Lösungen für Gesellschaft, Ernährung & Energie: BurdaForward auf der DLD Munich

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background-position: center top !important;"></div> <section class="content-section no-hero article-details"> <div class="container-fluid articles-container"> <div class="row no-gutters"> <div class="col-sm-10 offset-sm-1 article-category-media"><a class="article-category article-color mb-3 mt-3 d-block" href="/news/category/media"> Media</a> <h1 class="mb-5">Lösungen für Gesellschaft, Ernährung & Energie: BurdaForward auf der DLD Munich</h1> <div class="d-md-flex justify-content-between"> <div class="article-details-info d-flex"><img src="/files/_processed_/1/f/csm_Sara1_quadrat_bearbeitet_9ad3f86b7d.jpg" class="article-author-img"> <div class="align-self-center">am <strong>15. Januar 2024</strong><br> von <strong><a href="#author-info" class="article-author-link js-scroll-trigger" data-additional-offset="25">Sara Kiesler</a></strong></div> </div> <div class="article-tags align-self-center mt-3 mt-dm-0"><a class="article-tag" href="/news/tag/sustainability"><span class="article-hash">#</span>sustainability</a></div> </div> <hr></div> </div> <div class="row no-gutters"> <div class="col-sm-10 order-sm-2 article-category-media"> <p><strong>In Zeiten großer Herausforderungen und technologischer Innovationen setzte die DLD 2024 unter dem Motto "Dare to know!" vergangene Woche ein Zeichen für optimistische und konstruktive Lösungsvorschläge für gesellschaftliche Problemstellungen. BurdaForward war mit dabei.</strong></p> <h3 class="article-headline">Florian Festl appelliert: "Wir müssen konstruktiver werden!"</h3> <p>Im Panel "Dare to Share!" diskutierte FOCUS-online-Chefredakteur Florian Festl an Tag zwei der DLD 2024 gemeinsam mit Alexandra Borchardt von <i>Advisor&Researcher</i>, Daniel Koller von <i>Seven.One Ad Factory/flutwein</i>, Sebastian Stricker von <i>ShareTheMeal/share</i> und Nele Würzbach über konstruktive Ideen für soziale Lösungen.</p> <p>“Wir leben in superemotionalen Zeiten”, begann Festl. Das Problem der Aufstände, die wir ganz aktuell in Deutschland sehen, sei, <strong>dass wir nicht über Lösungen sprechen</strong>. Einfach nur gegen etwas zu sein, sei nicht hilfreich. Und so dürfe man als auch Medium nicht zu negativ sein. "Wir müssen konstruktiver werden", appellierte er.</p> <p>Alexandra Borchardt bestätigte: “Es ist die <strong>Aufgabe von Journalisten, so viele Menschen wie möglich dazu zu bringen, ihr Verhalten zu ändern</strong>.” Dabei hob sie auch die Vorbildfunktion von Journalisten hervor. Immer mehr Menschen würden sich von Nachrichten abwenden – Grund Nummer eins dafür: Dinge würden nicht gut genug erklärt. “Das wird einfacher mit der Hilfe von KI.” Und dann müsse man <strong>Lösungen verbreiten</strong>, um die Menschen zu einer Veränderung zu bewegen.</p> <p>Auf die Frage, wie Künstliche Intelligenz, den Journalismus verändern wird, antwortete Florian Festl: “Aus meiner Sicht ist <strong>KI eine “Informationsbombe”</strong>, die die Wahrheit zerstören könnte. Aber es kann auch die Lügen, die Falschinformationen zerstören - es hängt davon ab, wie wir KI einsetzen.”</p> <p><a href="https://youtu.be/LDrvR23nO0Y" target="_blank" rel="noreferrer noopener">Das Panel als Video gibt's hier.</a> </p> <h3 class="article-headline">Spotlight on Superfoods: Über die Zukunft der Ernährung mit Linda Hinz</h3> <p>Linda Hinz, Co-Founder <i>News to be good</i>, sprach passend zur Mittagszeit mit Alexander Gerfer von <i>Würth Elektronik</i> und Martin Havers von <i>Agile Solutions</i> über Superfoods. Linda eröffnete mit den Worten: “2024 gibt es immer noch Menschen auf dieser Welt, die Hunger leiden. Das ist etwas, das wir nicht akzeptieren sollten.”</p> <p>Als eine mögliche Lösung brachten die beiden Panel-Teilnehmer Anschauungsmaterial mit: <strong>Mikro-Algen</strong> in transparenten, mit Wasser gefüllten Behältern könnten<strong> ein Weg sein, wie man in Zukunft Nahrung anbauen kann</strong>. Dabei werden <strong>Technologie und Biologie zusammengebracht</strong>, um das Wachstum der Pflanzen zu erhöhen. Der Anbau ist 365 Tage im Jahr möglich - es sei wichtig, das <strong>Bewusstsein für diese neuen Arten von Anbau</strong> zu erhöhen, und der Welt zu zeigen, wie man die Menschheit in Zukunft mit Lebensmitteln versorgen kann.</p> <div class="justified-gallery" id="gallery-container-863"> <div><img src="/files/_processed_/6/e/csm_DLD_Efahrer_f12b46c802.jpg" class="d-block w-100"></div> <div><img src="/files/_processed_/3/4/csm_DLD_Makrus_Hoellmueller_d7304000b9.png" class="d-block w-100"></div> <div><img src="/files/_processed_/f/0/csm_DLD_Flo_Festl_6604f262a7.jpg" class="d-block w-100"></div> </div> <p><a href="https://youtu.be/3azBBw7kDW8" target="_blank" rel="noreferrer noopener">Das Gespräch im Video.</a> </p> <h3 class="article-headline">Markus Höllmüller zum Potenzial von grüner Energie</h3> <p>Veränderungen seien notwendig, denn grüne Energie würde jetzt besonders gebraucht - so eröffnete Markus Höllmüller, Director EFAHRER.com, am Samstag Vormittag das Panel zum Thema "Green Energy: Business Opportunities & Challendes Ahead" mit Bastian Gierull von <i>Octopus Energy</i>, Sarah Müller von <i>Zolar</i> und Sophia Rödiger von <i>1KOMMA5°</i>. </p> <p>Diagramme zeigten zunächst anschaulich, welches <strong>Potenzial in grüner Energie</strong> in Deutschland liegt. So bergen <strong>Solarsysteme und Wärmepumpen deutlich mehr Chancen</strong> als die Systeme, die aktuell überwiegend installiert sind. Sophie Rödiger ist außerdem überzeugt, dass Öl und Gas im Preis steigen werden, und <strong>saubere Energie immer die günstigste Alternative</strong> sein wird. Mit der Digitalisierung könnten auch Arbeitskosten reduziert werden, beispielsweise durch den Einsatz von Künstlicher Intelligenz zur Lenkung des holistischen Energiesystems. </p> <p>Auch Sarah Müller ist sich sicher: Dem Klima zu helfen, koste erst einmal Geld, aber über intelligente Finanzierung werden die Maßnahmen bezahlbar. <strong>Es lohne sich, in grüne Energie zu investieren.</strong></p> <p><a href="https://youtu.be/SzNs2zYWInY" target="_blank" rel="noreferrer noopener">Und hier geht's zum Video des Panels.</a> </p> <div class="justified-gallery" id="gallery-container-864"> <div><img src="/files/_processed_/f/b/csm_DLD_Dare-to-know_051bfca90f.png" class="d-block w-100"></div> <div><img src="/files/images/Corporate_Blog/2024_01_DLD/DLD_Atmo.png" class="d-block w-100"></div> <div><img src="/files/_processed_/f/e/csm_DLD_Lara_Hinz_26a4fe84de.jpg" class="d-block w-100"></div> <div><img src="/files/_processed_/4/1/csm_DLD_Conference_58755a4519.jpg" class="d-block w-100"></div> <div><img src="/files/_processed_/9/6/csm_DLD_Stage_45ddeb8351.jpg" class="d-block w-100"></div> </div> <div class="article-author-info d-sm-flex" id="author-info"> <div><img src="/files/_processed_/1/f/csm_Sara1_quadrat_bearbeitet_28492b0abd.jpg" class="article-author-img"></div> <div> <h4 style="font-weight: bold">Sara Kiesler</h4> <h5>BurdaForward Communications</h5> <p>Ich mag es, Geschichten zu erzählen. Beispielsweise rund um die Arbeitswelt bei BurdaForward - denn ich kümmere mich um die interne Kommunikation und unsere Events. Meine Freizeit verbringe ich mit meinem Hund, oder je nach Jahreszeit auch auf dem SUP und auf Skiern. Hauptsache in der Natur! Am liebsten in den wunderschönen bayerischen Alpen und meiner geliebten Heimat, dem Schwarzwald.</p> </div> </div> </div> <div class="col-sm-1 order-sm-1"> <div id="article-share-buttons" class="text-center d-flex flex-sm-column justify-content-center"><a href="https://www.facebook.com/sharer.php?u=https%3A%2F%2Fwww.burda-forward.de%2Fnews%2Floesungen-fuer-gesellschaft-ernaehrung-energie-burdaforward-auf-der-dld-munich-24" target="_blank" style="font-size: 27px;" class="me-3 me-sm-0 mb-sm-3"><i class="fa-brands fa-facebook-f"></i></a><a href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.burda-forward.de%2Fnews%2Floesungen-fuer-gesellschaft-ernaehrung-energie-burdaforward-auf-der-dld-munich-24" target="_blank" style="font-size: 27px;" class="me-3 me-sm-0 mb-sm-3"><i class="fa-brands fa-x-twitter"></i></a><a 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