n\u003cp\u003e“We were able to make the Qumu support team a competitive advantage, and we know for sure this wouldn’t have been possible if we had stayed with the previous solution,” says Chad Sears, Vice President of Customer Success at Qumu. \u003c/p\u003e\n\u003cp\u003e\u003cdiv class=\"shortcode-gated-cta-in-post\"\u003e{\"heading\":\"CX that's all smiles\",\"body\":\"See how Zendesk helps software and cloud services companies create positive, long-lasting customer relationships.\",\"link\":{\"href\":\"https://www.zendesk.com/software/\",\"size\":\"small\",\"children\":\"Get the details\"},\"image\":{\"src\":\"https://d1eipm3vz40hy0.cloudfront.net/images/software-cloud-net-retention-smiles.jpg\"}}\u003c/div\u003e\u003c/p\u003e\n\u003ch2\u003eFocus on customer experience improvements to build brand loyalty and reduce churn\u003c/h2\u003e\n\u003cp\u003eTo boost net retention, software and cloud services companies need \u003ca href=\"/blog/software-cloud-services-scaling-cx/\"\u003escalable CX solutions\u003c/a\u003e and they need to shift their way of thinking about customer service. It’s more than just emails and ticket queues. With the right tools, it can be a powerful, data-driven motion that builds trust and increases net retention.\u003c/p\u003e\n\u003cp\u003eHere are four areas of opportunity for software and cloud services companies who want to transform their CX. \u003c/p\u003e\n\u003col class=\"bordered\"\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eConvenience\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003ePersonalization\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eSpeed\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eAgility\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003col class=\"list-num-circle\"\u003e\n \u003cspan id=\"1\"\u003e \u003c/p\u003e\n\u003cli\u003e\n\u003ch4\u003eConvenience\u003c/h4\u003e\n\u003cp\u003e\u003ch5\u003eMeet your customers where they are, and be open to shifting tactics based on customer needs. \u003c/h5\u003e\n\u003cp\u003eCustomers expect your software to be convenient and easy to use, and there’s no reason that your customer service should be any different. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/omnichannel-really-means/\" rel=\"noopener\" target=\"_blank\"\u003eOmnichannel customer service\u003c/a\u003e is an approach that centralizes all your service channels–email, live chat, Twitter, Instagram, Slack, etc.–into a single platform where you can easily track and manage all your customer conversations. \u003c/p\u003e\n\u003cp\u003eSlack was able to achieve unicorn status using this philosophy. \u003ca href=\"/customer/slack/\" rel=\"noopener\" target=\"_blank\"\u003eSince launching with Zendesk in 2014\u003c/a\u003e, Slack has understood the value of meeting customers where they are, and the company built its CX with scale in mind. \u003c/p\u003e\n\u003cblockquote\u003e\u003cp\u003e“I knew Zendesk Support would work if we reached the scale we were aiming for, and I also knew that the Zendesk API would allow us to build whatever we needed to meet our specific needs.”\u003c/p\u003e\n\u003cp\u003e\u003ccite\u003eAli Rayl, Vice President of Customer Experience at Slack\u003c/cite\u003e\n\u003c/p\u003e\u003c/blockquote\u003e\n\u003cp\u003eThe flexibility to bring on new channels, or change up your tech stack, is another key benefit of Slack’s omnichannel approach. \u003c/p\u003e\n\u003cp\u003eCustomers\u0026#8217; needs and preferences are continuously changing. We saw that at the onset of the pandemic in 2020. It’s also why we introduced \u003ca href=\"/blog/slack-direct-messages/\" rel=\"noopener\" target=\"_blank\"\u003eSlack Direct Messages in Zendesk\u003c/a\u003e—B2B companies can now talk to their customers wherever they are.\u003c/p\u003e\n\u003cdiv id=\"in-content-banner\" class=\"js-in-content-banner in-content-banner banner-green\"\u003e\n\u003cdiv class=\"js-in-content-header in-content-header\"\u003eMessage your customers in Slack \u0026#x1f44b;\u003c/div\u003e\n\u003cdiv class=\"in-content-cta-container\"\u003e\n \u003ca class=\"golion-gen-btn js-in-content-cta in-content-cta\" href=\"/blog/slack-direct-messages/\" rel=\"noopener\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n \u003c/div\u003e\n\u003c/p\u003e\u003c/div\u003e\n\u003cp\u003eOmnichannel allows you to manage and move between these different tools without needing to change your workflow on the backend. You can show up consistently on every channel, and it’s highly secure.\u003c/p\u003e\n\u003cp\u003eAnother aspect to consider is how customer service can be integrated directly into your product or service. Any friction in the experience that you deliver is going to be a pain point with customers. This is especially true in the software industry, where UX standards are very high.\u003c/p\u003e\n\u003cp\u003eOne example is Limeade, an employee well-being software solution. The company uses the \u003ca href=\"/customer/limeade/\" rel=\"noopener\" target=\"_blank\"\u003eZendesk mobile SDK\u003c/a\u003e to extend customer care into its app, so customers can ask for help without navigating elsewhere.\n\u003c/p\u003e\n\u003c/li\u003e\n\u003cp\u003e \u003cspan id=\"2\"\u003e \u003c/p\u003e\n\u003cli\u003e\n\u003ch4\u003ePersonalization\u003c/h4\u003e\n\u003cp\u003e\u003ch5\u003eGive customers the VIP treatment and manage customer relationships proactively to avoid churn.\u003c/h5\u003e\n\u003cp\u003eAfter going through a lengthy sales process, closing, and implementation, customers will expect a certain level of care. If they’re premium subscribers, they’ll want premium treatment.\u003c/p\u003e\n\u003cp\u003eThat level of \u003ca href=\"/blog/leverage-data-personalization-throughout-customer-lifecycle/\" rel=\"noopener\" target=\"_blank\"\u003epersonalization\u003c/a\u003e requires more powerful technology. An integrated customer experience platform can compile inputs from multiple sources into a single view. This means you can see things like account details, subscription tier, and conversation history without having to toggle between different apps and databases. \u003c/p\u003e\n\u003cblockquote\u003e\u003cp\u003eWhen you have a 360° view of your customers, you can identify when a customer might be at risk of churning and run interference before it’s too late.\u003c/p\u003e\u003c/blockquote\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003cp\u003ePersonalization benefits customers, and it helps the bottom line too. When you have a 360-degree view of your customers, you can identify when a customer might be at risk of churning and run interference before it’s too late. \u003c/p\u003e\n\u003cp\u003eFoundant, a software provider for nonprofits and philanthropic organizations, credits its \u003ca href=\"/customer/foundant/\" rel=\"noopener\" target=\"_blank\"\u003eindustry-leading renewal rate\u003c/a\u003e to its highly personalized customer service. The \u003ca href=\"/salesforce/\" rel=\"noopener\" target=\"_blank\"\u003eSalesforce integration in Zendesk\u003c/a\u003e has made it easier for the renewals team to access client conversation histories and see all the details in one place. \u003c/p\u003e\n\u003cp\u003e“If a distressed client contacts support, agents can quickly flag the ticket as high priority and escalate it in Zendesk,” says Jake Sharp, Senior Manager of Support Delivery at Foundant. “That information will be collected and shared with other teams, so they can work even harder to retain that client.” \u003c/p\u003e\n\u003cp\u003eCustomer service for software and cloud services is rarely one and done. It’s a series of conversations happening over time, and it’s easier to have productive conversations when you have a complete picture of the customer and their history.\u003c/p\u003e\n\u003c/li\u003e\n\u003cp\u003e \u003cspan id=\"3\"\u003e\u003c/p\u003e\n\u003cli\u003e\n\u003ch4\u003eSpeed\u003c/h4\u003e\n\u003cp\u003e\u003ch5\u003eSolve problems faster by optimizing your service workflows and automating routine business processes.\u003c/h5\u003e\n\u003cp\u003eEveryone is short on time these days, and keeping your customers waiting sends the wrong message. Most customers expect a response in \u003ca href=\"/blog/first-reply-time/\" rel=\"noopener\" target=\"_blank\"\u003eless than 12 hours\u003c/a\u003e for email, and even faster for social and messaging. \u003c/p\u003e\n\u003cp\u003eFaster service requires some level of workflow automation. You can use business rules for routine processes, like following up with a customer who’s gone cold or automatically routing payment questions to your Finance team. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.zendesk.com/customer/unity/\" rel=\"noopener\" target=\"_blank\"\u003eUnity\u003c/a\u003e, a development platform for 3D creators, is a good example of how these small operational changes can add up. \u003c/p\u003e\n\u003cblockquote\u003e\u003cp\u003e“Last year, we deflected almost 8,000 tickets due to self-service enabled by Zendesk. That amounts to about $1.3M saved due to the reduction in tickets.”\u003c/p\u003e\n\u003cp\u003e\u003ccite\u003eDavid Schroeder, Senior Manager of Services Support at Unity\u003c/cite\u003e\n\u003c/p\u003e\u003c/blockquote\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003cp\u003eSince taking advantage of Zendesk’s self service and AI features, Unity’s \u003ca href=\"/customer/unity/\" rel=\"noopener\" target=\"_blank\"\u003eresolution time has decreased by seven hours\u003c/a\u003e, and the company is able to meet its \u003ca href=\"/blog/keeping-word-support-sla/\" rel=\"noopener\" target=\"_blank\"\u003eSLA\u003c/a\u003e of solving 75 percent of tickets with two responses or fewer. \u003c/p\u003e\n\u003cp\u003eUnity’s success proves that it’s possible for high-growth companies to \u003ca href=\"/blog/software-cloud-services-scaling-cx/\"\u003escale customer service\u003c/a\u003e without sacrificing customer satisfaction…or speed. \u003c/p\u003e\n\u003c/li\u003e\n\u003cp\u003e \u003cspan id=\"4\"\u003e\u003c/p\u003e\n\u003cli\u003e\n\u003ch4\u003eAgility\u003c/h4\u003e\n\u003cp\u003e\u003ch5\u003eTransform your data into actionable insights that help you deliver exceptional customer experiences.\u003c/h5\u003e\n\u003cp\u003eCustomer service should be a data-driven motion, just like every other part of the business. CX platforms contain a wealth of information about your customers’ priorities, preferences, and pain points. \u003c/p\u003e\n\u003cp\u003eFor example, you can look at ticket tags to identify which products or features cause customers the most technical difficulty. This will help your product team prioritize bug fixes and feature updates within the overall development roadmap. \u003c/p\u003e\n\u003cp\u003eAnalytics and KPI dashboards can also help you track agent performance and identify issues before they start to impact service quality, and predictive analytics can be used to drive proactive support.\u003c/p\u003e\n\u003cblockquote\u003e\u003cp\u003eo9 was able to increase agent productivity by 40% within 18 months.\u003c/p\u003e\u003c/blockquote\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003cp\u003eEnterprise supply planning software company o9 used Zendesk to track data and reporting metrics across the organization in near real-time, enabling the business to gather insights and build reports to analyze key information about its customers. \u003c/p\u003e\n\u003cp\u003eAs a result, o9 was able to \u003ca href=\"https://www.zendesk.com/customer/o9/\" rel=\"noopener\" target=\"_blank\"\u003eincrease agent productivity by 40 percent within 18 months\u003c/a\u003e. With these productivity gains, the company has seen a 74 percent improvement in first reply time and reduced its resolution time by 38 percent. \u003c/p\u003e\n\u003cp\u003eWhen the COVID-19 pandemic severely disrupted supply chains, o9 was also able to utilize Zendesk to generate robust reports and identify which customers were affected around the world, and proactively reach out to them to offer support.\u003c/p\u003e\n\u003cp\u003eWith Zendesk, you can also hear what your customers love about the product and collect ideas for new features, iterations, or add-ons through surveys and community forums. \u003c/p\u003e\n\u003cp\u003eDiscord uses Zendesk’s community forum tools to \u003ca href=\"/customer/discord/\" rel=\"noopener\" target=\"_blank\"\u003estay in touch with its most passionate fans\u003c/a\u003e and collect user feedback.\u003c/p\u003e\n\u003cp\u003e\u003ccenter\u003e\u003c/p\u003e\n\u003cblockquote class=\"twitter-tweet\"\u003e\n\u003cp lang=\"en\" dir=\"ltr\"\u003eDiscord should be accessible to everyone. That\u0026#39;s why we\u0026#39;ve worked with our community to add requested features such as \u003c/p\u003e\n\u003cp\u003e\u0026#8211; improved keyboard navigation\u003cbr /\u003e\u0026#8211; adjustable text-to-speech speed\u003cbr /\u003e\u0026#8211; role color display options for better server readability\u003cbr /\u003e+ more @ \u003ca href=\"https://t.co/hOtOvmrQod\"\u003ehttps://t.co/hOtOvmrQod\u003c/a\u003e \u003ca href=\"https://t.co/o1abUz2lRV\"\u003epic.twitter.com/o1abUz2lRV\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u0026mdash; Discord (@discord) \u003ca href=\"https://twitter.com/discord/status/1545089994305388545?ref_src=twsrc%5Etfw\"\u003eJuly 7, 2022\u003c/a\u003e\u003c/p\u003e\u003c/blockquote\u003e\n\u003cp\u003e \u003cscript async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"\u003e\u003c/script\u003e\u003c/center\u003e\u003c/p\u003e\n\u003cp\u003e“A large chunk of our contacts are from customers who are super happy about the product but are writing in with passionate suggestions and feedback on every little thing we do,” says Danny Duong, Director of Customer Experience at Discord. “We needed a spot to collect all this feedback and share it with the product teams so they could consider it when working on their roadmaps. The product team loves it—the more they incorporate user feedback into their decision-making, the higher their success rate at making customers happy with the features they’re pushing out.”\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch2\u003eNet retention is the foundation of sustainable growth\u003c/h2\u003e\n\u003cp\u003eThe net retention model is a fundamental shift in the software and cloud services industry. Instead of focusing on growth at all costs, it places value on the ability to build lasting relationships with customers. \u003c/p\u003e\n\u003cp\u003eTurning customers into loyalists requires a more innovative approach to customer relationship management. \u003ca href=\"/blog/connecting-customer-conversations-across-your-business/\" rel=\"noopener\" target=\"_blank\"\u003eConversational CRM\u003c/a\u003e represents a new era in customer service where businesses are focused on building relationships instead of closing tickets. We believe this is the key to sustainable growth for software and cloud services companies, and everyone else, too. \u003c/p\u003e\n\u003cp\u003eSee how Zendesk powers \u003ca href=\"/software/\" rel=\"noopener\" target=\"_blank\"\u003einnovative CX for software and cloud services\u003c/a\u003e companies. \u003c/p\u003e\n","headerVariant":"blog","hasProgressBar":true,"promo":{"heading":"CX that's all smiles","body":"See how Zendesk helps software and cloud services companies create positive, long-lasting customer relationships.","link":{"href":"https://www.zendesk.com/software/","size":"small","children":"Get the details"},"image":{"src":"https://d1eipm3vz40hy0.cloudfront.net/images/software-cloud-net-retention-smiles.jpg"}},"hasStickySidebar":null,"layout":"default","gatedLinkAndModal":{"href":"https://www.zendesk.com/software/","text":"Get the details","appendSuccessHtml":"","authoredTrackingParams":{"hiddenCampaignId":"","SFDCCampaigncode":"","lead_source_detail":"Website-Content Download","lead_source":"Website-Content Download","productInterest":"","marketingQualifiedLead":"","ownerId":"","event_key":"","event_id":""}},"hero":{"title":"Increasing net retention requires an innovative approach to CX","author":{"name":"Heather Wintermantel","title":"Head of Global Customer Experience, Success Strategy \u0026 Innovation","handle":"","photo":"","shortBio":"","longBio":""},"shareLinks":{"twitter":"https://zdsk.co/3V8hOdg","facebook":"https://zdsk.co/3REj3gY","linkedin":"https://zdsk.co/3RBENdp"},"updatedAtFormatted":"March 22, 2023","layout":"default","gatedTheme":"Select One","supertitle":{"icon":"post-type-article","link":"/blog/tags/article/","linkText":"Article","text":"9 min read"},"intro":"See how leading software and cloud services companies are making a name for themselves by leaning into customer experience as a differentiator.","image":{"url":"https://d1eipm3vz40hy0.cloudfront.net/images/software-cloud-services-net-retention-hero.jpg","alt":"Woman wearing a headset sitting at a desk with dollar bills raining down all around her demonstrating how increasing net retention will make you more money","shape":"square","caption":""},"hasStickySidebar":false,"twoColumn":false,"video":{"url":"","caption":""}},"APACFooterPromo":{"image":{"src":"https://zen-marketing-events.s3.us-west-1.amazonaws.com/events/images/AI+Drop_Event+thumbnail_16_9B.png","alt":""},"shape":"","link":"https://www.zendesk.kr/event/zendeskai-ondemand/eventspage?utm_campaign=NYDigLaunchEvent23\u0026utm_medium=website\u0026utm_source=other","linkText":"온디맨드 다시보기","text":"Zendesk A의 새로운 기능과 이러한 기능이 CX, EX, 데이터 보안에 어떤 영향을 미치는지 알아보세요. 등록후 한글 자막으로 시청 가능합니다. (CC 한국어 선택)","title":"The Next Big Zendesk AI Drop 웨비나","adType":"Event","dataTags":[],"key":"postBlock-202194870","publishedAt":"2023-11-07 06:12:33"},"APACFloatingPromo":{"image":{"src":"https://zen-marketing-events.s3.us-west-1.amazonaws.com/events/images/AI+Drop_Event+thumbnail_16_9B.png","alt":""},"shape":"","link":"https://www.zendesk.kr/event/zendeskai-ondemand/eventspage?utm_campaign=NYDigLaunchEvent23\u0026utm_medium=website\u0026utm_source=other","linkText":"온디맨드 다시보기","text":"Zendesk A의 새로운 기능과 이러한 기능이 CX, EX, 데이터 보안에 어떤 영향을 미치는지 알아보세요. 등록후 한글 자막으로 시청 가능합니다. 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Enter the total number of respondents who rated their satisfaction level a 4.","lbl_neutral":"Neutral","tooltip_neutral":"Neutral: Enter the total number of respondents who rated their satisfaction level a 3.","lbl_dissatisfied":"Dissatisfied","tooltip_dissatisfied":"Dissatisfied: Enter the total number of respondents who rated their satisfaction level a 2.","lbl_very_dissatisfied":"Very dissatisfied","tooltip_very_dissatisfied":"Very dissatisfied: Enter the total number of respondents who rated their satisfaction level a 1.","res_heading":"CSAT score:","res_customers_surveyed":"Customers surveyed:","reset":"Reset"},"lcStaffingCalculator":{"title":"Live chat staffing calculator","intro_1":"Ensuring appropriate levels of live chat staffing can be a challenge. That’s why it’s critical to plan ahead before rolling it out for customers. Use this staffing calculator to help you get started.","intro_2":"Remember that there are many factors that impact live chat staffing needs, so this tool should only be used as a planning guide.","form_section_1_heading":"Estimating chat volume","lbl_re_vs_pro_active":"Will chat be reactive or proactive?","tooltip_re_vs_pro_active":"Reactive live chat is initiated by a customer, usually by clicking a chat widget. Proactive live chat is automatic: a popup window appears asking a customer if they need help or want to chat with someone.","dropdown_reactive":"Reactive","dropdown_proactive":"Proactive","lbl_web_visitors":"How many website visitors do you expect during the live chat availability period?","tooltip_web_visitors":"Use a tool like Google Analytics to determine how many website visitors you get during live chat support hours. You can analyze the entire website, or you can choose specific URLs that feature live chat widgets.","form_section_2_heading":"Estimating number of chats per hour","lbl_chat_hours":"How many hours will live chat support be available on your website?","tooltip_chat_hours":"When you’re just getting started with live chat support, stick to an average 8-hour workday (e.g. 9a to 5p). This reduces the number of incoming chats and contains the chats to predictable hours.","form_section_3_heading":"Estimating number of agents","lbl_chat_duration":"How long should agents spend on one live chat conversation (in mins)?","tooltip_chat_duration":"Agents spend an average of between 8 and 12 minutes solving one customer’s problem, but actual time spent per chat depends on the complexity of the issue and how much experience or expertise the agent has on that topic. 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