CINXE.COM

<!DOCTYPE html>    <html lang="en-GB" xmlns:og="http://opengraphprotocol.org/schema/" xmlns:fb="http://www.facebook.com/2008/fbml">  <head> <meta charset="UTF-8" /> <meta name="viewport" content="width=device-width" /> <title>World Wide Worth | Gerry McGovern</title><link rel="preload" data-rocket-preload as="image" href="https://gerrymcgovern.com/wp-content/uploads/2020/03/c02c_final_tiny.jpg" fetchpriority="high"><link rel="preload" data-rocket-preload as="style" href="https://fonts.googleapis.com/css?family=Open%20Sans%3A400italic%2C700italic%2C400%2C700&subset=latin%2Clatin-ext&display=swap" /><link rel="stylesheet" href="https://fonts.googleapis.com/css?family=Open%20Sans%3A400italic%2C700italic%2C400%2C700&subset=latin%2Clatin-ext&display=swap" media="print" onload="this.media='all'" /><noscript><link rel="stylesheet" href="https://fonts.googleapis.com/css?family=Open%20Sans%3A400italic%2C700italic%2C400%2C700&subset=latin%2Clatin-ext&display=swap" /></noscript> <link rel="profile" href="http://gmpg.org/xfn/11" /> <link rel="pingback" href="https://gerrymcgovern.com/xmlrpc.php" />  <meta name='robots' content='max-image-preview:large' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link href='https://fonts.gstatic.com' crossorigin rel='preconnect' /> <link rel="alternate" type="application/rss+xml" title="Gerry McGovern » Feed" href="https://gerrymcgovern.com/feed/" /> <meta property="og:title" content="World Wide Worth"/><meta property="og:type" content="article"/><meta property="og:url" content="https://gerrymcgovern.com/books/world-wide-waste/world-wide-worth/"/><meta property="og:site_name" content="Gerry McGovern"/><meta property="og:image" content="http://gerrymcgovern.com/wp-content/uploads/2015/12/Gerry-5.jpg"/><style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://gerrymcgovern.com/wp-includes/css/dist/block-library/style.min.css?ver=6.7.2' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:root :where(.is-layout-flow) > :first-child{margin-block-start: 0;}:root :where(.is-layout-flow) > :last-child{margin-block-end: 0;}:root :where(.is-layout-flow) > *{margin-block-start: 24px;margin-block-end: 0;}:root :where(.is-layout-constrained) > :first-child{margin-block-start: 0;}:root :where(.is-layout-constrained) > :last-child{margin-block-end: 0;}:root :where(.is-layout-constrained) > *{margin-block-start: 24px;margin-block-end: 0;}:root :where(.is-layout-flex){gap: 24px;}:root :where(.is-layout-grid){gap: 24px;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='twentytwelve-style-css' href='https://gerrymcgovern.com/wp-content/themes/deftmedia2/style.css?ver=6.7.2' type='text/css' media='all' />  <script type="text/javascript" src="https://gerrymcgovern.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://gerrymcgovern.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <link rel="https://api.w.org/" href="https://gerrymcgovern.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://gerrymcgovern.com/wp-json/wp/v2/book/3432" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://gerrymcgovern.com/xmlrpc.php?rsd" /> <meta name="generator" content="WordPress 6.7.2" /> <link rel="canonical" href="https://gerrymcgovern.com/books/world-wide-waste/world-wide-worth/" /> <link rel='shortlink' href='https://gerrymcgovern.com/?p=3432' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://gerrymcgovern.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fgerrymcgovern.com%2Fbooks%2Fworld-wide-waste%2Fworld-wide-worth%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://gerrymcgovern.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fgerrymcgovern.com%2Fbooks%2Fworld-wide-waste%2Fworld-wide-worth%2F&format=xml" /> <link rel="icon" href="https://gerrymcgovern.com/wp-content/uploads/2020/04/cropped-GMicon-32x32.png" sizes="32x32" /> <link rel="icon" href="https://gerrymcgovern.com/wp-content/uploads/2020/04/cropped-GMicon-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://gerrymcgovern.com/wp-content/uploads/2020/04/cropped-GMicon-180x180.png" /> <meta name="msapplication-TileImage" content="https://gerrymcgovern.com/wp-content/uploads/2020/04/cropped-GMicon-270x270.png" /> <style id="rocket-lazyrender-inline-css">[data-wpr-lazyrender] {content-visibility: auto;}</style><meta name="generator" content="WP Rocket 3.18.1.4" data-wpr-features="wpr_automatic_lazy_rendering wpr_oci wpr_desktop" /></head> <body class="book-template-default single single-book postid-3432 custom-font-enabled single-author"> <div id="page" class="hfeed site"> <h1 class="mobile-site-title">Gerry McGovern</h1> <nav id="site-navigation" class="main-navigation" role="navigation"> <button class="menu-toggle">Menu</button> <a class="assistive-text" href="#content" title="Skip to content">Skip to content</a> <div class="menu-main-container"><ul id="menu-main" class="nav-menu"><li id="menu-item-1328" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-1328"><a href="http://gerrymcgovern.com">Home</a></li> <li id="menu-item-1279" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-1279"><a href="https://gerrymcgovern.com/new-thinking/">Insights</a></li> <li id="menu-item-1354" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1354"><a href="https://gerrymcgovern.com/gerrysbooks/">Books</a></li> <li id="menu-item-1280" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1280"><a href="https://gerrymcgovern.com/digital-waste-audit/">Consulting</a></li> <li id="menu-item-1282" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1282"><a href="https://gerrymcgovern.com/contact/">Contact</a></li> </ul></div> </nav> <div id="main" class="wrapper"> <div id="primary" class="site-content"> <div id="content" role="main"> <article id="post-3432" class="post-3432 book type-book status-publish hentry"> <h1 id="book-title" class="entry-title">World Wide Worth</h1> <div class="entry-content"> <div id="bookmetabar"> </div> <div id="bookcover" class="alignright" style="text-align: center;"><img fetchpriority="high" decoding="async" class="aligncenter wp-image-3339 size-full" src="https://gerrymcgovern.com/wp-content/uploads/2020/03/c02c_final_tiny.jpg" alt="World Wide Waste book - cover" width="123" height="185" /><br /> <a class="fasc-button fasc-size-medium fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="http://gerrymcgovern.com/books/world-wide-waste/buy-the-book/">Buy now</a></div> <p><b>Worth</b></p> <p><span style="font-weight: 400;">Think deeply about worth in your own context and in the context of the planet. Is it worth it? What are the implications of your decision for yourself next week, next month, next year? What are the implications of your decision on the planet next year, in the next ten years? What is the Earth Experience? Is it worth it?</span></p> <ul> <li style="font-weight: 400;"><b>Pay for value: </b><span style="font-weight: 400;">Pay for the stuff you value. Cheap takes from the future to serve the present. By paying for stuff, you will allow the people who make it to live off their work rather than to live off advertising. They will be better able to support the thing you value. They will be better able to improve it. If you don’t value something then stop using it because chances are it’s not that important to you. That’ll give you more time to enjoy the things you do value. </span></li> <li style="font-weight: 400;"><b>Buy quality:</b><span style="font-weight: 400;"> Buy stuff that lasts.</span></li> <li style="font-weight: 400;"><b>Create quality:</b><span style="font-weight: 400;"> Create stuff that lasts.</span></li> <li style="font-weight: 400;"><b>Value yourself more:</b><span style="font-weight: 400;"> Remember, if it’s free, your personal data is the product, and the Earth is paying. </span></li> <li style="font-weight: 400;"><b>Keep it local:</b><span style="font-weight: 400;"> The less distance stuff has to travel, the lesser the impact on the environment. For example, only save in the Cloud current stuff that’s really important to you. For all the older and less important stuff, save to a local drive.</span></li> </ul> <ul> <li style="font-weight: 400;"><b>Avoid big brands:</b><span style="font-weight: 400;"> The big brands are always multinational. They are always at a distance. We cannot make the world a better place without reducing the power and influence of the big brands.</span></li> <li style="font-weight: 400;"><b>Keep an eye on AI:</b><span style="font-weight: 400;"> The worth of our world will be increasingly dictated by artificial intelligence unless we actively seek to ensure we get an ethical, environmentally friendly AI. </span></li> </ul> <h3><b>Waste</b></h3> <p><span style="font-weight: 400;">Stop the waste. Reduce the waste. Think about the waste. We don’t have to sacrifice much of the good life that technology brings us. We must stop the waste, and by stopping the waste we will live better, more fulfilled, happier and healthier lives. And we’ll save this precious planet so that our children and their children and all other teeming life can enjoy it. </span></p> <ul> <li style="font-weight: 400;"><b>Delete:</b><span style="font-weight: 400;"> Think of your digital world as a nightclub that’s full. You’re the bouncer. To let something in, something else has to leave. When you take those 10 photos, delete eight. Don’t let your digital garden get out of control. Weed every day. What are you going to remove today? Keep thinking about what you have, and whether you need it. Make review and delete part of your day.</span></li> <li style="font-weight: 400;"><b>Don’t feed the ads:</b><span style="font-weight: 400;"> Not reacting to the ads is one of the most powerful things you can do to reduce waste. Don’t give your attention to the big brands.</span></li> <li style="font-weight: 400;"><b>Avoid packaging:</b><span style="font-weight: 400;"> Eliminate as much packaging as possible because so much waste is packaging, and so much emotional marketing is packaging. A bar of soap is better than liquid soap in a plastic bottle.</span></li> <li style="font-weight: 400;"><b>Reuse:</b><span style="font-weight: 400;"> Use the content or designs or code that others have created. Learn to love and admire old things. Wear your clothes until they’re threadbare, then fix them or get them fixed. Use your products until they are truly worn, until the parts break. Then fix them or get them fixed or use them to create new products. (Create that circular economy.) Change equipment and software as rarely as possible. Hold on to things. Get maximum use out of stuff.</span></li> <li style="font-weight: 400;"><b>Share:</b><span style="font-weight: 400;"> Share what you have as much as possible. If you’re not using it, lend it or give it away.</span></li> <li style="font-weight: 400;"><b>Turn off:</b><span style="font-weight: 400;"> When not using, shut down your computer, modem and other electrical appliances. Always optimize your use of energy. If you’re going away, shut everything off bar your fridge and freezer.</span></li> </ul> <h3><b>Weight</b></h3> <p><span style="font-weight: 400;">Digital has a weight. Digital is getting heavier and harder for the planet to bear. We must measure it. We need to weigh the consequences of our decisions on the world not just on our world. Everything in digital is physical. Endeavor not too put on too much digital weight. Keep things light. </span></p> <ul> <li style="font-weight: 400;"><b>Lighter is better:</b><span style="font-weight: 400;"> Start with the lightest option possible. Text is perfect. Less text is even more perfect. Only use images when they convey important information. Always optimize your images. Only use video when it is clearly the best option and keep it as short as possible. </span></li> <li style="font-weight: 400;"><b>Make digital weight visible:</b><span style="font-weight: 400;"> The problem often is that digital is invisible. Make the weight of digital visible. Talk about it. Show it. Find clever way to make it visible so that people can “see” it.</span></li> <li style="font-weight: 400;"><b>Minimum data:</b><span style="font-weight: 400;"> Stop tracking and collecting data unless there’s an absolutely compelling reason to do so. </span></li> <li style="font-weight: 400;"><b>Minimum power:</b><span style="font-weight: 400;"> Use the minimum power necessary to get the job done. Choose the minimum spec for the digital products you use. </span></li> </ul> <ul> <li style="font-weight: 400;"><b>Burn your own energy:</b><span style="font-weight: 400;"> Get up and walk over to someone instead of sending that digital message. Burning your own energy reduces your weight and reduces the digital weight on the planet. Exercise more. Sweat more. Switch off technology. Plug it out for a while.</span></li> </ul> <h3><b>Wait</b></h3> <p><span style="font-weight: 400;">Too much speed kills the planet. Increasing speed has an exponential energy cost. Digital feeds the impulses. You must resist the instantaneous sense of convenience that digital offers. Rein in your gut instinct. Reasonable and consistent speeds are the most optimal and environmentally friendly approach.</span></p> <ul> <li style="font-weight: 400;"><b>Wait:</b><span style="font-weight: 400;"> Learn to wait. Before you send that message, wait 30 seconds. Do you really need to send it? Do you really need to say “thanks” and send a big thread of correspondence back across the Web? Do you really need to use Google this time? Do you really need that ecommerce delivery so soon? Wait. </span></li> <li style="font-weight: 400;"><b>Slow down:</b><span style="font-weight: 400;"> Break the digital habit. Resist the digital impulse. There can be so much joy is doing things slowly. Slow food. Slow fashion. Slow digital.</span></li> <li style="font-weight: 400;"><b>Think:</b><span style="font-weight: 400;"> Use your brain more. Don’t think twice, think ten times. Use your memory. Remember. Don’t subcontract all your thinking to digital. Your mind is a wonderful place. Use it more.</span></li> </ul> <p style="text-align: center;"><a class="fasc-button fasc-size-medium fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="http://gerrymcgovern.com/books/world-wide-waste/buy-the-book/">Buy now</a></p> <div id="chapter-subscribe"> <h3 class="widget-title">World Wide Waste</h3> <ul id="chapter-bluedots"> <li class="bluedots">Free, weekly email</li> <li class="bluedots">Published since 1996</li> <li class="bluedots"><a href="https://gerrymcgovern.com/new-thinking/">Read some examples</a></li> <li class="bluedots">Subscribe with your email below</li> </ul> <form action="https://gerrymcgovern.newsweaver.ie/newsletter/quicksubscribe/5wwxh7zwxen/submit.html" enctype="application/x-www-form-urlencoded; charset=UTF-8" method="post"> <input name="nw-form-src" type="hidden" value="WEBSITE" /><br /> <input id="email" maxlength="255" size="22" name="nw-form-emailAddress.email" type="text" value="" /><br /> <label><input name="nw-form-system.optout" type="checkbox" />Unsubscribe </label><br /> <input class="" type="submit" value="Submit" /></form> </div> <p> </p> <div class="nav-previous"><a href="https://gerrymcgovern.com/books/world-wide-waste/cheap-speed/"><span class="meta-nav">←</span> Cheap speed</a></div> <div class="nav-next"></div> <div class="clearfix"></div> </div>  <div class="entry-utility"> </div></article> </div> </div> <div id="secondary" class="widget-area" role="complementary"> <aside id="text-3" class="widget widget_text"> <div class="textwidget"><header id="masthead" class="site-header" role="banner"><h1 class="site-title">Gerry McGovern</h1> </header></div> </aside><aside id="block-2" class="widget widget_block"><aside id="custom_html-2" class="widget_text widget widget_custom_html"><h3 class="widget-title">World Wide Waste</h3> <div class="textwidget custom-html-widget"> <ul id="bluedots"> <li class="bluedots">Weekly email</li> <li class="bluedots">€10 annual subscription</li> <li class="bluedots">Published since 1996</li> <li class="bluedots"><a href="https://gerrymcgovern.com/new-thinking/">Read some examples</a></li> </ul> <form action="https://buttondown.email/gerrymcgovern/buy" method="get" target="_blank"> <button type="submit">Subscribe</button> </form>  <br></div> </aside> <aside id="text-6" class="widget widget_text"><h3 class="widget-title">Books by Gerry</h3> <div class="textwidget"></div> </aside> <aside class="widget widget_text book-widget-h216"> <div class="textwidget"> <div id="book_widget_title"><h4 class="title"><a href="https://gerrymcgovern.com/books/world-wide-waste/">World Wide Waste</a></h4></div> <div id="book_widget_image"><a href="https://gerrymcgovern.com/books/world-wide-waste/"> <img decoding="async" width="90" height="130" src="https://gerrymcgovern.com/images/books/thumbs/c02c_final_tiny_thumb.webp" alt="" loading="lazy"/> </a></div> <div id="book_widget_excerpt">Digital is physical. Digital is not green. Digital costs the Earth. Every time I download an email I<br/> contribute to global warming. </div> <div id="book_widget_first_chapter"><a href="https://gerrymcgovern.com/books/world-wide-waste/introduction-why-digital-is-killing-our-planet/">Read a chapter</a></div> <div id="book_widget_buy"> <a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="https://gerrymcgovern.com/books/world-wide-waste/buy-the-book/">Buy now</a> </div> </div> </aside> <div class="clearfix"></div></aside><aside id="search-4" class="widget widget_search"><h3 class="widget-title">Search Articles</h3><form role="search" method="get" id="searchform" class="searchform" action="https://gerrymcgovern.com/"> <div> <label class="screen-reader-text" for="s">Search for:</label> <input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Search" /> </div> </form></aside> <aside id="custom-post-type-recent-posts-2" class="widget widget_recent_entries"><h3 class="widget-title">Speaking Engagements</h3> <ul> <li> <a href="https://gerrymcgovern.com/speaking/e-government-conference-rotterdam-nov-20/">e-Gov Conference, Rotterdam, Nov 19</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/an-event-apart-denver-oct-2019/">An Event Apart, Denver, Oct 2019</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/an-event-apart-boston-may-2019/">An Event Apart, Boston, May 2019</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/uxict-manchester-mar-2019/">UXiCT, Manchester, Mar 2019</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/an-event-apart-seattle-march-2019/">An Event Apart, Seattle, March 2019</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/an-event-apart-washington-august-2018/">An Event Apart, Washington, Aug 2018</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/an-event-apart-boston-june/">An Event Apart, Boston, June 2018</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/c-day-18-dutch-communications-conference-utrecht-2018/">Dutch Communications Conference, June 2018</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/euprio2018-seville-june-2018/">Euprio2018, Seville, June 2018</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/confab-minneapolis-may-2018/">Confab, Minneapolis, May 2018</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/an-event-apart-seattle-april-2018/">An Event Apart, Seattle, Apr 2018</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/canadadotca-masterclasses/">Canada.ca Masterclasses, Feb 2018</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/an-event-apart-denver-dec-2017/">An Event Apart, Denver, Dec 2017</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/congres-content-marketing-webredactie-utrecht-nov-2017/">Content Marketing, Utrecht, Nov 2017</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/ux-brighton-london-nov-2017/">UX Brighton, London, Nov 2017</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/webdagene-oslo-oct-2017/">Webdagene, Oslo, Oct 2017</a> </li> </ul> </aside><aside id="nav_menu-3" class="widget widget_nav_menu"><h3 class="widget-title">Chapters</h3><div class="menu-www-chapters-container"><ul id="menu-www-chapters" class="menu"><li id="menu-item-3458" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3458"><a href="https://gerrymcgovern.com/books/world-wide-waste/introduction-why-digital-is-killing-our-planet/">Introduction: Why digital is killing our planet</a></li> <li id="menu-item-3971" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3971"><a href="https://gerrymcgovern.com/books/world-wide-waste/junkies-and-wasters/">Junkies and wasters</a></li> <li id="menu-item-3975" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3975"><a href="https://gerrymcgovern.com/books/world-wide-waste/wheres-the-productivity/">Where’s the productivity?</a></li> <li id="menu-item-3972" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3972"><a href="https://gerrymcgovern.com/books/world-wide-waste/not-healthy/">Not healthy</a></li> <li id="menu-item-3968" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3968"><a href="https://gerrymcgovern.com/books/world-wide-waste/energy-drain/">Energy drain</a></li> <li id="menu-item-3962" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3962"><a href="https://gerrymcgovern.com/books/world-wide-waste/big-sugar-big-data/">Big sugar, big data</a></li> <li id="menu-item-3969" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3969"><a href="https://gerrymcgovern.com/books/world-wide-waste/exploding-plastic-inevitable/">Exploding plastic inevitable</a></li> <li id="menu-item-3970" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3970"><a href="https://gerrymcgovern.com/books/world-wide-waste/fashionwaste/">Fashionwaste</a></li> <li id="menu-item-3973" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3973"><a href="https://gerrymcgovern.com/books/world-wide-waste/phonewaste/">Phonewaste</a></li> <li id="menu-item-3974" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3974"><a href="https://gerrymcgovern.com/books/world-wide-waste/webwaste/">Webwaste</a></li> <li id="menu-item-3967" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3967"><a href="https://gerrymcgovern.com/books/world-wide-waste/cloudwaste/">Cloudwaste</a></li> <li id="menu-item-3960" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3960"><a href="https://gerrymcgovern.com/books/world-wide-waste/ads-are-the-oil-industry-of-the-web/">Ads are the oil industry of the Web</a></li> <li id="menu-item-3961" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3961"><a href="https://gerrymcgovern.com/books/world-wide-waste/ai-rising/">AI Rising</a></li> <li id="menu-item-3966" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3966"><a href="https://gerrymcgovern.com/books/world-wide-waste/cheap-speed/">Cheap speed</a></li> <li id="menu-item-3976" class="menu-item menu-item-type-post_type menu-item-object-book current-menu-item menu-item-3976"><a href="https://gerrymcgovern.com/books/world-wide-waste/world-wide-worth/" aria-current="page">World Wide Worth</a></li> <li id="menu-item-3964" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3964"><a href="https://gerrymcgovern.com/books/world-wide-waste/change-is-always-possible/">Change is always possible</a></li> <li id="menu-item-3965" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3965"><a href="https://gerrymcgovern.com/books/world-wide-waste/changing-my-behavior/">Changing my behavior</a></li> </ul></div></aside><aside id="text-33" class="widget widget_text"><h3 class="widget-title">Books by Gerry</h3> <div class="textwidget"></div> </aside><aside id="archives-2" class="widget widget_archive"><h3 class="widget-title">Archives</h3> <label class="screen-reader-text" for="archives-dropdown-2">Archives</label> <select id="archives-dropdown-2" name="archive-dropdown"> <option value="">Select Month</option> <option value='https://gerrymcgovern.com/2025/02/'> February 2025 </option> <option value='https://gerrymcgovern.com/2025/01/'> January 2025 </option> <option value='https://gerrymcgovern.com/2024/12/'> December 2024 </option> <option value='https://gerrymcgovern.com/2024/11/'> November 2024 </option> <option value='https://gerrymcgovern.com/2024/10/'> October 2024 </option> <option value='https://gerrymcgovern.com/2024/09/'> September 2024 </option> <option value='https://gerrymcgovern.com/2024/08/'> August 2024 </option> <option value='https://gerrymcgovern.com/2024/07/'> July 2024 </option> <option value='https://gerrymcgovern.com/2024/06/'> June 2024 </option> <option value='https://gerrymcgovern.com/2024/05/'> May 2024 </option> <option value='https://gerrymcgovern.com/2024/04/'> April 2024 </option> <option value='https://gerrymcgovern.com/2024/03/'> March 2024 </option> <option value='https://gerrymcgovern.com/2024/02/'> February 2024 </option> <option value='https://gerrymcgovern.com/2024/01/'> January 2024 </option> <option value='https://gerrymcgovern.com/2023/12/'> December 2023 </option> <option value='https://gerrymcgovern.com/2023/11/'> November 2023 </option> <option value='https://gerrymcgovern.com/2023/10/'> October 2023 </option> <option value='https://gerrymcgovern.com/2023/09/'> September 2023 </option> <option value='https://gerrymcgovern.com/2023/08/'> August 2023 </option> <option value='https://gerrymcgovern.com/2023/07/'> July 2023 </option> <option value='https://gerrymcgovern.com/2023/06/'> June 2023 </option> <option value='https://gerrymcgovern.com/2023/05/'> May 2023 </option> <option value='https://gerrymcgovern.com/2023/04/'> April 2023 </option> <option value='https://gerrymcgovern.com/2023/03/'> March 2023 </option> <option value='https://gerrymcgovern.com/2023/02/'> February 2023 </option> <option value='https://gerrymcgovern.com/2023/01/'> January 2023 </option> <option value='https://gerrymcgovern.com/2022/12/'> December 2022 </option> <option value='https://gerrymcgovern.com/2022/11/'> November 2022 </option> <option value='https://gerrymcgovern.com/2022/10/'> October 2022 </option> <option value='https://gerrymcgovern.com/2022/09/'> September 2022 </option> <option value='https://gerrymcgovern.com/2022/08/'> August 2022 </option> <option value='https://gerrymcgovern.com/2022/07/'> July 2022 </option> <option value='https://gerrymcgovern.com/2022/06/'> June 2022 </option> <option value='https://gerrymcgovern.com/2022/05/'> May 2022 </option> <option value='https://gerrymcgovern.com/2022/04/'> April 2022 </option> <option value='https://gerrymcgovern.com/2022/03/'> March 2022 </option> <option value='https://gerrymcgovern.com/2022/02/'> February 2022 </option> <option value='https://gerrymcgovern.com/2022/01/'> January 2022 </option> <option value='https://gerrymcgovern.com/2021/12/'> December 2021 </option> <option value='https://gerrymcgovern.com/2021/11/'> November 2021 </option> <option value='https://gerrymcgovern.com/2021/10/'> October 2021 </option> <option value='https://gerrymcgovern.com/2021/09/'> September 2021 </option> <option value='https://gerrymcgovern.com/2021/08/'> August 2021 </option> <option value='https://gerrymcgovern.com/2021/07/'> July 2021 </option> <option value='https://gerrymcgovern.com/2021/06/'> June 2021 </option> <option value='https://gerrymcgovern.com/2021/05/'> May 2021 </option> <option value='https://gerrymcgovern.com/2021/04/'> April 2021 </option> <option value='https://gerrymcgovern.com/2021/03/'> March 2021 </option> <option value='https://gerrymcgovern.com/2021/02/'> February 2021 </option> <option value='https://gerrymcgovern.com/2021/01/'> January 2021 </option> <option value='https://gerrymcgovern.com/2020/12/'> December 2020 </option> <option value='https://gerrymcgovern.com/2020/11/'> November 2020 </option> <option value='https://gerrymcgovern.com/2020/10/'> October 2020 </option> <option value='https://gerrymcgovern.com/2020/09/'> September 2020 </option> <option value='https://gerrymcgovern.com/2020/08/'> August 2020 </option> <option value='https://gerrymcgovern.com/2020/07/'> July 2020 </option> <option value='https://gerrymcgovern.com/2020/06/'> June 2020 </option> <option value='https://gerrymcgovern.com/2020/05/'> May 2020 </option> <option value='https://gerrymcgovern.com/2020/04/'> April 2020 </option> <option value='https://gerrymcgovern.com/2020/03/'> March 2020 </option> <option value='https://gerrymcgovern.com/2020/02/'> February 2020 </option> <option value='https://gerrymcgovern.com/2020/01/'> January 2020 </option> <option value='https://gerrymcgovern.com/2019/12/'> December 2019 </option> <option value='https://gerrymcgovern.com/2019/11/'> November 2019 </option> <option value='https://gerrymcgovern.com/2019/10/'> October 2019 </option> <option value='https://gerrymcgovern.com/2019/09/'> September 2019 </option> <option value='https://gerrymcgovern.com/2019/08/'> August 2019 </option> <option value='https://gerrymcgovern.com/2019/07/'> July 2019 </option> <option value='https://gerrymcgovern.com/2019/06/'> June 2019 </option> <option value='https://gerrymcgovern.com/2019/05/'> May 2019 </option> <option value='https://gerrymcgovern.com/2019/04/'> April 2019 </option> <option value='https://gerrymcgovern.com/2019/03/'> March 2019 </option> <option value='https://gerrymcgovern.com/2019/02/'> February 2019 </option> <option value='https://gerrymcgovern.com/2019/01/'> January 2019 </option> </select> <script type="text/javascript"> /* <![CDATA[ */ (function() { var dropdown = document.getElementById( "archives-dropdown-2" ); function onSelectChange() { if ( dropdown.options[ dropdown.selectedIndex ].value !== '' ) { document.location.href = this.options[ this.selectedIndex ].value; } } dropdown.onchange = onSelectChange; })(); /* ]]> */ </script> </aside><aside id="text-7" class="widget widget_text"> <div class="textwidget"><div id="book_widget_title"> <h4 class="title"><a href="https://gerrymcgovern.com/books/world-wide-waste/">World Wide Waste</a></h4> </div> <div id="book_widget_image"><a href="https://gerrymcgovern.com/books/world-wide-waste/"><img loading="lazy" decoding="async" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyloaded" src="https://gerrymcgovern.com/wp-content/uploads/2020/03/c02c_final_tiny.jpg" alt="" width="90" height="135" /></a></div> <div id="book_widget_excerpt" style="line-height: 1.5;">Digital is physical. Digital is not green. Digital costs the Earth. Every time I download an email I<br /> contribute to global warming.</div> <div id="book_widget_first_chapter"><a href="https://gerrymcgovern.com/books/world-wide-waste/introduction-why-digital-is-killing-our-planet/">Read a chapter</a></div> <div id="book_widget_buy"><a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="http://gerrymcgovern.com/books/world-wide-waste/buy-the-book/">Buy now</a></div> </div> </aside><aside id="dpe_fp_widget-3" class="widget widget_dpe_fp_widget"> <ul class="dpe-flexible-posts"> <div id="book_widget"> <li id="post-2635" class="post-2635 book type-book status-publish has-post-thumbnail hentry"> <div id="book_widget_title"> <a href="https://gerrymcgovern.com/books/top-tasks-a-how-to-guide/"> <h4 class="title">Top Tasks – A how-to guide</h4></a></div> <div id="book_widget_image"> <a href="https://gerrymcgovern.com/books/top-tasks-a-how-to-guide/"> <img width="600" height="900" src="https://gerrymcgovern.com/wp-content/uploads/2018/08/Top-tasks-book-cover.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://gerrymcgovern.com/wp-content/uploads/2018/08/Top-tasks-book-cover.jpg 600w, https://gerrymcgovern.com/wp-content/uploads/2018/08/Top-tasks-book-cover-200x300.jpg 200w" sizes="auto, (max-width: 600px) 100vw, 600px" /> </a> </div> <div id="book_widget_excerpt"> <p>The Top Tasks methodology delivers an unparalleled glimpse into the minds of customers, even for organizations that are skeptical of user research.</p> </div> <div id="book_widget_first_chapter"> <a href="https://gerrymcgovern.com/books/top-tasks-a-how-to-guide/read-the-first-chapter/">Read a chapter</a> </div> <div id="book_widget_buy"> <a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="https://gerrymcgovern.com/books/top-tasks-a-how-to-guide/buy-the-book/" data-fasc-style="background-color:#33809e;color:#ffffff;">Buy Now</a> </div> </li> </div> <div class="clearfix"></div> </ul> </aside><aside id="dpe_fp_widget-8" class="widget widget_dpe_fp_widget"> <ul class="dpe-flexible-posts"> <div id="book_widget"> <li id="post-1382" class="post-1382 book type-book status-publish has-post-thumbnail hentry"> <div id="book_widget_title"> <a href="https://gerrymcgovern.com/books/transform-a-rebels-guide-for-digital-transformation/"> <h4 class="title">Transform: A rebel’s guide for digital transformation</h4></a></div> <div id="book_widget_image"> <a href="https://gerrymcgovern.com/books/transform-a-rebels-guide-for-digital-transformation/"> <img width="170" height="245" src="https://gerrymcgovern.com/wp-content/uploads/2016/11/transform-cover9x13.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" /> </a> </div> <div id="book_widget_excerpt"> <p>Are you a rebel? Are you a digital change agent? Do you want to transform your organization? Then this book is here to help you.</p> </div> <div id="book_widget_first_chapter"> <a href="https://gerrymcgovern.com/books/transform-a-rebels-guide-for-digital-transformation/read-the-first-chapter/">Read a chapter</a> </div> <div id="book_widget_buy"> <a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="https://gerrymcgovern.com/books/transform-a-rebels-guide-for-digital-transformation/buy-the-book/" data-fasc-style="background-color:#33809e;color:#ffffff;">Buy Now</a> </div> </li> </div> <div class="clearfix"></div> </ul> </aside><aside id="dpe_fp_widget-4" class="widget widget_dpe_fp_widget"> <ul class="dpe-flexible-posts"> <div id="book_widget"> <li id="post-1338" class="post-1338 book type-book status-publish has-post-thumbnail hentry"> <div id="book_widget_title"> <a href="https://gerrymcgovern.com/books/the-strangers-long-neck/"> <h4 class="title">The Stranger’s Long Neck</h4></a></div> <div id="book_widget_image"> <a href="https://gerrymcgovern.com/books/the-strangers-long-neck/"> <img width="118" height="185" src="https://gerrymcgovern.com/wp-content/uploads/2017/01/strangerslongnecklarge.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" /> </a> </div> <div id="book_widget_excerpt"> <p>The Stranger’s Long Neck will help you to maximize your organization’s performance online.</p> </div> <div id="book_widget_first_chapter"> <a href="https://gerrymcgovern.com/books/the-strangers-long-neck/read-the-first-chapter/">Read a chapter</a> </div> <div id="book_widget_buy"> <a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="https://gerrymcgovern.com/books/the-strangers-long-neck/buy-the-book/" data-fasc-style="background-color:#33809e;color:#ffffff;">Buy Now</a> </div> </li> </div> <div class="clearfix"></div> </ul> </aside><aside id="dpe_fp_widget-2" class="widget widget_dpe_fp_widget"> <ul class="dpe-flexible-posts"> <div id="book_widget"> <li id="post-1498" class="post-1498 book type-book status-publish has-post-thumbnail hentry"> <div id="book_widget_title"> <a href="https://gerrymcgovern.com/books/killer-web-content/"> <h4 class="title">Killer Web Content</h4></a></div> <div id="book_widget_image"> <a href="https://gerrymcgovern.com/books/killer-web-content/"> <img width="170" height="209" src="https://gerrymcgovern.com/wp-content/uploads/2012/05/killer-web-content.gif" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" /> </a> </div> <div id="book_widget_excerpt"> <p>Killer Web Content gives you the strategies and techniques you need to get the most from your Web content.</p> </div> <div id="book_widget_first_chapter"> <a href="https://gerrymcgovern.com/books/killer-web-content/read-the-first-chapter/">Read a chapter</a> </div> <div id="book_widget_buy"> <a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="https://gerrymcgovern.com/books/killer-web-content/buy-the-book/" data-fasc-style="background-color:#33809e;color:#ffffff;">Buy Now</a> </div> </li> </div> <div class="clearfix"></div> </ul> </aside><aside id="dpe_fp_widget-7" class="widget widget_dpe_fp_widget"> <ul class="dpe-flexible-posts"> <div id="book_widget"> <li id="post-1510" class="post-1510 book type-book status-publish has-post-thumbnail hentry"> <div id="book_widget_title"> <a href="https://gerrymcgovern.com/books/the-web-content-style-guide/"> <h4 class="title">The Web Content Style Guide</h4></a></div> <div id="book_widget_image"> <a href="https://gerrymcgovern.com/books/the-web-content-style-guide/"> <img width="130" height="165" src="https://gerrymcgovern.com/wp-content/uploads/2017/01/style_guide_cover_lrg.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" /> </a> </div> <div id="book_widget_excerpt"> <p>The essential guide for online writers, editors and managers.</p> </div> <div id="book_widget_first_chapter"> <a href="https://gerrymcgovern.com/books/the-web-content-style-guide/read-the-first-chapter/">Read a chapter</a> </div> <div id="book_widget_buy"> <a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="https://gerrymcgovern.com/books/the-web-content-style-guide/buy-the-book/" data-fasc-style="background-color:#33809e;color:#ffffff;">Buy Now</a> </div> </li> </div> <div class="clearfix"></div> </ul> </aside><aside id="dpe_fp_widget-6" class="widget widget_dpe_fp_widget"> <ul class="dpe-flexible-posts"> <div id="book_widget"> <li id="post-1518" class="post-1518 book type-book status-publish has-post-thumbnail hentry"> <div id="book_widget_title"> <a href="https://gerrymcgovern.com/books/content-critical/"> <h4 class="title">Content Critical</h4></a></div> <div id="book_widget_image"> <a href="https://gerrymcgovern.com/books/content-critical/"> <img width="128" height="163" src="https://gerrymcgovern.com/wp-content/uploads/2017/01/content_critical_lrg.gif" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" /> </a> </div> <div id="book_widget_excerpt"> <p>Gaining competitive advantage through high-quality web content.</p> </div> <div id="book_widget_first_chapter"> <a href="https://gerrymcgovern.com/books/content-critical/read-the-first-chapter/">Read a chapter</a> </div> <div id="book_widget_buy"> <a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="https://gerrymcgovern.com/books/content-critical/buy-the-book/" data-fasc-style="background-color:#33809e;color:#ffffff;">Buy Now</a> </div> </li> </div> <div class="clearfix"></div> </ul> </aside><aside id="dpe_fp_widget-5" class="widget widget_dpe_fp_widget"> <ul class="dpe-flexible-posts"> <div id="book_widget"> <li id="post-1527" class="post-1527 book type-book status-publish has-post-thumbnail hentry"> <div id="book_widget_title"> <a href="https://gerrymcgovern.com/books/the-caring-economy/"> <h4 class="title">The Caring Economy</h4></a></div> <div id="book_widget_image"> <a href="https://gerrymcgovern.com/books/the-caring-economy/"> <img width="130" height="197" src="https://gerrymcgovern.com/wp-content/uploads/2017/01/caring_economy_cover.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" /> </a> </div> <div id="book_widget_excerpt"> <p>Gerry McGovern presents a radical vision of Internet business, which has a surprisingly human face. </p> </div> <div id="book_widget_first_chapter"> <a href="https://gerrymcgovern.com/books/the-caring-economy/read-the-first-chapter/">Read a chapter</a> </div> <div id="book_widget_buy"> <a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="https://gerrymcgovern.com/books/the-caring-economy/buy-the-book/" data-fasc-style="background-color:#33809e;color:#ffffff;">Buy Now</a> </div> </li> </div> <div class="clearfix"></div> </ul> </aside><aside id="text-4" class="widget widget_text"><h3 class="widget-title">Interviews and Long Articles</h3> <div class="textwidget"><p><a href="https://gerrymcgovern.com/mapping-the-information-genome-for-coronavirus-covid-19/">Mapping the ‘information’ genome for coronavirus (COVID-19) (June 2020)</a></p> <p><a href="http://www.adrianswinscoe.com/most-of-customer-experience-is-cleaning-and-sweeping-interview-with-gerry-mcgovern/">Most of customer experience is cleaning and sweeping – Adrian Swinscoe podcast (Sep, 2018)</a><br /> <a href="https://www.marketingspeak.com/customer-experience-on-steroids-with-gerry-mcgovern/">Customer experience, on steroids! – Marketing Speak podcast (Sep, 2018)</a><br /> <a href="https://uibreakfast.com/118-customer-top-tasks-with-gerry-mcgovern/">Customer Top Tasks with Gerry McGovern – UI Breakfast Podcast (Aug, 2018)</a><br /> <a href="https://www.thisishcd.com/episodes/26-gerry-mcgovern-the-repositioning-of-trust-in-society/">The repositioning of trust in society – THIS IS HCD podcast (July, 2018)</a></p> </div> </aside> </div> </div> <footer data-wpr-lazyrender="1" id="colophon" role="contentinfo"> <div class="site-info"> © Gerry McGovern. All rights reserved. Website designed and managed by <a id="deftmediafooter" href="https://deftmedia.ie" title="Irish Website design and development studio Deft Media">DeftMedia</a> <nav id="footer_menu"> <div class="menu-footer-container"><ul id="menu-footer" class="menu"><li id="menu-item-3310" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-3310"><a href="https://gerrymcgovern.com/">Home</a></li> <li id="menu-item-3311" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-3311"><a href="https://gerrymcgovern.com/new-thinking/">Insights</a></li> <li id="menu-item-3312" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3312"><a href="https://gerrymcgovern.com/gerrysbooks/">Books</a></li> <li id="menu-item-3317" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3317"><a href="https://gerrymcgovern.com/digital-waste-audit/">Consulting</a></li> <li id="menu-item-3313" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3313"><a href="https://gerrymcgovern.com/contact/">Contact</a></li> <li id="menu-item-3314" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3314"><a href="https://gerrymcgovern.com/privacy-policy-2/">Privacy Policy</a></li> </ul></div> </nav> </div> </footer> </div> <script type="text/javascript" src="https://gerrymcgovern.com/wp-content/themes/deftmedia2/js/navigation.js?ver=20140711" id="twentytwelve-navigation-js"></script> </body> </html>