CINXE.COM

Zeta Design

<!DOCTYPE html><html xmlns:cc="http://creativecommons.org/ns#"><head prefix="og: http://ogp.me/ns# fb: http://ogp.me/ns/fb# medium-com: http://ogp.me/ns/fb/medium-com#"><meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta name="viewport" content="width=device-width, initial-scale=1.0, viewport-fit=contain"><title>Zeta Design</title><link rel="canonical" href="https://design.zeta.in"><link id="feedLink" rel="alternate" type="application/rss+xml" title="RSS" href="https://design.zeta.in/feed"><meta name="robots" content="index,follow"><meta name="title" content="Zeta Design"><meta name="referrer" content="unsafe-url"><meta name="description" content="Perspectives on designing &amp; building digital products for India."><meta name="keywords" content="DESIGN, ZETA, UX, INDIA, PRODUCT DESIGN"><meta name="theme-color" content="#000000"><meta property="og:title" content="Zeta Design"><meta property="twitter:title" content="Zeta Design"><meta property="og:url" content="https://design.zeta.in/"><meta property="og:image" content="https://cdn-images-1.medium.com/max/1200/1*7FG4sDTdzgBNYQL3onKlXQ.png"><meta property="fb:app_id" content="542599432471018"><meta property="og:description" content="Perspectives on designing &amp; building digital products for India."><meta name="twitter:description" content="Perspectives on designing &amp; building digital products for India."><meta name="twitter:image:src" content="https://cdn-images-1.medium.com/max/1200/1*7FG4sDTdzgBNYQL3onKlXQ.png"><meta property="og:type" content="medium-com:collection"><meta name="twitter:card" content="summary_large_image"><meta property="medium-com:creator" content="https://design.zeta.in/@kush.ag"><meta name="twitter:site" content="@zetaindia"><meta property="og:site_name" content="Zeta Design"><meta name="twitter:app:name:iphone" content="Medium"><meta name="twitter:app:id:iphone" content="828256236"><meta name="twitter:app:url:iphone" content="medium://zeta-design"><meta property="al:ios:app_name" content="Medium"><meta property="al:ios:app_store_id" content="828256236"><meta property="al:android:package" content="com.medium.reader"><meta property="al:android:app_name" content="Medium"><meta property="al:ios:url" content="medium://zeta-design"><meta property="al:android:url" content="medium://zeta-design"><meta property="al:web:url" content="https://design.zeta.in/"><link rel="search" type="application/opensearchdescription+xml" title="Medium" href="/osd.xml" /><link rel="alternate" href="android-app://com.medium.reader/https/medium.com/zeta-design" /><script type="application/ld+json">{"@context": "http://schema.org", "@graph": [{"@type": "WebSite", "url": "https:\/\/design.zeta.in", "name": "Zeta Design", "alternateName": "Perspectives on designing \x26amp; building digital products for India"},{"@type": "Organization", "url": "https:\/\/design.zeta.in", "name": "Zeta Design"}]}</script><link rel="stylesheet" href="https://cdn-static-1.medium.com/_/fp/css/main-branding-base.W9J-2zkF03j8TkriAGn1Tg.12.css"><script>!function(n,e){var t,o,i,c=[],f={passive:!0,capture:!0},r=new Date,a="pointerup",u="pointercancel";function p(n,c){t||(t=c,o=n,i=new Date,w(e),s())}function s(){o>=0&&o<i-r&&(c.forEach(function(n){n(o,t)}),c=[])}function l(t){if(t.cancelable){var o=(t.timeStamp>1e12?new Date:performance.now())-t.timeStamp;"pointerdown"==t.type?function(t,o){function i(){p(t,o),r()}function c(){r()}function r(){e(a,i,f),e(u,c,f)}n(a,i,f),n(u,c,f)}(o,t):p(o,t)}}function w(n){["click","mousedown","keydown","touchstart","pointerdown"].forEach(function(e){n(e,l,f)})}w(n),self.perfMetrics=self.perfMetrics||{},self.perfMetrics.onFirstInputDelay=function(n){c.push(n),s()}}(addEventListener,removeEventListener);</script><script>document.domain = document.domain;</script><script>if (window.top !== window.self) window.location = 'about:blank';var OB_startTime = new Date().getTime(); var OB_loadErrors = []; function _onerror(e) { OB_loadErrors.push(e) }; if (document.addEventListener) document.addEventListener("error", _onerror, true); else if (document.attachEvent) document.attachEvent("onerror", _onerror); function _asyncScript(u) {var d = document, f = d.getElementsByTagName("script")[0], s = d.createElement("script"); s.type = "text/javascript"; s.async = true; s.src = u; f.parentNode.insertBefore(s, f);}function _asyncStyles(u) {var d = document, f = d.getElementsByTagName("script")[0], s = d.createElement("link"); s.rel = "stylesheet"; s.href = u; f.parentNode.insertBefore(s, f); return s}(new Image()).src = "/_/stat?event=pixel.load&origin=" + encodeURIComponent(location.origin);</script><script>window.ga=window.ga||function(){(ga.q=ga.q||[]).push(arguments)};ga.l=+new Date; ga("create", "G-7JY7T788PK", "auto", {"allowLinker": true, "legacyCookieDomain": window.location.hostname});ga("send", "pageview");</script><script async src="https://www.google-analytics.com/analytics.js"></script><script>(function () {var height = window.innerHeight || document.documentElement.clientHeight || document.body.clientHeight; var width = window.innerWidth || document.documentElement.clientWidth || document.body.clientWidth; document.write("<style>section.section-image--fullBleed.is-backgrounded {padding-top: " + Math.round(1.1 * height) + "px;}section.section-image--fullScreen.is-backgrounded, section.section-image--coverFade.is-backgrounded {min-height: " + height + "px; padding-top: " + Math.round(0.5 * height) + "px;}.u-height100vh {height: " + height + "px !important;}.u-height110vh {height: " + Math.round(1.1 * height) + "px !important;}.u-minHeight100vh {min-height: " + height + "px !important;}.u-maxHeight100vh {max-height: " + height + "px !important;}section.section-image--coverFade {height: " + height + "px;}.section-aspectRatioViewportPlaceholder, .section-aspectRatioViewportCropPlaceholder {max-height: " + height + "px;}.section-aspectRatioViewportBottomSpacer, .section-aspectRatioViewportBottomPlaceholder {max-height: " + Math.round(0.5 * height) + "px;}.zoomable:before {top: " + (-1 * height) + "px; left: " + (-1 * width) + "px; padding: " + height + "px " + width + "px;}</style>");})()</script><!--[if lt IE 9]><script charset="UTF-8" src="https://cdn-static-1.medium.com/_/fp/js/shiv.RI2ePTZ5gFmMgLzG5bEVAA.12.js"></script><![endif]--><link rel="icon" href="https://cdn-images-1.medium.com/fit/c/256/256/1*7FG4sDTdzgBNYQL3onKlXQ.png" class="js-favicon"><link rel="apple-touch-icon" sizes="152x152" href="https://cdn-images-1.medium.com/fit/c/304/304/1*7FG4sDTdzgBNYQL3onKlXQ.png"><link rel="apple-touch-icon" sizes="120x120" href="https://cdn-images-1.medium.com/fit/c/240/240/1*7FG4sDTdzgBNYQL3onKlXQ.png"><link rel="apple-touch-icon" sizes="76x76" href="https://cdn-images-1.medium.com/fit/c/152/152/1*7FG4sDTdzgBNYQL3onKlXQ.png"><link rel="apple-touch-icon" sizes="60x60" href="https://cdn-images-1.medium.com/fit/c/120/120/1*7FG4sDTdzgBNYQL3onKlXQ.png"><link rel="mask-icon" href="https://cdn-static-1.medium.com/_/fp/icons/monogram-mask.KPLCSFEZviQN0jQ7veN2RQ.12.svg" color="#171717"></head><body itemscope class=" browser-ie os-windows v-unbound v-glyph v-glyph--m2-unbound-source-serif-pro is-noJs"><script>document.body.className = document.body.className.replace(/(^|\s)is-noJs(\s|$)/, "$1is-js$2")</script><div class="site-main" id="container"><div class="butterBar butterBar--error"></div><div class="surface"><div id="prerendered" class="screenContent"><div class="metabar u-clearfix js-metabar"><div class="branch-journeys-top"></div><div class="js-metabarMiddle metabar-inner u-marginAuto u-maxWidth1032 u-flexCenter u-justifyContentSpaceBetween u-height65 u-xs-height56 u-paddingHorizontal20"><div class="metabar-block u-flex1 u-flexCenter"><div class="js-metabarLogoLeft"><a href="https://medium.com/" data-log-event="home" class="siteNav-logo u-fillBlack u-flex0 u-flexCenter u-paddingTop0"><span class="svgIcon svgIcon--wordmarkMedium svgIcon--120x26px u-flex"><svg class="svgIcon-use" width="120" height="26" ><path d="M29.57 1.404l.036-.008V1.12h-7.27l-6.75 15.979-6.75-15.98H1.003v.278l.035.008c1.327.302 2 .752 2 2.374v18.993c0 1.623-.676 2.073-2.003 2.374L1 25.153v.279h5.315v-.278l-.035-.008c-1.327-.302-2-.751-2-2.374V4.88l8.67 20.552h.492l8.924-21.125V23.24c-.114 1.282-.782 1.677-1.983 1.95l-.036.009v.275h9.259V25.2l-.036-.008c-1.203-.274-1.886-.67-2-1.95l-.006-19.464h.006c0-1.622.674-2.072 2-2.374zm4.23 12.582c.15-3.412 1.367-5.875 3.41-5.918.629.01 1.157.219 1.568.62.872.852 1.282 2.634 1.219 5.298h-6.198zm-.092.962h10.85v-.046c-.03-2.61-.78-4.64-2.228-6.033-1.25-1.204-3.103-1.867-5.048-1.867h-.043c-1.01 0-2.248.246-3.13.693a7.316 7.316 0 00-2.623 2.086c-1.185 1.479-1.903 3.477-2.078 5.724a13.717 13.717 0 00-.04.755c-.004.195-.005.39-.001.587.117 5.087 2.846 9.153 7.692 9.153 4.254 0 6.73-3.132 7.348-7.336l-.312-.11c-1.085 2.259-3.034 3.628-5.252 3.461-3.028-.228-5.347-3.32-5.137-7.066m23.122 6.893c-.356.85-1.099 1.319-2.094 1.319-.995 0-1.905-.689-2.552-1.939-.694-1.342-1.06-3.24-1.06-5.487 0-4.678 1.445-7.704 3.68-7.704.937 0 1.674.468 2.026 1.284v12.527zm7.198 3.335c-1.327-.316-2-.787-2-2.492V0l-8.062 2.392v.293l.05-.004c1.111-.09 1.866.064 2.304.472.343.32.51.809.51 1.498v3.11C56.033 7.25 55.088 7 53.94 7c-2.326 0-4.453.987-5.986 2.779-1.599 1.867-2.444 4.42-2.444 7.38 0 5.287 2.584 8.84 6.43 8.84 2.25 0 4.06-1.242 4.888-3.336v2.811h7.233v-.29l-.035-.008zM70.94 3.085c0-1.65-1.236-2.896-2.875-2.896-1.632 0-2.908 1.272-2.908 2.896 0 1.624 1.278 2.896 2.908 2.896 1.64 0 2.875-1.245 2.875-2.896zm1.903 22.092c-1.327-.316-2-.787-2-2.492h-.006V7.055l-7.234 2.092v.284l.043.004c1.566.14 1.994.683 1.994 2.525v13.515h7.24v-.29l-.037-.008zm18.536 0c-1.327-.316-2-.787-2-2.492V7.055L82.49 9.078v.285l.04.004c1.28.136 1.65.71 1.65 2.56v9.88c-.426.85-1.227 1.356-2.196 1.39-1.573 0-2.439-1.07-2.439-3.012V7.055l-7.234 2.092v.284l.044.004c1.565.14 1.994.683 1.994 2.525v8.362a9.443 9.443 0 00.15 1.741l.13.57C75.243 24.845 76.848 26 79.362 26c2.129 0 3.996-1.328 4.818-3.405v2.885h7.233v-.291l-.034-.012zm28.102.298v-.291l-.035-.009c-1.44-.334-2.001-.964-2.001-2.248V12.295C117.445 8.98 115.597 7 112.5 7c-2.257 0-4.16 1.314-4.893 3.36-.582-2.168-2.257-3.36-4.734-3.36-2.175 0-3.88 1.156-4.612 3.11V7.056l-7.233 2.006v.286l.043.004c1.547.138 1.994.697 1.994 2.492v13.631h6.75v-.29l-.037-.01c-1.148-.271-1.519-.767-1.519-2.04V10.95c.304-.715.917-1.562 2.127-1.562 1.504 0 2.266 1.05 2.266 3.116v12.972h6.751v-.29l-.035-.01c-1.149-.271-1.52-.767-1.52-2.04V12.294a7.107 7.107 0 00-.095-1.21c.322-.777.97-1.696 2.23-1.696 1.524 0 2.265 1.02 2.265 3.116v12.972h7.233z"/></svg></span><span class="u-textScreenReader">Homepage</span></a></div><div class="u-paddingLeft10 u-sm-show r-paddingRight10"><a href="https://rsci.app.link/?%24canonical_url=https%3A%2F%2Fmedium.com/zeta-design%3F~feature=LoMobileNavBar&~channel=ShowCollectionHome&~stage=m2">Open in app</a></div></div><div class="metabar-block u-flex0 u-flexCenter"><div class="u-flexCenter u-height65 u-xs-height56"><div class="buttonSet buttonSet--wide u-lineHeightInherit"><a class="button button--primary button--chromeless u-accentColor--buttonNormal is-inSiteNavBar u-xs-hide js-signInButton" href="https://medium.com/m/signin?redirect=https%3A%2F%2Fdesign.zeta.in%2F%3Fsource%3Duser_profile_page---------1-------------f0f9e08fdf27---------------&amp;source=--------------------------nav_reg&amp;operation=login" data-action="sign-in-prompt" data-redirect="https://design.zeta.in/?source=user_profile_page---------1-------------f0f9e08fdf27---------------" data-action-source="--------------------------nav_reg">Sign in</a><a class="button button--primary button--withChrome u-accentColor--buttonNormal is-inSiteNavBar js-signUpButton" href="https://medium.com/m/signin?redirect=https%3A%2F%2Fdesign.zeta.in%2F%3Fsource%3Duser_profile_page---------1-------------f0f9e08fdf27---------------&amp;source=--------------------------nav_reg&amp;operation=register" data-action="sign-up-prompt" data-redirect="https://design.zeta.in/?source=user_profile_page---------1-------------f0f9e08fdf27---------------" data-action-source="--------------------------nav_reg">Get started</a></div></div></div></div></div><div class="metabar metabar--spacer js-metabarSpacer u-height65 u-xs-height56"></div><div class="collectionHeader js-collectionHeaderContainer u-relative collectionHeader--layoutLarge collectionHeader--alignmentCenter collectionHeader--withLogo collectionHeader--withBackground collectionHeader--colorBehaviorBold collectionHeader--withNavigation collectionHeader--editorLayoutLogo is-modeView is-whiteLabel u-tintBgColor"><div class="collectionHeader-aspectRatioTable"><div class="collectionHeader-aspectRatioContent u-backgroundSizeCover js-collectionHeaderBackground" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/2400/1*dF4ScgBHTR5TQu0Q6cKLLw.png&quot;); background-position: 50% 50% !important;"><div class="collectionHeader-overlayBackground u-height100vh"></div><header class="collectionHeader-heroAndInlineNav u-borderBox u-maxWidth1072 u-paddingLeft20 u-paddingRight20 u-marginAuto u-foreground js-collectionHeader"><div class="collectionHeader-hero js-collectionHeaderHero u-clearfix u-imageSpectrum"><div class="collectionHeader-heroInner"><div class="collectionHeader-logo js-collectionHeaderLogo" style="max-width: 58px;"><a class="link u-baseColor--link" href="https://design.zeta.in" title="Go to Zeta Design" aria-label="Go to Zeta Design" data-collection-slug="zeta-design"><div class="u-relative u-marginAuto"><div style="padding-bottom: 100%"></div><img class="collectionHeader-logoImage js-collectionHeaderLogoImage" src="https://cdn-images-1.medium.com/max/116/1*4EVGmeYqldt1vCfuQTKVfg@2x.png" data-image-id="1*4EVGmeYqldt1vCfuQTKVfg@2x.png" data-width="116" data-height="116" /></div></a></div><div class="collectionHeader-nameAndDescription u-hide"><a class="link u-baseColor--link" href="https://design.zeta.in" title="Go to Zeta Design" aria-label="Go to Zeta Design" data-collection-slug="zeta-design"><h1 class="collectionHeader-name js-collectionName">Zeta Design</h1></a><h2 class="collectionHeader-description js-collectionDescription">Perspectives on designing &amp; building digital products for India</h2></div></div></div></header></div><div class="collectionHeader-aspectRatioCell"><div class="collectionHeader-aspectRatioFullWidth"></div></div></div><div class="collectionHeader-blockNav"><div class="u-borderBox u-maxWidth1072 u-paddingLeft20 u-paddingRight20 u-marginAuto"><nav class="collectionHeader-nav u-clearfix js-collectionHeaderNav u-lineHeight40 u-overflowHiddenY u-tintSpectrum"><div class="buttonSet u-flex1 u-noWrap u-overflowX u-paddingBottom100 u-xs-marginRight15"><li class="collectionHeader-navItem js-collectionNavItem u-inlineBlock u-fontSize13 u-textUppercase u-letterSpacing1px u-textColorNormal u-xs-paddingRight12 u-xs-marginRight0"><a class="link link--darken u-accentColor--textDarken link--noUnderline u-baseColor--link js-navItemLink" href="https://design.zeta.in/tagged/design">DESIGN</a></li><li class="collectionHeader-navItem js-collectionNavItem u-inlineBlock u-fontSize13 u-textUppercase u-letterSpacing1px u-textColorNormal u-xs-paddingRight12 u-xs-marginRight0"><a class="link link--darken u-accentColor--textDarken link--noUnderline u-baseColor--link js-navItemLink" href="https://design.zeta.in/tagged/aroundtheweb">AROUND THE WEB</a></li><span class="u-borderLeft1 u-paddingLeft22 u-xs-paddingLeft12 u-baseColor--borderLight"></span><li class="collectionHeader-navItem js-collectionNavItem u-inlineBlock u-fontSize13 u-textUppercase u-letterSpacing1px u-textColorNormal u-xs-paddingRight12 u-xs-marginRight0 is-external"><a class="link link--darkenOnHover u-accentColor--textDarken link--noUnderline u-baseColor--link js-navItemLink" href="http://zeta.in" rel="nofollow noopener" target="_blank">WEBSITE</a></li></div><div class="buttonSet u-textAlignRight u-marginLeft18 u-flex0 u-noWrap"><label class="button button--small button--chromeless button--withIcon button--withSvgIcon inputGroup u-sm-hide metabar-predictiveSearch u-baseColor--buttonNormal u-baseColor--placeholderNormal" title="Search Zeta Design"><span class="svgIcon svgIcon--search svgIcon--25px u-baseColor--iconLight"><svg class="svgIcon-use" width="25" height="25" ><path d="M20.067 18.933l-4.157-4.157a6 6 0 10-.884.884l4.157 4.157a.624.624 0 10.884-.884zM6.5 11c0-2.62 2.13-4.75 4.75-4.75S16 8.38 16 11s-2.13 4.75-4.75 4.75S6.5 13.62 6.5 11z"/></svg></span><input class="js-predictiveSearchInput textInput textInput--rounded textInput--darkText u-baseColor--textNormal textInput--transparent" type="search" placeholder="Search Zeta Design" required="true" data-collection-id="b1d9ef1bb1cd" /></label><a class="button button--light button--chromeless is-touchIconBlackPulse u-baseColor--buttonLight button--withIcon button--withSvgIcon button--chromeless u-verticalAlignMiddle" href="https://twitter.com/zetaindia" title="Visit “Zeta Design” on X" aria-label="Visit “Zeta Design” on X" rel="me" target="_blank"><span class="button-defaultState"><span class="svgIcon svgIcon--twitter svgIcon--25px"><svg class="svgIcon-use" width="25" height="25" fill="none" ><path d="M14.215 11.3l5.764-6.7h-1.366l-5.005 5.818L9.611 4.6H5l6.045 8.798L5 20.424h1.366l5.286-6.144 4.221 6.144h4.61L14.216 11.3zm-1.871 2.175l-.612-.876-4.874-6.97h2.098l3.933 5.625.613.876 5.112 7.312h-2.098l-4.172-5.966z" fill="#242424"/></svg></span></span></a><a class="button button--light button--chromeless is-touchIconBlackPulse u-baseColor--buttonLight button--withIcon button--withSvgIcon button--chromeless u-verticalAlignMiddle" href="//facebook.com/zetaindia" title="Visit “Zeta Design” on Facebook" aria-label="Visit “Zeta Design” on Facebook" rel="me" target="_blank"><span class="button-defaultState"><span class="svgIcon svgIcon--facebookFilled svgIcon--25px"><svg class="svgIcon-use" width="25" height="25" ><path d="M21 12.646C21 7.65 16.97 3.6 12 3.6s-9 4.05-9 9.046a9.026 9.026 0 007.59 8.924v-6.376H8.395V12.64h2.193v-1.88c0-2.186 1.328-3.375 3.267-3.375.93 0 1.728.07 1.96.1V9.77H14.47c-1.055 0-1.26.503-1.26 1.242v1.63h2.517l-.33 2.554H13.21V21.6c4.398-.597 7.79-4.373 7.79-8.954"/></svg></span></span></a><a class="button button--light button--chromeless is-touchIconBlackPulse u-baseColor--buttonLight button--withIcon button--withSvgIcon button--chromeless u-verticalAlignMiddle" href="https://instagram.com/zetaux" title="Visit “Zeta Design” on Instagram" aria-label="Visit “Zeta Design” on Instagram" rel="me" target="_blank"><span class="button-defaultState"><span class="svgIcon svgIcon--instagram svgIcon--25px"><svg class="svgIcon-use" width="25" height="25" ><path d="M12.497 5.531c2.27 0 2.536.01 3.433.05.83.038 1.279.176 1.579.294.398.156.681.338.978.635.297.296.482.58.634.978.115.3.257.749.294 1.578.04.897.05 1.164.05 3.434 0 2.27-.01 2.537-.05 3.434-.037.83-.176 1.278-.294 1.578a2.637 2.637 0 01-.634.979 2.61 2.61 0 01-.978.634c-.3.114-.749.256-1.579.293-.897.04-1.163.05-3.433.05-2.27 0-2.537-.01-3.434-.05-.83-.037-1.278-.175-1.579-.293a2.638 2.638 0 01-.978-.634 2.596 2.596 0 01-.634-.979c-.115-.3-.256-.748-.293-1.578-.04-.897-.051-1.164-.051-3.434 0-2.27.01-2.537.05-3.434.038-.83.176-1.278.294-1.578.155-.398.337-.682.634-.978a2.6 2.6 0 01.978-.635c.3-.114.75-.256 1.579-.293.897-.044 1.164-.05 3.434-.05zm0-1.531c-2.307 0-2.598.01-3.505.05-.904.041-1.521.186-2.06.395-.56.216-1.033.51-1.505.982a4.214 4.214 0 00-.982 1.504c-.209.54-.354 1.157-.394 2.064C4.01 9.9 4 10.19 4 12.497c0 2.307.01 2.597.05 3.504.041.904.186 1.521.395 2.064.216.56.51 1.033.982 1.505s.948.762 1.504.981c.54.21 1.157.355 2.064.395.908.04 1.195.05 3.505.05 2.31 0 2.597-.01 3.505-.05.904-.04 1.52-.186 2.064-.395a4.14 4.14 0 001.504-.981c.472-.472.762-.948.982-1.505.209-.54.354-1.157.394-2.064.04-.907.051-1.194.051-3.504s-.01-2.598-.05-3.505c-.041-.904-.186-1.521-.395-2.064a4.142 4.142 0 00-.982-1.505 4.215 4.215 0 00-1.504-.981c-.54-.21-1.157-.354-2.064-.395C15.094 4.01 14.804 4 12.497 4z"/><path d="M12.496 8.132a4.365 4.365 0 000 8.73 4.367 4.367 0 004.365-4.365 4.367 4.367 0 00-4.365-4.365zm0 7.198a2.833 2.833 0 110-5.666 2.833 2.833 0 010 5.666z"/><path d="M17.034 8.979a1.019 1.019 0 100-2.038 1.019 1.019 0 000 2.038z"/></svg></span></span></a><button class="button button--primary button--smallest u-noUserSelect button--withChrome u-accentColor--buttonNormal button--followCollection js-followCollectionButton" data-action="sign-up-prompt" data-sign-in-action="toggle-subscribe-collection" data-requires-token="true" data-redirect="https://medium.com/_/subscribe/collection/zeta-design" data-action-source="header----b1d9ef1bb1cd----------------------follow_pub"><span class="button-label button-defaultState js-buttonLabel">Follow</span><span class="button-label button-activeState">Following</span></button></div></nav></div></div></div><div class="u-marginBottom40 js-collectionStream"><div class="streamItem streamItem--section js-streamItem"><section class="u-marginTop30 u-xs-margin0 u-marginBottom15 u-maxWidth1032 u-sm-paddingLeft20 u-sm-paddingRight20 u-borderBox u-marginAuto"><div class="row u-marginTop30 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight15 u-size8of12" data-source="collection_home---4------0-----------------------" data-post-id="b107f857e142" data-index="0"><div class="u-lineHeightBase postItem u-marginRight3"><a href="https://design.zeta.in/rocket-rides-and-roadmap-navigating-beyond-mvp-b107f857e142?source=collection_home---4------0-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/rocket-rides-and-roadmap-navigating-beyond-mvp-b107f857e142?source=collection_home---4------0-----------------------" class="u-block u-xs-height170 u-height350 u-width100pct u-floatLeft u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/2000/1*elj4RGRAXzUT6h2PdsWrzw.png&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Rocket Rides and Roadmap: Navigating Beyond MVP</span></a></div></div><div class="col u-xs-marginBottom10 u-paddingLeft9 u-paddingRight12 u-paddingTop0 u-sm-paddingTop20 u-paddingBottom25 u-size4of12 u-xs-size12of12 u-marginBottom30"><a class="" href="https://design.zeta.in/rocket-rides-and-roadmap-navigating-beyond-mvp-b107f857e142?source=collection_home---4------0-----------------------" data-action-source="collection_home---4------0-----------------------" data-post-id="b107f857e142"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp4 u-fontSize30 u-size12of12 u-xs-size12of12 u-xs-fontSize24">Rocket Rides and Roadmap: Navigating Beyond MVP</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">A comprehensive guide to help designers transition from an MVP to a fully developed product, an anecdote by Zeta Design team</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@creativetechie" data-action="show-user-card" data-action-value="f4782ea9c444" data-action-type="hover" data-user-id="f4782ea9c444" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*J-JZkSv91jcl5V4pTVwoTg.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Aastha Gupta"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@creativetechie" data-action="show-user-card" data-action-value="f4782ea9c444" data-action-type="hover" data-user-id="f4782ea9c444" data-collection-slug="zeta-design" dir="auto">Aastha Gupta</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2024-09-06T06:27:58.487Z">Sep 5</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="8 min read"></span></div></div></div></div></div></div><div class="row u-marginTop15 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------1-----------------------" data-post-id="cd8b7bc1db44" data-index="1"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/how-to-kickstart-your-journey-to-effective-ux-writing-cd8b7bc1db44?source=collection_home---4------1-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/how-to-kickstart-your-journey-to-effective-ux-writing-cd8b7bc1db44?source=collection_home---4------1-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*qFbJ6CGhtcQThUV0FHBBVQ.png&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">How to Kickstart Your Journey to Effective UX Writing</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/how-to-kickstart-your-journey-to-effective-ux-writing-cd8b7bc1db44?source=collection_home---4------1-----------------------" data-action-source="collection_home---4------1-----------------------" data-post-id="cd8b7bc1db44"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">How to Kickstart Your Journey to Effective UX Writing</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Find out how we tackled the writing gaps and brewed a supercool formula to make effortless content!</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@lakshmi.aishwarya15" data-action="show-user-card" data-action-value="3b0e936a93c5" data-action-type="hover" data-user-id="3b0e936a93c5" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/0*Qx5HBWUzdToMsnTk" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Aishwarya lakshmi"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@lakshmi.aishwarya15" data-action="show-user-card" data-action-value="3b0e936a93c5" data-action-type="hover" data-user-id="3b0e936a93c5" data-collection-slug="zeta-design" dir="auto">Aishwarya lakshmi</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2024-09-03T10:12:07.048Z">Sep 3</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="5 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------2-----------------------" data-post-id="3ed317d690f8" data-index="2"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/beyond-pixels-our-unbreakable-bonds-at-zeta-ux-3ed317d690f8?source=collection_home---4------2-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/beyond-pixels-our-unbreakable-bonds-at-zeta-ux-3ed317d690f8?source=collection_home---4------2-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*dWIRoepM0IxOM84mIEacqg.png&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Beyond Pixels: Our Unbreakable Bonds at Zeta UX</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/beyond-pixels-our-unbreakable-bonds-at-zeta-ux-3ed317d690f8?source=collection_home---4------2-----------------------" data-action-source="collection_home---4------2-----------------------" data-post-id="3ed317d690f8"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Beyond Pixels: Our Unbreakable Bonds at Zeta UX</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">As the sun sets, casting a warm, golden glow through Zeta’s large windows, one thing becomes abundantly clear: Zeta Design is no ordinary…</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@creativetechie" data-action="show-user-card" data-action-value="f4782ea9c444" data-action-type="hover" data-user-id="f4782ea9c444" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*J-JZkSv91jcl5V4pTVwoTg.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Aastha Gupta"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@creativetechie" data-action="show-user-card" data-action-value="f4782ea9c444" data-action-type="hover" data-user-id="f4782ea9c444" data-collection-slug="zeta-design" dir="auto">Aastha Gupta</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2024-08-08T03:57:15.358Z">Aug 7</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="9 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------3-----------------------" data-post-id="3de6e1059f39" data-index="3"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/annotating-design-files-in-figma-3de6e1059f39?source=collection_home---4------3-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/annotating-design-files-in-figma-3de6e1059f39?source=collection_home---4------3-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*aWQFV4v2XmY0YJns2x9C1A.png&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Annotating Design Files in Figma</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/annotating-design-files-in-figma-3de6e1059f39?source=collection_home---4------3-----------------------" data-action-source="collection_home---4------3-----------------------" data-post-id="3de6e1059f39"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Annotating Design Files in Figma</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Enhancing communication and documentation</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@bhawnanagpal37" data-action="show-user-card" data-action-value="cef2d3ab35f2" data-action-type="hover" data-user-id="cef2d3ab35f2" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/2*Y4BZeL5mDmKBt2XgK9Q_4A.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Bhawna Nagpal"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@bhawnanagpal37" data-action="show-user-card" data-action-value="cef2d3ab35f2" data-action-type="hover" data-user-id="cef2d3ab35f2" data-collection-slug="zeta-design" dir="auto">Bhawna Nagpal</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2024-06-18T10:51:54.257Z">Jun 18</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="5 min read"></span></div></div></div></div></div></div></div></section></div><div class="streamItem streamItem--section js-streamItem"><section class="u-marginTop30 u-xs-margin0 u-marginBottom15 u-maxWidth1032 u-sm-paddingLeft20 u-sm-paddingRight20 u-borderBox u-marginAuto"><header class="heading heading--borderedBottom u-fontSize18 u-contentSansThin" ><div class="u-clearfix"><div class="heading-content u-floatLeft"><span class="heading-title heading-title--dark heading-title--lineHeightTight u-fontSize18 u-contentSansThin">Latest</span></div></div></header><div class="row u-marginTop30 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------0-----------------------" data-post-id="d12f646e5075" data-index="0"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/cracking-the-code-product-design-pitfalls-exposed-d12f646e5075?source=collection_home---4------0-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/cracking-the-code-product-design-pitfalls-exposed-d12f646e5075?source=collection_home---4------0-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*w-GalLu5yiRFQX1nzrIm6g.jpeg&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Cracking the Code — Product &amp; Design Pitfalls Exposed</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/cracking-the-code-product-design-pitfalls-exposed-d12f646e5075?source=collection_home---4------0-----------------------" data-action-source="collection_home---4------0-----------------------" data-post-id="d12f646e5075"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Cracking the Code — Product &amp; Design Pitfalls Exposed</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Alone we can do so little, together we can do so much</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@Schizoidman" data-action="show-user-card" data-action-value="f0f9e08fdf27" data-action-type="hover" data-user-id="f0f9e08fdf27" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*_btP8urGuuH3kRUmxtUrOw.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Rishabh Kapoor"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@Schizoidman" data-action="show-user-card" data-action-value="f0f9e08fdf27" data-action-type="hover" data-user-id="f0f9e08fdf27" data-collection-slug="zeta-design" dir="auto">Rishabh Kapoor</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2024-05-26T08:30:32.930Z">May 26</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="6 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------1-----------------------" data-post-id="009926a7b583" data-index="1"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/embracing-creativity-and-purpose-the-journey-to-designing-sparrows-mascot-009926a7b583?source=collection_home---4------1-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/embracing-creativity-and-purpose-the-journey-to-designing-sparrows-mascot-009926a7b583?source=collection_home---4------1-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*9ptJkh1MwsM_YtInx7HTdQ.png&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Embracing Creativity and Purpose: The Journey to Designing Sparrow’s Mascot</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/embracing-creativity-and-purpose-the-journey-to-designing-sparrows-mascot-009926a7b583?source=collection_home---4------1-----------------------" data-action-source="collection_home---4------1-----------------------" data-post-id="009926a7b583"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Embracing Creativity and Purpose: The Journey to Designing Sparrow’s Mascot</div></h3></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@aswinb_3925" data-action="show-user-card" data-action-value="d2b52d6405a5" data-action-type="hover" data-user-id="d2b52d6405a5" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*-R7mHs1_Cb40jLbZCQjEKw.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Aswin Biji"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@aswinb_3925" data-action="show-user-card" data-action-value="d2b52d6405a5" data-action-type="hover" data-user-id="d2b52d6405a5" data-collection-slug="zeta-design" dir="auto">Aswin Biji</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2024-04-03T04:19:26.089Z">Apr 2</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="4 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------2-----------------------" data-post-id="c20e4a23447c" data-index="2"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/building-unicorn-design-system-v1-0-c20e4a23447c?source=collection_home---4------2-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/building-unicorn-design-system-v1-0-c20e4a23447c?source=collection_home---4------2-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*uOfgekIMTmCpWn_u5Nfkzw.png&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Building Unicorn Design System v1.0 🦄</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/building-unicorn-design-system-v1-0-c20e4a23447c?source=collection_home---4------2-----------------------" data-action-source="collection_home---4------2-----------------------" data-post-id="c20e4a23447c"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Building Unicorn Design System v1.0 🦄</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Behind the scenes of embracing every twist and turn into crafting our design system from concept to completion</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@creativetechie" data-action="show-user-card" data-action-value="f4782ea9c444" data-action-type="hover" data-user-id="f4782ea9c444" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*J-JZkSv91jcl5V4pTVwoTg.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Aastha Gupta"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@creativetechie" data-action="show-user-card" data-action-value="f4782ea9c444" data-action-type="hover" data-user-id="f4782ea9c444" data-collection-slug="zeta-design" dir="auto">Aastha Gupta</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2024-03-20T07:10:30.143Z">Mar 19</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="6 min read"></span></div></div></div></div></div></div></div><div class="row u-marginTop30 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------3-----------------------" data-post-id="2e01c24564e" data-index="3"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/designing-for-neuro-diversity-2e01c24564e?source=collection_home---4------3-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/designing-for-neuro-diversity-2e01c24564e?source=collection_home---4------3-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*V3xkUONpS1oTxU0jDpEGUw.png&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Designing for Neuro-Diversity</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/designing-for-neuro-diversity-2e01c24564e?source=collection_home---4------3-----------------------" data-action-source="collection_home---4------3-----------------------" data-post-id="2e01c24564e"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Designing for Neuro-Diversity</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Designing inclusive products that welcome individuals with neurological differences or conditions.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@mesimarpreet" data-action="show-user-card" data-action-value="1a9336c8d732" data-action-type="hover" data-user-id="1a9336c8d732" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*RNoWlNV64OLW3oX-Z6cAyA.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Simarpreet Kaur"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@mesimarpreet" data-action="show-user-card" data-action-value="1a9336c8d732" data-action-type="hover" data-user-id="1a9336c8d732" data-collection-slug="zeta-design" dir="auto">Simarpreet Kaur</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2023-11-08T08:31:59.676Z">Nov 8, 2023</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="6 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------4-----------------------" data-post-id="5ea7a5c7e3e7" data-index="4"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/creating-a-seamless-experience-using-heuristic-evaluation-5ea7a5c7e3e7?source=collection_home---4------4-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/creating-a-seamless-experience-using-heuristic-evaluation-5ea7a5c7e3e7?source=collection_home---4------4-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*RfOiicW6ZBOIjSZhEhM-Gg.png&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Creating a seamless experience using Heuristic Evaluation</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/creating-a-seamless-experience-using-heuristic-evaluation-5ea7a5c7e3e7?source=collection_home---4------4-----------------------" data-action-source="collection_home---4------4-----------------------" data-post-id="5ea7a5c7e3e7"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Creating a seamless experience using Heuristic Evaluation</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">One of the most efficient ways to evaluate your designs and ensure you deliver a user-friendly product that goes the extra mile!</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@nupurvatsdesign" data-action="show-user-card" data-action-value="be81c98d078e" data-action-type="hover" data-user-id="be81c98d078e" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*VyPJKl1blXLXwK6Sw6Ot0A.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Nupur vats"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@nupurvatsdesign" data-action="show-user-card" data-action-value="be81c98d078e" data-action-type="hover" data-user-id="be81c98d078e" data-collection-slug="zeta-design" dir="auto">Nupur vats</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2022-07-11T07:51:46.359Z">Jul 10, 2022</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="8 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------5-----------------------" data-post-id="4ab16fae8826" data-index="5"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/getting-better-over-time-together-4ab16fae8826?source=collection_home---4------5-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/getting-better-over-time-together-4ab16fae8826?source=collection_home---4------5-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*h-xOJhi7GuIEnelKGaCgEw.jpeg&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Getting Better Over Time, Together</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/getting-better-over-time-together-4ab16fae8826?source=collection_home---4------5-----------------------" data-action-source="collection_home---4------5-----------------------" data-post-id="4ab16fae8826"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Getting Better Over Time, Together</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Introducing “Better Together”, a fun team-building initiative to take our already awesome team culture, a notch higher.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@lavanya.gopalaswamy316" data-action="show-user-card" data-action-value="36d75014eccd" data-action-type="hover" data-user-id="36d75014eccd" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*_fAWJSlkH4dtAx8MKYx9xA.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Lavanya Gopalaswamy"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@lavanya.gopalaswamy316" data-action="show-user-card" data-action-value="36d75014eccd" data-action-type="hover" data-user-id="36d75014eccd" data-collection-slug="zeta-design" dir="auto">Lavanya Gopalaswamy</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2022-06-08T06:03:09.029Z">Jun 7, 2022</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="6 min read"></span></div></div></div></div></div></div></div><div class="row u-marginTop30 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------6-----------------------" data-post-id="453b6319b65e" data-index="6"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/starbursting-453b6319b65e?source=collection_home---4------6-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/starbursting-453b6319b65e?source=collection_home---4------6-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*O3i8p2v_Ysjx6QVbsPPUug.jpeg&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Starbursting</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/starbursting-453b6319b65e?source=collection_home---4------6-----------------------" data-action-source="collection_home---4------6-----------------------" data-post-id="453b6319b65e"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Starbursting</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Kickstarting products by harnessing the art of questioning.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@roopal.kmr" data-action="show-user-card" data-action-value="4f0a66fe889e" data-action-type="hover" data-user-id="4f0a66fe889e" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/0*VkqayneQ7n-khWQD.jpg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Roopal Kumar"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@roopal.kmr" data-action="show-user-card" data-action-value="4f0a66fe889e" data-action-type="hover" data-user-id="4f0a66fe889e" data-collection-slug="zeta-design" dir="auto">Roopal Kumar</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2022-05-16T05:32:04.397Z">May 15, 2022</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="4 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------7-----------------------" data-post-id="e037fdd3b196" data-index="7"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/dissecting-the-visual-design-of-products-through-pinc-analysis-e037fdd3b196?source=collection_home---4------7-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/dissecting-the-visual-design-of-products-through-pinc-analysis-e037fdd3b196?source=collection_home---4------7-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*YeGjeBiysa57ng5UU0p3rg.jpeg&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Dissecting the Visual Design of Products through PINC Analysis</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/dissecting-the-visual-design-of-products-through-pinc-analysis-e037fdd3b196?source=collection_home---4------7-----------------------" data-action-source="collection_home---4------7-----------------------" data-post-id="e037fdd3b196"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Dissecting the Visual Design of Products through PINC Analysis</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Designing carefully crafted interfaces can sometimes be difficult. We constantly seek inspiration and make efforts to better our designs…</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@sonalisa-patel" data-action="show-user-card" data-action-value="6be01e1651c6" data-action-type="hover" data-user-id="6be01e1651c6" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*zGLtM2LTgNaX5fCfd0f3Qg.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Sonalisa Patel"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@sonalisa-patel" data-action="show-user-card" data-action-value="6be01e1651c6" data-action-type="hover" data-user-id="6be01e1651c6" data-collection-slug="zeta-design" dir="auto">Sonalisa Patel</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2022-04-28T06:37:27.436Z">Apr 27, 2022</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="9 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------8-----------------------" data-post-id="1ca4f4d4f249" data-index="8"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/design-validation-harnessing-the-power-of-user-interviews-to-improve-ux-1ca4f4d4f249?source=collection_home---4------8-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/design-validation-harnessing-the-power-of-user-interviews-to-improve-ux-1ca4f4d4f249?source=collection_home---4------8-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*AaL0kG8acrTofCxE355g1A.jpeg&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Design Validation: Harnessing the power of user interviews to improve UX</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/design-validation-harnessing-the-power-of-user-interviews-to-improve-ux-1ca4f4d4f249?source=collection_home---4------8-----------------------" data-action-source="collection_home---4------8-----------------------" data-post-id="1ca4f4d4f249"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Design Validation: Harnessing the power of user interviews to improve UX</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">A good user experience is not easy to create in a single shot. Designers mostly depend on insights from preliminary research and intuition…</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@humera-fatima" data-action="show-user-card" data-action-value="a98b3eb08145" data-action-type="hover" data-user-id="a98b3eb08145" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*QNVHYNFkTimiWCjaxEevCg.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Humera Fatima"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@humera-fatima" data-action="show-user-card" data-action-value="a98b3eb08145" data-action-type="hover" data-user-id="a98b3eb08145" data-collection-slug="zeta-design" dir="auto">Humera Fatima</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2022-02-08T12:11:12.437Z">Feb 8, 2022</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="7 min read"></span></div></div></div></div></div></div></div><div class="row u-marginTop30 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------9-----------------------" data-post-id="8f511ef73155" data-index="9"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/ten-degrees-of-bliss-our-first-workation-in-the-hills-8f511ef73155?source=collection_home---4------9-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/ten-degrees-of-bliss-our-first-workation-in-the-hills-8f511ef73155?source=collection_home---4------9-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*GnigesejX1Tks1SeItdAkQ.jpeg&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Ten Degrees of Bliss-Our first workation in the hills</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/ten-degrees-of-bliss-our-first-workation-in-the-hills-8f511ef73155?source=collection_home---4------9-----------------------" data-action-source="collection_home---4------9-----------------------" data-post-id="8f511ef73155"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Ten Degrees of Bliss-Our first workation in the hills</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">A BTS sneak-peak of the Zeta Design team’s workation in late 2021.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@lavanya.gopalaswamy316" data-action="show-user-card" data-action-value="36d75014eccd" data-action-type="hover" data-user-id="36d75014eccd" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*_fAWJSlkH4dtAx8MKYx9xA.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Lavanya Gopalaswamy"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@lavanya.gopalaswamy316" data-action="show-user-card" data-action-value="36d75014eccd" data-action-type="hover" data-user-id="36d75014eccd" data-collection-slug="zeta-design" dir="auto">Lavanya Gopalaswamy</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2022-01-24T14:36:30.003Z">Jan 24, 2022</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="7 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------10-----------------------" data-post-id="cb67802c08ec" data-index="10"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/art-of-storyboarding-cb67802c08ec?source=collection_home---4------10-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/art-of-storyboarding-cb67802c08ec?source=collection_home---4------10-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*cONry3WId5sK53tyT6bsMQ.jpeg&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Art of storyboarding</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/art-of-storyboarding-cb67802c08ec?source=collection_home---4------10-----------------------" data-action-source="collection_home---4------10-----------------------" data-post-id="cb67802c08ec"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Art of storyboarding</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories. — Jonathan…</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@nupurvatsdesign" data-action="show-user-card" data-action-value="be81c98d078e" data-action-type="hover" data-user-id="be81c98d078e" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*VyPJKl1blXLXwK6Sw6Ot0A.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Nupur vats"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@nupurvatsdesign" data-action="show-user-card" data-action-value="be81c98d078e" data-action-type="hover" data-user-id="be81c98d078e" data-collection-slug="zeta-design" dir="auto">Nupur vats</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-12-20T09:53:48.260Z">Dec 20, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="8 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------11-----------------------" data-post-id="c559a89a92ba" data-index="11"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/zetanauts-of-zd-a-zeta-design-initiative-enhancing-team-wide-bonding-c559a89a92ba?source=collection_home---4------11-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/zetanauts-of-zd-a-zeta-design-initiative-enhancing-team-wide-bonding-c559a89a92ba?source=collection_home---4------11-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*FPJrHMwipLJ60QI7LcFTOw.png&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Zetanauts of ZD: A Zeta Design initiative enhancing team-wide bonding</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/zetanauts-of-zd-a-zeta-design-initiative-enhancing-team-wide-bonding-c559a89a92ba?source=collection_home---4------11-----------------------" data-action-source="collection_home---4------11-----------------------" data-post-id="c559a89a92ba"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Zetanauts of ZD: A Zeta Design initiative enhancing team-wide bonding</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Handbook to know each other and build strong bonds at work</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@creativetechie" data-action="show-user-card" data-action-value="f4782ea9c444" data-action-type="hover" data-user-id="f4782ea9c444" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*J-JZkSv91jcl5V4pTVwoTg.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Aastha Gupta"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@creativetechie" data-action="show-user-card" data-action-value="f4782ea9c444" data-action-type="hover" data-user-id="f4782ea9c444" data-collection-slug="zeta-design" dir="auto">Aastha Gupta</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-12-14T14:25:53.916Z">Dec 14, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="9 min read"></span></div></div></div></div></div></div></div><div class="row u-marginTop30 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------12-----------------------" data-post-id="77b8dc9d47ac" data-index="12"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/composing-sounds-in-the-world-of-ux-77b8dc9d47ac?source=collection_home---4------12-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/composing-sounds-in-the-world-of-ux-77b8dc9d47ac?source=collection_home---4------12-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*EYy-sAYxXQMh8bUmjC4Lug.jpeg&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Composing Sounds in the World of UX</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/composing-sounds-in-the-world-of-ux-77b8dc9d47ac?source=collection_home---4------12-----------------------" data-action-source="collection_home---4------12-----------------------" data-post-id="77b8dc9d47ac"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Composing Sounds in the World of UX</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">How the Zeta design team took its first steps towards dabbling in the art of sound design.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@lavanya.gopalaswamy316" data-action="show-user-card" data-action-value="36d75014eccd" data-action-type="hover" data-user-id="36d75014eccd" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*_fAWJSlkH4dtAx8MKYx9xA.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Lavanya Gopalaswamy"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@lavanya.gopalaswamy316" data-action="show-user-card" data-action-value="36d75014eccd" data-action-type="hover" data-user-id="36d75014eccd" data-collection-slug="zeta-design" dir="auto">Lavanya Gopalaswamy</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-10-18T13:20:15.219Z">Oct 18, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="7 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------13-----------------------" data-post-id="388d70989e06" data-index="13"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/methodbee-the-initiative-thats-transforming-the-way-we-design-388d70989e06?source=collection_home---4------13-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/methodbee-the-initiative-thats-transforming-the-way-we-design-388d70989e06?source=collection_home---4------13-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*9Y11pcjKGaZVKsWrqpscvQ.jpeg&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">MethodBee: A Zeta Design initiative transforming the way we design</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/methodbee-the-initiative-thats-transforming-the-way-we-design-388d70989e06?source=collection_home---4------13-----------------------" data-action-source="collection_home---4------13-----------------------" data-post-id="388d70989e06"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">MethodBee: A Zeta Design initiative transforming the way we design</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Learning design methods the fun way</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@sonalisa-patel" data-action="show-user-card" data-action-value="6be01e1651c6" data-action-type="hover" data-user-id="6be01e1651c6" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*zGLtM2LTgNaX5fCfd0f3Qg.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Sonalisa Patel"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@sonalisa-patel" data-action="show-user-card" data-action-value="6be01e1651c6" data-action-type="hover" data-user-id="6be01e1651c6" data-collection-slug="zeta-design" dir="auto">Sonalisa Patel</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-10-01T08:37:19.765Z">Oct 1, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="6 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------14-----------------------" data-post-id="8b6d9d15007e" data-index="14"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/referrals-back-then-today-in-the-future-8b6d9d15007e?source=collection_home---4------14-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/referrals-back-then-today-in-the-future-8b6d9d15007e?source=collection_home---4------14-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*sDbs0dFuMKK2D0DeK5NkKQ.jpeg&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Referrals: Back then, today &amp; in the future</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/referrals-back-then-today-in-the-future-8b6d9d15007e?source=collection_home---4------14-----------------------" data-action-source="collection_home---4------14-----------------------" data-post-id="8b6d9d15007e"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Referrals: Back then, today &amp; in the future</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">A brief history of referrals</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@vishnukoux" data-action="show-user-card" data-action-value="66128a75305e" data-action-type="hover" data-user-id="66128a75305e" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*YiaQIUkiH41En8Szgz7GNw@2x.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Vishnu Ko"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@vishnukoux" data-action="show-user-card" data-action-value="66128a75305e" data-action-type="hover" data-user-id="66128a75305e" data-collection-slug="zeta-design" dir="auto">Vishnu Ko</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-09-20T11:42:57.157Z">Sep 20, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="6 min read"></span></div></div></div></div></div></div></div><div class="row u-marginTop30 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------15-----------------------" data-post-id="28537cc00fd4" data-index="15"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/designing-zetas-careers-page-to-spark-interest-from-top-talent-28537cc00fd4?source=collection_home---4------15-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/designing-zetas-careers-page-to-spark-interest-from-top-talent-28537cc00fd4?source=collection_home---4------15-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*xtiTqnfX_U7q4xvPFoklbg.png&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Designing Zeta Suite’s Careers page to spark interest from top talent</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/designing-zetas-careers-page-to-spark-interest-from-top-talent-28537cc00fd4?source=collection_home---4------15-----------------------" data-action-source="collection_home---4------15-----------------------" data-post-id="28537cc00fd4"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Designing Zeta Suite’s Careers page to spark interest from top talent</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">The story of Zeta Suite’s Careers page and how it was built by collaborative efforts from HR team, Designers and Developers.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@sakshamsdesign" data-action="show-user-card" data-action-value="a45b24e31e1" data-action-type="hover" data-user-id="a45b24e31e1" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*vbfYPhG3ep_n67GTeUS71w.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Saksham Sinha"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@sakshamsdesign" data-action="show-user-card" data-action-value="a45b24e31e1" data-action-type="hover" data-user-id="a45b24e31e1" data-collection-slug="zeta-design" dir="auto">Saksham Sinha</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-09-13T07:04:42.344Z">Sep 12, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="8 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------16-----------------------" data-post-id="82a48c94a560" data-index="16"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/my-journey-from-fashion-to-ux-82a48c94a560?source=collection_home---4------16-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/my-journey-from-fashion-to-ux-82a48c94a560?source=collection_home---4------16-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*WPDV9HHcvcFGopU_KnVKKA.jpeg&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">My journey from Fashion to UX</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/my-journey-from-fashion-to-ux-82a48c94a560?source=collection_home---4------16-----------------------" data-action-source="collection_home---4------16-----------------------" data-post-id="82a48c94a560"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">My journey from Fashion to UX</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">The story of realising that fashions fade, but usability is always in style!</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@nupurvatsdesign" data-action="show-user-card" data-action-value="be81c98d078e" data-action-type="hover" data-user-id="be81c98d078e" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*VyPJKl1blXLXwK6Sw6Ot0A.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Nupur vats"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@nupurvatsdesign" data-action="show-user-card" data-action-value="be81c98d078e" data-action-type="hover" data-user-id="be81c98d078e" data-collection-slug="zeta-design" dir="auto">Nupur vats</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-07-19T06:51:38.015Z">Jul 18, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="4 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------17-----------------------" data-post-id="402682bb13cb" data-index="17"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/breaking-the-code-how-did-we-build-our-figma-plugin-402682bb13cb?source=collection_home---4------17-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/breaking-the-code-how-did-we-build-our-figma-plugin-402682bb13cb?source=collection_home---4------17-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*Buv9AgzhmtMU6dkKrqZznw.png&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Breaking the code: How did we build our Figma plugin?</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/breaking-the-code-how-did-we-build-our-figma-plugin-402682bb13cb?source=collection_home---4------17-----------------------" data-action-source="collection_home---4------17-----------------------" data-post-id="402682bb13cb"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Breaking the code: How did we build our Figma plugin?</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Learn how Zeta Design built its first Figma plugin.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@sai_lakshman" data-action="show-user-card" data-action-value="809d3d0ce467" data-action-type="hover" data-user-id="809d3d0ce467" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*0ECTVtKvhAKBcMqtkE-q1Q.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Sai Lakshman"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@sai_lakshman" data-action="show-user-card" data-action-value="809d3d0ce467" data-action-type="hover" data-user-id="809d3d0ce467" data-collection-slug="zeta-design" dir="auto">Sai Lakshman</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-06-01T12:59:37.273Z">Jun 1, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="9 min read"></span></div></div></div></div></div></div></div><div class="row u-marginTop30 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------18-----------------------" data-post-id="4db65274de70" data-index="18"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/my-journey-as-a-product-designer-at-zeta-4db65274de70?source=collection_home---4------18-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/my-journey-as-a-product-designer-at-zeta-4db65274de70?source=collection_home---4------18-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*QQgBNNDb3chCrBRIH0V_Ng.png&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">My Journey as a Product Designer at Zeta</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/my-journey-as-a-product-designer-at-zeta-4db65274de70?source=collection_home---4------18-----------------------" data-action-source="collection_home---4------18-----------------------" data-post-id="4db65274de70"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">My Journey as a Product Designer at Zeta</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Being a part of the Zeta Design team is all about learning, collaborating, and fun.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@Schizoidman" data-action="show-user-card" data-action-value="f0f9e08fdf27" data-action-type="hover" data-user-id="f0f9e08fdf27" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*_btP8urGuuH3kRUmxtUrOw.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Rishabh Kapoor"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@Schizoidman" data-action="show-user-card" data-action-value="f0f9e08fdf27" data-action-type="hover" data-user-id="f0f9e08fdf27" data-collection-slug="zeta-design" dir="auto">Rishabh Kapoor</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-05-18T11:51:04.668Z">May 18, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="8 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------19-----------------------" data-post-id="4b951b93db33" data-index="19"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/our-first-dive-into-the-world-of-ux-explorative-research-4b951b93db33?source=collection_home---4------19-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/our-first-dive-into-the-world-of-ux-explorative-research-4b951b93db33?source=collection_home---4------19-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*pOtwtkHkzHgcnmNSwzGLjA.jpeg&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Our first dive into the world of UX explorative research</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/our-first-dive-into-the-world-of-ux-explorative-research-4b951b93db33?source=collection_home---4------19-----------------------" data-action-source="collection_home---4------19-----------------------" data-post-id="4b951b93db33"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Our first dive into the world of UX explorative research</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Learn how Zeta Design team took the first move to conduct UX research.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@bharatapat" data-action="show-user-card" data-action-value="c4fd13ca7b59" data-action-type="hover" data-user-id="c4fd13ca7b59" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*IG9AUexhEbsaHBBeBgDORw.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Bharat Apat"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@bharatapat" data-action="show-user-card" data-action-value="c4fd13ca7b59" data-action-type="hover" data-user-id="c4fd13ca7b59" data-collection-slug="zeta-design" dir="auto">Bharat Apat</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-04-14T10:26:43.828Z">Apr 14, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="7 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------20-----------------------" data-post-id="6b9839d7adff" data-index="20"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/organising-design-work-in-figma-a-systemic-guide-and-framework-6b9839d7adff?source=collection_home---4------20-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/organising-design-work-in-figma-a-systemic-guide-and-framework-6b9839d7adff?source=collection_home---4------20-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*wFq2Z3I5zOEQvb07zHJo2w.jpeg&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Organising Design Work in Figma — A Systemic Guide and Framework</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/organising-design-work-in-figma-a-systemic-guide-and-framework-6b9839d7adff?source=collection_home---4------20-----------------------" data-action-source="collection_home---4------20-----------------------" data-post-id="6b9839d7adff"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Organising Design Work in Figma — A Systemic Guide and Framework</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">For digital designers who want to organise their working files to improve clarity and collaboration within and across teams</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@preethishreeya" data-action="show-user-card" data-action-value="d558dad921b" data-action-type="hover" data-user-id="d558dad921b" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*YODBcdd6N71d5PAopFu1Vw.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Preethi Shreeya"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@preethishreeya" data-action="show-user-card" data-action-value="d558dad921b" data-action-type="hover" data-user-id="d558dad921b" data-collection-slug="zeta-design" dir="auto">Preethi Shreeya</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-03-23T10:55:28.851Z">Mar 23, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="9 min read"></span></div></div></div></div></div></div></div><div class="row u-marginTop30 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------21-----------------------" data-post-id="3fe2481b599a" data-index="21"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/the-ux-writing-process-in-tech-demystified-3fe2481b599a?source=collection_home---4------21-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/the-ux-writing-process-in-tech-demystified-3fe2481b599a?source=collection_home---4------21-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*cC5zE1ytpwxe199umOATmg.jpeg&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">The UX Writing Process in Tech — Demystified</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/the-ux-writing-process-in-tech-demystified-3fe2481b599a?source=collection_home---4------21-----------------------" data-action-source="collection_home---4------21-----------------------" data-post-id="3fe2481b599a"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">The UX Writing Process in Tech — Demystified</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">UX writing is not just about words but is first about understanding, collaborating, analyzing, and then writing.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@snehsingh18061990" data-action="show-user-card" data-action-value="289f1789610e" data-action-type="hover" data-user-id="289f1789610e" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*hPti8xL4F1OMxvdaQXlWKw.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Sneh Singh"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@snehsingh18061990" data-action="show-user-card" data-action-value="289f1789610e" data-action-type="hover" data-user-id="289f1789610e" data-collection-slug="zeta-design" dir="auto">Sneh Singh</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-03-08T09:59:22.402Z">Mar 8, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="8 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------22-----------------------" data-post-id="93bf87ed9259" data-index="22"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/11-imaginative-fun-and-collaborative-figma-activities-to-do-with-your-team-93bf87ed9259?source=collection_home---4------22-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/11-imaginative-fun-and-collaborative-figma-activities-to-do-with-your-team-93bf87ed9259?source=collection_home---4------22-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/1*CsvASBy6lsBSAOQQr2ph3Q.png&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">11 imaginative, fun and collaborative Figma activities to do with your team</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/11-imaginative-fun-and-collaborative-figma-activities-to-do-with-your-team-93bf87ed9259?source=collection_home---4------22-----------------------" data-action-source="collection_home---4------22-----------------------" data-post-id="93bf87ed9259"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">11 imaginative, fun and collaborative Figma activities to do with your team</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Learn how Zeta uses Figma for fun and collaborative activities</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@snehsingh18061990" data-action="show-user-card" data-action-value="289f1789610e" data-action-type="hover" data-user-id="289f1789610e" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*hPti8xL4F1OMxvdaQXlWKw.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Sneh Singh"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@snehsingh18061990" data-action="show-user-card" data-action-value="289f1789610e" data-action-type="hover" data-user-id="289f1789610e" data-collection-slug="zeta-design" dir="auto">Sneh Singh</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-01-13T07:08:35.900Z">Jan 12, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="6 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------23-----------------------" data-post-id="bc1835cd12a5" data-index="23"><div class="u-lineHeightBase postItem"><a href="https://design.zeta.in/zeta-spotlight-design-journey-of-rewards-and-recognition-product-bc1835cd12a5?source=collection_home---4------23-----------------------" data-action="open-post" data-action-value="https://design.zeta.in/zeta-spotlight-design-journey-of-rewards-and-recognition-product-bc1835cd12a5?source=collection_home---4------23-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/max/800/0*n8s7Ivs3tVCCVSzq.png&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Zeta Spotlight | Design journey of rewards and recognition product</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://design.zeta.in/zeta-spotlight-design-journey-of-rewards-and-recognition-product-bc1835cd12a5?source=collection_home---4------23-----------------------" data-action-source="collection_home---4------23-----------------------" data-post-id="bc1835cd12a5"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Zeta Spotlight | Design journey of rewards and recognition product</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Spotlight is designed for building a culture of appreciation that is done comfortably by the employees of organizations of all levels.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://design.zeta.in/@ramakrishnaux" data-action="show-user-card" data-action-value="e2b1ef30fdc0" data-action-type="hover" data-user-id="e2b1ef30fdc0" data-collection-slug="zeta-design" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*8ulA0hlQCWFCCCF6no9Ztw@2x.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Ramakrishna V"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://design.zeta.in/@ramakrishnaux" data-action="show-user-card" data-action-value="e2b1ef30fdc0" data-action-type="hover" data-user-id="e2b1ef30fdc0" data-collection-slug="zeta-design" dir="auto">Ramakrishna V</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2020-10-13T03:54:34.235Z">Oct 12, 2020</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="12 min read"></span></div></div></div></div></div></div></div></section></div></div><style class="js-collectionStyle"> .u-accentColor--borderLight {border-color: #9474C6 !important;} .u-accentColor--borderNormal {border-color: #9474C6 !important;} .u-accentColor--borderDark {border-color: #7E65A6 !important;} .u-accentColor--iconLight .svgIcon,.u-accentColor--iconLight.svgIcon {fill: #9474C6 !important;} .u-accentColor--iconNormal .svgIcon,.u-accentColor--iconNormal.svgIcon {fill: #9474C6 !important;} .u-accentColor--iconDark .svgIcon,.u-accentColor--iconDark.svgIcon {fill: #7E65A6 !important;} .u-accentColor--textNormal {color: #7E65A6 !important;} .u-accentColor--hoverTextNormal:hover {color: #7E65A6 !important;} .u-accentColor--textNormal.u-accentColor--textDarken:hover {color: #735D96 !important;} .u-accentColor--textDark {color: #735D96 !important;} .u-accentColor--backgroundLight {background-color: #9474C6 !important;} .u-accentColor--backgroundNormal {background-color: #9474C6 !important;} .u-accentColor--backgroundDark {background-color: #7E65A6 !important;} .u-accentColor--buttonDark {border-color: #7E65A6 !important; color: #735D96 !important;} .u-accentColor--buttonDark:hover {border-color: #735D96 !important;} .u-accentColor--buttonDark .icon:before,.u-accentColor--buttonDark .svgIcon{color: #7E65A6 !important; fill: #7E65A6 !important;} .u-accentColor--buttonNormal:not(.clapButton--largePill) {border-color: #9474C6 !important; color: #7E65A6 !important;} .u-accentColor--buttonNormal:hover {border-color: #7E65A6 !important;} .u-accentColor--buttonNormal .icon:before,.u-accentColor--buttonNormal .svgIcon{color: #9474C6 !important; fill: #9474C6 !important;} .u-accentColor--buttonNormal.button--filled .icon:before,.u-accentColor--buttonNormal.button--filled .svgIcon{color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-accentColor--buttonDark.button--filled,.u-accentColor--buttonDark.button--withChrome.is-active,.u-accentColor--fillWhenActive.is-active {background-color: #7E65A6 !important; border-color: #7E65A6 !important; color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-accentColor--buttonNormal.button--filled:not(.clapButton--largePill),.u-accentColor--buttonNormal.button--withChrome.is-active:not(.clapButton--largePill) {background-color: #9474C6 !important; border-color: #9474C6 !important; color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .postArticle.is-withAccentColors .markup--user,.postArticle.is-withAccentColors .markup--query {color: #7E65A6 !important;}.u-tintBgColor {background-color: rgba(75, 40, 120, 1) !important;}.u-tintBgColor .u-fadeLeft:before {background-image: linear-gradient(to right, rgba(75, 40, 120, 1) 0%, rgba(75, 40, 120, 0) 100%) !important;}.u-tintBgColor .u-fadeRight:after {background-image: linear-gradient(to right, rgba(75, 40, 120, 0) 0%, rgba(75, 40, 120, 1) 100%) !important;} .u-tintSpectrum .u-baseColor--borderLight {border-color: #B09DCD !important;} .u-tintSpectrum .u-baseColor--borderNormal {border-color: #D3C4E8 !important;} .u-tintSpectrum .u-baseColor--borderDark {border-color: #F4E9FF !important;} .u-tintSpectrum .u-baseColor--iconLight .svgIcon,.u-tintSpectrum .u-baseColor--iconLight.svgIcon {fill: #B09DCD !important;} .u-tintSpectrum .u-baseColor--iconNormal .svgIcon,.u-tintSpectrum .u-baseColor--iconNormal.svgIcon {fill: #D3C4E8 !important;} .u-tintSpectrum .u-baseColor--iconDark .svgIcon,.u-tintSpectrum .u-baseColor--iconDark.svgIcon {fill: #F4E9FF !important;} .u-tintSpectrum .u-baseColor--textNormal {color: #D3C4E8 !important;} .u-tintSpectrum .u-baseColor--textNormal.u-baseColor--textDarken:hover {color: #FFFBFF !important;} .u-tintSpectrum .u-baseColor--textDark {color: #FFFBFF !important;} .u-tintSpectrum .u-baseColor--textDarker {color: #FFFBFF !important;} .u-tintSpectrum .u-baseColor--backgroundLight {background-color: #B09DCD !important;} .u-tintSpectrum .u-baseColor--backgroundNormal {background-color: #D3C4E8 !important;} .u-tintSpectrum .u-baseColor--backgroundDark {background-color: #F4E9FF !important;} .u-tintSpectrum .u-baseColor--buttonLight {border-color: #B09DCD !important; color: #B09DCD !important;} .u-tintSpectrum .u-baseColor--buttonLight:hover {border-color: #B09DCD !important;} .u-tintSpectrum .u-baseColor--buttonLight .icon:before,.u-tintSpectrum .u-baseColor--buttonLight .svgIcon {color: #B09DCD !important; fill: #B09DCD !important;} .u-tintSpectrum .u-baseColor--buttonDark {border-color: #F4E9FF !important; color: #FFFBFF !important;} .u-tintSpectrum .u-baseColor--buttonDark:hover {border-color: #FFFBFF !important;} .u-tintSpectrum .u-baseColor--buttonDark .icon:before,.u-tintSpectrum .u-baseColor--buttonDark .svgIcon {color: #F4E9FF !important; fill: #F4E9FF !important;} .u-tintSpectrum .u-baseColor--buttonNormal {border-color: #D3C4E8 !important; color: #D3C4E8 !important;} .u-tintSpectrum .u-baseColor--buttonNormal:hover {border-color: #F4E9FF !important;} .u-tintSpectrum .u-baseColor--buttonNormal .icon:before,.u-tintSpectrum .u-baseColor--buttonNormal .svgIcon {color: #D3C4E8 !important; fill: #D3C4E8 !important;} .u-tintSpectrum .u-baseColor--buttonDark.button--filled,.u-tintSpectrum .u-baseColor--buttonDark.button--withChrome.is-active {background-color: #F4E9FF !important; border-color: #F4E9FF !important; color: rgba(75, 40, 120, 1) !important; fill: rgba(75, 40, 120, 1) !important;} .u-tintSpectrum .u-baseColor--buttonNormal.button--filled,.u-tintSpectrum .u-baseColor--buttonNormal.button--withChrome.is-active {background-color: #D3C4E8 !important; border-color: #D3C4E8 !important; color: rgba(75, 40, 120, 1) !important; fill: rgba(75, 40, 120, 1) !important;} .u-tintSpectrum .u-baseColor--link {color: #D3C4E8 !important;} .u-tintSpectrum .u-baseColor--link.link--darkenOnHover:hover {color: #FFFBFF !important;} .u-tintSpectrum .u-baseColor--link.link--darken:hover,.u-tintSpectrum .u-baseColor--link.link--darken:focus,.u-tintSpectrum .u-baseColor--link.link--darken:active {color: #FFFBFF !important;} .u-tintSpectrum .u-baseColor--link.link--dark {color: #FFFBFF !important;} .u-tintSpectrum .u-baseColor--link.link--dark.link--darken:hover,.u-tintSpectrum .u-baseColor--link.link--dark.link--darken:focus,.u-tintSpectrum .u-baseColor--link.link--dark.link--darken:active {color: #FFFBFF !important;} .u-tintSpectrum .u-baseColor--link.link--darker {color: #FFFBFF !important;} .u-tintSpectrum .u-baseColor--placeholderNormal ::-webkit-input-placeholder {color: #B09DCD;} .u-tintSpectrum .u-baseColor--placeholderNormal ::-moz-placeholder {color: #B09DCD;} .u-tintSpectrum .u-baseColor--placeholderNormal :-ms-input-placeholder {color: #B09DCD;} .u-tintSpectrum .ui-h1,.u-tintSpectrum .ui-h2,.u-tintSpectrum .ui-h3,.u-tintSpectrum .ui-h4,.u-tintSpectrum .ui-brand1,.u-tintSpectrum .ui-brand2,.u-tintSpectrum .ui-captionStrong {color: #FFFBFF !important; fill: #FFFBFF !important;} .u-tintSpectrum .ui-body,.u-tintSpectrum .ui-caps {color: #FFFBFF !important; fill: #FFFBFF !important;} .u-tintSpectrum .ui-summary,.u-tintSpectrum .ui-caption {color: #B09DCD !important; fill: #B09DCD !important;} .u-tintSpectrum .u-accentColor--borderLight {border-color: #B09DCD !important;} .u-tintSpectrum .u-accentColor--borderNormal {border-color: #D3C4E8 !important;} .u-tintSpectrum .u-accentColor--borderDark {border-color: #F4E9FF !important;} .u-tintSpectrum .u-accentColor--iconLight .svgIcon,.u-tintSpectrum .u-accentColor--iconLight.svgIcon {fill: #B09DCD !important;} .u-tintSpectrum .u-accentColor--iconNormal .svgIcon,.u-tintSpectrum .u-accentColor--iconNormal.svgIcon {fill: #D3C4E8 !important;} .u-tintSpectrum .u-accentColor--iconDark .svgIcon,.u-tintSpectrum .u-accentColor--iconDark.svgIcon {fill: #F4E9FF !important;} .u-tintSpectrum .u-accentColor--textNormal {color: #D3C4E8 !important;} .u-tintSpectrum .u-accentColor--hoverTextNormal:hover {color: #D3C4E8 !important;} .u-tintSpectrum .u-accentColor--textNormal.u-accentColor--textDarken:hover {color: #FFFBFF !important;} .u-tintSpectrum .u-accentColor--textDark {color: #FFFBFF !important;} .u-tintSpectrum .u-accentColor--backgroundLight {background-color: #B09DCD !important;} .u-tintSpectrum .u-accentColor--backgroundNormal {background-color: #D3C4E8 !important;} .u-tintSpectrum .u-accentColor--backgroundDark {background-color: #F4E9FF !important;} .u-tintSpectrum .u-accentColor--buttonDark {border-color: #F4E9FF !important; color: #FFFBFF !important;} .u-tintSpectrum .u-accentColor--buttonDark:hover {border-color: #FFFBFF !important;} .u-tintSpectrum .u-accentColor--buttonDark .icon:before,.u-tintSpectrum .u-accentColor--buttonDark .svgIcon{color: #F4E9FF !important; fill: #F4E9FF !important;} .u-tintSpectrum .u-accentColor--buttonNormal:not(.clapButton--largePill) {border-color: #D3C4E8 !important; color: #D3C4E8 !important;} .u-tintSpectrum .u-accentColor--buttonNormal:hover {border-color: #F4E9FF !important;} .u-tintSpectrum .u-accentColor--buttonNormal .icon:before,.u-tintSpectrum .u-accentColor--buttonNormal .svgIcon{color: #D3C4E8 !important; fill: #D3C4E8 !important;} .u-tintSpectrum .u-accentColor--buttonNormal.button--filled .icon:before,.u-tintSpectrum .u-accentColor--buttonNormal.button--filled .svgIcon{color: rgba(75, 40, 120, 1) !important; fill: rgba(75, 40, 120, 1) !important;} .u-tintSpectrum .u-accentColor--buttonDark.button--filled,.u-tintSpectrum .u-accentColor--buttonDark.button--withChrome.is-active,.u-tintSpectrum .u-accentColor--fillWhenActive.is-active {background-color: #F4E9FF !important; border-color: #F4E9FF !important; color: rgba(75, 40, 120, 1) !important; fill: rgba(75, 40, 120, 1) !important;} .u-tintSpectrum .u-accentColor--buttonNormal.button--filled:not(.clapButton--largePill),.u-tintSpectrum .u-accentColor--buttonNormal.button--withChrome.is-active:not(.clapButton--largePill) {background-color: #D3C4E8 !important; border-color: #D3C4E8 !important; color: rgba(75, 40, 120, 1) !important; fill: rgba(75, 40, 120, 1) !important;} .u-tintSpectrum .postArticle.is-withAccentColors .markup--user,.u-tintSpectrum .postArticle.is-withAccentColors .markup--query {color: #D3C4E8 !important;} .u-accentColor--highlightFaint {background-color: rgba(247, 236, 255, 1) !important;} .u-accentColor--highlightStrong.is-active .svgIcon {fill: rgba(237, 211, 255, 1) !important;} .postArticle.is-withAccentColors .markup--quote.is-other {background-color: rgba(247, 236, 255, 1) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .markup--quote.is-other {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(247, 236, 255, 1), rgba(247, 236, 255, 1));} .postArticle.is-withAccentColors .markup--quote.is-me {background-color: rgba(241, 222, 255, 1) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .markup--quote.is-me {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(241, 222, 255, 1), rgba(241, 222, 255, 1));} .postArticle.is-withAccentColors .markup--quote.is-targeted {background-color: rgba(237, 211, 255, 1) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .markup--quote.is-targeted {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(237, 211, 255, 1), rgba(237, 211, 255, 1));} .postArticle.is-withAccentColors .markup--quote.is-selected {background-color: rgba(237, 211, 255, 1) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .markup--quote.is-selected {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(237, 211, 255, 1), rgba(237, 211, 255, 1));} .postArticle.is-withAccentColors .markup--highlight {background-color: rgba(237, 211, 255, 1) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .markup--highlight {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(237, 211, 255, 1), rgba(237, 211, 255, 1));}</style><style class="js-collectionStyleConstant">.u-imageBgColor {background-color: rgba(0, 0, 0, 0.24705882352941178);} .u-imageSpectrum .u-baseColor--borderLight {border-color: rgba(255, 255, 255, 0.6980392156862745) !important;} .u-imageSpectrum .u-baseColor--borderNormal {border-color: rgba(255, 255, 255, 0.8980392156862745) !important;} .u-imageSpectrum .u-baseColor--borderDark {border-color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--iconLight .svgIcon,.u-imageSpectrum .u-baseColor--iconLight.svgIcon {fill: rgba(255, 255, 255, 0.8) !important;} .u-imageSpectrum .u-baseColor--iconNormal .svgIcon,.u-imageSpectrum .u-baseColor--iconNormal.svgIcon {fill: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--iconDark .svgIcon,.u-imageSpectrum .u-baseColor--iconDark.svgIcon {fill: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--textNormal {color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--textNormal.u-baseColor--textDarken:hover {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--textDark {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--textDarker {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--backgroundLight {background-color: rgba(255, 255, 255, 0.8980392156862745) !important;} .u-imageSpectrum .u-baseColor--backgroundNormal {background-color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--backgroundDark {background-color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--buttonLight {border-color: rgba(255, 255, 255, 0.6980392156862745) !important; color: rgba(255, 255, 255, 0.8) !important;} .u-imageSpectrum .u-baseColor--buttonLight:hover {border-color: rgba(255, 255, 255, 0.6980392156862745) !important;} .u-imageSpectrum .u-baseColor--buttonLight .icon:before,.u-imageSpectrum .u-baseColor--buttonLight .svgIcon {color: rgba(255, 255, 255, 0.8) !important; fill: rgba(255, 255, 255, 0.8) !important;} .u-imageSpectrum .u-baseColor--buttonDark {border-color: rgba(255, 255, 255, 0.9490196078431372) !important; color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--buttonDark:hover {border-color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--buttonDark .icon:before,.u-imageSpectrum .u-baseColor--buttonDark .svgIcon {color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--buttonNormal {border-color: rgba(255, 255, 255, 0.8980392156862745) !important; color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--buttonNormal:hover {border-color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--buttonNormal .icon:before,.u-imageSpectrum .u-baseColor--buttonNormal .svgIcon {color: rgba(255, 255, 255, 0.9490196078431372) !important; fill: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--buttonDark.button--filled,.u-imageSpectrum .u-baseColor--buttonDark.button--withChrome.is-active {background-color: rgba(255, 255, 255, 1) !important; border-color: rgba(255, 255, 255, 1) !important; color: rgba(0, 0, 0, 0.24705882352941178) !important; fill: rgba(0, 0, 0, 0.24705882352941178) !important;} .u-imageSpectrum .u-baseColor--buttonNormal.button--filled,.u-imageSpectrum .u-baseColor--buttonNormal.button--withChrome.is-active {background-color: rgba(255, 255, 255, 0.9490196078431372) !important; border-color: rgba(255, 255, 255, 0.9490196078431372) !important; color: rgba(0, 0, 0, 0.24705882352941178) !important; fill: rgba(0, 0, 0, 0.24705882352941178) !important;} .u-imageSpectrum .u-baseColor--link {color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--link.link--darkenOnHover:hover {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--link.link--darken:hover,.u-imageSpectrum .u-baseColor--link.link--darken:focus,.u-imageSpectrum .u-baseColor--link.link--darken:active {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--link.link--dark {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--link.link--dark.link--darken:hover,.u-imageSpectrum .u-baseColor--link.link--dark.link--darken:focus,.u-imageSpectrum .u-baseColor--link.link--dark.link--darken:active {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--link.link--darker {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--placeholderNormal ::-webkit-input-placeholder {color: rgba(255, 255, 255, 0.8);} .u-imageSpectrum .u-baseColor--placeholderNormal ::-moz-placeholder {color: rgba(255, 255, 255, 0.8);} .u-imageSpectrum .u-baseColor--placeholderNormal :-ms-input-placeholder {color: rgba(255, 255, 255, 0.8);} .u-imageSpectrum .ui-h1,.u-imageSpectrum .ui-h2,.u-imageSpectrum .ui-h3,.u-imageSpectrum .ui-h4,.u-imageSpectrum .ui-brand1,.u-imageSpectrum .ui-brand2,.u-imageSpectrum .ui-captionStrong {color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .ui-body,.u-imageSpectrum .ui-caps {color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .ui-summary,.u-imageSpectrum .ui-caption {color: rgba(255, 255, 255, 0.8) !important; fill: rgba(255, 255, 255, 0.8) !important;} .u-imageSpectrum .u-accentColor--borderLight {border-color: rgba(255, 255, 255, 0.6980392156862745) !important;} .u-imageSpectrum .u-accentColor--borderNormal {border-color: rgba(255, 255, 255, 0.8980392156862745) !important;} .u-imageSpectrum .u-accentColor--borderDark {border-color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--iconLight .svgIcon,.u-imageSpectrum .u-accentColor--iconLight.svgIcon {fill: rgba(255, 255, 255, 0.8) !important;} .u-imageSpectrum .u-accentColor--iconNormal .svgIcon,.u-imageSpectrum .u-accentColor--iconNormal.svgIcon {fill: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--iconDark .svgIcon,.u-imageSpectrum .u-accentColor--iconDark.svgIcon {fill: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-accentColor--textNormal {color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--hoverTextNormal:hover {color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--textNormal.u-accentColor--textDarken:hover {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-accentColor--textDark {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-accentColor--backgroundLight {background-color: rgba(255, 255, 255, 0.8980392156862745) !important;} .u-imageSpectrum .u-accentColor--backgroundNormal {background-color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--backgroundDark {background-color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-accentColor--buttonDark {border-color: rgba(255, 255, 255, 0.9490196078431372) !important; color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-accentColor--buttonDark:hover {border-color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-accentColor--buttonDark .icon:before,.u-imageSpectrum .u-accentColor--buttonDark .svgIcon{color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-accentColor--buttonNormal:not(.clapButton--largePill) {border-color: rgba(255, 255, 255, 0.8980392156862745) !important; color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--buttonNormal:hover {border-color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--buttonNormal .icon:before,.u-imageSpectrum .u-accentColor--buttonNormal .svgIcon{color: rgba(255, 255, 255, 0.9490196078431372) !important; fill: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--buttonNormal.button--filled .icon:before,.u-imageSpectrum .u-accentColor--buttonNormal.button--filled .svgIcon{color: rgba(0, 0, 0, 0.24705882352941178) !important; fill: rgba(0, 0, 0, 0.24705882352941178) !important;} .u-imageSpectrum .u-accentColor--buttonDark.button--filled,.u-imageSpectrum .u-accentColor--buttonDark.button--withChrome.is-active,.u-imageSpectrum .u-accentColor--fillWhenActive.is-active {background-color: rgba(255, 255, 255, 1) !important; border-color: rgba(255, 255, 255, 1) !important; color: rgba(0, 0, 0, 0.24705882352941178) !important; fill: rgba(0, 0, 0, 0.24705882352941178) !important;} .u-imageSpectrum .u-accentColor--buttonNormal.button--filled:not(.clapButton--largePill),.u-imageSpectrum .u-accentColor--buttonNormal.button--withChrome.is-active:not(.clapButton--largePill) {background-color: rgba(255, 255, 255, 0.9490196078431372) !important; border-color: rgba(255, 255, 255, 0.9490196078431372) !important; color: rgba(0, 0, 0, 0.24705882352941178) !important; fill: rgba(0, 0, 0, 0.24705882352941178) !important;} .u-imageSpectrum .postArticle.is-withAccentColors .markup--user,.u-imageSpectrum .postArticle.is-withAccentColors .markup--query {color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--highlightFaint {background-color: rgba(255, 255, 255, 0.2) !important;} .u-imageSpectrum .u-accentColor--highlightStrong.is-active .svgIcon {fill: rgba(255, 255, 255, 0.6) !important;} .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-other {background-color: rgba(255, 255, 255, 0.2) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-other {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(255, 255, 255, 0.2), rgba(255, 255, 255, 0.2));} .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-me {background-color: rgba(255, 255, 255, 0.4) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-me {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(255, 255, 255, 0.4), rgba(255, 255, 255, 0.4));} .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-targeted {background-color: rgba(255, 255, 255, 0.6) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-targeted {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(255, 255, 255, 0.6), rgba(255, 255, 255, 0.6));} .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-selected {background-color: rgba(255, 255, 255, 0.6) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-selected {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(255, 255, 255, 0.6), rgba(255, 255, 255, 0.6));} .postArticle.is-withAccentColors .u-imageSpectrum .markup--highlight {background-color: rgba(255, 255, 255, 0.6) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .u-imageSpectrum .markup--highlight {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(255, 255, 255, 0.6), rgba(255, 255, 255, 0.6));}.u-resetSpectrum .u-tintBgColor {background-color: rgba(255, 255, 255, 1) !important;}.u-resetSpectrum .u-tintBgColor .u-fadeLeft:before {background-image: linear-gradient(to right, rgba(255, 255, 255, 1) 0%, rgba(255, 255, 255, 0) 100%) !important;}.u-resetSpectrum .u-tintBgColor .u-fadeRight:after {background-image: linear-gradient(to right, rgba(255, 255, 255, 0) 0%, rgba(255, 255, 255, 1) 100%) !important;} .u-resetSpectrum .u-baseColor--borderLight {border-color: rgba(0, 0, 0, 0.2980392156862745) !important;} .u-resetSpectrum .u-baseColor--borderNormal {border-color: rgba(0, 0, 0, 0.4980392156862745) !important;} .u-resetSpectrum .u-baseColor--borderDark {border-color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--iconLight .svgIcon,.u-resetSpectrum .u-baseColor--iconLight.svgIcon {fill: rgba(0, 0, 0, 0.2980392156862745) !important;} .u-resetSpectrum .u-baseColor--iconNormal .svgIcon,.u-resetSpectrum .u-baseColor--iconNormal.svgIcon {fill: rgba(0, 0, 0, 0.4980392156862745) !important;} .u-resetSpectrum .u-baseColor--iconDark .svgIcon,.u-resetSpectrum .u-baseColor--iconDark.svgIcon {fill: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--textNormal {color: rgba(0, 0, 0, 0.4980392156862745) !important;} .u-resetSpectrum .u-baseColor--textNormal.u-baseColor--textDarken:hover {color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--textDark {color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--textDarker {color: rgba(0, 0, 0, 0.8) !important;} .u-resetSpectrum .u-baseColor--backgroundLight {background-color: rgba(0, 0, 0, 0.09803921568627451) !important;} .u-resetSpectrum .u-baseColor--backgroundNormal {background-color: rgba(0, 0, 0, 0.2) !important;} .u-resetSpectrum .u-baseColor--backgroundDark {background-color: rgba(0, 0, 0, 0.2980392156862745) !important;} .u-resetSpectrum .u-baseColor--buttonLight {border-color: rgba(0, 0, 0, 0.2980392156862745) !important; color: rgba(0, 0, 0, 0.2980392156862745) !important;} .u-resetSpectrum .u-baseColor--buttonLight:hover {border-color: rgba(0, 0, 0, 0.2980392156862745) !important;} .u-resetSpectrum .u-baseColor--buttonLight .icon:before,.u-resetSpectrum .u-baseColor--buttonLight .svgIcon {color: rgba(0, 0, 0, 0.2980392156862745) !important; fill: rgba(0, 0, 0, 0.2980392156862745) !important;} .u-resetSpectrum .u-baseColor--buttonDark {border-color: rgba(0, 0, 0, 0.6) !important; color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--buttonDark:hover {border-color: rgba(0, 0, 0, 0.8) !important;} .u-resetSpectrum .u-baseColor--buttonDark .icon:before,.u-resetSpectrum .u-baseColor--buttonDark .svgIcon {color: rgba(0, 0, 0, 0.6) !important; fill: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--buttonNormal {border-color: rgba(0, 0, 0, 0.4980392156862745) !important; color: rgba(0, 0, 0, 0.4980392156862745) !important;} .u-resetSpectrum .u-baseColor--buttonNormal:hover {border-color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--buttonNormal .icon:before,.u-resetSpectrum .u-baseColor--buttonNormal .svgIcon {color: rgba(0, 0, 0, 0.4980392156862745) !important; fill: rgba(0, 0, 0, 0.4980392156862745) !important;} .u-resetSpectrum .u-baseColor--buttonDark.button--filled,.u-resetSpectrum .u-baseColor--buttonDark.button--withChrome.is-active {background-color: rgba(0, 0, 0, 0.2980392156862745) !important; border-color: rgba(0, 0, 0, 0.2980392156862745) !important; color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-resetSpectrum .u-baseColor--buttonNormal.button--filled,.u-resetSpectrum .u-baseColor--buttonNormal.button--withChrome.is-active {background-color: rgba(0, 0, 0, 0.2) !important; border-color: rgba(0, 0, 0, 0.2) !important; color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-resetSpectrum .u-baseColor--link {color: rgba(0, 0, 0, 0.4980392156862745) !important;} .u-resetSpectrum .u-baseColor--link.link--darkenOnHover:hover {color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--link.link--darken:hover,.u-resetSpectrum .u-baseColor--link.link--darken:focus,.u-resetSpectrum .u-baseColor--link.link--darken:active {color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--link.link--dark {color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--link.link--dark.link--darken:hover,.u-resetSpectrum .u-baseColor--link.link--dark.link--darken:focus,.u-resetSpectrum .u-baseColor--link.link--dark.link--darken:active {color: rgba(0, 0, 0, 0.8) !important;} .u-resetSpectrum .u-baseColor--link.link--darker {color: rgba(0, 0, 0, 0.8) !important;} .u-resetSpectrum .u-baseColor--placeholderNormal ::-webkit-input-placeholder {color: rgba(0, 0, 0, 0.2980392156862745);} .u-resetSpectrum .u-baseColor--placeholderNormal ::-moz-placeholder {color: rgba(0, 0, 0, 0.2980392156862745);} .u-resetSpectrum .u-baseColor--placeholderNormal :-ms-input-placeholder {color: rgba(0, 0, 0, 0.2980392156862745);} .u-resetSpectrum .ui-h1,.u-resetSpectrum .ui-h2,.u-resetSpectrum .ui-h3,.u-resetSpectrum .ui-h4,.u-resetSpectrum .ui-brand1,.u-resetSpectrum .ui-brand2,.u-resetSpectrum .ui-captionStrong {color: rgba(0, 0, 0, 0.8) !important; fill: rgba(0, 0, 0, 0.8) !important;} .u-resetSpectrum .ui-body,.u-resetSpectrum .ui-caps {color: rgba(0, 0, 0, 0.6) !important; fill: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .ui-summary,.u-resetSpectrum .ui-caption {color: rgba(0, 0, 0, 0.2980392156862745) !important; fill: rgba(0, 0, 0, 0.2980392156862745) !important;} .u-resetSpectrum .u-accentColor--borderLight {border-color: rgba(26, 137, 23, 1) !important;} .u-resetSpectrum .u-accentColor--borderNormal {border-color: rgba(26, 137, 23, 1) !important;} .u-resetSpectrum .u-accentColor--borderDark {border-color: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--iconLight .svgIcon,.u-resetSpectrum .u-accentColor--iconLight.svgIcon {fill: rgba(26, 137, 23, 1) !important;} .u-resetSpectrum .u-accentColor--iconNormal .svgIcon,.u-resetSpectrum .u-accentColor--iconNormal.svgIcon {fill: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--iconDark .svgIcon,.u-resetSpectrum .u-accentColor--iconDark.svgIcon {fill: rgba(15, 115, 12, 1) !important;} .u-resetSpectrum .u-accentColor--textNormal {color: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--hoverTextNormal:hover {color: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--textNormal.u-accentColor--textDarken:hover {color: rgba(15, 115, 12, 1) !important;} .u-resetSpectrum .u-accentColor--textDark {color: rgba(15, 115, 12, 1) !important;} .u-resetSpectrum .u-accentColor--backgroundLight {background-color: rgba(26, 137, 23, 1) !important;} .u-resetSpectrum .u-accentColor--backgroundNormal {background-color: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--backgroundDark {background-color: rgba(15, 115, 12, 1) !important;} .u-resetSpectrum .u-accentColor--buttonDark {border-color: rgba(17, 128, 14, 1) !important; color: rgba(15, 115, 12, 1) !important;} .u-resetSpectrum .u-accentColor--buttonDark:hover {border-color: rgba(15, 115, 12, 1) !important;} .u-resetSpectrum .u-accentColor--buttonDark .icon:before,.u-resetSpectrum .u-accentColor--buttonDark .svgIcon{color: rgba(15, 115, 12, 1) !important; fill: rgba(15, 115, 12, 1) !important;} .u-resetSpectrum .u-accentColor--buttonNormal:not(.clapButton--largePill) {border-color: rgba(26, 137, 23, 1) !important; color: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--buttonNormal:hover {border-color: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--buttonNormal .icon:before,.u-resetSpectrum .u-accentColor--buttonNormal .svgIcon{color: rgba(17, 128, 14, 1) !important; fill: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--buttonNormal.button--filled .icon:before,.u-resetSpectrum .u-accentColor--buttonNormal.button--filled .svgIcon{color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-resetSpectrum .u-accentColor--buttonDark.button--filled,.u-resetSpectrum .u-accentColor--buttonDark.button--withChrome.is-active,.u-resetSpectrum .u-accentColor--fillWhenActive.is-active {background-color: rgba(15, 115, 12, 1) !important; border-color: rgba(15, 115, 12, 1) !important; color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-resetSpectrum .u-accentColor--buttonNormal.button--filled:not(.clapButton--largePill),.u-resetSpectrum .u-accentColor--buttonNormal.button--withChrome.is-active:not(.clapButton--largePill) {background-color: rgba(17, 128, 14, 1) !important; border-color: rgba(17, 128, 14, 1) !important; color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-resetSpectrum .postArticle.is-withAccentColors .markup--user,.u-resetSpectrum .postArticle.is-withAccentColors .markup--query {color: rgba(17, 128, 14, 1) !important;}</style><div class="js-collectionFooter u-tintBgColor u-hide"><div class="container u-maxWidth1040"><div class="u-marginTop10 u-paddingTop10 u-paddingBottom30 u-tintSpectrum"><div class="linkSet u-clearfix"><div class="u-floatRight u-textColorNormal u-baseColor--textNormal u-xs-floatLeft"><a class="button button--chromeless u-baseColor--buttonNormal u-marginLeft15 u-lineHeight35 u-xs-block u-xs-marginLeft0" href="https://design.zeta.in/about" title="About Zeta Design" aria-label="About Zeta Design" data-collection-slug="zeta-design">About Zeta Design</a><span class="middotDivider u-xs-hide"></span><a class="button button--chromeless u-baseColor--buttonNormal u-lineHeight35 u-xs-block" href="https://design.zeta.in/latest" title="Latest Stories for Zeta Design" aria-label="Latest Stories for Zeta Design" data-collection-slug="zeta-design">Latest Stories</a><span class="middotDivider u-xs-hide"></span><a class="button button--chromeless u-baseColor--buttonNormal u-lineHeight35 u-xs-block" href="https://design.zeta.in/archive" title="Archive for Zeta Design" aria-label="Archive for Zeta Design" data-collection-slug="zeta-design">Archive</a><span class="middotDivider u-xs-hide"></span><a class="button button--chromeless u-baseColor--buttonNormal u-lineHeight35 u-xs-block" href="https://medium.com/about">About Medium</a><span class="middotDivider u-xs-hide"></span><a class="button button--chromeless u-baseColor--buttonNormal u-lineHeight35 u-xs-block" href="https://policy.medium.com/medium-terms-of-service-9db0094a1e0f">Terms</a><span class="middotDivider u-xs-hide"></span><a class="button button--chromeless u-baseColor--buttonNormal u-lineHeight35 u-xs-block" href="https://policy.medium.com/medium-privacy-policy-f03bf92035c9">Privacy</a><span class="middotDivider u-xs-hide"></span><a class="button button--chromeless u-baseColor--buttonNormal u-lineHeight35 u-xs-block" href="https://medium.com/business">Teams</a></div></div></div></div></div></div></div></div><div class="loadingBar"></div><script>// <![CDATA[ window["obvInit"] = function (opt_embedded) {window["obvInit"]["embedded"] = opt_embedded; window["obvInit"]["ready"] = true;} // ]]></script><script>// <![CDATA[ var GLOBALS = {"audioUrl":"https://d1fcbxp97j4nb2.cloudfront.net","baseUrl":"https://design.zeta.in","buildLabel":"20241122-2326-root","currentUser":{"userId":"lo_00609b0f1a84","isVerified":false,"subscriberEmail":"","hasPastMemberships":false,"isEnrolledInHightower":false,"isEligibleForHightower":true,"hightowerLastLockedAt":0,"isWriterProgramEnrolled":true,"isWriterProgramInvited":false,"isWriterProgramOptedOut":false,"writerProgramVersion":0,"writerProgramEnrolledAt":0,"friendLinkOnboarding":0,"hasAdditionalUnlocks":false,"hasApiAccess":false,"writerProgramDistributionSettingOptedIn":false,"isSuspended":false,"collectionOnboardingSeen":0,"atsQualifiedAt":0},"currentUserHasUnverifiedEmail":false,"isAuthenticated":false,"isCurrentUserVerified":false,"miroUrl":"https://cdn-images-1.medium.com","moduleUrls":{"base":"https://cdn-static-1.medium.com/_/fp/gen-js/main-base.bundle.jgL7zdhxfcJMjkJjEjB6xg.12.js","common-async":"https://cdn-static-1.medium.com/_/fp/gen-js/main-common-async.bundle.fULbttUzdHyewyAazMUYXw.12.js","hightower":"https://cdn-static-1.medium.com/_/fp/gen-js/main-hightower.bundle.NQoDXJuDHPBqR63_AdMDaA.12.js","home-screens":"https://cdn-static-1.medium.com/_/fp/gen-js/main-home-screens.bundle.m76-07Q1DcEMKgEwzJjhDA.12.js","misc-screens":"https://cdn-static-1.medium.com/_/fp/gen-js/main-misc-screens.bundle.2CLT5j6rDReEhG2bjr3NdA.12.js","notes":"https://cdn-static-1.medium.com/_/fp/gen-js/main-notes.bundle.yrGWoeoBrJB7GBGv--gr1g.12.js","payments":"https://cdn-static-1.medium.com/_/fp/gen-js/main-payments.bundle.Cc_nfCICljMx7aW6-Pr_9w.12.js","posters":"https://cdn-static-1.medium.com/_/fp/gen-js/main-posters.bundle.QCX6B3q-KqcSv8hiUNsQ9Q.12.js","power-readers":"https://cdn-static-1.medium.com/_/fp/gen-js/main-power-readers.bundle.nxgYPC9-BrhdicIoMMuzoA.12.js","pubs":"https://cdn-static-1.medium.com/_/fp/gen-js/main-pubs.bundle.SOwTEi0SkdYAS9MQpioQXw.12.js","stats":"https://cdn-static-1.medium.com/_/fp/gen-js/main-stats.bundle.hA1c7rerc_dk3N05UG54qQ.12.js"},"previewConfig":{"weightThreshold":1,"weightImageParagraph":0.51,"weightIframeParagraph":0.8,"weightTextParagraph":0.08,"weightEmptyParagraph":0,"weightP":0.003,"weightH":0.005,"weightBq":0.003,"minPTextLength":60,"truncateBoundaryChars":20,"detectTitle":true,"detectTitleLevThreshold":0.15},"productName":"Medium","supportsEdit":false,"termsUrl":"//policy.medium.com/medium-terms-of-service-9db0094a1e0f","textshotHost":"textshot.textshot-production.svc.cluster.local","transactionId":"1732382184421:df64751cd73c","useragent":{"browser":"ie","family":"ie","os":"windows","version":7,"supportsDesktopEdit":false,"supportsInteract":false,"supportsView":true,"isMobile":false,"isTablet":false,"isNative":false,"supportsFileAPI":false,"isTier1":false,"clientVersion":"","clientChannel":"","supportsRealScrollEvents":false,"supportsVhUnits":false,"ruinsViewportSections":false,"supportsHtml5Video":false,"supportsMagicUnderlines":false,"isWebView":false,"isFacebookWebView":false,"supportsProgressiveMedia":false,"supportsPromotedPosts":true,"isBot":false,"isNativeIphone":false,"supportsCssVariables":false,"supportsVideoSections":true,"emojiSupportLevel":1,"isSearchBot":false,"isSyndicationBot":false,"isNativeAndroid":false,"isNativeIos":false,"isSeoAuditBot":false,"isInternalApp":false,"supportsApplePay":false,"supportsScrollableMetabar":false},"variants":{"allow_access":true,"allow_signup":true,"allow_test_auth":"disallow","android_enable_editor_new_publishing_flow":true,"android_enable_friend_links_creation":true,"android_enable_friend_links_postpage_banners":true,"android_enable_image_sharer":true,"android_enable_lists_v2":true,"android_enable_syntax_highlight":true,"android_enable_topic_portals":true,"android_rating_prompt_stories_read_threshold":2,"android_two_hour_refresh":true,"available_annual_plan":"2c754bcc2995","available_annual_premium_plan":"4a442ace1476","available_monthly_plan":"60e220181034","available_monthly_premium_plan":"12a660186432","browsable_stream_config_bucket":"curated-topics","can_receive_tips_v0":true,"can_send_tips_v0":true,"coronavirus_topic_recirc":true,"disable_partner_program_enrollment":true,"enable_abandoned_cart_promotion_email":true,"enable_android_dynamic_aspirational_paywall":true,"enable_android_dynamic_programming_paywall":true,"enable_android_miro_v2":true,"enable_android_offline_reading":true,"enable_android_verified_author":true,"enable_app_flirty_thirty":true,"enable_apple_sign_in":true,"enable_apple_webhook":true,"enable_aurora_pub_follower_page":true,"enable_author_cards":true,"enable_author_cards_byline":true,"enable_auto_follow_on_subscribe":true,"enable_automod":true,"enable_bayesian_average_pub_search":true,"enable_bg_post_post":true,"enable_billing_frequency_on_step2":"control","enable_boost_nia_v01":true,"enable_braintree_apple_pay":true,"enable_braintree_client":true,"enable_braintree_google_pay":true,"enable_braintree_integration":true,"enable_braintree_paypal":true,"enable_braintree_trial_membership":true,"enable_braintree_webhook":true,"enable_branch_io":true,"enable_cache_less_following_feed":true,"enable_configure_pronouns":true,"enable_conversion_model_v2":"group_2","enable_conversion_ranker_v2":"control","enable_creator_welcome_email":true,"enable_deprecate_legacy_providers_v3":true,"enable_diversification_rex":true,"enable_entities_to_follow_v2":true,"enable_eventstats_event_processing":true,"enable_explicit_signals":true,"enable_explicit_signals_updated_post_previews":true,"enable_footer_app_buttons":true,"enable_google_one_tap":true,"enable_google_webhook":true,"enable_group_gifting":true,"enable_iceland_forced_android":true,"enable_import":true,"enable_intrinsic_automatic_actions":true,"enable_ios_autorefresh":true,"enable_ios_dynamic_paywall_aspiriational":true,"enable_ios_dynamic_paywall_programming":true,"enable_ios_easy_resubscribe":true,"enable_ios_offline_reading":true,"enable_legacy_feed_in_iceland":true,"enable_lite_archive_page":true,"enable_lite_continue_this_thread":true,"enable_lite_homepage":true,"enable_lite_response_markup":true,"enable_lite_server_upstream_deadlines":true,"enable_lo_homepage":"control","enable_maim_the_meter":true,"enable_marketing_emails":true,"enable_mastodon_avatar_upload":true,"enable_mastodon_for_members":true,"enable_mastodon_for_members_username_selection":true,"enable_medium2_kbfd":true,"enable_members_only_audio":true,"enable_ml_rank_rex_anno":true,"enable_moc_load_processor_all_recs_surfaces":true,"enable_moc_load_processor_c":true,"enable_moc_load_processor_first_story":true,"enable_new_manage_membership_flow":true,"enable_new_stripe_customers":true,"enable_newsletter_lo_flow_custom_domains":true,"enable_pill_based_home_feed":true,"enable_pp_country_expansion":true,"enable_pp_v4":true,"enable_pre_pp_v4":true,"enable_premium_tier":true,"enable_premium_tier_badge":true,"enable_publication_hierarchy_web":true,"enable_ranker_v10":"control","enable_recaptcha_enterprise":true,"enable_recirc_model":true,"enable_recommended_publishers_query":true,"enable_rex_aggregator_v2":true,"enable_rex_new_push_notification_endpoint":true,"enable_rex_reading_history":true,"enable_rito_upstream_deadlines":true,"enable_seamless_social_sharing":true,"enable_see_pronouns":true,"enable_sharer_create_post_share_key":true,"enable_sharer_validate_post_share_key":true,"enable_simplified_digest_v2_b":true,"enable_speechify_ios":true,"enable_speechify_widget":true,"enable_sprig":true,"enable_starspace":true,"enable_susi_redesign_android":true,"enable_susi_redesign_ios":true,"enable_switch_plan_premium_tier":true,"enable_tag_recs":true,"enable_tick_landing_page":true,"enable_tipping_v0_android":true,"enable_tipping_v0_ios":true,"enable_tribute_landing_page":true,"enable_update_explore_wtf":true,"enable_update_topic_portals_wtf":true,"enable_updated_pub_recs_ui":true,"enable_verifications_service":true,"glyph_font_set":"m2-unbound-source-serif-pro","goliath_externalsearch_enable_comment_deindexation":true,"ios_display_paywall_after_onboarding":true,"ios_enable_friend_links_creation":true,"ios_enable_friend_links_postpage_banners":true,"ios_enable_home_post_menu":true,"ios_enable_lock_responses":true,"ios_enable_verified_book_author":true,"ios_iceland_nux":true,"ios_in_app_free_trial":true,"ios_remove_twitter_onboarding_step":true,"ios_social_share_sheet":true,"limit_post_referrers":true,"limit_user_follows":true,"mobile_custom_app_icon":true,"num_post_bottom_responses_to_show":1,"onboarding_tags_from_top_views":true,"reader_fair_distribution_non_qp":true,"redefined_top_posts":true,"reengagement_notification_duration":3,"rex_generator_max_candidates":1000,"signin_services":"twitter,facebook,google,email,google-fastidv,google-one-tap,apple","signup_services":"twitter,facebook,google,email,google-fastidv,google-one-tap,apple","skip_fs_cache_user_vals":true},"xsrfToken":"","iosAppId":"828256236","supportEmail":"yourfriends@medium.com","fp":{"/icons/monogram-mask.svg":"https://cdn-static-1.medium.com/_/fp/icons/monogram-mask.KPLCSFEZviQN0jQ7veN2RQ.12.svg","/icons/favicon-medium-editor.ico":"https://cdn-static-1.medium.com/_/fp/icons/favicon-medium-editor.PiakrZWB7Yb80quUVQWM6g.12.ico"},"authBaseUrl":"https://medium.com","imageUploadSizeMb":25,"isAuthDomainRequest":false,"domainCollectionSlug":"zeta-design","algoliaApiEndpoint":"https://MQ57UUUQZ2-dsn.algolia.net","algoliaAppId":"MQ57UUUQZ2","algoliaSearchOnlyApiKey":"394474ced050e3911ae2249ecc774921","iosAppStoreUrl":"https://itunes.apple.com/app/medium-everyones-stories/id828256236?pt=698524&mt=8","iosAppLinkBaseUrl":"medium:","algoliaIndexPrefix":"medium_","androidPlayStoreUrl":"https://play.google.com/store/apps/details?id=com.medium.reader","googleClientId":"216296035834-k1k6qe060s2tp2a2jam4ljdcms00sttg.apps.googleusercontent.com","androidPackage":"com.medium.reader","androidPlayStoreMarketScheme":"market://details?id=com.medium.reader","googleAuthUri":"https://accounts.google.com/o/oauth2/auth","androidScheme":"medium","layoutData":{"useDynamicScripts":false,"googleAnalyticsTrackingCode":"G-7JY7T788PK","jsShivUrl":"https://cdn-static-1.medium.com/_/fp/js/shiv.RI2ePTZ5gFmMgLzG5bEVAA.12.js","useDynamicCss":false,"faviconUrl":"https://miro.medium.com/v2/5d8de952517e8160e40ef9841c781cdc14a5db313057fa3c3de41c6f5b494b19","faviconImageId":"5d8de952517e8160e40ef9841c781cdc14a5db313057fa3c3de41c6f5b494b19","fontSets":[{"id":8,"url":"https://glyph.medium.com/css/e/sr/latin/e/ssr/latin/e/ssb/latin/m2-unbound-source-serif-pro.css"},{"id":11,"url":"https://glyph.medium.com/css/m2-unbound-source-serif-pro.css"},{"id":9,"url":"https://glyph.medium.com/css/mkt.css"}],"glyphUrl":"https://glyph.medium.com"},"authBaseUrlRev":"moc.muidem//:sptth","stripePublishableKey":"pk_live_7FReX44VnNIInZwrIIx6ghjl","archiveUploadSizeMb":100,"previewConfig2":{"weightThreshold":1,"weightImageParagraph":0.05,"raiseImage":true,"enforceHeaderHierarchy":true,"isImageInsetRight":true},"isAmp":false,"iosScheme":"medium","facebook":{"key":"542599432471018","namespace":"medium-com","scope":{"default":["public_profile","email"],"connect":["public_profile","email"],"login":["public_profile","email"],"share":["public_profile","email"]}},"memberContentTopicId":"13d7efd82fb2","audioContentTopicId":"3792abbd134","isDoNotAuth":false,"buggle":{"videoUrl":"https://cdn-videos-1.medium.com","audioUrl":"https://cdn-audio-1.medium.com"},"referrerType":5,"partnerProgramEmail":"partnerprogram@medium.com","recaptchaKey":"6Lfc37IUAAAAAKGGtC6rLS13R1Hrw_BqADfS1LRk","countryCode":"SG","bypassMeter":false,"branchKey":"key_live_ofxXr2qTrrU9NqURK8ZwEhknBxiI6KBm","paypal":{"clientMode":"production","oneYearGift":{"name":"Medium Membership (1 Year, Digital Gift Code)","description":"Unlimited access to the best and brightest stories on Medium. Gift codes can be redeemed at medium.com/redeem.","price":"50.00","currency":"USD","sku":"membership-gift-1-yr"}},"collectionConfig":{"mediumOwnedAndOperatedCollectionIds":["8a9336e5bb4","b7e45b22fec3","193b68bd4fba","8d6b8a439e32","54c98c43354d","3f6ecf56618","d944778ce714","92d2092dc598","ae2a65f35510","1285ba81cada","544c7006046e","fc8964313712","40187e704f1c","88d9857e584e","7b6769f2748b","bcc38c8f6edf","cef6983b292","cb8577c9149e","444d13b52878","713d7dbc99b0","ef8e90590e66","191186aaafa0","55760f21cdc5","9dc80918cc93","bdc4052bbdba","8ccfed20cbb2"]},"bypassMeterWithShareKey":false,"recaptcha3Key":"6Lf8R9wUAAAAABMI_85Wb8melS7Zj6ziuf99Yot5","braintreeClientKey":"production_zjkj96jm_m56f8fqpf7ngnrd4","cdcMessaging":[{"text":"For more information on the novel coronavirus and Covid-19, visit ","href":"","type":"text","start":0,"end":0},{"text":"cdc.gov","href":"https://www.cdc.gov/coronavirus/2019-nCoV","type":"link","start":66,"end":73},{"text":".","href":"","type":"text","start":0,"end":0}],"braintree":{"merchantId":"m56f8fqpf7ngnrd4"},"diagnostics":{},"domain":"medium.com"} // ]]></script><script charset="UTF-8" src="https://cdn-static-1.medium.com/_/fp/gen-js/main-base.bundle.jgL7zdhxfcJMjkJjEjB6xg.12.js" async></script><script>// <![CDATA[ window["obvInit"]({"references":{"Collection":{"b1d9ef1bb1cd":{"id":"b1d9ef1bb1cd","name":"Zeta Design","slug":"zeta-design","tags":["DESIGN","ZETA","UX","INDIA","PRODUCT DESIGN"],"creatorId":"53250688fb07","description":"Perspectives on designing & building digital products for India","shortDescription":"Perspectives on designing & building digital products for…","image":{"imageId":"1*7FG4sDTdzgBNYQL3onKlXQ.png","filter":"","backgroundSize":"","originalWidth":116,"originalHeight":116,"strategy":"resample","height":0,"width":0},"metadata":{"followerCount":2026,"activeAt":1725604078578},"virtuals":{"permissions":{"canPublish":false,"canPublishAll":false,"canRepublish":false,"canRemove":false,"canManageAll":false,"canSubmit":false,"canEditPosts":false,"canAddWriters":false,"canViewStats":false,"canSendNewsletter":false,"canViewLockedPosts":false,"canViewCloaked":false,"canEditOwnPosts":false,"canBeAssignedAuthor":false,"canEnrollInHightower":false,"canLockPostsForMediumMembers":false,"canLockOwnPostsForMediumMembers":false,"canViewNewsletterV2Stats":false,"canCreateNewsletterV3":false},"isSubscribed":false,"isEnrolledInHightower":false,"isEligibleForHightower":false,"isSubscribedToCollectionEmails":false,"isMuted":false,"canToggleEmail":false,"isWriter":false},"logo":{"imageId":"1*Vjz4OlxhDF68YL7pwRL-Rg.png","filter":"","backgroundSize":"","originalWidth":600,"originalHeight":120,"strategy":"resample","height":0,"width":0},"twitterUsername":"zetaindia","facebookPageName":"zetaindia","publicEmail":"design@zeta.tech","collectionMastheadId":"d165a2cfb901","domain":"design.zeta.in","sections":[{"type":2,"collectionHeaderMetadata":{"backgroundImage":{"id":"1*dF4ScgBHTR5TQu0Q6cKLLw.png","originalWidth":2000,"originalHeight":1000},"logoImage":{"id":"1*4EVGmeYqldt1vCfuQTKVfg@2x.png","originalWidth":116,"originalHeight":116,"alt":"Zeta Design"},"alignment":1,"layout":6}},{"type":1,"postListMetadata":{"source":1,"layout":4,"number":4,"postIds":[]}},{"type":1,"postListMetadata":{"source":1,"layout":4,"number":24,"postIds":[],"sectionHeader":"Latest"}},{"type":1,"postListMetadata":{"source":2,"layout":6,"number":18,"postIds":[],"sectionHeader":"Trending"}}],"tintColor":"#FF4B2878","lightText":true,"favicon":{"imageId":"1*7FG4sDTdzgBNYQL3onKlXQ.png","filter":"","backgroundSize":"","originalWidth":116,"originalHeight":116,"strategy":"resample","height":0,"width":0},"colorPalette":{"defaultBackgroundSpectrum":{"colorPoints":[{"color":"#FF9474C6","point":0},{"color":"#FF896CB6","point":0.1},{"color":"#FF7E65A6","point":0.2},{"color":"#FF735D96","point":0.3},{"color":"#FF685586","point":0.4},{"color":"#FF5C4C76","point":0.5},{"color":"#FF504366","point":0.6},{"color":"#FF443956","point":0.7},{"color":"#FF382F46","point":0.8},{"color":"#FF2A2435","point":0.9},{"color":"#FF1C1824","point":1}],"backgroundColor":"#FFFFFFFF"},"tintBackgroundSpectrum":{"colorPoints":[{"color":"#FF4B2878","point":0},{"color":"#FF61448C","point":0.1},{"color":"#FF765D9E","point":0.2},{"color":"#FF8A73AF","point":0.3},{"color":"#FF9D89BE","point":0.4},{"color":"#FFB09DCD","point":0.5},{"color":"#FFC1B1DB","point":0.6},{"color":"#FFD3C4E8","point":0.7},{"color":"#FFE4D7F5","point":0.8},{"color":"#FFF4E9FF","point":0.9},{"color":"#FFFFFBFF","point":1}],"backgroundColor":"#FF4B2878"},"highlightSpectrum":{"colorPoints":[{"color":"#FFF8EEFF","point":0},{"color":"#FFF7ECFF","point":0.1},{"color":"#FFF6E9FF","point":0.2},{"color":"#FFF5E6FF","point":0.3},{"color":"#FFF4E4FF","point":0.4},{"color":"#FFF3E1FF","point":0.5},{"color":"#FFF1DEFF","point":0.6},{"color":"#FFF0DBFF","point":0.7},{"color":"#FFEFD9FF","point":0.8},{"color":"#FFEED6FF","point":0.9},{"color":"#FFEDD3FF","point":1}],"backgroundColor":"#FFFFFFFF"},"darkBackgroundSpectrum":{"colorPoints":[{"color":"#FFAD8CE0","point":0},{"color":"#FFB496E3","point":0.1},{"color":"#FFBBA0E6","point":0.2},{"color":"#FFC2AAE9","point":0.3},{"color":"#FFCAB4EC","point":0.4},{"color":"#FFD1BDEF","point":0.5},{"color":"#FFD8C7F2","point":0.6},{"color":"#FFDFD0F4","point":0.7},{"color":"#FFE6D9F7","point":0.8},{"color":"#FFEDE2FA","point":0.9},{"color":"#FFF3EBFC","point":1}],"backgroundColor":"#FF000000"}},"navItems":[{"type":1,"title":"DESIGN","tagSlug":"design","url":"https://design.zeta.in/tagged/design","source":"tagSlug"},{"type":1,"title":"AROUND THE WEB","tagSlug":"aroundtheweb","url":"https://design.zeta.in/tagged/aroundtheweb","source":"tagSlug"},{"type":3,"title":"WEBSITE","url":"http://zeta.in"}],"colorBehavior":2,"ampLogo":{"imageId":"","filter":"","backgroundSize":"","originalWidth":0,"originalHeight":0,"strategy":"resample","height":0,"width":0},"header":{"backgroundImage":{"id":"1*dF4ScgBHTR5TQu0Q6cKLLw.png","originalWidth":2000,"originalHeight":1000},"logoImage":{"id":"1*4EVGmeYqldt1vCfuQTKVfg@2x.png","originalWidth":116,"originalHeight":116,"alt":"Zeta Design"},"alignment":1,"layout":6},"subscriberCount":2026,"tagline":"Perspectives on designing & building digital products for…","instagramUsername":"zetaux","isOptedIntoAurora":false,"isCurationAllowedByDefault":false,"polarisCoverImage":{"imageId":"","filter":"","backgroundSize":"","originalWidth":0,"originalHeight":0,"strategy":"resample","height":0,"width":0},"ptsQualifiedAt":1616092862436,"type":"Collection"}},"User":{"f4782ea9c444":{"userId":"f4782ea9c444","name":"Aastha Gupta","username":"creativetechie","createdAt":1592499897998,"imageId":"1*J-JZkSv91jcl5V4pTVwoTg.jpeg","backgroundImageId":"","bio":"💸 Building PayZapp @Zeta || 👩🏻‍💻 MCA || 📚 Mathematics","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"firstOpenedIosApp":1610895492585,"firstOpenedAndroidApp":1592499898444,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"subdomainCreatedAt":1610895024377,"hasCompletedProfile":false,"userDismissableFlags":[29,12,41,8,5,3,2,1],"hasSeenIcelandOnboarding":true,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-us","type":"User"},"3b0e936a93c5":{"userId":"3b0e936a93c5","name":"Aishwarya lakshmi","username":"lakshmi.aishwarya15","createdAt":1591532433561,"imageId":"0*Qx5HBWUzdToMsnTk","backgroundImageId":"","bio":"Content Designer & Strategist| Researcher | Experience designer | Design Analyst | Architect | Bookworm","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"firstOpenedIosApp":1681453622410,"firstOpenedAndroidApp":1638245676383,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[12,33],"hasSeenIcelandOnboarding":true,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-in","type":"User"},"cef2d3ab35f2":{"userId":"cef2d3ab35f2","name":"Bhawna Nagpal","username":"bhawnanagpal37","createdAt":1519155868992,"imageId":"2*Y4BZeL5mDmKBt2XgK9Q_4A.jpeg","backgroundImageId":"","bio":"","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"firstOpenedIosApp":1580569987254,"isMembershipTrialEligible":false,"facebookDisplayName":"","optInToIceland":true,"hasCompletedProfile":true,"userDismissableFlags":[12,8,7,5,21,2,1,33],"hasSeenIcelandOnboarding":true,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-in","type":"User"},"f0f9e08fdf27":{"userId":"f0f9e08fdf27","name":"Rishabh Kapoor","username":"Schizoidman","createdAt":1478376248989,"imageId":"1*_btP8urGuuH3kRUmxtUrOw.jpeg","backgroundImageId":"","bio":"Product Designer @ Zeta Suite","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[29,12,8,7,50,5,3,2,1],"hasSeenIcelandOnboarding":true,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-us","type":"User"},"d2b52d6405a5":{"userId":"d2b52d6405a5","name":"Aswin Biji","username":"aswinb_3925","createdAt":1530077952334,"imageId":"1*-R7mHs1_Cb40jLbZCQjEKw.png","backgroundImageId":"","bio":"Visual designer & Design Manager @ Zeta. Driven by illustration & animation, crafting stories that captivate. Inspiring innovation & collaboration.","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[29],"hasSeenIcelandOnboarding":false,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-us","type":"User"},"1a9336c8d732":{"userId":"1a9336c8d732","name":"Simarpreet Kaur","username":"mesimarpreet","createdAt":1556936985956,"imageId":"1*RNoWlNV64OLW3oX-Z6cAyA.jpeg","backgroundImageId":"","bio":"Product Designer | Writer | Public Speaker","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"firstOpenedIosApp":1698230799112,"firstOpenedAndroidApp":1620813470048,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"subdomainCreatedAt":1622525024179,"hasCompletedProfile":true,"userDismissableFlags":[8,29,12,3,2,1],"hasSeenIcelandOnboarding":true,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-gb","type":"User"},"be81c98d078e":{"userId":"be81c98d078e","name":"Nupur vats","username":"nupurvatsdesign","createdAt":1520883386102,"imageId":"1*VyPJKl1blXLXwK6Sw6Ot0A.png","backgroundImageId":"","bio":"User Experience Designer","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[29,12,41,8,5,21,36,3,2,18,1,33],"hasSeenIcelandOnboarding":true,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-gb","type":"User"},"36d75014eccd":{"userId":"36d75014eccd","name":"Lavanya Gopalaswamy","username":"lavanya.gopalaswamy316","createdAt":1612370956544,"imageId":"1*_fAWJSlkH4dtAx8MKYx9xA.jpeg","backgroundImageId":"","bio":"I enjoy writing about UX, culture, and personal experiences. Currently designing at Roposo-Glance | Ex Zeta","twitterScreenName":"thefloorislavaa","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"firstOpenedAndroidApp":1613897678721,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"hasCompletedProfile":true,"userDismissableFlags":[32,29,12,8,5,3,2,18,1,33],"hasSeenIcelandOnboarding":true,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-gb","type":"User"},"4f0a66fe889e":{"userId":"4f0a66fe889e","name":"Roopal Kumar","username":"roopal.kmr","createdAt":1547983740283,"imageId":"0*VkqayneQ7n-khWQD.jpg","backgroundImageId":"","bio":"","twitterScreenName":"","allowNotes":1,"mediumMemberAt":1692171478000,"isWriterProgramEnrolled":true,"isSuspended":false,"firstOpenedIosApp":1696329064922,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[32,29,12,8,3,2,1],"hasSeenIcelandOnboarding":true,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-us","type":"User"},"6be01e1651c6":{"userId":"6be01e1651c6","name":"Sonalisa Patel","username":"sonalisa-patel","createdAt":1472367959733,"imageId":"1*zGLtM2LTgNaX5fCfd0f3Qg.png","backgroundImageId":"","bio":"Product Designer at Intuit | Learning and exploring the unknown","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"firstOpenedIosApp":1652006726485,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"subdomainCreatedAt":1603523746522,"hasCompletedProfile":true,"userDismissableFlags":[32,29,12,8,7,5,30,2,18,1],"hasSeenIcelandOnboarding":true,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-us","type":"User"},"a98b3eb08145":{"userId":"a98b3eb08145","name":"Humera Fatima","username":"humera-fatima","createdAt":1507289911230,"imageId":"1*QNVHYNFkTimiWCjaxEevCg.jpeg","backgroundImageId":"","bio":"UX Designer","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"subdomainCreatedAt":1644417183571,"hasCompletedProfile":false,"userDismissableFlags":[12,8,5,3,2,1,33],"hasSeenIcelandOnboarding":false,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-gb","type":"User"},"66128a75305e":{"userId":"66128a75305e","name":"Vishnu Ko","username":"vishnukoux","createdAt":1504613006803,"imageId":"1*YiaQIUkiH41En8Szgz7GNw@2x.jpeg","backgroundImageId":"","bio":"Product Designer @Dunzo | Prev @ZetaSuite | Community Builder @Kuttycoders","twitterScreenName":"_vishnuko","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"firstOpenedIosApp":1603912260567,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"subdomainCreatedAt":1623836837196,"hasCompletedProfile":false,"userDismissableFlags":[32,29,12,41,8,21,3,2,18,1,33],"hasSeenIcelandOnboarding":true,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-gb","type":"User"},"a45b24e31e1":{"userId":"a45b24e31e1","name":"Saksham Sinha","username":"sakshamsdesign","createdAt":1504681545387,"imageId":"1*vbfYPhG3ep_n67GTeUS71w.png","backgroundImageId":"","bio":"UX Designer at Zeta Suite. Writing about Business of Design and Human Psychology. Follow me on Instagram @sakshamsdesign","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[32,29,21,12,41,8,5,4,30,3,2,1,33],"hasSeenIcelandOnboarding":true,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-us","type":"User"},"809d3d0ce467":{"userId":"809d3d0ce467","name":"Sai Lakshman","username":"sai_lakshman","createdAt":1538847234054,"imageId":"1*0ECTVtKvhAKBcMqtkE-q1Q.png","backgroundImageId":"","bio":"","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[29,12,8,7,5,21,3,2,1],"hasSeenIcelandOnboarding":true,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-in","type":"User"},"c4fd13ca7b59":{"userId":"c4fd13ca7b59","name":"Bharat Apat","username":"bharatapat","createdAt":1463761474728,"imageId":"1*IG9AUexhEbsaHBBeBgDORw.jpeg","backgroundImageId":"","bio":"Building #1 WhatsApp Design Community for Career Growth & Personal Branding - ✅ Join for Free at: https://bio.link/apat","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"optInToIceland":true,"subdomainCreatedAt":1642858631757,"hasCompletedProfile":false,"userDismissableFlags":[16,29,12,8,5,21,3,2,1,33],"hasSeenIcelandOnboarding":true,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-gb","type":"User"},"d558dad921b":{"userId":"d558dad921b","name":"Preethi Shreeya","username":"preethishreeya","createdAt":1460744468970,"imageId":"1*YODBcdd6N71d5PAopFu1Vw.jpeg","backgroundImageId":"","bio":"I should write more.","twitterScreenName":"shreypreeth","allowNotes":1,"mediumMemberAt":1707577202448,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"subdomainCreatedAt":1631677871667,"hasCompletedProfile":true,"userDismissableFlags":[32,29,21,48,47,12,8,50,5,3,2,1,33],"hasSeenIcelandOnboarding":true,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-gb","type":"User"},"289f1789610e":{"userId":"289f1789610e","name":"Sneh Singh","username":"snehsingh18061990","createdAt":1507694962552,"imageId":"1*hPti8xL4F1OMxvdaQXlWKw.jpeg","backgroundImageId":"","bio":"UX Writer @ Zeta. Once a journalist. Part-time painter. Qualified as a History Major. Avid reader.","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"firstOpenedIosApp":1670567007503,"firstOpenedAndroidApp":1575096124816,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[32,29,12,21,3,2,1],"hasSeenIcelandOnboarding":true,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-gb","type":"User"},"e2b1ef30fdc0":{"userId":"e2b1ef30fdc0","name":"Ramakrishna V","username":"ramakrishnaux","createdAt":1404215291949,"imageId":"1*8ulA0hlQCWFCCCF6no9Ztw@2x.jpeg","backgroundImageId":"","bio":"Head of Design - Avid Traveller - Creative Researcher - Photographer - CSS Fanatic","twitterScreenName":"RamaKrishnaUX","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"Ramakrishna Venkatesan","optInToIceland":true,"hasCompletedProfile":false,"userDismissableFlags":[32,12,8,5,21,3,2,1,17,33],"hasSeenIcelandOnboarding":true,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-gb","type":"User"}},"Post":{"b107f857e142":{"id":"b107f857e142","versionId":"9602a8e09ad1","creatorId":"f4782ea9c444","homeCollectionId":"b1d9ef1bb1cd","title":"Rocket Rides and Roadmap: Navigating Beyond MVP","detectedLanguage":"en","latestVersion":"9602a8e09ad1","latestPublishedVersion":"9602a8e09ad1","hasUnpublishedEdits":false,"latestRev":489,"createdAt":1725258194784,"updatedAt":1731805608984,"acceptedAt":0,"firstPublishedAt":1725604078487,"latestPublishedAt":1725605796163,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"A comprehensive guide to help designers transition from an MVP to a fully developed product, an anecdote by Zeta Design team","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*elj4RGRAXzUT6h2PdsWrzw.png","filter":"","backgroundSize":"","originalWidth":2880,"originalHeight":1244,"strategy":"resample","height":0,"width":0},"wordCount":1665,"imageCount":6,"readingTime":7.233018867924528,"subtitle":"A comprehensive guide to help designers transition from an MVP to a fully developed product, an anecdote by Zeta Design team","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":1,"isBookmarked":false,"tags":[{"slug":"ux-design","name":"UX Design","postCount":112700,"metadata":{"postCount":112700,"coverImage":{"id":"1*Mp-mhVUhZBJqzzBdtYvuxw.jpeg","originalWidth":720,"originalHeight":1280}},"type":"Tag"},{"slug":"product-design","name":"Product Design","postCount":65886,"metadata":{"postCount":65886,"coverImage":{"id":"1*0255ZpgKS9aksgJtIpt2OA.png","originalWidth":2240,"originalHeight":1260,"isFeatured":true}},"type":"Tag"},{"slug":"product-management","name":"Product Management","postCount":108105,"metadata":{"postCount":108105,"coverImage":{"id":"1*reBebCNKnT10nII90HW0KA.jpeg","originalWidth":554,"originalHeight":554}},"type":"Tag"},{"slug":"design","name":"Design","postCount":398790,"metadata":{"postCount":398790,"coverImage":{"id":"1*9HBxmCTAsK0_WHSzx6zZvw.jpeg"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://plutus.zetaux.in/rrr","alts":[],"httpStatus":200},{"url":"https://drive.google.com/file/d/1SAe7bFZVzCv1wqFLLUUJmhHfa4asi11R/view","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1725605796685},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":1,"sectionCount":2,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"rocket-rides-and-roadmap-navigating-beyond-mvp","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"rocket-rides-and-roadmap-navigating-beyond-mvp-b107f857e142","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*elj4RGRAXzUT6h2PdsWrzw.png","originalWidth":2880,"originalHeight":1244,"isFeatured":true}},{"name":"de5e","type":3,"text":"Rocket Rides and Roadmap: Navigating Beyond MVP","markups":[],"alignment":1},{"name":"3ca3","type":13,"text":"A comprehensive guide to help designers transition…","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"A comprehensive guide to help designers transition from an MVP to a fully developed product, an anecdote by Zeta Design team"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"de5e","type":3,"text":"Rocket Rides and Roadmap: Navigating Beyond MVP","markups":[]},{"name":"3ca3","type":13,"text":"A comprehensive guide to help designers transition from an MVP to a fully developed product, an anecdote by Zeta Design team","markups":[]},{"name":"5591","type":4,"text":"🚀 Introducing Our MVP Handbook- Our RRR version","markups":[],"layout":5,"metadata":{"id":"1*elj4RGRAXzUT6h2PdsWrzw.png","originalWidth":2880,"originalHeight":1244,"isFeatured":true}},{"name":"537b","type":13,"text":"A quick backstory","markups":[]},{"name":"7608","type":1,"text":"In mid-2022, a spark ignited a journey that would transform not only a product but also my understanding of the intricate design process. It all started with the journey of PayZapp, a de-facto payments app for HDFC Bank. The design, product, and engineering teams burned the midnight oil, pouring their…","markups":[]}],"sections":[{"name":"03ef","startIndex":0}]},"isFullContent":false,"subtitle":"A comprehensive guide to help designers transition from an MVP to a fully developed product, an anecdote by Zeta Design team"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"cd8b7bc1db44":{"id":"cd8b7bc1db44","versionId":"e7405d5a9e41","creatorId":"3b0e936a93c5","homeCollectionId":"b1d9ef1bb1cd","title":"How to Kickstart Your Journey to Effective UX Writing","detectedLanguage":"en","latestVersion":"e7405d5a9e41","latestPublishedVersion":"e7405d5a9e41","hasUnpublishedEdits":false,"latestRev":488,"createdAt":1724914498659,"updatedAt":1731824778896,"acceptedAt":0,"firstPublishedAt":1725358327048,"latestPublishedAt":1725367279849,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Find out how we tackled the writing gaps and brewed a supercool formula to make effortless content!","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*qFbJ6CGhtcQThUV0FHBBVQ.png","filter":"","backgroundSize":"","originalWidth":2400,"originalHeight":1260,"strategy":"resample","height":0,"width":0},"wordCount":831,"imageCount":7,"readingTime":4.185849056603773,"subtitle":"Find out how we tackled the writing gaps and brewed a supercool formula to make effortless content!","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":7,"isBookmarked":false,"tags":[{"slug":"ux-writing","name":"Ux Writing","postCount":12129,"metadata":{"postCount":12129,"coverImage":{"id":"1*_wqzqby8TkJnpMQMvLRp1g.png","originalWidth":4224,"originalHeight":2640,"isFeatured":true}},"type":"Tag"},{"slug":"ux","name":"UX","postCount":210082,"metadata":{"postCount":210082,"coverImage":{"id":"1*85QqogUEXFsAM3xOBwV-hA.png","originalWidth":4306,"originalHeight":2423,"isFeatured":true,"alt":"The HEART framework revolutionised UX design by focusing on happiness and engagement, but it’s time for an upgrade. With a small tweak, we can use the EARTH framework, which introduces sustainability and tangible returns, urging designers to rethink priorities and metrics. By embracing this change, we can design for a better future-both for users and the planet. (image source: Yeo, 2024)"}},"type":"Tag"},{"slug":"collaboration","name":"Collaboration","postCount":30768,"metadata":{"postCount":30768,"coverImage":{"id":"1*T0yu4ElfwGE9Ko0xAESLvw.jpeg","originalWidth":3060,"originalHeight":4080,"isFeatured":true}},"type":"Tag"},{"slug":"writing","name":"Writing","postCount":886031,"metadata":{"postCount":886031,"coverImage":{"id":"1*AwaoHDZEX9wjHc7o9Ienzg.jpeg"}},"type":"Tag"},{"slug":"content-writing","name":"Content Writing","postCount":22262,"metadata":{"postCount":22262,"coverImage":{"id":"1*313oEvxLSDOSZ7GI1nlNMg@2x.jpeg","originalWidth":3240,"originalHeight":2433,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://anoopsethu.github.io/write-right/Write%20Right%20-%20Content%20Rulebook.pdf","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1725367280387},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":110,"sectionCount":1,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"how-to-kickstart-your-journey-to-effective-ux-writing","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"how-to-kickstart-your-journey-to-effective-ux-writing-cd8b7bc1db44","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*qFbJ6CGhtcQThUV0FHBBVQ.png","originalWidth":2400,"originalHeight":1260,"isFeatured":true}},{"name":"17c9","type":3,"text":"How to Kickstart Your Journey to Effective UX Writing","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Find out how we tackled the writing gaps and brewed a supercool formula to make effortless content!"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"17c9","type":3,"text":"How to Kickstart Your Journey to Effective UX Writing","markups":[]},{"name":"e91f","type":1,"text":"Find out how we tackled the writing gaps and brewed a supercool formula to make effortless content!","markups":[{"type":1,"start":54,"end":63},{"type":2,"start":0,"end":99}]},{"name":"91d3","type":4,"text":"The Content Rulebook- Our Codex for Effective Writing","markups":[],"layout":5,"metadata":{"id":"1*qFbJ6CGhtcQThUV0FHBBVQ.png","originalWidth":2400,"originalHeight":1260,"isFeatured":true}},{"name":"76c7","type":7,"text":"Writing is designing with words. — Robert Bringhurst","markups":[{"type":1,"start":0,"end":33},{"type":2,"start":0,"end":35}]},{"name":"d2f4","type":1,"text":"Living in the world of apps, we never forget those quirky and thoughtful notifications: the subtle nudge from our fitness app to hit your daily…","markups":[]}],"sections":[{"name":"9aab","startIndex":0}]},"isFullContent":false,"subtitle":"Find out how we tackled the writing gaps and brewed a supercool formula to make effortless content!"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"3ed317d690f8":{"id":"3ed317d690f8","versionId":"cf833306b852","creatorId":"f4782ea9c444","homeCollectionId":"b1d9ef1bb1cd","title":"Beyond Pixels: Our Unbreakable Bonds at Zeta UX","detectedLanguage":"en","latestVersion":"cf833306b852","latestPublishedVersion":"cf833306b852","hasUnpublishedEdits":false,"latestRev":3050,"createdAt":1696413930992,"updatedAt":1731971611563,"acceptedAt":0,"firstPublishedAt":1723089435358,"latestPublishedAt":1723089435358,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"As the sun sets, casting a warm, golden glow through Zeta’s large windows, one thing becomes abundantly clear: Zeta Design is no ordinary…","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*dWIRoepM0IxOM84mIEacqg.png","filter":"","backgroundSize":"","originalWidth":2880,"originalHeight":1244,"strategy":"resample","height":0,"width":0},"wordCount":1782,"imageCount":11,"readingTime":8.024528301886793,"subtitle":"As the sun sets, casting a warm, golden glow through Zeta’s large windows, one thing becomes abundantly clear: Zeta Design is no ordinary…","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":3,"isBookmarked":false,"tags":[{"slug":"design","name":"Design","postCount":398790,"metadata":{"postCount":398790,"coverImage":{"id":"1*9HBxmCTAsK0_WHSzx6zZvw.jpeg"}},"type":"Tag"},{"slug":"team-building","name":"Team Building","postCount":15824,"metadata":{"postCount":15824,"coverImage":{"id":"1*ZVKrRAyLe_0vIhUVXnRXqQ.png","originalWidth":1920,"originalHeight":1080,"isFeatured":true}},"type":"Tag"},{"slug":"ux","name":"UX","postCount":210082,"metadata":{"postCount":210082,"coverImage":{"id":"1*85QqogUEXFsAM3xOBwV-hA.png","originalWidth":4306,"originalHeight":2423,"isFeatured":true,"alt":"The HEART framework revolutionised UX design by focusing on happiness and engagement, but it’s time for an upgrade. With a small tweak, we can use the EARTH framework, which introduces sustainability and tangible returns, urging designers to rethink priorities and metrics. By embracing this change, we can design for a better future-both for users and the planet. (image source: Yeo, 2024)"}},"type":"Tag"},{"slug":"celebration","name":"Celebration","postCount":9821,"metadata":{"postCount":9821,"coverImage":{"id":"1*PxEb6mn0vVmo2Do7IEO50A.jpeg","originalWidth":400,"originalHeight":209,"isFeatured":true,"alt":"Happy Thanksgiving"}},"type":"Tag"},{"slug":"teamwork","name":"Teamwork","postCount":32643,"metadata":{"postCount":32643,"coverImage":{"id":"1*fsvQfWFJk6IOTo8FGdZehw.png","originalWidth":975,"originalHeight":645,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[],"version":"0.3","generatedAt":1723089435519},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":101,"sectionCount":3,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"beyond-pixels-our-unbreakable-bonds-at-zeta-ux","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"beyond-pixels-our-unbreakable-bonds-at-zeta-ux-3ed317d690f8","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*dWIRoepM0IxOM84mIEacqg.png","originalWidth":2880,"originalHeight":1244,"isFeatured":true}},{"name":"dc16","type":3,"text":"Beyond Pixels: Our Unbreakable Bonds at Zeta UX","markups":[{"type":1,"start":0,"end":47}],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"As the sun sets, casting a warm, golden glow through Zeta’s large windows, one thing becomes abundantly clear: Zeta Design is no ordinary…"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"dc16","type":3,"text":"Beyond Pixels: Our Unbreakable Bonds at Zeta UX","markups":[{"type":1,"start":0,"end":47}]},{"name":"5222","type":4,"text":"","markups":[],"layout":5,"metadata":{"id":"1*dWIRoepM0IxOM84mIEacqg.png","originalWidth":2880,"originalHeight":1244,"isFeatured":true}},{"name":"7be3","type":1,"text":"As the sun sets, casting a warm, golden glow through Zeta’s large windows, one thing becomes abundantly clear: Zeta Design is no ordinary workspace. It’s a realm of endless possibilities, a sanctuary where dreams fly and creativity has no bounds.","markups":[]},{"name":"9a2f","type":1,"text":"Step into our world, and you’ll be swept away by…","markups":[]}],"sections":[{"name":"cd0c","startIndex":0}]},"isFullContent":false,"subtitle":"As the sun sets, casting a warm, golden glow through Zeta’s large windows, one thing becomes abundantly clear: Zeta Design is no ordinary…"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"3de6e1059f39":{"id":"3de6e1059f39","versionId":"2bea6d6669f2","creatorId":"cef2d3ab35f2","homeCollectionId":"b1d9ef1bb1cd","title":"Annotating Design Files in Figma","detectedLanguage":"en","latestVersion":"2bea6d6669f2","latestPublishedVersion":"2bea6d6669f2","hasUnpublishedEdits":false,"latestRev":2086,"createdAt":1708542118208,"updatedAt":1732321296951,"acceptedAt":0,"firstPublishedAt":1718707914257,"latestPublishedAt":1718788854027,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Enhancing communication and documentation","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*aWQFV4v2XmY0YJns2x9C1A.png","filter":"","backgroundSize":"","originalWidth":2250,"originalHeight":1125,"strategy":"resample","height":0,"width":0},"wordCount":920,"imageCount":10,"readingTime":4.721698113207547,"subtitle":"Enhancing communication and documentation","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":18,"isBookmarked":false,"tags":[{"slug":"figma","name":"Figma","postCount":11117,"metadata":{"postCount":11117,"coverImage":{"id":"1*kTw6xS-h4RHnE6horEsGLA.png","originalWidth":1600,"originalHeight":900,"isFeatured":true}},"type":"Tag"},{"slug":"annotations","name":"Annotations","postCount":1482,"metadata":{"postCount":1482,"coverImage":{"id":"1*7dRsBTsEGZpAMZk49TD49g.jpeg","originalWidth":760,"originalHeight":1126}},"type":"Tag"},{"slug":"design-documentation","name":"Design Documentation","postCount":69,"metadata":{"postCount":69,"coverImage":{"id":"1*zroXsjIE5ibP8uEwcuSIuQ.png","originalWidth":1500,"originalHeight":1100,"isFeatured":true}},"type":"Tag"},{"slug":"design","name":"Design","postCount":398790,"metadata":{"postCount":398790,"coverImage":{"id":"1*9HBxmCTAsK0_WHSzx6zZvw.jpeg"}},"type":"Tag"},{"slug":"figma-community","name":"Figma Community","postCount":20,"metadata":{"postCount":20,"coverImage":{"id":"1*Kj4g0aw2ufjpBtOD9TB-aA.jpeg","originalWidth":3840,"originalHeight":2160,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":1,"links":{"entries":[{"url":"https://www.figma.com/community/file/1384846707307187091/annotations-framework","alts":[],"httpStatus":403},{"url":"https://www.linkedin.com/in/anoopsethumadhavan/","alts":[],"httpStatus":999},{"url":"https://www.linkedin.com/in/aasthagupta-/","alts":[],"httpStatus":999},{"url":"https://www.linkedin.com/in/kshitijp/","alts":[],"httpStatus":999},{"url":"https://www.linkedin.com/in/aishwarya-v-773969104/","alts":[],"httpStatus":999},{"url":"https://www.linkedin.com/in/adityasad/","alts":[],"httpStatus":999},{"url":"https://www.linkedin.com/in/veerappasamy/","alts":[],"httpStatus":999},{"url":"https://www.figma.com/board/gFEbIHRXZ6FYtBcJ5oi8BG/Annotation-Framework-(Discover)?node-id=0-1&t=9Jt209SIsctv9RU0-1","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1718788855169},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":159,"sectionCount":3,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"annotating-design-files-in-figma","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"annotating-design-files-in-figma-3de6e1059f39","previewContent":{"bodyModel":{"paragraphs":[{"name":"f154","type":3,"text":"Annotating Design Files in Figma","markups":[],"alignment":1},{"name":"4bd2","type":13,"text":"Enhancing communication and documentation","markups":[],"alignment":1},{"name":"447f","type":4,"text":"","markups":[],"layout":10,"metadata":{"id":"1*aWQFV4v2XmY0YJns2x9C1A.png","originalWidth":2250,"originalHeight":1125}}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Enhancing communication and documentation"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"f154","type":3,"text":"Annotating Design Files in Figma","markups":[]},{"name":"4bd2","type":13,"text":"Enhancing communication and documentation","markups":[]},{"name":"447f","type":4,"text":"","markups":[],"layout":3,"metadata":{"id":"1*aWQFV4v2XmY0YJns2x9C1A.png","originalWidth":2250,"originalHeight":1125}},{"name":"0f44","type":1,"text":"Here at Zeta design team, we always believed we annotated our Figma design files quite well — or so we thought. We named frames, added section headers, notes for additional information, and used indicators for flows. However, we soon realized this approach wasn’t working well for the whole “team”.","markups":[]},{"name":"12d3","type":1,"text":"By…","markups":[{"type":2,"start":0,"end":90},{"type":2,"start":91,"end":108}]}],"sections":[{"name":"a5b2","startIndex":0}]},"isFullContent":false,"subtitle":"Enhancing communication and documentation"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"d12f646e5075":{"id":"d12f646e5075","versionId":"4608bb5f94ea","creatorId":"f0f9e08fdf27","homeCollectionId":"b1d9ef1bb1cd","title":"Cracking the Code — Product & Design Pitfalls Exposed","detectedLanguage":"en","latestVersion":"4608bb5f94ea","latestPublishedVersion":"4608bb5f94ea","hasUnpublishedEdits":false,"latestRev":1054,"createdAt":1696838201645,"updatedAt":1716786199057,"acceptedAt":0,"firstPublishedAt":1716712232930,"latestPublishedAt":1716712232930,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Alone we can do so little, together we can do so much","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*w-GalLu5yiRFQX1nzrIm6g.jpeg","filter":"","backgroundSize":"","originalWidth":6000,"originalHeight":3999,"strategy":"resample","height":0,"width":0},"wordCount":1280,"imageCount":5,"readingTime":5.663522012578616,"subtitle":"Alone we can do so little, together we can do so much","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":10,"isBookmarked":false,"tags":[{"slug":"collaboration","name":"Collaboration","postCount":30768,"metadata":{"postCount":30768,"coverImage":{"id":"1*T0yu4ElfwGE9Ko0xAESLvw.jpeg","originalWidth":3060,"originalHeight":4080,"isFeatured":true}},"type":"Tag"},{"slug":"product-management","name":"Product Management","postCount":108105,"metadata":{"postCount":108105,"coverImage":{"id":"1*reBebCNKnT10nII90HW0KA.jpeg","originalWidth":554,"originalHeight":554}},"type":"Tag"},{"slug":"teamwork","name":"Teamwork","postCount":32643,"metadata":{"postCount":32643,"coverImage":{"id":"1*fsvQfWFJk6IOTo8FGdZehw.png","originalWidth":975,"originalHeight":645,"isFeatured":true}},"type":"Tag"},{"slug":"product-design","name":"Product Design","postCount":65886,"metadata":{"postCount":65886,"coverImage":{"id":"1*0255ZpgKS9aksgJtIpt2OA.png","originalWidth":2240,"originalHeight":1260,"isFeatured":true}},"type":"Tag"},{"slug":"strategy","name":"Strategy","postCount":73232,"metadata":{"postCount":73232,"coverImage":{"id":"0*H-I4TRKoKXAPpKBT","originalWidth":5284,"originalHeight":3523,"isFeatured":true,"alt":"Pink textured wall with a white heart at the bottom right, symbolizing how small actions like 50 claps can enhance engagement and boost earnings, connecting personal effort to rewards.","unsplashPhotoId":"0lMndJZzb8o"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://www.linkedin.com/in/amit-paul-chowdhury-78846b88/","alts":[],"httpStatus":429},{"url":"https://www.linkedin.com/in/lijin-pm-62338417a/","alts":[],"httpStatus":999},{"url":"https://www.linkedin.com/in/aswin-biji-449827107/","alts":[],"httpStatus":999},{"url":"https://www.linkedin.com/in/anoopsethumadhavan/","alts":[],"httpStatus":999},{"url":"https://www.linkedin.com/in/shubhankar-uchil-460743b9/","alts":[],"httpStatus":999},{"url":"https://www.linkedin.com/in/bimal-jayadev-b3898455/","alts":[],"httpStatus":999},{"url":"https://www.linkedin.com/in/gargikapali/","alts":[],"httpStatus":999},{"url":"https://www.linkedin.com/in/aasthagupta-/","alts":[],"httpStatus":999}],"version":"0.3","generatedAt":1716712233792},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":92,"sectionCount":5,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"cracking-the-code-product-design-pitfalls-exposed","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"cracking-the-code-product-design-pitfalls-exposed-d12f646e5075","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*w-GalLu5yiRFQX1nzrIm6g.jpeg","originalWidth":6000,"originalHeight":3999,"isFeatured":true}},{"name":"0956","type":3,"text":"Cracking the Code — Product & Design Pitfalls Exposed","markups":[],"alignment":1},{"name":"3e5b","type":13,"text":"Alone we can do so little, together we can do so…","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Alone we can do so little, together we can do so much"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"0956","type":3,"text":"Cracking the Code — Product & Design Pitfalls Exposed","markups":[]},{"name":"3e5b","type":13,"text":"Alone we can do so little, together we can do so much","markups":[]},{"name":"8549","type":4,"text":"","markups":[],"layout":3,"metadata":{"id":"1*w-GalLu5yiRFQX1nzrIm6g.jpeg","originalWidth":6000,"originalHeight":3999,"isFeatured":true}},{"name":"95ff","type":1,"text":"Working as a Designer for a product-based company has its challenges. Depending on your company, your exposure to Product, business, and support as functions may vary.","markups":[]},{"name":"f2fc","type":1,"text":"Understanding and identifying pitfalls in collaboration could be the key for your team to improve productivity and reduce wasted hours.","markups":[]},{"name":"85bc","type":3,"text":"Situations to be wary of","markups":[]},{"name":"9c5d","type":1,"text":"If you have experienced…","markups":[]}],"sections":[{"name":"008e","startIndex":0},{"name":"ea22","startIndex":5}]},"isFullContent":false,"subtitle":"Alone we can do so little, together we can do so much"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"009926a7b583":{"id":"009926a7b583","versionId":"ac6a0789e4a9","creatorId":"d2b52d6405a5","homeCollectionId":"b1d9ef1bb1cd","title":"Embracing Creativity and Purpose: The Journey to Designing Sparrow’s Mascot","detectedLanguage":"en","latestVersion":"ac6a0789e4a9","latestPublishedVersion":"ac6a0789e4a9","hasUnpublishedEdits":false,"latestRev":270,"createdAt":1712039549567,"updatedAt":1725543212619,"acceptedAt":0,"firstPublishedAt":1712117966089,"latestPublishedAt":1725543204607,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*9ptJkh1MwsM_YtInx7HTdQ.png","filter":"","backgroundSize":"","originalWidth":5925,"originalHeight":2415,"strategy":"resample","height":0,"width":0},"wordCount":617,"imageCount":12,"readingTime":3.678301886792453,"subtitle":"","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":5,"isBookmarked":false,"tags":[{"slug":"creative-process","name":"Creative Process","postCount":15776,"metadata":{"postCount":15776,"coverImage":{"id":"0*gxtyX797wfwc0xSa","originalWidth":4032,"originalHeight":2688,"isFeatured":true,"unsplashPhotoId":"zoCDWPuiRuA"}},"type":"Tag"},{"slug":"visual-storytelling","name":"Visual Storytelling","postCount":839,"metadata":{"postCount":839,"coverImage":{"id":"0*pVSTgoxdxoXb__Pr","originalWidth":1080,"originalHeight":1348,"isFeatured":true}},"type":"Tag"},{"slug":"character","name":"Character","postCount":8451,"metadata":{"postCount":8451,"coverImage":{"id":"0*se0hhw2ZPHyi4-Do","originalWidth":5472,"originalHeight":3648,"isFeatured":true,"unsplashPhotoId":"tAvpDE7fXgY"}},"type":"Tag"},{"slug":"mascotas","name":"Mascotas","postCount":845,"metadata":{"postCount":845,"coverImage":{"id":"1*l4U0_0-kR0eBQxEr4drbFQ.png","originalWidth":911,"originalHeight":913,"isFeatured":true}},"type":"Tag"},{"slug":"brand-identity","name":"Brand Identity","postCount":3493,"metadata":{"postCount":3493,"coverImage":{"id":"0*j8KRkoN6hf5AH2Eq","originalWidth":2000,"originalHeight":1254,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[],"version":"0.3","generatedAt":1725543204786},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":47,"sectionCount":1,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"embracing-creativity-and-purpose-the-journey-to-designing-sparrows-mascot","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"embracing-creativity-and-purpose-the-journey-to-designing-sparrows-mascot-009926a7b583","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*9ptJkh1MwsM_YtInx7HTdQ.png","originalWidth":5925,"originalHeight":2415,"isFeatured":true}},{"name":"previewTitle","type":3,"text":"Embracing Creativity and Purpose: The Journey to Designing Sparrow’s Mascot","alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":""},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"63a1","type":3,"text":"Crafting Sparrow’s Unique Mascot","markups":[]},{"name":"8efe","type":1,"text":"Discover the journey of designing Sparrow’s mascot, blending creativity with purpose to create a meaningful brand icon.","markups":[]},{"name":"2427","type":4,"text":"","markups":[],"layout":5,"metadata":{"id":"1*9ptJkh1MwsM_YtInx7HTdQ.png","originalWidth":5925,"originalHeight":2415,"isFeatured":true}},{"name":"c199","type":1,"text":"Welcome, design enthusiasts! In this special edition, we dive deep into the creation of a mascot for Sparrow, a forward-thinking brand with a mission to democratize credit. Join us as we unfold the…","markups":[]}],"sections":[{"name":"15da","startIndex":0}]},"isFullContent":false,"subtitle":""},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"c20e4a23447c":{"id":"c20e4a23447c","versionId":"ebf5145c1972","creatorId":"f4782ea9c444","homeCollectionId":"b1d9ef1bb1cd","title":"Building Unicorn Design System v1.0 🦄","detectedLanguage":"en","latestVersion":"ebf5145c1972","latestPublishedVersion":"ebf5145c1972","hasUnpublishedEdits":false,"latestRev":1180,"createdAt":1704870320977,"updatedAt":1710918635871,"acceptedAt":0,"firstPublishedAt":1710918630143,"latestPublishedAt":1710918630143,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Behind the scenes of embracing every twist and turn into crafting our design system from concept to completion","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*uOfgekIMTmCpWn_u5Nfkzw.png","filter":"","backgroundSize":"","originalWidth":2880,"originalHeight":1244,"strategy":"resample","height":0,"width":0},"wordCount":1376,"imageCount":3,"readingTime":5.742452830188679,"subtitle":"Behind the scenes of embracing every twist and turn into crafting our design system from concept to completion","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":10,"isBookmarked":false,"tags":[{"slug":"design-systems","name":"Design Systems","postCount":9200,"metadata":{"postCount":9200,"coverImage":{"id":"1*CtlNPhgJx2QqxiDGQ8kNNg.png","originalWidth":1920,"originalHeight":1080,"isFeatured":true}},"type":"Tag"},{"slug":"designops","name":"Designops","postCount":1331,"metadata":{"postCount":1331,"coverImage":{"id":"1*NY_KH0R9sNBGzK0uVXrRZA.jpeg","originalWidth":2400,"originalHeight":1350,"isFeatured":true}},"type":"Tag"},{"slug":"design","name":"Design","postCount":398790,"metadata":{"postCount":398790,"coverImage":{"id":"1*9HBxmCTAsK0_WHSzx6zZvw.jpeg"}},"type":"Tag"},{"slug":"ux","name":"UX","postCount":210082,"metadata":{"postCount":210082,"coverImage":{"id":"1*85QqogUEXFsAM3xOBwV-hA.png","originalWidth":4306,"originalHeight":2423,"isFeatured":true,"alt":"The HEART framework revolutionised UX design by focusing on happiness and engagement, but it’s time for an upgrade. With a small tweak, we can use the EARTH framework, which introduces sustainability and tangible returns, urging designers to rethink priorities and metrics. By embracing this change, we can design for a better future-both for users and the planet. (image source: Yeo, 2024)"}},"type":"Tag"},{"slug":"collaboration","name":"Collaboration","postCount":30768,"metadata":{"postCount":30768,"coverImage":{"id":"1*T0yu4ElfwGE9Ko0xAESLvw.jpeg","originalWidth":3060,"originalHeight":4080,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":1,"links":{"entries":[],"version":"0.3","generatedAt":1710918630297},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":159,"sectionCount":2,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"building-unicorn-design-system-v1-0","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"building-unicorn-design-system-v1-0-c20e4a23447c","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*uOfgekIMTmCpWn_u5Nfkzw.png","originalWidth":2880,"originalHeight":1244,"isFeatured":true}},{"name":"ed7c","type":3,"text":"Building Unicorn Design System v1.0","markups":[],"alignment":1},{"name":"236a","type":13,"text":"Behind the scenes of embracing every twist and turn into crafting…","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Behind the scenes of embracing every twist and turn into crafting our design system from concept to completion"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"ed7c","type":3,"text":"Building Unicorn Design System v1.0","markups":[]},{"name":"236a","type":13,"text":"Behind the scenes of embracing every twist and turn into crafting our design system from concept to completion","markups":[]},{"name":"7914","type":4,"text":"","markups":[],"layout":5,"metadata":{"id":"1*uOfgekIMTmCpWn_u5Nfkzw.png","originalWidth":2880,"originalHeight":1244,"isFeatured":true}},{"name":"291f","type":1,"text":"Remember those childhood dreams of building towering sandcastles, only to have them crumble with the next wave? Yeah, that’s how it felt when we started building our design system. We envisioned a majestic design system, a shining beacon of consistency, but the path was far from a walk on the…","markups":[]}],"sections":[{"name":"18c1","startIndex":0}]},"isFullContent":false,"subtitle":"Behind the scenes of embracing every twist and turn into crafting our design system from concept to completion"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"2e01c24564e":{"id":"2e01c24564e","versionId":"71d1e4c6e23b","creatorId":"1a9336c8d732","homeCollectionId":"b1d9ef1bb1cd","title":"Designing for Neuro-Diversity","detectedLanguage":"en","latestVersion":"71d1e4c6e23b","latestPublishedVersion":"71d1e4c6e23b","hasUnpublishedEdits":false,"latestRev":1249,"createdAt":1690729843926,"updatedAt":1699507741483,"acceptedAt":0,"firstPublishedAt":1699432319676,"latestPublishedAt":1699432736187,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Designing inclusive products that welcome individuals with neurological differences or conditions.","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*V3xkUONpS1oTxU0jDpEGUw.png","filter":"","backgroundSize":"","originalWidth":3264,"originalHeight":2494,"strategy":"resample","height":0,"width":0},"wordCount":1156,"imageCount":12,"readingTime":5.712264150943396,"subtitle":"Designing inclusive products that welcome individuals with neurological differences or conditions.","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":48,"isBookmarked":false,"tags":[{"slug":"design","name":"Design","postCount":398790,"metadata":{"postCount":398790,"coverImage":{"id":"1*9HBxmCTAsK0_WHSzx6zZvw.jpeg"}},"type":"Tag"},{"slug":"neurodiversity","name":"Neurodiversity","postCount":9799,"metadata":{"postCount":9799,"coverImage":{"id":"0*RXgL_nbzRjUi0EIM","originalWidth":4928,"originalHeight":2772,"isFeatured":true,"unsplashPhotoId":"4gKHjKG7ty4"}},"type":"Tag"},{"slug":"ux","name":"UX","postCount":210082,"metadata":{"postCount":210082,"coverImage":{"id":"1*85QqogUEXFsAM3xOBwV-hA.png","originalWidth":4306,"originalHeight":2423,"isFeatured":true,"alt":"The HEART framework revolutionised UX design by focusing on happiness and engagement, but it’s time for an upgrade. With a small tweak, we can use the EARTH framework, which introduces sustainability and tangible returns, urging designers to rethink priorities and metrics. By embracing this change, we can design for a better future-both for users and the planet. (image source: Yeo, 2024)"}},"type":"Tag"},{"slug":"inclusion","name":"Inclusion","postCount":19634,"metadata":{"postCount":19634,"coverImage":{"id":"0*NlDE6tKQ5mW0gmN3","originalWidth":5400,"originalHeight":3436,"isFeatured":true,"unsplashPhotoId":"tCtLx1z_PDc"}},"type":"Tag"},{"slug":"design-thinking","name":"Design Thinking","postCount":71548,"metadata":{"postCount":71548,"coverImage":{"id":"0*gxtyX797wfwc0xSa","originalWidth":4032,"originalHeight":2688,"isFeatured":true,"unsplashPhotoId":"zoCDWPuiRuA"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":4,"links":{"entries":[],"version":"0.3","generatedAt":1699432736310},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":1136,"sectionCount":8,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"designing-for-neuro-diversity","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"designing-for-neuro-diversity-2e01c24564e","previewContent":{"bodyModel":{"paragraphs":[{"name":"3892","type":3,"text":"Designing for Neuro-Diversity","markups":[],"alignment":1},{"name":"3612","type":1,"text":"Designing inclusive products that welcome individuals with neurological differences or conditions.","markups":[],"alignment":1},{"name":"ff9e","type":4,"text":"","markups":[],"layout":9,"metadata":{"id":"1*V3xkUONpS1oTxU0jDpEGUw.png","originalWidth":3264,"originalHeight":2494}}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Designing inclusive products that welcome individuals with neurological differences or conditions."},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"3892","type":3,"text":"Designing for Neuro-Diversity","markups":[]},{"name":"3612","type":1,"text":"Designing inclusive products that welcome individuals with neurological differences or conditions.","markups":[]},{"name":"ff9e","type":4,"text":"","markups":[],"layout":1,"metadata":{"id":"1*V3xkUONpS1oTxU0jDpEGUw.png","originalWidth":3264,"originalHeight":2494}},{"name":"6420","type":13,"text":"Why does this topic matter to me?","markups":[{"type":1,"start":0,"end":33}]},{"name":"8c43","type":1,"text":"As a left-side dominant person, I noticed as a kid that everyday objects were not very user-friendly for me. Things like study tables, food trays on flights, and scissors always made me feel left out.","markups":[]}],"sections":[{"name":"aa94","startIndex":0}]},"isFullContent":false,"subtitle":"Designing inclusive products that welcome individuals with neurological differences or conditions."},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"5ea7a5c7e3e7":{"id":"5ea7a5c7e3e7","versionId":"10e5ab833766","creatorId":"be81c98d078e","homeCollectionId":"b1d9ef1bb1cd","title":"Creating a seamless experience using Heuristic Evaluation","detectedLanguage":"en","latestVersion":"10e5ab833766","latestPublishedVersion":"10e5ab833766","hasUnpublishedEdits":false,"latestRev":2070,"createdAt":1653914221426,"updatedAt":1657525911924,"acceptedAt":0,"firstPublishedAt":1657525906359,"latestPublishedAt":1657525906359,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"One of the most efficient ways to evaluate your designs and ensure you deliver a user-friendly product that goes the extra mile!","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*RfOiicW6ZBOIjSZhEhM-Gg.png","filter":"","backgroundSize":"","originalWidth":1108,"originalHeight":557,"strategy":"resample","height":0,"width":0},"wordCount":1661,"imageCount":14,"readingTime":7.717924528301887,"subtitle":"One of the most efficient ways to evaluate your designs and ensure you deliver a user-friendly product that goes the extra mile!","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":20,"isBookmarked":false,"tags":[{"slug":"heuristic-evaluation","name":"Heuristic Evaluation","postCount":870,"metadata":{"postCount":870,"coverImage":{"id":"1*fNP94hRJL-gPN4Wa_RxfrA.png","originalWidth":12992,"originalHeight":4512,"isFeatured":true}},"type":"Tag"},{"slug":"design-research","name":"Design Research","postCount":2807,"metadata":{"postCount":2807,"coverImage":{"id":"0*WIcM9pQz0d_Scil3","originalWidth":1125,"originalHeight":750,"isFeatured":true,"alt":"An image of a child reading a storybook."}},"type":"Tag"},{"slug":"user-experience","name":"User Experience","postCount":71290,"metadata":{"postCount":71290,"coverImage":{"id":"0*OyqEefZEDdI1Ho9V","originalWidth":4393,"originalHeight":3390,"isFeatured":true,"unsplashPhotoId":"GZGWL8wFFuI"}},"type":"Tag"},{"slug":"usability-heuristics","name":"Usability Heuristics","postCount":305,"metadata":{"postCount":305,"coverImage":{"id":"1*mo7pWrbUOAxythOwHGZ5Pg.png","originalWidth":1384,"originalHeight":724,"isFeatured":true}},"type":"Tag"},{"slug":"user-testing","name":"User Testing","postCount":3469,"metadata":{"postCount":3469,"coverImage":{"id":"0*IhIemaqA6C9gbgbC","originalWidth":3600,"originalHeight":2400,"isFeatured":true,"unsplashPhotoId":"Oalh2MojUuk"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://pdfroom.com/books/the-user-experience-team-of-one/Xn2GJrDlgxV","alts":[],"httpStatus":503},{"url":"https://www.nngroup.com/articles/ten-usability-heuristics/","alts":[],"httpStatus":200},{"url":"https://adamfard.com/download-ux-resources/heuristic-evaluation-checklist-template","alts":[],"httpStatus":200},{"url":"https://medium.com/@supriyab","alts":[{"type":2,"url":"medium://@supriyab"},{"type":3,"url":"medium://@supriyab"}],"httpStatus":200},{"url":"https://www.amazon.in/Usability-Engineering-Jacob-Nielsen/dp/9351073327/ref=sr_1_2?crid=3UNQ8D1GBUHFI&keywords=Usability+Engineering&qid=1653979823&sprefix=usability+engineering+%2Caps%2C411&sr=8-2","alts":[],"httpStatus":503},{"url":"https://www.amazon.in/User-Interface-Inspection-Methods-User-Centered-ebook/dp/B00GUKSJLG/ref=sr_1_1?crid=FNPOR4L2OSXP&keywords=user+interface+inspection+methods+by+chauncey+wilson&qid=1653979951&sprefix=user+interface+inspection+methods+by+chauncey+wilson%2Caps%2C205&sr=8-1","alts":[],"httpStatus":503},{"url":"https://www.figma.com/community/file/1127188660018546759","alts":[],"httpStatus":200},{"url":"http://digilib.stmik-banjarbaru.ac.id/data.bc/100.%20Other/2014%20User%20Interface%20Inspection%20Methods.pdf","alts":[],"httpStatus":0},{"url":"https://medium.com/@ramakrishnaux","alts":[{"type":2,"url":"medium://@ramakrishnaux"},{"type":3,"url":"medium://@ramakrishnaux"}],"httpStatus":200},{"url":"https://medium.com/@lavanya.gopalaswamy316","alts":[{"type":2,"url":"medium://@lavanya.gopalaswamy316"},{"type":3,"url":"medium://@lavanya.gopalaswamy316"}],"httpStatus":200},{"url":"https://sonalisa-patel.medium.com/","alts":[{"type":2,"url":"medium://@sonalisa-patel"},{"type":3,"url":"medium://@sonalisa-patel"}],"httpStatus":200}],"version":"0.3","generatedAt":1657525907496},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":453,"sectionCount":2,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"creating-a-seamless-experience-using-heuristic-evaluation","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"creating-a-seamless-experience-using-heuristic-evaluation-5ea7a5c7e3e7","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*RfOiicW6ZBOIjSZhEhM-Gg.png","originalWidth":1108,"originalHeight":557,"isFeatured":true}},{"name":"c77a","type":3,"text":"Creating a seamless experience using Heuristic Evaluation","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"One of the most efficient ways to evaluate your designs and ensure you deliver a user-friendly product that goes the extra mile!"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"5b02f7559a28","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"c77a","type":3,"text":"Creating a seamless experience using Heuristic Evaluation","markups":[]},{"name":"752e","type":1,"text":"One of the most efficient ways to evaluate your designs and ensure you deliver a user-friendly product that goes the extra mile!","markups":[]},{"name":"2fe0","type":4,"text":"Illustration by Supriya Rao","markups":[{"type":3,"start":16,"end":27,"anchorType":2,"userId":"5981411c0291"}],"layout":1,"metadata":{"id":"1*RfOiicW6ZBOIjSZhEhM-Gg.png","originalWidth":1108,"originalHeight":557,"isFeatured":true}},{"name":"43c2","type":1,"text":"They say “Design is subjective”…","markups":[{"type":2,"start":9,"end":32}]},{"name":"6663","type":1,"text":"Well, it’s true: Any design you come up with is a result of multiple decisions made by you based on your skills, intuition…","markups":[]}],"sections":[{"name":"bb55","startIndex":0}]},"isFullContent":false,"subtitle":"One of the most efficient ways to evaluate your designs and ensure you deliver a user-friendly product that goes the extra mile!"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":true,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"4ab16fae8826":{"id":"4ab16fae8826","versionId":"813ab611145","creatorId":"36d75014eccd","homeCollectionId":"b1d9ef1bb1cd","title":"Getting Better Over Time, Together","detectedLanguage":"en","latestVersion":"813ab611145","latestPublishedVersion":"813ab611145","hasUnpublishedEdits":false,"latestRev":480,"createdAt":1652194402496,"updatedAt":1654668197223,"acceptedAt":0,"firstPublishedAt":1654668189029,"latestPublishedAt":1654668189029,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Introducing “Better Together”, a fun team-building initiative to take our already awesome team culture, a notch higher.","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*h-xOJhi7GuIEnelKGaCgEw.jpeg","filter":"","backgroundSize":"","originalWidth":8192,"originalHeight":3980,"strategy":"resample","height":0,"width":0},"wordCount":1133,"imageCount":6,"readingTime":5.225471698113208,"subtitle":"Introducing “Better Together”, a fun team-building initiative to take our already awesome team culture, a notch higher.","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":30,"isBookmarked":false,"tags":[{"slug":"design","name":"Design","postCount":398790,"metadata":{"postCount":398790,"coverImage":{"id":"1*9HBxmCTAsK0_WHSzx6zZvw.jpeg"}},"type":"Tag"},{"slug":"people","name":"People","postCount":42050,"metadata":{"postCount":42050,"coverImage":{"id":"0*BSDpXrrMKSVUP6ar","originalWidth":3500,"originalHeight":2333,"isFeatured":true,"unsplashPhotoId":"vnIchjLXnPo"}},"type":"Tag"},{"slug":"communication","name":"Communication","postCount":89850,"metadata":{"postCount":89850,"coverImage":{"id":"0*Yr-xto6PIHS8Z4KM","originalWidth":4480,"originalHeight":6720,"isFeatured":true,"unsplashPhotoId":"BPXeQLz-7z0"}},"type":"Tag"},{"slug":"social","name":"Social","postCount":21900,"metadata":{"postCount":21900,"coverImage":{"id":"1*_vbpvTPGoFF9S6bQs5-ZFw.jpeg","originalWidth":675,"originalHeight":1200}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":2,"links":{"entries":[{"url":"https://www.linkedin.com/in/arjunzappa/","alts":[],"httpStatus":999},{"url":"https://www.goodreads.com/book/show/30045683-the-little-book-of-hygge","alts":[{"type":2,"url":"com.goodreads.https://book/show/30045683"}],"httpStatus":200},{"url":"https://design.zeta.in/zetanauts-of-zd-a-zeta-design-initiative-enhancing-team-wide-bonding-c559a89a92ba","alts":[{"type":3,"url":"medium://p/c559a89a92ba"},{"type":2,"url":"medium://p/c559a89a92ba"}],"httpStatus":200}],"version":"0.3","generatedAt":1654668189898},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":723,"sectionCount":1,"readingList":0,"topics":[{"topicId":"af49579e220a","slug":"work","createdAt":1487918186996,"deletedAt":0,"image":{"id":"1*knbAt5qCQCelKx0BDkzZpQ@2x.jpeg","originalWidth":5018,"originalHeight":3049},"name":"Work","description":"The meaning behind the meetings.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Work Life: Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"getting-better-over-time-together","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"getting-better-over-time-together-4ab16fae8826","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*h-xOJhi7GuIEnelKGaCgEw.jpeg","originalWidth":8192,"originalHeight":3980,"isFeatured":true}},{"name":"71a7","type":3,"text":"Getting Better Over Time, Together","markups":[],"alignment":1},{"name":"6b7d","type":13,"text":"Introducing Better Together: a fun team-building initiative to take…","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Introducing “Better Together”, a fun team-building initiative to take our already awesome team culture, a notch higher."},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"644e5c5ceaf7","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"71a7","type":3,"text":"Getting Better Over Time, Together","markups":[]},{"name":"6b7d","type":13,"text":"Introducing Better Together: a fun team-building initiative to take our already awesome team culture, one notch higher.","markups":[]},{"name":"e9c5","type":4,"text":"Illustration by Aakansha Menon","markups":[{"type":3,"start":16,"end":30,"anchorType":2,"userId":"a94240008425"}],"layout":1,"metadata":{"id":"1*h-xOJhi7GuIEnelKGaCgEw.jpeg","originalWidth":8192,"originalHeight":3980,"isFeatured":true}},{"name":"0379","type":13,"text":"A quick trip down memory lane","markups":[{"type":1,"start":0,"end":29}]},{"name":"c864","type":1,"text":"There once was a time, not too long ago when Zeta Design was a cozy, tightly-knit team. Yup, that’s right, we were a plucky, determined team of 20 back in 2019. Over time, as teams started expanding and new products started rolling out, some of the old-timers in the team…","markups":[]}],"sections":[{"name":"157b","startIndex":0}]},"isFullContent":false,"subtitle":"Introducing “Better Together”, a fun team-building initiative to take our already awesome team culture, a notch higher."},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":true,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"453b6319b65e":{"id":"453b6319b65e","versionId":"64c3c73e5eec","creatorId":"4f0a66fe889e","homeCollectionId":"b1d9ef1bb1cd","title":"Starbursting","detectedLanguage":"en","latestVersion":"64c3c73e5eec","latestPublishedVersion":"64c3c73e5eec","hasUnpublishedEdits":false,"latestRev":1408,"createdAt":1649235625775,"updatedAt":1653099468317,"acceptedAt":0,"firstPublishedAt":1652679124397,"latestPublishedAt":1652687774904,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Kickstarting products by harnessing the art of questioning.","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*O3i8p2v_Ysjx6QVbsPPUug.jpeg","filter":"","backgroundSize":"","originalWidth":1136,"originalHeight":414,"strategy":"resample","height":0,"width":0},"wordCount":866,"imageCount":4,"readingTime":3.9679245283018867,"subtitle":"Kickstarting products by harnessing the art of questioning.","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":4,"isBookmarked":false,"tags":[{"slug":"brainstorming","name":"Brainstorming","postCount":4225,"metadata":{"postCount":4225,"coverImage":{"id":"0*27kkT2GndKvxpy6R","originalWidth":4160,"originalHeight":6240,"isFeatured":true,"unsplashPhotoId":"UhpAf0ySwuk"}},"type":"Tag"},{"slug":"methodbee","name":"Methodbee","postCount":1,"metadata":{"postCount":1,"coverImage":{"id":"1*cONry3WId5sK53tyT6bsMQ.jpeg","originalWidth":1136,"originalHeight":327}},"type":"Tag"},{"slug":"starbursting","name":"Starbursting","postCount":1,"metadata":{"postCount":1,"coverImage":{"id":"1*O3i8p2v_Ysjx6QVbsPPUug.jpeg","originalWidth":1136,"originalHeight":414,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://www.figma.com/community/file/1107902592996151412","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1652687775524},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":91,"sectionCount":5,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"},{"topicId":"96f161863a28","slug":"product-management","createdAt":1545072594068,"deletedAt":0,"image":{"id":"1*FrDceIp-Kg1_gi8QKNYvYA@2x.jpeg","originalWidth":4000,"originalHeight":2666},"name":"Product Management","description":"Bridging the gaps.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Product Management: Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"starbursting","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"starbursting-453b6319b65e","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*O3i8p2v_Ysjx6QVbsPPUug.jpeg","originalWidth":1136,"originalHeight":414,"isFeatured":true}},{"name":"ac77","type":3,"text":"Starbursting","markups":[],"alignment":1},{"name":"3cbc","type":1,"text":"Kickstarting products by harnessing the art of questioning.","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Kickstarting products by harnessing the art of questioning."},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"ac77","type":3,"text":"Starbursting","markups":[]},{"name":"3cbc","type":1,"text":"Kickstarting products by harnessing the art of questioning.","markups":[]},{"name":"c668","type":4,"text":"Illustration by Supriya Rao","markups":[{"type":3,"start":16,"end":27,"anchorType":2,"userId":"5981411c0291"}],"layout":1,"metadata":{"id":"1*O3i8p2v_Ysjx6QVbsPPUug.jpeg","originalWidth":1136,"originalHeight":414,"isFeatured":true}},{"name":"158c","type":1,"text":"Asking questions helps us have a deep understanding of the project and helps us align with stakeholders. The goal of this brainstorming activity is for people to come together to generate questions. It helps us create a new way to think about…","markups":[]}],"sections":[{"name":"6299","startIndex":0}]},"isFullContent":false,"subtitle":"Kickstarting products by harnessing the art of questioning."},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"e037fdd3b196":{"id":"e037fdd3b196","versionId":"8ec58c547ee7","creatorId":"6be01e1651c6","homeCollectionId":"b1d9ef1bb1cd","title":"Dissecting the Visual Design of Products through PINC Analysis","detectedLanguage":"en","latestVersion":"8ec58c547ee7","latestPublishedVersion":"8ec58c547ee7","hasUnpublishedEdits":false,"latestRev":1677,"createdAt":1648018456310,"updatedAt":1651284872001,"acceptedAt":0,"firstPublishedAt":1651127847436,"latestPublishedAt":1651127847436,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Designing carefully crafted interfaces can sometimes be difficult. We constantly seek inspiration and make efforts to better our designs…","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*YeGjeBiysa57ng5UU0p3rg.jpeg","filter":"","backgroundSize":"","originalWidth":7288,"originalHeight":2680,"strategy":"resample","height":0,"width":0},"wordCount":2040,"imageCount":11,"readingTime":8.99811320754717,"subtitle":"Designing carefully crafted interfaces can sometimes be difficult. We constantly seek inspiration and make efforts to better our designs…","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":18,"isBookmarked":false,"tags":[{"slug":"ux-design","name":"UX Design","postCount":112700,"metadata":{"postCount":112700,"coverImage":{"id":"1*Mp-mhVUhZBJqzzBdtYvuxw.jpeg","originalWidth":720,"originalHeight":1280}},"type":"Tag"},{"slug":"ux-design-process","name":"Ux Design Process","postCount":2323,"metadata":{"postCount":2323,"coverImage":{"id":"1*86Z3KCnhYQslQaAH9VICNA.png","originalWidth":1024,"originalHeight":1024,"isFeatured":true}},"type":"Tag"},{"slug":"design-methods","name":"Design Methods","postCount":328,"metadata":{"postCount":328,"coverImage":{"id":"1*UGYTnTuxMQLaDM0Un10b2A.png","originalWidth":1212,"originalHeight":636,"isFeatured":true}},"type":"Tag"},{"slug":"visual-analysis","name":"Visual Analysis","postCount":41,"metadata":{"postCount":41,"coverImage":{"id":"1*kfIJNwzQUrTep-LOjWKatA.jpeg","originalWidth":4445,"originalHeight":2188,"isFeatured":true}},"type":"Tag"},{"slug":"visual-design","name":"Visual Design","postCount":8063,"metadata":{"postCount":8063,"coverImage":{"id":"1*YX2hNB6sBWSUpt8drHYk1A.png","originalWidth":1600,"originalHeight":1200,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://cantunsee.space/","alts":[],"httpStatus":200},{"url":"https://www.tothenew.com/blog/4-pillars-of-design-part-2/","alts":[],"httpStatus":200},{"url":"https://museum.cornell.edu/sites/default/files/Johnson%20Museum%20Visual%20Analysis%20101.pdf","alts":[],"httpStatus":200},{"url":"https://www.tothenew.com/blog/4-pillars-of-design-part-1/","alts":[],"httpStatus":200},{"url":"https://www.wqusability.com/articles/more-than-ease-of-use.html","alts":[],"httpStatus":200},{"url":"https://www.figma.com/community/file/1101083833374244133","alts":[],"httpStatus":200},{"url":"https://medium.com/ideas-by-crema/it-is-difficult-to-keep-it-simple-452d1fe24646","alts":[{"type":3,"url":"medium://p/452d1fe24646"},{"type":2,"url":"medium://p/452d1fe24646"}],"httpStatus":200},{"url":"https://design.zeta.in/methodbee-the-initiative-thats-transforming-the-way-we-design-388d70989e06","alts":[{"type":3,"url":"medium://p/388d70989e06"},{"type":2,"url":"medium://p/388d70989e06"}],"httpStatus":200}],"version":"0.3","generatedAt":1651127849035},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":417,"sectionCount":7,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"dissecting-the-visual-design-of-products-through-pinc-analysis","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"dissecting-the-visual-design-of-products-through-pinc-analysis-e037fdd3b196","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*YeGjeBiysa57ng5UU0p3rg.jpeg","originalWidth":7288,"originalHeight":2680,"isFeatured":true}},{"name":"a5bc","type":3,"text":"Dissecting the Visual Design of Products through PINC Analysis","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Designing carefully crafted interfaces can sometimes be difficult. We constantly seek inspiration and make efforts to better our designs…"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":4,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"a5bc","type":3,"text":"Dissecting the Visual Design of Products through PINC Analysis","markups":[]},{"name":"49f4","type":1,"text":"Designing carefully crafted interfaces can sometimes be difficult. We constantly seek inspiration and make efforts to better our designs. The trick lies in sticking to the first principles of visual design by focussing on presentation, interaction, navigation, and content.","markups":[]},{"name":"7b52","type":4,"text":"Illustration by Aakansha Menon","markups":[{"type":3,"start":16,"end":30,"anchorType":2,"userId":"a94240008425"}],"layout":1,"metadata":{"id":"1*YeGjeBiysa57ng5UU0p3rg.jpeg","originalWidth":7288,"originalHeight":2680,"isFeatured":true}},{"name":"fdfa","type":3,"text":"Is “Simple” simple enough?","markups":[]},{"name":"62f4","type":1,"text":"“We want to offer a simple and usable yet world-class product”…","markups":[{"type":1,"start":441,"end":442}]}],"sections":[{"name":"a9a2","startIndex":0}]},"isFullContent":false,"subtitle":"Designing carefully crafted interfaces can sometimes be difficult. We constantly seek inspiration and make efforts to better our designs…"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"1ca4f4d4f249":{"id":"1ca4f4d4f249","versionId":"305e596d611e","creatorId":"a98b3eb08145","homeCollectionId":"b1d9ef1bb1cd","title":"Design Validation: Harnessing the power of user interviews to improve UX","detectedLanguage":"en","latestVersion":"305e596d611e","latestPublishedVersion":"305e596d611e","hasUnpublishedEdits":false,"latestRev":182,"createdAt":1644240816642,"updatedAt":1644633587904,"acceptedAt":0,"firstPublishedAt":1644322272437,"latestPublishedAt":1644323214381,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"A good user experience is not easy to create in a single shot. Designers mostly depend on insights from preliminary research and intuition…","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*AaL0kG8acrTofCxE355g1A.jpeg","filter":"","backgroundSize":"","originalWidth":6000,"originalHeight":2592,"strategy":"resample","height":0,"width":0},"wordCount":1563,"imageCount":6,"readingTime":6.84811320754717,"subtitle":"A good user experience is not easy to create in a single shot. Designers mostly depend on insights from preliminary research and intuition…","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":15,"isBookmarked":false,"tags":[{"slug":"user-research","name":"User Research","postCount":18930,"metadata":{"postCount":18930,"coverImage":{"id":"0*rw248tf1IpJYyjI8","originalWidth":6024,"originalHeight":4020,"focusPercentX":47,"focusPercentY":49}},"type":"Tag"},{"slug":"product-design","name":"Product Design","postCount":65886,"metadata":{"postCount":65886,"coverImage":{"id":"1*0255ZpgKS9aksgJtIpt2OA.png","originalWidth":2240,"originalHeight":1260,"isFeatured":true}},"type":"Tag"},{"slug":"design-validation","name":"Design Validation","postCount":12,"metadata":{"postCount":12,"coverImage":{"id":"1*v8eGbUYnZuM4ib9HrXXsLQ.jpeg","originalWidth":1920,"originalHeight":1080,"isFeatured":true}},"type":"Tag"},{"slug":"design","name":"Design","postCount":398790,"metadata":{"postCount":398790,"coverImage":{"id":"1*9HBxmCTAsK0_WHSzx6zZvw.jpeg"}},"type":"Tag"},{"slug":"ux","name":"UX","postCount":210082,"metadata":{"postCount":210082,"coverImage":{"id":"1*85QqogUEXFsAM3xOBwV-hA.png","originalWidth":4306,"originalHeight":2423,"isFeatured":true,"alt":"The HEART framework revolutionised UX design by focusing on happiness and engagement, but it’s time for an upgrade. With a small tweak, we can use the EARTH framework, which introduces sustainability and tangible returns, urging designers to rethink priorities and metrics. By embracing this change, we can design for a better future-both for users and the planet. (image source: Yeo, 2024)"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://uxplanet.org/product-design-methods-mind-map-f6511820a7d5","alts":[{"type":3,"url":"medium://p/f6511820a7d5"},{"type":2,"url":"medium://p/f6511820a7d5"}],"httpStatus":200},{"url":"https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1644323214541},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":373,"sectionCount":1,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"design-validation-harnessing-the-power-of-user-interviews-to-improve-ux","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"design-validation-harnessing-the-power-of-user-interviews-to-improve-ux-1ca4f4d4f249","previewContent":{"bodyModel":{"paragraphs":[{"name":"ba96","type":3,"text":"Design Validation: Harnessing the power of user interviews to improve UX","markups":[],"alignment":1},{"name":"4727","type":4,"text":"","markups":[{"type":3,"start":16,"end":30,"anchorType":2,"userId":"a94240008425"}],"layout":9,"metadata":{"id":"1*AaL0kG8acrTofCxE355g1A.jpeg","originalWidth":6000,"originalHeight":2592}},{"name":"3780","type":6,"text":"A good user experience is not easy…","markups":[],"hasDropCap":true,"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"A good user experience is not easy to create in a single shot. Designers mostly depend on insights from preliminary research and intuition…"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"ba96","type":3,"text":"Design Validation: Harnessing the power of user interviews to improve UX","markups":[]},{"name":"4727","type":4,"text":"Illustration by Aakansha Menon","markups":[{"type":3,"start":16,"end":30,"anchorType":2,"userId":"a94240008425"}],"layout":1,"metadata":{"id":"1*AaL0kG8acrTofCxE355g1A.jpeg","originalWidth":6000,"originalHeight":2592}},{"name":"3780","type":6,"text":"A good user experience is not easy to create in a single shot. Designers mostly depend on insights from preliminary research and intuition as they start working on a project.","markups":[],"hasDropCap":true},{"name":"3c48","type":6,"text":"In addition, almost all design teams deliver under a time crunch making it impossible to test and validate their work…","markups":[]}],"sections":[{"name":"e5ed","startIndex":0}]},"isFullContent":false,"subtitle":"A good user experience is not easy to create in a single shot. Designers mostly depend on insights from preliminary research and intuition…"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"8f511ef73155":{"id":"8f511ef73155","versionId":"b5492f41bd94","creatorId":"36d75014eccd","homeCollectionId":"b1d9ef1bb1cd","title":"Ten Degrees of Bliss-Our first workation in the hills","detectedLanguage":"en","latestVersion":"b5492f41bd94","latestPublishedVersion":"b5492f41bd94","hasUnpublishedEdits":false,"latestRev":981,"createdAt":1642665828018,"updatedAt":1664978467134,"acceptedAt":0,"firstPublishedAt":1643034990003,"latestPublishedAt":1664978458277,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"A BTS sneak-peak of the Zeta Design team’s workation in late 2021.","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*GnigesejX1Tks1SeItdAkQ.jpeg","filter":"","backgroundSize":"","originalWidth":8192,"originalHeight":3980,"strategy":"resample","height":0,"width":0},"wordCount":1186,"imageCount":25,"readingTime":6.475471698113208,"subtitle":"A BTS sneak-peak of the Zeta Design team’s workation in late 2021.","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":47,"isBookmarked":false,"tags":[{"slug":"work","name":"Work","postCount":164061,"metadata":{"postCount":164061,"coverImage":{"id":"0*VkRWixgHptINhSkl","originalWidth":6000,"originalHeight":4000,"isFeatured":true,"unsplashPhotoId":"KboMbhlRgGY"}},"type":"Tag"},{"slug":"vacation","name":"Vacation","postCount":27309,"metadata":{"postCount":27309,"coverImage":{"id":"0*zyVN4-VqVeU0vv6b","originalWidth":2191,"originalHeight":1460,"isFeatured":true,"unsplashPhotoId":"ftdfdjMOQxw"}},"type":"Tag"},{"slug":"team","name":"Team","postCount":17709,"metadata":{"postCount":17709,"coverImage":{"id":"1*V_EAgpzvy6A5NB7ShZCIKQ.jpeg","originalWidth":3000,"originalHeight":4500}},"type":"Tag"},{"slug":"workation","name":"Workation","postCount":294,"metadata":{"postCount":294,"coverImage":{"id":"1*G15DujOAWFutZcVn4DxpNA.jpeg","originalWidth":2048,"originalHeight":1536,"isFeatured":true}},"type":"Tag"},{"slug":"design","name":"Design","postCount":398790,"metadata":{"postCount":398790,"coverImage":{"id":"1*9HBxmCTAsK0_WHSzx6zZvw.jpeg"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://www.instagram.com/reel/CUZLArOFmND/","alts":[{"type":2,"url":"instagram://media?id=2673216278739968835"},{"type":3,"url":"https://www.instagram.com/reel/CUZLArOFmND/"}],"httpStatus":200},{"url":"https://medium.com/u/c89f0f029bca","alts":[{"type":2,"url":"medium://@kshitijpan"},{"type":3,"url":"medium://@kshitijpan"}],"httpStatus":200},{"url":"https://medium.com/u/e2b1ef30fdc0","alts":[{"type":3,"url":"medium://@ramakrishnaux"},{"type":2,"url":"medium://@ramakrishnaux"}],"httpStatus":200}],"version":"0.3","generatedAt":1664978459382},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":986,"sectionCount":1,"readingList":0,"topics":[{"topicId":"4ae32b074351","slug":"travel","createdAt":1493946926689,"deletedAt":0,"image":{"id":"1*IlQq_h9XGzf9GEI24MfJag@2x.jpeg","originalWidth":3152,"originalHeight":2101},"name":"Travel","description":"Get lost.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Travel Stories and Articles — Medium","type":"Topic"}]},"coverless":true,"slug":"ten-degrees-of-bliss-our-first-workation-in-the-hills","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"ten-degrees-of-bliss-our-first-workation-in-the-hills-8f511ef73155","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*GnigesejX1Tks1SeItdAkQ.jpeg","originalWidth":8192,"originalHeight":3980}},{"name":"previewTitle","type":3,"text":"Ten Degrees of Bliss-Our first workation in the hills","alignment":1},{"name":"previewSubtitle","type":13,"text":"A BTS sneak-peak of the Zeta Design team’s…","alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"A BTS sneak-peak of the Zeta Design team’s workation in late 2021."},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"8af8","type":3,"text":"Ten Degrees of Bliss-A Work-cation in the Hills","markups":[]},{"name":"f728","type":1,"text":"A BTS sneak-peak of the Zeta Design team’s work-vacation in late 2021.","markups":[]},{"name":"5df4","type":4,"text":"Illustration by Aakansha Menon","markups":[{"type":3,"start":16,"end":30,"anchorType":2,"userId":"a94240008425"}],"layout":1,"metadata":{"id":"1*GnigesejX1Tks1SeItdAkQ.jpeg","originalWidth":8192,"originalHeight":3980}},{"name":"937e","type":3,"text":"WFH 2.0","markups":[{"type":1,"start":0,"end":7}]},{"name":"a285","type":1,"text":"In September 2021, a bunch of us in the Zeta Design team decided that it was time for a new adventure. Thirteen of us decided to pack our bags, carry our laptops, and head over to the hills…","markups":[]}],"sections":[{"name":"db37","startIndex":0}]},"isFullContent":false,"subtitle":"A BTS sneak-peak of the Zeta Design team’s workation in late 2021."},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"cb67802c08ec":{"id":"cb67802c08ec","versionId":"da1b18e1128e","creatorId":"be81c98d078e","homeCollectionId":"b1d9ef1bb1cd","title":"Art of storyboarding","detectedLanguage":"en","latestVersion":"da1b18e1128e","latestPublishedVersion":"da1b18e1128e","hasUnpublishedEdits":false,"latestRev":597,"createdAt":1638251478979,"updatedAt":1641255793136,"acceptedAt":0,"firstPublishedAt":1639994028260,"latestPublishedAt":1640003010108,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories. — Jonathan…","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*cONry3WId5sK53tyT6bsMQ.jpeg","filter":"","backgroundSize":"","originalWidth":1136,"originalHeight":327,"strategy":"resample","height":0,"width":0},"wordCount":1629,"imageCount":8,"readingTime":7.280503144654087,"subtitle":"We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories. — Jonathan…","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":22,"isBookmarked":false,"tags":[{"slug":"storyboarding","name":"Storyboarding","postCount":247,"metadata":{"postCount":247,"coverImage":{"id":"1*X9buFZa34Xd8vM41zg3_WA.png","originalWidth":1073,"originalHeight":1073,"isFeatured":true}},"type":"Tag"},{"slug":"ux","name":"UX","postCount":210082,"metadata":{"postCount":210082,"coverImage":{"id":"1*85QqogUEXFsAM3xOBwV-hA.png","originalWidth":4306,"originalHeight":2423,"isFeatured":true,"alt":"The HEART framework revolutionised UX design by focusing on happiness and engagement, but it’s time for an upgrade. With a small tweak, we can use the EARTH framework, which introduces sustainability and tangible returns, urging designers to rethink priorities and metrics. By embracing this change, we can design for a better future-both for users and the planet. (image source: Yeo, 2024)"}},"type":"Tag"},{"slug":"design","name":"Design","postCount":398790,"metadata":{"postCount":398790,"coverImage":{"id":"1*9HBxmCTAsK0_WHSzx6zZvw.jpeg"}},"type":"Tag"},{"slug":"design-methods","name":"Design Methods","postCount":328,"metadata":{"postCount":328,"coverImage":{"id":"1*UGYTnTuxMQLaDM0Un10b2A.png","originalWidth":1212,"originalHeight":636,"isFeatured":true}},"type":"Tag"},{"slug":"methodbee","name":"Methodbee","postCount":1,"metadata":{"postCount":1,"coverImage":{"id":"1*cONry3WId5sK53tyT6bsMQ.jpeg","originalWidth":1136,"originalHeight":327}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":1,"links":{"entries":[{"url":"https://www.figma.com/community/file/1054691228399417100/Art-of-Storyboading","alts":[],"httpStatus":200},{"url":"https://www.amazon.in/Storytelling-User-Experience-Crafting-Stories-ebook/dp/B004VFUOI8/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1638194492&sr=8-1","alts":[],"httpStatus":200},{"url":"https://design.zeta.in/methodbee-the-initiative-thats-transforming-the-way-we-design-388d70989e06","alts":[{"type":3,"url":"medium://p/388d70989e06"},{"type":2,"url":"medium://p/388d70989e06"}],"httpStatus":200}],"version":"0.3","generatedAt":1640003012561},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":362,"sectionCount":2,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"art-of-storyboarding","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"art-of-storyboarding-cb67802c08ec","previewContent":{"bodyModel":{"paragraphs":[{"name":"a7ca","type":3,"text":"Art of storyboarding","markups":[],"alignment":1},{"name":"b501","type":1,"text":"We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories. — Jonathan Gottschall","markups":[{"type":2,"start":0,"end":149}],"alignment":1},{"name":"97fb","type":4,"text":"","markups":[{"type":3,"start":16,"end":31,"anchorType":2,"userId":"5981411c0291"}],"layout":9,"metadata":{"id":"1*cONry3WId5sK53tyT6bsMQ.jpeg","originalWidth":1136,"originalHeight":327}}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories. — Jonathan…"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"a7ca","type":3,"text":"Art of storyboarding","markups":[]},{"name":"b501","type":1,"text":"We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories. — Jonathan Gottschall","markups":[{"type":2,"start":0,"end":149}]},{"name":"97fb","type":4,"text":"Illustration by Supriya Belsare","markups":[{"type":3,"start":16,"end":31,"anchorType":2,"userId":"5981411c0291"}],"layout":1,"metadata":{"id":"1*cONry3WId5sK53tyT6bsMQ.jpeg","originalWidth":1136,"originalHeight":327}},{"name":"9458","type":3,"text":"A magic trick called ‘Stories’","markups":[]},{"name":"433d","type":1,"text":"Stories are one of our most powerful forms of communication. They’ve been there all along. From the time cavemen sat around campfires and…","markups":[]}],"sections":[{"name":"f10d","startIndex":0}]},"isFullContent":false,"subtitle":"We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories. — Jonathan…"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"c559a89a92ba":{"id":"c559a89a92ba","versionId":"9b4d1bfc9a7e","creatorId":"f4782ea9c444","homeCollectionId":"b1d9ef1bb1cd","title":"Zetanauts of ZD: A Zeta Design initiative enhancing team-wide bonding","detectedLanguage":"en","latestVersion":"9b4d1bfc9a7e","latestPublishedVersion":"9b4d1bfc9a7e","hasUnpublishedEdits":false,"latestRev":677,"createdAt":1639121428430,"updatedAt":1641262950938,"acceptedAt":0,"firstPublishedAt":1639491953916,"latestPublishedAt":1639491953916,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Handbook to know each other and build strong bonds at work","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*FPJrHMwipLJ60QI7LcFTOw.png","filter":"","backgroundSize":"","originalWidth":2880,"originalHeight":1244,"strategy":"resample","height":0,"width":0},"wordCount":1988,"imageCount":6,"readingTime":8.45188679245283,"subtitle":"Handbook to know each other and build strong bonds at work","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":29,"isBookmarked":false,"tags":[{"slug":"design","name":"Design","postCount":398790,"metadata":{"postCount":398790,"coverImage":{"id":"1*9HBxmCTAsK0_WHSzx6zZvw.jpeg"}},"type":"Tag"},{"slug":"design-teams","name":"Design Teams","postCount":669,"metadata":{"postCount":669,"coverImage":{"id":"1*7GhzaeLnN0uhV3h7XTvNVw.jpeg","originalWidth":2880,"originalHeight":1440,"isFeatured":true}},"type":"Tag"},{"slug":"team-bonding","name":"Team Bonding","postCount":155,"metadata":{"postCount":155,"coverImage":{"id":"1*6nFdaf4gpnsrcL2SykPm9A.png","originalWidth":626,"originalHeight":830,"isFeatured":true}},"type":"Tag"},{"slug":"zeta","name":"Zeta","postCount":717,"metadata":{"postCount":717,"coverImage":{"id":"1*WKPx1FBkKJS4FVFiGLkurA.png","originalWidth":2400,"originalHeight":1350,"isFeatured":true}},"type":"Tag"},{"slug":"handbook","name":"Handbook","postCount":321,"metadata":{"postCount":321,"coverImage":{"id":"1*6BOddY2vkzITQiVlQZJcIw.png","originalWidth":1920,"originalHeight":1080,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[],"version":"0.3","generatedAt":1639491954062},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":587,"sectionCount":2,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"zetanauts-of-zd-a-zeta-design-initiative-enhancing-team-wide-bonding","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"zetanauts-of-zd-a-zeta-design-initiative-enhancing-team-wide-bonding-c559a89a92ba","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*FPJrHMwipLJ60QI7LcFTOw.png","originalWidth":2880,"originalHeight":1244,"isFeatured":true}},{"name":"b44a","type":3,"text":"Zetanauts of ZD: A Zeta Design initiative enhancing team-wide bonding","markups":[],"alignment":1},{"name":"ee30","type":13,"text":"Handbook to know each other and…","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Handbook to know each other and build strong bonds at work"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"b44a","type":3,"text":"Zetanauts of ZD: A Zeta Design initiative enhancing team-wide bonding","markups":[]},{"name":"ee30","type":13,"text":"Handbook to know each other and build strong bonds at work","markups":[]},{"name":"5295","type":4,"text":"Design by Aakansha Menon","markups":[{"type":3,"start":10,"end":24,"anchorType":2,"userId":"a94240008425"}],"layout":5,"metadata":{"id":"1*FPJrHMwipLJ60QI7LcFTOw.png","originalWidth":2880,"originalHeight":1244,"isFeatured":true}},{"name":"8ac6","type":1,"text":"The year was 2018: Chai breaks, water cooler conversations, and evening gaming sessions had become the norm. For those of us who hadn’t joined Zeta yet, we hear this and feel we missed the fun. After all, who wouldn’t want to experience the fun times spent chilling and working in…","markups":[]}],"sections":[{"name":"0d92","startIndex":0}]},"isFullContent":false,"subtitle":"Handbook to know each other and build strong bonds at work"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"77b8dc9d47ac":{"id":"77b8dc9d47ac","versionId":"7448dd3a90a9","creatorId":"36d75014eccd","homeCollectionId":"b1d9ef1bb1cd","title":"Composing Sounds in the World of UX","detectedLanguage":"en","latestVersion":"7448dd3a90a9","latestPublishedVersion":"7448dd3a90a9","hasUnpublishedEdits":false,"latestRev":757,"createdAt":1633670628481,"updatedAt":1641331170971,"acceptedAt":0,"firstPublishedAt":1634563215219,"latestPublishedAt":1634563215219,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"How the Zeta design team took its first steps towards dabbling in the art of sound design.","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*EYy-sAYxXQMh8bUmjC4Lug.jpeg","filter":"","backgroundSize":"","originalWidth":6000,"originalHeight":2592,"strategy":"resample","height":0,"width":0},"wordCount":1510,"imageCount":5,"readingTime":6.531446540880503,"subtitle":"How the Zeta design team took its first steps towards dabbling in the art of sound design.","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":55,"isBookmarked":false,"tags":[{"slug":"design","name":"Design","postCount":398790,"metadata":{"postCount":398790,"coverImage":{"id":"1*9HBxmCTAsK0_WHSzx6zZvw.jpeg"}},"type":"Tag"},{"slug":"ux","name":"UX","postCount":210082,"metadata":{"postCount":210082,"coverImage":{"id":"1*85QqogUEXFsAM3xOBwV-hA.png","originalWidth":4306,"originalHeight":2423,"isFeatured":true,"alt":"The HEART framework revolutionised UX design by focusing on happiness and engagement, but it’s time for an upgrade. With a small tweak, we can use the EARTH framework, which introduces sustainability and tangible returns, urging designers to rethink priorities and metrics. By embracing this change, we can design for a better future-both for users and the planet. (image source: Yeo, 2024)"}},"type":"Tag"},{"slug":"sound-design","name":"Sound Design","postCount":1472,"metadata":{"postCount":1472,"coverImage":{"id":"0*P055wUBR9Re7AllG","originalWidth":5760,"originalHeight":3840,"unsplashPhotoId":"PDX_a_82obo"}},"type":"Tag"},{"slug":"design-thinking","name":"Design Thinking","postCount":71548,"metadata":{"postCount":71548,"coverImage":{"id":"0*gxtyX797wfwc0xSa","originalWidth":4032,"originalHeight":2688,"isFeatured":true,"unsplashPhotoId":"zoCDWPuiRuA"}},"type":"Tag"},{"slug":"soundtrack","name":"Soundtrack","postCount":2113,"metadata":{"postCount":2113,"coverImage":{"id":"0*7yyM4nYfPxZYeKpH","originalWidth":3024,"originalHeight":3778,"isFeatured":true,"unsplashPhotoId":"yXAXya621Po"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":2,"links":{"entries":[{"url":"https://www.instagram.com/paddy_sound/?hl=en","alts":[],"httpStatus":429},{"url":"https://www.instagram.com/_humera_/","alts":[],"httpStatus":429},{"url":"https://medium.com/@kshitijpan","alts":[{"type":2,"url":"medium://@kshitijpan"},{"type":3,"url":"medium://@kshitijpan"}],"httpStatus":200}],"version":"0.3","generatedAt":1634563216532},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":1150,"sectionCount":1,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"composing-sounds-in-the-world-of-ux","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"composing-sounds-in-the-world-of-ux-77b8dc9d47ac","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*EYy-sAYxXQMh8bUmjC4Lug.jpeg","originalWidth":6000,"originalHeight":2592,"isFeatured":true,"alt":"Illustration by"}},{"name":"273b","type":3,"text":"Sound Design: Composing Sounds in the World of UX","markups":[],"alignment":1},{"name":"5c85","type":13,"text":"How the Zeta design team took its first steps…","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"How the Zeta design team took its first steps towards dabbling in the art of sound design."},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"e6f51b035207","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":4,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"273b","type":3,"text":"Sound Design: Composing Sounds in the World of UX","markups":[]},{"name":"5c85","type":13,"text":"How the Zeta design team took its first steps towards dabbling in the art of sound design.","markups":[]},{"name":"9c49","type":4,"text":"Illustration by Supriya Belsare","markups":[{"type":3,"start":16,"end":31,"anchorType":2,"userId":"5981411c0291"}],"layout":5,"metadata":{"id":"1*EYy-sAYxXQMh8bUmjC4Lug.jpeg","originalWidth":6000,"originalHeight":2592,"isFeatured":true,"alt":"Illustration by"}},{"name":"af77","type":3,"text":"A quick backstory","markups":[]},{"name":"1550","type":1,"text":"“Music expresses that which cannot be put into words and that which cannot remain silent.” This was a quote I stumbled upon when I was scrolling through the depths of the internet on an ordinary day. From being involved in the choir during my childhood to spending hours discovering music…","markups":[]}],"sections":[{"name":"1bc5","startIndex":0}]},"isFullContent":false,"subtitle":"How the Zeta design team took its first steps towards dabbling in the art of sound design."},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":true,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"388d70989e06":{"id":"388d70989e06","versionId":"949e87d47e80","creatorId":"6be01e1651c6","homeCollectionId":"b1d9ef1bb1cd","title":"MethodBee: A Zeta Design initiative transforming the way we design","detectedLanguage":"en","latestVersion":"949e87d47e80","latestPublishedVersion":"949e87d47e80","hasUnpublishedEdits":false,"latestRev":127,"createdAt":1632895110945,"updatedAt":1641361215572,"acceptedAt":0,"firstPublishedAt":1633077439765,"latestPublishedAt":1633077477200,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Learning design methods the fun way","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*9Y11pcjKGaZVKsWrqpscvQ.jpeg","filter":"","backgroundSize":"","originalWidth":5760,"originalHeight":2480,"strategy":"resample","height":0,"width":0},"wordCount":1333,"imageCount":5,"readingTime":5.863522012578616,"subtitle":"Learning design methods the fun way","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":33,"isBookmarked":false,"tags":[{"slug":"ux","name":"UX","postCount":210082,"metadata":{"postCount":210082,"coverImage":{"id":"1*85QqogUEXFsAM3xOBwV-hA.png","originalWidth":4306,"originalHeight":2423,"isFeatured":true,"alt":"The HEART framework revolutionised UX design by focusing on happiness and engagement, but it’s time for an upgrade. With a small tweak, we can use the EARTH framework, which introduces sustainability and tangible returns, urging designers to rethink priorities and metrics. By embracing this change, we can design for a better future-both for users and the planet. (image source: Yeo, 2024)"}},"type":"Tag"},{"slug":"design-process","name":"Design Process","postCount":25148,"metadata":{"postCount":25148,"coverImage":{"id":"1*G_2bz7LaMqB8JUSoNbaZGg.jpeg","originalWidth":1024,"originalHeight":866,"isFeatured":true,"alt":"A Sculpture by Noguchi on his journey to find the design of public playground"}},"type":"Tag"},{"slug":"design-methods","name":"Design Methods","postCount":328,"metadata":{"postCount":328,"coverImage":{"id":"1*UGYTnTuxMQLaDM0Un10b2A.png","originalWidth":1212,"originalHeight":636,"isFeatured":true}},"type":"Tag"},{"slug":"design","name":"Design","postCount":398790,"metadata":{"postCount":398790,"coverImage":{"id":"1*9HBxmCTAsK0_WHSzx6zZvw.jpeg"}},"type":"Tag"},{"slug":"design-thinking","name":"Design Thinking","postCount":71548,"metadata":{"postCount":71548,"coverImage":{"id":"0*gxtyX797wfwc0xSa","originalWidth":4032,"originalHeight":2688,"isFeatured":true,"unsplashPhotoId":"zoCDWPuiRuA"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"http://oro.open.ac.uk/32101/","alts":[],"httpStatus":200},{"url":"https://www.bounteous.com/insights/2021/04/22/design-thinking-four-pillars-effective-ideation/","alts":[],"httpStatus":200},{"url":"http://oro.open.ac.uk/56469/1/395254.pdf","alts":[],"httpStatus":0}],"version":"0.3","generatedAt":1633077487436},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":623,"sectionCount":2,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"methodbee-the-initiative-thats-transforming-the-way-we-design","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"methodbee-the-initiative-thats-transforming-the-way-we-design-388d70989e06","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*9Y11pcjKGaZVKsWrqpscvQ.jpeg","originalWidth":5760,"originalHeight":2480,"isFeatured":true}},{"name":"3670","type":3,"text":"MethodBee: A Zeta Design initiative transforming the way we design","markups":[],"alignment":1},{"name":"7f63","type":13,"text":"Learning design methods the fun way","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Learning design methods the fun way"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"3670","type":3,"text":"MethodBee: A Zeta Design initiative transforming the way we design","markups":[]},{"name":"7f63","type":13,"text":"Learning design methods the fun way","markups":[]},{"name":"5898","type":4,"text":"Illustration by Aakansha Menon","markups":[{"type":3,"start":16,"end":30,"anchorType":2,"userId":"a94240008425"}],"layout":5,"metadata":{"id":"1*9Y11pcjKGaZVKsWrqpscvQ.jpeg","originalWidth":5760,"originalHeight":2480,"isFeatured":true}},{"name":"e605","type":1,"text":"Plenty of new products are introduced onto the market every day, but a vast majority of them fail. The failure is not always a monumental shortcoming; it can be as subtle as a minor inconvenience in using it. One of the most important aspects of a successful product is to…","markups":[]}],"sections":[{"name":"e5fa","startIndex":0}]},"isFullContent":false,"subtitle":"Learning design methods the fun way"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"8b6d9d15007e":{"id":"8b6d9d15007e","versionId":"5c91a6fe039d","creatorId":"66128a75305e","homeCollectionId":"b1d9ef1bb1cd","title":"Referrals: Back then, today & in the future","detectedLanguage":"en","latestVersion":"5c91a6fe039d","latestPublishedVersion":"5c91a6fe039d","hasUnpublishedEdits":false,"latestRev":2157,"createdAt":1628392757744,"updatedAt":1641370767994,"acceptedAt":0,"firstPublishedAt":1632138177157,"latestPublishedAt":1632140996063,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"A brief history of referrals","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*sDbs0dFuMKK2D0DeK5NkKQ.jpeg","filter":"","backgroundSize":"","originalWidth":6001,"originalHeight":2592,"strategy":"resample","height":0,"width":0},"wordCount":1345,"imageCount":4,"readingTime":5.775471698113208,"subtitle":"A brief history of referrals","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":28,"isBookmarked":false,"tags":[{"slug":"referrals","name":"Referrals","postCount":2135,"metadata":{"postCount":2135,"coverImage":{"id":"0*KZP81YF57BUubYkg","originalWidth":1080,"originalHeight":720,"isFeatured":true}},"type":"Tag"},{"slug":"rewards","name":"Rewards","postCount":9036,"metadata":{"postCount":9036,"coverImage":{"id":"1*Ny2yoxOXT-EkaOoKdJ81cQ.jpeg","originalWidth":4096,"originalHeight":4096,"isFeatured":true}},"type":"Tag"},{"slug":"history","name":"History","postCount":230967,"metadata":{"postCount":230967,"coverImage":{"id":"1*6Vv6Q0BlSz2cHKflvcRJAg.jpeg"}},"type":"Tag"},{"slug":"ux","name":"UX","postCount":210082,"metadata":{"postCount":210082,"coverImage":{"id":"1*85QqogUEXFsAM3xOBwV-hA.png","originalWidth":4306,"originalHeight":2423,"isFeatured":true,"alt":"The HEART framework revolutionised UX design by focusing on happiness and engagement, but it’s time for an upgrade. With a small tweak, we can use the EARTH framework, which introduces sustainability and tangible returns, urging designers to rethink priorities and metrics. By embracing this change, we can design for a better future-both for users and the planet. (image source: Yeo, 2024)"}},"type":"Tag"},{"slug":"design","name":"Design","postCount":398790,"metadata":{"postCount":398790,"coverImage":{"id":"1*9HBxmCTAsK0_WHSzx6zZvw.jpeg"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[],"version":"0.3","generatedAt":1632140996236},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":715,"sectionCount":2,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"},{"topicId":"af49579e220a","slug":"work","createdAt":1487918186996,"deletedAt":0,"image":{"id":"1*knbAt5qCQCelKx0BDkzZpQ@2x.jpeg","originalWidth":5018,"originalHeight":3049},"name":"Work","description":"The meaning behind the meetings.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Work Life: Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"referrals-back-then-today-in-the-future","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"referrals-back-then-today-in-the-future-8b6d9d15007e","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*sDbs0dFuMKK2D0DeK5NkKQ.jpeg","originalWidth":6001,"originalHeight":2592,"isFeatured":true}},{"name":"574c","type":3,"text":"Referrals: Back then, today & in the future","markups":[],"alignment":1},{"name":"02b5","type":13,"text":"A brief history of referrals","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"A brief history of referrals"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"83e3","type":4,"text":"","markups":[],"layout":5,"metadata":{"id":"1*sDbs0dFuMKK2D0DeK5NkKQ.jpeg","originalWidth":6001,"originalHeight":2592,"isFeatured":true}},{"name":"574c","type":3,"text":"Referrals: Back then, today & in the future","markups":[]},{"name":"02b5","type":13,"text":"A brief history of referrals","markups":[]},{"name":"96ad","type":13,"text":"Going back in time","markups":[]},{"name":"6e59","type":1,"text":"Let’s take a look at ancient times, where we used to live as a community, we invented fire and eventually built houses. Do you think these were possible by a single person? Or did they teach one another and eventually grow?","markups":[]},{"name":"d0a0","type":1,"text":"Let’s take an example. Someone stumbled upon a wildfire…","markups":[]}],"sections":[{"name":"6b6c","startIndex":0}]},"isFullContent":false,"subtitle":"A brief history of referrals"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"28537cc00fd4":{"id":"28537cc00fd4","versionId":"8e345ef8dc70","creatorId":"a45b24e31e1","homeCollectionId":"b1d9ef1bb1cd","title":"Designing Zeta Suite’s Careers page to spark interest from top talent","detectedLanguage":"en","latestVersion":"8e345ef8dc70","latestPublishedVersion":"8e345ef8dc70","hasUnpublishedEdits":false,"latestRev":1631,"createdAt":1628501246303,"updatedAt":1641380850675,"acceptedAt":0,"firstPublishedAt":1631516682344,"latestPublishedAt":1631518964786,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"The story of Zeta Suite’s Careers page and how it was built by collaborative efforts from HR team, Designers and Developers.","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*xtiTqnfX_U7q4xvPFoklbg.png","filter":"","backgroundSize":"","originalWidth":5760,"originalHeight":2480,"strategy":"resample","height":0,"width":0},"wordCount":1733,"imageCount":10,"readingTime":7.789622641509434,"subtitle":"The story of Zeta Suite’s Careers page and how it was built by collaborative efforts from HR team, Designers and Developers.","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":53,"isBookmarked":false,"tags":[{"slug":"ux-design","name":"UX Design","postCount":112700,"metadata":{"postCount":112700,"coverImage":{"id":"1*Mp-mhVUhZBJqzzBdtYvuxw.jpeg","originalWidth":720,"originalHeight":1280}},"type":"Tag"},{"slug":"ui-design","name":"UI Design","postCount":45195,"metadata":{"postCount":45195,"coverImage":{"id":"1*imNc4tVap8WX-lHcWPkYsw.png","originalWidth":1200,"originalHeight":675,"isFeatured":true}},"type":"Tag"},{"slug":"web-design","name":"Web Design","postCount":92071,"metadata":{"postCount":92071,"coverImage":{"id":"1*ssOIpEXVVDbYhuTyuZsigQ.png","originalWidth":1920,"originalHeight":1080,"isFeatured":true,"alt":"Best layout settings for web design landing pages"}},"type":"Tag"},{"slug":"ux","name":"UX","postCount":210082,"metadata":{"postCount":210082,"coverImage":{"id":"1*85QqogUEXFsAM3xOBwV-hA.png","originalWidth":4306,"originalHeight":2423,"isFeatured":true,"alt":"The HEART framework revolutionised UX design by focusing on happiness and engagement, but it’s time for an upgrade. With a small tweak, we can use the EARTH framework, which introduces sustainability and tangible returns, urging designers to rethink priorities and metrics. By embracing this change, we can design for a better future-both for users and the planet. (image source: Yeo, 2024)"}},"type":"Tag"},{"slug":"design-process","name":"Design Process","postCount":25148,"metadata":{"postCount":25148,"coverImage":{"id":"1*G_2bz7LaMqB8JUSoNbaZGg.jpeg","originalWidth":1024,"originalHeight":866,"isFeatured":true,"alt":"A Sculpture by Noguchi on his journey to find the design of public playground"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://www.instagram.com/hued.spirit/","alts":[],"httpStatus":429},{"url":"https://careers.zeta.tech/","alts":[],"httpStatus":200},{"url":"https://medium.com/@ramakrishnaux","alts":[{"type":3,"url":"medium://@ramakrishnaux"},{"type":2,"url":"medium://@ramakrishnaux"}],"httpStatus":200},{"url":"http://www.zeta.tech","alts":[],"httpStatus":200},{"url":"https://www.linkedin.com/in/mithun429/","alts":[],"httpStatus":999},{"url":"http://www.twitter.com/sakshamsdesign","alts":[],"httpStatus":200},{"url":"https://medium.com/user-experience-3/the-gutenberg-diagram-in-web-design-e5347c172627","alts":[{"type":3,"url":"medium://p/e5347c172627"},{"type":2,"url":"medium://p/e5347c172627"}],"httpStatus":200},{"url":"https://www.linkedin.com/in/sakshamsdesign/","alts":[],"httpStatus":999},{"url":"http://www.dribbble.com/sakshamsdesign","alts":[],"httpStatus":200},{"url":"https://www.linkedin.com/in/monami/","alts":[],"httpStatus":999},{"url":"https://medium.com/@kshitijpan","alts":[{"type":2,"url":"medium://@kshitijpan"},{"type":3,"url":"medium://@kshitijpan"}],"httpStatus":200},{"url":"https://www.linkedin.com/in/phani-marupaka/","alts":[],"httpStatus":999},{"url":"https://preethishreeya1.medium.com/","alts":[{"type":2,"url":"medium://@preethishreeya1"},{"type":3,"url":"medium://@preethishreeya1"}],"httpStatus":200},{"url":"https://www.linkedin.com/in/husain-m/","alts":[],"httpStatus":999},{"url":"http://www.instagram.com/sakshamsdesign","alts":[],"httpStatus":429},{"url":"https://medium.com/@blahatrohit","alts":[{"type":2,"url":"medium://@blahatrohit"},{"type":3,"url":"medium://@blahatrohit"}],"httpStatus":200},{"url":"https://www.quora.com/profile/Saksham-Sinha-9","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1631518964948},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":1258,"sectionCount":1,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"designing-zetas-careers-page-to-spark-interest-from-top-talent","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"designing-zetas-careers-page-to-spark-interest-from-top-talent-28537cc00fd4","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*xtiTqnfX_U7q4xvPFoklbg.png","originalWidth":5760,"originalHeight":2480}},{"name":"previewTitle","type":3,"text":"Designing Zeta Suite’s Careers page to spark interest from top talent","alignment":1},{"name":"previewSubtitle","type":13,"text":"The story of Zeta Suite’s…","alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"The story of Zeta Suite’s Careers page and how it was built by collaborative efforts from HR team, Designers and Developers."},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"6c0e","type":3,"text":"Designing Zeta Suite’s Careers page to spark interest from top talent","markups":[]},{"name":"0eeb","type":4,"text":"Illustration by Aakansha Menon","markups":[{"type":3,"start":16,"end":30,"href":"https://www.instagram.com/hued.spirit/","title":"","rel":"noopener","anchorType":0}],"layout":5,"metadata":{"id":"1*xtiTqnfX_U7q4xvPFoklbg.png","originalWidth":5760,"originalHeight":2480}},{"name":"9de6","type":3,"text":"Introduction","markups":[]},{"name":"7f54","type":1,"text":"At Zeta, with upcoming clients ranging from banks and fintech, we are aiming to provide better payment and banking solutions to the world. Zeta goes the extra mile to ensure employee satisfaction and work-life balance. What we did not have was a platform to showcase this. So we built the…","markups":[]}],"sections":[{"name":"610d","startIndex":0}]},"isFullContent":false,"subtitle":"The story of Zeta Suite’s Careers page and how it was built by collaborative efforts from HR team, Designers and Developers."},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"82a48c94a560":{"id":"82a48c94a560","versionId":"4fc0b9b023f3","creatorId":"be81c98d078e","homeCollectionId":"b1d9ef1bb1cd","title":"My journey from Fashion to UX","detectedLanguage":"en","latestVersion":"4fc0b9b023f3","latestPublishedVersion":"4fc0b9b023f3","hasUnpublishedEdits":false,"latestRev":93,"createdAt":1626339287789,"updatedAt":1641445935628,"acceptedAt":0,"firstPublishedAt":1626677498015,"latestPublishedAt":1626677498015,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"The story of realising that fashions fade, but usability is always in style!","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*WPDV9HHcvcFGopU_KnVKKA.jpeg","filter":"","backgroundSize":"","originalWidth":1500,"originalHeight":647,"strategy":"resample","height":0,"width":0},"wordCount":780,"imageCount":3,"readingTime":3.4933962264150944,"subtitle":"The story of realising that fashions fade, but usability is always in style!","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":37,"isBookmarked":false,"tags":[{"slug":"ux-design","name":"UX Design","postCount":112700,"metadata":{"postCount":112700,"coverImage":{"id":"1*Mp-mhVUhZBJqzzBdtYvuxw.jpeg","originalWidth":720,"originalHeight":1280}},"type":"Tag"},{"slug":"ux-designer","name":"Ux Designer","postCount":2534,"metadata":{"postCount":2534,"coverImage":{"id":"0*qkLvcO7wwqvUoz2O","originalWidth":5472,"originalHeight":3648,"isFeatured":true,"unsplashPhotoId":"LdqA4jESqi0"}},"type":"Tag"},{"slug":"design","name":"Design","postCount":398790,"metadata":{"postCount":398790,"coverImage":{"id":"1*9HBxmCTAsK0_WHSzx6zZvw.jpeg"}},"type":"Tag"},{"slug":"fashion","name":"Fashion","postCount":176970,"metadata":{"postCount":176970,"coverImage":{"id":"1*yWmmdZYqwEcD57FlA1QHRA.jpeg"}},"type":"Tag"},{"slug":"art","name":"Art","postCount":290293,"metadata":{"postCount":290293,"coverImage":{"id":"1*TFIVCve0PBiRC96eJuOFUw.jpeg"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":1,"links":{"entries":[],"version":"0.3","generatedAt":1626677498191},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":863,"sectionCount":2,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"my-journey-from-fashion-to-ux","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"my-journey-from-fashion-to-ux-82a48c94a560","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*WPDV9HHcvcFGopU_KnVKKA.jpeg","originalWidth":1500,"originalHeight":647,"isFeatured":true}},{"name":"d80b","type":3,"text":"My journey from Fashion to UX","markups":[],"alignment":1},{"name":"f778","type":13,"text":"The story of realising that fashions fade, but usability is always in…","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"The story of realising that fashions fade, but usability is always in style!"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"d80b","type":3,"text":"My journey from Fashion to UX","markups":[]},{"name":"f778","type":13,"text":"The story of realising that fashions fade, but usability is always in style!","markups":[]},{"name":"92ab","type":4,"text":"Illustration by Aakansha Menon","markups":[{"type":3,"start":16,"end":30,"anchorType":2,"userId":"a94240008425"}],"layout":5,"metadata":{"id":"1*WPDV9HHcvcFGopU_KnVKKA.jpeg","originalWidth":1500,"originalHeight":647,"isFeatured":true}},{"name":"7f71","type":13,"text":"It is often said that empty pockets teach a million lessons","markups":[]},{"name":"0a6e","type":1,"text":"However, my story starts with the absence of a pocket itself! I honed my skills at NIFT Delhi and graduated as a Fashion Designer in 2016. I was groomed to not just design clothing collections but to design experiences. My idea of fashion was driven by effecting change in lifestyles…","markups":[]}],"sections":[{"name":"1ae3","startIndex":0}]},"isFullContent":false,"subtitle":"The story of realising that fashions fade, but usability is always in style!"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"402682bb13cb":{"id":"402682bb13cb","versionId":"b2f90715cfb1","creatorId":"809d3d0ce467","homeCollectionId":"b1d9ef1bb1cd","title":"Breaking the code: How did we build our Figma plugin?","detectedLanguage":"en","latestVersion":"b2f90715cfb1","latestPublishedVersion":"b2f90715cfb1","hasUnpublishedEdits":false,"latestRev":1029,"createdAt":1622184357884,"updatedAt":1641483853491,"acceptedAt":0,"firstPublishedAt":1622552377273,"latestPublishedAt":1622570199760,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Learn how Zeta Design built its first Figma plugin.","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*Buv9AgzhmtMU6dkKrqZznw.png","filter":"","backgroundSize":"","originalWidth":2880,"originalHeight":1240,"strategy":"resample","height":0,"width":0},"wordCount":1914,"imageCount":9,"readingTime":8.422641509433962,"subtitle":"Learn how Zeta Design built its first Figma plugin.","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":29,"isBookmarked":false,"tags":[{"slug":"figma","name":"Figma","postCount":11117,"metadata":{"postCount":11117,"coverImage":{"id":"1*kTw6xS-h4RHnE6horEsGLA.png","originalWidth":1600,"originalHeight":900,"isFeatured":true}},"type":"Tag"},{"slug":"figma-plugin","name":"Figma Plugin","postCount":906,"metadata":{"postCount":906,"coverImage":{"id":"1*H17IMzfiv427EJoh_5TJrg.png","originalWidth":3520,"originalHeight":2762,"isFeatured":true}},"type":"Tag"},{"slug":"ui","name":"UI","postCount":65523,"metadata":{"postCount":65523,"coverImage":{"id":"1*0255ZpgKS9aksgJtIpt2OA.png","originalWidth":2240,"originalHeight":1260,"isFeatured":true}},"type":"Tag"},{"slug":"ux","name":"UX","postCount":210082,"metadata":{"postCount":210082,"coverImage":{"id":"1*85QqogUEXFsAM3xOBwV-hA.png","originalWidth":4306,"originalHeight":2423,"isFeatured":true,"alt":"The HEART framework revolutionised UX design by focusing on happiness and engagement, but it’s time for an upgrade. With a small tweak, we can use the EARTH framework, which introduces sustainability and tangible returns, urging designers to rethink priorities and metrics. By embracing this change, we can design for a better future-both for users and the planet. (image source: Yeo, 2024)"}},"type":"Tag"},{"slug":"development","name":"Development","postCount":112628,"metadata":{"postCount":112628,"coverImage":{"id":"1*uJKVgxbUjaG2eU2oAOvxmg.png","originalWidth":2696,"originalHeight":1742,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://www.figma.com/plugin-docs/setup/","alts":[],"httpStatus":200},{"url":"https://www.figma.com/plugin-docs/api/figma-clientStorage/","alts":[],"httpStatus":200},{"url":"https://www.figma.com/plugin-docs/bundling-react/","alts":[],"httpStatus":200},{"url":"https://www.figma.com/plugin-docs/api/properties/figma-mixed/","alts":[],"httpStatus":200},{"url":"https://www.figma.com/plugin-docs/how-plugins-run/","alts":[],"httpStatus":200},{"url":"https://www.figma.com/plugin-docs/intro/","alts":[],"httpStatus":200},{"url":"https://www.figma.com/plugin-docs/debugging/","alts":[],"httpStatus":200},{"url":"https://www.figma.com/plugin-docs/bundling-webpack/","alts":[],"httpStatus":200},{"url":"https://fireship.io/snippets/firestore-rules-recipes/","alts":[],"httpStatus":200},{"url":"https://marketplace.visualstudio.com/items?itemName=ritwickdey.LiveServer","alts":[],"httpStatus":200},{"url":"https://www.figma.com/plugin-docs/api/api-overview/","alts":[],"httpStatus":200},{"url":"https://firebase.google.com/products/auth","alts":[],"httpStatus":200},{"url":"https://www.figma.com/file/KC61Vsg7XRVYIFRB6PoP6h/Plugin-design-journey?node-id=0%3A1","alts":[],"httpStatus":404},{"url":"https://www.figma.com/community/plugin/960778033371641874/Ghost-UXWriter","alts":[],"httpStatus":200},{"url":"https://github.com/thomas-lowry/figma-plugins-on-github","alts":[],"httpStatus":200},{"url":"https://firebase.google.com/docs/reference/rules/rules.firestore","alts":[],"httpStatus":200},{"url":"https://figmaplugins.slack.com/join/shared_invite/zt-8sv6h6hy-vJ0t3G8uT7l~g2KuY_6WvQ#/shared-invite/email","alts":[],"httpStatus":200},{"url":"https://www.instagram.com/sneh_s_/","alts":[],"httpStatus":429},{"url":"https://developers.google.com/apps-script/guides/sheets","alts":[],"httpStatus":200},{"url":"https://www.instagram.com/zetaux/","alts":[],"httpStatus":429},{"url":"https://firebase.google.com/docs/firestore","alts":[],"httpStatus":200},{"url":"https://www.instagram.com/manikchugh/","alts":[],"httpStatus":429},{"url":"https://firebase.google.com/docs/reference/js/firebase.firestore.DocumentReference","alts":[],"httpStatus":200},{"url":"https://instagram.com/lakshm_n","alts":[],"httpStatus":429},{"url":"https://design.zeta.in/designing-voice-and-tone-for-error-messages-185676c10627#:~:text=The%20significance%20of%20voice%20and,are%20not%20given%20enough%20importance.&text=The%20voice%20of%20the%20error,bringing%20out%20the%20brand%20personality.","alts":[{"type":3,"url":"medium://p/185676c10627"},{"type":2,"url":"medium://p/185676c10627"}],"httpStatus":200},{"url":"https://paper.dropbox.com/doc/OAuth-with-Figma-Plugins-yErww0GkGBaYjgUmBeA4Z","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1622570201132},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":495,"sectionCount":4,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"breaking-the-code-how-did-we-build-our-figma-plugin","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"breaking-the-code-how-did-we-build-our-figma-plugin-402682bb13cb","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*Buv9AgzhmtMU6dkKrqZznw.png","originalWidth":2880,"originalHeight":1240,"isFeatured":true}},{"name":"4410","type":3,"text":"Breaking the code: How did we build our Figma plugin?","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Learn how Zeta Design built its first Figma plugin."},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"4410","type":3,"text":"Breaking the code: How did we build our Figma plugin?","markups":[]},{"name":"a046","type":1,"text":"Learn how Zeta Design built its first Figma plugin.","markups":[{"type":2,"start":0,"end":51}]},{"name":"69af","type":4,"text":"Illustrations by Aakansha Menon.","markups":[{"type":3,"start":17,"end":31,"anchorType":2,"userId":"a94240008425"}],"layout":5,"metadata":{"id":"1*Buv9AgzhmtMU6dkKrqZznw.png","originalWidth":2880,"originalHeight":1240,"isFeatured":true}},{"name":"2896","type":1,"text":"Co-authored by Manik Chugh and Sneh Singh. Illustrations by Aakansha Menon.","markups":[{"type":3,"start":15,"end":26,"anchorType":2,"userId":"924d6ac61d43"},{"type":3,"start":31,"end":41,"anchorType":2,"userId":"289f1789610e"},{"type":3,"start":60,"end":74,"anchorType":2,"userId":"a94240008425"},{"type":1,"start":0,"end":75}]},{"name":"9241","type":1,"text":"Writing UX copies can be a little frustrating and confusing, and sometimes we are unsure about how to get the right word. To crack the code for the UX copies…","markups":[{"type":3,"start":266,"end":280,"href":"https://www.figma.com/community/plugin/960778033371641874/Ghost-UXWriter","title":"","rel":"","anchorType":0},{"type":3,"start":485,"end":528,"href":"https://design.zeta.in/designing-voice-and-tone-for-error-messages-185676c10627#:~:text=The%20significance%20of%20voice%20and,are%20not%20given%20enough%20importance.&text=The%20voice%20of%20the%20error,bringing%20out%20the%20brand%20personality.","title":"","rel":"","anchorType":0}]}],"sections":[{"name":"aa56","startIndex":0}]},"isFullContent":false,"subtitle":"Learn how Zeta Design built its first Figma plugin."},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"4db65274de70":{"id":"4db65274de70","versionId":"bd48ca72fcb2","creatorId":"f0f9e08fdf27","homeCollectionId":"b1d9ef1bb1cd","title":"My Journey as a Product Designer at Zeta","detectedLanguage":"en","latestVersion":"bd48ca72fcb2","latestPublishedVersion":"bd48ca72fcb2","hasUnpublishedEdits":false,"latestRev":464,"createdAt":1620378278291,"updatedAt":1641494377778,"acceptedAt":0,"firstPublishedAt":1621338664668,"latestPublishedAt":1621338664668,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Being a part of the Zeta Design team is all about learning, collaborating, and fun.","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*QQgBNNDb3chCrBRIH0V_Ng.png","filter":"","backgroundSize":"","originalWidth":1500,"originalHeight":647,"strategy":"resample","height":0,"width":0},"wordCount":1559,"imageCount":9,"readingTime":7.083018867924529,"subtitle":"Being a part of the Zeta Design team is all about learning, collaborating, and fun.","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":45,"isBookmarked":false,"tags":[{"slug":"product-design","name":"Product Design","postCount":65886,"metadata":{"postCount":65886,"coverImage":{"id":"1*0255ZpgKS9aksgJtIpt2OA.png","originalWidth":2240,"originalHeight":1260,"isFeatured":true}},"type":"Tag"},{"slug":"culture","name":"Culture","postCount":290802,"metadata":{"postCount":290802,"coverImage":{"id":"1*oAdh4dE8gZnlhd1p0ge8YA.jpeg"}},"type":"Tag"},{"slug":"ux","name":"UX","postCount":210082,"metadata":{"postCount":210082,"coverImage":{"id":"1*85QqogUEXFsAM3xOBwV-hA.png","originalWidth":4306,"originalHeight":2423,"isFeatured":true,"alt":"The HEART framework revolutionised UX design by focusing on happiness and engagement, but it’s time for an upgrade. With a small tweak, we can use the EARTH framework, which introduces sustainability and tangible returns, urging designers to rethink priorities and metrics. By embracing this change, we can design for a better future-both for users and the planet. (image source: Yeo, 2024)"}},"type":"Tag"},{"slug":"design","name":"Design","postCount":398790,"metadata":{"postCount":398790,"coverImage":{"id":"1*9HBxmCTAsK0_WHSzx6zZvw.jpeg"}},"type":"Tag"},{"slug":"teamwork","name":"Teamwork","postCount":32643,"metadata":{"postCount":32643,"coverImage":{"id":"1*fsvQfWFJk6IOTo8FGdZehw.png","originalWidth":975,"originalHeight":645,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":1,"links":{"entries":[{"url":"https://www.instagram.com/awb_mk/","alts":[],"httpStatus":429},{"url":"https://twitter.com/itsprade","alts":[],"httpStatus":200},{"url":"https://bradfrost.com/blog/post/atomic-web-design/","alts":[],"httpStatus":200},{"url":"https://www.instagram.com/kopaib/","alts":[],"httpStatus":429},{"url":"https://www.around.co/","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1621338665487},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":880,"sectionCount":2,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"my-journey-as-a-product-designer-at-zeta","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"my-journey-as-a-product-designer-at-zeta-4db65274de70","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*QQgBNNDb3chCrBRIH0V_Ng.png","originalWidth":1500,"originalHeight":647,"isFeatured":true}},{"name":"8230","type":3,"text":"My journey as a Product Designer at Zeta","markups":[{"type":1,"start":0,"end":40}],"alignment":1},{"name":"8edd","type":1,"text":"Being a part of the Zeta Design team is all about learning, collaborating, and fun.","markups":[{"type":2,"start":0,"end":83}],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Being a part of the Zeta Design team is all about learning, collaborating, and fun."},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":4,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"43f7","type":4,"text":"Illustration by Kopai Banerjee","markups":[{"type":3,"start":16,"end":30,"anchorType":2,"userId":"975848328460"}],"layout":5,"metadata":{"id":"1*QQgBNNDb3chCrBRIH0V_Ng.png","originalWidth":1500,"originalHeight":647,"isFeatured":true}},{"name":"8230","type":3,"text":"My journey as a Product Designer at Zeta","markups":[{"type":1,"start":0,"end":40}]},{"name":"8edd","type":1,"text":"Being a part of the Zeta Design team is all about learning, collaborating, and fun.","markups":[{"type":2,"start":0,"end":83}]},{"name":"5a49","type":1,"text":"The pandemic was a tricky time for a career change. In these turbulent times, I was on the lookout for a new job. The job market felt like Thanos had snapped his fingers, and all…","markups":[]}],"sections":[{"name":"78d9","startIndex":0}]},"isFullContent":false,"subtitle":"Being a part of the Zeta Design team is all about learning, collaborating, and fun."},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"4b951b93db33":{"id":"4b951b93db33","versionId":"6f34f332eb1c","creatorId":"c4fd13ca7b59","homeCollectionId":"b1d9ef1bb1cd","title":"Our first dive into the world of UX explorative research","detectedLanguage":"en","latestVersion":"6f34f332eb1c","latestPublishedVersion":"6f34f332eb1c","hasUnpublishedEdits":false,"latestRev":683,"createdAt":1617866212765,"updatedAt":1641522846475,"acceptedAt":0,"firstPublishedAt":1618396003828,"latestPublishedAt":1618403071321,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Learn how Zeta Design team took the first move to conduct UX research.","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*pOtwtkHkzHgcnmNSwzGLjA.jpeg","filter":"","backgroundSize":"","originalWidth":6001,"originalHeight":2585,"strategy":"resample","height":0,"width":0},"wordCount":1537,"imageCount":6,"readingTime":6.75,"subtitle":"Learn how Zeta Design team took the first move to conduct UX research.","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":47,"isBookmarked":false,"tags":[{"slug":"ux","name":"UX","postCount":210082,"metadata":{"postCount":210082,"coverImage":{"id":"1*85QqogUEXFsAM3xOBwV-hA.png","originalWidth":4306,"originalHeight":2423,"isFeatured":true,"alt":"The HEART framework revolutionised UX design by focusing on happiness and engagement, but it’s time for an upgrade. With a small tweak, we can use the EARTH framework, which introduces sustainability and tangible returns, urging designers to rethink priorities and metrics. By embracing this change, we can design for a better future-both for users and the planet. (image source: Yeo, 2024)"}},"type":"Tag"},{"slug":"research","name":"Research","postCount":66735,"metadata":{"postCount":66735,"coverImage":{"id":"1*GZmK6Wv4dD6dqpzf8Ydzsg.jpeg","originalWidth":1688,"originalHeight":1125,"isFeatured":true}},"type":"Tag"},{"slug":"ux-research","name":"UX Research","postCount":34158,"metadata":{"postCount":34158,"coverImage":{"id":"1*WzQJ6tRxj7JeqOtite9aLA.png","originalWidth":2500,"originalHeight":1532,"isFeatured":true}},"type":"Tag"},{"slug":"design","name":"Design","postCount":398790,"metadata":{"postCount":398790,"coverImage":{"id":"1*9HBxmCTAsK0_WHSzx6zZvw.jpeg"}},"type":"Tag"},{"slug":"design-thinking","name":"Design Thinking","postCount":71548,"metadata":{"postCount":71548,"coverImage":{"id":"0*gxtyX797wfwc0xSa","originalWidth":4032,"originalHeight":2688,"isFeatured":true,"unsplashPhotoId":"zoCDWPuiRuA"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://medium.com/mule-design/on-surveys-5a73dda5e9a0","alts":[{"type":3,"url":"medium://p/5a73dda5e9a0"},{"type":2,"url":"medium://p/5a73dda5e9a0"}],"httpStatus":200},{"url":"https://www.descript.com/","alts":[],"httpStatus":200},{"url":"https://www.nngroup.com/topic/research-methods/","alts":[],"httpStatus":200},{"url":"https://twitter.com/itsprade","alts":[],"httpStatus":200},{"url":"https://www.amazon.com/Just-Enough-Research-Erika-Hall/dp/1937557103","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1618403073368},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":857,"sectionCount":2,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"our-first-dive-into-the-world-of-ux-explorative-research","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"our-first-dive-into-the-world-of-ux-explorative-research-4b951b93db33","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*pOtwtkHkzHgcnmNSwzGLjA.jpeg","originalWidth":6001,"originalHeight":2585,"isFeatured":true}},{"name":"42d5","type":3,"text":"Our first dive into the world of UX explorative research","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Learn how Zeta Design team took the first move to conduct UX research."},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":4,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"42d5","type":3,"text":"Our first dive into the world of UX explorative research","markups":[]},{"name":"4de0","type":1,"text":"UX research is vital in the design lifecycle, but it always takes a backseat. So was the case with Zeta Design. We took our first move to conduct UX research as part of the design journey to change its course.","markups":[{"type":2,"start":0,"end":209}]},{"name":"c51b","type":4,"text":"Illustrations by Aakansha Menon","markups":[{"type":3,"start":17,"end":31,"anchorType":2,"userId":"a94240008425"}],"layout":5,"metadata":{"id":"1*pOtwtkHkzHgcnmNSwzGLjA.jpeg","originalWidth":6001,"originalHeight":2585,"isFeatured":true}},{"name":"4997","type":7,"text":"“We don’t have the time to do User Experience research.”","markups":[]},{"name":"f965","type":7,"text":"…","markups":[]}],"sections":[{"name":"3237","startIndex":0}]},"isFullContent":false,"subtitle":"Learn how Zeta Design team took the first move to conduct UX research."},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"6b9839d7adff":{"id":"6b9839d7adff","versionId":"809470e75abd","creatorId":"d558dad921b","homeCollectionId":"b1d9ef1bb1cd","title":"Organising Design Work in Figma — A Systemic Guide and Framework","detectedLanguage":"en","latestVersion":"809470e75abd","latestPublishedVersion":"809470e75abd","hasUnpublishedEdits":false,"latestRev":1516,"createdAt":1616144154079,"updatedAt":1702315468979,"acceptedAt":0,"firstPublishedAt":1616496928851,"latestPublishedAt":1702315468979,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"For digital designers who want to organise their working files to improve clarity and collaboration within and across teams","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*wFq2Z3I5zOEQvb07zHJo2w.jpeg","filter":"","backgroundSize":"","originalWidth":2880,"originalHeight":1240,"strategy":"resample","height":0,"width":0},"wordCount":1986,"imageCount":10,"readingTime":8.744339622641508,"subtitle":"For digital designers who want to organise their working files to improve clarity and collaboration within and across teams","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":131,"isBookmarked":false,"tags":[{"slug":"design","name":"Design","postCount":398790,"metadata":{"postCount":398790,"coverImage":{"id":"1*9HBxmCTAsK0_WHSzx6zZvw.jpeg"}},"type":"Tag"},{"slug":"ux","name":"UX","postCount":210082,"metadata":{"postCount":210082,"coverImage":{"id":"1*85QqogUEXFsAM3xOBwV-hA.png","originalWidth":4306,"originalHeight":2423,"isFeatured":true,"alt":"The HEART framework revolutionised UX design by focusing on happiness and engagement, but it’s time for an upgrade. With a small tweak, we can use the EARTH framework, which introduces sustainability and tangible returns, urging designers to rethink priorities and metrics. By embracing this change, we can design for a better future-both for users and the planet. (image source: Yeo, 2024)"}},"type":"Tag"},{"slug":"design-systems","name":"Design Systems","postCount":9200,"metadata":{"postCount":9200,"coverImage":{"id":"1*CtlNPhgJx2QqxiDGQ8kNNg.png","originalWidth":1920,"originalHeight":1080,"isFeatured":true}},"type":"Tag"},{"slug":"figma","name":"Figma","postCount":11117,"metadata":{"postCount":11117,"coverImage":{"id":"1*kTw6xS-h4RHnE6horEsGLA.png","originalWidth":1600,"originalHeight":900,"isFeatured":true}},"type":"Tag"},{"slug":"organising","name":"Organising","postCount":117,"metadata":{"postCount":117,"coverImage":{"id":"1*wFq2Z3I5zOEQvb07zHJo2w.jpeg","originalWidth":2880,"originalHeight":1240,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":3,"links":{"entries":[{"url":"https://www.zeta.tech/in","alts":[],"httpStatus":200},{"url":"https://www.figma.com/community/file/956104597852044734/design-annotations-file-template-setup-1-0","alts":[],"httpStatus":200},{"url":"https://www.figma.com/community/file/1119570359580533212/design-annotations-file-template-setup-2-0","alts":[],"httpStatus":200},{"url":"https://www.figma.com/community/file/956104597852044734/Guidelines-on-Organising-Work","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1702315469719},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":1519,"sectionCount":2,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"organising-design-work-in-figma-a-systemic-guide-and-framework","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"organising-design-work-in-figma-a-systemic-guide-and-framework-6b9839d7adff","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*wFq2Z3I5zOEQvb07zHJo2w.jpeg","originalWidth":2880,"originalHeight":1240,"isFeatured":true}},{"name":"54ef","type":3,"text":"Organising Design Work in Figma — A Systemic Guide and Framework","markups":[],"alignment":1},{"name":"49dd","type":13,"text":"For digital designers who want to…","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"For digital designers who want to organise their working files to improve clarity and collaboration within and across teams"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":4,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"54ef","type":3,"text":"Organising Design Work in Figma — A Systemic Guide and Framework","markups":[]},{"name":"49dd","type":13,"text":"For digital designers who want to organise their working files to improve clarity and collaboration within and across teams","markups":[]},{"name":"80d3","type":4,"text":"Organising Design Work (Cover Image by Aakansha Menon)","markups":[{"type":3,"start":39,"end":53,"anchorType":2,"userId":"a94240008425"}],"layout":1,"metadata":{"id":"1*wFq2Z3I5zOEQvb07zHJo2w.jpeg","originalWidth":2880,"originalHeight":1240,"isFeatured":true}},{"name":"a999","type":6,"text":"Update: Version 2.0 is here with new components and detailed documentation. Version 1.0 is still in operation.","markups":[{"type":3,"start":8,"end":27,"href":"https://www.figma.com/community/file/1119570359580533212/design-annotations-file-template-setup-2-0","title":"","rel":"noopener","anchorType":0},{"type":3,"start":76,"end":88,"href":"https://www.figma.com/community/file/956104597852044734/design-annotations-file-template-setup-1-0","title":"","rel":"noopener","anchorType":0}]},{"name":"435f","type":3,"text":"The need for order in the chaos","markups":[]},{"name":"4e5c","type":1,"text":"As designers, we work with chaos. By chaos, what I mean is the way we get to come up with solutions for real-world problems. Whenever there’s a challenge to solve, we first try…","markups":[]}],"sections":[{"name":"fb3d","startIndex":0}]},"isFullContent":false,"subtitle":"For digital designers who want to organise their working files to improve clarity and collaboration within and across teams"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"3fe2481b599a":{"id":"3fe2481b599a","versionId":"1880ea9dbc78","creatorId":"289f1789610e","homeCollectionId":"b1d9ef1bb1cd","title":"The UX Writing Process in Tech — Demystified","detectedLanguage":"en","latestVersion":"1880ea9dbc78","latestPublishedVersion":"1880ea9dbc78","hasUnpublishedEdits":true,"latestRev":1105,"createdAt":1614058979462,"updatedAt":1641580664900,"acceptedAt":0,"firstPublishedAt":1615197562402,"latestPublishedAt":1615197562402,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"UX writing is not just about words but is first about understanding, collaborating, analyzing, and then writing.","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*cC5zE1ytpwxe199umOATmg.jpeg","filter":"","backgroundSize":"","originalWidth":8144,"originalHeight":3513,"strategy":"resample","height":0,"width":0},"wordCount":1588,"imageCount":9,"readingTime":7.192452830188679,"subtitle":"UX writing is not just about words but is first about understanding, collaborating, analyzing, and then writing.","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":161,"isBookmarked":false,"tags":[{"slug":"ux-writing","name":"Ux Writing","postCount":12129,"metadata":{"postCount":12129,"coverImage":{"id":"1*_wqzqby8TkJnpMQMvLRp1g.png","originalWidth":4224,"originalHeight":2640,"isFeatured":true}},"type":"Tag"},{"slug":"ux-writer","name":"Ux Writer","postCount":1156,"metadata":{"postCount":1156,"coverImage":{"id":"1*Ez7-NMLmWswsE8_1qKWpWQ.png","originalWidth":900,"originalHeight":600,"isFeatured":true}},"type":"Tag"},{"slug":"design","name":"Design","postCount":398790,"metadata":{"postCount":398790,"coverImage":{"id":"1*9HBxmCTAsK0_WHSzx6zZvw.jpeg"}},"type":"Tag"},{"slug":"content-design","name":"Content Design","postCount":2822,"metadata":{"postCount":2822,"coverImage":{"id":"1*xEYA1N18-f3Gx5usn9rbfQ.jpeg","originalWidth":8192,"originalHeight":5464,"isFeatured":true}},"type":"Tag"},{"slug":"ux","name":"UX","postCount":210082,"metadata":{"postCount":210082,"coverImage":{"id":"1*85QqogUEXFsAM3xOBwV-hA.png","originalWidth":4306,"originalHeight":2423,"isFeatured":true,"alt":"The HEART framework revolutionised UX design by focusing on happiness and engagement, but it’s time for an upgrade. With a small tweak, we can use the EARTH framework, which introduces sustainability and tangible returns, urging designers to rethink priorities and metrics. By embracing this change, we can design for a better future-both for users and the planet. (image source: Yeo, 2024)"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":9,"links":{"entries":[],"version":"0.3","generatedAt":1615197562582},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":1397,"sectionCount":1,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"},{"topicId":"617a1adb36d5","slug":"ux","createdAt":1540922382587,"deletedAt":0,"image":{"id":"1*X6jzEGtbMtOW4eoQJcDImQ@2x.jpeg","originalWidth":1920,"originalHeight":1275},"name":"UX","description":"All about that user.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"UX Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"the-ux-writing-process-in-tech-demystified","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"the-ux-writing-process-in-tech-demystified-3fe2481b599a","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*cC5zE1ytpwxe199umOATmg.jpeg","originalWidth":8144,"originalHeight":3513,"isFeatured":true}},{"name":"previewTitle","type":3,"text":"The UX Writing Process in Tech — Demystified","alignment":1},{"name":"previewSubtitle","type":13,"text":"UX writing is not just about words but is first about…","alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"UX writing is not just about words but is first about understanding, collaborating, analyzing, and then writing."},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":3,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"primaryTopicId":"617a1adb36d5","isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"b1ac","type":3,"text":"The UX Writing Process in Tech — Demystified","markups":[]},{"name":"cb6a","type":4,"text":"","markups":[],"layout":5,"metadata":{"id":"1*cC5zE1ytpwxe199umOATmg.jpeg","originalWidth":8144,"originalHeight":3513,"isFeatured":true}},{"name":"cfdf","type":1,"text":"UX writing is not just words, but it is about understanding, collaborating, analyzing, and then writing!","markups":[{"type":2,"start":0,"end":104}]},{"name":"39e5","type":1,"text":"The tiny words sprinkled across the digital products, sometimes you see them as notifications, error messages, or buttons, are the microcopies otherwise known as UX copies. When you see the words on the screens…","markups":[]}],"sections":[{"name":"4061","startIndex":0}]},"isFullContent":false,"subtitle":"UX writing is not just about words but is first about understanding, collaborating, analyzing, and then writing."},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"93bf87ed9259":{"id":"93bf87ed9259","versionId":"41d84f4d9d0e","creatorId":"289f1789610e","homeCollectionId":"b1d9ef1bb1cd","title":"11 imaginative, fun and collaborative Figma activities to do with your team","detectedLanguage":"en","latestVersion":"41d84f4d9d0e","latestPublishedVersion":"41d84f4d9d0e","hasUnpublishedEdits":false,"latestRev":1528,"createdAt":1606974256823,"updatedAt":1640584089701,"acceptedAt":0,"firstPublishedAt":1610521715900,"latestPublishedAt":1610527859616,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Learn how Zeta uses Figma for fun and collaborative activities","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*CsvASBy6lsBSAOQQr2ph3Q.png","filter":"","backgroundSize":"","originalWidth":6258,"originalHeight":2698,"strategy":"resample","height":0,"width":0},"wordCount":1056,"imageCount":14,"readingTime":5.434905660377359,"subtitle":"Learn how Zeta uses Figma for fun and collaborative activities","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":66,"isBookmarked":false,"tags":[{"slug":"ux-design","name":"UX Design","postCount":112700,"metadata":{"postCount":112700,"coverImage":{"id":"1*Mp-mhVUhZBJqzzBdtYvuxw.jpeg","originalWidth":720,"originalHeight":1280}},"type":"Tag"},{"slug":"figma","name":"Figma","postCount":11117,"metadata":{"postCount":11117,"coverImage":{"id":"1*kTw6xS-h4RHnE6horEsGLA.png","originalWidth":1600,"originalHeight":900,"isFeatured":true}},"type":"Tag"},{"slug":"figmatips","name":"Figmatips","postCount":369,"metadata":{"postCount":369,"coverImage":{"id":"1*xo8xPl1obdw4yDCMaUZ3NA.png","originalWidth":1176,"originalHeight":800}},"type":"Tag"},{"slug":"collaboration","name":"Collaboration","postCount":30768,"metadata":{"postCount":30768,"coverImage":{"id":"1*T0yu4ElfwGE9Ko0xAESLvw.jpeg","originalWidth":3060,"originalHeight":4080,"isFeatured":true}},"type":"Tag"},{"slug":"work-culture","name":"Work Culture","postCount":4741,"metadata":{"postCount":4741,"coverImage":{"id":"1*qu36kPi5B_we9HAHRbXB-g.jpeg","originalWidth":3267,"originalHeight":4900,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":5,"links":{"entries":[{"url":"https://codenames.game/","alts":[],"httpStatus":200},{"url":"https://www.figma.com/community/file/844988539041540521","alts":[],"httpStatus":200},{"url":"https://www.figma.com/proto/BsOellZA5wW6yutR39SiOu/Excercise?node-id=38%3A147&scaling=contain","alts":[],"httpStatus":200},{"url":"https://medium.com/@ramakrishnaux","alts":[{"type":2,"url":"medium://@ramakrishnaux"},{"type":3,"url":"medium://@ramakrishnaux"}],"httpStatus":200}],"version":"0.3","generatedAt":1610527860557},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":1046,"sectionCount":2,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"11-imaginative-fun-and-collaborative-figma-activities-to-do-with-your-team","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"11-imaginative-fun-and-collaborative-figma-activities-to-do-with-your-team-93bf87ed9259","previewContent":{"bodyModel":{"paragraphs":[{"name":"9d76","type":3,"text":"11 imaginative, fun, and collaborative Figma activities to do with your team","markups":[],"alignment":1},{"name":"8ec8","type":13,"text":"Learn how Zeta use Figma for fun and collaborative activities","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Learn how Zeta uses Figma for fun and collaborative activities"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"9d76","type":3,"text":"11 imaginative, fun, and collaborative Figma activities to do with your team","markups":[]},{"name":"8ec8","type":13,"text":"Learn how Zeta use Figma for fun and collaborative activities","markups":[]},{"name":"e962","type":4,"text":"Illustration by Kopai Banerjee","markups":[{"type":3,"start":16,"end":30,"anchorType":2,"userId":"975848328460"}],"layout":5,"metadata":{"id":"1*CsvASBy6lsBSAOQQr2ph3Q.png","originalWidth":6258,"originalHeight":2698}},{"name":"d8a2","type":1,"text":"We at Zeta design team take learning and growing very passionately. The team diligently dedicates an hour every Wednesday to our ‘Wednesday Session’ to keep learning and growing consistently.","markups":[]},{"name":"07e1","type":1,"text":"In the Wednesday session, the Zeta design team comes together to learn about a design topic that one of the team…","markups":[{"type":3,"start":272,"end":281,"anchorType":2,"userId":"326bf3dc2ad6"}]}],"sections":[{"name":"13fa","startIndex":0}]},"isFullContent":false,"subtitle":"Learn how Zeta uses Figma for fun and collaborative activities"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"bc1835cd12a5":{"id":"bc1835cd12a5","versionId":"2bcdbadee40b","creatorId":"e2b1ef30fdc0","homeCollectionId":"b1d9ef1bb1cd","title":"Zeta Spotlight | Design journey of rewards and recognition product","detectedLanguage":"en","latestVersion":"2bcdbadee40b","latestPublishedVersion":"2bcdbadee40b","hasUnpublishedEdits":false,"latestRev":1537,"createdAt":1600941531366,"updatedAt":1639633264893,"acceptedAt":0,"firstPublishedAt":1602561274235,"latestPublishedAt":1602596465701,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Spotlight is designed for building a culture of appreciation that is done comfortably by the employees of organizations of all levels.","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"0*n8s7Ivs3tVCCVSzq.png","filter":"","backgroundSize":"","originalWidth":2600,"originalHeight":1120,"strategy":"resample","height":0,"width":0},"wordCount":2481,"imageCount":18,"readingTime":11.012264150943397,"subtitle":"Spotlight is designed for building a culture of appreciation that is done comfortably by the employees of organizations of all levels.","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":55,"isBookmarked":false,"tags":[{"slug":"spotlight","name":"Spotlight","postCount":2267,"metadata":{"postCount":2267,"coverImage":{"id":"1*idMEkefAyWPmqY_JyktgaQ.jpeg","originalWidth":1024,"originalHeight":1024,"isFeatured":true,"alt":"Graph showing the upward trend of the cryptocurrency market, highlighting the significant increase in Bitcoin, Ethereum, and other major cryptocurrencies"}},"type":"Tag"},{"slug":"rewards-and-recognition","name":"Rewards And Recognition","postCount":289,"metadata":{"postCount":289,"coverImage":{"id":"1*qxb8aSo792y8pMgH_uGdgw.jpeg","originalWidth":1100,"originalHeight":733}},"type":"Tag"},{"slug":"design","name":"Design","postCount":398790,"metadata":{"postCount":398790,"coverImage":{"id":"1*9HBxmCTAsK0_WHSzx6zZvw.jpeg"}},"type":"Tag"},{"slug":"zeta","name":"Zeta","postCount":717,"metadata":{"postCount":717,"coverImage":{"id":"1*WKPx1FBkKJS4FVFiGLkurA.png","originalWidth":2400,"originalHeight":1350,"isFeatured":true}},"type":"Tag"},{"slug":"appreciation","name":"Appreciation","postCount":6529,"metadata":{"postCount":6529,"coverImage":{"id":"1*Gn3x6T77dJrUp8WwXB5FMw.jpeg","originalWidth":2400,"originalHeight":1392,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":0,"links":{"entries":[{"url":"https://dribbble.com/Rahzabull","alts":[],"httpStatus":200},{"url":"https://www.zeta.tech/zeta-spotlight-product/","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1602596467103},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":1077,"sectionCount":2,"readingList":0,"topics":[{"topicId":"55321ac40456","slug":"design","createdAt":1536181929758,"deletedAt":0,"image":{"id":"1*1aLu20aptPeUTDg_E8KtmA@2x.jpeg","originalWidth":6016,"originalHeight":4016},"name":"Design","description":"Below the surface.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Design Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"zeta-spotlight-design-journey-of-rewards-and-recognition-product","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"zeta-spotlight-design-journey-of-rewards-and-recognition-product-bc1835cd12a5","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"0*n8s7Ivs3tVCCVSzq.png","originalWidth":2600,"originalHeight":1120,"isFeatured":true}},{"name":"29d1","type":3,"text":"Zeta Spotlight | Design journey of rewards and recognition product","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Spotlight is designed for building a culture of appreciation that is done comfortably by the employees of organizations of all levels."},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"b1d9ef1bb1cd","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"541a","type":4,"text":"","markups":[],"layout":5,"metadata":{"id":"0*n8s7Ivs3tVCCVSzq.png","originalWidth":2600,"originalHeight":1120,"isFeatured":true}},{"name":"29d1","type":3,"text":"Zeta Spotlight | Design journey of rewards and recognition product","markups":[]},{"name":"7a8c","type":1,"text":"Authored by: Sneh Singh and Blog Illustrations by Kopai Banerjee","markups":[{"type":3,"start":13,"end":23,"anchorType":2,"userId":"289f1789610e"},{"type":3,"start":50,"end":64,"anchorType":2,"userId":"975848328460"}]},{"name":"7f41","type":1,"text":"Spotlight is designed for building a culture of appreciation that is done comfortably by the employees of organizations of all levels.","markups":[{"type":2,"start":0,"end":134}]},{"name":"753c","type":1,"text":"Let’s imagine Karan, a diligent employee, who was handed a mammoth project by his manager. This task was not…","markups":[]}],"sections":[{"name":"ac61","startIndex":0}]},"isFullContent":false,"subtitle":"Spotlight is designed for building a culture of appreciation that is done comfortably by the employees of organizations of all levels."},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"}}},"paging":{"path":"/_/api/collections/b1d9ef1bb1cd/stream","next":{"to":"1602561274235","ignoredIds":[],"page":3}},"collection":{"id":"b1d9ef1bb1cd","name":"Zeta Design","slug":"zeta-design","tags":["DESIGN","ZETA","UX","INDIA","PRODUCT DESIGN"],"creatorId":"53250688fb07","description":"Perspectives on designing & building digital products for India","shortDescription":"Perspectives on designing & building digital products for…","image":{"imageId":"1*7FG4sDTdzgBNYQL3onKlXQ.png","filter":"","backgroundSize":"","originalWidth":116,"originalHeight":116,"strategy":"resample","height":0,"width":0},"metadata":{"followerCount":2026,"activeAt":1725604078578},"virtuals":{"permissions":{"canPublish":false,"canPublishAll":false,"canRepublish":false,"canRemove":false,"canManageAll":false,"canSubmit":false,"canEditPosts":false,"canAddWriters":false,"canViewStats":false,"canSendNewsletter":false,"canViewLockedPosts":false,"canViewCloaked":false,"canEditOwnPosts":false,"canBeAssignedAuthor":false,"canEnrollInHightower":false,"canLockPostsForMediumMembers":false,"canLockOwnPostsForMediumMembers":false,"canViewNewsletterV2Stats":false,"canCreateNewsletterV3":false},"isSubscribed":false,"isEnrolledInHightower":false,"isEligibleForHightower":false,"isSubscribedToCollectionEmails":false,"isMuted":false,"canToggleEmail":false,"isWriter":false},"logo":{"imageId":"1*Vjz4OlxhDF68YL7pwRL-Rg.png","filter":"","backgroundSize":"","originalWidth":600,"originalHeight":120,"strategy":"resample","height":0,"width":0},"twitterUsername":"zetaindia","facebookPageName":"zetaindia","publicEmail":"design@zeta.tech","collectionMastheadId":"d165a2cfb901","domain":"design.zeta.in","sections":[{"type":2,"collectionHeaderMetadata":{"backgroundImage":{"id":"1*dF4ScgBHTR5TQu0Q6cKLLw.png","originalWidth":2000,"originalHeight":1000},"logoImage":{"id":"1*4EVGmeYqldt1vCfuQTKVfg@2x.png","originalWidth":116,"originalHeight":116,"alt":"Zeta Design"},"alignment":1,"layout":6}},{"type":1,"postListMetadata":{"source":1,"layout":4,"number":4,"postIds":["b107f857e142","cd8b7bc1db44","3ed317d690f8","3de6e1059f39"]}},{"type":1,"postListMetadata":{"source":1,"layout":4,"number":24,"postIds":["d12f646e5075","009926a7b583","c20e4a23447c","2e01c24564e","5ea7a5c7e3e7","4ab16fae8826","453b6319b65e","e037fdd3b196","1ca4f4d4f249","8f511ef73155","cb67802c08ec","c559a89a92ba","77b8dc9d47ac","388d70989e06","8b6d9d15007e","28537cc00fd4","82a48c94a560","402682bb13cb","4db65274de70","4b951b93db33","6b9839d7adff","3fe2481b599a","93bf87ed9259","bc1835cd12a5"],"sectionHeader":"Latest"}},{"type":1,"postListMetadata":{"source":2,"layout":6,"number":18,"postIds":[],"sectionHeader":"Trending"}}],"tintColor":"#FF4B2878","lightText":true,"favicon":{"imageId":"1*7FG4sDTdzgBNYQL3onKlXQ.png","filter":"","backgroundSize":"","originalWidth":116,"originalHeight":116,"strategy":"resample","height":0,"width":0},"colorPalette":{"defaultBackgroundSpectrum":{"colorPoints":[{"color":"#FF9474C6","point":0},{"color":"#FF896CB6","point":0.1},{"color":"#FF7E65A6","point":0.2},{"color":"#FF735D96","point":0.3},{"color":"#FF685586","point":0.4},{"color":"#FF5C4C76","point":0.5},{"color":"#FF504366","point":0.6},{"color":"#FF443956","point":0.7},{"color":"#FF382F46","point":0.8},{"color":"#FF2A2435","point":0.9},{"color":"#FF1C1824","point":1}],"backgroundColor":"#FFFFFFFF"},"tintBackgroundSpectrum":{"colorPoints":[{"color":"#FF4B2878","point":0},{"color":"#FF61448C","point":0.1},{"color":"#FF765D9E","point":0.2},{"color":"#FF8A73AF","point":0.3},{"color":"#FF9D89BE","point":0.4},{"color":"#FFB09DCD","point":0.5},{"color":"#FFC1B1DB","point":0.6},{"color":"#FFD3C4E8","point":0.7},{"color":"#FFE4D7F5","point":0.8},{"color":"#FFF4E9FF","point":0.9},{"color":"#FFFFFBFF","point":1}],"backgroundColor":"#FF4B2878"},"highlightSpectrum":{"colorPoints":[{"color":"#FFF8EEFF","point":0},{"color":"#FFF7ECFF","point":0.1},{"color":"#FFF6E9FF","point":0.2},{"color":"#FFF5E6FF","point":0.3},{"color":"#FFF4E4FF","point":0.4},{"color":"#FFF3E1FF","point":0.5},{"color":"#FFF1DEFF","point":0.6},{"color":"#FFF0DBFF","point":0.7},{"color":"#FFEFD9FF","point":0.8},{"color":"#FFEED6FF","point":0.9},{"color":"#FFEDD3FF","point":1}],"backgroundColor":"#FFFFFFFF"},"darkBackgroundSpectrum":{"colorPoints":[{"color":"#FFAD8CE0","point":0},{"color":"#FFB496E3","point":0.1},{"color":"#FFBBA0E6","point":0.2},{"color":"#FFC2AAE9","point":0.3},{"color":"#FFCAB4EC","point":0.4},{"color":"#FFD1BDEF","point":0.5},{"color":"#FFD8C7F2","point":0.6},{"color":"#FFDFD0F4","point":0.7},{"color":"#FFE6D9F7","point":0.8},{"color":"#FFEDE2FA","point":0.9},{"color":"#FFF3EBFC","point":1}],"backgroundColor":"#FF000000"}},"navItems":[{"type":1,"title":"DESIGN","tagSlug":"design","url":"https://design.zeta.in/tagged/design","source":"tagSlug"},{"type":1,"title":"AROUND THE WEB","tagSlug":"aroundtheweb","url":"https://design.zeta.in/tagged/aroundtheweb","source":"tagSlug"},{"type":3,"title":"WEBSITE","url":"http://zeta.in"}],"colorBehavior":2,"ampLogo":{"imageId":"","filter":"","backgroundSize":"","originalWidth":0,"originalHeight":0,"strategy":"resample","height":0,"width":0},"header":{"backgroundImage":{"id":"1*dF4ScgBHTR5TQu0Q6cKLLw.png","originalWidth":2000,"originalHeight":1000},"logoImage":{"id":"1*4EVGmeYqldt1vCfuQTKVfg@2x.png","originalWidth":116,"originalHeight":116,"alt":"Zeta Design"},"alignment":1,"layout":6},"subscriberCount":2026,"tagline":"Perspectives on designing & building digital products for…","instagramUsername":"zetaux","isOptedIntoAurora":false,"isCurationAllowedByDefault":false,"polarisCoverImage":{"imageId":"","filter":"","backgroundSize":"","originalWidth":0,"originalHeight":0,"strategy":"resample","height":0,"width":0},"ptsQualifiedAt":1616092862436,"type":"Collection"},"header":{"backgroundImage":{"id":"1*dF4ScgBHTR5TQu0Q6cKLLw.png","originalWidth":2000,"originalHeight":1000},"logoImage":{"id":"1*4EVGmeYqldt1vCfuQTKVfg@2x.png","originalWidth":116,"originalHeight":116,"alt":"Zeta Design"},"alignment":1,"layout":6},"streamItems":[{"createdAt":1732382184500,"randomId":"9f37de7cd989","section":{"items":[{"post":{"postId":"b107f857e142"},"itemType":"post"},{"post":{"postId":"cd8b7bc1db44"},"itemType":"post"},{"post":{"postId":"3ed317d690f8"},"itemType":"post"},{"post":{"postId":"3de6e1059f39"},"itemType":"post"}],"layout":4},"itemType":"section","type":"StreamItem"},{"createdAt":1732382184500,"randomId":"e416e91e4da5","section":{"items":[{"post":{"postId":"d12f646e5075"},"itemType":"post"},{"post":{"postId":"009926a7b583"},"itemType":"post"},{"post":{"postId":"c20e4a23447c"},"itemType":"post"},{"post":{"postId":"2e01c24564e"},"itemType":"post"},{"post":{"postId":"5ea7a5c7e3e7"},"itemType":"post"},{"post":{"postId":"4ab16fae8826"},"itemType":"post"},{"post":{"postId":"453b6319b65e"},"itemType":"post"},{"post":{"postId":"e037fdd3b196"},"itemType":"post"},{"post":{"postId":"1ca4f4d4f249"},"itemType":"post"},{"post":{"postId":"8f511ef73155"},"itemType":"post"},{"post":{"postId":"cb67802c08ec"},"itemType":"post"},{"post":{"postId":"c559a89a92ba"},"itemType":"post"},{"post":{"postId":"77b8dc9d47ac"},"itemType":"post"},{"post":{"postId":"388d70989e06"},"itemType":"post"},{"post":{"postId":"8b6d9d15007e"},"itemType":"post"},{"post":{"postId":"28537cc00fd4"},"itemType":"post"},{"post":{"postId":"82a48c94a560"},"itemType":"post"},{"post":{"postId":"402682bb13cb"},"itemType":"post"},{"post":{"postId":"4db65274de70"},"itemType":"post"},{"post":{"postId":"4b951b93db33"},"itemType":"post"},{"post":{"postId":"6b9839d7adff"},"itemType":"post"},{"post":{"postId":"3fe2481b599a"},"itemType":"post"},{"post":{"postId":"93bf87ed9259"},"itemType":"post"},{"post":{"postId":"bc1835cd12a5"},"itemType":"post"}],"layout":4,"heading":{"fallbackTitle":"Latest","headingBasic":{"title":"Latest"},"headingType":"headingBasic"}},"itemType":"section","type":"StreamItem"}]}) // ]]></script></body></html>

Pages: 1 2 3 4 5 6 7 8 9 10