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<!doctype html><html lang="en-gb"><head><meta charset="utf-8"><meta http-equiv="x-ua-compatible" content="IE=edge"><meta name="viewport" content="width=device-width,initial-scale=1"><title>Official Ghost + Mailchimp Integration</title><meta name="description" content="Integrate Ghost with Mailchimp: Sync subscribers, embed custom subscription forms and automate your email marketing with your favourite tools 👉📥"><link rel="canonical" href=https://ghost.org/integrations/mailchimp/><meta name="keywords" content="Email,Members"><meta name="theme-color" content="#15171A"><meta property="og:site_name" content="Ghost - The Professional Publishing Platform"><meta property="og:type" content="website"><meta property="og:title" content="Official Ghost + Mailchimp Integration"><meta property="og:description" content="Integrate Ghost with Mailchimp: Sync subscribers, embed custom subscription forms and automate your email marketing with your favourite tools 👉📥"><meta property="og:url" 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<span>Product</span><svg class="text-gray-400 ml-1 h-5 w-5 group-hover:text-gray-500" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true"> <path fill-rule="evenodd" d="M5.293 7.293a1 1 0 011.414 0L10 10.586l3.293-3.293a1 1 0 111.414 1.414l-4 4a1 1 0 01-1.414 0l-4-4a1 1 0 010-1.414z" clip-rule="evenodd" /> </svg></button><div class="absolute z-50 -ml-4 mt-8 transform px-2 w-screen max-w-xs sm:px-0 lg:ml-0 lg:left-1/2 lg:-translate-x-1/2" x-cloak x-on:click.outside="open = false" x-show="open" x-transition:enter="transition ease-out duration-200" x-transition:enter-start="opacity-0 -translate-y-1" x-transition:enter-end="opacity-100 translate-y-0" x-transition:leave="transition ease-in duration-150" x-transition:leave-start="opacity-100 translate-y-0" x-transition:leave-end="opacity-0 -translate-y-1"><div class="rounded-lg shadow-lg ring-1 ring-black ring-opacity-5 overflow-hidden"><div class="relative grid grid-cols-1 gap-6 bg-white px-5 py-6 sm:gap-8 sm:p-8"><a href="/creators/" class="-m-4 p-4 flex flex-col justify-between rounded-lg hover:bg-gray-100"><div class="lg:flex-1 lg:flex lg:flex-col lg:justify-between"><div class="flex items-start gap-x-2.5"><span class="h-5 w-5 text-blue-500 shrink-0 mt-1"><svg viewBox="0 0 48 48" xmlns="http://www.w3.org/2000/svg"><g transform="matrix(2,0,0,2,0,0)"><path d="M14.885,3A16.977,16.977,0,0,0,7.385.75c-3,0-3.75,1.5-3.75,3,0,1.657.675,3,2.25,3h9c1.3,0,2.25-.127,2.25-1.5A1.989,1.989,0,0,0,14.885,3Z" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path><path d="M14.885,3A2.25,2.25,0,0,1,17.135.75" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path><path d="M6.635,15.748a9.762,9.762,0,0,0-5.886,7.5" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path><path d="M22.823,13.382A2.25,2.25,0,1,1,19.006,11c.794-1.272,2.7-.08,3.895-1.989C22.9,9.009,23.481,12.328,22.823,13.382Z" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path><path d="M19.722,14.1a2.035,2.035,0,0,0-2.9.825l-3.262,5.935a1.658,1.658,0,0,0,2.8,1.747l3.9-5.535A2.036,2.036,0,0,0,19.722,14.1Z" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path><path d="M5.2,6.653a5.25,5.25,0,1,0,10.375.076" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"></path></g></svg></span><div><p class="text-lg font-bold font-hdg text-gray-900">For Creators</p><p class="mt-1 text-sm text-gray-500">YouTubers, bloggers, podcasters, musicians & artists</p></div></div></div></a><a href="/publishers/" class="-m-4 p-4 flex flex-col justify-between rounded-lg hover:bg-gray-100"><div class="lg:flex-1 lg:flex lg:flex-col lg:justify-between"><div class="flex items-start gap-x-2.5"><span class="h-5 w-5 text-blue-500 shrink-0 mt-1"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 48 48"> <g transform="matrix(2,0,0,2,0,0)"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M21.746 15.75H2.246L1.2 21.479C1.16033 21.695 1.16856 21.917 1.2241 22.1294C1.27964 22.3419 1.38114 22.5395 1.52144 22.7084C1.66173 22.8773 1.8374 23.0134 2.03604 23.107C2.23467 23.2005 2.45143 23.2494 2.671 23.25H21.322C21.5422 23.2504 21.7597 23.2023 21.9592 23.1092C22.1587 23.0161 22.3353 22.8801 22.4763 22.7111C22.6174 22.5421 22.7195 22.3441 22.7755 22.1311C22.8314 21.9182 22.8398 21.6955 22.8 21.479L21.746 15.75Z"></path><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M5.246 1.5C5.246 1.40117 5.26553 1.30331 5.30347 1.21206C5.34141 1.1208 5.39702 1.03794 5.46708 0.968246C5.53715 0.89855 5.62031 0.843389 5.71176 0.805934C5.80322 0.768479 5.90117 0.749468 6 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19.5C16.5 19.2929 16.6679 19.125 16.875 19.125"></path><path stroke="currentColor" stroke-width="1.5" d="M16.875 19.875C17.0821 19.875 17.25 19.7071 17.25 19.5C17.25 19.2929 17.0821 19.125 16.875 19.125"></path><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M2.246 15.75V12.75C2.246 12.3522 2.40404 11.9706 2.68534 11.6893C2.96665 11.408 3.34818 11.25 3.746 11.25H20.246C20.6438 11.25 21.0254 11.408 21.3067 11.6893C21.588 11.9706 21.746 12.3522 21.746 12.75V15.75"></path><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M8.246 8.25H14.996"></path><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M8.246 4.5H11.996"></path></g></svg></span><div><p class="text-lg font-bold font-hdg text-gray-900">For Publishers</p><p class="mt-1 text-sm text-gray-500">Writers, journalists, local news and new media outlets</p></div></div></div></a><a href="/business/" 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shadow-lg"><img class="max-w-full" src="/images/logos/integrations/mailchimp_hucb75d06be88e6331905252c3cff4ebbc_32058_100x0_resize_q100_h2_box_3.webp" alt="Mailchimp" width="100" height="100" loading="lazy"></div><div class="p-10 w-32 h-32 -mx-2 bg-white flex items-center justify-center rounded-full border border-whitegrey shadow-lg"><img class="max-w-full" src="/images/docs/integration-icon_hu69092da731c9e95325dfc807e01eb17a_6704_170x0_resize_q100_h2_box_3.webp" alt="Ghost" width="170" height="170" loading="lazy"></div></div><h1 class="text-4xl sm:text-5xl text-gray-900">Mailchimp + Ghost</h1><p class="max-w-sm mx-auto lg:max-w-none mt-2 text-xl text-gray-500">How to use Ghost and Mailchimp together</p></header><section class="my-0 mx-auto max-w-8xl w-full px-4 sm:px-6 pt-0 pb-[6vmin]"><div class="gh-integration-inner"><div class="gh-integration-wrapper"><div class="gh-integration-sidebar"><div><aside class="gh-docstoc"><div class="gh-docstoc-widget"><h5>On this page</h5><div class="toc overflow-auto max-h-[calc(100vh-240px)]"></div></div></aside><div class="gh-integration-related"><h5>You might also like...</h5><ul><li><a class="gh-related-link" href=/integrations/custom-integrations/><div class="gh-related-link-logo"><img src="/images/logos/integrations/custom.svg" alt="Custom Integrations" style="object-fit:contain" loading="lazy"></div><div class="gh-related-link-title">Custom Integrations</div></a></li><li><a class="gh-related-link" href=/integrations/chartmogul/><div class="gh-related-link-logo"><img src="/images/logos/integrations/chartmogul_hu01c73d47915043033a3a07dcbb830fa7_3078_50x0_resize_q100_h2_box_3.webp" alt="ChartMogul" width="50" height="33" style="object-fit:contain" loading="lazy"></div><div class="gh-related-link-title">ChartMogul</div></a></li><li><a class="gh-related-link" href=/integrations/churnbuster/><div class="gh-related-link-logo"><img 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class="gh-integration-breadcrumbs"><a class="gh-integration-breadcrumbs-link" href="/integrations/">Integrations</a> <span>/</span> <a class="gh-integration-breadcrumbs-link" href="/integrations/?tag=Email">Email</a></div><p>Integrate Ghost with Mailchimp to keep your members and email subscribers in sync and deliver email campaigns efficiently</p><p>The most popular ways to integrate Mailchimp with Ghost are to sync members in Ghost with your email list, embedding custom email subscription or signup forms and creating an RSS driven newsletter.</p><p>Let’s run through a few of the different ways you can use Ghost and Mailchimp together:</p><h2 id="export-a-csv-from-mailchimp">Export a CSV from Mailchimp</h2><p>When using the <a href="/features/">members feature</a> in Ghost, you might want to import an existing list of subscribers from your Mailchimp account. This is entirely possible using CSV imports.</p><p>In your Mailchimp account, navigate to the <a href="https://us1.admin.mailchimp.com/audience/">Audience</a> tab, and apply any filters necessary to locate the list of emails you’d like to import to Ghost members. Once you’re done, click “Export audience”. Read more about exports in Mailchimp in their <a href="https://mailchimp.com/help/view-export-contacts/">help docs</a>.</p><h2 id="imports-in-ghost">Imports in Ghost</h2><p>In Ghost, you can import a CSV file from the member dashboard, and the only required field is <code>email</code>. However, if you have additional information it’s recommended to add it now using the optional headings available. Read more about <a href="/help/import-members/#importing-a-csv">formatting your CSV file here</a>.</p><p>Once your CSV is good to go, login to your site’s admin and click the settings icon in the members dashboard to import your file.</p><img src="/images/integrations/import-members_hu9b731faacde4c189bfec36de74b029ce_92095_2424x0_resize_q100_h2_box_3.webp" width="2424" height="878" loading="lazy"><p>That’s it. All of your email subscribers have been imported as members of your Ghost site. You can now let your Mailchimp subscribers know that they can head to your website and enter their email address to access members-only content on your site, or upgrade to a paid plan.</p><h2 id="sync-ghost-members-with-mailchimp">Sync Ghost members with Mailchimp</h2><p>If you’re running a membership publication with Ghost, it’s possible to link this with your Mailchimp account using Zapier to ensure everything stays in sync. There’s a few common use case examples for this:</p><ul><li>Automatically sync subscribers in Mailchimp and Members in Ghost</li><li>Notify Ghost when someone unsubscribes from email in Mailchimp, or vice versa</li><li>Send new Members in Ghost an automated campaign, like a welcome series</li></ul><p>This saves tons of time manually updating members and email lists, ensures everything is fully in sync and secure, and allows you to send custom email flows to your members.</p><div id="zapp" class="zapier"><script src="https://zapier.com/apps/embed/widget.js?services=ghost,mailchimp&limit=3&html_id=zapp"></script></div><p>Once this integration has been setup it’ll run in the background and make sure that your member lists are always up to date.</p><hr><h2 id="embed-an-email-subscription-form">Embed an email subscription form</h2><p>If you’d like to use one of Mailchimp’s own subscriber forms directly, that works too! You can use absolutely any of the form builders, popups or other embed options provided by Mailchimp within Ghost.</p><p>First you’ll need to create a new <strong>signup form</strong> for your Mailchimp list and copy the code provided:</p><img src="/images/integrations/mailchimp-form_hub5128ec86aa8235a7b39427d5695c9ba_398347_2000x0_resize_q100_h2_box_3.webp" width="2000" height="1170" loading="lazy"><h3 id="add-the-form-to-a-single-post">Add the form to a single post</h3><p>If you just want to add the signup form to one particular post or page on your site - you can add a new HTML block within the Ghost editor and paste the embed code there. Hit publish. And you’re all set.</p><img src="/images/integrations/Ghost-cards_huedc570934e065d9fb5514b16c7852436_24138_1872x0_resize_q100_h2_box_3.webp" width="1872" height="988" loading="lazy"><h3 id="add-the-form-to-multiple-pages-of-your-site">Add the form to multiple pages of your site</h3><p>On the other hand, if you’d like to add a newsletter signup form to multiple pages of your site - then you’ll need to add the embed code to your Ghost theme.</p><p>Locate the template file where you want to insert the signup form. It’s usually <code>post.hbs</code> - right after the content. In Ghost’s official themes, add the newsletter signup form after the line that reads <code>{{content}}</code>.</p><figure><img src="/images/integrations/theme-add-after-content_hu79aa78900b555549c8bdcc6b8e03c24d_256374_2004x0_resize_q100_h2_box_3.webp" width="2004" height="1464" loading="lazy"><figcaption>Add custom content to a Ghost theme</figcaption></figure><p>After editing, save the file, upload a fresh copy of your theme, and (if you’re self-hosting) restart Ghost. The form’s now visible on every post!</p><hr><h2 id="setup-an-rss-to-email-campaign">Setup an RSS to Email campaign</h2><p>It’s also possible to use the Mailchimp <a href="https://mailchimp.com/features/rss-to-email/">RSS-to-Email</a> feature to generate automated newsletters of your latest content on Ghost, directly to your subscribers!</p><p>Once you’ve created a new campaign, enter the RSS feed which you’d like to use to populate your newsletter content. Don’t forget: You can add <code>/rss/</code> to most URLs in Ghost to get a custom RSS feed. Here are some demo examples:</p><ul><li><strong>Main post index</strong> - <a href="https://demo.ghost.io/rss/">https://demo.ghost.io/rss/</a></li><li><strong>Author archive</strong> - <a href="https://demo.ghost.io/author/lewis/rss/">https://demo.ghost.io/author/lewis/rss/</a></li><li><strong>Tag archive</strong> - <a href="https://demo.ghost.io/tag/fiction/rss/">https://demo.ghost.io/tag/fiction/rss/</a></li></ul><img src="/images/integrations/mailchimp-rss_hu040f20b0132c54cfa843f536380deb9a_77039_1412x0_resize_q100_h2_box_3.webp" width="1412" height="1028" loading="lazy"><p>Mailchimp will then automatically read your RSS feed at the time interval you specify and email your subscribers all of your latest posts automatically!</p><hr><h2 id="do-more-with-zapier-automation">Do more with Zapier automation</h2><p>It’s possible to connect Mailchimp to many more of your favourite tools and align all of your processes using Zapier with lots of commonly used Zaps already pre-built, or if you can’t find what you’re looking for you can build your own:</p><div id="zap" class="zapier"><script src="https://zapier.com/apps/embed/widget.js?services=mailchimp,-facebook-lead-ads,-clickfunnels,-hubspot,-hubspot-crm,-google-forms,-typeform,-google-sheets,-google-contacts,-bigcartel&limit=5&html_id=zap"></script></div></article></div></div></section></div></main><div class="py-[14vmin] text-center bg-base text-gray-400 font-semibold"><div class="max-w-8xl mx-auto flex flex-col items-center gap-6"><h2 class="text-xs md:text-md font-semibold text-lime-900 uppercase tracking-widest">Launch your site</h2><p class="text-2xl md:text-5xl font-hdg leading-tight">Last week, <span class="text-white font-bold">6,195</span> brand new<br>publications got started with Ghost.</p><p class="text-2xl md:text-5xl font-hdg leading-tight"><span class="text-white font-bold">Today, it's your turn.</span></p><a class="plausible-event-name=Signup-CTA-clicked mt-10 text-xl text-black font-semibold font-hdg 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