全渠道内容传播 - 产品-美通社-PR-Newswire

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"https://ucenter.prnasia.com/api/login/logout", success: function(data){ const { body, success } = JSON.parse(data) if ( success ) { $("#page-header .ucenter").hide(); $("#page-header .li-type1").show(); document.cookie = "SSO0W5__s=;" + expires + "; domain=.prnasia.com;path=/"; } }, error:function(error){ console.log(error) } }) }); </script>    <main role="main"> <section class="services-banner services-banner-others"> <div class="services-banner-shade"> <div class="container services-banner-text"> <h1>全渠道内容传播<br>Distribute</h1> <div class="services-banner-abstract"> <p> 无论是发布新产品、发起营销活动、召开重要会议，还是公布业绩、吸引投资，<br/> 都可以依托美通社的新闻稿发布服务，<br/> 把信息快速、有效地传递到中国及海外的目标受众。 </p> </div> <div class="services-banner-btn-wrap"> <a href="https://misc.prnasia.com/atd/custeventreg.php?event_id=1" class="services-banner-btn">需求咨询</a> </div> </div> </div> </section> <section class="services-section"> <section class="services-sub-section"> <div class="container"> <div class="row feature"> <div class="col-6 services-img-box pr20"> <img src="/prnasia.com-PC/images/services/2.0-1.png" alt=""> </div> <div class="col-6 pl20"> <p> 随着媒体技术和渠道的快速发展，企业在进行新闻传播时经常面临如下挑战： </p> <ul class="ul-green-dotted ul-green-dotted-14"> <li>传统的媒体关系维护成本高，发布效率低，难以完成传播目标</li> <li>一方面无法跨区域广泛覆盖综合媒体，另一方面无法跨行业精准覆盖垂直媒体</li> <li>如何定位有效的传播渠道，找到目标受众？</li> <li>公司品牌、产品的媒体声量弱，缺少权威媒体背书，缺乏用户信任与认知度</li> <li>搜索引擎能见度低，公司相关内容网页和新闻搜索结果少，无法形成长尾效应</li> <li>传播预算相对较少，广告投放太烧钱，效果一次性，转化率低</li> <li>缺乏持续的创意能力和品牌基础，无法通过营销时时吸引用户注意力</li> <li>存在跨文化传播障碍，不了解海外媒体与受众，缺少权威的传播渠道</li> </ul> </div> </div> </div> </section> <section class="services-sub-section"> <div class="container"> <div class="row feature"> <div class="col-7 pr20"> <p> 新闻稿发布作为企业传播的基础工作，也是相对性价比较高，门槛较低，操作相对更灵活的传播手段，可以为品牌带来以下长效的传播效果： </p> <ul class="ul-green-dotted ul-green-dotted-14"> <li>权威的媒体转载增强企业的客户、消费者、用户的信任度与认知度</li> <li>迅速增强全网声量，有效地促进企业互联网品牌内容资产的积累，带来长久的搜索长尾效应</li> <li>有计划有节奏的媒体曝光，专业内容观点和知识输出，树立企业在特定领域的影响力，成为行业权威KOL</li> <li>更灵活迅速地切入时效性热点，使内容传播更有效率</li> <li>持续传递公司的最新动态信息，促进外界认知，保持沟通活力</li> <li>官方的消息来源可追溯，可信任，有助于企业更加主动地建立透明度与公信力</li> <li>社交移动多渠道直接渗透企业目标受众和利益相关者，促进建立互动对话</li> </ul> </div> <div class="col-5 services-img-box pl20"> <img src="/prnasia.com-PC/images/services/2.0-2.png" alt=""> </div> </div> </div> </section> <section class="services-sub-section"> <div class="container"> <div class="row feature"> <div class="col-6 services-img-box pr20"> <img src="/prnasia.com-PC/images/services/2.0-3.png" alt=""> </div> <div class="col-6 pl20"> <p> 美通社在广度和深度两方面同时满足您的新闻发布需求，无论您是发布新产品、发起营销活动、召开重要会议，还是公布业绩、吸引投资，您都可以依赖美通社的新闻稿发布服务，把您的信息快速有效地传递到中国及海外的目标受众。 </p> </div> </div> </div> </section> </section> <section class="services-section"> <div class="services-arrow-down"></div> <div class="container"> <div class="row feature"> <div class="col-6 pr20"> <h2 class="h2-large h2-large-left">全球新闻稿发布</h2> <p> 作为世界上历史悠久的企业新闻专线，美通社发布网络覆盖中国大陆、亚太、北美、欧洲、拉美、非洲以及“一带一路”等沿线国家，每天以42种语言向全球<span class="services-span-large">170 </span>多个国家和地区发布新闻稿，媒体数据库覆盖约<span class="services-span-large">74+万</span>家媒体的超过<span class="services-span-large">40万</span> 的注册记者和超过<span class="services-span-large">170万</span>的影响力人群。 </p> <p> <a href="/products/distribute/global/" class="services-section-btn">了解详情</a> </p> </div> <div class="col-6 services-img-box pl20"> <img src="/prnasia.com-PC/images/services/2.0-4.png" alt=""> </div> </div> </div> </section> <section class="services-section"> <div class="services-arrow-down"></div> <div class="container"> <div class="row feature"> <div class="col-6 services-img-box pr20"> <img src="/prnasia.com-PC/images/services/2.0-5.png" alt=""> </div> <div class="col-6 pl20"> <h2 class="h2-large h2-large-left">财经传播及信息披露服务</h2> <p> 凭借覆盖全球的专业财经媒体发布网络，美通社为上市公司提供针对美国及中国市场的新闻发布服务，将公司重要的财务及其相关信息通过专业的财经媒体及财经终端，及时传递给投资人及潜在投资人，加强投资人对公司的了解和认知，提高投资人对公司的认同度和忠诚度，帮助树立投资人信心，实现公司价值最大化。 </p> <p> <a href="/products/distribute/ir/" class="services-section-btn">了解详情</a> </p> </div> </div> </div> </section> <section class="services-section"> <div class="services-arrow-down"></div> <div class="container"> <div class="row feature"> <div class="col-6 pr20"> <h2 class="h2-large h2-large-left">全球户外视频投放</h2> <p> 美通社的全球户外投放网络覆盖纽约、东京、伦敦、巴黎、伦敦，香港，莫斯科，首尔等全球国际大都市，投放渠道包括户外屏幕、北美电视台卫星直播连线、DirecTV、机场候机楼屏幕、机舱、加油站、沃尔玛超市等。 </p> <p> <a href="/products/distribute/global-video-distribution/" class="services-section-btn">了解详情</a> </p> </div> <div class="col-6 services-img-box pl20"> <img src="https://static.prnasia.com/pro/pcom/newsite/images/products/2.0-6.png" alt=""> </div> </div> </div> </section> <section class="services-section"> <div class="services-arrow-down"></div> <div class="container"> <div class="row feature"> <div class="col-6 services-img-box pr20"> <img src="/prnasia.com-PC/images/services/2.0-7.png" alt=""> </div> <div class="col-6 pl20"> <h2 class="h2-large h2-large-left">发布效果反馈</h2> <p> 在稿件发布两小时后可提供"新闻稿可见度报告"（Visibility Report），通过邮件、在线、截屏报告等形式，从多个维度对发布效果进行分析、呈现，并可按照发布媒体的语言、区域、行业等，对发布结果进行立体化筛选。 </p> <p> <a href="https://misc.prnasia.com/atd/custeventreg.php?event_id=1" class="services-section-btn">了解详情</a> </p> </div> </div> </div> </section>  <section class="services-section services-section-assess"> <div class="container"> <h2 class="h2-large">客户故事</h2> <div class="services-assess-wrap" id="services-assess-wrap"> <div class="services-assess-card"> <div class="services-assess-card-left"> <img src="/prnasia.com-PC/images/services/services-assess-img5.png" alt=""> </div> <div class="services-assess-card-right"> <p class="services-assess-card-right-abstract"> 数年来，广汽传祺通过美通社的平台，向海外的媒体以及观众讲述了我们故事，让海外受众广泛地了解到我们的企业动态。2017 年我们销售了超过50 万台汽车，实现同比37%的增长，销售网络已布局14 个国家，并将于2019年进入美国市场。广汽传祺是一个很年轻的企业，未来仍在探索更多的可能。感谢美通社团队一直以来的快速响应和精准服务，我们期望双方在未来能有更全面、更深入的合作。<a href="https://misc.prnasia.com/atd/custeventreg.php?event_id=325">下载案例 ></a> </p> <div class="services-assess-card-right-client"> —— 广汽传祺 </div> </div> </div> <div class="services-assess-card"> <div class="services-assess-card-left"> <img src="/prnasia.com-PC/images/services/services-assess-img4.png" alt=""> </div> <div class="services-assess-card-right"> <p class="services-assess-card-right-abstract"> 通过与美通社等合作伙伴的共同努力，徐工集团实现了品牌传播内容的全球性落地和资源整合型突破，全球越来越多的受众认识了徐工，了解了徐工，并且爱上了徐工，成为了徐工品牌口碑传播的助力者。美通社的突出优势是多渠道发布、全球发声，能够帮助徐工更大范围地向全世界讲述我们的故事，让更多的受众知道并喜爱‘中国智造，世界徐工’。<a href="https://misc.prnasia.com/atd/custeventreg.php?event_id=333">下载案例 ></a> </p> <div class="services-assess-card-right-client"> ——徐工集团 </div> </div> </div> <div class="services-assess-card"> <div class="services-assess-card-left"> <img src="/prnasia.com-PC/images/services/services-assess-img6.png" alt=""> </div> <div class="services-assess-card-right"> <p class="services-assess-card-right-abstract"> 作为一家在伦敦、香港和上海三地上市的航空公司，国航需要向公众传播自己的品牌和价值。利用美通社的全球发布平台，国航实现了在全球主要市场20个国家和地区的新闻发布。美通社团队的精诚努力为国航品牌认知度的提升起到积极的作用。我们期待双方能有更广泛、更深入的合作，携手共创美好未来。<a href="https://misc.prnasia.com/atd/custeventreg.php?event_id=339">下载案例 ></a> </p> <div class="services-assess-card-right-client"> 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