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Clean the Sky - Upcycled Sustainable Fashion Campaigns
<!Doctype html> <html lang='en'> <head> <title>Clean the Sky - Upcycled Sustainable Fashion Campaigns</title> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/cts/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/cts/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/cts/favicon-16x16.png"> <link rel="manifest" href="https://www.cleanthesky.com/site.webmanifest"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/cts/safari-pinned-tab.svg" color="#5bbad5"> <link rel="shortcut icon" href="https://cdn.trendhunterstatic.com/cts/favicon.ico"> <meta name="msapplication-TileColor" content="#da532c"> <meta name="msapplication-config" content="https://www.trendhunter.com/images/cts/browserconfig.xml"> <meta name="theme-color" content="#000000"> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" 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class='ctsa__topArtInner'><a href='/innovation/sustainability-campaigns' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainability-Driven Fashion Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/531/531673/531673_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainability-Driven Fashion Campaigns </div> </div> </a><a href='/innovation/clothing-recycling-service' class='cts__art'> <div class='cts__artImgCont'> <img alt='Clothing Recycling Services Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/527/527643/527643_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Clothing Recycling Services </div> </div> </a><a href='/innovation/madewell-and-thredup' class='cts__art'> <div class='cts__artImgCont'> <img alt='Upcycle-Focused Fashion Pop-Ups Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/461/461399/461399_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Upcycle-Focused Fashion Pop-Ups </div> </div> </a><a href='/innovation/fashion-footprint' class='cts__art'> <div class='cts__artImgCont'> <img alt='Fashion Footprint Calculators Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/421/421131/421131_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Fashion Footprint Calculators </div> </div> </a><a href='/innovation/eileen-fisher-1' class='cts__art'> <div class='cts__artImgCont'> <img alt='Clothing Buy-Back Programs Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/527/527645/527645_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Clothing Buy-Back Programs </div> </div> </a><a href='/innovation/textiles-2030' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Clothing Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/451/451221/451221_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Clothing Campaigns </div> </div> </a><a href='/innovation/thredup-1' class='cts__art'> <div class='cts__artImgCont'> <img alt='Circular Pre-Loved Fashion Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/500/500922/500922_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Circular Pre-Loved Fashion </div> </div> </a><a href='/innovation/olivia-wilde-1' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Repurposed Shirts Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/533/533278/533278_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Repurposed Shirts </div> </div> </a><a href='/innovation/worn-wear-campaign' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Online Thrift Stores Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/360/360823/360823_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Online Thrift Stores </div> </div> </a><a href='/innovation/global-recycling-day' class='cts__art'> <div class='cts__artImgCont'> <img alt='Recycling Fashion Promotions Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/519/519678/519678_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Recycling Fashion Promotions </div> </div> </a><a href='/innovation/vestiaire-collective-black-friday' class='cts__art'> <div class='cts__artImgCont'> <img alt='Wasteful Fashion Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/520/520484/520484_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Wasteful Fashion Campaigns </div> </div> </a><a href='/innovation/making-space' class='cts__art'> <div class='cts__artImgCont'> <img alt='Eco-Friendly Garment Shops Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/386/386998/386998_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Eco-Friendly Garment Shops </div> </div> </a><a href='/innovation/circular-fashion-economy' class='cts__art'> <div class='cts__artImgCont'> <img alt='Circular Fashion Programs Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/404/404292/404292_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Circular Fashion Programs </div> </div> </a><a href='/innovation/fashion-takes-action1' class='cts__art'> <div class='cts__artImgCont'> <img alt='Upcycled Laundry Hampers Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/502/502751/502751_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Upcycled Laundry Hampers </div> </div> </a><a href='/innovation/tradera' class='cts__art'> <div class='cts__artImgCont'> <img alt='Climate-Exposing Replica Apparel Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/421/421294/421294_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Climate-Exposing Replica Apparel </div> </div> </a><a href='/innovation/repurposed-cotton-project' class='cts__art'> <div class='cts__artImgCont'> <img alt='Repurposed Cotton Sweater Initiatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/382/382343/382343_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Repurposed Cotton Sweater Initiatives </div> </div> </a><a href='/innovation/zara-upcycled-fashion' class='cts__art'> <div class='cts__artImgCont'> <img alt='Partially Upcycled Fashion Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/442/442982/442982_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Partially Upcycled Fashion </div> </div> </a><a href='/innovation/fixing-fashion' class='cts__art'> <div class='cts__artImgCont'> <img alt='Waste-Reducing Clothing Repair Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/450/450930/450930_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Waste-Reducing Clothing Repair Campaigns </div> </div> </a><a href='/innovation/thrift' class='cts__art'> <div class='cts__artImgCont'> <img alt='Circular Fashion Partnerships Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/464/464726/464726_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Circular Fashion Partnerships </div> </div> </a><a href='/innovation/closet-and-credit' class='cts__art'> <div class='cts__artImgCont'> <img alt='Closed-Loop Fashion Systems Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/448/448006/448006_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Closed-Loop Fashion Systems </div> </div> </a></div> <div class='ctsa__topArtBtnCont ctsa__topArtBtnCont--next'> <label class='ctsa__topArtBtnLbl'>Next<Br/>Set of Related Innovations</label> <button type='button' class='cts__btn cts__btn--small ctsa__topArtBtn ctsa__topArtBtn--next' aria-label='Hot Bar Next Set'> <span class='material-symbols-outlined'>arrow_forward</span> </button> </div> </div> <div class='ctsa__articleInner'> <div class='ctsa__articleLeft'> <div class='ctsa__gallery'> <div class='ctsa__imgCont'> <img alt='Upcycled Sustainable Fashion Campaigns Main Gallery Image' src='https://cdn.trendhunterstatic.com/thumbs/414/sustainable-fashion-campaign.jpeg?auto=webp' class='ctsa__img' /> </div> <div class='ctsa__gControls'> <button type='button' class='ctsa__gBtn ctsa__gBtn--next' aria-label='Gallery Next'></button> <button type='button' class='ctsa__gBtn ctsa__gBtn--prev' aria-label='Gallery Previous'></button> </div> </div> <h2 class='ctsa__h2'>thredUP and Amour Vert Seek to Encourage an Eco Mindset</h2> <a rel='author' class='ctsa__author' href='https://www.trendhunter.com/knedelch'>Kalin Ned — October 8, 2019</a> <div class='ctsa__refs'>References: <a target=_blank href='http://www.thredup.com/' class='ctsa__ref' rel='nofollow noreferrer'>thredup</a> & <a target=_blank href='https://amourvert.com' class='ctsa__ref' rel='nofollow noreferrer'>amourvert</a></div> <div class='ctsa__body'> <div class='ctsa__au2'><a href='/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--square'> <div class='cts__bannerIconCont'> <img width=80 height=60 alt='We can fix this Icon' loading='lazy' src='https://cdn.trendhunterstatic.com/cts/icons/clean-the-sky-we-can-fix-this-icon3.svg' class='cts__bannerIcon' /> </div> <div class='cts__bannerT1'>We can fix this</div> </a></div> <p class='cts__p'>Sustainable fashion campaigns have become the standard for addressing the style-minded industry's contribution to climate change. These activations have the power to initiate change within the parameters of both consumer behavior and product manufacturing. The latest eco-minded extension comes from a partnership between threadUP — the world's largest fashion resale platform, and contemporary brand Amour Vert. </p><p class='cts__p'>The sustainable fashion campaign was launched on September 21st, in conjunction with National Clean-Up Day. Amour Vert allowed customers to send in their unwanted clothes and receive a shopping credit in return. This not only declutters and adds value to consumers and their homes, but all clothes that were sent in were transitioned to thredUP's inventory where they were "sold, reused, or responsibly recycled." </p><p class='cts__p'>In terms of impact, the sustainable fashion campaign reduces carbon, waste and water footprints by 82%. In addition, each reused garment has an extended lifespan of an average of 2.2 years. </p><p class='cts__p'>Photo Credits: thredUP </div> </div> <aside class='ctsa__right'> <a href='/a-path-to-a-cleaner-sky' class='ctsa__au1'><img loading='lazy' src='https://cdn.trendhunterstatic.com/cts/assets/a-path-to-a-cleaner-sky.jpg' width=300 height=300 alt='Clean the Sky Framework Image' class='ctsa__au1Img'/></a> <nav class='ctsa__navRight'> <h3 class='ctsa__navRightHeader'>Clean the Sky</h3> <div class='ctsa__navRightInner'> <a href='/' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>cloud</span> <label class='ctsa__navItemLbl'>Positive Eco Trends</label> </a> <a href='/a-path-to-a-cleaner-sky' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>clear_day</span> <label class='ctsa__navItemLbl'>A Path to a Cleaner Sky</label> </a> <a href='/about' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>partly_cloudy_day</span> <label class='ctsa__navItemLbl'>Our Mission</label> </a> <a href='/carboncapture' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>co2</span> <label class='ctsa__navItemLbl'>Carbon Capture</label> </a> </div> </nav> </aside> </div> </article> <div class='cts__below'> <div class='cts__belowContent'> <section class='cts__section '> <h3 class='cts__sectionHeader'> <div class='cts__sectionHeaderInner'>Related Innovations</div> </h3> <div class='cts__articlesCont'><div class='cts__articles'><a href='/innovation/textiles-2030' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Clothing Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/451/451221/451221_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Clothing Campaigns </div> </div> </a><a href='/innovation/thredup-1' class='cts__art'> <div class='cts__artImgCont'> <img alt='Circular Pre-Loved Fashion Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/500/500922/500922_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Circular Pre-Loved Fashion </div> </div> </a><a href='/innovation/olivia-wilde-1' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Repurposed Shirts Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/533/533278/533278_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Repurposed Shirts </div> </div> </a><a href='/innovation/worn-wear-campaign' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Online Thrift Stores Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/360/360823/360823_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Online Thrift Stores </div> </div> </a><a href='/innovation/global-recycling-day' class='cts__art'> <div class='cts__artImgCont'> <img alt='Recycling Fashion Promotions Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/519/519678/519678_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Recycling Fashion Promotions </div> </div> </a><a href='/innovation/vestiaire-collective-black-friday' class='cts__art'> <div class='cts__artImgCont'> <img alt='Wasteful Fashion Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/520/520484/520484_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Wasteful Fashion Campaigns </div> </div> </a><a href='/innovation/making-space' class='cts__art'> <div class='cts__artImgCont'> <img alt='Eco-Friendly Garment Shops Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/386/386998/386998_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Eco-Friendly Garment Shops </div> </div> </a><a href='/innovation/circular-fashion-economy' class='cts__art'> <div class='cts__artImgCont'> <img alt='Circular Fashion Programs Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/404/404292/404292_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Circular Fashion Programs </div> </div> </a><a href='/innovation/fashion-takes-action1' class='cts__art'> <div class='cts__artImgCont'> <img alt='Upcycled Laundry Hampers Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/502/502751/502751_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Upcycled Laundry Hampers </div> </div> </a><a href='/innovation/tradera' class='cts__art'> <div class='cts__artImgCont'> <img alt='Climate-Exposing Replica Apparel Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/421/421294/421294_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Climate-Exposing Replica Apparel </div> </div> </a><a href='/innovation/repurposed-cotton-project' class='cts__art'> <div class='cts__artImgCont'> <img alt='Repurposed Cotton Sweater Initiatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/382/382343/382343_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Repurposed Cotton Sweater Initiatives </div> </div> </a><a href='/innovation/zara-upcycled-fashion' class='cts__art'> <div class='cts__artImgCont'> <img alt='Partially Upcycled Fashion Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/442/442982/442982_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Partially Upcycled Fashion </div> </div> </a><a href='/innovation/fixing-fashion' class='cts__art'> <div class='cts__artImgCont'> <img alt='Waste-Reducing Clothing Repair Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/450/450930/450930_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Waste-Reducing Clothing Repair Campaigns </div> </div> </a><a href='/innovation/thrift' class='cts__art'> <div class='cts__artImgCont'> <img alt='Circular Fashion Partnerships Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/464/464726/464726_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Circular Fashion Partnerships </div> </div> </a><a href='/innovation/closet-and-credit' class='cts__art'> <div class='cts__artImgCont'> <img alt='Closed-Loop Fashion Systems Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/448/448006/448006_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Closed-Loop Fashion Systems </div> </div> </a><div class='cts__aulong'><a href='/a-path-to-a-cleaner-sky' class='cts__banner 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