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Unicast | Digital Campaign Creation, Management and Measurement

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and take it further than you thought possible.</p> <p><a href="/web/20100114181956/http://unicast.com/products/rich-media.aspx" title="Learn More about Rich Media">Learn More</a></p> </li> <li><a href="/web/20100114181956/http://unicast.com/products/rich-media.aspx" title="Learn More about Video" id="video_icon">Learn More about Video</a> <h3>Video</h3> <p>Get noticed when you roll with options that go way beyond the ordinary.</p> <p><a href="/web/20100114181956/http://unicast.com/products/video.aspx" title="Learn More about Video">Learn More</a></p> </li> <li><a href="/web/20100114181956/http://unicast.com/products/rich-media.aspx" title="Learn More about Social Media" id="social_media_icon">Learn More about Social Media</a> <h3>Social Media</h3> <p>Put it where the people meet &mdash; or enable social contexts anywhere.</p> <p><a href="/web/20100114181956/http://unicast.com/products/social-media.aspx" title="Learn More about Social Media">Learn More</a></p> </li> <li><a href="/web/20100114181956/http://unicast.com/products/3d.aspx" title="Learn More about 3D" id="three_d_icon">Learn More about 3D</a> <h3>3D</h3> <p>Want in-depth innovation? Make your message stand out in a crowd.</p> <p><a href="/web/20100114181956/http://unicast.com/products/3d.aspx" title="Learn More about 3D">Learn More</a></p> </li> </ul> </div> <p class="border_top_thin"><strong>Need help with the basics?</strong> See our <a href="/web/20100114181956/http://unicast.com/products/standard.aspx" title="Learn More about Standard">Standard Ads</a><br/> <strong>Looking for a specific format or feature?</strong><br/> Check out our full <a href="/web/20100114181956/http://unicast.com/products/product-catalog.aspx" title="Check out our Product Catalog">Product Catalog</a></p> </div> <div class="grid_4_5 omega_center"> <h2>Services</h2> <div id="homelist"> <ul class="list border_top"> <li class="first_li"><a href="/web/20100114181956/http://unicast.com/services/creative-support.aspx" title="Learn More about Creative Support" id="creative_icon">Learn More about Creative Support</a> <h3>Creative Support</h3> <p>Easily create compelling experiences with c<em>utting-edge p</em>roducts and powerful tools.</p> <p><a href="/web/20100114181956/http://unicast.com/services/creative-support.aspx" title="Learn More about Creative Support">Learn More</a></p> </li> <li><a href="/web/20100114181956/http://unicast.com/services/campaign-management.aspx" title="Learn More about Campaign Management" id="campaign_icon">Learn More about Campaign Management</a> <h3>Campaign Management</h3> <p>Our proven process and state-of-thne-art toolset gets your campaign out there, fast.</p> <p><a href="/web/20100114181956/http://unicast.com/services/campaign-management.aspx" title="Learn More about Campaign Management">Learn More</a></p> </li> <li><a href="/web/20100114181956/http://unicast.com/services/reporting-analytics.aspx" title="Learn More about Reporting and Analytics" id="campaignmgmt_icon">Learn More about Reporting and Analytics</a> <h3>Reporting &amp; Analytics</h3> <p>We track rich media and user engagement metrics to analyze campaign performance.</p> <p><a href="/web/20100114181956/http://unicast.com/services/reporting-analytics.aspx" title="Learn More about Reporting and Analytics">Learn More</a></p> </li> </ul> </div> <p class="border_top_thin"><strong>Looking for more ways to monetize content?</strong><br/> See our <a href="/web/20100114181956/http://unicast.com/services/publishing-solutions.aspx" title="See our Publisher Solutions">Publisher Solutions</a></p> </div> <div class="grid_3_5 omega"> <h3 class="half">This Just In...</h3> <div id="news" class="news_box"><span class="news_box_middle"><ul class="list"><li id="press_icon"></li><li><a href="http://web.archive.org/web/20100114181956/http://www.unicast.com/about/press.aspx?id=85">Unicast Powers Launch of First 3D Rich Media Ad Campaign on MSNBC.com </a></li><li id="job_icon"></li><li><a href="http://web.archive.org/web/20100114181956/http://www.unicast.com/about/careers.aspx">Web Analyst (Austin, TX)</a></li><li id="press_icon"></li><li><a href="http://web.archive.org/web/20100114181956/http://unicast.com/about/press.aspx?id=69">Unicast hires Dan Berra as VP of Business Intelligence </a></li><li id="blog_icon"></li><li><a href="/web/20100114181956/http://unicast.com/blog/post/Adobe-Omniture-Where-is-Adobe-headed.aspx">Adobe and Omniture &mdash; what does it mean for the online advertising industry?</a></li></ul><ul id="more"><li><strong>Looking for more?</strong><br/><a href="/web/20100114181956/http://unicast.com/about/press.aspx" title="Press">Press</a> / <a href="/web/20100114181956/http://unicast.com/blog/" title="Blog">Blog</a> / <a href="/web/20100114181956/http://unicast.com/about/careers.aspx" title="Job Openings">Job Openings</a></li></ul></span><span class="news_box_bottom">&nbsp;</span></div> </div> <div class="blue_box"> <h3>The Future of HD &amp; Integrated Video</h3> <p>Together with DG FastChannel, Unicast HD &amp; Integrated Video solutions for advertisers will transform how you do business.</p> <p><a href="/web/20100114181956/http://unicast.com/products/video/hd.aspx" title="Explore the Unicast HD Difference">Explore the Unicast HD Difference</a></p> </div> </div> <div id="footer" class="grid_12 border_top"> <div class="grid_6 alpha"> <ul class="sec_nav"> <li><a href="http://web.archive.org/web/20100114181956/http://adplatform.unicast.com/fuse/" class="new_window" title="Unicast Client Login">Client Login</a></li> <li><a href="/web/20100114181956/http://unicast.com/privacy-policy.aspx" title="Unicast Privacy Policy &amp; Terms of Use">Privacy Policy &amp; Terms of Use</a></li> </ul> </div> <div class="grid_6 omega text_right"> <p><strong>Have a big idea?</strong> We can help you make it a reality. <strong>212-201-0800</strong> / <a href="/web/20100114181956/http://unicast.com/contact.aspx" title="Contact Unicast">Contact Us</a></p> </div> </div> </div> </form> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? 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