Rouse - Outsourced In-House Counsel

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title="Trade Marks">Trade Marks & Brands</a></h2> <div class="row"> <div class="col-md-9"> <ul style="column-count: 1;"> <li><a href="/services/geographical-indications/" title="Geographical Indications">Geographical Indications</a></li> </ul> </div> </div> <h2><a href="/services/copyright/" title="Copyright">Copyright</a></h2> <h2><a href="/services/technology-patents/" title="Patents">Technology & Patents</a></h2> <h2><a href="/services/designs/" title="Design">Designs</a></h2> <h2>Consultancy</h2> <div class="row"> <div class="col-md-9"> <ul style="column-count: 2;"> <li><a href="/services/management-consultancy-konsert-strategy-ip/" title="Management Consultancy">Management Consultancy (Konsert Strategy & IP)</a></li> <li><a href="/services/ip-consultancy/" title="IP Consultancy">IP Consultancy</a></li> </ul> </div> </div> <h2><a href="/services/brand-protection-anti-counterfeiting-anti-piracy-and-enforcement/" title="Brand Protection/Anti-Counterfeiting, Anti-Piracy and Enforcement">Brand Protection/Anti-Counterfeiting, Anti-Piracy and Enforcement</a></h2> <div class="row"> <div class="col-md-9"> <ul style="column-count: 2;"> <li><a href="/services/brand-protection-anti-counterfeiting-anti-piracy-and-enforcement/brand-protection-and-anti-counterfeiting/" title="Brand Protection and Anti-Counterfeiting">Brand Protection and Anti-Counterfeiting</a></li> <li><a href="/services/brand-protection-anti-counterfeiting-anti-piracy-and-enforcement/complex-ip-enforcement/" title="Complex IP Enforcement">Complex IP Enforcement</a></li> <li><a href="/services/brand-protection-anti-counterfeiting-anti-piracy-and-enforcement/copyright-and-anti-piracy/" title="Copyright and Anti-Piracy">Copyright and Anti-Piracy</a></li> </ul> </div> </div> <h2>Disputes</h2> <div class="row"> <div class="col-md-9"> <ul style="column-count: 2;"> <li><a href="#" title="Litigation">Litigation</a></li> <li><a href="#" title="Arbitration">Arbitration</a></li> <li><a href="/services/litigation/" title="Disputes">Mediation</a></li> </ul> </div> </div> <h2><a href="/services/digital-commercial/" title="Digital & Commercial">Digital & Commercial</a></h2> <div class="row"> <div class="col-md-9"> <ul style="column-count: 2;"> <li><a href="/services/outsourced-in-house-counsel/" title="Outsourced In-House Counsel">Outsourced In-House Counsel</a></li> <li><a href="/services/marketing-campaign-clearance/" title="Marketing Campaign Clearance">Marketing Campaign Clearance</a></li> <li><a href="/services/digital-and-data-regulatory-compliance/" title="Digital and Data Regulatory Compliance">Digital & Data Regulatory Compliance</a></li> <li><a href="/services/ip-transactions/" title="IP Transactions">IP Transactions</a></li> </ul> </div> </div> </div> </div> </body> </html> </div> </div>   <div id="bg2" class="tab-pane fade "> <div class="burger-title"> <h1>Where We Work</h1> </div> <div class="content"> <!DOCTYPE html> <html> <head> </head> <body> <div class="row"> <div class="col-md-9 col-sm-9"> <h2><a href="/where-we-work/" title="Where We Work">Where We Work</a></h2> <br /> <h2>China</h2> <div class="row"> <div class="col-md-9"> <ul style="column-count: 2;"> <li><a href="/where-we-work/china/" title="Beijing">Beijing</a></li> <li><a href="/where-we-work/china/" title="China">Guangzhou</a></li> <li><a href="/where-we-work/china/" title="China">Hong Kong SAR</a></li> <li><a href="/where-we-work/china/" title="Shanghai">Shanghai</a></li> </ul> </div> </div> <h2>South East Asia</h2> <div class="row"> <div class="col-md-9"> <ul style="column-count: 2;"> <li><a href="/where-we-work/cambodia/" title="Cambodia">Cambodia</a></li> <li><a href="/where-we-work/indonesia/" title="Indonesia">Indonesia</a></li> <li><a href="/where-we-work/myanmar/" title="Myanmar">Myanmar</a></li> <li><a href="/where-we-work/philippines/" title="Philippines">Philippines</a></li> <li><a href="/where-we-work/thailand/" title="Thailand">Thailand</a></li> <li><a href="/where-we-work/vietnam/" title="Vietnam">Vietnam</a></li> </ul> </div> </div> <h2>Europe, Middle East & Africa</h2> <div class="row"> <div class="col-md-9"> <ul style="column-count: 2;"> <li><a href="/where-we-work/africa/" title="Africa">Africa</a></li> <li><a href="/where-we-work/sweden/" title="Sweden">Sweden</a></li> <li><a href="/where-we-work/united-arab-emirates/" title="United Arab Emirates">United Arab Emirates</a></li> <li><a href="/where-we-work/united-kingdom/" title="United Kingdom">United Kingdom</a></li> </ul> </div> </div> </div> </div> </body> </html> </div> </div>   <div id="bg3" class="tab-pane fade "> <div class="burger-title"> <h1>People</h1> </div> <div class="content"> <!DOCTYPE html> <html> <head> </head> <body> </body> </html> </div> </div>   <div id="bg4" class="tab-pane fade "> <div class="burger-title"> <h1>Careers</h1> </div> <div class="content"> <!DOCTYPE html> <html> <head> </head> <body> </body> </html> </div> </div>   <div id="bg5" 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href="/about/environment-social-governance/#social" title="Environment, Social & Governance" data-anchor="#social">Social</a></li> <li><a href="/about/environment-social-governance/#governance" title="Environment, Social & Governance" data-anchor="#governance">Governance</a></li> <li><a href="/about/environment-social-governance/#esg-annual-report-2022-2023" title="Environment, Social & Governance" data-anchor="#esg-annual-report-2022-2023">ESG Annual Report 2022-2023</a></li> <li><a href="/about/environment-social-governance/#the-mitrataa-foundation" title="Environment, Social & Governance" data-anchor="#the-mitrataa-foundation">The Mitrataa Foundation</a></li> </ul> </div> </div> <br /> <h2><a href="/footer/contact-us/" title="Contact Us">Contact Us</a></h2> </div> </div> </div> </div> </body> </html> </div> </div>   <div id="bg6" class="tab-pane fade "> <div class="burger-title"> <h1>ClientWEB</h1> </div> <div class="content"> </div> </div>  </div> </div> </div> </div> </div> </header> <style> @media (min-width: 1025px) { header .header-container #search-form { top: 50%; transform: translateY(-50%); } header .header-container #search-form form { margin: 0; } } </style>  <main class="home"> <div class="wrap-home"> <div class="thank-you-subs d-none"> <div class="text-box thankSub-banner"> <a id="thankyou-href" href="#"><i id="closeThankyouBanner" class="close far fa-times-circle" onclick="javascript:window.location.reload();"></i></a> <div class="wrap"> <h3 class="title">Thank You </h3> <p class="content">You are now registered for our Rouse Insights Newsletter</p> </div> </div> </div>  <div class="mobile-controller-wrap"> </div> <div id="serviceIndividual"> <section class="top-banner" style=background-image:url(/media/5byiuxwg/working-7-1.png?anchor=center&mode=crop&width=1903&height=797&rnd=133644740857770000)> <div class="content-box content-box-right "> <h3 class="title">Outsourced In-House Counsel</h3> <div class="description">One stop service combining digital and commercial issues, acting as in-house team</div> <ul id="serviceSectionController"> <li have-image="false" section-id="section-0">Our case studies <i class="fa fa-angle-double-down" aria-hidden="true"></i></li> </ul> <a class="btn btn-primary text-white" style="cursor: pointer" onclick="onNavigate('Outsourced In-House Counsel', '/services/talk-consultant')">Talk to Us</a> </div> </section> <div class="service-section-content" id="section-0"> <section class="container section-content-text wrap-section-middle"> <div class="wrap-content-page"> <div class="content-center" id="page-top-content"> <p> </p> <p> </p> <p>IP, legal and regulatory legal issues are increasingly intertwined, especially in the digital world. The business environment is fast-moving and regulations are complex and evolving. Navigating the challenges to successfully manage risks, enables the business to deliver its commercial strategy.</p> </div> </div> </section> </div> <div class="service-section-content" id="section-1"> <section class="container section-content-text wrap-section-middle"> <div class="section-break-title break-small" id="about-top-title"> <h2 class="title" style=" margin-top: 25px;"> One stop-shop for all your IP, legal and regulatory needs. </h2> </div> <div class="wrap-content-page"> <div class="content-center" id="page-top-content"> <p>With our 25 years expertise of supporting multinationals, we can supplement your own team, working seamlessly side by side.</p> <p>Alongside our credentials in protecting IP and brand reputation in e-commerce and e-marketing, we also specialise in practical solutions to manage complex regulatory, compliance and cross-border transactions.</p> <p>We have a strong track record for trusted and clear communication to headquarter counsels and business teams.</p> <p>By working with us, you are guaranteed access to the latest knowledge on the market and legal situation. You can be reassured that your risks are effectively managed in a cost-effective way.</p> <p><img src="/media/adpm5ntw/outsourcedinhousecounsel.png?mode=max&width=773&height=558" alt="" width="773" height="558"></p> <p> </p> </div> </div> </section> </div> <div class="service-section-content" id="section-2"> <section class="container section-content-text wrap-section-middle"> <div class="section-break-title break-small" id="about-top-title"> <h2 class="title" style=" margin-top: 25px;"> Our case studies </h2> </div> <div class="wrap-content-page"> <div class="content-center" id="page-top-content"> <p> </p> <p><u>Case study 1</u></p> <p><u><img src="/media/sibl1hrx/personal-care-products.jpg?mode=crop&width=500" alt="" width="500" height="280.27681660899657"></u></p> <p><strong><em>A US multinational personal care company with multiple brands expanding their business in China</em></strong></p> <p style="color: #007f9c;"><strong>Client’s challenge</strong></p> <p>The client was expanding in China via cross-border e-commerce. As the business grew domestically, the legal, regulatory and IP challenges developed. They did not have their own China legal expertise. Effective management of the risks was critical to maintain market reputation.</p> <p style="color: #007f9c;"><strong>Our approach</strong></p> <p>As a client of 10 years, we have provided an extensive range of services. Below is a summary:</p> <p style="padding-left: 40px;"><strong><em>Corporate and commercial:</em></strong></p> <ul> <li style="list-style-type: none;"> <ul> <li><strong>Market entry </strong>assessment</li> <li><strong>Corporate set-up </strong>and restructuring</li> <li>Drafting, reviewing and translating <strong>contracts</strong>: NDAs, distribution agreements, service agreements</li> <li><strong>Product</strong> <strong>registration</strong> & product <strong>compliance</strong> for ingredients</li> <li><strong>Labour</strong> and <strong>employment</strong> <strong>contracts</strong></li> </ul> </li> </ul> <p style="padding-left: 40px;"><strong><em>Marketing and sales:</em></strong></p> <ul> <li style="list-style-type: none;"> <ul> <li><strong>Advertising</strong>, <strong>packaging</strong> claims and <strong>labelling</strong> compliance</li> <li><strong>Legal</strong> <strong>support</strong> on e-commerce platforms, social media and offline distribution</li> <li><strong>E-commerce</strong> Authorization <strong>Agreements</strong></li> <li>Assistance with <strong>consumer</strong> & <strong>‘professional</strong>’ <strong>complaints</strong></li> </ul> </li> </ul> <p style="color: #007f9c;"><strong>Impact of our work</strong></p> <p>With our solution orientated services, the client successfully grew sales and market presence in China. With high regulatory compliance, their brand remains strong. Potential risks are effectively managed.</p> <p>By relying on our services, the client has navigated cost and talent barriers to recruiting in-house teams. We are retained as the client’s China counsel, providing on-going support for commercial operations in China.</p> <p> </p> <p><u>Case study 2</u></p> <p><u><img src="/media/dawfpoma/e-commerce.jpg?mode=crop&width=500" alt="" width="500" height="281.2906019922044"></u></p> <p><strong><em>Leading Indonesian multinational FMCG growing from cross-border e-commerce to direct sales in China</em></strong></p> <p style="color: #007f9c;"><strong>Client’s challenge</strong></p> <p>Our client wanted to establish a WFOE in China to facilitate the expansion of their e-commerce business. </p> <p>They had previously been working with partners to test the market and generate sales. As the business had been proven to be successful, they wanted to establish their own market presence to grow revenue further.</p> <p style="color: #007f9c;"><strong>Our approach</strong></p> <p>We have advised on a wide range of issues:</p> <ul> <li><strong>Corporate and Commercial: </strong> <ul> <li>WFOE structuring and set-up</li> <li>Business licenses</li> <li>Commercial agreements including with a logistics provider</li> <li>Monitoring partner activity and flagging IP and regulatory non-compliance issues </li> </ul> </li> <li><strong>Regulatory compliance: </strong> <ul> <li>Product registration</li> <li>Product Operation Licence</li> <li>Product, packaging and labelling compliance including use of a food additive</li> </ul> </li> <li><strong>HR & Employment: </strong> <ul> <li>Employment contracts</li> </ul> </li> <li><strong>Marketing: </strong> <ul> <li>Advertising agreements, labelling & marketing materials compliance review</li> </ul> </li> <li><strong>E-commerce: </strong> <ul> <li>Third party agreements and set-up of flagship store</li> </ul> </li> </ul> <p style="color: #007f9c;"><strong>Impact of our work</strong></p> <p>The client was able to set-up their WFOE in a way which delivered their commercial strategy. In particular, the structure enabled the hiring of senior talents. Specifically, a highly respected e-commerce director. They were also able to hold the necessary licence to onshore their e-commerce business.</p> <p>With ongoing support, the client is delivering its commercial ambitions and growth in the Chinese market.</p> </div> </div> </section> </div> </div>   <style> .people-item .people-information .name, .people-item .people-information .position { max-height: 100% !important; } @media (max-width: 1600px) { #our-team-section .people-item .people-information { width: 95%; } } @media (max-width: 1366px) { #our-team-section .people-item .people-information { top: 240px !important; } } @media (max-width: 480px) { .content-left .dot, .content-right .dot { display: none; } .item-news .item-content .description { white-space: nowrap; overflow: hidden; text-overflow: ellipsis; } } .slick-list.draggable { padding: 0 2px; } </style> <section class="our-people-member container" id="our-team-section" style="border-top: 0px; margin-top: 3rem"> <div class="b-section-title"> <h4 class="b-title">Our Team</h4> 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href="/insights?Service=Outsourced+ In-House+ Counsel&Type=news_articles"> More <i class="fas fa-chevron-right arrow arrow-1"></i> <i class="fas fa-chevron-right arrow arrow-2"></i> <i class="fas fa-chevron-right arrow arrow-3"></i> </a> </div> <div class="row">  <div class="col-xs-12 col-md-6 col-lg-6 item item-news lastest-ip-news" style="background-image:url('/media/xdqhxbel/china-image.jpg?anchor=center&mode=crop&width=640&height=722&rnd=132409962484770000')"> <div class="item-content item-content-news"> <div class="title"><a href="https://rouse.com/insights/news/2024/news-cases-from-china-may-2024/">News & Cases from China: May 2024</a></div> <p class="time">8 minute read </p> <p class="author"> </p> <a href="https://rouse.com/insights/news/2024/news-cases-from-china-may-2024/" class="readmore">READ MORE <i class="fas fa-chevron-right arrow arrow-1"></i><i class="fas fa-chevron-right arrow arrow-2"></i><i class="fas fa-chevron-right arrow arrow-3"></i></a> <p class="datetime">26 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