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But what exactly does that mean, and when is the right time to go for it? Let's break it down in this article." /><meta property="og:url" content="https://www.cremarc.com/advantages-of-outsourcing-marketing" /><meta property="og:site_name" content="Cremarc" /><meta property="og:image" content="https://www.cremarc.com/wp-content/uploads/Business-Growth-Blog.jpg" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:description" content="When your business is on the rise, considering an external marketing department can be a smart move. But what exactly does that mean, and when is the right time to go for it? Let's break it down in this article." /><meta name="twitter:title" content="Unlocking Business Growth: The Advantages of Outsourcing Marketing - Cremarc" /><meta property="twitter:image" content="https://www.cremarc.com/wp-content/uploads/Business-Growth-Blog.jpg" /> <script data-cfasync="false" data-pagespeed-no-defer type="text/javascript">var dataLayer_content = {"pagePostType":"post","pagePostType2":"author-post","pagePostAuthor":"Shiba Deb"}; dataLayer.push( dataLayer_content );</script> <script data-cfasync="false">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-P8JPGRH');</script> <link rel="stylesheet" href="https://use.typekit.net/eed2syn.css"><style type="text/css">.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important;}</style> <script type="application/ld+json" class="saswp-schema-markup-output">[{"@context":"https:\/\/schema.org\/","@graph":[{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Home","url":"https:\/\/www.cremarc.com\/"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"B2B Marketing Services","url":"https:\/\/www.cremarc.com\/b2b-marketing-services\/"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Strategy, branding & proposition","url":"https:\/\/www.cremarc.com\/b2b-marketing-services\/b2b-branding-agency"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Digital marketing","url":"https:\/\/www.cremarc.com\/b2b-marketing-services\/b2b-digital-marketing-services"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Marketing technology","url":"https:\/\/www.cremarc.com\/b2b-marketing-services\/marketing-technology"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Account based marketing","url":"https:\/\/www.cremarc.com\/b2b-marketing-services\/account-based-marketing"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Content marketing","url":"https:\/\/www.cremarc.com\/b2b-marketing-services\/b2b-content-marketing-services"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Website Design & Development","url":"https:\/\/www.cremarc.com\/b2b-marketing-services\/b2b-web-design-agency"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"About","url":""},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Why Cremarc","url":"https:\/\/www.cremarc.com\/why-cremarc"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Meet the team","url":"https:\/\/www.cremarc.com\/meet-the-team"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Join the team","url":"https:\/\/www.cremarc.com\/join-the-team"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Resource Hub","url":""},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Podcasts","url":"https:\/\/www.cremarc.com\/podcasts\/"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Blogs","url":"https:\/\/www.cremarc.com\/blogs"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Case Studies","url":"https:\/\/www.cremarc.com\/case-studies"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Contact Us","url":"\/contact\/"}]}, {"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","@id":"https:\/\/www.cremarc.com\/author\/sdeb\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/www.cremarc.com","name":"Cremarc - 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But how deep does this collaboration go? This determines whether the agency essentially becomes your external marketing department.\u00a0 An external marketing department is when an agency handles your marketing tasks as if it's their own department. For this to happen, your company's management must trust the agency enough to let them manage your marketing efforts externally. Usually, this kind of collaboration comes after working together for some time, building trust, and understanding each other's business.\u00a0 Why Having a Clear Plan is Important\u00a0 As you work with an external marketing department, you'll be in direct contact with someone from the agency. This could be a person from your company's management who acts as a liaison between your company and the agency.\u00a0 Having a clear plan is crucial. Is this partnership temporary to help with a transition, or is it meant to be a long-term arrangement? The answer affects all the decisions made by the agency, shaping the course of action.\u00a0 When Does Outsourcing Your Marketing Make Sense?\u00a0 Business Growth in Full Swing\u00a0 When your business is expanding rapidly, hiring new employees and building a sizable marketing team can be slow and challenging. Finding the right candidates and completing the recruitment process can take 6-9 months. Do you have that kind of time? Also, not all recruitments pan out as expected.\u00a0 If your company wants to make the most of its growth spurt, an external marketing department could be a viable solution. In just a few weeks, you can tap into a pool of experts in various fields. Achieving this level of expertise internally would usually take years.\u00a0 Restructuring Your Company\u00a0 Sometimes, as a marketing manager, you might need to pause and reevaluate. Whether it's letting go of some employees or undergoing a major restructuring, handling everything on your own can be overwhelming. This is where an external marketing department can step in and provide support.\u00a0 Enhancing Your Existing Team\u00a0 If your internal team already includes skilled professionals like a copywriter and a social media expert, replacing them might not be wise. Instead, supplement their skills with an external marketing department. Bring in the agency's expertise to complement your team's strengths.\u00a0 Frequently, the best approach involves a collaboration between your in-house team and the agency. This synergy allows you to nurture your existing skills and bring in specialists as needed, ensuring you have the competitive edge required for success.\u00a0 In the journey of business growth, outsourcing your marketing efforts through an external marketing department can be a game-changer. 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But what exactly does that mean, and when is the right time to go for it? Let’s break it down in this article.</p> <a href="https://www.cremarc.com/advantages-of-outsourcing-marketing" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/sem-and-ppc/exploring-discovery-campaigns-for-your-next-advertising-success/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Google-Ads-Discovery-Campaigns-400x250.jpg" class="img-fluid wp-post-image" alt="Google Ads Discovery Campaigns" decoding="async" /> </a><header> <time class="updated" datetime="2023-06-13T11:46:29+00:00">13th June 2023</time><h3>Exploring Discovery Campaigns For Your Next Advertising Success</h3></header><p>Google Ads’ Discovery Campaigns offers a powerful opportunity for businesses to reach and engage with their target audience…</p> <a href="https://www.cremarc.com/blogs/sem-and-ppc/exploring-discovery-campaigns-for-your-next-advertising-success/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/gated-vs-ungated-content-in-b2b-marketing/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Gated-Vs-Ungated-content-in-B2B-Marketing-which-one-should-you-choose-400x250.jpg" class="img-fluid wp-post-image" alt="Gated Vs Ungated content in B2B Marketing - 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The latter leads…</p> <a href="https://www.cremarc.com/blogs/content-marketing/do-you-really-know-your-target-audience/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/marketing/marketing-for-millennials-the-majority-b2b-decision-maker/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Millennial-marketing.docx-400x250.jpg" class="img-fluid wp-post-image" alt="Marketing for Millennials" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-11-01T09:13:06+00:00">1st November 2022</time><h3>Marketing for Millennials: the majority B2B decision-maker</h3></header><p>Personas can be a divisive topic; for those that believe in them, they exist to help pinpoint characteristics and motivations,…</p> <a href="https://www.cremarc.com/blogs/marketing/marketing-for-millennials-the-majority-b2b-decision-maker/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/marketing/were-entering-the-cookieless-future-are-you-ready/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Cookieless-future-1-400x250.jpg" class="img-fluid wp-post-image" alt="Cookieless future" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-10-06T13:36:50+00:00">6th October 2022</time><h3>We鈥檙e entering the 鈥榗ookieless future’: are you ready?聽</h3></header><p>How to get ready for a cookieless future in five easy steps… Marketing is never going to be the same…</p> <a href="https://www.cremarc.com/blogs/marketing/were-entering-the-cookieless-future-are-you-ready/" class="btn btn-sm btn-outline-primary"> Read More </a></div></article></div></div></div></main></div></div><footer class="content-info"><div class="container"><div class="row d-flex text-center justify-content-center mb-5"><div class="col-md-8"><h2 class="sub-heading">Let’s talk</h2><p>Have something on your mind that you鈥檇 like to chat about? 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