Tools For Marketers Archive • Foundry

<!doctype html> <html lang="en-US"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="referrer" content="no-referrer-when-downgrade"> <link rel="profile" href="https://gmpg.org/xfn/11">  <script defer src="https://kit.fontawesome.com/e72eb4e75f.js" crossorigin="anonymous"></script> <script> window.dataLayer = window.dataLayer || []; </script>  <script type="text/javascript"> //GDPR Stub file "use strict"; function _typeof(t) { return (_typeof = "function" == typeof Symbol && "symbol" == typeof Symbol.iterator ? function(t) { return typeof t } : function(t) { return t && "function" == typeof Symbol && t.constructor === Symbol && t !== Symbol.prototype ? "symbol" : typeof t })(t) }! function() { var t = function() { var t, e, o = [], n = window, r = n; for (; r;) { try { if (r.frames.__tcfapiLocator) { t = r; break } } catch (t) {} if (r === n.top) break; r = r.parent } t || (! function t() { var e = n.document, o = !!n.frames.__tcfapiLocator; if (!o) if (e.body) { var r = e.createElement("iframe"); r.style.cssText = "display:none", r.name = "__tcfapiLocator", e.body.appendChild(r) } else setTimeout(t, 5); return !o }(), n.__tcfapi = function() { for (var t = arguments.length, n = new Array(t), r = 0; r < t; r++) n[r] = arguments[r]; if (!n.length) return o; "setGdprApplies" === n[0] ? n.length > 3 && 2 === parseInt(n[1], 10) && "boolean" == typeof n[3] && (e = n[3], "function" == typeof n[2] && n[2]("set", !0)) : "ping" === n[0] ? "function" == typeof n[2] && n[2]({ gdprApplies: e, cmpLoaded: !1, cmpStatus: "stub" }) : o.push(n) }, n.addEventListener("message", (function(t) { var e = "string" == typeof t.data, o = {}; if (e) try { o = JSON.parse(t.data) } catch (t) {} else o = t.data; var n = "object" === _typeof(o) && null !== o ? o.__tcfapiCall : null; n && window.__tcfapi(n.command, n.version, (function(o, r) { var a = { __tcfapiReturn: { returnValue: o, success: r, callId: n.callId } }; t && t.source && t.source.postMessage && t.source.postMessage(e ? JSON.stringify(a) : a, "*") }), n.parameter) }), !1)) }; "undefined" != typeof module ? module.exports = t : t() }(); </script> <script type="text/javascript"> //CCPA Stub file (function() { var e = false; var c = window; var t = document; function r() { if (!c.frames["__uspapiLocator"]) { if (t.body) { var a = t.body; var e = t.createElement("iframe"); e.style.cssText = "display:none"; e.name = "__uspapiLocator"; a.appendChild(e) } else { setTimeout(r, 5) } } } r(); function p() { var a = arguments; __uspapi.a = __uspapi.a || []; if (!a.length) { return __uspapi.a } else if (a[0] === "ping") { a[2]({ gdprAppliesGlobally: e, cmpLoaded: false }, true) } else { __uspapi.a.push([].slice.apply(a)) } } function l(t) { var r = typeof t.data === "string"; try { var a = r ? JSON.parse(t.data) : t.data; if (a.__cmpCall) { var n = a.__cmpCall; c.__uspapi(n.command, n.parameter, function(a, e) { var c = { __cmpReturn: { returnValue: a, success: e, callId: n.callId } }; t.source.postMessage(r ? JSON.stringify(c) : c, "*") }) } } catch (a) {} } if (typeof __uspapi !== "function") { c.__uspapi = p; __uspapi.msgHandler = l; c.addEventListener("message", l, false) } })(); </script> <script> //GPP Stub file window.__gpp_addFrame = function(e) { if (!window.frames[e]) if (document.body) { var t = document.createElement("iframe"); t.style.cssText = "display:none", t.name = e, document.body.appendChild(t) } else window.setTimeout(window.__gpp_addFrame, 10, e) }, window.__gpp_stub = function() { var e = arguments; if (__gpp.queue = __gpp.queue || [], __gpp.events = __gpp.events || [], !e.length || 1 == e.length && "queue" == e[0]) return __gpp.queue; if (1 == e.length && "events" == e[0]) return __gpp.events; var t = e[0], p = e.length > 1 ? e[1] : null, s = e.length > 2 ? e[2] : null; if ("ping" === t) p({ gppVersion: "1.1", cmpStatus: "stub", cmpDisplayStatus: "hidden", signalStatus: "not ready", supportedAPIs: ["2:tcfeuv2", "5:tcfcav1", "6:uspv1", "7:usnatv1", "8:uscav1", "9:usvav1", "10:uscov1", "11:usutv1", "12:usctv1"], cmpId: 0, sectionList: [], applicableSections: [], gppString: "", parsedSections: {} }, !0); else if ("addEventListener" === t) { "lastId" in __gpp || (__gpp.lastId = 0), __gpp.lastId++; var n = __gpp.lastId; __gpp.events.push({ id: n, callback: p, parameter: s }), p({ eventName: "listenerRegistered", listenerId: n, data: !0, pingData: { gppVersion: "1.1", cmpStatus: "stub", cmpDisplayStatus: "hidden", signalStatus: "not ready", supportedAPIs: ["2:tcfeuv2", "5:tcfcav1", "6:uspv1", "7:usnatv1", "8:uscav1", "9:usvav1", "10:uscov1", "11:usutv1", "12:usctv1"], cmpId: 0, sectionList: [], applicableSections: [], gppString: "", parsedSections: {} } }, !0) } else if ("removeEventListener" === t) { for (var a = !1, i = 0; i < __gpp.events.length; i++) if (__gpp.events[i].id == s) { __gpp.events.splice(i, 1), a = !0; break } p({ eventName: "listenerRemoved", listenerId: s, data: a, pingData: { gppVersion: "1.1", cmpStatus: "stub", cmpDisplayStatus: "hidden", signalStatus: "not ready", supportedAPIs: ["2:tcfeuv2", "5:tcfcav1", "6:uspv1", "7:usnatv1", "8:uscav1", "9:usvav1", "10:uscov1", "11:usutv1", "12:usctv1"], cmpId: 0, sectionList: [], applicableSections: [], gppString: "", parsedSections: {} } }, !0) } else "hasSection" === t ? p(!1, !0) : "getSection" === t || "getField" === t ? p(null, !0) : __gpp.queue.push([].slice.apply(e)) }, window.__gpp_msghandler = function(e) { var t = "string" == typeof e.data; try { var p = t ? JSON.parse(e.data) : e.data } catch (e) { p = null } if ("object" == typeof p && null !== p && "__gppCall" in p) { var s = p.__gppCall; window.__gpp(s.command, (function(p, n) { var a = { __gppReturn: { returnValue: p, success: n, callId: s.callId } }; e.source.postMessage(t ? JSON.stringify(a) : a, "*") }), "parameter" in s ? s.parameter : null, "version" in s ? s.version : "1.1") } }, "__gpp" in window && "function" == typeof window.__gpp || (window.__gpp = window.__gpp_stub, window.addEventListener("message", window.__gpp_msghandler, !1), window.__gpp_addFrame("__gppLocator")); </script> <script> //CMP Config window._sp_queue = []; window._sp_ = { config: { accountId: 146, baseEndpoint: 'https://cmpv2.foundryco.com', propertyHref: 'https://foundryco.com', joinHref: true, ccpa: { targetingParams: { 'type': 'CCPA' }, includeGppApi: true }, gdpr: { targetingParams: { 'type': 'GDPR' } }, events: { onMessageChoiceSelect: function() {}, onMessageReady: function() {}, onMessageChoiceError: function() {}, onPrivacyManagerAction: function() {}, onPMCancel: function() {}, onMessageReceiveData: function() {}, onSPPMObjectReady: function() {}, onConsentReady: function (consentUUID, euconsent) {}, onError: function() {}, } } } </script> <script async> //Global Consent check function var consentCheckDebugging = function() { if (typeof(localStorage) !== 'undefined') { return (localStorage.getItem('cmpDebugging') === 'true'); } return false; }; window.consentCheckLog = consentCheckDebugging() ? console.log : function() {}; window.consentCheckWarn = consentCheckDebugging() ? console.warn : function() {}; window.checkVendorConsent = function(vendorId, vendorName) { var cmpApiVersion = 2; return new Promise(function(resolve, reject) { __tcfapi('addEventListener', 2, function(tcData, success) { if (!success) { reject( new Error('[Check Vendor Consent]: Error setting up eventListener in checkVendorConsent') ); } if (success) { if (tcData.eventStatus === 'tcloaded' || tcData.eventStatus === 'useractioncomplete') { if (tcData.gdprApplies) { __tcfapi('getCustomVendorConsents', cmpApiVersion, function(vendorConsents, success) { if (!success) { reject( new Error('[Check Vendor Consent]: Error getting vendor consents for vendor ' + vendorName + ' in getCustomVendorConsents') ); } if (success) { var consentedPurposes = vendorConsents.consentedPurposes || []; var consentedCustomVendors = vendorConsents.consentedVendors || []; var vendorGrants = vendorConsents.grants; var consentGiven = false; if (vendorId in vendorGrants) { var vendor = vendorGrants[vendorId]; consentGiven = vendorGrants[vendorId]; if (consentGiven) { for (var purposeId in vendor.purposeGrants) { consentGiven = vendor.purposeGrants[purposeId]; if (!consentGiven) { resolve(consentGiven); consentCheckWarn('[Check Vendor Consent]: Purpose consent for vendor', vendorId, vendorName, 'missing for purpose', purposeId); break; } } } consentCheckLog('Consent given for vendor', vendorId, vendorName); resolve(consentGiven); } else { reject( new Error('[Check Vendor Consent]: Vendor ' + vendorName + ' not found in vendorGrants') ); }; }; }); }; if (!tcData.gdprApplies) { if (typeof __uspapi === 'undefined') { reject( new Error('[Check Vendor Consent]: Trying to check CCPA consent but __uspapi is undefined.') ); }; if (typeof __uspapi !== 'undefined') { __uspapi('getCustomVendorRejects', cmpApiVersion, function(consent, USPDataSuccess) { if (!USPDataSuccess) { reject( new Error('[Check Vendor Consent]: CCPA Error, getCustomVendorRejects failed.') ); }; if (USPDataSuccess) { var ccpaApplies = consent.ccpaApplies; if (!ccpaApplies) { consentCheckLog('[Check Vendor Consent]: CCPA does not apply.'); resolve(true); }; if (ccpaApplies) { __uspapi('getUSPData', cmpApiVersion, function(uspData, success) { if (!success) { reject( new Error('[Check Vendor Consent]: CCPA Error getUSPData failed.') ); }; if (success) { var uspString = uspData.uspString; var uspArray = uspString.split(''); var ccpaOptOut = (uspArray[2] === 'Y'); if (ccpaOptOut) { consentCheckLog('[Check Vendor Consent]: CCPA opt-out is', ccpaOptOut); resolve(false); }; if (!ccpaOptOut) { consentCheckLog('CCPA not opted out.'); resolve(true); }; }; }); }; }; }); }; }; }; }; }); }); }; </script> <script type="text/javascript"> /* * Vendor config */ window.foundryVendors = { gtm: { name: 'Google Tag Manager', vendorId: '5e952f6107d9d20c88e7c975', }, triblio: { name: 'Triblio', vendorId: '5f2bf89e2b87b72624acb6fa', }, hubspot: { name: 'HubSpot', vendorId: '5ecb8bccb8e05c4a0a513172' } }; window.loadVendorScript = function(vendorName) { console.log('Loading vendor script for', vendorName); if(vendorName === 'Google Tag Manager') { (function(w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'GTM-KMKTVZL'); }; if(vendorName === 'Triblio') { /* Triblio Header */ var triblioHeaderScript = document.createElement('script'); triblioHeaderScript.src = "https://tribl.io/h.js?orgId=DoJGW2O912UGkvRezxvL"; triblioHeaderScript.setAttribute('data-cfasync', 'false') triblioHeaderScript.setAttribute('type', 'text/javascript') document.head.appendChild(triblioHeaderScript); /* Triblio Firm tracking */ var triblioBodyInterval = setInterval( function() { console.log('triblio-script waiting for document.body to be available'); if(typeof document.body != 'undefined') { clearInterval(triblioBodyInterval); console.log('document.body should be available now, adding triblio firm_tracking.js and footer.js'); /* Trilbio Footer */ var triblioFooterScript = document.createElement('script'); triblioFooterScript.src = "https:////tribl.io/footer.js?orgId=DoJGW2O912UGkvRezxvL"; triblioFooterScript.setAttribute('data-cfasync', 'false') triblioFooterScript.setAttribute('type', 'text/javascript') document.body.appendChild(triblioFooterScript); var triblioFirmTrackingScript = document.createElement('script'); triblioFirmTrackingScript.src = "https://tribl.io/firm_tracking.js?orgId=DoJGW2O912UGkvRezxvL"; triblioFirmTrackingScript.setAttribute('data-cfasync', 'false') triblioFirmTrackingScript.setAttribute('type', 'text/javascript') document.body.appendChild(triblioFirmTrackingScript); } }, 100); }; if(vendorName === 'HubSpot') { var hubspotHeaderScript = document.createElement('script'); hubspotHeaderScript.src = "https://js.hs-scripts.com/1624046.js"; hubspotHeaderScript.setAttribute('id', 'hs-script-loader') hubspotHeaderScript.setAttribute('async', '') hubspotHeaderScript.setAttribute('defer', '') hubspotHeaderScript.setAttribute('type', 'text/javascript') document.head.appendChild(hubspotHeaderScript); }; }; // GTM checkVendorConsent('5e952f6107d9d20c88e7c975', 'Google Tag Manager').then( function(consent) { if(consent) { loadVendorScript('Google Tag Manager') } }); // Triblio 5f2bf89e2b87b72624acb6fa checkVendorConsent('5f2bf89e2b87b72624acb6fa', 'Triblio').then( function(consent) { if(consent) { loadVendorScript('Triblio') } }); // Triblio 5f2bf89e2b87b72624acb6fa checkVendorConsent('5ecb8bccb8e05c4a0a513172', 'HubSpot').then( function(consent) { if(consent) { loadVendorScript('HubSpot') } }); </script>  <script src="https://cmpv2.foundryco.com/unified/wrapperMessagingWithoutDetection.js"></script> <script type="text/javascript"> /** * Add click events to cmp buttons. */ const clickEvents = () => { const gdprLink = document.querySelector('.eea-consent-ui'); const ccpaLink = document.querySelector('.ccpa-consent-ui'); if (gdprLink) { gdprLink.addEventListener('click', e => { e.preventDefault(); window._sp_.gdpr.loadPrivacyManagerModal(868952, 'vendors'); }); } if (ccpaLink) { ccpaLink.addEventListener('click', e => { e.preventDefault(); window._sp_.ccpa.loadPrivacyManagerModal(886441); }); } }; </script> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>  <title>Tools For Marketers Archive • Foundry</title> <link rel="canonical" href="https://foundryco.com/tools-for-marketers/" /> <link rel="next" href="https://foundryco.com/tools-for-marketers/page/2/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="website" /> <meta property="og:title" content="Tools For Marketers Archive • Foundry" /> <meta property="og:url" content="https://foundryco.com/tools-for-marketers/" /> <meta property="og:site_name" content="Foundry" /> <meta property="og:image" content="https://foundryco.com/wp-content/uploads/2022/02/F_SM_launch_FB-LI_1600x840_IDGC_olive-olive.png" /> <meta property="og:image:width" content="1600" /> <meta property="og:image:height" content="840" /> <meta property="og:image:type" content="image/png" /> <meta name="twitter:card" content="summary_large_image" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"CollectionPage","@id":"https://foundryco.com/tools-for-marketers/","url":"https://foundryco.com/tools-for-marketers/","name":"Tools For Marketers Archive • Foundry","isPartOf":{"@id":"https://foundryco.com/#website"},"inLanguage":"en-US"},{"@type":"WebSite","@id":"https://foundryco.com/#website","url":"https://foundryco.com/","name":"Foundry","description":"an IDG, Inc. company","publisher":{"@id":"https://foundryco.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://foundryco.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://foundryco.com/#organization","name":"Foundry","url":"https://foundryco.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://foundryco.com/#/schema/logo/image/","url":"https://foundryco.com/wp-content/uploads/2023/05/logo2023.svg","contentUrl":"https://foundryco.com/wp-content/uploads/2023/05/logo2023.svg","width":109,"height":27,"caption":"Foundry"},"image":{"@id":"https://foundryco.com/#/schema/logo/image/"}}]}</script>  <link rel='dns-prefetch' href='//static.addtoany.com' /> <link rel='dns-prefetch' href='//cdnjs.cloudflare.com' /> <link rel='dns-prefetch' href='//stats.wp.com' /> <link rel="alternate" type="application/rss+xml" title="Foundry » Feed" href="https://foundryco.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="Foundry » Comments Feed" href="https://foundryco.com/comments/feed/" /> <link rel="alternate" type="application/rss+xml" title="Foundry » Tools For Marketers Feed" href="https://foundryco.com/tools-for-marketers/feed/" /> <script> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/foundryco.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.2"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); </script> <style id='wp-emoji-styles-inline-css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='all-css-2' href='https://foundryco.com/wp-includes/css/dist/block-library/style.min.css?m=1739294329g' type='text/css' media='all' /> <link rel='stylesheet' id='all-css-4' href='https://foundryco.com/_static/??-eJzTLy/QzcxLzilNSS3WzyrWz01NyUxMzUnNTc0rQeEU5CRWphbp5qSmJyZX6uVm5uklFxfr6OPTDpRD5sM02efaGpobWxpZmhgbGwAAROEu5A==' type='text/css' media='all' /> <style id='jetpack-sharing-buttons-style-inline-css'> .jetpack-sharing-buttons__services-list{display:flex;flex-direction:row;flex-wrap:wrap;gap:0;list-style-type:none;margin:5px;padding:0}.jetpack-sharing-buttons__services-list.has-small-icon-size{font-size:12px}.jetpack-sharing-buttons__services-list.has-normal-icon-size{font-size:16px}.jetpack-sharing-buttons__services-list.has-large-icon-size{font-size:24px}.jetpack-sharing-buttons__services-list.has-huge-icon-size{font-size:36px}@media print{.jetpack-sharing-buttons__services-list{display:none!important}}.editor-styles-wrapper .wp-block-jetpack-sharing-buttons{gap:0;padding-inline-start:0}ul.jetpack-sharing-buttons__services-list.has-background{padding:1.25em 2.375em} </style> <style id='classic-theme-styles-inline-css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='all-css-10' href='https://foundryco.com/_static/??-eJyNT9sKgzAM/aHVbAqbexj7ltBGLbRpaSLi38/uAr4IIy+Hc+MElmxsYiVWyGEePQtoQZaASrmQiIlzUB88jzMGQBFSASvVlk3ASo9kZPFqJyrNppxgV6oTRRIY0syurO257cB50Q+B6hMb0TWQ/J0Ur3SU+b0ghMVOS97vHcrb5L6iGVKJxw3onNFkkNcKNW2giZ6r/xkfl1u3XX/t7y89dHg7' type='text/css' media='all' /> <script id="addtoany-core-js-before"> window.a2a_config=window.a2a_config||{};a2a_config.callbacks=[];a2a_config.overlays=[];a2a_config.templates={}; </script> <script defer src="https://static.addtoany.com/menu/page.js" id="addtoany-core-js"></script> <script type="text/javascript" src="https://foundryco.com/_static/??-eJyVjdEKAiEURH8o965rEPsQfYust03Rq+m1xb/Plh56iCAYmGE4w8CWhKXFV4MFXNe9Ym5vG4KlwZUD/IJEsGvWjJ/wEomRGJKvq6UC2hjBUWhqr8ixh2843zD0h2usZHKbxkmBLgV5P9VS7tVfoweSiRnclrxumPv2Es7ypOZpPio1uidHv1wP" ></script><link rel="https://api.w.org/" href="https://foundryco.com/wp-json/" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://foundryco.com/xmlrpc.php?rsd" /> <meta name="generator" content="WordPress 6.7.2" /> <link rel="alternate" hreflang="en-US" href="https://foundryco.com/tools-for-marketers/"/> <link rel="alternate" hreflang="en" href="https://foundryco.com/tools-for-marketers/"/> <style>img#wpstats{display:none}</style> <link rel="icon" href="https://foundryco.com/wp-content/uploads/2022/02/cropped-favicon-neg-02-1-1.png?w=32" sizes="32x32" /> <link rel="icon" href="https://foundryco.com/wp-content/uploads/2022/02/cropped-favicon-neg-02-1-1.png?w=192" sizes="192x192" /> <link rel="apple-touch-icon" href="https://foundryco.com/wp-content/uploads/2022/02/cropped-favicon-neg-02-1-1.png?w=180" /> <meta name="msapplication-TileImage" content="https://foundryco.com/wp-content/uploads/2022/02/cropped-favicon-neg-02-1-1.png?w=270" /> </head> <body class="archive post-type-archive post-type-archive-resource wp-custom-logo translatepress-en_US hfeed no-sidebar"> <div id="page" class="site"> <a class="skip-link screen-reader-text" href="#primary">Skip to content</a> <header id="masthead" class="header site-header menu-closed cream-back"> <div class="dropdown-pane search cell small-12" id="search-toggler" data-dropdown data-auto-focus="true"> <form action="https://foundryco.com/search-results/" method="get" role="search" class="search-form" data-dropdown data-auto-focus="true"> <span class="screen-reader-text">Search</span> <input type="search" placeholder="Search" value="" name="_search_facet"> <input type="submit" class="screen-reader-text" value="Search" /> </form> </div> <div class="wrapper grid-x"> <div class="site-branding cell small-2 medium-2 nav-left"> <a href="https://foundryco.com/" rel="home"> <div class="has-logo site-title" role="img" aria-label="Link to Foundry Homepage" style="background-image:url(https://foundryco.com/wp-content/uploads/2023/05/logo2023.svg)"></div> <div class="site-tagline show-for-medium">an IDG, Inc. company</div> </a> </div> <div class="nav-right cell small-10 medium-10"> <nav id="utility-header"> <ul id="utility-nav" class="menu utility-menu show-for-medium"><li id="menu-item-100505" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-100505"><a href="https://foundryco.com/contact-us/" data-ps2id-api="true">Contact us</a></li> <li id="menu-item-100506" class="login menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-100506"><a href="https://foundryco.com/log-in/" data-ps2id-api="true">Log in</a> <ul class="sub-menu"> <li id="menu-item-102643" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-102643"><a target="_blank" href="https://app.triblio.com/login" data-ps2id-api="true">Foundry ABM</a></li> <li id="menu-item-102644" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-102644"><a target="_blank" href="https://intent.foundryco.com/login?_gl=1*1nkrfzf*_gcl_au*MTYxOTA2MjMxMC4xNjgzMTMzNzc4" data-ps2id-api="true">Foundry Intent</a></li> </ul> </li> </ul> <div id="site-functions" class="show-for-medium"> <button id="language-picker" class="show-for-medium" type="button" data-toggle="language-options"><i class="fa-light fa-globe"></i><span class="screen-reader-text">Translation available</span></button> <div class="dropdown-pane language" id="language-options" data-dropdown data-auto-focus="true"> <ul id="experience-nav__desktop" class="menu experience-nav"><span class="accent olive">Select an experience</span><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-111163"><a href="https://foundryco.com/jp/" class="menu-link">Japan</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-111208 current-experience-menu-item"><a href="/" class="menu-link">Global</a></li></ul> </div> <div id="toggle-search" class="show-for-medium"> <button class="search-button__nav" aria-label="open search form" aria-expanded="false"></button> <form action="https://foundryco.com/search-results/" method="get" role="search" class="search-form"> <span class="screen-reader-text">Search for:</span> <input id="search-field-toggle" type="search" class="search-field" placeholder="Search" value="" name="_search_facet" title="Search for:" /> </form> </div> </div> <button id="header-search" class="button hide-for-medium" type="button" data-toggle="search-toggler"><span class="screen-reader-text">Search</span></button> </nav> <nav id="a11y-mega-menu" class="show-for-medium a11y-desktop" aria-label="Foundry" role="navigation"> <ul id="a11y-2023" class="menu a11y-menu"><li class="pin-last two-cols menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-95039" aria-haspopup="true"><a href="https://foundryco.com/our-brands/" class="menu-link">Brands</a><button class="sub-menu-btn" aria-expanded="false" aria-controls="sub-menu-95039" aria-label="More Brands"><i class="fa-regular fa-chevron-down"></i></button> <ul class="sub-menu"> <li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107462"><a href="https://foundryco.com/our-brands/cio/" class="menu-link">CIO</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107463"><a href="https://foundryco.com/our-brands/cso/" class="menu-link">CSO</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107468"><a href="https://foundryco.com/our-brands/infoworld/" class="menu-link">InfoWorld</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107469"><a href="https://foundryco.com/our-brands/networkworld/" class="menu-link">Network World</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107470"><a href="https://foundryco.com/our-brands/computerworld/" class="menu-link">Computerworld</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107467"><a href="https://foundryco.com/our-brands/macworld/" class="menu-link">Macworld</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107466"><a href="https://foundryco.com/our-brands/pcworld/" class="menu-link">PCWorld</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107465"><a href="https://foundryco.com/our-brands/tech-advisor/" class="menu-link">Tech Advisor</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107464"><a href="https://foundryco.com/our-brands/techhive/" class="menu-link">TechHive</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107471"><a href="https://foundryco.com/our-brands/channelworld/" class="menu-link">ChannelWorld</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107472"><a href="https://foundryco.com/our-brands/specialty/" class="menu-link">Specialty brands</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107474"><a href="https://events.foundryco.com/event-series/cio100-symposium-and-awards/" class="menu-link">CIO100</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107475"><a href="https://events.foundryco.com/event-series/cso50-conference-awards/" class="menu-link">CSO50</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100372"><a href="https://foundryco.com/our-brands/" class="menu-link">All brands</a></li></ul></li><li class="pin-last menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-109178" aria-haspopup="true"><a href="https://foundryco.com/audiences/" class="menu-link">Audiences</a><button class="sub-menu-btn" aria-expanded="false" aria-controls="sub-menu-109178" aria-label="More Audiences"><i class="fa-regular fa-chevron-down"></i></button> <ul class="sub-menu"> <li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-109183"><a href="https://foundryco.com/audiences/ai/" class="menu-link">Artificial intelligence</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-109179"><a href="https://foundryco.com/audiences/cloud/" class="menu-link">Cloud</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-109181"><a href="https://foundryco.com/audiences/security/" class="menu-link">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-109180"><a href="https://foundryco.com/audiences/hardware/" class="menu-link">Hardware</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-109182"><a href="https://foundryco.com/audiences/software/" class="menu-link">Software</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-109242"><a href="https://foundryco.com/audiences/" class="menu-link">All audiences</a></li></ul></li><li class="pin-last menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-107476" aria-haspopup="true"><a href="https://foundryco.com/our-solutions/" class="menu-link">Solutions</a><button class="sub-menu-btn" aria-expanded="false" aria-controls="sub-menu-107476" aria-label="More Solutions"><i class="fa-regular fa-chevron-down"></i></button> <ul class="sub-menu"> <li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95073"><a href="https://foundryco.com/our-solutions/advertising/" class="menu-link">Ads</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-102650"><a href="https://foundryco.com/our-solutions/software/" class="menu-link">ABM/ABX</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-108701"><a href="https://foundryco.com/audiences/" class="menu-link">Audiences</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-99476"><a href="https://foundryco.com/our-solutions/demand-gen-solutions/" class="menu-link">Lead gen</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-102597"><a href="https://foundryco.com/our-solutions/data/intent-data/" class="menu-link">Intent data</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-98060"><a href="https://foundryco.com/our-solutions/brandhub/" class="menu-link">Brand experiences</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-111221"><a href="https://foundryco.com/our-solutions/brandpage/" class="menu-link">Interactive storytelling</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100300"><a href="https://foundryco.com/our-solutions/events/" class="menu-link">Events</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-99628"><a href="https://foundryco.com/our-solutions/partner-marketing/" class="menu-link">Partner marketing</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107478"><a href="https://foundryco.com/our-solutions/content-marketing/" class="menu-link">Content creation</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95068"><a href="https://foundryco.com/our-solutions/affiliate/" class="menu-link">Affiliate marketing</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107479"><a href="https://foundryco.com/our-solutions/" class="menu-link">All solutions</a></li></ul></li><li class="pin-last menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-95059" aria-haspopup="true"><a href="/tools_type/research" class="menu-link">Research</a><button class="sub-menu-btn" aria-expanded="false" aria-controls="sub-menu-95059" aria-label="More Research"><i class="fa-regular fa-chevron-down"></i></button> <ul class="sub-menu"> <span class="accent olive">Technology insights</span><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107483"><a href="https://foundryco.com/tools-for-marketers/research-ai-priorities/" class="menu-link">AI Priorities</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-109609"><a href="https://foundryco.com/research/cio-tech-priorities/" class="menu-link">CIO Tech Priorities</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107488"><a href="https://foundryco.com/tools-for-marketers/research-cloud-computing/" class="menu-link">Cloud Computing</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107487"><a href="https://foundryco.com/tools-for-marketers/research-security-priorities/" class="menu-link">Security Priorities</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107481"><a href="https://foundryco.com/research/state-of-the-cio/" class="menu-link">State of the CIO</a></li><span class="accent olive">Buying process</span><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107484"><a href="https://foundryco.com/tools-for-marketers/research-customer-engagement/" class="menu-link">Customer Engagement</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107485"><a href="https://foundryco.com/tools-for-marketers/research-role-and-influence/" class="menu-link">Role & Influence</a></li><span class="accent olive">Marketing tactics</span><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107486"><a href="https://foundryco.com/tools-for-marketers/research-abm-intent-benchmarking-study/" class="menu-link">ABM & Intent</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107489"><a href="https://foundryco.com/tools-for-marketers/research-partner-marketing/" class="menu-link">Partner Marketing</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107491"><a href="/tools_type/research" class="menu-link">All research</a></li></ul></li><li class="pin-last menu-item menu-item-type-custom menu-item-object-custom current-menu-item current-menu-ancestor current-menu-parent menu-item-has-children menu-item-95060" aria-haspopup="true"><a href="/tools-for-marketers" class="menu-link">Resources</a><button class="sub-menu-btn" aria-expanded="false" aria-controls="sub-menu-95060" aria-label="More Resources"><i class="fa-regular fa-chevron-down"></i></button> <ul class="sub-menu"> <span class="accent olive">Resources</span><li class=" menu-item menu-item-type-custom menu-item-object-custom current-menu-item menu-item-104964"><a href="https://foundryco.com/tools-for-marketers/" class="menu-link">Tools for marketers</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-111886"><a href="https://foundryco.com/blog/" class="menu-link">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-109639"><a href="https://foundryco.com/videos/" class="menu-link">Videos</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-95305"><a href="https://foundryco.com/resource-tax/case-studies/" class="menu-link">Customer stories</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-99737"><a href="https://foundryco.com/developers/" class="menu-link">Developer portal</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107492"><a href="https://resources.foundryco.com/the-intersection-subscribe" class="menu-link">The Intersection newsletter</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom current-menu-item menu-item-103403"><a href="/tools-for-marketers" class="menu-link">All resources</a></li></ul></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-95061" aria-haspopup="true"><a href="https://foundryco.com/about-us/" class="menu-link">About us</a><button class="sub-menu-btn" aria-expanded="false" aria-controls="sub-menu-95061" aria-label="More About us"><i class="fa-regular fa-chevron-down"></i></button> <ul class="sub-menu"> <li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-115306"><a href="/press/press-releases/" class="menu-link">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107495"><a href="https://foundryco.com/our-leaders/" class="menu-link">Our leaders</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-108044"><a href="https://foundryco.com/awards/" class="menu-link">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95070"><a href="https://foundryco.com/work-here/" class="menu-link">Work here</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95064"><a href="https://foundryco.com/about-us/privacy-compliance/" class="menu-link">Privacy / Compliance</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95065"><a href="https://foundryco.com/about-us/licensing/" class="menu-link">Licensing</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-95066"><a href="https://idginc.com" class="menu-link">IDG, Inc.</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107496"><a href="https://foundryco.com/about-us/" class="menu-link">About Us</a></li></ul></li></ul> </nav> <button class="hamburger-menu hide-for-medium" type="button" data-toggle="mobile-menu" aria-label="open the main menu"><div class="hamburger-icon"></div></button> <nav id="mobile-menu" class="off-canvas position-top is-closed" data-off-canvas data-content-overlay="false" data-transition="detached" data-transition-time="20ms"> <ul id="menu-mobile-menu" class="menu mobile-menu mobile-a11y"><li class="pin-last menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-95017" aria-haspopup="true"><a href="https://foundryco.com/our-brands/" class="menu-link">Brands</a><button class="sub-menu-btn" aria-expanded="false" aria-controls="sub-menu-95017" aria-label="More Brands"><i class="fa-regular fa-chevron-down"></i></button> <ul class="sub-menu"> <li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107497"><a href="https://foundryco.com/our-brands/cio/" class="menu-link">CIO</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107498"><a href="https://foundryco.com/our-brands/cso/" class="menu-link">CSO</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107503"><a href="https://foundryco.com/our-brands/infoworld/" class="menu-link">InfoWorld</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107504"><a href="https://foundryco.com/our-brands/networkworld/" class="menu-link">Network World</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107507"><a href="https://foundryco.com/our-brands/computerworld/" class="menu-link">Computerworld</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107502"><a href="https://foundryco.com/our-brands/macworld/" class="menu-link">Macworld</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107501"><a href="https://foundryco.com/our-brands/pcworld/" class="menu-link">PCWorld</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107500"><a href="https://foundryco.com/our-brands/tech-advisor/" class="menu-link">Tech Advisor</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107499"><a href="https://foundryco.com/our-brands/techhive/" class="menu-link">TechHive</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107508"><a href="https://foundryco.com/our-brands/channelworld/" class="menu-link">ChannelWorld</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107509"><a href="https://foundryco.com/our-brands/specialty/" class="menu-link">Specialty brands</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107510"><a href="https://events.foundryco.com/event-series/cio100-symposium-and-awards/" class="menu-link">CIO 100</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107511"><a href="https://events.foundryco.com/event-series/cso50-conference-awards/" class="menu-link">CSO50</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100375"><a href="https://foundryco.com/our-brands/" class="menu-link">All brands</a></li></ul></li><li class="pin-last menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-108707" aria-haspopup="true"><a href="https://foundryco.com/audiences/" class="menu-link">Audiences</a><button class="sub-menu-btn" aria-expanded="false" aria-controls="sub-menu-108707" aria-label="More Audiences"><i class="fa-regular fa-chevron-down"></i></button> <ul class="sub-menu"> <li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-108712"><a href="https://foundryco.com/audiences/ai/" class="menu-link">Artificial intelligence</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-108708"><a href="https://foundryco.com/audiences/cloud/" class="menu-link">Cloud</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-108710"><a href="https://foundryco.com/audiences/security/" class="menu-link">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-108709"><a href="https://foundryco.com/audiences/hardware/" class="menu-link">Hardware</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-108711"><a href="https://foundryco.com/audiences/software/" class="menu-link">Software</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-112090"><a href="https://foundryco.com/audiences/" class="menu-link">All audiences</a></li></ul></li><li class="pin-last menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-107512" aria-haspopup="true"><a href="https://foundryco.com/our-solutions/" class="menu-link">Solutions</a><button class="sub-menu-btn" aria-expanded="false" aria-controls="sub-menu-107512" aria-label="More Solutions"><i class="fa-regular fa-chevron-down"></i></button> <ul class="sub-menu"> <li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100091"><a href="https://foundryco.com/our-solutions/advertising/" class="menu-link">Ads</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107513"><a href="https://foundryco.com/our-solutions/software-q2/" class="menu-link">ABM/ABX</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100092"><a href="https://foundryco.com/our-solutions/demand-gen-solutions/" class="menu-link">Lead gen</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-102599"><a href="https://foundryco.com/our-solutions/data/intent-data/" class="menu-link">Intent data</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-98062"><a href="https://foundryco.com/our-solutions/brandhub/" class="menu-link">Brand experiences</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-111224"><a href="https://foundryco.com/our-solutions/brandpage/" class="menu-link">Interactive storytelling</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95038"><a href="https://foundryco.com/our-solutions/events/" class="menu-link">Events</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-99635"><a href="https://foundryco.com/our-solutions/partner-marketing/" class="menu-link">Partner marketing</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107514"><a href="https://foundryco.com/our-solutions/content-marketing/" class="menu-link">Content creation</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95032"><a href="https://foundryco.com/our-solutions/affiliate/" class="menu-link">Affiliate marketing</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-107515"><a href="https://foundryco.com/our-solutions/" class="menu-link">All solutions</a></li></ul></li><li class="pin-last menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-95052" aria-haspopup="true"><a href="/tools_type/research" class="menu-link">Research</a><button class="sub-menu-btn" aria-expanded="false" aria-controls="sub-menu-95052" aria-label="More Research"><i class="fa-regular fa-chevron-down"></i></button> <ul class="sub-menu"> <span class="accent olive">Technology insights</span><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107519"><a href="https://foundryco.com/tools-for-marketers/research-ai-priorities/" class="menu-link">AI Priorities</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-109610"><a href="https://foundryco.com/research/cio-tech-priorities/" class="menu-link">CIO Tech Priorities</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107524"><a href="https://foundryco.com/tools-for-marketers/research-cloud-computing/" class="menu-link">Cloud Computing</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107523"><a href="https://foundryco.com/tools-for-marketers/research-security-priorities/" class="menu-link">Security Priorities</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107518"><a href="https://foundryco.com/research/state-of-the-cio/" class="menu-link">State of the CIO</a></li><span class="accent olive">Buying process</span><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107520"><a href="https://foundryco.com/tools-for-marketers/research-customer-engagement/" class="menu-link">Customer Engagement</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107521"><a href="https://foundryco.com/tools-for-marketers/research-role-and-influence/" class="menu-link">Role & Influence</a></li><span class="accent olive">Marketing tactics</span><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107522"><a href="https://foundryco.com/tools-for-marketers/research-abm-intent-benchmarking-study/" class="menu-link">ABM & Intent</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107525"><a href="https://foundryco.com/tools-for-marketers/research-partner-marketing/" class="menu-link">Partner Marketing</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107527"><a href="/tools_type/research" class="menu-link">All research</a></li></ul></li><li class="pin-last menu-item menu-item-type-post_type menu-item-object-page current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-95053" aria-haspopup="true"><a href="https://foundryco.com/tools-for-marketers/" class="menu-link">Resources</a><button class="sub-menu-btn" aria-expanded="false" aria-controls="sub-menu-95053" aria-label="More Resources"><i class="fa-regular fa-chevron-down"></i></button> <ul class="sub-menu"> <span class="accent olive">Resources</span><li class=" menu-item menu-item-type-custom menu-item-object-custom current-menu-item menu-item-106460"><a href="/tools-for-marketers" class="menu-link">Tools for marketers</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-111888"><a href="https://foundryco.com/blog/" class="menu-link">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-109640"><a href="https://foundryco.com/videos/" class="menu-link">Videos</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-100095"><a href="https://foundryco.com/resource-tax/case-studies/" class="menu-link">Customer stories</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100094"><a href="https://foundryco.com/developers/" class="menu-link">Developer Portal</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-107528"><a href="https://resources.foundryco.com/the-intersection-subscribe" class="menu-link">The Intersection newsletter</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom current-menu-item menu-item-106466"><a href="/tools-for-marketers" class="menu-link">All Resources</a></li></ul></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-95028" aria-haspopup="true"><a href="https://foundryco.com/about-us/" class="menu-link">About us</a><button class="sub-menu-btn" aria-expanded="false" aria-controls="sub-menu-95028" aria-label="More About us"><i class="fa-regular fa-chevron-down"></i></button> <ul class="sub-menu"> <li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95027"><a href="https://foundryco.com/press/" class="menu-link">Press</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-106865"><a href="https://foundryco.com/our-leaders/" class="menu-link">Our leaders</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-108046"><a href="https://foundryco.com/awards/" class="menu-link">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95055"><a href="https://foundryco.com/work-here/" class="menu-link">Work here</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95025"><a href="https://foundryco.com/about-us/privacy-compliance/" class="menu-link">Privacy / Compliance</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95024"><a href="https://foundryco.com/about-us/licensing/" class="menu-link">Licensing</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-95029"><a href="https://idginc.com" class="menu-link">IDG, Inc.</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-106829"><a href="https://foundryco.com/about-us/" class="menu-link">About Us</a></li></ul></li><li class="lighten menu-item menu-item-type-post_type menu-item-object-page menu-item-95026"><a href="https://foundryco.com/contact-us/" class="menu-link">Contact</a></li><li class="login menu-item menu-item-type-custom menu-item-object-custom menu-item-95058"><a href="https://intent.foundryco.com/login" class="menu-link">Log in</a></li></ul> <button id="mobile-language-toggle" class="sub-menu-btn" aria-expanded="false" aria-controls="mobile-language-container"><i class="fa-light fa-globe" aria-hidden="true"></i><span class="cur-exp"></span> Edition - <span class="cur-lang"></span><i class="fa-regular fa-chevron-down"></i></button> <div id="mobile-language-container" aria-haspopup="true"> <ul id="experience-nav__mobile" class="menu mobile-menu experience-nav"><span class="accent olive">Select an experience</span><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-111163"><a href="https://foundryco.com/jp/" class="menu-link">Japan</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-111208 current-experience-menu-item"><a href="/" class="menu-link">Global</a></li></ul> </div> </div> </div> </header>  <div class="content"> <div class="inner-content grid-x"> <main class="site-main small-12 medium-12 large-12 cell" role="main"> <section class="blog-header cream-back"> <div class="wrapper"> <nav class="breadcrumbs" aria-label="breadcrumb"> <ol itemscope itemtype="https://schema.org/BreadcrumbList"> <li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem" class="breadcrumb-item"> <a itemprop="item" href="https://foundryco.com"> <span itemprop="name">Home</span> </a> <meta itemprop="position" content="1" /> <span aria-hidden="true">•</span> </li> <li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem" class="breadcrumb-item"> <span itemprop="name">Resources</span> <meta itemprop="position" content="2" /> </li> </ol> </nav> <h1 class="tax-name">Resources</h1> <p class="tax-description">Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.</p> <section class="pinned-post" > <div class="grid-x"> <div class="pinned-image small-12 medium-12 large-6 cell"> <div class="pinned-image-inner"> <a href="https://resources.foundryco.com/download/ai-tech-marketers-guide" target="_blank"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2024/04/C-SM_Guide-AI_WS_thumbnail_1600x900.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" /> </a> </div> </div> <div class="pinned-wysiwyg small-12 medium-12 large-6 cell"> <span class="resource-label olive">White paper</span> <h3><a href="https://resources.foundryco.com/download/ai-tech-marketers-guide" target="_blank">How to engage and market to AI-focused buyers</a></h3> <p>Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to <a class="excerpt-read-more" href="https://resources.foundryco.com/download/ai-tech-marketers-guide" title="How to engage and market to AI-focused buyers">[...]</a></p> <div class="pinned-meta"> <p class="byline">By Foundry • Artificial intelligence</p> <p class="dateline">Apr 26 2024</p> <div> <ul class="box-tags"> <li>Artificial intelligence</li> <li>IT buyers journey</li> </ul> </div> </div> </div> </div> </section> </div> </section> <section class="blog-hubspot-signup condensed yellow-back black-text"> <div class="wrapper"> <div class="hubspot-details"> <h4>The Intersection Newsletter</h4> <p>Subscribe for the latest marketing and technology insights from Foundry</p> </div> <div class="hubspot-form-wrap" > <div class="hbspt-form top-feed" data-region="na1" data-portalId= "1624046" data-formId= "17bf4071-1951-4187-afa0-be4222889f0d"> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script> </div> </div> </div> </section> <section class="resource-list archive-grid-feed"> <div class="focus-filters" aria-expanded=false> <div class="wrapper"> <h5>FILTER BY</h5> <div class="facetwp-facet facetwp-facet-focus facetwp-type-checkboxes" data-name="focus" data-type="checkboxes"></div> <div class="facetwp-facet facetwp-facet-reset facetwp-type-reset" data-name="reset" data-type="reset"></div> </div> </div> <a id="expand-filter" class="hide-for-medium" role="button" aria-label="Expand filter selections" for=""><span class="screen-reader-text">Click to show more blog filter options</span><span class="toggle-text">Show more</span><i class="far fa-chevron-down"></i></a> <div class="resource-results facetwp-template"> <div class="grid-x">  <article class="resource-entry small-12 cell grid-x is-grid medium-4"> <div class="small-12 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Podcast</span> <a href="https://foundryco.com/tools-for-marketers/on-the-road-john-gallant-foundry-2025/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png 2400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png?resize=2048,1152 2048w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png?resize=89,50 89w" sizes="(max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">Podcast</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/on-the-road-john-gallant-foundry-2025/" target="_self">On the road, John Gallant, Foundry</a></h4> <p>Join Rick Currier and John Gallant as they explore how AI is reshaping the CIO landscape. Discover why 80% of companies plan to deepen their AI investments, the critical steps</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Ameera McNeal</p> <p class="dateline">Feb 12, 2025 </p> <div> <ul class="box-tags"> <li class="entry_focus">marketing</li> <li class="entry_focus">partner marketing</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-grid medium-4"> <div class="small-12 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Podcast</span> <a href="https://foundryco.com/tools-for-marketers/on-the-road-kate-quinn-canestrari-red-hat/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-06.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-06.png 2400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-06.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-06.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-06.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-06.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-06.png?resize=2048,1152 2048w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-06.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-06.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-06.png?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">Podcast</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/on-the-road-kate-quinn-canestrari-red-hat/" target="_self">On the road, Kate Quinn Canestrari, Red Hat</a></h4> <p>Join Rick as he sits down with Kate Canestrari to discuss her career journey from sales to leading Red Hat’s global partner marketing. Kate shares insights into the importance of</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Ameera McNeal</p> <p class="dateline">Jan 29, 2025 • 1 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">marketing</li> <li class="entry_focus">partner marketing</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-grid medium-4"> <div class="small-12 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>White paper</span> <a href="https://resources.foundryco.com/download/customer-engagement-white-paper" target="_blank"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2024/01/WS_1600x900_cust-eng24_exec-summ_thumb.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2024/01/WS_1600x900_cust-eng24_exec-summ_thumb.png 1600w, https://foundryco.com/wp-content/uploads/2024/01/WS_1600x900_cust-eng24_exec-summ_thumb.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2024/01/WS_1600x900_cust-eng24_exec-summ_thumb.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2024/01/WS_1600x900_cust-eng24_exec-summ_thumb.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2024/01/WS_1600x900_cust-eng24_exec-summ_thumb.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2024/01/WS_1600x900_cust-eng24_exec-summ_thumb.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/01/WS_1600x900_cust-eng24_exec-summ_thumb.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2024/01/WS_1600x900_cust-eng24_exec-summ_thumb.png?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">White paper</span> <h4 class="entry-title"><a href="https://resources.foundryco.com/download/customer-engagement-white-paper" target="_blank">Driving engagement and trust with today’s IT buyers</a></h4> <p>Based on Foundry’s 11th annual Customer Engagement Survey, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This global research of 670 ITDMs</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Foundry • Research topic</p> <p class="dateline">Jan 21, 2025 • 10 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">Content Marketing</li> <li class="entry_focus">tech purchase process</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-grid medium-4"> <div class="small-12 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Podcast</span> <a href="https://foundryco.com/tools-for-marketers/on-the-road-hondo-l-lewis-foundry-2025/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png 2400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png?resize=2048,1152 2048w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-07.png?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">Podcast</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/on-the-road-hondo-l-lewis-foundry-2025/" target="_self">On the road: Hondo L. Lewis, Foundry</a></h4> <p>Rick Currier and Hondo Lewis kick off the year by reflecting on powerful lessons from past guests like Dan Kessler, Amy Catalano, and Brett Hana. From building trust and embracing</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Ameera McNeal</p> <p class="dateline">Jan 20, 2025 • 1 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">marketing</li> <li class="entry_focus">partner marketing</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-grid medium-4"> <div class="small-12 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Podcast</span> <a href="https://foundryco.com/tools-for-marketers/on-the-road-live-at-aws-reinvent/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png 2400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=2048,1152 2048w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-02.png?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">Podcast</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/on-the-road-live-at-aws-reinvent/" target="_self">On the road, live at AWS re:Invent</a></h4> <p>Tune in for a special episode live from AWS re:Invent, as host Rick Currier talks with Honora Handley (AWS) and Mike Finnerty (Foundry) about trust, flexibility, and strategic planning in</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Ameera McNeal</p> <p class="dateline">Dec 18, 2024 • 1 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">marketing</li> <li class="entry_focus">partner marketing</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-grid medium-4"> <div class="small-12 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Podcast</span> <a href="https://foundryco.com/tools-for-marketers/on-the-road-gabie-boko-netapp/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-01.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-01.png 2400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-01.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-01.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-01.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-01.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-01.png?resize=2048,1152 2048w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-01.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-01.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-01.png?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">Podcast</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/on-the-road-gabie-boko-netapp/" target="_self">On the road, Gabie Boko, NetApp</a></h4> <p>In this episode of On the Road with Rick Currier, Gabie Boko, CMO of NetApp, shares her inspiring journey from contemplating law school to thriving in tech marketing. Gabie discusses</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Ameera McNeal</p> <p class="dateline">Dec 04, 2024 </p> <div> <ul class="box-tags"> <li class="entry_focus">marketing</li> <li class="entry_focus">partner marketing</li> </ul> </div> </div> </div> </article> </div> <section class="blog-hubspot-signup expanded yellow-back black-text"> <div class="wrapper"> <div class="hubspot-details"> <h4>The Intersection Newsletter</h4> <p>Subscribe for the latest marketing and technology insights from Foundry</p> </div> <div class="hubspot-form-wrap" > <div class="hbspt-form in-feed" data-region="na1" data-portalId= "1624046" data-formId= "17bf4071-1951-4187-afa0-be4222889f0d"> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script> </div> </div> </div> </section> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Podcast</span> <a href="https://foundryco.com/tools-for-marketers/on-the-road-ross-pomerantz-corporate-bro/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-11.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-11.png 2400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-11.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-11.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-11.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-11.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-11.png?resize=2048,1152 2048w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-11.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-11.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-11.png?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Podcast</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/on-the-road-ross-pomerantz-corporate-bro/" target="_self">On the road, Ross Pomerantz, Corporate Bro</a></h4> <p>In this episode, Rick Currier sits down with Ross Pomerantz, aka Corporate Bro, to discuss his unexpected journey from a tech sales career at Oracle to becoming a full-time content</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Ameera McNeal</p> <p class="dateline">Nov 20, 2024 • 1 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">marketing</li> <li class="entry_focus">partner marketing</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Podcast</span> <a href="https://foundryco.com/tools-for-marketers/on-the-road-brett-hannath-intel/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-06.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-06.png 2400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-06.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-06.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-06.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-06.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-06.png?resize=2048,1152 2048w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-06.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-06.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2023/04/Default-Images-for-Resource-Page-06.png?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Podcast</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/on-the-road-brett-hannath-intel/" target="_self">On the road, Brett Hannath, Intel</a></h4> <p>Tune in for an inspiring conversation with Brett Hannath, CMO of Intel, as he shares his journey in reshaping Intel’s marketing strategy for a bold, business-focused future. In this episode,</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Ameera McNeal</p> <p class="dateline">Nov 06, 2024 • 4 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">marketing</li> <li class="entry_focus">partner marketing</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true></span> <a href="https://foundryco.com/blog/is-ai-impacting-the-security-organization/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2024/10/F-SM_TW_teaser.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2024/10/F-SM_TW_teaser.png 1600w, https://foundryco.com/wp-content/uploads/2024/10/F-SM_TW_teaser.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2024/10/F-SM_TW_teaser.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2024/10/F-SM_TW_teaser.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2024/10/F-SM_TW_teaser.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2024/10/F-SM_TW_teaser.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/10/F-SM_TW_teaser.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2024/10/F-SM_TW_teaser.png?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive"></span> <h4 class="entry-title"><a href="https://foundryco.com/blog/is-ai-impacting-the-security-organization/" target="_self">Is AI impacting the security organization? The answer is yes.</a></h4> <p>While Artificial Intelligence isn’t necessarily a new technology, the ease and accessibility of Generative AI has opened a passageway that allows all end users, whether they are in an IT</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Foundry • Research topic</p> <p class="dateline">Oct 31, 2024 • 3 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">AI</li> <li class="entry_focus">Gen AI</li> <li class="entry_focus">security</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>White paper</span> <a href="https://resources.idg.com/download/security-priorities-executive-summary" target="_blank"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_report-thumbnail.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_report-thumbnail.png 1600w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_report-thumbnail.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_report-thumbnail.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_report-thumbnail.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_report-thumbnail.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_report-thumbnail.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_report-thumbnail.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2024/10/R-WS_security-priorities_report-thumbnail.png?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">White paper</span> <h4 class="entry-title"><a href="https://resources.idg.com/download/security-priorities-executive-summary" target="_blank">The state of the security situation</a></h4> <p>This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs.</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Foundry • Research topic</p> <p class="dateline">Oct 22, 2024 • 15 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">security leaders</li> <li class="entry_focus">security solutions</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Podcast</span> <a href="https://foundryco.com/tools-for-marketers/on-the-road-vinita-srivalsan-couchbase/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2024/10/Copy-of-Foundry—On-the-road—LinkedIn—1600x900px-4.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2024/10/Copy-of-Foundry—On-the-road—LinkedIn—1600x900px-4.png 1600w, https://foundryco.com/wp-content/uploads/2024/10/Copy-of-Foundry—On-the-road—LinkedIn—1600x900px-4.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2024/10/Copy-of-Foundry—On-the-road—LinkedIn—1600x900px-4.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2024/10/Copy-of-Foundry—On-the-road—LinkedIn—1600x900px-4.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2024/10/Copy-of-Foundry—On-the-road—LinkedIn—1600x900px-4.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2024/10/Copy-of-Foundry—On-the-road—LinkedIn—1600x900px-4.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/10/Copy-of-Foundry—On-the-road—LinkedIn—1600x900px-4.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2024/10/Copy-of-Foundry—On-the-road—LinkedIn—1600x900px-4.png?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Podcast</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/on-the-road-vinita-srivalsan-couchbase/" target="_self">On the road, Vinita Srivalsan, Couchbase</a></h4> <p>This week, Rick is joined by Vinita Srivalsan, who shares her journey in partner marketing and her role as the VP of Partner and Alliance Marketing at Couchbase. She highlights</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Theresa Brattle</p> <p class="dateline">Oct 16, 2024 • 6 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">marketing</li> <li class="entry_focus">partner marketing</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/the-power-of-community-executive-insights-on-overcoming-partner-marketing-hurdles/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2024/10/Power-of-community-partner-blog.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="the power of community -parnter marketing blog" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2024/10/Power-of-community-partner-blog.png?resize=18,9 18w, https://foundryco.com/wp-content/uploads/2024/10/Power-of-community-partner-blog.png?resize=1400,787 1400w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/the-power-of-community-executive-insights-on-overcoming-partner-marketing-hurdles/" target="_self">The power of community: Executive insights on overcoming partner marketing hurdles </a></h4> <p>Partner marketing often feels like a solo journey, but senior marketers from ServiceNow, Cribl, Couchbase, and Moveworks recently came together for an intimate dinner I hosted where they found solidarity</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Rick Currier</p> <p class="dateline">Oct 09, 2024 • 2 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">marketing strategy</li> <li class="entry_focus">partner marketing</li> </ul> </div> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Blog</span> <a href="https://foundryco.com/blog/what-tech-marketers-should-know-during-cybersecurity-awareness-month/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2022/10/F-SM_TW_teaser-3.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" loading="lazy" srcset="https://foundryco.com/wp-content/uploads/2022/10/F-SM_TW_teaser-3.png 1600w, https://foundryco.com/wp-content/uploads/2022/10/F-SM_TW_teaser-3.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2022/10/F-SM_TW_teaser-3.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2022/10/F-SM_TW_teaser-3.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2022/10/F-SM_TW_teaser-3.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2022/10/F-SM_TW_teaser-3.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2022/10/F-SM_TW_teaser-3.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2022/10/F-SM_TW_teaser-3.png?resize=89,50 89w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 medium-5"> <span class="resource-label olive">Blog</span> <h4 class="entry-title"><a href="https://foundryco.com/blog/what-tech-marketers-should-know-during-cybersecurity-awareness-month/" target="_self">What do tech marketers need to know during Cybersecurity Awareness Month?</a></h4> <p>October is here, and that means it’s Cybersecurity Awareness Month! This initiative started back in 2004, thanks to the U.S. President and Congress, to help us all protect our personal</p> </div> <div class="entry-meta small-12 medium-4"> <div> <p class="byline">By Foundry • Research topic</p> <p class="dateline">Oct 03, 2024 • 2 mins </p> <div> <ul class="box-tags"> <li class="entry_focus">cybersecurity</li> <li class="entry_focus">tech marketing</li> </ul> </div> </div> </div> </article> </div> <div class="idg-pagination-wrap medium-width grid-x"> <div class="idg-pagination small-12 medium-12 large-12 cell"> <div class="wrapper"> <div class="facetwp-facet facetwp-facet-pagination facetwp-type-pager" data-name="pagination" data-type="pager"></div> </div> </div> </div> </section> <div class="idg-filters small-12 medium-12 large-12 cell"> <div class="wrapper"> <div class="filter-title"><h5>Explore Resources</h5></div> <div class="grid-x"> <div class="facet-spacing small-12 cell"> <ul> <li class="active"><a href="/tools-for-marketers">All Resources</a></li> <li><a href="https://foundryco.com/resources/blog/"> Blog </a></li> <li><a href="https://foundryco.com/resources/case-studies/"> Case studies </a></li> <li><a href="https://foundryco.com/tools_type/research/"> Explore trending research </a></li> <li><a href="https://foundryco.com/resources/guide/"> Guide </a></li> <li><a href="https://foundryco.com/resources/infographic/"> Infographic </a></li> <li><a href="https://foundryco.com/resources/podcast/"> Podcast </a></li> <li><a href="https://foundryco.com/resources/sample-slides/"> Sample slides </a></li> <li><a href="https://foundryco.com/resources/video/"> Video </a></li> <li><a href="https://foundryco.com/resources/webcast/"> Webcast </a></li> <li><a href="https://foundryco.com/resources/white-paper/"> White paper </a></li> </ul> </div> </div> </div> </div> </main>  </div>  </div>  <footer id="colophon" class="site-footer" style="background:#000000;"> <div class="site-info inner-footer"> <nav class="small-12 desktop-footer-nav"><ul id="footer-menu-desktop" class="menu grid-x grid-margin-x"><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-95079 cell small-12 medium-4 large-2" aria-haspopup="true"><a href="https://foundryco.com/our-brands/" class="menu-link">Media</a> <ul class="sub-menu"> <li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95094"><a href="https://foundryco.com/our-solutions/affiliate/" class="menu-link">Affiliate</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100304"><a href="https://foundryco.com/our-solutions/advertising/" class="menu-link">Advertising</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-98064"><a href="https://foundryco.com/our-solutions/brandhub/" class="menu-link">Brand to demand</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95090"><a href="https://foundryco.com/our-solutions/content-marketing/" class="menu-link">Content strategy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-99632"><a href="https://foundryco.com/our-solutions/partner-marketing/" class="menu-link">Partner marketing</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-103001"><a href="https://foundryco.com/our-brands/sponsorship-packages/" class="menu-link">Sponsorship Packages</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100378"><a href="https://foundryco.com/our-brands/" class="menu-link">Our brands</a></li></ul></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-102594 cell small-12 medium-4 large-2" aria-haspopup="true"><a href="https://foundryco.com/our-solutions/data/intent-data/" class="menu-link">Data</a> <ul class="sub-menu"> <li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95112"><a href="https://foundryco.com/our-solutions/demand-gen-solutions/" class="menu-link">Demand gen</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-102595"><a href="https://foundryco.com/our-solutions/data/intent-data/" class="menu-link">Intent data</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95097"><a href="https://foundryco.com/our-solutions/advertising/" class="menu-link">Intent targeting</a></li></ul></li><li class="hidden-parent menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-95109 cell small-12 medium-4 large-2" aria-haspopup="true"><a href="#" class="menu-link">Resources</a> <ul class="sub-menu"> <li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-102651"><a href="https://foundryco.com/our-solutions/software/" class="menu-link">Software</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95111"><a href="https://foundryco.com/our-solutions/events/" class="menu-link">Events</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95099"><a href="https://foundryco.com/tools-for-marketers/" class="menu-link">Resources</a></li></ul></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-95103 cell small-12 medium-4 large-2" aria-haspopup="true"><a href="https://foundryco.com/about-us/" class="menu-link">About</a> <ul class="sub-menu"> <li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95102"><a href="https://foundryco.com/work-here/" class="menu-link">Work here</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95101"><a href="https://foundryco.com/contact-us/" class="menu-link">Contact us</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95100"><a href="https://foundryco.com/press/" class="menu-link">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100463"><a href="https://foundryco.com/awards/" class="menu-link">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95104"><a href="https://foundryco.com/about-us/privacy-compliance/" class="menu-link">Privacy / Compliance</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100557"><a href="https://foundryco.com/environmental-policy/" class="menu-link">Environmental Policy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-104185"><a href="https://foundryco.com/copyright-notice/" class="menu-link">Copyright Notice</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95105"><a href="https://foundryco.com/about-us/licensing/" class="menu-link">Licensing</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-95107"><a href="https://www.idginc.com/" class="menu-link">IDG, Inc.</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-95110"><a href="https://foundryco.com/ccpa/" class="menu-link">CCPA</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-108041"><a href="https://foundryco.com/sitemap/" class="menu-link">Sitemap</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-111470"><a href="https://foundryco.com/iab-europe-tcf-compliance/" class="menu-link">IAB Europe TCF</a></li></ul></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-96687 cell small-12 medium-4 large-2" aria-haspopup="true"><a href="#" class="menu-link">Topics</a> <ul class="sub-menu"> <li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-96695"><a href="https://foundryco.com/our-solutions/account-based-marketing/" class="menu-link">Account-based marketing</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-96698"><a href="https://foundryco.com/our-solutions/first-party-third-party-cookies/" class="menu-link">Cookies: First-party & third-party</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-103006"><a href="https://foundryco.com/generative-ai-sponsorships/" class="menu-link">Generative AI sponsorships</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-96697"><a href="https://foundryco.com/our-solutions/what-is-intent-data/" class="menu-link">Intent data</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-96696"><a href="https://foundryco.com/our-solutions/website-cookies-vs-ip-address-intelligence/" class="menu-link">IP address intelligence</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-96699"><a href="https://foundryco.com/our-solutions/reverse-ip-lookup/" class="menu-link">Reverse IP lookup</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-96700"><a href="https://foundryco.com/our-solutions/website-visitor-tracking/" class="menu-link">Website visitor tracking</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-105257"><a href="https://foundryco.com/our-brands/cio/selling-to-the-cio/" class="menu-link">Selling to the CIO</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-105258"><a href="https://foundryco.com/our-brands/cio/voices-of-the-cio/" class="menu-link">Voices of the CIO</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-105259"><a href="https://foundryco.com/our-brands/cio/how-to-market-to-cios-around-the-world/" class="menu-link">Marketing to global CIOs</a></li></ul></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-100938 cell small-12 medium-4 large-2" aria-haspopup="true"><a href="" class="menu-link">Regions</a> <ul class="sub-menu"> <li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-104273"><a href="https://foundryco.com/asean/" class="menu-link">ASEAN</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-104931"><a href="https://foundryco.com/au-nz/" class="menu-link">Australia & New Zealand</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-105410"><a href="https://foundryco.com/central-europe/" class="menu-link">Central Europe</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-104932"><a href="https://foundryco.com/germany/" class="menu-link">Germany</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-104626"><a href="https://foundryco.com/india/" class="menu-link">India</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-104627"><a href="https://foundryco.com/middle-east-turkey-africa/" class="menu-link">Middle East, Turkey, & Africa</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-110167"><a href="https://foundryco.com/nordics/" class="menu-link">Nordics</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-104274"><a href="https://foundryco.com/southern-europe/" class="menu-link">Southern Europe</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100907"><a href="https://foundryco.com/western-europe/" class="menu-link">Western Europe</a></li></ul></li></ul></nav> <nav class="mobile-footer-nav"><ul id="footer-menu-mobile" class="menu cell mobile-a11y"><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-100307" aria-haspopup="true"><a href="https://foundryco.com/our-brands/" class="menu-link">Media</a><button class="sub-menu-btn" aria-expanded="false" aria-controls="sub-menu-100307" aria-label="More Media"><i><img src="https://foundryco.com/wp-content/themes/foundry2023/assets/images/icons/mobile-footer-arrow.svg"></i></button> <ul class="sub-menu"> <li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100308"><a href="https://foundryco.com/our-solutions/affiliate/" class="menu-link">Affiliate</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100309"><a href="https://foundryco.com/our-solutions/advertising/" class="menu-link">Advertising</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100310"><a href="https://foundryco.com/our-solutions/brandhub/" class="menu-link">Brand to demand</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100311"><a href="https://foundryco.com/our-solutions/content-marketing/" class="menu-link">Content strategy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100312"><a href="https://foundryco.com/our-solutions/partner-marketing/" class="menu-link">Partner marketing</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100380"><a href="https://foundryco.com/our-brands/" class="menu-link">Our brands</a></li></ul></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-102602" aria-haspopup="true"><a href="https://foundryco.com/our-solutions/data/intent-data/" class="menu-link">Data</a><button class="sub-menu-btn" aria-expanded="false" aria-controls="sub-menu-102602" aria-label="More Data"><i><img src="https://foundryco.com/wp-content/themes/foundry2023/assets/images/icons/mobile-footer-arrow.svg"></i></button> <ul class="sub-menu"> <li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100314"><a href="https://foundryco.com/our-solutions/demand-gen-solutions/" class="menu-link">Demand gen</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-102603"><a href="https://foundryco.com/our-solutions/data/intent-data/" class="menu-link">Intent data</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100315"><a href="https://foundryco.com/our-solutions/advertising/" class="menu-link">Intent targeting</a></li></ul></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-102652"><a href="https://foundryco.com/our-solutions/software/" class="menu-link">Software</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100317"><a href="https://foundryco.com/our-solutions/events/" class="menu-link">Events</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-100318" aria-haspopup="true"><a href="https://foundryco.com/tools-for-marketers/" class="menu-link">Resources</a><button class="sub-menu-btn" aria-expanded="false" aria-controls="sub-menu-100318" aria-label="More Resources"><i><img src="https://foundryco.com/wp-content/themes/foundry2023/assets/images/icons/mobile-footer-arrow.svg"></i></button> <ul class="sub-menu"> <li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-111887"><a href="https://foundryco.com/blog/" class="menu-link">Blog</a></li><li class=" menu-item menu-item-type-taxonomy menu-item-object-resource_tax menu-item-100320"><a href="https://foundryco.com/resources/case-studies/" class="menu-link">Case studies</a></li><li class=" menu-item menu-item-type-taxonomy menu-item-object-focus menu-item-100329"><a href="https://foundryco.com/focus/research-topic/" class="menu-link">Research</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100321"><a href="https://foundryco.com/developers/" class="menu-link">Developer Portal</a></li></ul></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-100322" aria-haspopup="true"><a href="https://foundryco.com/about-us/" class="menu-link">About Us</a><button class="sub-menu-btn" aria-expanded="false" aria-controls="sub-menu-100322" aria-label="More About Us"><i><img src="https://foundryco.com/wp-content/themes/foundry2023/assets/images/icons/mobile-footer-arrow.svg"></i></button> <ul class="sub-menu"> <li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100323"><a href="https://foundryco.com/press/" class="menu-link">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100325"><a href="https://foundryco.com/work-here/" class="menu-link">Work here</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100326"><a href="https://foundryco.com/about-us/privacy-compliance/" class="menu-link">Privacy / Compliance</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100327"><a href="https://foundryco.com/about-us/licensing/" class="menu-link">Licensing | Republication Permissions</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100328"><a href="https://foundryco.com/ccpa/" class="menu-link">CCPA</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-108042"><a href="https://foundryco.com/sitemap/" class="menu-link">Sitemap</a></li></ul></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100324"><a href="https://foundryco.com/contact-us/" class="menu-link">Contact</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-has-children menu-item-100352" aria-haspopup="true"><a href="https://foundryco.com/" class="menu-link">Topics</a><button class="sub-menu-btn" aria-expanded="false" aria-controls="sub-menu-100352" aria-label="More Topics"><i><img src="https://foundryco.com/wp-content/themes/foundry2023/assets/images/icons/mobile-footer-arrow.svg"></i></button> <ul class="sub-menu"> <li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100353"><a href="https://foundryco.com/our-solutions/account-based-marketing/" class="menu-link">Account-based marketing</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100354"><a href="https://foundryco.com/our-solutions/first-party-third-party-cookies/" class="menu-link">First-party & third-party cookies</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100360"><a href="https://foundryco.com/our-solutions/what-is-intent-data/" class="menu-link">What is intent data?</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100356"><a href="https://foundryco.com/our-solutions/website-cookies-vs-ip-address-intelligence/" class="menu-link">Website cookies vs. IP address intelligence</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100357"><a href="https://foundryco.com/our-solutions/reverse-ip-lookup/" class="menu-link">Reverse IP lookup</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100358"><a href="https://foundryco.com/our-solutions/website-visitor-tracking/" class="menu-link">Website visitor tracking</a></li></ul></li><li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-has-children menu-item-105399" aria-haspopup="true"><a href="https://foundryco.com/" class="menu-link">Regions</a><button class="sub-menu-btn" aria-expanded="false" aria-controls="sub-menu-105399" aria-label="More Regions"><i><img src="https://foundryco.com/wp-content/themes/foundry2023/assets/images/icons/mobile-footer-arrow.svg"></i></button> <ul class="sub-menu"> <li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-105401"><a href="https://foundryco.com/asean/" class="menu-link">ASEAN</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-105400"><a href="https://foundryco.com/au-nz/" class="menu-link">Australia & New Zealand</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-105408"><a href="https://foundryco.com/central-europe/" class="menu-link">Central Europe</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-105402"><a href="https://foundryco.com/germany/" class="menu-link">Germany</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-105403"><a href="https://foundryco.com/india/" class="menu-link">India</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-105405"><a href="https://foundryco.com/middle-east-turkey-africa/" class="menu-link">Middle East, Turkey, & Africa</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-105407"><a href="https://foundryco.com/southern-europe/" class="menu-link">Southern Europe</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-100908"><a href="https://foundryco.com/western-europe/" class="menu-link">Western Europe</a></li></ul></li></ul></nav> <div class="flex-container align-justify"> <div> <a href="https://foundryco.com/" rel="home"> <div class="footer-logo" role="img" aria-label="Link to Foundry Homepage" style="background-image:url(https://foundryco.com/wp-content/uploads/2023/05/logo2023.svg)"></div> </a> </div> <div class="social-media footer-right"> <ul class="social-icons flex-container"> <li><a href="https://www.facebook.com/FoundryIDG/" target="_blank"><span class="screen-reader-text">Facebook</span><i> <img src="https://foundryco.com/wp-content/themes/foundry2023/assets/images/icons/facebook.svg"> </i></a></li> <li><a href="https://twitter.com/FoundryIDG" target="_blank"><span class="screen-reader-text">Twitter</span><i><img src="https://foundryco.com/wp-content/themes/foundry2023/assets/images/icons/twitter.svg"></i></a></li> <li><a href="https://www.linkedin.com/company/foundryidg/" target="_blank"><span class="screen-reader-text">LinkedIn</span><i><img src="https://foundryco.com/wp-content/themes/foundry2023/assets/images/icons/linkedin.svg"></i></a></li> </ul> </div> </div> <div class="flex-container align-justify align-middle"> <div class="copyright"> <p>©2025 IDG All Rights Reserved.</p> </div> <div> <ul class="privacy-menu footer-right"> <li><a href="https://foundryco.com/idg-privacy-policy/" target="_self">Privacy Policy</a></li> <li><a href="https://foundryco.com/idg-ad-choices/" target="_self">Ad Choices</a></li> <li><a href="javascript:window._sp_.gdpr.loadPrivacyManagerModal(868952, 'vendors')">Privacy Settings</a></li> <li><a href="javascript:window._sp_.ccpa.loadPrivacyManagerModal(886441)">California: Do Not Sell My Information</a></li> </ul> </div> </div> </div> </footer> </div> <template id="tp-language" data-tp-language="en_US"></template><script id="page-scroll-to-id-plugin-script-js-extra"> var mPS2id_params = {"instances":{"mPS2id_instance_0":{"selector":"a[href*='#']:not([href='#'])","autoSelectorMenuLinks":"true","excludeSelector":"a[href^='#tab-'], a[href^='#tabs-'], a[data-toggle]:not([data-toggle='tooltip']), a[data-slide], a[data-vc-tabs], a[data-vc-accordion], a.screen-reader-text.skip-link, .portal-parent-link","scrollSpeed":800,"autoScrollSpeed":"true","scrollEasing":"easeInOutQuint","scrollingEasing":"easeOutQuint","forceScrollEasing":"false","pageEndSmoothScroll":"true","stopScrollOnUserAction":"false","autoCorrectScroll":"false","autoCorrectScrollExtend":"false","layout":"vertical","offset":"110","dummyOffset":"false","highlightSelector":"","clickedClass":"mPS2id-clicked","targetClass":"mPS2id-target","highlightClass":"mPS2id-highlight","forceSingleHighlight":"true","keepHighlightUntilNext":"true","highlightByNextTarget":"false","appendHash":"true","scrollToHash":"true","scrollToHashForAll":"true","scrollToHashDelay":0,"scrollToHashUseElementData":"true","scrollToHashRemoveUrlHash":"false","disablePluginBelow":0,"adminDisplayWidgetsId":"true","adminTinyMCEbuttons":"true","unbindUnrelatedClickEvents":"false","unbindUnrelatedClickEventsSelector":"","normalizeAnchorPointTargets":"false","encodeLinks":"false"}},"total_instances":"1","shortcode_class":"_ps2id"}; </script> <script type="text/javascript" src="https://foundryco.com/_static/??/wp-content/plugins/page-scroll-to-id/js/page-scroll-to-id.min.js,/wp-content/themes/foundry2023/dist/site-bundle.js?m=1737378689j" ></script><script src="https://cdnjs.cloudflare.com/ajax/libs/selectize.js/0.14.0/js/selectize.js?ver=1.0.0" id="selectize-js-js"></script> <script src="https://stats.wp.com/e-202508.js" id="jetpack-stats-js" data-wp-strategy="defer"></script> <script id="jetpack-stats-js-after"> _stq = window._stq || []; _stq.push([ "view", JSON.parse("{\"v\":\"ext\",\"blog\":\"224324793\",\"post\":\"0\",\"tz\":\"0\",\"srv\":\"foundryco.com\",\"hp\":\"vip\",\"j\":\"1:14.2.1\"}") ]); _stq.push([ "clickTrackerInit", "224324793", "0" ]); </script> <link href="https://foundryco.com/wp-content/plugins/facetwp/assets/css/front.css?ver=4.3.5" rel="stylesheet"> <script src="https://foundryco.com/wp-content/plugins/facetwp/assets/js/dist/front.min.js?ver=4.3.5"></script> <script src="https://foundryco.com/wp-content/plugins/facetwp-submit/facetwp-submit.js?ver=4.3.5"></script> <script> window.FWP_JSON = {"prefix":"_","no_results_text":"No results found","ajaxurl":"https:\/\/foundryco.com\/wp-json\/facetwp\/v1\/refresh","nonce":"40e0f34521","preload_data":{"facets":{"focus":"<div class=\"facetwp-checkbox\" data-value=\"account-based-marketing\"><span class=\"facetwp-display-value\">Account based marketing<\/span><span class=\"facetwp-counter\">(52)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"advertising\"><span class=\"facetwp-display-value\">Advertising<\/span><span class=\"facetwp-counter\">(1)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"artificial-intelligence\"><span class=\"facetwp-display-value\">Artificial intelligence<\/span><span class=\"facetwp-counter\">(16)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"awards\"><span class=\"facetwp-display-value\">Awards<\/span><span class=\"facetwp-counter\">(2)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"big-data-analytics\"><span class=\"facetwp-display-value\">Big data\/analytics<\/span><span class=\"facetwp-counter\">(14)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"business-development\"><span class=\"facetwp-display-value\">Business development<\/span><span class=\"facetwp-counter\">(6)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"cloud\"><span class=\"facetwp-display-value\">Cloud<\/span><span class=\"facetwp-counter\">(10)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"cmo-perspectives\"><span class=\"facetwp-display-value\">CMO perspectives<\/span><span class=\"facetwp-counter\">(17)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"content-marketing\"><span class=\"facetwp-display-value\">Content marketing<\/span><span class=\"facetwp-counter\">(52)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"demand-generation\"><span class=\"facetwp-display-value\">Demand generation<\/span><span class=\"facetwp-counter\">(10)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"digital-transformation\"><span class=\"facetwp-display-value\">Digital transformation<\/span><span class=\"facetwp-counter\">(19)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"events\"><span class=\"facetwp-display-value\">Events<\/span><span class=\"facetwp-counter\">(24)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"executive-voices\"><span class=\"facetwp-display-value\">Executive Voices<\/span><span class=\"facetwp-counter\">(8)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"intent-data\"><span class=\"facetwp-display-value\">Intent data<\/span><span class=\"facetwp-counter\">(39)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"it-buyers-journey\"><span class=\"facetwp-display-value\">IT buyers journey<\/span><span class=\"facetwp-counter\">(60)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"it-decision-maker\"><span class=\"facetwp-display-value\">IT decision-maker<\/span><span class=\"facetwp-counter\">(30)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"lead-nurturing\"><span class=\"facetwp-display-value\">Lead nurturing<\/span><span class=\"facetwp-counter\">(10)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"lob-functions\"><span class=\"facetwp-display-value\">LOB functions<\/span><span class=\"facetwp-counter\">(8)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"marketing-tactics\"><span class=\"facetwp-display-value\">Marketing tactics<\/span><span class=\"facetwp-counter\">(195)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"networking\"><span class=\"facetwp-display-value\">Networking<\/span><span class=\"facetwp-counter\">(4)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"partner-marketing\"><span class=\"facetwp-display-value\">Partner marketing<\/span><span class=\"facetwp-counter\">(32)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"research-topic\"><span class=\"facetwp-display-value\">Research topic<\/span><span class=\"facetwp-counter\">(169)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"sales-development-sales\"><span class=\"facetwp-display-value\">Sales development<\/span><span class=\"facetwp-counter\">(43)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"security\"><span class=\"facetwp-display-value\">Security<\/span><span class=\"facetwp-counter\">(31)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"seo\"><span class=\"facetwp-display-value\">SEO<\/span><span class=\"facetwp-counter\">(1)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"social\"><span class=\"facetwp-display-value\">Social<\/span><span class=\"facetwp-counter\">(6)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"tech-leadership\"><span class=\"facetwp-display-value\">Tech leadership<\/span><span class=\"facetwp-counter\">(52)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"technology-job-roles\"><span class=\"facetwp-display-value\">Technology job roles<\/span><span class=\"facetwp-counter\">(14)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"video\"><span class=\"facetwp-display-value\">Video<\/span><span class=\"facetwp-counter\">(6)<\/span><\/div>","reset":"<a class=\"facetwp-reset\" href=\"javascript:;\">Reset<\/a>","pagination":"<div class=\"facetwp-pager\"><a class=\"facetwp-page first active\" data-page=\"1\">1<\/a><a class=\"facetwp-page\" data-page=\"2\">2<\/a><a class=\"facetwp-page\" data-page=\"3\">3<\/a><a class=\"facetwp-page dots\">\u2026<\/a><a class=\"facetwp-page last\" data-page=\"21\">21<\/a><a class=\"facetwp-page next\" data-page=\"2\"> <\/a><\/div>"},"template":"","settings":{"debug":"Enable debug mode in [Settings > FacetWP > Settings]","pager":{"page":1,"per_page":13,"total_rows":261,"total_rows_unfiltered":490,"total_pages":21},"num_choices":{"focus":29},"labels":{"focus":"Focus","reset":"Reset","pagination":"Pagination"},"focus":{"show_expanded":"no"},"pagination":{"pager_type":"numbers","scroll_target":"","scroll_offset":0}}},"expand":"[+]","collapse":"[-]"}; window.FWP_HTTP = {"get":[],"uri":"tools-for-marketers","url_vars":[]}; </script> </body> </html>

CINXE.COM

Tools For Marketers Archive • Foundry