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0h64v64H0z"></path></clipPath></defs></svg><span>Play The Atlantic crossword</span></a></li><li class="ExpandedNav_moreLinksListItem__UrTkv"><a href="/audio/" class="ExpandedNav_moreLinksItem__JhFzM" data-action="audio"><svg width="80" height="80" viewBox="0 0 64 64" fill="none" xmlns="http://www.w3.org/2000/svg" class="ExpandedNav_moreLinksImg__IY3fl"><path fill="#FAF4EB" d="M0 0h63.998v64H0z"></path><path d="M25.267 31.27h-1.171v12.138h1.17a.392.392 0 00.393-.392V31.662a.392.392 0 00-.392-.393v.002zM38.34 31.662v11.354c0 .217.175.392.392.392h1.171V31.271h-1.17a.392.392 0 00-.393.392v-.002z" fill="#000"></path><path d="M44.605 33.479c.106-.69.163-1.398.163-2.12 0-7.343-5.718-13.296-12.77-13.296-7.05 0-12.768 5.953-12.768 13.296 0 .722.057 1.429.163 2.12l-1.413.58v6.56l2.033.834a3.194 3.194 0 001.586 1.65c.411.193.869.305 1.353.305h.34V31.271h-.34c-.174 0-.345.017-.511.044a3.14 3.14 0 00-1.236.48c-.005-.145-.011-.289-.011-.434 0-6.25 4.847-11.334 10.805-11.334 5.958 0 10.805 5.085 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data-testid="overlay"></div><div class="BreakingNewsBar_root__pmOIb"></div><main id="main-content" data-category="story page" data-event-surface="article" data-flatplan-layout="standard"><gpt-ad class="GptAd_root__pAvcS Leaderboard_root__gbBIq" format="leaderboard" sizes-at-0="" sizes-at-976="leaderboard"></gpt-ad><article class="ArticleLayout_article__RHFMN article-content-body"><header class="ArticleHero_root__3w7kV ArticleHero_articleStandard__2tcdv" data-event-module="hero"><div class=""><div class="ArticleHero_defaultArticleLockup__vb8lz"><div class="ArticleHero_rubric__e4rjD"><div class="ArticleRubric_root__HNhbf" id="rubric" data-flatplan-rubric="true"><a class="ArticleRubric_link__nl9hy" href="https://www.theatlantic.com/technology/" data-action="click link - section rubric" data-label="https://www.theatlantic.com/technology/" data-event-element="rubric">Technology</a></div></div><div class="ArticleHero_title__PQ4pC"><h1 class="ArticleTitle_root__VrZaG" data-flatplan-title="true">The First Google Doodle Was a Burning Man Stick Figure</h1></div><div class="ArticleHero_dek__EqdkK" data-flatplan-description="true"><p class="ArticleDek_root__P3leE">The images the world has been seeing for the past 15 years come to us via the Nevada desert.</p></div><div class="ArticleHero_byline__iFT6A"><div class="ArticleBylines_root__IBR5V"><address id="byline">By <a class="ArticleBylines_link__kNP4C" href="https://www.theatlantic.com/author/megan-garber/" data-action="click author - byline" data-label="https://www.theatlantic.com/author/megan-garber/" data-event-element="author" data-flatplan-author-link="true">Megan Garber</a></address></div></div></div></div><div class="ArticleHero_articleUtilityBar__JbQFj"><div class="ArticleHero_timestamp__bKhcB"><time class="ArticleTimestamp_root__b3bL6" dateTime="2013-09-06T15:07:09Z" data-flatplan-timestamp="true">September 6, 2013</time> </div><div class="ArticleHero_articleUtilityBarTools__ZHw8s"><div class="ArticleShare_root__Mq0RB"><button class="ArticleShare_text__oQKBy ArticleShare_shareButton__X0cIe" aria-haspopup="true" aria-controls=":R1i5ioomm:" aria-expanded="false" aria-label="Open Share Menu" data-action="click share - expand" data-event-verb="shared" data-event-element="share dropdown">Share<svg width="15" height="15" fill="none" xmlns="http://www.w3.org/2000/svg" class="ArticleShare_shareIcon__G4iq1"><path fill-rule="evenodd" clip-rule="evenodd" d="M7.335.272a.25.25 0 01.337 0l4.623 4.204a.25.25 0 01.017.353l-.336.37a.25.25 0 01-.353.016L8.004 1.926v7.9a.25.25 0 01-.25.25h-.5a.25.25 0 01-.25-.25V1.924l-3.62 3.291a.25.25 0 01-.353-.016l-.336-.37a.25.25 0 01.016-.353L7.335.272zM.5 7.545a.25.25 0 00-.25.25v6.75c0 .138.112.25.25.25h14a.25.25 0 00.25-.25v-6.75a.25.25 0 00-.25-.25H14a.25.25 0 00-.25.25v6H1.25v-6a.25.25 0 00-.25-.25H.5z" fill="#000"></path></svg></button></div><button class="SaveButton_saveButton__7LYFZ" aria-label="Save"><span class="SaveButton_text__fiZgx">Save </span><svg width="12" height="16" fill="none" xmlns="http://www.w3.org/2000/svg" class="SaveButton_icon__HFNiD SaveButton_unsaved__bP4MN"><path fill-rule="evenodd" clip-rule="evenodd" d="M6 10.828l5 3.31V1H1v13.139l5-3.31zM.776 15.486A.5.5 0 010 15.07V.5A.5.5 0 01.5 0h11a.5.5 0 01.5.5v14.57a.5.5 0 01-.776.416L6.138 12.12a.25.25 0 00-.276 0L.776 15.486z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M5.572 8.75c0 .138.111.25.25.25h.5a.25.25 0 00.25-.25V6.57H8.75A.25.25 0 009 6.32v-.5a.25.25 0 00-.25-.25H6.572V3.25a.25.25 0 00-.25-.25h-.5a.25.25 0 00-.25.25v2.32H3.25a.25.25 0 00-.25.25v.5c0 .138.112.25.25.25h2.322v2.18z" fill="currentColor"></path></svg></button></div></div><gpt-ad class="GptAd_root__pAvcS ArticleInjector_root__I7x9v LeadArticleAd_root__tdCqm s-native s-native--standard s-native--streamline" format="injector" sizes-at-0="mobile-wide" targeting-pos="injector-article-start" sizes-at-976="desktop-wide"></gpt-ad><div class="ArticleInjector_clsAvoider__dqIAm" style="--placeholderHeight:298px"></div></header><section class="ArticleBody_root__2gF81" data-event-module="article body" data-flatplan-body="true"><div class="ArticleLegacyHtml_root__WFd2I ArticleLegacyHtml_paragraph__cY6a3 ArticleLegacyHtml_standard__kC_zi"><img alt="" src="https://cdn.theatlantic.com/assets/media/img/posts/ku-xlarge.jpg" style="width: 570px; height: 228px;"/></div><div class="ArticleLegacyHtml_root__WFd2I ArticleLegacyHtml_paragraph__cY6a3 p1 ArticleLegacyHtml_standard__kC_zi">The first Google Doodle was <a href="http://gizmodo.com/the-greatest-google-doodles-from-each-year-of-google-hi-1252163926">an out-of-office message</a>. 聽The day聽was August 30,聽1998 -- nearly two years after Larry Page and Sergey Brin had built a search engine in a Stanford dorm room, and less than a week聽聽before Google would officially incorporate聽聽as a company. Google was so young then, indeed, that it still had a Yahoo!-style exclamation mark as part of its logo.</div><div class="ArticleLegacyHtml_root__WFd2I ArticleLegacyHtml_paragraph__cY6a3 p1 ArticleLegacyHtml_standard__kC_zi">Despite and maybe because of all the chaos that would come with incorporation, Brin and Larry Page spent the last week of August 1998聽to go to the聽<a href="http://www.burningman.com/">Burning Man</a>聽festival. But before the pair聽could engage in some radical self-expression and/or radical self-reliance in the Nevada desert, they needed something a little less radical: a way to let people know they were away. The pair聽decided on a little icon -- the Burning Man logo -- and placed the spare stick figure聽behind Google's聽second "o." They published the new image聽to their site on the World Wide Web.</div><div class="ArticleLegacyHtml_root__WFd2I ArticleLegacyHtml_paragraph__cY6a3 p1 ArticleLegacyHtml_standard__kC_zi">The resulting little <a href="http://en.wikipedia.org/wiki/Portmanteau">portlogo</a>聽was intended, Google would later note in <a href="http://www.google.com/doodles/about">its history of the Google Doodle</a>, as "a comical message to Google users that the founders were 'out of office.'" And while that聽first doodle was "relatively simple," the history notes, "the idea of decorating the company logo to celebrate notable events was born."聽<span style="line-height: 23px;">In 2000, the founders would ask Google's then-intern聽</span><span style="line-height: 23px;"><a href="http://www.cnn.com/2006/TECH/internet/07/19/google.logo/">Dennis Hwang</a>, now the company's webmaster, to produce a doodle for Bastille Day. People liked it -- so much, in fact, that Page and Brin ended up giving聽Hwang the oh-so-Googley title of "chief doodler." His聽doodles, at first, tended to focus on familiar holidays; eventually, they came to include everything from聽niche histories (<a href="http://www.pcmag.com/article2/0,2817,2424068,00.asp">today's tribute to Jane Addams</a>) to celebrations of mundane delights (the聽</span><a href="http://www.google.com/doodles/anniversary-of-the-ice-cream-sundae" style="line-height: 23px;">ice cream sundae</a><span style="line-height: 23px;">)</span><span style="line-height: 23px;">. </span></div><div class="ArticleLegacyHtml_root__WFd2I ArticleLegacyHtml_paragraph__cY6a3 p1 ArticleLegacyHtml_standard__kC_zi"><span style="line-height: 23px;">And there have been a lot of them. </span><a href="http://www.google.com/doodles/about" style="line-height: 23px;">More than 1,000 of them</a>, in fact. But they all came from that first one, that now-15-year-old聽burner. He was the stick figure聽that launched <span style="line-height: 23px;">a thousand doodles.</span></div><div class="ArticleBody_divider__GpNxD" id="article-end"></div></section><div data-event-module="footer"><div class="ArticleWell_root__fueCa"><div data-event-module="author footer" class="ArticleFooter_authorFooter__5NsdY"><div class="SectionHeading_root__3GnqT"><h3 class="SectionHeading_heading__iNkek">About the Author</h3></div><div><div class="ArticleBio_root__ua8zj"><address id="article-writer-0" class="ArticleBio_author__6pDyl" data-event-element="author" data-event-position="1" data-flatplan-bio="true"><div class="ArticleBio_content__O0ZVF"><a class="ArticleBio_headshotContainer__Am2nR" href="https://www.theatlantic.com/author/megan-garber/" data-event-element="image"><img alt="" loading="lazy" class="Image_root__XxsOp Image_lazy__hYWHV ArticleBio_headshot__6Aykd" src="https://cdn.theatlantic.com/thumbor/LPoCrT10hwaIzWV_QqDl5XA7FXk=/48x0:2180x2132/120x120/media/img/authors/g/megan-garber/headshot/original.jpg" width="60" height="60"/></a><div class="ArticleBio_bioSection__Hef4P"><div data-flatplan-bio="true"><a href="https://www.theatlantic.com/author/megan-garber/" class="author-link" data-label="https://www.theatlantic.com/author/megan-garber/" data-action="click author - name" >Megan Garber</a> is a staff writer at <em>The Atlantic</em>.</div><div class="ArticleBio_moreStories__LKpwT"><p class="ArticleBio_contentHeading__cmbmT">More Stories</p><a class="ArticleBio_storyLink__xuRiU" href="https://www.theatlantic.com/culture/archive/2024/11/onion-infowars-acquisition-satire/680667/" data-event-element="more stories" data-event-position="1"><p><em>The Onion</em>鈥檚 Most Trenchant Headline</p></a><a class="ArticleBio_storyLink__xuRiU" href="https://www.theatlantic.com/culture/archive/2024/11/donald-trump-barnum-21st-century-showman-politician/680607/" data-event-element="more stories" data-event-position="2"><p>The 21st Century鈥檚 Greatest, Ghastliest Showman</p></a></div></div></div></address></div></div></div></div><div></div></div><gpt-ad class="GptAd_root__pAvcS ArticleInjector_root__I7x9v s-native s-native--standard s-native--streamline" format="injector" sizes-at-0="mobile-wide,native,house" targeting-pos="injector-most-popular" sizes-at-976="desktop-wide,native,house"></gpt-ad><div class="ArticleInjector_clsAvoider__dqIAm"></div></article><div></div></main><div></div><div></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"isLoggedIn":false,"hasPaywallAccess":false,"hasAdFree":false,"pageProps":{"id":"BlogArticle:279416","isTnfCompatible":true,"layout":"standard","hasMeter":true,"url":"https://www.theatlantic.com/technology/archive/2013/09/the-first-google-doodle-was-a-burning-man-stick-figure/279416/","dateModified":"2013-09-06T15:23:37Z","__typename":"BlogArticle","notFound":false,"urqlState":{"1813326964":{"data":"{\"article\":{\"primaryCategory\":{\"__typename\":\"Channel\"},\"editorialProject\":null,\"__typename\":\"BlogArticle\"}}"},"1826343453":{"data":"{\"article\":{\"id\":\"BlogArticle:279416\",\"isTnfCompatible\":true,\"layout\":\"standard\",\"hasMeter\":true,\"url\":\"https://www.theatlantic.com/technology/archive/2013/09/the-first-google-doodle-was-a-burning-man-stick-figure/279416/\",\"dateModified\":\"2013-09-06T15:23:37Z\",\"__typename\":\"BlogArticle\"}}"},"2021745665":{"data":"{\"breakingNews\":null}"},"3917983918":{"data":"{\"article\":{\"__typename\":\"BlogArticle\",\"id\":\"BlogArticle:279416\",\"authors\":[{\"url\":\"https://www.theatlantic.com/author/megan-garber/\",\"displayName\":\"Megan Garber\",\"__typename\":\"Author\",\"id\":\"Author:3532\",\"biography\":{\"default\":\"\u003ca href=\\\"https://www.theatlantic.com/author/megan-garber/\\\" class=\\\"author-link\\\" data-label=\\\"https://www.theatlantic.com/author/megan-garber/\\\" data-action=\\\"click author - name\\\" \u003eMegan Garber\u003c/a\u003e is a staff writer at \u003cem\u003eThe Atlantic\u003c/em\u003e.\",\"__typename\":\"Biography\"},\"headshot\":{\"width\":120,\"height\":120,\"srcSet\":\"https://cdn.theatlantic.com/thumbor/LPoCrT10hwaIzWV_QqDl5XA7FXk=/48x0:2180x2132/120x120/media/img/authors/g/megan-garber/headshot/original.jpg, https://cdn.theatlantic.com/thumbor/g1GpRwwZq2imS3JJfIE47cJ3Fkg=/48x0:2180x2132/240x240/media/img/authors/g/megan-garber/headshot/original.jpg 2x\",\"url\":\"https://cdn.theatlantic.com/thumbor/LPoCrT10hwaIzWV_QqDl5XA7FXk=/48x0:2180x2132/120x120/media/img/authors/g/megan-garber/headshot/original.jpg\",\"__typename\":\"BasicImage\"},\"river\":{\"edges\":[{\"cursor\":\"MjAyNC0xMS0xNSAxMjozMTowMHw2ODA2Njc=\",\"node\":{\"id\":\"BlogArticle:680667\",\"title\":\"\u003cem\u003eThe Onion\u003c/em\u003e鈥檚 Most Trenchant Headline\",\"url\":\"https://www.theatlantic.com/culture/archive/2024/11/onion-infowars-acquisition-satire/680667/\",\"__typename\":\"BlogArticle\"},\"__typename\":\"PromoEdge\"},{\"cursor\":\"MjAyNC0xMS0wOSAwOTowMDowMHw2ODA2MDc=\",\"node\":{\"id\":\"BlogArticle:680607\",\"title\":\"The 21st Century鈥檚 Greatest, Ghastliest Showman\",\"url\":\"https://www.theatlantic.com/culture/archive/2024/11/donald-trump-barnum-21st-century-showman-politician/680607/\",\"__typename\":\"BlogArticle\"},\"__typename\":\"PromoEdge\"},{\"cursor\":\"MjAyNC0xMS0wNCAwNzozMDowMHw2ODA1MDk=\",\"node\":{\"id\":\"BlogArticle:680509\",\"title\":\"The Shadow Over Kamala Harris鈥檚 Campaign\",\"url\":\"https://www.theatlantic.com/culture/archive/2024/11/kamala-harris-donald-trump-first-woman-buzzkill/680509/\",\"__typename\":\"BlogArticle\"},\"__typename\":\"PromoEdge\"}],\"__typename\":\"RiverConnection\"},\"slug\":\"megan-garber\",\"socialMedia\":[{\"platform\":\"TWITTER\",\"url\":\"https://twitter.com/megangarber\",\"__typename\":\"SocialMedia\"},{\"platform\":\"EMAIL\",\"url\":\"mgarber@theatlantic.com\",\"__typename\":\"SocialMedia\"}]}],\"authorContext\":null,\"categories\":[],\"content\":[{\"__typename\":\"ArticleLegacyHtml\",\"tagName\":\"P\",\"idAttr\":\"\",\"className\":\"\",\"style\":\"\",\"innerHtml\":\"\u003cimg alt=\\\"\\\" src=\\\"https://cdn.theatlantic.com/assets/media/img/posts/ku-xlarge.jpg\\\" style=\\\"width: 570px; height: 228px;\\\"/\u003e\"},{\"__typename\":\"ArticleLegacyHtml\",\"tagName\":\"P\",\"idAttr\":\"\",\"className\":\"p1\",\"style\":\"\",\"innerHtml\":\"The first Google Doodle was \u003ca href=\\\"http://gizmodo.com/the-greatest-google-doodles-from-each-year-of-google-hi-1252163926\\\"\u003ean out-of-office message\u003c/a\u003e. 聽The day聽was August 30,聽1998 -- nearly two years after Larry Page and Sergey Brin had built a search engine in a Stanford dorm room, and less than a week聽聽before Google would officially incorporate聽聽as a company. Google was so young then, indeed, that it still had a Yahoo!-style exclamation mark as part of its logo.\"},{\"__typename\":\"ArticleLegacyHtml\",\"tagName\":\"P\",\"idAttr\":\"\",\"className\":\"p1\",\"style\":\"\",\"innerHtml\":\"Despite and maybe because of all the chaos that would come with incorporation, Brin and Larry Page spent the last week of August 1998聽to go to the聽\u003ca href=\\\"http://www.burningman.com/\\\"\u003eBurning Man\u003c/a\u003e聽festival. But before the pair聽could engage in some radical self-expression and/or radical self-reliance in the Nevada desert, they needed something a little less radical: a way to let people know they were away. The pair聽decided on a little icon -- the Burning Man logo -- and placed the spare stick figure聽behind Google's聽second \\\"o.\\\" They published the new image聽to their site on the World Wide Web.\"},{\"__typename\":\"ArticleLegacyHtml\",\"tagName\":\"P\",\"idAttr\":\"\",\"className\":\"p1\",\"style\":\"\",\"innerHtml\":\"The resulting little \u003ca href=\\\"http://en.wikipedia.org/wiki/Portmanteau\\\"\u003eportlogo\u003c/a\u003e聽was intended, Google would later note in \u003ca href=\\\"http://www.google.com/doodles/about\\\"\u003eits history of the Google Doodle\u003c/a\u003e, as \\\"a comical message to Google users that the founders were 'out of office.'\\\" And while that聽first doodle was \\\"relatively simple,\\\" the history notes, \\\"the idea of decorating the company logo to celebrate notable events was born.\\\"聽\u003cspan style=\\\"line-height: 23px;\\\"\u003eIn 2000, the founders would ask Google's then-intern聽\u003c/span\u003e\u003cspan style=\\\"line-height: 23px;\\\"\u003e\u003ca href=\\\"http://www.cnn.com/2006/TECH/internet/07/19/google.logo/\\\"\u003eDennis Hwang\u003c/a\u003e, now the company's webmaster, to produce a doodle for Bastille Day. People liked it -- so much, in fact, that Page and Brin ended up giving聽Hwang the oh-so-Googley title of \\\"chief doodler.\\\" His聽doodles, at first, tended to focus on familiar holidays; eventually, they came to include everything from聽niche histories (\u003ca href=\\\"http://www.pcmag.com/article2/0,2817,2424068,00.asp\\\"\u003etoday's tribute to Jane Addams\u003c/a\u003e) to celebrations of mundane delights (the聽\u003c/span\u003e\u003ca href=\\\"http://www.google.com/doodles/anniversary-of-the-ice-cream-sundae\\\" style=\\\"line-height: 23px;\\\"\u003eice cream sundae\u003c/a\u003e\u003cspan style=\\\"line-height: 23px;\\\"\u003e)\u003c/span\u003e\u003cspan style=\\\"line-height: 23px;\\\"\u003e. \u003c/span\u003e\"},{\"__typename\":\"ArticleLegacyHtml\",\"tagName\":\"P\",\"idAttr\":\"\",\"className\":\"p1\",\"style\":\"\",\"innerHtml\":\"\u003cspan style=\\\"line-height: 23px;\\\"\u003eAnd there have been a lot of them. \u003c/span\u003e\u003ca href=\\\"http://www.google.com/doodles/about\\\" style=\\\"line-height: 23px;\\\"\u003eMore than 1,000 of them\u003c/a\u003e, in fact. 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