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-moz-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -o-transition: width 1000ms ease-in-out, background-color 400ms ease-out; transition: width 1000ms ease-in-out, background-color 400ms ease-out; }.us_floating .us_wrapper .us_button:hover { width: 90px;-webkit-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -moz-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -o-transition: width 1000ms ease-in-out, background-color 400ms ease-out; transition: width 1000ms ease-in-out, background-color 400ms ease-out; }.us_button:hover, .us_fan_count_button:hover { background-color:#008000; }.us_button { -moz-border-radius-topleft: 0px; -moz-border-radius-topright: 0px; -moz-border-radius-bottomright: 0px; -moz-border-radius-bottomleft: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border-bottom-right-radius: 0px; border-bottom-left-radius: 0px; -webkit-border-top-left-radius: 0px; -webkit-border-top-right-radius: 0px; -webkit-border-bottom-right-radius: 0px; -webkit-border-bottom-left-radius: 0px; }.us_fan_count_button { -moz-border-radius-topleft: 0px; -moz-border-radius-topright: 0px; -moz-border-radius-bottomright: 0px; -moz-border-radius-bottomleft: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border-bottom-right-radius: 0px; border-bottom-left-radius: 0px; -webkit-border-top-left-radius: 0px; -webkit-border-top-right-radius: 0px; -webkit-border-bottom-right-radius: 0px; -webkit-border-bottom-left-radius: 0px; }div[class*='us_facebook'] { background-color:#3b5998; }div[class*='us_twitter'] { background-color:#00ABF0; }div[class*='us_google'] { background-color:#D95232; }div[class*='us_delicious'] { background-color:#66B2FD; }div[class*='us_stumble'] { background-color:#E94B24; }div[class*='us_linkedin'] { background-color:#1C86BC; }div[class*='us_pinterest'] { background-color:#AE181F; }div[class*='us_buffer'] { background-color:#000000; }div[class*='us_reddit'] { background-color:#CEE3F8; }div[class*='us_vkontakte'] { background-color:#537599; }.us_mail { background-color:#666666; }div[class*='us_love'] { background-color:#FF0000; }div[class*='us_pocket'] { background-color:#ee4056; }div[class*='us_tumblr'] { background-color:#529ecc; }div[class*='us_print'] { background-color:#60d0d4; }div[class*='us_flipboard'] { background-color:#c10000; }div[class*='us_comments']{ background-color:#b69823; }div[class*='us_feedly'] { background-color:#414141; }div[class*='us_youtube'] { background-color:#cc181e; }div[class*='us_vimeo'] { background-color:#1bb6ec; }div[class*='us_dribbble'] { background-color:#f72b7f; }div[class*='us_envato'] { background-color:#82b540; }div[class*='us_github'] { background-color:#201e1f; }div[class*='us_soundcloud'] { background-color:#ff6f00; }div[class*='us_instagram'] { background-color:#48769c; }div[class*='us_feedpress'] { background-color:#ffafaf; }div[class*='us_mailchimp'] { background-color:#6dc5dc; }div[class*='us_flickr'] { background-color:#0062dd; }div[class*='us_members'] { background-color:#0ab071; }.us_posts_fan_count { background-color:#924e2a; } .us_floating .us_wrapper .us_button { width: 45px; -webkit-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -moz-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -o-transition: width 1000ms ease-in-out, background-color 400ms ease-out; transition: width 1000ms ease-in-out, background-color 400ms ease-out; }.us_floating .us_wrapper .us_button:hover { width: 90px;-webkit-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -moz-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -o-transition: width 1000ms ease-in-out, background-color 400ms ease-out; transition: width 1000ms ease-in-out, background-color 400ms ease-out; }.us_button:hover, .us_fan_count_button:hover { background-color:#008000; }.us_button { -moz-border-radius-topleft: 0px; -moz-border-radius-topright: 0px; -moz-border-radius-bottomright: 0px; -moz-border-radius-bottomleft: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border-bottom-right-radius: 0px; border-bottom-left-radius: 0px; -webkit-border-top-left-radius: 0px; -webkit-border-top-right-radius: 0px; -webkit-border-bottom-right-radius: 0px; -webkit-border-bottom-left-radius: 0px; }.us_fan_count_button { -moz-border-radius-topleft: 0px; -moz-border-radius-topright: 0px; -moz-border-radius-bottomright: 0px; -moz-border-radius-bottomleft: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border-bottom-right-radius: 0px; border-bottom-left-radius: 0px; -webkit-border-top-left-radius: 0px; -webkit-border-top-right-radius: 0px; -webkit-border-bottom-right-radius: 0px; -webkit-border-bottom-left-radius: 0px; }div[class*='us_facebook'] { background-color:#3b5998; }div[class*='us_twitter'] { background-color:#00ABF0; }div[class*='us_google'] { background-color:#D95232; }div[class*='us_delicious'] { background-color:#66B2FD; }div[class*='us_stumble'] { background-color:#E94B24; }div[class*='us_linkedin'] { background-color:#1C86BC; }div[class*='us_pinterest'] { background-color:#AE181F; }div[class*='us_buffer'] { background-color:#000000; }div[class*='us_reddit'] { background-color:#CEE3F8; }div[class*='us_vkontakte'] { background-color:#537599; }.us_mail { background-color:#666666; }div[class*='us_love'] { background-color:#FF0000; }div[class*='us_pocket'] { background-color:#ee4056; }div[class*='us_tumblr'] { background-color:#529ecc; }div[class*='us_print'] { background-color:#60d0d4; }div[class*='us_flipboard'] { background-color:#c10000; }div[class*='us_comments']{ background-color:#b69823; }div[class*='us_feedly'] { background-color:#414141; }div[class*='us_youtube'] { background-color:#cc181e; }div[class*='us_vimeo'] { background-color:#1bb6ec; }div[class*='us_dribbble'] { background-color:#f72b7f; }div[class*='us_envato'] { background-color:#82b540; }div[class*='us_github'] { background-color:#201e1f; }div[class*='us_soundcloud'] { background-color:#ff6f00; }div[class*='us_instagram'] { background-color:#48769c; }div[class*='us_feedpress'] { background-color:#ffafaf; }div[class*='us_mailchimp'] { background-color:#6dc5dc; }div[class*='us_flickr'] { background-color:#0062dd; }div[class*='us_members'] { background-color:#0ab071; }.us_posts_fan_count { background-color:#924e2a; } .us_floating .us_wrapper .us_button { width: 45px; -webkit-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -moz-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -o-transition: width 1000ms ease-in-out, background-color 400ms ease-out; transition: width 1000ms ease-in-out, background-color 400ms ease-out; }.us_floating .us_wrapper .us_button:hover { width: 90px;-webkit-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -moz-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -o-transition: width 1000ms ease-in-out, background-color 400ms ease-out; transition: width 1000ms ease-in-out, background-color 400ms ease-out; }.us_button:hover, .us_fan_count_button:hover { background-color:#008000; }.us_button { -moz-border-radius-topleft: 0px; -moz-border-radius-topright: 0px; -moz-border-radius-bottomright: 0px; -moz-border-radius-bottomleft: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border-bottom-right-radius: 0px; border-bottom-left-radius: 0px; -webkit-border-top-left-radius: 0px; -webkit-border-top-right-radius: 0px; -webkit-border-bottom-right-radius: 0px; -webkit-border-bottom-left-radius: 0px; }.us_fan_count_button { -moz-border-radius-topleft: 0px; -moz-border-radius-topright: 0px; -moz-border-radius-bottomright: 0px; -moz-border-radius-bottomleft: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border-bottom-right-radius: 0px; border-bottom-left-radius: 0px; -webkit-border-top-left-radius: 0px; -webkit-border-top-right-radius: 0px; -webkit-border-bottom-right-radius: 0px; -webkit-border-bottom-left-radius: 0px; }div[class*='us_facebook'] { background-color:#3b5998; }div[class*='us_twitter'] { background-color:#00ABF0; }div[class*='us_google'] { background-color:#D95232; }div[class*='us_delicious'] { background-color:#66B2FD; }div[class*='us_stumble'] { background-color:#E94B24; }div[class*='us_linkedin'] { background-color:#1C86BC; }div[class*='us_pinterest'] { background-color:#AE181F; }div[class*='us_buffer'] { background-color:#000000; }div[class*='us_reddit'] { background-color:#CEE3F8; }div[class*='us_vkontakte'] { background-color:#537599; }.us_mail { background-color:#666666; }div[class*='us_love'] { background-color:#FF0000; }div[class*='us_pocket'] { background-color:#ee4056; }div[class*='us_tumblr'] { background-color:#529ecc; }div[class*='us_print'] { background-color:#60d0d4; }div[class*='us_flipboard'] { background-color:#c10000; }div[class*='us_comments']{ background-color:#b69823; }div[class*='us_feedly'] { background-color:#414141; }div[class*='us_youtube'] { background-color:#cc181e; }div[class*='us_vimeo'] { background-color:#1bb6ec; }div[class*='us_dribbble'] { background-color:#f72b7f; }div[class*='us_envato'] { background-color:#82b540; }div[class*='us_github'] { background-color:#201e1f; }div[class*='us_soundcloud'] { background-color:#ff6f00; }div[class*='us_instagram'] { background-color:#48769c; }div[class*='us_feedpress'] { background-color:#ffafaf; }div[class*='us_mailchimp'] { background-color:#6dc5dc; }div[class*='us_flickr'] { background-color:#0062dd; }div[class*='us_members'] { background-color:#0ab071; }.us_posts_fan_count { background-color:#924e2a; } .us_floating .us_wrapper .us_button { width: 45px; -webkit-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -moz-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -o-transition: width 1000ms ease-in-out, background-color 400ms ease-out; transition: width 1000ms ease-in-out, background-color 400ms ease-out; }.us_floating .us_wrapper .us_button:hover { width: 90px;-webkit-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -moz-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -o-transition: width 1000ms ease-in-out, background-color 400ms ease-out; transition: width 1000ms ease-in-out, background-color 400ms ease-out; }.us_button:hover, .us_fan_count_button:hover { background-color:#008000; }.us_button { -moz-border-radius-topleft: 0px; -moz-border-radius-topright: 0px; -moz-border-radius-bottomright: 0px; -moz-border-radius-bottomleft: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border-bottom-right-radius: 0px; border-bottom-left-radius: 0px; -webkit-border-top-left-radius: 0px; -webkit-border-top-right-radius: 0px; -webkit-border-bottom-right-radius: 0px; -webkit-border-bottom-left-radius: 0px; }.us_fan_count_button { -moz-border-radius-topleft: 0px; -moz-border-radius-topright: 0px; -moz-border-radius-bottomright: 0px; -moz-border-radius-bottomleft: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border-bottom-right-radius: 0px; border-bottom-left-radius: 0px; -webkit-border-top-left-radius: 0px; -webkit-border-top-right-radius: 0px; -webkit-border-bottom-right-radius: 0px; -webkit-border-bottom-left-radius: 0px; }div[class*='us_facebook'] { background-color:#3b5998; }div[class*='us_twitter'] { background-color:#00ABF0; }div[class*='us_google'] { background-color:#D95232; }div[class*='us_delicious'] { background-color:#66B2FD; }div[class*='us_stumble'] { background-color:#E94B24; }div[class*='us_linkedin'] { background-color:#1C86BC; }div[class*='us_pinterest'] { background-color:#AE181F; }div[class*='us_buffer'] { background-color:#000000; }div[class*='us_reddit'] { background-color:#CEE3F8; }div[class*='us_vkontakte'] { background-color:#537599; }.us_mail { background-color:#666666; }div[class*='us_love'] { background-color:#FF0000; }div[class*='us_pocket'] { background-color:#ee4056; }div[class*='us_tumblr'] { background-color:#529ecc; }div[class*='us_print'] { background-color:#60d0d4; }div[class*='us_flipboard'] { background-color:#c10000; }div[class*='us_comments']{ background-color:#b69823; }div[class*='us_feedly'] { background-color:#414141; }div[class*='us_youtube'] { background-color:#cc181e; }div[class*='us_vimeo'] { background-color:#1bb6ec; }div[class*='us_dribbble'] { background-color:#f72b7f; }div[class*='us_envato'] { background-color:#82b540; }div[class*='us_github'] { background-color:#201e1f; }div[class*='us_soundcloud'] { background-color:#ff6f00; }div[class*='us_instagram'] { background-color:#48769c; }div[class*='us_feedpress'] { background-color:#ffafaf; }div[class*='us_mailchimp'] { background-color:#6dc5dc; }div[class*='us_flickr'] { background-color:#0062dd; }div[class*='us_members'] { background-color:#0ab071; }.us_posts_fan_count { background-color:#924e2a; } .us_floating .us_wrapper .us_button { width: 45px; -webkit-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -moz-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -o-transition: width 1000ms ease-in-out, background-color 400ms ease-out; transition: width 1000ms ease-in-out, background-color 400ms ease-out; }.us_floating .us_wrapper .us_button:hover { width: 90px;-webkit-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -moz-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -o-transition: width 1000ms ease-in-out, background-color 400ms ease-out; transition: width 1000ms ease-in-out, background-color 400ms ease-out; }.us_button:hover, .us_fan_count_button:hover { background-color:#008000; }.us_button { -moz-border-radius-topleft: 0px; -moz-border-radius-topright: 0px; -moz-border-radius-bottomright: 0px; -moz-border-radius-bottomleft: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border-bottom-right-radius: 0px; border-bottom-left-radius: 0px; -webkit-border-top-left-radius: 0px; -webkit-border-top-right-radius: 0px; -webkit-border-bottom-right-radius: 0px; -webkit-border-bottom-left-radius: 0px; }.us_fan_count_button { -moz-border-radius-topleft: 0px; -moz-border-radius-topright: 0px; -moz-border-radius-bottomright: 0px; -moz-border-radius-bottomleft: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border-bottom-right-radius: 0px; border-bottom-left-radius: 0px; -webkit-border-top-left-radius: 0px; -webkit-border-top-right-radius: 0px; -webkit-border-bottom-right-radius: 0px; -webkit-border-bottom-left-radius: 0px; }div[class*='us_facebook'] { background-color:#3b5998; }div[class*='us_twitter'] { background-color:#00ABF0; }div[class*='us_google'] { background-color:#D95232; }div[class*='us_delicious'] { background-color:#66B2FD; }div[class*='us_stumble'] { background-color:#E94B24; }div[class*='us_linkedin'] { background-color:#1C86BC; }div[class*='us_pinterest'] { background-color:#AE181F; }div[class*='us_buffer'] { background-color:#000000; }div[class*='us_reddit'] { background-color:#CEE3F8; }div[class*='us_vkontakte'] { background-color:#537599; }.us_mail { background-color:#666666; }div[class*='us_love'] { background-color:#FF0000; }div[class*='us_pocket'] { background-color:#ee4056; }div[class*='us_tumblr'] { background-color:#529ecc; }div[class*='us_print'] { background-color:#60d0d4; }div[class*='us_flipboard'] { background-color:#c10000; }div[class*='us_comments']{ background-color:#b69823; }div[class*='us_feedly'] { background-color:#414141; }div[class*='us_youtube'] { background-color:#cc181e; }div[class*='us_vimeo'] { background-color:#1bb6ec; }div[class*='us_dribbble'] { background-color:#f72b7f; }div[class*='us_envato'] { background-color:#82b540; }div[class*='us_github'] { background-color:#201e1f; }div[class*='us_soundcloud'] { background-color:#ff6f00; }div[class*='us_instagram'] { background-color:#48769c; }div[class*='us_feedpress'] { background-color:#ffafaf; }div[class*='us_mailchimp'] { background-color:#6dc5dc; }div[class*='us_flickr'] { background-color:#0062dd; }div[class*='us_members'] { background-color:#0ab071; }.us_posts_fan_count { background-color:#924e2a; } .us_floating .us_wrapper .us_button { width: 45px; -webkit-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -moz-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -o-transition: width 1000ms ease-in-out, background-color 400ms ease-out; transition: width 1000ms ease-in-out, background-color 400ms ease-out; }.us_floating .us_wrapper .us_button:hover { width: 90px;-webkit-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -moz-transition: width 1000ms ease-in-out, background-color 400ms ease-out; -o-transition: width 1000ms ease-in-out, background-color 400ms ease-out; transition: width 1000ms ease-in-out, background-color 400ms ease-out; }.us_button:hover, .us_fan_count_button:hover { background-color:#008000; }.us_button { -moz-border-radius-topleft: 0px; -moz-border-radius-topright: 0px; -moz-border-radius-bottomright: 0px; -moz-border-radius-bottomleft: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border-bottom-right-radius: 0px; border-bottom-left-radius: 0px; -webkit-border-top-left-radius: 0px; -webkit-border-top-right-radius: 0px; -webkit-border-bottom-right-radius: 0px; -webkit-border-bottom-left-radius: 0px; }.us_fan_count_button { -moz-border-radius-topleft: 0px; -moz-border-radius-topright: 0px; -moz-border-radius-bottomright: 0px; -moz-border-radius-bottomleft: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border-bottom-right-radius: 0px; border-bottom-left-radius: 0px; -webkit-border-top-left-radius: 0px; -webkit-border-top-right-radius: 0px; -webkit-border-bottom-right-radius: 0px; -webkit-border-bottom-left-radius: 0px; }div[class*='us_facebook'] { background-color:#3b5998; }div[class*='us_twitter'] { background-color:#00ABF0; }div[class*='us_google'] { background-color:#D95232; }div[class*='us_delicious'] { background-color:#66B2FD; }div[class*='us_stumble'] { background-color:#E94B24; }div[class*='us_linkedin'] { background-color:#1C86BC; }div[class*='us_pinterest'] { background-color:#AE181F; }div[class*='us_buffer'] { background-color:#000000; }div[class*='us_reddit'] { background-color:#CEE3F8; 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itemprop="breadcrumb" href="http://web.archive.org/web/20140830035208/http://technorati.com/">Home</a> <span class="td-sp td-sp-breadcrumb-arrow td-bread-sep"></span> <a class="entry-crumb" itemprop="breadcrumb" href="http://web.archive.org/web/20140830035208/http://technorati.com/category/knowledge-base/" title="View all posts in Knowledge Base">Knowledge Base</a> <span class="td-sp td-sp-breadcrumb-arrow td-bread-sep"></span> <a class="entry-crumb" itemprop="breadcrumb" href="http://web.archive.org/web/20140830035208/http://technorati.com/category/knowledge-base/advertising-technology/" title="View all posts in Advertising Technology">Advertising Technology</a> <span class="td-sp td-sp-breadcrumb-arrow td-bread-sep"></span> <span>#GrowthBeat germination: Four startups changing the face of big data</span></div> <article id="post-8546" class="post-8546 post type-post status-publish format-standard hentry category-advertising-technology tag-doxiq tag-jetlore tag-leanplum tag-ninjametrics tag-venturebeat" itemscope itemtype="http://schema.org/Article"> <header> <br/> <h1 itemprop="name" class="entry-title">#GrowthBeat germination: Four startups changing the face of big data</h1> <div class="meta-info"> <ul class="td-category"><li class="entry-category"><a href="http://web.archive.org/web/20140830035208/http://technorati.com/category/knowledge-base/">Knowledge Base</a></li><li class="entry-category"><a href="http://web.archive.org/web/20140830035208/http://technorati.com/category/knowledge-base/advertising-technology/">Advertising Technology</a></li></ul> <div class="td-clear-author"></div><span class="td-block-author">by <a itemprop="author" href="http://web.archive.org/web/20140830035208/http://technorati.com/author/shanepaulneil/">Shane Paul Neil</a> - </span><meta itemprop="interactionCount" content="UserComments:0"/> <time itemprop="dateCreated" class="entry-date updated" datetime="2014-08-12T12:48:43+00:00">Aug 12, 2014</time><meta itemprop="interactionCount" content="UserComments:0"/> <div class="entry-comments-views"></div> </div> </header> <p><div class="us_posts_top" style="margin-top:0px;margin-bottom:15px;"><div class="us_wrapper tac"><div class="us_facebook us_button" data-url="http://web.archive.org/web/20140830035208oe_/http://technorati.com/big-data-fine-print-four-startups-changing-face-big-data/" data-text="#GrowthBeat germination: Four startups changing the face of big data"><a class="us_box" href="#" data-url="http://web.archive.org/web/20140830035208/http://technorati.com/big-data-fine-print-four-startups-changing-face-big-data/"><div class="us_share"><i class="us-icon-facebook"></i></div><div class="us_count"><i class="us-icon-spin us-icon-spinner"></i></div></a></div><div class="us_twitter us_button" data-url="http://web.archive.org/web/20140830035208oe_/http://technorati.com/big-data-fine-print-four-startups-changing-face-big-data/" data-text="#GrowthBeat germination: Four startups changing the face of big data"><a class="us_box" href="#"><div class="us_share"><i class="us-icon-twitter"></i></div><div class="us_count"><i class="us-icon-spin us-icon-spinner"></i></div></a></div><div class="us_googleplus us_button" data-url="http://web.archive.org/web/20140830035208oe_/http://technorati.com/big-data-fine-print-four-startups-changing-face-big-data/" data-text="#GrowthBeat germination: Four startups changing the face of big data"><a class="us_box" href="#" data-url="http://web.archive.org/web/20140830035208/http://technorati.com/big-data-fine-print-four-startups-changing-face-big-data/"><div class="us_share"><i class="us-icon-google"></i></div><div class="us_count"><i class="us-icon-spin us-icon-spinner"></i></div></a></div><div class="us_linkedin us_button" data-url="http://web.archive.org/web/20140830035208oe_/http://technorati.com/big-data-fine-print-four-startups-changing-face-big-data/" data-text="#GrowthBeat germination: Four startups changing the face of big data"><a class="us_box" href="#"><div class="us_share"><i class="us-icon-linkedin"></i></div><div class="us_count"><i class="us-icon-spin us-icon-spinner"></i></div></a></div><div class="us_buffer us_button" data-url="http://web.archive.org/web/20140830035208oe_/http://technorati.com/big-data-fine-print-four-startups-changing-face-big-data/" data-text="#GrowthBeat germination: Four startups changing the face of big data" data-media="http://www.shinyredphoto.com/EVENTS-2014/GrowthBeat-2014/i-J2Gr7LK/0/XL/BEAT2606-XL.jpg"><a class="us_box" href="#"><div class="us_share"><i class="us-icon-buffer"></i></div><div class="us_count"><i class="us-icon-spin us-icon-spinner"></i></div></a></div><div class="us_mail us_button"><a class="us_box" href="#us-modal-CeXP3"><i class="us-icon-mail"></i></a></div></div></div><h2>San Francisco Tech</h2> <p>For businesses and end users alike, b<a href="http://web.archive.org/web/20140830035208/http://technorati.com/call-data-really-last-frontier-big-data-ization/" target="_blank">ig data</a> can be a bit of a mystery. More specifically what to do with big data is a bit of a mystery.</p> <p>Like a Cheesecake Factory menu (no really, <a href="http://web.archive.org/web/20140830035208/http://www.tripadvisor.com/ShowUserReviews-g30196-d469694-r118495707-The_Cheesecake_Factory-Austin_Texas.html" target="_blank">check it out</a>), there are just too many data points to sort through in too many combinations to sort through and find productive uses. <strong>VentureBeat’s <a href="http://web.archive.org/web/20140830035208/http://events.venturebeat.com/event/growthbeat2014/" target="_blank">Growth Beat</a></strong> conference focused on big data as a whole and how companies can sift through and create value for themselves and their end users. A major part of the festivities included the Innovation Showdown. The showdown pitted a number of early and mid level startups whose main focus was creating value out of the amalgam of Big Data for businesses and consumers alike.</p> <h3><span style="color: rgb(51, 51, 51);"><strong>1. Big data from fine print</strong></span></h3> <p><strong>DoxIQ-  </strong>Winner of the early stage division of the Innovation Showdown, <a href="http://web.archive.org/web/20140830035208/http://www.doxiq.com/" target="_blank">DoxIQ</a> is designed to help companies create better and more relevant white papers and reports by mapping how and what <a href="http://web.archive.org/web/20140830035208/http://technorati.com/glossary/content/" title="Glossary: Content" data-tooltip="Free or paid for information and/or experiences created by publishers/producers in the format of Editorial, Video, Games, Photos or Audio for customers to watch/play/listen/read" class="glossaryLink " target="_blank">content</a> is actually being read and by who.</p> <blockquote class="twitter-tweet" lang="en" data-cards="hidden"><div class="td-a-rec td-a-rec-id-content_inlineleft "> <script type="text/javascript"> document.write('<scri' + 'pt type="text/javascript" src="' + (document.location.protocol == 'https:' ? 'http://web.archive.org/web/20140830035208/https://uat-secure' : 'http://web.archive.org/web/20140830035208/http://ad-cdn') + '.technoratimedia.com/00/02/00/uat_2.js?ad_size=300x250"></scri' + 'pt>'); </script> </div><p>Congrats to <a href="http://web.archive.org/web/20140830035208/https://twitter.com/maxcan">@maxcan</a> and <a href="http://web.archive.org/web/20140830035208/https://twitter.com/fengtality">@fengtality</a>! Their company <a href="http://web.archive.org/web/20140830035208/https://twitter.com/doxIQteam">@doxIQteam</a> wins the GrowthBeat Innovation Showdown <a href="http://web.archive.org/web/20140830035208/http://t.co/OHTRPciI54">http://t.co/OHTRPciI54</a> <a href="http://web.archive.org/web/20140830035208/https://twitter.com/VentureBeat">@VentureBeat</a></p> <p>— Christopher Y. Chan (@babblesaur) <a href="http://web.archive.org/web/20140830035208/https://twitter.com/babblesaur/statuses/497223541616410624">August 7, 2014</a></p></blockquote> <p><script src="//web.archive.org/web/20140830035208js_/http://platform.twitter.com/widgets.js" async="" charset="utf-8"></script>DoxIQ also promotes and tracks social sharing to give further insight as to who is finding relevance in your reports. This data in theory allows for the ability to better target desired <a href="http://web.archive.org/web/20140830035208/http://technorati.com/glossary/consumer/" title="Glossary: Consumer" data-tooltip="A current customer of a service, product, website, app, etc. " class="glossaryLink " target="_blank">consumer</a> bases with better written and more relevant content.</p> <div style="width: 1034px" class="wp-caption alignnone"><img src="http://web.archive.org/web/20140830035208im_/http://www.shinyredphoto.com/EVENTS-2014/GrowthBeat-2014/i-J2Gr7LK/0/XL/BEAT2606-XL.jpg" alt="" width="1024" height="683"/><p class="wp-caption-text">Matt Marshall of VentureBeat, and Max Cantor of doxIQ Image Credit: Michael O’Donnell/VentureBeat</p></div> <h3><span style="color: #333333;"><strong>2. Lean mobile content, leads to captive browsers</strong></span></h3> <p><strong>LeanPlum- </strong>Winner of the mid stage division of the Innovation Showdown, <a href="http://web.archive.org/web/20140830035208/https://www.leanplum.com/" target="_blank">Leanplum</a> is a suite of services “enables mobile teams to quickly go from insight to action using the lean cycle of releasing, analyzing and optimizing content and messaging. Start using our fully integrated solution in minutes.”</p> <blockquote class="twitter-tweet" lang="en"><p> Interesting big data startups at <a href="http://web.archive.org/web/20140830035208/https://twitter.com/hashtag/growthbeat?src=hash">#growthbeat</a> today. Content engagement, Retail service redesign by beacons. <a href="http://web.archive.org/web/20140830035208/https://twitter.com/hashtag/leanplum?src=hash">#leanplum</a> <a href="http://web.archive.org/web/20140830035208/https://twitter.com/hashtag/mobileROI?src=hash">#mobileROI</a>, <a href="http://web.archive.org/web/20140830035208/https://twitter.com/hashtag/docsend?src=hash">#docsend</a>.</p> <p>— Hayley Melidonis (@HayleyMelidonis) <a href="http://web.archive.org/web/20140830035208/https://twitter.com/HayleyMelidonis/statuses/497159419285618688">August 6, 2014</a> </p></blockquote> <p><script src="//web.archive.org/web/20140830035208js_/http://platform.twitter.com/widgets.js" async="" charset="utf-8"></script></p> <p>A combination of mobile based content management, marketing automation, A/B testing and analytics, Leanplum works at using big data to increase the ever desired <a href="http://web.archive.org/web/20140830035208/http://www.statista.com/statistics/290492/mobile-media-apps-daily-engagement-rate-of-us-users/" target="_blank">mobile engagement</a>.</p> <div style="width: 1034px" class="wp-caption alignnone"><img src="http://web.archive.org/web/20140830035208im_/http://www.shinyredphoto.com/EVENTS-2014/GrowthBeat-2014/i-cn3HTxQ/0/XL/BEAT2613-XL.jpg" alt="" width="1024" height="683"/><p class="wp-caption-text">Matt Marshall of VentureBeat, and Momchil Kyurkchiev of Leanplum Image Credit: Michael O’Donnell/VentureBeat</p></div> <h3><span style="color: #333333;"><strong>3. Your ecommerce newsletter just got a whole lot smarter (and valuable)</strong></span></h3> <p><strong>Jetlore- </strong>A mid stage competitor, <a href="www.jetlore.com" target="_blank">Jetlore</a> is using data to bring relevance back to ecommerce email newsletters with a combination of <a href="http://web.archive.org/web/20140830035208/http://technorati.com/glossary/inventory/" title="Glossary: Inventory" data-tooltip="Can apply to supply and demand in advertising. Demand Inventory is the amount of impressions or budget ready to be spent by advertisers. Supply Inventory is the amount of impressions (video, mobile, display, native) that is available for purchase." class="glossaryLink " target="_blank">inventory</a> and end user data points resulting in inventory images and information that renders the moment a reader opens their email. The result being an intelligent email that presents items with the highest probability to ending in a purchase.</p> <blockquote class="twitter-tweet" lang="en" data-cards="hidden"><p>. <a href="http://web.archive.org/web/20140830035208/https://twitter.com/Jetlore">@jetlore</a> offers real-time merchandise <a href="http://web.archive.org/web/20140830035208/http://technorati.com/glossary/targeting/" title="Glossary: Targeting" data-tooltip="Filters that advertisers use to reach consumers based on various traits such as demographics, psychographics, behavioral signals (such as product purchase history) or other second-order activities which serve as a proxy for these traits. Source: Wikipedia" class="glossaryLink " target="_blank">targeting</a> in emails ( when customer opens email) <a href="http://web.archive.org/web/20140830035208/https://twitter.com/hashtag/GrowthBeat?src=hash">#GrowthBeat</a> <a href="http://web.archive.org/web/20140830035208/http://t.co/2U7jx44qek">pic.twitter.com/2U7jx44qek</a></p> <p>— Beth Blecherman (@techmama) <a href="http://web.archive.org/web/20140830035208/https://twitter.com/techmama/statuses/497153660443316224">August 6, 2014</a></p></blockquote> <p><script src="//web.archive.org/web/20140830035208js_/http://platform.twitter.com/widgets.js" async="" charset="utf-8"></script>Add the ability to make those purchases from within the email itself and online retailers are looking a highly compressed sales cycle. (<em>Disclosure: I am currently contracted to Jetlore as their content and social media manager</em>)</p> <div style="width: 1034px" class="wp-caption alignnone"><img src="http://web.archive.org/web/20140830035208im_/http://www.shinyredphoto.com/EVENTS-2014/GrowthBeat-2014/i-gV7H3HJ/0/XL/BEAT2362-XL.jpg" alt="" width="1024" height="683"/><p class="wp-caption-text">Jetlore CEO & co-founder, Eldar Sadikov presents the power of data-driven, dynamic merchandise email marketing.</p></div> <h3><span style="color: #333333;"><strong>4. What’s <em>your</em> “social value?”</strong></span></h3> <p><strong>NinjaMetrics- </strong>Creators of Social Value <span style="color: #444444;">a “precise measurement of how users influence each other and how much that influence is worth” <a href="http://web.archive.org/web/20140830035208/http://www.ninjametrics.com/" target="_blank">NinjaMetrics</a> is using big data to determine the lifetime value score (LTV), a metric to determine how much an end user will spend on a product before moving on. </span></p> <blockquote class="twitter-tweet" lang="en"><p> .<a href="http://web.archive.org/web/20140830035208/https://twitter.com/ninjametrics">@ninjametrics</a> offers predictive analytics that measure social impact of users. Dope, if it works. <a href="http://web.archive.org/web/20140830035208/https://twitter.com/hashtag/GrowthBeat?src=hash">#GrowthBeat</a></p> <p>— Marin Perez (@Marinperez) <a href="http://web.archive.org/web/20140830035208/https://twitter.com/Marinperez/statuses/497158918796488704">August 6, 2014</a> </p></blockquote> <p><script src="//web.archive.org/web/20140830035208js_/http://platform.twitter.com/widgets.js" async="" charset="utf-8"></script></p> <p><span style="color: #444444;">Social Value also measures the potential money spent among a user’s friends for the same product. Working specifically in the gaming industry, where multi-player platforms and downloadable content can mean big bucks the availability of metrics like these can be (pardon the pun) a game changer.</span></p> <div style="width: 1034px" class="wp-caption alignnone"><img src="http://web.archive.org/web/20140830035208im_/http://www.shinyredphoto.com/EVENTS-2014/GrowthBeat-2014/i-DkLFvgG/0/XL/BEAT2421-XL.jpg" alt="" width="1024" height="683"/><p class="wp-caption-text"><a href="http://web.archive.org/web/20140830035208/http://technorati.com/glossary/dr/" title="Glossary: DR" data-tooltip="Also, Direct Response. A specific action by a consumer when viewing an ad (i.e. making a purchase, signing up for a service, a simple clickthrough, etc.)." class="glossaryLink " target="_blank">Dr</a>. 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