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https://miro.medium.com/v2/resize:fit:750/format:webp/1*60SFZ0xriYwGwuEVxNVX9w.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*60SFZ0xriYwGwuEVxNVX9w.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*60SFZ0xriYwGwuEVxNVX9w.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*60SFZ0xriYwGwuEVxNVX9w.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*60SFZ0xriYwGwuEVxNVX9w.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*60SFZ0xriYwGwuEVxNVX9w.png 640w, https://miro.medium.com/v2/resize:fit:720/1*60SFZ0xriYwGwuEVxNVX9w.png 720w, https://miro.medium.com/v2/resize:fit:750/1*60SFZ0xriYwGwuEVxNVX9w.png 750w, https://miro.medium.com/v2/resize:fit:786/1*60SFZ0xriYwGwuEVxNVX9w.png 786w, https://miro.medium.com/v2/resize:fit:828/1*60SFZ0xriYwGwuEVxNVX9w.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*60SFZ0xriYwGwuEVxNVX9w.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*60SFZ0xriYwGwuEVxNVX9w.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mu oa c" width="700" height="391" loading="lazy" role="presentation"/></picture></div></div></figure><p id="df94" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">Design thinking has become a buzzword recently, often associated with creative industries and innovation labs. But the truth is, Design Thinking is all around us, and we use it in our daily lives without even realizing it! From the way we solve problems at work to the products and services we use every day, Design Thinking has become a way of life.</p><p id="7878" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">At Fynd, we have taken it upon ourselves to understand, explore and build further and better with Design Thinking in all areas of our work. And we are especially excited to host our first Design Thinking Crackathon too!</p><p id="65fa" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk"><strong class="od he">“So, what <em class="ox">is</em> Design Thinking exactly?”</strong></p><h1 id="b71c" class="oy oz gu bf pa pb pc hz pd pe pf ic pg ph pi pj pk pl pm pn po pp pq pr ps pt bk">Design Thinking explained</h1><figure class="nq nr ns nt nu nv nn no paragraph-image"><div role="button" tabindex="0" class="nw nx fj ny bh nz"><div class="nn no pu"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*mrbVx6ItZiWnapnHphZ2yg@2x.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*mrbVx6ItZiWnapnHphZ2yg@2x.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*mrbVx6ItZiWnapnHphZ2yg@2x.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*mrbVx6ItZiWnapnHphZ2yg@2x.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*mrbVx6ItZiWnapnHphZ2yg@2x.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*mrbVx6ItZiWnapnHphZ2yg@2x.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*mrbVx6ItZiWnapnHphZ2yg@2x.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*mrbVx6ItZiWnapnHphZ2yg@2x.png 640w, https://miro.medium.com/v2/resize:fit:720/1*mrbVx6ItZiWnapnHphZ2yg@2x.png 720w, https://miro.medium.com/v2/resize:fit:750/1*mrbVx6ItZiWnapnHphZ2yg@2x.png 750w, https://miro.medium.com/v2/resize:fit:786/1*mrbVx6ItZiWnapnHphZ2yg@2x.png 786w, https://miro.medium.com/v2/resize:fit:828/1*mrbVx6ItZiWnapnHphZ2yg@2x.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*mrbVx6ItZiWnapnHphZ2yg@2x.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*mrbVx6ItZiWnapnHphZ2yg@2x.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mu oa c" width="700" height="401" loading="lazy" role="presentation"/></picture></div></div><figcaption class="pv ff pw nn no px py bf b bg z du">The Design Thinking Process</figcaption></figure><p id="0262" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">To put it simply, Design Thinking is a 5-step process used to solve problems — complex and simple. It is a collaborative and user-centred approach to problem-solving that involves</p><ol class=""><li id="5851" class="ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow pz qa qb bk"><strong class="od he">Empathising with users</strong></li><li id="0cc1" class="ob oc gu od b hx qc of og ia qd oi oj ok qe om on oo qf oq or os qg ou ov ow pz qa qb bk"><strong class="od he">Defining the problem</strong></li><li id="552b" class="ob oc gu od b hx qc of og ia qd oi oj ok qe om on oo qf oq or os qg ou ov ow pz qa qb bk"><strong class="od he">Ideating solutions</strong></li><li id="52d2" class="ob oc gu od b hx qc of og ia qd oi oj ok qe om on oo qf oq or os qg ou ov ow pz qa qb bk"><strong class="od he">Creating Prototypes</strong></li><li id="3d61" class="ob oc gu od b hx qc of og ia qd oi oj ok qe om on oo qf oq or os qg ou ov ow pz qa qb bk"><strong class="od he">Testing</strong></li></ol><p id="1f84" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">Design Thinking is used in a wide range of industries and disciplines, including product design, software development, business strategy, healthcare, education, and social innovation. It is often characterized by its emphasis on empathy and experimentation, as well as its ability to generate innovative and creative solutions to complex problems.</p><h1 id="eb51" class="oy oz gu bf pa pb pc hz pd pe pf ic pg ph pi pj pk pl pm pn po pp pq pr ps pt bk">Why should you care about Design Thinking?</h1><p id="ee81" class="pw-post-body-paragraph ob oc gu od b hx qh of og ia qi oi oj ok qj om on oo qk oq or os ql ou ov ow gn bk">Design thinking is more than just a process or a project. It’s a mindset that puts the user at the centre of everything we do and helps us create solutions that are both effective and meaningful.</p><p id="5789" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">According to <a class="af qm" href="https://cio.economictimes.indiatimes.com/news/strategy-and-management/design-thinking-can-boost-efficiencies-by-75-roi-by-300/70789776" rel="noopener ugc nofollow" target="_blank">IBM</a>, enterprise Design Thinking has the potential to deliver business outcomes such as <strong class="od he">2x speed</strong> <strong class="od he">to market, a 75% increase in efficiencies, and a more than 300% increase in ROI.</strong></p><figure class="nq nr ns nt nu nv nn no paragraph-image"><div class="nn no qn"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*WRticYjRMaFZMin070-8YQ.gif 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*WRticYjRMaFZMin070-8YQ.gif 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*WRticYjRMaFZMin070-8YQ.gif 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*WRticYjRMaFZMin070-8YQ.gif 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*WRticYjRMaFZMin070-8YQ.gif 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*WRticYjRMaFZMin070-8YQ.gif 1100w, https://miro.medium.com/v2/resize:fit:960/format:webp/1*WRticYjRMaFZMin070-8YQ.gif 960w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 480px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*WRticYjRMaFZMin070-8YQ.gif 640w, https://miro.medium.com/v2/resize:fit:720/1*WRticYjRMaFZMin070-8YQ.gif 720w, https://miro.medium.com/v2/resize:fit:750/1*WRticYjRMaFZMin070-8YQ.gif 750w, https://miro.medium.com/v2/resize:fit:786/1*WRticYjRMaFZMin070-8YQ.gif 786w, https://miro.medium.com/v2/resize:fit:828/1*WRticYjRMaFZMin070-8YQ.gif 828w, https://miro.medium.com/v2/resize:fit:1100/1*WRticYjRMaFZMin070-8YQ.gif 1100w, https://miro.medium.com/v2/resize:fit:960/1*WRticYjRMaFZMin070-8YQ.gif 960w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 480px"/><img alt="" class="bh mu oa c" width="480" height="270" loading="lazy" role="presentation"/></picture></div></figure><p id="7648" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">Yeah, you read that right!</p><p id="7b31" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">McKinsey Design’s 2018 Business Value of Design<a class="af qm" href="https://www.mckinsey.com/capabilities/mckinsey-design/our-insights/the-business-value-of-design" rel="noopener ugc nofollow" target="_blank"> report </a>found that the best design performers increase their revenues and investor returns at nearly 2x the rate of their industry competitors. What’s more, over ten years, design-led companies outperformed the S&amp;P 500 by <strong class="od he">219 per cent.</strong></p><p id="b1b6" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">So now you’re probably wondering how to incorporate Design Thinking principles into your work. The idea may seem abstract, but you’ll soon see how your team probably uses steps from the process already!</p><h1 id="531d" class="oy oz gu bf pa pb pc hz pd pe pf ic pg ph pi pj pk pl pm pn po pp pq pr ps pt bk">You already use Design Thinking, you just don’t know it!</h1><figure class="nq nr ns nt nu nv nn no paragraph-image"><div role="button" tabindex="0" class="nw nx fj ny bh nz"><div class="nn no pu"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*UzYM9HG4av1sjSwXIb7ayg@2x.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*UzYM9HG4av1sjSwXIb7ayg@2x.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*UzYM9HG4av1sjSwXIb7ayg@2x.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*UzYM9HG4av1sjSwXIb7ayg@2x.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*UzYM9HG4av1sjSwXIb7ayg@2x.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*UzYM9HG4av1sjSwXIb7ayg@2x.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*UzYM9HG4av1sjSwXIb7ayg@2x.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*UzYM9HG4av1sjSwXIb7ayg@2x.png 640w, https://miro.medium.com/v2/resize:fit:720/1*UzYM9HG4av1sjSwXIb7ayg@2x.png 720w, https://miro.medium.com/v2/resize:fit:750/1*UzYM9HG4av1sjSwXIb7ayg@2x.png 750w, https://miro.medium.com/v2/resize:fit:786/1*UzYM9HG4av1sjSwXIb7ayg@2x.png 786w, https://miro.medium.com/v2/resize:fit:828/1*UzYM9HG4av1sjSwXIb7ayg@2x.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*UzYM9HG4av1sjSwXIb7ayg@2x.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*UzYM9HG4av1sjSwXIb7ayg@2x.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mu oa c" width="700" height="401" loading="lazy" role="presentation"/></picture></div></div></figure><p id="fea5" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">Just like the Avengers, a team that embraces Design Thinking is made up of diverse individuals with unique superpowers, who come together to solve problems and save the day. Each member brings their own set of skills, perspectives, and experiences, but they all share a common goal - to create innovative solutions that meet the needs of users.</p><p id="5eb6" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">Here’s how some teams at Fynd are already using parts of the Design Thinking process:</p><h2 id="6fb1" class="qo oz gu bf pa qp qq dy pd qr qs ea pg ok qt qu qv oo qw qx qy os qz ra rb ha bk">Product teams</h2><p id="8faf" class="pw-post-body-paragraph ob oc gu od b hx qh of og ia qi oi oj ok qj om on oo qk oq or os ql ou ov ow gn bk">Product teams are where the steps of Design Thinking would be most valuable since it’s all about building solutions that users truly desire and addressing the pain points of our customers.</p><p id="5c53" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">While creating <a class="af qm" href="https://www.pixelbin.io/" rel="noopener ugc nofollow" target="_blank">Pixelbin</a>, the product teams used Design Thinking extensively. From their user research that employed the step of empathy, they highlighted the daily challenges businesses (including Fynd) faced with managing their website media and assets. After ideating and brainstorming solutions, the product teams came up with the idea to create an in-house solution, Pixelbin! Finally, Finally, they used prototyping and testing methods to create an MVP, which we further refined via user feedback.</p><h2 id="800a" class="qo oz gu bf pa qp qq dy pd qr qs ea pg ok qt qu qv oo qw qx qy os qz ra rb ha bk">Marketing teams</h2><p id="fe3b" class="pw-post-body-paragraph ob oc gu od b hx qh of og ia qi oi oj ok qj om on oo qk oq or os ql ou ov ow gn bk">For a marketing team, Design Thinking can help create campaigns that truly resonate with target audiences. By understanding your customers, you can create campaigns that speak to them on a personal level.</p><p id="5d71" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">For the release of <a class="af qm" href="https://www.omnifynd.com/" rel="noopener ugc nofollow" target="_blank">Omnifynd</a>’s first live-action advertisement, our marketing team defined their goal of illustrating how the omnichannel platform works for retail brands with a video campaign. To start, they empathized with their target audience and understood their desires. The team then ideated several ideas and even formed a committee to ensure they resonated with people across departments. Once they had their eureka moment, the team used storyboarding to create a first cut that captured the essence of the platform and revised it until they were satisfied with the campaign.</p><p id="8ade" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">The result? A <a class="af qm" href="https://www.linkedin.com/feed/update/urn:li:activity:7035938535450755072/" rel="noopener ugc nofollow" target="_blank">visually stunning infomercial </a>that kept the audiences engaged and explained the magic of omnichannel platforms effectively!</p><figure class="nq nr ns nt nu nv nn no paragraph-image"><div class="nn no qn"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*kfPgzjfTP_PWl6tNBVmZkw.gif 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*kfPgzjfTP_PWl6tNBVmZkw.gif 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*kfPgzjfTP_PWl6tNBVmZkw.gif 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*kfPgzjfTP_PWl6tNBVmZkw.gif 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*kfPgzjfTP_PWl6tNBVmZkw.gif 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*kfPgzjfTP_PWl6tNBVmZkw.gif 1100w, https://miro.medium.com/v2/resize:fit:960/format:webp/1*kfPgzjfTP_PWl6tNBVmZkw.gif 960w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 480px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*kfPgzjfTP_PWl6tNBVmZkw.gif 640w, https://miro.medium.com/v2/resize:fit:720/1*kfPgzjfTP_PWl6tNBVmZkw.gif 720w, https://miro.medium.com/v2/resize:fit:750/1*kfPgzjfTP_PWl6tNBVmZkw.gif 750w, https://miro.medium.com/v2/resize:fit:786/1*kfPgzjfTP_PWl6tNBVmZkw.gif 786w, https://miro.medium.com/v2/resize:fit:828/1*kfPgzjfTP_PWl6tNBVmZkw.gif 828w, https://miro.medium.com/v2/resize:fit:1100/1*kfPgzjfTP_PWl6tNBVmZkw.gif 1100w, https://miro.medium.com/v2/resize:fit:960/1*kfPgzjfTP_PWl6tNBVmZkw.gif 960w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 480px"/><img alt="" class="bh mu oa c" width="480" height="480" loading="lazy" role="presentation"/></picture></div><figcaption class="pv ff pw nn no px py bf b bg z du">In UX design, creating wireframes is a part of the prototyping process. Source: GIPHY</figcaption></figure><h2 id="bf84" class="qo oz gu bf pa qp qq dy pd qr qs ea pg ok qt qu qv oo qw qx qy os qz ra rb ha bk">Design teams</h2><p id="8eb2" class="pw-post-body-paragraph ob oc gu od b hx qh of og ia qi oi oj ok qj om on oo qk oq or os ql ou ov ow gn bk">The design teams at Fynd are advocates for their customers and recognize the significant role that Design Thinking plays in creating user-friendly experiences for their products, websites, and social media. They ensure that their products provide a smooth user experience by eliminating any friction, and helping their customers achieve their desired goals.</p><p id="9fd6" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk"><a class="af qm" href="https://platform.fynd.com/" rel="noopener ugc nofollow" target="_blank">Fynd Platform’s</a> eCommerce store features are the result of empathising with the country’s budding entrepreneurial ecosystem. Through user research methodologies, the team identified that sellers needed an end-to-end e-commerce value chain which was affordable and scalable. They used ideation, prototyping, and testing to incorporate user-friendly features like Delivery &amp; Logistics Support, Payment Gateway Integration, Data Insights and Analytics Tools, Staff Management System, Premium Themes, and made it an SEO friendly website that powers businesses to succeed!</p><h2 id="2c79" class="qo oz gu bf pa qp qq dy pd qr qs ea pg ok qt qu qv oo qw qx qy os qz ra rb ha bk">Engineering teams</h2><p id="77fc" class="pw-post-body-paragraph ob oc gu od b hx qh of og ia qi oi oj ok qj om on oo qk oq or os ql ou ov ow gn bk">The engineering teams at Fynd mostly engage in the prototyping and testing phase, receiving a specific set of requirements from the product teams to work on.</p><p id="5c57" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk"><a class="af qm" href="https://www.boltic.io/" rel="noopener ugc nofollow" target="_blank">Boltic’s</a> exciting Text to SQL feature using GPT-3 started by empathizing with the users and recognizing that not all users may have programming or SQL knowledge, but still need to retrieve data from databases. After defining their problem, they moved to the ideation phase, where they generated and evaluated potential solutions. They decided to harness the power of GPT-3 to parse natural language queries and generate SQL queries automatically. Next, they created a prototype of the feature and tested it to ensure that it met the users’ needs. They collected feedback and made adjustments to the feature to improve its accuracy and productivity.</p><p id="0fb5" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">Finally, they released the Text to SQL feature, which addressed the users’ needs for simplified data access, improved query accuracy, and increased productivity!</p><h2 id="cecc" class="qo oz gu bf pa qp qq dy pd qr qs ea pg ok qt qu qv oo qw qx qy os qz ra rb ha bk">People Success teams</h2><p id="6a69" class="pw-post-body-paragraph ob oc gu od b hx qh of og ia qi oi oj ok qj om on oo qk oq or os ql ou ov ow gn bk">Understanding the needs and preferences of our people to help them succeed at Fynd requires the HR and Talent Acquisition team to use a lot of empathy. They then use ideation as they brainstorm solutions to improve the satisfaction and retention of our talented teammates. With continuous feedback from members using surveys, polls and assessments, they use the testing step to identify areas for improvement and refine their HR policies and practices.</p><p id="369a" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">Our internal People Success chatbot is a great example of Design Thinking. The team found out that our people were having difficulty getting their HR-related questions answered promptly. By following the Design Thinking process, they are creating a chatbot that will easily handle most of the commonly asked queries by our folks.</p><h1 id="2a6c" class="oy oz gu bf pa pb pc hz pd pe pf ic pg ph pi pj pk pl pm pn po pp pq pr ps pt bk">How we can cultivate a Design Thinking mindset at work?</h1><p id="b5d8" class="pw-post-body-paragraph ob oc gu od b hx qh of og ia qi oi oj ok qj om on oo qk oq or os ql ou ov ow gn bk">The aim is for Design Thinking to become part of the organization’s DNA, rather than remain an abstract idea. And how can this be achieved? With practice, of course!</p><figure class="nq nr ns nt nu nv nn no paragraph-image"><div class="nn no rc"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*xlHLerS3Ucp7XQna3N3e7A.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*xlHLerS3Ucp7XQna3N3e7A.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*xlHLerS3Ucp7XQna3N3e7A.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*xlHLerS3Ucp7XQna3N3e7A.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*xlHLerS3Ucp7XQna3N3e7A.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*xlHLerS3Ucp7XQna3N3e7A.jpeg 1100w, https://miro.medium.com/v2/resize:fit:944/format:webp/1*xlHLerS3Ucp7XQna3N3e7A.jpeg 944w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 472px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*xlHLerS3Ucp7XQna3N3e7A.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*xlHLerS3Ucp7XQna3N3e7A.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*xlHLerS3Ucp7XQna3N3e7A.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*xlHLerS3Ucp7XQna3N3e7A.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*xlHLerS3Ucp7XQna3N3e7A.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*xlHLerS3Ucp7XQna3N3e7A.jpeg 1100w, https://miro.medium.com/v2/resize:fit:944/1*xlHLerS3Ucp7XQna3N3e7A.jpeg 944w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 472px"/><img alt="" class="bh mu oa c" width="472" height="472" loading="lazy" role="presentation"/></picture></div><figcaption class="pv ff pw nn no px py bf b bg z du">Image credit: Miguel Ángel Camprubí</figcaption></figure><h2 id="5834" class="qo oz gu bf pa qp qq dy pd qr qs ea pg ok qt qu qv oo qw qx qy os qz ra rb ha bk"><strong class="al">Visualize your problems</strong></h2><p id="4029" class="pw-post-body-paragraph ob oc gu od b hx qh of og ia qi oi oj ok qj om on oo qk oq or os ql ou ov ow gn bk">When faced with a problem, we often feel stuck and do not know where to begin. In these times, it’s good to take your thoughts and put them down externally onto paper.</p><p id="1978" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">Visualization tools like Venn diagrams, flow charts, and graphs can help you spot key themes and patterns whether you’re working on a global crisis or a small project. By identifying each moving part, you can draw intricate conclusions and interpret data nuances to come up with creative solutions.</p><figure class="nq nr ns nt nu nv nn no paragraph-image"><div class="nn no rc"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*K6K1YqBDO55ul8KZrnQyFA.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*K6K1YqBDO55ul8KZrnQyFA.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*K6K1YqBDO55ul8KZrnQyFA.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*K6K1YqBDO55ul8KZrnQyFA.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*K6K1YqBDO55ul8KZrnQyFA.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*K6K1YqBDO55ul8KZrnQyFA.jpeg 1100w, https://miro.medium.com/v2/resize:fit:944/format:webp/1*K6K1YqBDO55ul8KZrnQyFA.jpeg 944w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 472px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*K6K1YqBDO55ul8KZrnQyFA.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*K6K1YqBDO55ul8KZrnQyFA.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*K6K1YqBDO55ul8KZrnQyFA.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*K6K1YqBDO55ul8KZrnQyFA.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*K6K1YqBDO55ul8KZrnQyFA.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*K6K1YqBDO55ul8KZrnQyFA.jpeg 1100w, https://miro.medium.com/v2/resize:fit:944/1*K6K1YqBDO55ul8KZrnQyFA.jpeg 944w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 472px"/><img alt="" class="bh mu oa c" width="472" height="472" loading="lazy" role="presentation"/></picture></div><figcaption class="pv ff pw nn no px py bf b bg z du">Image credit: Miguel Ángel Camprubí</figcaption></figure><h2 id="4f91" class="qo oz gu bf pa qp qq dy pd qr qs ea pg ok qt qu qv oo qw qx qy os qz ra rb ha bk"><strong class="al">Challenge common assumptions</strong></h2><p id="a0d6" class="pw-post-body-paragraph ob oc gu od b hx qh of og ia qi oi oj ok qj om on oo qk oq or os ql ou ov ow gn bk">Design Thinking encourages asking questions no one else is asking and looking at problems from multiple viewpoints to find the best approach. By questioning norms and assumptions, you can generate fresh and creative ideas.</p><p id="1a48" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">A great way to put this into action is by brainstorming. A brainstorming session involves generating ideas and solutions for a particular challenge. During this, participants are encouraged to share their wildest ideas without fear of criticism or judgement.</p><figure class="nq nr ns nt nu nv nn no paragraph-image"><div class="nn no rc"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*7Cz_z9Dhh5lDDsNFvBXD-Q.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*7Cz_z9Dhh5lDDsNFvBXD-Q.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*7Cz_z9Dhh5lDDsNFvBXD-Q.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*7Cz_z9Dhh5lDDsNFvBXD-Q.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*7Cz_z9Dhh5lDDsNFvBXD-Q.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*7Cz_z9Dhh5lDDsNFvBXD-Q.jpeg 1100w, https://miro.medium.com/v2/resize:fit:944/format:webp/1*7Cz_z9Dhh5lDDsNFvBXD-Q.jpeg 944w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 472px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*7Cz_z9Dhh5lDDsNFvBXD-Q.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*7Cz_z9Dhh5lDDsNFvBXD-Q.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*7Cz_z9Dhh5lDDsNFvBXD-Q.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*7Cz_z9Dhh5lDDsNFvBXD-Q.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*7Cz_z9Dhh5lDDsNFvBXD-Q.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*7Cz_z9Dhh5lDDsNFvBXD-Q.jpeg 1100w, https://miro.medium.com/v2/resize:fit:944/1*7Cz_z9Dhh5lDDsNFvBXD-Q.jpeg 944w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 472px"/><img alt="" class="bh mu oa c" width="472" height="472" loading="lazy" role="presentation"/></picture></div><figcaption class="pv ff pw nn no px py bf b bg z du">Image credit: Miguel Ángel Camprubí</figcaption></figure><h2 id="e03b" class="qo oz gu bf pa qp qq dy pd qr qs ea pg ok qt qu qv oo qw qx qy os qz ra rb ha bk"><strong class="al">Empathize with your audience</strong></h2><p id="57fc" class="pw-post-body-paragraph ob oc gu od b hx qh of og ia qi oi oj ok qj om on oo qk oq or os ql ou ov ow gn bk">As one of Fynd’s core values dictates - the consumer is boss! Design thinkers often ponder about the purpose their work serves. You too can ask yourself similar questions in personal situations.</p><p id="85ee" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk"><a class="af qm" href="https://asana.com/resources/empathy-map-template?epik=dj0yJnU9WVAxQjNJQmhLdWZqYnB6VF9CYVFwMUVOYjJINV9QTUsmcD0wJm49MkRTOFo2VUJmaWJpR2VLS2hVeTJYZyZ0PUFBQUFBR1FsR0RB" rel="noopener ugc nofollow" target="_blank">Empathy maps </a>are a great way to put yourself in the shoes of a user. An empathy map is usually a simple visual diagram with four quadrants representing what the user thinks, feels, says, and does. You can fill in each quadrant by observing your user or customer and gathering information about their behaviour, emotions, and words.</p><figure class="nq nr ns nt nu nv nn no paragraph-image"><div class="nn no rc"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*RZc87W3piFMqfwVC2T4rVQ.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*RZc87W3piFMqfwVC2T4rVQ.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*RZc87W3piFMqfwVC2T4rVQ.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*RZc87W3piFMqfwVC2T4rVQ.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*RZc87W3piFMqfwVC2T4rVQ.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*RZc87W3piFMqfwVC2T4rVQ.jpeg 1100w, https://miro.medium.com/v2/resize:fit:944/format:webp/1*RZc87W3piFMqfwVC2T4rVQ.jpeg 944w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 472px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*RZc87W3piFMqfwVC2T4rVQ.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*RZc87W3piFMqfwVC2T4rVQ.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*RZc87W3piFMqfwVC2T4rVQ.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*RZc87W3piFMqfwVC2T4rVQ.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*RZc87W3piFMqfwVC2T4rVQ.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*RZc87W3piFMqfwVC2T4rVQ.jpeg 1100w, https://miro.medium.com/v2/resize:fit:944/1*RZc87W3piFMqfwVC2T4rVQ.jpeg 944w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 472px"/><img alt="" class="bh mu oa c" width="472" height="472" loading="lazy" role="presentation"/></picture></div><figcaption class="pv ff pw nn no px py bf b bg z du">Image credit: Miguel Ángel Camprubí</figcaption></figure><h2 id="4fb8" class="qo oz gu bf pa qp qq dy pd qr qs ea pg ok qt qu qv oo qw qx qy os qz ra rb ha bk"><strong class="al">Embrace risk and failure</strong></h2><p id="bcf2" class="pw-post-body-paragraph ob oc gu od b hx qh of og ia qi oi oj ok qj om on oo qk oq or os ql ou ov ow gn bk">To become a design thinker in your personal life, you must confront the fear of failure. When you accept that failure is a possibility and even embrace it, you open up new possibilities for breakthrough ideas and solutions. Without the opportunities presented by risk and learnings known through failure, progress becomes very difficult.</p><h1 id="cd37" class="oy oz gu bf pa pb pc hz pd pe pf ic pg ph pi pj pk pl pm pn po pp pq pr ps pt bk">Let’s grow with Design Thinking</h1><p id="4586" class="pw-post-body-paragraph ob oc gu od b hx qh of og ia qi oi oj ok qj om on oo qk oq or os ql ou ov ow gn bk">Design thinking is not just a methodology, but a mindset that can be applied to all aspects of life. Whether it’s in our personal lives or the workplace, it encourages us to approach problems with creativity, curiosity, and collaboration.</p><p id="3400" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">So, let’s embrace Design Thinking as a way of life and unleash our full potential to create a better future for ourselves and the world. We are very excited to see and share what groundbreaking ideas our teams at Fynd bring to the table in the upcoming Design Thinking Crackathon!</p></div></div></div><div class="ab cb rd re rf rg" role="separator"><span class="rh by bm ri rj rk"></span><span class="rh by bm ri rj rk"></span><span class="rh by bm ri rj"></span></div><div class="gn go gp gq gr"><div class="ab cb"><div class="ci bh fz ga gb gc"><p id="755c" class="pw-post-body-paragraph ob oc gu od b hx oe of og ia oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk"><strong class="od he"><em class="ox">A huge shoutout to Harshad Moray for his valuable insights on the topic and Sarthak Malik for the creatives :)</em></strong></p></div></div></div></div></section></div></div></article></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="rl rm ab jr"><div class="rn ab"><a class="ro ay am ao" href="https://medium.com/tag/design?source=post_page-----597782facba3--------------------------------" rel="noopener follow"><div class="rp fj cx rq ge rr rs bf b bg z bk rt">Design</div></a></div><div class="rn ab"><a class="ro ay am ao" href="https://medium.com/tag/design-thinking?source=post_page-----597782facba3--------------------------------" rel="noopener follow"><div class="rp fj cx rq ge rr rs bf b bg z bk rt">Design Thinking</div></a></div><div class="rn ab"><a class="ro ay am ao" href="https://medium.com/tag/culture?source=post_page-----597782facba3--------------------------------" rel="noopener follow"><div class="rp fj cx rq ge rr rs bf b bg z bk rt">Culture</div></a></div><div class="rn ab"><a class="ro ay am ao" href="https://medium.com/tag/innovation?source=post_page-----597782facba3--------------------------------" rel="noopener follow"><div class="rp fj cx rq ge rr rs bf b bg z bk rt">Innovation</div></a></div><div class="rn ab"><a class="ro ay am ao" href="https://medium.com/tag/customer-experience?source=post_page-----597782facba3--------------------------------" rel="noopener 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Assemble!","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:1*60SFZ0xriYwGwuEVxNVX9w.png":{"__typename":"ImageMetadata","id":"1*60SFZ0xriYwGwuEVxNVX9w.png","originalHeight":1414,"originalWidth":2536,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:b02f10755189_3":{"__typename":"Paragraph","id":"b02f10755189_3","name":"3e9b","type":"IMG","href":null,"layout":"INSET_CENTER","metadata":{"__ref":"ImageMetadata:1*60SFZ0xriYwGwuEVxNVX9w.png"},"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:b02f10755189_4":{"__typename":"Paragraph","id":"b02f10755189_4","name":"df94","type":"P","href":null,"layout":null,"metadata":null,"text":"Design thinking has become a buzzword recently, often associated with creative industries and innovation labs. But the truth is, Design Thinking is all around us, and we use it in our daily lives without even realizing it! From the way we solve problems at work to the products and services we use every day, Design Thinking has become a way of life.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:b02f10755189_5":{"__typename":"Paragraph","id":"b02f10755189_5","name":"7878","type":"P","href":null,"layout":null,"metadata":null,"text":"At Fynd, we have taken it upon ourselves to understand, explore and build further and better with Design Thinking in all areas of our work. 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What’s more, over ten years, design-led companies outperformed the S&P 500 by 219 per cent.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"A","start":47,"end":55,"href":"https:\u002F\u002Fwww.mckinsey.com\u002Fcapabilities\u002Fmckinsey-design\u002Four-insights\u002Fthe-business-value-of-design","anchorType":"LINK","userId":null,"linkMetadata":null},{"__typename":"Markup","type":"STRONG","start":269,"end":282,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:b02f10755189_22":{"__typename":"Paragraph","id":"b02f10755189_22","name":"b1b6","type":"P","href":null,"layout":null,"metadata":null,"text":"So now you’re probably wondering how to incorporate Design Thinking principles into your work. 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When you accept that failure is a possibility and even embrace it, you open up new possibilities for breakthrough ideas and solutions. Without the opportunities presented by risk and learnings known through failure, progress becomes very difficult.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:b02f10755189_62":{"__typename":"Paragraph","id":"b02f10755189_62","name":"cd37","type":"H3","href":null,"layout":null,"metadata":null,"text":"Let’s grow with Design Thinking","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:b02f10755189_63":{"__typename":"Paragraph","id":"b02f10755189_63","name":"4586","type":"P","href":null,"layout":null,"metadata":null,"text":"Design thinking is not just a methodology, but a mindset that can be applied to all aspects of life. 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