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data-elementor-id="184" class="elementor elementor-184" data-elementor-post-type="segment"><div class="elementor-element elementor-element-66f67470 e-con-full e-flex e-con e-parent" data-id="66f67470" data-element_type="container"><div class="elementor-element elementor-element-4365189d elementor-widget elementor-widget-gracenote-banner-rtl" data-id="4365189d" data-element_type="widget" data-widget_type="gracenote-banner-rtl.default"><div class="elementor-widget-container"><div class="gracenote-banner-rtl "><div class="gracenote-banner-rtl__img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/02/Group-128.jpg)"></div><div class="container "><span class="gracenote-fade-in">Advertiser</span><h1 class="gracenote-fade-in">Enhance contextual video advertising with Gracenote metadata and IDs</h1></div></div></div></div></div><div class="elementor-element elementor-element-691eaedc e-flex e-con-boxed e-con e-parent" data-id="691eaedc" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-1d171fdc elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading" data-id="1d171fdc" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Advertiser overview</h2></div></div><div class="elementor-element elementor-element-12f4207 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor" data-id="12f4207" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>In addition to transforming the way audiences engage with video content, connected TV (CTV) and streaming services allow advertisers to reach TV and video audiences at scale and better gauge campaign performance. Media buyers need more contextual information about CTV programming to more effectively reach their target audiences and benefit from more relevant inventory and choice. With Gracenote’s gold-standard content IDs and enriched entertainment metadata, advertisers are empowered with greater visibility into and understanding of the content where ads are placed, opening up opportunities for refined targeting and heightened brand safety for their ad buys.</p></div></div></div></div><div class="elementor-element elementor-element-4a8a2656 e-con-full e-flex e-con e-parent" data-id="4a8a2656" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-42a622ce e-flex e-con-boxed e-con e-child" data-id="42a622ce" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-7e0c0a8e elementor-invisible elementor-widget elementor-widget-heading" data-id="7e0c0a8e" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Advertiser products</h2></div></div><div class="elementor-element elementor-element-26b3a616 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor" data-id="26b3a616" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Gracenote’s industry-leading content metadata offerings enable advertisers to better align ad messages with relevant programming, including inclusive content.</p></div></div></div></div><div class="elementor-element elementor-element-41c68796 e-flex e-con-boxed e-con e-child" data-id="41c68796" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-3ba383c9 e-con-full e-flex elementor-invisible e-con e-child" data-id="3ba383c9" data-element_type="container" data-settings="{"background_background":"classic","animation":"fadeIn","animation_delay":100}"><div class="elementor-element elementor-element-20f7ffba e-flex e-con-boxed e-con e-child" data-id="20f7ffba" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="e-con-inner"></div></div><div class="elementor-element elementor-element-366cacf2 elementor-widget elementor-widget-heading" data-id="366cacf2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Contextual Video Data</h4></div></div><div class="elementor-element elementor-element-593b2213 elementor-widget elementor-widget-text-editor" data-id="593b2213" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">Unlock more value from CTV advertising by leveraging industry-standard Gracenote video content metadata and IDs. Gain more transparency into the content where your ads are placed, allowing you to target relevant programming effectively.</span></p></div></div><div class="elementor-element elementor-element-4a606a7f elementor-widget elementor-widget-button" data-id="4a606a7f" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"><a class="elementor-button elementor-button-link elementor-size-sm" href="/products/contextual-video-data/"><span class="elementor-button-content-wrapper"><span class="elementor-button-text">Learn more</span></span></a></div></div></div></div><div class="elementor-element elementor-element-2aff2c9f e-con-full e-flex elementor-invisible e-con e-child" data-id="2aff2c9f" data-element_type="container" data-settings="{"background_background":"classic","animation":"fadeIn","animation_delay":100}"><div class="elementor-element elementor-element-1c0d46be e-flex e-con-boxed e-con e-child" data-id="1c0d46be" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="e-con-inner"></div></div><div class="elementor-element elementor-element-591e36cd elementor-widget elementor-widget-heading" data-id="591e36cd" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Inclusion Analytics</h4></div></div><div class="elementor-element elementor-element-abcf0d9 elementor-widget elementor-widget-text-editor" data-id="abcf0d9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">With diversity insights across content, media buyers can effectively identify inclusive programming for advertising and product placements, leading to improved outcomes and achievement of DE&I objectives.</span></p></div></div><div class="elementor-element elementor-element-535b4400 elementor-widget elementor-widget-button" data-id="535b4400" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"><a class="elementor-button elementor-button-link elementor-size-sm" href="https://gracenote.com/products/inclusion-analytics/"><span class="elementor-button-content-wrapper"><span class="elementor-button-text">Learn more</span></span></a></div></div></div></div></div></div></div><div class="elementor-element elementor-element-620e2bba e-con-full e-flex e-con e-parent" data-id="620e2bba" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-6af6db80 e-flex e-con-boxed elementor-invisible e-con e-child" data-id="6af6db80" data-element_type="container" data-settings="{"animation":"fadeIn","animation_delay":100}"><div class="e-con-inner"><div class="elementor-element elementor-element-3d5ccbeb elementor-invisible elementor-widget elementor-widget-heading" data-id="3d5ccbeb" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Trusted by leading entertainment companies</p></div></div><div class="elementor-element elementor-element-210e2088 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="210e2088" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><h4 style="text-align: center;">Gracenote’s content development, distribution, discovery and advertising solutions <span style="color: #f40953;">help our customers connect audiences with content.</span></h4></div></div></div></div><div class="elementor-element elementor-element-77c17d2f e-flex e-con-boxed e-con e-child" data-id="77c17d2f" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-6e5d624d elementor-invisible elementor-widget elementor-widget-image" data-id="6e5d624d" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" width="96" height="58" src="https://gracenote.com/wp-content/uploads/2024/02/3.svg" class="attachment-full size-full wp-image-246" alt="apple" /></div></div><div class="elementor-element elementor-element-181c6138 elementor-invisible elementor-widget elementor-widget-image" data-id="181c6138" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" width="143" height="49" src="https://gracenote.com/wp-content/uploads/2024/02/4.svg" class="attachment-full size-full wp-image-245" alt="google" /></div></div><div 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class="elementor-element elementor-element-1774497 elementor-invisible elementor-widget elementor-widget-image" data-id="1774497" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="96" height="58" src="https://gracenote.com/wp-content/uploads/2024/02/13.svg" class="attachment-full size-full wp-image-275" alt="amazon" /></div></div><div class="elementor-element elementor-element-1b07dcc5 elementor-invisible elementor-widget elementor-widget-image" data-id="1b07dcc5" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="54" height="54" src="https://gracenote.com/wp-content/uploads/2024/02/21.svg" class="attachment-full size-full wp-image-284" alt="wb" /></div></div><div class="elementor-element elementor-element-585bda37 elementor-invisible elementor-widget elementor-widget-image" data-id="585bda37" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="89" height="55" src="https://gracenote.com/wp-content/uploads/2024/02/5.svg" class="attachment-full size-full wp-image-244" alt="lg" /></div></div><div class="elementor-element elementor-element-5e23d1c5 elementor-invisible elementor-widget elementor-widget-image" data-id="5e23d1c5" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="173" height="17" src="https://gracenote.com/wp-content/uploads/2024/02/lucid.svg" class="attachment-full size-full wp-image-973" alt="logo" /></div></div><div 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class="elementor-widget-container"><img loading="lazy" decoding="async" width="96" height="58" src="https://gracenote.com/wp-content/uploads/2024/02/2.svg" class="attachment-full size-full wp-image-247" alt="toyota" /></div></div><div class="elementor-element elementor-element-112c51ea elementor-invisible elementor-widget elementor-widget-image" data-id="112c51ea" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="96" height="58" src="https://gracenote.com/wp-content/uploads/2024/02/11.svg" class="attachment-full size-full wp-image-277" alt="audi" /></div></div><div class="elementor-element elementor-element-1a28bcaf elementor-invisible elementor-widget elementor-widget-image" data-id="1a28bcaf" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="191" height="31" src="https://gracenote.com/wp-content/uploads/2024/02/12.svg" class="attachment-full size-full wp-image-276" alt="hyundai" /></div></div><div class="elementor-element elementor-element-538bed1f elementor-invisible elementor-widget elementor-widget-image" data-id="538bed1f" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="735" height="161" src="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-11.png" class="attachment-full size-full wp-image-1815" alt="liberty global" srcset="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-11.png 735w, https://gracenote.com/wp-content/uploads/2024/04/Mask-group-11.png?resize=300,66 300w" sizes="(max-width: 735px) 100vw, 735px" /></div></div><div class="elementor-element 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elementor-widget-image" data-id="535761a0" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="79" height="58" src="https://gracenote.com/wp-content/uploads/2024/02/19.svg" class="attachment-full size-full wp-image-286" alt="comcast" /></div></div><div class="elementor-element elementor-element-31b2b121 elementor-invisible elementor-widget elementor-widget-image" data-id="31b2b121" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="81" height="26" src="https://gracenote.com/wp-content/uploads/2024/02/20.svg" class="attachment-full size-full wp-image-285" alt="roku" /></div></div><div class="elementor-element elementor-element-38f4db66 elementor-invisible elementor-widget elementor-widget-image" data-id="38f4db66" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" src="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-17.png?w=180" title="Mask group-17" alt="dazn" loading="lazy" /></div></div><div class="elementor-element elementor-element-5fbdcf0 elementor-invisible elementor-widget elementor-widget-image" data-id="5fbdcf0" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" src="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-18.png?w=300" title="Mask group-18" alt="disney" loading="lazy" /></div></div><div class="elementor-element elementor-element-d7e20b9 elementor-invisible elementor-widget elementor-widget-image" data-id="d7e20b9" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" src="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-19.png?w=300" title="Mask group-19" alt="tubi" loading="lazy" /></div></div><div class="elementor-element elementor-element-7168564c elementor-invisible elementor-widget elementor-widget-image" data-id="7168564c" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="695" height="100" src="https://gracenote.com/wp-content/uploads/2024/04/Union.png" class="attachment-full size-full wp-image-1820" alt="" srcset="https://gracenote.com/wp-content/uploads/2024/04/Union.png 695w, https://gracenote.com/wp-content/uploads/2024/04/Union.png?resize=300,43 300w" sizes="(max-width: 695px) 100vw, 695px" /></div></div></div></div><div class="elementor-element elementor-element-3da7622 e-flex e-con-boxed e-con e-child" data-id="3da7622" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-31fefe19 elementor-widget elementor-widget-gracenote-testimonials-creative" data-id="31fefe19" data-element_type="widget" data-widget_type="gracenote-testimonials-creative.default"><div class="elementor-widget-container"><div class="gracenote-testimonials-creative"><div class="gracenote-testimonials-creative__content gracenote-fade-in"><span>Testimonials</span><h2>What our industry collaborators are saying</h2><div class="gracenote-testimonials-creative__btn"><div class="gracenote-button-prev"><svg width="47" height="47" viewBox="0 0 47 47" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="23.5" cy="23.5" r="23" transform="matrix(-1 0 0 1 47 0)" stroke="#BCC7D1"/><path d="M28.2453 23.5001H18.7549M18.7549 23.5001L23.5001 28.2453M18.7549 23.5001L23.5001 18.7549" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></div><div class="gracenote-button-next"><svg width="47" height="47" viewBox="0 0 47 47" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="23.5" cy="23.5" r="23" stroke="#BCC7D1"/><path d="M18.7547 23.5001H28.2451M28.2451 23.5001L23.4999 28.2453M28.2451 23.5001L23.4999 18.7549" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></div></div></div><div class="swiper-container swiper gracenote-fade-in"><div class="swiper-wrapper"><div class="swiper-slide"><div class="gracenote-testimonials-creative__item"><img loading="lazy" decoding="async" width="500" height="171" src="https://gracenote.com/wp-content/uploads/2024/02/peer39_logo.png" class="attachment-full size-full" alt="" srcset="https://gracenote.com/wp-content/uploads/2024/02/peer39_logo.png 500w, https://gracenote.com/wp-content/uploads/2024/02/peer39_logo.png?resize=300,103 300w" sizes="(max-width: 500px) 100vw, 500px" /><h6>CTV represents the future of television advertising and the ability to pass standardized contextual data signals at scale will improve results for advertisers and lead to more investment for publishers. We’ve spent the past several years looking to bring more effectiveness to CTV ad targeting. Together with Gracenote, we hope to create a strong ecosystem where advertisers, publishers and consumers all benefit from content supported through contextually relevant advertising.</h6><p>Mario Diez</p><span>CEO</span></div></div><div class="swiper-slide"><div class="gracenote-testimonials-creative__item"><img loading="lazy" decoding="async" width="500" height="177" src="https://gracenote.com/wp-content/uploads/2024/02/directv-advertising-logo.png" class="attachment-full size-full" alt="" srcset="https://gracenote.com/wp-content/uploads/2024/02/directv-advertising-logo.png 500w, https://gracenote.com/wp-content/uploads/2024/02/directv-advertising-logo.png?resize=300,106 300w" sizes="(max-width: 500px) 100vw, 500px" /><h6>At DIRECTV Advertising, we are committed to providing our advertisers the tools to reach their audiences most effectively. By integrating Gracenote’s content metadata, we can offer brands more precision in the content they’re airing within, as well as more transparency on the backend. This collaboration marks a significant step forward in enhancing our CTV advertising capabilities, enabling us to deliver more relevant and impactful ads to our viewers.</h6><p>Matt Jamison</p><span>AVP, Head of Ad Sales Partnerships</span></div></div><div class="swiper-slide"><div class="gracenote-testimonials-creative__item"><img loading="lazy" decoding="async" width="500" height="171" src="https://gracenote.com/wp-content/uploads/2024/02/magnite_logo-1.png" class="attachment-full size-full" alt="" srcset="https://gracenote.com/wp-content/uploads/2024/02/magnite_logo-1.png 500w, https://gracenote.com/wp-content/uploads/2024/02/magnite_logo-1.png?resize=300,103 300w" sizes="(max-width: 500px) 100vw, 500px" /><h6>Magnite is pleased to be working with Gracenote to scale the use of standardized contextual categories to improve CTV advertising outcomes and as our collaboration continues, we’ll innovate together to facilitate the adoption, scale, and distribution of Contextual Video Data. In addition to experimenting with different packages based on contextual use cases, we are discussing additional features including more robust data controls for media owners. We look forward to working closely with Gracenote and our partners to increase collaboration through contextual insights.</h6><p>Kristen Williams</p><span>SVP of Strategic Partnerships</span></div></div></div></div></div></div></div></div></div></div><div class="elementor-element elementor-element-3c11003a e-con-full e-flex e-con e-parent" data-id="3c11003a" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-441e6281 e-flex e-con-boxed e-con e-child" data-id="441e6281" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-184fa718 elementor-invisible elementor-widget elementor-widget-heading" data-id="184fa718" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Insights</p></div></div><div class="elementor-element elementor-element-7eb87c81 e-flex e-con-boxed elementor-invisible e-con e-child" data-id="7eb87c81" data-element_type="container" data-settings="{"animation":"fadeIn","animation_delay":100}"><div class="e-con-inner"><div class="elementor-element elementor-element-7598ce elementor-widget elementor-widget-heading" data-id="7598ce" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Latest from Gracenote</h2></div></div><div class="elementor-element elementor-element-5a3982d elementor-widget elementor-widget-button" data-id="5a3982d" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"><a class="elementor-button elementor-button-link elementor-size-sm" href="https://gracenote.com/solutions/"><span class="elementor-button-content-wrapper"><span class="elementor-button-icon"><svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none"><g><path d="M3.3895 8.49995H12.8799M12.8799 8.49995L8.13469 13.2451M12.8799 8.49995L8.13469 3.75476" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span></span></a></div></div></div></div></div><div class="elementor-element elementor-element-7f70650f elementor-widget elementor-widget-gracenote-posts" data-id="7f70650f" data-element_type="widget" data-widget_type="gracenote-posts.default"><div class="elementor-widget-container"><div class="gracenote-posts "><div class="gracenote-posts__item gracenote-fade-in"><div class="gracenote-posts__img-wrap"><a href="https://gracenote.com/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-posts__img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/woman-looking-at-svod-ui-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/">SVOD catalogs are big business, but they’re vastly underutilized</a></h6><p>Recent TV viewership trends suggest that many SVOD services might not be getting their money’s worth from the majority of the content they distribute. </p><div class="gracenote-posts__bottom"><span>Nov 21, 2024</span><a href="https://gracenote.com/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-posts__btn"><svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#F7F7F9"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-posts__item gracenote-fade-in"><div class="gracenote-posts__img-wrap"><a href="https://gracenote.com/insights/whats-new-in-svod-most-of-its-content/" class="gracenote-posts__img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/remote-streaming-interface-tv.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/insights/whats-new-in-svod-most-of-its-content/">What’s new in SVOD? Most of its content</a></h6><p>Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new. </p><div class="gracenote-posts__bottom"><span>Nov 14, 2024</span><a href="https://gracenote.com/insights/whats-new-in-svod-most-of-its-content/" class="gracenote-posts__btn"><svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#F7F7F9"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-posts__item gracenote-fade-in"><div class="gracenote-posts__img-wrap"><a href="https://gracenote.com/insights/2024-state-of-play/" class="gracenote-posts__img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/11/2024-SOP-report-page-banner-v1-1-1.png?w=1024)"></a></div><h6><a href="https://gracenote.com/insights/2024-state-of-play/">2024 State of Play</a></h6><p>This report highlights SVOD content trends, distribution strategies and can be used to develop personalized content journeys.</p><div class="gracenote-posts__bottom"><span>Nov 13, 2024</span><a href="https://gracenote.com/insights/2024-state-of-play/" class="gracenote-posts__btn"><svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#F7F7F9"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div></div></div></div></div></div></div><div class="elementor-element elementor-element-24e7b529 e-con-full e-flex e-con e-parent" data-id="24e7b529" data-element_type="container" data-settings="{"background_background":"gradient"}"><div class="elementor-element elementor-element-5fd00d2d elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading" data-id="5fd00d2d" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Let’s discuss your contextual video advertising needs</h2></div></div><div class="elementor-element elementor-element-16f30c4a elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor" data-id="16f30c4a" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Whether you’re looking to get more transparency into CTV contextual ad targeting or inform inclusive content investments, Gracenote can help.</p></div></div><div class="elementor-element elementor-element-ead1643 elementor-widget elementor-widget-gracenote-popup-button" data-id="ead1643" data-element_type="widget" data-widget_type="gracenote-popup-button.default"><div class="elementor-widget-container"><div class="gracenote-popup-button"><a href="#contact-us-form" class="btn-light">Get in touch<svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none"><path d="M3.3895 8.50001H12.8799M12.8799 8.50001L8.13469 13.2452M12.8799 8.50001L8.13469 3.75482" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div></div></div></div><div id="contact-us-form" class="gracenote-header__popup"><div class="gracenote-header__popup-inner"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none"><path d="M18 6L6 18M6 6L18 18" stroke="#F40953" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg><h2>Get in touch</h2><p>Fill out the form to contact us!</p><div class="wpcf7 no-js" id="wpcf7-f1806-o1" lang="en-US" dir="ltr" data-wpcf7-id="1806"><div class="screen-reader-response"><p role="status" aria-live="polite" aria-atomic="true"></p> <ul></ul></div><form action="/segments/advertiser/#wpcf7-f1806-o1" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init"><div style="display: none;"><input type="hidden" name="_wpcf7" value="1806" /><input type="hidden" name="_wpcf7_version" value="6.0" /><input type="hidden" name="_wpcf7_locale" value="en_US" /><input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f1806-o1" /><input type="hidden" name="_wpcf7_container_post" value="0" /><input type="hidden" name="_wpcf7_posted_data_hash" value="" /><input type="hidden" name="_wpcf7_recaptcha_response" value="" /></div><p><span class="wpcf7-form-control-wrap" data-name="areaOfInterest"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="areaOfInterest"><option value="">How can we help?*</option><option value="Sales Inquiry">Sales Inquiry</option><option value="Other Inquiry">Other Inquiry</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="first_name"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="First name*" value="" type="text" name="first_name" /></span><br /><span class="wpcf7-form-control-wrap" data-name="last_name"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Last name*" value="" type="text" name="last_name" /></span><br /><span class="wpcf7-form-control-wrap" data-name="email"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email" aria-required="true" aria-invalid="false" placeholder="Business email*" value="" type="email" name="email" /></span><br /><span class="wpcf7-form-control-wrap" data-name="job_title"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Job title*" value="" type="text" name="job_title" /></span><br /><span class="wpcf7-form-control-wrap" data-name="company"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Company*" value="" type="text" name="company" /></span><br /><span class="wpcf7-form-control-wrap" data-name="companySize"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="companySize"><option value="">Company size*</option><option value="1-99 employees">1-99 employees</option><option value="100-299 employees">100-299 employees</option><option value="300-1999 employees">300-1999 employees</option><option value="2000+ employees">2000+ employees</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="industry"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="industry"><option value="">Industry*</option><option value="Agency">Agency</option><option value="Automotive">Automotive</option><option value="Consulting">Consulting</option><option value="CPG">CPG</option><option value="Education">Education</option><option value="Electronics">Electronics</option><option value="Energy">Energy</option><option value="Entertainment">Entertainment</option><option value="Financial Services">Financial Services</option><option value="Food & Beverages">Food & Beverages</option><option value="Government">Government</option><option value="Healthcare">Healthcare</option><option value="Hospitality & Travel">Hospitality & Travel</option><option value="Insurance">Insurance</option><option value="Internet">Internet</option><option value="Manufacturing">Manufacturing</option><option value="Media">Media</option><option value="Music">Music</option><option value="Non-Profit">Non-Profit</option><option value="Other">Other</option><option value="Pharmaceuticals">Pharmaceuticals</option><option value="Publishing">Publishing</option><option value="Radio">Radio</option><option value="Real Estate">Real Estate</option><option value="Retail">Retail</option><option value="Sports">Sports</option><option value="Technology">Technology</option><option value="Telecommunications">Telecommunications</option><option value="Television & Cable">Television & Cable</option><option value="Video Gaming">Video Gaming</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="country"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="country"><option value="">Location*</option><option value="Afghanistan">Afghanistan</option><option value="Aland Islands">Aland Islands</option><option value="Albania">Albania</option><option value="Algeria">Algeria</option><option value="Andorra">Andorra</option><option value="Angola">Angola</option><option value="Anguilla">Anguilla</option><option value="Antarctica">Antarctica</option><option value="Antigua and Barbuda">Antigua and Barbuda</option><option value="Argentina">Argentina</option><option value="Armenia">Armenia</option><option value="Aruba">Aruba</option><option value="Australia">Australia</option><option value="Austria">Austria</option><option value="Azerbaijan">Azerbaijan</option><option value="Bahamas">Bahamas</option><option value="Bahrain">Bahrain</option><option value="Bangladesh">Bangladesh</option><option value="Barbados">Barbados</option><option value="Belarus">Belarus</option><option value="Belgium">Belgium</option><option value="Belize">Belize</option><option value="Benin">Benin</option><option value="Bermuda">Bermuda</option><option value="Bhutan">Bhutan</option><option value="Bolivia">Bolivia</option><option value="Bonaire, Sint Eustatius and Saba">Bonaire, Sint Eustatius and Saba</option><option value="Bosnia and Herzegovina">Bosnia and Herzegovina</option><option value="Botswana">Botswana</option><option value="Bouvet Island">Bouvet Island</option><option value="Brazil">Brazil</option><option value="British Indian Ocean Territory">British Indian Ocean Territory</option><option value="Brunei Darussalam">Brunei Darussalam</option><option value="Bulgaria">Bulgaria</option><option value="Burkina Faso">Burkina Faso</option><option value="Burundi">Burundi</option><option value="Cambodia">Cambodia</option><option value="Cameroon">Cameroon</option><option value="Canada">Canada</option><option value="Cape Verde">Cape Verde</option><option value="Cayman Islands">Cayman Islands</option><option value="Central African Republic">Central African Republic</option><option value="Chad">Chad</option><option value="Chile">Chile</option><option value="China">China</option><option value="Christmas Island">Christmas Island</option><option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option><option value="Colombia">Colombia</option><option value="Comoros">Comoros</option><option value="Congo, the Democratic Republic of the">Congo, the Democratic Republic of the</option><option value="Congo">Congo</option><option value="Cook Islands">Cook Islands</option><option value="Costa Rica">Costa Rica</option><option value="Cote d’Ivoire">Cote d’Ivoire</option><option value="Croatia">Croatia</option><option value="Cuba">Cuba</option><option value="Curaçao">Curaçao</option><option value="Cyprus">Cyprus</option><option value="Czech Republic">Czech Republic</option><option value="Denmark">Denmark</option><option value="Djibouti">Djibouti</option><option value="Dominican Republic">Dominican Republic</option><option value="Dominica">Dominica</option><option value="Ecuador">Ecuador</option><option value="Egypt">Egypt</option><option value="El Salvador">El Salvador</option><option value="Equatorial Guinea">Equatorial Guinea</option><option value="Eritrea">Eritrea</option><option value="Estonia">Estonia</option><option value="Ethiopia">Ethiopia</option><option value="Falkland Islands (Malvinas)">Falkland Islands (Malvinas)</option><option value="Faroe Islands">Faroe Islands</option><option value="Fiji">Fiji</option><option value="Finland">Finland</option><option value="France">France</option><option value="French Guiana">French Guiana</option><option value="French Polynesia">French Polynesia</option><option value="French Southern Territories">French Southern Territories</option><option value="Gabon">Gabon</option><option value="Gambia">Gambia</option><option value="Georgia">Georgia</option><option value="Germany">Germany</option><option value="Ghana">Ghana</option><option 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