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Moose Toys - Wikipedia

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.infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org">Moose Toys</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Moose_Toys_logo.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/5/50/Moose_Toys_logo.png/220px-Moose_Toys_logo.png" decoding="async" width="220" height="220" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/5/50/Moose_Toys_logo.png 1.5x" data-file-width="225" data-file-height="225" /></a></span><div class="infobox-caption">Logo of Moose Toys, used since 2014</div></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category">Private company</td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"><ul><li>Toys</li><li>Entertainment</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">1985<span class="noprint">&#59;&#32;39&#160;years ago</span><span style="display:none">&#160;(<span class="bday dtstart published updated">1985</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent">Brian Hamersfeld</td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data label"><a href="/wiki/Cheltenham,_Victoria" title="Cheltenham, Victoria">Cheltenham</a>, <div class="ib-company-locality locality"><a href="/wiki/Melbourne" title="Melbourne">Melbourne</a></div>, <div class="ib-company-country country-name">Australia</div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">Worldwide</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li>Paul Solomon</li><li><a href="/wiki/Manny_Stul" title="Manny Stul">Manny Stul</a> (Chief Executive)</li><li>Jacqui Tobias (Director of Girl's Products)</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a href="/wiki/Real_Littles_Shopkins" title="Real Littles Shopkins">Real Littles Shopkins</a></li><li><a href="/wiki/The_Trash_Pack" class="mw-redirect" title="The Trash Pack">The Trash Pack</a></li><li><a href="/wiki/Bindeez" title="Bindeez">Bindeez</a></li><li><a href="/wiki/Mighty_Beanz" title="Mighty Beanz">Mighty Beanz</a></li><li><a href="/wiki/Disney_Crossy_Road" class="mw-redirect" title="Disney Crossy Road">Disney Crossy Road</a></li><li><a href="/wiki/Betty_Spaghetty" title="Betty Spaghetty">Betty Spaghetty</a></li><li><a href="/wiki/Hyper_Toss" class="mw-redirect" title="Hyper Toss">Hyper Toss</a></li><li><a href="/wiki/MrBeast_Lab" title="MrBeast Lab">MrBeast Lab</a></li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Revenue</th><td class="infobox-data">$1 billion</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of employees</div></th><td class="infobox-data">600+</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="http://www.moosetoys.com">www<wbr />.moosetoys<wbr />.com</a></span></td></tr></tbody></table> <p><b>Moose Toys</b>, also known as <b>Moose Enterprises</b> or <b>The Moose Group</b>, is an Australian-owned toy design, development, and distribution company founded in 1985 by Brian Hamersfeld. The company is headquartered <a href="/wiki/Cheltenham,_Victoria" title="Cheltenham, Victoria">Cheltenham, Victoria</a>, Australia, has over 600 staff, and distributes to over 50 countries. They are most known for their collectable minifigure toy lines "<a href="/wiki/The_Trash_Pack" class="mw-redirect" title="The Trash Pack">The Trash Pack</a>" and "<a href="/wiki/Shopkins" class="mw-redirect" title="Shopkins">Shopkins</a>", and their associated francises. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Moose_Toys&amp;action=edit&amp;section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 1985, Moose Toys was founded by Brian Hamersfeld.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup> In 2001, Moose was acquired by Chief Executives <a href="/wiki/Manny_Stul" title="Manny Stul">Manny Stul</a>, Jacqui Tobias, and Paul Solomon.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">&#91;<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (October 2024)">citation needed</span></a></i>&#93;</sup> In 2011, Paul Solomon began an effort to distribute Moose Toys products directly into US retail, ending its distributor license with Canadian toy company <a href="/wiki/Spin_Master" title="Spin Master">Spin Master</a>.<sup id="cite_ref-Bailey_2-0" class="reference"><a href="#cite_note-Bailey-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup> The move allowed for greater profit to be made after the successful launch of the collectible minifigure toy line called "<a href="/wiki/Trash_Pack" title="Trash Pack">Trash Pack</a>" in the same year.<sup id="cite_ref-Bailey_2-1" class="reference"><a href="#cite_note-Bailey-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup> Three years later in 2014, Moose Toys launched the <a href="/wiki/Shopkins" class="mw-redirect" title="Shopkins">Shopkins</a> toy line, which later grew into a franchise in later years with spin-offs and other merchandise, accompanied by a change in main office to their current location in <a href="/wiki/Cheltenham" title="Cheltenham">Cheltenham</a>, and a change in logo design.<sup id="cite_ref-www.heraldsun.com.au_3-0" class="reference"><a href="#cite_note-www.heraldsun.com.au-3"><span class="cite-bracket">&#91;</span>3<span class="cite-bracket">&#93;</span></a></sup> These two successful ventures helped Moose Toys revenue from the 2000s to 2015 grow from $10 million to more than $900 million.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">&#91;</span>4<span class="cite-bracket">&#93;</span></a></sup> </p><p>In 2015, at the 15th annual <a href="/wiki/Toy_Industry_Association" class="mw-redirect" title="Toy Industry Association">Toy Industry Association</a>'s Toy of the Year (TOTY) Awards ceremony, Moose Toys' Shopkins Small Mart was awarded the '2015 Girl Toy of the Year'.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup> In 2016, Moose was recognized as Toy Vendor of the year in the US by <a href="/wiki/Toys_R_Us" class="mw-redirect" title="Toys R Us">Toys R Us</a>, Target, and Walmart,<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup> CEO Manny Stul also won the EY World Entrepreneur Year Award, and was the first Australian to do so.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">&#91;</span>7<span class="cite-bracket">&#93;</span></a></sup> Shopkins also won the girl toy of the year award at the 16th annual Toy Industry Association's Toy of the Year Awards for the second time.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">&#91;</span>8<span class="cite-bracket">&#93;</span></a></sup> In 2017, Manny Stul was inducted into the Australian Toy Industry Hall of Fame.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">&#91;</span>9<span class="cite-bracket">&#93;</span></a></sup> </p><p>In 2018, Moose Toys acquired Worlds Apart as part of a European expansion,<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">&#91;</span>10<span class="cite-bracket">&#93;</span></a></sup> followed by the company entering the preschool toy line with "Kindi Kids", a <a href="/wiki/Shopkins" class="mw-redirect" title="Shopkins">Shopkins</a> spin-off which features the popular Shoppies line of dolls as preschoolers, the following year.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">&#91;</span>11<span class="cite-bracket">&#93;</span></a></sup> In 2021, Moose Toys was awarded with five wins at the Australian Toy Awards. Moose also expanded into the Canadian market with the launch of a hybrid direct distribution model for a strategic selection of new brands, including Akedo and Bluey.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">&#91;</span>12<span class="cite-bracket">&#93;</span></a></sup> In 2023, Moose Toys took home four awards at the Australian Toy Awards.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">&#91;</span>13<span class="cite-bracket">&#93;</span></a></sup> In 2024, Moose Toys began focusing on partnerships, signing at licensing deal with YouTuber <a href="/wiki/MrBeast" title="MrBeast">MrBeast</a> to make a toy line called <a href="/wiki/MrBeast_Lab" title="MrBeast Lab">MrBeast Lab</a>,<sup id="cite_ref-Gutelle_14-0" class="reference"><a href="#cite_note-Gutelle-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup> and one with <a href="/wiki/Glitch_Productions" title="Glitch Productions">Glitch Productions</a> to make a toy line for their online series <a href="/wiki/The_Amazing_Digital_Circus" title="The Amazing Digital Circus">The Amazing Digital Circus</a>.<sup id="cite_ref-ADS_15-0" class="reference"><a href="#cite_note-ADS-15"><span class="cite-bracket">&#91;</span>15<span class="cite-bracket">&#93;</span></a></sup> The company currently has over 600 staff, distributes to over 50 countries,<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup> and makes around $1 billion in revenue.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">&#91;</span>17<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Toy_lines">Toy lines</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Moose_Toys&amp;action=edit&amp;section=2" title="Edit section: Toy lines"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Moose Toys has also created, manufactured, and marketed toy brands across a number of categories: including action figure, plush, and dolls. Most have a collectible component and include a number of other products within the toy line. </p> <div class="mw-heading mw-heading3"><h3 id="Shopkins">Shopkins</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Moose_Toys&amp;action=edit&amp;section=3" title="Edit section: Shopkins"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Shopkins" class="mw-redirect" title="Shopkins">Shopkins</a></div> <p><a href="/wiki/Shopkins" class="mw-redirect" title="Shopkins">Shopkins</a> are a collectible line of figures based on earlier <a href="/wiki/The_Trash_Pack" class="mw-redirect" title="The Trash Pack">The Trash Pack</a> figures. The toys are miniature store item characters, with each Shopkins character given a name, hobby, hang out, and BFF, intended to create an emotional bond for the collector.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">&#91;</span>18<span class="cite-bracket">&#93;</span></a></sup> </p><p>Originally released in June 2014, by December 2015 over 115 million Shopkins had been sold worldwide. Due to the toy line's popularity, it expanded into a franchise including licensed merchandise and spin-offs for the toy line (notably the Shopkins Shoppies line of dolls, Happy Places in which people can decorate homes with Petkins furniture, Cutie Cars which are miniature Shopkins cars, Lil' Secrets, a line similar to <a href="/wiki/Polly_Pocket" title="Polly Pocket">Polly Pocket</a>, and Kindi Kids, a Shoppies-spin-off doll line for preschoolers).<sup id="cite_ref-:1_19-0" class="reference"><a href="#cite_note-:1-19"><span class="cite-bracket">&#91;</span>19<span class="cite-bracket">&#93;</span></a></sup> Paul Solomon credits his mother Jacqui Tobias, director of girls' products, for the idea of Shopkins.<sup id="cite_ref-www.heraldsun.com.au_3-1" class="reference"><a href="#cite_note-www.heraldsun.com.au-3"><span class="cite-bracket">&#91;</span>3<span class="cite-bracket">&#93;</span></a></sup> In December 2015, a one-of-kind glass Shopkin called Gemma Stone sold for $21,500 on <a href="/wiki/EBay" title="EBay">eBay</a>, with all proceeds going to the Toy Industry Foundation.<sup id="cite_ref-:1_19-1" class="reference"><a href="#cite_note-:1-19"><span class="cite-bracket">&#91;</span>19<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Animation">Animation</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Moose_Toys&amp;action=edit&amp;section=4" title="Edit section: Animation"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 2014, Moose partnered with Pixel Zoo to create Shopkins animated content, including the webisodes.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">&#91;</span>20<span class="cite-bracket">&#93;</span></a></sup> For the launch of Shopkins, a series of animated Webisodes were created for the ShopkinsWorld YouTube channel (now MooseTube Squad). There have been 85 released, along with 6 original music video clips, and has gained millions of views. WildBrain distributes Shopkins content on their channels (including the WildBrain - Cutie Cartoons channel) and, in 2016, has also been placed on Netflix<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">&#91;</span>21<span class="cite-bracket">&#93;</span></a></sup> amongst many other territorial stations globally. Moose also partnered with <a href="/wiki/Universal_Studios,_Inc." title="Universal Studios, Inc.">Universal Studios</a> to create three Shopkins movies.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">&#91;</span>22<span class="cite-bracket">&#93;</span></a></sup> In 2019, Moose also released a spin-off line of Shopkins intended for preschoolers, Kindi Kids, which was supported by a CGI animated series. In 2021, to promote the toys for Season 5, the brand was supported by a new-look 2D animated series for the series' 4th season.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">&#91;</span>23<span class="cite-bracket">&#93;</span></a></sup> </p><p>For their Trash Pack toy line, Moose also created Trash Pack cartoons which ended shortly near the end of the toy franchise in 2014.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">&#91;</span>24<span class="cite-bracket">&#93;</span></a></sup> In 2016, to promote The Trash Pack's sequel, The Grossery Gang, Moose has done Grossery Gang cartoons which continue to amass views on YouTube. This content includes three mini movies and more than 35 webisodes. The first Grossery Gang animated mini movie was released on 28 July 2017 on YouTube to promote Series 3 of the toy franchise.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">&#91;</span>25<span class="cite-bracket">&#93;</span></a></sup> </p><p>In 2018, Moose released a digital-first series to support the launch of Treasure X, a 2D series which continued for three years on YouTube.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">&#91;</span>26<span class="cite-bracket">&#93;</span></a></sup> In 2019, Moose launched more animated content for their Goo Jit Zu toy line, which gained over 120 million views on the five mini movies that have followed by November 2021. The content has since also been placed on Netflix in English, French, and German, amongst other distribution platforms.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">&#91;</span>27<span class="cite-bracket">&#93;</span></a></sup> In 2021, Moose announced their partnership with <a href="/wiki/WildBrain" title="WildBrain">WildBrain</a> on the brand Akedo. This digital-first series launched in June 2021 and is part of a larger partnership between Moose, Wildbrain, and Consumer Products (CPLG). This series was brought to YouTube and Amazon Prime initially in both English and French, with wider distribution to come on additional platforms and in Portuguese, Italian, Spanish, and Russian in 2022.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">&#91;</span>28<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Licensed_Partnerships">Licensed Partnerships</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Moose_Toys&amp;action=edit&amp;section=5" title="Edit section: Licensed Partnerships"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Shopkins_2">Shopkins</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Moose_Toys&amp;action=edit&amp;section=6" title="Edit section: Shopkins"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Moose has licensed Shopkins for additional products through Bulldog Licensing in the UK,<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">&#91;</span>29<span class="cite-bracket">&#93;</span></a></sup> The Licensing Shop<sup id="cite_ref-Shopkins_Bags_16_New_Licensees_30-0" class="reference"><a href="#cite_note-Shopkins_Bags_16_New_Licensees-30"><span class="cite-bracket">&#91;</span>30<span class="cite-bracket">&#93;</span></a></sup> in the US, and Merchantwise in Australia.<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">&#91;</span>31<span class="cite-bracket">&#93;</span></a></sup> </p><p>As of January 2016, 51 Shopkins licencees had been signed in North America, including apparel, construction, candy, games, and bedding.<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">&#91;</span>32<span class="cite-bracket">&#93;</span></a></sup> In that same month, Shopkins partnered with <a href="/wiki/McDonald%27s" title="McDonald&#39;s">McDonald's</a> to release special edition <a href="/wiki/Happy_Meal" title="Happy Meal">Happy Meal</a> toys.<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">&#91;</span>33<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Bluey">Bluey</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Moose_Toys&amp;action=edit&amp;section=7" title="Edit section: Bluey"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">See also: <a href="/wiki/Bluey_(2018_TV_series)" title="Bluey (2018 TV series)">Bluey (2018 TV series)</a></div> <p>On June 12, 2019, Moose Toys was named "Global Toy Master" (excluding Asia) for the Australian preschool series, <a href="/wiki/Bluey_(2018_TV_series)" title="Bluey (2018 TV series)">Bluey</a>.<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">&#91;</span>34<span class="cite-bracket">&#93;</span></a></sup> Toys based on the show were released in November 2019 in Australia<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">&#91;</span>35<span class="cite-bracket">&#93;</span></a></sup> and July (<a href="/wiki/Target_Corporation" title="Target Corporation">Target</a>) and August (<a href="/wiki/Walmart" title="Walmart">Walmart</a> and <a href="/wiki/Amazon_(company)" title="Amazon (company)">Amazon</a>) in 2020 in the U.S.A.<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">&#91;</span>36<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Others">Others</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Moose_Toys&amp;action=edit&amp;section=8" title="Edit section: Others"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Moose Toys has entered into a licensed partnership with <a href="/wiki/Fortnite" title="Fortnite">Fortnite</a> in 2018 to create themed collectable toys and merchandise.<sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">&#91;</span>37<span class="cite-bracket">&#93;</span></a></sup> In 2021, a toy line partnership was also made with <a href="/wiki/Warner_Bros." title="Warner Bros.">Warner Bros.</a> for the film <a href="/wiki/Tom_%26_Jerry_(2021_American_film)" title="Tom &amp; Jerry (2021 American film)">Tom &amp; Jerry: The Movie</a> and <a href="/wiki/Space_Jam:_A_New_Legacy" title="Space Jam: A New Legacy">Space Jam: A New Legacy</a>.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">&#91;<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (October 2024)">citation needed</span></a></i>&#93;</sup> Also in 2021, a partnership was made with <a href="/wiki/Silvergate_Media" class="mw-redirect" title="Silvergate Media">Silvergate Media</a> to release a toy line to promote the <a href="/wiki/Octonauts" title="Octonauts">Octonauts</a> spin-off "Octonauts: Above &amp; Beyond".<sup id="cite_ref-38" class="reference"><a href="#cite_note-38"><span class="cite-bracket">&#91;</span>38<span class="cite-bracket">&#93;</span></a></sup> In September 2021, <a href="/wiki/WildBrain" title="WildBrain">WildBrain</a> named Moose the new toy partner for the relaunched <i><a href="/wiki/Strawberry_Shortcake" title="Strawberry Shortcake">Strawberry Shortcake</a></i> franchise, with new toys being released in early 2022.<sup id="cite_ref-39" class="reference"><a href="#cite_note-39"><span class="cite-bracket">&#91;</span>39<span class="cite-bracket">&#93;</span></a></sup> Moose Toys more recently has partnered with YouTubers to create toy lines: including <a href="/wiki/ChuChu_TV" title="ChuChu TV">ChuChu TV</a>,<sup id="cite_ref-Gutelle_14-1" class="reference"><a href="#cite_note-Gutelle-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Collins_Key" title="Collins Key">Collins Key</a>,<sup id="cite_ref-Gutelle_14-2" class="reference"><a href="#cite_note-Gutelle-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Glitch_Productions" title="Glitch Productions">Glitch Productions</a>,<sup id="cite_ref-ADS_15-1" class="reference"><a href="#cite_note-ADS-15"><span class="cite-bracket">&#91;</span>15<span class="cite-bracket">&#93;</span></a></sup> and <a href="/wiki/MrBeast" title="MrBeast">MrBeast</a> to create <a href="/wiki/MrBeast_Lab" title="MrBeast Lab">MrBeast Lab</a>.<sup id="cite_ref-Gutelle_14-3" class="reference"><a href="#cite_note-Gutelle-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Recent_Awards">Recent Awards</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Moose_Toys&amp;action=edit&amp;section=9" title="Edit section: Recent Awards"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>2023 Australian Toy Awards: Doll Product of the Year – Magic Mixies Castle Play Set<sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">&#91;</span>40<span class="cite-bracket">&#93;</span></a></sup></li> <li>2023 Australian Toy Awards: Australian Development Product of the Year - Little Live Pets Mama Surprise<sup id="cite_ref-41" class="reference"><a href="#cite_note-41"><span class="cite-bracket">&#91;</span>41<span class="cite-bracket">&#93;</span></a></sup></li> <li>2023 Australian Toy Awards: Judges Choice Award – Cookeez Makery<sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">&#91;</span>42<span class="cite-bracket">&#93;</span></a></sup></li> <li>2023 Australian Toy Awards: Electronic Product of the Year – Magic Mixies Crystal Ball<sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span class="cite-bracket">&#91;</span>43<span class="cite-bracket">&#93;</span></a></sup></li> <li>2022 Mastermind Toys Most Innovative Toy: Magic Mixies Crystal Ball</li> <li>2022 Big W Innovation of the Year: Magic Mixies Crystal Ball</li> <li>2022 UK Dream Toys List: Little Live Pets Mama Surprise</li> <li>2022 UK Dream Toys List: Magic Mixies Mixlings Castle Playset</li> <li>2022 UK Dream Toys List: Heroes of Goo Jit Zu Shifters Hero Pack</li> <li>2022 TOTY (American Toy Association): Creative Toy of the Year: Magic Mixies Crystal Ball</li> <li>2022 PureWow Happy Kids Best Toy Kids Aged 4-7: Magic Mixies Mixlings Magic Castle Playset</li> <li>2022 Toy Designer of the Year Award at the Mojo Nation Play Creator Awards for Magic Mixies</li> <li>2022 Best Licensed Toys or Games Range for Bluey at the British Licensing Awards</li> <li>2022 Grand Prix du Jouet: Akedo: Triple Tag Arena</li> <li>2022 Grand Prix du Jouet: Little Live Pets: Mama Surprise</li> <li>2022 TOTY: Creative Toy of the Year: Magic Mixies<sup id="cite_ref-44" class="reference"><a href="#cite_note-44"><span class="cite-bracket">&#91;</span>44<span class="cite-bracket">&#93;</span></a></sup></li> <li>2022 ATA Australian Toy of the Year Award: Magic Mixies<sup id="cite_ref-45" class="reference"><a href="#cite_note-45"><span class="cite-bracket">&#91;</span>45<span class="cite-bracket">&#93;</span></a></sup></li> <li>2022 ATA Development Toy of the Year: Treasure X<sup id="cite_ref-46" class="reference"><a href="#cite_note-46"><span class="cite-bracket">&#91;</span>46<span class="cite-bracket">&#93;</span></a></sup></li> <li>2022 ATA Action Toy of the Year: Treasure X<sup id="cite_ref-47" class="reference"><a href="#cite_note-47"><span class="cite-bracket">&#91;</span>47<span class="cite-bracket">&#93;</span></a></sup></li> <li>2022 ATA Craft &amp; Activity Toy of the Year: Blingle Bands<sup id="cite_ref-48" class="reference"><a href="#cite_note-48"><span class="cite-bracket">&#91;</span>48<span class="cite-bracket">&#93;</span></a></sup></li> <li>2022 ATA Electronic Toy of the Year: Magic Mixies<sup id="cite_ref-49" class="reference"><a href="#cite_note-49"><span class="cite-bracket">&#91;</span>49<span class="cite-bracket">&#93;</span></a></sup></li> <li>2022 ATA Plush Toy of the Year: Scruff-A-Luvs<sup id="cite_ref-50" class="reference"><a href="#cite_note-50"><span class="cite-bracket">&#91;</span>50<span class="cite-bracket">&#93;</span></a></sup></li> <li>2021 UK Toy Industry Interactive Toy of the Year: Magic Mixies<sup id="cite_ref-51" class="reference"><a href="#cite_note-51"><span class="cite-bracket">&#91;</span>51<span class="cite-bracket">&#93;</span></a></sup></li> <li>2021 UK Toy Industry Action Toy of the Year: Real Littles<sup id="cite_ref-52" class="reference"><a href="#cite_note-52"><span class="cite-bracket">&#91;</span>52<span class="cite-bracket">&#93;</span></a></sup></li> <li>2021 French Grand Prix du Jouet Toy of the Year: Magic Mixies<sup id="cite_ref-moosetoys.com_53-0" class="reference"><a href="#cite_note-moosetoys.com-53"><span class="cite-bracket">&#91;</span>53<span class="cite-bracket">&#93;</span></a></sup></li> <li>2021 French Grand Prix du Jouet Magic Toys: Magic Mixies<sup id="cite_ref-moosetoys.com_53-1" class="reference"><a href="#cite_note-moosetoys.com-53"><span class="cite-bracket">&#91;</span>53<span class="cite-bracket">&#93;</span></a></sup></li> <li>2021 French Grand Prix du Jouet Electronic Toys (Friends): Little Live Pets<sup id="cite_ref-moosetoys.com_53-2" class="reference"><a href="#cite_note-moosetoys.com-53"><span class="cite-bracket">&#91;</span>53<span class="cite-bracket">&#93;</span></a></sup></li> <li>2021 French Grand Prix du Jouet Fighting Game Toys: Akedo<sup id="cite_ref-moosetoys.com_53-3" class="reference"><a href="#cite_note-moosetoys.com-53"><span class="cite-bracket">&#91;</span>53<span class="cite-bracket">&#93;</span></a></sup></li> <li>2021 Global Toy of the Year – Spanish Association of Toy Manufacturers: Magic Mixies</li> <li>2021 Electronic Toy of the Year – Spanish Association of Toy Manufacturers: Magic Mixies</li> <li>2021 ATA Judges Choice Award: Bluey Pool Time Playset<sup id="cite_ref-54" class="reference"><a href="#cite_note-54"><span class="cite-bracket">&#91;</span>54<span class="cite-bracket">&#93;</span></a></sup></li> <li>2021 ATA Australian Development Product of The Year: Treasure X Aliens -Ultimate Dissection<sup id="cite_ref-anbmedia.com_55-0" class="reference"><a href="#cite_note-anbmedia.com-55"><span class="cite-bracket">&#91;</span>55<span class="cite-bracket">&#93;</span></a></sup></li> <li>2021 ATA Action Product of the Year: Treasure X Sunken Treasure Ship<sup id="cite_ref-anbmedia.com_55-1" class="reference"><a href="#cite_note-anbmedia.com-55"><span class="cite-bracket">&#91;</span>55<span class="cite-bracket">&#93;</span></a></sup></li> <li>2021 ATA Craft &amp; Activity Product of the year: JelliRez StyleMi Assortment<sup id="cite_ref-anbmedia.com_55-2" class="reference"><a href="#cite_note-anbmedia.com-55"><span class="cite-bracket">&#91;</span>55<span class="cite-bracket">&#93;</span></a></sup></li> <li>2021 ATA Plush Product of the Year: Bluey &amp; Friends Basic Plush<sup id="cite_ref-anbmedia.com_55-3" class="reference"><a href="#cite_note-anbmedia.com-55"><span class="cite-bracket">&#91;</span>55<span class="cite-bracket">&#93;</span></a></sup></li> <li>2020 Walmart Toy Supplier of the Year<sup id="cite_ref-56" class="reference"><a href="#cite_note-56"><span class="cite-bracket">&#91;</span>56<span class="cite-bracket">&#93;</span></a></sup></li> <li>2020 ATA Australian Development Product of the Year: Treasure X Kings Gold: Treasure Tomb<sup id="cite_ref-toyhobbyretailer.com.au_57-0" class="reference"><a href="#cite_note-toyhobbyretailer.com.au-57"><span class="cite-bracket">&#91;</span>57<span class="cite-bracket">&#93;</span></a></sup></li> <li>2020 ATA Collectable of the Year: Shopkins Lil' Shopper Pack, Australian Toy Awards<sup id="cite_ref-toyhobbyretailer.com.au_57-1" class="reference"><a href="#cite_note-toyhobbyretailer.com.au-57"><span class="cite-bracket">&#91;</span>57<span class="cite-bracket">&#93;</span></a></sup></li> <li>2020 London Toy Fair Hero Toy of the Fair: Kindi Kids<sup id="cite_ref-toyfair.co.uk_58-0" class="reference"><a href="#cite_note-toyfair.co.uk-58"><span class="cite-bracket">&#91;</span>58<span class="cite-bracket">&#93;</span></a></sup></li> <li>2020 London Toy Fair Action Figure of the Year: Heroes of Goo Jit Zu<sup id="cite_ref-toyfair.co.uk_58-1" class="reference"><a href="#cite_note-toyfair.co.uk-58"><span class="cite-bracket">&#91;</span>58<span class="cite-bracket">&#93;</span></a></sup></li> <li>2019 ATA Action figure of the Year: Treasure X Aliens<sup id="cite_ref-59" class="reference"><a href="#cite_note-59"><span class="cite-bracket">&#91;</span>59<span class="cite-bracket">&#93;</span></a></sup></li> <li>2019 TOTY: Plush Toy of the Year: Scruff A Luvs<sup id="cite_ref-60" class="reference"><a href="#cite_note-60"><span class="cite-bracket">&#91;</span>60<span class="cite-bracket">&#93;</span></a></sup></li> <li>2019 London Toy Fair Plush Toy of the year, Scruff A Luvs: London Toy Fair<sup id="cite_ref-61" class="reference"><a href="#cite_note-61"><span class="cite-bracket">&#91;</span>61<span class="cite-bracket">&#93;</span></a></sup></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Moose_Toys&amp;action=edit&amp;section=10" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.brw.com.au/p/brw-lounge/not_all_fun_and_games_paul_solomon_0cvz3zROruHHAQDsu5333H">"Not all fun and games: Paul Solomon"</a>. Brw.com.au. 29 November 2012<span class="reference-accessdate">. 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Retrieved <span class="nowrap">10 June</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Herald+Sun&amp;rft.atitle=Moose+Toys+plays+at+the+top+of+their+game%3B+Herald+Sun&amp;rft_id=http%3A%2F%2Fwww.heraldsun.com.au%2Fbusiness%2Fmoose-toys-plays-at-the-top-of-their-game%2Fstory-fni0dcne-1227313184867&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AMoose+Toys" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.smh.com.au/small-business/manny-stul-takes-out-australian-ey-entrepreneur-of-the-year-20151015-gkadia.html">"Toy king takes out EY Entrepreneur of the Year"</a>. <i>The Sydney Morning Herald</i>. 16 October 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">7 January</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=The+Sydney+Morning+Herald&amp;rft.atitle=Toy+king+takes+out+EY+Entrepreneur+of+the+Year&amp;rft.date=2015-10-16&amp;rft_id=http%3A%2F%2Fwww.smh.com.au%2Fsmall-business%2Fmanny-stul-takes-out-australian-ey-entrepreneur-of-the-year-20151015-gkadia.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AMoose+Toys" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.giftguideonline.com.au/blog/moose-toys-wins-big-at-us-toy-awards.html">"Moose Toys wins big at US toy awards"</a>. <i>Australian Giftguide</i>. 13 March 2015<span class="reference-accessdate">. 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Retrieved <span class="nowrap">11 April</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=austoy.com.au&amp;rft.atitle=2022+Awards+Program&amp;rft_id=https%3A%2F%2Faustoy.com.au%2Ftoy-fair%2Fata-awards&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AMoose+Toys" class="Z3988"></span></span> </li> <li id="cite_note-45"><span class="mw-cite-backlink"><b><a href="#cite_ref-45">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://austoy.com.au/toy-fair/ata-awards">"2022 Awards Program"</a>. <i>austoy.com.au</i><span class="reference-accessdate">. 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Retrieved <span class="nowrap">11 April</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=austoy.com.au&amp;rft.atitle=2022+Awards+Program&amp;rft_id=https%3A%2F%2Faustoy.com.au%2Ftoy-fair%2Fata-awards&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AMoose+Toys" class="Z3988"></span></span> </li> <li id="cite_note-48"><span class="mw-cite-backlink"><b><a href="#cite_ref-48">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://austoy.com.au/toy-fair/ata-awards">"2022 Awards Program"</a>. <i>austoy.com.au</i><span class="reference-accessdate">. Retrieved <span class="nowrap">11 April</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=austoy.com.au&amp;rft.atitle=2022+Awards+Program&amp;rft_id=https%3A%2F%2Faustoy.com.au%2Ftoy-fair%2Fata-awards&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AMoose+Toys" class="Z3988"></span></span> </li> <li id="cite_note-49"><span class="mw-cite-backlink"><b><a href="#cite_ref-49">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://austoy.com.au/toy-fair/ata-awards">"2022 Awards Program"</a>. <i>austoy.com.au</i><span class="reference-accessdate">. Retrieved <span class="nowrap">11 April</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=austoy.com.au&amp;rft.atitle=2022+Awards+Program&amp;rft_id=https%3A%2F%2Faustoy.com.au%2Ftoy-fair%2Fata-awards&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AMoose+Toys" class="Z3988"></span></span> </li> <li id="cite_note-50"><span class="mw-cite-backlink"><b><a href="#cite_ref-50">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://austoy.com.au/toy-fair/ata-awards">"2022 Awards Program"</a>. <i>austoy.com.au</i><span class="reference-accessdate">. Retrieved <span class="nowrap">11 April</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=austoy.com.au&amp;rft.atitle=2022+Awards+Program&amp;rft_id=https%3A%2F%2Faustoy.com.au%2Ftoy-fair%2Fata-awards&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AMoose+Toys" class="Z3988"></span></span> </li> <li id="cite_note-51"><span class="mw-cite-backlink"><b><a href="#cite_ref-51">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.btha.co.uk/toy-industry-awards-winners-2021/">"Toy Industry Awards Winners 2021"</a>. <i>BTHA</i><span class="reference-accessdate">. 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The business magazine with a passion for toys</i>. 5 March 2021.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Toy+World+Magazine+%26%23124%3B+The+business+magazine+with+a+passion+for+toys&amp;rft.atitle=Moose+Toys+named+Walmart+Toy+Supplier+of+the+Year&amp;rft.date=2021-03-05&amp;rft_id=https%3A%2F%2Ftoyworldmag.co.uk%2Fmoose-toys-named-walmart-toy-supplier-of-the-year%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AMoose+Toys" class="Z3988"></span></span> </li> <li id="cite_note-toyhobbyretailer.com.au-57"><span class="mw-cite-backlink">^ <a href="#cite_ref-toyhobbyretailer.com.au_57-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-toyhobbyretailer.com.au_57-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.toyhobbyretailer.com.au/news/even-toys-and-games-genius-square-takes-out-product-of-the-year">"Even Toys &amp; Games' Genius Square takes out product of the year - Toy &amp; Hobby Retailer"</a>. <i>www.toyhobbyretailer.com.au</i>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=www.toyhobbyretailer.com.au&amp;rft.atitle=Even+Toys+%26+Games%27+Genius+Square+takes+out+product+of+the+year+-+Toy+%26+Hobby+Retailer&amp;rft_id=http%3A%2F%2Fwww.toyhobbyretailer.com.au%2Fnews%2Feven-toys-and-games-genius-square-takes-out-product-of-the-year&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AMoose+Toys" class="Z3988"></span></span> </li> <li id="cite_note-toyfair.co.uk-58"><span class="mw-cite-backlink">^ <a href="#cite_ref-toyfair.co.uk_58-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-toyfair.co.uk_58-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.toyfair.co.uk/hero-toys-2020/">"Toy Fair's Hero Toys List Announced at Toy Fair 2020"</a>. 21 January 2020.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Toy+Fair%27s+Hero+Toys+List+Announced+at+Toy+Fair+2020&amp;rft.date=2020-01-21&amp;rft_id=https%3A%2F%2Fwww.toyfair.co.uk%2Fhero-toys-2020%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AMoose+Toys" class="Z3988"></span></span> </li> <li id="cite_note-59"><span class="mw-cite-backlink"><b><a href="#cite_ref-59">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.moosetoys.com/moose-news/ka-pow-moose-wins-action-figure-of-the-year/">"Ka-pow! Moose wins Action Figure of the Year!"</a>. <i>Moose Toys</i>. 7 March 2019.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Moose+Toys&amp;rft.atitle=Ka-pow%21+Moose+wins+Action+Figure+of+the+Year%21&amp;rft.date=2019-03-07&amp;rft_id=https%3A%2F%2Fwww.moosetoys.com%2Fmoose-news%2Fka-pow-moose-wins-action-figure-of-the-year%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AMoose+Toys" class="Z3988"></span></span> </li> <li id="cite_note-60"><span class="mw-cite-backlink"><b><a href="#cite_ref-60">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation pressrelease cs1"><a rel="nofollow" class="external text" href="https://www.prnewswire.com/news-releases/moose-toys-wins-prestigious-toy-of-the-year-award-300797024.html">"Moose Toys Wins Prestigious Toy of the Year Award"</a>. <i>www.prnewswire.com</i> (Press release).</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Moose+Toys+Wins+Prestigious+Toy+of+the+Year+Award&amp;rft_id=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fmoose-toys-wins-prestigious-toy-of-the-year-award-300797024.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AMoose+Toys" class="Z3988"></span></span> </li> <li id="cite_note-61"><span class="mw-cite-backlink"><b><a href="#cite_ref-61">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://toyworldmag.co.uk/worlds-apart-celebrates-new-year-scruff-a-luvs-success/">"Worlds Apart celebrates new year Scruff-a-Luvs success"</a>. <i>Toy World Magazine &#124; The business magazine with a passion for toys</i>. 6 February 2019.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Toy+World+Magazine+%26%23124%3B+The+business+magazine+with+a+passion+for+toys&amp;rft.atitle=Worlds+Apart+celebrates+new+year+Scruff-a-Luvs+success&amp;rft.date=2019-02-06&amp;rft_id=https%3A%2F%2Ftoyworldmag.co.uk%2Fworlds-apart-celebrates-new-year-scruff-a-luvs-success%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AMoose+Toys" class="Z3988"></span></span> </li> </ol></div></div> <!-- NewPP limit report Parsed by mw‐api‐ext.codfw.main‐86cdcddc7c‐xz9s9 Cached time: 20241127214156 Cache expiry: 267496 Reduced expiry: true Complications: [vary‐revision‐sha1, show‐toc] CPU time usage: 0.778 seconds Real time usage: 3.078 seconds Preprocessor visited node count: 4278/1000000 Post‐expand include size: 104633/2097152 bytes Template argument size: 3587/2097152 bytes Highest expansion depth: 15/100 Expensive parser function count: 5/500 Unstrip recursion depth: 1/20 Unstrip post‐expand size: 208621/5000000 bytes Lua time usage: 0.473/10.000 seconds Lua memory usage: 7287680/52428800 bytes Number of Wikibase entities loaded: 1/400 --> <!-- Transclusion expansion time report (%,ms,calls,template) 100.00% 2987.698 1 -total 28.87% 862.512 1 Template:Infobox_company 26.60% 794.683 1 Template:Infobox 24.00% 717.177 2 Template:Cn 22.16% 662.123 1 Template:Reflist 20.86% 623.242 2 Template:Fix 16.55% 494.321 54 Template:Cite_web 14.84% 443.449 4 Template:Category_handler 10.31% 308.065 1 Template:Main 9.90% 295.888 1 Template:Short_description --> <!-- Saved in parser cache with key enwiki:pcache:46920516:|#|:idhash:canonical and timestamp 20241127214157 and revision id 1259930375. 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