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(max-width:47.999rem){.a-subscription-footer-nav__list-item a{padding-left:1rem}}.a-subscription-footer-nav__subscriber-link{margin:0 auto;width:78%}.a-subscription-article-section{margin-top:0;margin-bottom:0}@media only screen and (max-width:47.999rem){.a-subscription-article-section{margin-top:1.2rem;margin-bottom:1.2rem}}.a-subscription-article-section>div{width:85%}@media only screen and (max-width:100rem) and (min-width:62.5rem){.a-subscription-article-section>div{width:95%;margin:0 auto}}@media only screen and (max-width:78.75rem) and (min-width:48rem){.a-subscription-article-section>div{width:98%;margin:0 auto}}@media only screen and (max-width:47.999rem){.a-subscription-article-section>div{width:100%}}@media only screen and (max-width:100rem) and (min-width:62.5rem){.a-subscription-article-section h3{font-size:1.6rem}}@media only screen and (max-width:78.75rem) and (min-width:48rem){.a-subscription-article-section h3{font-size:1.4rem}}@media only screen and (max-width:62.5rem) and (min-width:48rem){.a-subscription-article-section h3{font-size:1.1rem}}@media only screen and (max-width:100rem) and (min-width:62.5rem){.a-subscription-article-section p{font-size:1.2rem}}@media only screen and (max-width:78.75rem) and (min-width:48rem){.a-subscription-article-section p{font-size:1rem}}@media only screen and (max-width:62.5rem) and (min-width:48rem){.a-subscription-article-section p{font-size:.7rem}}.a-subscribe-busisness-section{width:74%;padding-top:4.125rem;padding-bottom:5rem}@media only screen and (max-width:100rem) and (min-width:62.5rem){.a-subscribe-busisness-section{width:85%}}@media only screen and (max-width:78.75rem) and (min-width:48rem){.a-subscribe-busisness-section{width:90%}}@media only screen and (max-width:47.999rem){.a-subscribe-busisness-section{padding-top:2.25rem;padding-bottom:3rem}}.a-subscribe-busisness-section p{font-size:1.375rem;line-height:2.125rem}@media only screen and (max-width:62.5rem) and (min-width:48rem){.a-subscribe-busisness-section p{font-size:1.25rem;line-height:1.625rem}}@media only screen and (max-width:47.999rem){.a-subscribe-busisness-section p{font-size:1rem;line-height:1.5rem}}.a-subscribe-page-header{box-shadow:0 .125rem .313rem 0 rgba(0,0,0,.12)}.a-subscribe-page-header .subscribe-header-btn{font-size:1.563rem;letter-spacing:.078rem;line-height:2rem}@media only screen and (max-width:47.999rem){.a-subscribe-page-header .subscribe-header-btn{font-size:.625rem;letter-spacing:.031rem;line-height:.813rem}}.section-header-text h1{font-size:3.25rem;line-height:3.938rem;width:56.2rem}@media only screen and (max-width:62.5rem) and (min-width:48rem){.section-header-text h1{font-size:2.25rem;line-height:2.9rem;width:44.25rem}}@media only screen and (max-width:47.999rem){.section-header-text h1{font-size:1.625rem;line-height:1.875rem;padding-left:2rem;padding-right:2rem;width:100%}}.section-header-text p{width:56.2rem}@media only screen and (max-width:62.5rem) and (min-width:48rem){.section-header-text p{width:44.25rem}}@media only screen and (max-width:47.999rem){.section-header-text p{width:100%;line-height:1.5rem}}.piano-subscription-offers-wrapper{background-size:contain;background-position:50%;background-repeat:no-repeat;height:auto;min-height:31.25rem}@media only screen and (max-width:48rem){.piano-subscription-offers-wrapper{background-image:none!important}}@media only screen and (max-width:47.999rem){.piano-subscription-offers-wrapper{background-image:none!important;min-height:auto}}.subscription-footer-list li{position:relative}.subscription-footer-list li:after{content:"";color:#fff;position:absolute;border-right:1px solid #fff;right:-.438rem;top:.188rem;height:.875rem}.subscription-footer-list li:last-child:after{display:none}.a-subscription-sticky-footer{background-color:transparent;z-index:3;width:100%}.has-side-skins .a-subscription-sticky-footer,.has-side-skins .a-subscription-sticky-footer .tp-container-inner,.has-side-skins .a-subscription-sticky-footer .tp-container-inner iframe{--site-max-width:72.5rem;max-width:--site-max-width}.lrv-a-term-content-grid{display:grid;grid-template-columns:1fr;grid-template-rows:repeat(2,auto);gap:0 1em;grid-template-areas:"col1" "col2" "full"}@media (min-width:62.5rem){.lrv-a-term-content-grid{gap:0 2em;grid-template-columns:40% 1fr;grid-template-areas:"col1 col2" "full full"}}.lrv-a-term-content-grid__primary,.lrv-a-term-content-grid__secondary{grid-area:col1}.lrv-a-term-content-grid__primary+.lrv-a-term-content-grid__secondary{grid-area:col2}.lrv-a-term-content-grid__tertiary{grid-area:full}.lrv-a-term-content-grid__fact-list-menu{grid-gap:8px 1em}.lrv-a-term-content-grid__fact-list-item{display:grid;grid-template-columns:40% 1fr;grid-gap:8px}@media (max-width:47.999rem){.lrv-a-term-content-grid__fact-list-item{grid-template-columns:1fr}}@media (min-width:48rem){.lrv-a-term-content-grid__fact-list-item{grid-gap:1em;grid-template-columns:20% 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.lrv-a-wrapper{padding-left:0;padding-right:0}.lrv-u-background-color-grey-light{background-color:#dcdcdc;background-color:var(--background-color-grey-light,#dcdcdc)}.lrv-u-background-color-grey-lightest{background-color:#efefef;background-color:var(--background-color-grey-lightest,#efefef)}.lrv-u-background-color-grey-dark{background-color:#8c8c8c;background-color:var(--background-color-grey-dark,#8c8c8c)}.lrv-u-background-color-grey{background-color:#8c8c8c;background-color:var(--background-color-grey,#8c8c8c)}.lrv-u-background-color-body{background-color:#fff;background-color:var(--background-color-body,#fff)}.lrv-u-background-color-brand-secondary{background-color:#abca59;background-color:var(--background-color-brand-secondary,#abca59)}.lrv-u-background-color-black{background-color:#000;background-color:var(--background-color-black,#000)}.lrv-u-background-color-white{background-color:#fff;background-color:var(--background-color-white,#fff)}.lrv-u-background-color-brand-primary{background-color:#b22a2d;background-color:var(--background-color-brand-primary,#b22a2d)}.lrv-u-background-color-grey-darkest{background-color:#323232;background-color:var(--background-color-grey-darkest,#323232)}.lrv-u-background-color-random-specific{background-color:"#B0C0E5";background-color:var(--background-color-random-specific,#b0c0e5)}.lrv-u-background-color-transparent{background-color:transparent}@media 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(max-width:47.999rem){.lrv-u-border-a-1\@mobile-max{border-width:1px}}@media (min-width:62.5rem){.lrv-u-border-t-0\@desktop{border-top-width:0}}@media (min-width:62.5rem){.lrv-u-border-a-0\@desktop{border-width:0}}@media (min-width:62.5rem){.lrv-u-border-r-1\@desktop{border-right-width:1px}}.lrv-u-align-items-center{align-items:center}.lrv-u-justify-content-center{justify-content:center}.lrv-u-justify-content-space-evenly{justify-content:space-evenly}.lrv-u-justify-content-space-between{justify-content:space-between}.lrv-u-align-items-start{align-items:flex-start}.lrv-u-justify-content-start{justify-content:flex-start}.lrv-u-justify-content-end{justify-content:flex-end}.lrv-u-align-items-end{align-items:flex-start}@media (min-width:62.5rem){.lrv-u-align-items-center\@desktop{align-items:center}.lrv-u-justify-content-center\@desktop{justify-content:center}.lrv-u-justify-content-space-evenly\@desktop{justify-content:space-evenly}.lrv-u-justify-content-space-between\@desktop{justify-content:space-between}.lrv-u-align-items-start\@desktop{align-items:flex-start}.lrv-u-justify-content-start\@desktop{justify-content:flex-start}.lrv-u-justify-content-end\@desktop{justify-content:flex-end}.lrv-u-align-items-end\@desktop{align-items:flex-start}}.lrv-u-color-white{color:#fff;color:var(--color-white,#fff)}.lrv-u-color-grey-light{color:#dcdcdc;color:var(--color-grey-light,#dcdcdc)}.lrv-u-color-grey{color:#8c8c8c;color:var(--color-grey,#8c8c8c)}.lrv-u-color-grey-dark{color:#8c8c8c;color:var(--color-grey-dark,#8c8c8c)}.lrv-u-color-black{color:#000;color:var(--color-black,#000)}.lrv-u-color-brand-primary{color:#b22a2d;color:var(--color-brand-primary,#b22a2d)}.lrv-u-color-brand-secondary{color:#abca59;color:var(--color-brand-secondary,#abca59)}.lrv-u-color-random-specific{color:"#B0C0E5";color:var(--color-random-specific,#b0c0e5)}.lrv-u-color-grey-29{color:#4a4a4a;color:var(--color-grey-29,#4a4a4a)}.lrv-u-color-grey-36{color:#5c5c5c;color:var(--color-grey-36,#5c5c5c)}.lrv-u-color-grey-45{color:#747474;color:var(--color-grey-45,#747474)}.lrv-u-color-grey-28{color:#474747;color:var(--color-grey-28,#474747)}.lrv-u-color-black-16{color:#292929;color:var(--color-black-16,#292929)}@media 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(min-width:62.5rem){.lrv-u-color-grey-36\@desktop{color:#5c5c5c;color:var(--color-grey-36,#5c5c5c)}}@media (min-width:62.5rem){.lrv-u-color-grey-45\@desktop{color:#747474;color:var(--color-grey-45,#747474)}}@media (min-width:62.5rem){.lrv-u-color-grey-28\@desktop{color:#474747;color:var(--color-grey-28,#474747)}}@media (min-width:62.5rem){.lrv-u-color-black-16\@desktop{color:#292929;color:var(--color-black-16,#292929)}}.lrv-u-display-block{display:block}.lrv-u-display-contents{display:contents}.lrv-u-display-inline{display:inline}.lrv-u-display-inline-block{display:inline-block}.lrv-u-display-none{display:none}.lrv-u-display-table{display:table}.lrv-u-display-inline-flex{display:inline-flex}@media (min-width:62.5rem){.lrv-u-display-block\@desktop{display:block}.lrv-u-display-contents\@desktop{display:contents}.lrv-u-display-inline\@desktop{display:inline}.lrv-u-display-inline-block\@desktop{display:inline-block}.lrv-u-display-none\@desktop{display:none}.lrv-u-display-inline-flex\@desktop{display:inline-flex}}@media (max-width:47.999rem){.lrv-u-display-none\@mobile-max{display:none}}.lrv-u-flex{display:flex}.lrv-u-flex-grow-1{flex-grow:1}.lrv-u-flex-shrink-0{flex-shrink:0}.lrv-u-flex-wrap-wrap{flex-wrap:wrap}.lrv-u-flex-direction-column{flex-direction:column}@media (min-width:62.5rem){.lrv-u-flex\@desktop{display:flex}.lrv-u-flex-grow-1\@desktop{flex-grow:1}.lrv-u-flex-shrink-0\@desktop{flex-shrink:0}.lrv-u-flex-wrap-wrap\@desktop{flex-wrap:wrap}.lrv-u-flex-direction-column\@desktop{flex-direction:column}}@media (min-width:48rem){.lrv-u-flex\@tablet{display:flex}}@media (min-width:48rem){.lrv-u-flex-direction-column\@tablet{flex-direction:column}}@media (max-width:47.999rem){.lrv-u-flex-direction-column\@mobile-max{flex-direction:column}}.lrv-u-font-family-primary{font-family:Georgia,serif;font-family:var(--font-family-primary,Georgia,serif)}.lrv-u-font-family-secondary{font-family:Georgia,serif;font-family:var(--font-family-secondary,Georgia,serif)}.lrv-u-font-family-body{font-family:Georgia,serif;font-family:var(--font-family-body,Georgia,serif)}.lrv-u-font-family-basic{font-family:Helvetica,sans-serif;font-family:var(--font-family-basic,Helvetica,sans-serif)}.lrv-u-font-family-primary\@desktop{font-family:Georgia,serif;font-family:var(--font-family-primary,Georgia,serif)}.lrv-u-font-family-secondary\@desktop{font-family:Georgia,serif;font-family:var(--font-family-secondary,Georgia,serif)}.lrv-u-font-family-body\@desktop{font-family:Georgia,serif;font-family:var(--font-family-body,Georgia,serif)}.lrv-u-font-family-basic\@desktop{font-family:Helvetica,sans-serif;font-family:var(--font-family-basic,Helvetica,sans-serif)}.lrv-u-font-size-8{font-size:.5rem}.lrv-u-font-size-10{font-size:.625rem}.lrv-u-font-size-12{font-size:.75rem}.lrv-u-font-size-14{font-size:.875rem}.lrv-u-font-size-16{font-size:1rem}.lrv-u-font-size-18{font-size:1.125rem}.lrv-u-font-size-20{font-size:1.25rem}.lrv-u-font-size-24{font-size:1.5rem}.lrv-u-font-size-28{font-size:1.75rem}.lrv-u-font-size-32{font-size:2rem}.lrv-u-font-size-36{font-size:2.25rem}.lrv-u-font-size-40{font-size:2.5rem}.lrv-u-font-size-50{font-size:3.125rem}.lrv-u-font-size-86{font-size:5.375rem}@media 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(min-width:62.5rem){.lrv-u-font-size-20\@desktop{font-size:1.25rem}}@media (min-width:62.5rem){.lrv-u-font-size-24\@desktop{font-size:1.5rem}}@media (min-width:62.5rem){.lrv-u-font-size-26\@desktop{font-size:1.625rem}}@media (min-width:62.5rem){.lrv-u-font-size-32\@desktop{font-size:2rem}}@media (min-width:62.5rem){.lrv-u-font-size-36\@desktop{font-size:2.25rem}}@media (min-width:62.5rem){.lrv-u-font-size-50\@desktop{font-size:3.125rem}}@media (min-width:78.75rem){.lrv-u-font-size-56\@desktop-xl{font-size:3.5rem}}@media (min-width:78.75rem){.lrv-u-font-size-18\@desktop-xl{font-size:1.125rem}}@media (min-width:78.75rem){.lrv-u-font-size-32\@desktop-xl{font-size:2rem}}@media (min-width:78.75rem){.lrv-u-font-size-28\@desktop-xl{font-size:1.75rem}}@media 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(max-width:47.999rem){.u-height-10\@mobile-max{height:.625rem}}@media (min-width:48rem){.u-height-312\@tablet{height:19.375rem}}@media (min-width:78.75rem){.u-height-128\@desktop-xl{height:8rem}}@media (min-width:78.75rem){.u-height-138\@desktop-xl{height:8.625rem}}@media (min-width:78.75rem){.u-height-154\@desktop-xl{height:9.625rem}}@media (min-width:78.75rem){.u-height-630\@desktop-xl{height:39.375rem}}@media (min-width:78.75rem){.u-height-662\@desktop-xl{height:41.375rem}}@media (min-width:48rem){.u-height-40\@tablet{height:2.5rem}}@media (min-width:48rem){.u-height-45\@tablet{height:2.8125rem}}@media (min-width:48rem){.u-height-60\@tablet{height:3.75rem}}@media (min-width:78.75rem){.u-letter-spacing-0031\@desktop-xl{letter-spacing:.031rem}}@media (min-width:48rem){.u-letter-spacing-012\@tablet{letter-spacing:.125rem}}.u-margin-t-00{margin-top:0}.u-margin-t-3{margin-top:3rem}@media (max-width:47.999rem){.u-margin-t-00\@mobile-max{margin-top:0}}@media 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(min-width:48rem){.u-margin-b-3\@tablet{margin-bottom:3rem}}@media (min-width:48rem){.u-margin-l-2\@tablet{margin-left:2rem}}@media (min-width:62.5rem){.u-margin-t-2\@desktop{margin-top:2rem}}@media (min-width:62.5rem){.u-margin-r-1\@desktop{margin-right:1rem}}@media (min-width:78.75rem){.u-margin-t-00\@desktop-xl{margin-top:0}}@media (min-width:78.75rem){.u-margin-r-2\@desktop-xl{margin-right:2rem}}@media (max-width:62.499rem){.u-margin-b-2\@desktop-max{margin-bottom:2rem}}@media (max-width:62.499rem){.u-margin-b-1\@desktop-max{margin-bottom:1rem}}@media (min-width:48rem){.u-margin-t-150\@tablet{margin-top:1.5rem}}@media (min-width:62.5rem){.u-margin-l-auto\@desktop{margin-left:auto}}@media (min-width:62.5rem){.u-margin-t-auto\@desktop{margin-top:auto}}@media (max-width:62.499rem){.u-margin-lr-auto\@desktop-max{margin-left:auto;margin-right:auto}}@media (min-width:48rem){.u-margin-lr-auto\@tablet{margin-left:auto;margin-right:auto}}@media 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lrv-u-color-grey u-letter-spacing-012 lrv-u-line-height-large lrv-u-color-brand-primary lrv-u-margin-b-050@mobile-max"> <nav class="o-nav a-font-primary-medium lrv-u-text-transform-uppercase lrv-u-font-size-14 u-color-grey-29"> <ul class="o-nav__list lrv-a-unstyle-list lrv-u-flex lrv-a-space-children-horizontal lrv-a-space-children--050 lrv-u-align-items-center a-children-icon-after a-children-icon-forward-slash"> <li class="o-nav__list-item "> <a class="c-link lrv-a-unstyle-link lrv-u-color-brand-primary:hover lrv-a-hover-effect lrv-u-whitespace-nowrap" href="https://www.sportico.com/" > Home</a> </li> <li class="o-nav__list-item "> <a class="c-link lrv-a-unstyle-link lrv-u-color-brand-primary:hover lrv-a-hover-effect lrv-u-whitespace-nowrap" href="https://www.sportico.com/c/business/" > Business</a> </li> <li class="o-nav__list-item "> <a class="c-link lrv-a-unstyle-link lrv-u-color-brand-primary:hover lrv-a-hover-effect lrv-u-whitespace-nowrap" href="https://www.sportico.com/c/business/real-estate/" > Real Estate</a> </li> </ul> </nav> </div> <h1 class="article-title // a-font-primary-bold-xxl u-line-height-1@tablet u-padding-t-075@tablet lrv-u-text-transform-uppercase">Why Northwestern Wants Big-Time Football’s Smallest Venue</h1> </header> <div class="a-article-grid__author lrv-u-flex lrv-u-padding-tb-025"> <div class="author // lrv-u-font-size-12 lrv-u-width-100p@mobile-max u-padding-tb-050@desktop-max u-align-self-center"> <div class="lrv-u-align-items-center lrv-u-flex lrv-u-font-family-primary "> <div class="u-flex@tablet lrv-u-align-items-center"> <div class="lrv-u-flex lrv-u-align-items-center lrv-a-glue-parent a-show-on-hover-parent "> <div class="c-lazy-image a-hidden@desktop-max lrv-u-border-radius-50p lrv-u-overflow-hidden u-width-75 lrv-u-margin-r-125"> <div class="a-crop-1x1" style=""> <img class="c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto" src="" data-lazy-src="https://www.sportico.com/wp-content/uploads/2020/06/eben-williams.jpg?w=1024" alt="Eben Novy-Williams" data-lazy-srcset="" data-lazy-sizes="" height="" width="" decoding=""> </div> </div> <button class="lrv-a-unstyle-button lrv-u-display-contents lrv-u-flex lrv-u-align-items-center lrv-u-line-height-normal"> <p class="lrv-u-margin-tb-00 u-color-grey-28@mobile-max a-font-primary-medium lrv-u-text-transform-uppercase lrv-u-font-weight-bold lrv-u-color-black"> By <a class="c-link lrv-a-unstyle-link" href="https://www.sportico.com/author/eben-novy-williams/" > Eben Novy-Williams</a> </p> <svg class="c-icon lrv-u-margin-l-050 u-width-16 u-height-16 a-hidden@desktop-max lrv-u-color-brand-primary" > <use xlink:href="#byline-plus" /> </svg> <div class="a-show-on-hover a-hidden@desktop-max lrv-a-glue lrv-a-glue--l-0 a-glue--t-100p"> <section class="author-details // a-author-details lrv-u-padding-a-050 u-width-300 lrv-u-background-color-white u-box-shadow-light 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lrv-u-border-color-grey-light"> <a class="c-link lrv-u-color-black u-color-brand-primary:hover lrv-a-hover-effect" href="https://www.sportico.com/business/commerce/2024/rudy-giuliani-yankees-world-series-rings-legal-limbo-1234817579/" > Yankees World Series Rings Remain Sticking Point in Giuliani Trial</a> </li> <li class="o-nav__list-item lrv-u-border-b-1 lrv-u-border-color-grey-light"> <a class="c-link lrv-u-color-black u-color-brand-primary:hover lrv-a-hover-effect" href="https://www.sportico.com/business/finance/2024/teamworks-buys-basepath-nil-expansion-1234817308/" > Teamworks Buys Basepath to Reach ‘Other Half’ of NIL Industry</a> </li> <li class="o-nav__list-item lrv-u-border-b-1 lrv-u-border-color-grey-light"> <a class="c-link lrv-u-color-black u-color-brand-primary:hover lrv-a-hover-effect" href="https://www.sportico.com/podcasts/sporticast/2024/highest-paid-coaches-sports-sporticast-podcast-1234817231/" > Sporticast 400: Everyone’s Expanding!</a> </li> </ul> </nav> <div class="lrv-u-flex lrv-u-margin-r-1"> <a class="c-link lrv-a-unstyle-link lrv-u-margin-l-auto lrv-u-text-transform-uppercase lrv-u-font-weight-bold lrv-u-font-size-10 lrv-u-margin-t-050 u-color-brand-primary:hover lrv-a-hover-effect" href="https://www.sportico.com/author/eben-novy-williams/" > View All</a> </div> </section> </div> </button> </div> <div class="u-margin-l-2@tablet"> <time class="c-timestamp lrv-u-color-black lrv-u-display-inline-block u-display-block@mobile-max" datetime="2019-09-03" > November 18, 2024 10:00am </time> </div> </div> </div> </div> </div> <div class="a-article-grid__social lrv-u-margin-l-auto@tablet lrv-u-flex"> <div class="social-share lrv-u-align-items-center lrv-u-flex"> <ul class="social-share-items lrv-a-unstyle-list lrv-u-flex u-flex-wrap-wrap a-space-children--2 a-space-children--1@mobile-max lrv-a-space-children-horizontal" data-collapsible="collapsed"> <li class=""> <a class="lrv-a-unstyle-link lrv-u-border-color-grey-light lrv-u-display-block 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</a> </li> </ul> </div> </div> <div class="a-article-grid__main lrv-a-grid a-cols3@desktop u-grid-gap-3@desktop lrv-u-border-color-grey-light u-border-t-1@tablet u-padding-t-150 u-padding-t-050@mobile-max"> <article class="lrv-a-grid-item a-span2@desktop u-max-width-100p lrv-u-margin-b-1@desktop u-margin-b-2@desktop-max"> <div class="featured-image // u-margin-lr-n10@mobile-max lrv-u-margin-b-1"> <figure class="o-figure lrv-u-max-width-100p" style=""> <div class="c-lazy-image "> <div class="lrv-a-crop-16x9" style=""> <img class="c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto" src="https://www.sportico.com/wp-content/uploads/2024/11/Northwestern_Overall_Bowl_2.png?w=1280&h=720&crop=1" alt="Northwestern Ryan Field Capacity Smallest Big Ten 35,000" srcset="https://www.sportico.com/wp-content/uploads/2024/11/Northwestern_Overall_Bowl_2.png?w=1280&h=720&crop=1 1280w, https://www.sportico.com/wp-content/uploads/2024/11/Northwestern_Overall_Bowl_2.png?w=1280&h=720&crop=1&resize=300%2C169 300w, https://www.sportico.com/wp-content/uploads/2024/11/Northwestern_Overall_Bowl_2.png?w=1280&h=720&crop=1&resize=1024%2C576 1024w, https://www.sportico.com/wp-content/uploads/2024/11/Northwestern_Overall_Bowl_2.png?w=1280&h=720&crop=1&resize=125%2C70 125w, https://www.sportico.com/wp-content/uploads/2024/11/Northwestern_Overall_Bowl_2.png?w=1280&h=720&crop=1&resize=681%2C383 681w, https://www.sportico.com/wp-content/uploads/2024/11/Northwestern_Overall_Bowl_2.png?w=1280&h=720&crop=1&resize=450%2C253 450w, https://www.sportico.com/wp-content/uploads/2024/11/Northwestern_Overall_Bowl_2.png?w=1280&h=720&crop=1&resize=910%2C511 910w, https://www.sportico.com/wp-content/uploads/2024/11/Northwestern_Overall_Bowl_2.png?w=1280&h=720&crop=1&resize=1000%2C563 1000w" sizes="(min-width: 100rem) 1600px, (min-width: 90rem) 1440px, (min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px" height="" width="" decoding="async"> </div> </div> <figcaption class="c-figcaption lrv-u-flex lrv-u-flex-direction-column lrv-u-font-family-primary lrv-u-font-weight-bold lrv-u-font-size-14 lrv-u-margin-t-050"> <span class="">The new $850 million stadium will have 35,000 seats, but it will emphasize premium seating areas that bring in the bulk of revenue. </span> <cite class="lrv-u-font-weight-normal lrv-u-font-size-10 lrv-u-text-transform-uppercase lrv-u-color-grey lrv-u-margin-t-025">Illustration by Lorenzo Gordon, Rendering courtesy of Ryan Sports Development</cite> </figcaption> </figure> </div> <div class="a-content a-content--left-space lrv-a-floated-parent lrv-u-font-family-body lrv-u-line-height-large lrv-u-font-size-18 u-color-black-16">  <div class="pmc-not-a-paywall"><p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> <a href="https://www.sportico.com/t/northwestern-university/" id="auto-tag_northwestern-university_1" data-tag="northwestern-university" >Northwestern University</a>’s new <a rel="noreferrer noopener" target="_blank" href="https://www.sportico.com/business/real-estate/2024/northwestern-ryan-field-plan-cost-financing-850-million-1234810753/" >$850 million stadium project</a> has two notable and almost contradictory superlatives. Upon its completion in 2026, it will be the most expensive <a href="https://www.sportico.com/t/college-football/" id="auto-tag_college-football_1" data-tag="college-football" >college football</a> stadium ever built. It will also have the fewest seats among the 34 Power Two teams.</p> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> The new Ryan Field, majority financed by the billionaire Ryan family, will have 35,000 seats. That’s 12,000 fewer than the school’s previous football venue, and <em>42,000 seats</em> smaller than the average among the other <a href="https://www.sportico.com/t/big-ten/" id="auto-tag_big-ten_1" data-tag="big-ten" >Big Ten</a> and <a href="https://www.sportico.com/t/sec/" id="auto-tag_sec_1" data-tag="sec" >SEC</a> schools. The next smallest venue in that cohort is 40,550 (Vanderbilt), and it was built in 1922.</p> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> So what is Northwestern thinking? First, there are some practical considerations. Geometrically, without a 40,000-seat upper bowl, the entire stadium can be closer to the action, allowing for better sightlines. Financially, upper bowl seats are the most expensive to build and typically produce the least revenue. <div class="admz " id="adm-inline-article-ad-1"> <div class="adma boomerang " data-device="Desktop" data-width="300"> <div style="min-width:300px;min-height:275px;" class="pmc-adm-boomerang-pub-div ad-text" data-priority="10" > <div id="gpt-sprt-dsk-tab-midarticle-uid0" class=" adw-300 adh-250" data-is-adhesion-ad=""> <script type="application/javascript"> blogherads.adq.push(function () { blogherads .defineSlot( 'medrec', 'gpt-sprt-dsk-tab-midarticle-uid0' ) .setTargeting( 'pos', ["mid-article","btf","mid","mid-articleX"] ) .setTargeting( 'viewable', 'yes' ) .setSubAdUnitPath("ros\/mid-article") .addSize([[300,250],[620,366]]) .setClsOptimization("minsize") ; }); </script> </div> </div> </div> </div> </p> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> More broadly, however, attendance across college football is down about 13% since 2010, and many schools with bigger venues struggle to fill the upper reaches of their stadiums. The bulk of the ticket money is generated from premium seating—suites, box seats and other hospitality areas—and the new Ryan Field will have four different tiers of those pricier options. </p> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> “So the question is: How do you invest in something that’s not just putting more people in the rafters?” Patrick Ryan Jr. said in an interview.  “You get rid of the worst seats, but create better experiences for everyone who is there. That’s the trend I think we’re going to see.”</p> <iframe loading="lazy" id="pmc-protected-embed-3" class="pmc-protected-embed" width="100%" height="571" src="https://datawrapper.dwcdn.net/6OuIT/3/" frameborder="0" scrolling="no" allowfullscreen="true"></iframe> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> The school experienced a microcosm of this economic reality in the last few years. The Wildcats played the 2023 season in the old Ryan Field, a 47,000-seat venue built in 1926, which had just one section of premium seating, a skybox with about 350 seats. This year, the Wildcats played their first four games in a 12,000-seat temporary venue that had significantly more premium seats. The pop-up venue generated more revenue per game, according to athletic director Mark Jackson, despite being less than a quarter of the capacity.</p> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> In the new venue, about 10% of the venue will be in higher-priced premium areas, and those fans will cover 40-50% of the revenue each game, Ryan said. He added that the group plans to use that advantage to also offer some tickets for cheaper than they did in the original Ryan Field.</p> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> “In the old stadium we were subsidizing the rich,” he said. <div class="admz " id="adm-inline-article-ad-2"> <div class="adma boomerang " data-device="Desktop" data-width="300"> <div style="min-width:300px;min-height:275px;" class="pmc-adm-boomerang-pub-div ad-text" data-priority="10" > <div id="gpt-sprt-dsk-tab-mid-article2-uid1" class=" adw-300 adh-250" data-is-adhesion-ad=""> <script type="application/javascript"> blogherads.adq.push(function () { blogherads .defineSlot( 'medrec', 'gpt-sprt-dsk-tab-mid-article2-uid1' ) .setTargeting( 'pos', ["mid-article2","mid-articleX","mid","btf"] ) .setTargeting( 'viewable', 'yes' ) .setSubAdUnitPath("ros\/mid-article2") .addSize([[300,250],[620,366]]) .setClsOptimization("minsize") ; }); </script> </div> </div> </div> </div> </p> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> Ryan, whose family is an limited partner in the Chicago Bears, said he spoke to other colleges about their venues and repeatedly heard the same thing: That fans in upper bowls tend to leave their seats, head down to a lower concourse and socialize like they’re in a sports bar. In a world where fans can watch any game, from any angle, from the comfort of their couch, the cheap seats weren’t attractive. But in-venue socializing was.</p> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> Instead of adding to the stadium tab with more seats, Ryan says his family instead emphasized more than 200,000 square feet of plazas and open areas around the stadium. Those are all within the grounds of the stadium footprint, so ticket-holders don’t queue up to enter the building, but rather to enter the grounds.</p> <iframe loading="lazy" id="pmc-protected-embed-4" class="pmc-protected-embed" width="100%" height="510" src="https://datawrapper.dwcdn.net/j7flb/2/" frameborder="0" scrolling="no" allowfullscreen="true"></iframe> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> “The building is twice as big per fan as our old building from a square footage perspective, even though we took out a third of the seating,” Ryan said, “because of the experiences we invested in instead.”</p> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> Northwestern isn’t alone in thinking smaller. The NFL has a policy, for now, that venues must have capacity of 70,000 seats to host the Super Bowl, but new stadiums in that league are getting smaller. The Buffalo Bills are building at roughly 60,000, as are the Tennessee Titans. Stanford in 2005 renovated its stadium to <a href="https://www.espn.com/college-football/news/story?id=2079452" target="_blank" rel="noreferrer noopener nofollow" >reduce capacity</a> to 50,026 from 85,000.</p> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> That said, in the race for revenue in college sports, many schools are doing the opposite. Amid a jump to the ACC this past year, SMU underwent a <a href="https://dallasinnovates.com/smu-breaks-ground-on-100m-end-zone-complex-at-gerald-j-ford-stadium/" target="_blank" rel="noreferrer noopener nofollow" >$100 million</a> project that will increase its football capacity to 45,000 from 32,000. Rutgers, following its 2014 move to the Big Ten, <a href="https://www.onthebanks.com/2024/2/6/24063543/rutgers-and-shi-extend-naming-rights-for-football-stadium" target="_blank" rel="noreferrer noopener nofollow" >increased capacity</a> to 52,454 from 41,500.</p> <div id="piano-related-story"></div></div> </div> <div class="article-tags // lrv-u-font-family-primary u-letter-spacing-012 lrv-u-margin-t-2"> <nav class="o-nav lrv-u-flex lrv-u-flex-direction-column lrv-u-align-items-center u-text-transform-lowercase"> <h4 id="" class="o-nav__title lrv-u-text-transform-uppercase lrv-u-font-weight-bold lrv-u-line-height-large ">Read More About:</h4> <ul class="o-nav__list lrv-a-unstyle-list a-children-icon a-children-icon-bullet lrv-u-color-brand-primary lrv-u-flex lrv-a-space-children-horizontal lrv-a-space-children--1 lrv-u-align-items-center u-flex-wrap-wrap lrv-u-justify-content-center"> <li class="o-nav__list-item "> <a class="c-link lrv-a-unstyle-link lrv-u-color-grey-dark:hover lrv-a-hover-effect lrv-u-font-weight-bold lrv-u-whitespace-nowrap" href="https://www.sportico.com/t/big-ten/" > Big Ten</a> </li> <li class="o-nav__list-item "> <a class="c-link lrv-a-unstyle-link lrv-u-color-grey-dark:hover lrv-a-hover-effect lrv-u-font-weight-bold lrv-u-whitespace-nowrap" href="https://www.sportico.com/t/college-football/" > college football</a> </li> <li class="o-nav__list-item "> <a class="c-link lrv-a-unstyle-link lrv-u-color-grey-dark:hover lrv-a-hover-effect lrv-u-font-weight-bold lrv-u-whitespace-nowrap" href="https://www.sportico.com/t/data-viz/" > data viz</a> </li> <li class="o-nav__list-item "> <a class="c-link lrv-a-unstyle-link lrv-u-color-grey-dark:hover lrv-a-hover-effect lrv-u-font-weight-bold lrv-u-whitespace-nowrap" href="https://www.sportico.com/t/northwestern-university/" > Northwestern University</a> </li> <li class="o-nav__list-item "> <a class="c-link lrv-a-unstyle-link lrv-u-color-grey-dark:hover lrv-a-hover-effect lrv-u-font-weight-bold lrv-u-whitespace-nowrap" href="https://www.sportico.com/t/pat-ryan-jr/" > Pat Ryan Jr.</a> </li> <li class="o-nav__list-item "> <a class="c-link lrv-a-unstyle-link lrv-u-color-grey-dark:hover lrv-a-hover-effect lrv-u-font-weight-bold lrv-u-whitespace-nowrap" href="https://www.sportico.com/t/sec/" > SEC</a> </li> </ul> </nav> </div> </article> <div class="a-article-grid__more-news a-span3@desktop u-margin-b-3@tablet">  <div id="piano-more-news-river"></div> </div> <aside class="a-article-grid__aside lrv-a-grid-item lrv-a-space-children-vertical lrv-a-space-children--2 u-margin-b-2@mobile-max u-width-300@desktop lrv-u-margin-lr-auto@desktop"> <div class="admz " id="adm-widget-b-dsk-tab-ros-rail-top"> <div class="adma boomerang " data-device="Desktop" data-width="300"> <div style="min-width:300px;min-height:625px;" class="pmc-adm-boomerang-pub-div ad-text" data-priority="10" > <div id="gpt-sprt-dsk-tab-ros-rail-top-uid4" class=" adw-300 adh-600" data-is-adhesion-ad=""> <script type="application/javascript"> blogherads.adq.push(function () { blogherads .defineSlot( 'flexrec', 'gpt-sprt-dsk-tab-ros-rail-top-uid4' ) .setTargeting( 'pos', ["atf","rail-top","top"] ) .setTargeting( 'viewable', 'yes' ) .setSubAdUnitPath("ros\/rail-top") .addSize([[300,600]]) ; }); </script> </div> </div> </div> </div> <div class="trending-stories-widget // lrv-u-font-family-primary"> <h3 id="" class="c-title lrv-u-background-color-black u-box-shadow-trending-now lrv-u-color-white lrv-u-border-radius-5 a-font-primary-bold-xs lrv-u-margin-b-1 lrv-u-padding-tb-050 lrv-u-padding-lr-1 lrv-u-text-transform-uppercase"> Popular Stories </h3> <ul class="o-tease-list lrv-a-unstyle-list" > <li class="o-tease-list__item "> <div class="o-tease lrv-u-flex lrv-u-align-items-center lrv-u-padding-tb-1 u-align-items-stretch" > <a href="https://www.sportico.com/personalities/athletes/2024/conor-mcgregor-whiskey-fortune-1234817555/" class="lrv-u-display-contents"> <div class="o-tease__primary lrv-u-flex-grow-1 lrv-u-flex lrv-u-align-items-center"> <h3 id="" class="c-title a-font-primary-bold-s lrv-u-font-size-16 c-title u-color-black lrv-u-text-transform-uppercase lrv-u-color-brand-primary:hover"> Conor McGregor Cashed $100M Whiskey Deal Before… </h3> </div> <div class="o-tease__secondary lrv-u-flex-shrink-0 u-width-35p u-order-n1 lrv-u-margin-r-075"> <div class="c-lazy-image lrv-u-height-100p"> <div class="lrv-a-crop-16x9 lrv-u-height-100p" style=""> <img class="c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto" src="https://www.sportico.com/wp-content/themes/vip/pmc-sportico-2020/assets/public/lazyload-fallback.gif" data-lazy-src="https://www.sportico.com/wp-content/uploads/2024/11/GettyImages-2184968290-e1732724932250.jpg?w=105&h=75&crop=1" alt="Conor McGregor Mixed martial arts fighter Conor McGregor outside the High Court in Dublin, where he is appearing for a personal injury case against him. 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lrv-u-display-block lrv-u-display-none@desktop lrv-u-border-b-1 lrv-u-padding-tb-1 lrv-u-padding-lr-1 lrv-u-border-color-grey-light u-border-b-0@desktop pmc-sportico-loggedin-subscribe-button lrv-a-hidden"> <a class="c-link lrv-a-unstyle-link lrv-u-display-block lrv-a-unstyle-link lrv-u-color-white lrv-u-color-white:hover lrv-u-background-color-brand-primary u-background-color-brand-primary-dark:hover a-font-primary-medium-s lrv-u-padding-tb-050 lrv-u-padding-lr-2 lrv-u-margin-b-075 lrv-u-text-align-center lrv-u-max-width-150 js-subscribe-header-button" href="https://www.sportico.com/subscribe/" > Subscribe</a> </div> <ul class="mega-menu-content // mega-menu__parent-list // lrv-a-unstyle-list lrv-a-grid a-cols3@desktop lrv-u-background-color-black" data-collapsible-group=""> <li class="mega-menu-item // mega-menu__parent-list-item // lrv-js-MobileHeightToggle lrv-u-border-b-1 lrv-u-border-color-grey-light u-border-b-0@desktop" data-collapsible="collapsed"> <div class="lrv-u-flex 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u-display-inline-flex lrv-u-justify-content-center lrv-u-align-items-center lrv-u-flex-shrink-0 lrv-u-border-a-0 a-become-close-button a-become-close-button--trigger a-hidden@desktop-max u-height-50 u-width-50"> <span class="lrv-a-screen-reader-only">Close the menu</span> </button> </div>  <ul class="mega-menu-content // mega-menu__parent-list // lrv-a-unstyle-list lrv-a-grid a-cols3@desktop lrv-u-background-color-black" data-collapsible-group=""> <li class="mega-menu-item // mega-menu__parent-list-item // lrv-js-MobileHeightToggle lrv-u-border-b-1 lrv-u-border-color-grey-light u-border-b-0@desktop" data-collapsible="collapsed"> <div class="lrv-u-flex lrv-u-align-items-center lrv-u-color-white u-border-b-2@desktop lrv-u-border-color-brand-primary"> <a class="c-link lrv-a-unstyle-link lrv-u-font-size-32@desktop lrv-u-font-size-20 lrv-u-color-grey-light:hover lrv-u-font-weight-bold u-padding-a-1@desktop-max lrv-u-padding-b-050" href="https://www.sportico.com/c/leagues/" > Leagues</a> <button class="lrv-js-MobileHeightToggle-trigger lrv-a-unstyle-button a-hidden@desktop u-display-inline-flex lrv-u-margin-l-auto lrv-u-padding-a-1" data-collapsible-toggle="always-show"> <span class="a-become-close-button a-become-close-button--toggle "> <span class="lrv-a-screen-reader-only">Expand the sub menu</span> </span> </button> </div> <ul class="mega-menu__child-list // lrv-js-MobileHeightToggle-target lrv-a-unstyle-list u-background-white@desktop-max u-color-white@desktop u-padding-t-050@desktop" data-collapsible-panel="" data-collapsible-breakpoint="mobile-only"> <li class="mega-menu__child-list-item // lrv-u-border-b-1 lrv-u-border-color-grey-light u-border-b-0@desktop"> <a class="c-link lrv-a-unstyle-link lrv-u-font-size-18@desktop lrv-u-color-grey-light:hover u-padding-a-1@desktop-max lrv-u-padding-tb-025 lrv-u-display-block" href="https://www.sportico.com/c/leagues/baseball/" > Baseball</a> </li> <li class="mega-menu__child-list-item // lrv-u-border-b-1 lrv-u-border-color-grey-light u-border-b-0@desktop"> <a class="c-link lrv-a-unstyle-link lrv-u-font-size-18@desktop lrv-u-color-grey-light:hover u-padding-a-1@desktop-max lrv-u-padding-tb-025 lrv-u-display-block" href="https://www.sportico.com/c/leagues/basketball/" > Basketball</a> </li> <li class="mega-menu__child-list-item // lrv-u-border-b-1 lrv-u-border-color-grey-light u-border-b-0@desktop"> <a class="c-link lrv-a-unstyle-link lrv-u-font-size-18@desktop lrv-u-color-grey-light:hover u-padding-a-1@desktop-max lrv-u-padding-tb-025 lrv-u-display-block" href="https://www.sportico.com/c/leagues/boxing/" > Boxing</a> </li> <li class="mega-menu__child-list-item // lrv-u-border-b-1 lrv-u-border-color-grey-light u-border-b-0@desktop"> <a class="c-link lrv-a-unstyle-link lrv-u-font-size-18@desktop lrv-u-color-grey-light:hover u-padding-a-1@desktop-max lrv-u-padding-tb-025 lrv-u-display-block" href="https://www.sportico.com/c/leagues/college-sports/" > College Sports</a> </li> <li class="mega-menu__child-list-item // lrv-u-border-b-1 lrv-u-border-color-grey-light u-border-b-0@desktop"> <a class="c-link lrv-a-unstyle-link lrv-u-font-size-18@desktop lrv-u-color-grey-light:hover u-padding-a-1@desktop-max lrv-u-padding-tb-025 lrv-u-display-block" href="https://www.sportico.com/c/leagues/football/" > Football</a> </li> <li class="mega-menu__child-list-item // lrv-u-border-b-1 lrv-u-border-color-grey-light u-border-b-0@desktop"> <a class="c-link lrv-a-unstyle-link lrv-u-font-size-18@desktop lrv-u-color-grey-light:hover u-padding-a-1@desktop-max lrv-u-padding-tb-025 lrv-u-display-block" href="https://www.sportico.com/c/leagues/golf/" > Golf</a> </li> <li class="mega-menu__child-list-item // lrv-u-border-b-1 lrv-u-border-color-grey-light u-border-b-0@desktop"> <a class="c-link lrv-a-unstyle-link lrv-u-font-size-18@desktop lrv-u-color-grey-light:hover u-padding-a-1@desktop-max lrv-u-padding-tb-025 lrv-u-display-block" href="https://www.sportico.com/c/leagues/hockey/" > Hockey</a> </li> <li class="mega-menu__child-list-item // lrv-u-border-b-1 lrv-u-border-color-grey-light u-border-b-0@desktop"> <a class="c-link lrv-a-unstyle-link lrv-u-font-size-18@desktop lrv-u-color-grey-light:hover u-padding-a-1@desktop-max lrv-u-padding-tb-025 lrv-u-display-block" href="https://www.sportico.com/c/leagues/motorsports/" > Motorsports</a> </li> <li class="mega-menu__child-list-item // lrv-u-border-b-1 lrv-u-border-color-grey-light u-border-b-0@desktop"> <a class="c-link lrv-a-unstyle-link lrv-u-font-size-18@desktop lrv-u-color-grey-light:hover u-padding-a-1@desktop-max lrv-u-padding-tb-025 lrv-u-display-block" href="https://www.sportico.com/c/leagues/other-sports/" > Other Sports</a> </li> <li class="mega-menu__child-list-item // lrv-u-border-b-1 lrv-u-border-color-grey-light u-border-b-0@desktop"> <a class="c-link lrv-a-unstyle-link lrv-u-font-size-18@desktop lrv-u-color-grey-light:hover u-padding-a-1@desktop-max lrv-u-padding-tb-025 lrv-u-display-block" href="https://www.sportico.com/c/leagues/soccer/" > Soccer</a> </li> <li class="mega-menu__child-list-item // lrv-u-border-b-1 lrv-u-border-color-grey-light u-border-b-0@desktop"> <a class="c-link lrv-a-unstyle-link lrv-u-font-size-18@desktop lrv-u-color-grey-light:hover u-padding-a-1@desktop-max lrv-u-padding-tb-025 lrv-u-display-block" href="https://www.sportico.com/c/leagues/tennis/" > Tennis</a> </li> </ul> </li> <li class="mega-menu-item // mega-menu__parent-list-item // lrv-js-MobileHeightToggle lrv-u-border-b-1 lrv-u-border-color-grey-light u-border-b-0@desktop" data-collapsible="collapsed"> <div class="lrv-u-flex lrv-u-align-items-center lrv-u-color-white u-border-b-2@desktop lrv-u-border-color-brand-primary"> <a class="c-link lrv-a-unstyle-link lrv-u-font-size-32@desktop lrv-u-font-size-20 lrv-u-color-grey-light:hover lrv-u-font-weight-bold u-padding-a-1@desktop-max lrv-u-padding-b-050" href="https://www.sportico.com/c/business/" > Business</a> <button 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