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selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } } function modularNavHandleOnClikSubThird(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-third-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-third-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-third-wrapper-active'); }, 1); }, 10); } } for (let i = 0; i < topNav.length; i++) { const thisModNav = topNav[i]; const thisModNavWrapper= document.createElement('div'); thisModNavWrapper.classList.add('modular-navigation-wrapper'); if (thisModNav.itemList) { const thisModNavMain = document.createElement('div'); thisModNavMain.classList.add('modular-navigation-main'); thisModNavMain.classList.add('modular-navigation-main-width-list'); if (thisModNav.class) thisModNavMain.classList.add(thisModNav.class); thisModNavMain.textContent = thisModNav.name ? thisModNav.name : ''; thisModNavWrapper.appendChild(thisModNavMain); thisModNavMain.addEventListener('mouseenter', modularNavHandleOnClik); const thisModItemWrapper = document.createElement('div'); thisModItemWrapper.classList.add('modular-navigation-item-wrapper'); for (var b = 0; b < thisModNav.itemList.length; b++) { const thisModItem = thisModNav.itemList[b]; if (thisModItem.itemList) { } if (!thisModItem.url && !thisModItem.itemList) continue; const thisModNavItem = thisModItem.itemList ? document.createElement('div') : document.createElement('a'); thisModNavItem.classList.add('modular-navigation-item'); thisModNavItem.classList.add('modular-navigation-item-list-wrapper'); if (thisModItem.class) thisModNavItem.classList.add(thisModItem.class); if (thisModItem.url) thisModNavItem.setAttribute('href', thisModItem.url); if (thisModItem.target) thisModNavItem.setAttribute('target', thisModItem.target); const thisModNavHtext = document.createElement('h5'); thisModNavHtext.textContent = thisModItem.name ? thisModItem.name : ''; thisModNavItem.appendChild(thisModNavHtext); if (thisModItem.desc) { const thisModNavPtext = document.createElement('p'); thisModNavPtext.textContent = thisModItem.desc; thisModNavItem.appendChild(thisModNavPtext); } if (thisModItem.itemList) { const thisModNavItemSubWrapper = document.createElement('div'); thisModNavItemSubWrapper.classList.add('modular-navigation-item-sub-wrapper'); for (let d = 0; d < thisModItem.itemList.length; d++) { const thisModItemSub = thisModItem.itemList[d]; const thisModNavItemSub = thisModItemSub.itemList ? document.createElement('div') : document.createElement('a'); thisModNavItemSub.classList.add('modular-navigation-item-third'); thisModNavItemSub.classList.add('modular-navigation-item'); if (thisModItemSub.class) thisModNavItemSub.classList.add(thisModItemSub.class); if (thisModItemSub.url) thisModNavItemSub.setAttribute('href', thisModItemSub.url); if (thisModItemSub.target) thisModNavItemSub.setAttribute('target', thisModItemSub.target); const thisModNavHtext = document.createElement('h6'); thisModNavHtext.textContent = thisModItemSub.name ? thisModItemSub.name : ''; thisModNavItemSub.appendChild(thisModNavHtext); if (thisModItemSub.desc) { const thisModNavPtext = document.createElement('p'); thisModNavPtext.textContent = thisModItemSub.desc; thisModNavItemSub.appendChild(thisModNavPtext); } thisModNavItemSubWrapper.appendChild(thisModNavItemSub); } thisModNavItem.appendChild(thisModNavItemSubWrapper); } thisModItemWrapper.appendChild(thisModNavItem); } thisModNavWrapper.appendChild(thisModItemWrapper); } else { const thisModNavMain = document.createElement('a'); thisModNavMain.classList.add('modular-navigation-main'); if (thisModNav.class) thisModNavMain.classList.add(thisModNav.class); thisModNavMain.setAttribute('href', thisModNav.url); if (thisModNav.target) thisModNavMain.setAttribute('target', thisModNav.target); thisModNavMain.textContent = thisModNav.name ? thisModNav.name : ''; thisModNavWrapper.appendChild(thisModNavMain); } getModularNavigation.appendChild(thisModNavWrapper); } const getModularNavMobile = document.querySelector('.nav-mobile-modular'); const thisModNavClose = document.createElement('div'); thisModNavClose.classList.add('modular-navigation-close'); thisModNavClose.innerHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg>'; getModularNavigation.appendChild(thisModNavClose); thisModNavClose.addEventListener('click', function() { getModularNavigation.classList.remove('modular-navigation-visible'); }); getModularNavMobile.addEventListener('click', function() { getModularNavigation.classList.add('modular-navigation-visible'); }); } if (document.querySelector('.nav-jobs a')) document.querySelector('.nav-jobs a').setAttribute('target', '_blank'); if (document.querySelector('.nav-pmm-q-a a')) document.querySelector('.nav-pmm-q-a a').setAttribute('target', '_blank'); </script> </div> <div class="search-results"> <div class="search-results-close"> x close </div> <div id="search-field-wrapper"> <form> <input id="search-field" class="st-default-search-input" placeholder="Start typing..."/> </form> </div> <div id="results" class="st-search-container">Nothing to display...</div> <div class="search-tags"> <div class="search-tags-view">or view by:</div> <a href="/tag/branding/">Branding</a> <a href="/tag/growth/">Growth</a> <a href="/tag/ideas/">Ideas</a> <a href="/tag/consumer-insights/">Consumer insights</a> <a 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M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.youtube.com/@CMOAlliance" target="_blank"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> <a href="https://www.tiktok.com/@cmo.alliance" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 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70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg></a> <a href="https://feedly.com/i/subscription/feed/https://cmoalliance.io/rss/ " title="RSS" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><circle cx="6.18" cy="17.82" r="2.18"/><path d="M4 4.44v2.83c7.03 0 12.73 5.7 12.73 12.73h2.83c0-8.59-6.97-15.56-15.56-15.56zm0 5.66v2.83c3.9 0 7.07 3.17 7.07 7.07h2.83c0-5.47-4.43-9.9-9.9-9.9z"/></svg> </a> </div> <main id="site-main" class="site-main outer"> <div class="site-header-content"> <h1 class="section-title"> Podcasts </h1> <h2 class="site-description"> Podcasts can be a great resource for all things CMOs might find useful to excel and innovate. </h2> </div> <div class="feature-post-wrapper tag-list"> <div class="post-feed"> <article class="post-card"> <a class="post-card-image-link" href="/connecting-with-customers-in-a-digital-world-with-bonnie-habyan/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/Bonnnie-Article-2.png" alt="Connecting with customers in a digital world with Bonnie Habyan" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/connecting-with-customers-in-a-digital-world-with-bonnie-habyan/"> <header class="post-card-header"> <span class="post-card-tags">Podcasts</span> <h2 class="post-card-title">Connecting with customers in a digital world with Bonnie Habyan</h2> </header> <section class="post-card-excerpt"> <p>In this episode of CMO Convo, hosted by Michal Lasman, they dive into the importance of understanding customer journeys, integrating AI tools without losing creativity, and navigating the increasingly complex marketing tech stack....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Anthony Witherspoon </div> <a href="/author/anthony/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/07/Anthony-Witherspoon.jpeg" alt="Anthony Witherspoon" /> </a> </li> </ul> <span class="reading-time">2 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/budget-battles-and-brand-balance-with-steve-keifer-cmo-at-ordway-2/"> <img class="post-card-image" src="/content/images/size/w800/2024/10/battling-budgets-article.png" alt="Budget Battles and brand balance with Steve Keifer, CMO at Ordway" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/budget-battles-and-brand-balance-with-steve-keifer-cmo-at-ordway-2/"> <header class="post-card-header"> <span class="post-card-tags">CMO Convo</span> <h2 class="post-card-title">Budget Battles and brand balance with Steve Keifer, CMO at Ordway</h2> </header> <section class="post-card-excerpt"> <p>In this episode of CMO Convo, Global Marketing Leader Michal Lasman sits down with Steve Keifer, CMO at Ordway, to dive into the real challenges of budgeting, balancing brand with demand, and the all-important task of communicating marketing metrics to stakeholders....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Anthony Witherspoon </div> <a href="/author/anthony/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/07/Anthony-Witherspoon.jpeg" alt="Anthony Witherspoon" /> </a> </li> </ul> <span class="reading-time">2 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/breaking-barriers-with-purpose-driven-marketing/"> <img class="post-card-image" src="/content/images/size/w800/2024/07/Ramon-soto-CMO-Convo-meta.png" alt="Breaking barriers with purpose-driven marketing" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/breaking-barriers-with-purpose-driven-marketing/"> <header class="post-card-header"> <span class="post-card-tags">CMO Convo</span> <h2 class="post-card-title">Breaking barriers with purpose-driven marketing</h2> </header> <section class="post-card-excerpt"> <p>In this episode of CMO Convo, we had the pleasure of speaking with Ramon Soto, the Chief Marketing Officer at Northwell Health. Ramon...</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> CMO Alliance </div> <a href="/author/cmo/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/07/CMO-Marketing-Alliance-Colour-1000x1000-2.png" alt="CMO Alliance" /> </a> </li> </ul> <span class="reading-time">1 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/aligning-sales-and-marketing/"> <img class="post-card-image" src="/content/images/size/w800/2024/06/Kelly-Hopping-CMO-1.png" alt="How CMOs can facilitate alignment between sales and marketing" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/aligning-sales-and-marketing/"> <header class="post-card-header"> <span class="post-card-tags">CMO Convo</span> <h2 class="post-card-title">How CMOs can facilitate alignment between sales and marketing</h2> </header> <section class="post-card-excerpt"> <p>We sat down with seasoned marketing veteran Kelly Hopping to find out exactly how you can put actionable strategies in place so you can have your sales and marketing functions running along in sync....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> CMO Alliance </div> <a href="/author/cmo/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/07/CMO-Marketing-Alliance-Colour-1000x1000-2.png" alt="CMO Alliance" /> </a> </li> </ul> <span class="reading-time">2 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/the-most-important-people-for-driving-growth-with-morgan-j-ingram/"> <img class="post-card-image" src="/content/images/size/w800/2024/03/CMOA---CMO-Convo---Morgan-Ingram---Title-card.png" alt="The most important people for driving growth with Morgan J Ingram" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/the-most-important-people-for-driving-growth-with-morgan-j-ingram/"> <header class="post-card-header"> <span class="post-card-tags">CMO Convo</span> <h2 class="post-card-title">The most important people for driving growth with Morgan J Ingram</h2> </header> <section class="post-card-excerpt"> <p>In this episode, we sit down with Morgan J Ingram to discuss the most interesting findings from the Growth CMO Report 2024 about personnel that CMOs need to rely on to help meet their growth goals....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Will Whitham </div> <a href="/author/will/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/01/IMG_2172.jpg" alt="Will Whitham" /> </a> </li> </ul> <span class="reading-time">2 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/modern-buyer-personas-for-modern-marketing/"> <img class="post-card-image" src="/content/images/size/w800/2024/02/CMO_Podcast_--52-.png" alt="Modern buyer personas for modern marketing with Jim Kraus" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/modern-buyer-personas-for-modern-marketing/"> <header class="post-card-header"> <span class="post-card-tags">CMO Convo</span> <h2 class="post-card-title">Modern buyer personas for modern marketing with Jim Kraus</h2> </header> <section class="post-card-excerpt"> <p>Jim Kraus, President of Buyer Persona Institute, joined us on CMO Convo to share why you need to move away from demographic-style personas and start using decisions and behaviors to understand your market....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Will Whitham </div> <a href="/author/will/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/01/IMG_2172.jpg" alt="Will Whitham" /> </a> </li> </ul> <span class="reading-time">2 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/your-game-plan-for-the-end-of-third-party-cookies-with-adam-azor/"> <img class="post-card-image" src="/content/images/size/w800/2024/02/CMO_Podcast_--51-.png" alt="Your game plan for the end of third-party cookies with Adam Azor" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/your-game-plan-for-the-end-of-third-party-cookies-with-adam-azor/"> <header class="post-card-header"> <span class="post-card-tags">CMO Convo</span> <h2 class="post-card-title">Your game plan for the end of third-party cookies with Adam Azor</h2> </header> <section class="post-card-excerpt"> <p>Adam Azor, EVP of Global Marketing at Sportradar, joins us to share what a world without third-party cookies could look like....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Will Whitham </div> <a href="/author/will/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/01/IMG_2172.jpg" alt="Will Whitham" /> </a> </li> </ul> <span class="reading-time">2 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/making-some-noise-about-sustainability-with-elyse-winer/"> <img class="post-card-image" src="/content/images/size/w800/2024/01/CMO_Podcast_--50---1-.png" alt="Making some noise about sustainability with Elyse Winer" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/making-some-noise-about-sustainability-with-elyse-winer/"> <header class="post-card-header"> <span class="post-card-tags">CMO Convo</span> <h2 class="post-card-title">Making some noise about sustainability with Elyse Winer</h2> </header> <section class="post-card-excerpt"> <p>Sustainability isn't just good for the planet, it's good for business too. So clearly, it's important for brands to make a big deal about the sustainability innovations they're rolling out....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Will Whitham </div> <a href="/author/will/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/01/IMG_2172.jpg" alt="Will Whitham" /> </a> </li> </ul> <span class="reading-time">2 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/the-power-of-entrepreneurial-mindsets-for-cmos-with-tim-hines/"> <img class="post-card-image" src="/content/images/size/w800/2024/01/CMO_Podcast_--49-.png" alt="The power of entrepreneurial mindsets for CMOs with Tim Hines" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/the-power-of-entrepreneurial-mindsets-for-cmos-with-tim-hines/"> <header class="post-card-header"> <span class="post-card-tags">CMO Convo</span> <h2 class="post-card-title">The power of entrepreneurial mindsets for CMOs with Tim Hines</h2> </header> <section class="post-card-excerpt"> <p>Tim Hines joined us on CMO Convo to share his insights on what makes great entrepreneurs, and the lessons CMOs can take from their approaches....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Will Whitham </div> <a href="/author/will/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/01/IMG_2172.jpg" alt="Will Whitham" /> </a> </li> </ul> <span class="reading-time">2 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/human-connection-the-top-priority-for-cmos-in-2024-with-sarah-roberts/"> <img class="post-card-image" src="/content/images/size/w800/2024/01/CMO_Podcast_--48-.png" alt="Human connection: the top priority for CMOs in 2024 with Sarah Roberts" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/human-connection-the-top-priority-for-cmos-in-2024-with-sarah-roberts/"> <header class="post-card-header"> <span class="post-card-tags">Podcasts</span> <h2 class="post-card-title">Human connection: the top priority for CMOs in 2024 with Sarah Roberts</h2> </header> <section class="post-card-excerpt"> <p>We're kicking off 2024 with Sarah Roberts, CMO of Boldyn Networks, to discuss why maintaining a human connection and focus is going to be critical to success in the coming year....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Will Whitham </div> <a href="/author/will/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/01/IMG_2172.jpg" alt="Will Whitham" /> </a> </li> </ul> <span class="reading-time">2 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/goodbye-2023-hello-2024-with-lori-goode/"> <img class="post-card-image" src="/content/images/size/w800/2023/12/CMO_Podcast_--47-.png" alt="Goodbye, 2023. Hello, 2024. with Lori Goode" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/goodbye-2023-hello-2024-with-lori-goode/"> <header class="post-card-header"> <span class="post-card-tags">Podcasts</span> <h2 class="post-card-title">Goodbye, 2023. Hello, 2024. with Lori Goode</h2> </header> <section class="post-card-excerpt"> <p>2023 was quite a year for marketing leadership. New challenges and opportunities appeared around every corner. And now there's a new year a'comin', full of possibility and potential....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Will Whitham </div> <a href="/author/will/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/01/IMG_2172.jpg" alt="Will Whitham" /> </a> </li> </ul> <span class="reading-time">2 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/whats-the-roi-on-experiential-marketing-with-kitty-hart/"> <img class="post-card-image" src="/content/images/size/w800/2023/12/CMO_Podcast_--45-.png" alt="What's the ROI on experiential marketing? with Kitty Hart" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/whats-the-roi-on-experiential-marketing-with-kitty-hart/"> <header class="post-card-header"> <span class="post-card-tags">Podcasts</span> <h2 class="post-card-title">What's the ROI on experiential marketing? with Kitty Hart</h2> </header> <section class="post-card-excerpt"> <p>Brand experiences can have a huge impact, but CMOs need to show the ROI of experiences to secure buy-in from stakeholders....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Will Whitham </div> <a href="/author/will/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/01/IMG_2172.jpg" alt="Will Whitham" /> </a> </li> </ul> <span class="reading-time">2 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/the-secret-to-successful-long-term-marketing-plans-with-ariadna-navarro/"> <img class="post-card-image" src="/content/images/size/w800/2023/11/CMO_Podcast_--44-.png" alt="The secret to successful long-term marketing plans with Ariadna Navarro" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/the-secret-to-successful-long-term-marketing-plans-with-ariadna-navarro/"> <header class="post-card-header"> <span class="post-card-tags">CMO Convo</span> <h2 class="post-card-title">The secret to successful long-term marketing plans with Ariadna Navarro</h2> </header> <section class="post-card-excerpt"> <p>We sat down with Ariadna Navarro, Chief Growth Officer at VSA Partners, to discuss how CMOs can make the case to stakeholders on why time and resources need to be assigned to long-term plans....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Will Whitham </div> <a href="/author/will/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/01/IMG_2172.jpg" alt="Will Whitham" /> </a> </li> </ul> <span class="reading-time">2 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/slowing-the-cmo-revolving-door-with-mark-donnigan/"> <img class="post-card-image" src="/content/images/size/w800/2023/11/CMO_Podcast_--43-.png" alt="Slowing the CMO revolving door with Mark Donnigan" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/slowing-the-cmo-revolving-door-with-mark-donnigan/"> <header class="post-card-header"> <span class="post-card-tags">CMO Convo</span> <h2 class="post-card-title">Slowing the CMO revolving door with Mark Donnigan</h2> </header> <section class="post-card-excerpt"> <p>We sat down with Virtual CMO, Mark Donnigan, to dive into his tried-and-tested framework to give CMOs the time and space to show their value and make a meaningful impact that will keep them in their roles....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Will Whitham </div> <a href="/author/will/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/01/IMG_2172.jpg" alt="Will Whitham" /> </a> </li> </ul> <span class="reading-time">2 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/cmo-to-cpo-your-next-step-with-rob-balderstone/"> <img class="post-card-image" src="/content/images/size/w800/2023/11/CMO_Podcast_--42-.png" alt="CMO to CPO: your next step? with Rob Balderstone" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/cmo-to-cpo-your-next-step-with-rob-balderstone/"> <header class="post-card-header"> <span class="post-card-tags">Podcasts</span> <h2 class="post-card-title">CMO to CPO: your next step? with Rob Balderstone</h2> </header> <section class="post-card-excerpt"> <p>Marketing can take you to many places in your career, but is CMO as far as you can go? 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