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class="breadcrumbs is-full-width breadcrumbs-a" id="breadcrumb"><div class="inner ts-contain "><span><span><a href="https://insiderlatam.com/">Inicio</a></span> » <span class="breadcrumb_last" aria-current="page">Pedro Forwe: “Grupo Índigo surge de la necesidad de acompañar a las marcas en un contexto de transformación constante”</span></span></div></nav> <div class="main ts-contain cf right-sidebar"> <div class="ts-row"> <div class="col-8 main-content"> <div class="the-post-header s-head-modern s-head-modern-a"> <div class="post-meta post-meta-a post-meta-left post-meta-single has-below"><div class="post-meta-items meta-above"><span class="meta-item cat-labels"> <a href="https://insiderlatam.com/categoria/marketing/" class="category term-color-4" rel="category">Marketing</a> </span> </div><h1 class="is-title post-title">Pedro Forwe: “Grupo Índigo surge de la necesidad de acompañar a las marcas en un contexto de transformación constante”</h1><div class="post-meta-items meta-below"><span class="meta-item post-author"><span class="by">By</span> <a href="https://insiderlatam.com/author/redactor-v/" title="Entradas de Redactor V" rel="author">Redactor V</a></span><span class="meta-item date"><time class="post-date" datetime="2024-11-21T13:41:32-03:00">21/11/2024</time></span><span class="meta-item date-modified"><span class="updated-on">Updated:</span><time class="post-date" datetime="2024-11-22T14:46:39-03:00">22/11/2024</time></span></div></div> <div class="post-share post-share-b spc-social-colors post-share-b1"> <a href="https://www.facebook.com/sharer.php?u=https%3A%2F%2Finsiderlatam.com%2Fpedro-forwe-grupo-indigo-surge-de-la-necesidad-de-acompanar-a-las-marcas-en-un-contexto-de-transformacion-constante%2F" class="cf service s-facebook service-lg" title="Share on Facebook" target="_blank" rel="nofollow noopener"> <i class="tsi tsi-tsi tsi-facebook"></i> <span class="label">Facebook</span> </a> <a 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class="single-featured"> <div class="featured"> <a href="https://insiderlatam.com/wp-content/uploads/2024/11/Pedro-Forwe-CEO-Grupo-Indigo-scaled.jpg" class="image-link media-ratio ar-bunyad-main" title="Pedro Forwe: “Grupo Índigo surge de la necesidad de acompañar a las marcas en un contexto de transformación constante”"><img width="708" height="463" src="data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PScwIDAgNzY4IDUxMicgeG1sbnM9J2h0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnJz48L3N2Zz4=" class="attachment-bunyad-768 size-bunyad-768 lazyload wp-post-image" alt="" sizes="(max-width: 708px) 100vw, 708px" title="Pedro Forwe: “Grupo Índigo surge de la necesidad de acompañar a las marcas en un contexto de transformación constante”" decoding="async" fetchpriority="high" data-srcset="https://insiderlatam.com/wp-content/uploads/2024/11/Pedro-Forwe-CEO-Grupo-Indigo-768x512.jpg 768w, https://insiderlatam.com/wp-content/uploads/2024/11/Pedro-Forwe-CEO-Grupo-Indigo-300x200.jpg 300w, https://insiderlatam.com/wp-content/uploads/2024/11/Pedro-Forwe-CEO-Grupo-Indigo-1024x683.jpg 1024w, https://insiderlatam.com/wp-content/uploads/2024/11/Pedro-Forwe-CEO-Grupo-Indigo-1536x1024.jpg 1536w, https://insiderlatam.com/wp-content/uploads/2024/11/Pedro-Forwe-CEO-Grupo-Indigo-2048x1365.jpg 2048w, https://insiderlatam.com/wp-content/uploads/2024/11/Pedro-Forwe-CEO-Grupo-Indigo-150x100.jpg 150w, https://insiderlatam.com/wp-content/uploads/2024/11/Pedro-Forwe-CEO-Grupo-Indigo-450x300.jpg 450w, https://insiderlatam.com/wp-content/uploads/2024/11/Pedro-Forwe-CEO-Grupo-Indigo-1200x800.jpg 1200w, https://insiderlatam.com/wp-content/uploads/2024/11/Pedro-Forwe-CEO-Grupo-Indigo-scaled.jpg 1078w" data-src="https://insiderlatam.com/wp-content/uploads/2024/11/Pedro-Forwe-CEO-Grupo-Indigo-768x512.jpg" /></a> </div> </div> <div class="the-post s-post-modern"> <article id="post-112130" class="post-112130 post type-post status-publish format-standard has-post-thumbnail category-destacados category-marketing tag-argentina"> <div class="post-content-wrap"> <div class="post-content cf entry-content content-spacious"> <h6><strong>Recientemente, se lanzó el Grupo Índigo, holding de agencias especializadas en marketing digital, integrado por las marcas Kickads, Gloaming, ADmonkey y Supernova. Pedro Forwe, CEO del Grupo Índigo, y quien también fundó Kickads hace 11 años, adelanta en esta entrevista con Insider Latam el surgimiento de Índigo, cómo es la integración de las cuatro agencias y profundiza sobre las demandas actuales de los anunciantes. </strong></h6> <p><strong>IL: ¿Cómo definirías a Grupo Índigo?</strong></p> <p>PF: Índigo es un ecosistema integral de marketing digital. Somos mucho más que una empresa; somos un grupo de especialistas en diferentes áreas que trabajan en conjunto para crear experiencias de marca memorables y efectivas.</p> <p><strong>IL: ¿Cómo surgió la idea de lanzar Grupo Índigo?</strong></p> <p>PF: Índigo surge de la necesidad de acompañar a las marcas en un contexto de transformación constante. Nace con el claro objetivo de construir un ecosistema que reúna las mejores soluciones del marketing digital, abarcando desde el branding hasta la monetización. Kickads fue el primer paso, y luego entendimos que podíamos agregar más valor incorporando la potencia de ADmonkey, Supernova y Gloaming. Así nace Índigo, como una expansión de Kickads, para integrar experiencias, conocimiento y talento en un solo grupo, con el objetivo de ofrecer soluciones integrales.</p> <p>En Grupo Índigo estamos comprometidos con el crecimiento de la industria en Latinoamérica. Creemos en un marketing digital que conecta, transforma y deja una huella real en las personas y en las marcas.</p> <p><strong>IL: A partir de la integración, ¿cómo trabajan las 4 marcas del Grupo Índigo?</strong></p> <p>PF: Cada una mantiene su identidad y foco, pero ahora trabajan de forma coordinada. Kickads lidera en estrategia y branding, ADmonkey se enfoca en monetización y Private Marketplace (PMP), Supernova se especializa en el crecimiento de aplicaciones, y Gloaming conecta con la Generación Z a través del entretenimiento. La sinergia entre las 4 agencias, nos permite ofrecer una solución completa.</p> <p><strong>IL: ¿Cuáles son las demandas actuales de las marcas en materia digital? </strong></p> <p>PF: Las marcas buscan conectar de forma auténtica con sus audiencias, generar experiencias personalizadas y optimizar sus campañas en tiempo real. Además, demandan transparencia y eficiencia en cada interacción digital.</p> <p><strong>IL: ¿Qué ventajas competitivas consideras que tiene hoy Grupo Índigo frente a otros grupos de agencias?</strong></p> <p>PF: Nuestra ventaja está en la combinación de talento, tecnología y un enfoque integral que realmente entiende las necesidades de cada cliente. Nos destacamos por nuestra capacidad de adaptación y por estar siempre a la vanguardia en innovación y creatividad.</p> <p>Desde Índigo, aportamos innovación, alcance y soluciones a medida. Somos un socio estratégico que entiende las necesidades de cada marca y las ayuda a alcanzar sus objetivos, brindando soporte en cada etapa del journey digital.</p> <p><strong>IL: Hace más de 10 años fundaste Kickads. ¿Cuáles fueron los aprendizajes al frente de la compañía en ese tiempo y cómo evolucionó la industria y el negocio en la última década?</strong></p> <p>PF: Los aprendizajes fueron muchos, pero uno de los principales fue adaptarse y siempre estar dispuesto a innovar. La industria cambió radicalmente en estos años: pasamos de un marketing digital emergente a un ecosistema consolidado, donde la tecnología, los datos y la creatividad son los grandes protagonistas.</p> <p><strong>IL: Kickads nació inicialmente como una compañía con fuerte foco en mobile marketing. ¿Cómo fue evolucionando la empresa y qué servicios ofrece hoy?</strong></p> <p>PF: Kickads fue evolucionando a la par de la industria. Hoy es una agencia estratégica integral que ofrece desde branding hasta performance, adaptándose siempre a las nuevas tecnologías y necesidades del mercado. Es un referente en innovación dentro del grupo.</p> <p><strong>IL: ¿Qué tendencias observan desde el grupo para 2025 para el ecosistema digital?</strong></p> <p>PF: Para 2025, prevemos que la IA y la automatización van a ser aún más protagonistas. El contenido personalizado, el marketing conversacional y la omnicanalidad van a ser clave. Además, las marcas van a buscar cada vez más conectar con sus audiencias en forma auténtica y sustentable.</p> </div> </div> <div class="the-post-tags"><a href="https://insiderlatam.com/etiqueta/argentina/" rel="tag">Argentina</a></div> </article> <div class="post-share-bot"> <span class="info">Share.</span> <span class="share-links spc-social spc-social-colors spc-social-bg"> <a href="https://www.facebook.com/sharer.php?u=https%3A%2F%2Finsiderlatam.com%2Fpedro-forwe-grupo-indigo-surge-de-la-necesidad-de-acompanar-a-las-marcas-en-un-contexto-de-transformacion-constante%2F" class="service s-facebook tsi tsi-facebook" title="Share on Facebook" target="_blank" rel="nofollow noopener"> <span class="visuallyhidden">Facebook</span> </a> <a 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<span class="sbi-screenreader">🎙️ Branding, Marketing y el equilibrio perfec</span> <svg style="color: rgba(255,255,255,1)" class="svg-inline--fa fa-play fa-w-14 sbi_playbtn" aria-label="Play" aria-hidden="true" data-fa-processed="" data-prefix="fa" data-icon="play" role="presentation" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z"></path></svg> <img decoding="async" alt="🎙️ Branding, Marketing y el equilibrio perfecto entre tradición e innovación. En el nuevo episodio de Masters of Marketing Latam, el videopodcast de @mma.latam en alianza con Insider Latam. Manuel Coulomb, Head of Marketing de José Cuervo, nos comparte su visión sobre la importancia del branding en un mundo cada vez más digital. 🤝✨ Descubre cómo Jose Cuervo esta icónica y querida marca mexicana logra mantenerse vigente mientras conecta profundamente con sus consumidores, sin perder su esencia. 💡🍹 👉 ¿Cómo las marcas pueden adaptarse a la era digital sin dejar de ser auténticas? 👉 ¿Qué papel juega el branding en el éxito de las empresas ? 🎧 ¡No te pierdas este videopodcast! 🌟 Encuentra la nota completa junto al videopodcast en nuestra web y descubre el futuro del marketing. 🚀 #MastersOfMarketing #InsiderLatam #JoseCuervo #MarketingDigital #Branding #Innovación" data-src="https://insiderlatam.com/wp-content/plugins/instagram-feed/img/placeholder.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" src="https://insiderlatam.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="🎙️ Branding, Marketing y el equilibrio perfecto entre tradición e innovación. En el nuevo episodio de Masters of Marketing Latam, el videopodcast de @mma.latam en alianza con Insider Latam. 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