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Over the past few years, Criteo has increasingly pivoted its business away from retargeting to retail media.\n\n\n\nCriteo is eyeing a $50 billion market in retail media outside of Amazon and China by 2027, up from $42 billion the firm identified in 2022. By 2027, retail media will make up 25% of all ad revenue in the U.S., said CEO Megan Clarken.\n\n\n\nRetail media represents 22% of Criteo\u2019s business and makes up nearly $250 million, Clarken said. The adtech firm powers retail media programs for 225 retailers like Target, JCPenney, and Walgreens.\n\n\n\n\u201cTogether with our network of retailers, we play a critical role in shaping the future of advertising by leveraging data, best-in-class AI and technology, and innovative ad formats that drive consumer engagement and sales,\u201d Clarken said. \u201cThere is no other player that matches our footprint.\u201d\n\n\n\n\n\nCriteo\u2019s message to investors comes as more competition floods into advertising technology for retail media. Competitors like Epsilon, Koddi, Topsport, and The Trade Desk are increasingly inking deals with retailers to stand up advertising businesses. Many of these firms work with both retailers and advertisers to sell and buy retail ads.\n\n\n\nCriteo claims to handle $1.5 billion in retail media spend for advertisers.\n\n\n\nRetail media adtech is growing\n\n\n\nOne of the challenges with retail media is that advertisers have to simultaneously manage campaigns with multiple retailers. One-third of retail media advertisers work with more than 10 retail media networks at once, according to data from the Path to Purchase Institute that was included in Criteo\u2019s presentation.\n\n\n\nCriteo\u2019s technology helps brands aggregate some of these ad buys. Chief revenue officer Brian Gleason said that Criteo is also neutral to which agencies it works with, hinting at criticism that retail media acquisitions made by holding companies like Publicis Groupe and Omnicom favor their own agencies. Publicis Groupe owns Criteo competitor Epsilon, and Omnicom purchased Flywheel in 2023.\n\n\n\n\u201cOur global retailer footprint, demand-generation capabilities, neutrality, strategic partnerships, and full-funnel solutions are some of the key factors that set our platform apart from adtech competitors,\u201d Gleason said.\n\n\n\nEarlier this year, Criteo inked a deal with Microsoft to sell retail media to advertisers who work with Microsoft. Microsoft made $13 billion from search and news ads during its 2024 financial year. Testing and a rollout for a search ad partnership will start in 2025 and will open up Microsoft\u2019s more than 500,000 advertisers to Criteo, Gleason said.\n\n\n\nRetailers are hungry for big budgets\n\n\n\nCriteo is also increasingly pitching ad agencies that handle non-retail spend like social, programmatic, and TV for brands. \n\n\n\nGleason said that spend from ad agencies represents two-thirds of ad spend that flows through Criteo\u2019s demand-side platform that brands use to buy retail media in the Americas. \n\n\n\nAccording to data presented during the investor event, 63% of brands have shifted national ad budgets into retail media. Another 63% of those brands say that they\u2019re putting search ad money into retail media. Thirty-three percent of brands say the money comes from social media. And 13% of brands say they\u2019re funding new retail media budgets from TV ad budgets.\n\n\n\n\u201cMore ad budgets are shifting to retail media because it performs and it scales,\u201d Gleason told investors. ","author":[{"@type":"Person","name":"Lauren Johnson","url":"https:\/\/www.adweek.com\/contributor\/lauren-johnson\/"}],"publisher":{"@type":"Organization","name":"Adweek","logo":{"@type":"ImageObject","url":"https:\/\/www.adweek.com\/wp-content\/themes\/adweek-next\/src\/images\/global\/logo-black.png"}},"image":{"@type":"ImageObject","url":"https:\/\/www.adweek.com\/wp-content\/uploads\/2024\/11\/criteo-talks-retail-media-2024.jpg?w=1200&h=675&crop=1"},"description":"Criteo CEO Megan Clarken sees a big opportunity in retail media."}}</script> <script type="application/ld+json">{"@context":"https:\/\/schema.org","mainEntityOfPage":"https:\/\/www.adweek.com\/commerce\/criteo-retail-media\/","@type":"NewsArticle","headline":"Adtech Firm Criteo Lays Out Its Plan to Win In Retail Media","url":"https:\/\/www.adweek.com\/commerce\/criteo-retail-media\/","datePublished":"2024-11-19T06:32:19-05:00","dateModified":"2024-11-19T06:32:19-05:00","articleSection":"Commerce","author":[{"@type":"Person","name":"Lauren Johnson","url":"https:\/\/www.adweek.com\/contributor\/lauren-johnson\/"}],"publisher":{"@type":"Organization","name":"Adweek","logo":{"@type":"ImageObject","url":"https:\/\/www.adweek.com\/wp-content\/themes\/adweek-next\/src\/images\/global\/logo-black.png"}},"keywords":["Retail News","Ad Tech Industry News","Ecommerce News"],"articleBody":"Criteo wants to make it clear that it\u2019s a big player in retail media.\n\n\n\nDuring an investor event on Nov. 18, the adtech firm's leadership presented new data and laid out its strategy for winning retailers\u2019 ad businesses and advertisers\u2019 budgets. Over the past few years, Criteo has increasingly pivoted its business away from retargeting to retail media.\n\n\n\nCriteo is eyeing a $50 billion market in retail media outside of Amazon and China by 2027, up from $42 billion the firm identified in 2022. By 2027, retail media will make up 25% of all ad revenue in the U.S., said CEO Megan Clarken.\n\n\n\nRetail media represents 22% of Criteo\u2019s business and makes up nearly $250 million, Clarken said. The adtech firm powers retail media programs for 225 retailers like Target, JCPenney, and Walgreens.\n\n\n\n\u201cTogether with our network of retailers, we play a critical role in shaping the future of advertising by leveraging data, best-in-class AI and technology, and innovative ad formats that drive consumer engagement and sales,\u201d Clarken said. \u201cThere is no other player that matches our footprint.\u201d\n\n\n\n\n\nCriteo\u2019s message to investors comes as more competition floods into advertising technology for retail media. Competitors like Epsilon, Koddi, Topsport, and The Trade Desk are increasingly inking deals with retailers to stand up advertising businesses. Many of these firms work with both retailers and advertisers to sell and buy retail ads.\n\n\n\nCriteo claims to handle $1.5 billion in retail media spend for advertisers.\n\n\n\nRetail media adtech is growing\n\n\n\nOne of the challenges with retail media is that advertisers have to simultaneously manage campaigns with multiple retailers. One-third of retail media advertisers work with more than 10 retail media networks at once, according to data from the Path to Purchase Institute that was included in Criteo\u2019s presentation.\n\n\n\nCriteo\u2019s technology helps brands aggregate some of these ad buys. Chief revenue officer Brian Gleason said that Criteo is also neutral to which agencies it works with, hinting at criticism that retail media acquisitions made by holding companies like Publicis Groupe and Omnicom favor their own agencies. Publicis Groupe owns Criteo competitor Epsilon, and Omnicom purchased Flywheel in 2023.\n\n\n\n\u201cOur global retailer footprint, demand-generation capabilities, neutrality, strategic partnerships, and full-funnel solutions are some of the key factors that set our platform apart from adtech competitors,\u201d Gleason said.\n\n\n\nEarlier this year, Criteo inked a deal with Microsoft to sell retail media to advertisers who work with Microsoft. Microsoft made $13 billion from search and news ads during its 2024 financial year. Testing and a rollout for a search ad partnership will start in 2025 and will open up Microsoft\u2019s more than 500,000 advertisers to Criteo, Gleason said.\n\n\n\nRetailers are hungry for big budgets\n\n\n\nCriteo is also increasingly pitching ad agencies that handle non-retail spend like social, programmatic, and TV for brands. \n\n\n\nGleason said that spend from ad agencies represents two-thirds of ad spend that flows through Criteo\u2019s demand-side platform that brands use to buy retail media in the Americas. \n\n\n\nAccording to data presented during the investor event, 63% of brands have shifted national ad budgets into retail media. Another 63% of those brands say that they\u2019re putting search ad money into retail media. Thirty-three percent of brands say the money comes from social media. And 13% of brands say they\u2019re funding new retail media budgets from TV ad budgets.\n\n\n\n\u201cMore ad budgets are shifting to retail media because it performs and it scales,\u201d Gleason told investors. ","image":{"@type":"ImageObject","url":"https:\/\/www.adweek.com\/wp-content\/uploads\/2024\/11\/criteo-talks-retail-media-2024.jpg?w=1200&h=675&crop=1"}}</script> <script type="application/ld+json" id="organization_markup">{"@context":"https:\/\/schema.org","@type":"Organization","name":"Adweek","url":"https:\/\/www.adweek.com\/commerce\/criteo-retail-media\/","logo":{"@type":"ImageObject","url":"https:\/\/www.adweek.com\/wp-content\/themes\/adweek-next\/src\/images\/global\/logo-black.png"},"sameAs":["https:\/\/www.facebook.com\/Adweek\/","https:\/\/twitter.com\/Adweek","https:\/\/www.linkedin.com\/company\/adweek","https:\/\/www.youtube.com\/channel\/UCKhCJRTHHLuW2iW7XQtcfyQ","https:\/\/www.tiktok.com\/@adweek","https:\/\/www.instagram.com\/adweek\/"]}</script> <meta 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"); } </script> <div id="single-post" class="d-flex flex-column justify-content-center" role="main" data-containers=""> <div class="htl-ad-wrapper"> <div class="htlad-t" data-unit="adweek/commerce"> </div> </div> <article id="article" itemscope class="main-content justify-content-center article-element layout-content-width post-1838418 post type-post status-publish format-standard hentry category-ad-tech category-ecommerce category-retailing vertical-commerce contributor-lauren-johnson content-hero" data-pid="post-1838418" data-url="https://www.adweek.com/commerce/criteo-retail-media/" data-id="1838418" data-tags="["ad-tech","ecommerce","retailing","commerce"]" data-zone="retailing" data-authors="lauren-johnson" data-date="2024-11-19 06:32" data-featured="retailing" data-bitlyurl="https://adweek.it/4eKyQXu" data-excerpt="Criteo CEO Megan Clarken sees a big opportunity in retail media." data-title="Adtech Firm Criteo Lays Out Its Plan to Win In Retail Media" data-categories="ecommerce, ad-tech, retailing" data-popup="" data-ads="Yes" data-company="[]" data-outstream="yes" data-auth=""> <div class="container debug-outline p-0"> <div class="row w-100 p-0 m-0 d-flex flex-row justify-content-between debug-outline">  <div class="col px-0 mr-lg-4">  <header class="my-4 my-lg-5 py-2 py-lg-0 entry-header"> <div class="row m-0 "> <div class="col-lg-12 px-3 px-md-0"> <div class="kicker-label-line text-center"> <h3 class="text-center text-uppercase mb-0"> <a href="https://www.adweek.com/category/retailing/" class="text-decoration-none mt-0 mb-0"> Retail News </a> </h3></div> <h1 class="text-center mt-2 mb-3 px-0 main-title">Adtech Firm Criteo Lays Out Its Plan to Win In Retail Media</h1> <h2 class="text-center text-black">Retail media will be a $50 billion opportunity by 2027</h2> </div> </div> </header>  <div class="hero-wrapper w-100 mb-2"> <div class="featured-image"> <figure> <div class=""> <figure> <picture class="d-block webp-exists" data-is-gif="false"><img width="1200" height="675" src="https://www.adweek.com/wp-content/uploads/2024/11/criteo-talks-retail-media-2024.jpg?w=1200" class="image w-100 rounded-0" alt="a woman next to a background" title="criteo-talks-retail-media-2024" srcset="https://www.adweek.com/wp-content/uploads/2024/11/criteo-talks-retail-media-2024.jpg 1200w, https://www.adweek.com/wp-content/uploads/2024/11/criteo-talks-retail-media-2024.jpg?resize=652,367 652w, https://www.adweek.com/wp-content/uploads/2024/11/criteo-talks-retail-media-2024.jpg?resize=768,432 768w, https://www.adweek.com/wp-content/uploads/2024/11/criteo-talks-retail-media-2024.jpg?resize=1024,576 1024w, https://www.adweek.com/wp-content/uploads/2024/11/criteo-talks-retail-media-2024.jpg?resize=450,253 450w, https://www.adweek.com/wp-content/uploads/2024/11/criteo-talks-retail-media-2024.jpg?resize=320,180 320w, https://www.adweek.com/wp-content/uploads/2024/11/criteo-talks-retail-media-2024.jpg?resize=640,360 640w, https://www.adweek.com/wp-content/uploads/2024/11/criteo-talks-retail-media-2024.jpg?resize=240,135 240w" sizes="(max-width: 1200px) 100vw, 1200px"></picture> <figcaption class="py-sm-2 px-sm-0 p-2"><span class="mr-1">Criteo CEO Megan Clarken sees a big opportunity in retail media.</span><cite>Criteo, Adobe Stock</cite></figcaption> </figure> </div> </figure> </div> </div> <div class="row mx-0 my-lg-5">  <div class="col-lg-2 col-md-12 p-0 text-center author-image-wrap mt-3 mt-md-0 debug-outline"> <div class=" d-flex justify-content-center"> <a href="https://www.adweek.com/contributor/lauren-johnson/" class="author d-flex justify-content-center justify-content-lg-end mb-2 hvr-glow"> <div class="section--story_partner"><img src="https://static-prod.adweek.com/wp-content/uploads/2024/07/lauren-johnson-scaled.jpg" alt="Headshot of Lauren Johnson" class="image image--avatar"></div> </a> </div> </div>  <div class="col-lg-10 col-md-12 p-0 debug-outline">  <div class="byline-wrap"> <div class="premium-label-wrap order-last"> <span class="zephr_premium_lock article_page" data-post_id="1838418" data-authoverride="default" data-authoveridestartdate="" data-authoverideendtdate="" data-postpublishdays="5" data-category="ad-tech,ecommerce,retailing" data-posttype="post"></span> </div><div class="byline">By <span><a class="text-decoration-none" href="https://www.adweek.com/contributor/lauren-johnson/">Lauren Johnson</a></span><p class="mt-0 mb-1 posted-date"><time class="custom-publish-time" datetime="2024-11-19UTC11:32:19" data-published-time="1732015939"> </time></p></div> </div>  <div class="content adw-article-body"> <section class="section--rich-copy-story entry-content mt-2" data-continue-reading-wrapper> <div></div> <script type="text/javascript"> if (!window.Zephr) window.Zephr = {}; if (!window.Zephr.outcomes) window.Zephr.outcomes = {}; window.Zephr.outcomes["nativead"] = { featureLabel: "nativead", outcomeId: "transformation/2", outcomeLabel: "Show Article" }; </script> <div class="aw-article-content"><p>Criteo wants to make it clear that it’s a big player in retail media.</p><p>During an investor event on Nov. 18, the adtech firm’s leadership presented new data and laid out its strategy for winning retailers’ ad businesses and advertisers’ budgets. Over the past few years, Criteo has increasingly pivoted its business away from retargeting to <a href="https://www.adweek.com/category/retail-media/" target="_blank">retail media.</a></p><p>Criteo is eyeing a $50 billion market in retail media outside of Amazon and China by 2027, up from $42 billion the firm <a href="https://www.businessinsider.com/criteo-unveils-its-plans-to-capitalize-on-the-skyrocketing-retail-media-opportunity-2022-10" target="_blank">identified in 2022.</a> By 2027, retail media will make up 25% of all ad revenue in the U.S., said CEO Megan Clarken.</p><div class="ad-div-m10-mobile-wrapper gpt-wrapper mobile-ad postup-adweek-whitelist"><div id="ad-div-m10-mobile"> <div class="htl-ad-wrapper"> <div class="htlad-m1_mobile" data-unit="adweek/commerce"> </div> </div></div></div><p>Retail media represents 22% of Criteo’s business and makes up nearly $250 million, Clarken said. The adtech firm powers retail media programs for 225 retailers<a href="https://www.adweek.com/commerce/roundels-sarah-travis-on-how-the-retail-media-network-is-preparing-for-the-future/" target="_blank"> like Target,</a> JCPenney, and Walgreens.</p><p>“Together with our network of retailers, we play a critical role in shaping the future of advertising by leveraging data, best-in-class AI and technology, and innovative ad formats that drive consumer engagement and sales,” Clarken said. “There is no other player that matches our footprint.”</p><div class="row justify-content-center"> <div class="col-12"> <section class="section section--teaser section--teaser_partners section--teaser_partners--horizontal px-0 py-4"> <div class="section--teaser_partner"> <a class="link-reset text-decoration-none" href="https://www.adweek.com/commerce/16-execs-advertising-retail-media-chase-home-depot/" target="_blank"><br> <img loading="lazy" src="http://www.adweek.com/wp-content/uploads/2024/08/specialty-retail-media-execs-2024.jpg?w=652&h=367&crop=1" alt="" class="image image--partner"><br> </a> </div> <div class="section--teaser_info"> <a class="link-reset text-decoration-none" href="https://www.adweek.com/commerce/16-execs-advertising-retail-media-chase-home-depot/" target="_blank"><p></p> <p class="section__kickerlabel">Meet 16 Execs Building Ad Businesses From Brands Like Chase and Home Depot</p> </a><p><a class="link-reset text-decoration-none" href="https://www.adweek.com/commerce/16-execs-advertising-retail-media-chase-home-depot/" target="_blank"> </a> </p></div> </section></div> <p></p></div><p>Criteo’s message to investors comes as more competition floods into advertising technology for retail media. Competitors like Epsilon, Koddi, <a href="https://www.adweek.com/commerce/retail-media-startup-topsort-wants-to-challenge-giants-criteo-and-microsoft/" target="_blank">Topsport</a>, and <a href="https://www.adweek.com/programmatic/the-trade-desk-earnings/" target="_blank">The Trade Desk</a> are increasingly inking deals with retailers to stand up advertising businesses. Many of these firms work with both retailers and advertisers to sell and buy retail ads.</p><div class="ad-div-m20-mobile-wrapper gpt-wrapper mobile-ad postup-adweek-whitelist"><div id="ad-div-m20-mobile"> <div class="htl-ad-wrapper"> <div class="htlad-m2_mobile" data-unit="adweek/commerce"> </div> </div></div></div><p>Criteo claims to handle $1.5 billion in retail media spend for advertisers.</p><h4 class="wp-block-heading">Retail media adtech is growing</h4><p>One of the challenges with retail media is that advertisers have to simultaneously manage campaigns with multiple retailers. One-third of retail media advertisers work with<a href="https://www.adweek.com/commerce/top-8-retail-media-networks-advertisers-2024-walmart-target-cvs/" target="_blank"> more than 10</a> retail media networks at once, according to data from the Path to Purchase Institute that was included in Criteo’s presentation.</p><p>Criteo’s technology helps brands aggregate some of these ad buys. Chief revenue officer Brian Gleason said that Criteo is also neutral to which agencies it works with, hinting at criticism that retail media acquisitions made by holding companies like Publicis Groupe and Omnicom favor their own agencies. Publicis Groupe owns Criteo <a href="https://www.adweek.com/agencies/publicis-execs-outline-retail-media-trends-as-citrus-ad-and-epsilon-offer-unified-platform/" target="_blank">competitor Epsilon,</a> and Omnicom purchased <a href="https://www.adweek.com/agencies/omnicom-agrees-835-million-deal-to-buy-ascentials-ecommerce-business/" target="_blank">Flywheel in 2023.</a></p><div class="ad-div-m30-mobile-wrapper gpt-wrapper mobile-ad postup-adweek-whitelist"><div id="ad-div-m30-mobile"> <div class="htl-ad-wrapper"> <div class="htlad-m3_mobile" data-unit="adweek/commerce"> </div> </div></div></div><p>“Our global retailer footprint, demand-generation capabilities, neutrality, strategic partnerships, and full-funnel solutions are some of the key factors that set our platform apart from adtech competitors,” Gleason said.</p><p>Earlier this year, Criteo inked a deal with Microsoft to sell retail media to advertisers who work with Microsoft. Microsoft made $13 billion from search and news ads during its 2024 financial year. Testing and a rollout for a search ad partnership will start in 2025 and will open up Microsoft’s more than 500,000 advertisers to Criteo, Gleason said.</p><h4 class="wp-block-heading">Retailers are hungry for big budgets</h4><p>Criteo is also increasingly pitching ad agencies that handle non-retail spend like social, programmatic, and TV for brands. </p><div class="ad-div-m40-mobile-wrapper gpt-wrapper mobile-ad postup-adweek-whitelist"><div id="ad-div-m40-mobile"> <div class="htl-ad-wrapper"> <div class="htlad-m4_mobile" data-unit="adweek/commerce"> </div> </div></div></div><p>Gleason said that spend from ad agencies represents two-thirds of ad spend that flows through Criteo’s demand-side platform that brands use to buy retail media in the Americas. </p><p>According to data presented during the investor event, 63% of brands have shifted national ad budgets into retail media. Another 63% of those brands say that they’re putting search ad money into retail media. Thirty-three percent of brands say the money comes from social media. And 13% of brands say they’re funding new retail media budgets from TV ad budgets.</p><p>“More ad budgets are shifting to retail media because it performs and it scales,” Gleason told investors. </p><div class="ad-div-m50-mobile-wrapper gpt-wrapper mobile-ad postup-adweek-whitelist"><div id="ad-div-m50-mobile"> <div class="htl-ad-wrapper"> <div class="htlad-m5_mobile" data-unit="adweek/commerce"> </div> </div></div></div></div> <div id="meter-count" class="position-fixed fixed-bottom"> <style> .font-primary { font-family: "Flama", "Helvetica Neue", Helvetica, Roboto, Arial, sans-serif; } .font-secondary { font-family: "FlamaSlab", "Helvetica Neue", Helvetica, Roboto, Arial, sans-serif; } #meter-count { position: fixed; z-index: 9999999; bottom: 0; width:96%; margin: 2%; -webkit-border-radius: 4px; -moz-border-radius: 4px; border-radius: 4px; -webkit-box-shadow: 0 0px 15px 4px rgba(0,0,0,.2); box-shadow:0 0px 15px 4px rgba(0,0,0,.2); padding: 15px 0; color:#fff; background-color:#343a40; } #meter-count .icon { width: auto; opacity:.8; } #meter-count .icon svg { height: 36px; width: auto; } #meter-count .btn-subscribe { font-size:14px; font-weight:bold; padding:7px 18px; color: #fff; background-color: #2eb3b2; border:none; text-transform: capitalize; margin-right:10px; } #meter-count .btn-subscribe:hover { color: #fff; opacity:.8; } #meter-count .btn-signin { font-size:14px; font-weight:bold; padding:7px 14px; color: #fff; background-color: #121212; border:none; text-transform: capitalize; } #meter-count .btn-signin:hover { color: #fff; opacity:.8; } #meter-count h3 { color:#fff!important; letter-spacing:0px!important; margin:0; padding:0; font-size:16px; line-height:1.5; font-weight:700; margin: 0!important; padding: 0!important; } #meter-count h3 span { color:#E50000!important; font-weight:900; } #meter-count p { font-size:14px; font-weight:500; line-height:1.4; color:#eee!important; margin: 0!important; padding: 0!important; } #meter-count .close { color:#fff; display:block; position:absolute; top: 4px; right:4px; z-index: 999999; } #meter-count .close svg { display:block; color:#fff; height:16px; width:auto; cursor:pointer; } #meter-count .close:hover svg { color:#E50000; } #meter-count .fw-600 { font-weight:600; } @media (max-width: 1079px) { #meter-count .icon { margin:0; padding:0; display:none; } } @media (max-width: 768px) { #meter-count { margin: 0; -webkit-border-radius: 0px; -moz-border-radius: 0px; border-radius: 0px; width:100%; -webkit-box-shadow: 0 -8px 10px -4px rgba(0,0,0,0.3); box-shadow: 0 -8px 10px -4px rgba(0,0,0,0.3); } #meter-count .icon { margin:0; padding:0; display:none; } #meter-count h3 { color:#fff!important; font-size:14px; } #meter-count p { color:#fff!important; font-size: 12px; font-weight: 500; } #meter-count .btn-subscribe, #meter-count .btn-signin { font-size:12px; padding:7px 12px; } #meter-count .btn-signin { display:none; } #meter-count .close svg { height:14px; } } </style> <script type="text/javascript"> function ShowAndHide() { var x = document.getElementById('meter-count'); if (x.style.display == 'none') { x.style.display = 'block'; } else { x.style.display = 'none'; } } </script> <a href="#" class="close" onclick="ShowAndHide()"> <svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="times" class="svg-inline--fa fa-times fa-w-11" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 352 512"><path fill="currentColor" d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path></svg> </a> <div class="container-fluid px-3"> <div class="row"> <div class="col-8 col-lg-8 align-self-center"> <div class="message"> <h3 class="font-primary">Enjoying Adweek's Content? 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