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Why Is It Called Black Friday? | Britannica

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Please refer to the appropriate style manual or other sources if you have any questions. </div> <div class="label mt-20 mb-10">Select Citation Style</div> <select class="js-citation-format-select form-select"> <option selected value="mla">MLA</option> <option value="apa">APA</option> <option value="chicago">Chicago Manual of Style</option> </select> <div class="citation font-serif border rounded p-15 mt-20" data-authors="Don Vaughan" data-title="Why Is It Called Black Friday?" data-published-date="18 Nov. 2022" data-url="https://www.britannica.com/story/why-is-it-called-black-friday" > <div class="citation-text"></div> </div> <button class="js-copy-citation-button mt-20 btn btn-xs btn-outline-blue border shadow-sm pr-10" > <em class="material-icons md-icon ml-n10 my-n5 mr-5" data-icon="file_copy"></em> <span class="js-citation-status-text">Copy Citation</span> </button> </div> </div> </div> <div> <button class="js-share-modal-button js-modal gtm-topic-tool btn btn-xs btn-outline-blue border shadow-sm pr-10" data-modal=".md-share-modal"> <em class="material-icons md-icon ml-n10 my-n5 mr-5" data-icon="share"></em> Share </button> <div class="md-share-modal size-lg d-none qa-share-modal"> <div class="md-modal-body"> <div class="h2 font-serif d-flex align-items-center pb-15 border-bottom"> <em class="material-icons text-blue mr-10" data-icon="share"></em> Share </div> <div class="label my-20">Share to social media</div> <div class="md-social-toolbar-circle d-flex align-items-start inverted" data-value="share" title="Why Is It Called Black Friday?" data-url="https://www.britannica.com/story/why-is-it-called-black-friday" > <a class="social-icon facebook justify-content-center d-flex align-items-center align-self-center" data-provider="facebook" href="https://www.facebook.com/BRITANNICA/" target="_blank" rel="noopener"><span>Facebook</span></a> <a class="social-icon x justify-content-center d-flex align-items-center align-self-center" data-provider="x" href="https://x.com/britannica" target="_blank" rel="noopener"><span>X</span></a> </div> <div class="label pt-20 mt-20 mb-5 border-top">URL</div> <a class="font-serif text-truncate d-inline-block" href="https://www.britannica.com/story/why-is-it-called-black-friday">https://www.britannica.com/story/why-is-it-called-black-friday</a> </div> </div> </div> </div> <div class="md-byline module-spacing font-12"> <div class="font-serif font-12"> <span class="written-by text-gray-700"> Written by </span> <div class="editor-popover popover p-0"> <a class="d-block p-20 gtm-byline font-12 byline-contributor" href="/contributor/Don-Vaughan/12526275" > <div class="editor-title font-16 font-weight-bold">Don Vaughan</div> <div class="editor-description font-12 font-serif mt-5 clamp-description text-black">Don Vaughan is a freelance writer based in Raleigh, North Carolina.</div> </a> <div data-popper-arrow></div> </div> <span class="btn btn-link editor-link p-0 qa-byline-link gtm-byline font-12 byline-contributor text-decoration-underline"> Don Vaughan</span></div> <div class="font-serif font-12 text-gray-700"> <span class="qa-fact-checked-by">Fact-checked by</span> <div class="editor-popover popover p-0"> <a class="d-block p-20 font-12" href="/editor/The-Editors-of-Encyclopaedia-Britannica/4419" > <div class="editor-title font-16 font-weight-bold">The Editors of Encyclopaedia Britannica</div> <div class="editor-description font-12 font-serif mt-5 text-black">Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience gained by working on that content or via study for an advanced degree. They write new content and verify and edit content received from contributors.</div> </a> <div data-popper-arrow></div> </div> <span class="btn btn-link editor-link p-0 qa-byline-link font-12 "> The Editors of Encyclopaedia Britannica</span></div></div> </div> <article class="topic-content content mt-20"><figure class="md-assembly md-feature-assembly print-false" data-type="1" data-descid="1"><div class="md-assembly-wrapper card-media " data-type="image"><a href="https://cdn.britannica.com/73/218073-050-1D839B39/Macys-Herald-Square-New-York-Black-Friday-Thanksgiving-2018.jpg" target="_blank" class="gtm-assembly-link position-relative d-flex align-items-center justify-content-center " data-href="*"><img src="https://cdn.britannica.com/73/218073-050-1D839B39/Macys-Herald-Square-New-York-Black-Friday-Thanksgiving-2018.jpg?w=600&q=60" alt="New York NY/ USA- November 23, 2018 Hordes of shoppers throng the Macy&#39;s Herald Square flagship store in New York looking for bargains on the day after Thanksgiving, Black Friday." data-width="1600" data-height="1067" loading="eager"><button class="magnifying-glass btn btn-circle position-absolute shadow btn-white top-10 right-10" aria-label="Zoom in"><em class="material-icons link-blue" data-icon="zoom_in"></em></button></a></div><figcaption class=""><div class="md-assembly-caption text-muted font-14 font-serif line-clamp"><span><button class="js-more-btn d-none btn btn-unstyled font-12 bg-white js-content" aria-label="Toggle more/less fact data"><span class="link-blue">(more)</span></button></span></div><cite class="credit d-block mt-5">© rblfmr/Shutterstock.com</cite></figcaption></figure> <!--[BP1]--><p class="topic-paragraph">The day following <a href="https://www.britannica.com/topic/Thanksgiving-Day" class="md-crosslink " data-show-preview="true">Thanksgiving</a>—commonly referred to as <a href="https://www.britannica.com/topic/Black-Friday-retail" class="md-crosslink " data-show-preview="true">Black Friday</a>—has become one of the busiest shopping days of the year in the United States. National chain stores traditionally offer limited money-saving specials on a wide variety of goods in an effort to lure shoppers into stores while offering similar deals online. </p><!--[P1]--><!--[MOD1]--><span class="MOD1"></span> <!--[BP2]--><p class="topic-paragraph">It is believed by many that the term Black Friday derives from the concept that businesses operate at a financial loss, or are “in the red,” until the day after Thanksgiving, when massive sales finally allow them to turn a profit, or put them “in the black.” However, this is untrue. </p><!--[P2]--><!--[MOD2]--><span class="MOD2"></span> <!--[BP3]--><p class="topic-paragraph">A more accurate explanation of the term dates back to the early 1960s, when police officers in Philadelphia began using the phrase “Black Friday” to describe the chaos that resulted when large numbers of suburban tourists came into the city to begin their holiday shopping and, in some years, attend Saturday’s annual Army-Navy football game. The huge crowds created a headache for the police, who worked longer shifts than usual as they dealt with traffic jams, accidents, shoplifting, and other issues.</p><!--[P3]--><!--[MOD3]--><span class="MOD3"></span> <figure class="md-assembly md-feature-assembly print-false" data-type="3" data-descid="7"><div class="md-assembly-wrapper card-media " data-type="video" video-id="250573"><a data-id="250573" class="gtm-assembly-link d-flex justify-content-center" style="--aspect-ratio: 16/9" href="/video/origin-history-Black-Friday-Thanksgiving-United-States/-"><img src="https://cdn.britannica.com/73/250573-138-CECFACE9/origin-history-Black-Friday-Thanksgiving-United-States.jpg?w=800&h=450&c=crop" alt="Origin and history of the Black Friday sale following Thanksgiving Day in the United States. Shopping, consumerism, sales, Christmas, gifts." loading="lazy"><script type="application/json"> { "sources": [ { "file" : "//content.jwplatform.com/manifests/lUVG0nSA.m3u8" } ], "image": "https://cdn.britannica.com/73/250573-138-CECFACE9/origin-history-Black-Friday-Thanksgiving-United-States.jpg" ,"tracks": [ { "file" : "//assets-jpcust.jwpsrv.com/tracks/3KDqUPE9.vtt", "label": "English" } ] ,"adfile": "//content.jwplatform.com/manifests/agwfYTQn.m3u8" } </script><div class="btn btn-xl btn-white btn-circle position-absolute shadow" style="top: 50%; transform: translateY(-50%)"><em class="material-icons" data-icon="play_arrow"></em></div></a></div><figcaption class=""><div class="md-assembly-caption text-muted font-14 font-serif line-clamp"><span><button class="js-more-btn d-none btn btn-unstyled font-12 bg-white js-content" aria-label="Toggle more/less fact data"><span class="link-blue">(more)</span></button></span></div><cite class="credit d-block mt-5">Encyclopædia Britannica, Inc.</cite></figcaption></figure> <!--[BP4]--><p class="topic-paragraph">Within a few years, the term Black Friday had taken root in Philadelphia. City merchants attempted to put a prettier face on the day by calling it “Big Friday.” </p><!--[P4]--><!--[MOD4]--><span class="MOD4"></span> <!--[BP5]--><p class="topic-paragraph">The phrase “Black Friday” to signify a positive boost in retail sales didn’t grow nationwide until the late 1980s, when merchants started to spread the red-to-black profit narrative. Black Friday was described as the day stores began to turn a profit for the year and as the biggest shopping day in the United States. In truth, most stores saw their largest sales on the Saturday before <a href="https://www.britannica.com/topic/Christmas" class="md-crosslink " data-show-preview="true">Christmas</a>. </p><!--[P5]--><!--[MOD5]--><span class="MOD5"></span> <!--[BP6]--><p class="topic-paragraph">In more recent years, Black Friday has been followed by other shopping holidays, including Small Business Saturday, which encourages shoppers to visit local retailers, and Cyber Monday, which promotes shopping online. Giving Tuesday has also emerged to spur charitable donations.</p><!--[P6]--><!--[MOD6]--><span class="MOD6"></span> <!--[BP7]--><p class="topic-paragraph">Historically, <a href="https://www.britannica.com/money/Black-Friday-1869" class="md-crosslink " data-show-preview="true">Black Friday has yet another connotation</a>, one unrelated to shopping. In 1869 Wall Street financiers Jay Gould and Jim Fisk attempted to corner the nation’s gold market at the New York Gold Exchange by buying as much of the precious metal as they could, with the intent of sending prices skyrocketing. On Friday, September 24, intervention by President Ulysses S. Grant caused their plan to fall apart. The stock market instantly plummeted, sending thousands of Americans into bankruptcy.</p><!--[P7]--><!--[MOD7]--><span class="MOD7"></span> <span class="AM-END-OF-ARTICLE am-inline"></span></article> </div> </div> </div> <aside class="cm-rightrail d-none d-md-block ad-rail"></aside> </div> </div> </div> </div> </main> <div class="grid gx-0"> <div class="col"> <div class="md-loading hidden display-4 font-weight-normal"></div> <div class="text-center my-20 mb-100"> <button class="md-infinite-load-next btn btn-blue" data-value="next-page">Load More</button> </div> </div> <div class="col-md-da-320 hidden-xs"> </div> </div></div> </div> </main> <div id="md-footer"></div> <noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-5W6NC8" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <script type="text/javascript" id="_informizely_script_tag"> var IzWidget = IzWidget || {}; (function (d) { var scriptElement = d.createElement('script'); scriptElement.type = 'text/javascript'; scriptElement.async = true; scriptElement.src = "https://insitez.blob.core.windows.net/site/f780f33e-a610-4ac2-af81-3eb184037547.js"; var node = d.getElementById('_informizely_script_tag'); node.parentNode.insertBefore(scriptElement, node); } )(document); </script> <!-- Ortto ebmwprod capture code --> <script> window.ap3c = window.ap3c || {}; var ap3c = window.ap3c; ap3c.cmd = ap3c.cmd || []; ap3c.cmd.push(function() { ap3c.init('ZO4siT4cLwnykPnzZWJtd3Byb2Q', 'https://engage.email.britannica.com/'); ap3c.track({v: 0}); }); ap3c.activity = function(act) { ap3c.act = (ap3c.act || []); ap3c.act.push(act); }; var s, t; s = document.createElement('script'); s.type = 'text/javascript'; s.src = "https://engage.email.britannica.com/app.js"; t = document.getElementsByTagName('script')[0]; t.parentNode.insertBefore(s, t); </script> <script class="marketing-page-info" type="application/json"> {"pageType":"Story","templateName":"DEMYSTIFIED","pageNumber":1,"pagesTotal":10,"pageId":7935,"pageLength":null,"initialLoad":true,"lastPageOfScroll":false} </script> <script class="marketing-content-info" type="application/json"> [] </script> <script src="https://cdn.britannica.com/mendel-resources/3-130/js/libs/jquery-3.5.0.min.js?v=3.130.14"></script> <script type="text/javascript" data-type="Init Mendel Code Splitting"> (function() { $.ajax({ dataType: 'script', cache: true, url: 'https://cdn.britannica.com/mendel-resources/3-130/dist/story-page.js?v=3.130.14' }); })(); </script> <script class="analytics-metadata" type="application/json"> {"leg":"D","adLeg":"D","userType":"ANONYMOUS","pageType":"Story","pageSubtype":"DEMYSTIFIED","articleTemplateType":null,"gisted":false,"pageNumber":1,"hasSummarizeButton":false,"hasAskButton":false} </script> <script type="text/javascript"> EBStat={accountId:-1,hostnameOverride:'webstats.eb.com',domain:'www.britannica.com', json:''}; </script> <script type="text/javascript"> ( function() { $.ajax( { dataType: 'script', cache: true, url: '//www.britannica.com/webstats/mendelstats.js?v=1' } ) .done( function() { try {writeStat(null,EBStat);} catch(err){} } ); })(); </script> <div id="bc-fixed-dialogue"></div> </body> </html>

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