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bioRN Life Science Cluster on LinkedIn: #employer #branding

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KG - happy to welcome you in the bioRN HR-Community!\n \n𝐖𝐡𝐞𝐧: December 5th, 09-10:30 am\n𝐖𝐡𝐞𝐫𝐞: Technology Park Heidelberg, 3rd floor, room Palo Alto, Im Neuenheimer Feld 582, 69120 Heidelberg\n\n𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐫𝐞𝐠𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧: https://lnkd.in/efNx7x73\n\n🚀 The workshop is free of charge and limited to 25 attendees, so be fast!\n \nAbout the bioRN Breakfast:\nCreativity and a ‘hands-on’ mentality are sometimes essential to tackle the war of talent. Let's exchange experiences and benefit from each other! Together we can develop ideas to better overcome the known hurdles. With the HR Breakfast, bioRN aims to promote dialogue between HR managers in the network. Each HR Breakfast has a focal topic, which is determined by the participants in advance. The dialogue takes place in a relaxed atmosphere over coffee, tea and small breakfast treats.\n\nLooking forward to see you there! \nMannheim Medical Technology Cluster; Technologiepark Heidelberg GmbH; BIOPRO Baden-Württemberg GmbH","sharedContent":{"@type":"WebPage"},"author":{"name":"bioRN Life Science Cluster","image":{"url":"https://media.licdn.com/dms/image/v2/D4E0BAQGgEiPwt2BUzg/company-logo_100_100/company-logo_100_100/0/1728459987886/biorn_cluster_management_gmbh_logo?e=2147483647&v=beta&t=hgbZkSQiOCvfk0jUYrK5w1LdBu3BI2YI_-69S1yT-bg","@type":"ImageObject"},"url":"https://de.linkedin.com/company/biorn-cluster-management-gmbh","@type":"Organization","interactionStatistic":{"@type":"InteractionCounter","interactionType":"http://schema.org/FollowAction","userInteractionCount":0}},"hasPart":{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".details"}} </script> <!----> </head> <body dir="ltr"> <!----><!----><!----> <form class="google-auth" 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class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://de.linkedin.com/company/biorn-cluster-management-gmbh?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGgEiPwt2BUzg/company-logo_100_100/company-logo_100_100/0/1728459987886/biorn_cluster_management_gmbh_logo?e=2147483647&amp;v=beta&amp;t=hgbZkSQiOCvfk0jUYrK5w1LdBu3BI2YI_-69S1yT-bg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for bioRN Life Science Cluster, graphic"> <!----> </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://de.linkedin.com/company/biorn-cluster-management-gmbh?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View organization page for bioRN Life Science Cluster" data-tracking-will-navigate> bioRN Life Science Cluster </a> <!----><!----> </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate"> <!----> 8,051 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1w <!----> </time> <!----> </span> </div> <!----> </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " 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class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐫 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 - 𝐊𝐞𝐲 𝐭𝐨 𝐡𝐢𝐠𝐡 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐫 𝐚𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬 ☕ 🍓 🍏 🍌 𝐭𝐡𝐞 𝐛𝐢𝐨𝐑𝐍 𝐇𝐑 𝐁𝐫𝐞𝐚𝐤𝐟𝐚𝐬𝐭 𝐢𝐬 𝐛𝐚𝐜𝐤 𝐰𝐢𝐭𝐡 𝐚 𝐧𝐞𝐰 𝐰𝐨𝐫𝐤𝐬𝐡𝐨𝐩! The main objectives of <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Femployer&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#employer</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fbranding&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#branding</a> are to increase the general positive perception of the company on the market, to increase employee satisfaction and to attract and retain suitable talent in the long term. How can SME´s in the life sciences get an employer branding strategy off the ground ❓   In the bioRN HR Breakfast you will - receive an introduction to employer branding - hear best practices of the employer journey - learn more about the Corporate Influencer method  - network with other HR-enthusiasts from the life sciences The workshop is led by the two experts <a class="link" href="https://de.linkedin.com/in/anna-herb/en?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Anna Herb</a> and <a class="link" href="https://de.linkedin.com/in/leonie-herold-62b513208?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Leonie Herold</a>, <a class="link" href="https://de.linkedin.com/company/commhaconsulting?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Commha Consulting GmbH &amp; Co. KG</a> - happy to welcome you in the bioRN HR-Community!   𝐖𝐡𝐞𝐧: December 5th, 09-10:30 am 𝐖𝐡𝐞𝐫𝐞: Technology Park Heidelberg, 3rd floor, room Palo Alto, Im Neuenheimer Feld 582, 69120 Heidelberg 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐫𝐞𝐠𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧: <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2FefNx7x73&amp;urlhash=X580&amp;trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/efNx7x73</a> 🚀 The workshop is free of charge and limited to 25 attendees, so be fast!   About the bioRN Breakfast: Creativity and a ‘hands-on’ mentality are sometimes essential to tackle the war of talent. Let's exchange experiences and benefit from each other! Together we can develop ideas to better overcome the known hurdles. With the HR Breakfast, bioRN aims to promote dialogue between HR managers in the network. Each HR Breakfast has a focal topic, which is determined by the participants in advance. The dialogue takes place in a relaxed atmosphere over coffee, tea and small breakfast treats. Looking forward to see you there! <a class="link" href="https://de.linkedin.com/company/mmt-cluster?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Mannheim Medical Technology Cluster</a>; <a class="link" href="https://de.linkedin.com/company/technologiepark-heidelberg-gmbh?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Technologiepark Heidelberg GmbH</a>; <a class="link" href="https://de.linkedin.com/company/biopro-bw?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>BIOPRO Baden-Württemberg GmbH</a></p> <!----> </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" 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<div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://de.linkedin.com/in/leonie-herold-62b513208?trk=public_post_comment_actor-name" data-tracking-control-name="public_post_comment_actor-name" data-tracking-will-navigate> Leonie Herold </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Kommunikations- und Change-Beraterin bei Commha Consulting GmbH &amp; Co. KG</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 1w </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_comment_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fbiorn-cluster-management-gmbh_employer-branding-activity-7264588905302179840-DTrL&amp;trk=public_post_comment_ellipsis-menu-semaphore-sign-in-redirect&amp;guestReportContentType=COMMENT&amp;_f=guest-reporting" data-tracking-control-name="public_post_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:activity:7264588905302179840,7264670827298615299)" data-semaphore-tracking-prefix="public_post_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]"> <!----> <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a> <!----> </li> <!----> </ul> <!----> </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">Thanks for inviting us to the community and your HR breakfast. 😀 I am already excited for the exchange on current employer branding challenges and opportunities. </p> <!----> </div> <!----> <!----> </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fbiorn-cluster-management-gmbh_employer-branding-activity-7264588905302179840-DTrL&amp;trk=public_post_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="public_post_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s text-color-text-low-emphasis"></span> <a 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Relevant Posts </h2> <!----> <div class="core-section-container__content break-words"> <ul> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by Casey Webster" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/casey-webster-b4614a3_hrbranding-brandstrategy-highfunctioningteams-activity-7251969952071471104-51BV" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7251969952071471104" data-featured-activity-urn="urn:li:activity:7251969952071471104" data-attributed-urn="urn:li:share:7251969950876065792"> <!----> <!----> <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a 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Casey Webster" data-tracking-will-navigate> Casey Webster </a> <!----><!----> </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate"> <!----> Bring Training to Life! | Only In-House Employment Law Escape Room Kit | Compliance, Leadership, Team-Building Gamified Training | Proven HR Sales Strategies | Make HR a Competitive Advantage | Love Mom Life, Boating </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1mo <!----> </time> <!----> </span> </div> <!----> </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open 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class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">💼 Brand Strategy in HR isn’t just about getting candidates through the door—it’s about building long-term relationships and fostering a thriving work culture. Just like in marketing, your HR brand strategy should tell a compelling story that resonates internally and externally. Are you actively aligning your brand strategy with your internal culture, or are you just hoping it works? 🔑 Here are three key steps to refining your HR brand strategy: Ensure consistency in your messaging, from recruitment materials to internal communication. Highlight your values and culture throughout the candidate journey. Regularly gather feedback from employees to ensure your internal culture matches your external branding. Brand strategy isn’t just a sales principle—it’s how we create engaged, high-functioning teams that stick around for the long haul. <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fhrbranding&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#HRBranding</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fbrandstrategy&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#BrandStrategy</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fhighfunctioningteams&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#HighFunctioningTeams</a> <a class="link" 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href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fhermain-sarfaraz_hrandmarketing-employerbranding-companybranding-activity-7254756188595146753-zcXn&amp;trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&amp;guestReportContentType=POST&amp;_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7254756188595146753" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]"> <!----> <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a> <!----> </li> <!----> </ul> <!----> </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Ever thought about how closely HR and marketing work together to build a company’s brand? 🤔 They might seem like separate areas, but the overlap is real. And super important! 🙌🏻 Here’s why: →Employer Branding Drives Talent: 75% of job seekers consider an employer's brand before applying for a job. Marketing helps shape that brand message, while HR ensures it’s reflected in the employee experience. If your brand is great externally but doesn’t match internally, you are bound to lose out on talent. →Employees as Your Best Advocates: A Gallup study shows companies with high employee engagement are 21% more profitable. Yes, you heard it! ✨ Engaged employees are more likely to promote the company naturally, whether it’s through sharing social media posts or talking about their positive experiences. When HR and marketing align, employees become your brand’s most authentic ambassadors. →Consistent Messaging Matters: HR focuses on company culture, while marketing focuses on public perception. When those two align, you create a cohesive brand message. Bringing HR and marketing together isn’t just nice to have. It’s a business necessity that impacts your bottom line, reputation, and employee retention. What’s been your experience with this? 🗨️ <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fhrandmarketing&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#hrandmarketing</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Femployerbranding&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#employerbranding</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcompanybranding&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#companybranding</a></p> <!----> </div> <!----> <code id="i18n_reaction_singular" style="display: none"><!--"%numReactions% 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main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7163133999299731456" data-featured-activity-urn="urn:li:activity:7163133999299731456" data-attributed-urn="urn:li:share:7163133998192287746"> <!----> <!----> <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://gh.linkedin.com/in/esther-fefoame-0548a71b5?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Esther Fefoame, graphic"> <!----> </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://gh.linkedin.com/in/esther-fefoame-0548a71b5?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Esther Fefoame" data-tracking-will-navigate> Esther Fefoame </a> <!----><!----> </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate"> <!----> "Driving Organizational Success: HRM, Industrial Relations, ADR, and Outsourced Work Management Expert" </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 9mo <!----> </time> <!----> </span> </div> <!----> </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Festher-fefoame-0548a71b5_hrwordoftheweek-brandinginhr-employerbranding-activity-7163133999299731456-KAvG&amp;trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&amp;guestReportContentType=POST&amp;_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7163133999299731456" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]"> <!----> <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a> <!----> </li> <!----> </ul> <!----> </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">HR Word of the Week: "BRANDING" Let's dive into the essence of "Branding" and its critical connection with Human Resources.  Definition: Branding, in the HR context, extends beyond logos and visual identity. It's the art of crafting a compelling narrative about your company, reflecting its values, culture, and unique identity as an employer. Why is Branding Crucial for HR? Attracting Talent: A strong brand attracts top talent by showcasing a positive and distinctive workplace. Employee Retention: It fosters a sense of belonging, contributing to higher job satisfaction and employee retention rates. Competitive Edge: In a competitive job market, a well-defined brand sets your organization apart. Customer Perception: A positive employer brand often correlates with a positive perception from customers, strengthening the overall company reputation. Key Elements of Employer Branding: Culture Spotlight: Showcase your company's values, mission, and workplace uniqueness. Authentic Testimonials: Build trust through real stories from employees. Online Presence: Maintain a strong social media and web presence, sharing updates and employee highlights. Candidate Experience: Ensure a positive journey for candidates from application to onboarding and exit. Development Emphasis: Highlight learning, mentorship, and career growth opportunities. Educational Focus: Understanding "Branding" in HR sets the stage for effective employer branding strategies. In the coming days, we'll explore key components and practices to elevate your organization's appeal, attract top talent, and foster a positive workplace culture. Join the Conversation! <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fhrwordoftheweek&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#HRWordoftheWeek</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fbrandinginhr&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#BrandingInHR</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Femployerbranding&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#EmployerBranding</a>   </p> <!----> </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " 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class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://nl.linkedin.com/company/hospitality-net?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQEiGUx062GcYQ/company-logo_100_100/company-logo_100_100/0/1630621569195/hospitality_net_logo?e=2147483647&amp;v=beta&amp;t=dVfqsiFrs4cfv_R11P4Hbf5L7S_UY9bSU5KG7NSLFKI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Hospitality Net, graphic"> <!----> </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://nl.linkedin.com/company/hospitality-net?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View organization page for Hospitality Net" data-tracking-will-navigate> Hospitality Net </a> <!----><!----> </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate"> <!----> 17,771 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 3mo <!----> </time> <!----> </span> </div> <!----> </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" 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data-semaphore-content-urn="urn:li:activity:7231256561665388544" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]"> <!----> <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a> <!----> </li> <!----> </ul> <!----> </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">In today’s competitive job market, employer branding has become an essential strategy for attracting and retaining top talent. However, many managers still don’t know what exactly constitutes a strong employer brand. Is it down to company culture, work-life balance, benefits and compensation, or is there some other secret sauce that makes an employer desirable? Read <a class="link" href="https://ch.linkedin.com/in/veronika-mercier/en?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Veronika Mercier</a>'s full here: <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2Fe3_4N_Et&amp;urlhash=1kmg&amp;trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/e3_4N_Et</a>. <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Femployerbranding&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#EmployerBranding</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Frecruitment&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#Recruitment</a></p> <!----> </div> <!----> <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ehospitalitynet%2Eorg%2Fopinion%2F4123320%2Ehtml&amp;urlhash=dLOT&amp;trk=public_post_feed-article-content" target="_self" data-tracking-control-name="public_post_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Crafting a unique employer brand for today's talent market | By Veronika Mercier" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D4D27AQFW9jxT4azxmQ/articleshare-shrink_800/articleshare-shrink_800/0/1731110872086?e=2147483647&amp;v=beta&amp;t=qzo7OzuJf2EmRWrqFK01o3Wt3Y31PAojGiEeBMMpX8M" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez"> <!----> <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> Crafting a unique employer brand for today's talent market | By Veronika Mercier </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> hospitalitynet.org </h3> </header> <!----> </section> </a> <code id="i18n_reaction_singular" style="display: none"><!--"%numReactions% Reaction"--></code> <code id="i18n_reactions_plural" style="display: none"><!--"%numReactions% Reactions"--></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fhospitality-net_crafting-a-unique-employer-brand-for-todays-activity-7231256561665388544-zj7o&amp;trk=public_post_social-actions-reactions" target="_self" 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view or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"><!--false--></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by Natasha Butt (nee Layal)" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/natasha-butt-confexpro-events-talent-solutions_eventprofs-eventprofsuk-eventsindustry-activity-7170719691735257089-Ge6y" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7170719691735257089" data-featured-activity-urn="urn:li:activity:7170719691735257089" data-attributed-urn="urn:li:share:7170437711856693248"> <!----> <!----> <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://uk.linkedin.com/in/natasha-butt-confexpro-events-talent-solutions?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHDGYxRbye3Lw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1726837806780?e=2147483647&amp;v=beta&amp;t=FtW4H7CQ-PYe_EZW-CbSHsWnIXRmdZQZc4euZUO8B_Q" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Natasha Butt (nee Layal), graphic"> <!----> </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://uk.linkedin.com/in/natasha-butt-confexpro-events-talent-solutions?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Natasha Butt (nee Layal)" data-tracking-will-navigate> Natasha Butt (nee Layal) </a> <!----><!----> </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate"> <!----> Assistant Director &amp; Head of People | Voted in The Top 50 Most Influential People in the Event Industry </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 8mo <!----> </time> <!----> </span> </div> <!----> </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger 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href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fnatasha-butt-confexpro-events-talent-solutions_eventprofs-eventprofsuk-eventsindustry-activity-7170719691735257089-Ge6y&amp;trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&amp;guestReportContentType=POST&amp;_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7170719691735257089" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]"> <!----> <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a> <!----> </li> <!----> </ul> <!----> </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Employer branding is crucial for attracting and retaining top talent, shaping how a company is perceived as an employer of choice. A strong employer brand not only draws in qualified candidates but also boosts employee retention and fosters a positive work culture. Here's how it works: 💚Attraction of Top Talent: A compelling employer brand communicates company values, culture, and mission, resonating with candidates who share those principles. It showcases the company as an appealing place to work for top talent seeking meaningful contributions and professional growth. 🧡Market Differentiation: In competitive talent markets, employer branding distinguishes companies from competitors by highlighting uniqueness and desirability as an employer. Employee testimonials, success stories, and initiatives showcase the company's appeal beyond just a job. 💜Employee Engagement and Retention: A strong employer brand fosters pride and belief in the company's mission among employees, enhancing engagement and retention. This positive culture boosts the company's reputation and attractiveness to potential candidates. If you'd like to find out the best strategies for strengthening your employer brand, reach out to us at <a class="link" href="https://uk.linkedin.com/company/confexpro-ltd?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>ConfexPro Ltd</a> - Events Talent Solutions and we'd be happy to guide you through! 🧡💛🩷🩵 <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Feventprofs&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#eventprofs</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Feventprofsuk&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#eventprofsuk</a> <a class="link" 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Rodriguez, LMSW 💬" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/cyrodr8_employerbranding-healthcarerecruitment-activity-7222624601007083522-XyJ1" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7222624601007083522" data-featured-activity-urn="urn:li:activity:7222624601007083522" data-attributed-urn="urn:li:share:7222624599950155776"> <!----> <!----> <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/in/cyrodr8?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQGDHQhpOEGGGg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1725591401652?e=2147483647&amp;v=beta&amp;t=yTUat2maLWyrAThOE3atYiyIAMTcmPhUOS2_1ZpJvC8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Christina Y. 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Rodriguez, LMSW 💬 </a> <!----><!----> </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate"> <!----> The oprah winfrey of healthcare content | Improve VBC Reimbursement | Million Dollar Social Worker | Making Healthcare More Human One Post at a Time </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 4mo <span aria-hidden="true" class="text-color-text-low-emphasis before:middot"></span> <span> Edited </span> </time> <!----> </span> </div> <!----> </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fcyrodr8_employerbranding-healthcarerecruitment-activity-7222624601007083522-XyJ1&amp;trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&amp;guestReportContentType=POST&amp;_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7222624601007083522" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]"> <!----> <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a> <!----> </li> <!----> </ul> <!----> </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Want to know one unexpected way healthcare has an edge in recruitment and retention? It’s in your employer branding. Here are five key characteristics to consider when strategizing: 📩 Interest: Create an engaging environment where employees can share ideas and participate in decision-making. Ensure internal communication is clear, consistent, and comprehensive. 🏥 Environment : Develop a supportive work culture that fosters teamwork and a positive reputation. A welcoming and sanitary work environment boosts morale and productivity. Remember, people don’t just buy brands—they join tribes. 🏆Compensation: Competitive pay and work-life balance. Offer rewards based on experience, achievements, and education to attract and retain talent. 👩🏻🏫 Development: Provide genuine career advancement opportunities. Training and development initiatives are essential for growth and retention. 🏋🏽♀️Application: Allow employees to fully utilize their skills and provide support for non-direct care activities. Ensure roles are challenging and engaging. Why does it matter? Employer branding establishes the foundation for the employer-employee relationship. As they say in marketing: “Your brand is the first relationship you have with your customer.” Don’t set the stage for mistrust by having new hires discover during orientation that the job isn’t what they expected. ( It’s not a one size fits all. Iterate and overhaul as needed so you also: 👏🏽👏🏼👏🏿 Reflect a diverse and inclusive workplace. Genuinely. 🗺️ Align employer branding with organizational and HR strategies. ) <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Femployerbranding&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#EmployerBranding</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fhealthcarerecruitment&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#HealthcareRecruitment</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Ftalentretention&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#TalentRetention</a> <a class="link" 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href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Finternalcommunications&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#InternalCommunications</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fpositiveworkenvironment&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#PositiveWorkEnvironment</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcareeradvancement&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#CareerAdvancement</a> <a class="link" 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data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]"> <!----> <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a> <!----> </li> <!----> </ul> <!----> </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Retention Of Talent is an important issue for Employer Nowadays. In constantly changing expectations of Labor Market as well as clients, Employer should Focus on devising unique ways to approach these issues Such as Developing a Strategy to "Make Workplace FEEL LIKE H-O-M-E" Here H is Happiness, O-Opposition, M-Meeting and E-Easiness. Mostly, all of us Experienced the Same Factors in our Homes where we feel safe and mentally fresh. In the Same way workplace Adapted into HOME mechanism to make it attractive and best place for Work. It Should be Integrated into Employer Branding initiatives.</p> <!----> </div> <!----> <code id="i18n_reaction_singular" style="display: none"><!--"%numReactions% Reaction"--></code> <code id="i18n_reactions_plural" style="display: none"><!--"%numReactions% Reactions"--></code> <!----> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Firfan-akram-mughal-661406242_retention-of-talent-is-an-important-issue-activity-7260250651786403840-Atb1&amp;trk=public_post_like-cta" data-tracking-control-name="public_post_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span 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href="https://uk.linkedin.com/in/cressida-johns-4534572b?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Cressida Johns" data-tracking-will-navigate> Cressida Johns </a> <!----><!----> </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate"> <!----> Global Executive Search Director | Managing Director </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 4mo <!----> </time> <!----> </span> </div> <!----> </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" 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class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Did you know? 📊 75% of companies have taken steps to improve their employer brand in the last year, highlighting its importance in attracting and retaining top talent (CIPD, 2022). 💬 But what exactly is employer branding and why does it matter? Employer branding is how your organisation is perceived as a 'great place to work' by both current employees and potential candidates. It's about more than just a logo or a tagline – it's the overall employment experience your company offers. The three main benefits are: → Standing out in a crowded job market. → Fosters loyalty and reduce turnover. Win, win. → It also creates a positive, productive work environment. Effective recruitment hinges on a strong employer brand, which is essential for creating a motivated and cohesive workforce. 🤝 💬 How does your organisation leverage employer branding to attract and retain talent? Let's discuss in the comments. <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcompanyculture&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#CompanyCulture</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Femployerbranding&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#EmployerBranding</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Ftalentattraction&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#TalentAttraction</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Femployeeengagement&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#EmployeeEngagement</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Frecruitmentstrategy&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#RecruitmentStrategy</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fhr&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#HR</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fretention&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#Retention</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcipd&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#CIPD</a></p> <!----> </div> <!----> <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecipd%2Eorg%2Fuk%2Fknowledge%2Ffactsheets%2Frecruitment-brand-factsheet%2F&amp;urlhash=B9S6&amp;trk=public_post_feed-article-content" target="_self" data-tracking-control-name="public_post_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="CIPD | Employer Brand | Factsheets" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" 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or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"><!--false--></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by ConfexPro Ltd" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/confexpro-ltd_eventprofs-eventprofsuk-eventsindustry-activity-7170697047434616832-oi9v" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7170697047434616832" data-featured-activity-urn="urn:li:activity:7170697047434616832" data-attributed-urn="urn:li:share:7170438266851110913"> <!----> <!----> <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://uk.linkedin.com/company/confexpro-ltd?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQF55Ryu_LZraw/company-logo_100_100/company-logo_100_100/0/1703072396727/confexpro_ltd_logo?e=2147483647&amp;v=beta&amp;t=ji__Z4Ss9z6myXbr6Dl0yRWyv2jBIAegSVhGyMcJB9Q" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for ConfexPro Ltd, graphic"> <!----> </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://uk.linkedin.com/company/confexpro-ltd?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View organization page for ConfexPro Ltd" data-tracking-will-navigate> ConfexPro Ltd </a> <!----><!----> </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate"> <!----> 579 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 8mo <!----> </time> <!----> </span> </div> <!----> </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" 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!text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Employer branding is crucial for attracting and retaining top talent, shaping how a company is perceived as an employer of choice. A strong employer brand not only draws in qualified candidates but also boosts employee retention and fosters a positive work culture. Here's how it works: 💚Attraction of Top Talent: A compelling employer brand communicates company values, culture, and mission, resonating with candidates who share those principles. It showcases the company as an appealing place to work for top talent seeking meaningful contributions and professional growth. 🧡Market Differentiation: In competitive talent markets, employer branding distinguishes companies from competitors by highlighting uniqueness and desirability as an employer. Employee testimonials, success stories, and initiatives showcase the company's appeal beyond just a job. 💜Employee Engagement and Retention: A strong employer brand fosters pride and belief in the company's mission among employees, enhancing engagement and retention. This positive culture boosts the company's reputation and attractiveness to potential candidates. If you'd like to find out the best strategies for strengthening your employer brand, reach out to us at <a class="link" href="https://uk.linkedin.com/company/confexpro-ltd?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>ConfexPro Ltd</a> - Events Talent Solutions and we'd be happy to guide you through! 🧡💛🩷🩵 <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Feventprofs&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#eventprofs</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Feventprofsuk&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#eventprofsuk</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Feventsindustry&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#eventsindustry</a> </p> <!----> </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D5622AQGKnSgnDVdczQ/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1709565702713?e=2147483647&amp;v=beta&amp;t=9gs51Ya0hnr9sLz75ic0XOB_AiQ1G_DrqDt-65SYlvU" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text 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href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fthatlittleagency_council-post-20-ways-hr-leaders-can-enhance-activity-7224703055907229698-MFy-&amp;trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&amp;guestReportContentType=POST&amp;_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7224703055907229698" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]"> <!----> <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a> <!----> </li> <!----> </ul> <!----> </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">This is full of snippets of good advice on the employer brand, drawn from a panel of Forbes HR leaders. It’s always interesting to hear alternative views and especially when so many align with what we think - such as: ▪️Stop thinking of the employer brand as separate from your company brand. It's not. ▪️Build a dynamic career site that showcases your company culture, mission and vision and more. ▪️Ensure Your Employer Brand Matches Your Employee Experience ▪️Tell authentic stories ▪️Understand your EVP <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2FeHqJuBYR&amp;urlhash=VdEw&amp;trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/eHqJuBYR</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Femployerbrand&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#EmployerBrand</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fevp&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" 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data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Council Post: 20 Ways HR Leaders Can Enhance Their Employer Brand" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D4E27AQExCq7_ZOMYgQ/articleshare-shrink_800/articleshare-shrink_800/0/1717539445888?e=2147483647&amp;v=beta&amp;t=z0cMcOCGDemkhOpzzkfCTNz03tfW9PMWjwQK_vpDN2g" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez"> <!----> <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> Council Post: 20 Ways HR Leaders Can Enhance Their Employer Brand </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> social-www.forbes.com </h3> </header> <!----> </section> </a> <code 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both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japanese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="한국어 (Korean)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinese (Simplified)) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="正體中文 (Chinese (Traditional))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinese (Traditional)) </button> </li> <!----> </ul> <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" data-tracking-control-name="footer-lang-dropdown_trigger"> <span class="language-selector__label-text mr-0.5 break-words"> Language </span> <icon class="language-selector__label-chevron w-2 h-2 absolute top-0 right-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </div> </li> </ul> <!----> </footer> <div class="contextual-sign-in-modal" data-impression-id="public_post_contextual-sign-in-modal" data-cool-off-enabled data-show-on-page-load> <!----> <div class> <!----> <div id="public_post_contextual-sign-in" class="modal modal--contextual-sign-in" data-outlet="public_post_contextual-sign-in"> <!----> <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_post_contextual-sign-in-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_post_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5k9cgtx8rhoyqkcxfoncu1svl" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_post_contextual-sign-in-modal-header"> Unlock more content </h2> <p class="contextual-sign-in-modal__subtitle mb-2 mx-12 babybear:mx-0 text-center font-sans text-md text-color-text"> Create your free account or sign in to continue your search </p> <!----> <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full"> <!----> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button"> <!----> <div class="google-auth-button__placeholder " data-theme="filled_blue" data-logo-alignment="center"></div> <!----> </div> </div> <div class="sign-in-modal" data-impression-id="public_post_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_post_contextual-sign-in_sign-in-modal"> <!----> Sign in </button> <div class> <!----> <div id="public_post_contextual-sign-in_sign-in-modal" class="modal modal--sign-in" data-outlet="public_post_contextual-sign-in_sign-in-modal"> <!----> <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_post_contextual-sign-in_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"><!--"Show"--></code> <code id="i18n_sign_in_form_show_label" style="display: none"><!--"Show your LinkedIn password"--></code> <code id="i18n_sign_in_form_hide_text" style="display: none"><!--"Hide"--></code> <code id="i18n_sign_in_form_hide_label" style="display: none"><!--"Hide your LinkedIn password"--></code> <code id="i18n_username_error_empty" style="display: none"><!--"Please enter an email address or phone number"--></code> <code id="i18n_username_error_too_long" style="display: none"><!--"Email or phone number must be between 3 to 128 characters"--></code> <code id="i18n_username_error_too_short" style="display: none"><!--"Email or phone number must be between 3 to 128 characters"--></code> <code id="i18n_password_error_empty" style="display: none"><!--"Please enter a password"--></code> <code id="i18n_password_error_too_short" style="display: none"><!--"The password you provided must have at least 6 characters"--></code> <code id="i18n_password_error_too_long" style="display: none"><!--"The password you provided must have at most 400 characters"--></code> <!----> <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="bd447eaf-9e92-458d-874f-6e9c17aae147" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_post_contextual-sign-in_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="username" id="public_post_contextual-sign-in_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_post_contextual-sign-in_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_post_contextual-sign-in_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="current-password" id="public_post_contextual-sign-in_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_post_contextual-sign-in_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/posts/biorn-cluster-management-gmbh_employer-branding-activity-7264588905302179840-DTrL" type="hidden"> <!----> </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_post_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a> <!----> <input name="trk" value="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"><!--true--></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_post_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_post_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_post_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_post_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center"></div> <!----> </div> </div> <!----> <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fbiorn-cluster-management-gmbh_employer-branding-activity-7264588905302179840-DTrL&trk=public_post_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div> <!----> </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fbiorn-cluster-management-gmbh_employer-branding-activity-7264588905302179840-DTrL&trk=public_post_contextual-sign-in-modal_join-link" data-tracking-control-name="public_post_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" 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