CINXE.COM

Transforming Business - Business Insider

<!DOCTYPE html> <html lang="en-US"> <head> <title>Transforming Business - Business Insider</title> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1" > <meta name="title" content="Transforming Business" > <meta name="datePublished" content="2023-12-11T18:43:14Z" > <meta name="dateModified" content="2024-10-02T15:58:48Z" > <meta name="news_keywords" content="Strategy" > <meta name="description" content="A deep dive into the forces and leaders transforming the business world." > <meta property="author" content="" > <meta property="article:publisher" content="businessinsider" > <meta name="tbi-vertical" content="Strategy" > <meta property="og:title" content="Transforming Business" > <meta property="og:description" content="A deep dive into the forces and leaders transforming the business world." > <meta property="og:type" content="article" > <meta property="og:url" content="https://www.businessinsider.com/transforming-business-2023-11" > <meta property="og:image" content="https://i.insider.com/6573606f58e7c0c29a2b2bb2?width=1200&format=jpeg"> <meta property="og:image:type" content="image/jpeg" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="600" /> <meta name="twitter:card" content="summary_large_image" > <meta name="robots" content="max-image-preview:large"/> <meta property="og:site_name" content="Business Insider" > <meta property="fb:pages" content="20446254070" > <meta name="apple-itunes-app" content="app-id=554260576" > <meta name="linkedin:owner" content="mid:1d5f7b" > <link rel="canonical" href="https://www.businessinsider.com/transforming-business-2023-11" > <meta name="ii-ab-test:pmp" value="va" > <meta name="user-status" value="anonymous" > <meta name="viking-id" value="655ba29e00482b84e841077a" > <meta name="env" value="prod" > <meta property="mrf:sections" content="Strategy"> <meta property="mrf:tags" content="Page Type:story"> <link class="favicon-asset" rel="icon" sizes="192x192" href="/public/assets/BI/US/favicons/apple-touch-icon-192x192.png?v=2023-11" > <link class="favicon-asset" rel="apple-touch-icon" sizes="180x180" href="/public/assets/BI/US/favicons/apple-touch-icon-180x180.png?v=2023-11" > <link class="favicon-asset" rel="apple-touch-icon" sizes="152x152" href="/public/assets/BI/US/favicons/apple-touch-icon-152x152.png?v=2023-11" > <link class="favicon-asset" rel="apple-touch-icon" sizes="144x144" href="/public/assets/BI/US/favicons/apple-touch-icon-144x144.png?v=2023-11" > <link class="favicon-asset" rel="apple-touch-icon" sizes="120x120" href="/public/assets/BI/US/favicons/apple-touch-icon-120x120.png?v=2023-11" > <link class="favicon-asset" rel="apple-touch-icon" sizes="114x114" href="/public/assets/BI/US/favicons/apple-touch-icon-114x114.png?v=2023-11" > <link class="favicon-asset" rel="apple-touch-icon" sizes="76x76" href="/public/assets/BI/US/favicons/apple-touch-icon-76x76.png?v=2023-11" > <link class="favicon-asset" rel="apple-touch-icon" sizes="72x72" href="/public/assets/BI/US/favicons/apple-touch-icon-72x72.png?v=2023-11" > <link class="favicon-asset" rel="apple-touch-icon" href="/public/assets/BI/US/favicons/apple-touch-icon.png?v=2023-11"> <link class="favicon-asset" rel="icon" type="image/png" sizes="32x32" href="/public/assets/BI/US/favicons/favicon-32x32.png?v=2023-11" > <link class="favicon-asset" rel="icon" type="image/png" sizes="16x16" href="/public/assets/BI/US/favicons/favicon-16x16.png?v=2023-11" > <link class="favicon-asset" rel="manifest" href="/public/assets/BI/US/favicons/site.webmanifest?v=2023-11" > <link class="favicon-asset" rel="mask-icon" href="/public/assets/BI/US/favicons/safari-pinned-tab.svg?v=2023=11" color="#fff" > <link class="favicon-asset" rel="shortcut icon" href="/public/assets/BI/US/favicons/favicon.ico?v=2023-11" > <link class="favicon-asset" rel="shortcut icon" type="image/svg+xml" href="/public/assets/BI/US/favicons/favicon.svg?v=2023-11" > <meta class="favicon-asset" name="msapplication-config" content="/public/assets/BI/US/favicons/browserconfig.xml?v=2023-11" > <meta name="theme-color" content="#fff" > <meta name="apple-mobile-web-app-title" content="Business Insider" > <link rel="preload" as="image" fetchpriority="high" href="https://i.insider.com/6573606f58e7c0c29a2b2bb2?width=700" imagesrcset="https://i.insider.com/6573606f58e7c0c29a2b2bb2?width=400&format=jpeg&auto=webp 400w, https://i.insider.com/6573606f58e7c0c29a2b2bb2?width=500&format=jpeg&auto=webp 500w, https://i.insider.com/6573606f58e7c0c29a2b2bb2?width=700&format=jpeg&auto=webp 700w, https://i.insider.com/6573606f58e7c0c29a2b2bb2?width=1000&format=jpeg&auto=webp 1000w, https://i.insider.com/6573606f58e7c0c29a2b2bb2?width=1300&format=jpeg&auto=webp 1300w, https://i.insider.com/6573606f58e7c0c29a2b2bb2?width=2000&format=jpeg&auto=webp 2000w" imagesizes="(min-width: 1280px) 900px"> <script type="text/javascript" id="fenrir-client-data"> window.Fenrir = {"config":{"ads":{"providerName":"dfp","sticky_active_header_height":47,"abTest":{"lazyLoad":155,"adxABTest":5,"changeCorrelator":false},"continentCode":"AS","config":{"scrollVelocity":true,"refreshAdsTimeout":30,"refreshAdsDisplayTimer":false},"data":{"networkid":4442842,"verity":{"taxonomy":["Business and Finance/Business","Business and Finance"],"taxonomyBreakdown":["Business and Finance","Business"],"taxonomyIds":["53","52"],"keywords":["transforming business","industry","trend","leader","bella sayegh illustrator","cha pornea","people","thank","year","kaja whitehouse reporter","lauren johnson","rosalie chan","alyssa powell","arantza pena popo","alex nicoll"],"safe":false,"events":[],"threats":[],"sentiment":[{"score":0.8,"label":"neutral"},{"score":0.17,"label":"positive"},{"score":0.04,"label":"negative"}]}},"services":{"amazonTam":{"enabled":true,"pubID":3201,"adServer":"googletag"},"rubiconPrebid":{"enabled":true,"scriptUrl":"https://ads.rubiconproject.com/prebid/10306.js","gdprScriptUrl":"https://ads.rubiconproject.com/prebid/10306_gdpr.js"},"indexExchange":{"enabled":false},"permutive":{"enabled":true,"projectId":"3aba5292-ba75-422b-8715-bd21146f7836","publicKey":"6f1150a7-e587-49c6-b439-a4b7ee68a5a7","version":1},"doubleverify":{"enabled":true}},"meta":{"primaryVertical":"strategy","categories":"transforming-business,transforming-business-2023,edit-series,editorial-sponsorship,intel-brand-2023,freelance-illustration,special-projects","secondaryVerticals":"","author":"","pageType":"post","adunit":{"site":"businessinsider","variation":"exceptional-post","vertical":"strategy","regionCounter":{"desktop":{"in-content":["gpt-post-strategy-desktop_in_post_ad-desktop-fluid-1"]},"mobile":{}},"rawVertical":false}}},"authEnv":"production","fenrirEnv":"production","fenrirWebpackPort":3001,"version":"main-241212.1703","authentication":{"url":"https://account.businessinsider.com","redirectAuth":{"url":"https://auth.businessinsider.com/authorize?response_type=code&client_id=__AUTH-CLIENT-ID__&redirect_uri=__REDIRECT-URI__&state=__UNIQUE-ID__&connection=__CONNECTION-NAME__&scope=openid%20offline_access","key":"1kovu25q4Q11Fx1x1mIKn0AGFas5VS2a"},"clientId":"faf5a910-46c1-47fd-a19a-32071a41547b","recaptcha":{"siteKey":"6Lc34KYZAAAAALr41Qa1RN3K06SrpQTbrN2_WTdh","siteKeyInvisible":"6LeGf2QhAAAAABuMypNcSm7aU69j1kGyUPzEF2L0"}},"newsletterSignUp":"https://account.businessinsider.com/newsletter","newsletterEnv":"production","consentManagement":{},"stripe":{"subscriptionResources":{"renewal-off-annual":{"plansToSubscribeTo":{"usd":{"annual":"f69f772f-a2c8-4768-ad1d-f69784590386"}}},"cancellation-annual-upgrade":{"usd":{"planId":"fb7506b9-570f-4b03-ab0b-c0baac1e46b0","currencySymbol":"$","renewalPrice":"149","offerPrice":"49","monthlyPrice":"25.95","interval":"yearly"},"cad":{"planId":"c12e3e69-0e64-4a8b-81c4-056c9f92dfa4","currencySymbol":"C$","renewalPrice":"199","offerPrice":"59","monthlyPrice":"14.95","interval":"yearly"},"gbp":{"planId":"810be99a-d57c-4c03-b0b6-ea4b9b5e5f00","currencySymbol":"£","renewalPrice":"119","offerPrice":"39","monthlyPrice":"10","interval":"yearly"}},"annual-early-renewal":{"usd":{"planId":"f88bd81d-f8f2-4972-b3de-c37dbcdb3051","currencySymbol":"$","renewalPrice":"149","offerPrice":"69"},"cad":{"planId":"89f953cf-ebf2-4353-8f74-6c15d4ecf3c9","currencySymbol":"C$","renewalPrice":"99","offerPrice":"69"},"gbp":{"planId":"3120f175-7e06-4ada-b844-5bb26f7c5f53","currencySymbol":"£","renewalPrice":"79","offerPrice":"55"}},"annual-switch":{"usd":{"planId":"92ef4403-b84d-421f-abca-a8ec85b9c71d","currencySymbol":"$","renewalPrice":"149","offerPrice":"39","interval":"yearly"},"cad":{"planId":"7c0d5e2d-901a-4e42-9194-4219a9686028","currencySymbol":"C$","renewalPrice":"179","offerPrice":"49","interval":"yearly"},"gbp":{"planId":"af40180b-4803-4b6b-adab-96b88876e54b","currencySymbol":"£","renewalPrice":"105","offerPrice":"29","interval":"yearly"}},"annual-switch-limited-offer":{"usd":{"planId":"e370ef9e-d604-4f2a-a6f0-42589158b973","currencySymbol":"$","renewalPrice":"149","offerPrice":"29","interval":"yearly"}},"preCancellationOffer":{"usd":{"planId":"fb7506b9-570f-4b03-ab0b-c0baac1e46b0","currencySymbol":"$","renewalPrice":"149","offerPrice":"49","monthlyPrice":"25.95","interval":"yearly"},"cad":{"planId":"c12e3e69-0e64-4a8b-81c4-056c9f92dfa4","currencySymbol":"C$","renewalPrice":"199","offerPrice":"59","monthlyPrice":"14.95","interval":"yearly"},"gbp":{"planId":"810be99a-d57c-4c03-b0b6-ea4b9b5e5f00","currencySymbol":"£","renewalPrice":"119","offerPrice":"39","monthlyPrice":"10","interval":"yearly"}},"plansNotToShowRetentionOffer":[]}},"sigyn":"https://membership-api.businessinsider.com","idun":"https://membership-api.businessinsider.com","skadi":"https://membership-api.businessinsider.com","forsetiUrl":"https://my.businessinsider.com","basicAuth":{"domain":"https://membership-api.businessinsider.com","apiKey":"OGU5ZWUyZWUtNjM2ZS00OTdiLWI0OTUtYTliOGIzMjQ1ODA2"},"tracking":{"providerName":["ga","t","comscore"],"base_url":"//www.businessinsider.com","postTrackingObject":{"pageType":"post","postID":"655ba29e00482b84e841077a","postURI":"transforming-business-2023-11","publisher":"","editor":"Stephanie Hallett","vertical":"strategy","verticals":["strategy"],"author":"","category":"transforming business|Transforming Business 2023|Edit Series|Editorial Sponsorship|intel-brand-2023|Freelance Illustration|Special Projects","dateModified":"2024-10-02","datePublished":"2023-12-11","numSlides":0,"wordCount":110,"abTest":"|pmp:va|","splitTest":null,"secondaryVerticals":"","theme":"exceptional_storytelling"},"data":{"gtm":{"id":"GTM-MP6F46L","env_string":""},"domains":["businessinsider.com","insider.com"],"t":{"pixel":"https://i.businessinsider.com/t.gif"}}},"logging":true,"abTests":[{"name":"pmp","value":"va"}],"splitTests":[],"featureFlags":{"shouldConsentDialogAutoClose":false,"disablePrebidRubicon":false,"disableAllAbTests":false,"activityLogging":false,"logs":false,"forceSpeedcurveSample":false,"forceDataDogRumSample":false,"disableDataDogRumSample":false,"forceDataDogLogs":false,"disableDataDogLogs":false,"unified":false,"trending":false,"developerBar":false,"changeCorrelator":false,"adFree":false,"renderTicker":false,"appSoftLaunch":false,"ignoreRedirect":false,"lcpPerformanceShowcase":false,"ampMarquee":false,"removeTickerHubNav":false,"storyVersioningApi":false,"testLatestSharedComponents":false,"myInsiderCorporate":false,"utmContentMarketing":false,"ampAdConsent":false,"ampAdConsentPurposes":false,"webVitals":false,"isPersonalizedOffer":false,"hideOpm":false,"useMockDadRecs":false,"metaPixel":false,"buildAudioTranscript":false,"videoShowsPreview":false,"disableAutoplay":false,"useAISearch":true,"useMockVerticals":false},"sticky":{"siteSkinEnabled":false,"stickyActiveHeaderHeaderHeight":71,"subnavStickyAdBuffer":250},"dataLayer":{"pageType":"post","postID":"655ba29e00482b84e841077a","postURI":"transforming-business-2023-11","publisher":"","editor":"Stephanie Hallett","vertical":"strategy","author":"","category":"transforming business|Transforming Business 2023|Edit Series|Editorial Sponsorship|intel-brand-2023|Freelance Illustration|Special Projects","dateModified":"2024-10-02","datePublished":"2023-12-11","wordCount":110,"abTest":"|pmp:va|","secondaryVerticals":"","theme":"exceptional_storytelling"},"shouldDeferScripts":true,"shouldManageConsent":false,"delayThirdPartyScripts":false,"facets":{"url":"https://www.businessinsider.com/transforming-business-2023-11","path":"/transforming-business-2023-11","site":"bi","type":"story","vertical":"strategy","categories":["transforming-business","transforming-business-2023","edit-series","editorial-sponsorship","intel-brand-2023","freelance-illustration","special-projects"],"components":[],"embeds":[],"shortcodes":[]},"isEmbed":false,"embedConfig":{},"proxyUrl":"https://www.businessinsider.com/","datadogProxyUrl":"https://www.businessinsider.com//ajax/dd","capiVer":1,"subscribeEnabled":true,"name":"Business Insider","domain":"businessinsider","twitter":"businessinsider","x":"businessinsider","linkedIn":"businessinsider","youtube":"@BusinessInsider","instagram":"businessinsider","resourceName":"bi","identifier":"bi","targetingName":"business-insider","adUnitSite":"businessinsider","assetsPath":"BI","s3Directory":"us","searchIdentifier":"businessinsider.com","color":"#fff","gaId":"UA-2241657-6","ampGtmId":"GTM-MVJQ7ZG","ampGaId":"UA-2241657-6","fbContentId":"20446254070","appleItunesAppId":"554260576","description":"Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.","verticalLabelMapping":{"bi intelligence":"Business Insider Intelligence","bi news":"News","tech insider":"Tech","wuhan coronavirus":"coronavirus","beauty (reviews)":"Beauty","deals (reviews)":"Deals","tickets (reviews)":"Tickets","education (reviews)":"Education","tech (reviews)":"Tech","fitness (reviews)":"Fitness","gifts (reviews)":"Gifts","health (reviews)":"Health","home (reviews)":"Home","kitchen (reviews)":"Kitchen","outdoors (reviews)":"Outdoors","parenting (reviews)":"Parenting","pets (reviews)":"Pets","streaming (reviews)":"Streaming","style (reviews)":"Style","travel (reviews)":"Travel","learning (reviews)":"Learning","hobbies & crafts (reviews)":"Hobbies & Crafts","diet & nutrition (reference)":"Diet & Nutrition","investing (reference)":"Investing","economics & markets (reference)":"Economics & Markets","investment assets (reference)":"Investment Assets","investment accounts (reference)":"Investment Accounts","investing strategies (reference)":"Investing Strategies","professionals & advisors (reference)":"Professionals & Advisors","laptops & tablets (reference)":"Laptops & Tablets","gadgets (reference)":"Gadgets","gaming (reference)":"Gaming","smart home (reference)":"Smart Home","smartphones (reference)":"Smartphones","software & apps (reference)":"Software & Apps","streaming (reference)":"Streaming"},"partials":{"footer-brand-logos":"footer-brand-logos"},"rubicon":{"siteId":"240980","mobileStickyLower":"1188648-320x50","mobileInPost":"1684838-300x250"},"dynamicEnabled":true,"socialLinks":{"facebook":"https://www.facebook.com/businessinsider","x":"https://x.com/businessinsider","instagram":"https://www.instagram.com/businessinsider/","youTube":"https://www.youtube.com/user/businessinsider","linkedIn":"https://www.linkedin.com/company/businessinsider/"},"masthead":{"searchLink":"https://www.businessinsider.com/s","subscribeButtonLink":"https://www.businessinsider.com/subscription"},"crossDomainAuth":{"mi":"https://markets.businessinsider.com"},"subdomain":"www","bylineNoShows":["insider","business insider","business insider uk"],"components":{"ai-search":{},"back-to-home":{"display":{"postPage":true,"showPage":true},"content":{"default":{"link":"/","text":"Home"},"video":{"link":"https://www.businessinsider.com/video"}}},"live-updates":"","my-insider":"","share":{"byline":{"shareOptions":["facebook","email","x","linkedin","copylink","impact"]}},"subscription-corporate/seats-card":{"api":{"domain":"https://membership-api.businessinsider.com","apiKey":"OGU5ZWUyZWUtNjM2ZS00OTdiLWI0OTUtYTliOGIzMjQ1ODA2"},"plan":"3fe932aa-1d63-45d6-9e84-8ba2f1aaea21"},"v1-back-to-home":{"display":{"postPage":true,"showPage":true},"content":{"default":{"link":"/","text":"HOME"},"video":{"link":"https://www.businessinsider.com/video","text":"VIDEO"}}},"vendor-taboola":{"taboolaLoader":"//cdn.taboola.com/libtrc/businessinsider/loader.js","postBottom":{"desktop":{"id":"taboola-below-main-column","mode":"thumbs-1r","placement":"below-main-column","targetType":"mix","onlyOn":"desktop"},"mobile":{"id":"taboola-below-article","mode":"thumbs-2r-mobile","placement":"Below Article Thumbnails Mobile","targetType":"mix","onlyOn":"mobile"}},"referenceLibraryPostBottom":{"desktop":{"id":"taboola-below-article-thumbnails---reference-page","mode":"thumbs-1r","placement":"Below Article Thumbnails - Reference Page","targetType":"mix","onlyOn":"desktop"},"mobile":{"id":"taboola-below-article-thumbnails---reference-page---mobile","mode":"thumbs-2r-mobile","placement":"Below Article Thumbnails - Reference Page - Mobile","targetType":"mix","onlyOn":"mobile"}},"migratedPostBottom":{"desktop":{"id":"taboola-below-article-thumbnails---insider","mode":"thumbs-feed-01-new","placement":"Below Article Thumbnails - Insider","targetType":"mix","onlyOn":"desktop"},"mobile":{"id":"taboola-below-article-thumbnails-mobile---insider","mode":"thumbs-feed-01-new","placement":"Below Article Thumbnails Mobile - Insider","targetType":"mix","onlyOn":"mobile"}}}},"componentsToLoad":{},"adsTxtDir":"/us/ads.txt","appAdsTxtDir":"/us/app-ads.txt","shareButtons":{"topBarShareButtons":["x","linkedin","facebook","email","copylink"],"videoShareButtons":{"dropdownButtons":["x","linkedin","copylink"],"buttons":["facebook","email"]},"slideShareButtons":{"dropdownButtons":["x","linkedin","facebook","email","copylink"]}},"rubiconAmp":{"amp":{"business":{"siteId":"240980","stickyLower":"1188648-320x50","inPost":"1684838-300x250"},"life":{"siteId":"332812","stickyLower":"1745222-320x50","inPost":"1745220-300x250"},"news":{"siteId":"332810","stickyLower":"1745218-320x50","inPost":"1745216-300x250"},"default":{"siteId":"240982","stickyLower":"1188650-320x50","inPost":"1684840-300x250"}}},"zendesk":{"chatKey":"76a7a72c-2c9b-455e-b822-8cb01a97e60d"},"trackingAnalyticName":"Live Election Feed","notificationBanner":{"type":"","data":{"copyTitle":"","copy":"","cta":""},"defaultState":"active","maxViews":false,"defaultClass":"d-md-none active","disallowInApp":true,"gaEvent":"","gaEventCategory":""},"topNotice":{"targetBrowsers":["MSIE","Trident"],"targetCategories":["pfi-tpg"],"data":{"copy":"Hmm...It looks like you’re using an outdated or unsupported browser that may not render correctly. For the best experience, we recommend using the latest version of Google Chrome, Safari, Microsoft Edge, or Firefox"}},"bifrost":{"production":"https://bifrost-bfp.pages.dev","development":"https://staging.bifrost-bfp.pages.dev"},"sharedRecaptcha":{"V2SiteKey":"6Lc34KYZAAAAALr41Qa1RN3K06SrpQTbrN2_WTdh","V2SiteKeyInvisible":"6LeGf2QhAAAAABuMypNcSm7aU69j1kGyUPzEF2L0"},"gtmIdGA4":"GTM-MP6F46L","jwPlayer":{"hero":"puACk8ZV","nowWatch":"P0a1LFN5","inPost":"rpoASVKQ","playlist":"Vtl6VSDD","featuredVideo":"JoOudDws"},"recommendationsPlaylist":{"ins":"TXrojpv3","bi":"4yvN3aI1"},"errorSearch":{"action":"/s","name":"q"},"editions":[{"country":"Deutschland & Österreich","url":"https://www.businessinsider.de?IR=C","abbr":"AT"},{"country":"Deutschland","url":"https://businessinsider.de?IR=C","abbr":"DE","footerOnly":true},{"country":"España","url":"https://businessinsider.es","abbr":"ES"},{"country":"Japan","url":"https://www.businessinsider.jp","abbr":"JP"},{"country":"Netherlands","url":"https://www.businessinsider.nl?IR=C","abbr":"NL"},{"country":"Polska","url":"https://www.businessinsider.com.pl/?IR=C","abbr":"PL"}],"validDomains":["insider.com","businessinsider.com","insider.engineering","forseti.pages.dev","my.businessinsider.com","localhost"],"formSubmit":{"corporateLanding":{"sender":"support@businessinsider.com","receivers":["group-subscriptions@businessinsider.com"],"subject":"Group Subscriptions - Over 60 Seats"}},"doubleVerifyCodes":{"dvClientCode":"23280644","dvSettingsCode":"DV673672"},"appsFlyer":{"oneLink":"https://insider-app.onelink.me/4cpG"},"consentManagementSourcepoint":{"euPrivacyManagerModalId":"1165664","usPrivacyManagerModalId":"1112289"}},"id":"transforming-business-2023-11","meta":{"biContextualAnalysis":{"emotionalAnalysis":{"model":"gpt-4-turbo-preview","predictions":{"amusement":{"parsed":0,"raw":"0"},"anger":{"parsed":0,"raw":"0"},"critical_thinking":{"parsed":0.8,"raw":"0.8"},"empathy":{"parsed":0,"raw":"0"},"enjoyment":{"parsed":0.1,"raw":"0.1"},"fear":{"parsed":0,"raw":"0"},"forward_thinking":{"parsed":1,"raw":"1"},"inquisitiveness":{"parsed":0.8,"raw":"0.8"},"inspiration":{"parsed":0.8,"raw":"0.8"},"love":{"parsed":0,"raw":"0"},"optimism":{"parsed":0.9,"raw":"0.9"},"reflection":{"parsed":0,"raw":"0"},"sadness":{"parsed":0,"raw":"0"}},"version":1}},"created":"2023-12-11T18:43:14.245Z","createdBy":"Stephanie Hallett","disableAffiliatizer":false,"disableAutolinker":false,"disableInlineAds":false,"disablePfiShortcodes":false,"disablePopularVideo":true,"disableSidebar":true,"disableSimpleReach":true,"disableTaboola":true,"editor":"Stephanie Hallett","hidden":false,"inMigrated":false,"vikingID":"655ba29e00482b84e841077a","isMobileAppShell":false,"isSponsored":false,"isBii":false,"isOpinion":false,"isReviews":false,"isHelpfulness":false,"hasReferenceVertical":false,"isReferenceSubVertical":false,"isBreaking":false,"isLive":false,"isExclusive":false,"isPersonalFinance":false,"permutive":{"post":{"page":{"type":"story","article":{"author":"","description":"A deep dive into the forces and leaders transforming the business world.","section":"strategy","date":"2023-12-11T18:43:14Z","keywords":["transforming-business","transforming-business-2023","edit-series","editorial-sponsorship","intel-brand-2023","freelance-illustration","special-projects"],"title":"Transforming Business","ca":{"taxonomy":["Business and Finance/Business","Business and Finance"],"taxonomyBreakdown":["Business and Finance","Business"],"taxonomyIds":["53","52"],"keywords":["transforming business","industry","trend","leader","bella sayegh illustrator","cha pornea","people","thank","year","kaja whitehouse reporter","lauren johnson","rosalie chan","alyssa powell","arantza pena popo","alex nicoll"],"safe":false,"events":[],"threats":[],"sentiment":[{"score":0.8,"label":"neutral"},{"score":0.17,"label":"positive"},{"score":0.04,"label":"negative"}]}}}}},"pressboard":false,"isEditSeries":true,"isCustomPage":false,"isMarketsInsiderExclusive":false,"isMarketsInsiderSyndicated":false,"disablePrimis":false,"socialReferrer":null,"breadcrumbs":[{"label":"Strategy","link":"https://www.businessinsider.com/strategy","isPrefix":false,"subClass":" breadcrumbs-no-spacer"}],"postPromo":{},"newsKeywords":"Strategy","affilimateKeywords":"","filteredReactions":["critical_thinking","forward_thinking","inquisitiveness","inspiration","optimism"],"hasAmpPage":false,"robots":"max-image-preview:large","disableTicker":true,"shouldShowContent":true,"containsSummaryBullets":false,"showRecirc":false,"paywall":{"isExempt":true}},"path":"/transforming-business-2023-11","attributes":{"categories":["transforming business","Transforming Business 2023","Edit Series","Editorial Sponsorship","intel-brand-2023","Freelance Illustration","Special Projects"]},"relationships":{"authors":{"data":[]},"categories":{"data":[{"type":"category","id":"transforming-business","attributes":{"label":"transforming business"},"links":{"site":"https://www.businessinsider.com/category/transforming-business"},"isIndexable":false},{"type":"category","id":"transforming-business-2023","attributes":{"label":"Transforming Business 2023"},"links":{"site":"https://www.businessinsider.com/category/transforming-business-2023"},"isIndexable":false},{"type":"category","id":"edit-series","attributes":{"label":"Edit Series"},"links":{"site":"https://www.businessinsider.com/category/edit-series"},"isIndexable":false},{"type":"category","id":"editorial-sponsorship","attributes":{"label":"Editorial Sponsorship"},"links":{"site":"https://www.businessinsider.com/category/editorial-sponsorship"},"isIndexable":false},{"type":"category","id":"intel-brand-2023","attributes":{"label":"intel-brand-2023"},"links":{"site":"https://www.businessinsider.com/category/intel-brand-2023"},"isIndexable":false},{"type":"category","id":"freelance-illustration","attributes":{"label":"Freelance Illustration"},"links":{"site":"https://www.businessinsider.com/category/freelance-illustration"},"isIndexable":false},{"type":"category","id":"special-projects","attributes":{"label":"Special Projects"},"links":{"site":"https://www.businessinsider.com/category/special-projects"},"isIndexable":false}]},"verticals":{"data":[{"type":"vertical","id":"strategy","attributes":{"created":"2023-11-27T23:54:57Z","label":"Strategy","modified":"2023-11-27T23:54:57Z"},"links":{"posts":"https://content-api-cache-internal.insider-prd.engineering/v1/bi/verticals/strategy/posts","self":"https://content-api-cache-internal.insider-prd.engineering/v1/bi/verticals/strategy","site":"https://www.businessinsider.com/strategy"}}]},"relatedVideos":{"data":[{"type":"video","id":"karen-feldman-vice-president-marketing-and-communications-ibm-consultin-2023-6","attributes":{"flags":{"isOriginal":true,"showPreRoll":true,"showRecommendations":true},"published":"2023-07-04T14:40:31Z","title":"AI has the power to transform everything from workflows to entire companies, but a safe and ethical approach is needed to unlock it"},"relationships":{"authors":{"data":[{"type":"author","id":"will-wei","attributes":{"company":"Insider","email":"wwei@insider.com","label":"Will Wei","title":"Director, Video Special Projects"},"relationships":{"image":{"data":{"type":"image","id":"5bacdf1e8cec63e1078b4569","attributes":{"caption":"","contentType":"","height":1000,"source":"","width":1000},"links":{"self":"https://i.insider.com/5bacdf1e8cec63e1078b4569"}}}},"links":{"self":"https://content-api-cache-internal.insider-prd.engineering/v1/bi/authors/will-wei","site":"https://www.businessinsider.com/author/will-wei","twitter":{"href":"https://twitter.com/willwei","meta":{"username":"willwei"}}}}]},"thumbnail":{"data":{"type":"image","id":"64a3ec114cc8540019cb56c2","attributes":{"caption":"Karen Feldman Vice President, Marketing & Communications IBM Consulting","contentType":"image/jpeg","height":1300,"source":"Insider","width":2312},"links":{"self":"https://i.insider.com/64a3ec114cc8540019cb56c2"}}}},"links":{},"meta":{"_id":"649f35f03295ef42e53122bd","jwplayer":{"assetID":"qzIDcKbk"}},"rid":4077721645}]}},"subType":"story","superVertical":"business","type":"post","theme":{"name":"exceptional-storytelling","label":"Exceptional Storytelling","leadImageStyle":"overlay overlay-bottom"},"continentCode":"AS","deviceType":"desktop","isBot":false,"privacyApi":"NONE","env":"production"} || {"config": {}}; window.Fenrir.cmd = window.Fenrir.cmd || []; </script> <script> LUX=function(){var e="undefined"!=typeof LUX&&void 0!==LUX.gaMarks?LUX.gaMarks:[],n="undefined"!=typeof LUX&&void 0!==LUX.gaMeasures?LUX.gaMeasures:[],t="LUX_start",r=window.performance,a="undefined"!=typeof LUX&&LUX.ns?LUX.ns:Date.now?Date.now():+new Date;function u(){if(r){if(r.now)return r.now();if(r.webkitNow)return r.now();if(r.msNow)return r.now();if(r.mozNow)return r.now()}return(Date.now?Date.now():+new Date)-a}function o(n){return function(e,n){for(i=n.length-1;i>=0;i--){var t=n[i];if(e===t.name)return t}return}(n,function(){if(r){if(r.getEntriesByType)return r.getEntriesByType("mark");if(r.webkitGetEntriesByType)return r.webkitGetEntriesByType("mark")}return e}())}return r&&r.timing&&r.timing.navigationStart&&(a=r.timing.navigationStart),{mark:function(n){if(r){if(r.mark)return r.mark(n);if(r.webkitMark)return r.webkitMark(n)}e.push({name:n,entryType:"mark",startTime:u(),duration:0})},measure:function(e,i,a){if(void 0===i&&o(t)&&(i=t),r){if(r.measure)return i?a?r.measure(e,i,a):r.measure(e,i):r.measure(e);if(r.webkitMeasure)return r.webkitMeasure(e,i,a)}var f=0,s=u();if(i){var m=o(i);if(m)f=m.startTime;else{if(!(r&&r.timing&&r.timing[i]))return;f=r.timing[i]-r.timing.navigationStart}}if(a){var w=o(a);if(w)s=w.startTime;else{if(!(r&&r.timing&&r.timing[a]))return;s=r.timing[a]-r.timing.navigationStart}}n.push({name:e,entryType:"measure",startTime:f,duration:s-f})},gaMarks:e,gaMeasures:n}}(),LUX.ns=Date.now?Date.now():+new Date,LUX.ac=[],LUX.cmd=function(e){LUX.ac.push(e)},LUX.init=function(){LUX.cmd(["init"])},LUX.send=function(){LUX.cmd(["send"])},LUX.addData=function(e,n){LUX.cmd(["addData",e,n])}; LUX.label="story"; // PageType: homepage, story, slideshow, video, hubpage, etc. LUX.minMeasureTime = 7000; LUX.maxMeasureTime = 30000;LUX.sendBeaconOnPageHidden = true; // Set this to true when not in auto fire mode LUX.auto = false; // We will manually fire once GDPR scripts have loaded (consent-handler.js) // Custom Dimensions LUX.addData('siteName', 'Business Insider'); LUX.addData('primaryVertical', 'strategy'); LUX.addData('categories', 'transforming business,Transforming Business 2023,Edit Series,Editorial Sponsorship,intel-brand-2023,Freelance Illustration,Special Projects'); LUX.addData('continentCode', 'AS'); LUX.addData('premium', '[object Object]'); // We can't call LUX.forceSample until the API is on the page window.Fenrir.sampleSpeedcurve = function sampleSpeedcurve() { if (window.LUX?.forceSample && window.Fenrir?.config?.featureFlags?.forceSpeedcurveSample) { window.LUX.forceSample(); } } </script> <script async src="https://cdn.speedcurve.com/js/lux.js?id=38383524" onload="window.Fenrir.sampleSpeedcurve()" ></script> <script> (function(){ var toFirstRequest = 'Inline Scripts Init - Start'; var toAdLibrary = 'Inline Scripts Ad Library Loaded - Start'; function createMark(markName) { var perfMarks = window.performance; var lux = window.LUX; if (perfMarks && perfMarks.clearMarks && perfMarks.mark) { perfMarks.clearMarks(markName); perfMarks.mark(markName); } else if (lux && lux.mark) { lux.mark(markName); } } createMark(toFirstRequest); createMark(toAdLibrary); })() </script> <script>window.allScripts = window.allScripts || []; window.allScripts.push({ type: "load", script: "%3Cscript%20data-consent%3D%22ANALYTICS%22%20async%3D%22%22src%3D%22https%3A%2F%2Fcdn.confiant-integrations.net%2Fcdnm50QDU6s2lq_RrjTCOPkh-uY%2Fgpt_and_prebid%2Fconfig.js%22%3E%3C%2Fscript%3E" });</script> <!-- start Permutive --> <script>window.allScripts = window.allScripts || []; window.allScripts.push({ type: "load", script: "%3Cscript%3E%0A%20%20%20%20!function(e%2Co%2Cn%2Ci)%7Bif(!e)%7Be%3De%7C%7C%7B%7D%2Cwindow.permutive%3De%2Ce.q%3D%5B%5D%3Bvar%20t%3Dfunction()%7Breturn(%5B1e7%5D%2B-1e3%2B-4e3%2B-8e3%2B-1e11).replace(%2F%5B018%5D%2Fg%2Cfunction(e)%7Breturn(e%5E(window.crypto%7C%7Cwindow.msCrypto).getRandomValues(new%20Uint8Array(1))%5B0%5D%2615%3E%3Ee%2F4).toString(16)%7D)%7D%3Be.config%3Di%7C%7C%7B%7D%2Ce.config.apiKey%3Do%2Ce.config.workspaceId%3Dn%2Ce.config.environment%3De.config.environment%7C%7C%22production%22%2C(window.crypto%7C%7Cwindow.msCrypto)%26%26(e.config.viewId%3Dt())%3Bfor(var%20g%3D%5B%22addon%22%2C%22identify%22%2C%22track%22%2C%22trigger%22%2C%22query%22%2C%22segment%22%2C%22segments%22%2C%22ready%22%2C%22on%22%2C%22once%22%2C%22user%22%2C%22consent%22%5D%2Cr%3D0%3Br%3Cg.length%3Br%2B%2B)%7Bvar%20w%3Dg%5Br%5D%3Be%5Bw%5D%3Dfunction(o)%7Breturn%20function()%7Bvar%20n%3DArray.prototype.slice.call(arguments%2C0)%3Be.q.push(%7BfunctionName%3Ao%2Carguments%3An%7D)%7D%7D(w)%7D%7D%7D(window.permutive%2C%226f1150a7-e587-49c6-b439-a4b7ee68a5a7%22%2C%223aba5292-ba75-422b-8715-bd21146f7836%22%2C%7B%22apiHost%22%3A%20%22permutive.businessinsider.com%22%2C%20%22consentRequired%22%3A%20true%7D)%3B%0A%20%20%20%20window.googletag%3Dwindow.googletag%7C%7C%7B%7D%2Cwindow.googletag.cmd%3Dwindow.googletag.cmd%7C%7C%5B%5D%2Cwindow.googletag.cmd.push(function%20permutiveCmd()%7Bif(0%3D%3D%3Dwindow.googletag.pubads().getTargeting(%22permutive%22).length)%7Bvar%20e%3Dwindow.localStorage.getItem(%22_pdfps%22)%3Bwindow.googletag.pubads().setTargeting(%22permutive%22%2Ce%3FJSON.parse(e)%3A%5B%5D)%3Bvar%20o%3Dwindow.localStorage.getItem(%22permutive-id%22)%3Bo%26%26(window.googletag.pubads().setTargeting(%22puid%22%2Co)%2Cwindow.googletag.pubads().setTargeting(%22ptime%22%2CDate.now().toString()))%2Cwindow.permutive.config.viewId%26%26window.googletag.pubads().setTargeting(%22prmtvvid%22%2Cwindow.permutive.config.viewId)%2Cwindow.permutive.config.workspaceId%26%26window.googletag.pubads().setTargeting(%22prmtvwid%22%2Cwindow.permutive.config.workspaceId)%7D%7D)%3B%0A%20%20%20%20%3C!--%20permutive%20script%20for%20post%20page%20--%3E%0A%20%20%20%20window.permutive.stopMapper%20%3D%20true%3B%0A%20%20%20%20window.permutive.addon(%22web%22%2C%20%7B%22page%22%3A%7B%22type%22%3A%22story%22%2C%22article%22%3A%7B%22author%22%3A%22%22%2C%22description%22%3A%22A%20deep%20dive%20into%20the%20forces%20and%20leaders%20transforming%20the%20business%20world.%22%2C%22section%22%3A%22strategy%22%2C%22date%22%3A%222023-12-11T18%3A43%3A14Z%22%2C%22keywords%22%3A%5B%22transforming-business%22%2C%22transforming-business-2023%22%2C%22edit-series%22%2C%22editorial-sponsorship%22%2C%22intel-brand-2023%22%2C%22freelance-illustration%22%2C%22special-projects%22%5D%2C%22title%22%3A%22Transforming%20Business%22%2C%22ca%22%3A%7B%22taxonomy%22%3A%5B%22Business%20and%20Finance%2FBusiness%22%2C%22Business%20and%20Finance%22%5D%2C%22taxonomyBreakdown%22%3A%5B%22Business%20and%20Finance%22%2C%22Business%22%5D%2C%22taxonomyIds%22%3A%5B%2253%22%2C%2252%22%5D%2C%22keywords%22%3A%5B%22transforming%20business%22%2C%22industry%22%2C%22trend%22%2C%22leader%22%2C%22bella%20sayegh%20illustrator%22%2C%22cha%20pornea%22%2C%22people%22%2C%22thank%22%2C%22year%22%2C%22kaja%20whitehouse%20reporter%22%2C%22lauren%20johnson%22%2C%22rosalie%20chan%22%2C%22alyssa%20powell%22%2C%22arantza%20pena%20popo%22%2C%22alex%20nicoll%22%5D%2C%22safe%22%3Afalse%2C%22events%22%3A%5B%5D%2C%22threats%22%3A%5B%5D%2C%22sentiment%22%3A%5B%7B%22score%22%3A0.8%2C%22label%22%3A%22neutral%22%7D%2C%7B%22score%22%3A0.17%2C%22label%22%3A%22positive%22%7D%2C%7B%22score%22%3A0.04%2C%22label%22%3A%22negative%22%7D%5D%7D%7D%7D%7D)%3B%0A%20%20%3C%2Fscript%3E" });</script> <script>window.allScripts = window.allScripts || []; window.allScripts.push({ type: "load", script: "%3Cscript%20data-consent%3D%22MARKETING%22%20data-request-consent%3D%22permutive%22%20async%20src%3D%22https%3A%2F%2Fbusinessinsider.edge.permutive.app%2F3aba5292-ba75-422b-8715-bd21146f7836-web.js%22%3E%3C%2Fscript%3E" });</script> <!-- end Permutive --> <script>window.allScripts = window.allScripts || []; window.allScripts.push({ type: "load", script: "%3Cscript%3E%0A%20%20(function()%7B%0A%20%20%20%20var%20cookies%20%3D%20document.cookie.split('%3B').reduce(function(acc%2C%20val)%20%7B%0A%20%20%20%20%20%20var%20p%20%3D%20val.trim().split('%3D')%3B%0A%20%20%20%20%20%20acc%5Bp%5B0%5D%5D%20%3D%20p%5B1%5D%3B%0A%20%20%20%20%20%20return%20acc%3B%0A%20%20%20%20%7D%2C%20%7B%7D)%3B%0A%20%20%0A%20%20%20%20var%20identify%20%3D%20%5B%5D%2C%20iId%2C%20aId%3B%0A%20%20%20%20if%20(iId%20%3D%20cookies%5B'insider_uid'%5D)%20identify.push(%7B%22id%22%3A%20iId%2C%20%22tag%22%3A%20%22insider_uid%22%2C%20%22priority%22%3A1%7D)%3B%0A%20%20%20%20if%20(aId%20%3D%20cookies%5B'anonymous_id'%5D)%20identify.push(%7B%22id%22%3A%20aId%2C%20%22tag%22%3A%20%22anonymous_id%22%2C%20%22priority%22%3A2%7D)%3B%0A%20%20%20%20if%20(uId%20%3D%20cookies%5B'universal_id'%5D)%20identify.push(%7B%22id%22%3A%20uId%2C%20%22tag%22%3A%20%22universal_id%22%2C%20%22priority%22%3A2%7D)%3B%0A%20%20%20%20if%20(identify.length)%20window.permutive.identify(identify)%3B%0A%20%20%7D)()%0A%20%20%3C%2Fscript%3E" });</script> <script>window.allScripts = window.allScripts || []; window.allScripts.push({ type: "load", script: "%3Cscript%20async%3D%22async%22%20data-track-load%3D%22gpt%22%20data-consent%3D%22MARKETING%22%20src%3D%22https%3A%2F%2Fsecurepubads.g.doubleclick.net%2Ftag%2Fjs%2Fgpt.js%22%3E%3C%2Fscript%3E" });</script> <script>window.allScripts = window.allScripts || []; window.allScripts.push({ type: "load", script: "%3Cscript%20async%20data-consent%3D%22MARKETING%22%20src%3D%22https%3A%2F%2Fpub.doubleverify.com%2Fdvtag%2F23280644%2FDV673672%2Fpub.js%22%3E%3C%2Fscript%3E" });</script> <script>window.allScripts = window.allScripts || []; window.allScripts.push({ type: "load", script: "%3Cscript%20id%3D%22amazon-script%22%3E(()%3D%3E%7B%22use%20strict%22%3Bvar%20e%3D%7B5660%3A()%3D%3E%7Bfunction%20e()%7Bconst%7BtaxonomyIds%3Ae%3D%5B%5D%7D%3Dwindow.Fenrir.config%3F.ads%3F.data%3F.verity%7C%7C%7B%7D%3Breturn%20e%7Dfunction%20n()%7Bconst%20n%3De()%2Ci%3D%7BpubID%3A%223201%22%2CadServer%3A%22googletag%22%2Cdeals%3A!0%7D%3Bn.length%26%26(i.signals%3D%7Bortb2%3A%7Bsite%3A%7Bext%3A%7Bdata%3A%7Bsegments%3An%7D%7D%7D%7D%7D)%2Cwindow.Fenrir.console.info(%7Bnow%3Awindow.Fenrir.getTime()%2Cstep%3A%22headerBidding%20-%20TAM%20init%22%2Cservice%3A%22amazon%22%2CapsTagConfig%3A%7B...i%7D%7D)%2Cwindow.apstag.init(i)%3Btry%7Bconst%20e%3D%22GPP%22%3D%3D%3Dwindow.Fenrir.privacyApi%2Cn%3D%22opt-in%22%3D%3D%3DlocalStorage.getItem(%22fenrirConsentStatus%22)%3Blet%20i%3Dwindow.localStorage.getItem(%22email_hashes%22)%3Bif(i)i%3DJSON.parse(i)%3Belse%7Bconst%20e%3Dnew%20URLSearchParams(window.location.search).get(%22x%22)%3Be%26%26(i%3D%7Bemail_sha256%3Ae%7D%2ClocalStorage.setItem(%22email_hashes%22%2CJSON.stringify(i)))%7Dif(i%26%26e%26%26n)%7Bconst%20e%3D%7BhashedRecords%3A%5B%7Btype%3A%22email%22%2Crecord%3Ai.email_sha256%7D%5D%2Cduration%3A1209600%7D%3Bwindow.Fenrir.console.info(%7Bstep%3A%22headerBidding%20-%20TAM%20token%20setting%22%2Cservice%3A%22amazon%22%2CtamTokenConfig%3A%7B...e%7D%7D)%2Cwindow.apstag.rpa(e)%7D%7Dcatch(e)%7Bconsole.error(e)%7D%7D!function(e%2Cn%2Ci%2Ct%2Co%2Ca%2Cr)%7Bfunction%20s(i%2Ct)%7Bn%5Be%5D._Q.push(%5Bi%2Ct%5D)%7Dn%5Be%5D%7C%7C(n%5Be%5D%3D%7Binit()%7Bs(%22i%22%2Carguments)%7D%2CfetchBids()%7Bs(%22f%22%2Carguments)%7D%2CsetDisplayBids()%7B%7D%2CtargetingKeys%3A()%3D%3E%5B%5D%2Cdpa()%7Bs(%22di%22%2Carguments)%7D%2Crpa()%7Bs(%22ri%22%2Carguments)%7D%2Cupa()%7Bs(%22ui%22%2Carguments)%7D%2C_Q%3A%5B%5D%7D%2C(a%3Di.createElement(t)).async%3D!0%2Ca.src%3D%22%2F%2Fc.amazon-adsystem.com%2Faax2%2Fapstag.js%22%2C(r%3Di.getElementsByTagName(t)%5B0%5D).parentNode.insertBefore(a%2Cr))%7D(%22apstag%22%2Cwindow%2Cdocument%2C%22script%22)%3Blet%20i%3D!1%3Bwindow.__gpp%26%26window.Fenrir%3F.cm%3F.usPrivacyApplies%26%26window.__gpp(%22ping%22%2C(e%3D%3E%7Bi%3D!0%2Cn()%2Cwindow.Fenrir.console.log(%22Amazon%20GPT%20GPP%22%2Ce)%7D))%2Cwindow.__uspapi%26%26!i%26%26window.__uspapi(%22getUSPData%22%2C1%2C(e%3D%3E%7Bi%3D!0%2Cn()%2Cwindow.Fenrir.console.log(%22Amazon%20GPT%20USP%22%2Ce)%7D))%2Ci%7C%7Cn()%7D%7D%2Cn%3D%7B%7D%3Bfunction%20i(t)%7Bvar%20o%3Dn%5Bt%5D%3Bif(void%200!%3D%3Do)return%20o.exports%3Bvar%20a%3Dn%5Bt%5D%3D%7Bexports%3A%7B%7D%7D%3Breturn%20e%5Bt%5D(a%2Ca.exports%2Ci)%2Ca.exports%7Di.m%3De%2Ci.c%3Dn%2Ci.o%3D(e%2Cn)%3D%3EObject.prototype.hasOwnProperty.call(e%2Cn)%2C(()%3D%3E%7Bi.S%3D%7B%7D%3Bvar%20e%3D%7B%7D%2Cn%3D%7B%7D%3Bi.I%3D(t%2Co)%3D%3E%7Bo%7C%7C(o%3D%5B%5D)%3Bvar%20a%3Dn%5Bt%5D%3Bif(a%7C%7C(a%3Dn%5Bt%5D%3D%7B%7D)%2C!(o.indexOf(a)%3E%3D0))%7Bif(o.push(a)%2Ce%5Bt%5D)return%20e%5Bt%5D%3Bi.o(i.S%2Ct)%7C%7C(i.S%5Bt%5D%3D%7B%7D)%3Bi.S%5Bt%5D%3Bvar%20r%3D%5B%5D%3Breturn%20r.length%3Fe%5Bt%5D%3DPromise.all(r).then((()%3D%3Ee%5Bt%5D%3D1))%3Ae%5Bt%5D%3D1%7D%7D%7D)()%3Bi(5660)%7D)()%3B%3C%2Fscript%3E" });</script> <script>window.allScripts = window.allScripts || []; window.allScripts.push({ type: "load", script: "%3Cscript%20data-consent%3D%22MARKETING%22%3E%0A%20%20%20%20!function(e%2Ct%2Cc%2Cn%2Co%2Ca%2Cm)%7Be._bmb%7C%7C(o%3De._bmb%3Dfunction()%7Bo.x%3Fo.x.apply(o%2Carguments)%3Ao.q.push(arguments)%7D%2Co.q%3D%5B%5D%2Ca%3Dt.createElement(c)%2Ca.async%3Dtrue%2Ca.src%3D%22https%3A%2F%2Fvi.ml314.com%2Fget%3Feid%3D50096%26tk%3D8PHo1fmxaUWZY0JmljRcRGcCzjCy4DKbPX5sP2fZNL483d%26fp%3D%22%2B(e.localStorage%26%26e.localStorage.getItem(n)%7C%7C%22%22)%2Cm%3Dt.getElementsByTagName(c)%5B0%5D%2Cm.parentNode.insertBefore(a%2Cm))%7D(window%2Cdocument%2C%22script%22%2C%22_ccmaid%22)%3B%0A%20%20%20%20window.googletag%20%3D%20window.googletag%20%7C%7C%20%7Bcmd%3A%20%5B%5D%7D%3B%0A%20%20%20%20googletag.cmd.push(function()%7B%0A%20%20%20%20%20%20_bmb('vi'%2C%20function(data)%7B%0A%20%20%20%20%20%20%20%20if%20(data%20!%3D%20null)%20%7B%0A%20%20%20%20%20%20%20%20%20%20var%20tmpSegment%20%3D%20%5B%0A%20%20%20%20%20%20%20%20%20%20%20%20data.industry_id%2C%0A%20%20%20%20%20%20%20%20%20%20%20%20data.revenue_id%2C%0A%20%20%20%20%20%20%20%20%20%20%20%20data.size_id%2C%0A%20%20%20%20%20%20%20%20%20%20%20%20data.functional_area_id%2C%0A%20%20%20%20%20%20%20%20%20%20%20%20data.professional_group_id%2C%0A%20%20%20%20%20%20%20%20%20%20%20%20data.seniority_id%2C%0A%20%20%20%20%20%20%20%20%20%20%20%20data.decision_maker_id%2C%0A%20%20%20%20%20%20%20%20%20%20%20%20data.install_data_id%2C%0A%20%20%20%20%20%20%20%20%20%20%20%20data.topic_id%2C%0A%20%20%20%20%20%20%20%20%20%20%20%20data.interest_group_id%2C%0A%20%20%20%20%20%20%20%20%20%20%20%20data.segment%2C%0A%20%20%20%20%20%20%20%20%20%20%20%20data.b2b_interest_cluster_id%0A%20%20%20%20%20%20%20%20%20%20%20%20%5D.filter(Boolean).join('%2C')%3B%0A%20%20%20%20%20%20%20%20%20%20tmpSegment%20!%3D%20''%20%26%26%20googletag.pubads().setTargeting(%22bmb%22%2CtmpSegment.split('%2C'))%3B%0A%20%20%20%20%20%20%20%20%7D%0A%20%20%20%20%20%20%7D)%3B%0A%20%20%20%20%7D)%3B%0A%20%20%3C%2Fscript%3E" });</script> <script>window.allScripts = window.allScripts || []; window.allScripts.push({ type: "load", script: "%3Cscript%20data-consent%3D%22MARKETING%22%3E%0A%20%20%20%20(function%20(w%2Cd%2Ct)%20%7B%0A%20%20%20%20%20%20_ml%20%3D%20w._ml%20%7C%7C%20%7B%7D%3B%0A%20%20%20%20%20%20_ml.eid%20%3D%20'50096'%3B%0A%20%20%20%20%20%20var%20s%2C%20cd%2C%20tag%3B%20s%20%3D%20d.getElementsByTagName(t)%5B0%5D%3B%20cd%20%3D%20new%20Date()%3B%0A%20%20%20%20%20%20tag%20%3D%20d.createElement(t)%3B%20tag.async%20%3D%201%3B%0A%20%20%20%20%20%20tag.src%20%3D%20'https%3A%2F%2Fml314.com%2Ftag.aspx%3F'%20%2B%20cd.getDate()%20%2B%20cd.getMonth()%3B%0A%20%20%20%20%20%20s.parentNode.insertBefore(tag%2C%20s)%3B%0A%20%20%20%20%7D)(window%2Cdocument%2C'script')%3B%0A%20%20%20%3C%2Fscript%3E" });</script> <script>window.allScripts = window.allScripts || []; window.allScripts.push({ type: "load", script: "%3Cscript%20id%3D%22assertive-yield-script%22%3E(()%3D%3E%7Bvar%20t%3D%7B47799%3A()%3D%3E%7Bwindow.assertive%3D%7Bdebug%3A!1%2CentityId%3A%22fJmQdGkAoGpJ6mei2%22%2Canalytics%3A%7Bintegrations%3A%7BwebAnalytics%3A!0%7D%2ClogUnfilled%3A!0%2Ccustom%3A%7Blayout%3Anull%2CuserState%3Anull%2Ccustom_1%3Anull%2Ccustom_2%3Anull%2Ccustom_3%3Anull%2Ccustom_4%3Anull%2Ccustom_5%3Anull%2Ccustom_6%3Anull%2Ccustom_7%3Anull%2Ccustom_8%3Anull%2Ccustom_9%3Anull%2Ccustom_10%3Anull%2Ccustom_11%3Anull%2Ccustom_12%3Anull%2Ccustom_13%3Anull%2Ccustom_14%3Anull%2Ccustom_15%3Anull%7D%7D%7D%3Bconst%20t%3Ddocument.createElement(%22script%22)%3Bt.async%3D!0%2Ct.src%3D%22https%3A%2F%2Ffjmqdgkaogpj6mei2.ay.delivery%2Ftest%2Fclient-businessinsider.js%22%2Cdocument.getElementsByTagName(%22head%22)%5B0%5D.appendChild(t)%7D%7D%2Cl%3D%7B%7D%3Bfunction%20u(e)%7Bvar%20n%3Dl%5Be%5D%3Bif(void%200!%3D%3Dn)return%20n.exports%3Bvar%20s%3Dl%5Be%5D%3D%7Bexports%3A%7B%7D%7D%3Breturn%20t%5Be%5D(s%2Cs.exports%2Cu)%2Cs.exports%7Du.m%3Dt%2Cu.c%3Dl%2Cu.o%3D(t%2Cl)%3D%3EObject.prototype.hasOwnProperty.call(t%2Cl)%2C(()%3D%3E%7Bu.S%3D%7B%7D%3Bvar%20t%3D%7B%7D%2Cl%3D%7B%7D%3Bu.I%3D(e%2Cn)%3D%3E%7Bn%7C%7C(n%3D%5B%5D)%3Bvar%20s%3Dl%5Be%5D%3Bif(s%7C%7C(s%3Dl%5Be%5D%3D%7B%7D)%2C!(n.indexOf(s)%3E%3D0))%7Bif(n.push(s)%2Ct%5Be%5D)return%20t%5Be%5D%3Bu.o(u.S%2Ce)%7C%7C(u.S%5Be%5D%3D%7B%7D)%3Bu.S%5Be%5D%3Bvar%20o%3D%5B%5D%3Breturn%20o.length%3Ft%5Be%5D%3DPromise.all(o).then((()%3D%3Et%5Be%5D%3D1))%3At%5Be%5D%3D1%7D%7D%7D)()%3Bu(47799)%7D)()%3B%3C%2Fscript%3E" });</script> <script>window.allScripts = window.allScripts || []; window.allScripts.push({ type: "load", script: "%3Cscript%20async%20data-consent%3D%22MARKETING%22%20src%3D%22https%3A%2F%2Fmicro.rubiconproject.com%2Fprebid%2Fdynamic%2F10306.js%22%3E%3C%2Fscript%3E" });</script> <script>window.allScripts = window.allScripts || []; window.allScripts.push({ type: "load", script: "%3Cscript%20id%3D%22sophi-script%22%3E(()%3D%3E%7Bvar%20e%3D%7B80254%3A()%3D%3E%7Bconst%20e%3Ddocument.querySelector('%5Bdata-component-type%3D%22paywall%22%5D')%2Cn%3D%7Btype%3A%22paywall%22%2Ccontainers%3A%5Be%5D%2CloadMarkup%3A%22paywall%2Ftemplate%22%7D%3Bfunction%20o()%7Breturn%20window.Fenrir.relationships.verticals%3F.data%5B0%5D%3F.id%7C%7C%22no-vertical%22%7Dfunction%20i()%7Breturn%20new%20URL(window.location.href).pathname.slice(1)%7Dwindow.Fenrir.console.log(%7Bnow%3Awindow.Fenrir.getTime()%2Cstep%3A%22sophi%20handlebars%20script%22%7D)%3Bconst%20r%3Ddocument.createElement(%22script%22)%3Br.onload%3Dfunction()%7Bwindow.Fenrir.console.log(%22Sophi%20SDK%20successfully%20loaded%22)%2Cwindow.Fenrir.cmd.push((()%3D%3E%7Bconst%20r%3D%22production%22%3D%3D%3Dwindow.Fenrir%3F.config%3F.fenrirEnv%3F%22www.businessinsider.com%22%3A%22www.sophi.io%22%3Bwindow.sophi.paywall.init(%7Bhostname%3Ar%2CgetSection%3Ao%2CgetContentId%3Ai%7D)%2C%22post%22%3D%3D%3Dwindow.Fenrir.type%26%26e%26%26window.Fenrir.loadComponent(n)%2Cwindow.sophi.paywall.getVisitInformation().then((e%3D%3E%7Bdelete%20e.timeZone%3Bconst%20n%3DObject.assign(%7Bevent%3A%22sophi_visit%22%7D%2Ce)%3Bwindow.dataLayer.push(n)%7D)).catch((()%3D%3E%7Bwindow.Fenrir.console.error(%22Sophi%20SDK%20config%20error%2C%20visit%20information%20not%20available%22)%7D))%7D))%7D%2Cr.onerror%3Dfunction()%7Bvar%20o%2Ci%2Cr%2Ct%2Ca%3Bo%3Dwindow%2Ci%3Ddocument%2Cr%3D%22script%22%2Ct%3D%22https%3A%2F%2Fwww.datadoghq-browser-agent.com%2Fus1%2Fv5%2Fdatadog-logs.js%22%2Co%3Do%5Ba%3D%22DD_LOGS%22%5D%3Do%5Ba%5D%7C%7C%7Bq%3A%5B%5D%2ConReady(e)%7Bo.q.push(e)%7D%7D%2C(a%3Di.createElement(r)).async%3D1%2Ca.src%3Dt%2C%5Bt%5D%3Di.getElementsByTagName(r)%2Ct.parentNode.insertBefore(a%2Ct)%2Cwindow.DD_LOGS.onReady((()%3D%3E%7Bwindow.DD_LOGS.init(%7BapplicationId%3A%224628eb2d-cce0-4291-8177-320688b29bfd%22%2CclientToken%3A%22pub8d2c9eae78a2fc5600c1ee978e7d0172%22%2Cservice%3A%22sophi-sdk%22%2Cenv%3Awindow.Fenrir.env%2CsampleRate%3A100%2CtelemetrySampleRate%3A0%2CsilentMultipleInit%3A!0%2CforwardErrorsToLogs%3A!1%7D)%3Bconst%20e%3D%22Sophi%20SDK%20failed%20to%20load%22%3Bwindow.DD_LOGS.logger.error(e)%2Cwindow.Fenrir.console.error(e)%7D))%2C%22post%22%3D%3D%3Dwindow.Fenrir.type%26%26e%26%26window.Fenrir.cmd.push((()%3D%3E%7Bwindow.Fenrir.loadComponent(n)%7D))%7D%2Cr.async%3D!0%2Cr.src%3D%22https%3A%2F%2Fcdn.sophi.io%2Fsdks%2Fpaywall%2F1%2Fstable%2Fmain.js%22%2Cdocument.getElementsByTagName(%22head%22)%5B0%5D.appendChild(r)%7D%7D%2Cn%3D%7B%7D%3Bfunction%20o(i)%7Bvar%20r%3Dn%5Bi%5D%3Bif(void%200!%3D%3Dr)return%20r.exports%3Bvar%20t%3Dn%5Bi%5D%3D%7Bexports%3A%7B%7D%7D%3Breturn%20e%5Bi%5D(t%2Ct.exports%2Co)%2Ct.exports%7Do.m%3De%2Co.c%3Dn%2Co.o%3D(e%2Cn)%3D%3EObject.prototype.hasOwnProperty.call(e%2Cn)%2C(()%3D%3E%7Bo.S%3D%7B%7D%3Bvar%20e%3D%7B%7D%2Cn%3D%7B%7D%3Bo.I%3D(i%2Cr)%3D%3E%7Br%7C%7C(r%3D%5B%5D)%3Bvar%20t%3Dn%5Bi%5D%3Bif(t%7C%7C(t%3Dn%5Bi%5D%3D%7B%7D)%2C!(r.indexOf(t)%3E%3D0))%7Bif(r.push(t)%2Ce%5Bi%5D)return%20e%5Bi%5D%3Bo.o(o.S%2Ci)%7C%7C(o.S%5Bi%5D%3D%7B%7D)%3Bo.S%5Bi%5D%3Bvar%20a%3D%5B%5D%3Breturn%20a.length%3Fe%5Bi%5D%3DPromise.all(a).then((()%3D%3Ee%5Bi%5D%3D1))%3Ae%5Bi%5D%3D1%7D%7D%7D)()%3Bo(80254)%7D)()%3B%3C%2Fscript%3E" });</script> <script>window.allScripts = window.allScripts || []; window.allScripts.push({ type: "first-party", script: "%3Cscript%20id%3D%22b2b-access-script%22%3E(()%3D%3E%7B%22use%20strict%22%3Bvar%20e%3D%7B11518%3A()%3D%3E%7Bconst%20e%3D(()%3D%3E%7Bfunction%20e(e)%7Bconst%20t%3Dnew%20RegExp(%60(%3F%3A%5E%7C%3B)(%3F%3A%5B%20s%5D*)(%3F%3A%24%7Be%7D%3D)(%5B%5E%3B%5D%2B)%60).exec(document.cookie)%3Breturn%20t%26%26t%5B1%5D%3Ft%5B1%5D%3Anull%7Dreturn%7Bget%3Ae%2Cset%3Afunction(e%2Ct%2Cn)%7Blet%20o%3D%22%22%3Bif(n)%7Bconst%20e%3Dnew%20Date%3Be.setTime(e.getTime()%2B60*n*60*24*1e3)%2Co%3D%60%3B%20expires%3D%24%7Be.toUTCString()%7D%60%7Ddocument.cookie%3D%60%24%7Be%7D%3D%24%7Bt%7D%24%7Bo%7D%3B%20path%3D%2F%60%7D%2Cclear%3Afunction(t)%7Bif(e(t))%7Bconst%20e%3Dnew%20Date%3Breturn%20document.cookie%3D%60%24%7Bt%7D%3D0%3Bexpires%3D%24%7Be.toUTCString()%7D%3B%20path%3D%2F%3B%60%2C!0%7Dreturn!1%7D%2CforToday%3Afunction(e%2Ct)%7Bconst%20n%3D%60%3B%20expires%3D%24%7Bnew%20Date((new%20Date).setHours(23%2C59%2C59%2C999)).toUTCString()%7D%60%3Bdocument.cookie%3D%60%24%7Be%7D%3D%24%7Bt%7D%24%7Bn%7D%3B%20path%3D%2F%60%7D%7D%7D)()%2Ct%3D%5B%22bide%22%2C%22binl%22%2C%22adobe%22%5D%3Bfunction%20n()%7Bdocument.querySelector(%22.account-icon-component.account-btn-not-logged-in%22).style.setProperty(%22display%22%2C%22none%22%2C%22important%22)%3Bdocument.querySelector(%22.subscribe-btn%3Anot(.subscribe-btn-logged-in)%22).style.setProperty(%22display%22%2C%22none%22%2C%22important%22)%7D(function()%7Bconst%20n%3Dnew%20URL(window.location.href)%2Co%3Dnew%20URLSearchParams(n.search)%2Cr%3Do.get(%22token%22)%2Ci%3Do.get(%22source%22)%3Br%26%26i%26%26t.includes(i)%26%26(o.delete(%22token%22)%2Co.delete(%22source%22)%2Cwindow.history.replaceState(null%2C%22%22%2C%60%24%7Bn.pathname%7D%3F%24%7Bo.toString()%7D%60)%2Ce.set(%22IR%22%2C%22F%22%2C90)%2Ce.set(%22b2b_as%22%2Ci%2C31)%2Ce.set(%22_pc_bipf%22%2C1%2C31))%7D)()%2Ce.get(%22b2b_as%22)%26%26requestAnimationFrame(n)%7D%7D%2Ct%3D%7B%7D%3Bfunction%20n(o)%7Bvar%20r%3Dt%5Bo%5D%3Bif(void%200!%3D%3Dr)return%20r.exports%3Bvar%20i%3Dt%5Bo%5D%3D%7Bexports%3A%7B%7D%7D%3Breturn%20e%5Bo%5D(i%2Ci.exports%2Cn)%2Ci.exports%7Dn.m%3De%2Cn.c%3Dt%2Cn.o%3D(e%2Ct)%3D%3EObject.prototype.hasOwnProperty.call(e%2Ct)%2C(()%3D%3E%7Bn.S%3D%7B%7D%3Bvar%20e%3D%7B%7D%2Ct%3D%7B%7D%3Bn.I%3D(o%2Cr)%3D%3E%7Br%7C%7C(r%3D%5B%5D)%3Bvar%20i%3Dt%5Bo%5D%3Bif(i%7C%7C(i%3Dt%5Bo%5D%3D%7B%7D)%2C!(r.indexOf(i)%3E%3D0))%7Bif(r.push(i)%2Ce%5Bo%5D)return%20e%5Bo%5D%3Bn.o(n.S%2Co)%7C%7C(n.S%5Bo%5D%3D%7B%7D)%3Bn.S%5Bo%5D%3Bvar%20c%3D%5B%5D%3Breturn%20c.length%3Fe%5Bo%5D%3DPromise.all(c).then((()%3D%3Ee%5Bo%5D%3D1))%3Ae%5Bo%5D%3D1%7D%7D%7D)()%3Bn(11518)%7D)()%3B%3C%2Fscript%3E" });</script> <style> /** * Font-family declarations * * 99% of the time you won't need to add your selector here. * Read the Fenrir Wiki about how to work with fonts: * https://github.com/businessinsider/fenrir/wiki/CSS-Fonts */ .headline-regular /* utility class */ { font-family: Helvetica, Arial, sans-serif; font-weight: 400; font-style: normal; } .headline-regular-italic /* utility class */ { font-family: Helvetica, Arial, sans-serif; font-weight: 400; font-style: italic; } h1, h2, h3, h4, h5, h6, .typography h1 strong:not(.ignore-typography strong), .typography h2 strong:not(.ignore-typography strong), .typography h3 strong:not(.ignore-typography strong), .typography h4 strong:not(.ignore-typography strong), .typography h5 strong:not(.ignore-typography strong), .typography h6 strong:not(.ignore-typography strong), .typography .summary-list, .typography .summary-list li, .typography .summary-list strong, .typography .read-more-links li:first-child, .typography .read-more-links li:first-child strong, .is-enhanced .typography p.drop-cap::first-letter, .headline-semibold /* utility class */, .headline-semibold.ignore-typography /* utility class */ { font-family: Helvetica, Arial, sans-serif; font-weight: 900; font-style: normal; } .typography h1 em:not(.ignore-typography em), .typography h2 em:not(.ignore-typography em), .typography h3 em:not(.ignore-typography em), .typography h4 em:not(.ignore-typography em), .typography h5 em:not(.ignore-typography em), .typography h6 em:not(.ignore-typography em), .typography .summary-list li em, .headline-semibold-italic /* utility class */ { font-family: Helvetica, Arial, sans-serif; font-weight: 900; font-style: italic; } .typography:not(.ignore-typography), /* TODO: Use the utility class instead of element selectors */ .typography .ecm .summary-list li, .body-regular /* utility class */ { font-family: Georgia, Times, serif; font-weight: 400; font-style: normal; } /* TODO: Use the utility class instead of element selectors */ .category-tagline p, .typography .blockquote, .typography em:not(.ignore-typography em), .body-italic /* utility class */ { font-family: Georgia, Times, serif; font-weight: 400; font-style: italic; } .typography strong:not(.ignore-typography strong), .body-bold /* utility class */ { font-family: Georgia, Times, serif; font-weight: 600; font-style: normal; } .typography em strong:not(h2 *):not(h3 *):not(h4 *):not(h5 *):not(h6 *):not(.ignore-typography strong), .typography strong:not(h2 *):not(h3 *):not(h4 *):not(h5 *):not(h6 *):not(.ignore-typography strong) em, .body-bold-italic /* utility class */ { font-family: Georgia, Times, serif; font-weight: 600; font-style: italic; } </style> <link rel="stylesheet" href="/styles/fonts-async.b3b0a1b2da8c42cd7be6.css" media="print" onload="this.media='all'; this.onload=null;" > <script> window.initialDataLayer = {"pageType":"post","postID":"655ba29e00482b84e841077a","postURI":"transforming-business-2023-11","publisher":"","editor":"Stephanie Hallett","vertical":"strategy","author":"","category":"transforming business|Transforming Business 2023|Edit Series|Editorial Sponsorship|intel-brand-2023|Freelance Illustration|Special Projects","dateModified":"2024-10-02","datePublished":"2023-12-11","wordCount":110,"abTest":"|pmp:va|","secondaryVerticals":"","theme":"exceptional_storytelling"}; </script> <script id="gtm-config-script">(()=>{var e={20560:(e,a,t)=>{"use strict";var r=t(667),n=t.n(r);(()=>{function e(){window.dataLayer=window.dataLayer||[];for(var e=arguments.length,a=new Array(e),t=0;t<e;t++)a[t]=arguments[t];window.dataLayer.push({...a})}const a={analytics_storage:"TCF"===window.Fenrir.privacyApi?"denied":"granted",ad_storage:"TCF"===window.Fenrir.privacyApi?"denied":"granted",ads_data_redaction:"TCF"===window.Fenrir.privacyApi};let t=window.localStorage.getItem("fenrir-ga-consent");try{if(t=JSON.parse(t),!["granted","denied"].includes(t.analytics_storage)||!["granted","denied"].includes(t.ad_storage)||![!0,!1].includes(t.ads_data_redaction))throw new Error("invalid fenrir-ga-consent value");a.analytics_storage=t.analytics_storage,a.ad_storage=t.ad_storage,a.ads_data_redaction=t.ads_data_redaction}catch(e){}window.localStorage.setItem("fenrir-ga-consent",JSON.stringify(a));const{analytics_storage:r,ad_storage:i,ads_data_redaction:s}=a;e("consent","default",{analytics_storage:r,ad_storage:i,wait_for_update:500}),e("set","ads_data_redaction",s);const o=window.initialDataLayer||{};localStorage.getItem("email_hashes")&&(o.userPhase="user"),"bi"===window.Fenrir.config.identifier&&(o.userAgent=window.navigator.userAgent,o.timeZone=Intl.DateTimeFormat().resolvedOptions().timeZone);const d=localStorage.getItem("profile");if(d){o.userPhase="account";const{subscriptionId:e,insiderId:a,hasPrime:t}=(e=>{const a=JSON.parse(e),{"https://insider/subscriptionId":t,"https://insider/memberId":r,"https://insider/hasPrime":n}=a;return{subscriptionId:t,insiderId:r,hasPrime:n}})(d);e&&(o.subscriptionId=e),1===t&&(o.userPhase="subscriber"),a&&(o.insiderId=a)}const c=localStorage.getItem("universal_id");if(c)o.universalId=c;else{const e=n()();localStorage.setItem("universal_id",e),o.universalId=e}window.dataLayer=window.dataLayer||[],window.dataLayer.push(o),window.dataLayer.push({"gtm.start":(new Date).getTime(),event:"gtm.js"})})()},667:e=>{e.exports=()=>{try{return crypto.randomUUID()}catch(e){return"xxxxxxxx-xxxx-4xxx-yxxx-xxxxxxxxxxxx".replace(/[xy]/g,(e=>{const a=16*Math.random()|0;return("x"===e?a:3&a|8).toString(16)}))}}}},a={};function t(r){var n=a[r];if(void 0!==n)return n.exports;var i=a[r]={exports:{}};return e[r](i,i.exports,t),i.exports}t.m=e,t.c=a,t.n=e=>{var a=e&&e.__esModule?()=>e.default:()=>e;return t.d(a,{a}),a},t.d=(e,a)=>{for(var r in a)t.o(a,r)&&!t.o(e,r)&&Object.defineProperty(e,r,{enumerable:!0,get:a[r]})},t.o=(e,a)=>Object.prototype.hasOwnProperty.call(e,a),(()=>{t.S={};var e={},a={};t.I=(r,n)=>{n||(n=[]);var i=a[r];if(i||(i=a[r]={}),!(n.indexOf(i)>=0)){if(n.push(i),e[r])return e[r];t.o(t.S,r)||(t.S[r]={});t.S[r];var s=[];return s.length?e[r]=Promise.all(s).then((()=>e[r]=1)):e[r]=1}}})();t(20560)})();</script> <script>window.allScripts = window.allScripts || []; window.allScripts.push({ type: "load", script: "%3Cscript%20src%3D%22https%3A%2F%2Fwww.googletagmanager.com%2Fgtm.js%3Fid%3DGTM-MP6F46L%22%20data-consent%3D%22ANALYTICS%22%20data-track-load%3D%22gtm%22%3E%3C%2Fscript%3E" });</script> <script type="application/ld+json"> {"@context":"http://schema.org","@type":"NewsArticle","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.businessinsider.com/transforming-business-2023-11"},"editor":{"@type":"Person","name":"Stephanie Hallett"},"publisher":{"@context":"http://schema.org","@type":"Organization","name":"Business Insider","legalName":"Insider Inc.","foundingDate":"2007","url":"www.businessinsider.com","sameAs":["https://www.instagram.com/businessinsider","https://www.twitter.com/businessinsider","https://www.facebook.com/businessinsider","https://www.linkedin.com/company/businessinsider","https://www.youtube.com/@BusinessInsider"],"founder":{"@type":"Person","name":"Henry Blodget"},"logo":{"@type":"ImageObject","url":"https://www.businessinsider.com/public/assets/logos/structured-data.png"}},"headline":"Transforming Business","alternativeHeadline":"Transforming Business","image":{"@type":"ImageObject","url":"https://i.insider.com/65735ecd7a3c8094d5db29b1?width=1200&format=jpeg","width":1200,"height":900},"name":"Transforming Business","datePublished":"2023-12-11T18:43:14Z","dateModified":"2024-10-02T15:58:48Z","description":"A deep dive into the forces and leaders transforming the business world.","keywords":"","articleBody":"For the past four years, Business Insider's groundbreaking Transforming Business package has showcased the leaders reshaping the face of industry. In the past, our annual list of the 100 People Transforming Business has highlighted changemakers, visionaries, and rising stars.This year, for its fifth anniversary, Transforming Business is taking a new shape: We're diving deep into the forces transforming the business world.From artificial intelligence to the new workplace to a radically recontoured digital world, we're tracing the ideas, movements, and people driving businesses forward.Below, explore features on these seismic trends and get to know the people at the heart of it all in our People Transforming Business list.","articleSection":"Strategy","isAccessibleForFree":true,"hasPart":[{"@type":"WebPageElement","isAccessibleForFree":true,"cssSelector":".content-lock-content"}]} </script> <script type="application/ld+json"> {"@context":"http://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://www.businessinsider.com/","name":"Business Insider"}},{"@type":"ListItem","position":2,"item":{"@id":"https://www.businessinsider.com/strategy","name":"Strategy"}},{"@type":"ListItem","position":3,"item":{"@id":"https://www.businessinsider.com/transforming-business-2023-11","name":"Transforming Business"}}]} </script> <script>window.allScripts = window.allScripts || []; window.allScripts.push({ type: "load", script: "%3Cscript%20data-consent%3D%22ANALYTICS%22%20type%3D%22text%2Fjavascript%22%3E!function()%7B%22use%20strict%22%3Bfunction%20e(e)%7Bvar%20t%3D!(arguments.length%3E1%26%26void%200!%3D%3Darguments%5B1%5D)%7C%7Carguments%5B1%5D%2Cc%3Ddocument.createElement(%22script%22)%3Bc.src%3De%2Ct%3Fc.type%3D%22module%22%3A(c.async%3D!0%2Cc.type%3D%22text%2Fjavascript%22%2Cc.setAttribute(%22nomodule%22%2C%22%22))%3Bvar%20n%3Ddocument.getElementsByTagName(%22script%22)%5B0%5D%3Bn.parentNode.insertBefore(c%2Cn)%7D!function(t%2Cc)%7B!function(t%2Cc%2Cn)%7Bvar%20a%2Co%2Cr%3Bn.accountId%3Dc%2Cnull!%3D%3D(a%3Dt.marfeel)%26%26void%200!%3D%3Da%7C%7C(t.marfeel%3D%7B%7D)%2Cnull!%3D%3D(o%3D(r%3Dt.marfeel).cmd)%26%26void%200!%3D%3Do%7C%7C(r.cmd%3D%5B%5D)%2Ct.marfeel.config%3Dn%3Bvar%20i%3D%22https%3A%2F%2Fsdk.mrf.io%2Fstatics%22%3Be(%22%22.concat(i%2C%22%2Fmarfeel-sdk.js%3Fid%3D%22).concat(c)%2C!0)%2Ce(%22%22.concat(i%2C%22%2Fmarfeel-sdk.es5.js%3Fid%3D%22).concat(c)%2C!1)%7D(t%2Cc%2Carguments.length%3E2%26%26void%200!%3D%3Darguments%5B2%5D%3Farguments%5B2%5D%3A%7B%7D)%7D(window%2C3378%2C%7B%7D%20%2F*%20Config%20*%2F)%7D()%3B%3C%2Fscript%3E" });</script> <script>window.allScripts = window.allScripts || []; window.allScripts.push({ type: "load", script: "%3Cscript%20id%3D%22meta-pixel-script%22%3E(()%3D%3E%7Bvar%20e%3D%7B69531%3A()%3D%3E%7Bvar%20e%2Cr%2Cn%2Ct%2Co%2Ci%3Bfunction%20s()%7Bwindow.Fenrir%3F.cm%3F.usPrivacyApplies%26%26%22ACCEPT%22%3D%3D%3Dwindow.Fenrir%3F.cm%3F.userConsent.OPT_OUT%3Ffbq(%22dataProcessingOptions%22%2C%5B%22LDU%22%5D%2C0%2C0)%3Afbq(%22dataProcessingOptions%22%2C%5B%5D)%2Cfbq(%22init%22%2C%221988166924554892%22)%2Cfbq(%22track%22%2C%22PageView%22)%7De%3Dwindow%2Cr%3Ddocument%2Cn%3D%22script%22%2Ce.fbq%7C%7C(t%3De.fbq%3Dfunction()%7Bt.callMethod%3Ft.callMethod.apply(t%2Carguments)%3At.queue.push(arguments)%7D%2Ce._fbq%7C%7C(e._fbq%3Dt)%2Ct.push%3Dt%2Ct.loaded%3D!0%2Ct.version%3D%222.0%22%2Ct.queue%3D%5B%5D%2C(o%3Dr.createElement(n)).async%3D!0%2Co.src%3D%22https%3A%2F%2Fconnect.facebook.net%2Fen_US%2Ffbevents.js%22%2C(i%3Dr.getElementsByTagName(n)%5B0%5D).parentNode.insertBefore(o%2Ci))%2Cwindow.Fenrir%3F.cm%3F.cmStarted%26%26window.Fenrir%3F.cm%3F.userConsent%3Fs()%3AsetTimeout(s%2C1e3)%7D%7D%2Cr%3D%7B%7D%3Bfunction%20n(t)%7Bvar%20o%3Dr%5Bt%5D%3Bif(void%200!%3D%3Do)return%20o.exports%3Bvar%20i%3Dr%5Bt%5D%3D%7Bexports%3A%7B%7D%7D%3Breturn%20e%5Bt%5D(i%2Ci.exports%2Cn)%2Ci.exports%7Dn.m%3De%2Cn.c%3Dr%2Cn.o%3D(e%2Cr)%3D%3EObject.prototype.hasOwnProperty.call(e%2Cr)%2C(()%3D%3E%7Bn.S%3D%7B%7D%3Bvar%20e%3D%7B%7D%2Cr%3D%7B%7D%3Bn.I%3D(t%2Co)%3D%3E%7Bo%7C%7C(o%3D%5B%5D)%3Bvar%20i%3Dr%5Bt%5D%3Bif(i%7C%7C(i%3Dr%5Bt%5D%3D%7B%7D)%2C!(o.indexOf(i)%3E%3D0))%7Bif(o.push(i)%2Ce%5Bt%5D)return%20e%5Bt%5D%3Bn.o(n.S%2Ct)%7C%7C(n.S%5Bt%5D%3D%7B%7D)%3Bn.S%5Bt%5D%3Bvar%20s%3D%5B%5D%3Breturn%20s.length%3Fe%5Bt%5D%3DPromise.all(s).then((()%3D%3Ee%5Bt%5D%3D1))%3Ae%5Bt%5D%3D1%7D%7D%7D)()%3Bn(69531)%7D)()%3B%3C%2Fscript%3E" });</script> <link rel="stylesheet" href="/styles/post-page.cbd8617d39aafc2df194.css" media="all" > <style type="text/css"> </style> <style id="styles-loaded" data-loaded="share,back-to-home,npc-link,account-icon,content-lock,subscribe-btn-logged-in,footer,jumper">.sharebar{align-self:start;display:flex}.is-enhanced .sharebar{align-self:center;margin-top:8px}.share-button-dropdown-wrapper{position:relative}.share-button .svg-icon{fill:#0a0a0a}.read-in-app-button,.save-button,.share-button{align-items:center;background:none;background-color:#fff;border:2px solid #fff;color:#0a0a0a;cursor:pointer;display:flex;font-size:.6875rem;line-height:135%;margin:0;outline:none;padding:6px 8px}.read-in-app-button:hover,.save-button:hover,.share-button:hover{background-color:#faf7f5;border-radius:16px;color:#0a0a0a}.read-in-app-button:focus,.save-button:focus,.share-button:focus{border:2px solid #002aff;border-radius:16px}.read-in-app-button:active,.read-in-app-button:focus:not(:focus-visible),.read-in-app-button:visited,.save-button:active,.save-button:focus:not(:focus-visible),.save-button:visited,.share-button:active,.share-button:focus:not(:focus-visible),.share-button:visited{border:2px solid #fff}.vertical-divider{background-color:#dde0e8;height:17.55px;margin:6px 8px;width:1px}.button-text{margin-left:8px}.save-button.share-icon-active .svg-icon.bookmark-icon{fill:#0a0a0a}.share-button.share-icon-active{background-color:#fff;border:2px solid #fff}.share-dropdown-menu.dropdown-menu{right:unset;top:45px}.share-dropdown-menu .dropdown-text{font-size:.625rem}@media (min-width:0)and (max-width:599px){.vertical-divider.with-audio{display:none}}@media (min-width:600px){.share-dropdown-menu.dropdown-menu{right:10px;top:40px}}@media (min-width:960px){.read-in-app-button,.save-button,.share-button{font-size:.75rem}}div.back-to-home{align-items:center;backdrop-filter:blur(2px);background:#fff;border-bottom:1px solid rgba(0,0,0,.1);color:#fff;display:flex;font-size:18px;height:72px;justify-content:space-between;left:50%;line-height:36px;opacity:1;padding:0 20px;position:absolute;top:0;transform:translate3d(-50%,0,0);transition:transform .3s ease-out,opacity .3s ease-out;width:100%;z-index:5999999}div.back-to-home .chevron-icon{height:11px;margin-right:10px;vertical-align:middle;width:12px;stroke-width:3}div.back-to-home .chevron-icon path{stroke:#002aff}div.back-to-home .linkset-wrapper.subscribe-and-login-links .linkset-shim{height:unset}div.back-to-home .linkset-wrapper.subscribe-and-login-links .masthead-icon.account-btn{padding:0 0 4px;width:16px}div.back-to-home .linkset-wrapper.subscribe-and-login-links .my-account-dropdown{display:block}.back-to-home.is-short div.back-to-home{height:59px}.back-to-home .account-icon{height:19px;overflow:hidden;vertical-align:middle;width:17px}.back-to-home .subscribe-btn{align-self:flex-start;margin-left:auto;margin-top:0}.back-to-home .subscribe-btn-mi{display:flex;float:right;margin-top:5px}a.back-to-home-link{align-items:center;color:#0a0a0a;display:flex;letter-spacing:2.47px;text-transform:uppercase}a.back-to-home-link:hover{opacity:.5}.back-to-homepage-link{color:#0a0a0a;display:flex;font-size:.8125rem;line-height:1.35;position:absolute}.back-to-homepage-link:active,.back-to-homepage-link:hover{color:#0a0a0a;opacity:.5}.back-to-homepage-link .chevron{align-self:center;height:12px;margin-bottom:0;margin-right:8px;width:8px}.back-to-home-container{color:#fff;height:71px;left:50%;line-height:71px;position:fixed;top:0;transform:translate3d(-50%,-100%,0);transition:transform 325ms ease-out;width:100%;z-index:5888888}.show-back-to-home .back-to-home-container{transform:translate3d(-50%,0,0)}@media (min-width:600px){.back-to-home-container{display:none!important}}@media (max-width:600px){.back-to-home-container{display:block!important}}.npc-cta-wrapper{font-size:11px}.npc-cta-wrapper .npc-link{color:#0a0a0a;cursor:pointer}.npc-cta-wrapper .npc-cta{font-size:11px;letter-spacing:.24px;margin-right:6px}.npc-cta-wrapper .npc-link:hover{color:#002aff}.dynamic-background-masthead .npc-cta-wrapper .npc-link{color:#fff}.dynamic-background-masthead .npc-cta-wrapper .npc-cta{font-size:12px;letter-spacing:.24px;line-height:100%;margin-right:6px}.dynamic-background-masthead .npc-cta-wrapper .npc-link:hover{opacity:.7}.dynamic-background-masthead.active .npc-link{color:#0a0a0a}.dynamic-background-masthead.active .npc-link:hover{color:#002aff;opacity:1}@media (max-width:959px){.npc-cta-wrapper{display:none}}.account-icon-component .account-icon-loader{bottom:0;left:-10px;position:absolute;top:0;width:1px}.account-icon-component a.account-text-logged-in{font-size:11px;letter-spacing:.24px;margin-right:13px}.hidden,body.is-content-locked .category-tagline,body.is-content-locked .inline-newsletter-signup,body.is-content-locked footer{display:none}@media (min-width:600px){.masthead .subscribe-btn-logged-in{margin-left:10px;margin-right:5px}}.l-footer{background-color:#fff;display:block;padding:0 0 35px}.l-footer.gradient{position:relative}.l-footer.gradient:before{background:linear-gradient(1turn,#fff 35.75%,hsla(0,0%,100%,0) 136.29%);content:"";display:block;height:225px;position:absolute;top:-225px;width:100%}.l-footer.paywall-drawer-visible{padding-bottom:0}.l-footer.gradient .container,.l-footer.paywall-drawer-visible .container{display:none}.l-footer-container{border-top:1px solid #cecece;font-size:14px;padding:24px 0 0;width:100%}.l-footer-bottom-shim{border-top:1px solid #cecece;margin:30px 0 0;padding-top:23px}.l-footer-container .brands{display:block}.l-footer-container .brands-social .social-link{margin:0 12px}.legacy-logos{flex-direction:column}.legacy-logo-row,.legacy-logos{display:flex;justify-content:center}.legacy-logo-row{margin:0;text-align:center}.insider-com-logo{margin-right:12px;width:92px}.insider-com-logo .lazy-holder .lazy-image{height:16px}.insider-inc-logo{margin-left:12px;width:77px}.insider-inc-logo .lazy-holder .lazy-image{height:16px}.insider-logo{margin:16px 0;width:80px}.social-link .lazy-holder{height:24px}.social-wide .social-link:hover .lazy-image{filter:brightness(0) saturate(100%) invert(47%) sepia(6%) saturate(215%) hue-rotate(201deg) brightness(96%) contrast(79%)}@media (min-width:600px){.l-footer{background-color:#fff;display:block;height:auto;padding:0 0 35px}}@media (min-width:960px){.l-footer{padding:0 0 56px}.l-footer-container{padding:0}.l-footer-container .brands{display:flex;margin:24px 0}.legacy-logo-row-container{align-items:center;display:flex;flex-direction:row;justify-content:center;margin-top:16px}.insider-logo{margin:0 24px 0 0}}.jumper{background-color:#fff;border:none;border-radius:3px;box-shadow:0 0 0 1px rgba(9,30,66,.08),0 2px 10px rgba(9,30,66,.08),0 0 20px -4px rgba(9,30,66,.31);display:flex;flex-direction:column;left:0;margin:10px;padding:10px 15px;position:fixed;top:-200px;transition:transform .3s cubic-bezier(.2,0,0,1) 0s;width:150px;z-index:5999999}.jumper ol{list-style-type:none;margin-bottom:0;padding-left:15px}.jumper a{color:#0a0a0a}.jumper a:focus-visible{color:#002aff}.jumper.active{transform:translateY(200px)}</style></head> <body data-site-id="bi" data-id="transforming-business-2023-11" class="theme-overlay overlay-bottom is-enhanced "> <div class="prebid-helper" data-continent-code="AS"> </div> <header class="layout-masthead masthead masthead-bi masthead-type-post" data-header data-e2e-name="l-masthead" data-track-page-area="Header" data-component-type="masthead" data-load-strategy="disable-lazy" > <div class="container masthead-container masthead"> <div class="masthead-container-row"> <div class="linkset-wrapper menu-container masthead" > <button data-e2e-name="hamburgerBtn" class="menu-wrapper hamburger-btn" data-track-click="{&quot;product_field&quot;:&quot;hamburger_menu&quot;,&quot;event&quot;:&quot;navigation&quot;,&quot;element_name&quot;:&quot;masthead&quot;,&quot;click_text&quot;:&quot;bi_value_unassigned&quot;,&quot;click_path&quot;:&quot;bi_value_unassigned&quot;}" data-drawer-toggle="hamburger" data-interaction-trigger="drawer" aria-label="Menu" aria-expanded="false" > <svg class="svg-icon menu-icon-new is-menu-active" data-e2e-name="menu-icon" role="img" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" viewBox="0 0 22 14" > <title>Menu icon</title> <desc>A vertical stack of three evenly spaced horizontal lines.</desc> <path class="menu-icon-new-path" d="M0 12h22v2H0zM0 6h22v2H0zM0 0h22v2H0z"/> </svg> </button> <a id="search" rel="nofollow" class="linkset-icon-link linkset-search-icon-link" href="/answers" title="Search" aria-label="Go to the search page." data-track-click="{&quot;product_field&quot;:&quot;search&quot;,&quot;event&quot;:&quot;navigation&quot;,&quot;element_name&quot;:&quot;masthead&quot;,&quot;click_text&quot;:&quot;bi_value_unassigned&quot;}" > <svg class="search-icon" xmlns="http://www.w3.org/2000/svg" width="19" height="21" viewBox="0 0 19 21"> <g fill="none" fill-rule="evenodd"> <path class="search-path" fill="currentColor" d="M8.53 1c.606 0 1.197.063 1.767.182a6.224 6.224 0 0 1-2.545 2.362c-2.958.378-5.243 2.89-5.243 5.932 0 3.305 2.696 5.984 6.02 5.984 3.326 0 6.022-2.679 6.022-5.984 0-.309-.024-.612-.07-.909a6.205 6.205 0 0 1 2.169-1.689c.267.82.41 1.692.41 2.598 0 2.156-.81 4.124-2.143 5.62l3.583 4.318L16.564 21l-3.568-4.3a8.53 8.53 0 0 1-4.466 1.253C3.819 17.953 0 14.158 0 9.476 0 4.795 3.819 1 8.53 1Z"/> <path fill="#002AFF" fill-rule="nonzero" d="m12.677 9.922.521-1.19a4.59 4.59 0 0 1 2.342-2.36l1.435-.634a.585.585 0 0 0 0-1.064l-1.39-.615a4.592 4.592 0 0 1-2.376-2.44L12.681.354a.563.563 0 0 0-1.045 0l-.528 1.267a4.592 4.592 0 0 1-2.375 2.44l-1.39.614a.585.585 0 0 0 0 1.064l1.435.634a4.59 4.59 0 0 1 2.341 2.36l.522 1.19c.2.457.835.457 1.036 0Z"/> </g> </svg> </a> </div> <div class="logo logo-vertically-center logo-primary"> <a href="/" class="logo-vertically-center-link masthead-location-2" data-track-click="{&quot;product_field&quot;:&quot;logo&quot;,&quot;event&quot;:&quot;navigation&quot;,&quot;element_name&quot;:&quot;masthead&quot;,&quot;click_text&quot;:&quot;Business Insider&quot;}" > <svg class="svg-icon logo-stacked masthead-logo d-lg-none masthead-logo-post" xmlns="http://www.w3.org/2000/svg" width="930" height="320" viewBox="0 0 930 320" > <title>Business Insider logo</title> <g class="logo-stacked-path" fill="#0a0a0a" fill-rule="evenodd"> <path d="M.4 3.1h62.7c34.9 0 53.1 18 53.1 40.2 0 15.3-8.6 25.7-20.6 31.1v.4c15.3 5.5 23.9 17.6 23.9 33.1 0 22.1-17 41.5-53.9 41.5H.4V3.1zm60.7 58c10.4 0 15.1-5.3 15.1-11.2s-4.7-11.4-15.1-11.4H42.7V61h18.4zm.6 52.9c11 0 16.3-5.3 16.3-12.1s-5.5-12.1-16.1-12.1H42.7V114h19zm66.8-24.1V3.1h42.7v86.4c0 16.3 8 24.9 21.7 24.9s22.3-8.6 22.3-25.1V3.1h42.9v86.8c0 36.8-24.7 63.3-65.2 63.3s-64.4-26.5-64.4-63.3zm238.4-79.7v37.6c-9.2-6.5-24.9-11-37.6-11-11.6 0-17.4 3.7-17.4 8.6s6.5 7.4 18 11.6c19.6 6.9 46.2 16.1 46.2 47.2 0 27.8-21 48.4-57.8 48.4-19 0-36.4-5.5-47.2-12.7v-39.6c10.6 8.6 26.6 15.5 42.1 15.5 13.1 0 19.2-4.9 19.2-10.4 0-7.1-10-10.2-21.9-14.5C294.8 85.2 270 75 270 46.6 269.9 21 290.1 0 326.1 0c15.9 0 30.2 4.1 40.8 10.2zM387 3.1h42.7v146.3H387V3.1zm194.5 146.4h-40.7L488.1 71h-.2v78.5h-40.5V3.1h40.7l52.7 77.2h.2V3.1h40.5v146.4zM599.2 3.1h101.1v38h-58.4v17.6h52.5v34.5h-52.5v18.2h58.4v38H599.2V3.1zm208.2 7.1v37.6c-9.2-6.5-24.9-11-37.6-11-11.6 0-17.4 3.7-17.4 8.6s6.5 7.4 18 11.6c19.6 6.9 46.2 16.1 46.2 47.2 0 27.8-21 48.4-57.8 48.4-19 0-36.4-5.5-47.2-12.7v-39.6c10.6 8.6 26.6 15.5 42.1 15.5 13.1 0 19.2-4.9 19.2-10.4 0-7.1-10-10.2-21.9-14.5-15.7-5.7-40.5-15.9-40.5-44.3C710.4 21 730.6 0 766.6 0c15.9 0 30.2 4.1 40.8 10.2zm113 0v37.6c-9.2-6.5-24.9-11-37.6-11-11.6 0-17.4 3.7-17.4 8.6s6.5 7.4 18 11.6c19.6 6.9 46.2 16.1 46.2 47.2 0 27.8-21 48.4-57.8 48.4-19 0-36.4-5.5-47.2-12.7v-39.6c10.6 8.6 26.6 15.5 42.1 15.5 13.1 0 19.2-4.9 19.2-10.4 0-7.1-10-10.2-21.9-14.5-15.7-5.7-40.5-15.9-40.5-44.3C823.4 21 843.6 0 879.6 0c15.9 0 30.2 4.1 40.8 10.2zM94.1 316.9h42.7V170.6H94.1v146.3zm194.5-146.3H248v77.2h-.2l-52.7-77.2h-40.7v146.3H195v-78.5h.2l52.7 78.5h40.7V170.6zm68.8-3.2c-36 0-56.2 21-56.2 46.6 0 28.4 24.9 38.6 40.5 44.3 12 4.3 21.9 7.4 21.9 14.5 0 5.5-6.1 10.4-19.2 10.4-15.5 0-31.5-6.9-42.1-15.5v39.6c10.8 7.2 28.2 12.7 47.2 12.7 36.8 0 57.8-20.6 57.8-48.4 0-31.1-26.6-40.4-46.2-47.2-11.6-4.1-18-6.5-18-11.6s5.9-8.6 17.4-8.6c12.7 0 28.4 4.5 37.6 11v-37.6c-10.6-6.1-24.9-10.2-40.7-10.2zm59.9 149.5H460V170.6h-42.7v146.3zm103-38.6h8.2c22.1 0 36.4-12.5 36.4-34.5s-14.3-34.7-36.4-34.7h-8.2v69.2zm87.8-34.5c0 44.1-33.3 73.1-81.1 73.1h-49.4V170.6H527c47.8 0 81.1 29.2 81.1 73.2zm11.5 73.1h101.1v-38h-58.4v-18.2h52.5v-34.5h-52.5v-17.6h58.4v-38H619.6v146.3zm168.3-77.2c10.8 0 19.2-5.1 19.2-15.3s-8.4-15.3-19.4-15.3h-9v30.6h9.2zm69.9 77.2h-50.3l-27.8-45.2h-1v45.2H736V170.6h52.1c36.6 0 62.1 16.3 62.1 50.9 0 13.7-6.1 33.7-30.4 43.9l38 51.5z"/> </g> </svg> <svg class="svg-icon logo-inline masthead-logo d-none d-lg-block masthead-logo-post" xmlns="http://www.w3.org/2000/svg" width="1365" height="120" viewBox="0 0 1365 120" > <title>Business Insider</title> <g class="logo-inline-path" fill="#0a0a0a" fill-rule="evenodd"> <path d="M0 2.46h49.1c27.31 0 41.59 14.12 41.59 31.46 0 11.97-6.75 20.1-16.11 24.4v.31c11.97 4.3 18.72 13.81 18.72 25.93 0 17.34-13.35 32.53-42.2 32.53H0V2.46Zm47.57 45.42c8.13 0 11.82-4.14 11.82-8.75s-3.68-8.9-11.82-8.9H33.15v17.65h14.42Zm.46 41.43c8.59 0 12.74-4.14 12.74-9.51s-4.3-9.51-12.58-9.51H33.15v19.03h14.88Zm52.32-18.87V2.46h33.45v67.67c0 12.74 6.29 19.49 17.03 19.49s17.49-6.75 17.49-19.64V2.46h33.61v67.98c0 28.85-19.33 49.57-51.1 49.57s-50.49-20.72-50.49-49.57ZM287.1 7.98v29.46c-7.21-5.06-19.49-8.59-29.46-8.59-9.05 0-13.66 2.92-13.66 6.75s5.06 5.83 14.12 9.05c15.35 5.37 36.21 12.58 36.21 36.98 0 21.79-16.42 37.9-45.27 37.9-14.88 0-28.54-4.3-36.98-9.97v-31c8.29 6.75 20.87 12.12 32.99 12.12 10.28 0 15.04-3.84 15.04-8.13 0-5.52-7.83-7.98-17.19-11.36-12.28-4.45-31.76-12.43-31.76-34.68 0-20.1 15.81-36.52 44.04-36.52 12.43 0 23.63 3.22 31.92 7.98Zm15.8-5.52h33.45v114.63H302.9V2.46Zm152.38 114.63h-31.92l-41.28-61.53h-.15v61.53h-31.76V2.46h31.92l41.28 60.46h.15V2.46h31.76v114.63ZM469.09 2.46h79.18v29.77h-45.73v13.81h41.12v27.01h-41.12v14.27h45.73v29.77h-79.18V2.46Zm163.12 5.52v29.46c-7.21-5.06-19.49-8.59-29.46-8.59-9.05 0-13.66 2.92-13.66 6.75s5.06 5.83 14.12 9.05c15.35 5.37 36.21 12.58 36.21 36.98 0 21.79-16.42 37.9-45.27 37.9-14.88 0-28.54-4.3-36.98-9.97v-31c8.29 6.75 20.87 12.12 32.99 12.12 10.28 0 15.04-3.84 15.04-8.13 0-5.52-7.83-7.98-17.19-11.36-12.28-4.45-31.76-12.43-31.76-34.68 0-20.1 15.81-36.52 44.04-36.52 12.43 0 23.63 3.22 31.92 7.98Zm88.54 0v29.46c-7.21-5.06-19.49-8.59-29.46-8.59-9.05 0-13.66 2.92-13.66 6.75s5.06 5.83 14.12 9.05c15.35 5.37 36.21 12.58 36.21 36.98 0 21.79-16.42 37.9-45.27 37.9-14.88 0-28.54-4.3-36.98-9.97v-31c8.29 6.75 20.87 12.12 32.99 12.12 10.28 0 15.04-3.84 15.04-8.13 0-5.52-7.83-7.98-17.19-11.36-12.28-4.45-31.76-12.43-31.76-34.68 0-20.1 15.81-36.52 44.04-36.52 12.43 0 23.63 3.22 31.92 7.98Zm45.97 109.33h33.45V2.69h-33.45v114.63ZM919.08 2.69h-31.76v60.46h-.15L845.89 2.69h-31.92v114.63h31.76V55.79h.15l41.28 61.53h31.92V2.69ZM972.92.23c-28.24 0-44.04 16.42-44.04 36.52 0 22.25 19.49 30.23 31.76 34.68 9.36 3.38 17.19 5.83 17.19 11.36 0 4.3-4.76 8.13-15.04 8.13-12.12 0-24.71-5.37-32.99-12.12v31c8.44 5.68 22.1 9.97 36.98 9.97 28.85 0 45.27-16.11 45.27-37.9 0-24.4-20.87-31.61-36.21-36.98-9.05-3.22-14.12-5.06-14.12-9.05s4.6-6.75 13.66-6.75c9.97 0 22.25 3.53 29.46 8.59V8.21C996.55 3.45 985.35.23 972.92.23Zm46.94 117.08h33.45V2.69h-33.45v114.63Zm80.71-30.23h6.45c17.34 0 28.54-9.82 28.54-27.01s-11.2-27.16-28.54-27.16h-6.45v54.17Zm68.75-27.01c0 34.53-26.09 57.24-63.53 57.24h-38.67V2.69h38.67c37.44 0 63.53 22.86 63.53 57.39Zm9.07 57.24h79.18V87.54h-45.73V73.27h41.12V46.26h-41.12V32.45h45.73V2.69h-79.18v114.63Zm131.83-60.46c8.44 0 15.04-3.99 15.04-11.97s-6.6-11.97-15.19-11.97h-7.06v23.94h7.21Zm54.78 60.46h-39.44l-21.79-35.45h-.77v35.45h-33.45V2.69h40.82c28.7 0 48.64 12.74 48.64 39.9 0 10.74-4.76 26.39-23.79 34.37l29.77 40.36Z"/> </g> </svg> </a> </div> <div class="linkset-wrapper subscribe-and-login-links"> <section class="linkset-shim "> <div class="npc-cta-wrapper headline-semibold style-loading" data-component-type="npc-link" data-load-strategy="exclude" > <a class="npc-cta npc-link" href="https://www.businessinsider.com/subscription/newsletter" data-track-click="{&quot;product_field&quot;:&quot;newsletters&quot;,&quot;event&quot;:&quot;navigation&quot;,&quot;element_name&quot;:&quot;masthead&quot;}" > Newsletters </a> </div> <div class="is-hidden" data-component-type="subscribe-btn-logged-in" data-load-strategy="exclude"> <a class="masthead-icon headline-semibold subscribe-btn subscribe-btn-logged-in d-block " href="https://www.businessinsider.com/subscription" title="Subscribe" > Subscribe </a> </div> <div class="account-btn account-icon-component headline-semibold account-subscription account-btn-logged-in masthead-icon " data-component-type="account-icon" data-load-strategy="exclude" data-interaction-trigger="my-insider" data-accounts-list-icon data-track-click="{&quot;click_text&quot;:&quot;bi_value_unassigned&quot;,&quot;click_path&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;account_button&quot;,&quot;element_name&quot;:&quot;masthead&quot;,&quot;event&quot;:&quot;navigation&quot;}" title="Transforming Business - Business Insider"> <div class="account-icon-loader"></div> <a class="account-text-logged-in" role="button"></a> <svg class="svg-icon account-icon " role="img" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" viewBox="0 0 18 18" > <title>Account icon</title> <desc>An icon in the shape of a person's head and shoulders. It often indicates a user profile.</desc> <path class="account-icon-path" fill-rule="evenodd" clip-rule="evenodd" d="M9 0C6.23858 0 4 2.23858 4 5C4 7.76142 6.23858 10 9 10C11.7614 10 14 7.76142 14 5C14 2.23858 11.7614 0 9 0ZM6 5C6 3.34315 7.34315 2 9 2C10.6569 2 12 3.34315 12 5C12 6.65685 10.6569 8 9 8C7.34315 8 6 6.65685 6 5Z" fill="#0a0a0a"/> <path class="account-icon-path" d="M5 12C3.67392 12 2.40215 12.5268 1.46447 13.4645C0.526784 14.4021 0 15.6739 0 17V19C0 19.5523 0.447715 20 1 20C1.55228 20 2 19.5523 2 19V17C2 16.2043 2.31607 15.4413 2.87868 14.8787C3.44129 14.3161 4.20435 14 5 14H13C13.7956 14 14.5587 14.3161 15.1213 14.8787C15.6839 15.4413 16 16.2044 16 17V19C16 19.5523 16.4477 20 17 20C17.5523 20 18 19.5523 18 19V17C18 15.6739 17.4732 14.4021 16.5355 13.4645C15.5979 12.5268 14.3261 12 13 12H5Z" fill="#0a0a0a"/> </svg> </div> <div class="account-btn account-icon-component headline-semibold account-btn-not-logged-in masthead-icon " data-component-type="account-icon" data-load-strategy="exclude" data-accounts-list-icon data-track-click="{&quot;click_text&quot;:&quot;bi_value_unassigned&quot;,&quot;click_path&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;login&quot;,&quot;element_name&quot;:&quot;masthead&quot;,&quot;event&quot;:&quot;navigation&quot;}" title="Log in"> <div class="account-icon-loader"></div> <a class="account-text-not-logged-in" role="button">Log in</a> </div> <a class="masthead-icon headline-semibold subscribe-btn d-block " href="https://www.businessinsider.com/subscription" title="Subscribe" data-track-click='{"click_text":"subscribe","click_path":"/subscribe","product_field":"subscribe","element_name":"masthead","event":"navigation"}' > Subscribe </a> </section> </div> </div> </div> <progress class="theme_progress-bar" value="0" data-component-type="progress-bar" ></progress> </header> <style>.drawer.style-loading {position: fixed; top: 0; bottom: 0; right: calc(-100% - 50px); visibility: hidden; z-index: -1; display: none;}</style> <nav class="component drawer style-loading unified-drawer " data-drawer-unified data-drawer-location="hamburger" data-component-type="drawer" data-load-strategy="interaction" data-load-markup="unified/drawer" data-markup-data="" > <ul class="simplified-hamburger-menu d-none"> <li> <a href="/business" > Business </a> <ul> <li> <a href="/strategy">Strategy</a> </li> <li> <a href="/economy">Economy</a> </li> <li> <a href="/finance">Finance</a> </li> <li> <a href="/retail">Retail</a> </li> <li> <a href="/advertising">Advertising</a> </li> <li> <a href="/careers">Careers</a> </li> <li> <a href="/media">Media</a> </li> <li> <a href="/real-estate">Real Estate</a> </li> <li> <a href="/smallbusiness">Small Business</a> </li> <li> <a href="/sc/introducing-the-better-work-project-hub">The Better Work Project</a> </li> </ul> </li> <li> <a href="/tech" > Tech </a> <ul> <li> <a href="/science">Science</a> </li> <li> <a href="/artificial-intelligence">AI</a> </li> <li> <a href="/sustainability">Sustainability</a> </li> <li> <a href="/enterprise">Enterprise</a> </li> <li> <a href="/transportation">Transportation</a> </li> <li> <a href="/startups">Startups</a> </li> <li> <a href="/innovation">Innovation</a> </li> </ul> </li> <li> <a href="https://markets.businessinsider.com" > Markets </a> <ul> <li> <a href="https://markets.businessinsider.com/stocks">Stocks</a> </li> <li> <a href="https://markets.businessinsider.com/indices">Indices</a> </li> <li> <a href="https://markets.businessinsider.com/commodities">Commodities</a> </li> <li> <a href="https://markets.businessinsider.com/cryptocurrencies">Crypto</a> </li> <li> <a href="https://markets.businessinsider.com/currencies">Currencies</a> </li> <li> <a href="https://markets.businessinsider.com/etfs">ETFs</a> </li> </ul> </li> <li> <a href="/lifestyle" > Lifestyle </a> <ul> <li> <a href="/entertainment">Entertainment</a> </li> <li> <a href="/culture">Culture</a> </li> <li> <a href="/travel">Travel</a> </li> <li> <a href="/food">Food</a> </li> <li> <a href="/health">Health</a> </li> <li> <a href="/parenting">Parenting</a> </li> <li> <a href="/guides">Reviews</a> <ul> <li> <a href="/guides/tech">Tech</a> </li> <li> <a href="/guides/streaming">Streaming</a> </li> <li> <a href="/guides/home">Home</a> </li> <li> <a href="/guides/kitchen">Kitchen</a> </li> <li> <a href="/guides/style">Style</a> </li> <li> <a href="/guides/beauty">Beauty</a> </li> <li> <a href="/guides/pets">Pets</a> </li> <li> <a href="/guides/gifts">Gifts</a> </li> <li> <a href="/guides/deals">Deals</a> </li> </ul> </li> </ul> </li> <li> <a href="/politics" > Politics </a> <ul> <li> <a href="/defense">Military & Defense</a> </li> <li> <a href="/law">Law</a> </li> <li> <a href="/education">Education</a> </li> </ul> </li> <li> <a href="/personal-finance" > Personal Finance </a> <ul> <li> <a href="/personal-finance/banking">Banking</a> </li> <li> <a href="/personal-finance/credit-cards">Credit Cards</a> </li> <li> <a href="/personal-finance/investing">Investing</a> </li> <li> <a href="/personal-finance/loans">Loans</a> </li> <li> <a href="/personal-finance/mortgages">Mortgages</a> </li> </ul> </li> <li> <a href="/video" > Video </a> <ul> <li> <a href="/show/big-business">Big Business</a> </li> <li> <a href="/show/food-wars">Food Wars</a> </li> <li> <a href="/show/so-expensive">So Expensive</a> </li> <li> <a href="/show/explainers">Explainers</a> </li> <li> <a href="/show/still-standing">Still Standing</a> </li> <li> <a href="/show/boot-camp">Boot Camp</a> </li> </ul> </li> <li> <span > All </span> <ul> <li>A-Z</li> <li> <a href="/advertising">Advertising</a> </li> <li> <a href="/artificial-intelligence">AI</a> </li> <li> <a href="/personal-finance/banking">Banking</a> </li> <li> <a href="/business">Business</a> </li> <li> <a href="/careers">Careers</a> </li> <li> <a href="https://markets.businessinsider.com/commodities">Commodities</a> </li> <li> <a href="/personal-finance/credit-cards">Credit Cards</a> </li> <li> <a href="https://markets.businessinsider.com/cryptocurrencies">Crypto</a> </li> <li> <a href="/culture">Culture</a> </li> <li> <a href="https://markets.businessinsider.com/currencies">Currencies</a> </li> <li> <a href="/economy">Economy</a> </li> <li> <a href="/education">Education</a> </li> <li> <a href="/enterprise">Enterprise</a> </li> <li> <a href="/entertainment">Entertainment</a> </li> <li> <a href="https://markets.businessinsider.com/etfs">ETFs</a> </li> <li> <a href="/finance">Finance</a> </li> <li> <a href="/food">Food</a> </li> <li> <a href="/health">Health</a> </li> <li> <a href="https://markets.businessinsider.com/indices">Indices</a> </li> <li> <a href="/innovation">Innovation</a> </li> <li> <a href="/personal-finance/investing">Investing</a> </li> <li> <a href="/law">Law</a> </li> <li> <a href="/lifestyle">Lifestyle</a> </li> <li> <a href="/personal-finance/loans">Loans</a> </li> <li> <a href="https://markets.businessinsider.com/">Markets</a> </li> <li> <a href="/media">Media</a> </li> <li> <a href="/defense">Military & Defense</a> </li> <li> <a href="/personal-finance/mortgages">Mortgages</a> </li> <li> <a href="/parenting">Parenting</a> </li> <li> <a href="/personal-finance">Personal Finance</a> </li> <li> <a href="/politics">Politics</a> </li> <li> <a href="/retail">Retail</a> </li> <li> <a href="/guides">Reviews</a> </li> <li> <a href="/smallbusiness">Small Business</a> </li> <li> <a href="/science">Science</a> </li> <li> <a href="/startups">Startups</a> </li> <li> <a href="https://markets.businessinsider.com/stocks">Stocks</a> </li> <li> <a href="/strategy">Strategy</a> </li> <li> <a href="/sustainability">Sustainability</a> </li> <li> <a href="/tech">Tech</a> </li> <li> <a href="/transportation">Transportation</a> </li> <li> <a href="/travel">Travel</a> </li> <li> <a href="/video">Video</a> </li> <li>Featured</li> <li> <a href="/talent-insider">Talent Insider</a> </li> <li>About</li> <li> <a href="https://www.insider-inc.com/">About</a> </li> <li> <a href="https://www.insider-inc.com/">Advertise</a> </li> <li> <a href="https://www.insider-inc.com/careers">Careers</a> </li> <li> <a href="https://www.insider-inc.com/code-of-ethics">Code of Ethics</a> </li> <li> <a href="/contact">Contact Us</a> </li> <li> <a href="https://www.insider-inc.com/who-we-are">Corporate</a> </li> <li> <a href="/contact">Corrections Policy</a> </li> <li>Follow</li> <li> <a href="https://feeds.businessinsider.com/custom/all">RSS</a> </li> <li> <a href="/sitemap/html/index.html">Sitemap</a> </li> <li> <a href="https://www.facebook.com/businessinsider">Facebook</a> </li> <li> <a href="https://twitter.com/businessinsider">Twitter</a> </li> <li> <a href="https://www.instagram.com/businessinsider/">Instagram</a> </li> <li> <a href="https://www.youtube.com/user/businessinsider">YouTube</a> </li> <li> <a href="https://www.linkedin.com/company/businessinsider/">LinkedIn</a> </li> <li>Subscriptions</li> <li> <a href="/research">Intelligence</a> </li> </ul> </li> </ul> </nav> <nav class="component my-insider with-banner style-loading" data-my-insider data-component-type="my-insider" data-load-markup="my-insider/template" data-load-strategy="interaction" > <div class='my-insider-header'></div> <div class='my-insider-nav-and-content'></div> </nav> <section id="l-main-content" class="masthead is-enhanced theme-overlay overlay-bottom " data-content > <section class="post-headline-wrapper exceptional-storytelling-headline overlay overlay-bottom-headline " id="post-headline" > <div class="post-meta"> <span class="post-breadcrumbs headline-regular "> <a href="/strategy" class=" breadcrumbs-no-spacer" data-track-click="{&quot;product_field&quot;:&quot;Strategy&quot;,&quot;element_name&quot;:&quot;breadcrumbs&quot;,&quot;event&quot;:&quot;navigation&quot;}" > Strategy </a> </span> </div> <h1 class="post-headline ">Transforming Business</h1> <p class="enhanced-subtitle headline-regular">The trends and leaders reshaping industries</p> </section> <div class="overlay-hero overlay overlay-bottom"> <div class="overlay-hero-image"> <div class="overlay-gradient"> <div class="overlay-post-headline"> <span class="overlay-post-headline-text headline-semibold">Transforming Business</span> <p class="overlay-subtitle enhanced-subtitle headline-regular">The trends and leaders reshaping industries</p> </div> </div> <figure class="figure image-figure-image overlay-hero" data-type="img" data-e2e-name="image-figure-image" data-media-container="image" itemscope itemtype="https://schema.org/ImageObject" > <div class="aspect-ratio" style="padding-top: calc(100% / (2000 / 1000))" > <meta itemprop="contentUrl" content="https://i.insider.com/6573606f58e7c0c29a2b2bb2?width=700"/> <img src="https://i.insider.com/6573606f58e7c0c29a2b2bb2?width=700" srcset="https://i.insider.com/6573606f58e7c0c29a2b2bb2?width=400&format=jpeg&auto=webp 400w, https://i.insider.com/6573606f58e7c0c29a2b2bb2?width=500&format=jpeg&auto=webp 500w, https://i.insider.com/6573606f58e7c0c29a2b2bb2?width=700&format=jpeg&auto=webp 700w, https://i.insider.com/6573606f58e7c0c29a2b2bb2?width=1000&format=jpeg&auto=webp 1000w, https://i.insider.com/6573606f58e7c0c29a2b2bb2?width=1300&format=jpeg&auto=webp 1300w, https://i.insider.com/6573606f58e7c0c29a2b2bb2?width=2000&format=jpeg&auto=webp 2000w" sizes="(min-width: 1280px) 900px" alt="Illustration part of the Transforming Business Series: Group of people walking to different scenes made up of the five trends – from artificial intelligence to the new workplace to digital worlds" decoding="sync" /> </div> </div> <span class="image-source-only overlay-hero"> <span class="image-source headline-regular" data-e2e-name="image-source" itemprop="creditText" > Cha Pornea for BI </span> </span> </figure></div> <section class="byline-wrapper enhanced-story-byline " data-interaction-trigger="share,save-article,read-in-app-button" > <div class="byline " data-e2e-name="byline" > <div class="byline-content" data-e2e-name="byline-content" > <div class="byline-row"> <div class="byline-author-container"> <div class="byline-author headline-regular"> </div> <time class="byline-timestamp headline-regular js-date-format" data-timestamp="2023-12-11T18:43:14Z" data-e2e-name="byline-timestamp" data-disable-relative-formatting > 2023-12-11T18:43:14Z </time> </div> </div> </div> </div> <section class="sharebar " data-component-type="share" data-load-strategy="interaction" data-location="" > <div class="share-button-dropdown-wrapper"> <button class="share-button sharebar-link headline-regular"><svg class="svg-icon share-icon " role="img" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="none" viewBox="0 0 12 12"> <defs/> <title>Share icon</title> <desc>An curved arrow pointing right.</desc> <path fill-rule="evenodd" d="M7.336 8.014l4.2-3.5-4.2-3.5v2.8h-2.54c-1.948 0-3.526 1.567-3.526 3.5v3.16h1.469v-3.16a2.05 2.05 0 012.056-2.042h2.54v2.742z" clip-rule="evenodd"/> </svg> <span class="button-text">Share</span> </button> <div class="share-dropdown-menu dropdown-menu"> <span class="dropdown-menu-item"> <span class="share-link facebook " data-facebook data-href="https://www.facebook.com/sharer/sharer.php?u&#x3D;https%3A%2F%2Fwww.businessinsider.com%2Ftransforming-business-2023-11&amp;utmSource&#x3D;facebook&amp;utmContent&#x3D;referral&amp;utmTerm&#x3D;topbar&amp;referrer&#x3D;facebook" label="facebook" title="Share on Facebook" aria-label="Click to share on Facebook" data-share-link data-flip-widget="" data-track-element="story" data-track-event-label="facebook" data-href-share="https://www.facebook.com/sharer/sharer.php?u&#x3D;https%3A%2F%2Fwww.businessinsider.com%2Ftransforming-business-2023-11&amp;utmSource&#x3D;facebook&amp;utmContent&#x3D;referral&amp;utmTerm&#x3D;topbar&amp;referrer&#x3D;facebook" data-e2e-name="share-link-facebook" data-utm-term="" target="_blank" > <span class="dropdown-icon"><svg class="svg-icon social-facebook-icon " role="img" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" viewBox="0 0 24 24" aria-labelledby="Facebook" > <path fill="currentColor" d="M22 12.037C22 6.494 17.523 2 12 2S2 6.494 2 12.037c0 4.707 3.229 8.656 7.584 9.741v-6.674H7.522v-3.067h2.062v-1.322c0-3.416 1.54-5 4.882-5 .634 0 1.727.125 2.174.25v2.78a12.807 12.807 0 0 0-1.155-.037c-1.64 0-2.273.623-2.273 2.244v1.085h3.266l-.561 3.067h-2.705V22C18.163 21.4 22 17.168 22 12.037Z"/> </svg></span> <span class="dropdown-text headline-regular">Facebook</span> </span> </span> <span class="dropdown-menu-item"> <a class="share-link email " data-email data-share-link href="mailto:?subject&#x3D;Transforming Business&amp;body&#x3D;Transforming%20Business%0D%0A%0D%0Ahttps%3A%2F%2Fwww.businessinsider.com%2Ftransforming-business-2023-11&amp;" label="email" title="Email" aria-label="Click to email" data-track-event-label="email" data-href-share="mailto:?subject&#x3D;Transforming Business&amp;body&#x3D;Transforming%20Business%0D%0A%0D%0Ahttps%3A%2F%2Fwww.businessinsider.com%2Ftransforming-business-2023-11&amp;" data-e2e-name="share-link-email" data-utm-term="" data-track-element="story" > <span class="dropdown-icon"><svg class="svg-icon email-icon " role="img" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" viewbox="0.5 1 15 14" aria-labelledby="Email" > <path class="email" fill="currentColor" d="M1.4 4c0-.7.567-1.267 1.267-1.267h10.667c.7 0 1.266.567 1.266 1.267v8c0 .7-.566 1.267-1.266 1.267H2.667c-.7 0-1.267-.567-1.267-1.267V4Zm6.812 3.946L13.4 4.705v-.372a.4.4 0 0 0-.4-.4H3a.4.4 0 0 0-.4.4v.372l5.188 3.241a.4.4 0 0 0 .424 0Zm-.353 1.22L2.957 6.105a.233.233 0 0 0-.357.198v5.365c0 .22.18.4.4.4h10a.4.4 0 0 0 .4-.4V6.302a.233.233 0 0 0-.357-.198L8.142 9.167a.267.267 0 0 1-.283 0Z"/> </svg></span> <span class="dropdown-text headline-regular">Email</span> </a> </span> <span class="dropdown-menu-item"> <span class="twitter " data-twitter data-href="https://twitter.com/intent/tweet?text&#x3D;Transforming%20Business&amp;url&#x3D;https%3A%2F%2Fwww.businessinsider.com%2Ftransforming-business-2023-11%3FutmSource%3Dtwitter%26utmContent%3Dreferral%26utmTerm%3Dtopbar%26referrer%3Dtwitter&amp;via&#x3D;businessinsider&amp;utmSource&#x3D;twitter&amp;utmContent&#x3D;referral&amp;utmTerm&#x3D;topbar&amp;referrer&#x3D;twitter" label="X" title="Share on X" aria-label="Click to share on X" data-share-link data-track-event-label="twitter" data-track-element="story" data-href-share="https://twitter.com/intent/tweet?text&#x3D;Transforming%20Business&amp;url&#x3D;https%3A%2F%2Fwww.businessinsider.com%2Ftransforming-business-2023-11%3FutmSource%3Dtwitter%26utmContent%3Dreferral%26utmTerm%3Dtopbar%26referrer%3Dtwitter&amp;via&#x3D;businessinsider&amp;utmSource&#x3D;twitter&amp;utmContent&#x3D;referral&amp;utmTerm&#x3D;topbar&amp;referrer&#x3D;twitter" data-e2e-name="share-link-twitter" target="_blank" > <span class="dropdown-icon"><svg class="svg-icon social-x-icon " role="img" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" viewBox="0 0 24 24" aria-labelledby="X" > <path fill="currentColor" d="M17.751 3h3.067l-6.7 7.625L22 21h-6.172l-4.833-6.293L5.464 21h-3.07l7.167-8.155L2 3h6.328l4.37 5.752L17.75 3Zm-1.076 16.172h1.7L7.404 4.732H5.58l11.094 14.44Z"/> </svg></span> <span class="dropdown-text headline-regular">X</span> </span> </span> <span class="dropdown-menu-item"> <span class="linkedin " data-linkedin data-href="https://www.linkedin.com/shareArticle?url&#x3D;https%3A%2F%2Fwww.businessinsider.com%2Ftransforming-business-2023-11&amp;title&#x3D;Transforming%20Business&amp;summary&#x3D;A%20deep%20dive%20into%20the%20forces%20and%20leaders%20transforming%20the%20business%20world.&amp;mini&#x3D;true&amp;utmSource&#x3D;linkedIn&amp;utmContent&#x3D;referral&amp;utmTerm&#x3D;topbar&amp;referrer&#x3D;linkedIn" label="linkedin" title="Share on LinkedIn" aria-label="Click to share on LinkedIn" data-share-link data-flip-widget="" data-track-event-label="linkedin" data-track-element="story" data-href-share="https://www.linkedin.com/shareArticle?url&#x3D;https%3A%2F%2Fwww.businessinsider.com%2Ftransforming-business-2023-11&amp;title&#x3D;Transforming%20Business&amp;summary&#x3D;A%20deep%20dive%20into%20the%20forces%20and%20leaders%20transforming%20the%20business%20world.&amp;mini&#x3D;true&amp;utmSource&#x3D;linkedIn&amp;utmContent&#x3D;referral&amp;utmTerm&#x3D;topbar&amp;referrer&#x3D;linkedIn" data-e2e-name="share-link-linkedin" data-utm-term="" target="_blank" data-popup-size="975|720" > <span class="dropdown-icon"><svg class="svg-icon social-linkedin-icon " role="img" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" viewBox="0 0 24 24" aria-labelledby="LinkedIn" > <path fill="currentColor" fill-rule="evenodd" d="M4 2a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h16a2 2 0 0 0 2-2V4a2 2 0 0 0-2-2H4Zm4.339 4.606a1.627 1.627 0 1 1-3.254 0 1.627 1.627 0 0 1 3.254 0Zm-.221 2.867H5.13v9.335h2.988V9.473Zm4.517 0H9.662v9.335h2.943V13.91c0-2.729 3.461-2.982 3.461 0v4.9h2.849v-5.914c0-4.6-5.07-4.43-6.31-2.17l.03-1.252Z" clip-rule="evenodd"/></svg> </svg></span> <span class="dropdown-text headline-regular">LinkedIn</span> </span> </span> <span class="dropdown-menu-item"> <span class="copy-link " data-copy-link data-href="#" label="copy link" title="Copy link" aria-label="Click to copy link" data-share-link data-track-event-label="copy link" data-href-share="" data-e2e-name="share-link-copy-link" data-utm-term="" target="_blank" data-copy-location="" > <span class="dropdown-icon"><svg class="svg-icon link-icon " role="img" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" viewBox="0 0 400 400" > <path class="link" fill="currentColor" d="M176.1 341.5c-30.9 34-83.8 37-117.7 5-33.9-31-36.9-83.9-5-117.9l5-5 58.9-59-23.9-23.9-58.9 59c-45.9 46-45.9 119.9 0 165.9s119.7 46 165.7 0l58.9-59-23.9-23.9-59.1 58.8zM200 33.7l-58.9 59 23.9 23.9 58.9-58.9c32.9-32 85.8-31 117.7 2 30.9 32 30.9 83.9 0 115.9l-58.9 59 23.9 23.9 58.9-59c45.9-46 45.9-119.9 0-165.9-45.8-44.8-119.6-44.8-165.5.1m94.8 71c-7-7-17-7-23.9 0L212 163.6l-46.9 47-58.9 59c-7 7-7 17 0 23.9s17 7 23.9 0l58.9-59 46.9-47 58.9-59c5.9-6.9 5.9-16.9 0-23.8"/> </svg></span> <span class="dropdown-text headline-regular">Copy Link</span> </span> </span> <span class="dropdown-menu-item"> <span class="dropdown-menu-item hidden"> <span class="impact-link" data-impact-link data-href="#" label="impact link" title="impact link" aria-label="Click for impact link" data-share-link data-track-event-label="impact link" data-href-share="" data-e2e-name="share-link-impact-link" data-utm-term="" target="_blank" data-copy-location="" > <span class="dropdown-icon"> <svg class="" width="11" height="21" viewBox="0 0 11 21" fill="none" xmlns="http://www.w3.org/2000/svg" > <title>lighning bolt icon</title> <desc>An icon in the shape of a lightning bolt.</desc> <path class="lightning-bolt" d="M4.1245 0L0.25 9.996H4.4395L0.25 21L10.729 6.25275H6.01975L9.1855 0H4.1245Z" fill="#002aff"/> </svg> </span> <span class="dropdown-text headline-regular">Impact Link</span> </span> </span> </span> </div> </div> <div class="vertical-divider"></div> <button class="sharebar-link save-article save-button " label="save-article" title="Save Article" aria-label="Save this article" data-location="top" data-track-event-label="save-article" data-component-type="save-article" data-load-strategy="interaction" data-track-element="story" data-e2e-name="share-link-save-article" > <svg class="svg-icon bookmark-icon " role="img" width="1em" height="1em" viewBox="-1 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg" > <title>Save Article Icon</title> <desc>A bookmark</desc> <path class="save-article" d="M9.5 1.5C10.0523 1.5 10.5 1.94772 10.5 2.5L10.5 12.0642C10.5 12.2352 10.2992 12.3273 10.1696 12.2158L6.12484 8.73665C6.04978 8.67209 5.93878 8.67216 5.86381 8.73682L1.83061 12.2149C1.701 12.3267 1.5 12.2346 1.5 12.0634L1.5 2.5C1.5 1.94771 1.94772 1.5 2.5 1.5L9.5 1.5Z" stroke-width="1.5" stroke="currentColor" /> </svg> <span class="button-text headline-regular">Save</span> </button> <div class="vertical-divider d-md-none"></div> <a class="d-md-none read-in-app-button " data-app-button data-only-on="mobile" data-component-type="read-in-app-button" data-load-strategy="interaction" title="Download the app" aria-label="Click to download the app" data-track-event-label="app" target="_blank" href="https://insider-app.onelink.me/4cpG/?af_js_web&#x3D;true&amp;af_ss_ver&#x3D;2_3_0&amp;af_dp&#x3D;insider%3A%2F%2Fbi%2Fpost%2Ftransforming-business-2023-11&amp;af_force_deeplink&#x3D;true&amp;is_retargeting&#x3D;true&amp;deep_link_value&#x3D;https%3A%2F%2Fwww.businessinsider.com%2Ftransforming-business-2023-11&pid=businessinsider&c=post_page_share_bar_v2_smart_4.13.23" > <svg class="mobile-icon" width="9" height="16" viewBox="0 0 9 16" fill="none" xmlns="http://www.w3.org/2000/svg" > <path fill-rule="evenodd" clip-rule="evenodd" d="M0.199951 2C0.199951 1.17157 0.871524 0.5 1.69995 0.5H7.27138C8.09981 0.5 8.77138 1.17157 8.77138 2V14C8.77138 14.8284 8.09981 15.5 7.27138 15.5H1.69995C0.871523 15.5 0.199951 14.8284 0.199951 14V2ZM5.55709 13.3571C5.55709 13.9489 5.0774 14.4286 4.48567 14.4286C3.89393 14.4286 3.41424 13.9489 3.41424 13.3571C3.41424 12.7654 3.89393 12.2857 4.48567 12.2857C5.0774 12.2857 5.55709 12.7654 5.55709 13.3571ZM7.43209 1.83929H1.53924V11.2143H7.43209V1.83929Z" fill="#0a0a0a"/> </svg> <span class="headline-regular button-text"> Read in app </span> </a></section> </section> <section class="container mobile-padding"> <back-to-home class="component back-to-home style-loading" aria-label="Back to Home" data-component-type="back-to-home" data-load-strategy="defer" data-only-on="mobile" > <div class="col-12"> <section class="back-to-home-container"> <div class="back-to-home"> <a class="back-to-home-link headline-regular" href="/" data-track-click="{&quot;click_text&quot;:&quot;Home&quot;,&quot;click_path&quot;:&quot;/&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;,&quot;element_name&quot;:&quot;back_to_hp&quot;,&quot;event&quot;:&quot;navigation&quot;}" > <svg class="svg-icon chevron-icon rotate90" data-chevron-icon role="img" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" viewBox="0 0 14.4 8.4" id="chevron-icon" > <title>Chevron icon</title> <desc>It indicates an expandable section or menu, or sometimes previous / next navigation options.</desc> <path class="chevron" fill="none" stroke="#76767a" stroke-linecap="square" d="M.7.7l6.5 7 6.5-7"/> </svg> <span class="back-to-home-text headline-regular"> Home </span> </a> <div class="linkset-wrapper subscribe-and-login-links"> <section class="linkset-shim"> <div class="npc-cta-wrapper headline-semibold style-loading" data-component-type="npc-link" data-load-strategy="exclude" > <a class="npc-cta npc-link" href="https://www.businessinsider.com/subscription/newsletter" data-track-click="{&quot;product_field&quot;:&quot;newsletters&quot;,&quot;event&quot;:&quot;navigation&quot;,&quot;element_name&quot;:&quot;masthead&quot;}" > Newsletters </a> </div> <div class="dropdown my-account-dropdown"> <div class="account-btn account-icon-component headline-semibold account-btn-logged-in masthead-icon " data-component-type="account-icon" data-load-strategy="exclude" data-interaction-trigger="my-insider" data-accounts-list-icon data-track-click="{&quot;click_text&quot;:&quot;bi_value_unassigned&quot;,&quot;click_path&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;account_button&quot;,&quot;element_name&quot;:&quot;masthead&quot;,&quot;event&quot;:&quot;navigation&quot;}" title="Transforming Business - Business Insider"> <div class="account-icon-loader"></div> <a class="account-text-logged-in" role="button"></a> <svg class="svg-icon account-icon " role="img" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" viewBox="0 0 18 18" > <title>Account icon</title> <desc>An icon in the shape of a person's head and shoulders. It often indicates a user profile.</desc> <path class="account-icon-path" fill-rule="evenodd" clip-rule="evenodd" d="M9 0C6.23858 0 4 2.23858 4 5C4 7.76142 6.23858 10 9 10C11.7614 10 14 7.76142 14 5C14 2.23858 11.7614 0 9 0ZM6 5C6 3.34315 7.34315 2 9 2C10.6569 2 12 3.34315 12 5C12 6.65685 10.6569 8 9 8C7.34315 8 6 6.65685 6 5Z" fill="#0a0a0a"/> <path class="account-icon-path" d="M5 12C3.67392 12 2.40215 12.5268 1.46447 13.4645C0.526784 14.4021 0 15.6739 0 17V19C0 19.5523 0.447715 20 1 20C1.55228 20 2 19.5523 2 19V17C2 16.2043 2.31607 15.4413 2.87868 14.8787C3.44129 14.3161 4.20435 14 5 14H13C13.7956 14 14.5587 14.3161 15.1213 14.8787C15.6839 15.4413 16 16.2044 16 17V19C16 19.5523 16.4477 20 17 20C17.5523 20 18 19.5523 18 19V17C18 15.6739 17.4732 14.4021 16.5355 13.4645C15.5979 12.5268 14.3261 12 13 12H5Z" fill="#0a0a0a"/> </svg> </div> </div> <div class="account-btn account-icon-component headline-semibold account-btn-not-logged-in masthead-icon " data-component-type="account-icon" data-load-strategy="exclude" data-accounts-list-icon data-track-click="{&quot;click_text&quot;:&quot;bi_value_unassigned&quot;,&quot;click_path&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;login&quot;,&quot;element_name&quot;:&quot;masthead&quot;,&quot;event&quot;:&quot;navigation&quot;}" title="Log in"> <div class="account-icon-loader"></div> <a class="account-text-not-logged-in" role="button">Log in</a> </div> <a class="masthead-icon headline-semibold subscribe-btn d-block " href="https://www.businessinsider.com/subscription" title="Subscribe" data-track-click='{"click_text":"subscribe","click_path":"/subscribe","product_field":"subscribe_scroll","element_name":"masthead","event":"navigation"}' > Subscribe </a> </section> </div> <progress class="theme_back-to-home-progress-bar" value="0" data-component-type="progress-bar" ></progress> </div> </section> </div> <style data-bind-style="back-to-home"> .component.back-to-home.style-loading { display: none; } </style> </back-to-home> <section class="row" role="main" > <section id="l-content" class="col-12 col-md-12" data-track-page-area="Post" data-post-content > <section class="row"> <div class="col-12"> <article class=""> <div> <section class="post-content typography full-width-post exceptional-images " data-track-content="" data-post-type="post" > <div id="piano-inline-content-wrapper" data-piano-inline-content-wrapper data-user-status="anonymous" > <div data-component-type="content-lock" data-load-strategy="exclude"> <div class="content-lock-content"> <p>For the past four years, Business Insider's groundbreaking <strong>Transforming Business</strong> package has showcased the leaders reshaping the face of industry. In the past, our annual list of the 100 People Transforming Business has highlighted changemakers, visionaries, and rising stars.</p><p>This year, for its fifth anniversary, Transforming Business is taking a new shape: We're diving deep into the forces transforming the business world.</p><p>From artificial intelligence to the new workplace to a radically recontoured digital world, we're tracing the ideas, movements, and people driving businesses forward.</p><!-- Excluded mobile ad on desktop --><div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper only-desktop"> <div class="ad-label headline-regular only-desktop">Advertisement</div> <div data-bi-ad="" id="gpt-post-strategy-desktop_in_post_ad-desktop-fluid-1" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/exceptional-post/in-content-1/strategy" data-secvert="" data-tag="transforming-business,transforming-business-2023,edit-series,editorial-sponsorship,intel-brand-2023,freelance-illustration,special-projects" data-authors="" data-region="Desktop In Post Ad" data-responsive="[{&quot;browserLimit&quot;:[728,0],&quot;slotSize&quot;:[[300,250],&quot;fluid&quot;]},{&quot;browserLimit&quot;:[970,0],&quot;slotSize&quot;:[[4,1],[970,250],[800,480],[728,90],[600,480]]}]" data-tile-order="tile-1" data-url="/transforming-business-2023-11" data-template="exceptional_storytelling" data-targeting="{&quot;adunit&quot;:&quot;businessinsider.desktop/exceptional-post/in-content-1/strategy&quot;,&quot;region&quot;:&quot;Desktop In Post Ad&quot;,&quot;tag&quot;:&quot;transforming-business,transforming-business-2023,edit-series,editorial-sponsorship,intel-brand-2023,freelance-illustration,special-projects&quot;,&quot;template&quot;:&quot;exceptional_storytelling&quot;,&quot;dvp_spos&quot;:&quot;in-content-1&quot;,&quot;rawvert&quot;:&quot;&quot;}" data-amazontamsizes="[[728,90],[300,250]]" data-not-lazy="" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div><p>Below, explore features on these seismic trends and get to know the people at the heart of it all in our <strong>People Transforming Business</strong> list.</p><div id="1702322229513" data-styles="default-width" data-embed-type="custom" data-script="" class="insider-raw-embed" data-type="embed"><figure id="gi-tbhub-feature"></figure></div><hr><div id="1702319427939" data-styles="breakout-width" data-embed-type="custom" data-script="" class="insider-raw-embed breakout" data-type="embed"><figure id="gi-tbhub-grid"></figure></div><hr><div id="1701958902586" data-styles="default-width" data-embed-type="custom" data-script="" class="insider-raw-embed" data-type="embed"><div class="gi-credits headline-regular"><h2>Credits</h2><span class="headline-bold">Series editors: </span><span class="headline-regular">Stephanie Hallett, Ashley Davis</span><br><span class="headline-bold">Story editors: </span><span class="headline-regular">Michelle Abrego, Josée Rose, Ryan Joe, Rosalie Chan, Emily Canal, Kaja Whitehouse</span><br><span class="headline-bold">Reporters: </span><span class="headline-regular">Rebecca Ungarino, Hugh Langley, Lara O’Reilly, Lauren Johnson, Juliana Kaplan, Alex Nicoll, Tim Paradis, Bella Sayegh</span><br><span class="headline-bold">Illustrator: </span><span class="headline-regular">Cha Pornea</span><br><span class="headline-bold">Design &amp; Development: </span><span class="headline-regular">Alyssa Powell, Annie Fu, Arantza Pena Popo, Bryan Erickson, Trenton Almgren-Davis</span><br><span class="headline-bold">Production: </span><span class="headline-regular">Bella Sayegh</span><br><span class="headline-bold">Audience: </span><span class="headline-regular">Jaime Fallon</span><br><span class="headline-bold">Copyeditors: </span><span class="headline-regular">Jonas Dominguez, Emma LeGault,&nbsp;Nick Siwek, Jonann Brady</span><br> </div><style> .gi-credits { font-size: 1rem; }</style></div><div id="1702319937985" data-styles="default-width" data-embed-type="custom" data-script="" class="insider-raw-embed" data-type="embed"><style> .gi-tbhub body { overflow-x: hidden; } .gi-tbhub .insider-raw-embed { overflow-x: visible !important; } .gi-tbhub #gi-tbhub-grid { display: flex; gap: 2.25rem; flex-direction: column; } .gi-tbhub #gi-tbhub-feature { max-width: 640px; margin-left: auto; margin-right: auto; } .gi-tbhub #gi-tbhub-feature .gi-tbhub-grid-article { display: block; } .gi-tbhub #gi-tbhub-feature .gi-tbhub-grid-image-container { aspect-ratio: 2/1; } .gi-tbhub #gi-tbhub-feature .gi-tbhub-grid-image { height: auto; object-fit: initial; } .gi-tbhub .typography #gi-tbhub-feature .gi-tbhub-kicker { margin: 15px 0 0 0; } .gi-tbhub .post-content h2 { text-align: center; } .gi-tbhub .post-content .gi-tbhub-grid-link { display: block; position: relative; width: 100%; max-width: 1230px; box-shadow: initial; margin: 0; text-decoration: none; } .gi-tbhub .post-content .gi-tbhub-grid-link:hover { box-shadow: initial; } .gi-tbhub .post-content .gi-tbhub-grid-link:hover .gi-tbhub-grid-hed { color: var(--blue, #007bff); text-decoration: underline; text-decoration-skip-ink: auto; text-decoration-color: var(--blue, #007bff); } .gi-tbhub .gi-tbhub-grid-article { position: relative; display: flex; gap: 1rem; align-items: start; } .gi-tbhub .gi-tbhub-grid-image-container { aspect-ratio: 1; overflow: hidden; flex: 2; } .gi-tbhub .gi-tbhub-grid-image { display: block; margin: 0; width: 100%; max-width: 100%; height: 100%; object-fit: cover; } .gi-tbhub-grid-text-container { flex: 8; } .gi-tbhub .typography .gi-tbhub-grid-hed { font-family: LabGrotesque, Helvetica, Arial, sans-serif; font-weight: 900; } .gi-tbhub .typography .gi-tbhub-kicker { font-family: LabGrotesque, Helvetica, Arial, sans-serif; font-weight: 900; font-size: 11px; text-transform: uppercase; letter-spacing: 0.05em; line-height: 1; margin: 0; color: var(--blue, #007bff); } .gi-tbhub .typography .gi-tbhub-grid-hed { margin: 10px 0 0 0; max-width: 100%; font-size: 16px; line-height: 1.5; color: black; transition: all 200ms ease; } @media (orientation: portrait) and (min-width: 768px) { .gi-tbhub .gi-tbhub-grid-article { align-items: center; } } @media (orientation: landscape) { .gi-tbhub #gi-tbhub-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 250px), 1fr)); justify-content: start; align-items: start; } .gi-tbhub .gi-tbhub-grid-article { display: block; } .gi-tbhub .gi-tbhub-grid-image-container { aspect-ratio: 2; } .gi-tbhub .gi-tbhub-grid-image { height: auto; object-fit: initial; } .gi-tbhub .typography .gi-tbhub-kicker { margin: 15px 0 0 0; } } @media (min-width: 768px) { .gi-tbhub #gi-tbhub-grid, .gi-tbhub #gi-tbhub-feature { padding: 0; } .gi-tbhub .gi-tbhub-main-hed { font-size: 4rem; } .gi-tbhub .typography #gi-tbhub-feature .gi-tbhub-grid-hed { font-size: 24px; line-height: 1.3; } .gi-tbhub .typography #gi-tbhub-feature .gi-tbhub-kicker { font-size: 14px; } } @media (min-width: 1260px) { .gi-tbhub #gi-tbhub-grid { grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr)); } }</style><script> document.documentElement.classList.add("gi-tbhub");</script><script type="module"> async function requestArticle(){ if (document.querySelector(".gi-tbhub")) { try { const res = await fetch( "https://www.businessinsider.com/ajax/content-api/posts?filter[category]=gi-tb-23",{ credentials: "same-origin" } ); if (res.ok) { const articles = await res.json(); const tbHubGridContainer = document.querySelector("#gi-tbhub-grid"); const tbHubFeatureContainer = document.querySelector("#gi-tbhub-feature"); if (tbHubGridContainer) { const tbHubGridArticles = articles.data.filter( (article) => !article.attributes.categories.includes("gi-tb-23-feature") ); let thumbnail = null; tbHubGridArticles.forEach((article) => { function whichThumbnail(thumbnailArr) { let thumbnail = thumbnailArr.filter((el) => { if (el.attributes.width % el.attributes.height <= 2) { return el; } })[0]; return thumbnail; } let thumbnail = whichThumbnail( article.relationships.thumbnails.data ); tbHubGridContainer.innerHTML += articleMarkup( article.links.site, thumbnail?.links.self, thumbnail?.attributes.description, article.attributes.title, makeKicker(article.relationships.verticals?.data[0]?.attributes?.label) ); }); } if (tbHubFeatureContainer) { const tbHubFeatureArticle = articles.data.filter((article) => article.attributes.categories.includes("gi-tb-23-feature") ); if (tbHubFeatureArticle.length > 0) { function whichThumbnail(thumbnailArr) { let thumbnail = thumbnailArr.filter((el) => { if (el.attributes.width % el.attributes.height <= 2) { return el; } })[0]; return thumbnail; } let thumbnail = whichThumbnail( tbHubFeatureArticle[0].relationships.thumbnails.data ); tbHubFeatureContainer.innerHTML += articleMarkup( tbHubFeatureArticle[0].links.site, thumbnail?.links.self, thumbnail?.attributes .description, tbHubFeatureArticle[0].attributes.title, "Transforming Business" ); } } } else { throw new Error( "Failed to create article grids, something went wrong fetching articles" ); } } catch (err) { console.error(err); } } function articleMarkup(articleLink, image, alt, hed, kicker = "Transforming Business") { return ` <a class="gi-tbhub-grid-link" href="${articleLink}"> <article class="gi-tbhub-grid-article"> <div class="gi-tbhub-grid-image-container"> <img class="gi-tbhub-grid-image" width="160" height="80" loading="lazy" decoding="async" src="${image}?width=350&dpr=${window.devicePixelRatio}&format=jpeg&auto=webp" alt="${alt}" /> </div> <div class="gi-tbhub-grid-text-container"> <p class="gi-tbhub-kicker">${kicker}</p> <h3 class="gi-tbhub-grid-hed">${hed}</h3> </div> </article> </a> `; } function makeKicker(vertical) { if (vertical) { return vertical; } else { return 'Transforming Business'; } } } requestArticle()</script></div><div id="1702322229513" data-styles="default-width" data-embed-type="custom" data-script="" class="insider-raw-embed" data-type="embed"><style> .insider-raw-embed + p { display: none; }</style><script type="module"> // put series title here const seriesTitle = "Transforming Business"; // put sponsor text here const text = "Presented by"; // put the viking id for the image here const sponsorLogoID = "653c1d91356802a56be69509"; // put alt text for logo here const altText = "intel logo"; // hub page or category page url for series const hubOrCatURL = "https://www.businessinsider.com/category/transforming-business-2023"; document.documentElement.classList.add("gi-sponsor-module"); if ( document.querySelector(".gi-sponsor-module") && document.querySelector("article section:first-of-type") && !document.querySelector(".full-bleed-hero") && !document.querySelector(".enhanced-story-byline") ) { document.querySelector("article section:first-of-type").insertAdjacentHTML( "afterbegin", `<aside class="w-100 d-block my-5 p-0"> <p class="headline-bold text-uppercase text-center m-0 p-0" style="font-size: .875rem; letter-spacing: .05em;"><a href="${hubOrCatURL}" class="text-primary" style="text-decoration: underline;">${seriesTitle}</a></p> <p class="headline-bold text-uppercase text-center text-muted mb-0 mx-0 mt-3 p-0" style="font-size: 11px; letter-spacing: .08em;">${text}</p> <img class="d-block mx-auto mt-3 mb-0 p-0" style="width: 125px; height: auto;" src="https://i.insider.com/${sponsorLogoID}?width=125&dpr=2" alt="${altText}" /> </aside>` ); } if ( document.querySelector(".gi-sponsor-module") && document.querySelector(".full-bleed-hero") && document.querySelector(".enhanced-story-byline") ) { document.querySelector(".enhanced-story-byline").insertAdjacentHTML( "beforeend", `<aside class="w-100 d-block mt-5 mx-0 mb-0 p-0"> <p class="headline-bold text-uppercase text-center text-muted m-0 p-0" style="font-size: .875rem; letter-spacing: .05em;"><a href="${hubOrCatURL}" class="text-primary" style="text-decoration: underline;">${seriesTitle}</a></p> <p class="headline-bold text-uppercase text-center text-muted mb-0 mx-0 mt-3 p-0" style="font-size: 11px; letter-spacing: .08em;">${text}</p> <img class="d-block mx-auto mt-3 mb-0 p-0" style="width: 125px; height: auto;" src="https://i.insider.com/${sponsorLogoID}?width=125&dpr=2" alt="${altText}" /> </aside>` ); } if ( document.querySelector(".gi-sponsor-module") && document.querySelector(".post-meta") ) { document.querySelector( ".post-meta" ).innerHTML = `<span class="post-breadcrumbs headline-bold"> <a style="letter-spacing: .08em;" href="${hubOrCatURL}">${seriesTitle}</a> </span>`; }</script></div> </div> </div> </div> </section> </div> <section class="post-content-more"> <div class="expanded-recirc-newsletter-wrapper"> <div class="inline-newsletter-signup headline-regular loading insider-today" id="formContainer" data-component-type="inline-newsletter-module" data-event-label="insider_today" data-newsletter-id="1" data-newsletter-title="Business Insider Today" data-acq-source="strategyinlinesignup" data-track-view={"product_field":"bi_value_unassigned","element_name":"inline_newsletter"} > <section class="inline-newsletter-content"> <div class="inline-newsletter-insider-today-header"> <div> <div class="inline-newsletter-logo-tag"> <div class="inline-newsletter-logo"> <div class="lazy-holder lazy-holder has-transparency" style="padding-top: calc(100% * 24 / 318)" > <img class="lazy-image has-transparency" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E" data-src='/public/assets/BI/US/logos/newsletters/business-insider-today.svg' alt="Business Insider Today" /> <noscript> <img src="/public/assets/BI/US/logos/newsletters/business-insider-today.svg" /> </noscript> </div> </div> </div> <div class="newsletter-signup-header" id="signUpHeader" > Get the inside scoop on today's big stories<span class="homepage-newsletter-description-desktop"> - delivered daily</span>. </div> </div> </div> <div class="js-loader hidden"><svg class="svg-icon " version="1.1" xmlns="http://www.w3.org/2000/svg" role="img" width="50" height="50" viewBox="0 0 50 50" style="enable-background:new 0 0 50 50;" xml:space="preserve"> <path fill="#0a0a0a" d="M43.935,25.145c0-10.318-8.364-18.683-18.683-18.683c-10.318,0-18.683,8.365-18.683,18.683h4.068c0-8.071,6.543-14.615,14.615-14.615c8.072,0,14.615,6.543,14.615,14.615H43.935z"> <animateTransform attributeType="xml" attributeName="transform" type="rotate" from="0 25 25" to="360 25 25" dur="0.6s" repeatCount="indefinite"/> </path> </svg></div> <div class="error-request-message headline-regular hidden"></div> <div class="success-container__desktop d-none"> <div class="success-message-container"> <div class="success-message headline-semibold"> Thanks for signing up! </div> <div class="success-sub-message headline-semibold">Look out for your first newsletter with today's big story in your inbox soon.</div> </div> </div> <div class="success-container__mobile d-none"> <div class="success-message headline-semibold">Thanks for signing up!</div> <div class="success-sub-message headline-regular"> Access your favorite topics in a personalized feed while you're on the go. <button class="rounded-button headline-semibold blue-button download" type="blue" > Download the app </button> </div> </div> <div id="account-creation-component" data-element-name="inline_newsletter" data-load-markup="inline-newsletter-module/account-creation/template"> </div> <form id="emailCapture" action="javascript:void(0);" method="POST" novalidate > <div class="flex-parent"> <div class="user-input-container"> <label id="focusedLabel" class="headline-regular" for="newsletter-module-email" >Email address</label> <input class="headline-regular" type="email" autocapitalize="off" name="newsletter-module-email" id="newsletter-module-input" placeholder="Enter your email" autocomplete="email" required="required" /> </div> <div class="submit-container headline-semibold"> <button class="rounded-button headline-semibold blue-button inline-newsletter-submit" type="blue" > Sign up </button> </div> </div> <div class="mobile-error-msg error-msg hidden headline-regular"></div> <div class="desktop-error-msg error-msg hidden headline-regular"></div> <div class="sign-up-tos headline-regular" id="nlTos" > By clicking “Sign Up”, you agree to receive emails from Business Insider. In addition, you accept Insider's <a href="https://www.insider-inc.com/terms" target="_blank">Terms of Service</a> and <a href="https://www.insider-inc.com/privacy-policy" target="_blank">Privacy Policy</a>. </div> </form> </section> <style> .inline-newsletter-signup.loading { width: 100%; max-width: 640px; margin: 0 auto; visibility: hidden; } </style> </div> </div> </section> <section class="category-wrapper headline-regular" data-track-click-shared="{&quot;product_field&quot;:&quot;bi_value_unassigned&quot;,&quot;event&quot;:&quot;navigation&quot;,&quot;element_name&quot;:&quot;category_link&quot;}" > </section> <div class="ad-callout-wrapper only-mobile"> <div class="ad-label headline-regular only-mobile">Advertisement</div> <div data-bi-ad id="gpt-post-strategy-mobile_article-mobile-fluid-1" class="ad ad-wrapper fluid only-mobile" data-force="" data-type="ad" data-adunit="businessinsider.mobile/exceptional-post/after-content/strategy" data-secvert="" data-tag="transforming-business,transforming-business-2023,edit-series,editorial-sponsorship,intel-brand-2023,freelance-illustration,special-projects" data-authors="" data-region="Mobile Article" data-responsive="&lsqb;&lcub;&quot;browserLimit&quot;:&lsqb;0&comma;0&rsqb;&comma;&quot;slotSize&quot;:&lsqb;&lsqb;320&comma;50&rsqb;&comma;&lsqb;320&comma;100&rsqb;&comma;&lsqb;300&comma;250&rsqb;&comma;&lsqb;300&comma;50&rsqb;&rsqb;&rcub;&rsqb;" data-tile-order="tile-0" data-url="/transforming-business-2023-11" data-template="exceptional_storytelling" data-targeting="&lcub;&quot;adunit&quot;:&quot;businessinsider.mobile&sol;exceptional-post&sol;after-content&sol;strategy&quot;&comma;&quot;region&quot;:&quot;Mobile Article&quot;&comma;&quot;tag&quot;:&quot;transforming-business&comma;transforming-business-2023&comma;edit-series&comma;editorial-sponsorship&comma;intel-brand-2023&comma;freelance-illustration&comma;special-projects&quot;&comma;&quot;template&quot;:&quot;exceptional_storytelling&quot;&comma;&quot;dvp_spos&quot;:&quot;after-content&quot;&comma;&quot;rawvert&quot;:&quot;&quot;&rcub;" data-amazontamsizes="&lsqb;&lsqb;320&comma;50&rsqb;&comma;&lsqb;320&comma;100&rsqb;&comma;&lsqb;300&comma;250&rsqb;&comma;&lsqb;300&comma;50&rsqb;&rsqb;" data-enable-ad-refresher="true" data-refresh-count="0" ></div> </div> </article> </div> </section> </section> <!-- Included desktop "rail" --> </section> </section> <div class="pw-modal-entry"></div> <div class="pw-modal-backdrop"></div> </section> <div data-notify-wrapper class="notify-wrapper"> <span data-notify-close class="notify-close icon-close"></span> <span class="icon-check"></span> <span data-notify-message class="notify-message"></span> </div> <div class="inline-backup-paywall mobile" data-component-type="inline-backup-paywall" style="display:none"> <span class="headline-semibold subscription-msg">This story is available exclusively to Business Insider subscribers. <a href="/subscription" class="subscription-link">Become an Insider</a> and start reading now.</span> <span class="headline-regular login-prompt">Have an account? <button class="login-prompt-btn">Log in</button>.</span> </div> <footer class="l-footer" data-e2e-name="footer" data-track-page-area="Footer" data-footer data-component-type="footer" > <section class="container"> <div class="l-footer-container ml-auto mr-auto"> <section class="row brands"> <section class="col-12 col-lg-4"> <div class="logo-row"> <a href="https://www.businessinsider.com" class="business-insider-logo" title="Visit Business Insider" aria-label="Click to visit Business Insider" alt="Click to visit Business Insider" > <div class="lazy-holder lazy-holder has-transparency" style="padding-top: calc(100% * 32 / 93)" > <img class="lazy-image has-transparency" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E" data-src='/public/assets/logos/stacked-black.svg' alt="Business Insider" /> <noscript> <img src="/public/assets/logos/stacked-black.svg" /> </noscript> </div> </a> </div> </section> <section class="col-12 col-lg-4 brands-social"> <section class="social social-wide deferred" data-e2e-name="social-links" > <span class="brands-label">Follow us on:</span> <a class="social-link facebook deferred" href="https://www.facebook.com/businessinsider" label="facebook" title="Follow us on Facebook" aria-label="Click to visit us on Facebook" data-follow-link="" data-track-event-label="facebook" data-e2e-name="facebook" target="_blank" rel="noopener nofollow" > <div class="lazy-holder lazy-holder has-transparency" style="padding-top: calc(100% * 24 / 24)" > <img class="lazy-image has-transparency" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E" data-src='/public/assets/social/social-facebook.svg' alt="Facebook" /> <noscript> <img src="/public/assets/social/social-facebook.svg" /> </noscript> </div> </a> <a class="social-link twitter deferred " href="https://x.com/businessinsider" label="X" title="Follow us on X" aria-label="Click to visit us on X" data-follow-link="" data-track-event-label="X" data-e2e-name="X" target="_blank" rel="noopener nofollow" > <div class="lazy-holder lazy-holder has-transparency" style="padding-top: calc(100% * 24 / 24)" > <img class="lazy-image has-transparency" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E" data-src='/public/assets/social/social-x.svg' alt="X" /> <noscript> <img src="/public/assets/social/social-x.svg" /> </noscript> </div> </a> <a class="social-link linkedin deferred" href="https://www.linkedin.com/company/businessinsider/" label="linkedin" title="Connect with us on LinkedIn" aria-label="Connect with us on LinkedIn" data-follow-link="" data-track-event-label="linkedin" data-e2e-name="linkedin" target="_blank" rel="noopener nofollow" > <div class="lazy-holder lazy-holder has-transparency" style="padding-top: calc(100% * 24 / 24)" > <img class="lazy-image has-transparency" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E" data-src='/public/assets/social/social-linkedin.svg' alt="LinkedIn" /> <noscript> <img src="/public/assets/social/social-linkedin.svg" /> </noscript> </div> </a> <a class="social-link youtube deferred" href="https://www.youtube.com/user/businessinsider" label="youtube" title="Subscribe to our YouTube channel" aria-label="Click to visit our YouTube channel" data-follow-link="" data-track-event-label="youtube" data-e2e-name="youtube" target="_blank" rel="noopener nofollow" > <div class="lazy-holder lazy-holder has-transparency" style="padding-top: calc(100% * 24 / 24)" > <img class="lazy-image has-transparency" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E" data-src='/public/assets/social/social-youtube.svg' alt="YouTube" /> <noscript> <img src="/public/assets/social/social-youtube.svg" /> </noscript> </div> </a> <a class="social-link instagram deferred last" href="https://www.instagram.com/businessinsider/" label="instagram" title="Follow us on Instagram" aria-label="Click to visit us on Instagram" data-follow-link="" data-track-event-label="instagram" data-e2e-name="instagram" target="_blank" rel="noopener nofollow" > <div class="lazy-holder lazy-holder has-transparency" style="padding-top: calc(100% * 24 / 24)" > <img class="lazy-image has-transparency" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E" data-src='/public/assets/social/social-instagram.svg' alt="Instagram" /> <noscript> <img src="/public/assets/social/social-instagram.svg" /> </noscript> </div> </a> </section> </section> <section class="col-12 col-lg-4 app-badges"> <div class="app-badges-wrapper"> <a href="https://itunes.apple.com/app/apple-store/id554260576?mt=8" class="app-badge" target="_blank" rel="noopener nofollow" alt="Download the app on the App Store" > <div class="lazy-holder lazy-holder has-transparency" style="padding-top: calc(100% * 40 / 135)" > <img class="lazy-image has-transparency" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E" data-src='/public/assets/badges/app-store-badge.svg' alt="Download on the App Store" /> <noscript> <img src="/public/assets/badges/app-store-badge.svg" /> </noscript> </div> </a> <a href="https://play.google.com/store/apps/details?id=com.freerange360.mpp.businessinsider" class="app-badge" target="_blank" rel="noopener nofollow" alt="Download the app on Google Play" > <div class="lazy-holder lazy-holder has-transparency" style="padding-top: calc(100% * 40 / 135)" > <img class="lazy-image has-transparency" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E" data-src='/public/assets/badges/google-play-badge.svg' alt="Get it on Google Play" /> <noscript> <img src="/public/assets/badges/google-play-badge.svg" /> </noscript> </div> </a> </div> </section> </section> <section class="l-footer-bottom-shim row copy headline-regular"> <section class="col-12"> <ul class="copy-listgroup"> <li class="copy-first-listitem"> * <a class="copy-link" href="https://www.insider-inc.com/terms/" >Copyright &copy; 2024</a> Insider Inc. All rights reserved. Registration on or use of this site constitutes acceptance of our <a class="copy-link" href="https://www.insider-inc.com/terms/" data-e2e-name="footer-terms-of-service" >Terms of Service</a> <span>and</span> <a class="copy-link privacy" href="https://www.insider-inc.com/privacy-policy" data-e2e-name="footer-privacy-policy" >Privacy Policy</a>. </li> </ul> <ul class="copy-listgroup"> <li class="copy-listitem"> <a class="copy-link copy-policy-link" href="https://www.businessinsider.com/contact" title="" aria-label="Contact Us" target="" data-e2e-name="footer-contact" >Contact Us</a> </li> <li class="copy-listitem"> <a class="copy-link copy-policy-link" href="https://www.businessinsider.com/masthead" title="" aria-label="Masthead" target="" data-e2e-name="footer-masthead" >Masthead</a> </li> <li class="copy-listitem"> <a class="copy-link copy-policy-link" href="//www.businessinsider.com/sitemap/html/index.html" title="" aria-label="Sitemap" target="" data-e2e-name="footer-sitemap" >Sitemap</a> </li> <li class=" copy-listitem"> <a class="copy-link copy-policy-link" href="https://www.insider-inc.com/disclaimer" title="" aria-label="Disclaimer" target="" data-e2e-name="footer-disclaimer" >Disclaimer</a> </li> <li class=" copy-listitem"> <a class="copy-link copy-policy-link" href="https://www.insider-inc.com/accessibility/" title="" aria-label="Accessibility" target="" data-e2e-name="footer-accessibility" >Accessibility</a> </li> <li class=" copy-listitem"> <a class="copy-link copy-policy-link" href="https://www.insider-inc.com/commerce-on-insider-inc/" title="" aria-label="Commerce Policy" target="" data-e2e-name="footer-commerce-policy" >Commerce Policy</a> </li> <li class=" copy-listitem"> <a class="copy-link copy-policy-link" href="https://www.insider-inc.com/advertising-policies" title="" aria-label="Advertising Policies" target="" data-e2e-name="footer-advertising-policies" >Advertising Policies</a> </li> <li class="copy-listitem"> <a class="copy-link copy-external-link" href="https://boards.greenhouse.io/insider" aria-label="Jobs at Business Insider" data-e2e-name="footer-jobs" target="_blank" rel="noopener nofollow" >Jobs @ Business Insider</a> </li> </ul> <ul class="copy-listgroup"> <li class="copy-listitem"> Stock quotes by <a class="copy-link copy-external-link" href="https://www.finanzen.net/" data-e2e-name="footer-finanzen.net" rel="noopener nofollow" >finanzen.net</a> </li> <li class="last copy-listitem"> <a class="copy-link copy-policy-link" href="https://www.parsintl.com/publication/business-insider/" title="" aria-label="Reprints and Permissions" target="" data-e2e-name="footer-reprints-permissions" rel="noopener nofollow" >Reprints &amp; Permissions</a> </li> </ul> </section> </section> <section class="editions-list-inline" data-editions-list-inline > <section class="editions-list headline-regular" data-editions-list > <ul class="editions-listgroup"> <li class="editions-listitem-label">International Editions:</li> <li class="editions-listitem us is-active"> <a class="editions-link" href="https://www.businessinsider.com/" data-e2e-name="editions-link-us is-active" > <span class="editions-link-name">United States</span> <span class="editions-link-abbr">US</span> </a> </li> <li class="editions-listitem AT"> <a class="editions-link" href="https://www.businessinsider.de?IR&#x3D;C" data-e2e-name="editions-link-AT" > <span class="editions-link-name">Deutschland &amp; Österreich</span> <span class="editions-link-abbr">AT</span> </a> </li> <li class="editions-listitem DE"> <a class="editions-link" href="https://businessinsider.de?IR&#x3D;C" data-e2e-name="editions-link-DE" > <span class="editions-link-name">Deutschland</span> <span class="editions-link-abbr">DE</span> </a> </li> <li class="editions-listitem ES"> <a class="editions-link" href="https://businessinsider.es" data-e2e-name="editions-link-ES" > <span class="editions-link-name">España</span> <span class="editions-link-abbr">ES</span> </a> </li> <li class="editions-listitem JP"> <a class="editions-link" href="https://www.businessinsider.jp" data-e2e-name="editions-link-JP" > <span class="editions-link-name">Japan</span> <span class="editions-link-abbr">JP</span> </a> </li> <li class="editions-listitem NL"> <a class="editions-link" href="https://www.businessinsider.nl?IR&#x3D;C" data-e2e-name="editions-link-NL" > <span class="editions-link-name">Netherlands</span> <span class="editions-link-abbr">NL</span> </a> </li> <li class="editions-listitem PL"> <a class="editions-link" href="https://www.businessinsider.com.pl/?IR&#x3D;C" data-e2e-name="editions-link-PL" > <span class="editions-link-name">Polska</span> <span class="editions-link-abbr">PL</span> </a> </li> </ul> </section> </section> <section class="legacy-logos"> <div class="legacy-logo-row"> <div class="insider-com-logo"> <div class="lazy-holder lazy-holder has-transparency" style="padding-top: calc(100% * 16 / 103)" > <img class="lazy-image has-transparency" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E" data-src='/public/assets/INSIDER/US/logos/insider-com-trademark-opt.svg' alt="Insider.com TM Logo" /> <noscript> <img src="/public/assets/INSIDER/US/logos/insider-com-trademark-opt.svg" /> </noscript> </div> </div> <div class="insider-inc-logo"> <div class="lazy-holder lazy-holder has-transparency" style="padding-top: calc(100% * 16 / 77)" > <img class="lazy-image has-transparency" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E" data-src='/public/assets/INSIDER/US/logos/insider-inc.svg' alt="Insider-Inc Logo" /> <noscript> <img src="/public/assets/INSIDER/US/logos/insider-inc.svg" /> </noscript> </div> </div> </div> <div class="legacy-logo-row-container"> <div class="legacy-logo-row"> <a href="https://www.businessinsider.com" class="insider-logo" title="Visit Business Insider" aria-label="Click to visit Business Insider" alt="Click to visit Business Insider" > <div class="lazy-holder lazy-holder has-transparency" style="padding-top: calc(100% * 17 / 100)" > <img class="lazy-image has-transparency" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E" data-src='/public/assets/INSIDER/US/logos/Insider-logo-dark-opt.svg' alt="Insider" /> <noscript> <img src="/public/assets/INSIDER/US/logos/Insider-logo-dark-opt.svg" /> </noscript> </div> </a> </div> <div class="legacy-logo-row"> <div class="brands-logo brands-logo-de" title="Business Insider DE Logo" aria-label="Business Insider DE Logo" alt="Business Insider DE Logo" > <div class="lazy-holder lazy-holder has-transparency" style="padding-top: calc(100% * 32 / 151)" > <img class="lazy-image has-transparency" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E" data-src='/public/assets/BI/DE/logos/BI-DE-Black-on-Light-final-footer-logo-opt.svg' alt="Business Insider DE Logo" /> <noscript> <img src="/public/assets/BI/DE/logos/BI-DE-Black-on-Light-final-footer-logo-opt.svg" /> </noscript> </div> </div> <div class="brands-logo brands-logo-tech-insider" title="Tech Insider Logo" aria-label="Tech Insider Logo" alt="Tech Insider Logo" > <div class="lazy-holder lazy-holder has-transparency" style="padding-top: calc(100% * 44 / 103)" > <img class="lazy-image has-transparency" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E" data-src='/public/assets/BI/US/logos/Tech-Insider-opt.svg' alt="Tech Insider Logo" /> <noscript> <img src="/public/assets/BI/US/logos/Tech-Insider-opt.svg" /> </noscript> </div> </div> </div> </div> </section> </div> </section> </footer> <script>window.allScripts = window.allScripts || []; window.allScripts.push({ type: "first-party", script: "%3Cscript%20async%20type%3D%22text%2Fjavascript%22%20src%3D%22%2Fscripts%2Futilities.6d50648d04beab0ec191.js%22%3E%3C%2Fscript%3E" });</script> <script>window.allScripts = window.allScripts || []; window.allScripts.push({ type: "first-party", script: "%3Cscript%20async%20type%3D%22text%2Fjavascript%22%20src%3D%22%2Fscripts%2Fvendors.f39084c26b26fec2ab0c.js%22%3E%3C%2Fscript%3E" });</script> <script>window.allScripts = window.allScripts || []; window.allScripts.push({ type: "first-party", script: "%3Cscript%20async%20type%3D%22text%2Fjavascript%22%20src%3D%22%2Fscripts%2Fmain.27aa73fd6034848ed6a0.js%22%3E%3C%2Fscript%3E" });</script> <!-- Comscore Identifier: comscorekw=strategy --> <noscript> <img src="https://sb.scorecardresearch.com/p?c1=2&c2=9900186&cv=3.6.0&;cj=1&comscorekw=strategy"/> </noscript> <script id="consent-manager-script">(()=>{var n={94456:(n,e,t)=>{"use strict";const o="/cross-domain"===window.location.pathname;const r=function(){if(!window.Fenrir.cm.usPrivacyApplies||o)return;const n=window.localStorage.getItem("fenrirConsentStatus");if("opt-out"===n&&!window.Fenrir?.cm?.userConsent)return;let{ESSENTIAL:e,MARKETING:t,PERSONALIZATION:r,ANALYTICS:i,OPT_OUT:s}=window.Fenrir.cm.userConsent||{};if(!n||"opt-in"===n&&!window.Fenrir.cm.userConsent){e="ACCEPT",t="ACCEPT",r="ACCEPT",i="ACCEPT",s="DENY";const n={ESSENTIAL:e,MARKETING:t,PERSONALIZATION:r,ANALYTICS:i,OPT_OUT:s,STORAGE:"ACCEPT"};window.Fenrir.cm.userConsent=n,window.Fenrir.cm.storedConsent=n}const a=(n=>{const{ESSENTIAL:e,MARKETING:t,PERSONALIZATION:o,ANALYTICS:r,OPT_OUT:i}=n;let s="ACCEPT"===e&&"ACCEPT"===t&&"ACCEPT"===o&&"ACCEPT"===r&&"DENY"===i;return"GPP"===window.Fenrir.privacyApi&&(s="ACCEPT"===t&&"DENY"===i),s?"opt-in":"opt-out"})(window.Fenrir.cm.userConsent);a!==n&&window.localStorage.setItem("fenrirConsentStatus",a)},i=async()=>{const n=localStorage.getItem("profile");if(!n)return;let e;try{e=JSON.parse(n)}catch{return}const t=e["https://insider/memberId"],o=e["https://insider/token"];if(!t||!o)return;const r=(n=>{const e={},t={MARKETING:"marketing",ANALYTICS:"analytics",PERSONALIZATION:"personalization",OPT_OUT:"optOut",STORAGE:"storage"};return Object.entries(n).forEach((n=>{let[o,r]=n;const i=t[o];i&&(r&&"accept"===r.toLowerCase()?e[i]=!0:e[i]=!1)})),e})(window.Fenrir?.cm?.userConsent||{}),{continentCode:i,countryCode:s}=window.Fenrir.geoData,a={...r,continentCode:i,countryCode:s};if("GPP"===window.Fenrir.privacyApi){const n=r.optOut;a.personalization=!n,a.storage=!n,a.analytics=!n}else"TCF"===window.Fenrir.privacyApi&&(a.optOut=!r.marketing);const c=localStorage.getItem("idun-consent-preferences");let w={};if(c)try{w=JSON.parse(c)}catch{}if(w.marketing!==a.marketing||w.analytics!==a.analytics||w.personalization!==a.personalization||w.optOut!==a.optOut||w.storage!==a.storage)try{(await fetch(`${window.Fenrir.config.idun}/v1.0/users/${t}/consent-preferences`,{method:"POST",headers:{"Content-Type":"application/json",Authorization:`Bearer ${o}`},body:JSON.stringify(a)})).ok&&localStorage.setItem("idun-consent-preferences",JSON.stringify(a))}catch(n){}};let s=!1;function a(){if(s)return;s=!0;const n=window.dataLayer||[],{privacyApi:e="GPP"}=window.Fenrir||{},t=window.Fenrir?.cm?.userConsent,o={event:"privacy",privacy_analytics:"ACCEPT"===t?.ANALYTICS,privacy_marketing:"ACCEPT"===t?.MARKETING,privacy_personalization:"ACCEPT"===t?.PERSONALIZATION,privacy_dns:"ACCEPT"===t?.OPT_OUT,privacy_storage:"ACCEPT"===t?.STORAGE};"TCF"===e&&(o.privacy_dns="N/A"),"GPP"===e&&(o.privacy_storage="N/A"),n.push(o),window.Fenrir.console.info({now:window.Fenrir.getTime(),step:"consentManager sendConsentDataToGA",consentData:o})}function c(){window.Fenrir.geoData?i():document.addEventListener("onGeoDataCaptured",(()=>{i()}))}t(61187),t(80845);const w="Sourcepoint Load - start",d="Sourcepoint Load - end sourcepoint",u="Sourcepoint Load - has consent",p="Sourcepoint Load - load queue consent";let l=!1,m=!1,C=!1;function f(){return m||l}function A(n){let e="ACCEPT",t="DENY";return!0===n&&(e="DENY",t="ACCEPT"),{OPT_OUT:t,MARKETING:e}}function T(n){const e="ACCEPT";let t="DENY",o="DENY",r="DENY";return n?(!0===n[3]&&!0===n[4]&&(t="ACCEPT"),!0===n[5]&&!0===n[6]&&(o="ACCEPT"),!0===n[8]&&!0===n[9]&&!0===n[10]&&(r="ACCEPT"),{ESSENTIAL:e,MARKETING:t,PERSONALIZATION:o,ANALYTICS:r,STORAGE:"ACCEPT"}):{ESSENTIAL:e,MARKETING:t,PERSONALIZATION:o,ANALYTICS:r,STORAGE:"ACCEPT"}}function F(n){const{step:e,timeFromStart:t}=n;delete n.step,delete n.timeFromStart;const o={now:window.Fenrir.getTime(),step:e,timeFromStart:t,cmStarted:window.Fenrir.cm.cmStarted,usPrivacyApplies:window.Fenrir.cm.usPrivacyApplies,euPrivacyApplies:window.Fenrir.cm.euPrivacyApplies,windowLoaded:window.Fenrir.cm.windowLoaded,userConsent:window.Fenrir.cm.userConsent,storedConsent:window.Fenrir.cm.storedConsent,queueConsent:window.Fenrir.cm.queueConsent,...n};return o.timeFromStart||delete o.timeFromStart,o}function g(n){window.Fenrir.cm.storedConsent=n,window.Fenrir.cm.userConsent=n}function E(n){g(n),window.Fenrir.cm.cmStarted=!0,window.Fenrir.cm.loadQueueConsent();const e=new CustomEvent("onConsentReady",{detail:{consent:n,type:"update"}});document.dispatchEvent(e),r(),a(),c()}window.performance.mark(w),window.__tcfapi&&window.__tcfapi("addEventListener",2,(function(n,e){if(e&&n){if("cmpuishown"===n.eventStatus){window.Fenrir.console.info(F({step:"consentManager sp.getTCData cmpuishown"}));if(g(T(n.purpose?.consents||{})),!m){window.performance.mark(d);const n=window.performance.measure("load - sourcepoint",w,d);window.Fenrir.console.info(F({step:"consentManager europePrivacy.bannerShown",timeFromStart:n.duration}))}m=!0,window.Fenrir.cm.cmStarted=f(),window.Fenrir.cm.loadQueueConsent()}else if("useractioncomplete"===n.eventStatus||"tcloaded"===n.eventStatus){window.Fenrir.console.info(F({step:`consentManager sp.getTCData ${n.eventStatus}`}));const e=T(n.purpose?.consents);g(e),l||(window.performance.mark(u),window.performance.measure("consentManager europePrivacy.consentGiven",w,u)),l=!0,window.Fenrir.cm.cmStarted=f(),window.Fenrir.cm.loadQueueConsent();const t=new CustomEvent("onConsentReady",{detail:{consent:e,type:"update"}});document.dispatchEvent(t),r(),a(),c()}}else window.Fenrir.console.info(F({step:"consentManager sp.getTCData error",tcData:n}))})),window.__gpp&&window.__gpp("addEventListener",(function(n){if("sectionChange"===n.eventName){let e=!1;Object.keys(n.pingData.parsedSections).forEach((t=>{1===n.pingData?.parsedSections[t]?.SaleOptOut&&(e=!0)})),window.Fenrir.console.info(F({step:"consentManager gpp.sectionChange",data:n}));E(A(e))}else if("signalStatus"===n.eventName&&"disabled"===n.pingData?.cmpDisplayStatus){window.Fenrir.console.info(F({step:"consentManager gpp.signalStatus",data:n}));E(A(!1))}}));const S="GPP"===window.Fenrir?.privacyApi,y="TCF"===window.Fenrir?.privacyApi;window.Fenrir.cm={cmStarted:!1,windowLoaded:!1,usPrivacyApplies:S,euPrivacyApplies:y,onConsent:function(n){if("function"!=typeof n)throw new Error("method `onConsent` requires `callback` function");return document.addEventListener("onConsentReady",(e=>{window.Fenrir.console.info(F({step:"consentManager onConsentReady",event:e})),n(e.detail)})),n({consent:window.Fenrir.cm.storedConsent,type:"stored"})},requestConsent:function(n){const e=window.Fenrir.cm.storedConsent;window.Fenrir.cm.userConsent=e,window.Fenrir.console.info(F({step:"consentManager requestConsent",requestor:n}));const t=new CustomEvent("onConsentReady",{detail:{consent:window.Fenrir.cm.userConsent,type:"request",scope:n}});document.dispatchEvent(t)},loadQueueConsent:function(){if(window.Fenrir.console.info(F({step:"consentManager loadQueueConsent"})),!window.Fenrir.cm.windowLoaded||!window.Fenrir.cm.cmStarted||!window.Fenrir.cm.userConsent)return;let n;C||(window.performance.mark(p),n=window.performance.measure("queue load - sourcepoint",w,p)),C=!0,window.Fenrir.config.delayThirdPartyScripts=!1,window.Fenrir.console.info(F({step:"consentManager loadQueueConsent load scripts",timeFromStart:n?.duration}));let e=window.Fenrir.cm.queueConsent.length;for(;e;){const n=window.Fenrir.cm.queueConsent.shift();e=window.Fenrir.cm.queueConsent.length,"function"==typeof n&&n(),window.Fenrir.console.info(F({step:"consentManager loadQueueConsent script",queueLength:e}))}},getAdConsent:function(){function n(){let n=!0;return window.Fenrir.cm.usPrivacyApplies?n="ACCEPT"!==window.Fenrir.cm.userConsent.OPT_OUT:window.Fenrir.cm.euPrivacyApplies&&(n="DENY"!==window.Fenrir.cm.userConsent.MARKETING),n}return new Promise((e=>{if(window.Fenrir?.cm?.userConsent)e(n());else{const t=setTimeout((()=>e(!0)),3e3);document.addEventListener("onConsentSaved",(()=>{t&&clearTimeout(t),e(n())}))}}))},queueConsent:[],forceCMP:function(){const n="/your-privacy-choices"===window.location.pathname,e=navigator?.globalPrivacyControl;return n||e}()},window.Fenrir.console.info(F({now:window.Fenrir.getTime(),step:"consentManager starting...",tcfapi:window.__tcfapi})),r()},61187:()=>{window._sp_queue&&window._sp_queue.push((()=>{window._sp_.addEventListener("onMessageChoiceSelect",((n,e,t)=>{const o=window.dataLayer||[],r={storage:"n/a",marketing:"n/a",personalization:"n/a",analytics:"n/a"};let i={event:"privacy_center_engagement",element_name:"privacy_banner"};const s=n=>(i.action="save",Object.keys(r).forEach((e=>{r[e]=n})),{...i,...r});if("gdpr"===n){switch(t){case 11:i=s("on");break;case 12:i.action="click_to_preference_center";break;case 13:i=s("off")}o.push(i),window.Fenrir.console.info({now:window.Fenrir.getTime(),step:"privacy modal engagement dataLayer push",dataEvent:i})}}))}))},80845:()=>{if(window.Fenrir=window.Fenrir||{config:{}},!window.Fenrir.console){window.Fenrir.console={};const n=window.Fenrir?.config?.featureFlags?.logs||new URLSearchParams(document.location.search).has("logs");Object.entries(window.console).forEach((e=>{let[t,o]=e;"function"==typeof o&&(window.Fenrir.console[t]=n?o.bind(window.console):()=>{})}))}window.Fenrir.getTime||(window.Fenrir.getTime=function(){const n=new Date;function e(n){let e=arguments.length>1&&void 0!==arguments[1]?arguments[1]:"00";return`${e}${n}`.slice(-e.length)}return`${e(n.getHours())}:${e(n.getMinutes())}:${e(n.getSeconds())}.${e(n.getMilliseconds(),"000")}`})}},e={};function t(o){var r=e[o];if(void 0!==r)return r.exports;var i=e[o]={exports:{}};return n[o](i,i.exports,t),i.exports}t.m=n,t.c=e,t.o=(n,e)=>Object.prototype.hasOwnProperty.call(n,e),(()=>{t.S={};var n={},e={};t.I=(o,r)=>{r||(r=[]);var i=e[o];if(i||(i=e[o]={}),!(r.indexOf(i)>=0)){if(r.push(i),n[o])return n[o];t.o(t.S,o)||(t.S[o]={});t.S[o];var s=[];return s.length?n[o]=Promise.all(s).then((()=>n[o]=1)):n[o]=1}}})();t(94456)})();</script><script id="script-loader-script">(()=>{var e={4462:(e,t,n)=>{"use strict";n(80845);const r={},i={sm:"0",smMax:"599px",md:"600px",mdMax:"959px",lg:"960px",lgMax:"1259px",xl:"1260px"};window.Fenrir?.viewVersion&&(i.mdMax="1007px",i.lg="1008px");const o={small:`(max-width:${i.smMax})`,medium:`(min-width:${i.md}) and (max-width:${i.mdMax})`,large:`(min-width:${i.lg}) and (max-width:${i.lgMax})`,xlarge:`(min-width:${i.xl})`},d={mobile:`(max-width:${i.smMax})`,tablet:`(min-width:${i.md}) and (max-width:${i.mdMax})`,desktop:`(min-width:${i.lg})`},a=e=>({get:()=>window.matchMedia(e).matches}),s=e=>({get:()=>Object.values(e).reduce(((t,n,r)=>(window.matchMedia(n).matches&&(t=`${Object.keys(e)[r]}`),t)),"")});Object.defineProperties({},{isSmall:a(o.small),isMedium:a(o.medium),isLarge:a(o.large),isXLarge:a(o.xlarge),current:s(o)}),Object.defineProperties({},{isMobile:a(d.mobile),isTablet:a(d.tablet),isDesktop:a(d.desktop),current:s(d)}),Object.defineProperties(r,{isMobile:a(`(max-width:${i.mdMax})`),isDesktop:a(d.desktop),deviceType:{get:()=>window.matchMedia(`(max-width:${i.mdMax})`).matches?"mobile":"desktop"},width:{get:()=>document.documentElement.clientWidth},height:{get:()=>document.documentElement.clientHeight}});(()=>{function e(e){const t=new RegExp(`(?:^|;)(?:[ s]*)(?:${e}=)([^;]+)`).exec(document.cookie);return t&&t[1]?t[1]:null}})();const c=function(){let e=arguments.length>0&&void 0!==arguments[0]?arguments[0]:"",t=arguments.length>1&&void 0!==arguments[1]?arguments[1]:"variant";const n=document.querySelector(`meta[name="ii-ab-test:${e}"]`);if(!n)return!1;const r=n.getAttribute("value");return[t].flat().includes(r)},l="testing"===window.Fenrir?.config?.context,w=window.Fenrir?.config?.shouldDeferScripts,p=3e3,m=document.querySelector("head");function u(e,t){e=decodeURIComponent(e);const n=document.createElement("div");n.innerHTML=e;const r=window.Fenrir?.privacyApi;window.Fenrir.cm.cmStarted||"NONE"!==r||(window.Fenrir.cm.cmStarted=!0);Array.prototype.slice.call(n.querySelectorAll("script")).forEach(((e,n)=>{let r=e;const{trackLoad:i=""}=r.dataset||{};try{const o=r&&r.dataset&&r.dataset.consent,d=()=>{r.textContent&&r.textContent.trim()?(r=document.createElement("script"),r.textContent=e.textContent,window.Fenrir.console.info({now:window.Fenrir.getTime(),step:"scriptLoader.loadMethod: injectInlineScript",trackLoad:i,scriptIndex:t,script:r})):r.src&&(r=function(e,t){const n=document.createElement("script");let r,i,o;return Array.prototype.slice.call(e.attributes).forEach((e=>{const t=e.nodeName;let d=e.nodeValue;["id","src","async","defer"].includes(t)?(["async","defer"].includes(t)&&!d&&(d=1),n[t]=d):"data-track-load"===t?r=d:"data-request-consent"===t&&window.Fenrir?.config?.delayThirdPartyScripts?i=d||!0:"onload"===t?o=d:n.setAttribute(t,d)})),r&&(n.onerror=function(){window.Fenrir.trackedScripts.push({name:r,error:!0})}),n.onreadystatechange=function(e,t){if((t||!n.readyState||/loaded|complete/.test(n.readyState))&&(r&&window.Fenrir.trackedScripts.push({name:r,error:!1}),i&&window.Fenrir.cm&&window.Fenrir.cm.requestConsent(i),n.onreadystatechange=null,n.onload=null,o)){window.Fenrir.console.info({step:"scriptLoader.loadMethod: downloadScript.OnLoad",onloadCallback:o});const e=document.createElement("script");e.setAttribute("data-on-load-callback"),e.textContent=o,m.appendChild(e)}},n.onload=n.onreadystatechange,window.Fenrir.console.info({now:window.Fenrir.getTime(),step:"scriptLoader.loadMethod: downloadScript",src:e.src,trackLoad:e.dataset.trackLoad,scriptIndex:t,script:e}),n}(r,t));const o=e.id||`inline-script-${t}-${n}`;r.setAttribute("data-script-id",o),window.setTimeout((()=>m.appendChild(r)),0)};if(o&&window.Fenrir.cm&&(!window.Fenrir.cm.windowLoaded||!window.Fenrir.cm.cmStarted||window.Fenrir.cm.euPrivacyApplies&&!window.Fenrir.cm.userConsent))return void window.Fenrir.cm.queueConsent.push((()=>{d()}));d()}catch(e){console.error(e)}}))}function f(e){e=e||"load";const t=window.allScripts.filter(((t,n)=>{if(Object.prototype.hasOwnProperty.call(t,"index")||(t.index=n),t.filtered)return!1;const i=t.type||"load",o=/data-only-on=['"]?(?<onlyOn>[A-Za-z\d\s-_]*)['"]?/gi.exec(decodeURIComponent(t.script)),d=o?.groups?.onlyOn;if(d&&d!==r.deviceType)return t.filtered=!0,!1;if(window.Fenrir.cm&&!window.Fenrir.cm.euPrivacyApplies){if("first-party"===e){if(i.indexOf("first-party")>=0)return t.filtered=!0,!0}else if(i.indexOf("first-party")<0)return t.filtered=!0,!0;return!1}const a=e===t.type;return a&&(t.filtered=!0),a}));window.Fenrir.console.info({now:window.Fenrir.getTime(),step:"scriptLoader.loadScriptLoaderScripts: filtered",loadScriptType:e,scripts:t,allScripts:window.allScripts}),t.forEach(((e,t)=>{e.loaded||(e.loaded=!0,l?u(e.script,t):setTimeout((()=>{u(e.script,e.index||t)}),0))}))}window.allScripts=window.allScripts||[],window.Fenrir.trackedScripts=[];let g=!1;const F=[];function y(e){if(window.Fenrir.console.info({now:window.Fenrir.getTime(),step:"scriptLoader.manageScriptTypeLoadOrder",scriptTypeToLoad:e}),"load"===e){if(g)return;return g=!0,f(e),void F.forEach(f)}g?f(e):F.push(e)}function h(){window.Fenrir.console.info({now:window.Fenrir.getTime(),step:"scriptLoader.triggered: load"}),y("load"),window.Fenrir.cm&&(window.Fenrir.cm.loadQueueConsent(),window.Fenrir.console.info({now:window.Fenrir.getTime(),step:"scriptLoader.milestone: loadQueueConsent"}))}if(w){let e=!1;const t=()=>{if(window.Fenrir.cm&&(window.Fenrir.cm.windowLoaded=!0,window.Fenrir.console.info({now:window.Fenrir.getTime(),step:"scriptLoader.eventHandler: window.load"})),e)return;let t;if(e=!0,c("tti","v1")&&(t="requestIdleCallback"),c("tti","v2")&&(t="setTimeout"),c("tti","v3")&&(t="onLargestContentfulPaint"),c("tti","v4")&&(t="afterFirstPartyComplete"),window.Fenrir.console.info({now:window.Fenrir.getTime(),step:"scriptLoader.triggered: first-party ",ttiTestType:t}),f("first-party"),t){if("requestIdleCallback"===t)r={timeout:p},"function"==typeof(n=h)&&("function"==typeof requestIdleCallback?requestIdleCallback(n,r):setTimeout(n,0));else if("setTimeout"===t)setTimeout(h,p);else if("onLargestContentfulPaint"===t)!function(e){"function"==typeof e&&("function"==typeof PerformanceObserver&&"function"==typeof LargestContentfulPaint?new PerformanceObserver((t=>{const n=t.getEntries(),r=n[n.length-1];window.Fenrir.console.info({now:window.Fenrir.getTime(),step:"scriptLoader.eventHandler: onLargestContentfulPaint",entry:r}),e({entry:r})})).observe({type:"largest-contentful-paint",buffered:!0}):setTimeout(e,p,{entry:void 0,fallback:!0}))}(h);else if("afterFirstPartyComplete"===t){let e=!1;document.addEventListener("loadDelayedOnLoadScripts",(()=>{e||(e=!0,window.Fenrir.console.info({now:window.Fenrir.getTime(),step:"scriptLoader.eventHandler: loadDelayedOnLoadScripts"}),h())}))}}else h();var n,r};window.addEventListener("load",t),"serviceWorker"in navigator&&("local"!==window.Fenrir.config.fenrirEnv?window.addEventListener("load",(()=>{window.Fenrir.console.info("Registering service worker"),navigator.serviceWorker.register("/service-worker.js")})):navigator.serviceWorker.getRegistrations().then((e=>{e.length&&e.forEach((e=>{window.Fenrir.console.info("Unregistering service worker"),e.unregister()}))})).catch((e=>{window.Fenrir.console.info("Error unregistering service worker",e)})))}let v=!1;document.addEventListener("loadDelayedFirstPartyScripts",(()=>{v||(v=!0,window.Fenrir.console.info({now:window.Fenrir.getTime(),step:"scriptLoader.eventHandler: loadDelayedFirstPartyScripts"}),window.Fenrir.console.info({now:window.Fenrir.getTime(),step:"scriptLoader.triggered: gdpr-first-party"}),y("gdpr-first-party"))}));let x=!1;document.addEventListener("loadDelayedThirdPartyScripts",(()=>{x||(x=!0,window.Fenrir.console.info({now:window.Fenrir.getTime(),step:"scriptLoader.eventHandler: loadDelayedThirdPartyScripts"}),window.Fenrir.console.info({now:window.Fenrir.getTime(),step:"scriptLoader.triggered: gdpr"}),y("gdpr"),window.Fenrir.onloadDelayedThirdPartyScripts())}))},80845:()=>{if(window.Fenrir=window.Fenrir||{config:{}},!window.Fenrir.console){window.Fenrir.console={};const e=window.Fenrir?.config?.featureFlags?.logs||new URLSearchParams(document.location.search).has("logs");Object.entries(window.console).forEach((t=>{let[n,r]=t;"function"==typeof r&&(window.Fenrir.console[n]=e?r.bind(window.console):()=>{})}))}window.Fenrir.getTime||(window.Fenrir.getTime=function(){const e=new Date;function t(e){let t=arguments.length>1&&void 0!==arguments[1]?arguments[1]:"00";return`${t}${e}`.slice(-t.length)}return`${t(e.getHours())}:${t(e.getMinutes())}:${t(e.getSeconds())}.${t(e.getMilliseconds(),"000")}`})}},t={};function n(r){var i=t[r];if(void 0!==i)return i.exports;var o=t[r]={exports:{}};return e[r](o,o.exports,n),o.exports}n.m=e,n.c=t,n.o=(e,t)=>Object.prototype.hasOwnProperty.call(e,t),(()=>{n.S={};var e={},t={};n.I=(r,i)=>{i||(i=[]);var o=t[r];if(o||(o=t[r]={}),!(i.indexOf(o)>=0)){if(i.push(o),e[r])return e[r];n.o(n.S,r)||(n.S[r]={});n.S[r];var d=[];return d.length?e[r]=Promise.all(d).then((()=>e[r]=1)):e[r]=1}}})();n(4462)})();</script> <iframe src="about:blank" data-src="https://markets.businessinsider.com/cross-domain" data-load-strategy="disable-lazy" id="0-iframe" style="display:none" class="cross-domain" ></iframe> <iframe src="about:blank" data-src="https://my.businessinsider.com/cross-domain" data-load-strategy="disable-lazy" id="1-iframe" style="display:none" class="cross-domain" ></iframe> <div class="component password-creation style-loading" data-password-creation data-component-type="password-creation" data-load-strategy="exclude" data-load-markup="password-creation/template" > </div> <div class="jumper style-loading" data-component-type="jumper" data-load-strategy="defer" > <p>Jump to</p> <ol> <li><a href="#post-headline">Main content</a></li> <li><a href="#search" data-jumper-action="click">Search</a></li> <li><a href="#account" data-jumper-action="account">Account</a></li> </ol> </div> <div id="checkoutEntry" class="bifrost-entry full-screen hidden"></div> <div id="authEntry" class="bifrost-entry full-screen hidden"></div> <div id="dialogEntry" class="bifrost-entry full-screen hidden"></div> <div id="contentWallDrawerEntry" class="bifrost-entry bottom hidden"></div> <div id="appBannerEntry" class="bifrost-entry bottom hidden"></div> <noscript> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MP6F46L" title="GTM" height="0" width="0" style="display:none;visibility:hidden" ></iframe> </noscript> </body> </html>

Pages: 1 2 3 4 5 6 7 8 9 10