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We've been able to offer a more simplified booking process to continue offering quality service to our customers, which is our guiding principle.” - Jamal, Founder and CEO of Vift" property="og:description"/><meta content="https://cdn.prod.website-files.com/643e15786c3c1ff52f75bd0d/644149a5da3180cea78e41de_preview.jpeg" property="og:image"/><meta content="How Vift grew their taxi business through digitising with ATOM Mobility" property="twitter:title"/><meta content="“Using ATOM Mobility's platform, we were able to open up our taxi business to an entirely different target market – younger people. We've been able to offer a more simplified booking process to continue offering quality service to our customers, which is our guiding principle.” - Jamal, Founder and CEO of Vift" property="twitter:description"/><meta content="https://cdn.prod.website-files.com/643e15786c3c1ff52f75bd0d/644149a5da3180cea78e41de_preview.jpeg" property="twitter:image"/><meta property="og:type" content="website"/><meta content="summary_large_image" name="twitter:card"/><meta content="width=device-width, initial-scale=1" name="viewport"/><link href="https://cdn.prod.website-files.com/643b7fb453620a82f9cd7a61/css/atom-mobility.webflow.27a0cab0f.min.css" rel="stylesheet" type="text/css"/><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/643b7fb453620a82f9cd7a61/645029b7b3851887add3006a_Favicon.png" rel="shortcut icon" type="image/x-icon"/><link href="https://cdn.prod.website-files.com/643b7fb453620a82f9cd7a61/645029bcd5dc7ccbdb2586e9_Webclip.png" rel="apple-touch-icon"/><link href="https://www.atommobility.com/blog/case-study-how-vift-grew-with-atom-mobility" rel="canonical"/><style> /* @media screen and (min-width:992px){ .content-group { opacity: 0; 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Cars, vans, trucks, rickshaws, boats and more.</p></div></a></div></div></div></div><div id="w-node-a2cd995a-ab35-f757-17c3-bf448d876752-b4c6068b" class="menu_sidebar"><div class="hide-tablet"><div class="subtitle">More</div></div><div class="menu_list"><a href="/vehicles" class="nav-link_group w-inline-block"><div class="nav-link_text-group"><div class="text-weight-bold">Vehicle marketplace</div><p class="text-size-small">Looking for a fleet for your vehicle-sharing business? Get access to sharing-ready vehicles provided by leading manufacturers all in one place.<br/></p></div></a></div></div></div></div></nav></div><div data-hover="true" data-delay="0" class="dropdown-wrap w-dropdown"><div class="dropdown-toggle w-dropdown-toggle"><div class="nav-link">Features</div><div class="dropdown-icon w-embed"><svg width="100%" height="100%" viewBox="0 0 11 6" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M10.3727 0.152625C10.1809 -0.0459829 9.86436 -0.0514761 9.66575 0.140357L5.51926 4.2869L1.37272 0.140418C1.17899 -0.0467153 0.871803 -0.0467153 0.678016 0.140418C0.479408 0.332252 0.473915 0.64878 0.665748 0.847389L5.16575 5.34739C5.25938 5.44132 5.38663 5.49406 5.51926 5.49387C5.65189 5.494 5.77909 5.44132 5.87272 5.34739L10.3727 0.847389C10.5599 0.653602 10.5599 0.346412 10.3727 0.152625Z" fill="currentColor"/> </svg></div></div><nav class="dropdown w-dropdown-list"><div class="container dropdown-container"><div class="dropdown-inner"><div id="w-node-d49136e7-7c11-5572-49cb-8b32fbabd970-b4c6068b" class="menu_3-col"><div id="w-node-d49136e7-7c11-5572-49cb-8b32fbabd971-b4c6068b" class="hide-tablet"><div class="subtitle">CORE features</div></div><div id="w-node-_9b09ac1d-224c-111a-0760-ce9d03535500-b4c6068b" class="nav_features-collection w-dyn-list"><div role="list" class="menu_3-col w-dyn-items"><div role="listitem" class="w-dyn-item"><a id="w-node-ffbc1eb3-2652-0bdc-32c8-b785bf3b803a-b4c6068b" href="/top-features/rider-app" class="nav-link_group w-inline-block"><div class="nav-link_text-group"><div class="text-weight-bold">Rider app</div><p class="text-size-small text-style-2lines">Customized and easy-to-use native mobile applications (iOS and Android) with beautiful interface</p></div></a></div><div role="listitem" class="w-dyn-item"><a id="w-node-ffbc1eb3-2652-0bdc-32c8-b785bf3b803a-b4c6068b" href="/top-features/dashboard" class="nav-link_group w-inline-block"><div class="nav-link_text-group"><div class="text-weight-bold">Dashboard</div><p class="text-size-small text-style-2lines">Real-time fleet data, CRM system, fleet management, zones & geofencing, pricing and more</p></div></a></div><div role="listitem" class="w-dyn-item"><a id="w-node-ffbc1eb3-2652-0bdc-32c8-b785bf3b803a-b4c6068b" href="/top-features/operator-app" class="nav-link_group w-inline-block"><div class="nav-link_text-group"><div class="text-weight-bold">Operator app</div><p class="text-size-small text-style-2lines">Easy in app navigation & routing, bulk vehicle edit, smart task distribution engine, notes and more</p></div></a></div><div role="listitem" class="w-dyn-item"><a id="w-node-ffbc1eb3-2652-0bdc-32c8-b785bf3b803a-b4c6068b" href="/top-features/driver-app" class="nav-link_group w-inline-block"><div class="nav-link_text-group"><div class="text-weight-bold">Driver app</div><p class="text-size-small text-style-2lines">Receive ride requests, automated dispatch, easy in-app navigation and more</p></div></a></div><div role="listitem" class="w-dyn-item"><a id="w-node-ffbc1eb3-2652-0bdc-32c8-b785bf3b803a-b4c6068b" href="/top-features/payments" class="nav-link_group w-inline-block"><div class="nav-link_text-group"><div class="text-weight-bold">Payments</div><p class="text-size-small text-style-2lines">Integrated with Stripe, Adyen, PayPal, Apple Pay, Google Pay, Klarna, Checkout, Hyperpay, Bambora, Swedbank, Concord, Kushki, Flutterwave, Expressbank, PUMB, Klix and more</p></div></a></div><div role="listitem" class="w-dyn-item"><a id="w-node-ffbc1eb3-2652-0bdc-32c8-b785bf3b803a-b4c6068b" href="/top-features/connectivity" class="nav-link_group w-inline-block"><div class="nav-link_text-group"><div class="text-weight-bold">Connectivity</div><p class="text-size-small text-style-2lines">Hardware agnostic, full remote control of the vehicle, integrations with telematics systems and more</p></div></a></div><div role="listitem" class="w-dyn-item"><a 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We've been able to offer a more simplified booking process to continue offering quality service to our customers, which is our guiding principle.” - </strong>Jamal, Founder and CEO of Vift</p><p><strong>Experience in the taxi business:</strong> 6 years<br/><strong>Country:</strong> Sweden<br/><strong>Web page:</strong> <a href="https://viftmobility.com">https://viftmobility.com</a><br/><strong>App store: </strong><a href="https://apps.apple.com/vn/app/vift/id1631027113">https://apps.apple.com/vn/app/vift/id1631027113</a><br/><strong>Google Play:</strong> <a href="https://play.google.com/store/apps/details?id=vift.app">https://play.google.com/store/apps/details?id=vift.app</a></p><p>As engineering students in the Swedish city of Örebro, just west of Stockholm, the Zindi brothers saw market demand and decided to launch their own taxi company. Starting six years ago, the business has grown to account for 8% of the local taxi market, attracting a higher-end clientele. </p><p>One year ago, founder and CEO Jamal Zindi was looking for opportunities to further grow his business. At the time, Vift operated as a classical taxi company – based on receiving phone calls and dispatching drivers. By using the ATOM Mobility platform, he was able to launch his own dedicated mobile app, which clients could use to directly order and pay for their taxis. </p><p>The effect of digitising his business was immediate – Jamal shares that they have received a considerable boost to business, as it opens the door to a new target audience. He shares that human behaviour regarding booking has changed. Many young people don't like picking up the phone to make a taxi booking, or people sitting in meetings aren't able to make a call. Having an app to offer makes all the difference.</p><figure class="w-richtext-align-center w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/643e15786c3c1ff52f75bd0d/67449ca1d3716f50891c2173_67449c965692f53bd83145c6_Vift%2520ride-hail%2520app.png" loading="lazy" alt=""/></div></figure><h2>Quality as a North Star</h2><p>Jamal shares that throughout all of his journey as an entrepreneur, his guiding principle has always been to offer the best possible quality to clients. </p><p>“In the services sector, it's not about who offers it cheaper, it's who serves their clients better. We offer better cars, better drivers, better customer experience. If you do it better, people will be willing to pay a premium,” explains Jamal.</p><p>In the early days, Vift's differentiating factor was an improved experience. They, and their drivers, were from an academic background. They were younger than most taxi drivers in Örebro at the time, which Jamal considered an advantage. They were able to bring an improved customer experience to their clients, which was appreciated. </p><p>They aren't in a hurry to expand in size or geography. Jamal emphasises that they're looking to build a solid foundation and only then expand upon that.</p><p>“We don't want to start with too many cars. Our strategy is to build up the business in stages. Because if the foundation is strong, you will not fall. Once you have a system in place, it's easier to go to other cities.”</p><p>Vift has its own fleet of cars, and, using the ATOM Mobility platform, it can now onboard other drivers onto its platform. Though they're not in a hurry – they're establishing quality first and then will look beyond their borders.</p><h2>Locally-owned as a key differentiator</h2><p>The city of Örebro does not lack in its fair share of taxi sharing apps. They have Bolt, Uber, and others. But what Vift can offer and Uber can't, is hyper-local customer service – both for drivers and for end-customers.</p><p>“There are Bolt and Uber, they drive very cheaply. But the management and owners are not in Sweden. So if you have a question, you won't receive a response that fully understands your situation. People appreciate that we're from Sweden, that they can contact us, and that they can receive a response in their own language,” comments Jamal.</p><p>Using their competitive advantage, they believe that in just 2 years, they will be the biggest company in Örebro. And after that, they'll replicate their experience in other cities, still based on quality-over-quantity.</p><h2>The secret to surviving in the taxi business – thinking 10 years ahead</h2><p>One thing that sets Vift apart from traditional taxi services is their future-oriented mindset. Jamal shares that when making business decisions, he thinks about what will be relevant in 5-10 years' time. This way, he's able to stay ahead of the competition, and relevant to his customers.</p><p>One way this comes across is in the vehicles they choose. </p><p>“Right now, all of our cars are hybrid. But very soon we'll be switching to a fully electric vehicle fleet. It's the better choice – for business, for the environment. That is where mobility is heading, and that's where we have to be as well.”</p><p>When asked about his tips for other entrepreneurs looking to start their own taxi business, Jamal stays true to his values:</p><p>“Constant development. Professional standards. Work with the heart. Quality is what matters. Consider the future – if you only do things for today, then you'll fall down.” </p><p>Through working together, Vift has significantly increased its demand and revenue. Laying the strong foundation for digital services, Vift can now continue to build out the business and reach its goals of dominating the local market and expanding past its borders.</p><p><strong>Learn more about ATOM Mobility ride-hailing and taxi platform here:</strong> <a href="https://ride.atommobility.com/">https://ride.atommobility.com</a></p></div></div></div><div id="w-node-_2398739b-9c7c-9eda-7110-23279e5991dc-576268c7" class="sticky-content"><div class="content-group"><div class="fs-socialshare_wrapper"><div class="text-weight-bold">Share this:</div><a fs-socialshare-element="twitter" href="#" class="fs-socialshare_link w-inline-block"><div class="fs-socialshare_icon w-embed"><svg aria-hidden="true" role="img" fill=currentColor xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 28"><title>Twitter icon</title><path d="M23.953 4.57a10 10 0 01-2.825.775 4.958 4.958 0 002.163-2.723c-.951.555-2.005.959-3.127 1.184a4.92 4.92 0 00-8.384 4.482C7.69 8.095 4.067 6.13 1.64 3.162a4.822 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id="w-node-_8afcb60c-71b0-da1a-184e-7a08d437dacf-576268c7" href="/why-atom" class="button small white w-button">Why ATOM Mobility?</a><a id="w-node-_3693e7a5-3bf4-9644-4ad3-274b368edacd-576268c7" href="/demo" class="button small w-button">Request your demo</a></div></div></div></div></div></div></section></div><section fs-cmsload-element="scroll-anchor" fs-cmsfilter-element="scroll-anchor" class="section background-color-grey"><div class="container medium"><div class="section-content"><div id="w-node-_8893c076-80bc-a236-b8d2-71d0779ba92b-576268c7" class="content-group horizontal spread"><h2 class="w-condition-invisible">Related posts</h2><h2>More case studies</h2><a href="/blog" class="button small white w-condition-invisible w-button">View all</a><a href="/customers" class="button small white w-button">View all case studies</a></div></div></div><div class="container"><div class="section-content"><div id="w-node-f2c65d86-a903-3818-b119-0ef90d13408c-576268c7" class="content-group"><div fs-cmsfilter-element="list" fs-cmsload-element="list" fs-cmsload-mode="pagination" class="filter-grid-collection w-dyn-list"><div id="test" role="list" class="auto-flex post-grid w-dyn-items"><div sw-read-time="item" role="listitem" class="auto-flex-item large w-dyn-item"><a href="/blog/driving-change-with-fair-how-a-small-platform-is-redefining-the-taxi-industry-in-sweden" class="post-link white w-inline-block"><div class="category-tag absolute">Case study</div><img src="https://cdn.prod.website-files.com/643e15786c3c1ff52f75bd0d/6776a9c5a4c2c3f553bb5653_Fair%20ride-hail%20platformScreenshot%202024-12-11%20at%2009.51.01%20(1).png" loading="lazy" alt="Driving change with Fair: How a small platform is redefining the taxi industry in Sweden" sizes="(max-width: 767px) 90vw, (max-width: 991px) 43vw, 39vw" srcset="https://cdn.prod.website-files.com/643e15786c3c1ff52f75bd0d/6776a9c5a4c2c3f553bb5653_Fair%20ride-hail%20platformScreenshot%202024-12-11%20at%2009.51.01%20(1)-p-500.png 500w, https://cdn.prod.website-files.com/643e15786c3c1ff52f75bd0d/6776a9c5a4c2c3f553bb5653_Fair%20ride-hail%20platformScreenshot%202024-12-11%20at%2009.51.01%20(1)-p-800.png 800w, https://cdn.prod.website-files.com/643e15786c3c1ff52f75bd0d/6776a9c5a4c2c3f553bb5653_Fair%20ride-hail%20platformScreenshot%202024-12-11%20at%2009.51.01%20(1)-p-1080.png 1080w, https://cdn.prod.website-files.com/643e15786c3c1ff52f75bd0d/6776a9c5a4c2c3f553bb5653_Fair%20ride-hail%20platformScreenshot%202024-12-11%20at%2009.51.01%20(1).png 1231w" class="post-card_image"/><div class="post-card_bottom"><div class="content-group full-height"><div fs-cmsfilter-field="name" class="heading-style-h4">Driving change with Fair: How a small platform is redefining the taxi industry in Sweden</div><p fs-cmsfilter-field="description" class="text-style-3lines">The story of the ride-hailing service Fair, which focuses on driver empowerment, begins with a series of driver-led protests in Sweden a few years ago. Fast forward to now, the company operates in several cities and hundreds of drivers.</p><div class="group-horizontal post-card_info"><div class="post-info-group"><div class="text-weight-bold">January 2, 2025</div><div><span sw-read-time="display"> </span> min. read</div></div><div class="button-group is-center"><div id="w-node-f2c65d86-a903-3818-b119-0ef90d13409f-576268c7" class="button arrow-button no-fill">Read post</div></div></div></div></div></a><div sw-read-time="content" class="hide w-richtext"><p>The ride-hailing industry has revolutionized urban mobility, but not without its challenges. While consumers enjoy affordable rides and seamless booking experiences, drivers often shoulder the challenges of the trade-off. In Sweden, where the cost of living is high, many drivers working for major ride-hailing platforms like Uber and Bolt have faced increasingly difficult conditions, from lower earnings per trip to rigid and punitive policies. We got in touch with Samual Nygren, Co-Founder of Fair, to discuss how a driver-first ride-hailing platform has emerged as a beacon of change.</p><p>‍</p><p><strong>Launch date: </strong>June 2023</p><p><strong>Country:</strong> Sweden</p><p><strong>App downloads: </strong>More than 20 000</p><p><strong>App rating:</strong> 4.9/5</p><p><strong>Web page:</strong> <a href="https://fairtaxi.se/" target="_blank">https://fairtaxi.se</a></p><p><strong>App Store: </strong><a href="https://apps.apple.com/se/app/fair-taxi/id6450279161" target="_blank">https://apps.apple.com/se/app/fair-taxi/id6450279161</a></p><p><strong>Google Play: </strong><a href="https://play.google.com/store/apps/details?id=fair.app" target="_blank">https://play.google.com/store/apps/details?id=fair.app</a></p><p>‍</p><p><strong>The origins of Fair: A movement born from protests<br/></strong>Fair’s story begins with a series of driver-led protests in Sweden a few years ago. Disillusioned by shrinking incomes and unfair practices, drivers took to the streets of Stockholm, blocking traffic with their cars and holding up signs to demand change. Among them was a group seeking to create a nonprofit organization to advocate for better conditions. The founders of Fair became involved through a personal connection, seeing the drivers' struggles firsthand and recognizing an opportunity to support their cause.<br/>Initially approached to help develop a website for the organization, Fair’s founders quickly saw an opportunity to go beyond advocacy and create something actionable: a competitive, driver-focused ride-hailing service. This marked the birth of Fair, a platform designed not just to offer rides but to redefine what fairness looks like in the gig economy.</p><figure class="w-richtext-align-center w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/643e15786c3c1ff52f75bd0d/6776af03567eb7c14ca212a1_6776ac049c350e211800ba6a_Fair%2520ride-hail%2520platformScreenshot%25202024-12-11%2520at%252009.34.28%2520(1).png" loading="lazy" alt=""/></div><figcaption>Samual Nygren, Co-Founder of Fair</figcaption></figure><p>‍<strong>A fairer model: Drivers in the driver’s seat<br/></strong>At its core, Fair operates on the principle of empowerment. Unlike traditional platforms where drivers often feel like disposable assets, Fair positions drivers as majority stakeholders in the company. This means they have a say in how the platform operates and directly benefit from its success. Key features of Fair’s model include:<br/><strong>- Lower platform fees:</strong> By keeping fees as low as possible, Fair ensures drivers retain a larger share of their earnings.<br/><strong>- Generous terms:</strong> Unlike major platforms where declining too many ride requests can result in penalties or even bans, Fair’s policies are designed to accommodate the realities of drivers’ lives.<br/><strong>- Nonprofit principles:</strong> Fair’s nonprofit orientation underscores its commitment to prioritizing drivers over profits.<br/>This model has resonated deeply with drivers in Stockholm, where Fair first launched. With the success of its pilot, the company is now expanding into smaller cities across Sweden, taking its mission of fairness to a broader audience.</p><p><strong>Beyond rides: Advocating for labor rights<br/></strong>Fair’s mission extends beyond providing a ride-hailing service. It aims to shine a spotlight on the working conditions that gig economy workers face – not just in ride-hailing but also in food delivery and other sectors. Historically, Sweden has been a stronghold for labor rights and fair pay, but the gig economy’s precarious working conditions have exposed gaps in this framework.<br/>By raising awareness and leading by example, Fair seeks to spark a broader conversation about fairness in the gig economy. Its success could pave the way for similar initiatives in other industries and countries.</p><figure class="w-richtext-align-center w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/643e15786c3c1ff52f75bd0d/6776af03567eb7c14ca2129d_6776ac3b303c65dc99c35790_Fair%2520ride-hail%2520platformScreenshot%25202024-12-11%2520at%252009.35.03%2520(1).png" loading="lazy" alt=""/></div></figure><p>‍<strong>Partnering with ATOM Mobility: A platform built for change<br/></strong>Fair’s innovative approach is supported by its partnership with ATOM Mobility, a technology platform that powers mobility businesses around the globe. Through this collaboration, Fair has been able to focus on what matters most – supporting drivers and redefining fairness – while leveraging ATOM Mobility’s expertise to handle the technical complexities of running a ride-hailing service.<br/><a href="https://www.atommobility.com/products/ride-hailing" target="_blank">ATOM Mobility</a> provides the infrastructure that allows Fair to offer seamless booking experiences for users and operational efficiency for drivers. This partnership ensures that Fair’s resources are directed toward growth and advocacy, rather than reinventing the wheel technologically. By working together, Fair and ATOM Mobility demonstrate how technology and purpose-driven businesses can create lasting impact in the gig economy.</p><p><strong>Looking ahead: Building a fairer future<br/></strong>While Fair is still growing, its impact is already evident. By putting drivers first and demonstrating that fairness and profitability can coexist, Fair is challenging the status quo of the gig economy. The platform’s expansion into smaller cities and its growing driver community are testaments to the demand for a more equitable alternative.<br/>As Fair continues to scale, it stands as a powerful example of how even small players can drive meaningful change. With its driver-first principles and commitment to fairness, Fair isn’t just a ride-hailing platform – it’s a movement.</p></div></div><div sw-read-time="item" role="listitem" class="auto-flex-item large w-dyn-item"><a href="/blog/making-corporate-travel-cool-again-the-story-of-mobeo" class="post-link white w-inline-block"><div class="category-tag absolute">Case study</div><img src="https://cdn.prod.website-files.com/643e15786c3c1ff52f75bd0d/66bb7b7036f61be426f418bb_mobeo%20share%20corporate%20app%20(1)%20(1).png" loading="lazy" alt="Making corporate travel cool again: the story of MOBEO" sizes="(max-width: 767px) 90vw, (max-width: 991px) 43vw, 39vw" srcset="https://cdn.prod.website-files.com/643e15786c3c1ff52f75bd0d/66bb7b7036f61be426f418bb_mobeo%20share%20corporate%20app%20(1)%20(1)-p-500.png 500w, https://cdn.prod.website-files.com/643e15786c3c1ff52f75bd0d/66bb7b7036f61be426f418bb_mobeo%20share%20corporate%20app%20(1)%20(1)-p-800.png 800w, https://cdn.prod.website-files.com/643e15786c3c1ff52f75bd0d/66bb7b7036f61be426f418bb_mobeo%20share%20corporate%20app%20(1)%20(1)-p-1080.png 1080w, https://cdn.prod.website-files.com/643e15786c3c1ff52f75bd0d/66bb7b7036f61be426f418bb_mobeo%20share%20corporate%20app%20(1)%20(1)-p-1600.png 1600w, https://cdn.prod.website-files.com/643e15786c3c1ff52f75bd0d/66bb7b7036f61be426f418bb_mobeo%20share%20corporate%20app%20(1)%20(1)-p-2000.png 2000w, https://cdn.prod.website-files.com/643e15786c3c1ff52f75bd0d/66bb7b7036f61be426f418bb_mobeo%20share%20corporate%20app%20(1)%20(1)-p-2600.png 2600w, https://cdn.prod.website-files.com/643e15786c3c1ff52f75bd0d/66bb7b7036f61be426f418bb_mobeo%20share%20corporate%20app%20(1)%20(1)-p-3200.png 3200w, https://cdn.prod.website-files.com/643e15786c3c1ff52f75bd0d/66bb7b7036f61be426f418bb_mobeo%20share%20corporate%20app%20(1)%20(1).png 4032w" class="post-card_image"/><div class="post-card_bottom"><div class="content-group full-height"><div fs-cmsfilter-field="name" class="heading-style-h4">Making corporate travel cool again: the story of MOBEO</div><p fs-cmsfilter-field="description" class="text-style-3lines">In big cities, employees often want to avoid traffic and parking hassles, preferring an easier way to commute. Luckily, there are people ready to take on the challenge. Meet MOBEO – an innovative Spanish company that is not only transforming how we get around but also making corporate travel more exciting.</p><div class="group-horizontal post-card_info"><div class="post-info-group"><div class="text-weight-bold">August 13, 2024</div><div><span sw-read-time="display"> </span> min. read</div></div><div class="button-group is-center"><div id="w-node-f2c65d86-a903-3818-b119-0ef90d13409f-576268c7" class="button arrow-button no-fill">Read post</div></div></div></div></div></a><div sw-read-time="content" class="hide w-richtext"><p>In big cities, employees often want to avoid traffic and parking hassles, preferring an easier way to commute. Luckily, there are people ready to take on the challenge. Meet MOBEO – an innovative Spanish company that is not only transforming how we get around but also making corporate travel more exciting.</p><p>We caught up with<strong> Álvaro Ventura, CEO of MOBEO,</strong> to get the inside scoop on how his company is creating corporate fleets and shaking up the world of business travel with a help from Atom Mobility.</p><p><strong>Launch date:</strong> November 2023<br/>‍<strong>Country:</strong> Spain<br/>‍<strong>Web page: </strong><a href="https://mobeosharing.com/" target="_blank">https://mobeosharing.com</a><br/><strong>App Store: </strong><a href="https://apps.apple.com/us/app/mobeoshare/id6469049276" target="_blank">https://apps.apple.com/us/app/mobeoshare/id6469049276</a><strong><br/>Google Play: </strong><a href="https://play.google.com/store/apps/details?id=mobeoshare.app&hl=en_AU" target="_blank">https://play.google.com/store/apps/details?id=mobeoshare.app&hl=en_AU<br/>‍</a><strong>Fleet: </strong>bicycles (incl. conventional, hybrid, mountain, electric bikes), pedal karts, and bicycles<br/>for people with reduced mobility.</p><h3>From two wheels to many</h3><p>With 12 years of experience in the tourism industry, the MOBEO team identified an opportunity to expand their business by leveraging resources from their existing projects. This vision led to the creation of <a href="http://MOBEOsharing.com" target="_blank">MOBEOsharing.com</a>, a platform designed to meet the growing demand for employee transportation services. Their ambitious goal? To become the leading provider of shared private fleets for European businesses within five years.</p><p>MOBEO’s journey began with a <strong>self-funded investment of 70,000 euros</strong>, which laid a strong foundation for their operations. However, the team quickly recognized that additional capital would be essential for rapid expansion. They are now actively seeking investments to accelerate their entry into the European market and to help achieve their bold vision.</p><h3>What makes MOBEO special</h3><p>MOBEO’s mission goes beyond simply providing vehicles; they aim to transform how companies approach transportation. MOBEO works closely with clients to run campaigns that encourage employees to adopt greener travel options instead of relying on cars. Their comprehensive services include digital awareness campaigns, personalized commuting routes, and team-building events focused on sustainable transportation.</p><p>As Ventura, a key figure in MOBEO, explains, “Some clients go all-in with our full package, while others might just want us to handle the wheels. It’s like a buffet—take what you need!”. This flexibility allows MOBEO to cater to companies of all sizes and budgets, making them a preferred choice for businesses looking to modernize their transportation strategies.</p><p>On the software side, MOBEO relies on ATOM Mobility's <a href="https://www.atommobility.com/use-cases/corporate-car-rental-software" target="_blank">digital rental solution</a>, which provides MOBEO users (employees of companies that MOBEO partners with) the opportunity to create an account in the MOBEO app, upload their employee ID card (allowing the MOBEO team to verify that the individual is indeed employed by the specific company), and, once verified, gain access and pre-book vehicles for upcoming rides. The MOBEO app also features a calendar function, enabling users to schedule future bookings as needed. At the end of the month, MOBEO bills partners based on the usage of vehicles by their employees. All vehicle monitoring, unlocking, and locking are automatically managed by the ATOM Mobility platform. It’s that simple.</p><h3>Targeting clients</h3><p>MOBEO is strategically expanding its presence by focusing on large companies with offices in major Spanish cities such as Madrid, Barcelona, Zaragoza, Valencia, and Seville. These cities are particularly well-suited for introducing shared mobility solutions due to their large employee bases and the strong demand for sustainable transport options. On average, an employee takes a vehicle for 1-2 days and rides 10-40 km per booking.</p><h3>Partnering with ATOM Mobility</h3><p>In 2019, MOBEO began with a small software provider that met their initial needs but lacked the capacity for growth. Recognizing the need for a more robust solution, MOBEO partnered with ATOM Mobility—a decision that proved pivotal for scaling their operations.</p><p><a href="https://www.atommobility.com/" target="_blank">ATOM Mobility</a>, a leader in shared mobility software solutions, is known for its comprehensive platform and exceptional customer service. Their software empowers businesses like MOBEO to manage fleets efficiently, offer seamless user experiences, and scale operations smoothly. MOBEO frequently encountered positive feedback about ATOM Mobility during hardware discussions, prompting them to explore and eventually adopt ATOM Mobility's services.</p><p>This partnership has been instrumental in MOBEO’s success, providing them with the tools and support necessary to expand and innovate in the competitive European market.</p><figure style="max-width:1300px" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/643e15786c3c1ff52f75bd0d/66bb7bd701fe35eed93e2b1e_64b571eed33b93867bfbc2b9_Highlight%25205%2520Image%2520(Digital%2520Rental).webp" loading="lazy" alt=""/></div></figure><h3>Advice for aspiring entrepreneurs: Be ready!</h3><p>For those looking to enter the shared mobility sector, Ventura offers sage advice: “This industry is going places, but it’s not a walk in the park. Good financial planning is key because regulatory changes are like a rollercoaster ride—you’ve got to hang on and adapt quickly.”</p><h3>The future of success</h3><p>MOBEO is setting new standards for corporate mobility, thanks to their innovative approach and strategic partnership with ATOM Mobility. Together, they are on track to revolutionize how businesses manage transportation in Spain.</p><p>As MOBEO continues to pioneer advancements in corporate mobility, their collaboration with ATOM Mobility remains a cornerstone of their success. 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