Twitter Users, Stats, Data, Trends, and More — DataReportal

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href="https://www.pinterest.com/pin/create/link/?description=All+the+latest+data%2c+stats+and+insights+you+need+to+understand+global+Twitter+use+in+one%2C+regularly+updated+list%2E&media=https://static1.squarespace.com/static/5b79011d266c077298791201/t/5bd1670d71c10b27a678cdca/1540450064520/DataReportal+Social+Sharing+Image+01.png&url=https%3A%2F%2Fdatareportal.com%2Fessential-twitter-stats" class="Share-buttons-item Share-buttons-item--social" target="_blank" data-service="pinterest" style="border: none;"> <svg class="Share-buttons-item-icon" viewBox="0 0 64 64"> <use xlink:href="/universal/svg/social-accounts.svg#pinterest-icon"></use> </svg><span class="Share-buttons-item-label">Pinterest</span><span class="Share-buttons-item-count">0</span></a> </div></div></div></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-7feb6f443205c45a9b2e"><div class="sqs-block-content"><div class="adHolder">ADVERTISEMENT <div class="adUnit"> <div data-fuse="22412547447"></div> </div></div></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-8d7edd6f117aaca18737"><div class="sqs-block-content"><div class="page-updated">Page updated: 11 May 2023</div><style>li{padding: 10px 0px 10px 0px;}</style><p><span class="goldText"><i><b>Important note:</b></span> significant anomalies in the data published in Twitter’s own, official ad planning tools mean that this quarter’s data may be less representative of actual Twitter use than the data published in previous quarters. While all of the stats featured on this page rely on data published by Twitter itself, the significant reduction in Twitter’s headcount over recent months may have resulted in a decline in the accuracy of the data published in the company’s own tools. For a full exploration of these issues, please refer to <a href="https://datareportal.com/reports/digital-2023-deep-dive-the-state-of-twitter-in-april-2023">this article</a>.</i><br><br></p><h2>Essential Twitter statistics and trends for 2023</h2><p>Advertisers could reach <b>372.9 million</b> users on Twitter in April 2023,<sup>(a)</sup></span> placing it <b>15th</b> in our <a href='https://datareportal.com/social-media-users'>ranking</a> of the world’s most ‘active’ social media <span class="nobr">platforms.<sup>(b)</sup></span></p><p>However, data published in the company’s self-service advertising tools shows that Twitter’s potential advertising reach has fallen very quickly over the past three <span class='nobr'>months.<sup>(a)</sup></span></p></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-d930b6eca4d77a7b4e8e"><div class="sqs-block-content"><p>Twitter’s own data suggests that the total number of users that marketers can reach with ads on the platform <b>decreased</b> by roughly <b>183 million</b> (-32.9%) in the three months leading up to <span class="nobr">April 2023.<sup>(a)</sup></span></p><p>These latest figures indicate that roughly <b>4.6%</b> of all the people on Earth use Twitter <span class="nobr">today.<sup>(c)</sup></span></p><p>However, because the company limits use of its platform to people aged <b>13 and above</b>, Twitter’s ‘eligible’ use rate will likely be higher than these figures <span class='nobr'>suggest.<sup>(b)</sup></span></p></div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-595f70f1bed9f023e58d"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1920px;" > <button class=" sqs-block-image-button lightbox " data-description="<p class="" style="white-space:pre-wrap;">Twitter Advertising Audience Overview July 2022 DataReportal</p>" data-lightbox-theme="dark" > <span class="v6-visually-hidden">View fullsize</span> <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:56.25%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/d79e3a12-cd20-4f73-b8ac-d11ca2743712/Twitter+5.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/d79e3a12-cd20-4f73-b8ac-d11ca2743712/Twitter+5.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/d79e3a12-cd20-4f73-b8ac-d11ca2743712/Twitter+5.png" width="1920" height="1080" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/d79e3a12-cd20-4f73-b8ac-d11ca2743712/Twitter+5.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/d79e3a12-cd20-4f73-b8ac-d11ca2743712/Twitter+5.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/d79e3a12-cd20-4f73-b8ac-d11ca2743712/Twitter+5.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/d79e3a12-cd20-4f73-b8ac-d11ca2743712/Twitter+5.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/d79e3a12-cd20-4f73-b8ac-d11ca2743712/Twitter+5.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/d79e3a12-cd20-4f73-b8ac-d11ca2743712/Twitter+5.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/d79e3a12-cd20-4f73-b8ac-d11ca2743712/Twitter+5.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </button> </figure> </div> </div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-yui_3_17_2_1_1652340939462_15583"><div class="sqs-block-content"><div class="adHolder">ADVERTISEMENT <div class="adUnit"> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1871114127846517" crossorigin="anonymous"></script>  <ins class="adsbygoogle" style="display:block" data-ad-client="ca-pub-1871114127846517" data-ad-slot="1540386847" data-ad-format="auto" data-full-width-responsive="true"></ins> <script>(adsbygoogle = window.adsbygoogle || []).push({});</script> </div></div></div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-e1f89e5572b88129281a"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Digging deeper</h2><p class="" style="white-space:pre-wrap;">Want the full story? Scroll down to find all the latest data, insights, and trends you need to understand Twitter use all over the world, including:</p> </div> </div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-d4a0145692b1bcae7b70"><div class="sqs-block-content"><ul style="margin-top:0px !important; margin-bottom:0px !important;"> <li style="padding:0;"><p>The number of Twitter users around the world</p></li> <li style="padding:0;"><p>How quickly Twitter is growing</p></li> <li style="padding:0;"><p>Twitter’s top countries</p></li> <li style="padding:0;"><p>Twitter users by world region</p></li> <li style="padding:0;"><p>Twitter’s audience demographics</p></li> </ul> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-c3c9e5534b546de1ad6b"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;">Towards the bottom of this page, you’ll also find a <strong>complete report</strong> on Twitter’s audience around the world.</p><p class="" style="white-space:pre-wrap;">You can also learn how Twitter compares to other social media platforms on our <a href="https://datareportal.com/social-media-users"><strong>social media overview page</strong></a>.</p><h3 style="white-space:pre-wrap;"><em>Important notes</em></h3><p class="" style="white-space:pre-wrap;">Unless stated otherwise, all figures are based on <a href="https://kepios.com/?utm_campaign=Social_Media_Platform_Pages&utm_content=Data_Source&utm_medium=Hyperlink&utm_source=DataReportal" target="_blank"><strong>Kepios</strong></a> analysis of data sourced directly from Twitter’s own tools, resources, and company statements. You’ll find details of individual data sources listed at the bottom of this article.</p><p class="" style="white-space:pre-wrap;">We update this page on a regular basis, so if you’d like to link to a specific figure (which may change in future updates), you might prefer to link to one of our individual <a href="https://datareportal.com/reports/?tag=Global"><strong>Global Digital Reports</strong></a> instead.</p> </div> </div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-3ed038e4eeefdf116cb5"><div class="sqs-block-content"><div class="adHolder">ADVERTISEMENT <div class="adUnit"> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1871114127846517" crossorigin="anonymous"></script>  <ins class="adsbygoogle" style="display:block" data-ad-client="ca-pub-1871114127846517" data-ad-slot="1540386847" data-ad-format="auto" data-full-width-responsive="true"></ins> <script>(adsbygoogle = window.adsbygoogle || []).push({});</script> </div></div></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-87157a2cb99d54332e51"><div class="sqs-block-content"><h2>How many Twitter users are there in 2023?</h2><p>Twitter is one of the world’s top social platforms, but just how many people use Twitter today?</p><p>Data published in the company’s self-service advertising tools indicate that marketers could reach <b>372.9 million</b> users on Twitter in early April 2023.<sup>(a)</sup></span></p><p>These advertising audience figures suggest that <b>5.9%</b> of all people aged 13 and above around the world use Twitter <span class="nobr">today.<sup>(c)</sup></span></p><p>However, if we remove the people in this age group who live in China – where Twitter is still blocked – the platform’s <i>eligible adoption rate</i> increases to <span class="nobr"><b>7.4%</b>.<sup>(c)</sup></span></p><p class="SocialPagesNote"><span class="goldText">Note: </span>The figures shown above are based on Twitter’s advertising audience only, and may not be representative of the platform’s total active user base.</p></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-yui_3_17_2_1_1629709608807_28841"><div class="sqs-block-content"><div class="adHolder">ADVERTISEMENT <div class="adUnit"> <div data-fuse="22412547450"></div> </div></div></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-yui_3_17_2_1_1629709608807_29378"><div class="sqs-block-content"><h2>How fast is Twitter growing in 2023?</h2><h3 style="font-weight:400;font-style:italic;">Twitter’s advertising audience reach</h3><p>Recent data published in the company’s self-service advertising tools shows that Twitter’s advertising audience reach <b>shrank</b> by <b>-19.8%</b> over the past <span class='nobr'>12 months.<sup>(a)</sup></span></p><p>To put this figure in perspective, advertisers can now reach <b>92 million</b> <i>fewer</i> users on Twitter than they could this time last <span class='nobr'>year.<sup>(a)</sup></span></p><p>Note that Twitter’s advertising audience figures represent <b><i>monthly</i></b> users, rather than the <i>daily</i> user figures that the company used to report in its investor earnings reports.</p><p>The platform’s latest numbers indicate that Twitter’s advertising reach has grown <b>much more slowly</b> than Facebook’s advertising reach has grown over the past 12 <span class='nobr'>months.<sup>(b)</sup></span></p><p>For comparison, Facebook’s data show that the global advertising reach of its flagship platform <b>increased</b> by <b>5.0%</b> (+108 million users) in the 12 months leading up to <span class='nobr'>April 2023.<sup>(e)</sup></span></p><p>However, it’s important to note that the numbers published in Twitter’s self-service advertising tools tend to fluctuate significantly over time, even within short periods. As a result, readers should be wary of any short-term trends within these numbers.</p><p class="SocialPagesNote"><span class="goldText">Note: </span>The figures shown above are based on each platform’s advertising audience only, and may not be representative of respective active user bases.</i></p></div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1629790880522_15075"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1920px;" > <button class=" sqs-block-image-button lightbox " data-description="<p class="" style="white-space:pre-wrap;">Twitter's Monetisable Daily Active Users Over Time July 2022 DataReportal</p>" data-lightbox-theme="dark" > <span class="v6-visually-hidden">View fullsize</span> <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:56.25%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/3b4dd68f-f4e4-43eb-bcfb-4db38f7007af/Twitter+Reach+Over+Time+April+2023+DataReportal.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/3b4dd68f-f4e4-43eb-bcfb-4db38f7007af/Twitter+Reach+Over+Time+April+2023+DataReportal.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Twitter Reach Over Time April 2023 DataReportal" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/3b4dd68f-f4e4-43eb-bcfb-4db38f7007af/Twitter+Reach+Over+Time+April+2023+DataReportal.png" width="1920" height="1080" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/3b4dd68f-f4e4-43eb-bcfb-4db38f7007af/Twitter+Reach+Over+Time+April+2023+DataReportal.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/3b4dd68f-f4e4-43eb-bcfb-4db38f7007af/Twitter+Reach+Over+Time+April+2023+DataReportal.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/3b4dd68f-f4e4-43eb-bcfb-4db38f7007af/Twitter+Reach+Over+Time+April+2023+DataReportal.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/3b4dd68f-f4e4-43eb-bcfb-4db38f7007af/Twitter+Reach+Over+Time+April+2023+DataReportal.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/3b4dd68f-f4e4-43eb-bcfb-4db38f7007af/Twitter+Reach+Over+Time+April+2023+DataReportal.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/3b4dd68f-f4e4-43eb-bcfb-4db38f7007af/Twitter+Reach+Over+Time+April+2023+DataReportal.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/3b4dd68f-f4e4-43eb-bcfb-4db38f7007af/Twitter+Reach+Over+Time+April+2023+DataReportal.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </button> </figure> </div> </div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-dcddc183c9de16bf9eea"><div class="sqs-block-content"><div class="adHolder">ADVERTISEMENT <div class="adUnit"> <div data-fuse="22412547453"></div> </div></div></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-c0c8c325619f1c125a5d"><div class="sqs-block-content"><h2>Which countries have the most Twitter users in 2023?</h2><p>Based on the advertising audience reach numbers published in Twitter’s self-service tools in <span class="nobr">April 2023,<sup>(a)</sup></span> the latest data show that:</p><ol class="SocialPagesOL"><li>The United States of America has at least <b>64.9 million</b> active Twitter users</li><li>Japan has at least <b>51.8 million</b> active Twitter users</li><li>Brazil has at least <b>16.6 million</b> active Twitter users</li><li>The United Kingdom has at least <b>16.1 million</b> active Twitter users</li><li>India has at least <b>15.0 million</b> active Twitter users</li><li>Indonesia has at least <b>14.8 million</b> active Twitter users</li><li>Turkey has at least <b>13.8 million</b> active Twitter users</li><li>Mexico has at least <b>11.8 million</b> active Twitter users</li><li>Saudi Arabia has at least <b>11.4 million</b> active Twitter users</li><li>France has at least <b>9.5 million</b> active Twitter users</li></ol><p class='SocialPagesNote'><span class='goldText'>Notes:</span> the figures shown above are based on Twitter’s potential advertising reach, and may not correlate with the platform’s total number of daily or monthly active users. Twitter’s tools publish ranges for each data point; we use the mid-point of these published ranges for our calculations. Rounding in the source data may mean that individual figures do not correlate with totals. <span class='goldText'>Advisory:</span> audience reach figures published in Twitter’s self-service advertising tools are subject to significant fluctuations, even over short periods of time.</p></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-2ceedbfc416c44117533"><div class="sqs-block-content"><div class="adHolder">ADVERTISEMENT <div class="adUnit"> <div data-fuse="22412558959"></div> </div></div></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-91a4adce4dc7d26d2453"><div class="sqs-block-content"><h2>How many users does Twitter have in each world region in 2023?</h2><p>The figures below are based on Twitter’s advertising audience data for <span class="nobr">April 2023.<sup>(a)</sup></span></p><p><i><span class='goldText'>Note:</span> our regions follow the United Nations Geoscheme. <a href='https://en.wikipedia.org/wiki/United_Nations_geoscheme'>Click here</a> to learn which countries belong to each region.</i></p><ul><li><p>Number of active Twitter users in Northern America: <b>71.7 million</b></p></li><li><p>Number of active Twitter users in Central America: <b>14.4 million</b></p></li><li><p>Number of active Twitter users in the Caribbean: <b>1.9 million</b></p></li><li><p>Number of active Twitter users in Southern America: <b>33.3 million</b></p></li><li><p>Number of active Twitter users in Western Europe: <b>27.1 million</b></p></li><li><p>Number of active Twitter users in Northern Europe: <b>21.8 million</b></p></li><li><p>Number of active Twitter users in Southern Europe: <b>14.7 million</b></p></li><li><p>Number of active Twitter users in Eastern Europe: <b>6.0 million</b></p></li><li><p>Number of active Twitter users in Northern Africa: <b>4.6 million</b></p></li><li><p>Number of active Twitter users in Western Africa: <b>4.6 million</b></p></li><li><p>Number of active Twitter users in Middle Africa: <b>355 thousand</b></p></li><li><p>Number of active Twitter users in Eastern Africa: <b>2.9 million</b></p></li><li><p>Number of active Twitter users in Southern Africa: <b>2.5 million</b></p></li><li><p>Number of active Twitter users in Western Asia: <b>33.6 million</b></p></li><li><p>Number of active Twitter users in Central Asia: <b>389 thousand</b></p></li><li><p>Number of active Twitter users in Southern Asia: <b>18.8 million</b></p></li><li><p>Number of active Twitter users in Southeastern Asia: <b>40.7 million</b></p></li><li><p>Number of active Twitter users in Eastern Asia: <b>69.5 million</b></p></li><li><p>Number of active Twitter users in Oceania: <b>4.1 million</b></p></li></ul><p class='SocialPagesNote'><span class='goldText'>Notes:</span> the figures shown above are based on Twitter’s potential advertising reach, and may not correlate with the platform’s total number of daily or monthly active users. Twitter’s tools publish ranges for each data point; we use the mid-point of these published ranges for our calculations. Rounding in the source data may mean that individual figures do not correlate with totals. <span class='goldText'>Advisory:</span> audience reach figures published in Twitter’s self-service advertising tools are subject to significant fluctuations, even over short periods of time.</p></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-8f220848ec4e6e4bee0a"><div class="sqs-block-content"><div class="adHolder">ADVERTISEMENT <div class="adUnit"> <div data-fuse="22412547453"></div> </div></div></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-ca3dc5ac4613ca2f88e4"><div class="sqs-block-content"><h2>What do Twitter’s audience demographics look like in 2023?</h2><p>Based on Twitter’s advertising audience data<span class='goldText'>*</span> for <span class='nobr'>April 2023:<sup>(a)</sup></span></p><ul><li><p><b>35.7%</b> of Twitter’s global users are <b>female</b></p></li><li><p><b>64.3%</b> of Twitter’s global users are <b>male</b></p></li></ul><p>Want to know what Twitter demographics look like in your country? Check out our complete <a href='https://datareportal.com/library'>free report library</a>.</p><p class='SocialPagesNote'><span class='goldText'>*Notes:</span> the figures above are based on Twitter’s potential advertising reach data, and may not correlate with the number of daily or monthly active users. Twitter’s self-service advertising tools only report gender data for ‘female’ and ‘male’.</p><br></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-yui_3_17_2_1_1630303300114_17906"><div class="sqs-block-content"><div class="adHolder">ADVERTISEMENT <div class="adUnit"> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1871114127846517" crossorigin="anonymous"></script>  <ins class="adsbygoogle" style="display:block" data-ad-client="ca-pub-1871114127846517" data-ad-slot="1700153037" data-ad-format="auto" data-full-width-responsive="true"></ins> <script>(adsbygoogle = window.adsbygoogle || []).push({});</script> </div></div></div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1630303300114_18870"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Complete Twitter Audience Report</h2><p class="" style="white-space:pre-wrap;">The embed below contains our latest in-depth report exploring Twitter’s advertising audience around the world (<a href="https://datareportal.com/report-embed-issues">click here</a> if the embed isn’t showing or working properly).</p><p class="" style="white-space:pre-wrap;">This report contains global headlines, benchmarks, and overviews, as well as local data for all the countries and territories around the world for which Twitter’s self-service advertising tools currently publish advertising audience data.</p> </div> </div></div><div class="sqs-block embed-block sqs-block-embed" data-block-json="{"hSize":null,"floatDir":null,"html":"<div class=\"indesign-wrapper\"><div class=\"indesignWide\"><iframe src=\"https://indd.adobe.com/view/6d9f0c3d-9ff9-4af0-94e7-361251907f37?allowFullscreen=true\" allowfullscreen></iframe></div></div>","customThumbEnabled":false}" data-block-type="22" id="block-yui_3_17_2_1_1630303300114_20373"><div class="sqs-block-content"><div class="indesign-wrapper"><div class="indesignWide"><iframe allowfullscreen src="https://indd.adobe.com/view/6d9f0c3d-9ff9-4af0-94e7-361251907f37?allowFullscreen=true&wmode=opaque" data-embed="true"></iframe></div></div></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-97ccd3d263e37636805b"><div class="sqs-block-content"><h2>How does Twitter compare with other platforms?</h2><p>Want to compare these findings with similar data for other social media platforms?</p><p>Check out our data and trends for other top platforms via these links:</p><ul style="line-height:1em;"><li><p><a href='https://datareportal.com/essential-facebook-stats'>Facebook</a> stats</p></li><li><p><a href='https://datareportal.com/essential-youtube-stats'>YouTube</a> stats</p></li><li><p><a href='https://datareportal.com/essential-instagram-stats'>Instagram</a> stats</p></li><li><p><a href='https://datareportal.com/essential-facebook-messenger-stats'>Facebook Messenger</a> stats</p></li><li><p><a href='https://datareportal.com/essential-tiktok-stats'>TikTok</a> stats</p></li><li><p><a href='https://datareportal.com/essential-linkedin-stats'>LinkedIn</a> stats</p></li><li><p><a href='https://datareportal.com/essential-snapchat-stats'>Snapchat</a> stats</p></li><li><p><a href='https://datareportal.com/essential-pinterest-stats'>Pinterest</a> stats</p></li></ul><div style="height:10px;"></div></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-345ad1f77618ea582997"><div class="sqs-block-content"><div class="adHolder">ADVERTISEMENT <div class="adUnit"> <div data-fuse="22412558959"></div> </div></div></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-080e4e4ff4c15a253515"><div class="sqs-block-content"><div style="height:10px;"></div><h3 style='font-weight:400;font-style:italic;'>Data sources for stats on this page</h3><div style='font-size: 0.8em;'><p><sup>(a)</sup> <i><a href='https://kepios.com/'>Kepios</a> analysis of data published in Twitter’s advertising tools in April 2023.</i></p><p><sup>(b)</sup> <i><a href='https://kepios.com/'>Kepios</a> analysis (April 2023).</i></p><p><sup>(c)</sup> <i><a href='https://kepios.com/'>Kepios</a> analysis of data published in Twitter’s advertising tools in April 2023, compared with the latest population data published by the United Nations and the U.S. Census Bureau.</i></p><p><i>Any other data sources have been attributed directly within the article, next to the appropriate data point.</i></p></div><p><br><h2>You might also like…</h2><p>Check out the articles below to explore more of our recent findings and analysis:</p><div 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Includes the latest insights into how people use the internet, mobile phones, social media, and ecommerce platforms, and how people engage with online marketing.</p></div> <div class="summary-metadata-container summary-metadata-container--below-content"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> </div> </div> <div class=" summary-item summary-item-record-type-text sqs-gallery-design-list-slide summary-item-has-thumbnail summary-item-has-excerpt summary-item-has-cats summary-item-has-tags summary-item-has-author summary-item-has-comments-enabled " > <div class="summary-thumbnail-outer-container"> <a href="/reports/digital-2024-global-news-report" class=" summary-thumbnail-container sqs-gallery-image-container " data-title="Digital 2024 Global News Report" data-description="" > <div class="summary-thumbnail img-wrapper" data-animation-role="image" style="">  <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1721970579220-VRGEBF30G31NG9LI9QQR/DataReportal+20240725+Digital+2024+Global+News+Report+p01.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1721970579220-VRGEBF30G31NG9LI9QQR/DataReportal+20240725+Digital+2024+Global+News+Report+p01.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2024 Global News Report" data-load="false" class="summary-thumbnail-image" elementtiming="summary-thumbnail-image-list" /> </div> </a>  </div> <div class="summary-content sqs-gallery-meta-container" data-animation-role="content"> <div class="summary-metadata-container summary-metadata-container--above-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class="summary-title"> <a href="/reports/digital-2024-global-news-report" class="summary-title-link">Digital 2024 Global News Report</a></div> <div class="summary-metadata-container summary-metadata-container--below-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class=" summary-excerpt summary-excerpt-only "><p class="">A special deep-dive into the world’s digital news behaviours. Includes data for news use by medium, a closer look at the use of social media for news, and details of the world’s leading digital news brands.</p></div> <div class="summary-metadata-container summary-metadata-container--below-content"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> </div> </div> <div class=" summary-item summary-item-record-type-text sqs-gallery-design-list-slide summary-item-has-thumbnail summary-item-has-excerpt summary-item-has-cats summary-item-has-tags summary-item-has-author summary-item-has-comments-enabled " > <div class="summary-thumbnail-outer-container"> <a href="/reports/digital-2024-july-global-statshot" class=" summary-thumbnail-container sqs-gallery-image-container " data-title="Digital 2024 July Global Statshot Report" data-description="" > <div class="summary-thumbnail img-wrapper" data-animation-role="image" style="">  <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1721970421879-L1VP2IA4YZEPPOZT5C0B/DataReportal+20240725+Digital+2024+July+Global+Statshot+Report+p01.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1721970421879-L1VP2IA4YZEPPOZT5C0B/DataReportal+20240725+Digital+2024+July+Global+Statshot+Report+p01.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2024 July Global Statshot Report" data-load="false" class="summary-thumbnail-image" elementtiming="summary-thumbnail-image-list" /> </div> </a>  </div> <div class="summary-content sqs-gallery-meta-container" data-animation-role="content"> <div class="summary-metadata-container summary-metadata-container--above-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class="summary-title"> <a href="/reports/digital-2024-july-global-statshot" class="summary-title-link">Digital 2024 July Global Statshot Report</a></div> <div class="summary-metadata-container summary-metadata-container--below-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class=" summary-excerpt summary-excerpt-only "><p class="">All the stats you need to understand the latest trends in the world’s digital behaviours. Includes fresh data, insights, and analysis for internet adoption, social media use, ecommerce activity, digital marketing, and much, much more.</p></div> <div class="summary-metadata-container summary-metadata-container--below-content"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> </div> </div> <div class=" summary-item summary-item-record-type-text sqs-gallery-design-list-slide summary-item-has-thumbnail summary-item-has-excerpt summary-item-has-cats summary-item-has-tags summary-item-has-author summary-item-has-comments-enabled " > <div class="summary-thumbnail-outer-container"> <a href="/reports/digital-2024-april-global-statshot" class=" summary-thumbnail-container sqs-gallery-image-container " data-title="Digital 2024 April Global Statshot Report" data-description="" > <div class="summary-thumbnail img-wrapper" data-animation-role="image" style="">  <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1713686707744-ZJILUPGFXURTQTLUO2YN/00+Cover+%E2%80%93%C2%A0DataReportal+202404221+Digital+2024+April+Global+StatShot+Report+v01+p01.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1713686707744-ZJILUPGFXURTQTLUO2YN/00+Cover+%E2%80%93%C2%A0DataReportal+202404221+Digital+2024+April+Global+StatShot+Report+v01+p01.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2024 April Global Statshot Report" data-load="false" class="summary-thumbnail-image" elementtiming="summary-thumbnail-image-list" /> </div> </a>  </div> <div class="summary-content sqs-gallery-meta-container" data-animation-role="content"> <div class="summary-metadata-container summary-metadata-container--above-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class="summary-title"> <a href="/reports/digital-2024-april-global-statshot" class="summary-title-link">Digital 2024 April Global Statshot Report</a></div> <div class="summary-metadata-container summary-metadata-container--below-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class=" summary-excerpt summary-excerpt-only "><p class="">Everything you need to know about the world’s evolving digital behaviours in April 2024. Top Stories this quarter include a momentous milestone for internet use, rich insights into social media platform preferences, and the truth about what Gen Z is <em>really</em> doing online.</p></div> <div class="summary-metadata-container summary-metadata-container--below-content"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> </div> </div> <div class=" summary-item summary-item-record-type-text sqs-gallery-design-list-slide summary-item-has-thumbnail summary-item-has-excerpt summary-item-has-cats summary-item-has-tags summary-item-has-author summary-item-has-comments-enabled " > <div class="summary-thumbnail-outer-container"> <a href="/reports/digital-2024-zimbabwe" class=" summary-thumbnail-container sqs-gallery-image-container " data-title="Digital 2024: Zimbabwe" data-description="" > <div class="summary-thumbnail img-wrapper" data-animation-role="image" style="">  <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1708226744227-OWO0DCK8VP31WXMUNZSE/Country+275.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1708226744227-OWO0DCK8VP31WXMUNZSE/Country+275.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2024: Zimbabwe" data-load="false" class="summary-thumbnail-image" elementtiming="summary-thumbnail-image-list" /> </div> </a>  </div> <div class="summary-content sqs-gallery-meta-container" data-animation-role="content"> <div class="summary-metadata-container summary-metadata-container--above-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class="summary-title"> <a href="/reports/digital-2024-zimbabwe" class="summary-title-link">Digital 2024: Zimbabwe</a></div> <div class="summary-metadata-container summary-metadata-container--below-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class=" summary-excerpt summary-excerpt-only "><p class="">All the data, insights, and trends you need to help you make sense of the “state of digital” in Zimbabwe in 2024, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms.</p></div> <div class="summary-metadata-container summary-metadata-container--below-content"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> </div> </div> </div> </div> </div> </div></div></div><div class="col sqs-col-2 span-2"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1629709608807_50089"><div class="sqs-block-content"> </div></div></div></div><div class="sqs-block code-block 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