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h-[1px] w-full"></div><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/platform/engage/"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click"><img alt="icon" loading="lazy" width="18" height="16" decoding="async" data-nimg="1" class="mr-2" style="color:transparent" src="https://dam.bigcommerce.com/m/39412475f4c8b913/original/icon-navigation-why-bigcommerce-engage.svg"/>Engage</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Hosted low/no code, headless, or both.</div></a></li><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/platform/attract/"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click"><img alt="icon" loading="lazy" width="18" height="16" decoding="async" data-nimg="1" class="mr-2" style="color:transparent" src="https://dam.bigcommerce.com/m/767e034cf9ad8fa6/original/icon-navigation-why-bigcommerce-attract.svg"/>Attract</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Improved conversion, ROAS, and revenue. </div></a></li><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/platform/convert/"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click"><img alt="icon" loading="lazy" width="18" height="16" decoding="async" data-nimg="1" class="mr-2" style="color:transparent" src="https://dam.bigcommerce.com/m/5d9c672695d3c0e5/original/icon-navigation-why-bigcommerce-convert.svg"/>Convert</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Payment freedom, lower fees, higher conversion.</div></a></li><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/platform/expand/"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click"><img alt="icon" loading="lazy" width="18" height="16" decoding="async" data-nimg="1" class="mr-2" style="color:transparent" src="https://dam.bigcommerce.com/m/2c159bce7b56ccab/original/icon-navigation-why-bigcommerce-expand.svg"/>Expand</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Grow with new brands, geos, and channels.</div></a></li><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/platform/operate/"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click"><img alt="icon" loading="lazy" width="18" height="16" decoding="async" data-nimg="1" class="mr-2" style="color:transparent" src="https://dam.bigcommerce.com/m/6fa150f45966756d/original/icon-navigation-why-bigcommerce-operate.svg"/>Operate</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Streamlined operations for lower costs and risk.</div></a></li></ul></div></div></div></div><div class="grid-item css-1yki1s4"><div class="w-full h-min flex flex-col text-gray-500 css-1a5ux0i Rames6lbm" data-testid="megamenu-column"><div class="w-full pointer h-min"><div class="z-10" data-testid="navigation-content-single-column"><ul class="shrink-0 min-w-[140px] flex flex-col items-start"><li class="uppercase text-eyebrow mb-2 text-[12px] font-medium">Solutions</li><div class="bg-gray-1000 h-[1px] w-full"></div><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/solutions/#use-cases"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click">Use Cases</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Simplified expansion with Multi-Storefront, B2B+B2C, and more.</div></a></li><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/solutions/#industry-solutions"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click">Industries</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Leading capabilities for B2B, fashion, health & beauty, sports & outdoor, and more.</div></a></li></ul></div></div></div></div><div class="grid-item css-1ildt66"><div class="w-full h-min flex flex-col text-gray-500 css-1a5ux0i Remes6lbm" data-testid="megamenu-column"><div class="w-full pointer h-min"><div class="z-10" data-testid="navigation-content-single-column"><ul class="shrink-0 min-w-[140px] flex flex-col items-start"><li class="uppercase text-eyebrow mb-2 text-[12px] font-medium">Featured</li><div class="bg-gray-1000 h-[1px] w-full"></div><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/solutions/b2b-ecommerce-platform/"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click">B2B Edition</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Advanced B2B features for enterprise plans.</div></a></li><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/dm/feedonomics/"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click">Feedonomics</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Omnichannel feed and data transformation.</div></a></li><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/solutions/multi-store/"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click">Multi-Storefront</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Manage multiple unique stores from one account.</div></a></li><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/solutions/international/"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click">International</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Grow your brand across the globe.</div></a></li><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/solutions/headless-commerce/"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click">Headless</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Deliver a better customer experience across channels.</div></a></li></ul></div></div></div></div></div></div></div></div></div><div class="col-span-1 min-w-[330px]" style="background-color:#edeff3"><div class="css-248241"><div class="css-1f2go32"><div class="css-yw3hmb"><div class="css-1taw4r9"><div class="grid-item css-1li8esn"><div class="css-yw3hmb"><div class="css-6x1mo7"><div class="grid-item css-1lyb1fo"><div class="css-yw3hmb"><div class="css-6x1mo7"><div class="grid-item css-hsl9w3"><div class="css-lng9o5"><img alt="" loading="lazy" width="468" height="232" decoding="async" data-nimg="1" style="color:transparent;width:100%;height:auto" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F605d14cacf07eebe%2Foriginal%2Fcard-thumbnail-nbt-navigation-featured.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F605d14cacf07eebe%2Foriginal%2Fcard-thumbnail-nbt-navigation-featured.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F605d14cacf07eebe%2Foriginal%2Fcard-thumbnail-nbt-navigation-featured.jpg&w=828&q=75 828w, /_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F605d14cacf07eebe%2Foriginal%2Fcard-thumbnail-nbt-navigation-featured.jpg&w=1080&q=75 1080w, /_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F605d14cacf07eebe%2Foriginal%2Fcard-thumbnail-nbt-navigation-featured.jpg&w=1200&q=75 1200w, /_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F605d14cacf07eebe%2Foriginal%2Fcard-thumbnail-nbt-navigation-featured.jpg&w=1920&q=75 1920w, /_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F605d14cacf07eebe%2Foriginal%2Fcard-thumbnail-nbt-navigation-featured.jpg&w=2048&q=75 2048w, /_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F605d14cacf07eebe%2Foriginal%2Fcard-thumbnail-nbt-navigation-featured.jpg&w=3840&q=75 3840w" src="/_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F605d14cacf07eebe%2Foriginal%2Fcard-thumbnail-nbt-navigation-featured.jpg&w=3840&q=75"/></div></div></div></div></div><div class="grid-item css-59yyfh"><div class="css-yw3hmb"><div class="css-ylzvzf"><div class="css-1tz8t3k"></div></div><div class="css-nosvkm"><div class="grid-item css-t8aoge"><div class="custom-text [&_a_span]:text-bc-blue hover:[&_a_span]:text-bc-black css-vv2otm css-111nzef" style="--list-marker-color:var(--bc-blue)"><div style="position:relative;white-space:pre-wrap;word-wrap:break-word"><p class="css-1jln6b4"><span class="undefined css-rvpq1g">The Next Big Thing</span></p></div></div></div><div class="grid-item css-5b2bwo"><div class="custom-text [&_a_span]:text-bc-blue hover:[&_a_span]:text-bc-black css-vv2otm css-111nzef" style="--list-marker-color:var(--bc-blue)"><div style="position:relative;white-space:pre-wrap;word-wrap:break-word"><p class="css-1jln6b4"><span class="undefined css-29u5s9">Introducing 100+ innovative new platform features, software releases, and partner integrations designed to deliver commerce without compromise.</span></p></div></div></div><div class="grid-item css-1x7bkr3"><a data-testid="custom-next-link" target="_blank" class="group relative inline-flex items-center border duration-150 font-medium antialiased transition rounded-md button uppercase tracking-wider border-transparent !p-0 text-white hover:text-bc-green active:text-white group-hover:text-bc-green group-active:text-bc-green [&>svg]:fill-bc-green py-1 px-4 text-xxs css-6wwn9s R1qmqes6lbm text-left" href="https://www.bigcommerce.co.uk/next-big-thing/"><span class="flex-1">Learn More</span><svg height="16" width="20" fill="currentColor" viewBox="0 0 20 16" class="ml-2 group-hover:translate-x-1 transition-transform duration-150"><path fill-rule="evenodd" clip-rule="evenodd" d="M17.138 8.84H.84a.839.839 0 1 1 0-1.679h16.354L13.508 3.42a.839.839 0 1 1 1.213-1.16l5.044 5.14a.84.84 0 0 1-.013 1.173l-5.044 5.182a.839.839 0 1 1-1.187-1.186l3.617-3.729Z"></path></svg><span class="w-0 h-0 ml-0 opacity-0 bg-white [clip-path:polygon(0_0,100%_0,100%_100%)] transition-all animate-[buttonLoader_2s_cubic-bezier(.3,1,0,1)_infinite]"></span></a></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="bg-white"><div class="left-0 w-full h-fit max-h-[80vh] absolute translate-y-[-100%] overflow-hidden pointer-events-none" style="top:0px;transition:transform 250ms ease"><div class="css-248241"><div class="css-1f2go32"><div class="w-full flex justify-center relative px-6 md:px-8 xl:px-16 xl-plus:px-0" data-testid="navigation-grid-container" style="background:linear-gradient(to right, #ffffff 50%, #edeff3 50%)"><div class="w-full max-w-[1440px] grid z-20 section-container has-featured-section"><div class="bg-white col-span-3"><div class="css-248241"><div class="css-1f2go32"><div class="css-yw3hmb"><div class="css-1exkkfy"><div class="grid-item css-6qclq7"><div class="w-full h-min flex flex-col text-gray-500 css-1a5ux0i R6mms6lbm" data-testid="megamenu-column"><div class="w-full pointer h-min"><div class="z-10" data-testid="navigation-content-single-column"><ul class="shrink-0 min-w-[140px] flex flex-col items-start"><li class="uppercase text-eyebrow mb-2 text-[12px] font-medium">Launch Services</li><div class="bg-gray-1000 h-[1px] w-full"></div><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/services/launch/"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click">Overview </span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Chart your path to success with specialised services.</div></a></li><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/services/launch/#implementation-project-management"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click">Implementation Project Management</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Experts to ensure you launch on time and under budget.</div></a></li><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/services/launch/#solutions-architecture"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click">Solution Architecture</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Seasoned advisors to help you best design your store.</div></a></li><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/services/launch/#data-migration-services"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click">Data Migration & Optimisation</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Expertise on a clean and clear path to migrating your data.</div></a></li><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/services/launch/#enterprise-launch-package"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click">Enterprise Launch Package</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Personal training on how to set up and launch your BigCommerce Store.</div></a></li></ul></div></div></div></div><div class="grid-item css-1yki1s4"><div class="w-full h-min flex flex-col text-gray-500 css-1a5ux0i Ramms6lbm" data-testid="megamenu-column"><div class="w-full pointer h-min"><div class="z-10" data-testid="navigation-content-single-column"><ul class="shrink-0 min-w-[140px] flex flex-col items-start"><li class="uppercase text-eyebrow mb-2 text-[12px] font-medium">Success Services</li><div class="bg-gray-1000 h-[1px] w-full"></div><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/services/success/"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click">Overview</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Technical and strategic guidance to help  you grow.</div></a></li><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/services/success/#customer-success-manager"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click">Customer Success Manager</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Trusted partners to guide your growth.</div></a></li><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/services/success/#technical-account-management"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click">Technical Account Management</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Expert technical advice and advocacy.</div></a></li><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/services/success/#enterprise-growth-package"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click">Enterprise Growth Package</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Increase sales by improving SEO and conversion.</div></a></li></ul></div></div></div></div><div class="grid-item css-1ildt66"><div class="w-full h-min flex flex-col text-gray-500 css-1a5ux0i Remms6lbm" data-testid="megamenu-column"><div class="w-full pointer h-min"><div class="z-10" data-testid="navigation-content-single-column"><ul class="shrink-0 min-w-[140px] flex flex-col items-start"><li class="uppercase text-eyebrow mb-2 text-[12px] font-medium">Training</li><div class="bg-gray-1000 h-[1px] w-full"></div><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/resources/university/"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click">BigCommerce University Overview</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Set your team up for success, regardless of  their role.</div></a></li><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/resources/university/business/"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click">For Business Users</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Non-technical training for BigCommerce users.</div></a></li><li class="pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/resources/university/technical/"><span class="flex items-start text-xs leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click">For Technical Users</span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Developer courses and certification.</div></a></li></ul></div></div></div></div></div></div></div></div></div><div class="col-span-1 min-w-[330px]" style="background-color:#edeff3"><div class="css-248241"><div class="css-1f2go32"><div class="css-yw3hmb"><div class="css-1taw4r9"><div class="grid-item css-1li8esn"><div class="css-yw3hmb"><div class="css-6x1mo7"><div class="grid-item css-1lyb1fo"><div class="css-yw3hmb"><div class="css-6x1mo7"><div class="grid-item css-hsl9w3"><div class="css-lng9o5"><img alt="" loading="lazy" width="468" height="232" decoding="async" data-nimg="1" style="color:transparent;width:100%;height:auto" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F214af7c980ec3989%2Foriginal%2Fcard-thumbnail-professional-services-blog-series.jpg&w=640&q=75 640w, 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/_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F214af7c980ec3989%2Foriginal%2Fcard-thumbnail-professional-services-blog-series.jpg&w=3840&q=75 3840w" src="/_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F214af7c980ec3989%2Foriginal%2Fcard-thumbnail-professional-services-blog-series.jpg&w=3840&q=75"/></div></div></div></div></div><div class="grid-item css-59yyfh"><div class="css-yw3hmb"><div class="css-ylzvzf"><div class="css-1tz8t3k"></div></div><div class="css-nosvkm"><div class="grid-item css-t8aoge"><div class="custom-text [&_a_span]:text-bc-blue hover:[&_a_span]:text-bc-black css-vv2otm css-111nzef" style="--list-marker-color:var(--bc-blue)"><div style="position:relative;white-space:pre-wrap;word-wrap:break-word"><p class="css-1jln6b4"><span class="undefined css-rvpq1g">Professional Services Blog Series</span></p></div></div></div><div class="grid-item css-5b2bwo"><div class="custom-text [&_a_span]:text-bc-blue hover:[&_a_span]:text-bc-black css-vv2otm 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href="https://www.bigcommerce.co.uk/resources/reports/global-b2b-buyer-report-cdl-report/"><span class="flex-1">Read now</span><svg height="16" width="20" fill="currentColor" viewBox="0 0 20 16" class="ml-2 group-hover:translate-x-1 transition-transform duration-150"><path fill-rule="evenodd" clip-rule="evenodd" d="M17.138 8.84H.84a.839.839 0 1 1 0-1.679h16.354L13.508 3.42a.839.839 0 1 1 1.213-1.16l5.044 5.14a.84.84 0 0 1-.013 1.173l-5.044 5.182a.839.839 0 1 1-1.187-1.186l3.617-3.729Z"></path></svg><span class="w-0 h-0 ml-0 opacity-0 bg-white [clip-path:polygon(0_0,100%_0,100%_100%)] transition-all animate-[buttonLoader_2s_cubic-bezier(.3,1,0,1)_infinite]"></span></a></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="bg-white"></div></div></header><div class="opacity-0 pointer-events-none z-[1] !block top-0 w-full lg-plus:hidden h-screen bg-bc-black fixed right-0 transition-all duration-300 "></div><div style="height:108px"></div></div></div></div></div><div class="grid-item css-9858c6"><div class="css-yw3hmb"><div class="css-dxaew9"><div class="grid-item css-1mkkpwq"><nav aria-label="Breadcrumb" class="css-cjhqjl Rcalbm" data-testid="breadcrumbs"><ul class="text-gray-600 [&_a]:text-bc-blue [&_a:hover]:text-bc-black flex w-full text-xs"><li class="min-w-0 items-center font-medium flex shrink-auto md:shrink-0 first:shrink-0 [&:first-child>svg]:hidden"><svg class="w-2 h-2 fill-current mx-2 shrink-0" viewBox="0 0 8 15"><path d="M5.605 7.943.277 13.322a.988.988 0 0 0 .032 1.403c.398.379 1.03.364 1.411-.032l6.003-6.08a.988.988 0 0 0-.015-1.387l-6.003-6.13a1.003 1.003 0 0 0-1.413 0 .988.988 0 0 0 0 1.404l5.313 5.443Z"></path></svg><span class="truncate flex-1"><a data-testid="custom-next-link" href="https://www.bigcommerce.co.uk/case-study/">Case Studies</a></span></li><li class="min-w-0 items-center font-medium flex shrink-auto md:shrink-0 first:shrink-0 [&:first-child>svg]:hidden"><svg class="w-2 h-2 fill-current mx-2 shrink-0" viewBox="0 0 8 15"><path d="M5.605 7.943.277 13.322a.988.988 0 0 0 .032 1.403c.398.379 1.03.364 1.411-.032l6.003-6.08a.988.988 0 0 0-.015-1.387l-6.003-6.13a1.003 1.003 0 0 0-1.413 0 .988.988 0 0 0 0 1.404l5.313 5.443Z"></path></svg><span class="truncate flex-1"><a data-testid="custom-next-link" href="https://www.bigcommerce.co.uk/case-study/?industries=sports-%26-outdoors/">Sports & Outdoors</a></span></li><li class="items-center hidden md:flex min-w-0 shrink"><svg class="w-2 h-2 fill-current mx-2 shrink-0" viewBox="0 0 8 15"><path d="M5.605 7.943.277 13.322a.988.988 0 0 0 .032 1.403c.398.379 1.03.364 1.411-.032l6.003-6.08a.988.988 0 0 0-.015-1.387l-6.003-6.13a1.003 1.003 0 0 0-1.413 0 .988.988 0 0 0 0 1.404l5.313 5.443Z"></path></svg><span class="truncate">Yeti Cycles</span></li></ul></nav></div><div class="grid-item css-1can2sz"><div class="css-t0oda2"><div class="css-1rmcxps"><div class="grid-item css-504mv0"><div class="css-yw3hmb"><div class="css-6x1mo7"><div class="grid-item css-mhwr3c"><h1 class="min-h-[14px] css-13xq49k R36kalbm text-left" style="color:rgb(18, 17, 24)">Yeti Cycles Builds Beautiful Brand Experiences using BigCommerce</h1></div><div class="grid-item css-1a7lz5r"><div class="prose items-start text-left css-ntzvty R56kalbm [&>p+.case-study-quote]:mt-15"><p>Discover how customisable, cost-effective and reliable BigCommerce is and why we built it that way. </p></div></div><div class="grid-item css-59yyfh"><a data-testid="custom-next-link" target="_self" class="group relative inline-flex items-center border duration-150 font-medium antialiased transition rounded-md button uppercase tracking-wider bg-bc-blue border-bc-blue text-white hover:bg-blue-200 hover:border-blue-200 active:bg-bc-blue active:border-bc-blue group-hover:bg-blue-200 group-hover:border-blue-200 group-active:bg-bc-blue group-active:border-bc-blue py-2 px-6 text-xs css-1syl2dk R76kalbm text-center" href="https://www.bigcommerce.co.uk/product-tour/"><span class="flex-1">Watch Product Tour</span><span class="w-0 h-0 ml-0 opacity-0 bg-white [clip-path:polygon(0_0,100%_0,100%_100%)] transition-all animate-[buttonLoader_2s_cubic-bezier(.3,1,0,1)_infinite]"></span></a></div></div></div></div><div class="grid-item css-dfffc8"><img data-testid="case_study_featured_image" alt="CD-6037-Imagery-for-Yeti-Cycles-case-study-update-device-laptop-merchant" loading="lazy" width="2074" height="1268" decoding="async" data-nimg="1" class="css-7sk40p Rakalbm" style="color:transparent" srcSet="https://images.ctfassets.net/wowgx05xsdrr/8IVp5xHqqaoLsJvArmRWB/9ad04af0b363cb361bf3cd69c41d7d43/CD-6037-Imagery-for-Yeti-Cycles-case-study-update-device-laptop-merchant.png?fm=webp&w=3840&q=75 1x" src="https://images.ctfassets.net/wowgx05xsdrr/8IVp5xHqqaoLsJvArmRWB/9ad04af0b363cb361bf3cd69c41d7d43/CD-6037-Imagery-for-Yeti-Cycles-case-study-update-device-laptop-merchant.png?fm=webp&w=3840&q=75"/></div></div></div></div></div></div></div><div class="grid-item css-9858c6"><div class="css-yw3hmb"><div class="css-ylzvzf"><div class="css-1tz8t3k"></div></div><div class="css-lpfemy"><div class="grid-item css-mhwr3c"><div class="grid sm:grid-cols-2 lg:grid-cols-3 gap-y-15 gap-x-8 css-cjhqjl Rcelbm"><div class="space-y-2.5"><h2 class="text-[92px] font-bold font-gotham-condensed" style="color:rgb(255, 255, 255)">49%</h2><p class="" style="color:rgb(255, 255, 255)">increase in page views</p></div><div class="space-y-2.5"><h2 class="text-[92px] font-bold font-gotham-condensed" style="color:rgb(255, 255, 255)">18%</h2><p class="" style="color:rgb(255, 255, 255)">increase in average time on page</p></div></div></div><div class="grid-item css-59yyfh"><div class="prose items-start text-left css-ylsovk Rkelbm [&>p+.case-study-quote]:mt-15 prose-headings:text-white prose-p:text-white"><p><i>Performance metrics compare 2022-2023 to 2021-2022.</i></p></div></div></div></div></div><div class="grid-item css-9858c6"><div class="css-1a1cmhs Rilbm px-4 py-12"><div class="css-1a1cmhs Rilbm"><div class="player-wrapper relative" style="padding-top:56.25%"></div></div></div></div><div class="grid-item css-9858c6"><div class="css-1k9an61"><div class="css-y0lgdd"><div class="grid-item css-mhwr3c"><div class="prose items-start text-left css-gvv4u Rcmlbm [&>p+.case-study-quote]:mt-15"><h2 id="h2_pushing_boundaries_offroad_and_online_">Pushing boundaries offroad and online.</h2><p><a href="https://yeticycles.com/" target="_blank" rel="noopener noreferrer">Yeti Cycles</a> is widely recognised as being the best of what they do. They are leaders in the sport of mountain biking and have been instrumental from the very beginning in defining and furthering the evolution of the sport. </p><p>As innovators in their field, they approach everything they do with the same level of rigour and enthusiasm that they give to their product. A loyal customer base offers a cult-like devotion to their brand and has created a community beyond compare in the cycling space. A brand such as this one needs an online experience that matches the one they provide offline.</p></div></div><div class="grid-item css-1a7lz5r"><div class="prose items-start text-left css-gvv4u Rkmlbm [&>p+.case-study-quote]:mt-15"><h2 id="h2_challenge">CHALLENGE</h2><h3 id="h3_platform_complexity_was_keeping_them_from_expanding_">Platform complexity was keeping them from expanding.</h3><p>Back when Yeti Cycles first came online, they were using a wide range of tools to create the experience they wanted their customers to have, including Salesforce, Magento 1, and Readymag. This complex mix worked at the time, but they knew that, if they wanted to grow, they would need a more integrated backend that could connect their systems and help propel their brand forward more efficiently.</p><p>“Previously we had a really complicated tech stack, so it was very hard for us to move products to market very quickly,” said Matt Hicks, Director of Technology and Customer Experience at Yeti Cycles. “That was a really big issue for us because we needed to be nimble when it came to our online presence.”</p><p>They needed a new website that was easy to maintain and update; one that could process B2B wholesale orders to retailers; and one that could educate and inform consumers about their products. “We knew we had to move to a platform that would allow us to go to market faster and keep that premium brand, look, and feel that we wanted,” Hicks explained. </p><p>To create this new solution, Yeti Cycles teamed up with BigCommerce agency partner <a href="https://zaneray.com/" target="_blank" rel="noopener noreferrer">ZaneRay</a> to determine their options. The big question was, what kind of implementation would they use to match the precision engineering of their products? The answer: headless.</p><div class="case-study-quote [&>p:first-child]:text-xl [&>p:last-child]:mb-0 [&>p:last-child]:uppercase [&>p]:text-bc-black"><p><b>“When it came to the functionality and flexibility of Magento, it seemed like, for everything we wanted to do, we had to buy a plugin to make it happen. That gets expensive over time.”</b></p><p><b>Matt hicks</b> Director of technology and customer experience, yeti cycles</p></div></div></div><div class="grid-item css-59yyfh"><div class="prose items-start text-left css-1dshgue Rsmlbm [&>p+.case-study-quote]:mt-15"><h2 id="h2_solution">SOLUTION</h2><h3 id="h3_going_headless_to_kickstart_innovation_and_growth_">Going headless to kickstart innovation and growth.</h3><p>As Yeti Cycles and ZaneRay worked together to determine the best way to achieve their branding and business needs, they decided that leveraging a headless framework would not only set them up for success in the present, but also the future. “This was the early days of headless, and as we both looked down the road we said ‘Yeah, this is the way we need to go,’” explained Penny Porterfield, Vice President Operations and Business Development at ZaneRay. </p><p>This headless implementation would allow them to create more dynamic storytelling opportunities with a more robust CMS. It also tied into Yeti’s existing ERP, <a href="https://us.syspro.com/" target="_blank" rel="noopener noreferrer">Syspro</a>, so it wasn’t necessary to switch to a new service provider.</p><p><b>Managing B2B and DTC sales from the same platform.</b></p><p>Traditionally, B2B and DTC ecommerce sites have offered very different experiences. Now, as expectations have shifted, B2B customers look for user-friendly, DTC-like experiences from their vendors. That means a variety of payment options and an easy-to-navigate interface, but also bulk ordering options, back-in-stock notifications, and fulfilment options specific to retailers.</p><p>“Everything that a bike shop needs in terms of fulfilment is available to them right there on the site,” explained Porterfield. “These people may not be highly technical, so if you make it simple for them, similar to how a regular consumer would shop, the B2B user can have a really great experience.”</p><p>When Yeti Cycles’ leadership team decided to start selling DTC from their existing B2B site, the addition was almost instant. “We had designed a framework that was poised to make the shift to DTC at some point, and given the fact that they were already headless on BigCommerce, they were well-positioned to move once they made the decision to do so,” said Kirk Cornelius, Vice President of Strategy and Communications at The ZaneRay Group.</p><p>Yeti Cycles was able to launch the DTC arm of their business in a month, and it opened up an entirely new revenue stream that would have otherwise taken a massive amount of time and development resources.</p><p>“Our customers have expressed interest in buying directly from Yeti Cycles, and through our new program, we’re able to deliver a premium online buying experience,” said Chris Conroy, CEO at Yeti Cycles.</p><div class="bg-gray-1300 py-10 pb-6 px-10 mt-12"><p><b>Agency Partner:</b></p><ul><li><p><a data-testid="custom-next-link" class="font-normal underline text-gray-600 hover:text-bc-blue underline-offset-4 decoration-1 decoration-bc-blue text" href="https://www.bigcommerce.co.uk/apps/shogun-landing-page-builder/?search=Shogun/"></a><a data-testid="custom-next-link" target="_blank" rel="noopener" class="font-normal underline text-gray-600 hover:text-bc-blue underline-offset-4 decoration-1 decoration-bc-blue text" href="https://zaneray.com/"></a><a data-testid="custom-next-link" target="_blank" rel="noopener" class="font-normal underline text-gray-600 hover:text-bc-blue underline-offset-4 decoration-1 decoration-bc-blue text" href="https://zaneray.com/"><b>ZaneRay Group</b></a></p></li></ul><p><b>Technical Features</b>:</p><ul><li><p><a data-testid="custom-next-link" target="_blank" rel="noopener" class="font-normal underline text-gray-600 hover:text-bc-blue underline-offset-4 decoration-1 decoration-bc-blue text" href="https://eu.syspro.com/">Syspro</a>, Enterprise Resource Planning (ERP) </p></li><li><p><a data-testid="custom-next-link" target="_blank" rel="noopener" class="font-normal underline text-gray-600 hover:text-bc-blue underline-offset-4 decoration-1 decoration-bc-blue text" href="https://www.jasperpim.com/">Jasper</a>, Product Information Management (PIM)</p></li><li><p><a data-testid="custom-next-link" target="_blank" rel="noopener" class="font-normal underline text-gray-600 hover:text-bc-blue underline-offset-4 decoration-1 decoration-bc-blue text" href="https://www.ebridge.com/">eBridge</a>, Enterprise Service Bus (ESB)</p></li><li><p><a data-testid="custom-next-link" target="_blank" rel="noopener" class="font-normal underline text-gray-600 hover:text-bc-blue underline-offset-4 decoration-1 decoration-bc-blue text" href="https://www.salesforce.com/uk/">Salesforce</a>, Customer Relationship Management (CRM)</p></li></ul></div><div class="case-study-quote [&>p:first-child]:text-xl [&>p:last-child]:mb-0 [&>p:last-child]:uppercase [&>p]:text-bc-black"><p>“We had designed a framework that was poised to make the shift to DTC at some point, and given the fact that they were already headless on BigCommerce, they were well-positioned to move once they made the decision to do so.” </p><p><b>Kirk Cornelious</b> vice president of strategy and communications, the zaneray group</p></div></div></div></div></div></div><div class="grid-item css-9858c6"><div class="css-yw3hmb"><div class="css-ylzvzf"><div class="css-1tz8t3k"></div></div><div class="css-1pevmzn"><div class="grid-item css-hsl9w3"><div class="css-t0oda2"><div class="css-16dy70v"><div class="grid-item css-1ti64nw"><div class="prose items-start text-left css-pk6e4c R3cqlbm [&>p+.case-study-quote]:mt-15 [&>p:first-child]:text-xl [&>p:first-child]:font-medium [&>p:last-child]:text-[17px] [&>p:last-child]:font-semibold [&>p:last-child]:uppercase prose-headings:text-white prose-p:text-white"><p><b>“With BigCommerce, we're not just stuck with what’s there out of the box. We can innovate easily, which I love. And that goes for customisation, too. Our speed to market has increased dramatically.”</b></p><p><b>Matt Hicks</b>, Director of Technology and Customer Experience, Yeti Cycles</p></div></div><div class="grid-item css-1po3d2y"><img data-testid="case_study_featured_image" alt="CD-6037-Imagery-for-Yeti-Cycles-case-study-update-device-tablet-merchant" loading="lazy" width="1518" height="1070" decoding="async" data-nimg="1" class="css-7sk40p R5cqlbm" style="color:transparent" srcSet="https://images.ctfassets.net/wowgx05xsdrr/2ETXQEJAVxNL7xvK3RgyPd/35b00b95ffca43df4053ebf53e5f05f0/CD-6037-Imagery-for-Yeti-Cycles-case-study-update-device-tablet-merchant.png?fm=webp&w=1920&q=75 1x, https://images.ctfassets.net/wowgx05xsdrr/2ETXQEJAVxNL7xvK3RgyPd/35b00b95ffca43df4053ebf53e5f05f0/CD-6037-Imagery-for-Yeti-Cycles-case-study-update-device-tablet-merchant.png?fm=webp&w=3840&q=75 2x" src="https://images.ctfassets.net/wowgx05xsdrr/2ETXQEJAVxNL7xvK3RgyPd/35b00b95ffca43df4053ebf53e5f05f0/CD-6037-Imagery-for-Yeti-Cycles-case-study-update-device-tablet-merchant.png?fm=webp&w=3840&q=75"/></div></div></div></div></div></div></div><div class="grid-item css-9858c6"><div class="css-1k9an61"><div class="css-z8hdl3"><div class="grid-item css-mhwr3c"><div class="prose items-start text-left css-gvv4u Rculbm [&>p+.case-study-quote]:mt-15"><h2 id="h2_results">RESULTS</h2><h3 id="h3_a_seamless_customer_experience_">A seamless customer experience.</h3><p>The resulting website was astounding. Large, sweeping visuals paired with Yeti’s bike lineup brings an air of elegance to the site, so much so that you almost forget that you’re looking at one of the world’s most extreme sports.</p><p>The site also functions as good as it looks. “When their team realised that they were able to build a page in just a few days rather than a few months, they were blown away,” said Porterfield. “They were just amazed at how quick it was, how great of an experience they were dealing with. Suddenly they felt empowered to create, and you can see it on all the pages on their site. It really is an experience. It’s not just a website.”</p><p>“WIth BigCommerce, we're not just stuck with what’s there out of the box,” Hicks said. “We can innovate easily, which I love. And that goes for customisation, too. Our speed to market has increased dramatically.”</p><p>The site looked amazing, functioned beyond comparison, and it had the numbers to show that the investment in the headless implementation was truly worth it.</p><div class="case-study-quote [&>p:first-child]:text-xl [&>p:last-child]:mb-0 [&>p:last-child]:uppercase [&>p]:text-bc-black"><p>“The Yeti Cycles site is a great example of how far BigCommerce allows us to push further creatively.” </p><p><b>Kirk Cornelious</b> vice president of strategy and communications, the zaneray group</p></div></div></div><div class="grid-item css-1a7lz5r"><div class="prose items-start text-left css-1dshgue Rkulbm [&>p+.case-study-quote]:mt-15"><h2 id="h2_looking_ahead">LOOKING AHEAD</h2><h3 id="h3_riding_into_the_future_">Riding into the future.</h3><p>Yeti Cycles continues to innovate their site and grow their business while also providing a “hub” for their community to connect with one another. Not only have they expanded by selling DTC, but they have also begun creating <a href="https://yeticycles.com/stories/redbull-rampage-2022" target="_blank" rel="noopener noreferrer">new forms of content</a>, with a mix of text, image, and video creating an interactive, magazine-like experience online. Yeti continues to push the limits of what can be done on a bike, and they apply that same energy to their brand.</p><p>“The Yeti Cycles site is a great example of how far BigCommerce allows us to push further creatively,” Cornelius said. “If you’re holding back coming off of a monolithic platform because you think you might be giving something up, some sort of experiential aspect, you can look at the Yeti Cycles site and see that you’re absolutely giving nothing up there. If anything, you’re gaining performance, along with all the other things that come with a lighter, more nimble approach to design.”</p><p>This headless approach will allow Yeti Cycles to be more precise in its marketing efforts and explore new channels to support its ever-growing business. And, with the expansion into the DTC market, they will undoubtedly see continuing increases to these numbers in the years to come.</p><p><i>Published: November 2023</i></p></div></div><div class="grid-item css-1a7lz5r"><div class="css-16u0zrj"><div class="css-1b5agc2"><div class="css-qtp4fk"></div></div></div></div><div class="grid-item css-1a7lz5r"><div class="custom-text [&_a_span]:text-bc-blue hover:[&_a_span]:text-bc-black css-vv2otm css-1dztz8h" style="--list-marker-color:var(--bc-blue)"><div style="position:relative;white-space:pre-wrap;word-wrap:break-word"><p class="css-1jln6b4"><span class="undefined css-bu7dru">See More On These Topics</span></p></div></div></div><div class="grid-item css-59yyfh"><ul class="flex flex-wrap gap-x-2.5 gap-y-5 css-kxzrrk R1culbm"><li class="flex" data-testid="case-study-categories-list-item"><a data-testid="custom-next-link" class="border border-gray-900 px-4 py-2 rounded-md text-gray-400 hover:bg-gray-1400 font-light" 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