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Road Store Reopens" width="296" height="197" /></a> </figure> <a href="https://supermarketnews.co.nz/convenience/ms-brixton-road-store-reopens/">M&S Brixton Road Store Reopens</a> </li> <li> <figure> <a href="https://supermarketnews.co.nz/beverage/7-select-replenish-caramel-apple/"><img src="https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2024/11/GLOBAL-5.jpg?resize=296%2C197&ssl=1" alt="7-Select Replenish Caramel Apple" width="296" height="197" /></a> </figure> <a href="https://supermarketnews.co.nz/beverage/7-select-replenish-caramel-apple/">7-Select Replenish Caramel Apple</a> </li> <li> <figure> <a href="https://supermarketnews.co.nz/convenience/7-eleven-taco-company-debuts-quesabirria/"><img src="https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2024/11/Feature-Image-All-Websites-2024-11-26T150611.225.jpg?resize=296%2C197&ssl=1" alt="7-Eleven Taco Company Debuts Quesabirria" width="296" height="197" /></a> </figure> <a 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class="sub-menu"></div> </li> <li id="menu-item-7630" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://supermarketnews.co.nz/category/global/international-news/">Global News</a><div class="sub-menu"></div> </li> </ul> </div> </li> </ul></nav></div></div> </header> <main id="content" class="clearfix animated" role="main" itemprop="mainContentOfPage" itemscope itemtype="http://schema.org/Blog"> <article id="post-351" class="post-351 post type-post status-publish format-standard has-post-thumbnail hentry category-news" itemscope itemtype="http://schema.org/Article"> <header class="wrapper entry-header page-header"> <div class="entry-meta"> <span class="entry-category"><a href="https://supermarketnews.co.nz/category/news/" >FMCG News</a></span><time class="entry-date updated" datetime="2014-02-20T14:48:37+13:00" itemprop="datePublished">20/02/2014</time> </div> <div class="title-with-sep single-title"> <h1 class="entry-title" itemprop="headline">LASCo</h1> </div> </header> <div class="entry-media"> <figure class="base-image"><img width="1200" height="800" src="https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2014/02/Supermarket-News-Feature-Image-2022-11-07T161146.180.jpg?fit=1200%2C800&ssl=1" class="attachment-big-size size-big-size wp-post-image" alt="Lasco" itemprop="image" decoding="async" fetchpriority="high" srcset="https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2014/02/Supermarket-News-Feature-Image-2022-11-07T161146.180.jpg?w=1200&ssl=1 1200w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2014/02/Supermarket-News-Feature-Image-2022-11-07T161146.180.jpg?resize=500%2C333&ssl=1 500w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2014/02/Supermarket-News-Feature-Image-2022-11-07T161146.180.jpg?resize=1024%2C683&ssl=1 1024w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2014/02/Supermarket-News-Feature-Image-2022-11-07T161146.180.jpg?resize=290%2C193&ssl=1 290w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure> </div> <div class="wrapper"> <div class="grids"> <div class="grid-8 column-1"> <div class="advertisement"> </div> <div class="single-box clearfix entry-content" itemprop="articleBody"> <p>After selling his beef farm Jeff Ryan was keen to put his farming experience to good use by producing quality products from poorer cuts of meat. Ryan purchased a salami business and spent eight years developing a healthy salami offering, something he felt the market was missing. Lean Artisan Smokehouse Company (LASCo) was established in October 2012 and manufacturers pure NZ beef salami in four variants – Marlborough Garlic, Italian New York Cut, Pepperoni and Kaitaia Fire. The range is available in 150g sliced packs and 200g chubs and is 90% fat free, gluten free, dairy free, pork free and low in sodium, cholesterol and saturated fat.<br /> LASCo’s marketing manager, Trudi Peet says grocery is a growth area for the company.<br /> “We are currently stocked in over 160 Foodstuffs supermarkets around the country as well as a few independent delis and specialty stores. Supermarkets are definitely the way forward for our brand,” she says.<br /> To date the range has been well received by both retailers and consumers with Peet attributing the relatively new company’s success to a growing demand for artisan products.<br /> “People want to purchase food that is healthy and consumers know they can trust the ingredients used in artisan products. People don't mind paying a little extra for quality,” she says.<br /> LASCo is working on expanding its product offering with several new products including a chorizo and a healthy beef & vegetable sausage currently in development. The Tauranga based company is also in the process of applying for export approval, with interest already being expressed from Australian retailers.<br /> In a bid to increase brand awareness a national radio campaign and a feature in the latest Family Health Diary will roll out in the coming months. For more information please visit www.nzsalami.co.nz</p> </div> <div class="clearfix single-box social-box social-colors"> <h3 class="title">Share on</h3> <ul> <li class="share-facebook"> <a href="http://www.facebook.com/sharer.php?u=https://supermarketnews.co.nz/news/lasco/&t=LASCo" target="blank"> <i class="icomoon-facebook"></i> Facebook </a> </li> <li class="share-twitter"> <a href="https://twitter.com/intent/tweet?original_referer=https://supermarketnews.co.nz/news/lasco/&text=LASCo&tw_p=tweetbutton&url=https://supermarketnews.co.nz/news/lasco/" target="_blank"> <i class="icomoon-twitter"></i> Twitter </a> </li> <li class="share-pinterest"> <a href="//pinterest.com/pin/create/button/?url=https://supermarketnews.co.nz/news/lasco/&media=https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2014/02/Supermarket-News-Feature-Image-2022-11-07T161146.180.jpg?fit=1024%2C683&ssl=1&description=LASCo" target="_blank"> <i class="icomoon-pinterest"></i> Pinterest </a> </li> <li 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