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class="firstHeading mw-first-heading"><span class="mw-page-title-main">Jejemon</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. 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.references .IPA-label-small,.mw-parser-output .infobox .IPA-label-small,.mw-parser-output .navbox .IPA-label-small{font-size:100%}</style><span class="IPA-label IPA-label-small">Tagalog pronunciation:</span> <span class="IPA nowrap" lang="tl-Latn-fonipa"><a href="/wiki/Help:IPA/Tagalog" title="Help:IPA/Tagalog">[ˈdʒɛdʒɛmɔ̝n]</a></span>) was a <a href="/wiki/Popular_culture" title="Popular culture">popular culture</a> phenomenon in the <a href="/wiki/Philippines" title="Philippines">Philippines</a>.<sup id="cite_ref-CNET_1-0" class="reference"><a href="#cite_note-CNET-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> The <i><a href="/wiki/Philippine_Daily_Inquirer" title="Philippine Daily Inquirer">Philippine Daily Inquirer</a></i> describes Jejemons as a "new breed of <a href="/wiki/Hipster_(contemporary_subculture)" title="Hipster (contemporary subculture)">hipster</a> who have developed not only their own language and written text but also their own subculture and fashion."<sup id="cite_ref-MB_1_2-0" class="reference"><a href="#cite_note-MB_1-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-PDI_3-0" class="reference"><a href="#cite_note-PDI-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Origins">Origins</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Jejemon&action=edit&section=1" title="Edit section: Origins"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>This style of shorthand typing arose through the <a href="/wiki/Short_messaging_service" class="mw-redirect" title="Short messaging service">short messaging service</a>, in which each text message sent by a cellphone is limited to 160 characters, evident in popular phone models in the early 2000s such as the <a href="/wiki/Nokia_5110" title="Nokia 5110">Nokia 5110</a>.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> As a result, an "<a href="/wiki/SMS_language" title="SMS language">SMS language</a>" developed in which words were shortened in order to fit the 160-character limit. However, some jejemons are not really "conserving" characters; instead, they are lengthening their message.<sup id="cite_ref-MB_1_2-1" class="reference"><a href="#cite_note-MB_1-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> On April 14, 2010, on a Filipino <a href="/wiki/Tumblr" title="Tumblr">Tumblr</a> page, a post about <a href="/wiki/2010_Philippine_presidential_election" title="2010 Philippine presidential election">vice presidential candidate</a> <a href="/wiki/Jejomar_Binay" title="Jejomar Binay">Jejomar Binay</a> indicated that Binay was the Jejemon's preferred vice presidential candidate, complete with a fake poster with him called "Makki Autors". Later the use of word <i>jejemon</i> to refer to such people made rounds in various Filipino <a href="/wiki/Internet_message_board" class="mw-redirect" title="Internet message board">internet message boards</a>.<sup id="cite_ref-MB_1_2-2" class="reference"><a href="#cite_note-MB_1-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>The word <i>Jejemon</i> is a <a href="/wiki/Portmanteau" class="mw-redirect" title="Portmanteau">portmanteau</a> of the Japanese animated series <a href="/wiki/Pok%C3%A9mon" title="Pokémon">Pokémon</a> and <i>jeje</i> as an expression of laughter. </p><p>Such short-handed language is not limited to Filipinos: <a href="/wiki/Thai_people" title="Thai people">Thais</a> use "5555" to denote "hahahaha," since <a href="/wiki/Thai_numerals#Zero_to_nine" title="Thai numerals">the number 5</a> in <a href="/wiki/Thai_language" title="Thai language">Thai language</a> is pronounced as "ha."<sup id="cite_ref-PDI_3-1" class="reference"><a href="#cite_note-PDI-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Demographics">Demographics</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Jejemon&action=edit&section=2" title="Edit section: Demographics"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The Jejemons are said to be the new <i>yoyoyo~</i>, a term used for Filipinos of the lower income class.<sup id="cite_ref-CNET_1-1" class="reference"><a href="#cite_note-CNET-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-PDI_3-2" class="reference"><a href="#cite_note-PDI-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> The parameters of being classified as a Jejemon are still unclear, and how the different "levels" of "Jejemonism" are reached,<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> although there are named levels such as "mild," "moderate" and "severe" or "terminal."<sup id="cite_ref-24_Oras_6-0" class="reference"><a href="#cite_note-24_Oras-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Language">Language</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Jejemon&action=edit&section=3" title="Edit section: Language"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The <a href="/wiki/Sociolect" title="Sociolect">sociolect</a> of the Jejemons, called <i>Jejenese</i>, is derived from English, <a href="/wiki/Filipino_language" title="Filipino language">Filipino</a> and their <a href="/wiki/Code-switching" title="Code-switching">code-switched variant</a>, <a href="/wiki/Taglish" title="Taglish">Taglish</a>. It has its own, albeit unofficial, orthography, known as <i>Jejebet</i>, which uses the Filipino variant of the <a href="/wiki/Roman_alphabet" class="mw-redirect" title="Roman alphabet">Roman alphabet</a>, <a href="/wiki/Arabic_numerals" title="Arabic numerals">Arabic numerals</a> and other special characters. Words are created by rearranging letters in a word, <a href="/wiki/CamelCase" class="mw-redirect" title="CamelCase">alternating capitalization</a>, over-usage of the letters H, X or Z.<sup id="cite_ref-PDI_3-3" class="reference"><a href="#cite_note-PDI-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Superfluous as well as the presence of <a href="/wiki/Silent_letter" title="Silent letter">silent letters</a> characterize its spelling convention. It has similarities with <a href="/wiki/Leet" title="Leet">Leetspeak</a>, primarily the alphanumeric nature of its writing. </p> <div class="mw-heading mw-heading2"><h2 id="Reaction">Reaction</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Jejemon&action=edit&section=4" title="Edit section: Reaction"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Several Facebook fan pages were created both in support and against the group. Celebrities such as <a href="/wiki/Alessandra_de_Rossi" class="mw-redirect" title="Alessandra de Rossi">Alessandra de Rossi</a>, <a href="/wiki/Ces_Drilon" title="Ces Drilon">Ces Drilon</a>, and <a href="/wiki/Lourd_de_Veyra" title="Lourd de Veyra">Lourd de Veyra</a> have condemned the wholesale ridicule of the subculture.<sup id="cite_ref-MB_1_2-3" class="reference"><a href="#cite_note-MB_1-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-wordofthelourd_7-0" class="reference"><a href="#cite_note-wordofthelourd-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> Due to the sudden existence of jejemons, 'Jejebusters' were created, a group of <a href="/wiki/Linguistic_prescription" title="Linguistic prescription">internet grammar vigilantes</a>, typically Filipinos, dedicating their internet lives towards the eradication of jejetyping and jejemon existence. </p><p><a href="/wiki/YouTube" title="YouTube">YouTube</a> videos were also uploaded parodying the Jejemons, connecting them to the <a href="/wiki/2010_Philippine_general_election" title="2010 Philippine general election">2010 election campaign</a>. Edited television advertisements of <a href="/wiki/Nacionalista_Party" title="Nacionalista Party">Nacionalista Party</a> proclaiming their disdain, and an <a href="/wiki/Photo_manipulation" class="mw-redirect" title="Photo manipulation">edited</a> photograph of <a href="/wiki/Gilberto_Teodoro" class="mw-redirect" title="Gilberto Teodoro">Gilberto Teodoro</a> with him holding a sign saying that the Jejemons should be "brought back to elementary school" went viral.<sup id="cite_ref-ABS_8-0" class="reference"><a href="#cite_note-ABS-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> In 2010, the Filipino <a href="/wiki/GMA_Network" title="GMA Network">GMA Network</a> broadcast the situational comedy <i><a href="/wiki/JejeMom" title="JejeMom">JejeMom</a></i>, headlined by <a href="/wiki/Eugene_Domingo" title="Eugene Domingo">Eugene Domingo</a>. In the same year, the late comedian <a href="/wiki/Dolphy" title="Dolphy">Dolphy</a> starred and produced the film <i>Father Jejemon</i>. </p><p>As part of the pre-school year clean-up of schools for the upcoming 2010–11 school year, the <a href="/wiki/Department_of_Education_(Philippines)" title="Department of Education (Philippines)">Department of Education</a> (DepEd) strongly discourages students from using Jejemon spelling and grammar, especially in text messaging. Communicating with others using Jejemon "language" is said to cause deterioration of young Filipino students’ language skills.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Decline_and_a_change_of_definition">Decline and a change of definition</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Jejemon&action=edit&section=5" title="Edit section: Decline and a change of definition"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>From early 2013 onwards, with the rise of <a href="/wiki/Smartphone" title="Smartphone">smartphones</a> which began to overtake <a href="/wiki/Feature_phone" title="Feature phone">feature phones</a> in terms of sales in the country, the phenomenon seems to have made a gradual decline in mainstream popularity. Some social media accounts use such spellings to this date, but most of them are used for sarcasm. The term "jejemon" would gradually shift definition to a <a href="/wiki/Pejorative" title="Pejorative">pejorative</a> term to describe a stereotype of poorly educated young people wearing <a href="/wiki/Hip_hop_fashion" title="Hip hop fashion">hip-hop clothing</a>, roughly similar to the British slang term <a href="/wiki/Chav" title="Chav">chav</a> for sportswear. <span class="citation-needed-content" style="padding-left:0.1em; padding-right:0.1em; color:var(--color-subtle, #54595d); border:1px solid var(--border-color-subtle, #c8ccd1);">in 2017, the Jejemon are also called "hypebeasts" and are recognizable for wearing counterfeit skateboarding or car culture-related brands.</span><sup class="noprint Inline-Template Template-Fact" style="margin-left:0.1em; white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (February 2021)">citation needed</span></a></i>]</sup> and also as in 2020s Jejemon are also called "genggeng" and they also spotted by wearing black shirts, brown pants or joggers and any gangsta hiphop theme clothing </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Jejemon&action=edit&section=6" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Studly_caps" class="mw-redirect" title="Studly caps">Studly caps</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Jejemon&action=edit&section=7" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width" style="column-width: 40em;"> <ol class="references"> <li id="cite_note-CNET-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-CNET_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-CNET_1-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFNacino2010" class="citation web cs1">Nacino, Joseph (April 26, 2010). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20120828171747/http://asia.cnet.com/blogs/jejemon-in-the-philippines-62116449.htm">"Jejemon in the Philippines"</a>. <i><a href="/wiki/CNET" title="CNET">CNET</a> Asia</i>. 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