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Artículos colaborativos sobre Gestión de marca: 56 artículos sobre Gestión de marca
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Nuestra colección de artículos combina contenido generado por inteligencia artificial con información y consejos de expertos del sector. Por tanto, es el recurso ideal para aprender y mejorar tus aptitudes. Además, tú también puedes contribuir."> <meta property="og:title" content="Artículos colaborativos sobre Gestión de marca: 56 artículos sobre Gestión de marca"> <meta property="og:description" content="Accede a 56 artículos colaborativos sobre Gestión de marca y sus distintas aplicaciones. Nuestra colección de artículos combina contenido generado por inteligencia artificial con información y consejos de expertos del sector. Por tanto, es el recurso ideal para aprender y mejorar tus aptitudes. 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shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Descartar" data-tracking-control-name="content-hub-topic-page_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> ¡Hola de nuevo! </h2> <code id="i18n_sign_in_form_show_text" style="display: none"><!--"Mostrar"--></code> <code id="i18n_sign_in_form_show_label" style="display: none"><!--"Mostrar tu contraseña de LinkedIn"--></code> <code id="i18n_sign_in_form_hide_text" style="display: none"><!--"Ocultar"--></code> <code id="i18n_sign_in_form_hide_label" style="display: none"><!--"Ocultar tu contraseña de LinkedIn"--></code> <code id="i18n_username_error_empty" style="display: none"><!--"Introduce un email o un número de teléfono"--></code> <code id="i18n_username_error_too_long" style="display: none"><!--"El email o teléfono debe tener entre 3 y 128 caracteres."--></code> <code id="i18n_username_error_too_short" style="display: none"><!--"El email o teléfono debe tener entre 3 y 128 caracteres."--></code> <code id="i18n_password_error_empty" style="display: none"><!--"Introduce una contraseña"--></code> <code id="i18n_password_error_too_short" style="display: none"><!--"La contraseña no puede tener menos de 6 caracteres."--></code> <code id="i18n_password_error_too_long" style="display: none"><!--"La contraseña no puede tener más de 400 caracteres."--></code> <!----> <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="f70f0481-6aca-4fc2-820a-3f4035731519" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_key"> Email o teléfono </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="username" id="base-sign-in-modal_session_key" name="session_key" required data-tracking-control-name="content-hub-topic-page_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_password"> Contraseña </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="current-password" id="base-sign-in-modal_session_password" name="session_password" required data-tracking-control-name="content-hub-topic-page_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Mostrar tu contraseña de LinkedIn" data-tracking-control-name="content-hub-topic-page_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Mostrar</button> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://es.linkedin.com/pulse/topics/marketing-s2461/brand-management-s12885/?lang=es" type="hidden"> <!----> </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=content-hub-topic-page_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="content-hub-topic-page_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>¿Has olvidado tu contraseña?</a> <!----> <input name="trk" value="content-hub-topic-page_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="content-hub-topic-page_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Inicia sesión </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> o </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="content-hub-topic-page_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"><!--true--></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="content-hub-topic-page_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> Al hacer clic en «Continuar» para unirte o iniciar sesión, aceptas las <a 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class="google-auth-button__placeholder google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center"></div> <!----> </div> </div> <!----> <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> ¿Estás empezando a usar LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Ftopics%2Fmarketing-s2461%2Fbrand-management-s12885%2F%3Flang%3Des&trk=content-hub-topic-page_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="content-hub-topic-page_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Únete ahora</a> </p> </div> </div> <!----> </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> o </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> ¿Estás empezando a usar LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Ftopics%2Fmarketing-s2461%2Fbrand-management-s12885%2F%3Flang%3Des&trk=content-hub-topic-page_contextual-sign-in-modal_join-link" data-tracking-control-name="content-hub-topic-page_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Únete ahora</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> Al hacer clic en «Continuar» para unirte o iniciar sesión, aceptas las <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">Condiciones de uso</a>, la <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Política de privacidad</a> y la <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Política de cookies</a> de LinkedIn. </p> </div> </div> <!----> </section> </div> </div> </div> </div> <!----> </div> <code id="disableOneTapOnInit" style="display: none"><!--false--></code> <!----> <a href="#main-content" class="skip-link btn-md btn-primary absolute z-11 -top-[100vh] focus:top-0"> Pasar al contenido principal </a> <header class="header base-detail-page__header px-mobile-container-padding bg-color-background-container global-alert-offset"> <nav class="nav pt-1.5 pb-2 flex items-center justify-between relative flex-nowrap babymamabear:py-1.5 babybear:flex-wrap " 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</div> <div class="content-hub-topic-core-rail"> <ol itemscope itemtype="http://schema.org/BreadcrumbList" class="breadcrumbs "> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"> <a itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text-low-emphasis" href="https://es.linkedin.com/pulse/topics/home/?lang=es" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-normal" itemprop="name">Todos los artículos colaborativos</span> </a> <meta itemprop="position" content="1"> </li> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] 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Comunícate de forma transparente, mantente fiel a los valores y… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/1/youre-dealing-negative-feedback-multiple-platforms-41a6e?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Estás lidiando con comentarios negativos en múltiples plataformas. ¿Cómo salvaguardas la reputación de tu marca?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQERT9g47AY6wA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740566507?e=2147483647&v=beta&t=OnwauL3UnY3py5xyJFYQ1xqsnEaLLZKxUT4w4RFlbPA"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/1/youre-dealing-negative-feedback-multiple-platforms-41a6e?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Estás lidiando con comentarios negativos en múltiples plataformas. ¿Cómo salvaguardas la reputación de tu marca?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQFXmIYqBN87Ow/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1694107692761?e=2147483647&v=beta&t=XjUq6f8v156i-GXBbrforcDV0I4Cr-Ljw5F02yVSNE8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQG4ZW4tWOTSJA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1729462105313?e=2147483647&v=beta&t=Y8gZqtdHNkGVSuVm-rdZLIWRyqN-raJO1XvlZ1WJBeA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQFbbJodOSKp5A/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1732125886772?e=2147483647&v=beta&t=4Pc_plxdKpe53UC3_ynnF8EcAWYW5E-kuh0V_YbkDFQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 3 contribuciones </span> <span class="before:middot pt-0.5"> Hace 1 hora </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Protege tu marca de los comentarios negativos con estas respuestas estratégicas. Demuéstrales a los clientes que te importan abordando las quejas y mejorando tu… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/3/your-brand-competing-saturated-market-how-can-wtsae?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Tu marca está compitiendo en un mercado saturado. ¿Cómo puedes mantener la singularidad mientras te mantienes a la moda?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHdmKNeDSoe7w/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740577579?e=2147483647&v=beta&t=XbpKmmA3RoSWchP7FDvNiqmRQmUBpSregvdFzRXHW2o"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/3/your-brand-competing-saturated-market-how-can-wtsae?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Tu marca está compitiendo en un mercado saturado. ¿Cómo puedes mantener la singularidad mientras te mantienes a la moda?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQGKm4VUDYdbVA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1724295630725?e=2147483647&v=beta&t=-wNKnfLI_njxsQyKBM6oI7bU8j8kt7O9HpxrPKIIOmw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQGAQKnIWJwsSA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1730375935123?e=2147483647&v=beta&t=_KKzqcPbSH-x6N5CEVuSgvi9FLjEwjUfqZ0hxKSk43k" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 35 contribuciones </span> <span class="before:middot pt-0.5"> Hace 1 hora </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Destaca en un mercado saturado enfatizando las cualidades únicas de tu marca y una narración atractiva. Aprenda a equilibrar la singularidad con la moda de manera… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/0/your-brand-facing-backlash-from-viral-negative-zhphe?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Tu marca se enfrenta a la reacción violenta de un tuit negativo viral. ¿Cómo va a manejar la crisis?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQE9YLhyZkrAKw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740556047?e=2147483647&v=beta&t=b6D4QBfyaGlXoaYo2TiN33YxlQR1zfYRLJjRZ54XQkc"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/0/your-brand-facing-backlash-from-viral-negative-zhphe?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Tu marca se enfrenta a la reacción violenta de un tuit negativo viral. ¿Cómo va a manejar la crisis?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQEBB8XxZaSXAg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1676127733101?e=2147483647&v=beta&t=CdDfy6pw6kCAxY1mXzbuzB6iDZQ-pjIZ9NZUnbM7uR0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQFGWVUa1LRnSg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1716361445434?e=2147483647&v=beta&t=ReWDQXzG0X-Qdul4psgSJtjiIpyAJ0TQV7nqwOjNdWY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 34 contribuciones </span> <span class="before:middot pt-0.5"> Hace 2 horas </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Cuando un tweet negativo se vuelve viral, es crucial actuar rápido. Gestiona la reputación de tu marca comprometiéndote con la transparencia y esbozando acciones… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/0/youre-struggling-engage-brand-stakeholder-how-7utie?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Está luchando por involucrar a una parte interesada de la marca. ¿Cómo puedes romper sus barreras de comunicación?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQGg8f_65HClWw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740581501?e=2147483647&v=beta&t=do31TH0MPQW8gWMx4R6WMsDuiuWETHmQ7zkUNj9BBR4"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/0/youre-struggling-engage-brand-stakeholder-how-7utie?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Está luchando por involucrar a una parte interesada de la marca. ¿Cómo puedes romper sus barreras de comunicación?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQEd7lwoTTCekA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1727983117221?e=2147483647&v=beta&t=q5_yVoC5XiwzEjKE9nfKHnGAH4-SlqHbhxMzSpdkfyI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQFB2K1rLMlaWg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1657107537548?e=2147483647&v=beta&t=c7kyH3-ZUF9U_RfC2gOLx0clUruVZAzaSCRO4v01XF8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 8 contribuciones </span> <span class="before:middot pt-0.5"> Hace 21 horas </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">¿Tiene dificultades para conectarse con una parte interesada? Rompe las barreras de comunicación entendiendo su perspectiva y ofreciendo beneficios claros. </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/0/your-brand-risk-from-false-information-spread-ghxhe?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Tu marca corre el riesgo de recibir información falsa difundida por un influencer. ¿Cómo protegerá su reputación?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQF755-M3xOVFw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740568335?e=2147483647&v=beta&t=oFCVg2_sXOda2CbiUu5p7B0uw3B4skNhFR8EEcgM-s4"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/0/your-brand-risk-from-false-information-spread-ghxhe?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Tu marca corre el riesgo de recibir información falsa difundida por un influencer. ¿Cómo protegerá su reputación?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQFbbJodOSKp5A/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1732125886772?e=2147483647&v=beta&t=4Pc_plxdKpe53UC3_ynnF8EcAWYW5E-kuh0V_YbkDFQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQFNmeEjidG_Pw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1523275795187?e=2147483647&v=beta&t=qIM6I-GD_aGY4H4zVwqL-63i7SXL7gE8QWdcVPVyHCA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQEd7lwoTTCekA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1727983117221?e=2147483647&v=beta&t=q5_yVoC5XiwzEjKE9nfKHnGAH4-SlqHbhxMzSpdkfyI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 9 contribuciones </span> <span class="before:middot pt-0.5"> Hace 12 horas </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Protege tu marca del impacto de la información falsa de los influencers. Responda de manera objetiva, interactúe con su comunidad para generar confianza y supervise… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/3/your-brands-reputation-under-fire-from-negative-hathf?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="La reputación de su marca está bajo fuego por la cobertura negativa de la prensa. ¿Cómo va a capear esta crisis?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQGpIg0U2ASNwA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740590747?e=2147483647&v=beta&t=UgEXsWTriNYETcO5Ce09oIuLpvxCdKrJugqaC4soNI8"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/3/your-brands-reputation-under-fire-from-negative-hathf?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">La reputación de su marca está bajo fuego por la cobertura negativa de la prensa. ¿Cómo va a capear esta crisis?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQHhpSjE-1uWuw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517527153235?e=2147483647&v=beta&t=pGrLl4Ct-hqxxJmKHI6_RYa7c8Wt0iS6NdnEo5346l0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQGM2y1MJhrotA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1624562136065?e=2147483647&v=beta&t=TYub6DSLfnUwckCQNX64A7XbM-ZkpFbluGMxT55TGPQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 18 contribuciones </span> <span class="before:middot pt-0.5"> Hace 2 días </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Protege y restaura la imagen de tu marca durante una crisis con estas estrategias clave. Responda de manera transparente, involucre a las partes interesadas y… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/0/your-brand-messaging-inconsistent-during-rebranding-oarpf?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="El mensaje de su marca es incoherente durante un proceso de cambio de marca. ¿Cómo se puede garantizar una transición sin problemas?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQE_F2dTWvHPeA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740562130?e=2147483647&v=beta&t=Gb66wBX3CyOU4zufhw2aGbwcfzneRQSfgVBhlTfrigQ"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/0/your-brand-messaging-inconsistent-during-rebranding-oarpf?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">El mensaje de su marca es incoherente durante un proceso de cambio de marca. ¿Cómo se puede garantizar una transición sin problemas?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQG82wZDNPpNog/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1724814432852?e=2147483647&v=beta&t=VO25vy-5N7QOkx5qwPn3BYFaXayjIl8tss_zih6b_XE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQF5zYwq4jAk_g/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1719595319874?e=2147483647&v=beta&t=7uME77iq4Rk4oa_k2IcoFcQwtkpa43Gr96kl4GjQn7A" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQEutQNhmdwpBw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1700566234989?e=2147483647&v=beta&t=_1cusUA2XJzxXQ-BhvB4FYC9im-5rgPfn3smZj3sRIM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 3 contribuciones </span> <span class="before:middot pt-0.5"> Hace 3 días </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Mantenga un mensaje de marca coherente a través de su cambio de marca con estrategias efectivas. Garantice la comprensión del equipo y adáptelo en función de los… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/3/youre-expanding-your-product-line-how-can-you-covkc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Está ampliando su línea de productos. ¿Cómo puedes alinear las nuevas ofertas con tu estrategia de marca sin problemas?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQERT9g47AY6wA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740566507?e=2147483647&v=beta&t=OnwauL3UnY3py5xyJFYQ1xqsnEaLLZKxUT4w4RFlbPA"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/3/youre-expanding-your-product-line-how-can-you-covkc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Está ampliando su línea de productos. ¿Cómo puedes alinear las nuevas ofertas con tu estrategia de marca sin problemas?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQH9wHwQjSavqw/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1516346786971?e=2147483647&v=beta&t=ytSwmm--HEcJqDuAvwwx-sWv3JxdVwGLjqWQbG9ueDg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQEx1Xq2_uh33w/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517677286073?e=2147483647&v=beta&t=8zbHF6ueCg904uenEEBcOekLI14GJXQmLH5Yt3vmKwE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHWw_Rw3Na4-w/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1686072672112?e=2147483647&v=beta&t=rIj0OliTl8HJKBapq83UcobAGPcRNM9efMct7R0LEwc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 13 contribuciones </span> <span class="before:middot pt-0.5"> Hace 4 horas </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Integra nuevos productos sin diluir tu marca. Asegúrese de que se cumplan las expectativas de los clientes y mantenga la coherencia en los mensajes y el diseño. </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/0/your-team-divided-brands-tone-voice-how-can-you-ai1he?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Su equipo está dividido en el tono y la voz de la marca. ¿Cómo se pueden unificar sus interpretaciones?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQETXYlRJjEg8w/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740560324?e=2147483647&v=beta&t=3Bck1d5Z9iNX5EwKsd4okoeDGEtqfPUKDlpxdQ17ogk"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/0/your-team-divided-brands-tone-voice-how-can-you-ai1he?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Su equipo está dividido en el tono y la voz de la marca. ¿Cómo se pueden unificar sus interpretaciones?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQF5zYwq4jAk_g/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1719595319874?e=2147483647&v=beta&t=7uME77iq4Rk4oa_k2IcoFcQwtkpa43Gr96kl4GjQn7A" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQE6gHebBpBqEg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1582129155860?e=2147483647&v=beta&t=Jbr_vlizo_2X9CarCPJENod6dQqNICSdyfx_qqeuNGw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQG6XMfiQg0Hhw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1731051568514?e=2147483647&v=beta&t=1NJCk7hZhbXfgb_Sy1zcq0yXAiDLtJpf8ouKx2m-A7s" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 3 contribuciones </span> <span class="before:middot pt-0.5"> Hace 4 días </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Alinea a tu equipo con el tono y la voz de la marca definiendo los rasgos de personalidad, analizando a los competidores y estableciendo una guía de estilo clara. </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/1/your-brand-facing-reputation-crisis-how-can-you-al4ge?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Tu marca se enfrenta a una crisis de reputación. ¿Cómo puedes defender tus valores fundamentales en medio de la confusión?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEeuwf6mS62zA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740557240?e=2147483647&v=beta&t=aEMbyoQk7qFV_J3nVQ-G7V4PojbxQa5QKXAueKzVX7U"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/1/your-brand-facing-reputation-crisis-how-can-you-al4ge?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Tu marca se enfrenta a una crisis de reputación. ¿Cómo puedes defender tus valores fundamentales en medio de la confusión?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQF5zYwq4jAk_g/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1719595319874?e=2147483647&v=beta&t=7uME77iq4Rk4oa_k2IcoFcQwtkpa43Gr96kl4GjQn7A" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQFBrbilTDBsOA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1723589952247?e=2147483647&v=beta&t=2xIADynFIzmRboVv2TLpq5CF7TgLC0O9HudEdB3bCUk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 5 contribuciones </span> <span class="before:middot pt-0.5"> Hace 2 días </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">En una crisis de marca, defiende tus valores fundamentales comunicándote de forma transparente, reforzando las políticas e interactuando con tu comunidad. Mantener… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/3/your-regional-office-straying-from-brand-guidelines-hhdpe?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Su oficina regional se está desviando de las directrices de la marca. ¿Cómo los volverás a poner en línea?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEuEi159ANCXw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740587221?e=2147483647&v=beta&t=ZtGYFP77KOoxxPTjbKtXM5lJ3kE2wmX1gYuPsse44s4"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/3/your-regional-office-straying-from-brand-guidelines-hhdpe?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Su oficina regional se está desviando de las directrices de la marca. ¿Cómo los volverás a poner en línea?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQERRRNyHbsx2g/profile-displayphoto-shrink_400_400-alternative/profile-displayphoto-shrink_400_400-alternative/0/1529296913805?e=2147483647&v=beta&t=JFeEHu_a5YxMln98xTOSAln-oey1euiIT4j8kltpa5c" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQFQcRezQ2jo1g/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517256744753?e=2147483647&v=beta&t=8FqKpgPiWacDpc8MULBTjqIvjhLb4YpDPgixuiewGrQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 115 contribuciones </span> <span class="before:middot pt-0.5"> Hace 21 horas </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">¿Su oficina regional se está desviando de las directrices de la marca? Descubra estrategias para realinear a su equipo con los valores fundamentales de la marca… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/0/your-team-divided-brands-tone-voice-how-can-you-82ecc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Su equipo está dividido en el tono y la voz de la marca. ¿Cómo se pueden unificar sus interpretaciones?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHUGHO8SeXPQw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740551890?e=2147483647&v=beta&t=w2gIm_OlFye1-fKgPr6qAmFvNXDSj-HfI8vWW6M3vvk"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/0/your-team-divided-brands-tone-voice-how-can-you-82ecc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Su equipo está dividido en el tono y la voz de la marca. ¿Cómo se pueden unificar sus interpretaciones?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQGzVhdhHWfejw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1614237501179?e=2147483647&v=beta&t=wfyznLaruK6MLmMDsrh8V56IBtOC4HlCp7pI9nboXC0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQF0VnZTrifKtw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1709569878085?e=2147483647&v=beta&t=bogC3UuFHZfNfjq6YC_s43JKnovOWkFk4y9iQY8q4D8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 23 contribuciones </span> <span class="before:middot pt-0.5"> Hace 1 hora </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">¿Te cuesta unificar a tu equipo en el tono de la marca? Alinea a tu equipo con una comprensión compartida de la voz de la marca utilizando estas estrategias. </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/1/youre-facing-negative-social-media-post-how-can-lddbe?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Te enfrentas a una publicación negativa en las redes sociales. ¿Cómo puedes transformarlo en una oportunidad de marca positiva?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQF9pJF4y2iBUg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740556726?e=2147483647&v=beta&t=YAsKJUIF3eYG0hYUBUE-G_jjhdMKPnTwb98UjRkHebM"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/1/youre-facing-negative-social-media-post-how-can-lddbe?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Te enfrentas a una publicación negativa en las redes sociales. ¿Cómo puedes transformarlo en una oportunidad de marca positiva?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQFxN3o6TA83MQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1731063229718?e=2147483647&v=beta&t=4sLYv3I3euwfzwl650WC7cdVRy7JeKFuXvxcMT5E-wc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQH6lS4U2ZVTBA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1729597999675?e=2147483647&v=beta&t=0L_b12QmFFQ2MVnmL6g7-WXJ2obFegZdlElt6zkSeYY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 14 contribuciones </span> <span class="before:middot pt-0.5"> Hace 4 días </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Convierte una publicación negativa en las redes sociales en una oportunidad de marca positiva. Responda rápidamente, ofrezca soluciones y utilice los comentarios… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/0/youre-juggling-multiple-product-lines-different-35sxc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Está haciendo malabarismos con varias líneas de productos con diferentes mensajes. ¿Cómo se garantiza la coherencia de la marca?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFuCYzLHVuQ9Q/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740586656?e=2147483647&v=beta&t=P5CPvUhKHFPPy4sR02maJOtUuit4vfS9Ws2H9kpQk1g"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/0/youre-juggling-multiple-product-lines-different-35sxc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Está haciendo malabarismos con varias líneas de productos con diferentes mensajes. ¿Cómo se garantiza la coherencia de la marca?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQFxN3o6TA83MQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1731063229718?e=2147483647&v=beta&t=4sLYv3I3euwfzwl650WC7cdVRy7JeKFuXvxcMT5E-wc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQHnCmbpjs_h2A/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1703847952458?e=2147483647&v=beta&t=nDykbrbFEnol2OthHg5FaPbSTggpULYFxPR3o4faMTM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 11 contribuciones </span> <span class="before:middot pt-0.5"> Hace 4 días </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Mantenga una voz de marca coherente en múltiples líneas de productos con estos conocimientos estratégicos. Crea armonía con una narrativa unificada y pautas claras. </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/3/youre-expanding-your-product-offerings-how-can-5tecf?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Está ampliando su oferta de productos. ¿Cómo se pueden prevenir los riesgos de dilución de la marca?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHZxgr_TX88Zw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740576458?e=2147483647&v=beta&t=Q_6fXebZPSjdCK-5dGnYceyad8MzlFPijsnM-86e_SQ"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/3/youre-expanding-your-product-offerings-how-can-5tecf?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Está ampliando su oferta de productos. ¿Cómo se pueden prevenir los riesgos de dilución de la marca?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQGM2y1MJhrotA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1624562136065?e=2147483647&v=beta&t=TYub6DSLfnUwckCQNX64A7XbM-ZkpFbluGMxT55TGPQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQH6lS4U2ZVTBA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1729597999675?e=2147483647&v=beta&t=0L_b12QmFFQ2MVnmL6g7-WXJ2obFegZdlElt6zkSeYY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 14 contribuciones </span> <span class="before:middot pt-0.5"> Hace 2 días </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Proteger su marca al tiempo que amplía la oferta de productos es esencial. Utilice estas estrategias para alinear los nuevos productos con los valores fundamentales… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/1/youre-facing-resistance-brand-messaging-changes-2m05f?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Te enfrentas a la resistencia a los cambios en los mensajes de la marca. ¿Cómo se puede superar el rechazo interno de manera efectiva?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEeuwf6mS62zA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740557240?e=2147483647&v=beta&t=aEMbyoQk7qFV_J3nVQ-G7V4PojbxQa5QKXAueKzVX7U"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/1/youre-facing-resistance-brand-messaging-changes-2m05f?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Te enfrentas a la resistencia a los cambios en los mensajes de la marca. ¿Cómo se puede superar el rechazo interno de manera efectiva?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQGM2y1MJhrotA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1624562136065?e=2147483647&v=beta&t=TYub6DSLfnUwckCQNX64A7XbM-ZkpFbluGMxT55TGPQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQH9wHwQjSavqw/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1516346786971?e=2147483647&v=beta&t=ytSwmm--HEcJqDuAvwwx-sWv3JxdVwGLjqWQbG9ueDg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQGVRGqKnN5wEQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1652642332922?e=2147483647&v=beta&t=IrK6sXO2mF8hN7Zi44DgVdKtoKxmIC7WeBouHvmIvYo" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 18 contribuciones </span> <span class="before:middot pt-0.5"> Hace 2 días </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Supere la resistencia interna a los cambios en los mensajes de la marca con un compromiso estratégico y una comunicación clara. Estos consejos te ayudarán a… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/0/heres-how-you-can-navigate-key-responsibilities-3mg5c?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="A continuación, te explicamos cómo puedes navegar por las responsabilidades clave de un gerente de marca en las primeras etapas de tu carrera." aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQERT9g47AY6wA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740566507?e=2147483647&v=beta&t=OnwauL3UnY3py5xyJFYQ1xqsnEaLLZKxUT4w4RFlbPA"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/0/heres-how-you-can-navigate-key-responsibilities-3mg5c?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">A continuación, te explicamos cómo puedes navegar por las responsabilidades clave de un gerente de marca en las primeras etapas de tu carrera.</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHejvHNru1BLw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1731257622632?e=2147483647&v=beta&t=yse__IUPPTRUtzdcUzYSv7mGTSsuIGb42FvD7M0V92U" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQHEh7eaWP9Rdw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1670054012089?e=2147483647&v=beta&t=MWZ7bJ0IRW5G2gD8xeyaGFfUxaR9Zg5vJFdmG5sLBRo" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 11 contribuciones </span> <span class="before:middot pt-0.5"> Hace 4 días </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Navegue por las primeras tareas de gestión de la marca: investigación de mercado, creación de identidad, supervisión de campañas, análisis de rendimiento, previsión… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/1/youre-focused-boosting-brand-reputation-how-do-qvq8e?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Estás enfocado en impulsar la reputación de la marca. ¿Cómo se cuantifican los beneficios financieros?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFCISXbusOghg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740567104?e=2147483647&v=beta&t=OWBgCEc9jqYE8QrAVcuqmwZrvTd-scDSU58ihCCT7yw"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/1/youre-focused-boosting-brand-reputation-how-do-qvq8e?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Estás enfocado en impulsar la reputación de la marca. ¿Cómo se cuantifican los beneficios financieros?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQHK-Eukf3iuYg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1694523800987?e=2147483647&v=beta&t=lLMWNj50ZFJdUVjBKlRbv7Ya_rBW7Y_PVnN29mdHgj8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQHEh7eaWP9Rdw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1670054012089?e=2147483647&v=beta&t=MWZ7bJ0IRW5G2gD8xeyaGFfUxaR9Zg5vJFdmG5sLBRo" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 7 contribuciones </span> <span class="before:middot pt-0.5"> Hace 5 días </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Traduzca la mejora de la reputación de la marca en ganancias financieras medibles mediante el seguimiento de los cambios en los ingresos, el análisis del valor del… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/1/your-clients-brand-positioning-changing-drastically-7lixc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="El posicionamiento de marca de tu cliente está cambiando drásticamente. ¿Cómo te aseguras de que se cumplan sus expectativas?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQF9pJF4y2iBUg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740556726?e=2147483647&v=beta&t=YAsKJUIF3eYG0hYUBUE-G_jjhdMKPnTwb98UjRkHebM"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/1/your-clients-brand-positioning-changing-drastically-7lixc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">El posicionamiento de marca de tu cliente está cambiando drásticamente. ¿Cómo te aseguras de que se cumplan sus expectativas?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQHEh7eaWP9Rdw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1670054012089?e=2147483647&v=beta&t=MWZ7bJ0IRW5G2gD8xeyaGFfUxaR9Zg5vJFdmG5sLBRo" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQFxN3o6TA83MQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1731063229718?e=2147483647&v=beta&t=4sLYv3I3euwfzwl650WC7cdVRy7JeKFuXvxcMT5E-wc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 14 contribuciones </span> <span class="before:middot pt-0.5"> Hace 5 días </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Navega por cambios significativos en el posicionamiento de la marca de tu cliente estableciendo objetivos claros, manteniendo una comunicación abierta y siendo… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/1/youre-navigating-brand-consistency-changing-corporate-myote?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Está navegando por la consistencia de la marca y cambiando los valores corporativos. ¿Cómo encontrar el equilibrio perfecto?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFCISXbusOghg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740567104?e=2147483647&v=beta&t=OWBgCEc9jqYE8QrAVcuqmwZrvTd-scDSU58ihCCT7yw"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/1/youre-navigating-brand-consistency-changing-corporate-myote?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Está navegando por la consistencia de la marca y cambiando los valores corporativos. ¿Cómo encontrar el equilibrio perfecto?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGRuHjXTpvVjA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1698427681514?e=2147483647&v=beta&t=Nn3L77ajtt_WaCCu0bMjsgsly5OOGXBCLFModJIVemA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGOEd8Lp4g4Hw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1724438021244?e=2147483647&v=beta&t=vYVaCnJSHu8nr-twKzj-sf9Ja2vOYLfJ36GZi52vLfA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQF8uWgJj20j5g/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1729510309984?e=2147483647&v=beta&t=u4Drp4hNTVx6Y7IwIxjFVDcfTpseMdDQQsBdpJitV4Y" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 5 contribuciones </span> <span class="before:middot pt-0.5"> Hace 1 semana </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Domine el equilibrio entre la coherencia de la marca y la evolución de los valores corporativos con estas estrategias clave. Asegúrese de que su marca siga siendo… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/1/youre-expanding-your-product-line-how-can-you-wdzse?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Está ampliando su línea de productos. ¿Cómo puedes alinear las nuevas ofertas con tu estrategia de marca sin problemas?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFr8Crgi2recA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740574072?e=2147483647&v=beta&t=hV84J1zx50v3Hg1KcElRzSqZ8dGp0Hjt0t_-x_guuRc"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/1/youre-expanding-your-product-line-how-can-you-wdzse?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Está ampliando su línea de productos. ¿Cómo puedes alinear las nuevas ofertas con tu estrategia de marca sin problemas?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQGBMAyHSGtTjg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1698356949138?e=2147483647&v=beta&t=B2zZI_3KEOUKPEyJzORTq0QWS_Hk_514MrVfFnw_ksg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQF8uWgJj20j5g/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1729510309984?e=2147483647&v=beta&t=u4Drp4hNTVx6Y7IwIxjFVDcfTpseMdDQQsBdpJitV4Y" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 6 contribuciones </span> <span class="before:middot pt-0.5"> Hace 5 días </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Integre a la perfección nuevos productos en su línea existente alineándolos con su estrategia de marca. La investigación, la coherencia de la marca y la coherencia… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/1/your-competitor-spreading-false-information-brand-rvbsc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Tu competidor está difundiendo información falsa sobre tu marca. ¿Cómo protegerás la reputación de tu marca?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFAuZCZUNUAcw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740568922?e=2147483647&v=beta&t=xHkQkd4YmeF3GBXgab38oq9Gi7MjnGSPKl9rIGGKlmE"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/1/your-competitor-spreading-false-information-brand-rvbsc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Tu competidor está difundiendo información falsa sobre tu marca. ¿Cómo protegerás la reputación de tu marca?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQF8uWgJj20j5g/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1729510309984?e=2147483647&v=beta&t=u4Drp4hNTVx6Y7IwIxjFVDcfTpseMdDQQsBdpJitV4Y" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQFnZxzmogQ4Vg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1599455772688?e=2147483647&v=beta&t=36x6EimYY7OBlNCu8bT_gkWaQt_B8eitKW-Zl55ucc8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 23 contribuciones </span> <span class="before:middot pt-0.5"> Hace 1 semana </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Proteja su marca de las falsas afirmaciones de la competencia con estas estrategias clave. Responda profesionalmente, interactúe con los clientes y supervise su… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/1/youre-navigating-conflicting-feedback-during-rebranding-gjsqf?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Está navegando por comentarios contradictorios durante un cambio de marca. ¿Cómo se garantiza una identidad de marca cohesiva?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFr8Crgi2recA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740574072?e=2147483647&v=beta&t=hV84J1zx50v3Hg1KcElRzSqZ8dGp0Hjt0t_-x_guuRc"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/1/youre-navigating-conflicting-feedback-during-rebranding-gjsqf?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Está navegando por comentarios contradictorios durante un cambio de marca. ¿Cómo se garantiza una identidad de marca cohesiva?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQF8uWgJj20j5g/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1729510309984?e=2147483647&v=beta&t=u4Drp4hNTVx6Y7IwIxjFVDcfTpseMdDQQsBdpJitV4Y" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHIFN1VBcZl4A/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1710013364672?e=2147483647&v=beta&t=-dmCwZFIbMy0bN2O73Z4EPkCNSZHvdigaB3D20zr_Dk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQFIqF9gy12Xhg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1603874977571?e=2147483647&v=beta&t=xLYgB6e-tlOpFtsU6-p07uPnEl4B73OLYKt1FfxeFbU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 15 contribuciones </span> <span class="before:middot pt-0.5"> Hace 1 semana </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Asegúrate de que la identidad de tu marca se mantenga cohesiva. Aprenda a navegar y equilibrar los diversos comentarios durante un proceso de cambio de marca. </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/1/youre-struggling-connect-your-brand-messaging-imthc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Está luchando por conectar los mensajes de su marca en línea y fuera de línea. ¿Cómo puede cerrar la brecha de manera efectiva?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEeuwf6mS62zA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740557240?e=2147483647&v=beta&t=aEMbyoQk7qFV_J3nVQ-G7V4PojbxQa5QKXAueKzVX7U"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/1/youre-struggling-connect-your-brand-messaging-imthc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Está luchando por conectar los mensajes de su marca en línea y fuera de línea. ¿Cómo puede cerrar la brecha de manera efectiva?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGY5qGPgcRewA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1724625749321?e=2147483647&v=beta&t=8AtEmIEwZKnJsiq24MnBgOqjTxKyoSGpD9ywWoeZw8Y" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQHqD2ZIXME-6A/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1732383296791?e=2147483647&v=beta&t=S03_i4zfKtm07qWrxQeK--S7ExvyvIP0kPCKZMg9gyM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGOEd8Lp4g4Hw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1724438021244?e=2147483647&v=beta&t=vYVaCnJSHu8nr-twKzj-sf9Ja2vOYLfJ36GZi52vLfA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 9 contribuciones </span> <span class="before:middot pt-0.5"> Hace 1 semana </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Cierra la brecha entre la presencia online y offline de tu marca. Utilice elementos visuales coherentes, mensajes unificados y promoción cruzada para mejorar el… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/1/your-team-struggling-embody-brand-values-how-can-4cuce?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Tu equipo está luchando por encarnar los valores de la marca. ¿Cómo puedes asegurarte de que todos se alineen con la marca?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQGvyWIXCqzf3Q/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740563239?e=2147483647&v=beta&t=Mw1XamD_PMUfyrGZ-Qhs7RuncH2nNFaNll1mIzDHg3s"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/1/your-team-struggling-embody-brand-values-how-can-4cuce?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Tu equipo está luchando por encarnar los valores de la marca. ¿Cómo puedes asegurarte de que todos se alineen con la marca?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" 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border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 8 contribuciones </span> <span class="before:middot pt-0.5"> Hace 2 días </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Asegúrate de que tu equipo encarna los valores de la marca con una comunicación clara, una toma de decisiones inclusiva y el reconocimiento de comportamientos… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/1/struggling-balance-brand-consistency-short-term-9enic?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="¿Te cuesta equilibrar la coherencia de la marca con los objetivos de ventas a corto plazo?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQF9pJF4y2iBUg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740556726?e=2147483647&v=beta&t=YAsKJUIF3eYG0hYUBUE-G_jjhdMKPnTwb98UjRkHebM"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/1/struggling-balance-brand-consistency-short-term-9enic?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">¿Te cuesta equilibrar la coherencia de la marca con los objetivos de ventas a corto plazo?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis 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</a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/1/your-design-marketing-teams-clash-brand-messaging-ppryc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Sus equipos de diseño y marketing chocan en el mensaje de la marca. ¿Cómo puedes alinear sus visiones de éxito?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFDgaF3uZ3xlw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740589102?e=2147483647&v=beta&t=dxSzlfh04mOpiHriGRaCUY-bQc6n7TIUAHpasf8pOA8"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/1/your-design-marketing-teams-clash-brand-messaging-ppryc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Sus equipos de diseño y marketing chocan en el mensaje de la marca. ¿Cómo puedes alinear sus visiones de éxito?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQEfjgrqL5u8PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1694346675539?e=2147483647&v=beta&t=DxnqKsOZGNVLC3nxboWFDeHGIIPxsu9czyBbjkUN2Ig" data-ghost-classes="bg-color-entity-ghost-background" 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Establecer objetivos comunes, fomentar… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/1/youre-trying-establish-credibility-new-brand-stakeholders-lu9pc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Estás tratando de establecer credibilidad con las nuevas partes interesadas de la marca. ¿Cómo puedes hacer que confíen en tu trabajo?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFnwEXWZ_uOhQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740587780?e=2147483647&v=beta&t=kouaidQWRbaH0Ae-HDafR0u4rY_q9E1Y3stNVUdfrq0"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/1/youre-trying-establish-credibility-new-brand-stakeholders-lu9pc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Estás tratando de establecer credibilidad con las nuevas partes interesadas de la marca. ¿Cómo puedes hacer que confíen en tu trabajo?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQEwoGrEPHVgJA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1682356587266?e=2147483647&v=beta&t=kjq63A4i8a7gM_5DqSh2NustKDsO2jMK-0b-ajIAp5A" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQFGWVUa1LRnSg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1716361445434?e=2147483647&v=beta&t=ReWDQXzG0X-Qdul4psgSJtjiIpyAJ0TQV7nqwOjNdWY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 8 contribuciones </span> <span class="before:middot pt-0.5"> Hace 1 semana </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Genere confianza con las nuevas partes interesadas de la marca demostrando experiencia, siendo transparente y escuchando activamente sus necesidades. 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Explore estrategias para una comunicación clara y mantener la confianza durante los cambios en la… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/3/youre-facing-global-feedback-your-brand-image-4nrvf?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Te enfrentas a una retroalimentación global sobre tu imagen de marca. ¿Cómo se manejan las diversas demandas de los clientes?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHAFDxnPrO8bw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740574761?e=2147483647&v=beta&t=dRoPL5xMIZj6qcpuRIuhwq3EWw06kn4l2tPvAOL4hSo"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/3/youre-facing-global-feedback-your-brand-image-4nrvf?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Te enfrentas a una retroalimentación global sobre tu imagen de marca. ¿Cómo se manejan las diversas demandas de los clientes?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQGM2y1MJhrotA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1624562136065?e=2147483647&v=beta&t=TYub6DSLfnUwckCQNX64A7XbM-ZkpFbluGMxT55TGPQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHDeTCc8BpvMQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1731997209503?e=2147483647&v=beta&t=CFlcgCh-VGgM1_F2obCMrhKfQBaTOYyFey0O4O0-32U" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQEg5YKKzA1XTQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1698761196713?e=2147483647&v=beta&t=KRlXcCCLLDfXvw7PwOKw6yj1RnmzhLzlVBhss8lChRk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 6 contribuciones </span> <span class="before:middot pt-0.5"> Hace 2 semanas </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Navegue por las desafiantes aguas de los comentarios de los clientes globales mientras mantiene su imagen de marca. Discuta estrategias para abordar las diversas… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/0/your-brand-message-being-misinterpreted-online-hvyrf?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="El mensaje de su marca está siendo malinterpretado en línea. ¿Cómo puedes recuperar el control y dejar las cosas claras?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQGFh0o3KRSM_A/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740584391?e=2147483647&v=beta&t=cZjrIr1WO_P4I7HOl2UpWZl7mAA8n9TcorZ_N7J6hj8"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/0/your-brand-message-being-misinterpreted-online-hvyrf?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">El mensaje de su marca está siendo malinterpretado en línea. ¿Cómo puedes recuperar el control y dejar las cosas claras?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQHU1xzC0KrDfw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1560195655062?e=2147483647&v=beta&t=HTo7pSDZeS0L8E1q4cskQiv6-4fW7fHLkP92mC3cusc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQEWozF6BsoEmw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1721768687829?e=2147483647&v=beta&t=NOiKxMNeFGu60OqrAyUh1n2u_XFVmcyxMDQTB-Dn7Uw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 29 contribuciones </span> <span class="before:middot pt-0.5"> Hace 1 día </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Corrija las interpretaciones erróneas del mensaje de su marca con estas estrategias. Actúe con rapidez, interactúe con su audiencia y perfeccione sus mensajes para… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/1/youre-struggling-connect-customers-how-can-you-pyagc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Tienes dificultades para conectar con los clientes. ¿Cómo puedes refinar el mensaje de tu marca con comentarios en tiempo real?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQGFh0o3KRSM_A/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740584391?e=2147483647&v=beta&t=cZjrIr1WO_P4I7HOl2UpWZl7mAA8n9TcorZ_N7J6hj8"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/1/youre-struggling-connect-customers-how-can-you-pyagc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Tienes dificultades para conectar con los clientes. ¿Cómo puedes refinar el mensaje de tu marca con comentarios en tiempo real?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQGM2y1MJhrotA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1624562136065?e=2147483647&v=beta&t=TYub6DSLfnUwckCQNX64A7XbM-ZkpFbluGMxT55TGPQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGLRW29uOE9XA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1728337257056?e=2147483647&v=beta&t=lxWuBiTO3YVb1u0zU5BRJh57WvhLzngYv3lE_XjMrWM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHyaTIJmputrg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1725221366983?e=2147483647&v=beta&t=vv4aI5MkHdF7fCO0SYKsqP3Fh6Hptq2eGtKUb4b-USs" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 8 contribuciones </span> <span class="before:middot pt-0.5"> Hace 2 semanas </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Mejore el mensaje de su marca buscando activamente comentarios en tiempo real de los clientes. Usa encuestas, redes sociales y herramientas de chat en vivo para… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/0/competitors-copying-your-brands-key-features-how-zt1gf?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Los competidores están copiando las características clave de su marca. ¿Cómo protegerás la identidad de tu marca?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQE_F2dTWvHPeA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740562130?e=2147483647&v=beta&t=Gb66wBX3CyOU4zufhw2aGbwcfzneRQSfgVBhlTfrigQ"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/0/competitors-copying-your-brands-key-features-how-zt1gf?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Los competidores están copiando las características clave de su marca. ¿Cómo protegerás la identidad de tu marca?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" 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-ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGHaJnb8cUkDw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1730386323439?e=2147483647&v=beta&t=ejToT9ce4nH2Zgh9y3sQyTRGPLg8S9DN2JgyYVkvEE8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 14 contribuciones </span> <span class="before:middot pt-0.5"> Hace 1 día </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Cuando los competidores imiten su marca, proteja su identidad única fortaleciendo su narrativa, innovando e interactuando con los clientes. </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/0/youre-caught-between-brand-messaging-employee-zdxpe?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Estás atrapado entre el mensaje de la marca y la moral de los empleados. ¿Cómo encontrar un equilibrio que satisfaga a ambos?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHiBB-dGVHfOg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740565439?e=2147483647&v=beta&t=p17UEutBN8QoTHndnaWi4Uqsf0yx2eVg1pgjh8xXMCM"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/0/youre-caught-between-brand-messaging-employee-zdxpe?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Estás atrapado entre el mensaje de la marca y la moral de los empleados. ¿Cómo encontrar un equilibrio que satisfaga a ambos?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQHpzD0hX9bPxg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1640192362845?e=2147483647&v=beta&t=CXf6NlKNlaCOGDEIeGlG4fGk0a6qAlm-HLj-iJOC2LY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQFX1k7jBEw09Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1651587622707?e=2147483647&v=beta&t=AHlLV_-vyUsYrO1VZCVSY-QKUtfaE8Boet6gU314kwk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 132 contribuciones </span> <span class="before:middot pt-0.5"> Hace 1 día </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Logre la armonía entre los mensajes de marca de su empresa y la moral de los empleados con estas estrategias clave. Encuentra el punto óptimo con la alineación, el… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/0/youre-facing-internal-resistance-new-brand-strategies-lej4f?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Te enfrentas a una resistencia interna con las nuevas estrategias de marca. ¿Cómo puedes superar los obstáculos?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEiMVaIn915tw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740550024?e=2147483647&v=beta&t=MznSaZSWF6rrhpov4kumoXFG1Fo19jEsKXGgLatgL_w"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/0/youre-facing-internal-resistance-new-brand-strategies-lej4f?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Te enfrentas a una resistencia interna con las nuevas estrategias de marca. ¿Cómo puedes superar los obstáculos?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" 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data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHPaK7UPHFEtw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1728204864162?e=2147483647&v=beta&t=S754AWOSzoEcfoGFwAXWyLXsfyXgV2q293E54c7G7_w" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 4 contribuciones </span> <span class="before:middot pt-0.5"> Hace 3 semanas </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Superar la resistencia interna a las nuevas estrategias de marca requiere una escucha activa, una comunicación clara de los beneficios y la creación de soluciones… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/0/your-brand-under-fire-from-key-stakeholder-how-soz1f?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Su marca está bajo el fuego de una parte interesada clave. ¿Cómo navega la crisis y protege su reputación?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHZxgr_TX88Zw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740576458?e=2147483647&v=beta&t=Q_6fXebZPSjdCK-5dGnYceyad8MzlFPijsnM-86e_SQ"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/0/your-brand-under-fire-from-key-stakeholder-how-soz1f?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Su marca está bajo el fuego de una parte interesada clave. ¿Cómo navega la crisis y protege su reputación?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQGyZRGChktMyQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1727658592085?e=2147483647&v=beta&t=rL-oecMPmjvyEdjrHPlM9nDVUGOPwE0YwrNmWJZnpvE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" 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semanas </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Cuando las partes interesadas desafíen su marca, proteja su reputación abordando las inquietudes, evaluando el impacto y tomando medidas correctivas. </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/0/youre-facing-demanding-key-brand-stakeholders-zenqf?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Se enfrenta a partes interesadas clave de la marca exigentes. ¿Cómo gestionas sus expectativas de forma eficaz?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQGBnGTzF3RQaA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740583585?e=2147483647&v=beta&t=4kri5oGwbULoD_KhUcdWjqWA5mLM2PyZZlZK9P7U7PQ"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/0/youre-facing-demanding-key-brand-stakeholders-zenqf?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Se enfrenta a partes interesadas clave de la marca exigentes. ¿Cómo gestionas sus expectativas de forma eficaz?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQHDA_us4WfooA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1665675904221?e=2147483647&v=beta&t=kX-LqVyMT7P48GIknn7VGcrla2zztp-1dQ5am0os4DQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQGNztcbrZP5Yw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1559217216537?e=2147483647&v=beta&t=ngJQr7NFGjE1ULDB4zx9BlJBgA3y_0zOE8MrsOL-nes" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 100 contribuciones </span> <span class="before:middot pt-0.5"> Hace 5 días </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Gestione eficazmente a las partes interesadas exigentes de la marca alineándose con los objetivos, proporcionando actualizaciones y siendo sincero sobre los… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/1/your-brand-image-being-challenged-external-partners-dsilc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Su imagen de marca está siendo desafiada por socios externos. ¿Cómo navegará esta retroalimentación de manera efectiva?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQH9PCLkdsJ0vQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740578273?e=2147483647&v=beta&t=albH6MlWuOEMHDzO_OD65sEr5gTsjZWnpbeHzXOqBKk"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/1/your-brand-image-being-challenged-external-partners-dsilc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Su imagen de marca está siendo desafiada por socios externos. ¿Cómo navegará esta retroalimentación de manera efectiva?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQHf-aSewIGhJw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1705064208037?e=2147483647&v=beta&t=WjKTGWcwoDhHAWBx_HMKWWvjPT52PrTk5TB-7rULB3E" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQEXGdLXzNxFfQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1718241228881?e=2147483647&v=beta&t=2kONcwT_RWTlK6ABG6Wa40wUeWfWjDVE1DIwEFqafy8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQGM2y1MJhrotA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1624562136065?e=2147483647&v=beta&t=TYub6DSLfnUwckCQNX64A7XbM-ZkpFbluGMxT55TGPQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 5 contribuciones </span> <span class="before:middot pt-0.5"> Hace 1 semana </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Responda con gracia a los comentarios desafiantes de los socios externos. Utilízalo como una oportunidad para reforzar los valores y la visión de tu marca. </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/0/youre-aiming-inclusivity-your-marketing-campaigns-bctwc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Tu objetivo es la inclusión en tus campañas de marketing. ¿Cómo se puede mantener la integridad de la identidad de marca?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHQXOViWyoUmw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740558388?e=2147483647&v=beta&t=3Lu5w5S2TUofVMEFrcqpXHKaUGqlJ6HtmIEAqZie3Ls"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/0/youre-aiming-inclusivity-your-marketing-campaigns-bctwc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Tu objetivo es la inclusión en tus campañas de marketing. ¿Cómo se puede mantener la integridad de la identidad de marca?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQGM2y1MJhrotA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1624562136065?e=2147483647&v=beta&t=TYub6DSLfnUwckCQNX64A7XbM-ZkpFbluGMxT55TGPQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQEqLKQ62pk84Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1673693652428?e=2147483647&v=beta&t=gcZmzBw3TOnhQbmtkwrfYrC7dyziprN6Lkv7OgHxrmo" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 5 contribuciones </span> <span class="before:middot pt-0.5"> Hace 2 semanas </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Mantén la voz única de tu marca mientras elaboras campañas de marketing inclusivas. Involucre a diversos grupos y capacite a su equipo para la autenticidad. </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/0/team-members-actions-threaten-your-brands-reputation-ctw7e?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Las acciones de un miembro del equipo amenazan la reputación de tu marca. ¿Cómo protegerá y reconstruirá la confianza?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQGKJfQW0iuiaw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740552525?e=2147483647&v=beta&t=Ir-9A3abcXZ-uKjOIKdapPefCS9Auevj27aLzgyIgvk"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/0/team-members-actions-threaten-your-brands-reputation-ctw7e?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Las acciones de un miembro del equipo amenazan la reputación de tu marca. ¿Cómo protegerá y reconstruirá la confianza?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGGOx5UllJHDQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1682200789592?e=2147483647&v=beta&t=6Hl-GLOYaplEn9VI_c9-eZsUanlgB-Dq58gt8yfrlTY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQEtYfrYZc9Mdw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1722963958815?e=2147483647&v=beta&t=UGPLcILely5Mvp42lQuANVy8KTkR8CwWeArL_W0IJ8k" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHeDUURpkkSrQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1728812815002?e=2147483647&v=beta&t=w7Q1AKTRScG8LJ7lHH64fIOtzsa_dDKKaUKKVSTE0Rw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 6 contribuciones </span> <span class="before:middot pt-0.5"> Hace 3 semanas </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Cuando la reputación de tu marca se ve afectada, es crucial actuar con rapidez. Aprenda a reconstruir la confianza con transparencia, compromiso y medidas… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/3/your-brand-falling-behind-market-how-can-you-revamp-b5v5e?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Tu marca se está quedando atrás en el mercado. ¿Cómo puedes renovar tus estrategias para superar a la competencia?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQERT9g47AY6wA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740566507?e=2147483647&v=beta&t=OnwauL3UnY3py5xyJFYQ1xqsnEaLLZKxUT4w4RFlbPA"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/3/your-brand-falling-behind-market-how-can-you-revamp-b5v5e?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Tu marca se está quedando atrás en el mercado. ¿Cómo puedes renovar tus estrategias para superar a la competencia?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQGcCvtKl3A-Wg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1584502541442?e=2147483647&v=beta&t=a7BlBrNEaYI8WMhM8giqK6HKD3CLS2lNuN0V-RU2Uks" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQGBMAyHSGtTjg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1698356949138?e=2147483647&v=beta&t=B2zZI_3KEOUKPEyJzORTq0QWS_Hk_514MrVfFnw_ksg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQGVRGqKnN5wEQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1652642332922?e=2147483647&v=beta&t=IrK6sXO2mF8hN7Zi44DgVdKtoKxmIC7WeBouHvmIvYo" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 123 contribuciones </span> <span class="before:middot pt-0.5"> Hace 9 horas </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Eleve su marca por encima de la competencia con un análisis de público específico, ofertas innovadoras y una mayor participación en las redes sociales. Destaca en… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/3/youre-navigating-inclusivity-your-marketing-strategy-kow9c?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Estás navegando por la inclusión en tu estrategia de marketing. ¿Cómo mantienes el carácter distintivo de tu marca?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEYv9lbK7b0vw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740570678?e=2147483647&v=beta&t=BDJolPK81hQJNZ4F3xWfoymKnOwM4PaULP1Psidcwxw"> <div class="ml-1"> <a href="https://es.linkedin.com/advice/3/youre-navigating-inclusivity-your-marketing-strategy-kow9c?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="min-w-0 !no-underline babybear:w-full"> <h2 class="mb-1 overflow-hidden break-words font-sans text-lg font-[500] babybear:text-md">Estás navegando por la inclusión en tu estrategia de marketing. ¿Cómo mantienes el carácter distintivo de tu marca?</h2> <div class="content-hub-contribution mb-1 mt-0.5 flex flex-row flex-wrap font-sans text-xs !font-[400] text-color-text-low-emphasis !no-underline babybear:text-[10px]"> <div class="face-pile flex !no-underline flex-shrink-0"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-3 h-3 face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHeDUURpkkSrQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1728812815002?e=2147483647&v=beta&t=w7Q1AKTRScG8LJ7lHH64fIOtzsa_dDKKaUKKVSTE0Rw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 12 contribuciones </span> <span class="before:middot pt-0.5"> Hace 3 semanas </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Asegúrate de que tu estrategia de marketing sea inclusiva y distintiva. Atraiga a diversas audiencias sin comprometer la identidad de su marca al comprender sus… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/3/youre-juggling-short-term-sales-goals-long-term-ef3jc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Está haciendo malabarismos con los objetivos de ventas a corto plazo y la reputación de la marca a largo plazo. ¿Cómo se logra el equilibrio adecuado?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEidKXWE0HiYQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740553717?e=2147483647&v=beta&t=n6btoXA_rWA81LtLC5XuZ6ku_bHN9c4n15OcA4ilySs"> <div class="ml-1"> <a 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data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQH8idoj0-DcSQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1727444754962?e=2147483647&v=beta&t=Gdv_Q0fyqxfUG8N4QKhntyxkMjeyGG3Df75dFh4e7HQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-3 h-3 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-1.5 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <!----> </div> <span class="pr-0.5 pt-0.5"> 121 contribuciones </span> <span class="before:middot pt-0.5"> Hace 1 día </span> </div> <p class="content-description mt-0.5 break-words font-sans text-sm font-normal babybear:text-xs">Logre el equilibrio perfecto entre lograr los objetivos de ventas a corto plazo y mantener la reputación de la marca a largo plazo con estos conocimientos… </p> </a> <!----> </div> </div> </a> <a href="https://es.linkedin.com/advice/3/youre-struggling-align-your-brand-message-online-jfrvc?lang=es" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="content-hub-entities !no-underline"> <div class="content-hub-entity-card-redesign mt-3 mb-4 flex flex-row"> <img alt="Está luchando por alinear el mensaje de su marca en línea y fuera de línea. ¿Cómo puede cerrar la brecha de manera efectiva?" aria-hidden="true" class="mr-1.5 h-full w-2 object-cover babybear:w-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHZxgr_TX88Zw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674740576458?e=2147483647&v=beta&t=Q_6fXebZPSjdCK-5dGnYceyad8MzlFPijsnM-86e_SQ"> <div class="ml-1"> <a 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<a class="pill mb-1.5 !min-h-[36px] w-fit rounded-full hover:no-underline" href="https://es.linkedin.com/pulse/topics/marketing-s2461/retail-marketing-s43724/?lang=es" data-tracking-control-name="content-hub-topic-page-Marketing de ventas minoristas" data-tracking-will-navigate>Marketing de ventas minoristas</a> <a class="pill mb-1.5 !min-h-[36px] w-fit rounded-full hover:no-underline" href="https://es.linkedin.com/pulse/topics/marketing-s2461/event-planning-s482/?lang=es" data-tracking-control-name="content-hub-topic-page-Planificación de eventos" data-tracking-will-navigate>Planificación de eventos</a> <a class="pill mb-1.5 !min-h-[36px] w-fit rounded-full hover:no-underline" href="https://es.linkedin.com/pulse/topics/marketing-s2461/market-research-s786/?lang=es" data-tracking-control-name="content-hub-topic-page-Investigación de mercado" data-tracking-will-navigate>Investigación de mercado</a> <a class="pill mb-1.5 !min-h-[36px] w-fit rounded-full hover:no-underline" 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px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-en_US" data-locale="en_US" role="menuitem" lang="en_US"> English (inglés) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Español (Spanish) seleccionado" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link--selected" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES"> <strong>Español (Spanish)</strong> </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="لاررل (persa)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> لاررل (persa) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Suomi (finlandés)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fi_FI" data-locale="fi_FI" role="menuitem" lang="fi_FI"> Suomi (finlandés) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Français (francés)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fr_FR" data-locale="fr_FR" role="menuitem" lang="fr_FR"> Français (francés) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="हिंदी (hindi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hi_IN" data-locale="hi_IN" role="menuitem" lang="hi_IN"> हिंदी (hindi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Magyar (húngaro)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (húngaro) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Bahasa Indonesia (indonesio)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (indonesio) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Italiano (italiano)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (italiano) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="עברית (hebreo)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (hebreo) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="日本語 (japonés)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (japonés) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="한국어 (coreano)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (coreano) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="मराठी (marati)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (marati) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Bahasa Malaysia (malayo)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (malayo) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Nederlands (neerlandés)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (neerlandés) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Norsk (noruego)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (noruego) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ਪੰਜਾਬੀ (punyabí)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (punyabí) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Polski (polaco)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (polaco) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Português (portugués)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (portugués) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Română (rumano)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (rumano) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Русский (ruso)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (ruso) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Svenska (sueco)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (sueco) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="తెలుగు (telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (telugu) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ภาษาไทย (tailandés)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (tailandés) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Tagalog (tagalo)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (tagalo) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Türkçe (turco)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (turco) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Українська (ucraniano)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (ucraniano) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Tiếng Việt (vietnamita)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (vietnamita) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="简体中文 (chino simplificado)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (chino simplificado) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="正體中文 (chino tradicional)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (chino tradicional) </button> </li> <!----> </ul> <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" data-tracking-control-name="footer-lang-dropdown_trigger"> <span class="language-selector__label-text mr-0.5 break-words"> Idioma </span> <icon class="language-selector__label-chevron w-2 h-2 absolute top-0 right-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </div> </li> </ul> <!----> </footer> <script 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