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16 Strong Abandoned Cart Email Examples (2025) - Shopify Philippines

<!DOCTYPE html><html lang="en-PH"><head><title>16 Strong Abandoned Cart Email Examples (2025) - Shopify Philippines</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Learn the essential characteristics of effective abandoned cart emails and see examples from high-growth ecommerce brands."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="16 Strong Abandoned Cart Email Examples (2025) - Shopify Philippines"/><meta property="og:description" content="Learn the essential characteristics of effective abandoned cart emails and see examples from high-growth ecommerce brands."/><meta property="og:image" 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Store themes"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Customize your store<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Store themes</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://apps.shopify.com/" aria-label="External source: Find business apps . Shopify app store"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Find business apps<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify app store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/domains"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Own your site domain<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Domains &amp; hosting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/tools"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Explore free business tools<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tools to run your business</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sell" class="text-t7 inline-block">Sell</span></div><ul class="pb-2" aria-labelledby="subNavItem-Sell"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/sell"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell your products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sell online or in person</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Grow your business online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell wholesale &amp; direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach &amp; retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders &amp; analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your stock &amp; orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory &amp; order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/flow"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[&#x27;&#x27;] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify&#x27;s powerful APIs"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify&#x27;s powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/ph/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/ph/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products &amp; features</div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/ph/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><!--$--><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/blog/topics/guides"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopifyacademy.com/" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR code generator<span 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class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/ph/blog/abandoned-cart-emails"/><meta itemProp="dateModified" content="2025-03-09T00:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-sans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/ph/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/ph/blog/topics/retention" class="no-underline hover:text-link-light-hover topic-link">Retention</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">16 Strong Abandoned Cart Email Examples</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">The average shopping cart abandonment rate sits at 73%—that’s a lot of unrealized revenue! Fortunately, abandoned cart emails can help recover otherwise lost sales.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&amp;_&gt;div]:justify-start sm:last:[&amp;_&gt;div]:justify-center"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/ph/blog/authors/michael-keenan" class="no-underline" itemProp="url"><span itemProp="name">Michael Keenan</span></a></span></div><div class="text-body-sm text-shade-50">Updated on<!-- --> <time>Mar 9, 2025</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/abandoned-cart-email_067706c1-18aa-4c82-84d6-75f90f44cf5a.jpg?v=1741550176&amp;originalWidth=1848&amp;originalHeight=782" alt="Illustration of a skeleton in a desert in the shape of an abandoned cart." loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/abandoned-cart-email_067706c1-18aa-4c82-84d6-75f90f44cf5a.jpg?v=1741550176&amp;originalWidth=1848&amp;originalHeight=782&amp;width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/abandoned-cart-email_067706c1-18aa-4c82-84d6-75f90f44cf5a.jpg?v=1741550176&amp;originalWidth=1848&amp;originalHeight=782&amp;width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/abandoned-cart-email_067706c1-18aa-4c82-84d6-75f90f44cf5a.jpg?v=1741550176&amp;originalWidth=1848&amp;originalHeight=782&amp;width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/abandoned-cart-email_067706c1-18aa-4c82-84d6-75f90f44cf5a.jpg?v=1741550176&amp;originalWidth=1848&amp;originalHeight=782&amp;width=800 800w, https://cdn.shopify.com/s/files/1/0070/7032/articles/abandoned-cart-email_067706c1-18aa-4c82-84d6-75f90f44cf5a.jpg?v=1741550176&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1000 1000w, https://cdn.shopify.com/s/files/1/0070/7032/articles/abandoned-cart-email_067706c1-18aa-4c82-84d6-75f90f44cf5a.jpg?v=1741550176&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1200 1200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/abandoned-cart-email_067706c1-18aa-4c82-84d6-75f90f44cf5a.jpg?v=1741550176&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1400 1400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/abandoned-cart-email_067706c1-18aa-4c82-84d6-75f90f44cf5a.jpg?v=1741550176&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1600 1600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/abandoned-cart-email_067706c1-18aa-4c82-84d6-75f90f44cf5a.jpg?v=1741550176&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1800 1800w"/></div></div><div 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[&amp;_.truncated-text]:max-h-[300px] [&amp;_.truncated-text]:overflow-hidden [&amp;_.truncated-text]:mb-6 [&amp;_.truncated-text::before]:absolute [&amp;_.truncated-text::before]:content-[&quot;&quot;] [&amp;_.truncated-text::before]:bottom-0 [&amp;_.truncated-text::before]:w-full [&amp;_.truncated-text::before]:h-[150px] [&amp;_.truncated-text::before]:bg-gradient-to-t [&amp;_.truncated-text::before]:from-white [&amp;_.truncated-text::before]:from-50% [&amp;_.truncated-text::before]:to-transparent [&amp;_.truncated-text\_\_toggle]:absolute [&amp;_.truncated-text\_\_toggle]:bottom-0 [&amp;_.truncated-text\_\_toggle]:w-full [&amp;_.truncated-text\_\_toggle]:text-center [&amp;_.marketing-code]:bg-[#f0f1f2] [&amp;_.marketing-code]:font-bold [&amp;_.marketing-code]:p-1 [&amp;_.marketing-code.marketing-code--block]:p-4 [&amp;_.marketing-code--block]:block [&amp;_.marketing-code--block]:max-w-full [&amp;_.marketing-code--block]:overflow-x-scroll [&amp;_.marketing-code--block]:mb-5 [&amp;_.partners-signup]:mt-6 [&amp;_.partners-signup]:mb-12 [&amp;_.partners-signup]:bg-gray-200 [&amp;_.partners-signup]:p-3 [&amp;_.partners-signup]:md:p-6 [&amp;_.table]:block [&amp;_.table]:overflow-x-scroll [&amp;_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>Let's say you're running a successful <a href="/ph/online-store" target="_blank">ecommerce site</a>. You've figured out inventory, you've got a healthy amount of traffic, and your customers are raving about your products. Have you covered all your bases?</p> <p>Not necessarily. You could still miss out on a huge number of sales. How? Through <a href="/ph/blog/shopping-cart-abandonment/" target="_blank">shopping cart abandonment</a>.</p> <p>More than <a href="https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/" target="_blank" rel="nofollow noopener noreferrer">70%</a> of <a href="/ph/tour/shopping-cart" target="_blank">online shopping carts</a> are abandoned before the customer completes a sale.</p><div id="text-cta" class="hidden lg:block"></div> <p>Now, it may not be possible to persuade all cart-abandoners to go through checkout and triple your sales. Some customers may have never had the intention to purchase in the first place. But it's worth putting in the effort to remove as many barriers to purchase as you can.</p> <p>Learn how to recover lost customers after they've left your site (and their carts) with an abandoned cart campaign powered by <a href="/ph/blog/email-marketing" target="_blank">email marketing</a>. Then check out the email marketing tools you'll need to set up your own winning campaign, so you can reduce cart abandonment.</p> <h2 id="what">What is an abandoned cart email?</h2> <p>An abandoned cart email is an email sent to customers who have added products to their shopping cart but failed to check out. The email is a friendly reminder to consumers who may have been distracted and never checked out. It's a remarkably effective <a href="/ph/blog/customer-retention-strategies" target="_blank">customer retention</a> tactic ecommerce stores use to increase revenue.</p> <p>In fact, a report from <a href="https://klaviyo.com/marketing-resources/abandoned-cart-benchmarks" target="_blank" rel="nofollow noopener noreferrer">Klaviyo</a> reveals that businesses using cart recovery emails earn back 3.33% of lost sales (the highest of email flows), with an average revenue per recipient of $3.65.</p> <p>This number alone doesn't sound striking. But multiply that by thousands of abandoned carts over a year and it's clear that abandoned cart emails can increase revenue.</p> <p>These emails remind shoppers of what they left behind and encourage them to return and complete their purchase. You can customize abandoned cart emails with <a href="/ph/blog/discounts-and-coupons" target="_blank">coupon codes</a>, product images, call to action (CTA) buttons, and more to get people back to the checkout page.</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/image13_a1134786-cc32-46da-97a1-5478e4d394a5.png?v=1623276583" alt="Cart abandonment email example showing Iphone left in the cart with call to action to return to buy it"> <figcaption><em>Image courtesy of: <a href="https://reallygoodemails.com/emails/leave-something-behind" target="_blank" rel="nofollow noopener noreferrer">Really Good Emails</a></em></figcaption> </figure> <p><a href="https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/" target="_blank" rel="nofollow noopener noreferrer">Recent data shows</a> the average shopping cart abandonment rate is 74.7% and varies by industry:</p> <ul> <li>Luxury &amp; Jewelry: <meta charset="utf-8">81.01%</li> <li>Pet Care &amp; Veterinary Services: 54.39%</li> </ul> <p><a href="/ph/tour/ecommerce-website" target="_blank">Ecommerce websites</a> both large and small can send cart abandonment emails to improve conversion rates and recover lost revenue. Using <a href="/ph/blog/marketing-automation" title="marketing automation" target="_blank">marketing automation</a> software, you can even automate the process.</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Get your free ecommerce email templates</p> <p>Create emails that turn subscriptions into sales with our customizable email templates. Set up your first email campaign with confidence and start driving sales today!</p> <a class="marketing-button marketing-button--small" href="/first-sale/email-templates?utm_campaign=First_Day_to_First_Sale&amp;utm_source=blog" target="_blank">Learn More</a> </div> <h2 id="best">Best abandoned cart email examples</h2> <ul> <li><a href="#casper">Casper</a></li> <li><a href="#rudy">Rudy’s</a></li> <li><a href="#whisky">Whisky Loot</a></li> <li><a href="#nomad">Nomad</a></li> <li><a href="#shave">Dollar Shave Club</a></li> </ul> <p>Now that you know what an abandoned cart email is, let’s look at some top examples to get inspired by.</p> <h3 id="casper">Casper</h3> <p><strong>Subject line: </strong>Did you forget something?</p> <p><a href="https://casper.com/" target="_blank" rel="nofollow noopener noreferrer">Casper</a> sends cart abandonment emails after you leave anything behind on its website. The subject line, “Did you forget something?” piques buyer interest and makes them click. Once opened, the email uses the playful, catchy headline “COME BACK TO BED” to draw buyers in.</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/image5_bb366cdc-8ff3-42e2-a9b8-cc049f1ad550.png?v=1623287062" alt="Casper Abandoned Cart Email asking customers to Come Back to Bed with a pillow product" loading="lazy"> <figcaption><em>Image courtesy of: <a href="https://reallygoodemails.com/emails/did-you-forget-something" rel="nofollow noopener noreferrer" target="_blank">Really Good Emails</a></em></figcaption> </figure> <p>Casper keeps its email clean and easy to read, with a clear CTA button that directs people back to the checkout process. The brand also includes testimonials in its emails to show that its products are worth the investment and gives readers the opportunity to see more reviews if they prefer.</p> <h3 id="rudy">Rudy’s</h3> <p><strong>Subject line: </strong>Don’t let free shipping go to waste</p> <p><a href="https://rudysbarbershop.com/" target="_blank" rel="nofollow noopener noreferrer"><u>Rudy's</u></a> sends a funny email follow-up as a part of its cart abandonment campaigns. The headline “Don't put this off like a software update” is relatable. Most of its customers will know that if you don't update your software, it can fail. The idea is that you don't want bad things to happen if you skip buying your selected items.</p> <p>Rudy's also includes images of the products left behind and offers free shipping as a last-ditch effort to motivate customers to complete their purchase.</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/image7_215ef33a-5c8b-4042-b6b1-9a9864dc0b96.png?v=1623287162" alt="Rudy's cart recovery email example asking the customer to not put this off like a software update" loading="lazy"> <figcaption><em>Image courtesy of: <a href="https://reallygoodemails.com/emails/don-t-let-free-shipping-go-to-waste" rel="nofollow noopener noreferrer" target="_blank">Really Good Emails</a></em></figcaption> </figure> <h3 id="whisky">Whisky Loot&nbsp;by&nbsp;Liquor Loot</h3> <p><strong>Subject line: </strong>Your cart is sobering up</p> <p><a href="https://whiskyloot.com/" target="_blank" rel="nofollow noopener noreferrer"><u>Whisky Loot</u></a>'s shopping cart reminder is one of the more comical abandoned cart email examples. When a shopper leaves behind one of its subscription boxes, they receive a message with the subject line “Your cart is sobering up.” It's witty and unusual, which can improve open rate and conversion rate, illustrating how humor can play an unexpected role in your abandoned cart email strategy.</p> <p>The email opens with a question, then lists all the things you can do with the whisky inside the box. All the items are amusing, making viewers laugh and envision themselves using the items in these humorous ways. Whisky Loot wraps up with an FAQ section and CTA button that says “TREAT YOURSELF.”</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/image11_c752d632-9f1b-4ce8-86a3-b63b52785623.png?v=1623287255" alt="Whisky Loot abandoned cart email with a list of things that can be done with the product" loading="lazy"> <figcaption><em>Image courtesy of: <a href="https://reallygoodemails.com/emails/your-cart-is-sobering-up" rel="nofollow noopener noreferrer" target="_blank">Really Good Emails</a></em></figcaption> </figure> <h3 id="nomad">Nomad</h3> <p><strong>Subject line: </strong>Nomad Gear is Selling Out Quick</p> <p><a href="https://nomadgoods.com/" target="_blank" rel="nofollow noopener noreferrer">Nomad</a>'s abandoned cart email is another great example. The subject line gives viewers a fear of missing out (FOMO) feeling to get them to click. The imagery is on brand, supported by playful copy, but also explains how viewers can recover their cart.</p> <p>The email also addresses a common pain point. Under the section “Afraid to Make The Leap?” the copy comforts readers by explaining Nomad's return policy and two-year warranty. This offer also adds credibility to the email, showing that the brand stands behind its products.</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/image17_d16f0953-95e0-4f8d-9b23-f43b0e892156.png?v=1623287321" alt="NOMAD abandoned cart email recovery example with lots of smart CTA copy and buttons" loading="lazy"> <figcaption><em>Image courtesy of: <a href="https://reallygoodemails.com/emails/nomad-gear-is-selling-out-quick" rel="nofollow noopener noreferrer" target="_blank">Really Good Emails</a></em></figcaption> </figure> <h3 id="shave">Dollar Shave Club</h3> <p><strong>Subject line: </strong>Where did you go?</p> <p><a href="https://dollarshaveclub.com/" target="_blank" rel="nofollow noopener noreferrer">Dollar Shave Club</a> is known for its witty and personable marketing campaigns, and its abandoned cart email series is no different. The subject line is short and gives readers a reason to explore it further.</p> <p>Once shoppers open the email, bullet-point copy makes it easy to read and lists the reasons why Dollar Shave Club razors are good. The imagery shows exactly what you'll get in the brand's monthly box. Dollar Shave Club also offers a 100% money-back guarantee to clear any doubts and encourage readers to take advantage.</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/image8_a6ebcb82-e31e-4bbf-b968-b376cc092868.png?v=1623287410" alt="Dollar Shave Club abandoned cart recovery email showing an open box of how the product is delivered" loading="lazy"> <figcaption><em>Image courtesy of: <a href="https://reallygoodemails.com/emails/where-did-you-go" rel="nofollow noopener noreferrer" target="_blank">Really Good Emails</a></em></figcaption> </figure> <h2 id="practices">Abandoned cart email best practices</h2> <ol> <li><a href="#1">Consider timing</a></li> <li><a href="#2">Offer a discount code</a></li> <li><a href="#3">Include social proof</a></li> <li><a href="#4">Reserve the items in the cart</a></li> <li><a href="#5">Test abandoned cart texts</a></li> <li><a href="#6">Remind them of what they’ve abandoned</a></li> <li><a href="#7">Use great email copy</a></li> <li><a href="#8">Include a call-to-action (CTA) button</a></li> </ol> <p>Every abandoned cart email needs compelling copy and an easy way to get back to the cart, or at least a display of the items that were abandoned. Beyond that, here are a few best practices and tips for your abandoned cart email strategy.</p> <h3 id="1">1. Consider timing</h3> <p><meta charset="utf-8"><span>Recent studies show that the sooner you send an abandoned cart email, the better results you'll get. Email marketing agency&nbsp;</span><a href="https://rejoiner.com/resources/abandoned-cart-email-timing" rel="nofollow noopener noreferrer" target="_blank">Rejoiner</a><span>&nbsp;confirmed this after analyzing millions of cart recovery emails in its platform. The goal was to find the best timing that drove revenue for its clients.</span></p> <p>The result? Rejoiner found that sending a follow-up email after one hour resulted in an average conversion rate of 16%. If you send an email too soon, you'll likely see lower conversion rates. If you wait too long, the results are even worse.</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/image1_fc02e912-0859-439a-9cda-183cd87c45eb.png?v=1623288143" alt="Bar graph on cart abandonment send time showing 1 hour after being the most effective." loading="lazy"> <figcaption><em>Image courtesy of: <a href="https://rejoiner.com/resources/abandoned-cart-email-timing/" target="_blank" rel="nofollow noopener noreferrer">Rejoiner</a></em></figcaption> </figure> <p>Rejoiner also found that although the first email is the most effective, it won't recover all the lost sales left by cart abandoners. That's why it recommends using a three-part series in your abandoned cart email strategy to capture the most revenue possible:</p> <ol> <li>First email, sent one hour after abandonment</li> <li>Second email, sent one day after abandonment</li> <li>Third email, sent three days after abandonment</li> </ol> <p>Setting up an abandoned cart email sequence like the above is easy in <a href="/ph/email-marketing" title="Shopify Email" target="_blank">Shopify Email</a>. Learn more by reading <a href="/ph/partners/blog/how-to-build-an-abandoned-cart-email-sequence" target="_blank"><u>How to Build an Abandoned Cart Email Sequence</u></a>.</p> <h3 id="2">2. Offer a discount code</h3> <p>Most customers abandon their carts because the final price is more than what they expected.</p> <p>When people think about how much they're going to pay, they're usually adding up the prices of each item in their cart. They don't always consider unexpected shipping costs or taxes, and if they do, they often lowball the estimates.</p> <p>That's why the <a href="https://baymard.com/lists/cart-abandonment-rate" target="_blank" rel="nofollow noopener noreferrer">top reason people abandon their cart</a> is because extra costs were too high.</p> <p>And there's a simple way to recover the customers who have been scared away by the final price: issue a discount.</p> <p>Alex Mill's abandoned cart email subject line is clear: “Get Them For 15% Off!” Once you open the email, you'll notice the items you left behind paired with this 15% off discount. The results? Likely a sale.</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/image12_5434efbc-2c3e-4424-bac6-f9b28f1e8652.png?v=1623288195" alt="Alex Mill abandoned cart email example with a discount incentive" loading="lazy"> <figcaption><em>Image courtesy of: <a href="https://reallygoodemails.com/emails/get-them-for-15-off" rel="nofollow noopener noreferrer" target="_blank">Really Good Emails</a></em></figcaption> </figure> <p>Discounts are easy to create. Simply decide on the amount, generate a discount code, and&nbsp;include it in the abandoned cart email.</p> <p>Now, you've got to decide carefully whether discounts make sense for your business. You know that a lot of customers are abandoning their carts, but no two stores face the exact same mix of reasons. You have a good chance of encouraging your customers to make their purchases after a discount or free shipping costs, but you also don't want to lose too much in sales.</p> <p>That's a fine line to walk, and you have to decide if or how you offer your discounts. There's no right answer; your customers may walk away from deals because of prices, or for reasons that have nothing to do with them. It's up to you to discover how they behave.</p> <p><meta charset="utf-8"><strong>Learn more:<span>&nbsp;</span></strong><a href="/ph/blog/57720581-7-automated-email-campaigns-that-win-customers-and-keep-them-coming-back" target="_blank">The Beginner’s Guide to Email Automation: Campaign Ideas and Tips</a></p> <h3 id="3">3. Include social proof</h3> <p>Social proof is one of your most influential marketing tools. It's the best way to build trust with cart abandoners and can encourage them to complete their purchase.</p> <p>Social proof makes people pause to check out what others have to say about a product. It gets them to take a chance with your brand because others are saying good things about it.</p> <p>In this Adidas email the brand also includes social proof in its messaging. Viewers can see what recent buyers have to say about the shoes they left behind through customer reviews.</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/image10_3588f319-10cc-4ea5-a1dc-50f641dc2056.png?v=1623288237" alt="Adidas abandoned cart email example with social proof quotes from happy customers." loading="lazy"> <figcaption><em>Image courtesy of:&nbsp;<a href="https://reallygoodemails.com/search/emails/adidas" rel="nofollow noopener noreferrer" target="_blank">Really Good Emails</a></em></figcaption> </figure> <h3 id="4">4. Reserve the items in the cart</h3> <p>One way to take advantage of the scarcity effect is limiting the amount of time you'll hold items in a customer's cart.</p> <p>Customers know that a small online store without super-sophisticated supply chains will frequently sell out of popular items. Knowing those items will be held for them may push them to buy.</p> <p>The following email from&nbsp;<a href="https://beardbrand.com/" target="_blank" rel="nofollow noopener noreferrer">Beardbrand</a> informs shoppers that items in their cart are reserved, but will expire soon. It uses this psychological trick to motivate people to buy before supply runs out.</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/image19_92893d74-4125-480f-aafe-4db0f2f2546e.png?v=1623288297" alt="Beardbrand abandoned cart email example with a call for urgency to Reclaim My Cart!" loading="lazy"> <figcaption>Image courtesy of: <a href="https://reallygoodemails.com/emails/quick-heads-up" rel="nofollow noopener noreferrer" target="_blank">Really Good Emails</a></figcaption> </figure> <p>Before you offer to reserve a&nbsp;cart, make sure that your stock is generous and you can afford to hold items for&nbsp;those who potentially won't buy. If supply is short,&nbsp;keep in mind that you'll&nbsp;want to ship to customers who have already paid&nbsp;first.</p> <h3 id="5">5. Test abandoned cart texts</h3> <p>An abandoned cart text is similar to an abandoned cart email, but the message is sent to a person's mobile device. It's a newer sales recovery tactic, but works because people are more likely to see an SMS push notification than an email in their inbox, which can lead to higher click-through rates and sales.</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/image4_7255ea26-8d40-48c4-93f3-4dd656d146eb.png?v=1623288745" alt="Abandoned cart sms example from lock screen reminding Mike that they left an item behind in their cart." loading="lazy"> <figcaption><em>Image courtesy of: <a href="http://manychat.com" target="_blank">ManyChat</a></em></figcaption> </figure> <p>You can use data you collect about a shopper, such as name and the products they left behind, to personalize a text message. Some <a href="/ph/blog/sms-marketing" target="_blank">SMS marketing</a> providers like ManyChat even let you include one-click links to bring customers back to a Shopify <a href="/ph/blog/product-page">product page</a>.</p> <figure><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0070/7032/files/image18_a328d6c1-e9cb-4fc4-babf-1a722dbf54f0.png?v=1623288785" alt="Abandoned cart sms example with a photo of the item and copy offering 15% off off Logic Jackets." loading="lazy"> <figcaption><em>Image courtesy of: <a href="http://manychat.com" target="_blank">ManyChat</a></em></figcaption> </figure> <p><strong>Resource: </strong>Learn how to create an abandoned cart text by reading <a href="https://manychat.com/blog/abandoned-cart/" target="_blank" rel="nofollow noopener noreferrer">How to Reduce Abandoned Cart Rate with SMS</a>.</p> <h3 id="6">6. Remind them of what they’ve abandoned</h3> <p data-pm-slice="1 1 []">It's quite possible that after some time away your customers might decide they do want to buy after all. It may take a few hours after abandonment to be reminded of what they saw in the items in the first place. Unlike the cold reach out of a standard&nbsp;<a href="/ph/partners/blog/writing-business-emails" target="_blank"><u>business email</u></a>, this is a warm lead.</p> <p>Customers may leave behind abandoned carts for unexpected reasons. For example, an issue with an internet provider could have caused cart abandonment, and your customers may still want to buy. Saving their cart, or displaying the items that they planned to purchase, and sending it to them with a link is the easiest way to get those customers back.</p> <p>Take a look at this example from <a href="https://american-giant.com/" target="_blank" rel="nofollow noopener noreferrer">American Giant</a>. It's a very simple message telling the customer what they've given up. Better yet, it gives a link to easily get back to their cart, skipping the registration page so&nbsp;they don't have to provide their info all over again.</p> <figure><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0070/7032/files/image2_3278253f-6aaf-49cb-86ec-705f6ca7225d.png?v=1623287541" alt="American Giant abandoned cart email showing the black dress left behind" loading="lazy"> <figcaption><em>Image courtesy of: <a href="https://reallygoodemails.com/emails/did-you-see-something-you-liked" rel="nofollow noopener noreferrer" target="_blank">Really Good Emails</a></em></figcaption> </figure> <p>Here's another recovery email that's simple and effective from <a href="https://perigold.com/" target="_blank" rel="nofollow noopener noreferrer">Perigold</a>. It gets the point across quickly and even offers product recommendations further down the email to help people find other relevant products quickly and easily.</p> <figure><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0070/7032/files/image3_079920cb-bd91-4c2a-96c6-4baabce4e0ed.png?v=1623287660" alt="Perigold abandoned cart email example with candle and copy encouraging the customer to bring it into their home" loading="lazy"> <figcaption>Image courtesy of: <a href="https://reallygoodemails.com/emails/the-kitchen-canister-is-in-your-cart-" rel="nofollow noopener noreferrer" target="_blank">Really Good Emails</a></figcaption> </figure> <p>We have one more standout example. <a href="https://chubbiesshorts.com/" target="_blank" rel="nofollow noopener noreferrer">Chubbies</a> has excelled in three dimensions with its great email: compelling visuals, great copy, and multiple links.</p> <p><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0070/7032/files/image16_5180c0ee-3214-4ec9-b1f7-9a840f756ba7.png?v=1623287795" alt="Chubbies abandon email with person sitting on beach, and copy encouraging the customer to join them by buying the product." loading="lazy"></p> <p>Pay close attention to the way Chubbies wrote this email. “Allow me to teleport you,” “Let's turn this party up to 11,” and “Word up” all go along with the image of a shorts retailer run by fun-loving people. Also, note that clicking any of the three links in the email takes you back to your cart. (There are active links in the title, on the main picture, and also on the big button at the bottom of the email).</p> <h3 id="7">7. Use great email copy</h3> <p>The example from Chubbies serves as a good transition point into the next feature of standout abandoned cart emails: great copy.</p> <p>Think of abandoned cart emails as a bonus marketing opportunity. You take care to make all your marketing materials compelling, and you shouldn't slack off here. In addition, because of the purpose abandoned cart emails serve, they may be more aligned to <a href="/ph/blog/welcome-email" target="_blank">welcome emails</a> than what you'd normally send.</p> <p>What are the ingredients for a good marketing email? An attention-grabbing subject line, great copy, and good images are all important. These next few emails excel at one or more of these areas.</p> <figure><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0070/7032/files/image6_56d0cd08-2918-44ba-8dde-fbaff07b932a.png?v=1623287862" alt="Food52 abandoned cart email reminding the customer that their cart is calling and images of the product." loading="lazy"> <figcaption><em>Image courtesy of: <a href="https://reallygoodemails.com/emails/oooh-good-choice-we-set-it-aside-for-you" rel="nofollow noopener noreferrer" target="_blank">Really Good Emails</a></em></figcaption> </figure> <p>Our favorite email with great copy comes from <a href="https://food52.com/" target="_blank" rel="nofollow noopener noreferrer">Food52</a>. In addition to showing your items and a link to your shopping cart, it takes a genuinely relatable approach to its cart abandonment emails. See: “Your Cart Called” and “It's hoping you'll come back and see it.” These phrases personalize the shopping cart and make you feel like you should go back and check in on a friend.</p> <p><a href="http://adidas.com/" target="_blank">Adidas</a> isn't afraid to use a bold email subject line: “Sorry to hear about your wi-fi” assuming the receiver's Wi-Fi had crashed and that's why they left the site. It also writes: “IS YOUR WI-FI OKAY?” and “Maybe your browser crashed when looking at the iconic Gazelle silhouette,” with a link back to the customer's cart.</p> <figure><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0070/7032/files/image14_6e2b7d04-c33b-428d-aa82-25d67dfb5e4d.png?v=1623287922" alt="Adidas abandoned cart email with images of shoes and copy reading Is Your Wi-fi Okay?" loading="lazy"> <figcaption><em>Image courtesy of: <a href="https://reallygoodemails.com/emails/sorry-to-hear-about-your-wi-fi" rel="nofollow noopener noreferrer" target="_blank">Really Good Emails</a></em></figcaption> </figure> <p>Take a look at this example from <a href="https://huckberry.com/" target="_blank" rel="nofollow noopener noreferrer">Huckberry</a>:</p> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/image9_998e6188-7283-4dce-a116-21bdb2c6324f.png?v=1623287994" alt="huckberry abandoned cart email creates a sense of urgency with the copy and shows the item and price left behind" loading="lazy"> <figcaption><em>Image courtesy of: <a href="https://reallygoodemails.com/emails/heading-out-without-checking-out" rel="nofollow noopener noreferrer" target="_blank">Really Good Emails</a></em></figcaption> </figure> <p>Huckberry makes a different sort of appeal: “Our sales and inventory are often limited, and we can't guarantee that the products left in your cart will still be available when you decide to pull the trigger.”</p> <p>There's a sense of urgency. If you really want those items, then you shouldn't delay. Scarcity is a powerful <a href="/ph/blog/8920983-6-psychological-triggers-that-win-sales-and-influence-customers">psychological sales trigger</a> that smart online retailers know to take advantage of. Customers are afraid that something they want to buy might sell out. Huckberry taps into that anxiety and urges its customers to buy soon.</p> <p>Every online store on our list is using great copy, in addition to other tricks, to entice customers to go back to their cart and make the purchase.</p> <h3 id="8">8. Include a call to action (CTA) button</h3> <p>A CTA button is the button you use in your email to guide viewers toward their cart. It's the part of the email a viewer needs to click to take the action you want them to take. Call to action buttons vary in style depending on your brand, but they all have the same goal: get people back to their shopping carts.</p> <p>You can use a standard CTA like Return to Cart or Shop Now. Or you can get more creative and use a CTA like Society6 does, which says “Get My 30% Off.”</p> <figure><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0070/7032/files/image15_5d7c8118-59aa-4c60-8668-b16702d47cc4.png?v=1623288078" alt="Society6 Abandoned Cart Email showing that their cart is being held for a limited time of 48 hours." loading="lazy"> <figcaption><em>Image courtesy of: <a href="https://reallygoodemails.com/emails/cart-reserved-with-the-best-offer-available" rel="nofollow noopener noreferrer" target="_blank">Really Good Emails</a></em></figcaption> </figure> <p>Aim to use a CTA button that is action packed. Use verbs like “get” or “shop” to motivate people to buy items in their cart. You can also test different CTA text in your email marketing software to see which resonates with your audience. This will help you see higher revenue per recipient and improve the results of your cart abandonment series.</p> <p><strong>Learn more:</strong> <a href="/ph/blog/email-marketing-best-practices">20 Email Marketing Best Practices That Drive Sales</a></p> <h2 id="how">How do I start sending abandoned cart emails?</h2> <p>Shopify users can fully automate abandoned checkout, cart, and product browse emails using Shopify's <a href="/ph/blog/marketing-automation" title="marketing automation" target="_blank">marketing automations</a>. In addition, there are several <a href="https://apps.shopify.com/search?q=abandoned%20cart%20sms" title="shopify apps" target="_blank">well-reviewed apps</a> that can offer abandoned cart messages via instant messaging.</p> <p>If you're not on Shopify, you still have options like <a href="http://rejoiner.com/" target="_blank">Rejoiner</a>. Most of these programs will have abandoned cart email templates you can use to start sending right away. You'll just need to update the copy, images, offer, and any other tweaks to make it feel on brand for you.</p> <h2 id="abandon">Abandon cart email templates</h2> <p>If you want a little more help on the creative side, check out the following free abandoned cart email templates:</p> <ul> <li><a href="https://www.bolt.com/blog/abandoned-cart-email-templates/" target="_blank" rel="nofollow noopener noreferrer">Ready-to-Use Abandoned Cart Email Templates by Bolt</a></li> <li><a href="https://targetbay.com/email-marketing/email-templates/abandoned-cart-email/" target="_blank" rel="nofollow noopener noreferrer">60+ Free Abandoned Cart Email Templates by TargetBay</a></li> <li><a href="https://stripo.email/templates/type/abandoned-cart/" target="_blank" rel="nofollow noopener noreferrer">Abandoned Cart Email Templates by Stripo</a></li> </ul> <h2 id="recover">Recover more sales in your online store</h2> <p>Whether you're an online marketer or ecommerce store owner, abandoned cart emails are crucial to increase sales. They are easy to set up and really should be something everyone does, given the high average shopping cart abandonment rate. Learn from the pros above, and get started recovering sales today.</p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&amp;_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/ph/blog/product-sourcing-apps">How To Source Products To Sell Online</a></li><li class="mt-2"><a href="/ph/blog/dropshipping-guide">The Ultimate Guide To Dropshipping (2024)</a></li><li class="mt-2"><a href="/ph/blog/return-policy">How To Write a Return Policy (+ Free Template) (2024)</a></li><li class="mt-2"><a href="/ph/blog/shipping-policy">How to Create Your Shipping Policy (With a Template and Examples)</a></li><li class="mt-2"><a href="/ph/blog/dropshipping-suppliers">The 13 Best Dropshipping Suppliers in 2024</a></li><li class="mt-2"><a href="/ph/blog/shopping-cart-abandonment">30+ Shopping Cart Abandonment Statistics and Strategies for Recouping Lost Sales</a></li><li class="mt-2"><a href="/ph/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store">How To Create a Successful Affiliate Program</a></li><li class="mt-2"><a href="/ph/blog/international-ecommerce">The Ultimate Guide to International Ecommerce</a></li><li class="mt-2"><a href="/ph/blog/13251973-creative-ways-to-improve-ecommerce-customer-experience-that-also-boost-loyalty-and-sales">How to to Improve Ecommerce Customer Loyalty</a></li><li class="mt-2"><a href="/ph/blog/10609641-divide-and-profit-how-to-segment-your-mailing-list-for-better-engagement">How to Segment Your Email List for Better ROI</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&amp;_[itemscope]]:mb-6 [&amp;_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2 id="faq">Abandoned cart email FAQ</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Do abandoned cart emails work?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <p itemprop="text">Yes, abandoned cart emails work to recover lost sales. According to a recent benchmark by email service provider Klaviyo, businesses that use abandoned cart emails regain 3.33% of lost sales, with an average revenue per recipient of $3.65.</p> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What should I write in an abandoned cart email?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <p itemprop="text">Every abandoned cart email should include a reminder of the items left behind, actionable copy, and a call to action that motivates people to buy.</p> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Can I send abandoned cart emails?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <p itemprop="text">Anyone can send abandoned cart emails through an email service provider. You can build an abandoned shopping cart automation that triggers messages to send over time so you don’t have to do it manually.</p> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How many emails does an abandoned email order have?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <p itemprop="text">The standard abandoned cart email campaign should have a minimum of three emails: one that sends after the first hour, another after the first day, and a final email on the third day. But you can create any length of abandoned cart series you prefer.</p> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row justify-between flex-row-reverse"><div class="h-16 w-16 tablet-xl:mr-4 grow-0 shrink-0 bg-[#D9D9D9] rounded-full overflow-hidden flex justify-center items-center text-white text-xl font-extrabold"><div>MK</div></div><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/ph/blog/authors/michael-keenan" class="no-underline" itemProp="url"><span itemProp="name">Michael Keenan</span></a></span></div><div class="text-body-sm text-shade-50">Updated on<!-- --> <time>Mar 9, 2025</time></div></div></div><div class="xs:border-b 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Nav\",10,[1325,1328,1332,1336],{\"_1236\":713,\"_385\":1326,\"_1256\":1213,\"_1237\":1327,\"_1258\":715},\"/ph/manage\",{\"_1239\":1240,\"_1241\":713},{\"_1236\":739,\"_385\":1329,\"_1237\":1330,\"_1258\":741},\"/ph/analytics\",{\"_1239\":1240,\"_1241\":1331},\"Measure your Performance\",{\"_1236\":695,\"_385\":1333,\"_1237\":1334,\"_1258\":697},\"/ph/orders\",{\"_1239\":1240,\"_1241\":1335},\"Organize inventory and orders\",{\"_1236\":635,\"_385\":1337,\"_1237\":1338,\"_1258\":633},\"/ph/flow\",{\"_1239\":1240,\"_1241\":635},{\"_1340\":1213,\"_1248\":1249,\"_1250\":1341,\"_1243\":1342},\"aside\",12,[1343,1346,1349],{\"_1236\":881,\"_385\":1344,\"_1237\":1345,\"_1258\":883,\"_1250\":1251},\"https://shopify.dev\",{\"_1239\":1240,\"_1241\":881},{\"_1236\":316,\"_385\":1347,\"_1237\":1348,\"_1258\":318,\"_1250\":1251},\"/ph/plus\",{\"_1239\":1240,\"_1241\":1170},{\"_1236\":472,\"_385\":1350,\"_1237\":1351,\"_1258\":474,\"_1250\":1251},\"/ph/products\",{\"_1239\":1240,\"_1241\":1352},\"All products\",{\"_1236\":1014,\"_385\":1354,\"_1237\":1355},\"/ph/pricing\",{\"_1239\":1240,\"_1241\":1356},\"Pricing Nav\",{\"_1236\":829,\"_1237\":1358,\"_1243\":1360},{\"_1239\":1240,\"_1241\":1359},\"Resources Nav\",[1361,1377,1405],{\"_1236\":669,\"_1237\":1362,\"_1248\":1249,\"_1250\":1251,\"_1252\":668,\"_1243\":1364},{\"_1239\":1240,\"_1241\":1363},\"Help and support Nav\",[1365,1368,1371,1374],{\"_1236\":669,\"_385\":1366,\"_1237\":1367,\"_1258\":671},\"https://help.shopify.com/en/\",{\"_1239\":1240,\"_1241\":669},{\"_1236\":675,\"_385\":1369,\"_1237\":1370,\"_1258\":677},\"/ph/blog/topics/guides\",{\"_1239\":1240,\"_1241\":675},{\"_1236\":563,\"_385\":1372,\"_1237\":1373,\"_1258\":565},\"https://www.shopifyacademy.com/\",{\"_1239\":1240,\"_1241\":563},{\"_1236\":867,\"_385\":1375,\"_1237\":1376,\"_1258\":869},\"/ph/blog\",{\"_1239\":1240,\"_1241\":867},{\"_1236\":795,\"_1237\":1378,\"_1248\":1277,\"_1250\":1380,\"_1381\":1213,\"_1252\":794,\"_1243\":1382},{\"_1239\":1240,\"_1241\":1379},\"Popular topics Nav\",6,\"splitColumns\",[1383,1386,1390,1393,1396,1399,1402],{\"_1236\":954,\"_385\":1384,\"_1237\":1385,\"_1258\":956},\"/ph/blog/what-is-shopify\",{\"_1239\":1240,\"_1241\":954},{\"_1236\":639,\"_385\":1387,\"_1237\":1388,\"_1258\":641},\"/ph/blog/topics/founder-stories\",{\"_1239\":1240,\"_1241\":1389},\"Founder 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Nav\",[1409,1412,1415,1418,1421],{\"_1236\":707,\"_385\":1410,\"_1237\":1411},\"/ph/tools/logo-maker\",{\"_1239\":1240,\"_1241\":707},{\"_1236\":926,\"_385\":1413,\"_1237\":1414},\"https://www.shopify.com/stock-photos\",{\"_1239\":1240,\"_1241\":926},{\"_1236\":526,\"_385\":1416,\"_1237\":1417},\"/ph/blog/business-plan-template\",{\"_1239\":1240,\"_1241\":526},{\"_1236\":705,\"_385\":1419,\"_1237\":1420},\"https://www.linkpop.com/\",{\"_1239\":1240,\"_1241\":705},{\"_1236\":823,\"_385\":1422,\"_1237\":1423},\"/ph/tools/qr-code-generator\",{\"_1239\":1240,\"_1241\":823},{\"_1236\":320,\"_385\":1425,\"_1237\":1426},\"/ph/enterprise\",{\"_1239\":1240,\"_1241\":1427},\"Upmarket Enterprise CTA\",{\"_1236\":958,\"_1237\":1429,\"_1243\":1431},{\"_1239\":1240,\"_1241\":1430},\"What's New\",[1432],{\"_1433\":1213,\"_1248\":1249,\"_1250\":1341,\"_1243\":1434},\"simple\",[1435,1438],{\"_1236\":544,\"_385\":1436,\"_1237\":1437,\"_1258\":546,\"_1250\":1251,\"_1252\":543},\"https://changelog.shopify.com\",{\"_1239\":1240,\"_1241\":544},{\"_1236\":759,\"_385\":1439,\"_1237\":1440,\"_1258\":761,\"_1250\":1251,\"_1252\":758},\"https://shopify.com/news\",{\"_1239\":1240,\"_1241\":759},\"segments\",\"isNewNavFooter\",false,\"($locale)/blog/$article\",{\"_1446\":1447,\"_1511\":1485,\"_123\":1512,\"_1513\":1514,\"_1515\":1516,\"_1539\":493,\"_1540\":1541,\"_2224\":1466,\"_2225\":2226,\"_2241\":2242,\"_2296\":2297,\"_2340\":-7,\"_2341\":-7,\"_2342\":2343,\"_385\":2319,\"_2344\":2319,\"_2345\":899,\"_2346\":960,\"_2347\":2348,\"_2349\":2350,\"_2351\":960,\"_2352\":960,\"_1203\":1204,\"_2353\":2354,\"_2355\":-7,\"_2356\":2357,\"_2450\":2451,\"_1458\":2452,\"_2453\":1443,\"_2454\":2455,\"_3942\":-7,\"_1013\":3943},\"article\",{\"_1448\":1449,\"_1450\":1451,\"_162\":1457,\"_1458\":1459,\"_340\":1460,\"_1461\":1462,\"_1463\":1464,\"_1473\":1474,\"_123\":1476,\"_1477\":1478,\"_1479\":1480,\"_1481\":1482,\"_1486\":1487,\"_1503\":1466,\"_1504\":1468,\"_1505\":960,\"_1506\":-7,\"_1507\":-7,\"_1508\":1509,\"_1510\":1491},\"__typename\",\"Article\",\"authorV2\",{\"_1448\":1452,\"_19\":1453,\"_1454\":1455,\"_1456\":1443},\"ArticleAuthor\",\"Michael Keenan\",\"avatarUrl\",\"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404\",\"isDisabledAuthor\",\"gid://shopify/Article/12522201\",\"handle\",\"abandoned-cart-emails\",\"16 Strong Abandoned Cart Email Examples\",\"publishedAt\",\"2024-10-18T14:30:00Z\",\"image\",{\"_1448\":1465,\"_385\":1466,\"_1467\":1468,\"_1469\":1470,\"_1471\":1472},\"Image\",\"https://cdn.shopify.com/s/files/1/0070/7032/articles/abandoned-cart-email_067706c1-18aa-4c82-84d6-75f90f44cf5a.jpg?v=1741550176\",\"altText\",\"Illustration of a skeleton in a desert in the shape of an abandoned cart.\",\"width\",1848,\"height\",970,\"tags\",[1475],\"Retention\",\"\u003cp\u003eLet's say you're running a successful \u003ca href=\\\"/online-store\\\" target=\\\"_blank\\\"\u003eecommerce site\u003c/a\u003e. You've figured out inventory, you've got a healthy amount of traffic, and your customers are raving about your products. Have you covered all your bases?\u003c/p\u003e\\n\u003cp\u003eNot necessarily. You could still miss out on a huge number of sales. How? Through \u003ca href=\\\"/blog/shopping-cart-abandonment/\\\" target=\\\"_blank\\\"\u003eshopping cart abandonment\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eMore than \u003ca href=\\\"https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/\\\" target=\\\"_blank\\\"\u003e70%\u003c/a\u003e of \u003ca href=\\\"/tour/shopping-cart\\\" target=\\\"_blank\\\"\u003eonline shopping carts\u003c/a\u003e are abandoned before the customer completes a sale.\u003c/p\u003e\\n\u003cp\u003eNow, it may not be possible to persuade all cart-abandoners to go through checkout and triple your sales. Some customers may have never had the intention to purchase in the first place. But it's worth putting in the effort to remove as many barriers to purchase as you can.\u003c/p\u003e\\n\u003cp\u003eLearn how to recover lost customers after they've left your site (and their carts) with an abandoned cart campaign powered by \u003ca href=\\\"/blog/email-marketing\\\" target=\\\"_blank\\\"\u003eemail marketing\u003c/a\u003e. Then check out the email marketing tools you'll need to set up your own winning campaign, so you can reduce cart abandonment.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eLearn to recover lost sales with email 💌\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#what\\\"\u003eWhat are abandoned cart emails?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#best\\\"\u003eBest abandoned cart email examples\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#practices\\\"\u003eAbandoned cart email best practices\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#how\\\"\u003eHow do I start sending abandoned emails?\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#abandon\\\"\u003eAbandon cart email templates\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#recover\\\"\u003eRecover more sales in your ecommerce store\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"#faq\\\"\u003eAbandoned cart email FAQ\u003c/a\u003e \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"what\\\"\u003eWhat is an abandoned cart email?\u003c/h2\u003e\\n\u003cp\u003eAn abandoned cart email is an email sent to customers who have added products to their shopping cart but failed to check out. The email is a friendly reminder to consumers who may have been distracted and never checked out. It's a remarkably effective \u003ca href=\\\"/blog/customer-retention-strategies\\\" target=\\\"_blank\\\"\u003ecustomer retention\u003c/a\u003e tactic ecommerce stores use to increase revenue.\u003c/p\u003e\\n\u003cp\u003eIn fact, a report from \u003ca href=\\\"https://klaviyo.com/marketing-resources/abandoned-cart-benchmarks\\\" target=\\\"_blank\\\"\u003eKlaviyo\u003c/a\u003e reveals that businesses using cart recovery emails earn back 3.33% of lost sales (the highest of email flows), with an average revenue per recipient of $3.65.\u003c/p\u003e\\n\u003cp\u003eThis number alone doesn't sound striking. But multiply that by thousands of abandoned carts over a year and it's clear that abandoned cart emails can increase revenue.\u003c/p\u003e\\n\u003cp\u003eThese emails remind shoppers of what they left behind and encourage them to return and complete their purchase. You can customize abandoned cart emails with \u003ca href=\\\"/blog/discounts-and-coupons\\\" target=\\\"_blank\\\"\u003ecoupon codes\u003c/a\u003e, product images, call to action (CTA) buttons, and more to get people back to the checkout page.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image13_a1134786-cc32-46da-97a1-5478e4d394a5.png?v=1623276583\\\" alt=\\\"Cart abandonment email example showing Iphone left in the cart with call to action to return to buy it\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/leave-something-behind\\\" target=\\\"_blank\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/\\\" target=\\\"_blank\\\"\u003eRecent data shows\u003c/a\u003e the average shopping cart abandonment rate is 74.7% and varies by industry:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eLuxury \u0026amp; Jewelry: \u003cmeta charset=\\\"utf-8\\\"\u003e81.01%\u003c/li\u003e\\n\u003cli\u003ePet Care \u0026amp; Veterinary Services: 54.39%\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003ca href=\\\"/tour/ecommerce-website\\\" target=\\\"_blank\\\"\u003eEcommerce websites\u003c/a\u003e both large and small can send cart abandonment emails to improve conversion rates and recover lost revenue. Using \u003ca href=\\\"/blog/marketing-automation\\\" title=\\\"marketing automation\\\" target=\\\"_blank\\\"\u003emarketing automation\u003c/a\u003e software, you can even automate the process.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eGet your free ecommerce email templates\u003c/p\u003e\\n\u003cp\u003eCreate emails that turn subscriptions into sales with our customizable email templates. Set up your first email campaign with confidence and start driving sales today!\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://www.shopify.com/first-sale/email-templates?utm_campaign=First_Day_to_First_Sale\u0026amp;utm_source=blog\\\" target=\\\"_blank\\\"\u003eLearn More\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"best\\\"\u003eBest abandoned cart email examples\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#casper\\\"\u003eCasper\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#rudy\\\"\u003eRudy’s\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#whisky\\\"\u003eWhisky Loot\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#nomad\\\"\u003eNomad\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#shave\\\"\u003eDollar Shave Club\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eNow that you know what an abandoned cart email is, let’s look at some top examples to get inspired by.\u003c/p\u003e\\n\u003ch3 id=\\\"casper\\\"\u003eCasper\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eSubject line: \u003c/strong\u003eDid you forget something?\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://casper.com/\\\" target=\\\"_blank\\\"\u003eCasper\u003c/a\u003e sends cart abandonment emails after you leave anything behind on its website. The subject line, “Did you forget something?” piques buyer interest and makes them click. Once opened, the email uses the playful, catchy headline “COME BACK TO BED” to draw buyers in.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image5_bb366cdc-8ff3-42e2-a9b8-cc049f1ad550.png?v=1623287062\\\" alt=\\\"Casper Abandoned Cart Email asking customers to Come Back to Bed with a pillow product\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/did-you-forget-something\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eCasper keeps its email clean and easy to read, with a clear CTA button that directs people back to the checkout process. The brand also includes testimonials in its emails to show that its products are worth the investment and gives readers the opportunity to see more reviews if they prefer.\u003c/p\u003e\\n\u003ch3 id=\\\"rudy\\\"\u003eRudy’s\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eSubject line: \u003c/strong\u003eDon’t let free shipping go to waste\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://rudysbarbershop.com/\\\" target=\\\"_blank\\\"\u003e\u003cu\u003eRudy's\u003c/u\u003e\u003c/a\u003e sends a funny email follow-up as a part of its cart abandonment campaigns. The headline “Don't put this off like a software update” is relatable. Most of its customers will know that if you don't update your software, it can fail. The idea is that you don't want bad things to happen if you skip buying your selected items.\u003c/p\u003e\\n\u003cp\u003eRudy's also includes images of the products left behind and offers free shipping as a last-ditch effort to motivate customers to complete their purchase.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image7_215ef33a-5c8b-4042-b6b1-9a9864dc0b96.png?v=1623287162\\\" alt=\\\"Rudy's cart recovery email example asking the customer to not put this off like a software update\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/don-t-let-free-shipping-go-to-waste\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"whisky\\\"\u003eWhisky Loot by Liquor Loot\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eSubject line: \u003c/strong\u003eYour cart is sobering up\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://whiskyloot.com/\\\" target=\\\"_blank\\\"\u003e\u003cu\u003eWhisky Loot\u003c/u\u003e\u003c/a\u003e's shopping cart reminder is one of the more comical abandoned cart email examples. When a shopper leaves behind one of its subscription boxes, they receive a message with the subject line “Your cart is sobering up.” It's witty and unusual, which can improve open rate and conversion rate, illustrating how humor can play an unexpected role in your abandoned cart email strategy.\u003c/p\u003e\\n\u003cp\u003eThe email opens with a question, then lists all the things you can do with the whisky inside the box. All the items are amusing, making viewers laugh and envision themselves using the items in these humorous ways. Whisky Loot wraps up with an FAQ section and CTA button that says “TREAT YOURSELF.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image11_c752d632-9f1b-4ce8-86a3-b63b52785623.png?v=1623287255\\\" alt=\\\"Whisky Loot abandoned cart email with a list of things that can be done with the product\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/your-cart-is-sobering-up\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"nomad\\\"\u003eNomad\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eSubject line: \u003c/strong\u003eNomad Gear is Selling Out Quick\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://nomadgoods.com/\\\" target=\\\"_blank\\\"\u003eNomad\u003c/a\u003e's abandoned cart email is another great example. The subject line gives viewers a fear of missing out (FOMO) feeling to get them to click. The imagery is on brand, supported by playful copy, but also explains how viewers can recover their cart.\u003c/p\u003e\\n\u003cp\u003eThe email also addresses a common pain point. Under the section “Afraid to Make The Leap?” the copy comforts readers by explaining Nomad's return policy and two-year warranty. This offer also adds credibility to the email, showing that the brand stands behind its products.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image17_d16f0953-95e0-4f8d-9b23-f43b0e892156.png?v=1623287321\\\" alt=\\\"NOMAD abandoned cart email recovery example with lots of smart CTA copy and buttons\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/nomad-gear-is-selling-out-quick\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"shave\\\"\u003eDollar Shave Club\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eSubject line: \u003c/strong\u003eWhere did you go?\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://dollarshaveclub.com/\\\" target=\\\"_blank\\\"\u003eDollar Shave Club\u003c/a\u003e is known for its witty and personable marketing campaigns, and its abandoned cart email series is no different. The subject line is short and gives readers a reason to explore it further.\u003c/p\u003e\\n\u003cp\u003eOnce shoppers open the email, bullet-point copy makes it easy to read and lists the reasons why Dollar Shave Club razors are good. The imagery shows exactly what you'll get in the brand's monthly box. Dollar Shave Club also offers a 100% money-back guarantee to clear any doubts and encourage readers to take advantage.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image8_a6ebcb82-e31e-4bbf-b968-b376cc092868.png?v=1623287410\\\" alt=\\\"Dollar Shave Club abandoned cart recovery email showing an open box of how the product is delivered\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/where-did-you-go\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch2 id=\\\"practices\\\"\u003eAbandoned cart email best practices\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eConsider timing\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eOffer a discount code\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eInclude social proof\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eReserve the items in the cart\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eTest abandoned cart texts\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eRemind them of what they’ve abandoned\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eUse great email copy\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eInclude a call-to-action (CTA) button\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eEvery abandoned cart email needs compelling copy and an easy way to get back to the cart, or at least a display of the items that were abandoned. Beyond that, here are a few best practices and tips for your abandoned cart email strategy.\u003c/p\u003e\\n\u003ch3 id=\\\"1\\\"\u003e1. Consider timing\u003c/h3\u003e\\n\u003cp\u003e\u003cmeta charset=\\\"utf-8\\\"\u003e\u003cspan\u003eRecent studies show that the sooner you send an abandoned cart email, the better results you'll get. Email marketing agency \u003c/span\u003e\u003ca href=\\\"https://rejoiner.com/resources/abandoned-cart-email-timing\\\" rel=\\\"nofollow\\\" target=\\\"_blank\\\"\u003eRejoiner\u003c/a\u003e\u003cspan\u003e confirmed this after analyzing millions of cart recovery emails in its platform. The goal was to find the best timing that drove revenue for its clients.\u003c/span\u003e\u003c/p\u003e\\n\u003cp\u003eThe result? Rejoiner found that sending a follow-up email after one hour resulted in an average conversion rate of 16%. If you send an email too soon, you'll likely see lower conversion rates. If you wait too long, the results are even worse.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image1_fc02e912-0859-439a-9cda-183cd87c45eb.png?v=1623288143\\\" alt=\\\"Bar graph on cart abandonment send time showing 1 hour after being the most effective.\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://rejoiner.com/resources/abandoned-cart-email-timing/\\\" target=\\\"_blank\\\"\u003eRejoiner\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eRejoiner also found that although the first email is the most effective, it won't recover all the lost sales left by cart abandoners. That's why it recommends using a three-part series in your abandoned cart email strategy to capture the most revenue possible:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003eFirst email, sent one hour after abandonment\u003c/li\u003e\\n\u003cli\u003eSecond email, sent one day after abandonment\u003c/li\u003e\\n\u003cli\u003eThird email, sent three days after abandonment\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eSetting up an abandoned cart email sequence like the above is easy in \u003ca href=\\\"/email-marketing\\\" title=\\\"Shopify Email\\\" target=\\\"_blank\\\"\u003eShopify Email\u003c/a\u003e. Learn more by reading \u003ca href=\\\"/partners/blog/how-to-build-an-abandoned-cart-email-sequence\\\" target=\\\"_blank\\\"\u003e\u003cu\u003eHow to Build an Abandoned Cart Email Sequence\u003c/u\u003e\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3 id=\\\"2\\\"\u003e2. Offer a discount code\u003c/h3\u003e\\n\u003cp\u003eMost customers abandon their carts because the final price is more than what they expected.\u003c/p\u003e\\n\u003cp\u003eWhen people think about how much they're going to pay, they're usually adding up the prices of each item in their cart. They don't always consider unexpected shipping costs or taxes, and if they do, they often lowball the estimates.\u003c/p\u003e\\n\u003cp\u003eThat's why the \u003ca href=\\\"https://baymard.com/lists/cart-abandonment-rate\\\" target=\\\"_blank\\\"\u003etop reason people abandon their cart\u003c/a\u003e is because extra costs were too high.\u003c/p\u003e\\n\u003cp\u003eAnd there's a simple way to recover the customers who have been scared away by the final price: issue a discount.\u003c/p\u003e\\n\u003cp\u003eAlex Mill's abandoned cart email subject line is clear: “Get Them For 15% Off!” Once you open the email, you'll notice the items you left behind paired with this 15% off discount. The results? Likely a sale.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image12_5434efbc-2c3e-4424-bac6-f9b28f1e8652.png?v=1623288195\\\" alt=\\\"Alex Mill abandoned cart email example with a discount incentive\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/get-them-for-15-off\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eDiscounts are easy to create. Simply decide on the amount, generate a discount code, and include it in the abandoned cart email.\u003c/p\u003e\\n\u003cp\u003eNow, you've got to decide carefully whether discounts make sense for your business. You know that a lot of customers are abandoning their carts, but no two stores face the exact same mix of reasons. You have a good chance of encouraging your customers to make their purchases after a discount or free shipping costs, but you also don't want to lose too much in sales.\u003c/p\u003e\\n\u003cp\u003eThat's a fine line to walk, and you have to decide if or how you offer your discounts. There's no right answer; your customers may walk away from deals because of prices, or for reasons that have nothing to do with them. It's up to you to discover how they behave.\u003c/p\u003e\\n\u003cp\u003e\u003cmeta charset=\\\"utf-8\\\"\u003e\u003cstrong\u003eLearn more:\u003cspan\u003e \u003c/span\u003e\u003c/strong\u003e\u003ca href=\\\"/blog/57720581-7-automated-email-campaigns-that-win-customers-and-keep-them-coming-back\\\" target=\\\"_blank\\\"\u003eThe Beginner’s Guide to Email Automation: Campaign Ideas and Tips\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"3\\\"\u003e3. Include social proof\u003c/h3\u003e\\n\u003cp\u003eSocial proof is one of your most influential marketing tools. It's the best way to build trust with cart abandoners and can encourage them to complete their purchase.\u003c/p\u003e\\n\u003cp\u003eSocial proof makes people pause to check out what others have to say about a product. It gets them to take a chance with your brand because others are saying good things about it.\u003c/p\u003e\\n\u003cp\u003eIn this Adidas email the brand also includes social proof in its messaging. Viewers can see what recent buyers have to say about the shoes they left behind through customer reviews.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image10_3588f319-10cc-4ea5-a1dc-50f641dc2056.png?v=1623288237\\\" alt=\\\"Adidas abandoned cart email example with social proof quotes from happy customers.\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/search/emails/adidas\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"4\\\"\u003e4. Reserve the items in the cart\u003c/h3\u003e\\n\u003cp\u003eOne way to take advantage of the scarcity effect is limiting the amount of time you'll hold items in a customer's cart.\u003c/p\u003e\\n\u003cp\u003eCustomers know that a small online store without super-sophisticated supply chains will frequently sell out of popular items. Knowing those items will be held for them may push them to buy.\u003c/p\u003e\\n\u003cp\u003eThe following email from \u003ca href=\\\"https://beardbrand.com/\\\" target=\\\"_blank\\\"\u003eBeardbrand\u003c/a\u003e informs shoppers that items in their cart are reserved, but will expire soon. It uses this psychological trick to motivate people to buy before supply runs out.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image19_92893d74-4125-480f-aafe-4db0f2f2546e.png?v=1623288297\\\" alt=\\\"Beardbrand abandoned cart email example with a call for urgency to Reclaim My Cart!\\\"\u003e\\n\u003cfigcaption\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/quick-heads-up\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eBefore you offer to reserve a cart, make sure that your stock is generous and you can afford to hold items for those who potentially won't buy. If supply is short, keep in mind that you'll want to ship to customers who have already paid first.\u003c/p\u003e\\n\u003ch3 id=\\\"5\\\"\u003e5. Test abandoned cart texts\u003c/h3\u003e\\n\u003cp\u003eAn abandoned cart text is similar to an abandoned cart email, but the message is sent to a person's mobile device. It's a newer sales recovery tactic, but works because people are more likely to see an SMS push notification than an email in their inbox, which can lead to higher click-through rates and sales.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image4_7255ea26-8d40-48c4-93f3-4dd656d146eb.png?v=1623288745\\\" alt=\\\"Abandoned cart sms example from lock screen reminding Mike that they left an item behind in their cart.\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"http://manychat.com\\\" target=\\\"_blank\\\"\u003eManyChat\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eYou can use data you collect about a shopper, such as name and the products they left behind, to personalize a text message. Some \u003ca href=\\\"/blog/sms-marketing\\\" target=\\\"_blank\\\"\u003eSMS marketing\u003c/a\u003e providers like ManyChat even let you include one-click links to bring customers back to a Shopify \u003ca href=\\\"/blog/product-page\\\"\u003eproduct page\u003c/a\u003e.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image18_a328d6c1-e9cb-4fc4-babf-1a722dbf54f0.png?v=1623288785\\\" alt=\\\"Abandoned cart sms example with a photo of the item and copy offering 15% off off Logic Jackets.\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"http://manychat.com\\\" target=\\\"_blank\\\"\u003eManyChat\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003cstrong\u003eResource: \u003c/strong\u003eLearn how to create an abandoned cart text by reading \u003ca href=\\\"https://manychat.com/blog/abandoned-cart/\\\" target=\\\"_blank\\\"\u003eHow to Reduce Abandoned Cart Rate with SMS\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3 id=\\\"6\\\"\u003e6. Remind them of what they’ve abandoned\u003c/h3\u003e\\n\u003cp data-pm-slice=\\\"1 1 []\\\"\u003eIt's quite possible that after some time away your customers might decide they do want to buy after all. It may take a few hours after abandonment to be reminded of what they saw in the items in the first place. Unlike the cold reach out of a standard \u003ca href=\\\"/partners/blog/writing-business-emails\\\" target=\\\"_blank\\\"\u003e\u003cu\u003ebusiness email\u003c/u\u003e\u003c/a\u003e, this is a warm lead.\u003c/p\u003e\\n\u003cp\u003eCustomers may leave behind abandoned carts for unexpected reasons. For example, an issue with an internet provider could have caused cart abandonment, and your customers may still want to buy. Saving their cart, or displaying the items that they planned to purchase, and sending it to them with a link is the easiest way to get those customers back.\u003c/p\u003e\\n\u003cp\u003eTake a look at this example from \u003ca href=\\\"https://american-giant.com/\\\" target=\\\"_blank\\\"\u003eAmerican Giant\u003c/a\u003e. It's a very simple message telling the customer what they've given up. Better yet, it gives a link to easily get back to their cart, skipping the registration page so they don't have to provide their info all over again.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image2_3278253f-6aaf-49cb-86ec-705f6ca7225d.png?v=1623287541\\\" alt=\\\"American Giant abandoned cart email showing the black dress left behind\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/did-you-see-something-you-liked\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eHere's another recovery email that's simple and effective from \u003ca href=\\\"https://perigold.com/\\\" target=\\\"_blank\\\"\u003ePerigold\u003c/a\u003e. It gets the point across quickly and even offers product recommendations further down the email to help people find other relevant products quickly and easily.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image3_079920cb-bd91-4c2a-96c6-4baabce4e0ed.png?v=1623287660\\\" alt=\\\"Perigold abandoned cart email example with candle and copy encouraging the customer to bring it into their home\\\"\u003e\\n\u003cfigcaption\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/the-kitchen-canister-is-in-your-cart-\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eWe have one more standout example. \u003ca href=\\\"https://chubbiesshorts.com/\\\" target=\\\"_blank\\\"\u003eChubbies\u003c/a\u003e has excelled in three dimensions with its great email: compelling visuals, great copy, and multiple links.\u003c/p\u003e\\n\u003cp\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image16_5180c0ee-3214-4ec9-b1f7-9a840f756ba7.png?v=1623287795\\\" alt=\\\"Chubbies abandon email with person sitting on beach, and copy encouraging the customer to join them by buying the product.\\\"\u003e\u003c/p\u003e\\n\u003cp\u003ePay close attention to the way Chubbies wrote this email. “Allow me to teleport you,” “Let's turn this party up to 11,” and “Word up” all go along with the image of a shorts retailer run by fun-loving people. Also, note that clicking any of the three links in the email takes you back to your cart. (There are active links in the title, on the main picture, and also on the big button at the bottom of the email).\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e7. Use great email copy\u003c/h3\u003e\\n\u003cp\u003eThe example from Chubbies serves as a good transition point into the next feature of standout abandoned cart emails: great copy.\u003c/p\u003e\\n\u003cp\u003eThink of abandoned cart emails as a bonus marketing opportunity. You take care to make all your marketing materials compelling, and you shouldn't slack off here. In addition, because of the purpose abandoned cart emails serve, they may be more aligned to \u003ca href=\\\"/blog/welcome-email\\\" target=\\\"_blank\\\"\u003ewelcome emails\u003c/a\u003e than what you'd normally send.\u003c/p\u003e\\n\u003cp\u003eWhat are the ingredients for a good marketing email? An attention-grabbing subject line, great copy, and good images are all important. These next few emails excel at one or more of these areas.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image6_56d0cd08-2918-44ba-8dde-fbaff07b932a.png?v=1623287862\\\" alt=\\\"Food52 abandoned cart email reminding the customer that their cart is calling and images of the product.\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/oooh-good-choice-we-set-it-aside-for-you\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eOur favorite email with great copy comes from \u003ca href=\\\"https://food52.com/\\\" target=\\\"_blank\\\"\u003eFood52\u003c/a\u003e. In addition to showing your items and a link to your shopping cart, it takes a genuinely relatable approach to its cart abandonment emails. See: “Your Cart Called” and “It's hoping you'll come back and see it.” These phrases personalize the shopping cart and make you feel like you should go back and check in on a friend.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"http://adidas.com/\\\" target=\\\"_blank\\\"\u003eAdidas\u003c/a\u003e isn't afraid to use a bold email subject line: “Sorry to hear about your wi-fi” assuming the receiver's Wi-Fi had crashed and that's why they left the site. It also writes: “IS YOUR WI-FI OKAY?” and “Maybe your browser crashed when looking at the iconic Gazelle silhouette,” with a link back to the customer's cart.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image14_6e2b7d04-c33b-428d-aa82-25d67dfb5e4d.png?v=1623287922\\\" alt=\\\"Adidas abandoned cart email with images of shoes and copy reading Is Your Wi-fi Okay?\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/sorry-to-hear-about-your-wi-fi\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eTake a look at this example from \u003ca href=\\\"https://huckberry.com/\\\" target=\\\"_blank\\\"\u003eHuckberry\u003c/a\u003e:\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image9_998e6188-7283-4dce-a116-21bdb2c6324f.png?v=1623287994\\\" alt=\\\"huckberry abandoned cart email creates a sense of urgency with the copy and shows the item and price left behind\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/heading-out-without-checking-out\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eHuckberry makes a different sort of appeal: “Our sales and inventory are often limited, and we can't guarantee that the products left in your cart will still be available when you decide to pull the trigger.”\u003c/p\u003e\\n\u003cp\u003eThere's a sense of urgency. If you really want those items, then you shouldn't delay. Scarcity is a powerful \u003ca href=\\\"/blog/8920983-6-psychological-triggers-that-win-sales-and-influence-customers\\\"\u003epsychological sales trigger\u003c/a\u003e that smart online retailers know to take advantage of. Customers are afraid that something they want to buy might sell out. Huckberry taps into that anxiety and urges its customers to buy soon.\u003c/p\u003e\\n\u003cp\u003eEvery online store on our list is using great copy, in addition to other tricks, to entice customers to go back to their cart and make the purchase.\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e8. Include a call to action (CTA) button\u003c/h3\u003e\\n\u003cp\u003eA CTA button is the button you use in your email to guide viewers toward their cart. It's the part of the email a viewer needs to click to take the action you want them to take. Call to action buttons vary in style depending on your brand, but they all have the same goal: get people back to their shopping carts.\u003c/p\u003e\\n\u003cp\u003eYou can use a standard CTA like Return to Cart or Shop Now. Or you can get more creative and use a CTA like Society6 does, which says “Get My 30% Off.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image15_5d7c8118-59aa-4c60-8668-b16702d47cc4.png?v=1623288078\\\" alt=\\\"Society6 Abandoned Cart Email showing that their cart is being held for a limited time of 48 hours.\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/cart-reserved-with-the-best-offer-available\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eAim to use a CTA button that is action packed. Use verbs like “get” or “shop” to motivate people to buy items in their cart. You can also test different CTA text in your email marketing software to see which resonates with your audience. This will help you see higher revenue per recipient and improve the results of your cart abandonment series.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e \u003ca href=\\\"/blog/email-marketing-best-practices\\\"\u003e20 Email Marketing Best Practices That Drive Sales\u003c/a\u003e\u003c/p\u003e\\n\u003ch2 id=\\\"how\\\"\u003eHow do I start sending abandoned cart emails?\u003c/h2\u003e\\n\u003cp\u003eShopify users can fully automate abandoned checkout, cart, and product browse emails using Shopify's \u003ca href=\\\"/blog/marketing-automation\\\" title=\\\"marketing automation\\\" target=\\\"_blank\\\"\u003emarketing automations\u003c/a\u003e. In addition, there are several \u003ca href=\\\"https://apps.shopify.com/search?q=abandoned%20cart%20sms\\\" title=\\\"shopify apps\\\" target=\\\"_blank\\\"\u003ewell-reviewed apps\u003c/a\u003e that can offer abandoned cart messages via instant messaging.\u003c/p\u003e\\n\u003cp\u003eIf you're not on Shopify, you still have options like \u003ca href=\\\"http://rejoiner.com/\\\" target=\\\"_blank\\\"\u003eRejoiner\u003c/a\u003e. Most of these programs will have abandoned cart email templates you can use to start sending right away. You'll just need to update the copy, images, offer, and any other tweaks to make it feel on brand for you.\u003c/p\u003e\\n\u003ch2 id=\\\"abandon\\\"\u003eAbandon cart email templates\u003c/h2\u003e\\n\u003cp\u003eIf you want a little more help on the creative side, check out the following free abandoned cart email templates:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.bolt.com/blog/abandoned-cart-email-templates/\\\" target=\\\"_blank\\\"\u003eReady-to-Use Abandoned Cart Email Templates by Bolt\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://targetbay.com/email-marketing/email-templates/abandoned-cart-email/\\\" target=\\\"_blank\\\"\u003e60+ Free Abandoned Cart Email Templates by TargetBay\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://stripo.email/templates/type/abandoned-cart/\\\" target=\\\"_blank\\\"\u003eAbandoned Cart Email Templates by Stripo\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"recover\\\"\u003eRecover more sales in your online store\u003c/h2\u003e\\n\u003cp\u003eWhether you're an online marketer or ecommerce store owner, abandoned cart emails are crucial to increase sales. They are easy to set up and really should be something everyone does, given the high average shopping cart abandonment rate. Learn from the pros above, and get started recovering sales today.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n \u003cdiv itemscope itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n \u003ch2 id=\\\"faq\\\"\u003eAbandoned cart email FAQ\u003c/h2\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eDo abandoned cart emails work?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eYes, abandoned cart emails work to recover lost sales. According to a recent benchmark by email service provider Klaviyo, businesses that use abandoned cart emails regain 3.33% of lost sales, with an average revenue per recipient of $3.65.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eWhat should I write in an abandoned cart email?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eEvery abandoned cart email should include a reminder of the items left behind, actionable copy, and a call to action that motivates people to buy.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eCan I send abandoned cart emails?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eAnyone can send abandoned cart emails through an email service provider. You can build an abandoned shopping cart automation that triggers messages to send over time so you don’t have to do it manually.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eHow many emails does an abandoned email order have?\u003c/h3\u003e\\n \u003cdiv itemscope itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eThe standard abandoned cart email campaign should have a minimum of three emails: one that sends after the first hour, another after the first day, and a final email on the third day. But you can create any length of abandoned cart series you prefer.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n\u003c/div\u003e\",\"excerpt\",\"The average shopping cart abandonment rate sits at 73%—that’s a lot of unrealized revenue! Fortunately, abandoned cart emails can help recover otherwise lost sales.\",\"excerptHtml\",\"\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Illustration of a skeleton in a desert in the shape of an abandoned cart.\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/abandoned-cart-email_f546a1c6-d06d-444a-84a7-754394589f0d.jpg?v=1623426163\\\"\u003e\u003c/div\u003e\\n\u003cp\u003eThe average shopping cart abandonment rate sits at 73%—that’s a lot of unrealized revenue! Fortunately, abandoned cart emails can help recover otherwise lost sales.\u003c/p\u003e\",\"seo\",{\"_1448\":1483,\"_340\":1484,\"_1258\":1485},\"SEO\",\"16 Strong Abandoned Cart Email Examples (2025)\",\"Learn the essential characteristics of effective abandoned cart emails and see examples from high-growth ecommerce brands.\",\"metafields\",[1488,-5,-5,1494,1497,-5,1500],{\"_1448\":1489,\"_1490\":1491,\"_1492\":1493},\"Metafield\",\"value\",\"2025-03-09\",\"key\",\"modified_date\",{\"_1448\":1489,\"_1490\":1495,\"_1492\":1496},\"{\\\"en\\\":\\\"https://www.shopify.com/blog/abandoned-cart-emails\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/abandoned-cart-emails\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/abandoned-cart-emails\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/abandoned-cart-emails\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/abandoned-cart-emails\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/abandoned-cart-emails\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/abandoned-cart-emails\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/abandoned-cart-emails\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/abandoned-cart-emails\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/abandoned-cart-emails\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/abandoned-cart-emails\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/abandoned-cart-emails\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/abandoned-cart-emails\\\",\\\"pt-br\\\":\\\"https://www.shopify.com/br/blog/carrinho-abandonado\\\",\\\"zh-cn\\\":\\\"https://www.shopify.com/zh/blog/abandoned-cart-emails\\\",\\\"ja\\\":\\\"https://www.shopify.com/jp/blog/abandoned-cart-emails\\\",\\\"es\\\":\\\"https://www.shopify.com/es/blog/12654965-13-impresionantes-emails-sobre-carritos-de-compra-abandonados-y-que-puedes-aprender-de-ellos\\\",\\\"fr\\\":\\\"https://www.shopify.com/fr/blog/53942341-13-excellents-e-mails-de-relance-de-paniers-abandonnes-et-ce-que-vous-pouvez-en-apprendre\\\",\\\"it\\\":\\\"https://www.shopify.com/it/blog/email-recupero-carrelli-abbandonati\\\"}\",\"hreflang_json\",{\"_1448\":1489,\"_1490\":1498,\"_1492\":1499},\"[{\\\"title\\\":\\\"How To Source Products To Sell Online\\\",\\\"url\\\":\\\"blog/product-sourcing-apps\\\"},{\\\"title\\\":\\\"The Ultimate Guide To Dropshipping (2024)\\\",\\\"url\\\":\\\"blog/dropshipping-guide\\\"},{\\\"title\\\":\\\"How To Write a Return Policy (+ Free Template) (2024)\\\",\\\"url\\\":\\\"blog/return-policy\\\"},{\\\"title\\\":\\\"How to Create Your Shipping Policy (With a Template and Examples)\\\",\\\"url\\\":\\\"blog/shipping-policy\\\"},{\\\"title\\\":\\\"The 13 Best Dropshipping Suppliers in 2024\\\",\\\"url\\\":\\\"blog/dropshipping-suppliers\\\"},{\\\"title\\\":\\\"30+ Shopping Cart Abandonment Statistics and Strategies for Recouping Lost Sales\\\",\\\"url\\\":\\\"blog/shopping-cart-abandonment\\\"},{\\\"title\\\":\\\"How To Create a Successful Affiliate Program\\\",\\\"url\\\":\\\"blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\\\"},{\\\"title\\\":\\\"The Ultimate Guide to International Ecommerce\\\",\\\"url\\\":\\\"blog/international-ecommerce\\\"},{\\\"title\\\":\\\"How to to Improve Ecommerce Customer Loyalty\\\",\\\"url\\\":\\\"blog/13251973-creative-ways-to-improve-ecommerce-customer-experience-that-also-boost-loyalty-and-sales\\\"},{\\\"title\\\":\\\"How to Segment Your Email List for Better ROI\\\",\\\"url\\\":\\\"blog/10609641-divide-and-profit-how-to-segment-your-mailing-list-for-better-engagement\\\"}]\",\"interlinkings_json\",{\"_1448\":1489,\"_1490\":1501,\"_1492\":1502},\"[{\\\"title\\\":\\\"How To Make Money on Instagram in 2025 (9 Actionable Ideas)\\\",\\\"tags\\\":[\\\"Social Media Optimization\\\"],\\\"handle\\\":\\\"make-money-on-instagram\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\\\",\\\"imageAltText\\\":\\\"Graphic of a mobile phone with heart shapes bubbles floating around it\\\",\\\"modifiedAt\\\":\\\"2023-11-08\\\"},{\\\"title\\\":\\\"How To Start an Ecommerce Business: Guide for 2025\\\",\\\"tags\\\":[\\\"Starting Up\\\"],\\\"handle\\\":\\\"ecommerce-business-blueprint\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\\\",\\\"imageAltText\\\":\\\"3D models of a shopping cart and a smartphone on a turquoise background.\\\",\\\"modifiedAt\\\":\\\"2023-09-01\\\"},{\\\"title\\\":\\\"What Is Dropshipping and How Does It Work? (2025)\\\",\\\"tags\\\":[\\\"Guides\\\"],\\\"handle\\\":\\\"what-is-dropshipping\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\\\",\\\"imageAltText\\\":\\\"\\\",\\\"modifiedAt\\\":\\\"2023-12-05\\\"},{\\\"title\\\":\\\"What Is Print on Demand \u0026 How To Start a Business (2025)\\\",\\\"tags\\\":[\\\"Find an Idea\\\"],\\\"handle\\\":\\\"print-on-demand\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\\\",\\\"imageAltText\\\":\\\"An introduction to print on demand and how to get started.\\\",\\\"modifiedAt\\\":\\\"2023-11-09\\\"},{\\\"title\\\":\\\"How To Create a Website in 9 Steps (2025)\\\",\\\"tags\\\":[\\\"Sell Online\\\"],\\\"handle\\\":\\\"build-a-website\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\\\",\\\"imageAltText\\\":\\\"Placeholder\\\",\\\"modifiedAt\\\":\\\"2023-09-20\\\"},{\\\"title\\\":\\\"How To Start an Online Store in 2025 (Step-by-Step Guide)\\\",\\\"tags\\\":[\\\"Starting Up\\\"],\\\"handle\\\":\\\"start-online-store\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\\\",\\\"imageAltText\\\":\\\"illustration of a chef cooking up a shopify store: how to start an online store\\\",\\\"modifiedAt\\\":\\\"2023-11-23\\\"},{\\\"title\\\":\\\"How To Make and Sell Merch Your Fans Will Love (2025)\\\",\\\"tags\\\":[\\\"Find an Idea\\\"],\\\"handle\\\":\\\"make-sell-merch\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\\\",\\\"imageAltText\\\":\\\"sweatshirt and socks from MrBeast merch line\\\",\\\"modifiedAt\\\":\\\"2023-12-02\\\"},{\\\"title\\\":\\\"10 Best Ecommerce Website Builders for Your Online Store (2025)\\\",\\\"tags\\\":[\\\"Sell Online\\\"],\\\"handle\\\":\\\"best-ecommerce-website-builder\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\\\",\\\"imageAltText\\\":\\\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\\\",\\\"modifiedAt\\\":\\\"2023-11-06\\\"}]\",\"popular_blog_post_json\",\"imageUrl\",\"imageAltText\",\"imageClass\",\"createdAt\",\"createdAtRaw\",\"modifiedAt\",\"Mar 9, 2025\",\"modifiedAtRaw\",\"metaDescription\",\"\u003cp\u003eLet's say you're running a successful \u003ca href=\\\"/ph/online-store\\\" target=\\\"_blank\\\"\u003eecommerce site\u003c/a\u003e. You've figured out inventory, you've got a healthy amount of traffic, and your customers are raving about your products. Have you covered all your bases?\u003c/p\u003e\\n\u003cp\u003eNot necessarily. You could still miss out on a huge number of sales. How? Through \u003ca href=\\\"/ph/blog/shopping-cart-abandonment/\\\" target=\\\"_blank\\\"\u003eshopping cart abandonment\u003c/a\u003e.\u003c/p\u003e\\n\u003cp\u003eMore than \u003ca href=\\\"https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e70%\u003c/a\u003e of \u003ca href=\\\"/ph/tour/shopping-cart\\\" target=\\\"_blank\\\"\u003eonline shopping carts\u003c/a\u003e are abandoned before the customer completes a sale.\u003c/p\u003e\u003cdiv id=\\\"text-cta\\\" class=\\\"hidden lg:block\\\"\u003e\u003c/div\u003e\\n\u003cp\u003eNow, it may not be possible to persuade all cart-abandoners to go through checkout and triple your sales. Some customers may have never had the intention to purchase in the first place. But it's worth putting in the effort to remove as many barriers to purchase as you can.\u003c/p\u003e\\n\u003cp\u003eLearn how to recover lost customers after they've left your site (and their carts) with an abandoned cart campaign powered by \u003ca href=\\\"/ph/blog/email-marketing\\\" target=\\\"_blank\\\"\u003eemail marketing\u003c/a\u003e. Then check out the email marketing tools you'll need to set up your own winning campaign, so you can reduce cart abandonment.\u003c/p\u003e\\n\\n\u003ch2 id=\\\"what\\\"\u003eWhat is an abandoned cart email?\u003c/h2\u003e\\n\u003cp\u003eAn abandoned cart email is an email sent to customers who have added products to their shopping cart but failed to check out. The email is a friendly reminder to consumers who may have been distracted and never checked out. It's a remarkably effective \u003ca href=\\\"/ph/blog/customer-retention-strategies\\\" target=\\\"_blank\\\"\u003ecustomer retention\u003c/a\u003e tactic ecommerce stores use to increase revenue.\u003c/p\u003e\\n\u003cp\u003eIn fact, a report from \u003ca href=\\\"https://klaviyo.com/marketing-resources/abandoned-cart-benchmarks\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eKlaviyo\u003c/a\u003e reveals that businesses using cart recovery emails earn back 3.33% of lost sales (the highest of email flows), with an average revenue per recipient of $3.65.\u003c/p\u003e\\n\u003cp\u003eThis number alone doesn't sound striking. But multiply that by thousands of abandoned carts over a year and it's clear that abandoned cart emails can increase revenue.\u003c/p\u003e\\n\u003cp\u003eThese emails remind shoppers of what they left behind and encourage them to return and complete their purchase. You can customize abandoned cart emails with \u003ca href=\\\"/ph/blog/discounts-and-coupons\\\" target=\\\"_blank\\\"\u003ecoupon codes\u003c/a\u003e, product images, call to action (CTA) buttons, and more to get people back to the checkout page.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image13_a1134786-cc32-46da-97a1-5478e4d394a5.png?v=1623276583\\\" alt=\\\"Cart abandonment email example showing Iphone left in the cart with call to action to return to buy it\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/leave-something-behind\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003ca href=\\\"https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eRecent data shows\u003c/a\u003e the average shopping cart abandonment rate is 74.7% and varies by industry:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eLuxury \u0026amp; Jewelry: \u003cmeta charset=\\\"utf-8\\\"\u003e81.01%\u003c/li\u003e\\n\u003cli\u003ePet Care \u0026amp; Veterinary Services: 54.39%\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003ca href=\\\"/ph/tour/ecommerce-website\\\" target=\\\"_blank\\\"\u003eEcommerce websites\u003c/a\u003e both large and small can send cart abandonment emails to improve conversion rates and recover lost revenue. Using \u003ca href=\\\"/ph/blog/marketing-automation\\\" title=\\\"marketing automation\\\" target=\\\"_blank\\\"\u003emarketing automation\u003c/a\u003e software, you can even automate the process.\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eGet your free ecommerce email templates\u003c/p\u003e\\n\u003cp\u003eCreate emails that turn subscriptions into sales with our customizable email templates. Set up your first email campaign with confidence and start driving sales today!\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/first-sale/email-templates?utm_campaign=First_Day_to_First_Sale\u0026amp;utm_source=blog\\\" target=\\\"_blank\\\"\u003eLearn More\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"best\\\"\u003eBest abandoned cart email examples\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#casper\\\"\u003eCasper\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#rudy\\\"\u003eRudy’s\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#whisky\\\"\u003eWhisky Loot\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#nomad\\\"\u003eNomad\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#shave\\\"\u003eDollar Shave Club\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eNow that you know what an abandoned cart email is, let’s look at some top examples to get inspired by.\u003c/p\u003e\\n\u003ch3 id=\\\"casper\\\"\u003eCasper\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eSubject line: \u003c/strong\u003eDid you forget something?\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://casper.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eCasper\u003c/a\u003e sends cart abandonment emails after you leave anything behind on its website. The subject line, “Did you forget something?” piques buyer interest and makes them click. Once opened, the email uses the playful, catchy headline “COME BACK TO BED” to draw buyers in.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image5_bb366cdc-8ff3-42e2-a9b8-cc049f1ad550.png?v=1623287062\\\" alt=\\\"Casper Abandoned Cart Email asking customers to Come Back to Bed with a pillow product\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/did-you-forget-something\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eCasper keeps its email clean and easy to read, with a clear CTA button that directs people back to the checkout process. The brand also includes testimonials in its emails to show that its products are worth the investment and gives readers the opportunity to see more reviews if they prefer.\u003c/p\u003e\\n\u003ch3 id=\\\"rudy\\\"\u003eRudy’s\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eSubject line: \u003c/strong\u003eDon’t let free shipping go to waste\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://rudysbarbershop.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e\u003cu\u003eRudy's\u003c/u\u003e\u003c/a\u003e sends a funny email follow-up as a part of its cart abandonment campaigns. The headline “Don't put this off like a software update” is relatable. Most of its customers will know that if you don't update your software, it can fail. The idea is that you don't want bad things to happen if you skip buying your selected items.\u003c/p\u003e\\n\u003cp\u003eRudy's also includes images of the products left behind and offers free shipping as a last-ditch effort to motivate customers to complete their purchase.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image7_215ef33a-5c8b-4042-b6b1-9a9864dc0b96.png?v=1623287162\\\" alt=\\\"Rudy's cart recovery email example asking the customer to not put this off like a software update\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/don-t-let-free-shipping-go-to-waste\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"whisky\\\"\u003eWhisky Loot\u0026nbsp;by\u0026nbsp;Liquor Loot\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eSubject line: \u003c/strong\u003eYour cart is sobering up\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://whiskyloot.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e\u003cu\u003eWhisky Loot\u003c/u\u003e\u003c/a\u003e's shopping cart reminder is one of the more comical abandoned cart email examples. When a shopper leaves behind one of its subscription boxes, they receive a message with the subject line “Your cart is sobering up.” It's witty and unusual, which can improve open rate and conversion rate, illustrating how humor can play an unexpected role in your abandoned cart email strategy.\u003c/p\u003e\\n\u003cp\u003eThe email opens with a question, then lists all the things you can do with the whisky inside the box. All the items are amusing, making viewers laugh and envision themselves using the items in these humorous ways. Whisky Loot wraps up with an FAQ section and CTA button that says “TREAT YOURSELF.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image11_c752d632-9f1b-4ce8-86a3-b63b52785623.png?v=1623287255\\\" alt=\\\"Whisky Loot abandoned cart email with a list of things that can be done with the product\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/your-cart-is-sobering-up\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"nomad\\\"\u003eNomad\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eSubject line: \u003c/strong\u003eNomad Gear is Selling Out Quick\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://nomadgoods.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eNomad\u003c/a\u003e's abandoned cart email is another great example. The subject line gives viewers a fear of missing out (FOMO) feeling to get them to click. The imagery is on brand, supported by playful copy, but also explains how viewers can recover their cart.\u003c/p\u003e\\n\u003cp\u003eThe email also addresses a common pain point. Under the section “Afraid to Make The Leap?” the copy comforts readers by explaining Nomad's return policy and two-year warranty. This offer also adds credibility to the email, showing that the brand stands behind its products.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image17_d16f0953-95e0-4f8d-9b23-f43b0e892156.png?v=1623287321\\\" alt=\\\"NOMAD abandoned cart email recovery example with lots of smart CTA copy and buttons\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/nomad-gear-is-selling-out-quick\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"shave\\\"\u003eDollar Shave Club\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003eSubject line: \u003c/strong\u003eWhere did you go?\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://dollarshaveclub.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eDollar Shave Club\u003c/a\u003e is known for its witty and personable marketing campaigns, and its abandoned cart email series is no different. The subject line is short and gives readers a reason to explore it further.\u003c/p\u003e\\n\u003cp\u003eOnce shoppers open the email, bullet-point copy makes it easy to read and lists the reasons why Dollar Shave Club razors are good. The imagery shows exactly what you'll get in the brand's monthly box. Dollar Shave Club also offers a 100% money-back guarantee to clear any doubts and encourage readers to take advantage.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image8_a6ebcb82-e31e-4bbf-b968-b376cc092868.png?v=1623287410\\\" alt=\\\"Dollar Shave Club abandoned cart recovery email showing an open box of how the product is delivered\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/where-did-you-go\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch2 id=\\\"practices\\\"\u003eAbandoned cart email best practices\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003eConsider timing\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003eOffer a discount code\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003eInclude social proof\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003eReserve the items in the cart\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003eTest abandoned cart texts\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eRemind them of what they’ve abandoned\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eUse great email copy\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003eInclude a call-to-action (CTA) button\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eEvery abandoned cart email needs compelling copy and an easy way to get back to the cart, or at least a display of the items that were abandoned. Beyond that, here are a few best practices and tips for your abandoned cart email strategy.\u003c/p\u003e\\n\u003ch3 id=\\\"1\\\"\u003e1. Consider timing\u003c/h3\u003e\\n\u003cp\u003e\u003cmeta charset=\\\"utf-8\\\"\u003e\u003cspan\u003eRecent studies show that the sooner you send an abandoned cart email, the better results you'll get. Email marketing agency\u0026nbsp;\u003c/span\u003e\u003ca href=\\\"https://rejoiner.com/resources/abandoned-cart-email-timing\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eRejoiner\u003c/a\u003e\u003cspan\u003e\u0026nbsp;confirmed this after analyzing millions of cart recovery emails in its platform. The goal was to find the best timing that drove revenue for its clients.\u003c/span\u003e\u003c/p\u003e\\n\u003cp\u003eThe result? Rejoiner found that sending a follow-up email after one hour resulted in an average conversion rate of 16%. If you send an email too soon, you'll likely see lower conversion rates. If you wait too long, the results are even worse.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image1_fc02e912-0859-439a-9cda-183cd87c45eb.png?v=1623288143\\\" alt=\\\"Bar graph on cart abandonment send time showing 1 hour after being the most effective.\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://rejoiner.com/resources/abandoned-cart-email-timing/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eRejoiner\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eRejoiner also found that although the first email is the most effective, it won't recover all the lost sales left by cart abandoners. That's why it recommends using a three-part series in your abandoned cart email strategy to capture the most revenue possible:\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003eFirst email, sent one hour after abandonment\u003c/li\u003e\\n\u003cli\u003eSecond email, sent one day after abandonment\u003c/li\u003e\\n\u003cli\u003eThird email, sent three days after abandonment\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003eSetting up an abandoned cart email sequence like the above is easy in \u003ca href=\\\"/ph/email-marketing\\\" title=\\\"Shopify Email\\\" target=\\\"_blank\\\"\u003eShopify Email\u003c/a\u003e. Learn more by reading \u003ca href=\\\"/ph/partners/blog/how-to-build-an-abandoned-cart-email-sequence\\\" target=\\\"_blank\\\"\u003e\u003cu\u003eHow to Build an Abandoned Cart Email Sequence\u003c/u\u003e\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3 id=\\\"2\\\"\u003e2. Offer a discount code\u003c/h3\u003e\\n\u003cp\u003eMost customers abandon their carts because the final price is more than what they expected.\u003c/p\u003e\\n\u003cp\u003eWhen people think about how much they're going to pay, they're usually adding up the prices of each item in their cart. They don't always consider unexpected shipping costs or taxes, and if they do, they often lowball the estimates.\u003c/p\u003e\\n\u003cp\u003eThat's why the \u003ca href=\\\"https://baymard.com/lists/cart-abandonment-rate\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003etop reason people abandon their cart\u003c/a\u003e is because extra costs were too high.\u003c/p\u003e\\n\u003cp\u003eAnd there's a simple way to recover the customers who have been scared away by the final price: issue a discount.\u003c/p\u003e\\n\u003cp\u003eAlex Mill's abandoned cart email subject line is clear: “Get Them For 15% Off!” Once you open the email, you'll notice the items you left behind paired with this 15% off discount. The results? Likely a sale.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image12_5434efbc-2c3e-4424-bac6-f9b28f1e8652.png?v=1623288195\\\" alt=\\\"Alex Mill abandoned cart email example with a discount incentive\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/get-them-for-15-off\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eDiscounts are easy to create. Simply decide on the amount, generate a discount code, and\u0026nbsp;include it in the abandoned cart email.\u003c/p\u003e\\n\u003cp\u003eNow, you've got to decide carefully whether discounts make sense for your business. You know that a lot of customers are abandoning their carts, but no two stores face the exact same mix of reasons. You have a good chance of encouraging your customers to make their purchases after a discount or free shipping costs, but you also don't want to lose too much in sales.\u003c/p\u003e\\n\u003cp\u003eThat's a fine line to walk, and you have to decide if or how you offer your discounts. There's no right answer; your customers may walk away from deals because of prices, or for reasons that have nothing to do with them. It's up to you to discover how they behave.\u003c/p\u003e\\n\u003cp\u003e\u003cmeta charset=\\\"utf-8\\\"\u003e\u003cstrong\u003eLearn more:\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/strong\u003e\u003ca href=\\\"/ph/blog/57720581-7-automated-email-campaigns-that-win-customers-and-keep-them-coming-back\\\" target=\\\"_blank\\\"\u003eThe Beginner’s Guide to Email Automation: Campaign Ideas and Tips\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"3\\\"\u003e3. Include social proof\u003c/h3\u003e\\n\u003cp\u003eSocial proof is one of your most influential marketing tools. It's the best way to build trust with cart abandoners and can encourage them to complete their purchase.\u003c/p\u003e\\n\u003cp\u003eSocial proof makes people pause to check out what others have to say about a product. It gets them to take a chance with your brand because others are saying good things about it.\u003c/p\u003e\\n\u003cp\u003eIn this Adidas email the brand also includes social proof in its messaging. Viewers can see what recent buyers have to say about the shoes they left behind through customer reviews.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image10_3588f319-10cc-4ea5-a1dc-50f641dc2056.png?v=1623288237\\\" alt=\\\"Adidas abandoned cart email example with social proof quotes from happy customers.\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of:\u0026nbsp;\u003ca href=\\\"https://reallygoodemails.com/search/emails/adidas\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch3 id=\\\"4\\\"\u003e4. Reserve the items in the cart\u003c/h3\u003e\\n\u003cp\u003eOne way to take advantage of the scarcity effect is limiting the amount of time you'll hold items in a customer's cart.\u003c/p\u003e\\n\u003cp\u003eCustomers know that a small online store without super-sophisticated supply chains will frequently sell out of popular items. Knowing those items will be held for them may push them to buy.\u003c/p\u003e\\n\u003cp\u003eThe following email from\u0026nbsp;\u003ca href=\\\"https://beardbrand.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eBeardbrand\u003c/a\u003e informs shoppers that items in their cart are reserved, but will expire soon. It uses this psychological trick to motivate people to buy before supply runs out.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image19_92893d74-4125-480f-aafe-4db0f2f2546e.png?v=1623288297\\\" alt=\\\"Beardbrand abandoned cart email example with a call for urgency to Reclaim My Cart!\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/quick-heads-up\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eBefore you offer to reserve a\u0026nbsp;cart, make sure that your stock is generous and you can afford to hold items for\u0026nbsp;those who potentially won't buy. If supply is short,\u0026nbsp;keep in mind that you'll\u0026nbsp;want to ship to customers who have already paid\u0026nbsp;first.\u003c/p\u003e\\n\u003ch3 id=\\\"5\\\"\u003e5. Test abandoned cart texts\u003c/h3\u003e\\n\u003cp\u003eAn abandoned cart text is similar to an abandoned cart email, but the message is sent to a person's mobile device. It's a newer sales recovery tactic, but works because people are more likely to see an SMS push notification than an email in their inbox, which can lead to higher click-through rates and sales.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image4_7255ea26-8d40-48c4-93f3-4dd656d146eb.png?v=1623288745\\\" alt=\\\"Abandoned cart sms example from lock screen reminding Mike that they left an item behind in their cart.\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"http://manychat.com\\\" target=\\\"_blank\\\"\u003eManyChat\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eYou can use data you collect about a shopper, such as name and the products they left behind, to personalize a text message. Some \u003ca href=\\\"/ph/blog/sms-marketing\\\" target=\\\"_blank\\\"\u003eSMS marketing\u003c/a\u003e providers like ManyChat even let you include one-click links to bring customers back to a Shopify \u003ca href=\\\"/ph/blog/product-page\\\"\u003eproduct page\u003c/a\u003e.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image18_a328d6c1-e9cb-4fc4-babf-1a722dbf54f0.png?v=1623288785\\\" alt=\\\"Abandoned cart sms example with a photo of the item and copy offering 15% off off Logic Jackets.\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"http://manychat.com\\\" target=\\\"_blank\\\"\u003eManyChat\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e\u003cstrong\u003eResource: \u003c/strong\u003eLearn how to create an abandoned cart text by reading \u003ca href=\\\"https://manychat.com/blog/abandoned-cart/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eHow to Reduce Abandoned Cart Rate with SMS\u003c/a\u003e.\u003c/p\u003e\\n\u003ch3 id=\\\"6\\\"\u003e6. Remind them of what they’ve abandoned\u003c/h3\u003e\\n\u003cp data-pm-slice=\\\"1 1 []\\\"\u003eIt's quite possible that after some time away your customers might decide they do want to buy after all. It may take a few hours after abandonment to be reminded of what they saw in the items in the first place. Unlike the cold reach out of a standard\u0026nbsp;\u003ca href=\\\"/ph/partners/blog/writing-business-emails\\\" target=\\\"_blank\\\"\u003e\u003cu\u003ebusiness email\u003c/u\u003e\u003c/a\u003e, this is a warm lead.\u003c/p\u003e\\n\u003cp\u003eCustomers may leave behind abandoned carts for unexpected reasons. For example, an issue with an internet provider could have caused cart abandonment, and your customers may still want to buy. Saving their cart, or displaying the items that they planned to purchase, and sending it to them with a link is the easiest way to get those customers back.\u003c/p\u003e\\n\u003cp\u003eTake a look at this example from \u003ca href=\\\"https://american-giant.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eAmerican Giant\u003c/a\u003e. It's a very simple message telling the customer what they've given up. Better yet, it gives a link to easily get back to their cart, skipping the registration page so\u0026nbsp;they don't have to provide their info all over again.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image2_3278253f-6aaf-49cb-86ec-705f6ca7225d.png?v=1623287541\\\" alt=\\\"American Giant abandoned cart email showing the black dress left behind\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/did-you-see-something-you-liked\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eHere's another recovery email that's simple and effective from \u003ca href=\\\"https://perigold.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003ePerigold\u003c/a\u003e. It gets the point across quickly and even offers product recommendations further down the email to help people find other relevant products quickly and easily.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image3_079920cb-bd91-4c2a-96c6-4baabce4e0ed.png?v=1623287660\\\" alt=\\\"Perigold abandoned cart email example with candle and copy encouraging the customer to bring it into their home\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/the-kitchen-canister-is-in-your-cart-\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eWe have one more standout example. \u003ca href=\\\"https://chubbiesshorts.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eChubbies\u003c/a\u003e has excelled in three dimensions with its great email: compelling visuals, great copy, and multiple links.\u003c/p\u003e\\n\u003cp\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image16_5180c0ee-3214-4ec9-b1f7-9a840f756ba7.png?v=1623287795\\\" alt=\\\"Chubbies abandon email with person sitting on beach, and copy encouraging the customer to join them by buying the product.\\\" loading=\\\"lazy\\\"\u003e\u003c/p\u003e\\n\u003cp\u003ePay close attention to the way Chubbies wrote this email. “Allow me to teleport you,” “Let's turn this party up to 11,” and “Word up” all go along with the image of a shorts retailer run by fun-loving people. Also, note that clicking any of the three links in the email takes you back to your cart. (There are active links in the title, on the main picture, and also on the big button at the bottom of the email).\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e7. Use great email copy\u003c/h3\u003e\\n\u003cp\u003eThe example from Chubbies serves as a good transition point into the next feature of standout abandoned cart emails: great copy.\u003c/p\u003e\\n\u003cp\u003eThink of abandoned cart emails as a bonus marketing opportunity. You take care to make all your marketing materials compelling, and you shouldn't slack off here. In addition, because of the purpose abandoned cart emails serve, they may be more aligned to \u003ca href=\\\"/ph/blog/welcome-email\\\" target=\\\"_blank\\\"\u003ewelcome emails\u003c/a\u003e than what you'd normally send.\u003c/p\u003e\\n\u003cp\u003eWhat are the ingredients for a good marketing email? An attention-grabbing subject line, great copy, and good images are all important. These next few emails excel at one or more of these areas.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image6_56d0cd08-2918-44ba-8dde-fbaff07b932a.png?v=1623287862\\\" alt=\\\"Food52 abandoned cart email reminding the customer that their cart is calling and images of the product.\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/oooh-good-choice-we-set-it-aside-for-you\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eOur favorite email with great copy comes from \u003ca href=\\\"https://food52.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eFood52\u003c/a\u003e. In addition to showing your items and a link to your shopping cart, it takes a genuinely relatable approach to its cart abandonment emails. See: “Your Cart Called” and “It's hoping you'll come back and see it.” These phrases personalize the shopping cart and make you feel like you should go back and check in on a friend.\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"http://adidas.com/\\\" target=\\\"_blank\\\"\u003eAdidas\u003c/a\u003e isn't afraid to use a bold email subject line: “Sorry to hear about your wi-fi” assuming the receiver's Wi-Fi had crashed and that's why they left the site. It also writes: “IS YOUR WI-FI OKAY?” and “Maybe your browser crashed when looking at the iconic Gazelle silhouette,” with a link back to the customer's cart.\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image14_6e2b7d04-c33b-428d-aa82-25d67dfb5e4d.png?v=1623287922\\\" alt=\\\"Adidas abandoned cart email with images of shoes and copy reading Is Your Wi-fi Okay?\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/sorry-to-hear-about-your-wi-fi\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eTake a look at this example from \u003ca href=\\\"https://huckberry.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eHuckberry\u003c/a\u003e:\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image9_998e6188-7283-4dce-a116-21bdb2c6324f.png?v=1623287994\\\" alt=\\\"huckberry abandoned cart email creates a sense of urgency with the copy and shows the item and price left behind\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/heading-out-without-checking-out\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eHuckberry makes a different sort of appeal: “Our sales and inventory are often limited, and we can't guarantee that the products left in your cart will still be available when you decide to pull the trigger.”\u003c/p\u003e\\n\u003cp\u003eThere's a sense of urgency. If you really want those items, then you shouldn't delay. Scarcity is a powerful \u003ca href=\\\"/ph/blog/8920983-6-psychological-triggers-that-win-sales-and-influence-customers\\\"\u003epsychological sales trigger\u003c/a\u003e that smart online retailers know to take advantage of. Customers are afraid that something they want to buy might sell out. Huckberry taps into that anxiety and urges its customers to buy soon.\u003c/p\u003e\\n\u003cp\u003eEvery online store on our list is using great copy, in addition to other tricks, to entice customers to go back to their cart and make the purchase.\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e8. Include a call to action (CTA) button\u003c/h3\u003e\\n\u003cp\u003eA CTA button is the button you use in your email to guide viewers toward their cart. It's the part of the email a viewer needs to click to take the action you want them to take. Call to action buttons vary in style depending on your brand, but they all have the same goal: get people back to their shopping carts.\u003c/p\u003e\\n\u003cp\u003eYou can use a standard CTA like Return to Cart or Shop Now. Or you can get more creative and use a CTA like Society6 does, which says “Get My 30% Off.”\u003c/p\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/image15_5d7c8118-59aa-4c60-8668-b16702d47cc4.png?v=1623288078\\\" alt=\\\"Society6 Abandoned Cart Email showing that their cart is being held for a limited time of 48 hours.\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eImage courtesy of: \u003ca href=\\\"https://reallygoodemails.com/emails/cart-reserved-with-the-best-offer-available\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eReally Good Emails\u003c/a\u003e\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003eAim to use a CTA button that is action packed. Use verbs like “get” or “shop” to motivate people to buy items in their cart. You can also test different CTA text in your email marketing software to see which resonates with your audience. This will help you see higher revenue per recipient and improve the results of your cart abandonment series.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eLearn more:\u003c/strong\u003e \u003ca href=\\\"/ph/blog/email-marketing-best-practices\\\"\u003e20 Email Marketing Best Practices That Drive Sales\u003c/a\u003e\u003c/p\u003e\\n\u003ch2 id=\\\"how\\\"\u003eHow do I start sending abandoned cart emails?\u003c/h2\u003e\\n\u003cp\u003eShopify users can fully automate abandoned checkout, cart, and product browse emails using Shopify's \u003ca href=\\\"/ph/blog/marketing-automation\\\" title=\\\"marketing automation\\\" target=\\\"_blank\\\"\u003emarketing automations\u003c/a\u003e. In addition, there are several \u003ca href=\\\"https://apps.shopify.com/search?q=abandoned%20cart%20sms\\\" title=\\\"shopify apps\\\" target=\\\"_blank\\\"\u003ewell-reviewed apps\u003c/a\u003e that can offer abandoned cart messages via instant messaging.\u003c/p\u003e\\n\u003cp\u003eIf you're not on Shopify, you still have options like \u003ca href=\\\"http://rejoiner.com/\\\" target=\\\"_blank\\\"\u003eRejoiner\u003c/a\u003e. Most of these programs will have abandoned cart email templates you can use to start sending right away. You'll just need to update the copy, images, offer, and any other tweaks to make it feel on brand for you.\u003c/p\u003e\\n\u003ch2 id=\\\"abandon\\\"\u003eAbandon cart email templates\u003c/h2\u003e\\n\u003cp\u003eIf you want a little more help on the creative side, check out the following free abandoned cart email templates:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.bolt.com/blog/abandoned-cart-email-templates/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eReady-to-Use Abandoned Cart Email Templates by Bolt\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://targetbay.com/email-marketing/email-templates/abandoned-cart-email/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e60+ Free Abandoned Cart Email Templates by TargetBay\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://stripo.email/templates/type/abandoned-cart/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eAbandoned Cart Email Templates by Stripo\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2 id=\\\"recover\\\"\u003eRecover more sales in your online store\u003c/h2\u003e\\n\u003cp\u003eWhether you're an online marketer or ecommerce store owner, abandoned cart emails are crucial to increase sales. They are easy to set up and really should be something everyone does, given the high average shopping cart abandonment rate. Learn from the pros above, and get started recovering sales today.\u003c/p\u003e\\n\u003cdiv id=\\\":R0:\\\" data-component-name=\\\"blog-read-more\\\" class=\\\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\\\"\u003e\u003ch2 class=\\\"!mt-0 mb-6 font-aktivgroteskextended\\\"\u003eRead more\u003c/h2\u003e\u003cul class=\\\"!mt-0 !mb-0\\\"\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/ph/blog/product-sourcing-apps\\\"\u003eHow To Source Products To Sell Online\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/ph/blog/dropshipping-guide\\\"\u003eThe Ultimate Guide To Dropshipping (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/ph/blog/return-policy\\\"\u003eHow To Write a Return Policy (+ Free Template) (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/ph/blog/shipping-policy\\\"\u003eHow to Create Your Shipping Policy (With a Template and Examples)\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/ph/blog/dropshipping-suppliers\\\"\u003eThe 13 Best Dropshipping Suppliers in 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/ph/blog/shopping-cart-abandonment\\\"\u003e30+ Shopping Cart Abandonment Statistics and Strategies for Recouping Lost Sales\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/ph/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\\\"\u003eHow To Create a Successful Affiliate Program\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/ph/blog/international-ecommerce\\\"\u003eThe Ultimate Guide to International Ecommerce\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/ph/blog/13251973-creative-ways-to-improve-ecommerce-customer-experience-that-also-boost-loyalty-and-sales\\\"\u003eHow to to Improve Ecommerce Customer Loyalty\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/ph/blog/10609641-divide-and-profit-how-to-segment-your-mailing-list-for-better-engagement\\\"\u003eHow to Segment Your Email List for Better ROI\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\\\" id=\\\"faq-section\\\"\u003e\\n \u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n \u003ch2 id=\\\"faq\\\"\u003eAbandoned cart email FAQ\u003c/h2\u003e\\n \u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eDo abandoned cart emails work?\u003c/h3\u003e\\n \u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eYes, abandoned cart emails work to recover lost sales. According to a recent benchmark by email service provider Klaviyo, businesses that use abandoned cart emails regain 3.33% of lost sales, with an average revenue per recipient of $3.65.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eWhat should I write in an abandoned cart email?\u003c/h3\u003e\\n \u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eEvery abandoned cart email should include a reminder of the items left behind, actionable copy, and a call to action that motivates people to buy.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eCan I send abandoned cart emails?\u003c/h3\u003e\\n \u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eAnyone can send abandoned cart emails through an email service provider. You can build an abandoned shopping cart automation that triggers messages to send over time so you don’t have to do it manually.\u003c/p\u003e\\n \u003c/div\u003e\\n \u003c/div\u003e\\n \u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n \u003ch3 itemprop=\\\"name\\\"\u003eHow many emails does an abandoned email order have?\u003c/h3\u003e\\n \u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n \u003cp itemprop=\\\"text\\\"\u003eThe standard abandoned cart email campaign should have a minimum of three emails: one that sends after the first hour, another after the first day, and a final email on the third day. 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Whether you’re an existing partner or new to the Shopify Partner Program, apply to become a Shopify Affiliate and earn commission by referring your audience to Shopify.\",\"Apply now\",{\"_1113\":2653,\"_1236\":2665,\"_2641\":301},\"Whether you offer web design and development services or want to build apps for the Shopify App Store, the Shopify Partner Program will set you up for success. 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All you've got to do is start.\",\"https://help.shopify.com/en/manual/intro-to-shopify\",\"articleVideoExp\",{\"_2714\":2715},\"lightButtonText\",\"How does Shopify work\",{\"_1113\":2609,\"_2639\":2717},\"Explore the Point of Sale system with everything you need to sell in person, backed by everything you need to sell online.\",\"aboutShopifyExp\",{\"_2206\":2720,\"_2212\":2722},{\"_383\":466,\"_1518\":2721},\"{{site, url(path: '/about-shopify')}}\",{\"_383\":2723,\"_1518\":2721},\"View features and plans\",\"whatIsShopifyIntExp\",{\"_2206\":2726,\"_2212\":2728},{\"_383\":332,\"_1518\":2727},\"{{site, url(path: '/blog/was-is-shopify')}}\",{\"_383\":332,\"_1518\":2721},\"dropShippingCtaCoreBlogExp\",{\"_1113\":2731,\"_2639\":2707,\"_383\":332,\"_1518\":2732},\"Start dropshipping with Shopify today\",\"{{site, url(path: '/dropshipping')}}\",{\"_1113\":2612,\"_2639\":2734,\"_373\":2735,\"_2736\":2737},\"Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.\",\"conversionCta\",{\"_383\":2615,\"_2738\":2739,\"_453\":2740},\"emailPlaceholder\",\"Email here\",{\"_1113\":2619,\"_123\":2620},{\"_1113\":2742,\"_51\":2743},\"Latest from Shopify\",{\"_383\":2744},\"See all\",{\"_2668\":2746,\"_2747\":2748,\"_2695\":2749,\"_359\":2606},\"Sell anywhere with Shopify\",\"subheadHtml\",\"Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.\",{\"_383\":295,\"_1518\":2697},\"textCta\",{\"_1518\":2697,\"_383\":2752},\"Click here to start selling online now with Shopify\",\"rightColSideBannerTitle\",\"The point of sale for every sale.\",{\"_35\":2756},\"Sources\",\"aiSummary\",{\"_121\":2759},\"AI Summary\",\"getInTouchBanner\",{\"_340\":2762,\"_121\":308,\"_2763\":2764},\"\u003ctitle\u003eGet the only point of sale that gives you \u003chighlight\u003emore\u003c/highlight\u003e\u003c/title\u003e\",\"imageAlt\",\"get in touch\",\"pages/blog/$article/guide_ctas\",{\"_2632\":2767},{\"_60\":2768,\"_965\":2771,\"_2777\":2778,\"_2785\":2786,\"_2791\":2792,\"_2796\":2797,\"_503\":2802,\"_2807\":2808,\"_2814\":2815,\"_2820\":2821,\"_2824\":2825,\"_2828\":2829,\"_2833\":2834,\"_2838\":2839,\"_2844\":2845,\"_2850\":2851,\"_2856\":2857,\"_2861\":2862,\"_2866\":2867,\"_2871\":2872,\"_2876\":2877,\"_2881\":2882,\"_2886\":2887,\"_2890\":2891,\"_2895\":2896,\"_2899\":2900,\"_2904\":2905,\"_427\":2910,\"_2914\":2915,\"_2918\":2919,\"_2923\":2924,\"_2928\":2929,\"_2934\":2935,\"_2939\":2940,\"_2945\":2946,\"_2952\":2953,\"_2956\":2957,\"_2961\":2962,\"_2967\":2968,\"_2971\":2972,\"_2975\":2976,\"_2981\":2982,\"_2986\":2987,\"_2992\":2993,\"_2997\":2998,\"_3002\":3003,\"_3006\":3007,\"_3012\":3013,\"_3016\":3017,\"_3022\":3023,\"_3027\":3028,\"_3033\":3034,\"_3038\":3039,\"_3042\":3043,\"_3046\":3047,\"_3051\":3052,\"_3055\":3056,\"_3059\":3060,\"_1015\":3064,\"_3069\":3070,\"_3073\":3074,\"_3077\":3078,\"_3081\":3082,\"_3086\":3087,\"_3092\":3093,\"_3097\":3098,\"_3102\":3103,\"_3107\":3108,\"_3112\":3113,\"_3117\":3118,\"_3122\":3123,\"_1481\":3126,\"_3130\":3131,\"_3136\":3137,\"_3140\":3141,\"_1021\":3144,\"_3149\":3150,\"_379\":3154,\"_3159\":3160,\"_3165\":3166,\"_3168\":3169,\"_3172\":3173,\"_3176\":3177,\"_3181\":3182,\"_3185\":3186,\"_3190\":3191,\"_3194\":3195,\"_391\":3198,\"_3202\":3203,\"_3206\":3207,\"_3210\":3211,\"_90\":3214,\"_3217\":3218},{\"_2639\":2769,\"_373\":2770},\"Almost there: please enter your email below to gain instant access.\",\"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.\",{\"_1113\":2772,\"_1236\":2773,\"_2641\":2774,\"_2775\":2776},\"Free Ebook: Ecommerce Analytics for Beginners\",\"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.\",\"Get the free ebook now\",\"modal_headline\",\"Get Ecommerce Analytics for Beginners delivered right to your inbox.\",\"back_to_school\",{\"_1113\":2779,\"_1236\":2780,\"_2641\":2781,\"_2775\":2782,\"_2783\":2784},\"The Complete Guide to Back to School Marketing for Retail Stores\",\"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.\",\"Get your free guide now\",\"Get the Back to School Marketing Guide delivered right to your inbox.\",\"modal_success_heading\",\"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify.\",\"bio_template\",{\"_1113\":2787,\"_1236\":2788,\"_2641\":2789,\"_2775\":2790,\"_2783\":2784},\"Free Professional Bio Template\",\"Make a lasting first impression! Elevate your professional image with our easy-to-use template.\",\"Download template\",\"Get the free professional bio template delivered right to your inbox.\",\"brand_guide_template\",{\"_1113\":2793,\"_1236\":2794,\"_2641\":2789,\"_2775\":2795,\"_2783\":2784},\"Free Brand Guide Template\",\"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.\",\"Get the free brand guide template delivered right to your inbox.\",\"brand_storytelling\",{\"_1113\":2798,\"_1236\":2799,\"_2641\":2800,\"_2775\":2801},\"Free Worksheet: Brand Storytelling\",\"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.\",\"Get the worksheet\",\"Get our free Brand Storytelling Worksheet delivered right to your inbox.\",{\"_1113\":2803,\"_1236\":2804,\"_2641\":2805,\"_2775\":2806},\"Free Reading List: How to Brand Your Business\",\"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.\",\"Get the free reading list\",\"Get our Branding reading list delivered right to your inbox.\",\"branding_kit\",{\"_1113\":2809,\"_1236\":2810,\"_2641\":2811,\"_2775\":2812,\"_2783\":2813},\"Free Business Branding Kit\",\"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.\",\"Download now\",\"Get the branding kit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify.\",\"business_case_template\",{\"_1113\":2816,\"_1236\":2817,\"_2641\":2818,\"_2775\":2819,\"_2783\":2784},\"Free Business Case Template\",\"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.\",\"Get the template now\",\"Get our template delivered right to your inbox.\",\"business_letter\",{\"_1113\":2822,\"_1236\":2823,\"_2641\":2818,\"_2775\":2819,\"_2783\":2784},\"Free Business Letter Template\",\"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.\",\"business_model_canvas\",{\"_1113\":2826,\"_1236\":2827,\"_2641\":2818,\"_2775\":2819,\"_2783\":2784},\"Free Business Model Canvas Template\",\"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.\",\"business_proposal\",{\"_1113\":2830,\"_1236\":2831,\"_2641\":2789,\"_2775\":2832},\"Free Business Proposal Template\",\"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.\",\"Get our business proposal template delivered right to your inbox.\",\"businessplan\",{\"_1113\":2835,\"_1236\":2836,\"_2641\":2818,\"_2775\":2837},\"Free: Business Plan Template\",\"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.\",\"Get the business plan template delivered right to your inbox.\",\"businessideas\",{\"_1113\":2840,\"_1236\":2841,\"_2641\":2842,\"_2775\":2843},\"Free: The Big List of Business Ideas\",\"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.\",\"Get the list now\",\"Get the big list of business ideas delivered right to your inbox.\",\"camera_checklist\",{\"_1113\":2846,\"_1236\":2847,\"_2641\":2848,\"_2775\":2849},\"How to take product photos like a pro\",\"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.\",\"Download guide\",\"Get the guide delivered right to your inbox.\",\"case_studies\",{\"_1113\":2852,\"_1236\":2853,\"_2641\":2854,\"_2775\":2855},\"Free Video Series: Ecommerce Inspiration\",\"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.\",\"Get the free video series\",\"Get our Ecommerce Inspiration video series delivered right to your inbox.\",\"case_study_template\",{\"_1113\":2858,\"_1236\":2859,\"_2641\":2818,\"_2775\":2860},\"Free Case Study Template\",\"Show your expertise and highlight your company’s success with our free case study template.\",\"Get the case study template delivered right to your inbox.\",\"cash_flow_template\",{\"_1113\":2863,\"_1236\":2864,\"_2641\":2818,\"_2775\":2865},\"Free Cash Flow Statement Template\",\"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.\",\"Get the cash flow statement template delivered right to your inbox.\",\"competitive\",{\"_1113\":2868,\"_1236\":2869,\"_2641\":2818,\"_2775\":2870},\"Free: Competitive Analysis Template\",\"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.\",\"Get the competitive analysis template delivered right to your inbox.\",\"content_strategy_template\",{\"_1113\":2873,\"_1236\":2874,\"_2641\":2818,\"_2775\":2875},\"Free Content Strategy Template\",\"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.\",\"Get the content strategy template delivered right to your inbox.\",\"copywriting\",{\"_1113\":2878,\"_1236\":2879,\"_2641\":2805,\"_2775\":2880},\"Free Reading List: Copywriting Tactics for Entrepreneurs\",\"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.\",\"Get our Copywriting Tactics reading list delivered right to your inbox.\",\"copywriting_research\",{\"_1113\":2883,\"_1236\":2884,\"_2641\":2789,\"_2775\":2885},\"Research the words you use to sell\",\"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.\",\"Get the template delivered right to your inbox.\",\"customer_journey\",{\"_1113\":2888,\"_1236\":2889,\"_2641\":2789,\"_2775\":2885,\"_2783\":2784},\"Free Customer Journey Map Template\",\"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.\",\"customerservice\",{\"_1113\":2892,\"_1236\":2893,\"_2641\":2805,\"_2775\":2894},\"Free Reading List: Customer Service Strategies\",\"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.\",\"Get the reading list delivered right to your inbox.\",\"decision_matrix\",{\"_1113\":2897,\"_1236\":2898,\"_2641\":2818,\"_2775\":2885,\"_2783\":2784},\"Free Decision Matrix Template\",\"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.\",\"design\",{\"_1113\":2901,\"_1236\":2902,\"_2641\":2805,\"_2775\":2903},\"Free Reading List: Online Store Design Tips\",\"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.\",\"Get our Store Design reading list delivered right to your inbox.\",\"digital_marketing_kit\",{\"_1113\":2906,\"_1236\":2907,\"_2641\":2811,\"_2775\":2908,\"_2783\":2909},\"Free Digital Marketing Toolkit\",\"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.\",\"Get the toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify.\",{\"_1113\":2911,\"_1236\":2912,\"_2641\":2774,\"_2775\":2913},\"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing\",\"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.\",\"Get our Email Marketing guide delivered right to your inbox.\",\"expense_report\",{\"_1113\":2916,\"_1236\":2917,\"_2641\":2818,\"_2775\":2819,\"_2783\":2784},\"Free Expense Report Template\",\"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.\",\"googleshopping\",{\"_1113\":2920,\"_1236\":2921,\"_2641\":2774,\"_2775\":2922},\"Free Ebook: Google Shopping for Small Businesses\",\"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.\",\"Get Google Shopping for Small Businesses delivered right to your inbox.\",\"go_to_market\",{\"_1113\":2925,\"_1236\":2926,\"_2641\":2789,\"_2775\":2927},\"Free Go-to-Market Strategy Template\",\"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.\",\"Get your free go-to-market strategy template delivered right to your inbox.\",\"hiring_questions\",{\"_1113\":2930,\"_1236\":2931,\"_2641\":2932,\"_2775\":2933,\"_2783\":2784},\"Free Guide: Interview Questions for Hiring Retail Employees\",\"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.\",\"Get the free guide now\",\"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.\",\"holiday_selling_2021\",{\"_1113\":2936,\"_1236\":2937,\"_2641\":2932,\"_2775\":2938,\"_2783\":2784},\"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores\",\"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.\",\"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.\",\"international_shipping\",{\"_1113\":2941,\"_1236\":2942,\"_2641\":2811,\"_2775\":2943,\"_2783\":2944},\"Free International Shipping Checklist\",\"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.\",\"Get the checklist delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify.\",\"inventory_templates\",{\"_1113\":2947,\"_1236\":2948,\"_2641\":2949,\"_2775\":2950,\"_2783\":2951},\"5 Free Templates to Better Understand Your Inventory\",\"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)\",\"Get your free templates\",\"Get your Inventory Templates delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify.\",\"keyword_research_template\",{\"_1113\":2954,\"_1236\":2955,\"_2641\":2789,\"_2775\":2885},\"Free keyword research template\",\"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.\",\"marketing_plan\",{\"_1113\":2958,\"_1236\":2959,\"_2641\":2789,\"_2775\":2960,\"_2783\":2951},\"Free Marketing Plan Template\",\"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.\",\"Get your marketing plan template delivered right to your inbox.\",\"marketing_proposal\",{\"_1113\":2963,\"_1236\":2964,\"_2641\":2789,\"_2775\":2965,\"_2783\":2966},\"Free Marketing Proposal Template\",\"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.\",\"Get your template delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify.\",\"okr_template\",{\"_1113\":2969,\"_1236\":2970,\"_2641\":2818,\"_2775\":2965,\"_2783\":2966},\"Free OKR Template\",\"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.\",\"one_pager\",{\"_1113\":2973,\"_1236\":2974,\"_2641\":2818,\"_2775\":2965,\"_2783\":2966},\"Free One Pager Template\",\"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.\",\"opening_closing_checklist\",{\"_1113\":2977,\"_1236\":2978,\"_2641\":2979,\"_2775\":2980,\"_2783\":2784},\"Free Checklist for Opening and Closing Your Store\",\"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.\",\"Get the free checklist\",\"Get our Opening and Closing Checklist delivered right to your inbox.\",\"optimization\",{\"_1113\":2983,\"_1236\":2984,\"_2641\":2805,\"_2775\":2985},\"Free Reading List: Conversion Optimization for Beginners\",\"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.\",\"Get our Conversion Optimization reading list delivered right to your inbox.\",\"packaging_calculator\",{\"_1113\":2988,\"_1236\":2989,\"_2641\":2990,\"_2775\":2991},\"Calculate your packaging costs\",\"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.\",\"Download calculator\",\"Get the calculator delivered right to your inbox.\",\"packing_slip\",{\"_1113\":2994,\"_1236\":2995,\"_2641\":2818,\"_2775\":2996},\"Free Packing Slip Template\",\"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.\",\"Get the packing slip template delivered right to your inbox.\",\"parentpreneur\",{\"_1113\":2999,\"_1236\":3000,\"_2641\":2811,\"_2775\":3001},\"Playbook for the Aspiring Parentpreneur\",\"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.\",\"Check your inbox for your copy of the Parentpreneur Playbook.\",\"persona_template\",{\"_1113\":3004,\"_1236\":3005,\"_2641\":2789,\"_2775\":2819,\"_2783\":2784},\"Free User Persona Template\",\"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.\",\"phonecases\",{\"_1113\":3008,\"_1236\":3009,\"_2641\":3010,\"_2775\":3011},\"Get a Free Phone Case Business in a Box\",\"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.\",\"Download startup bundle\",\"Get our startup bundle delivered right to your inbox.\",\"photobrief\",{\"_1113\":3014,\"_1236\":3015,\"_2641\":2789,\"_2775\":2885},\"Get perfect product photography\",\"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.\",\"photochecklist\",{\"_1113\":3018,\"_1236\":3019,\"_2641\":3020,\"_2775\":3021},\"All the images your store needs\",\"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.\",\"Download shot list\",\"Get the shot list delivered right to your inbox.\",\"photographer_checklist\",{\"_1113\":3024,\"_1236\":3025,\"_2641\":3026,\"_2775\":2943},\"Make your next photo shoot a success\",\"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.\",\"Download checklist\",\"photography\",{\"_1113\":3029,\"_1236\":3030,\"_2641\":3031,\"_2775\":3032},\"Free Guide: DIY Product Photography\",\"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.\",\"Get your free guide\",\"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox.\",\"popup_guide\",{\"_1113\":3035,\"_1236\":3036,\"_2641\":3031,\"_2775\":3037,\"_2783\":2784},\"Pop-Up Shop Quickstart Guide\",\"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.\",\"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.\",\"pp_template\",{\"_1113\":3040,\"_1236\":3041,\"_2641\":2789,\"_2775\":2885,\"_2783\":2784},\"Free PowerPoint Template\",\"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.\",\"press_kit\",{\"_1113\":3044,\"_1236\":3045,\"_2641\":2789,\"_2775\":2885,\"_2783\":2784},\"Free Press Kit Template\",\"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.\",\"pressrelease\",{\"_1113\":3048,\"_1236\":3049,\"_2641\":2818,\"_2775\":3050},\"Free: Press Release Template\",\"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.\",\"Get the press release template delivered right to your inbox.\",\"problem_statement\",{\"_1113\":3053,\"_1236\":3054,\"_2641\":2818,\"_2775\":2885,\"_2783\":2784},\"Free Problem Statement Template\",\"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.\",\"process_map\",{\"_1113\":3057,\"_1236\":3058,\"_2641\":2818,\"_2775\":2885,\"_2783\":2784},\"Free Process Mapping Template\",\"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.\",\"productivity\",{\"_1113\":3061,\"_1236\":3062,\"_2641\":2805,\"_2775\":3063},\"Free Reading List: Ecommerce Motivation\",\"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.\",\"Get our Ecommerce Motivation reading list delivered right to your inbox.\",{\"_1113\":3065,\"_1236\":3066,\"_2641\":3067,\"_2775\":3068},\"Free Guide: How to Find a Profitable Product to Sell Online\",\"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.\",\"Get the free guide\",\"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox.\",\"product_vision\",{\"_1113\":3071,\"_1236\":3072,\"_2641\":2818,\"_2775\":2885,\"_2783\":2784},\"Free Product Vision Template\",\"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.\",\"profit_loss\",{\"_1113\":3075,\"_1236\":3076,\"_2641\":2818,\"_2775\":2784},\"Free Profit and Loss Statement Template\",\"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.\",\"purchase_order\",{\"_1113\":3079,\"_1236\":3080,\"_2641\":2789,\"_2775\":2885},\"Create a purchase order\",\"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.\",\"retail_marketing\",{\"_1113\":3083,\"_1236\":3084,\"_2641\":3031,\"_2775\":3085,\"_2783\":2784},\"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success\",\"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.\",\"Get your free Retail Marketing Success PDF delivered right to your inbox.\",\"retention_audit\",{\"_1113\":3088,\"_1236\":3089,\"_2641\":3090,\"_2775\":3091,\"_2783\":2784},\"Free Download: Retention Audit Checklist\",\"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.\",\"Get your free checklist\",\"Get this free Retention Audit Checklist PDF delivered right to your inbox.\",\"rfp_template\",{\"_1113\":3094,\"_1236\":3095,\"_2641\":2818,\"_2775\":3096},\"Free RFP Template\",\"Make writing requests for proposals easier and faster with our free RFP template.\",\"Get the RFP template delivered right to your inbox.\",\"root_cause\",{\"_1113\":3099,\"_1236\":3100,\"_2641\":2818,\"_2775\":3101,\"_2783\":2784},\"Free Root Cause Analysis Template\",\"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.\",\"Get this free template delivered right to your inbox.\",\"rotating_schedules\",{\"_1113\":3104,\"_1236\":3105,\"_2641\":2949,\"_2775\":3106,\"_2783\":2784},\"Free Download: Rotating Schedules Templates\",\"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.\",\"Get these free Rotating Schedules Templates delivered right to your inbox.\",\"sales_email\",{\"_1113\":3109,\"_1236\":3110,\"_2641\":2949,\"_2775\":3111,\"_2783\":2784},\"Free Sales Email Templates\",\"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.\",\"Get these free templates delivered right to your inbox.\",\"sales_funnel_template\",{\"_1113\":3114,\"_1236\":3115,\"_2641\":2789,\"_2775\":3116,\"_2783\":2784},\"Free Sales Funnel Template\",\"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.\",\"Get this free sales funnel template delivered right to your inbox.\",\"sales_plan_template\",{\"_1113\":3119,\"_1236\":3120,\"_2641\":2818,\"_2775\":3121,\"_2783\":2784},\"Free Sales Planning Template\",\"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.\",\"Get this free sales planning template delivered right to your inbox.\",\"scope_template\",{\"_1113\":3124,\"_1236\":3125,\"_2641\":2818,\"_2775\":3101,\"_2783\":2784},\"Free Scope of Work Template\",\"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.\",{\"_1113\":3127,\"_1236\":3128,\"_2641\":2979,\"_2775\":3129},\"Free Download: SEO Checklist\",\"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.\",\"Get our SEO Checklist delivered right to your inbox.\",\"services_price\",{\"_1113\":3132,\"_1236\":3133,\"_2641\":2990,\"_2775\":3134,\"_2783\":3135},\"Your Time is Valuable, so Price it Right\",\"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.\",\"Get this calculator delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"sfn_interview\",{\"_1113\":3138,\"_1236\":3139,\"_2641\":2979,\"_2775\":2943},\"Free Checklist: How to Interview a Third Party Logistics Provider\",\"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.\",\"sfn_outsource\",{\"_1113\":3142,\"_1236\":3143,\"_2641\":2979,\"_2775\":2943},\"Free Checklist: Are You Ready to Outsource Your Fulfillment?\",\"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.\",{\"_1113\":3145,\"_1236\":3146,\"_2641\":3147,\"_2775\":3148,\"_2783\":3135},\"The Shopify guide to shipping and fulfillment\",\"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.\",\"Download now and start optimizing your operations\",\"Get our shipping and fulfillment guide delivered right to your inbox.\",\"shipping_kit\",{\"_1113\":3151,\"_1236\":3152,\"_2641\":2811,\"_2775\":3153,\"_2783\":2813},\"Free Shipping and Fulfillment Kit\",\"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.\",\"Get our shipping and fulfillment kit delivered right to your inbox.\",{\"_1113\":3155,\"_1236\":3156,\"_2641\":3157,\"_2775\":3158,\"_2783\":3135},\"Social media strategy and planning templates\",\"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.\",\"Download now and start seeing results\",\"Get your social media strategy and planning templates delivered right to your inbox.\",\"social_media_kit\",{\"_1113\":3161,\"_1236\":3162,\"_2641\":2811,\"_2775\":3163,\"_2783\":3164},\"Free Social Media Toolkit\",\"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.\",\"Get your social media strategy toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"social_template\",{\"_1113\":3155,\"_1236\":3156,\"_2641\":3157,\"_2775\":3167,\"_2783\":2784},\"Get social media strategy and planning templates delivered right to your inbox.\",\"sop_template\",{\"_1113\":3170,\"_1236\":3171,\"_2641\":2789,\"_2775\":2819,\"_2783\":2784},\"Free SOP Template\",\"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.\",\"store_layouts\",{\"_1113\":3174,\"_1236\":3175,\"_2641\":2949,\"_2775\":3111,\"_2783\":2784},\"Free Download: Store Layout Templates\",\"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.\",\"swot\",{\"_1113\":3178,\"_1236\":3179,\"_2641\":2818,\"_2775\":3180},\"Free: SWOT Analysis Template\",\"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.\",\"Get the SWOT analysis template delivered right to your inbox.\",\"tax_season\",{\"_1113\":3183,\"_1236\":3184,\"_2641\":2781,\"_2775\":3031,\"_2783\":3135},\"Free Download: 6 Steps to Get Your Business Ready for Tax Season\",\"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.\",\"trust\",{\"_1113\":3187,\"_1236\":3188,\"_2641\":3189,\"_2775\":2943},\"Free: Shopify Store Trust Checklist\",\"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.\",\"Get the checklist now\",\"tshirt_guide\",{\"_1113\":3192,\"_1236\":3193,\"_2641\":2811,\"_2775\":2849,\"_2783\":3135},\"Your Complete Guide To Starting a T-Shirt Business\",\"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own T-shirt business, from design to sales.\",\"ttp_guide\",{\"_1113\":3196,\"_1236\":3197,\"_2641\":2781,\"_2775\":3031,\"_2783\":3135},\"Free Download: The Online Sellers Guide to In-Person Sales\",\"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.\",{\"_1113\":3199,\"_1236\":3200,\"_2641\":2774,\"_2775\":3201},\"Free Ebook: Twitter Marketing for Small Businesses\",\"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.\",\"Get Twitter Marketing for Small Businesses delivered right to your inbox.\",\"use_case_template\",{\"_1113\":3204,\"_1236\":3205,\"_2641\":2789,\"_2775\":2819,\"_2783\":2784},\"Free Use Case Template\",\"Do your products hold hidden value? Use this free template to spot new sales opportunities.\",\"value_chain\",{\"_1113\":3208,\"_1236\":3209,\"_2641\":2818,\"_2775\":2819,\"_2783\":2784},\"Free Value Chain Template\",\"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.\",\"value_prop_template\",{\"_1113\":3212,\"_1236\":3213,\"_2641\":2789,\"_2775\":2885,\"_2783\":2784},\"Free Value Proposition Template\",\"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.\",{\"_1113\":3215,\"_1236\":3216,\"_2641\":2805,\"_2775\":2894},\"Free Reading List: Video Marketing Tips and Tricks\",\"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.\",\"white_paper_template\",{\"_1113\":3219,\"_1236\":3220,\"_2641\":2818,\"_2775\":2885,\"_2783\":2784},\"Free White Paper Template\",\"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.\",\"pages/blog/$article/ctas\",{\"_2688\":3223,\"_1567\":3289,\"_2750\":3328,\"_2049\":3367},{\"_2206\":3224,\"_2212\":3263},{\"_3225\":3226},\"clusters\",[3227,3231,3235,3239,3243,3247,3251,3255,3259],{\"_3228\":584,\"_1113\":3229,\"_2639\":3230},\"cluster\",\"START DROPSHIPPING TODAY\",\"Connect your store to dropshipping suppliers and sell with the internet's best checkout.\",{\"_3228\":3232,\"_1113\":3233,\"_2639\":3234},\"start a business\",\"START YOUR BUSINESS WITH SHOPIFY\",\"Whatever type of business you start, Shopify has the tools to help you sell, ship, and grow.\",{\"_3228\":3236,\"_1113\":3237,\"_2639\":3238},\"business ideas\",\"DISCOVER YOUR BUSINESS\",\"Once you’ve found a business idea, Shopify has the tools you need to start, sell and grow.\",{\"_3228\":3240,\"_1113\":3241,\"_2639\":3242},\"print on demand\",\"PRINT ON DEMAND WITH SHOPIFY\",\"Create and sell custom products without the stress of shipping.\",{\"_3228\":3244,\"_1113\":3245,\"_2639\":3246},\"shopify branded\",\"BUILD YOUR DREAM BRAND\",\"Join millions of entrepreneurs who've built successful brands with Shopify.\",{\"_3228\":3248,\"_1113\":3249,\"_2639\":3250},\"how to make money\",\"START A BUSINESS FOR FREE\",\"Sell products, find customers, and create your brand with Shopify.\",{\"_3228\":3252,\"_1113\":3253,\"_2639\":3254},\"online store\",\"LAUNCH YOUR STORE WITH SHOPIFY\",\"Build your online store with Shopify’s free trial—no credit card required.\",{\"_3228\":3256,\"_1113\":3257,\"_2639\":3258},\"marketing strategy\",\"EXPAND YOUR REACH WITH SHOPIFY\",\"Reach customers with email, SEO, targeted ads, and social media.\",{\"_3228\":3260,\"_1113\":3261,\"_2639\":3262},\"ecommerce platforms/marketplaces\",\"SELL EVERYWHERE WITH SHOPIFY\",\"Sell online, across sales channels, and in person with Shopify's all-in-one commerce platform. Try it out.\",{\"_3225\":3264},[3265,3268,3270,3272,3275,3277,3280,3283,3286],{\"_3228\":584,\"_1113\":3266,\"_2639\":3267},\"DROPSHIPPING? LET'S GO.\",\"Build your store and connect to dropshipping suppliers. Sell through your website and socials with the internet's best checkout.\",{\"_3228\":3232,\"_1113\":2709,\"_2639\":3269},\"Shopify has everything you need to build, run, and grow your business. All you have to do is start.\",{\"_3228\":3236,\"_1113\":3271,\"_2639\":3238},\"HEY, THAT'S A GREAT IDEA!\",{\"_3228\":3240,\"_1113\":3273,\"_2639\":3274},\"CLICK, PRINT, CHA-CHING 🛍️\",\"Create and sell custom print-on-demand products without the stress of storage or shipping.\",{\"_3228\":3244,\"_1113\":3276,\"_2639\":3246},\"SEE WHY BRANDS TRUST SHOPIFY\",{\"_3228\":3248,\"_1113\":3278,\"_2639\":3279},\"STARTING A SIDE HUSTLE?\",\"With Shopify’s tools and apps, holding down a side hustle has never been easier.\",{\"_3228\":3252,\"_1113\":3281,\"_2639\":3282},\"READY TO OPEN YOUR STORE?\",\"Try Shopify’s website builder, world-leading checkout, and sales tools for free.\",{\"_3228\":3256,\"_1113\":3284,\"_2639\":3285},\"CRAFT WINNING CAMPAIGNS\",\"Turn clicks into customers with Shopify's multichannel marketing tools.\",{\"_3228\":3260,\"_1113\":3287,\"_2639\":3288},\"MULTICHANNEL SELLING SIMPLIFIED\",\"Simplify multichannel selling with seamless social media and marketplace integrations.\",{\"_2206\":3290,\"_2212\":3309},{\"_3225\":3291},[3292,3294,3296,3297,3299,3301,3303,3305,3307],{\"_3228\":584,\"_2601\":3293,\"_2603\":2604},\"Start your dropshipping business today.\",{\"_3228\":3232,\"_2601\":3295,\"_2603\":2604},\"Build your dream business today.\",{\"_3228\":3236,\"_2601\":3295,\"_2603\":2604},{\"_3228\":3240,\"_2601\":3298,\"_2603\":960},\"Start your \u003cbr/\u003e\u003cb\u003eprint on demand\u003c/b\u003e\u003cbr/\u003e business.\",{\"_3228\":3244,\"_2601\":3300,\"_2603\":2604},\"Create your online store today.\",{\"_3228\":3248,\"_2601\":3302,\"_2603\":2604},\"Start your side hustle today.\",{\"_3228\":3252,\"_2601\":3304,\"_2603\":2604},\"Start your online store today.\",{\"_3228\":3256,\"_2601\":3306,\"_2603\":2604},\"Try Shopify’s marketing tools today.\",{\"_3228\":3260,\"_2601\":3308,\"_2603\":960},\"Sell online and in person, \u003cb\u003ewherever your customers are.\u003c/b\u003e\",{\"_3225\":3310},[3311,3313,3315,3318,3319,3321,3323,3324,3326],{\"_3228\":584,\"_2601\":3312,\"_2603\":960},\"Connect with \u003cb\u003edropshipping suppliers.\u003c/b\u003e\",{\"_3228\":3232,\"_2601\":3314,\"_2603\":960},\"Try Shopify's \u003cbr/\u003e\u003cb\u003estore builder\u003c/b\u003e and world-leading checkout.\",{\"_3228\":3236,\"_2601\":3316,\"_2603\":3317},\"Turn ideas into\u003cbr/\u003e income with a\",\"free trial.\",{\"_3228\":3240,\"_2601\":3316,\"_2603\":3317},{\"_3228\":3244,\"_2601\":3320,\"_2603\":960},\"Every tool you need to power \u003cb\u003eyour business.\u003c/b\u003e\",{\"_3228\":3248,\"_2601\":3322,\"_2603\":960},\"Run a \u003cbr/\u003ezero-investment\u003cbr/\u003ebusiness.\",{\"_3228\":3252,\"_2601\":3314,\"_2603\":960},{\"_3228\":3256,\"_2601\":3325,\"_2603\":960},\"Reach every customer with \u003cb\u003eemail, SEO, and social tools.\u003c/b\u003e\",{\"_3228\":3260,\"_2601\":3327,\"_2603\":960},\"Move your business to Shopify.\",{\"_2206\":3329,\"_2212\":3348},{\"_3225\":3330},[3331,3333,3335,3336,3338,3340,3342,3344,3346],{\"_3228\":584,\"_383\":3332},\"Click here to start dropshipping with Shopify\",{\"_3228\":3232,\"_383\":3334},\"Click here to start your business with Shopify\",{\"_3228\":3236,\"_383\":3334},{\"_3228\":3240,\"_383\":3337},\"Click here to build your print on demand store\",{\"_3228\":3244,\"_383\":3339},\"Click here to build your online store with Shopify\",{\"_3228\":3248,\"_383\":3341},\"Click here to start your side hustle with Shopify\",{\"_3228\":3252,\"_383\":3343},\"Click here to start building your online store\",{\"_3228\":3256,\"_383\":3345},\"Click here to start marketing on Shopify\",{\"_3228\":3260,\"_383\":3347},\"Start your business with Shopify’s all-in-one platform\",{\"_3225\":3349},[3350,3352,3354,3355,3357,3359,3361,3363,3365],{\"_3228\":584,\"_383\":3351},\"🚀 Click here to launch your dropshipping store\",{\"_3228\":3232,\"_383\":3353},\"🚀 Click here to launch your business with Shopify\",{\"_3228\":3236,\"_383\":3353},{\"_3228\":3240,\"_383\":3356},\"🚀 Click here to launch your print on demand store\",{\"_3228\":3244,\"_383\":3358},\"🚀 Click here to launch your store with Shopify\",{\"_3228\":3248,\"_383\":3360},\"🚀 Click here to launch your side hustle\",{\"_3228\":3252,\"_383\":3362},\"🚀 Click here to launch your store\",{\"_3228\":3256,\"_383\":3364},\"🚀 Click here to launch your next marketing campaign\",{\"_3228\":3260,\"_383\":3366},\"🚀 Click here to launch with Shopify’s all-in-one platform\",{\"_2051\":3368,\"_2054\":3372,\"_2057\":3376,\"_2060\":3380,\"_2063\":3384,\"_2066\":3388,\"_2068\":3392,\"_2071\":3396,\"_2074\":3400,\"_2077\":3404,\"_2080\":3408,\"_2082\":3411,\"_2085\":3415,\"_2087\":3418,\"_2090\":3422,\"_2093\":3426,\"_2096\":3430,\"_2099\":3434,\"_2102\":3438,\"_2105\":3442,\"_2108\":3446,\"_2111\":3450,\"_2113\":3453,\"_2116\":3457,\"_2119\":3461,\"_2122\":3465,\"_2125\":3469,\"_2128\":3473,\"_2130\":3475,\"_2133\":3479,\"_2135\":3482,\"_2138\":3486,\"_2141\":3490,\"_2144\":3494,\"_2147\":3498,\"_2150\":3502,\"_2153\":3506,\"_2155\":3509,\"_2158\":3513,\"_2161\":3517,\"_2164\":3519,\"_2167\":3523},{\"_1113\":3369,\"_2639\":3370,\"_2641\":3371},\"Get paid by brands you love with Shopify Collabs\",\"Shopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.\",\"Learn about Shopify Collabs\",{\"_1113\":3373,\"_2639\":3374,\"_2641\":3375},\"Find influencers to drive sales with Shopify Collabs\",\"Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance all from Shopify admin.\",\"Discover Shopify Collabs\",{\"_1113\":3377,\"_2639\":3378,\"_2641\":3379},\"Reach customers everywhere they are with Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\",\"Explore Shopify’s sales channels\",{\"_1113\":3381,\"_2639\":3382,\"_2641\":3383},\"Sell where people search with Shopify\",\"Shopify comes with powerful tools that help you list, promote and sell products on Google. Get your product in front of new shoppers who are looking for what you’re selling, from one back office.\",\"Start selling on Google\",{\"_1113\":3385,\"_2639\":3386,\"_2641\":3387},\"Start selling your products on Facebook\",\"Shopify comes with powerful tools that help you list, promote and sell products on Facebook. Create product collections, showcase your brand and products, and make sales on Facebook from one place.\",\"Start selling on Facebook\",{\"_1113\":3389,\"_2639\":3390,\"_2641\":3391},\"Start selling your products on Instagram\",\"Shopify comes with powerful tools that help you list, promote and sell products on Instagram. Create product collections, showcase your brand and products, and make sales on Instagram from one place.\",\"Start selling on Instagram\",{\"_1113\":3393,\"_2639\":3394,\"_2641\":3395},\"Connect with shoppers on TikTok\",\"Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\",\"Start selling on TikTok\",{\"_1113\":3397,\"_2639\":3398,\"_2641\":3399},\"Set up shop on TikTok\",\"Help boost sales with creative content that converts the next generation of customers.\",\"Install now\",{\"_1113\":3401,\"_2639\":3402,\"_2641\":3403},\"Start selling your products on YouTube from Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.\",\"Start selling on YouTube\",{\"_1113\":3405,\"_2639\":3406,\"_2641\":3407},\"Boost sales with buy now, pay later\",\"Shop Pay Installments gives customers flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.\",\"Discover Shop Pay Installments\",{\"_1113\":3409,\"_2639\":3410,\"_2641\":3407},\"Reduce abandoned carts with Shop Pay Installments\",\"With Shop Pay Installments, you can offer customers flexible payment plans at checkout and lower abandoned carts on larger purchases by up to 28%. Increase average order values and turn more browsers into buyers today.\",{\"_1113\":3412,\"_2639\":3413,\"_2641\":3414},\"Start accepting payments fast with Shopify Payments\",\"Skip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\",\"Discover Shopify Payments\",{\"_1113\":3416,\"_2639\":3417,\"_2641\":3414},\"Take control of your cash flow with Shopify Payments\",\"Only with Shopify Payments can you track your orders and payments all in one place. Have a complete view of your finances, accept local currencies and payment types for a smooth checkout experience.\",{\"_1113\":3419,\"_2639\":3420,\"_2641\":3421},\"Market your business with Shopify’s marketing automation tools\",\"Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\",\"Discover Shopify’s marketing automation tools\",{\"_1113\":3423,\"_2639\":3424,\"_2641\":3425},\"Create branded emails in minutes with Shopify Email\",\"With Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.\",\"Discover Shopify Email\",{\"_1113\":3427,\"_2639\":3428,\"_2641\":3429},\"Get better ad performance with Shopify Audiences\",\"Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.\",\"Discover Shopify Audiences\",{\"_1113\":3431,\"_2639\":3432,\"_2641\":3433},\"Put your customer data to work with Shopify’s customer segmentation\",\"Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.\",\"Discover Shopify segmentation\",{\"_1113\":3435,\"_2639\":3436,\"_2641\":3437},\"Know your audience to grow it\",\"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.\",\"Build your audience\",{\"_1113\":3439,\"_2639\":3440,\"_2641\":3441},\"Create and customize marketing automations from Shopify\",\"Shopify’s built-in marketing automation tools help you connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.\",\"Explore Shopify automations\",{\"_1113\":3443,\"_2639\":3444,\"_2641\":3445},\"Drive your business forward with Shopify’s analytics\",\"Shopify's user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.\",\"Explore Shopify’s analytics\",{\"_1113\":3447,\"_2639\":3448,\"_2641\":3449},\"Take the stress out of sales tax with Shopify Tax\",\"With Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.\",\"Explore Shopify Tax\",{\"_1113\":3451,\"_2639\":3452,\"_2641\":3449},\"Manage your sales tax from Shopify\",\"Shopify Tax puts sales tax insights and collection in your control, and makes everything manageable from your Shopify admin.\",{\"_1113\":3454,\"_2639\":3455,\"_2641\":3456},\"Manage your money where you make it with Shopify Balance\",\"Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.\",\"Discover Shopify Balance\",{\"_1113\":3458,\"_2639\":3459,\"_2641\":3460},\"Earn cashback rewards with Shopify Credit\",\"Get up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the business card designed for Shopify entrepreneurs. No fees, no interest, no credit checks.\",\"Explore Shopify Credit\",{\"_1113\":3462,\"_2639\":3463,\"_2641\":3464},\"Get funding to run your business with Shopify Capital\",\"Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.\",\"Explore Shopify Capital\",{\"_1113\":3466,\"_2639\":3467,\"_2641\":3468},\"Increase recurring revenue with the Shopify Subscriptions app\",\"The free Shopify Subscriptions app lets you offer subscription services and integrates seamlessly with your Shopify admin. Install it today to increase repeat purchases and customer lifetime value.\",\"Install Shopify Subscriptions\",{\"_1113\":3470,\"_2639\":3471,\"_2641\":3472},\"Create product bundles with the Shopify Bundles app\",\"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.\",\"Install Shopify Bundles\",{\"_1113\":3474,\"_2639\":3471,\"_2641\":3472},\"Increase average order values with the Shopify Bundles app\",{\"_1113\":3476,\"_2639\":3477,\"_2641\":3478},\"Unify your inventory management with Shopify\",\"Only Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.\",\"Explore inventory management on Shopify\",{\"_1113\":3480,\"_2639\":3481,\"_2641\":3478},\"Manage all your inventory from Shopify\",\"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.\",{\"_1113\":3483,\"_2639\":3484,\"_2641\":3485},\"Speed up fulfillment times with Shopify\",\"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.\",\"Explore order management on Shopify\",{\"_1113\":3487,\"_2639\":3488,\"_2641\":3489},\"Shopify Magic\",\"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.\",\"AI designed for commerce\",{\"_1113\":3491,\"_2639\":3492,\"_2641\":3493},\"Let Shopify Magic write product descriptions for you\",\"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.\",\"Learn about Shopify Magic\",{\"_1113\":3495,\"_2639\":3496,\"_2641\":3497},\"Turn chats into sales with Shopify Inbox\",\"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.\",\"Discover Shopify Inbox\",{\"_1113\":3499,\"_2639\":3500,\"_2641\":3501},\"Sell wholesale and direct to consumers with Shopify\",\"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.\",\"Explore B2B on Shopify\",{\"_1113\":3503,\"_2639\":3504,\"_2641\":3505},\"Start selling in-person with Shopify POS\",\"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.\",\"Discover Shopify POS\",{\"_1113\":3507,\"_2639\":3508,\"_2641\":3505},\"Get started with Shopify POS\",\"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.\",{\"_1113\":3510,\"_2639\":3511,\"_2641\":3512},\"Sell internationally in minutes with Managed Markets\",\"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.\",\"Discover Managed Markets\",{\"_1113\":3514,\"_2639\":3515,\"_2641\":3516},\"Visit the Shopify Partners Marketplace\",\"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.\",\"Visit now\",{\"_1113\":2661,\"_2639\":3518,\"_2641\":2663},\"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.\",{\"_1113\":3520,\"_2639\":3521,\"_2641\":3522},\"Create immersive shopping experiences with Shopify AR\",\"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.\",\"Learn about Shopify AR\",{\"_1113\":3524,\"_2639\":3525,\"_2641\":3526},\"Reward loyalty everywhere customers shop\",\"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.\",\"Explore loyalty apps\",\"pages/blog/$article/quiz_cta\",{\"_3529\":3530},\"steps\",{\"_3531\":3532,\"_3538\":3539,\"_3568\":3569},\"first\",{\"_121\":3533,\"_1113\":3534,\"_1463\":3535},\"Find your next move\",\"Want to start \u003cbr/\u003e a business?\",{\"_2693\":3536,\"_1545\":3537},\"Two women in a store\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/df9e72ff9ac5e96023bc845cee04f0a9.png\",\"second\",{\"_3540\":3541,\"_1113\":3567},\"answers\",[3542,3547,3552,3557,3562],{\"_1252\":3543,\"_383\":3546},{\"_1545\":3544,\"_2693\":3545},\"https://cdn.shopify.com/b/shopify-brochure2-assets/f131d37fec928de52288a34726eaea52.svg\",\"Message icon\",\"Brainstorming and exploring ideas\",{\"_1252\":3548,\"_383\":3551},{\"_1545\":3549,\"_2693\":3550},\"https://cdn.shopify.com/b/shopify-brochure2-assets/31c8a6a1446732f1d290432b4a2262da.svg\",\"Flower icon\",\"Unsure how to bring my idea to life\",{\"_1252\":3553,\"_383\":3556},{\"_1545\":3554,\"_2693\":3555},\"https://cdn.shopify.com/b/shopify-brochure2-assets/22d627c8d3b8046d3bcb5d7ce2a0bd76.svg\",\"Box icon\",\"Need help sourcing my product\",{\"_1252\":3558,\"_383\":3561},{\"_1545\":3559,\"_2693\":3560},\"https://cdn.shopify.com/b/shopify-brochure2-assets/269ed153fc36296cf4205d1d6e8a0436.svg\",\"Bag icon\",\"Ready to start selling\",{\"_1252\":3563,\"_383\":3566},{\"_1545\":3564,\"_2693\":3565},\"https://cdn.shopify.com/b/shopify-brochure2-assets/cc4602d242b74309a6d39cd4d8bc61b6.svg\",\"Phone icon\",\"Selling casually but want to launch online\",\"What best describes your current status?\",\"third\",{\"_3570\":3571},\"cards\",[3572,3588,3598,3610,3619],{\"_3573\":3574,\"_3577\":3578,\"_2508\":3581},\"headingGroup\",{\"_2668\":3575,\"_2747\":3576},\"Find your next big idea\",\"Use these resources to get inspired or refine your idea.\",\"img\",{\"_2693\":3579,\"_1545\":3580},\"Start a business\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/a76063d2fb8f57b3f70337724ac28ae9.png\",[3582,3585],{\"_383\":3583,\"_385\":3584},\"Small business ideas\",\"{{blog, url(path: '/low-investment-business-ideas')}}\",{\"_383\":3586,\"_385\":3587},\"How to come up with an idea\",\"{{blog, url(path: '/how-to-come-up-with-a-business-idea')}}\",{\"_3573\":3589,\"_3577\":3592,\"_2508\":3594},{\"_2668\":3590,\"_2747\":3591},\"Turn your idea into reality\",\"Learn everything you need to know to go from idea to first sale.\",{\"_2693\":3579,\"_1545\":3593},\"https://cdn.shopify.com/b/shopify-brochure2-assets/72e4f94a7b17ce43ed5940fafdc123ec.png\",[3595],{\"_383\":3596,\"_385\":3597},\"Read the guide\",\"{{blog, url(path: '/how-to-start-a-business')}}\",{\"_3573\":3599,\"_3577\":3602,\"_2508\":3604},{\"_2668\":3600,\"_2747\":3601},\"Bring your product to life\",\"Explore your options when it comes to sourcing and manufacturing.\",{\"_2693\":3579,\"_1545\":3603},\"https://cdn.shopify.com/b/shopify-brochure2-assets/ad1dd9d07f8161178139f03e74925f23.png\",[3605,3607],{\"_383\":817,\"_385\":3606},\"{{blog, url(path: '/product-sourcing-apps')}}\",{\"_383\":3608,\"_385\":3609},\"Product manufacturing\",\"{{blog, url(path: '/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea')}}\",{\"_3573\":3611,\"_3577\":3614,\"_2508\":3616},{\"_2668\":3612,\"_2747\":3613},\"Start selling with Shopify\",\"Make it official: Launch your online store to make your first sale.\",{\"_2693\":3579,\"_1545\":3615},\"https://cdn.shopify.com/b/shopify-brochure2-assets/db3301ed4fd748fc35a434cb9583cbf5.png\",[3617],{\"_383\":295,\"_385\":3618},\"https://accounts.shopify.com/store-create\",{\"_3573\":3620,\"_3577\":3623,\"_2508\":3625},{\"_2668\":3621,\"_2747\":3622},\"Start your online store\",\"Build your own online storefront to grow your customer base and boost sales.\",{\"_2693\":3579,\"_1545\":3624},\"https://cdn.shopify.com/b/shopify-brochure2-assets/7de4a3ef9692cd213c2c1b2e2737a4eb.png\",[3626],{\"_383\":3627,\"_385\":2721},\"Learn about Shopify\",\"pages/blog/$article/settings\",{\"_1551\":3630},{\"_1553\":1554,\"_1555\":1556,\"_1557\":1558,\"_1559\":3631,\"_1567\":3633},{\"_1463\":3632},{\"_7\":1562},{\"_1569\":3634},{\"_7\":1571},{\"_3636\":3637,\"_3717\":3718,\"_1079\":3729,\"_3738\":3739,\"_2634\":3743,\"_3747\":3748,\"_3931\":3932},\"webinar\",{\"_3638\":3639,\"_3640\":3641,\"_19\":3642,\"_427\":3645,\"_3648\":3649,\"_340\":3652,\"_1075\":3655,\"_3657\":3658,\"_3661\":3662,\"_3667\":3668,\"_3684\":3685,\"_3699\":3700,\"_3702\":3703,\"_3711\":3712,\"_3714\":3715},\"error_heading\",\"Sorry but we’re having some problems completing your registration.\",\"error_message_html\",\"Please send us an email at \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e or try again later.\",{\"_56\":3643,\"_270\":3644},\"Full name\",\"Please enter your full name\",{\"_56\":3646,\"_270\":3647},\"Business email\",\"Please enter a valid email address\",\"phone\",{\"_56\":3650,\"_270\":3651},\"Business phone\",\"Please enter your business phone number\",{\"_56\":3653,\"_270\":3654},\"Job title\",\"Please enter your job title\",{\"_56\":1076,\"_270\":3656},\"Please enter your company name\",\"website\",{\"_56\":3659,\"_270\":3660},\"Website URL\",\"Please enter your website URL\",\"accessCode\",{\"_56\":3663,\"_270\":3664,\"_3665\":3666},\"Access code\",\"Please enter the access code to continue\",\"authError\",\"Incorrect access code. Please try again\",\"annualRevenue\",{\"_56\":3669,\"_270\":3670,\"_3671\":3672},\"Annual revenue\",\"Please enter your annual revenue\",\"options\",{\"_3673\":269,\"_3674\":3675,\"_3676\":3677,\"_3678\":3679,\"_3680\":3681,\"_3682\":3683},\"DEFAULT\",\"UNKNOWN\",\"Unknown\",\"UNDER_1M\",\"Up to 1 million dollars\",\"BETWEEN_1M_30M\",\"1 to 30 million dollars\",\"BETWEEN_30M_100M\",\"30 to 100 million dollars\",\"OVER_100M\",\"Over 100 million dollars\",\"annualOfflineRevenue\",{\"_56\":3686,\"_270\":3687,\"_3671\":3688},\"Annual offline revenue\",\"Please enter your annual offline revenue\",{\"_3673\":269,\"_3689\":3690,\"_3691\":3692,\"_3693\":3694,\"_3695\":3696,\"_3697\":3698},\"UNDER_250K\",\"$0 to $250,000\",\"BETWEEN_250K_500K\",\"$250,000 to $500,000\",\"BETWEEN_500K_1M\",\"$500,000 to $1,000,000\",\"BETWEEN_1M_10M\",\"$1,000,000 to $10,000,000\",\"OVER_10M\",\"$10,000,000+\",\"marketingCommunicationConsent\",{\"_56\":3701},\"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003ePrivacy Policy\u003c/a\u003e.\",\"thanks\",{\"_1113\":3704,\"_342\":3705,\"_3706\":3707,\"_3708\":3709,\"_461\":3710},\"Thank you for registering!\",\"See you on {{date}}! We'll send you a unique link for the event before it begins.\",\"subheading_onehourbefore\",\"A link for you to watch the event will be emailed to you shortly.\",\"subheading_after\",\"Please check your email for a link to the recorded video.\",\"Add to your calendar\",\"homeLink\",{\"_383\":3713},\"Go to Shopify.com\",\"protected\",{\"_342\":3716},\"This is a private event.\",\"event\",{\"_3702\":3719},{\"_1113\":3704,\"_3720\":3721,\"_3722\":3723,\"_342\":3724,\"_3725\":3726,\"_3727\":3728,\"_461\":3710},\"heading_bookmeeting\",\"Thank you for your request\",\"heading_isFull\",\"Thank you for joining the waitlist\",\"We will see you soon.\",\"subheading_bookmeeting\",\"We will reach out shortly to confirm your meeting.\",\"subheading_isFull\",\"We will be in touch to confirm your registration status.\",{\"_3702\":3730,\"_3733\":3734},{\"_1113\":3731,\"_461\":3732},\"Thank you\",\"A Shopify Plus sales expert will contact you soon.\",\"callUs\",{\"_1113\":3735,\"_461\":3736,\"_2695\":3737},\"Want to chat sooner? Give us a call.\",\"Monday to Friday 9am-6pm ET\",\"1-844-686-1946\",\"resource\",{\"_3702\":3740},{\"_1113\":3741,\"_3742\":2811},\"Thank you for your interest in this resource\",\"download_button_label\",{\"_56\":3744,\"_3745\":3746},\"Submit\",\"label_submitting\",\"Submitting...\",\"lead\",{\"_3638\":3639,\"_3640\":3641,\"_19\":3749,\"_427\":3750,\"_3648\":3751,\"_340\":3752,\"_1075\":3753,\"_3657\":3754,\"_3755\":3756,\"_3822\":3823,\"_3699\":3855,\"_3857\":3858,\"_3862\":3863,\"_3866\":3867,\"_3870\":3871,\"_3891\":3892,\"_3893\":3894,\"_3897\":3898,\"_265\":3901,\"_3904\":3905,\"_3922\":3923},{\"_56\":3643,\"_270\":3644},{\"_56\":3646,\"_270\":3647},{\"_56\":3650,\"_270\":3651},{\"_56\":3653,\"_270\":3654},{\"_56\":1076,\"_270\":3656},{\"_56\":3659,\"_270\":3660},\"industries\",{\"_56\":3757,\"_270\":3758,\"_3671\":3759},\"Industry\",\"Please select your industry\",{\"_3673\":269,\"_3760\":3761,\"_3762\":3763,\"_3764\":3765,\"_3766\":3767,\"_3768\":3769,\"_3770\":3771,\"_3772\":3773,\"_3774\":3775,\"_3776\":3777,\"_3778\":3779,\"_3780\":3781,\"_3782\":3783,\"_3784\":3785,\"_3786\":3787,\"_3788\":3789,\"_3790\":3791,\"_3792\":3793,\"_3794\":3795,\"_3796\":3797,\"_3798\":3799,\"_3800\":3801,\"_3802\":3803,\"_3804\":3805,\"_3806\":3807,\"_3808\":3809,\"_3810\":3811,\"_3812\":3813,\"_3814\":3815,\"_3816\":3817,\"_3818\":3819,\"_3820\":3821},\"ADULT\",\"Adult\",\"ALCOHOL\",\"Alcohol\",\"ANIMALS_AND_PET_SUPPLIES\",\"Animals \u0026 Pet Supplies\",\"APPAREL_AND_ACCESSORIES\",\"Apparel \u0026 Accessories\",\"ART_AND_PHOTOGRAPHY\",\"Art \u0026 Photography\",\"AVIATION_AND_AEROSPACE\",\"Aviation \u0026 Aerospace\",\"BABY_AND_TODDLER\",\"Baby \u0026 Toddler\",\"BANKING_FINANCE_INSURANCE\",\"Banking, Finance, Insurance\",\"CHARITY_NONPROFIT_AND_ORGANIZATIONS\",\"Charity, Non-Profit \u0026 Organizations\",\"CONSTRUCTION_AND_INDUSTRIAL\",\"Construction \u0026 Industrial\",\"EDUCATION\",\"Education\",\"ELECTRONICS_AND_GADGETS\",\"Electronics \u0026 Gadgets\",\"ENTERTAINMENT\",\"Entertainment\",\"FOOD_AND_BEVERAGE\",\"Food \u0026 Beverage (excl. Alcohol)\",\"FURNITURE\",\"Furniture\",\"GIFTS_AND_COLLECTIBLES\",\"Gifts \u0026 Collectibles\",\"HEALTH_AND_BEAUTY\",\"Health \u0026 Beauty (excl. Pharma)\",\"HOME_DECOR\",\"Home Decor\",\"JEWELRY\",\"Jewelry\",\"MEDIA_AND_COMMUNICATION\",\"Media \u0026 Communication\",\"REGULATED_INDUSTRY_CANNABIS\",\"Regulated Industry - Cannabis\",\"REGULATED_INDUSTRY_FIREARMS\",\"Regulated Industry - Firearms\",\"REGULATED_INDUSTRY_PHARMA\",\"Regulated Industry - Pharma\",\"REGULATED_INDUSTRY_TOBACCO\",\"Regulated Industry - Tobacco\",\"SERVICES\",\"Services\",\"SPORTS_AMD_RECREATION\",\"Sports \u0026 Recreation (excl. Firearms)\",\"STATIONERY_AND_OFFICE_SUPPLIES\",\"Stationery \u0026 Office Supplies\",\"TOYS_AND_GAMES\",\"Toys \u0026 Games\",\"TRAVEL_AND_TOURISM\",\"Travel \u0026 Tourism\",\"VEHICLES_AND_PARTS\",\"Vehicles \u0026 Parts\",\"OTHER\",\"Other\",\"posSystem\",{\"_56\":3824,\"_270\":3825,\"_3671\":3826},\"Current POS solution\",\"Please select your current POS solution\",{\"_3673\":269,\"_3827\":3828,\"_3829\":3830,\"_3831\":3832,\"_3833\":3834,\"_3835\":3836,\"_3837\":3838,\"_3839\":3840,\"_3841\":3842,\"_3820\":3821,\"_3843\":3844,\"_3845\":3846,\"_3847\":3848,\"_3849\":3850,\"_3851\":3852,\"_3853\":3854},\"APTOS\",\"Aptos\",\"CEGID\",\"Cegid\",\"CELERANT\",\"Celerant\",\"CLOVER\",\"Clover\",\"HEARTLAND_RETAIL\",\"Heartland Retail\",\"KWI_CLOUD9\",\"KWI Cloud9\",\"LIGHTSPEED\",\"Lightspeed\",\"NEWSTORE\",\"Newstore\",\"PREDICTSPRING\",\"Predictspring\",\"RETAIL_PRO\",\"Retail Pro\",\"SQUARE\",\"Square\",\"STRIPE\",\"Stripe\",\"SUMUP\",\"SumUp\",\"TEAMWORK_COMMERCE\",\"Teamwork Commerce\",{\"_56\":3701,\"_373\":3856},\"By submitting this form, you agree to receive promotional messages from Shopify and the partners that provide these resources about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.\",\"revenueRanges\",{\"_3671\":3859},{\"_3673\":269,\"_3860\":3861},\"LESS_THAN_250K\",\"Less than $250,000\",\"annualOnlineRevenueRange\",{\"_56\":3864,\"_270\":3865},\"Annual online revenue\",\"Please enter your annual online revenue\",\"annualOfflineRevenueRange\",{\"_56\":3868,\"_270\":3869},\"Annual in-store revenue\",\"Please enter your annual in-store revenue\",\"locations\",{\"_56\":3872,\"_270\":3873,\"_3671\":3874},\"Current retail locations\",\"Please select your current number of retail locations \",{\"_3673\":269,\"_3875\":3876,\"_3877\":3878,\"_3879\":3880,\"_3881\":3882,\"_3883\":3884,\"_3885\":3886,\"_3887\":3888,\"_3889\":3890},\"ONE\",\"1\",\"TWO_TO_THREE\",\"2 to 3\",\"FOUR_TO_TEN\",\"4 to 10\",\"ELEVEN_TO_TWENTY\",\"11 to 20\",\"TWENTY_ONE_TO_TWO_HUNDRED\",\"21 to 200\",\"TWO_HUNDRED_PLUS\",\"200+\",\"NO_LOCATIONS\",\"No locations\",\"OPENING_SOON\",\"Opening soon\",\"jobTitle\",{\"_56\":3653,\"_270\":3654},\"city\",{\"_56\":3895,\"_270\":3896},\"City\",\"Please enter your city\",\"state\",{\"_56\":3899,\"_270\":3900},\"State\",\"Please select your state\",{\"_56\":267,\"_270\":3902,\"_3903\":269},\"Please select your country\",\"defaultCountryOption\",\"dietaryRestrictions\",{\"_56\":3906,\"_3907\":3908,\"_3671\":3909,\"_3920\":3919,\"_270\":3921},\"Please indicate dietary restriction/food allergy\",\"optional\",\"Optional\",[3910,3911,3912,3913,3914,3915,3916,3917,3918,3919],\"Dairy Free\",\"Gluten Free\",\"Halal\",\"Kosher\",\"Lactose Free\",\"Nut allergy\",\"Shellfish\",\"Vegan\",\"Vegetarian\",\"Others\",\"textFieldLabel\",\"Please enter your dietary restrictions\",\"accessibilityNeeds\",{\"_56\":3924,\"_3907\":3908,\"_3671\":3925,\"_3920\":3919,\"_270\":3930},\"Please let us know if you have any accessibility requirements\",[3926,3927,3928,3929,3919],\"Hearing\",\"Lactation/Nursing Room\",\"Mobility\",\"Vision\",\"Please enter your accessibility requirements\",\"argoTrigger\",0,{\"_3221\":3934,\"_3527\":3935,\"_2765\":3936,\"_9\":3937,\"_2595\":3938,\"_2500\":3939,\"_261\":3940,\"_3628\":3941},{},{},{},{},{},{},{},{},\"minervaUser\",{\"_3944\":3945,\"_3946\":3947,\"_3948\":3949,\"_3950\":3951,\"_3952\":3953,\"_3954\":3955,\"_3956\":1251,\"_3957\":3958,\"_3959\":3960,\"_3961\":3962,\"_3966\":3967,\"_3969\":1251,\"_3970\":3953},\"annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e$19.00 USD\u003c/span\u003e\",\"googleCountryOffer\",\"₱20,000\",\"minimumMonthlyPrice\",\"$5\",\"minimumMonthlyPriceCurrency\",\"USD\",\"paidTrialAmount\",\"$1\",\"paidTrialMonths\",\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_3963\":1249,\"_1214\":3953,\"_3964\":3965},\"amount\",\"currencySymbol\",\"$\",\"signupTypes\",[3968],\"paid_trial_experience\",\"trialLength\",\"usd\",\"actionData\"]\n");</script><!--$--><script>window.__reactRouterContext.streamController.close();</script><!--/$--><!--/$-->

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