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How the Book Big Vape Became a Netflix Series | TIME
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content="#e90606"/><title>How the Book Big Vape Became a Netflix Series | TIME</title><meta name="description" content="Director R.J. 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Cutler speaks to author Jamie Ducharme on the process of adapting the book into a series."/><meta name="pinterest:media" content="https://api.time.com/wp-content/uploads/2023/10/Big_Vape_The_Rise_and_Fall_of_Juul_S1_E1_00_41_07_08_v.png?w=1200&h=628&crop=1"/><meta name="amphtml" content="https://time.com/6322208/big-vape-book-netflix-series/?amp=true"/><link rel="canonical" href="https://time.com/6322208/big-vape-book-netflix-series/"/><link rel="alternate" hrefLang="en" href="https://time.com/"/><link rel="alternate" hrefLang="es" href="https://es.time.com/"/><meta name="format-detection" content="telephone=no"/><meta property="og:title" content="The Story Behind Netflix’s Juul Docuseries 'Big Vape'"/><meta property="og:description" content="Director R.J. 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Cutler speaks to author Jamie Ducharme on the process of adapting the book into a series."/><meta name="twitter:image" content="https://api.time.com/wp-content/uploads/2023/10/Big_Vape_The_Rise_and_Fall_of_Juul_S1_E1_00_41_07_08_v.png?w=1200&h=628&crop=1"/><link rel="icon" href="/favicon.ico" type="image/x-icon" sizes="32x32"/><meta name="next-size-adjust"/><script src="/_next/static/chunks/polyfills-78c92fac7aa8fdd8.js" noModule=""></script></head><body class="__variable_9693ef __variable_49d54a __variable_a8d166 __variable_ba1713 __variable_14e21f __variable_74e293 __variable_f42e74 __variable_ae5bd5"><div class="page grid"><div class="top-0 z-50 col-span-full w-full sticky"><div class="fixed left-0 top-0 z-40 h-full w-full bg-[rgba(0,0,0,0.7)] [transition:opacity_0.3s_ease-in-out] pointer-events-none opacity-0"></div><nav class="relative left-0 top-0 z-50 flex h-navbar-height w-full items-center justify-between overflow-hidden px-3 lg:px-6 border-b border-solid border-time-gray-6 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group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div></div><main id="article-main" class="flex w-full max-w-article-container flex-col items-center pt-8 lg:px-6 lg:pt-12"><div id="article-header" class="flex w-full flex-col justify-center"><header class="col-span-full flex max-w-article-header flex-col items-center justify-center self-center px-4 pb-6"><div class="group text-center font-roboto-condensed text-xs uppercase text-time-gray-3 opacity-0 transition-opacity has-[iframe[data-load-complete="true"]]:opacity-100 mb-1.5 h-16"><span class="hidden group-has-[iframe[data-load-complete="true"]]:block ">Presented By</span><div id="sponsorshiplogo1" class="ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center overflow-hidden bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div></div><ul class="flex justify-center"><li class="font-roboto-condensed text-xs font-bold uppercase leading-4 tracking-wider after:mx-1.5 after:inline-block after:h-1 after:w-1 after:-translate-y-1/2 after:rounded-full after:bg-time-red"><a href="https://time.com/section/entertainment" aria-label="Entertainment">Entertainment</a></li><li class="font-roboto-condensed text-xs font-bold uppercase leading-4 tracking-wider "><a href="https://time.com/tag/television" aria-label="Television">Television</a></li><li class="hidden">The Story Behind Netflix’s Docuseries <i>Big Vape: The Rise and Fall of Juul</i></li></ul><div class="mb-4 mt-2 lg:mb-[1.4625rem]"><h1 class="text-center text-[1.75rem] font-medium leading-[1.875rem] tracking-0.5px lg:text-[2.4375rem] lg:leading-[2.9375rem] font-zilla-slab self-baseline">The Story Behind Netflix’s Docuseries <i>Big Vape: The Rise and Fall of Juul</i></h1><div class="mt-2 text-center font-roboto-condensed text-sm font-bold uppercase tracking-[0.6px] text-time-gray-3 md:text-base ">5<!-- --> minute read</div></div></header></div><div id="article-content" class="flex w-full justify-center lg:justify-between lg:gap-5"><div id="article-content-main" class="flex w-full max-w-article-featured-media flex-col items-center"><div class="featured-media w-full max-w-full" data-type="video"><div class="video-wrapper"><div class="w-full bg-time-black aspect-video"><div id="jwplayer-:R2pjt9btttsba:"></div></div></div></div><article id="article-body" class="flex w-full max-w-article-body-centered flex-col lg:max-w-article-body"><div class="my-6 w-full px-4 lg:pl-[6.5rem] lg:pr-14"><div class="font-zilla-slab text-xs uppercase leading-6 tracking-[0.01563em] text-time-gray-4 text-center lg:text-left"><div class="block lg:mr-3 lg:inline-block">By <a href="/author/jamie-ducharme/" class="font-bold">Jamie Ducharme</a><a href="https://twitter.com/Jamie_Ducharme" class="relative top-[-0.0625rem] ml-1.5 inline-block [&>svg]:inline" aria-label="Author Twitter Link"><svg role="img" aria-hidden="true" width="15" height="15" viewBox="0 0 1200 1227" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M714.163 519.284L1160.89 0H1055.03L667.137 450.887L357.328 0H0L468.492 681.821L0 1226.37H105.866L515.491 750.218L842.672 1226.37H1200L714.137 519.284H714.163ZM569.165 687.828L521.697 619.934L144.011 79.6944H306.615L611.412 515.685L658.88 583.579L1055.08 1150.3H892.476L569.165 687.854V687.828Z" fill="black"></path></svg></a></div><div class="block lg:inline-block"><time dateTime="2023-10-12T01:19:14.000Z">October 11, 2023 9:19 PM EDT</time></div></div></div><div id="article-body-main" class="flex w-full flex-col gap-7 [&>*:not(.inline-image)]:px-4 [&>*:not(.inline-image)]:lg:pl-[6.5rem] [&>*:not(.inline-image)]:lg:pr-14 [&>.inline-image]:sm:px-4 [&>.inline-image]:lg:pl-[6.5rem] [&>.inline-image]:lg:pr-14"><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px"><span class="leading-7 float-left border-t-2 border-l-2 border-solid border-time-red text-5xl py-2 pr-0.5 pl-[0.3125rem] my-0.5 mr-2.5 font-zilla-slab">A</span>daptations in Hollywood are nothing new, but they've been at the center of <a href="https://time.com/6271391/super-mario-bros-movie-set-records-internet/">many</a> of this year's <a href="https://time.com/6295742/oppenheimer-review/">biggest</a> pop-culture conversations. Any intellectual property seems up for reimagining, from <a href="https://time.com/6304352/red-white-and-royal-blue-movie-adapt-book/" target="_blank" rel="noreferrer noopener">books</a> to <a href="https://time.com/6289864/barbie-time-cover-story/" target="_blank" rel="noreferrer noopener">toys</a> to <a href="https://time.com/6268874/video-game-adaptations/" target="_blank" rel="noreferrer noopener">video games</a>. There are many reasons behind their appeal to studios, among them that they tend to come with built-in audiences—but as I learned firsthand over the past few years, they can also give projects new depth and complexity.</p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">On Oct. 11, an adaptation of my 2021 book, <em><a href="https://time.com/6048234/juul-downfall/" target="_blank" rel="noreferrer noopener">Big Vape: The Incendiary Rise of Juul</a></em>, premiered as a Netflix series called <em><a href="https://www.youtube.com/watch?v=7uhfzdsxYWU" target="_blank" rel="noreferrer noopener">Big Vape: The Rise and Fall of Juul</a></em>. In addition to being interviewed on camera, I served as a consulting producer on the series. My role involved helping translate from page to screen the wild tale of Juul Labs, the vaping company that set out to create an e-cigarette good enough to make cigarettes obsolete—and instead became <a href="https://time.com/5680988/juul-vaping-health-crisis/" target="_blank" rel="noreferrer noopener">infamous for hooking countless teenagers on nicotine</a>. Through that process, I watched my reporting take on new life and become enriched by even more perspectives on the complex, controversial story of Juul.</p><div class="component webflix-player-container block"><div class="webflix-reel" data-partner-key="1d483486-fd58-4aac-bfc2-d711b4ced387" data-property-key="68045ddd-9c78-4646-87d8-3858555b3f5f"></div></div><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">Ahead of the series’ release, I spoke with <em>Big Vape</em>’s director R.J. Cutler, the filmmaker behind documentaries including <em>The September Issue</em> and <em>Billie Eilish: The World’s a Little Blurry</em>, about adapting a work of nonfiction, the differences between documentary filmmaking and journalism, and capturing nuance on screen.</p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px"><strong>TIME: First of all, what about Juul interested you?</strong></p><div class="native-ad flex w-full flex-col items-center justify-center"><div id="native-ad-inline-1" class="ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center overflow-hidden bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div></div><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">R.J. Cutler: What grabbed me, and to this day has not let go of me, is that this story is a perfect way of exploring the unintended consequences of Big Tech. A couple of design students at Stanford have the bright idea to create an e-cigarette that they believe not only won’t be bad for you, but also will help you quit smoking combustible cigarettes. And what do you know? They ignite the epidemic of teen vaping.</p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px"><strong>How do you approach adapting nonfiction material? Did it ever feel stifling to base the series on a book instead of starting from scratch?</strong></p><div id="inline-ad-1" class="ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">Quite the opposite. It gave us an incredible foundation for the shape of the narrative and the structure of the narrative, but also highlighted where we would want to add things that weren’t in your book. There was a lot of freedom; this was going to be a cinematic telling of the story as opposed to a prose journalism telling of the story. And what a gift, to have somebody who had already been through the experience, banged your head against the wall, digested it all and suffered through the attendant stomachaches, and came up with a resonant, coherent, dramatic, compelling, character-driven narrative. And guess what? We’re free to use it all!</p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px"><strong>When we first started working together, though, my book wasn’t finished. Did that scare you? I mean, what if the book turned out terribly?</strong></p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">That didn’t occur to me.</p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px"><strong>That’s good, because I worried about it a lot!</strong></p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">With a lot of the work I do, you have to have faith that it’s all going to work out. When you get to the other side of the forest, the path to get through seems pretty clear. But we’re always, at the beginning, looking at a forest. If I found that daunting, where would I be? I love to cook, so I often equate the process to making a reduction. You’re reducing, reducing, reducing to get to the essence of the thing.</p><figure class="block h-auto w-full inline-image self-center max-w-full" arial-label="media" data-block="gutenberg-custom-blocks/inline-image" data-media-size="portrait_small_2x" data-original-width="3840" data-original-height="2160" data-original-src="https://api.time.com/wp-content/uploads/2023/10/Big_Vape_The_Rise_and_Fall_of_Juul_S1_E1_00_13_40_03.png" data-caption="<i>Big Vape</i> author and TIME health correspondent Jamie Ducharme speaks in the docuseries" data-credit="Courtesy of Netflix" data-sizes="(max-width: 768px) 90vw, (max-width: 1024px) 75vw, (max-width: 1280px) 55vw, 800px"><picture class="flex max-w-full flex-col items-center"><img alt="Big_Vape_The_Rise_and_Fall_of_Juul" index="14" id="6322887" url="https://api.time.com/wp-content/uploads/2023/10/Big_Vape_The_Rise_and_Fall_of_Juul_S1_E1_00_13_40_03.png?w=560" loading="lazy" width="560" height="315" decoding="async" data-nimg="1" class="h-auto w-full max-w-full" style="color:transparent" sizes="(max-width: 768px) 90vw, (max-width: 1024px) 75vw, (max-width: 1280px) 55vw, 800px" srcSet="https://api.time.com/wp-content/uploads/2023/10/Big_Vape_The_Rise_and_Fall_of_Juul_S1_E1_00_13_40_03.png?w=384&quality=75 384w, https://api.time.com/wp-content/uploads/2023/10/Big_Vape_The_Rise_and_Fall_of_Juul_S1_E1_00_13_40_03.png?w=640&quality=75 640w, https://api.time.com/wp-content/uploads/2023/10/Big_Vape_The_Rise_and_Fall_of_Juul_S1_E1_00_13_40_03.png?w=750&quality=75 750w, https://api.time.com/wp-content/uploads/2023/10/Big_Vape_The_Rise_and_Fall_of_Juul_S1_E1_00_13_40_03.png?w=828&quality=75 828w, https://api.time.com/wp-content/uploads/2023/10/Big_Vape_The_Rise_and_Fall_of_Juul_S1_E1_00_13_40_03.png?w=1080&quality=75 1080w, https://api.time.com/wp-content/uploads/2023/10/Big_Vape_The_Rise_and_Fall_of_Juul_S1_E1_00_13_40_03.png?w=1200&quality=75 1200w, https://api.time.com/wp-content/uploads/2023/10/Big_Vape_The_Rise_and_Fall_of_Juul_S1_E1_00_13_40_03.png?w=1440&quality=75 1440w, https://api.time.com/wp-content/uploads/2023/10/Big_Vape_The_Rise_and_Fall_of_Juul_S1_E1_00_13_40_03.png?w=1690&quality=75 1690w, https://api.time.com/wp-content/uploads/2023/10/Big_Vape_The_Rise_and_Fall_of_Juul_S1_E1_00_13_40_03.png?w=1920&quality=75 1920w, https://api.time.com/wp-content/uploads/2023/10/Big_Vape_The_Rise_and_Fall_of_Juul_S1_E1_00_13_40_03.png?w=2400&quality=75 2400w" src="https://api.time.com/wp-content/uploads/2023/10/Big_Vape_The_Rise_and_Fall_of_Juul_S1_E1_00_13_40_03.png?w=2400&quality=75"/></picture><figcaption class="block max-w-full bg-white px-4 pt-2 font-roboto text-[.813rem] sm:px-0"><span aria-hidden="false" class="inline leading-tight text-time-black"><i>Big Vape</i> author and TIME health correspondent Jamie Ducharme speaks in the docuseries</span><span aria-hidden="false" class="ml-2 inline text-xs text-time-gray-5">Courtesy of Netflix</span></figcaption></figure><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px"><strong>As you know, my big concern was maintaining the complexity of the story as it transitioned from book to series. It’s easy to see Juul as a villain, and they deserve much of the criticism they get. But, at the same time, Juul has helped some adult smokers. It’s messy.</strong></p><div id="inline-ad-2" class="ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">One of the things I get asked a lot is what surprised me the most about Juul’s story. And to me, the biggest surprise was that the damn thing worked. In spite of all the mistakes the company made and all the things that led to the fall of Juul, they did invent this electronic cigarette that had the potential to do all the things they set out to do.</p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">This was a story that had been told before, but, with the exception of your book, it had often been reduced beyond the complexity of a fine sauce. It was reduced to runny ketchup. I wanted to explore the gray area.</p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px"><strong>I was similarly surprised by that while writing my book. I had covered vaping for a couple years when I started, but when I fully immersed myself in the story, it became even more complex to me. It was interesting to see my thought process evolve as the book came together.</strong></p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">I like to say films resonate between the things that I witness, the things that I learn, the things that I see being experienced, and the experience I myself have. Even with the same exact footage, I would make a completely different film than another filmmaker. There’s an authorial presence. It’s part of the story that you’re telling.</p><div id="inline-ad-3" class="ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px"><strong>I agree, though as journalists we’re trained to minimize that authorial presence. How do you see your role as a documentary filmmaker compared to that of a journalist?</strong></p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">Documentary filmmakers are working in cinematic art. And while we are every bit as beholden to the truth as a journalist is, the values of cinematic art are different from the values of objective reportage. They live differently. We’re working with light and color and sound and image and structure. We're dealing with an art form that is larger than life but resembles life. It deals with human emotion in a way you can experience. You’re on a journey that finds an equilibrium in complexity.</p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px"><em>This conversation has been condensed and edited for length and clarity.</em></p></div></article><div class="mt-11 flex w-full max-w-article-body-centered flex-col gap-8 px-4 lg:max-w-article-body lg:pl-[6.5rem] lg:pr-14"><div class="inline-article-recirc md:relative"><h2 class="left-0 top-[-0.813rem] bg-white pb-1 text-center font-roboto-condensed text-xl font-bold uppercase md:absolute md:pr-2.5">More Must-Reads from TIME</h2><ul class="list-outside list-disc border-t border-t-time-gray-7 pl-5 pt-2 font-pt-serif text-17px leading-relaxed tracking-0.5px md:pt-6"><li><span>Why </span><a href="https://time.com/7175758/hispanic-men-us-election-trump/?utm_source=roundup&utm_campaign=20230202" class="font-bold">Trump’s Message </a><span>Worked on Latino Men</span></li><li><span>What Trump’s Win Could </span><a 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href="https://time.com/7174152/say-nothing-review-fx/?utm_source=roundup&utm_campaign=20230202" class="font-bold">Say Nothing Is the Must-Watch </a><span>Political Thriller of 2024</span></li><li><a href="https://time.com/7174932/merle-bombardieri-profile-baby-decision-book/?utm_source=roundup&utm_campaign=20230202" class="font-bold">Merle Bombardieri </a><span>Is Helping People Make the Baby Decision</span></li></ul></div><div><p class="mx-auto w-full self-baseline text-center font-roboto-condensed text-sm font-bold uppercase leading-7 tracking-[0.25px] ">Write to<!-- --> <!-- -->Jamie Ducharme<!-- --> at<!-- --> <a href="mailto:jamie.ducharme@time.com" class="font-normal">jamie.ducharme@time.com</a></p></div><div class="component taboola-bottom-recirc overflow-x-hidden max-sm:max-w-[calc(100vw-2rem)]"><div class="max-sm:!mx-0" id="taboola-below-article-thumbnails"></div></div></div></div><div id="article-content-sidebar" class="article-small-sidebar relative hidden w-full 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href=\\\"https://www.youtube.com/watch?v=7uhfzdsxYWU\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\"\u003eBig Vape: The Rise and Fall of Juul\u003c/a\u003e\u003c/em\u003e. In addition to being interviewed on camera, I served as a consulting producer on the series. My role involved helping translate from page to screen the wild tale of Juul Labs, the vaping company that set out to create an e-cigarette good enough to make cigarettes obsolete—and instead became \u003ca href=\\\"https://time.com/5680988/juul-vaping-health-crisis/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\"\u003einfamous for hooking countless teenagers on nicotine\u003c/a\u003e. Through that process, I watched my reporting take on new life and become enriched by even more perspectives on the complex, controversial story of Juul.\"}}],[\"$\",\"$L46\",\"block-webflix-player-2\",{\"block\":{\"name\":\"webflix-player\"},\"index\":2}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"Ahead of the series’ release, I spoke with \u003cem\u003eBig Vape\u003c/em\u003e’s director R.J. Cutler, the filmmaker behind documentaries including \u003cem\u003eThe September Issue\u003c/em\u003e and \u003cem\u003eBillie Eilish: The World’s a Little Blurry\u003c/em\u003e, about adapting a work of nonfiction, the differences between documentary filmmaking and journalism, and capturing nuance on screen.\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eTIME: First of all, what about Juul interested you?\u003c/strong\u003e\"}}],[\"$\",\"div\",null,{\"className\":\"native-ad flex w-full flex-col items-center justify-center\",\"children\":[\"$\",\"div\",null,{\"id\":\"native-ad-inline-1\",\"className\":\"ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center overflow-hidden bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex \",\"role\":\"complementary\",\"aria-label\":\"Advertisement\",\"data-native\":false}]}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"R.J. Cutler: What grabbed me, and to this day has not let go of me, is that this story is a perfect way of exploring the unintended consequences of Big Tech. A couple of design students at Stanford have the bright idea to create an e-cigarette that they believe not only won’t be bad for you, but also will help you quit smoking combustible cigarettes. And what do you know? They ignite the epidemic of teen vaping.\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eHow do you approach adapting nonfiction material? Did it ever feel stifling to base the series on a book instead of starting from scratch?\u003c/strong\u003e\"}}],[\"$\",\"div\",null,{\"id\":\"inline-ad-1\",\"className\":\"ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex \",\"role\":\"complementary\",\"aria-label\":\"Advertisement\",\"data-native\":false}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"Quite the opposite. It gave us an incredible foundation for the shape of the narrative and the structure of the narrative, but also highlighted where we would want to add things that weren’t in your book. There was a lot of freedom; this was going to be a cinematic telling of the story as opposed to a prose journalism telling of the story. And what a gift, to have somebody who had already been through the experience, banged your head against the wall, digested it all and suffered through the attendant stomachaches, and came up with a resonant, coherent, dramatic, compelling, character-driven narrative. And guess what? We’re free to use it all!\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eWhen we first started working together, though, my book wasn’t finished. Did that scare you? 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