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src="https://blog.statcounter.com/wp-content/uploads/2023/02/blog_presence_interest-2-768x406.png" srcset="https://blog.statcounter.com/wp-content/uploads/2023/02/blog_presence_interest-2-768x406.png 768w, https://blog.statcounter.com/wp-content/uploads/2023/02/blog_presence_interest-2-300x158.png 300w, https://blog.statcounter.com/wp-content/uploads/2023/02/blog_presence_interest-2-499x265.png 499w, https://blog.statcounter.com/wp-content/uploads/2023/02/blog_presence_interest-2.png 770w" sizes="(min-width: 1280px) 768px, (min-width: 992px) 612px, (min-width: 768px) 695px, (min-width: 544px) 499px, calc(100vw - 17px)" alt="Presence or Interest — The #1 mistake we see people make in Google Ads" /> </p> <header class="entry-header"> <time class="updated" datetime="2023-02-15T17:19:40+00:00"><i>Posted on</i> <b>February 15, 2023</b></time> <p class="byline author vcard"> <i>by</i> <a href="https://blog.statcounter.com/author/jonathan/" rel="author" class="fn"><b>Jonathan Morton</b></a> </p> <h1 class="entry-title"><a href="https://blog.statcounter.com/2023/02/presence-or-interest-the-1-mistake-we-see-people-make-in-google-ads/">Presence or Interest — The #1 mistake we see people make in Google Ads</a></h1> <p class="entry-category"> <span class="cat-tag"><svg class="icon icon-svg" version="1.1" xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32"> <path d="M16.503 3.174l12.37 12.37c1.49 1.49 1.504 3.891 0.032 5.363l-7.997 7.997c-1.472 1.472-3.873 1.458-5.363-0.032l-12.37-12.37c-0.715-0.715-1.121-1.682-1.127-2.688l-0.047-8.045c-0.012-2.094 1.675-3.782 3.77-3.77l8.045 0.048c1.006 0.006 1.973 0.411 2.688 1.127zM6.73 12.789c1.673 1.673 4.386 1.673 6.059 0s1.673-4.386 0-6.059-4.386-1.673-6.059 0c-1.673 1.673-1.673 4.386 0 6.059z"></path> </svg> <a href="https://blog.statcounter.com/category/features/" rel="category tag">Features</a> | <a href="https://blog.statcounter.com/category/marketing/" rel="category tag">Marketing</a> | <a href="https://blog.statcounter.com/category/paid-search/" rel="category tag">Paid Search</a></span> <a class="comments-link" href="https://blog.statcounter.com/2023/02/presence-or-interest-the-1-mistake-we-see-people-make-in-google-ads/#comments" title="5 Comments"><svg class="icon icon-svg" version="1.1" xmlns="http://www.w3.org/2000/svg" width="34" height="32" viewBox="0 0 34 32"> <path d="M0 13.067c0 7.236 7.594 13.099 16.985 13.099 0.215 0 0.402-0.058 0.62-0.058 4.74 4.871 13.48 5.893 13.48 5.893-3.223-1.72-3.317-5.746-3.193-8.955 3.689-2.393 6.108-5.951 6.108-9.978 0-7.205-7.627-13.067-17.015-13.067-9.391 0-16.985 5.863-16.985 13.067z"></path> </svg> 5</a> </p> </header> <div class="entry-content"> <div class="at-above-post addthis_tool" data-url="https://blog.statcounter.com/2023/02/presence-or-interest-the-1-mistake-we-see-people-make-in-google-ads/"></div><p>One of the most common and infuriating problems we have seen in Google Ads campaigns is when <strong>ad clicks are happening outside the specific locations you have targeted.</strong></p> <p>Unfortunately, Google has buried a crucial setting related to location targeting many layers deep within their interface and unless you know about it and where to find it, you will continue to pay for ad clicks outside of your target locations.</p> <p>The setting in question decides whether your ads are shown to people who have a physical <strong>Presence</strong> in the target locations you choose or people who have previously shown any <strong>Interest</strong> in your location when they search from anywhere in the world.</p> <p>The default setting in Google Ads is <strong>Presence or Interest</strong> which casts a very wide net. With the exception of tourism related businesses, most advertisers should change this setting to <strong>Presence</strong> only.</p> <p><img decoding="async" class="aligncenter" src="http://images.statcounter.com/newsletter/google_default_setting.png" alt="Google's Default Setting" /></p> <p>Our <a href="https://statcounter.com/google-ads-integration">Google Ads Integration</a> makes it easy to spot this in Statcounter by showing you for each ad click if your campaign is set to Presence, Presence or Interest or Search Interest.</p> <p><img decoding="async" class="aligncenter" src="http://images.statcounter.com/newsletter/ad_details_location_matching.png" alt="New Location Matching field in Ad Details" /></p> <p>Not just that but you can also view the Google Ad details that correspond to each individual visitor session in Statcounter, including keywords, campaign, ad group, location of interest and more.</p> <p>See where your Google Ads configuration is resulting in irrelevant clicks and wasting your ad budget.</p> <p>Uncover fraudulent ad clicks from competitors and block IP addresses from being shown your Google Ads without having to leave Statcounter.</p> <p>Haven’t yet tried the Google Ads integration in Statcounter?</p> <p>Learn more about our <a href="https://statcounter.com/google-ads-integration">Google Ads integration</a> and try it out today.</p> <p>Already using it? Let us know in the comments how it has helped you.</p> <div class="at-below-post addthis_tool" data-url="https://blog.statcounter.com/2023/02/presence-or-interest-the-1-mistake-we-see-people-make-in-google-ads/"></div> </div> <footer class="entry-footer"> </footer> <div class="related-articles"> <h2>Related articles</h2> <ul> <li><a rel="external" href="https://blog.statcounter.com/2024/06/introducing-interactive-heatmaps-in-statcounter/">Introducing Interactive Heatmaps in Statcounter</a></li> <li><a rel="external" href="https://blog.statcounter.com/2023/04/4-ways-to-use-session-replay-to-grow-your-business-faster/">4 ways to use Session Replay to grow your business faster</a></li> <li><a rel="external" href="https://blog.statcounter.com/2023/03/uncover-insights-faster-with-new-improved-filters-in-statcounter/">Uncover insights faster with new &#038; improved filters in Statcounter</a></li> <li><a rel="external" href="https://blog.statcounter.com/2022/03/supercharge-your-customer-support-with-session-replay/">Supercharge your customer support with Session Replay</a></li> <li><a rel="external" href="https://blog.statcounter.com/2022/02/quickly-find-your-engaged-visitors-with-the-new-session-length-filter/">Quickly find your engaged visitors with the new Session Length filter</a></li> <li><a rel="external" href="https://blog.statcounter.com/2021/10/see-all-recordings-from-any-visitor-at-a-glance/">See all recordings from any visitor at a glance</a></li> </ul> </div> <div class="addthis_inline_share_toolbox_below addthis_tool"></div></article> <section id="comments" class="comments"> <h2 class="comments-title"> 5 Comments </h2> <ol class="comment-list"> <li id="comment-279325" class="comment even thread-even depth-1 media"> <article id="div-comment-279325" class="comment-body"> <div class="media-body"> <div class="comment-wrapper"> <footer class="comment-meta"> <div class="comment-metadata"> <svg class="icon icon-svg" version="1.1" xmlns="http://www.w3.org/2000/svg" width="34" height="32" viewBox="0 0 34 32"> <path d="M0 13.067c0 7.236 7.594 13.099 16.985 13.099 0.215 0 0.402-0.058 0.62-0.058 4.74 4.871 13.48 5.893 13.48 5.893-3.223-1.72-3.317-5.746-3.193-8.955 3.689-2.393 6.108-5.951 6.108-9.978 0-7.205-7.627-13.067-17.015-13.067-9.391 0-16.985 5.863-16.985 13.067z"></path> </svg> <time class="updated" datetime="2023-03-05T05:31:23+00:00"> <i>Posted on</i> <a href="https://blog.statcounter.com/2023/02/presence-or-interest-the-1-mistake-we-see-people-make-in-google-ads/#comment-279325"><b>March 5, 2023</b> <i>at</i> <b>5:31 am</b></a> </time> <p class="byline comment-author vcard"> <i>by</i> <b>Twitchy</b> </p> </div> </footer> <div class="comment-content"> <p>Good stuff</p> </div> </div> </div> </article> </li> <li id="comment-279296" class="comment odd alt thread-odd thread-alt depth-1 media parent has-children"> <article id="div-comment-279296" class="comment-body"> <div class="media-body"> <div class="comment-wrapper"> <footer class="comment-meta"> <div class="comment-metadata"> <svg class="icon icon-svg" version="1.1" xmlns="http://www.w3.org/2000/svg" width="34" height="32" viewBox="0 0 34 32"> <path d="M0 13.067c0 7.236 7.594 13.099 16.985 13.099 0.215 0 0.402-0.058 0.62-0.058 4.74 4.871 13.48 5.893 13.48 5.893-3.223-1.72-3.317-5.746-3.193-8.955 3.689-2.393 6.108-5.951 6.108-9.978 0-7.205-7.627-13.067-17.015-13.067-9.391 0-16.985 5.863-16.985 13.067z"></path> </svg> <time class="updated" datetime="2023-02-18T05:56:15+00:00"> <i>Posted on</i> <a href="https://blog.statcounter.com/2023/02/presence-or-interest-the-1-mistake-we-see-people-make-in-google-ads/#comment-279296"><b>February 18, 2023</b> <i>at</i> <b>5:56 am</b></a> </time> <p class="byline comment-author vcard"> <i>by</i> <b>The Outrigger</b> </p> </div> </footer> <div class="comment-content"> <p>What is the best way to include interest in a location but not physical presence? For example, I want to target people around the searching for “hawaii resorts” but not those people physically present in Hawaii. Doesn’t seem to be a clear way to achieve this. TIA</p> </div> </div> <div class="child-comments"> <ol class="children"> <li id="comment-279299" class="comment byuser comment-author-jonathan bypostauthor even depth-2 media child has-parent parent-279296"> <article id="div-comment-279299" class="comment-body"> <div class="media-body"> <div class="comment-wrapper"> <footer class="comment-meta"> <div class="comment-metadata"> <svg class="icon icon-svg" version="1.1" xmlns="http://www.w3.org/2000/svg" width="45" height="32" viewBox="0 0 45 32"> <path d="M44.33 16.457l-21.212-16.457v11.321c-17.686-0.263-17.796-3.065-22.637-11.321 0 14.129 9.738 21.785 22.637 22.642v8.492l21.212-14.678z"></path> </svg> <time class="updated" datetime="2023-02-19T22:51:57+00:00"> <i>Posted on</i> <a href="https://blog.statcounter.com/2023/02/presence-or-interest-the-1-mistake-we-see-people-make-in-google-ads/#comment-279299"><b>February 19, 2023</b> <i>at</i> <b>10:51 pm</b></a> </time> <p class="byline comment-author vcard"> <i>by</i> <b>Jonathan Morton</b> </p> </div> </footer> <div class="comment-content"> <p>Hi, you can do this by changing the setting to Search Interest. See step 6 here. It’s the 3rd option. </p> <p>https://statcounter.com/support/faq/357-google-ads-location-matching-presence-vs-interest/</p> </div> </div> </div> </article> </li> </ol> </div> </div> </article> </li> <li id="comment-279293" class="comment odd alt thread-even depth-1 media parent has-children"> <article id="div-comment-279293" class="comment-body"> <div class="media-body"> <div class="comment-wrapper"> <footer class="comment-meta"> <div class="comment-metadata"> <svg class="icon icon-svg" version="1.1" xmlns="http://www.w3.org/2000/svg" width="34" height="32" viewBox="0 0 34 32"> <path d="M0 13.067c0 7.236 7.594 13.099 16.985 13.099 0.215 0 0.402-0.058 0.62-0.058 4.74 4.871 13.48 5.893 13.48 5.893-3.223-1.72-3.317-5.746-3.193-8.955 3.689-2.393 6.108-5.951 6.108-9.978 0-7.205-7.627-13.067-17.015-13.067-9.391 0-16.985 5.863-16.985 13.067z"></path> </svg> <time class="updated" datetime="2023-02-16T18:04:46+00:00"> <i>Posted on</i> <a href="https://blog.statcounter.com/2023/02/presence-or-interest-the-1-mistake-we-see-people-make-in-google-ads/#comment-279293"><b>February 16, 2023</b> <i>at</i> <b>6:04 pm</b></a> </time> <p class="byline comment-author vcard"> <i>by</i> <b>Gary Brazzell</b> </p> </div> </footer> <div class="comment-content"> <p>Good article. What’s more, we’ve noticed that when we deliberately leave the “interest” setting on, Google appears to be using a very loose definition of interest. In years past, this worked better, but recent analyses across several companies was finding that this has stopped working on Google at present. The close rate with out-of-area clicks was almost zero. We are currently testing turning that setting to presence. Our cost per click goes up, but the hope is that the clicks will be more valuable and the overall return on investment will be higher. Still testing.</p> </div> </div> <div class="child-comments"> <ol class="children"> <li id="comment-279315" class="comment byuser comment-author-jonathan bypostauthor even depth-2 media child has-parent parent-279293"> <article id="div-comment-279315" class="comment-body"> <div class="media-body"> <div class="comment-wrapper"> <footer class="comment-meta"> <div class="comment-metadata"> <svg class="icon icon-svg" version="1.1" xmlns="http://www.w3.org/2000/svg" width="45" height="32" viewBox="0 0 45 32"> <path d="M44.33 16.457l-21.212-16.457v11.321c-17.686-0.263-17.796-3.065-22.637-11.321 0 14.129 9.738 21.785 22.637 22.642v8.492l21.212-14.678z"></path> </svg> <time class="updated" datetime="2023-03-01T09:47:46+00:00"> <i>Posted on</i> <a href="https://blog.statcounter.com/2023/02/presence-or-interest-the-1-mistake-we-see-people-make-in-google-ads/#comment-279315"><b>March 1, 2023</b> <i>at</i> <b>9:47 am</b></a> </time> <p class="byline comment-author vcard"> <i>by</i> <b>Jonathan Morton</b> </p> </div> </footer> <div class="comment-content"> <p>Hi Gary. We have noticed that too. Also, Google can serve ads outside of target locations when that setting is set to Presence only which is really frustrating. Our Google Ads integration really helps highlights these issues.</p> </div> </div> </div> </article> </li> </ol> </div> </div> </article> </li> </ol> <div class="alert alert-warning"> Comments are closed. </div> </section> </main> <aside class="sidebar"> <aside class="widget-area" role="complementary"> <section class="widget widget_newsletter-2 widget_newsletter"> <svg class="icon icon-svg" width="94" height="89" viewBox="0 0 94 89" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M90.1081 88C91.4067 88 92.4594 86.9473 92.4594 85.6486V35.4865H1.54053V85.6486C1.54053 86.9473 2.59323 88 3.89188 88H90.1081Z" fill="white" stroke="#C2D2E5" stroke-width="1.56757"/> <path d="M48.5875 1.49478C47.7106 0.835072 46.2894 0.835072 45.4126 1.49478L2.21591 33.9985C1.32545 34.6684 1.31393 35.7551 2.19075 36.4258L45.3874 69.4622C46.278 70.1433 47.7222 70.1433 48.6126 69.4622L91.8092 36.4258C92.686 35.7551 92.6746 34.6684 91.7841 33.9985L48.5875 1.49478Z" fill="#064685" stroke="#C2D2E5" stroke-width="1.56757"/> <path d="M15.6486 11.973C14.3499 11.973 13.2972 13.0257 13.2972 14.3243V44.1354L45.3874 68.6785C46.278 69.3595 47.7221 69.3595 48.6126 68.6785L81.4864 43.5359V14.3243C81.4864 13.0257 80.4337 11.973 79.1351 11.973H15.6486Z" fill="white"/> <rect x="26.6216" y="41.1892" width="41.5405" height="1.56757" rx="0.783784" fill="#AEC4DB"/> <rect x="26.6216" y="46.6757" width="41.5405" height="1.56757" rx="0.783784" fill="#AEC4DB"/> <path d="M55.2369 27.9275L50.7563 27.05C50.5784 28.0087 49.9452 28.806 49.0911 29.2059L50.9804 33.3699C53.1883 32.354 54.7734 30.3271 55.2369 27.9275Z" fill="#76C349"/> <path d="M51.8777 34.2415L49.2308 29.1358C48.8165 29.3573 48.3438 29.4827 47.842 29.4827C46.2046 29.4827 44.8773 28.1467 44.8773 26.4985C44.8773 24.8504 46.2046 23.5143 47.842 23.5143H47.8548L47.8549 17.7279C44.2457 17.7279 41.0119 19.9741 39.7296 23.3716C38.4473 26.7693 39.3833 30.6113 42.0814 33.0256C44.7795 35.4396 48.6783 35.9237 51.8777 34.2415Z" fill="#0078D3"/> <path d="M50.1327 24.6037C50.5539 25.119 50.8067 25.7791 50.8067 26.4985C50.8067 26.7766 50.7689 27.0459 50.6981 27.3013L56.9285 29.0979C57.6662 26.5034 57.2711 23.7296 55.8689 21.4605L50.1327 24.6037Z" fill="#D6E142"/> <path d="M47.855 15.8919L47.8549 23.5143C49.202 23.5201 50.3371 24.4304 50.6917 25.673L57.9729 23.5974C56.6916 19.0388 52.5594 15.8919 47.855 15.8919Z" fill="#12BDEF"/> <path d="M91.2838 87.2162L48.5875 54.7921C47.7106 54.1324 46.2894 54.1324 45.4126 54.7921L2.71619 86.8243" fill="white"/> <path d="M91.2838 87.2162L48.5875 54.7921C47.7106 54.1324 46.2894 54.1324 45.4126 54.7921L2.71619 86.8243" stroke="#C2D2E5" stroke-width="1.56757" fill="#FFFFFF"/> </svg> <div id="newsletterSubscribeContent"> <h3 class="widget-title">Newsletter</h3> <p class="subtitle">Subscribe to our email newsletter for monthly updates and articles.</p> <form action="" id="newsletter-subscribe-form" class="newsletter-form form-inline" novalidate> <label class="label"> <span class="screen-reader-text">Subscribe to our Newsletter</span> <input class="input" id="newsletterEmail" type="email" name="email" title="Please enter a valid email address." placeholder="Your email address" required/> </label> <button class="submit" type="submit">Subscribe</button> </form> </div> <div id="newsletterSubscribeSuccess" class="form-success" style="display: none"> <h3>Thank you for subscribing to our newsletter.</h3> <p>You should receive an email from us shortly where you will need to confirm your subscription.</p> </div> <div id="newsletterSubscribeError" class="form-error" style="display: none">Error - please try again later.</div> </section> </aside> </aside> </div> </div> <div class="call-to-action"> <div class="container"> <h3 class="cta-title">Try Statcounter free for 30 days</h3> <p class="cta-description">No credit card required. 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