I Turned Down a Finance Job to Become a Tech YouTuber

<!DOCTYPE html> <html lang="en-US"> <head> <title>I Turned Down a Finance Job to Become a Tech YouTuber - Business Insider</title> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1" > <meta name="title" content="I turned down a finance job to become a YouTuber. Here's how I grew to 9 million subscribers and made my hobby into a career." > <meta name="datePublished" content="2021-12-09T19:53:27Z" > <meta name="dateModified" content="2022-01-03T21:09:54Z" > <meta name="news_keywords" content="Tech, Careers, Media, YouTube, Technology" > <meta name="description" content=""When people ask me for advice on how to become a content creator, I often give them two pieces of advice," says Arun Maini, 26." > <meta property="author" content="Jay Silver" > <meta property="article:publisher" content="businessinsider" > <meta name="tbi-vertical" content="Tech" > <meta property="og:title" content="I turned down a finance job to become a YouTuber. 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Here's how I grew to 9 million subscribers and made my hobby into a career.</h1> </section> <section class="byline-wrapper "> <div class="byline " data-e2e-name="byline" > <div class="byline-content" data-e2e-name="byline-content" > <div class="byline-row"> <div class="byline-author-container"> <div class="byline-author headline-regular"> <span class="" data-e2e-name="Jay Silver" > <a class="byline-link byline-author-name" data-e2e-name="byline-author-name" href="https://www.businessinsider.com/author/jay-silver" >Jay Silver</a></span> </div> <time class="byline-timestamp headline-regular js-date-format" data-timestamp="2021-12-09T19:53:27Z" data-e2e-name="byline-timestamp" data-disable-relative-formatting > 2021-12-09T19:53:27Z </time> </div> </div> </div> </div> <section class="sharebar " data-component-type="share" data-location=""> <div class="share-button-dropdown-wrapper"> <button class="share-button sharebar-link headline-regular"><svg class="svg-icon share-icon " role="img" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="none" viewBox="0 0 12 12"> <defs/> <title>Share icon</title> <desc>An curved arrow pointing right.</desc> <path fill-rule="evenodd" d="M7.336 8.014l4.2-3.5-4.2-3.5v2.8h-2.54c-1.948 0-3.526 1.567-3.526 3.5v3.16h1.469v-3.16a2.05 2.05 0 012.056-2.042h2.54v2.742z" clip-rule="evenodd"/> </svg> <span class="button-text">Share</span> </button> <div class="share-dropdown-menu dropdown-menu"> <span class="dropdown-menu-item"> <span class="share-link facebook " data-facebook data-href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.businessinsider.com%2Farun-maini-mrwhosetheboss-youtube-grown-9-million-subscribers-2021-12&utmSource=facebook&utmContent=referral&utmTerm=topbar&referrer=facebook" label="facebook" title="Share on Facebook" aria-label="Click to share on Facebook" data-share-link data-flip-widget="" data-track-element="story" data-track-event-label="facebook" data-href-share="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.businessinsider.com%2Farun-maini-mrwhosetheboss-youtube-grown-9-million-subscribers-2021-12&utmSource=facebook&utmContent=referral&utmTerm=topbar&referrer=facebook" data-e2e-name="share-link-facebook" data-utm-term="" target="_blank" > <span class="dropdown-icon"><svg class="svg-icon social-facebook-icon " role="img" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" viewBox="0 0 24 24" aria-labelledby="Facebook" > <path fill="currentColor" d="M22 12.037C22 6.494 17.523 2 12 2S2 6.494 2 12.037c0 4.707 3.229 8.656 7.584 9.741v-6.674H7.522v-3.067h2.062v-1.322c0-3.416 1.54-5 4.882-5 .634 0 1.727.125 2.174.25v2.78a12.807 12.807 0 0 0-1.155-.037c-1.64 0-2.273.623-2.273 2.244v1.085h3.266l-.561 3.067h-2.705V22C18.163 21.4 22 17.168 22 12.037Z"/> </svg></span> <span class="dropdown-text headline-regular">Facebook</span> </span> </span> <span class="dropdown-menu-item"> <a class="share-link email " data-email data-share-link href="mailto:?subject=I turned down a finance job to become a YouTuber. 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headline-semibold" data-e2e-name="image-caption" > <span class="image-caption-text">"I was torn between a career that I would make money but find boring, or one where I can take a risk and see what happens," said Arun Maini.</span> <span class="image-source-text"> <span class="image-source headline-regular" data-e2e-name="image-source" itemprop="creditText" > Arun Maini </span> </span> </figcaption> </span> </figure> <div class="inline-backup-paywall desktop" data-component-type="inline-backup-paywall" style="display:none"> <span class="headline-semibold subscription-msg">This story is available exclusively to Business Insider subscribers. <a href="/subscription" class="subscription-link">Become an Insider</a> and start reading now.</span> <span class="headline-regular login-prompt">Have an account? <button class="login-prompt-btn">Log in</button>.</span> </div> <div> <section class="post-content typography " data-track-content="" data-post-type="post" > <div id="piano-inline-content-wrapper" data-piano-inline-content-wrapper data-user-status="anonymous" > <div data-component-type="content-lock" data-load-strategy="exclude"> <div class="content-lock-content"> <div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper only-desktop"> <div class="ad-label headline-regular only-desktop">Advertisement</div> <div data-bi-ad="" id="gpt-post-tech-desktop_in_post_ad-desktop-fluid-1" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-1/tech" data-secvert="careers,media" data-tag="mrwhosetheboss,youtube,youtube-algorithm,technology,content-creators,content-creation,contributor-2021,contributor" data-authors="jay-silver" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[1260,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-1" data-url="/arun-maini-mrwhosetheboss-youtube-grown-9-million-subscribers-2021-12" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-1/tech","region":"Desktop In Post Ad","tag":"mrwhosetheboss,youtube,youtube-algorithm,technology,content-creators,content-creation,contributor-2021,contributor","template":"default","dvp_spos":"in-content-1","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-not-lazy="" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div><ul class="summary-list"> <li>Arun Maini, 26, also known as 'Mrwhosetheboss,' is a technology YouTube content creator with over 9 million subscribers.</li> <li>His channel includes a wide variety of tech videos, from smartphone performance tests to product reviews.</li> <li>This is how he got started and his advice for other aspiring creators, as told to Jay Silver.</li> </ul><p><em>This as-told-to essay is based on a conversation with Arun Maini, 26, about how he got his start as a technology content creator on YouTube. It has been edited for length and clarity.</em></p><p>I wasn't necessarily into technology when I was younger. But like many kids growing up in the 90s, I used to play my Gameboy under the covers of my bed. And whenever I found some cool element in video games, I would take out my camera and record it. So for a while, I primarily made video game content and uploaded it to YouTube.</p><div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper only-desktop"> <div class="ad-label headline-regular only-desktop">Advertisement</div> <div data-bi-ad="" id="gpt-post-tech-desktop_in_post_ad-desktop-fluid-2" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-2/tech" data-secvert="careers,media" data-tag="mrwhosetheboss,youtube,youtube-algorithm,technology,content-creators,content-creation,contributor-2021,contributor" data-authors="jay-silver" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[1260,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-2" data-url="/arun-maini-mrwhosetheboss-youtube-grown-9-million-subscribers-2021-12" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-2/tech","region":"Desktop In Post Ad","tag":"mrwhosetheboss,youtube,youtube-algorithm,technology,content-creators,content-creation,contributor-2021,contributor","template":"default","dvp_spos":"in-content-2","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div><p>That all changed when I was 14 years old. My brother gave me my first smartphone: a ZTE Blade. When I received the phone, I absolutely fell in love with it. I studied every element of the phone I could, and I decided to make a <a href="https://www.youtube.com/watch?v=M_QU_Y93eLc&t=53s" data-analytics-product-module="body_link" rel=" nofollow">video</a> about it. To my surprise, a lot of people watched it, and the video did much better than I expected. From there, I turned my attention to creating smartphone videos, which ultimately lead to the trajectory of my channel, <a href="https://www.youtube.com/channel/UCMiJRAwDNSNzuYeN2uWa0pA" data-analytics-product-module="body_link" rel=" nofollow">Mrwhosetheboss</a>.</p><h2>I was led to a crossroads between economics and YouTube</h2><p>When I was studying at the University of Warwick in the UK, I was on an economics track. And when you study economics, you are often funneled into either being in finance or being a consultant. </p><p>So during my course of studies, I had an internship at Pricewaterhouse Coopers, an accounting firm in London. I considered these eight weeks rather mundane and boring. When there, I would often complete my work really quickly and begin jotting down ideas for new YouTube videos to be recorded that evening.</p><div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper only-desktop"> <div class="ad-label headline-regular only-desktop">Advertisement</div> <div data-bi-ad="" id="gpt-post-tech-desktop_in_post_ad-desktop-fluid-3" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-3/tech" data-secvert="careers,media" data-tag="mrwhosetheboss,youtube,youtube-algorithm,technology,content-creators,content-creation,contributor-2021,contributor" data-authors="jay-silver" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[1260,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-3" data-url="/arun-maini-mrwhosetheboss-youtube-grown-9-million-subscribers-2021-12" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-3/tech","region":"Desktop In Post Ad","tag":"mrwhosetheboss,youtube,youtube-algorithm,technology,content-creators,content-creation,contributor-2021,contributor","template":"default","dvp_spos":"in-content-3","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div><p>At the conclusion of my internship with Price Waterhouse, I was offered an entry-level job that made a salary of about £35,000 (about $46,000). However, I felt that this could not be my only option. I was torn between a career that I would make money but find boring, or one where I can take a risk and see what happens.</p><p>I turned down the job and prioritized my career on YouTube.</p> <section class="dad-related-posts-component at-inline related-posts " data-component-type="dad-related-posts" data-delay-third-party-scripts="true" data-size="2" data-container-index="in_content_recirc_1" data-included-verticals="tech" data-placement="inline" data-prevent-collision="true" data-excluded-verticals="bi-video" data-root-margin="250px 0px" data-track-view="{"event":"module_in_view","element_name":"in_content_recirc","subscription_experience":"bi_value_unassigned","product_field":"in_content_recirc_1"}"> <div class="content-recommendations-title-container"> <h2 class="content-recommendations-title headline-semibold ignore-typography "> Related stories </h2> </div> <div class="dad-related-posts-container content-recommendations-container"></div> </section><h2>I focus on videos ranging from smartphone reviews to honest thoughts</h2><p>When I was younger, I remember watching technology videos on YouTube with my friends. We used to dream about having our own tech channels, and I remember saying, "Imagine if we had 10,000 subscribers?" Years later, my own channel would grow to having over 9 million subscribers. (Editor's note: Maini declined to say how much his YouTube channel earns him, but said it's a mix of ad revenue and sponsorships.)</p><div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper only-desktop"> <div class="ad-label headline-regular only-desktop">Advertisement</div> <div data-bi-ad="" id="gpt-post-tech-desktop_in_post_ad-desktop-fluid-4" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-4-plus/tech" data-secvert="careers,media" data-tag="mrwhosetheboss,youtube,youtube-algorithm,technology,content-creators,content-creation,contributor-2021,contributor" data-authors="jay-silver" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[1260,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-4" data-url="/arun-maini-mrwhosetheboss-youtube-grown-9-million-subscribers-2021-12" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-4-plus/tech","region":"Desktop In Post Ad","tag":"mrwhosetheboss,youtube,youtube-algorithm,technology,content-creators,content-creation,contributor-2021,contributor","template":"default","dvp_spos":"in-content-4-plus","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div><p>Mrwhosetheboss does not have an exact focus. When I first created it, I was primarily making <a href="https://www.youtube.com/watch?v=kwkjQRT42Qk" data-analytics-product-module="body_link" rel=" nofollow">smartphone videos</a>. And for a while, when my channel first started to grow, I focused on them — simply to avoid dealing with a fragmented audience, or an audience that likes different things.</p><figure class="figure image-figure-image image-figure-float-right float-md-right " data-type="img" data-e2e-name="image-figure-image" data-media-container="image" itemscope="" itemtype="https://schema.org/ImageObject"> <div class="lazy-holder " style="padding-top: calc(100% * 1080 / 1920)"> <meta itemprop="contentUrl" content="https://i.insider.com/61afc37806b6770018c47a39"> <img class="lazy-image " src="data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg xmlns='http://www.w3.org/2000/svg' width='1' height='1'/%3E" data-content-type="image/jpeg" data-srcs="{"https://i.insider.com/61afc37806b6770018c47a39":{"contentType":"image/jpeg","aspectRatioW":1920,"aspectRatioH":1080}}" alt="Mrwhosetheboss"> </div> <span class="image-source-caption "> <figcaption class="image-caption headline-semibold" data-e2e-name="image-caption"> Arun Maini. <span class="image-source headline-regular" data-e2e-name="image-source" itemprop="creditText"> Arun Maini/Mrwhosetheboss </span> </figcaption> </span> </figure><p>However, as time grew and the channel's following expanded, I did not want to feel limited to just covering smartphones. I felt like I have the luxury to expand my video premises from covering laptops, <a href="https://www.youtube.com/watch?v=R3zfXc8nVQk" data-analytics-product-module="body_link" rel=" nofollow">cars</a>, and even a <a href="https://www.youtube.com/watch?v=X3NYdlc8XgA&t=172s" data-analytics-product-module="body_link" rel=" nofollow">vacuum cleaner</a>.</p><p>I have even made some videos that I get to give my honest thoughts about topics such as <a href="https://www.youtube.com/watch?v=9V0lXIK9DZQ&t=192s" data-analytics-product-module="body_link" rel=" nofollow">manipulation of the media by tech companies</a> and the <a href="https://www.youtube.com/watch?v=RgJwPco3wew" data-analytics-product-module="body_link" rel=" nofollow">metaverse</a>. And while these videos may be scary for some, I believe someone has to make them.</p><div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper only-desktop"> <div class="ad-label headline-regular only-desktop">Advertisement</div> <div data-bi-ad="" id="gpt-post-tech-desktop_in_post_ad-desktop-fluid-5" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-4-plus/tech" data-secvert="careers,media" data-tag="mrwhosetheboss,youtube,youtube-algorithm,technology,content-creators,content-creation,contributor-2021,contributor" data-authors="jay-silver" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[1260,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-5" data-url="/arun-maini-mrwhosetheboss-youtube-grown-9-million-subscribers-2021-12" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-4-plus/tech","region":"Desktop In Post Ad","tag":"mrwhosetheboss,youtube,youtube-algorithm,technology,content-creators,content-creation,contributor-2021,contributor","template":"default","dvp_spos":"in-content-4-plus","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div><h2>I call myself a perfectionist for each of my videos</h2><p>When it comes to videos, I have to say that I'm a perfectionist. I make sure that each script I produce is professionally written and the quality of the video is the best it can be. I want to work on a script that would not only be good for my own standards but also would keep my viewers attentive and engaged.</p><p>On average, it takes me about 45 hours to write a script for my videos. (Most videos run about 10 to 20 minutes long.) It can take as little as 20 hours to prepare a script, or closer to 70. This includes several readthroughs to make sure my sentences are concise, to the point, and informative for the viewer. I also spend the same amount of time working on the video components. Whether it's zooming in on a smartphone camera to make sure what I'm saying is correct or just rerecording the lines of my script to make sure they are delivered effectively, I make sure each video is perfect.</p><p>I do not work alone. I use a small team of a camera operator and an editor to create each video. I met both of them through connections via LinkedIn and by doing general reachouts. Our strong team of three works together — with a fourth member coming in 2022 — to make each video the best it can be. </p><div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper only-desktop"> <div class="ad-label headline-regular only-desktop">Advertisement</div> <div data-bi-ad="" id="gpt-post-tech-desktop_in_post_ad-desktop-fluid-6" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-4-plus/tech" data-secvert="careers,media" data-tag="mrwhosetheboss,youtube,youtube-algorithm,technology,content-creators,content-creation,contributor-2021,contributor" data-authors="jay-silver" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[1260,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-6" data-url="/arun-maini-mrwhosetheboss-youtube-grown-9-million-subscribers-2021-12" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-4-plus/tech","region":"Desktop In Post Ad","tag":"mrwhosetheboss,youtube,youtube-algorithm,technology,content-creators,content-creation,contributor-2021,contributor","template":"default","dvp_spos":"in-content-4-plus","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div><h2>My hard work paid off after being nominated for a Streamy</h2><p>One of the highlights of the past year was being nominated for a <a href="https://www.streamys.org/" data-analytics-product-module="body_link" rel=" nofollow">Streamy Award</a> — the equivalent of a Grammy or Academy Award for YouTube content creators. </p><p>When I first heard about the award, I had to triple-check because I didn't believe it at all. But it made me feel like I was part of an in-crowd of people who have been nominated for these awards.</p><h2>Being a content creator has its highlights and its challenges</h2><p>For me, there are both rewards and challenges to being a content creator. Perhaps the most rewarding thing about my career with YouTube is seeing the satisfaction of posting a video and seeing the feedback from watchers. Whether it's taking a look at the analytics of how the video did as well as reading the supportive comments from subscribers, I'm pleasantly surprised with how much of it is community-driven and the positive feedback I get.</p><div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper only-desktop"> <div class="ad-label headline-regular only-desktop">Advertisement</div> <div data-bi-ad="" id="gpt-post-tech-desktop_in_post_ad-desktop-fluid-7" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-4-plus/tech" data-secvert="careers,media" data-tag="mrwhosetheboss,youtube,youtube-algorithm,technology,content-creators,content-creation,contributor-2021,contributor" data-authors="jay-silver" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[1260,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-7" data-url="/arun-maini-mrwhosetheboss-youtube-grown-9-million-subscribers-2021-12" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-4-plus/tech","region":"Desktop In Post Ad","tag":"mrwhosetheboss,youtube,youtube-algorithm,technology,content-creators,content-creation,contributor-2021,contributor","template":"default","dvp_spos":"in-content-4-plus","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div><p>The most challenging part, however, is losing control over my sense of time. Because of the nature of my channel covering time-sensitive topics like smartphone releases, I get very nervous to commit to anything outside of my career. I'd be invited to an event and have to tell them that I'd let them know two weeks prior instead of months out.</p><p>However, the challenges in this industry serve as positives, as I can get new opportunities to create content and work with new people.</p><h2>The best advice for creators: try everything and learn as you go</h2><p>When people ask me for advice on how to become a content creator, I often give them two pieces of advice:</p><div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper only-desktop"> <div class="ad-label headline-regular only-desktop">Advertisement</div> <div data-bi-ad="" id="gpt-post-tech-desktop_in_post_ad-desktop-fluid-8" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-4-plus/tech" data-secvert="careers,media" data-tag="mrwhosetheboss,youtube,youtube-algorithm,technology,content-creators,content-creation,contributor-2021,contributor" data-authors="jay-silver" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[1260,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-8" data-url="/arun-maini-mrwhosetheboss-youtube-grown-9-million-subscribers-2021-12" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-4-plus/tech","region":"Desktop In Post Ad","tag":"mrwhosetheboss,youtube,youtube-algorithm,technology,content-creators,content-creation,contributor-2021,contributor","template":"default","dvp_spos":"in-content-4-plus","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div><p>First, try all kinds of videos that you are interested in and see what you like. Once you figure what you want to cover, learn from the top. While you may not be able to copy exactly what they do and make a hit on your first go, learning from these creators about how they interact with their community and how they see what works and doesn't work can give you a sense of guidance for your own channel. </p><p>Second, really stop and think about who watches your videos and how to address what they like and dislike. Think about different audience members and how they'd react to certain elements of your videos and use that to tailor how you create each one.</p> </div> </div> </div> </section> </div> <section class="post-content-more"> <section class="dad-related-posts-component at-post-bottom related-posts" data-component-type="dad-related-posts" data-delay-third-party-scripts="true" data-size="3" data-container-index="" data-included-verticals="tech" data-placement="post-bottom" data-excluded-verticals="bi-video" data-root-margin="250px 0px" data-track-view="{"element_name":"end_of_article_recirc","product_field":"bi_value_unassigned"}" > <div class="content-recommendations-title-container"> <h2 class="content-recommendations-title headline-semibold ignore-typography "> Read next </h2> </div> <div class="dad-related-posts-container content-recommendations-container"></div> </section> </section> <section class="category-wrapper headline-regular" data-track-click-shared="{"product_field":"bi_value_unassigned","event":"navigation","element_name":"category_link"}" > <a class="category-link not-content-link" href="/category/youtube" data-track-click >YouTube</a> <a class="category-link not-content-link" href="/category/technology" data-track-click >Technology</a> </section> <div class="ad-callout-wrapper only-mobile"> <div class="ad-label headline-regular only-mobile">Advertisement</div> <div data-bi-ad id="gpt-post-tech-mobile_article-mobile-fluid-1" class="ad ad-wrapper fluid only-mobile" data-force="" data-type="ad" data-adunit="businessinsider.mobile/post/after-content/tech" data-secvert="careers,media" data-tag="mrwhosetheboss,youtube,youtube-algorithm,technology,content-creators,content-creation,contributor-2021,contributor" data-authors="jay-silver" data-region="Mobile Article" data-responsive="[{"browserLimit":[0,0],"slotSize":[[320,50],[320,100],[300,250],[300,50]]}]" data-tile-order="tile-0" data-url="/arun-maini-mrwhosetheboss-youtube-grown-9-million-subscribers-2021-12" data-template="default" data-targeting="{"adunit":"businessinsider.mobile/post/after-content/tech","region":"Mobile Article","tag":"mrwhosetheboss,youtube,youtube-algorithm,technology,content-creators,content-creation,contributor-2021,contributor","template":"default","dvp_spos":"after-content","rawvert":""}" data-amazontamsizes="[[320,50],[320,100],[300,250],[300,50]]" data-enable-ad-refresher="true" data-refresh-count="0" ></div> </div> <section class="post-content-bottom taboola-feed" data-track-page-area="Post Bottom" >  <vendor-taboola class="component taboola js-only-desktop" data-component-type="vendor-taboola" data-root-margin="0px 0px 100% 0px" data-consent="MARKETING" config="{"providerName":"taboola","providerPageType":{"article":"auto"},"providerUrl":"//cdn.taboola.com/libtrc/businessinsider/loader.js","providerFlushValue":{"flush":true},"providerData":{"mode":"thumbs-1r","container":"taboola-below-main-column","placement":"below-main-column","onlyOn":"desktop","target_type":"mix"}}" data-load-strategy="content-wall-decision-lazy" > <section class="taboola-container targeted-recommended only-desktop taboola-below-main-column" id="taboola-below-main-column" data-e2e-name="taboola-below-main-column" data-track-event-label="rec-taboola-taboola-below-main-column" > </section> </vendor-taboola>  </section> <sticky-footer-ad class="component sticky-footer-ad" data-offset-scroll-value="1" data-region="Mobile Sticky Lower" data-component-type="sticky-footer-ad" data-load-strategy="exclude" data-refresh-interval="" data-hide-when=".taboola-feed,footer,[data-is-interscroller]" > <div class="ad-close-icon" data-action="close" aria-label="Close this ad" ><svg class="svg-icon close-icon " role="img" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" viewBox="0 0 17.2 17.1"> <title>Close icon</title> <desc>Two crossed lines that form an 'X'. 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