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data-elementor-post-type="page"> <section class="elementor-section elementor-top-section elementor-element elementor-element-812d0fc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="812d0fc" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc8477b" data-id="dc8477b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-49b25a2 elementor-widget elementor-widget-heading" data-id="49b25a2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">The MarketGenesis Approach</h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6bc4afb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6bc4afb" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-e6df4b0 elementor-invisible" data-id="e6df4b0" data-element_type="column" data-settings="{"background_background":"classic","animation":"fadeIn"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7c67ae1 elementor-widget__width-initial elementor-absolute elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image" data-id="7c67ae1" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img class="attachment-medium size-medium wp-image-1931 br-lazy" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAxMzYgMzAwJz48L3N2Zz4=" data-breeze="https://marketgenesis.com/wp-content/uploads/2021/10/pencil-create-136x300.png" decoding="async" width="136" height="300" alt="" data-brsrcset="https://marketgenesis.com/wp-content/uploads/2021/10/pencil-create-136x300.png 136w, https://marketgenesis.com/wp-content/uploads/2021/10/pencil-create-465x1024.png 465w, https://marketgenesis.com/wp-content/uploads/2021/10/pencil-create-768x1690.png 768w, https://marketgenesis.com/wp-content/uploads/2021/10/pencil-create-698x1536.png 698w, https://marketgenesis.com/wp-content/uploads/2021/10/pencil-create-931x2048.png 931w" data-brsizes="(max-width: 136px) 100vw, 136px" /> </div> </div> <div class="elementor-element elementor-element-0333ab3 elementor-widget elementor-widget-heading" data-id="0333ab3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Create</h2> </div> </div> <div class="elementor-element elementor-element-0bc110e elementor-widget elementor-widget-text-editor" data-id="0bc110e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Establish a cohesive brand presence<br /><br /></li><li>Build an effective marketing “machine”<br /><br /></li><li>Establish content processes</li></ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-c8af71e elementor-invisible" data-id="c8af71e" data-element_type="column" data-settings="{"background_background":"classic","motion_fx_motion_fx_mouse":"yes","animation":"fadeIn"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d6df548 elementor-widget__width-initial elementor-absolute elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image" data-id="d6df548" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img class="attachment-medium size-medium wp-image-1935 br-lazy" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAxNjUgMzAwJz48L3N2Zz4=" data-breeze="https://marketgenesis.com/wp-content/uploads/2021/10/connect-puzzle-piece-e1634986241715-165x300.png" decoding="async" width="165" height="300" alt="" data-brsrcset="https://marketgenesis.com/wp-content/uploads/2021/10/connect-puzzle-piece-e1634986241715-165x300.png 165w, https://marketgenesis.com/wp-content/uploads/2021/10/connect-puzzle-piece-e1634986241715-564x1024.png 564w, https://marketgenesis.com/wp-content/uploads/2021/10/connect-puzzle-piece-e1634986241715-768x1393.png 768w, https://marketgenesis.com/wp-content/uploads/2021/10/connect-puzzle-piece-e1634986241715-847x1536.png 847w, https://marketgenesis.com/wp-content/uploads/2021/10/connect-puzzle-piece-e1634986241715-1129x2048.png 1129w" data-brsizes="(max-width: 165px) 100vw, 165px" /> </div> </div> <div class="elementor-element elementor-element-711984d elementor-widget elementor-widget-heading" data-id="711984d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Connect</h2> </div> </div> <div class="elementor-element elementor-element-70bd45a elementor-widget elementor-widget-text-editor" data-id="70bd45a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Identify the desires and challenges of your audience<br /><br /></li><li>Find the people that would love to be found by you<br /><br /></li><li>Reach your audience in the most cost-effective ways</li></ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1aa1191 elementor-invisible" data-id="1aa1191" data-element_type="column" data-settings="{"background_background":"classic","animation":"fadeIn"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5e2c599 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image" data-id="5e2c599" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img class="attachment-medium size-medium wp-image-1933 br-lazy" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAzMDAgMjk3Jz48L3N2Zz4=" data-breeze="https://marketgenesis.com/wp-content/uploads/2021/10/ted-talk-contribute-300x297.png" loading="lazy" decoding="async" width="300" height="297" alt="" data-brsrcset="https://marketgenesis.com/wp-content/uploads/2021/10/ted-talk-contribute-300x297.png 300w, https://marketgenesis.com/wp-content/uploads/2021/10/ted-talk-contribute-1024x1013.png 1024w, https://marketgenesis.com/wp-content/uploads/2021/10/ted-talk-contribute-150x150.png 150w, https://marketgenesis.com/wp-content/uploads/2021/10/ted-talk-contribute-768x760.png 768w, https://marketgenesis.com/wp-content/uploads/2021/10/ted-talk-contribute-1536x1520.png 1536w, https://marketgenesis.com/wp-content/uploads/2021/10/ted-talk-contribute-2048x2027.png 2048w" data-brsizes="(max-width: 300px) 100vw, 300px" /> </div> </div> <div class="elementor-element elementor-element-c4b2730 elementor-widget elementor-widget-heading" data-id="c4b2730" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Contribute</h2> </div> </div> <div class="elementor-element elementor-element-1eb4630 elementor-widget elementor-widget-text-editor" data-id="1eb4630" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Create genuinely useful content<br /><br /></li><li>Be an authority in your marketplace<br /><br /></li><li>Deliver value in your industry</li></ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-92c356a elementor-invisible" data-id="92c356a" data-element_type="column" data-settings="{"background_background":"classic","animation":"fadeIn"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-702f4f6 elementor-widget__width-initial elementor-absolute elementor-widget-tablet__width-initial elementor-widget elementor-widget-image" data-id="702f4f6" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img class="attachment-medium size-medium wp-image-2081 br-lazy" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAyNzAgMzAwJz48L3N2Zz4=" data-breeze="https://marketgenesis.com/wp-content/uploads/2021/10/funnel-convert-2-e1635195120569-270x300.png" loading="lazy" decoding="async" width="270" height="300" alt="" data-brsrcset="https://marketgenesis.com/wp-content/uploads/2021/10/funnel-convert-2-e1635195120569-270x300.png 270w, https://marketgenesis.com/wp-content/uploads/2021/10/funnel-convert-2-e1635195120569-923x1024.png 923w, https://marketgenesis.com/wp-content/uploads/2021/10/funnel-convert-2-e1635195120569-768x852.png 768w, https://marketgenesis.com/wp-content/uploads/2021/10/funnel-convert-2-e1635195120569.png 1045w" data-brsizes="(max-width: 270px) 100vw, 270px" /> </div> </div> <div class="elementor-element elementor-element-faf3b83 elementor-widget elementor-widget-heading" data-id="faf3b83" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Convert</h2> </div> </div> <div class="elementor-element elementor-element-ecd35cc elementor-widget elementor-widget-text-editor" data-id="ecd35cc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Inspire prospects to express interest<br /><br /></li><li>Help them catch your vision<br /><br /></li><li>Evolve their interest into a sale</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4eaec50 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4eaec50" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c81804d" data-id="c81804d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d29ea80 elementor-widget elementor-widget-heading" data-id="d29ea80" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Step 1</h2> </div> </div> <div class="elementor-element elementor-element-5254a0e elementor-widget elementor-widget-heading" data-id="5254a0e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Build a Foundation</h2> </div> </div> <div class="elementor-element elementor-element-ffc0abb elementor-widget elementor-widget-text-editor" data-id="ffc0abb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>It starts with gaining a deep understanding of your business. By identifying the right audience, truly understanding their needs, and offering solutions in a compelling way, success will follow. We build you a complete marketing program that’s designed for performance, and reflects your brand with professionalism and polish.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-91dea07" data-id="91dea07" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-29ec900 elementor-invisible elementor-widget elementor-widget-image" data-id="29ec900" data-element_type="widget" data-settings="{"_animation":"fadeInUp"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img class="attachment-large size-large wp-image-1955 br-lazy" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCA4MDAgODAwJz48L3N2Zz4=" data-breeze="https://marketgenesis.com/wp-content/uploads/2021/10/foundation-1024x1024.png" loading="lazy" decoding="async" width="800" height="800" alt="" data-brsrcset="https://marketgenesis.com/wp-content/uploads/2021/10/foundation-1024x1024.png 1024w, https://marketgenesis.com/wp-content/uploads/2021/10/foundation-300x300.png 300w, https://marketgenesis.com/wp-content/uploads/2021/10/foundation-150x150.png 150w, https://marketgenesis.com/wp-content/uploads/2021/10/foundation-768x768.png 768w, https://marketgenesis.com/wp-content/uploads/2021/10/foundation-700x700.png 700w, https://marketgenesis.com/wp-content/uploads/2021/10/foundation.png 1441w" data-brsizes="(max-width: 800px) 100vw, 800px" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4db52b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4db52b3" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e2d7d6d" data-id="e2d7d6d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5334665 elementor-invisible elementor-widget elementor-widget-image" data-id="5334665" data-element_type="widget" data-settings="{"_animation":"fadeInUp"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img class="attachment-large size-large wp-image-1953 br-lazy" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCA4MDAgNzM0Jz48L3N2Zz4=" data-breeze="https://marketgenesis.com/wp-content/uploads/2021/10/painting-a-target-1024x939.png" loading="lazy" decoding="async" width="800" height="734" alt="" data-brsrcset="https://marketgenesis.com/wp-content/uploads/2021/10/painting-a-target-1024x939.png 1024w, https://marketgenesis.com/wp-content/uploads/2021/10/painting-a-target-300x275.png 300w, https://marketgenesis.com/wp-content/uploads/2021/10/painting-a-target-768x704.png 768w, https://marketgenesis.com/wp-content/uploads/2021/10/painting-a-target.png 1327w" data-brsizes="(max-width: 800px) 100vw, 800px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6091637" data-id="6091637" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3ef7762 elementor-widget elementor-widget-heading" data-id="3ef7762" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Step 2</h2> </div> </div> <div class="elementor-element elementor-element-12fff29 elementor-widget elementor-widget-heading" data-id="12fff29" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Take it to Market</h2> </div> </div> <div class="elementor-element elementor-element-98e8636 elementor-widget elementor-widget-text-editor" data-id="98e8636" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Using modern marketing strategies to find, reach, and grow your target audience, we’ll generate leads and build awareness using the most cost-effective methods. To convert leads into sales, we’ll continue to engage them with targeted ads, email campaigns, social content, sales materials, and more. </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-ac52d49 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ac52d49" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-909ed16" data-id="909ed16" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-edc3e9a elementor-widget elementor-widget-heading" data-id="edc3e9a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Step 3</h2> </div> </div> <div class="elementor-element elementor-element-74f6061 elementor-widget elementor-widget-heading" data-id="74f6061" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Measure, Manage, Monetize</h2> </div> </div> <div class="elementor-element elementor-element-9e0f9c0 elementor-widget elementor-widget-text-editor" data-id="9e0f9c0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Not every metric is a KPI. We’ll distill which numbers make a difference for your bottom line. By measuring what matters, you can make informed business decisions where to invest time and resources, based on how the market responds to your offering and your message. </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f835b22" data-id="f835b22" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f07e0b2 elementor-invisible elementor-widget elementor-widget-image" data-id="f07e0b2" data-element_type="widget" data-settings="{"_animation":"fadeInUp"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img class="attachment-large size-large wp-image-2190 br-lazy" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCA4MDAgNDQ0Jz48L3N2Zz4=" data-breeze="https://marketgenesis.com/wp-content/uploads/2021/10/measure-1024x568.png" loading="lazy" decoding="async" width="800" height="444" alt="" data-brsrcset="https://marketgenesis.com/wp-content/uploads/2021/10/measure-1024x568.png 1024w, https://marketgenesis.com/wp-content/uploads/2021/10/measure-300x166.png 300w, https://marketgenesis.com/wp-content/uploads/2021/10/measure-768x426.png 768w, https://marketgenesis.com/wp-content/uploads/2021/10/measure.png 1031w" data-brsizes="(max-width: 800px) 100vw, 800px" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3b39f80 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3b39f80" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-97f50d1" data-id="97f50d1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-da1dece elementor-invisible elementor-widget elementor-widget-image" data-id="da1dece" data-element_type="widget" data-settings="{"_animation":"fadeInUp"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img class="attachment-large size-large wp-image-1954 br-lazy" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCA4MDAgNDg1Jz48L3N2Zz4=" data-breeze="https://marketgenesis.com/wp-content/uploads/2021/10/pitfall-01-1024x621.png" loading="lazy" decoding="async" width="800" height="485" alt="" data-brsrcset="https://marketgenesis.com/wp-content/uploads/2021/10/pitfall-01-1024x621.png 1024w, https://marketgenesis.com/wp-content/uploads/2021/10/pitfall-01-300x182.png 300w, https://marketgenesis.com/wp-content/uploads/2021/10/pitfall-01-768x466.png 768w, https://marketgenesis.com/wp-content/uploads/2021/10/pitfall-01.png 1167w" data-brsizes="(max-width: 800px) 100vw, 800px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5764183" data-id="5764183" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5df07da elementor-widget elementor-widget-heading" data-id="5df07da" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Step 4</h2> </div> </div> <div class="elementor-element elementor-element-f0538df elementor-widget elementor-widget-heading" data-id="f0538df" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Respond to<br>Ongoing Needs</h2> </div> </div> <div class="elementor-element elementor-element-73195bb elementor-widget elementor-widget-text-editor" data-id="73195bb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Things will come up. Circumstances will change. Needs will arise.</p><p>We start with a solid plan, though businesses have inevitable detours and pit stops along the way. We’re here to help you capitalize on new opportunities, handle unexpected changes, and be assured that all those things that “just need to get done”, get done.</p> </div> </div> </div> </div> </div> </section> </div> </div> </main> <div data-elementor-type="footer" data-elementor-id="2950" class="elementor elementor-2950 elementor-location-footer" 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