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href="http://web.archive.org/web/20140626110918/http://screencrave.com/author/brendan-walsh/" title="Posts by Brendan Walsh" rel="author">Brendan Walsh</a> on <time pubdate="pubdate" datetime="2010-07-24T19:33:43+00:00">July 24th, 2010</time> </p> </header> <div class="post-content"> <p style="text-align: center;"><img class="size-full wp-image-97136 aligncenter" title="Angie Herowtmk" src="http://web.archive.org/web/20140626110918im_/http://screencrave.com/wp-content/uploads/2010/07/Angie-Herowtmk-e1279861634584.jpg" alt="" width="570" height="427"/></p> <p>Come on, we’re all adults here at <a title="Comic-Con Reviews" href="http://web.archive.org/web/20140626110918/http://screencrave.com/tag/comic-con/">Comic-Con</a>…well, except for the children…but they don’t count! But let’s be honest with each other, what was once the greatest party a nerd could attend has been hijacked by Hollywood so they can trot out whatever’s meant to be gobbled up by the 18-34 male demographic. But at least for the past few years it was to build hype for things that were still months away! Sony Pictures’ <a title="Salt Movie" href="http://web.archive.org/web/20140626110918/http://screencrave.com/tag/salt/"><em><strong>Salt</strong></em></a> opened <em>the NIGHT of its panel</em>! Is this publicity <em>really</em> going to give it the bump that will transform the film from the next in a series of action duds (I’m looking at <em>you</em>, <a title="Knight and Day Movie" href="http://web.archive.org/web/20140626110918/http://screencrave.com/tag/knight-and-day/"><em><strong>Knight and Day</strong></em></a>)? Let’s discuss this, by which I mean “let me shout at you some more,” after the jump…<span id="more-97133"></span>Here at the San Diego convention center, Hall H is the big show as far as movies are concerned. It’s the largest capacity room, with about 6,500 seats, and it’s full of the people who are the most excited for whatever is being shown. For the last few years it’s simply become expected by Con-goers that whatever is on display here is going to be a huge deal, and the #1 A-List celebrities will be on hand to receive all screaming hysterics a studio could hope for.</p> <p>But it seems there’s an awful lot of short sighted studio fare on the line-up this year, which is to say they’re not building anticipation for upcoming projects, so much as trying to bolster films with immediate releases. <em>Salt</em> is probably the worst offender. The marketing campaign for this film has plastered advertisements on any surface they can get the rights to for months now, asking us “Who is Salt,” as if we don’t already know. Trailers have been getting increasing airtime, showcasing the biggest stunts and action scenes in the film. It’s practically impossible not to know that there’s an <a title="Angelina Jolie Movies" href="http://web.archive.org/web/20140626110918/http://screencrave.com/tag/angelina-jolie/">Angelina Jolie</a> spy flick coming out mid-summer. So why is it here at Comic-Con desperately trying to woo those extra 6,500 ticket buyers?</p> <p>It’s probably the internet’s fault. There is a huge press and web presence at Comic-Con, with reporters from outlets that receive millions of page views to others which probably don’t amount to much more than a bi-monthly newsletter among friends. Pretty much anyone with a website can get a press pass, any publicity is good publicity, right? That notion, combined with social networking, must lead them to believe that as soon as they see the theatrical trailer (yet again), and half a glimpse at the lead actress (from about football field’s length away), the press and fans will race each other to internet to get the word out that “OMFG!!!1!1! SALT IS THE GOODZ!” And they might even be right. But that still doesn’t keep this movie from being out of place, with no relevance to the key interests of this particular audience.</p> <p>What it all seems to boil down to is that Hollywood, stubborn as ever, is hedging their bets and keeping the old business model of “We know what you want better than you do.” They’re giving audiences stuff they’ve been conditioned to enjoy, rather than embracing the unique tastes of this particular group.</p> <p>What do you think? We wrote another piece about the <a title="Drive Angry 3D - Just Because It's Here, Doesn't Mean It's Wanted" href="http://web.archive.org/web/20140626110918/http://screencrave.com/2010-07-23/drive-angry-3d-just-because-its-here-doesnt-mean-its-wanted/">empty lines going into Hall H</a> yesterday before <strong><em>Drive Angry 3D</em></strong> as well.</p> <p><strong>Have the studios taken this too far? Do films like Salt and/or films coming out the same day deserve a spot in Hall H?</strong></p> <p>Like what you read? For more fun, check out our top stories from Comic-Con…</p> <ul> <li><a title="Comic-Con 2010: Watch Ryan Reynolds Recite Green Lantern Oath" href="http://web.archive.org/web/20140626110918/http://screencrave.com/2010-07-24/comic-con-2010-watch-ryan-reynolds-recite-the-green-lantern-oath/">Watch Ryan Reynolds Recite the Green Lantern Oath to a Little Boy</a></li> <li><a title="Comic-Con 2010 Sucker Punch Footage First Look" href="http://web.archive.org/web/20140626110918/http://screencrave.com/2010-07-24/comic-con-2010-sucker-punch-footage-first-look/">Sucker Punch Footage First Look</a></li> <li><a title="Drive Angry 3D - Just Because It's Here, Doesn't Mean It's Wanted" href="http://web.archive.org/web/20140626110918/http://screencrave.com/2010-07-23/drive-angry-3d-just-because-its-here-doesnt-mean-its-wanted/">Drive Angry 3D Just because It’s Here Doesn’t Mean It’s Wanted</a></li> <li><a title="Comic-Con 2010: Thor Footage First Look" href="http://web.archive.org/web/20140626110918/http://screencrave.com/2010-07-25/comic-con-2010-thor-footage-first-look/">Thor Footage First Look</a></li> <li><a title="Comic-Con 2010: Green Lantern Footage First Look" href="http://web.archive.org/web/20140626110918/http://screencrave.com/2010-07-24/comic-con-2010-green-lantern-footage-first-look/">Green Lantern Footage First Look</a></li> <li><a title="Comic-Con 2010: Don't Be Afraid of The Dark - Guillermo's Ghost Story" href="http://web.archive.org/web/20140626110918/http://screencrave.com/2010-07-24/comic-con-2010-dont-be-afraid-of-the-dark-press-conference/">Don’t be Afraid of the Dark Press Conference Ghost Story</a></li> <li><a title="Comic-Con 2010: Costumes" href="http://web.archive.org/web/20140626110918/http://screencrave.com/2010-07-23/comic-con-2010-costumes/">Comic-Con 2010 Costumes</a></li> <li><a title="Comic-Con 2010: Cowboys And Aliens First Look Footage" href="http://web.archive.org/web/20140626110918/http://screencrave.com/2010-07-24/comic-con-2010-cowboys-and-aliens-footage-description/">Cowboys and Aliens Footage Description</a></li> <li><a title="Comic-Con 2010: Green Lantern Photos of Abin Sur" href="http://web.archive.org/web/20140626110918/http://screencrave.com/2010-07-21/comic-con-2010-green-lantern-photos-of-abin-sur/">Green Lantern Photos of Abin Sur</a></li> <li><a title="Comic-Con 2010: Supernatural Season 6 Sneak Peek With Panel Video" href="http://web.archive.org/web/20140626110918/http://screencrave.com/2010-07-25/comic-con-2010-supernatural-season-6-sneak-peek-with-panel-video/">Supernatural Season 6 Sneak Peek with Panel Video</a></li> </ul> <div class="wp_rp_wrap wp_rp_plain" id="wp_rp_first"> <div class="wp_rp_content"> <h3 class="related_post_title">Related Posts</h3> <ul class="related_post wp_rp" style="visibility: visible"> <li><a href="http://web.archive.org/web/20140626110918/http://screencrave.com/2010-07-22/salt-movie-review/" class="wp_rp_title">Salt: Movie Review</a> (4)</li> <li><a href="http://web.archive.org/web/20140626110918/http://screencrave.com/2009-03-03/first-photos-of-angelina-jolie-in-salt/" class="wp_rp_title">First Photos of Angelina Jolie in Salt</a> (1)</li> <li><a href="http://web.archive.org/web/20140626110918/http://screencrave.com/2010-07-22/comic-con-2010-battle-los-angeles-michelle-rodriguez-on-avatar-death/" class="wp_rp_title">Comic-Con 2010: Battle Los Angeles’ Michelle Rodriguez on Avatar, Death</a> (1)</li> <li><a href="http://web.archive.org/web/20140626110918/http://screencrave.com/2012-07-11/comiccon-important/" class="wp_rp_title">Editorial: Why Comic-Con Is So Important To Me (And Should Be For You Too)</a> (0)</li> <li><a href="http://web.archive.org/web/20140626110918/http://screencrave.com/2010-03-30/new-salt-stills-released-new-trailer-set-to-debut-on-thursday/" class="wp_rp_title">New Salt Stills Released; New Trailer Set To Debut On Thursday</a> (4)</li> <li><a href="http://web.archive.org/web/20140626110918/http://screencrave.com/2010-12-21/new-dvd-releases-salt-easy-a-wall-street-money-never-sleeps/" class="wp_rp_title">New DVD Releases: Salt, Easy A, Wall Street Money Never Sleeps</a> (0)</li> <li><a href="http://web.archive.org/web/20140626110918/http://screencrave.com/2009-11-16/first-salt-poster-with-angelina-jolie/" class="wp_rp_title">First Salt Poster With Angelina Jolie</a> (5)</li> </ul> <div class="wp_rp_footer"><a class="wp_rp_backlink" target="_blank" rel="nofollow" href="http://web.archive.org/web/20140626110918/http://www.zemanta.com/?wp-related-posts">Zemanta</a></div> </div> </div> </div> </article> <div class="adsense-wrapper"> <script type="text/javascript"> function google_ad_request_done(google_ads) { var s = ''; var i; if (google_ads.length == 0) { return; } s += '<div class="adsense"><div class="adsense-google"><a href="' + google_info.feedback_url + '" title="Ads by Google">Ads by Google</a></div>'; s += '<ol>'; for(i = 0; i < google_ads.length; ++i) { s += '<li>'; s += '<strong><a class="adsense-title" href="' + google_ads[i].url + '">' + google_ads[i].line1 + '</a></strong> '; s += google_ads[i].line2 + google_ads[i].line3; s += '<br /><a class="adsense-url" href="' + google_ads[i].url + '">' + google_ads[i].visible_url + '</a> '; s += '</li>'; } s += '</ol></div>'; document.write(s); return; } google_ad_client = 'pub-1291300454561891'; google_ad_channel = '0946521291'; google_ad_output = 'js'; google_ad_type = 'text'; google_image_size = '336x580'; google_max_num_ads = 3; google_feedback = 'on'; </script> <script type="text/javascript" src="http://web.archive.org/web/20140626110918js_/http://pagead2.googlesyndication.com/pagead/show_ads.js"></script> </div> <div id="comments"> <div id="disqus_thread"> <div id="dsq-content"> <ul id="dsq-comments"> <li class="post pingback"> <p>Pingback: <a href="http://web.archive.org/web/20140626110918/http://screencrave.com/2010-07-23/drive-angry-3d-just-because-its-here-doesnt-mean-its-wanted/" rel="external nofollow" class="url">Drive Angry 3D – Just Because It’s Here, Doesn’t Mean It’s Wanted</a></p> </li> </li> <li class="comment even thread-even depth-1" id="dsq-comment-34274"> <div id="dsq-comment-header-34274" class="dsq-comment-header"> <cite id="dsq-cite-34274"> <span id="dsq-author-user-34274">Stay True Comic-con</span> </cite> </div> <div id="dsq-comment-body-34274" class="dsq-comment-body"> <div id="dsq-comment-message-34274" class="dsq-comment-message"><p>Thanks for posting. Salt and other movies that don't have anything to do with Sci-Fi or comics need to get F out!! I want comic-con back to way it was in the 90s or early 2000s. I'm watching G4 coverage of Comic-con right now and they have cast from Community? WTH </p> </div> </div> </li> </ul> </div> </div> <script type="text/javascript"> /* <![CDATA[ */ var disqus_url = 'http://web.archive.org/web/20140626110918/http://screencrave.com/2010-07-24/comic-con-2010-why-was-salt-here/'; var disqus_identifier = '97133 http://screencrave.com/?p=97133'; var disqus_container_id = 'disqus_thread'; var disqus_domain = 'disqus.com'; var disqus_shortname = 'screencrave'; var disqus_title = "Comic-Con 2010: Why Was Salt Here?"; var disqus_config = function () { var config = this; // Access to the config object config.language = ''; /* All currently supported events: * preData — fires just before we request for initial data * preInit - fires after we get initial data but before we load any dependencies * onInit - fires when all dependencies are resolved but before dtpl template is rendered * afterRender - fires when template is rendered but before we show it * onReady - everything is done */ config.callbacks.preData.push(function() { // clear out the container (its filled for SEO/legacy purposes) document.getElementById(disqus_container_id).innerHTML = ''; }); config.callbacks.onReady.push(function() { // sync comments in the background so we don't block the page var script = document.createElement('script'); script.async = true; script.src = '?cf_action=sync_comments&post_id=97133'; var firstScript = document.getElementsByTagName( "script" )[0]; firstScript.parentNode.insertBefore(script, firstScript); }); }; /* ]]> */ </script> <script type="text/javascript"> /* <![CDATA[ */ var DsqLocal = { 'trackbacks': [ { 'author_name': "Drive Angry 3D – Just Because It’s Here, Doesn’t Mean It’s Wanted", 'author_url': "http:\/\/web.archive.org\/web\/20140626110918\/http:\/\/screencrave.com\/2010-07-23\/drive-angry-3d-just-because-its-here-doesnt-mean-its-wanted\/", 'date': "07\/24\/2010 07:36 PM", 'excerpt': "[...] It seems it isn’t a shining moment for Hall H today.And don’t even get us started on Salt being ...", 'type': "pingback" } ], 'trackback_url': "http:\/\/web.archive.org\/web\/20140626110918\/http:\/\/screencrave.com\/2010-07-24\/comic-con-2010-why-was-salt-here\/trackback\/" }; /* ]]> */ </script> <script type="text/javascript"> /* <![CDATA[ */ (function() { var dsq = document.createElement('script'); dsq.type = 'text/javascript'; dsq.async = true; dsq.src = '//' + disqus_shortname + '.' + 'disqus.com' + '/embed.js?pname=wordpress&pver=2.74'; (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(dsq); })(); /* ]]> */ </script> </div> </div> <aside id="sidebar"> <div class="col-152 max-height"> <div class="social-media-buttons border-bottom"> <div id="social-media-facebook"> <div class="fb-like" data-send="false" data-layout="button_count" data-width="120" data-show-faces="false"></div> </div> <div id="social-media-twitter"> <a href="http://web.archive.org/web/20140626110918/https://twitter.com/share" class="twitter-share-button" data-count="horizontal">Tweet</a> </div> <div id="social-media-google"> <g:plusone size="medium"></g:plusone> </div> <div id="social-media-stumbleupon"> <su:badge layout="1"></su:badge> </div> </div> <div class="author-152"> <img alt="" src="http://web.archive.org/web/20140626110918im_/http://1.gravatar.com/avatar/f3be2c7850d298c9f08376ea08be9187?s=80&d=&r=G" class="avatar avatar-80 photo" height="80" width="80"/> <p> Posted by <a href="http://web.archive.org/web/20140626110918/http://screencrave.com/author/brendan-walsh/" title="Posts by Brendan Walsh" rel="author">Brendan Walsh</a> </p> <p class="time">July 24th, 2010</p> <p></p> <p class="post-count"><strong>98</strong> Posts</p> </div> </div> <div class="col-340 max-height border-left"> <div id="d5a2ae9f-e1d1-4e5f-bcc3-26d2a18b62c9" class="ad-medium-rectangle-wrapper border-bottom"> </div> <div class="recent-posts-340 border-bottom"> <h3>Recent Posts</h3> <ul> <li> <div class="thumbnail thumbnail-110-80"> <a href="http://web.archive.org/web/20140626110918/http://screencrave.com/2014-06-20/screencrave-signing/" title="ScreenCrave is Signing Off ... 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