Publisher Direct Advertising: Custom Direct Buy Advertising Solutions

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564w, https://liftoff.io/wp-content/uploads/2024/10/Cortex-1200x627-1-375x196.png 375w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </div> <h6 class="featured-label">FEATURED</h6> <a class="featured-title" href="https://liftoff.io/blog/cortex-ml-patform-announcement/" target="_self">Introducing Cortex, Liftoff’s Next-Generation ML Platform</a> </div> </div> </div> </div> </li> <li class="lf-nav-dropdown"> <button class="dropdown-toggle" aria-expanded="false">Mobile Heroes</button> <div class="lf-dropdown-content"> <div class="lf-container"> <div class="lf-row"> <div class="lf-col-sm-3"> <p class="section-description">Connecting Mobile Heroes around the world.</p> <div class="wp-block-button is-style-arrow-link has-ebony-color"> <a class="wp-block-button__link lf-view-more-link-button" href="https://liftoff.io/mobile-heroes/" target="_self"> Explore More </a> </div> </div> <div class="with-featured type-link section-items"> <ul role="menu" class="section-items-list type-link"> <li 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Mobile Heroes</a></li> </ul> </div> <div class="lf-col-md-3 featured"> <div class="featured-image"> <a href="https://liftoff.io/mobile-heroes/hero/ravid-sela/" target="_self"> <img width="1024" height="535" src="https://liftoff.io/wp-content/uploads/2024/10/Ravid-Sela-Profile-Banner-1200x627-1-1024x535.png" class="attachment-large size-large" alt="Ravid Sela Playstudios" decoding="async" srcset="https://liftoff.io/wp-content/uploads/2024/10/Ravid-Sela-Profile-Banner-1200x627-1-1024x535.png 1024w, https://liftoff.io/wp-content/uploads/2024/10/Ravid-Sela-Profile-Banner-1200x627-1-300x157.png 300w, https://liftoff.io/wp-content/uploads/2024/10/Ravid-Sela-Profile-Banner-1200x627-1-1536x803.png 1536w, https://liftoff.io/wp-content/uploads/2024/10/Ravid-Sela-Profile-Banner-1200x627-1-2048x1070.png 2048w, https://liftoff.io/wp-content/uploads/2024/10/Ravid-Sela-Profile-Banner-1200x627-1-72x38.png 72w, https://liftoff.io/wp-content/uploads/2024/10/Ravid-Sela-Profile-Banner-1200x627-1-900x470.png 900w, https://liftoff.io/wp-content/uploads/2024/10/Ravid-Sela-Profile-Banner-1200x627-1-1128x589.png 1128w, https://liftoff.io/wp-content/uploads/2024/10/Ravid-Sela-Profile-Banner-1200x627-1-564x295.png 564w, https://liftoff.io/wp-content/uploads/2024/10/Ravid-Sela-Profile-Banner-1200x627-1-375x196.png 375w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </div> <h6 class="featured-label">FEATURED</h6> <a class="featured-title" href="https://liftoff.io/mobile-heroes/hero/ravid-sela/" target="_self">Meet Ravid Sela From Playstudios</a> </div> </div> </div> </div> </li> </ul> <div class="icons-nav"> <div class="lf-nav-dropdown icon-dropdown"> <button aria-expanded="false" class="icon search-icon dropdown-toggle" aria-label="open search button" name="open-search-button"></button> <div class="lf-dropdown-content search-content"> <div class="lf-container"> <div class="lf-row"> <div 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class="lf-block--image-scene__foreground-container"> <img loading="lazy" decoding="async" width="1024" height="1024" src="https://liftoff.io/wp-content/uploads/2024/06/direct-features-direct-advertising-access-1.svg" class="lf-block--image-scene__foreground" alt="Direct features direct advertising access 1" /> </div> </figure> </div> </div> <div class="lf-block__split--text-area"> <div class="acf-innerblocks-container"> <h2 class="wp-block-heading is-style-title-xs has-zinc-color has-text-color">High-Quality Audiences</h2> <h2 class="wp-block-heading is-style-title-md has-slate-color has-text-color">Direct Access to Premium Publisher Apps</h2> <p class="is-style-body-md has-zinc-color has-text-color">Unlock exclusive access to over 150k high-quality publisher apps and put your ads in front of engaged, high-value users for optimal performance.</p> </div> </div> </div> </section> </div> </div> <div class="lf-block--split-group-item" id="" data-section-name="" data-section-icon=""> <div class="acf-innerblocks-container"> <section class="lf-block--split is-style-image-right has-background has-white-background-color has-text-color has-ebony-color"> <div class="acf-innerblocks-container"> <div class="lf-block__split--graphic-area"> <div class="acf-innerblocks-container"> <figure id="image-scene-block_3cc38df2a19b4b9f6a0f7bc64e696bc4" class="lf-block--image-scene" data-has-background="false" data-has-foreground="true" data-has-foreground-stroke="false" data-foreground-margin="none" data-foreground-rounded-corners="off" data-vertical-fill="never"> <div class="lf-block--image-scene__foreground-container"> <img loading="lazy" decoding="async" width="1024" height="1024" src="https://liftoff.io/wp-content/uploads/2024/06/direct-features-direct-advertising-access-2-v2.svg" class="lf-block--image-scene__foreground" alt="Direct features direct advertising access 2 v2" /> </div> </figure> </div> </div> <div class="lf-block__split--text-area"> <div class="acf-innerblocks-container"> <h2 class="wp-block-heading is-style-title-xs has-zinc-color has-text-color">High-Quality Audiences</h2> <h2 class="wp-block-heading is-style-title-md has-slate-color has-text-color">Tailored Targeting for Precise Reach</h2> <p class="is-style-body-md has-zinc-color has-text-color">Granular audience segmentation and proprietary data are utilized to reach the right users at the right time, ensuring ads are shown to audiences most likely to convert.</p> </div> </div> </div> </section> </div> </div> </div> </div> </div> </div> <div class="lf-block--page-section" id="flexible-budgeting" data-section-name="Flexible Budgeting" data-section-icon=""> <div class="acf-innerblocks-container"> <section id="section-text-block_4d0552648e7d5b0cd5f49a0dc78a4e66" class="lf-block__section-text lf-has-scroll-cta has-bone-background-color"> <div class="acf-innerblocks-container"> <h2 class="wp-block-heading is-style-title-lg has-slate-color has-text-color">Flexible Budgeting</h2> <p class="is-style-body-lg has-zinc-color has-text-color">Automatically optimize budgets based on real-time results.<br><br>Responsive changes allow you to seamlessly scale your campaigns while maximizing returns.</p> </div> <div class="lf-button-container"> <button class="lf-section-text-cta lf-scroll-cta" aria-label="Next section"/> </div> </section> <div class="lf-block--split-group alignfull" data-mobile-accordion="false" data-show-subnav="true" data-show-skip="false" data-transition="crossfade"> <div class="lf-block--split-group-content "> <div class="lf-block--split-group-item" id="" data-section-name="" data-section-icon=""> <div class="acf-innerblocks-container"> <section class="lf-block--split is-style-image-right has-background has-white-background-color has-text-color has-ebony-color"> <div class="acf-innerblocks-container"> <div class="lf-block__split--graphic-area"> <div class="acf-innerblocks-container"> <figure id="image-scene-block_35eb22064922e913ff0bc53f92d4150f" class="lf-block--image-scene" data-has-background="false" data-has-foreground="true" data-has-foreground-stroke="false" data-foreground-margin="none" data-foreground-rounded-corners="off" data-vertical-fill="never"> <div class="lf-block--image-scene__foreground-container"> <img loading="lazy" decoding="async" width="1024" height="1024" src="https://liftoff.io/wp-content/uploads/2024/06/direct-features-advertising-autonomy-1.svg" class="lf-block--image-scene__foreground" alt="Direct features advertising autonomy 1" /> </div> </figure> </div> </div> <div class="lf-block__split--text-area"> <div class="acf-innerblocks-container"> <h2 class="wp-block-heading is-style-title-xs has-zinc-color has-text-color">Flexible Budgeting</h2> <h2 class="wp-block-heading is-style-title-md has-slate-color has-text-color">Performance-Driven Budget Allocation</h2> <p class="is-style-body-md has-zinc-color has-text-color">Our flexible budget model, powered by Cortex, dynamically adapts based on predicted performance, optimizing ad spend in real-time to deliver superior results.</p> </div> </div> </div> </section> </div> </div> <div class="lf-block--split-group-item" id="" data-section-name="" data-section-icon=""> <div class="acf-innerblocks-container"> <section class="lf-block--split is-style-image-right has-background has-white-background-color has-text-color has-ebony-color"> <div class="acf-innerblocks-container"> <div class="lf-block__split--graphic-area"> <div class="acf-innerblocks-container"> <figure id="image-scene-block_c0aa9339cdb7d4b512da924fa8d7b278" class="lf-block--image-scene" data-has-background="false" data-has-foreground="true" data-has-foreground-stroke="false" data-foreground-margin="none" data-foreground-rounded-corners="off" data-vertical-fill="never"> <div class="lf-block--image-scene__foreground-container"> <img loading="lazy" decoding="async" width="1024" height="1024" src="https://liftoff.io/wp-content/uploads/2024/06/direct-features-advertising-autonomy-2.svg" class="lf-block--image-scene__foreground" alt="Direct features advertising autonomy 2" /> </div> </figure> </div> </div> <div class="lf-block__split--text-area"> <div class="acf-innerblocks-container"> <h2 class="wp-block-heading is-style-title-xs has-zinc-color has-text-color">Flexible Budgeting</h2> <h2 class="wp-block-heading is-style-title-md has-slate-color has-text-color">Deterministic Pacing</h2> <p class="is-style-body-md has-zinc-color has-text-color">Our ML-powered deterministic pacing technology ensures your campaigns maintain ideal spend and delivery while optimizing for performance, helping you exceed your campaign goals.</p> </div> </div> </div> </section> </div> </div> </div> </div> </div> </div> <div class="lf-block--page-section" id="unparalleled-creative-control" data-section-name="Unparalleled Creative Control" data-section-icon=""> <div class="acf-innerblocks-container"> <section id="section-text-block_4d0552648e7d5b0cd5f49a0dc78a4e66" class="lf-block__section-text lf-has-scroll-cta has-bone-background-color"> <div class="acf-innerblocks-container"> <h2 class="wp-block-heading is-style-title-lg has-slate-color has-text-color">Unparalleled Creative Control</h2> <p class="is-style-body-lg has-zinc-color has-text-color">Maximize impact with engaging creatives.<br><br>Elevate your creative strategy whether you are optimizing existing creatives or introducing new ones and drive high-performance ad experiences.</p> </div> <div class="lf-button-container"> <button class="lf-section-text-cta lf-scroll-cta" aria-label="Next section"/> </div> </section> <div class="lf-block--split-group alignfull" data-mobile-accordion="false" data-show-subnav="true" data-show-skip="false" data-transition="crossfade"> <div class="lf-block--split-group-content "> <div class="lf-block--split-group-item" id="" data-section-name="" data-section-icon=""> <div class="acf-innerblocks-container"> <section class="lf-block--split is-style-image-right has-background has-white-background-color has-text-color has-ebony-color"> <div class="acf-innerblocks-container"> <div class="lf-block__split--graphic-area"> <div class="acf-innerblocks-container"> <figure id="image-scene-block_7c5875480ee96ee23433fa83f2b8572c" class="lf-block--image-scene" data-has-background="false" data-has-foreground="true" data-has-foreground-stroke="false" data-foreground-margin="none" data-foreground-rounded-corners="off" data-vertical-fill="never"> <div class="lf-block--image-scene__foreground-container"> <img loading="lazy" decoding="async" width="1024" height="1024" src="https://liftoff.io/wp-content/uploads/2024/06/direct-features-exceptional-service-1.svg" class="lf-block--image-scene__foreground" alt="Direct features exceptional service 1" /> </div> </figure> </div> </div> <div class="lf-block__split--text-area"> <div class="acf-innerblocks-container"> <h2 class="wp-block-heading is-style-title-xs has-zinc-color has-text-color">Unparalleled Creative Control</h2> <h2 class="wp-block-heading is-style-title-md has-slate-color has-text-color">Rich Creative Formats</h2> <p class="is-style-body-md has-zinc-color has-text-color">These campaigns lead with engaging video (VAST) and playable (HTML) ad formats and give advertisers full transparency into their ad experiences.</p> </div> </div> </div> </section> </div> </div> <div class="lf-block--split-group-item" id="" data-section-name="" data-section-icon=""> <div class="acf-innerblocks-container"> <section class="lf-block--split is-style-image-right has-background has-white-background-color has-text-color has-ebony-color"> <div class="acf-innerblocks-container"> <div class="lf-block__split--graphic-area"> <div class="acf-innerblocks-container"> <figure id="image-scene-block_c68f7fc8738d87c65bf3a5814c4e79d6" class="lf-block--image-scene" data-has-background="false" data-has-foreground="true" data-has-foreground-stroke="false" data-foreground-margin="none" data-foreground-rounded-corners="off" data-vertical-fill="never"> <div class="lf-block--image-scene__foreground-container"> <img loading="lazy" decoding="async" width="1024" height="1024" src="https://liftoff.io/wp-content/uploads/2024/06/direct-features-exceptional-service-2.svg" class="lf-block--image-scene__foreground" alt="Direct features exceptional service 2" /> </div> </figure> </div> </div> <div class="lf-block__split--text-area"> <div class="acf-innerblocks-container"> <h2 class="wp-block-heading is-style-title-xs has-zinc-color has-text-color">Unparalleled Creative Control</h2> <h2 class="wp-block-heading is-style-title-md has-slate-color has-text-color">Data-Driven Creative Optimization</h2> <p class="is-style-body-md has-zinc-color has-text-color">Our advanced machine learning models continuously analyze performance data to recommend creative adjustments, ensuring your ads stay relevant and impactful and 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Direct </a> </div><div class="lf-no-indented-level"> <a href="https://liftoff.io/monetize/"> Monetize </a> </div><div class="lf-no-indented-level"> <a href="https://liftoff.io/exchange/"> Vungle Exchange </a> </div><div class="lf-no-indented-level"> <a href="https://liftoff.io/creative-studio/"> Creative Studio </a> </div><div class="lf-no-indented-level"> <a href="https://liftoff.io/intelligence/"> Intelligence </a> </div></div> <div class="lf-accordion-header"> <button> Resources </button> </div> <div class="lf-accordion-content "> <div class="lf-no-indented-level"> <a href="https://liftoff.io/help/"> Help Center </a> </div><div class="lf-no-indented-level"> <a href="https://liftoff.io/resources/?type=post"> Blog </a> </div><div class="lf-no-indented-level"> <a href="https://liftoff.io/resources/?type=casestudy"> Case Studies </a> </div><div class="lf-no-indented-level"> <a href="https://liftoff.io/resources/?type=event"> Events </a> </div><div class="lf-no-indented-level"> <a 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