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AI Adoption for Newsrooms: A 10-Step Guide - Partnership on AI
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<script type="text/javascript" src="https://unpkg.com/just-validate@latest/dist/just-validate.production.min.js?ver=6.6.1" id="just-validate-js"></script> <!-- Google Tag Manager for WordPress by gtm4wp.com --> <!-- GTM Container placement set to automatic --> <script data-cfasync="false" data-pagespeed-no-defer type="text/javascript"> var dataLayer_content = {"visitorLoginState":"logged-out","visitorType":"visitor-logged-out","pagePostType":"page","pagePostType2":"single-page","pagePostAuthor":"Neil Uhl","pagePostDate":"October 31, 2023","pagePostDateYear":2023,"pagePostDateMonth":10,"pagePostDateDay":31,"pagePostDateDayName":"Tuesday","pagePostDateHour":14,"pagePostDateMinute":59,"pagePostDateIso":"2023-10-31T14:59:47-05:00","pagePostDateUnix":1698764387,"pagePostTerms":{"meta":{"full_text_search":"AI Adoption for Newsrooms: A 10-Step Guide AI Adoption for Newsrooms: A 10-Step Guide A step by step guide to the responsible adoption of AI tools in newsrooms AI is already changing the way news is being reported. AI tools can alert journalists to breaking news, help them analyze and draw insights from large datasets, and even write and produce the news. At the same time, the risks associated with using AI tools are significant and varied. From potentially spreading misinformation to making biased statements, the cost — both literally and figuratively — of misusing AI in journalism can be high. Partnership on AI (PAI), as part of the Knight Foundation’s AI and Local News Initiative, has been working with organizations and individuals from the technology and news industries, civil society, and academia to explore how journalists can ethically adopt AI. AI Adoption for Newsrooms: A 10-Step Guide is the latest addition to PAI’s AI and Local News Toolkit, a set of resources designed to help local news organizations responsibly harness AI’s potential. Informed by 5 Key Principles for AI-Adopting Newsrooms, the Guide provides a step-by-step roadmap to support newsrooms navigating the difficult questions posed by AI tool identification, procurement, and use. Beginning with Step 1, “Identifying the outcomes and objectives of adding an AI tool” and ending with Step 10, “When you should retire an AI tool,” AI Adoption for Newsrooms takes newsrooms through the entire AI adoption journey, illustrated with real-world examples of newsrooms that have incorporated AI tools.","author":"","footnotes":""}}}; dataLayer.push( dataLayer_content ); </script> <script data-cfasync="false"> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-NJM6QZFH'); </script> <!-- End Google Tag Manager for WordPress by gtm4wp.com --><meta name="twitter:label1" content="Written by"><meta name="twitter:data1" content=""><style type="text/css">.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important;}</style><link rel="icon" href="https://partnershiponai.org/wp-content/uploads/2021/08/PAI-Favicon.png" sizes="32x32" /> <link rel="icon" href="https://partnershiponai.org/wp-content/uploads/2021/08/PAI-Favicon.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://partnershiponai.org/wp-content/uploads/2021/08/PAI-Favicon.png" /> <meta name="msapplication-TileImage" content="https://partnershiponai.org/wp-content/uploads/2021/08/PAI-Favicon.png" /> <style type="text/css" id="wp-custom-css"> .accordion-header {line-height: 1.3em; 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background-color: white; color: #18181a; text-decoration: none; } .forumname {font-size: 1.8em; font-weight: 200; margin: 1rem 0 0.3em 0; line-height:1.1em; } .forumname-eyebrow {color: #0757c3; font-size: 1em; text-transform: uppercase; letter-spacing: 0.1em; font-weight: 900; margin: 1.75rem 0 -0.25em 0; } .forumevent { padding: 0 0 1em 0; } .speakerbox { margin: -10px 0 -10px 0; } .headshot { display: inline-block; border-radius: 50%; width: 100px; height: 100px; margin: 1em 0 0 0 } p.headshottext { display: block; margin-top: -1rem; font-size: 0.9em; line-height: 1.2em; } .forumlocation, .redpill, .zoompill { font-weight: 600; text-transform: uppercase; letter-spacing: 0.05rem; font-size: 0.8em; line-height: 1em; padding: 4px 10px ; border-radius: 15px; margin: 0 10px 20px 0; display: inline-block; } .redpill {background-color: #df8270; color: white; } .zoompill {background-color: #0757c3; border-radius: 15px; color: white; text-decoration: none; } a.zoompill:hover { background-color: #1f3a9b; color: white; } td.leftedge, td.rightedge {border-style: none none none solid; border-color: white; border-width: 4px; } td.leftedge {border-style: none none none solid; } td.rightedge {border-style: none solid none none; } /* override fonts */ .literata {font-family: "Literata"; } .karla { font-family: "Karla"; } /* Contact form iframe */ .embed-container { position: relative; padding-bottom: 70.75%; height: 0; overflow: hidden; } .embed-container iframe { position: absolute; top:0; left: 0; width: 100%; height: 100%; } /* AR21 annual report */ .AR21-gianthead { font-size: 6em; } .AR21-bigtext { font-size: 1.8em; font-weight: 200; } .AR21-smalltext { font-size: 1.2em; font-weight: 300; } .whitetext { color: white; !important } a.coraltext:link, a.coraltext:hover, a.coraltext:active, a.coraltext:visited { color: #ec9982;} .coraltext { color: #ec9982; } .lightbluetext { color: #6490e8; } /* AR22 annual report */ .literata-text {font-family: "Literata", Serif; line-height: 1rem;} .bigquote {font-family: "Literata", Serif; font-style: italic; font-weight: 100; font-size: 2em; line-height:1.8em; color: #0757c3; text-align: center; margin-bottom: 1rem; } .smallquote {font-family: "Literata", Serif; font-style: italic; font-weight: 100; font-size: 1.5em; line-height: 1.8em; color: #19191A; text-align: left; margin-bottom: 3rem; text-indent: -1rem;} /* AR23 annual report */ .h3-ar23 { font-family: "Literata", Serif; font-weight: 600; line-height: 1.2em; padding-bottom: 1.3em; } h6.ar23 { padding-top: 0.6em; } .datanumber-green, .datanumber-red, .datanumber-blue, .datanumber-gray {font-family: Karla; font-weight: 900; font-size: 2.5em; margin-bottom: -0.3em;} .datanumber-green, .greentext {color: #00a193; } .datanumber-red, .redtext {color: #ba5a4b; } .datanumber-blue, .bluetext {color: #0757c3; } .datanumber-gray {color: #4e5050; } .datatext {font-size: 0.9em; margin-right: 1em;} .quote-ar23 {font-family: "Literata", Serif; font-style: normal; font-weight: 100; font-size: 1.2em; line-height: 1.8em; color: #0f3e9b; text-align: center; margin: 1.5rem 0 1rem 0; } .quotesource-ar23 {font-family: Karla; font-size: 0.8em; text-align: center; margin: 0rem 3rem 4rem 3rem; text-transform: uppercase; letter-spacing: 0.05em; line-height: 1em; } .circlebox {background-color: #fff; display: inline-block; border-radius: 10px; width: 300px; height: auto; margin: 100px 0 25px 0; padding: 5px 10px 5px 10px; font-size: 0.9em; line-height: 1em; vertical-align: top; box-shadow: 0px 5px 10px rgba(0, 0, 0, 0.1) } .circlebox-align { display: block; margin-left: auto; margin-right: auto; width: 300px;} .circlebox-text {padding-bottom: 1em;} .circlebox a { text-decoration: none; font-weight: 800; text-transform: uppercase; letter-spacing: 0.05em; } .circlebox-img { border-radius: 50%; width: 200px; height: 200px; position: relative; left: 45px; margin: -100px 0 0 0; display: block; } ul.dotline li.year{ list-style: none; position: relative; padding: 34px 0 0 21px; margin: 50px 10px 30px -70px; line-height: 100px; background: #0757c3; width: 100px; height: 100px; border-radius: 50%; &:before{ display: none; position: absolute; } &:after{ content:""; display: inline-block; width: 2px; background: #0757c3; position: absolute; left:48px; top:90px; height: calc(100% + 20px ); } &:last-child:after { width: 0px; } } /* sign up interest box */ .signup-box { font-family: "Karla"; font-size: 0.9em; color: #4E5050; text-align: center; padding: 10px 20px 15px 20px; background-color: #d2e7f9; margin-bottom: 2em; } .signup-box:before {content: "Interested in AI topics like this? Sign up for a ";} .signup-box:after {content: " for more insights.";} /* callout boxes */ .callouthead-define, .callouthead-quickguide, .callouthead-interventions, .callouthead-questions, .callouthead-sidenote, .callouthead-actions, .callouthead-limitations, .callouthead-recommendations, .callouthead-whitenote { padding: 10px 20px 5px 20px; border-radius: 10px 10px 0px 0px; } .callouthead-define { background-color: #82b1ef; } .callouthead-quickguide { background-color: #EC9982; } .callouthead-interventions { background-color: #f2ca85; margin-top: 2em; } .callouthead-questions { background-color: #969797; color: FFF; } .callouthead-sidenote { background-color: #0757c3; color: #FFF; } .callouthead-actions { background-color: #EC9982; } .callouthead-limitations, .callouthead-recommendations { background-color: #82b1ef; } .callouthead-whitenote { background-color: #f6f6f6; font-family: "Karla"; color: #0757c3; text-transform: uppercase; letter-spacing: 0.1em; font-size: 0.7em; font-weight: 900; } .callouthead-quickguide:before { content: "Quick Guide"; } .callouthead-define:before { content: "How we define..."; } .callouthead-questions:before { content: "Questions to Answer"; color: #FFF; } .callouthead-sidenote:before { content: "Note"; color: #FFF; } .callouthead-interventions:before { content: "Promising Interventions"; } .callouthead-actions:before { content: "Actions to Take"; } .callouthead-limitations:before { content: "Limitations"; } .callouthead-recommendations:before { content: "Recommendations"; } .callouthead, .callouthead-quickguide:before, .callouthead-define:before, .callouthead-questions:before, .callouthead-sidenote:before, .specialtext:before { font-family: "Karla"; text-transform: uppercase; letter-spacing: 0.1em; font-size: 0.7em; font-weight: 700; } .callouttitle, .callouthead-interventions:before, .callouthead-recommendations:before, .callouthead-actions:before, .callouthead-limitations:before { font-family: "Karla"; font-weight: 700; line-height: 1em; margin-top: -0.1em; margin-bottom: 0.4em; } .calloutbox, .whitebox { font-family: "Karla"; font-size: 0.9em; color: #4E5050; padding: 10px 20px 10px 20px; background-color: #f6f6f6; margin-bottom: 2em; } .calloutbox { border-radius: 0px 0px 10px 10px; } .whitebox, .signup-box { padding-top: 15px; border-radius: 10px; box-shadow: 0px 5px 10px rgba(0, 0, 0, 0.1); } .newsletterbox { color: #18181A; padding: 15px; background-color: #fff; border-radius: 20px; margin-bottom: 2em; } p.box { font-size: inherit; margin-bottom: 0.6em; } li.box { font-size: inherit; } mark { padding: 0.1em 0.2em; } .quickguide { background-color: #EC9982; } .define { background-color: #82b1ef; } .sidenote, .whitenote { background-color: #0757c3; color: #FFFFFF; } .blue-hilite { background-color: #d2e7f9;} .glossarylink /* synthetic media glossary */ { color: #000; background-color: #aad1f3; text-transform: uppercase; letter-spacing: 0.05em; font-size: 0.8em; font-weight: 500; text-decoration: none; padding: 0.1em 0.2em; } .tinytip { font-size: .75em; font-weight: 900; } .smalltext, .specialtext, a.specialtext { font-size: 0.9em; line-height: 1.3em; } .smalltext { margin-bottom: 0.9em; } } .specialtext, a.specialtext { color: #ba5a4b; margin: 0 2em 1em 2em; } a.specialtext { margin-left: 2em; margin-top: -0.5em; display: block; } .white { background-color: #ffffff; text-transform: uppercase; letter-spacing: 0.1em; font-size: 0.75em; font-weight: 800; } .floatleft, .floatright { margin: 0px 20px; width: 370px; } .floatleft { float: left; } .floatright { float: right; } .shadowbox { box-shadow: 0px 5px 10px rgba(0, 0, 0, 0.1); } .chaptercode { font-weight:800; color: #ba5a4b; margin-bottom: -0.25em; } .indent { margin-left: 2em; } /* SPI guidelines */ h1.karla { font-family: "Karla"; font-size: 2em; color: #18181A; } .listbox { padding: 1px 20px 10px 20px; background-color: #f6f6f6; margin-bottom: 2em; border-radius: 10px; box-shadow: 0px 5px 10px rgba(0, 0, 0, 0.1); } .bluetext { color: #1f3a9b; !important } .blueframe, .bluebox, .coralbox { width: 90%; padding: 10px 20px 10px 20px; border-radius: 10px; box-shadow: 0px 5px 10px #bbb; } .blueframe { background-color: #f6f6f6; } .bluebox { background-color: #d2e3f9; } .coralbox { background-color: #f3c1b4; } a.plain {color: 000; text-decoration: none; margin-top: -10px; position: relative; top: 0; left: 0; width: 100%; height: 100%; z-index: 2; } #center { text-align: center; } .resourcebox { background-color: #fff; display: inline-block; border-radius: 10px; width: 200px; height: auto; margin: 40px 10px 25px 0; padding: 10px 10px 15px 10px; font-size: 0.85em; line-height: 1.3em; vertical-align: top; box-shadow: 0px 5px 10px rgba(0, 0, 0, 0.1) } .resourcebox a { text-decoration: none; } .resourceimg { border-radius: 50%; width: 100px; height: 100px; position: relative; left: 40px; margin: -60px 0 10px 0; display: block; } .spgquote {font-size: 1.5em; font-weight: 300; color: #0757c3; margin: 3em 0 0.5em 0; text-indent: -0.3em; } .quotesource {font-weight: 700; margin: 25px 0 0 0;} .quoteimg {border-radius: 50%; width: 75px; height: 75px; position: relative; margin: -10px 10px 10px 0; display: inline-block;} /* BBC Beyond the Code */ h1.beyond {font-size: 300%; color: #000; font-family: "Literata"; font-weight: 200; line-height: 1.3em; margin-bottom: 1em;} h2.beyond {font-size: 1.5em; font-family: "Karla"; font-weight: 300 !important; margin-bottom: 1.5em !important;} p.beyond {font-size: 1.3em; font-family: "Karla"; font-weight: 200; margin-bottom: 1.5em; margin-top: 2em;} /* table styles */ .linetop { border-style: solid none none none; border-color: #000; border-width: 1px; margin: 0.6em 0 0 0; padding: 0.5em 0 0 0; } table { margin-top: 2em; margin-bottom: 3em; width: 100%; } td, th { padding: 6px 15px 5px 5px; vertical-align: top; line-height: 1.3em; font-size: 0.9em; } td.bullet, .bullet, td.narrow, th.narrow { padding-left: 7px; font-size: 1.6em; line-height: 1em; width: auto !important; } td.smaller-bullet { padding-left: 7px; font-size: 1.2em; line-height: 1em; } td.flushleft { padding-left: 0px } td.label, th.label {text-transform: uppercase; font-size: 1rem !important; letter-spacing: 0.1em; line-height: 1em !important; font-weight: 700; } p.table { margin-bottom: 0.6em; font-size: inherit; } li.table { padding: 0px !important; font-size: inherit; line-height: 1.3em !important; } thead { font-weight: 700; line-height: 1em; text-transform: uppercase; letter-spacing: 0.5em; border-bottom: 2px solid #333 !important; background: transparent; } th.sticky { position: sticky; top: 0; background: white; !important } /* table row colors */ tr { border-bottom: 1px solid #999; } tr:nth-child(odd), th {background: transparent !important; border-bottom: 1px solid #999; } tr:nth-child(even) {background: transparent !important; border-bottom: 1px solid #999; } tr.coral:nth-child(odd) {background: #f8dbd3;} tr.blue {background: #0757c3; color: #FFF;} /* responsive table styles */ .hscroll { overflow-x: auto; /* Horizontal scroll on mobile */ } .header { font-weight: 600; line-height: 1em; text-transform: uppercase; letter-spacing: 0.1em; font-size: 0.75em; border-bottom: 1px solid #999; padding-bottom: 4px; background: transparent; } .odd, .even { padding: 4px 0 4px 0;} .odd {background: #f8dbd3} .even {background: transparent; } /*cookies */ #CybotCookiebotDialog.CybotEdge{ bottom:0; top:unset; } #CybotCookiebotDialogBodyContentText{ font-size:12px !important; line-height:1.2; } #CybotCookiebotDialogBodyContentTitle{ font-size:14px !important; line-height:1.25 !important; } /* partners event calendar */ tr.gray { background-color: transparent; } tr.white { background-color: white; } td.date { width: 20%; } h4.date { color: #0757c3; line-height: 0; padding: 0.7em 0em 0 0; white-space: nowrap; } p.time { font-weight: 400; font-size: 1em; line-height: 1.1em; } p.label { color: #df8270; font-size: 1em; text-transform: uppercase; letter-spacing: 0.1em; font-weight: 700; } h4.event { margin: 0em 0px 0.25em 0px; } /* Our Partners section circles alignment (12 Oct 22) */ .circle-graph-container .circle-graph .circle-of-total>.circle-content span.count{ font-size:54%; } .circle-graph-container .circle-graph .outer-circle.outer-circle-4{ left: -30px; } .circle-graph-container .circle-graph .outer-circle.outer-circle-3{ left: -30px; } @media only screen and (max-width:768px){ .circle-graph-container .circle-graph .outer-circle.outer-circle-4 { left: -20px; } .circle-graph-container .circle-graph .outer-circle.outer-circle-3 { left: -20px; } } /* Increase font size by 2px */ /* .impact_card .card_content p{ font-size:18px; } .wysiwyg-content p , .wysiwyg-content li { font-size: 18px; } */ p , li{ font-size:1.8rem; } .single-paper blockquote.floatright p { font-size: 24px !important; } blockquote p { font-size: 24px !important; } .medium-description p { font-size: 2.4rem !important; } .medium-description { font-size: 2.4rem !important; } .large-description p ,.general-hero-container .wysiwyg-container p, .lg-description p { font-size: 3rem; } body { font-size: 1.8rem; } /* vertical header for tables */ .vertical-header thead th, .vertical-header thead td { white-space: nowrap; vertical-align: bottom; } .vertical-header thead th.rotate div, .vertical-header thead td.rotate div { transform: rotate(180deg); writing-mode: vertical-lr; padding: 5px 10px; } .vertical-header td { min-width: 20px; } /* STICKY TABLE STYLING */ .sticky-table { border-spacing: 0; } .sticky-table thead th, .sticky-table thead th p { font-size: 14px; line-height: 16px; letter-spacing: 0.05em; text-transform: uppercase; border: none !important; margin: 0; } .sticky-table tbody { font-size: 16px; } .sticky-table th, .sticky-table td { padding: 4px 2px 4px 6px; position: relative; } .sticky-table tr:last-child td { border-bottom: none; } .sticky-table tr.sticky { z-index: 2; background: #f6f6f6 !important; } .sticky-table th:not(.sticky):after, .sticky-table th.sticky:before { content: ""; position: absolute; left: 0; bottom: 0; width: 100%; height: 1px; background-color: #000; } .sticky-table th.sticky, .sticky-table td.sticky { background: #f6f6f6 !important; z-index: 1; } .sticky-table th.sticky::after, .sticky-table td.sticky::after { content: ""; position: absolute; right: -5px; top: 0; bottom: -1px; width: 5px; border-left: 1px solid #999; } .sticky-table td.sticky.noborder::after, .sticky-table th.sticky.noborder::after { border: none; } table.narrow td { min-width: 50px; } @media screen and (max-width: 992px) { .sticky-table-wrapper { overflow: auto; max-height: calc(100vh - 100px); } .sticky-table tr.sticky { position: sticky; top: 0; } .sticky-table th.sticky, .sticky-table td.sticky { position: sticky; left: 0; } } /* Rollover image styles */ .figure { position: relative; width: 600px; /* can be omitted for a regular non-lazy image */ max-width: 100%; } .figure img.Sirv.image-hover { position: absolute; top: 0; 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default-info-module main-content-wrapper empty-menu"> <!-- main-content-wrapper not closed here --> <div class="page-content-container"> <div class="content"> <main class="main content-wrapper-wp-frontend"> <!-- <div class="empty-content"> <div class="empty-content-inner"> <div class="head"> Content Wrapper </div> <div class="title"> Click here to start editing </div> </div> </div> --> <!-- Content Row --> <div class="page-row row-transparent page-row-wp-frontend" style="padding-bottom: 80px;"> <div class="container"> <!-- <div class="empty-content"> <div class="empty-content-inner"> <div class="head"> Content Row </div> <div class="title"> Click here to start editing </div> </div> </div> --> <div class="module wysiwyg-module "> <div class="container justify-content-md-center width-23"> <div class="wysiwyg-content col-lg-8 col-md-8 "> <p>AI is already changing the way news is being reported.</p> <p>AI tools <a href="https://medium.com/partnership-on-ai/sketching-the-field-of-ai-tools-for-local-newsrooms-62e9d0620eb5">can</a> alert journalists to breaking news, help them analyze and draw insights from large datasets, and even write and produce the news. At the same time, the <a href="https://medium.com/partnership-on-ai/local-newsrooms-should-adopt-ai-ethics-as-they-adopt-ai-5-recommendations-ee1496ea211e">risks</a> associated with using AI tools are significant and varied. From potentially spreading misinformation to making biased statements, the cost — both literally and figuratively — of misusing AI in journalism can be high.</p> <p>Partnership on AI (PAI), as part of the Knight Foundation’s <a href="https://partnershiponai.org/knight-ai-for-local-news-grant/">AI and Local News Initiative</a>, has been working with organizations and individuals from the technology and news industries, civil society, and academia to explore how journalists can ethically adopt AI. <em>AI Adoption for Newsrooms: A 10-Step Guide</em> is the latest addition to PAI’s <a href="https://partnershiponai.org/workstream/local-news/">AI and Local News Toolkit</a>, a set of resources designed to <strong>help local news organizations responsibly harness AI’s potential</strong>.</p> </div> </div> </div> <div class="module wysiwyg-module "> <div class="container justify-content-md-center width-23"> <div class="wysiwyg-content col-lg-8 col-md-8 "> <p><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-9970" src="https://partnershiponai.org/wp-content/uploads/2023/10/news-pocketknife.png" alt="" width="2080" height="960" srcset="https://partnershiponai.org/wp-content/uploads/2023/10/news-pocketknife.png 2080w, https://partnershiponai.org/wp-content/uploads/2023/10/news-pocketknife-300x138.png 300w, https://partnershiponai.org/wp-content/uploads/2023/10/news-pocketknife-1024x473.png 1024w, https://partnershiponai.org/wp-content/uploads/2023/10/news-pocketknife-768x354.png 768w, https://partnershiponai.org/wp-content/uploads/2023/10/news-pocketknife-1536x709.png 1536w, https://partnershiponai.org/wp-content/uploads/2023/10/news-pocketknife-2048x945.png 2048w" sizes="(max-width: 2080px) 100vw, 2080px" /><br /> Informed by <a href="https://medium.com/partnership-on-ai/local-newsrooms-should-adopt-ai-ethics-as-they-adopt-ai-5-recommendations-ee1496ea211e">5 Key Principles for AI-Adopting Newsrooms</a>, the Guide provides a step-by-step roadmap to support newsrooms navigating the difficult questions posed by AI tool identification, procurement, and use.</p> <p>Beginning with Step 1, “Identifying the outcomes and objectives of adding an AI tool” and ending with Step 10, “When you should retire an AI tool,” AI Adoption for Newsrooms takes newsrooms through the entire AI adoption journey, illustrated with real-world examples of newsrooms that have incorporated AI tools.</p> <p style="text-align: center;"><a href='https://partnershiponai.org/download/10059/?tmstv=1699987495' class='btn blue small'>Download the Guide</a></p> <div class="h8" style="text-align: center;"><a href="#10steps">Jump to the 10 steps</a></div> </div> </div> </div> <div class="accordion-module module "> <div class=""></div> <div class="accordion-container accordion container col-md-8" id="accordionExample"> <div class="accordion-item accordion-custom-item"> <h4 class="accordion-header accordion-custom-header" id="heading0"> <button class="accordion-button accordion-custom-button collapsed " type="button" data-bs-toggle="collapse" data-bs-target="#collapse0-local_news" aria-expanded="false" aria-controls="collapse0-local_news"> <span class="btn-text">About This Guide</span> <i class="fas fa-plus-circle fa-lg"></i> <i class="fas fa-minus-circle fa-lg"></i> </button> </h4> <div id="collapse0-local_news" class="accordion-collapse accordion-description collapse " aria-labelledby="heading0" data-bs-parent="#accordionExample"> <div class="accordion-body accordion-description-body"> <div class="module wysiwyg-module "> <div class="container "> <div class="wysiwyg-content col-lg-12 col-md-12 "> <h3>How This Guide Was Created</h3> <p>Over the past year, we worked with journalists and newsroom leaders to understand their most pressing questions related to responsibly procuring and using AI tools. We’ve also interviewed AI tool developers to understand why they’ve developed these tools and what risks they foresee with adoption. In January 2023, we launched the <a href="https://partnershiponai.org/workstream/local-news/">AI and Local News Steering Committee</a>, a group of nine experts currently working in the AI and news sectors, including representatives of industry, newsrooms, civil society, and academia. The Steering Committee has focused primarily on providing input and direction on the content and development of this Guide.</p> <h3>Who This Guide Is For</h3> <p>While the Guide is primarily written for newsrooms looking to procure new AI tools, it is also applicable to <strong>newsrooms that have already procured AI tools or are considering building their own.</strong> In this guide, procurement is covered in the first 7 steps, while the remaining 3 steps cover the governance and use of AI tools within the newsroom. The steps are written to allow users to jump into the Guide at any step depending on where their newsroom is in the procurement and adoption process. Throughout the Guide, we seek to balance usability with sufficient nuance and depth.</p> <p>The responsible use of AI tools is part of upholding long-standing journalistic values of integrity, transparency, and accountability. Journalists should strive to apply the same level of rigor and scrutiny to AI tools as to sources in news stories. This is how we can ensure that the AI tools that are adopted are serving the newsroom and audiences’ best interest and do not amplify bias, increase misinformation, or put the newsroom’s credibility at stake. To that end, we guide newsrooms through the questions they should be asking at every step of the way in their journey of procuring and using an AI tool, with insights derived from a multidisciplinary community — including other newsrooms — who have already used AI tools.</p> <h3>What Responsible AI Adoption Looks Like</h3> <p>Responsible procurement and use of AI tools requires understanding the ethical implications of such tools, including how to maximize their benefits while appropriately assessing their risks. This necessitates a broader newsroom effort — between journalists, editors, and organization leaders — to put governance in place that ensures appropriate use and monitoring throughout an AI tool’s lifecycle.</p> <p>AI tools can be used for many different purposes and have various degrees of complexity. As a result, the responsible adoption of AI can look different depending on the newsroom and what tools they are incorporating. For that reason, this Guide poses many questions for journalists, editors, and management to help determine what responsible AI stewardship looks like for their newsroom, whether they are looking to procure an AI tool or create their own. This may seem like a lot of work upfront for what otherwise might be a simple process. Answering these questions at the outset, however, will save newsrooms a lot of time and energy compared to retroactively figuring out responsible use of a tool after purchasing it, training it, and using it.</p> <h3>Scope Limitations of This Guide</h3> <p>Introducing AI technology in journalism requires internal management and preparation in the newsroom — not only for technical skills, but also for the cultural change it requires, taking into account the emotional needs and morale of those in the newsroom. The Guide <strong>does not</strong> touch upon <a href="https://partnershiponai.org/paper/ai-and-job-quality/">the organizational and cultural impact of AI adoption</a>, but we would like to note that it is an important consideration that is required to ensure the success of AI adoption in a newsroom. Journalists and team members should feel comfortable using the tool as an aid, not as a replacement for their work. In addition, it is important that <a href="https://www.ifow.org/publications/good-work-algorithmic-impact-assessment-an-approach-for-worker-involvement">journalists can provide their input</a> into decision-making processes and have a real say in the AI tools chosen to aid in their work. For more on this, we encourage you to utilize PAI’s <a href="https://partnershiponai.org/paper/shared-prosperity/">Guidelines for AI & Shared Prosperity</a> and refer to our report on <a href="https://partnershiponai.org/paper/ai-and-job-quality/">AI and Job Quality</a>.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-item accordion-custom-item"> <h4 class="accordion-header accordion-custom-header" id="heading1"> <button class="accordion-button accordion-custom-button collapsed " type="button" data-bs-toggle="collapse" data-bs-target="#collapse1-local_news" aria-expanded="false" aria-controls="collapse1-local_news"> <span class="btn-text">What are AI tools for newsrooms?</span> <i class="fas fa-plus-circle fa-lg"></i> <i class="fas fa-minus-circle fa-lg"></i> </button> </h4> <div id="collapse1-local_news" class="accordion-collapse accordion-description collapse " aria-labelledby="heading1" data-bs-parent="#accordionExample"> <div class="accordion-body accordion-description-body"> <div class="module wysiwyg-module "> <div class="container "> <div class="wysiwyg-content col-lg-12 col-md-12 "> <h3>Key Terms</h3> <p>Broadly, <a href="https://coe.gsa.gov/coe/ai-guide-for-government/what-is-ai-key-terminology/">AI tools</a> are any technologies, software, or platforms that utilize algorithms or artificial intelligence to analyze data, automate processes, or make predictions or recommendations. While there are many definitions of AI, AI is, in essence, software systems that take in data, learn from that data, and interpret it.</p> <p><strong>Machine Learning:</strong> As defined by <a href="https://coe.gsa.gov/coe/ai-guide-for-government/what-is-ai-key-terminology/">the General Services Administration</a>, the practice of using algorithms that are able to learn from large datasets by extracting patterns, enabling the algorithm to take an iterative and adaptive approach to problem-solving.</p> <p><strong>Generative AI:</strong> A type of AI that can produce new content in various formats — including text, imagery, audio, or data — based on user inputs and the datasets it has been trained on.</p> <p><strong>Natural Language Generation:</strong> As described by <a href="https://www.ibm.com/blog/nlp-vs-nlu-vs-nlg-the-differences-between-three-natural-language-processing-concepts/">IBM</a>, the process of converting structured data into human-like text.</p> <p><strong>Natural Language Processing:</strong> As described by <a href="https://www.ibm.com/blog/nlp-vs-nlu-vs-nlg-the-differences-between-three-natural-language-processing-concepts/">IBM</a>, the ability of a machine to interpret what humans are saying through text or voice formats.</p> <p><strong>Computer Vision:</strong> A type of AI that seeks to classify or identify objects, features, or people in images or videos.</p> <p><strong>AI Bias:</strong> A prejudiced determination made by an AI system, particularly when it is inequitable or oppressive or impacts socially marginalized groups.</p> <p><strong>AI Ethics:</strong> The multidisciplinary field that aims to employ standards of moral conduct to consider the societal and ethical implications of algorithmic development and use.</p> <h3>Categories of AI Tools for Newsrooms</h3> <p>AI tools for newsrooms have various uses and can be used at different points in the news production process. To highlight this complexity, PAI analyzed more than 70 tools in our <a href="https://airtable.com/shrQeIsvzGoTbdp7b">AI Tools for Local Newsrooms Database</a>, providing plain-language descriptions of the AI tools and their uses and identifying five broad categories of AI tools relevant to journalists:</p> <div class="row" style="margin-bottom: 1em;"> <div class="col-sm-2 col-md-1"><img decoding="async" class="aligncenter wp-image-9975" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_lead-generation.svg" alt="" width="50" /></div> <div class="col-sm-10 col-md-11"><strong>Lead Generation Tools</strong> provide advance notice of trends, developing stories, or witness leads on breaking news. These tools can help journalists identify trending topics and potential sources on the scene.</div> </div> <div class="row" style="margin-bottom: 1em;"> <div class="col-sm-2 col-md-1"><img decoding="async" class="aligncenter wp-image-9972" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_content-creation.svg" alt="" width="50" /></div> <div class="col-sm-10 col-md-11"><strong>Content Creation Tools </strong>simplify and automate the news-writing and reporting process to help create content. Technologies like ChatGPT and other automated writing tools have made it increasingly easy to pull data and turn it into short articles about data-centric and factual content that requires editors’ review before publishing.</div> </div> <div class="row" style="margin-bottom: 1em;"> <div class="col-sm-2 col-md-1"><img decoding="async" class="aligncenter wp-image-9971" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_audience-engagement.svg" alt="" width="50" /></div> <div class="col-sm-10 col-md-11"><strong>Audience Engagement Tools</strong> focus on collecting data and moderating audience interactions and comments. These can be used to provide data on user behaviors and interests or tailor content to audiences. Audience engagement tools also include recommender systems, which can personalize news recommendations based on user preferences.</div> </div> <div class="row" style="margin-bottom: 1em;"> <div class="col-sm-2 col-md-1"><img decoding="async" class="aligncenter wp-image-9974" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_distribution.svg" alt="" width="50" /></div> <div class="col-sm-10 col-md-11"><strong>Distribution Tools</strong> allow for a single piece of content to be shared in multiple languages or formats. Distribution tools can turn written content into audio, video, or images (and vice versa) or automate their distribution across many social media platforms.</div> </div> <div class="row" style="margin-bottom: 1em;"> <div class="col-sm-2 col-md-1"><img decoding="async" class="aligncenter wp-image-9973" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_data-analysis.svg" alt="" width="50" /></div> <div class="col-sm-10 col-md-11"><strong>Investigative and Data Analysis Tools</strong> support fact-finding and making sense of large datasets or a large number of documents. This makes it much easier to uncover patterns or hidden connections across documents, thereby reducing the amount of time and effort it takes to conduct investigative deep dives.</div> </div> <p>AI tools often have multiple features and can fall under multiple categories. For example, it is common for a tool to combine content creation and distribution functions. Step 3 of this guide addresses the unique risks associated with utilizing each of these categories of tools.</p> <h3>How AI Tools Differ From Other Newsroom Technologies</h3> <p>Several features differentiate AI tools from other software.</p> <ol> <li style="margin-bottom: 1em;">Traditional software relies on a rules-based system where the outputs are the same every time. AI tools are iterative and often make decisions without explicit programming. Unlike with traditional software, we don’t always have insight into how AI systems arrive at their conclusions or the factors involved. AI tools therefore require an additional layer of oversight that might not have been previously necessary with traditional software that is “plug and play” and produces the same results using the same processes everytime.</li> <li style="margin-bottom: 1em;">AI tools might not have the needed context to arrive at the correct conclusion (for example, when live-translating content) and thus need to be provided with that context through human oversight.</li> <li style="margin-bottom: 1em;">AI tools may produce harmful outputs either unintentionally or through targeted attacks. While traditional software can suffer from similar vulnerabilities, the risk is amplified for AI tools. In turn, AI tools require that you continuously monitor how they operate, to ensure they continue to produce outputs that still align with their intended purposes.</li> </ol> <p>These elements help justify the need for additional attention and governance when newsrooms adopt AI tools. This includes monitoring how data is being used to train models, the impact of those models, and determining thresholds for when tools are in need of retirement — all details described in more depth in the Guide.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <!-- Content Row --> <div class="page-row row-coral vertical-space page-row-wp-frontend" > <div class="container"> <!-- <div class="empty-content"> <div class="empty-content-inner"> <div class="head"> Content Row </div> <div class="title"> Click here to start editing </div> </div> </div> --> <div class="module wysiwyg-module "> <div class="container justify-content-md-center width-23"> <div class="wysiwyg-content col-lg-8 col-md-8 "> <h3>5 principles of AI adoption for newsrooms</h3> <p>The step-by-step Guide below is informed by a set of <a href="https://medium.com/partnership-on-ai/local-newsrooms-should-adopt-ai-ethics-as-they-adopt-ai-5-recommendations-ee1496ea211e">recommendations</a> for the ethical adoption of AI by newsrooms previously published by PAI. These principles are:</p> <ol> <li>Newsrooms need clear goals for adopting AI tools</li> <li>Technology must embody the standards and values of the news operation</li> <li>Transparency, explainability, and accountability mechanisms must accompany the implementation of AI tools</li> <li>Newsroom staff need to actively supervise AI tools</li> <li>Distribution platforms must embed journalistic values into their AI systems</li> </ol> <p>For a more in-depth understanding of these recommendations please read PAI’s <a href="https://medium.com/partnership-on-ai/local-newsrooms-should-adopt-ai-ethics-as-they-adopt-ai-5-recommendations-ee1496ea211e">blog post</a> on the topic.</p> </div> </div> </div> </div> </div> <!-- Content Row --> <div class="page-row row-cobalt-blue vertical-space page-row-wp-frontend" > <div class="container"> <!-- <div class="empty-content"> <div class="empty-content-inner"> <div class="head"> Content Row </div> <div class="title"> Click here to start editing </div> </div> </div> --> <div class="module wysiwyg-module "> <div class="container justify-content-md-center width-23"> <div class="wysiwyg-content col-lg-8 col-md-8 "> <div data-anchor="10steps" id="10steps"> </div> <h3><span style="color: #ffffff;">10 Steps for AI Adoption in Newsrooms</span></h3> <p><span style="color: #ffffff;">This Guide recommends newsrooms follow a 10-step process for adopting AI tools.</span></p> <p><span style="color: #ffffff;">Working through the steps, if you discover by Step 2 that your newsroom’s needs won’t be addressed by an AI tool but are instead structural or organizational, consider addressing those first before proceeding. If by Steps 6 and 7, you find none of the AI tools meet your needs, <strong>hold off on adopting an AI tool.</strong> The sunk cost of time spent researching and testing out a tool is likely far smaller than implementing one that doesn’t meet your needs or doesn’t meet the standards for responsible AI that you’ve set.</span></p> <p><span class="smalltext" style="color: #ffffff;"><em>Tap to expand:</em></span></p> </div> </div> </div> <div class="expandable-cards container"> <div class="cards-container row gx-4 col-md-8"> <div class="ec-card col-sm-6" data-bs-toggle="modal" data-bs-target="#ec_1"> <div class="ec-card-body"> <div class="ec-card-logo"><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_01-tasks.svg" alt="" /></div> <div class="big-number">1</div> <p>Identify the outcomes and objectives of adding an AI tool</p> </div> </div> <div id="ec_1" class="modal fade ec-modal"> <div class="modal-dialog modal-dialog-centered modal-dialog-scrollable modal-fullscreen-md-down"> <div class="modal-content p-3"> <div class="modal-header"> <button type="button" class="btn-close" data-bs-dismiss="modal" aria-label="Close"></button> </div> <div class="modal-body p-3"> <div class="body-header"> <div class="ec-card-logo"><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_01-tasks.svg" alt="" /></div> <div class="big-number">1</div> <p>Identify the outcomes and objectives of adding an AI tool</p> </div> <p>What opportunities exist in your newsroom for greater efficiencies, faster news production, or better audience engagement? What are the current gaps or improvements that your newsroom is hoping to address?</p> <p>First, identify the key objectives or outcomes your newsroom is attempting to improve upon. Then, where additional technology and automation can support addressing those objectives, bolster the work already being done in the newsroom or provide avenues for new coverage in the newsroom.</p> <p><a href="https://partnershiponai.org/paper/shared-prosperity/2/">Consult the journalists</a> in your newsroom who will be using the tool as a first step to identifying gaps or pain points that can be supported by AI tools. In addition, bringing together members of the product, tech, and editorial teams (where applicable) in consultation is important to ensure that all views are represented when considering an AI tool. Doing so ensures that the technology is in fact needed by the newsroom, and that it will address an existing problem or aid in the newsroom’s sustainability or growth.</p> <p>Choose a technology based on clear indications that it: a) will be an investment in the newsroom’s sustainability or growth, and b) is addressing clear objectives. This ensures that the time spent choosing the tool, adding it to the news production process, and any accompanying training required for its use is time well spent. Throughout the tool’s lifecycle, return to the objectives identified in this step to determine if the tool continues to meet its original objectives, or if it is no longer needed and can be retired (see Step 10: Determine when you should retire an AI tool).</p> <p>The following questions can help identify the objectives and opportunities an AI tool addresses:</p> <h6>Is there an area of work where your newsroom does not have enough support?</h6> <p>In many newsrooms, this may be social media distribution or creating content in multiple formats to expand the reach of the newsroom from written content to podcasts or videos that can be shared on social media. There might not be a dedicated person responsible for content creation, but an AI tool might support that capability in a newsroom (and should include human oversight).</p> <h6>Are there repetitive tasks that take place in the news production or distribution process that can otherwise be automated?</h6> <p>Repetitive tasks may be a starting point for automation as they can alleviate the burden for journalists and give them time back to accomplish more complex work.</p> <h6>Is there a category of tools that your newsroom is particularly excited about? Why?</h6> <p>Sometimes it may be easier to look at what tools your newsroom would be excited to integrate (as long as they still fulfill a need in your newsroom). These tools may not address your newsroom’s most pressing needs. However, it may enhance your newsroom’s adoption and acceptance of AI tools more broadly, and help demonstrate their efficacy in other, perhaps related, contexts.</p> </div> </div> </div> </div> <div class="ec-card col-sm-6" data-bs-toggle="modal" data-bs-target="#ec_2"> <div class="ec-card-body"> <div class="ec-card-logo"><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_02-news-cycle.svg" alt="" /></div> <div class="big-number">2</div> <p>Map out your news production cycle and where an AI tool might fit into existing systems</p> </div> </div> <div id="ec_2" class="modal fade ec-modal"> <div class="modal-dialog modal-dialog-centered modal-dialog-scrollable modal-fullscreen-md-down"> <div class="modal-content p-3"> <div class="modal-header"> <button type="button" class="btn-close" data-bs-dismiss="modal" aria-label="Close"></button> </div> <div class="modal-body p-3"> <div class="body-header"> <div class="ec-card-logo"><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_02-news-cycle.svg" alt="" /></div> <div class="big-number">2</div> <p>Map out your news production cycle and where an AI tool might fit into existing systems</p> </div> <p>Start by mapping out what the typical news production pipeline looks like for your newsroom, from ideation to publishing and marketing. This process mapping exercise will support the adoption of an AI tool by allowing you to consider where the tool would be added in your news production cycle before procurement. To streamline the tool’s implementation, determine where the tool will be added to the news production process and communicate that with team members positioned to use or make decisions related to the use of the tool. This is an important step that will set you up for success for the remainder of the adoption process.</p> <p>In addition, mapping the news production cycle and where an AI tool will be added helps identify the primary use case for the AI tool. Consequently, narrowing down the primary use case for the tool will make it much easier to find the tool that makes sense for your newsroom. It’s not necessarily the cheapest, best-marketed, or most feature-rich tool, but rather the one that makes the most sense for your team’s needs at the moment.</p> <p>For example, your newsroom might have identified a need for a translation tool to reach a wider audience in your community. Mapping out the news production cycle will help determine when the translation should occur and who will be verifying that translation is accurate.</p> <p><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/news-cycle.svg" alt="" width="650" class="aligncenter size-large wp-image-9976" /></p> </div> </div> </div> </div> <div class="ec-card col-sm-6" data-bs-toggle="modal" data-bs-target="#ec_3"> <div class="ec-card-body"> <div class="ec-card-logo"><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_03-category.svg" alt="" /></div> <div class="big-number">3</div> <p>Pinpoint the category of tools you’ll be considering and understand the associated risks</p> </div> </div> <div id="ec_3" class="modal fade ec-modal"> <div class="modal-dialog modal-dialog-centered modal-dialog-scrollable modal-fullscreen-md-down"> <div class="modal-content p-3"> <div class="modal-header"> <button type="button" class="btn-close" data-bs-dismiss="modal" aria-label="Close"></button> </div> <div class="modal-body p-3"> <div class="body-header"> <div class="ec-card-logo"><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_03-category.svg" alt="" /></div> <div class="big-number">3</div> <p>Pinpoint the category of tools you’ll be considering and understand the associated risks</p> </div> <p>Choose a category of tools to help you more easily identify potential benefits and risks of its use while also narrowing down your choices from the variety of AI tools available to newsrooms.</p> <p>We have identified <a href="https://medium.com/partnership-on-ai/sketching-the-field-of-ai-tools-for-local-newsrooms-62e9d0620eb5">five broad categories</a> of AI tools that may assist newsrooms. By starting with these broad categories, newsrooms can begin narrowing down the appropriate AI tools to consider.</p> <div class="simple-accordion"> <div class="accordion-item"> <div class="accordion-header">3.1 Risks associated with various AI tool categories</div> <div class="accordion-content"> <p>In “<a href="https://medium.com/partnership-on-ai/sketching-the-field-of-ai-tools-for-local-newsrooms-62e9d0620eb5">Sketching the Field of AI Tools for Local Newsrooms</a>,” PAI identifies potential downsides associated with each of these categories, information we’ve summarized below that must be considered when evaluating these tools:</p> <div class="h8">Lead Generation</div> <p>Lead generation tools can help provide early notice of trends, developing stories, or sources for breaking news. However, these tools may only surface national or state-level trends. Trending topics can mask local news stories that are important to readers interested in learning more about their city or town. If local newsrooms are not careful, they could overlook providing local insights (their biggest value add) in favor of covering trending stories. Additionally, <strong>any algorithmic tool that draws on large datasets (like social media posts) poses questions about consent</strong> that may <a href="https://medium.com/partnership-on-ai/local-newsrooms-should-adopt-ai-ethics-as-they-adopt-ai-5-recommendations-ee1496ea211e">go beyond the established ethical codes</a> of journalism.</p> <div class="h8">Content Creation</div> <p>Content creation tools are used to simplify and automate the news-writing process. When working with such tools, however, <strong>errors in data auto-populated into a database can result in much larger errors</strong> in the news articles published. <strong>Automated reporting can also lack very important context or information</strong>, giving the audience an incomplete picture of the story. Consequently, newsrooms may be providing audiences with incomplete or disjointed pieces of information, inadvertently spreading misinformation or letting readers fill in the gaps in reporting with their own biases.</p> <div class="h8">Audience Engagement</div> <p>Audience engagement tools are focused on managing interactions, newsletters, and comments. However, <strong>personalized news delivery relies very heavily on <a href="https://partnershiponai.org/workstream/demographic-data/">collecting data</a> from individual users. </strong>It can be unclear who has access to the data, how it is stored, or if it is being sold to other marketing platforms. There is often limited clarity on whether the audience has provided informed consent for their data to be collected and shared for that purpose. Over-reliance on limited audience data can also provide an incomplete picture of audience behaviors or preferences. This can be detrimental to the public interest goals of a newsroom in the long run, either exposing their audience to a very limited number of news categories or creating news echo chambers.</p> <div class="h8">Distribution</div> <p>Distribution tools ensure that a single piece of content can be shared in many languages or in a variety of formats. <strong>Auto-translation (though fast and potentially helpful) needs to be reviewed for context-specific translation, accuracy, and cultural sensitivity.</strong> Therefore,it’s important to keep a human in the loop, specifically a native speaker and/or experienced translator, to review those translations prior to publication. In addition, transforming news content into new formats can bring its own host of <a href="https://medium.com/partnership-on-ai/a-field-guide-to-making-ai-art-responsibly-f7f4a5066ee">ethical considerations</a>, such as questions of copyright and where the voice or video is being sourced.</p> <div class="h8">Investigative and Data Analysis</div> <p>Investigative tools support fact-finding and data analysis, especially when trying to make sense of large datasets or a large number of documents. Investigative tools, while very sophisticated, are still prone to error if the data sources are not carefully interrogated. The data sources, parameters provided to the algorithm, or assumptions made by the reporter need to be interrogated to ensure that the data analysis is not biased and that the conclusions are sound. In addition, it is important that these stories are provided with <a href="https://medium.com/partnership-on-ai/local-newsrooms-should-adopt-ai-ethics-as-they-adopt-ai-5-recommendations-ee1496ea211e">appropriate context</a> as to <a href="https://www.youtube.com/watch?v=4fQp17aKLO0">how the data was obtained</a> and the methodology through which the findings were reached.</p> </div> </div> <div class="accordion-item"> <div class="accordion-header">3.2 Adopt one tool at a time</div> <div class="accordion-content"><strong>We highly recommend that newsrooms deploy one tool at a time and start with phased rollouts</strong> (that is, not with whole systems-level change), especially if this is the first AI tool your newsroom is adopting. Look at areas where automation can support pre-existing and repetitive work. It may be tempting to adopt more than one tool at once to provide additional support to your newsroom or address long-standing issues. Instead, we recommend you adopt one AI tool at a time. Once you’ve picked that tool, start by piloting its adoption with one team first and then phasing the roll-out across your newsroom. That way, the disruption to your news production is minimized and any issues with the use of the tool can be addressed early on. Furthermore, it gives your newsroom the opportunity to adjust to the changes and the idea of including AI tools in news production. It also mitigates unanticipated impacts that would otherwise be widespread.</div> </div> <div class="accordion-item"> <div class="accordion-header">3.3 Recommended starting point</div> <div class="accordion-content"> <p>Distribution tools can expand the reach of the newsroom and its audience, providing a quick value add for a newsroom. Distribution tools perform tasks that may be particularly helpful because social media manager, content creator, and translator roles are often understaffed or even non-existent in local newsrooms.</p> <p>Being able to translate a newsroom’s content into multiple languages to meet the local population’s needs can exponentially expand reach. Being able to offer content in multiple formats such as transforming written articles into audio podcasts or short videos can expand a newsroom’s social media presence and reach as well.</p> </div> </div> </div> <div class="h7">Use case</div> <h4>Brainerd Dispatch and Michigan Radio use AI tools to cut down monitoring and transcription time</h4> <p>In March 2023, Renee Richardson of the Brainerd Dispatch <a href="https://www.csmonitor.com/USA/2023/0324/Can-AI-programs-be-trusted-to-report-the-news">told The Monitor</a> about her newsroom’s motivation for adopting AI.</p> <p>“We’re constantly asking our staff to do more and provide more information in many more ways,” said Richardson. “Whether that be social media, video podcasts, audio segments, all of our photography, or all those pieces that go into it. Rarely do we do much that gives them time back. The benefit I see for this is finally giving them that time back.”</p> <p>Richardson told the Monitor that the Brainerd Dispatch is building an AI program to automate police public safety announcements, a system intended to give journalists time back to work on reporting.</p> <p>The hope is that the Brainerd Dispatch can cut down on time required to monitor police blotters in the same way that reporters at <a href="https://www.michiganradio.org/">Michigan Radio</a> WUOM-FM have been able to use an AI transcription tool to create transcripts of City Council and Subcommittee meetings in over 40 cities. “It allows a reporter like me to get a lot more coverage to the audience than I could just doing it by myself,” Dustin Dwyer <a href="https://www.csmonitor.com/USA/2023/0324/Can-AI-programs-be-trusted-to-report-the-news">told The Monitor</a>. The transcriptions aren’t perfect and need to be reviewed by the reporters for accuracy, but they provide a starting point for reporting on important City Council issues without having to sit through hours of meetings.</p> </div> </div> </div> </div> <div class="ec-card col-sm-6" data-bs-toggle="modal" data-bs-target="#ec_4"> <div class="ec-card-body"> <div class="ec-card-logo"><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_04-benchmarks.svg" alt="" /></div> <div class="big-number">4</div> <p>Establish performance benchmarks</p> </div> </div> <div id="ec_4" class="modal fade ec-modal"> <div class="modal-dialog modal-dialog-centered modal-dialog-scrollable modal-fullscreen-md-down"> <div class="modal-content p-3"> <div class="modal-header"> <button type="button" class="btn-close" data-bs-dismiss="modal" aria-label="Close"></button> </div> <div class="modal-body p-3"> <div class="body-header"> <div class="ec-card-logo"><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_04-benchmarks.svg" alt="" /></div> <div class="big-number">4</div> <p>Establish performance benchmarks</p> </div> <p>If you’ve made it to Step 4, you’ve identified the objectives you’d like an AI tool to support, where it would fit into your news production cycle, and the broad category of tools under consideration. The next step is to <a href="https://americanpressinstitute.org/publications/six-steps-to-create-a-metrics-driven-newsroom/">benchmark</a> your newsroom’s current performance in the area the tool will be used so you can compare a few tool options.</p> <p>Establishing a <a href="https://asq.org/quality-resources/benchmarking">baseline or benchmark</a> for your current newsroom’s performance will help you determine if those tools can support your newsroom’s improvement in that area. Benchmarks also help you measure the efficacy of the tool once you’ve implemented it because they set a baseline for your newsroom’s performance in a particular area prior to AI adoption. The benchmarks selected should also flow from the objectives identified for the use of an AI tool in Step 1. What are the measurable ways you can assess whether the identified objectives are being fulfilled? How do these compare to industry standards or those of other newsrooms?</p> <p><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/benchmarks.svg" alt="" width="400" class="aligncenter size-large wp-image-9977" /></p> <p>For example, the following questions can be a great starting point and can lead you to metrics that can be developed into benchmarks moving forward:</p> <ul> <li>How does your audience come across your content at the moment?</li> <li>How does your audience interact with your content? Do they click on links within it, read through to the end, or share the content with others?</li> <li>What type of content is your audience most or least interested in?</li> <li>What is the demographic diversity of your audience?</li> <li>How much time does it take to produce your current content?</li> <li>How many content items are produced for your audience daily, weekly, or monthly?</li> <li>How does your newsroom’s performance in this area compare to other newsrooms in your geographical area or of your size?</li> </ul> </div> </div> </div> </div> <div class="ec-card col-sm-6" data-bs-toggle="modal" data-bs-target="#ec_5"> <div class="ec-card-body"> <div class="ec-card-logo"><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_05-shortlist.svg" alt="" /></div> <div class="big-number">5</div> <p>Shortlist three to five potential AI tools and interview the tool developers</p> </div> </div> <div id="ec_5" class="modal fade ec-modal"> <div class="modal-dialog modal-dialog-centered modal-dialog-scrollable modal-fullscreen-md-down"> <div class="modal-content p-3"> <div class="modal-header"> <button type="button" class="btn-close" data-bs-dismiss="modal" aria-label="Close"></button> </div> <div class="modal-body p-3"> <div class="body-header"> <div class="ec-card-logo"><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_05-shortlist.svg" alt="" /></div> <div class="big-number">5</div> <p>Shortlist three to five potential AI tools and interview the tool developers</p> </div> <p>After establishing benchmarks for your newsroom, <strong>consult PAI’s <a href="https://airtable.com/shrQeIsvzGoTbdp7b">AI Tools for Local Newsrooms Database</a> as well as conduct your own research</strong> as to which tools might be best-suited to meet the needs identified in Steps 1 through 3.</p> <p>From the AI tools available, choose three to five potential tools you’d like to explore.</p> <p>The database provides a great starting point, particularly given the many sorting filters available. However, you would also benefit from consulting with <a href="https://www.lse.ac.uk/media-and-communications/polis/JournalismAI/Case-studies">other newsrooms</a> to find out which tools they’re using and conducting your own research. <a href="https://www.lse.ac.uk/media-and-communications/polis/JournalismAI">JournalismAI</a> has <a href="https://www.journalismai.info/research/2023-generating-change">surveyed</a> and <a href="https://www.lse.ac.uk/media-and-communications/polis/JournalismAI/Case-studies">collected use cases</a> of newsrooms that have used AI to support their work.</p> <p>Shortlisting three to five tools will help make it easier to really vet each tool, interview its developers, and make an informed decision about which is best-suited for the needs of your newsroom. After you’ve created that list, <strong>reach out to each of the vendors for a demo before you make any decisions.</strong> Most of their websites will provide a way to request a demo and further discuss how the tool can work for you.</p> <p>Make sure to take note of the various uses of any tool considered, since it likely can achieve various outcomes. Compare the uses provided to the objective or outcome you’ve identified in Step 1.</p> <p>What are the gaps between the needs you’ve identified for your newsroom and the services that the tool provides? Some tools require further customization to fit your newsroom’s needs. It is imperative that you spend time asking all the questions and understanding all the ways in which the tool can work for you, the associated costs, and <a href="https://medium.com/partnership-on-ai/local-newsrooms-should-adopt-ai-ethics-as-they-adopt-ai-5-recommendations-ee1496ea211e">any ethical considerations</a> you should keep in mind during implementation. Ethical considerations about AI implementation — such as fairness, transparency and accountability — should be thought of as an extension of journalistic ethics. As such, understanding a tool completely by asking the right questions will allow you to make the appropriate evaluation of whether it embodies the standards and values of the news operation.</p> <p>Procurements can take three calls or more with the developer to truly understand the tool and ask all of your questions, so make sure that you factor that time into the process.</p> <p>Below, we’ve included a list of questions to ask in a demo. Depending on the type of tool you’re considering, its level of sophistication, and how embedded it will be in your newsroom, omit or add to them as necessary.</p> <div class="h7">Questions you can ask in an AI tool demo</div> <ol> <li><strong>What is the core offering of this tool? What was the primary use case it was designed for?</strong> <ul> <li>Most tools will have a core offering that it was originally intended for along with add-on features that were added later. It is important that you understand the original purpose of the AI tool because that is what the tool will be optimized for.</li> </ul> </li> <li><strong>Are there additional customizations that will be needed for the tool to be used or are you able to put it to work right away?</strong> <ul> <li>What control does your newsroom have over customizations?</li> <li>What control levers can your newsrooms continue to adjust in the use of the tool after its launch?</li> </ul> </li> <li><strong>If additional customization/programming is needed, is the expertise to do so available on your team? Are the AI tool developers able to aid with the process?</strong></li> <li><strong>Are tool customizations saved locally or deployed globally in the tool?</strong> <ul> <li>Are any customizations made by you to the AI tool then deployed across the various users of the tool in your organization or are they kept specific to each use?</li> <li>Can any customizations made by your organizations be reused by the tool developers?</li> </ul> </li> <li><strong>What is the cost of procurement? Is it a recurring or one-time cost?</strong></li> <li><strong>Does the tool require frequent updates?</strong> <ul> <li>This question will help you determine how often you might need to stop and update the tool and how that might affect your workflow.</li> </ul> </li> <li><strong>How do you monitor its efficacy? Are there metrics that are provided by the tool to track its outcomes?</strong></li> <li><strong>Has the tool been used by other newsrooms? Can the developers provide use cases or examples?</strong> <ul> <li>This question will provide practical insight into the reality of using this tool. If neither can be provided by the developers, then perhaps it might be worth questioning the efficacy and claims made by the tool developers.</li> <li>Are you able to get in touch with these newsrooms to ask about their experience?</li> </ul> </li> <li><strong>What liability might the newsroom incur when using this AI tool?</strong> <ul> </li> <p>This is an important question to help identify any privacy or copyright implications of using this tool and glean if the tool developers have actively worked to address and/or support users with such concerns.</li> </ul> </li> <li><strong>What data does the AI-developing company collect through the tool when it’s deployed? Is any of the data collected personal information? How might that data be reused?</strong> <ul> <li>Questions on data collection, storage, and reuse will help you determine if this tool meets the ethical values set by your newsroom.</li> <li>If the data is being reused for other products made by the same company, it would be helpful to know that upfront and decide how to be transparent about that with your newsroom staff and audiences.</li> </ul> </li> <li><strong>What is the source of the training data? How often is the tool updated?</strong> <ul> <li>The source of the training data will let you know if the data was obtained ethically, if it’s diverse enough and includes your primary audience, and if there are potential “blind spots” in the data that you need to account for in its use.</li> <li>For tools that utilize machine learning, PAI has developed a <a href="https://partnershiponai.org/workstream/about-ml/">useful resource</a> on understanding and transparency of machine learning life cycles.</li> </ul> </li> <li><strong>Is there any consent that should be obtained from the audience if and when they’re interacting with the tool? Is this collected and embedded in the tool, or should you develop your own consent protocol?</strong></li> <li><strong>How is the company funded and how does the company make money? What other industries does it serve?</strong></li> <li><strong>What notification will the AI company provide in the event that there are shifts to the business model?</strong> <ul> <li>The company may choose to switch its business model or focus down the line from being a newsroom-dedicated product to targeting a different industry. It is important to know if they will notify you of such change and if that industry is acceptable to your newsroom standards. For example, sometimes the AI tool can be used for surveillance purposes or policing as an alternative use case.</li> </ul> </li> <li><strong>Are there any ethical considerations that were explored by the developer when creating this tool? What mitigations, if any, have they put in place as a result?</strong></li> </div> </div> </div> </div> <div class="ec-card col-sm-6" data-bs-toggle="modal" data-bs-target="#ec_6"> <div class="ec-card-body"> <div class="ec-card-logo"><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_06-select.svg" alt="" /></div> <div class="big-number">6</div> <p>Select one or two tools that you would like to procure</p> </div> </div> <div id="ec_6" class="modal fade ec-modal"> <div class="modal-dialog modal-dialog-centered modal-dialog-scrollable modal-fullscreen-md-down"> <div class="modal-content p-3"> <div class="modal-header"> <button type="button" class="btn-close" data-bs-dismiss="modal" aria-label="Close"></button> </div> <div class="modal-body p-3"> <div class="body-header"> <div class="ec-card-logo"><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_06-select.svg" alt="" /></div> <div class="big-number">6</div> <p>Select one or two tools that you would like to procure</p> </div> <p><strong>Use the responses to the questions posed in Step 5 to eliminate tools that do not meet your requirements and that should narrow your focus to one to two tools. </strong></p> <p>There will likely be additional considerations that are unique to your newsroom that will factor into your decision-making, such as the cost of the tool, the capacity for and anticipated speed of implementation, or if your newsroom has the expertise for oversight. From there, land on one to two tools that you’d like to shortlist for adoption, from the three to five in earlier stages of the Guide.</p> <p>If no tools meet your requirements, it might be best to hold off on proceeding further instead of just “making a tool work” for the time being. “Technological path dependency” is when organizations continue using a tool because they’ve invested money and time in adoption, training, and incorporating it — even when it is not the best option. Technological path dependency makes it increasingly difficult to swap tools after you’ve invested time and money in adoption, training, and incorporating one effectively, making your newsroom operation dependent on it. This is a hazard for newsrooms and therefore it is better to hold off implementing a tool until you find one that is best for your organization in the long run.</p> </div> </div> </div> </div> <div class="ec-card col-sm-6" data-bs-toggle="modal" data-bs-target="#ec_7"> <div class="ec-card-body"> <div class="ec-card-logo"><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_07-benefits.svg" alt="" /></div> <div class="big-number">7</div> <p>Outline the potential benefits and drawbacks of implementing this tool</p> </div> </div> <div id="ec_7" class="modal fade ec-modal"> <div class="modal-dialog modal-dialog-centered modal-dialog-scrollable modal-fullscreen-md-down"> <div class="modal-content p-3"> <div class="modal-header"> <button type="button" class="btn-close" data-bs-dismiss="modal" aria-label="Close"></button> </div> <div class="modal-body p-3"> <div class="body-header"> <div class="ec-card-logo"><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_07-benefits.svg" alt="" /></div> <div class="big-number">7</div> <p>Outline the potential benefits and drawbacks of implementing this tool</p> </div> <p>Now that you’ve chosen your top tool, it’s time to turn to <a href="https://medium.com/partnership-on-ai/sketching-the-field-of-ai-tools-for-local-newsrooms-62e9d0620eb5">implementation considerations</a> within your newsroom. To plan for implementation, it is important to be clear about how the tool will be used within the newsroom and the oversight that will be required. Even the most responsible and ethical tool cannot be implemented without continuous oversight of its use and outputs. In order to appropriately gauge all the above, and put in the mechanisms to mitigate any negative outcomes, you must first understand what those outcomes might be.</p> <p>A thorough vetting process ensures that leadership and staff are aligned when it comes to opportunities, objectives, and risks. Furthermore, it provides clarity on how any risks can be mitigated by your newsroom.</p> <p>Questions to consider when creating the list of opportunities and risks to mitigate:</p> <div class="simple-accordion"> <div class="accordion-item"> <div class="accordion-header">How should we be transparent about the use of this tool?</div> <div class="accordion-content"> <ul> <li>Transparency with newsroom staff members and audience is key when using AI tools that are collecting their data (similar to web cookies) or that are supporting the production or prioritization of content that they are seeing. This maintains the newsroom’s credibility and ensures that the audience isn’t caught off guard should they find out that the content they’re consuming isn’t human-generated. Consider <a href="https://www.technologyreview.com/2023/08/09/1077516/watermarking-ai-trust-online/">experimenting with new ways</a> for describing the use of these tools transparently, especially as disclosure methods are continually iterated upon.</li> <li>Some would argue that backend AI tools — such as data analysis tools, transcription tools, or summarization tools — don’t need to be disclosed to the audience as they do not directly impact them. However, newsrooms have often benefited from disclosing the AI tools they use that are not explicitly user-facing simply for the purpose of being transparent with their audiences and to be able to exchange insights with other newsrooms. For example, the New York Times <a href="https://open.nytimes.com/how-the-new-york-times-uses-machine-learning-to-make-its-paywall-smarter-e5771d5f46f8">shared</a> with its audience how they’re using machine learning to determine their paywall strategy.</li> </ul> </div> </div> <div class="accordion-item"> <div class="accordion-header">How might this tool or product negatively impact our audience’s privacy?</div> <div class="accordion-content"> <ul> <li>Is this tool collecting personal information about your readers? Is any of that data unnecessary? How can the data be misused to potentially negatively impact your audience?</li> <li>Can the data be de-anonymized? Depending on the geographical area you’re in and the population density, can the granularity of the data make individuals identifiable?</li> </ul> </div> </div> <div class="accordion-item"> <div class="accordion-header">How might this tool or product require us to acquire or retain personal information or make inferences about our readers</div> <div class="accordion-content"> <ul> <li>Can the data being collected reveal identifying information about each user? Will this data be reused for marketing or other purposes in the newsroom?</li> <li>Could use of any of the personal information produce harms, <a href="https://arxiv.org/abs/2205.01038">such as discrimination</a>?</li> </ul> </div> </div> <div class="accordion-item"> <div class="accordion-header">How might this tool or product reduce audiences’ autonomy in seeking information or perspectives?</div> <div class="accordion-content"> <ul> <li>Is this tool inadvertently narrowing the diversity of news available to our audience? If so, how might we ensure that news selection exposes them to a diverse selection of news and provides the audience with an opportunity to choose differently?</li> </ul> </div> </div> <div class="accordion-item"> <div class="accordion-header">How might this tool or product change our cost structure in ways that force us to pass costs to the reader, potentially impacting engagement and/or the bottom line?</div> <div class="accordion-content"> <ul> <li>Will the cost of the tool inevitably cause us to increase subscription prices or create a paywall that limits readership?</li> </ul> </div> </div> <div class="accordion-item"> <div class="accordion-header">Do promises in the marketing language for this tool or product go beyond what is realistically achievable by the state of the art?</div> <div class="accordion-content"> <ul> <li>It’s important to be realistic about the expectations that newsroom leadership and staff have about the tool and what it can deliver. This will help you accurately set metrics and expectations in the newsroom.</li> </ul> </div> </div> <div class="accordion-item"> <div class="accordion-header">How do we account for potential inaccuracies and representation biases produced by automated systems and maintain our editorial integrity?</div> <div class="accordion-content"> <ul> <li>This question helps identify any potential checks and balances that need to be placed in the newsroom to ensure that there is journalistic oversight over what is produced using AI tools. This ensures that at no point does technological dependency overtake journalistic integrity, either intentionally or unintentionally.</li> </ul> </div> </div> <div class="accordion-item"> <div class="accordion-header">Does this tool change our relationship with our staff in ways that might negatively impact our culture, hiring, or staff relations?</div> <div class="accordion-content"> <ul> <li>This question points to broader considerations about the impact of introducing an AI tool on the newsroom’s culture. Will members of the newsroom feel threatened by the use of the tool? How will their fears be assuaged? Will its use be mandatory?</li> </ul> </div> </div> <div class="accordion-item"> <div class="accordion-header">Are there implementation challenges that might be unique to your newsroom?</div> <div class="accordion-content"> <ul> <li>Every newsroom is different and starting from a different place for technical preparedness and infrastructure. Consider how that might affect implementation — for example, if the computers in your newsroom are not powerful enough to handle the AI tools you procure that would render them ineffective.</li> </ul> </div> </div> <div class="accordion-item"> <div class="accordion-header">What other entities does the tool vendor contract with? What conflicts might that create?</div> <div class="accordion-content"> <ul> <li>Similar to the question in Step 6, knowing what other industries the provider caters to can help you make decisions about how the data and information collected by the provider might be reused and if that is aligned with your newsroom’s ethical standards.</li> </ul> </div> </div> <div class="accordion-item"> <div class="accordion-header">How does acquiring this tool or product make us more or less reliant on tech firms and external providers that may not share our values?</div> <div class="accordion-content"> <ul> <li>How does relying on AI tools’ output, and specifically generative AI, impact the quality of the journalism produced?</li> </ul> </div> </div> <div class="accordion-item"> <div class="accordion-header">What is a best-case and worst-case scenario of using the tool?</div> <div class="accordion-content"> <ul> <li>What might the worst-case scenario look like and do you have an exit ramp for the tool?</li> </ul> <p>Taken collectively, the answers to the questions above should provide the newsroom with a final checkpoint to make a decision about whether to proceed with procurement. The assessment provided in this step and through the questions asked in Step 6 should give a newsroom a clear idea of the benefits, risks, and requirements for oversight and mitigation. The newsroom can then decide if:</p> <ul> <li>Costs are appropriate for the promised benefits</li> <li>The tool can be implemented ethically and responsibly</li> <li>Mitigation of risks and oversight are a responsibility the newsroom can appropriately take on</li> </ul> </div> </div> </div> <p>Ultimately, the newsroom should consider the tradeoffs between the business opportunities that using the AI tool provides and the ethical considerations of how the use of the tool will impact the newsroom staff, audiences, and news production.</p> <div class="h7">Use case</div> <h4>Lost Coast Outpost limited the use of its AI tool to mitigate risks</h4> <p><a href="https://www.csmonitor.com/USA/2023/0324/Can-AI-programs-be-trusted-to-report-the-news">According to The Monitor</a>, <a href="https://lostcoastoutpost.com/">Lost Coast Outpost</a> — a local newsroom in Humboldt County, California — built LoCOBot, an AI tool capable of scraping, summarizing and writing articles (using ChatGPT) from City Council meeting minutes. Lost Coast elected to use the bot exclusively to scrape and summarize the meeting minutes. Lost Coast told the Monitor that it has chosen to continue being cautious and transparent with its audiences as well, labeling any work that is performed by the program.</p> <div class="h7">Use case</div> <h4>CNET’s implementation of an AI tool without appropriate oversight led to widespread misreporting</h4> <p>News outlets, including Futurism, <a href="https://futurism.com/cnet-ai-articles-label">reported</a> extensively on CNET’s use of AI to produce written articles and its failure to disclose this approach to its audiences. When the news first broke in January of 2023, many journalists <a href="https://futurism.com/internet-horrified-cnet-articles-written-ai">documented their dismay</a> at the lack of disclosure and the misuse of AI in the journalistic context. In particular, CNET was using automated writers for detailed explainers and long-form writing as opposed to regular reporting on more data-driven insights, like sports results or real estate prices as some other outlets do. Articles written using factual data points such as sports scores tend to be short, providing only information on the game results and standings. This makes them less prone to mistakes as the AI writer is simply reformatting the data provided into fact-based sentences on game results.</p> <p>CNET responded by adding bylines referencing AI as the author to previous articles where AI had been involved in writing the content as well as disclaimers at the onset of the article to that effect. Later, The Verge <a href="https://www.theverge.com/2023/1/19/23562966/cnet-ai-written-stories-red-ventures-seo-marketing">reported</a> that CNET also used AI-generated content to re-write some of its published articles to increase their visibility on search engines, since optimizing language for algorithmic distribution can support engagement. Oftentimes, this left the article with disjointed pieces of content. According to The Verge, an editor from CNET would review the content to make sure the article makes sense and to remove any misinformation, but often did so months after publishing, limiting the effectiveness of the review. The Verge <a href="https://www.theverge.com/2023/1/19/23562966/cnet-ai-written-stories-red-ventures-seo-marketing">conducted a thorough investigation</a> on CNET outlining the many ways AI tools were mismanaged by the news outlet, leading to misreporting and overall mistrust by its journalists and audiences.</p> <p>If CNET had better governance in place for how the tool ought to be used and disclosed to the audiences when an article was written or updated by an automated writer, they would have operated more responsibly and likely received less backlash. Transparency with their audiences would have also allowed them to receive meaningful, productive feedback from readers and experts in the field alike on how they are using AI in the newsroom and where using automated writing is acceptable.</p> </div> </div> </div> </div> <div class="ec-card col-sm-6" data-bs-toggle="modal" data-bs-target="#ec_8"> <div class="ec-card-body"> <div class="ec-card-logo"><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_08-set-up.svg" alt="" /></div> <div class="big-number">8</div> <p>Set up your newsroom for success after procurement</p> </div> </div> <div id="ec_8" class="modal fade ec-modal"> <div class="modal-dialog modal-dialog-centered modal-dialog-scrollable modal-fullscreen-md-down"> <div class="modal-content p-3"> <div class="modal-header"> <button type="button" class="btn-close" data-bs-dismiss="modal" aria-label="Close"></button> </div> <div class="modal-body p-3"> <div class="body-header"> <div class="ec-card-logo"><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_08-set-up.svg" alt="" /></div> <div class="big-number">8</div> <p>Set up your newsroom for success after procurement</p> </div> <p>Now that you’ve decided on the tool, procured it, and outlined benefits and drawbacks to its use, there are a few more governance and measurement mechanisms to put in place in your organization. This step focuses on <strong>the questions to ask to establish appropriate governance and develop sound metrics</strong> to determine the AI tool’s impact.</p> <p>Decide:</p> <ol> <li>Who is primarily responsible for the tool and its use <ul> <li>It is imperative that a single person be identified in the newsroom as responsible for decision-making and oversight of the use of an AI tool. This ensures that there are clear lines of accountability within the newsroom and, should the AI tool make mistakes, it is clear who to contact to make changes.</li> </ul> </li> <li>Who will be able to use the tool in your newsroom</li> <li>What metrics you will track to determine the efficacy of the tool</li> <li>What happens when things go wrong, what is the plan for course correction, and what is the communication plan</li> <li>If you can pilot the AI tool before implementing it across the board <ul> <li>This ensures that any governance questions that have not been addressed are considered in the pilot and any previously unaccounted for risks are mitigated. Furthermore, this ensures that staff get a chance to familiarize themselves with the tool before it’s implemented across all news stories.</li> </ul> </li> <li>How you will measure the efficacy of the transparency measures adopted in Step 7 <ul> <li>The transparency measures adopted in Step 7 should be monitored for their efficacy to understand how your audience is responding to them. It is important to measure if they are effective in conveying to your audience when AI is being used, especially as it impacts the content they’re seeing.</li> <li>Putting in place avenues for feedback from both the newsroom staff and from the public will help glean how they’re receiving those transparency measures.</li> </ul> </li> <li>What the necessary changes are in your newsroom (such as workflow redesign and retraining) to ensure the successful launch of the tool</li> <li>What mechanisms you will have to collect feedback on the use of the tool from the users in your newsroom or from audiences</li> <li>What methods of redress you will provide for your audience and staff members to provide feedback/report errors on the use (or misuse) of the tool</li> </ol> <p>Governance helps set a newsroom up for success, helping newsrooms measure the efficacy of the tool and its impact. The next section outlines various ways a newsroom can measure the efficacy and impact of a tool on a continual basis.</p> <h4>Metrics and efficacy</h4> <p>Measuring the tool’s efficacy serves dual purposes: it helps ensure that the tool is operating ethically and responsibly using quantifiable metrics and it also allows you to track the business outcomes your newsroom hoped to achieve from adopting this tool. This is in contrast to benchmarks set in Step 4, which establish a baseline on how your newsroom is performing on this objective.</p> <p><img decoding="async" class="aligncenter wp-image-9896" src="https://pai2dev.wpengine.com/wp-content/uploads/2023/10/benchmarks.svg" alt="" width="400" /></p> <p>To get started on measuring the efficacy of the tool, you should consider two pieces of information that you should have been previously collecting (see Steps 4 and 5):</p> <ol> <li>The baseline benchmarks of how your newsroom previously performed prior to using the tool</li> <li>The metrics and data points that the tool provider has built in or tracks as part of the tool</li> </ol> <p>Once considered, decide what additional metrics you’d like to collect to provide insight into the tool’s performance and how it’s impacting your overall newsroom goals. These metrics will flow from the initial outcome you’ve identified for the use of this AI tool in Step 1. This section focuses on new metrics that can be collected due to the use of a particular AI tool which provides new opportunities for oversight and measurement, in contrast to benchmarks which help you measure the baseline of where your newsroom has started and how that compares to the improvements made as you use a new AI tool.</p> <p>Start by asking what the best way to measure the outcome is and what evidence there may be in your newsroom (both qualitative and quantitative) to prove this. Below are some of the areas of measurement used by other newsrooms:</p> <ul> <li><strong>Accuracy</strong> measures how well the AI tool is able to perform its intended function without errors. For example, an AI tool designed to write articles using data inputs should be able to do so without misinforming the audience or adding inaccurate context to the written article.</li> <li><strong>Precision</strong> measures how precise the AI tool is in its results. For example, how often does it correctly identify a piece of information as fake? The <a href="https://developers.google.com/machine-learning/crash-course/classification/true-false-positive-negative">rate of both false positives and negatives</a> should be considered when <a href="https://edintegrity.biomedcentral.com/articles/10.1007/s40979-023-00140-5#:~:text=The%20AI%20detector%20responses%20were,%22Very%20unlikely%20AI%2Dgenerated%22">assessing precision</a>.</li> <li><strong>Recall</strong> measures the portion of relevant results that the AI tool is able to return. For example, if you’re querying an AI tool for a particular piece of information out of a large data set, is it able to accurately recall all the relevant information related to the query in the database?</li> <li><strong>Efficiency</strong> measures the time savings from using an AI tool.</li> <li><strong>User satisfaction</strong> measures how satisfied the users of the AI tool are with its performance. This can be collected directly from journalists who are using the tool in their day-to-day work, perhaps through qualitative surveys.</li> <li><strong>Cost-effectiveness</strong> measures how cost-effective the AI tool is compared to other solutions. Here, cost encompasses both the direct cost of the tool and the indirect cost of training staff and integrating the tool into existing workflows.</li> <li><strong>Audience engagement</strong> measures how well a tool directed at the audience is increasing engagement with the news. This can include online comments, emails, and newsletter signups.</li> <li><strong>Conversion</strong> measures how the AI tool is increasing subscriptions and overall revenue for the newsroom.</li> </ul> <p>In addition to the above categories, there might be cascading effects worth tracking to get a better idea of a tool’s impact. For example, if you are using a translation tool in order to reach a wider audience, the tool itself might not track your new readership as a result of using the tool. However, your newsroom likely internally tracks the readership and their broad geographical location. Comparing the baseline readership metrics prior to translating the content and after might give you an idea of the additional audience engagement provided by the tool. Going a step further might include adding a survey for the translated article asking for feedback on the accuracy of the translation and how it can be improved. That way, you’re getting a deeper understanding not just of the impact of the AI tool on your audience, but also its accuracy in delivering the correct interpretation and news to your audience.</p> <p>Lastly, we’d recommend that you <strong>limit the number of vanity metrics</strong> used to measure efficacy. <a href="https://contentmarketinginstitute.com/articles/vanity-metrics-marketing-goals/">Vanity metrics</a> are metrics that are easily obtainable, easily understandable, and can seem to showcase success over time — such as likes and shares on a social media post. However, <strong>they do not provide an accurate portrayal of the return on investment</strong> from using a particular tool, as they only reflect surface-level audience engagement. Metrics such as open rates for newsletters or traffic on a website look great on paper, but alone they might not provide a complete picture of how an AI tool is actually supporting a newsroom or meeting the expectations set out in Step 1.</p> </div> </div> </div> </div> <div class="ec-card col-sm-6" data-bs-toggle="modal" data-bs-target="#ec_9"> <div class="ec-card-body"> <div class="ec-card-logo"><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_09-lifespan.svg" alt="" /></div> <div class="big-number">9</div> <p>Understand the lifecycle of an AI tool</p> </div> </div> <div id="ec_9" class="modal fade ec-modal"> <div class="modal-dialog modal-dialog-centered modal-dialog-scrollable modal-fullscreen-md-down"> <div class="modal-content p-3"> <div class="modal-header"> <button type="button" class="btn-close" data-bs-dismiss="modal" aria-label="Close"></button> </div> <div class="modal-body p-3"> <div class="body-header"> <div class="ec-card-logo"><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_09-lifespan.svg" alt="" /></div> <div class="big-number">9</div> <p>Understand the lifecycle of an AI tool</p> </div> <p>AI tools regularly incorporate new data inputs, can be customized to the needs of each newsroom, and develop over time. This means that their outputs and behavior can also change. As your newsroom continues to use a tool, it’s important to audit the inputs, data collection, and output of the tool to ensure that it continues to yield the intended results. Mitigating risk early on helps support the continued use of a tool and can help ensure that negative or unwanted outputs don’t appear later on. However, that doesn’t take away the need to <strong>continually monitor the tool</strong>, any updates that have been issued by the developer, and any changes to the ways in which the data is being collected or used.</p> <p>This is where the role of the person designated with oversight in Step 8 becomes particularly crucial. They will be responsible for monitoring not just the outputs of the tool, but also any changes or updates issued by the provider. This includes developer update emails that can unfortunately be quite lengthy and include a lot of fine print. Buried within them might be important information about how the collection or use of data has changed, therefore implicating your newsroom.</p> <p>In addition, continual maintenance of the tool — keeping it up-to-date and ensuring its outcomes continue to match its intended purpose — avoids future “technical debt.” <a href="https://www.techtarget.com/whatis/definition/technical-debt#:~:text=Technical%20debt%20%2D%2D%20or%20tech,costly%20it%20becomes%20to%20rectify.">Technical debt</a> occurs when teams delay updating features, fail to maintain functionality, or settle for suboptimal performance over time. These outcomes can be the result of a “if it’s not broken, don’t fix it” mentality.</p> <p>Questions you might want to ask in your newsroom at this stage include:</p> <ul> <li>What does continual maintenance look like?</li> <li>Who will be responsible for future and continued communication with the tool provider?</li> <li>How can you ensure that the AI tool continues to operate as intended? At what frequency will you conduct audits of performance? <ul> <li>If the tool has a regular subscription payment, tying the audit to the renewal of the subscription can build in a natural trigger for regular audits and ensure regular oversight before renewing the subscription.</li> </ul> </li> <li>How will you be accounting for unintended consequences outlined in Step 7?</li> <li>Are there any other processes that need to be implemented to account for negative impacts of the tool or mitigate their impact?</li> </ul> </div> </div> </div> </div> <div class="ec-card col-sm-6" data-bs-toggle="modal" data-bs-target="#ec_10"> <div class="ec-card-body"> <div class="ec-card-logo"><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_10-retire.svg" alt="" /></div> <div class="big-number">10</div> <p>Determine when you should retire an AI tool</p> </div> </div> <div id="ec_10" class="modal fade ec-modal"> <div class="modal-dialog modal-dialog-centered modal-dialog-scrollable modal-fullscreen-md-down"> <div class="modal-content p-3"> <div class="modal-header"> <button type="button" class="btn-close" data-bs-dismiss="modal" aria-label="Close"></button> </div> <div class="modal-body p-3"> <div class="body-header"> <div class="ec-card-logo"><img decoding="async" src="https://partnershiponai.org/wp-content/uploads/2023/10/icon_10-retire.svg" alt="" /></div> <div class="big-number">10</div> <p>Determine when you should retire an AI tool</p> </div> <p><strong>Part of stewarding AI tools in your newsroom is knowing when they are no longer serving their original purpose or supporting your newsroom as defined in earlier steps.</strong></p> <p>The questions about the tool, its use, metrics, governance, and ethical guidelines in previous sections can be called upon perpetually when reviewing the tool. If the intended goals are no longer being met, or new ethical concerns arise, then there should be an established off-ramp process for retiring a tool from your newsroom.</p> <p>It might not even be the functionality of the tool that has changed, but rather the intended use by its provider that has shifted or, perhaps, data being collected and reused has changed. In addition, the priorities or needs of your newsroom may have changed and therefore the tool is no longer serving those needs.</p> <p>Some questions you might want to ask in your assessment:</p> <ul> <li>Has the primary use of this tool changed by the developer? Is that use in line with journalistic ethics?</li> <li>Is the governance and oversight of the AI tool by our newsroom sufficient to mitigate its potential adverse impacts? If not, are we able to adjust our oversight to meet these challenges?</li> <li>Does the cost-benefit analysis of using this tool still make sense for our newsroom? Are there other considerations we should now take into account?</li> </ul> <p>All of these elements should be a cause for pause in newsrooms deciding whether to continue using a tool internally. Making the proactive decision to stop using a tool and being transparent with the audience about that decision allows your newsroom to better maintain its credibility with stakeholders, including the audience and staff. It also allows your newsroom to be intentional in its decisions about how it uses AI tools and mitigates associated risks, and to discontinue their use when they no longer serve their purpose. Following these steps with intention can help newsrooms navigate the implementation of AI, responsibly.</p> </div> </div> </div> </div> </div> </div> <style>.expandable-cards .ec-modal .modal-content .modal-body .ec-card-logo img { opacity: 10%; }</style> </div> </div> <!-- Content Row --> <div class="page-row row-coral-light vertical-space page-row-wp-frontend" style="padding-top: 80px;padding-bottom: 100px;"> <div class="container"> <!-- <div class="empty-content"> <div class="empty-content-inner"> <div class="head"> Content Row </div> <div class="title"> Click here to start editing </div> </div> </div> --> <div class="module wysiwyg-module "> <div class="container justify-content-md-center width-23"> <div class="wysiwyg-content col-lg-8 col-md-8 "> <h3>Acknowledgements</h3> <p>AI Adoption for Newsrooms was iteratively developed by PAI’s AI and Media Integrity team under comprehensive guidance from the <a href="https://partnershiponai.org/workstream/local-news/#steerco">AI and Local News Steering Committee</a>. We’d like to thank the Steering Committee members for their commitment to this programmatic work and for their generosity in time, expertise, and effort to advance this project. Their astute contributions and detailed comments on earlier drafts have strengthened this work immensely.</p> <p>We would also like to thank the Partnership on AI staff who championed this work and provided thoughtful feedback and ideas throughout the research and writing process: Claire Leibowicz, Stephanie Bell, Hudson Hongo and Neil Uhl.</p> <p>Finally, PAI is grateful to the Knight Foundation for their financial support and thought partnership of the AI and local news work — and personally grateful to Marc Lavalee, Director of Technology, for his wisdom and energy.</p> </div> </div> </div> </div> </div> <!-- Content Row --> <div class="page-row row-transparent page-row-wp-frontend" style="padding-top: 80px;"> <div class="container"> <!-- <div class="empty-content"> <div class="empty-content-inner"> <div class="head"> Content Row </div> <div class="title"> Click here to start editing </div> </div> </div> --> <div class="module wysiwyg-module "> <div class="container justify-content-md-center width-23"> <div class="wysiwyg-content col-lg-8 col-md-8 "> <p>If you would like to add to this work or to the list of resources available, to utilize this guide as part of your newsroom’s journey, or just to be involved in our future work at the intersection of AI and news, please email <a href="mailto:dalia@partnershiponai.org">Dalia Hashim</a>.</p> </div> </div> </div> </div> </div> </main> </div> </div> </main> </div> </div> <footer class="site-footer content-info"> <div class="left-dot dot dot-sm"><div class="left-inner-dot dot dot-xs dot-coral"></div></div> <!-- <div class="right-dot dot dot-sm dot-coral"></div> --> <div class="footer-top"> <div class="footer-top-inner container"> <div class="footer-top-wrap"> <div class="footer-social-links"> <ul class="social-links"> <li><a href="https://twitter.com/partnershipai?lang=en" target="_blank" class="btn"><i class="fab fa-twitter"></i></a></li> <li><a href="https://www.facebook.com/partnershipai/" target="_blank" class="btn"><i class="fab fa-facebook-f"></i></a></li> <li><a href="https://www.linkedin.com/company/partnershipai" target="_blank" class="btn"><i class="fab fa-linkedin-in"></i></a></li> </ul> </div> <div class="footer-menu"> <nav class="nav footer-nav"> <div class="menu-footer-menu-container"><ul id="menu-footer-menu-2" class="nav"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2159"><a href="https://new.partnershiponai.org/work">OUR WORK</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2160"><a href="https://new.partnershiponai.org/resources/">RESOURCES</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5232"><a href="https://partnershiponai.org/events/">EVENTS</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2161"><a href="/about">ABOUT US</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2162"><a href="/partners">PARTNERS</a></li> <li class="footer-only menu-item menu-item-type-custom menu-item-object-custom menu-item-10338"><a href="/donate">SUPPORT US</a></li> </ul></div> </nav> </div> </div> </div> </div> <div class="footer-bottom"> <div class="container footer-header-container"> <div class="copyright"><p>© 2024 Partnership on AI | All Rights Reserved</p></div> <div class="footer-bottom-link"> <ul> <li> <a href="/transparency-governance">Transparency and Governance</a> </li> <li> <a href="https://new.partnershiponai.org/privacy-policy/">Privacy Policy</a> </li> </ul> </div> </div> </div> </footer> <div id="sizer"></div> <script type="text/javascript" src="https://partnershiponai.org/wp-includes/js/dist/hooks.min.js?ver=2810c76e705dd1a53b18" id="wp-hooks-js"></script> <script type="text/javascript" src="https://partnershiponai.org/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script type="text/javascript" id="wp-i18n-js-after"> /* <![CDATA[ */ wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); /* ]]> */ </script> <script type="text/javascript" src="https://partnershiponai.org/wp-content/plugins/contact-form-7/includes/swv/js/index.js?ver=5.9.8" id="swv-js"></script> <script type="text/javascript" id="contact-form-7-js-extra"> /* <![CDATA[ */ var wpcf7 = {"api":{"root":"https:\/\/partnershiponai.org\/wp-json\/","namespace":"contact-form-7\/v1"},"cached":"1"}; /* ]]> */ </script> <script type="text/javascript" src="https://partnershiponai.org/wp-content/plugins/contact-form-7/includes/js/index.js?ver=5.9.8" id="contact-form-7-js"></script> <script type="text/javascript" id="dlm-xhr-js-extra"> /* <![CDATA[ */ var dlmXHRtranslations = {"error":"An error occurred while trying to download the file. 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