Adapt Market Research to Consumer Shifts

<!DOCTYPE html> <html lang="en"> <head> <meta name="pageKey" content="d_flagship3_web_collaborative_article"> <meta name="robots" content="max-image-preview:large, noarchive"> <meta name="bingbot" content="nocache">  <meta name="locale" content="en_US"> <meta id="config" data-app-version="0.0.4259" data-call-tree-id="AAYn3g/P2VMHsPqqucEbxw==" data-multiproduct-name="article-ssr-frontend" data-service-name="article-ssr-frontend" data-browser-id="06a67461-bdb3-474a-84b6-3e5e98599ccd" data-enable-page-view-heartbeat-tracking data-page-instance="urn:li:page:d_web_collaborative_article;GrEkXXbnQIqLUVIFR665CQ==" data-theme="light" data-disable-jsbeacon-pagekey-suffix="true" data-member-id="0" data-logout-url="https://www.linkedin.com/uas/logout?session_full_logout=true&csrfToken=ajax%3A7094615877788365886" data-should-use-full-url-in-pve-path="true" data-dna-member-lix-treatment="control" data-human-member-lix-treatment="control" data-dfp-member-lix-treatment="control" data-sync-apfc-headers-lix-treatment="control" data-sync-apfc-cb-lix-treatment="control"> <link rel="canonical" href="https://www.linkedin.com/advice/0/youre-noticing-shifting-consumer-behaviors-how-gortc"> <link rel="alternate" hreflang="en" href="https://www.linkedin.com/advice/0/youre-noticing-shifting-consumer-behaviors-how-gortc"> <link rel="alternate" hreflang="pt" href="https://pt.linkedin.com/advice/0/youre-noticing-shifting-consumer-behaviors-how-gortc?lang=pt"> <link rel="alternate" hreflang="fr" href="https://fr.linkedin.com/advice/0/youre-noticing-shifting-consumer-behaviors-how-gortc?lang=fr"> <link rel="alternate" hreflang="es" href="https://es.linkedin.com/advice/0/youre-noticing-shifting-consumer-behaviors-how-gortc?lang=es"> <link rel="alternate" hreflang="de" href="https://de.linkedin.com/advice/0/youre-noticing-shifting-consumer-behaviors-how-gortc?lang=de"> <link rel="alternate" hreflang="x-default" href="https://www.linkedin.com/advice/0/youre-noticing-shifting-consumer-behaviors-how-gortc">    <link rel="manifest" href="/homepage-guest/manifest.json" crossorigin="use-credentials"> <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/al2o9zrvru7aqj8e1x2rzsrca"> <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script>  <title>Adapt Market Research to Consumer Shifts</title> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/atgs5z8rxu9ezx7v7gf99915f"> <meta name="description" content="Learn how to adapt your market research strategies to keep up with shifting consumer behaviors and stay ahead in the market."> <meta property="og:title" content="You're noticing shifting consumer behaviors. How can you adapt your market research approach accordingly?"> <meta property="og:description" content="Learn how to adapt your market research strategies to keep up with shifting consumer behaviors and stay ahead in the market."> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/D5612AQEKmv-7AljJRA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674741711625?e=2147483647&v=beta&t=y-YWnm9BWrLkZong5VzYXDI8UizypVwvFEj48zJTmAI"> <meta property="og:type" content="article"> <meta property="og:url" content="https://www.linkedin.com/advice/0/youre-noticing-shifting-consumer-behaviors-how-gortc"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:site" content="@LinkedInEditors"> <meta name="twitter:title" content="You're noticing shifting consumer behaviors. How can you adapt your market research approach accordingly?"> <meta name="twitter:description" content="Learn how to adapt your market research strategies to keep up with shifting consumer behaviors and stay ahead in the market."> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/D5612AQEKmv-7AljJRA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674741711625?e=2147483647&v=beta&t=y-YWnm9BWrLkZong5VzYXDI8UizypVwvFEj48zJTmAI"> <meta name="appId"> <meta name="twitter:label1" content="Written by"> <meta name="twitter:data1" content="Market Research">  <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/advice/api/ingraphs/gauge" data-counter-metric-endpoint="/advice/api/ingraphs/counter"> <script type="application/ld+json"> {"@context":"http://schema.org","@type":"Article","headline":"Learn how to adapt your market research strategies to keep up with shifting consumer behaviors and stay ahead in the market.","url":"https://www.linkedin.com/advice/0/youre-noticing-shifting-consumer-behaviors-how-gortc","publisher":"www.linkedin.com","name":"You're noticing shifting consumer behaviors. How can you adapt your market research approach accordingly?","commentCount":2,"interactionStatistic":[{"interactionType":"http://schema.org/LikeAction","userInteractionCount":0,"@type":"InteractionCounter"},{"interactionType":"http://schema.org/CommentAction","userInteractionCount":2,"@type":"InteractionCounter"}],"datePublished":"2024-07-28T01:30:53.000+00:00","mainEntityOfPage":"https://www.linkedin.com/advice/0/youre-noticing-shifting-consumer-behaviors-how-gortc","isAccessibleForFree":true,"image":{"url":"https://media.licdn.com/dms/image/v2/D5612AQEKmv-7AljJRA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674741711625?e=2147483647&v=beta&t=y-YWnm9BWrLkZong5VzYXDI8UizypVwvFEj48zJTmAI","@type":"ImageObject"},"sourceOrganization":"www.linkedin.com","dateModified":"2024-07-29T15:17:53.293+00:00","contributor":[{"@type":"Person","url":"https://ir.linkedin.com/in/ali-zarmali-80a754174","name":"Ali Zarmali","image":"https://media.licdn.com/dms/image/v2/D4E03AQHJvUv_H1BBNw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1689413561423?e=2147483647&v=beta&t=2aM0_H3Jlj1AWy2XGu1fTLe5Z8oq8ZMsQf_fVqubxNk","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}},{"@type":"Person","url":"https://in.linkedin.com/in/rahulkumarsingh-mba","name":"Rahul Kumar Singh-MBA","image":"https://media.licdn.com/dms/image/v2/D5603AQHDmWp3zdQCaQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1718258460887?e=2147483647&v=beta&t=2SYUvnqv5RkFAj1KsdpgXbukUSsrQo5gn_LKewYPYUY","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}],"comment":[{"@type":"Comment","text":"Agility plays a crucial role in enhancing your market research efforts by allowing you to:\n- Respond quickly: Adapt to emerging trends and changes in consumer behavior faster than traditional methods.\n- Stay relevant: Use interactive and innovative tools to maintain engagement with your target audience.\n- Increase accuracy: Continuously refine and update research methods to capture the most current and accurate data.\n- Improve decision-making: Make informed decisions based on up-to-date insights.\n- Boost efficiency: Streamline the research process to be more cost-effective and time-efficient.","upVoteCount":2,"author":{"@type":"Person","url":"https://ir.linkedin.com/in/ali-zarmali-80a754174","name":"Ali Zarmali","image":"https://media.licdn.com/dms/image/v2/D4E03AQHJvUv_H1BBNw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1689413561423?e=2147483647&v=beta&t=2aM0_H3Jlj1AWy2XGu1fTLe5Z8oq8ZMsQf_fVqubxNk","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},{"@type":"Comment","text":"Adapting your market research approach to shifting consumer behaviors involves staying agile and proactive. Start by leveraging real-time data analytics to capture immediate trends. Use diverse data sources like social media, online reviews, and surveys to gain comprehensive insights. Adjust your research methodologies to focus on emerging consumer preferences and behaviors. Incorporate qualitative research to understand the underlying motivations behind these shifts. Regularly review and update your research strategies to ensure they align with the evolving market landscape.","upVoteCount":0,"author":{"@type":"Person","url":"https://in.linkedin.com/in/rahulkumarsingh-mba","name":"Rahul Kumar Singh-MBA","image":"https://media.licdn.com/dms/image/v2/D5603AQHDmWp3zdQCaQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1718258460887?e=2147483647&v=beta&t=2SYUvnqv5RkFAj1KsdpgXbukUSsrQo5gn_LKewYPYUY","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}}]} </script>  </head> <body dir="ltr">  <div class="guest-upsells"> <form class="google-auth base-google-auth" action="https://www.linkedin.com/uas/login-submit" method="post"> <input name="loginCsrfParam" value="06a67461-bdb3-474a-84b6-3e5e98599ccd" type="hidden"> <input name="session_redirect" 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font-bold w-11/12 ">You're noticing shifting consumer behaviors. How can you adapt your market research approach accordingly?</h1>  <div class="powered-by-ai py-3 text-sm text-color-text-secondary">Powered by AI and the LinkedIn community</div> <section class="table-of-content pb-6"> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="embrace-agility"> <h3 class="text-color-text group-hover:text-color-text-brand">1</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#embrace-agility" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Embrace Agility </a>  </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" 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add your personal experience</p> </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> </section> <div class="x-article-introduction"> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>As consumer behaviors evolve, it's crucial to stay ahead in market research. Reacting to these shifts means adapting your methods to gather insightful data that reflects the current market landscape. Understanding the underlying factors that drive change enables you to predict trends and align your offerings with consumer needs. It's about being proactive rather than reactive, ensuring your research strategies are flexible and innovative. To keep your finger on the pulse of the market, you must refine your approach to stay relevant and competitive.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:w-1/2"> <code id="shouldExpandContributionBox" style="display: none"></code> <div class="x-featured-expert-section__wrapper flex h-full flex-1 flex-col"> <div class="x-featured-expert-section h-full"> <div class="x-featured-expert-section__article-experts"> <div class="x-featured-expert-section__title mt-2 pb-0.5 text-xl font-bold text-color-text"> Top experts in this article </div> <div class="x-featured-expert-section__subtitle pb-3 text-sm text-color-text-secondary"> Selected by the community from 2 contributions. <a href="https://www.linkedin.com/help/linkedin/answer/a1652832" target="_blank" aria-label="Learn more about collaborative articles" data-tracking-control-name="article-ssr-frontend-x-article__featured-expert-learn-more-link" 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md:block">Funny</span> </div> </div> </template>  </div>  </div>  </div>  </li> </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7223137806720675840,7223137808327094272)" data-test-id="article-segment" data-total-count="0" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 sticky-on-scroll"> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7223137806720675840_7223137808327094272_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="leverage-technology" href="#leverage-technology" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">2</span> <span class>Leverage Technology</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Technology is a game-changer in adapting market research to </span><span class><a href="https://www.linkedin.com/advice/3/consumer-preferences-have-shifted-market-how-you-ihqcf?trk=article-ssr-frontend-x-article_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-x-article_little-text-block" data-tracking-will-navigate data-test-link>shifting consumer behaviors</a></span><span class>. Utilize </span><span class><a href="https://www.linkedin.com/advice/3/which-market-research-platforms-offer-most-advanced-2sbme?trk=article-ssr-frontend-x-article_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-x-article_little-text-block" data-tracking-will-navigate data-test-link>advanced analytics, artificial intelligence, and machine learning</a></span><span class> to process vast amounts of data for deeper insights. These tools can help identify emerging patterns and preferences that may not be immediately apparent. By integrating technology into your research, you can stay ahead of the curve and make informed decisions that cater to the evolving demands of your target audience.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 sticky-on-scroll mt-1 ">  <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7223137806720675840,7223137808327094272)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="showFuseErrorMessage" style="display: none"></code> <div class="mb-2"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fyoure-noticing-shifting-consumer-behaviors-how-gortc&trk=article-ssr-frontend-x-article" target="_self" data-tracking-control-name="add_contribution_cta" data-tracking-will-navigate data-test-link class="add-your-perspective-button btn-sm flex flex-col items-start justify-center lg:btn-md bg-color-surface-accent-tint-1 hover:bg-color-container-tertiary-hover " data-test-add-contribution-btn aria-describedby="content-urn_li_articleSegment__urn_li_linkedInArticle_7223137806720675840_7223137808327094272_" data-test-contribution-cta-link-guest role="button"> <div data-test-contribution-btn-text class="add-your-perspective-button-text text-left text-color-text-low-emphasis">Add your perspective</div> </a> </div> <div class="contribution-text-area-wrapper relative w-full hidden"> <code id="min_char_limit" style="display: none"></code> <code id="min_reply_char_limit" style="display: none"></code> <code id="max_char_limit" style="display: none"></code> <code id="i18n_contribution_post_success" style="display: none"></code> <code id="i18n_contribution_post_error" style="display: none"></code> <code id="i18n_contribution_edit_post_success" style="display: none"></code> <code id="i18n_contribution_edit_post_error" style="display: none"></code> <code id="i18n_try_refreshing_the_page" style="display: none"></code> <code id="i18n_characters" style="display: none"></code> <code id="i18n_characters_fraction" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error_suggestion" style="display: none"></code> <div class="contribution-text-area-border ease-linear duration-300 mb-2 rounded-md border-1 border-solid border-[var(--color-input-container-border)] p-2 transition-all focus-within:shadow-border hover:shadow-border active:shadow-border-active md:px-3"> <textarea class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Some ways to get started: - One time at work… - In my experience… - One thing I’ve found helpful…" rows="4" data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7223137806720675840,7223137808327094272)" aria-errormessage="error-urn:li:articleSegment:(urn:li:linkedInArticle:7223137806720675840,7223137808327094272)" data-feed-control="comment_box" data-feed-action-category="EXPAND" data-feed-action-type="expandContributionBox"></textarea> <div class="contribution-action-bar flex w-full items-center pt-2"> <span class="contribution-helper-text grow text-left text-xs text-color-text-secondary lg:text-sm" role="alert"> <span class="contribution-character-count"></span> <span class="contribution-error-message hidden text-color-signal-negative" id="error-urn:li:articleSegment:(urn:li:linkedInArticle:7223137806720675840,7223137808327094272)"> Help others by sharing more (125 characters min.) </span> </span> <button class="contribution-cancel-button ease-linear duration-300 btn-sm btn-tertiary mr-1 transition-all lg:btn-md" data-tracking-control-name="cancel_contribution"> Cancel </button> <button disabled="true" aria-disabled="true" class="submit-contribution-button ease-linear duration-300 btn-sm btn-primary transition-all lg:btn-md" data-tracking-control-name="comment_post" data-feed-control="comment_post" data-feed-action-category="COMMENT" data-feed-action-type="submitContribution"> <div class="loader flex"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--x-small fill-currentColor h-[20px] min-h-[20px] w-[20px] min-w-[20px]"></icon> </div> </div> <span class="submit-contribution-button-text">Add</span> <span class="save-contribution-changes-button-text">Save</span> </button> </div> </div> </div> </div> </div> <ul class="contribution-list contribution-list-guest">  </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7223137806720675840,7223137808335478784)" data-test-id="article-segment" data-total-count="0" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 sticky-on-scroll"> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7223137806720675840_7223137808335478784_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="understand-motivations" href="#understand-motivations" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">3</span> <span class>Understand Motivations</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>To truly adapt your market research, delve into the </span><span class><a href="https://www.linkedin.com/advice/0/youre-navigating-market-research-challenges-how-nnvqc?trk=article-ssr-frontend-x-article_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-x-article_little-text-block" data-tracking-will-navigate data-test-link>motivations behind consumer behavior changes</a></span><span class>. This involves looking beyond surface-level trends and exploring the psychological, social, and economic factors influencing decisions. Qualitative research methods, such as in-depth interviews and focus groups, can provide this nuanced understanding. By grasping the 'why' behind the 'what', you can anticipate shifts and tailor your strategies effectively.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 sticky-on-scroll mt-1 ">  <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7223137806720675840,7223137808335478784)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="showFuseErrorMessage" style="display: none"></code> <div class="mb-2"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fyoure-noticing-shifting-consumer-behaviors-how-gortc&trk=article-ssr-frontend-x-article" target="_self" data-tracking-control-name="add_contribution_cta" data-tracking-will-navigate data-test-link class="add-your-perspective-button btn-sm flex flex-col items-start justify-center lg:btn-md bg-color-surface-accent-tint-1 hover:bg-color-container-tertiary-hover " data-test-add-contribution-btn aria-describedby="content-urn_li_articleSegment__urn_li_linkedInArticle_7223137806720675840_7223137808335478784_" data-test-contribution-cta-link-guest role="button"> <div data-test-contribution-btn-text class="add-your-perspective-button-text text-left text-color-text-low-emphasis">Add your perspective</div> </a> </div> <div class="contribution-text-area-wrapper relative w-full hidden"> <code id="min_char_limit" style="display: none"></code> <code id="min_reply_char_limit" style="display: none"></code> <code id="max_char_limit" style="display: none"></code> <code id="i18n_contribution_post_success" style="display: none"></code> <code id="i18n_contribution_post_error" style="display: none"></code> <code id="i18n_contribution_edit_post_success" style="display: none"></code> <code id="i18n_contribution_edit_post_error" style="display: none"></code> <code id="i18n_try_refreshing_the_page" style="display: none"></code> <code id="i18n_characters" style="display: none"></code> <code id="i18n_characters_fraction" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error_suggestion" style="display: none"></code> <div class="contribution-text-area-border ease-linear duration-300 mb-2 rounded-md border-1 border-solid border-[var(--color-input-container-border)] p-2 transition-all focus-within:shadow-border hover:shadow-border active:shadow-border-active md:px-3"> <textarea class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Some ways to get started: - One time at work… - In my experience… - One thing I’ve found helpful…" rows="4" data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7223137806720675840,7223137808335478784)" aria-errormessage="error-urn:li:articleSegment:(urn:li:linkedInArticle:7223137806720675840,7223137808335478784)" data-feed-control="comment_box" data-feed-action-category="EXPAND" data-feed-action-type="expandContributionBox"></textarea> <div class="contribution-action-bar flex w-full items-center pt-2"> <span class="contribution-helper-text grow text-left text-xs text-color-text-secondary lg:text-sm" role="alert"> <span class="contribution-character-count"></span> <span class="contribution-error-message hidden text-color-signal-negative" id="error-urn:li:articleSegment:(urn:li:linkedInArticle:7223137806720675840,7223137808335478784)"> Help others by sharing more (125 characters min.) </span> </span> <button class="contribution-cancel-button ease-linear duration-300 btn-sm btn-tertiary mr-1 transition-all lg:btn-md" data-tracking-control-name="cancel_contribution"> Cancel </button> <button disabled="true" aria-disabled="true" class="submit-contribution-button ease-linear duration-300 btn-sm btn-primary transition-all lg:btn-md" data-tracking-control-name="comment_post" data-feed-control="comment_post" data-feed-action-category="COMMENT" data-feed-action-type="submitContribution"> <div class="loader flex"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--x-small fill-currentColor h-[20px] min-h-[20px] w-[20px] min-w-[20px]"></icon> </div> </div> <span class="submit-contribution-button-text">Add</span> <span class="save-contribution-changes-button-text">Save</span> </button> </div> </div> </div> </div> </div> <ul class="contribution-list contribution-list-guest">  </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7223137806720675840,7223137808339681282)" data-test-id="article-segment" data-total-count="0" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 sticky-on-scroll"> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7223137806720675840_7223137808339681282_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="diversify-methods" href="#diversify-methods" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">4</span> <span class>Diversify Methods</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Relying on a single method of market research can leave blind spots. Diversifying your approach ensures a comprehensive understanding of consumer behavior shifts. Combine quantitative data with qualitative insights for a balanced view. Employ different techniques like </span><span class><a href="https://www.linkedin.com/advice/3/how-can-you-design-market-research-project-ethnographic?trk=article-ssr-frontend-x-article_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-x-article_little-text-block" data-tracking-will-navigate data-test-link>observational studies, ethnographic research, or social media analysis</a></span><span class> to capture a wide spectrum of consumer data. This multifaceted strategy allows for a more robust analysis of trends and behaviors.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 sticky-on-scroll mt-1 ">  <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7223137806720675840,7223137808339681282)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="showFuseErrorMessage" style="display: none"></code> <div class="mb-2"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fyoure-noticing-shifting-consumer-behaviors-how-gortc&trk=article-ssr-frontend-x-article" target="_self" data-tracking-control-name="add_contribution_cta" data-tracking-will-navigate data-test-link class="add-your-perspective-button btn-sm flex flex-col items-start justify-center lg:btn-md bg-color-surface-accent-tint-1 hover:bg-color-container-tertiary-hover " data-test-add-contribution-btn aria-describedby="content-urn_li_articleSegment__urn_li_linkedInArticle_7223137806720675840_7223137808339681282_" data-test-contribution-cta-link-guest role="button"> <div data-test-contribution-btn-text class="add-your-perspective-button-text text-left text-color-text-low-emphasis">Add your perspective</div> </a> </div> <div class="contribution-text-area-wrapper relative w-full hidden"> <code id="min_char_limit" style="display: none"></code> <code id="min_reply_char_limit" style="display: none"></code> <code id="max_char_limit" style="display: none"></code> <code id="i18n_contribution_post_success" style="display: none"></code> <code id="i18n_contribution_post_error" style="display: none"></code> <code id="i18n_contribution_edit_post_success" style="display: none"></code> <code id="i18n_contribution_edit_post_error" style="display: none"></code> <code id="i18n_try_refreshing_the_page" style="display: none"></code> <code id="i18n_characters" style="display: none"></code> <code id="i18n_characters_fraction" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error_suggestion" style="display: none"></code> <div class="contribution-text-area-border ease-linear duration-300 mb-2 rounded-md border-1 border-solid border-[var(--color-input-container-border)] p-2 transition-all focus-within:shadow-border hover:shadow-border active:shadow-border-active md:px-3"> <textarea class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Some ways to get started: - One time at work… - In my experience… - One thing I’ve found helpful…" rows="4" data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7223137806720675840,7223137808339681282)" aria-errormessage="error-urn:li:articleSegment:(urn:li:linkedInArticle:7223137806720675840,7223137808339681282)" data-feed-control="comment_box" data-feed-action-category="EXPAND" data-feed-action-type="expandContributionBox"></textarea> <div class="contribution-action-bar flex w-full items-center pt-2"> <span class="contribution-helper-text grow text-left text-xs text-color-text-secondary lg:text-sm" role="alert"> <span class="contribution-character-count"></span> <span class="contribution-error-message hidden text-color-signal-negative" id="error-urn:li:articleSegment:(urn:li:linkedInArticle:7223137806720675840,7223137808339681282)"> Help others by sharing more (125 characters min.) </span> </span> <button class="contribution-cancel-button ease-linear duration-300 btn-sm btn-tertiary mr-1 transition-all lg:btn-md" data-tracking-control-name="cancel_contribution"> Cancel </button> <button disabled="true" aria-disabled="true" class="submit-contribution-button ease-linear duration-300 btn-sm btn-primary transition-all lg:btn-md" data-tracking-control-name="comment_post" data-feed-control="comment_post" data-feed-action-category="COMMENT" data-feed-action-type="submitContribution"> <div class="loader flex"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--x-small fill-currentColor h-[20px] min-h-[20px] w-[20px] min-w-[20px]"></icon> </div> </div> <span class="submit-contribution-button-text">Add</span> <span class="save-contribution-changes-button-text">Save</span> </button> </div> </div> </div> </div> </div> <ul class="contribution-list contribution-list-guest">  </ul>  </div> </div> </div> <code id="loginUrl" style="display: none"></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7223137806720675840,7223137808348012545)" data-test-id="article-segment" data-total-count="0" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 sticky-on-scroll"> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7223137806720675840_7223137808348012545_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="engage-continuously" href="#engage-continuously" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">5</span> <span class>Engage Continuously</span> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Continuous engagement with your audience is vital in keeping your market research current. Establish </span><span class><a href="https://www.linkedin.com/advice/0/heres-how-you-can-gain-insights-consumer-behavior-mfhtc?trk=article-ssr-frontend-x-article_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-x-article_little-text-block" data-tracking-will-navigate data-test-link>ongoing dialogues with consumers</a></span><span class> through social media, community forums, or customer feedback channels. This </span><span class><a href="https://www.linkedin.com/advice/3/which-market-research-platforms-provide-real-time-ve1ze?trk=article-ssr-frontend-x-article_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-x-article_little-text-block" data-tracking-will-navigate data-test-link>real-time interaction</a></span><span class> provides immediate insights into changing preferences and concerns, allowing for quicker adaptation in your research and business strategies. It turns market research into a constant conversation rather than a periodic check-in.</span> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 sticky-on-scroll mt-1 ">  <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7223137806720675840,7223137808348012545)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"></code> <code id="isGuest" style="display: none"></code> <code id="showFuseErrorMessage" style="display: none"></code> <div class="mb-2"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F0%2Fyoure-noticing-shifting-consumer-behaviors-how-gortc&trk=article-ssr-frontend-x-article" target="_self" data-tracking-control-name="add_contribution_cta" data-tracking-will-navigate data-test-link class="add-your-perspective-button btn-sm flex flex-col items-start justify-center lg:btn-md bg-color-surface-accent-tint-1 hover:bg-color-container-tertiary-hover " data-test-add-contribution-btn aria-describedby="content-urn_li_articleSegment__urn_li_linkedInArticle_7223137806720675840_7223137808348012545_" data-test-contribution-cta-link-guest role="button"> <div data-test-contribution-btn-text class="add-your-perspective-button-text text-left text-color-text-low-emphasis">Add your perspective</div> </a> </div> <div class="contribution-text-area-wrapper relative w-full hidden"> <code id="min_char_limit" style="display: none"></code> <code id="min_reply_char_limit" style="display: none"></code> <code id="max_char_limit" style="display: none"></code> <code id="i18n_contribution_post_success" style="display: none"></code> <code id="i18n_contribution_post_error" style="display: none"></code> <code id="i18n_contribution_edit_post_success" style="display: none"></code> <code id="i18n_contribution_edit_post_error" style="display: none"></code> <code id="i18n_try_refreshing_the_page" style="display: none"></code> <code id="i18n_characters" style="display: none"></code> <code id="i18n_characters_fraction" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error_suggestion" style="display: none"></code> <div class="contribution-text-area-border ease-linear duration-300 mb-2 rounded-md border-1 border-solid border-[var(--color-input-container-border)] p-2 transition-all focus-within:shadow-border hover:shadow-border active:shadow-border-active md:px-3"> <textarea class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Some ways to get started: - 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Monitor how they respond to consumer behavior shifts and learn from their successes and failures. Competitive analysis can reveal gaps in the market that you can exploit or strategies that you can improve upon. 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