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mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">開/收內容一覽</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">人類行為</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="去睇另一種語文嘅文章。有25種語言版本。" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-25" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">25種語言</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%B3%D9%84%D9%88%D9%83_%D8%A7%D9%84%D8%A5%D9%86%D8%B3%D8%A7%D9%86" title="سلوك الإنسان – 阿拉伯文" lang="ar" hreflang="ar" data-title="سلوك الإنسان" data-language-autonym="العربية" data-language-local-name="阿拉伯文" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-bn mw-list-item"><a href="https://bn.wikipedia.org/wiki/%E0%A6%AE%E0%A6%BE%E0%A6%A8%E0%A6%AC_%E0%A6%86%E0%A6%9A%E0%A6%B0%E0%A6%A3" title="মানব আচরণ – 孟加拉文" lang="bn" hreflang="bn" data-title="মানব আচরণ" data-language-autonym="বাংলা" data-language-local-name="孟加拉文" class="interlanguage-link-target"><span>বাংলা</span></a></li><li class="interlanguage-link interwiki-ca mw-list-item"><a href="https://ca.wikipedia.org/wiki/Comportament_hum%C3%A0" title="Comportament humà – 加泰羅尼亞文" lang="ca" hreflang="ca" data-title="Comportament humà" data-language-autonym="Català" data-language-local-name="加泰羅尼亞文" class="interlanguage-link-target"><span>Català</span></a></li><li class="interlanguage-link interwiki-de badge-Q70894304 mw-list-item" title=""><a href="https://de.wikipedia.org/wiki/Menschliches_Verhalten" title="Menschliches Verhalten – 德文" lang="de" hreflang="de" data-title="Menschliches Verhalten" data-language-autonym="Deutsch" data-language-local-name="德文" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-en mw-list-item"><a href="https://en.wikipedia.org/wiki/Human_behavior" title="Human behavior – 英文" lang="en" hreflang="en" data-title="Human behavior" data-language-autonym="English" data-language-local-name="英文" class="interlanguage-link-target"><span>English</span></a></li><li class="interlanguage-link interwiki-eo mw-list-item"><a href="https://eo.wikipedia.org/wiki/Homa_konduto" title="Homa konduto – 世界文" lang="eo" hreflang="eo" data-title="Homa konduto" data-language-autonym="Esperanto" data-language-local-name="世界文" class="interlanguage-link-target"><span>Esperanto</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Comportamiento_humano" title="Comportamiento humano – 西班牙文" lang="es" hreflang="es" data-title="Comportamiento humano" data-language-autonym="Español" data-language-local-name="西班牙文" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%B1%D9%81%D8%AA%D8%A7%D8%B1_%D8%A7%D9%86%D8%B3%D8%A7%D9%86" title="رفتار انسان – 波斯文" lang="fa" hreflang="fa" data-title="رفتار انسان" data-language-autonym="فارسی" data-language-local-name="波斯文" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Ihmisen_toiminta" title="Ihmisen toiminta – 芬蘭文" lang="fi" hreflang="fi" data-title="Ihmisen toiminta" data-language-autonym="Suomi" data-language-local-name="芬蘭文" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Comportement_humain" title="Comportement humain – 法文" lang="fr" hreflang="fr" data-title="Comportement humain" data-language-autonym="Français" data-language-local-name="法文" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%94%D7%AA%D7%A0%D7%94%D7%92%D7%95%D7%AA_%D7%90%D7%A0%D7%95%D7%A9%D7%99%D7%AA" title="התנהגות אנושית – 希伯來文" lang="he" hreflang="he" data-title="התנהגות אנושית" data-language-autonym="עברית" data-language-local-name="希伯來文" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-hi mw-list-item"><a href="https://hi.wikipedia.org/wiki/%E0%A4%AE%E0%A4%BE%E0%A4%A8%E0%A4%B5_%E0%A4%B5%E0%A5%8D%E0%A4%AF%E0%A4%B9%E0%A4%BE%E0%A4%B0" title="मानव व्यहार – 北印度文" lang="hi" hreflang="hi" data-title="मानव व्यहार" data-language-autonym="हिन्दी" data-language-local-name="北印度文" class="interlanguage-link-target"><span>हिन्दी</span></a></li><li class="interlanguage-link interwiki-hy mw-list-item"><a href="https://hy.wikipedia.org/wiki/%D5%84%D5%A1%D6%80%D5%A4%D5%AF%D5%A1%D5%B5%D5%AB%D5%B6_%D5%BE%D5%A1%D6%80%D6%84%D5%A1%D5%A3%D5%AB%D5%AE" title="Մարդկային վարքագիծ – 亞美尼亞文" lang="hy" hreflang="hy" data-title="Մարդկային վարքագիծ" data-language-autonym="Հայերեն" data-language-local-name="亞美尼亞文" class="interlanguage-link-target"><span>Հայերեն</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Perilaku_manusia" title="Perilaku manusia – 印尼文" lang="id" hreflang="id" data-title="Perilaku manusia" data-language-autonym="Bahasa Indonesia" data-language-local-name="印尼文" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-kk mw-list-item"><a href="https://kk.wikipedia.org/wiki/%D0%90%D0%B4%D0%B0%D0%BC%D0%BD%D1%8B%D2%A3_%D0%BC%D1%96%D0%BD%D0%B5%D0%B7-%D2%9B%D2%B1%D0%BB%D1%8B%D2%93%D1%8B" title="Адамның мінез-құлығы – 哈薩克文" lang="kk" hreflang="kk" data-title="Адамның мінез-құлығы" data-language-autonym="Қазақша" data-language-local-name="哈薩克文" class="interlanguage-link-target"><span>Қазақша</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EC%9D%B8%EA%B0%84_%ED%96%89%EB%8F%99" title="인간 행동 – 韓文" lang="ko" hreflang="ko" data-title="인간 행동" data-language-autonym="한국어" data-language-local-name="韓文" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Tingkah_laku_manusia" title="Tingkah laku manusia – 馬來文" lang="ms" hreflang="ms" data-title="Tingkah laku manusia" data-language-autonym="Bahasa Melayu" data-language-local-name="馬來文" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-sk mw-list-item"><a href="https://sk.wikipedia.org/wiki/Spr%C3%A1vanie_%C4%BEud%C3%AD" title="Správanie ľudí – 斯洛伐克文" lang="sk" hreflang="sk" data-title="Správanie ľudí" data-language-autonym="Slovenčina" data-language-local-name="斯洛伐克文" class="interlanguage-link-target"><span>Slovenčina</span></a></li><li class="interlanguage-link interwiki-sq mw-list-item"><a href="https://sq.wikipedia.org/wiki/Sjellja_njer%C3%ABzore" title="Sjellja njerëzore – 阿爾巴尼亞文" lang="sq" hreflang="sq" data-title="Sjellja njerëzore" data-language-autonym="Shqip" data-language-local-name="阿爾巴尼亞文" class="interlanguage-link-target"><span>Shqip</span></a></li><li class="interlanguage-link interwiki-sw mw-list-item"><a href="https://sw.wikipedia.org/wiki/Shughuli_za_binadamu" title="Shughuli za binadamu – 史瓦希里文" lang="sw" hreflang="sw" data-title="Shughuli za binadamu" data-language-autonym="Kiswahili" data-language-local-name="史瓦希里文" class="interlanguage-link-target"><span>Kiswahili</span></a></li><li class="interlanguage-link interwiki-th mw-list-item"><a href="https://th.wikipedia.org/wiki/%E0%B8%9E%E0%B8%A4%E0%B8%95%E0%B8%B4%E0%B8%81%E0%B8%A3%E0%B8%A3%E0%B8%A1%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8%A1%E0%B8%99%E0%B8%B8%E0%B8%A9%E0%B8%A2%E0%B9%8C" title="พฤติกรรมของมนุษย์ – 泰文" lang="th" hreflang="th" data-title="พฤติกรรมของมนุษย์" data-language-autonym="ไทย" data-language-local-name="泰文" class="interlanguage-link-target"><span>ไทย</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/%C4%B0nsan_davran%C4%B1%C5%9F%C4%B1" title="İnsan davranışı – 土耳其文" lang="tr" hreflang="tr" data-title="İnsan davranışı" data-language-autonym="Türkçe" data-language-local-name="土耳其文" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/%D0%9B%D1%8E%D0%B4%D1%81%D1%8C%D0%BA%D0%B0_%D0%BF%D0%BE%D0%B2%D0%B5%D0%B4%D1%96%D0%BD%D0%BA%D0%B0" title="Людська поведінка – 烏克蘭文" lang="uk" hreflang="uk" data-title="Людська поведінка" data-language-autonym="Українська" data-language-local-name="烏克蘭文" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-ur mw-list-item"><a href="https://ur.wikipedia.org/wiki/%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C_%D8%B3%D9%84%D9%88%DA%A9" title="انسانی سلوک – 烏都文" lang="ur" hreflang="ur" data-title="انسانی سلوک" data-language-autonym="اردو" data-language-local-name="烏都文" class="interlanguage-link-target"><span>اردو</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E4%BA%BA%E7%9A%84%E8%A1%8C%E4%B8%BA" title="人的行为 – 中文" lang="zh" hreflang="zh" data-title="人的行为" data-language-autonym="中文" data-language-local-name="中文" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q3769299#sitelinks-wikipedia" title="改跨語言拎" class="wbc-editpage">改拎</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="空間名"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/%E4%BA%BA%E9%A1%9E%E8%A1%8C%E7%82%BA" title="睇吓內容頁[c]" accesskey="c"><span>文章</span></a></li><li id="ca-talk" class="new vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Talk:%E4%BA%BA%E9%A1%9E%E8%A1%8C%E7%82%BA&action=edit&redlink=1" rel="discussion" class="new" title="關於內容頁嘅討論 (無呢版)[t]" accesskey="t"><span>討論</span></a></li> </ul> </div> </div> <div id="vector-variants-dropdown" class="vector-dropdown emptyPortlet" > <input type="checkbox" id="vector-variants-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-variants-dropdown" class="vector-dropdown-checkbox " aria-label="改語言變體" > <label id="vector-variants-dropdown-label" for="vector-variants-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">粵語</span> </label> <div class="vector-dropdown-content"> <div id="p-variants" class="vector-menu mw-portlet mw-portlet-variants emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> </div> </div> </nav> </div> <div id="right-navigation" class="vector-collapsible"> <nav aria-label="外觀"> <div id="p-views" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-views" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-view" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/%E4%BA%BA%E9%A1%9E%E8%A1%8C%E7%82%BA"><span>閱</span></a></li><li id="ca-edit" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=%E4%BA%BA%E9%A1%9E%E8%A1%8C%E7%82%BA&action=edit" title="改呢版嘅代碼[e]" accesskey="e"><span>改</span></a></li><li id="ca-history" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=%E4%BA%BA%E9%A1%9E%E8%A1%8C%E7%82%BA&action=history" title="呢一頁之前嘅修訂[h]" accesskey="h"><span>睇返紀錄</span></a></li> </ul> </div> </div> </nav> <nav class="vector-page-tools-landmark" aria-label="頁面工具"> <div id="vector-page-tools-dropdown" class="vector-dropdown vector-page-tools-dropdown" > <input type="checkbox" id="vector-page-tools-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-tools-dropdown" class="vector-dropdown-checkbox " aria-label="架撐" > <label id="vector-page-tools-dropdown-label" for="vector-page-tools-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">架撐</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-tools-unpinned-container" class="vector-unpinned-container"> <div id="vector-page-tools" class="vector-page-tools vector-pinnable-element"> <div class="vector-pinnable-header vector-page-tools-pinnable-header 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href="/wiki/%E4%BA%BA%E9%A1%9E%E8%A1%8C%E7%82%BA"><span>閱</span></a></li><li id="ca-more-edit" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=%E4%BA%BA%E9%A1%9E%E8%A1%8C%E7%82%BA&action=edit" title="改呢版嘅代碼[e]" accesskey="e"><span>改</span></a></li><li id="ca-more-history" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=%E4%BA%BA%E9%A1%9E%E8%A1%8C%E7%82%BA&action=history"><span>睇返紀錄</span></a></li> </ul> </div> </div> <div id="p-tb" class="vector-menu mw-portlet mw-portlet-tb" > <div class="vector-menu-heading"> 基本 </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-whatlinkshere" class="mw-list-item"><a href="/wiki/Special:%E9%82%8A%E5%BA%A6%E9%8F%88%E5%8E%BB%E5%91%A2%E7%89%88/%E4%BA%BA%E9%A1%9E%E8%A1%8C%E7%82%BA" title="列出所有連接過嚟呢度嘅頁面[j]" accesskey="j"><span>有乜連過嚟</span></a></li><li id="t-recentchangeslinked" class="mw-list-item"><a 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aria-label="頁面工具"> <div id="vector-page-tools-pinned-container" class="vector-pinned-container"> </div> </nav> <nav class="vector-appearance-landmark" aria-label="閱讀設定"> <div id="vector-appearance-pinned-container" class="vector-pinned-container"> <div id="vector-appearance" class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">閱讀設定</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-appearance.pin">移去側欄</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-appearance.unpin">收埋</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">出自維基百科，自由嘅百科全書</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="yue" dir="ltr"><p><b>人類行為</b>（<a href="/wiki/%E8%8B%B1%E6%96%87" title="英文">英文</a>：<span lang="en">human behaviour</span>）係指<a href="/wiki/%E4%BA%BA%E9%A1%9E" class="mw-redirect" title="人類">人類</a>嘅<a href="/wiki/%E8%A1%8C%E7%82%BA" title="行為">行為</a>。<a href="/wiki/%E5%BF%83%E7%90%86%E5%AD%B8" title="心理學">心理學</a>有重點研究人類行為，而<a href="/wiki/%E5%8B%95%E7%89%A9%E8%A1%8C%E7%82%BA%E5%AD%B8" title="動物行為學">動物行為學</a>都有對呢方面著墨。 </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="消費行為"><span id=".E6.B6.88.E8.B2.BB.E8.A1.8C.E7.82.BA"></span>消費行為</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=%E4%BA%BA%E9%A1%9E%E8%A1%8C%E7%82%BA&action=edit&section=1" title="編輯小節: 消費行為"><span>編輯</span></a><span class="mw-editsection-bracket">]</span></span></div> <div role="note" class="hatnote">内文：<a href="/wiki/%E6%B6%88%E8%B2%BB%E8%A1%8C%E7%82%BA" class="mw-redirect" title="消費行為">消費行為</a></div> <div role="note" class="hatnote">睇埋：<a href="/wiki/%E5%B8%82%E5%A0%B4%E5%AD%B8" title="市場學">市場學</a>同<a href="/wiki/%E8%A1%8C%E7%82%BA%E7%B6%93%E6%BF%9F%E5%AD%B8" title="行為經濟學">行為經濟學</a></div> <p><a href="/wiki/%E6%B6%88%E8%B2%BB%E8%80%85%E8%A1%8C%E7%82%BA" title="消費者行為">消費者行為</a>係一種<a class="mw-selflink selflink">人類先會展現</a>嘅行為，定義係指<sup id="cite_ref-kardes2014_1-0" class="reference"><a href="#cite_note-kardes2014-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup class="reference" style="white-space:nowrap;">:p. 7-8</sup>： </p> <table align="center" style="border-collapse:collapse; border-style:none; background-color:transparent; margin: 5px auto;" class="cquote"> <tbody><tr> <td valign="top" style="width:20px; color:#B2B7F2; font-size:40px; font-family:Elephant,'Times New Roman',serif; font-weight:bold; text-align:left; padding:10px 10px;">「 </td> <td><div style="display: table-cell; text-align: left; padding: 1em; vertical-align: middle;">原版英文："... all activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities."<br /> <a href="/wiki/%E7%B2%B5%E6%96%87" title="粵文">粵文</a>翻譯：（消費者行為係）... 一切同<a href="/wiki/%E8%B2%A8%E5%93%81" class="mw-redirect" title="貨品">貨品</a>同<a href="/wiki/%E6%9C%8D%E5%8B%99" title="服務">服務</a>嘅<a href="/wiki/%E8%B2%B7%E5%98%A2" class="mw-redirect" title="買嘢">購買</a>、使用同掉棄有關聯嘅活動，包括<a href="/wiki/%E6%B6%88%E8%B2%BB%E8%80%85" title="消費者">消費者</a>喺呢啲活動前或後嘅<a href="/wiki/%E6%83%85%E7%B7%92" class="mw-redirect" title="情緒">情緒</a>、<a href="/wiki/%E5%BF%83%E7%90%86" class="mw-redirect" title="心理">心靈</a>同埋行為反應。</div> </td> <td valign="bottom" style="width:20px; color:#B2B7F2; font-size:40px; font-family:Elephant,'Times New Roman',serif; font-weight:bold; text-align:right; padding:10px 10px;">」 </td></tr></tbody></table> <p>消費者行為建基於<a href="/wiki/%E6%B6%88%E8%B2%BB" title="消費">消費</a>（consumption）嘅概念。喺嚴格嘅<a href="/wiki/%E7%B6%93%E6%BF%9F%E5%AD%B8" title="經濟學">經濟學</a>上，消費係指「運用手上資源獲取即時<a href="/wiki/%E6%95%88%E7%9B%8A" class="mw-redirect" title="效益">效益</a>嘅舉動」：想像家陣有個人攞住啲<a href="/wiki/%E9%8C%A2" title="錢">錢</a>（手上資源），佢行入一間<a href="/wiki/%E9%BA%AA%E5%8C%85%E9%8B%AA" title="麪包鋪">麪包鋪</a>度畀錢買咗件<a href="/wiki/%E8%8A%9D%E5%A3%AB%E8%9B%8B%E7%B3%95" title="芝士蛋糕">芝士蛋糕</a>，件芝士蛋糕佢可以即刻食落肚滿足食慾（即時效益）－噉嘅行為就係所謂嘅消費；消費嘅相對係<a href="/wiki/%E6%8A%95%E8%B3%87" title="投資">投資</a>－投資係「消耗手上嘅資源，以求喺將來得到更多嘅資源」嘅舉動，例如想像有個人使錢（消耗手上資源）買<a href="/wiki/%E8%82%A1%E7%A5%A8" title="股票">股票</a>，預隻股票第時會升值，令佢第時可以賣走啲股票圖利（將來利益）但冇話滿足到啲乜即時性質嘅慾望<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup>。 </p> <figure class="mw-halign-center" typeof="mw:File/Thumb"><a href="/wiki/File:Fa_Yuen_Street,_Mong_Kok,_Hongkong_2.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/4/42/Fa_Yuen_Street%2C_Mong_Kok%2C_Hongkong_2.jpg/450px-Fa_Yuen_Street%2C_Mong_Kok%2C_Hongkong_2.jpg" decoding="async" width="450" height="300" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/42/Fa_Yuen_Street%2C_Mong_Kok%2C_Hongkong_2.jpg/675px-Fa_Yuen_Street%2C_Mong_Kok%2C_Hongkong_2.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/42/Fa_Yuen_Street%2C_Mong_Kok%2C_Hongkong_2.jpg/900px-Fa_Yuen_Street%2C_Mong_Kok%2C_Hongkong_2.jpg 2x" data-file-width="5184" data-file-height="3456" /></a><figcaption>2017 年<a href="/wiki/%E9%A6%99%E6%B8%AF" title="香港">香港</a>一條好多<a href="/wiki/%E8%88%96%E9%A0%AD" class="mw-redirect" title="舖頭">舖頭</a>嘅街；有好多<a href="/wiki/%E6%B6%88%E8%B2%BB%E8%80%85" title="消費者">消費者</a>喺度<a href="/wiki/%E8%A1%8C%E8%A1%97%E8%B2%B7%E5%98%A2" title="行街買嘢">行街買嘢</a>－展現緊消費行為。</figcaption></figure> <p>消費嘅過程會涉及好多認知同情緒變化，例如<sup id="cite_ref-kardes2014_1-1" class="reference"><a href="#cite_note-kardes2014-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup>： </p> <ul><li><a href="/wiki/%E8%B2%B7%E5%98%A2" class="mw-redirect" title="買嘢">買嘢</a>嘅舉動本質上就起碼會涉及<a href="/wiki/%E6%B1%BA%E7%AD%96" title="決策">決策</a>－例如想像個人有幾樣嘢想買，但唔夠錢買嗮啲嘢，噉佢就有必要喺腦海入面衡量每樣嘢對佢幾有價值，揀對佢最重要嗰樣嚟買<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup>；</li> <li>「將買咗嘅嘢攞去用」好多時會或多或少噉引起情緒變化－例如想像個人買咗件芝士蛋糕，佢食件蛋糕嗰陣正路會得到<a href="/wiki/%E5%BF%AB%E6%84%9F" title="快感">快感</a>，呢股快感會受咩因素影響呢<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup>？</li> <li>「買返嚟嘅嘢用完，要攞去抌」嘅過程又會涉及某啲行為－例如想像個人食完件芝士蛋糕要抌咗啲包裝紙佢，佢有幾大<a href="/wiki/%E6%A9%9F%E7%8E%87" class="mw-redirect" title="機率">機率</a>會肯規規矩矩噉將啲包裝紙抌落<a href="/wiki/%E5%9E%83%E5%9C%BE%E6%A1%B6" title="垃圾桶">垃圾桶</a>呢？有乜因素會影響呢個機率呢<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup>？</li></ul> <p><a href="/wiki/%E6%B6%88%E8%B2%BB%E8%80%85%E5%BF%83%E7%90%86%E5%AD%B8" class="mw-redirect" title="消費者心理學">消費者心理學</a>（consumer psychology）就係專研究消費者行為嘅學問。呢門學問結合<a href="/wiki/%E7%87%9F%E9%8A%B7%E5%AD%B8" class="mw-redirect" title="營銷學">營銷學</a>同<a href="/wiki/%E5%BF%83%E7%90%86%E5%AD%B8" title="心理學">心理學</a>，目的係想運用心理學知識理解消費者行為，仲會想靠研究所得嘅知識幫<a href="/wiki/%E4%BC%81%E6%A5%AD" title="企業">企業</a>手做營銷上嘅決策，甚至幫政府手制定<a href="/wiki/%E6%94%BF%E7%AD%96" title="政策">政策</a>，左右人嘅消費行為<sup id="cite_ref-kardes2014_1-2" class="reference"><a href="#cite_note-kardes2014-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup class="reference" style="white-space:nowrap;">:Ch. 1</sup>。 </p> <div class="mw-heading mw-heading2"><h2 id="健康行為"><span id=".E5.81.A5.E5.BA.B7.E8.A1.8C.E7.82.BA"></span>健康行為</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=%E4%BA%BA%E9%A1%9E%E8%A1%8C%E7%82%BA&action=edit&section=2" title="編輯小節: 健康行為"><span>編輯</span></a><span class="mw-editsection-bracket">]</span></span></div> <div role="note" class="hatnote">内文：<a href="/wiki/%E5%81%A5%E5%BA%B7%E8%A1%8C%E7%82%BA" class="mw-redirect" title="健康行為">健康行為</a></div> <p><a href="/wiki/%E5%81%A5%E5%BA%B7%E5%BF%83%E7%90%86%E5%AD%B8" title="健康心理學">健康心理學</a>係<a href="/wiki/%E5%BF%83%E7%90%86%E5%AD%B8" title="心理學">心理學</a>一門，專門將心理學上嘅概念用落<a href="/wiki/%E9%86%AB%E7%99%82" class="mw-redirect" title="醫療">醫療</a><a href="/wiki/%E5%81%A5%E5%BA%B7" title="健康">健康</a>相關工作上；健康心理學其中一個最多人關注嘅課題，就係要<a href="/wiki/%E5%BF%83%E7%90%86%E5%B9%B2%E9%A0%90" title="心理干預">點樣鼓勵</a>健康行為，即係<sup id="cite_ref-Tanton2015_7-0" class="reference"><a href="#cite_note-Tanton2015-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup>－ </p> <table align="center" style="border-collapse:collapse; border-style:none; background-color:transparent; margin: 5px auto;" class="cquote"> <tbody><tr> <td valign="top" style="width:20px; color:#B2B7F2; font-size:40px; font-family:Elephant,'Times New Roman',serif; font-weight:bold; text-align:left; padding:10px 10px;">「 </td> <td><div style="display: table-cell; text-align: left; padding: 1em; vertical-align: middle;"><center>點樣<a href="/wiki/%E5%BF%83%E7%90%86%E5%B9%B2%E9%A0%90" title="心理干預">改變啲人嘅行為</a>，令佢哋做多啲對健康有利嘅行為（例如食<a href="/wiki/%E8%94%AC%E8%8F%9C" class="mw-redirect" title="蔬菜">蔬菜</a>同<a href="/wiki/%E7%94%9F%E6%9E%9C" title="生果">生果</a>），同令佢哋做少啲對健康有害嘅行為（例如<a href="/wiki/%E9%A3%9F%E7%85%99" class="mw-redirect" title="食煙">食煙</a>）呢？</center></div> </td> <td valign="bottom" style="width:20px; color:#B2B7F2; font-size:40px; font-family:Elephant,'Times New Roman',serif; font-weight:bold; text-align:right; padding:10px 10px;">」 </td></tr></tbody></table> <style data-mw-deduplicate="TemplateStyles:r1242160">.mw-parser-output .gallery-mod{background:transparent;margin-top:0.5em}.mw-parser-output .gallery-mod-center{margin-left:auto;margin-right:auto}.mw-parser-output .gallery-mod-title{text-align:center;font-weight:bold}.mw-parser-output .gallery-mod-box{float:left;border-collapse:collapse;margin:3px}.mw-parser-output .gallery-mod-box .thumb{border:1px solid #ccc;background-color:#F8F8F8;padding:0;text-align:center}.mw-parser-output tr.gallery-mod-text{vertical-align:top}.mw-parser-output tr.gallery-mod-text .core{display:block;font-size:small;padding:0}.mw-parser-output .gallery-mod-text .caption{line-height:1.25em;padding:6px 6px 1px 6px;margin:0;border:none;border-width:0}.mw-parser-output .gallery-mod-footer{text-align:right;font-size:80%;line-height:1em}</style><table class="gallery-mod gallery-mod-center"><tbody><tr><th class="gallery-mod-title">多種對健康有重大影響嘅行為</th></tr><tr><td><table class="gallery-mod-box" style="width:320px"><tbody><tr><td class="thumb" style="height:200px"><figure class="mw-halign-center" typeof="mw:File"><a href="/wiki/File:Peach_Salad_(7623705344).jpg" class="mw-file-description" title="食蔬菜同生果"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/8/8e/Peach_Salad_%287623705344%29.jpg/272px-Peach_Salad_%287623705344%29.jpg" decoding="async" width="272" height="180" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/8e/Peach_Salad_%287623705344%29.jpg/408px-Peach_Salad_%287623705344%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/8e/Peach_Salad_%287623705344%29.jpg/544px-Peach_Salad_%287623705344%29.jpg 2x" data-file-width="4928" data-file-height="3264" /></a><figcaption><center>食蔬菜同生果</center></figcaption></figure></td></tr><tr class="gallery-mod-text"><td class="core"><div class="caption" style="min-height:3.1em;width:307px"><center>食蔬菜同生果</center> </div></td></tr></tbody></table><table class="gallery-mod-box" style="width:320px"><tbody><tr><td class="thumb" style="height:200px"><figure class="mw-halign-center" typeof="mw:File"><a href="/wiki/File:Smoking_Photography.jpg" class="mw-file-description" title="食煙"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/c/c4/Smoking_Photography.jpg/113px-Smoking_Photography.jpg" decoding="async" width="113" height="180" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c4/Smoking_Photography.jpg/169px-Smoking_Photography.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/c4/Smoking_Photography.jpg/225px-Smoking_Photography.jpg 2x" data-file-width="1621" data-file-height="2588" /></a><figcaption><center>食煙</center></figcaption></figure></td></tr><tr class="gallery-mod-text"><td class="core"><div class="caption" style="min-height:3.1em;width:307px"><center>食煙</center> </div></td></tr></tbody></table><table class="gallery-mod-box" style="width:320px"><tbody><tr><td class="thumb" style="height:200px"><figure class="mw-halign-center" typeof="mw:File"><a href="/wiki/File:Jimmy_Carter_jogging.jpg" class="mw-file-description" title="運動"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/ba/Jimmy_Carter_jogging.jpg/123px-Jimmy_Carter_jogging.jpg" decoding="async" width="123" height="180" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/ba/Jimmy_Carter_jogging.jpg/184px-Jimmy_Carter_jogging.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/ba/Jimmy_Carter_jogging.jpg/245px-Jimmy_Carter_jogging.jpg 2x" data-file-width="409" data-file-height="600" /></a><figcaption><center>運動</center></figcaption></figure></td></tr><tr class="gallery-mod-text"><td class="core"><div class="caption" style="min-height:3.1em;width:307px"><center>運動</center> </div></td></tr></tbody></table></td></tr></tbody></table> <div class="mw-heading mw-heading2"><h2 id="文獻"><span id=".E6.96.87.E7.8D.BB"></span>文獻</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=%E4%BA%BA%E9%A1%9E%E8%A1%8C%E7%82%BA&action=edit&section=3" title="編輯小節: 文獻"><span>編輯</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>Davis, R., Campbell, R., Hildon, Z., Hobbs, L., & Michie, S. (2015). Theories of behaviour and behaviour change across the social and behavioural sciences: a scoping review. <i>Health psychology review</i>, 9(3), 323-344.</li></ul> <div class="mw-heading mw-heading2"><h2 id="引咗"><span id=".E5.BC.95.E5.92.97"></span>引咗</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=%E4%BA%BA%E9%A1%9E%E8%A1%8C%E7%82%BA&action=edit&section=4" title="編輯小節: 引咗"><span>編輯</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r2020813">.mw-parser-output .reflist{font-size:90%;margin-bottom:0.5em;list-style-type:decimal}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width"> <ol class="references"> <li id="cite_note-kardes2014-1"><span class="mw-cite-backlink">↑ <sup><a href="#cite_ref-kardes2014_1-0">1.0</a></sup> <sup><a href="#cite_ref-kardes2014_1-1">1.1</a></sup> <sup><a href="#cite_ref-kardes2014_1-2">1.2</a></sup></span> <span class="reference-text">Kardes, F., Cronley, M., & Cline, T. (2014). <i>Consumer behavior</i>. Cengage Learning.</span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><a href="#cite_ref-2">↑</a></span> <span class="reference-text">Black, John; Hashimzade, Nigar; Myles, Gareth (2009). <i>A Dictionary of Economics</i> (3 ed.). Oxford University Press.</span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><a href="#cite_ref-3">↑</a></span> <span class="reference-text">Hoyer, W. D., MacInnis, D. J., & Pieters, R. (2012). <i>Consumer behavior</i>. Cengage Learning.</span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><a href="#cite_ref-4">↑</a></span> <span class="reference-text">Hall, A., Towers, N., & Shaw, D. R. (2017). Understanding how millennial shoppers decide what to buy: Digitally connected unseen journeys. <i>International Journal of Retail & Distribution Management</i>.</span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><a href="#cite_ref-5">↑</a></span> <span class="reference-text">Kringelbach, M. L. (2015). The pleasure of food: underlying brain mechanisms of eating and other pleasures. <i>Flavour</i>, 4(1), 1-12.</span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><a href="#cite_ref-6">↑</a></span> <span class="reference-text">Robinson, S. N. (1976). Littering behavior in public places. <i>Environment and Behavior</i>, 8(3), 363-384.</span> </li> <li id="cite_note-Tanton2015-7"><span class="mw-cite-backlink"><a href="#cite_ref-Tanton2015_7-0">↑</a></span> <span class="reference-text">Tanton, J., Dodd, L. J., Woodfield, L., & Mabhala, M. (2015). Eating behaviours of British university students: A cluster analysis on a neglected issue. <i>Advances in preventive medicine</i>, 2015.</span> </li> <li id="cite_note-8"><span class="mw-cite-backlink"><a href="#cite_ref-8">↑</a></span> <span class="reference-text">Rayward, A. T., Duncan, M. J., Brown, W. J., Plotnikoff, R. C., & Burton, N. W. (2017). <a rel="nofollow" class="external text" href="https://www.sciencedirect.com/science/article/pii/S0378512217301081">A cross-sectional cluster analysis of the combined association of physical activity and sleep with sociodemographic and health characteristics in mid-aged and older adults</a>. <i>Maturitas</i>, 102, 56-61.</span> </li> </ol></div> <div role="navigation" class="navbox" aria-labelledby="心理學（saai6_ko1）各領域" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="3"><div class="plainlinks hlist navbar mini"><ul><li class="nv-view"><a href="/wiki/Template:%E5%BF%83%E7%90%86%E5%AD%B8" title="Template:心理學"><abbr title="去睇呢個模" style=";;background:none transparent;border:none;-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none; padding:0;">睇</abbr></a></li><li class="nv-talk"><a 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href="/wiki/%E8%A1%8C%E7%82%BA" title="行為">行為</a>（<a class="mw-selflink selflink">人類行為</a>）、<a href="/wiki/%E8%AA%8D%E7%9F%A5" title="認知">認知</a>同<a href="/wiki/%E6%83%85%E6%84%9F" title="情感">情感</a>嘅<a href="/wiki/%E7%A7%91%E5%AD%B8%E7%A0%94%E7%A9%B6" class="mw-redirect" title="科學研究">科學研究</a></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">研究方法</th><td class="navbox-list navbox-odd" style="text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px"><div style="padding:0em 0.25em"> <ul><li><a href="/wiki/%E5%BF%83%E7%90%86%E5%AD%B8%E5%93%B2%E5%AD%B8" title="心理學哲學">心理學哲學</a></li> <li><a href="/wiki/%E5%8B%95%E7%89%A9%E8%A9%A6%E9%A9%97" title="動物試驗">動物試驗</a></li> <li><a href="/wiki/%E7%A5%9E%E7%B6%93%E9%80%A0%E5%BD%B1" title="神經造影">神經造影</a></li> <li><span class="ilh-all" data-orig-title="行為表觀遺傳學" data-lang-code="en" data-lang-name="英文" data-foreign-title="Behavioral epigenetics"><span class="ilh-page"><a href="/w/index.php?title=%E8%A1%8C%E7%82%BA%E8%A1%A8%E8%A7%80%E9%81%BA%E5%82%B3%E5%AD%B8&action=edit&redlink=1" class="new" title="行為表觀遺傳學 (無呢版)">行為表觀遺傳學</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英文</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/Behavioral_epigenetics" class="extiw" title="en:Behavioral epigenetics"><span lang="en" dir="auto">Behavioral epigenetics</span></a></span>）</span></span></li> <li><a href="/wiki/%E4%BA%BA%E9%A1%9E%E7%A0%94%E7%A9%B6" title="人類研究">人類研究</a></li> <li><a href="/wiki/%E5%BF%83%E7%90%86%E5%AF%A6%E9%A9%97" class="mw-redirect" title="心理實驗">實驗</a>同<a href="/wiki/%E8%A7%80%E5%AF%9F%E7%A0%94%E7%A9%B6" title="觀察研究">觀察</a></li> <li><a href="/wiki/%E5%BF%83%E7%90%86%E6%B8%AC%E9%87%8F%E5%AD%B8" title="心理測量學">心理測量</a> <ul><li><a href="/wiki/%E5%BF%83%E7%90%86%E6%B8%AC%E9%A9%97" title="心理測驗">心理測驗</a></li></ul></li></ul> <ul><li><a href="/wiki/%E6%AA%94%E6%A1%88%E7%A0%94%E7%A9%B6" title="檔案研究">檔案研究</a></li> <li><a href="/wiki/%E7%A4%BE%E6%9C%83%E7%B5%B1%E8%A8%88%E8%AA%BF%E6%9F%A5" title="社會統計調查">社會統計調查</a></li> <li><a href="/wiki/%E5%80%8B%E6%A1%88%E7%A0%94%E7%A9%B6" title="個案研究">個案研究</a></li> <li><a href="/wiki/%E9%9D%A2%E8%A9%A6%E7%A0%94%E7%A9%B6" title="面試研究">面試研究</a></li> <li><a href="/wiki/%E5%85%A7%E5%AE%B9%E5%88%86%E6%9E%90" title="內容分析">內容分析</a></li> <li><a href="/wiki/%E5%BF%83%E7%90%86%E5%B9%B2%E9%A0%90" title="心理干預">干預</a></li> <li><a href="/wiki/%E5%AE%9A%E9%87%8F%E7%A0%94%E7%A9%B6" title="定量研究">定量研究</a>同<a href="/wiki/%E5%AE%9A%E6%80%A7%E7%A0%94%E7%A9%B6" title="定性研究">定性研究</a></li></ul> </div></td><td class="navbox-image" rowspan="4" style="width:1px;padding:0px 0px 0px 2px"><div><span typeof="mw:File"><a href="/wiki/File:Mental_Health_-_The_Noun_Project.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/2/27/Mental_Health_-_The_Noun_Project.svg/100px-Mental_Health_-_The_Noun_Project.svg.png" decoding="async" 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title="實驗心理學">實驗心理學</a></li> <li><a href="/wiki/%E8%A8%88%E9%87%8F%E5%BF%83%E7%90%86%E5%AD%B8" title="計量心理學">計量心理學</a></li> <li><a href="/wiki/%E6%95%B8%E7%90%86%E5%BF%83%E7%90%86%E5%AD%B8" title="數理心理學">數理心理學</a></li> <li><a href="/wiki/%E8%A1%8C%E7%82%BA%E7%A7%91%E5%AD%B8" title="行為科學">行為科學</a> <ul><li><a href="/wiki/%E5%8B%95%E7%89%A9%E8%A1%8C%E7%82%BA%E5%AD%B8" title="動物行為學">動物行為學</a></li> <li><a href="/wiki/%E8%A1%8C%E7%82%BA%E9%81%BA%E5%82%B3%E5%AD%B8" title="行為遺傳學">行為遺傳學</a></li> <li><a href="/wiki/%E8%A1%8C%E7%82%BA%E4%B8%BB%E7%BE%A9" title="行為主義">行為主義</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;padding-left:0em;padding-right:0em;"><div style="padding:0em 0.75em;"><a href="/wiki/%E8%AA%8D%E7%9F%A5%E7%A7%91%E5%AD%B8" title="認知科學">認知科學</a></div></th><td class="navbox-list navbox-odd" style="text-align:left;border-left-width:2px;border-left-style:solid;width:100%;padding:0px"><div style="padding:0em 0.25em"> <ul><li><a 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