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id="menu-item-20347" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20344"><a href="/type/supertall">Supertall</a></li></ul></li><li id="menu-item-20201" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20201"><a href="#">Neighborhoods</a><ul class="sub-menu"><li id="menu-item-20204" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20204"><a href="/neighborhoods/brooklyn">Brooklyn</a><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">Northwestern</a><ul class="sub-menu"><li id="menu-item-20352" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20352"><a href="/neighborhoods/boerum-hill">Boerum Hill</a></li><li id="menu-item-20357" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20357"><a href="/neighborhoods/brooklyn-heights">Brooklyn Heights</a></li><li id="menu-item-20360" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20360"><a href="/neighborhoods/carroll-gardens">Carroll Gardens</a></li><li id="menu-item-20363" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20363"><a href="/neighborhoods/clinton-hill">Clinton Hill</a></li><li id="menu-item-20364" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20364"><a href="/neighborhoods/cobble-hill">Cobble Hill</a></li><li id="menu-item-20370" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20370"><a href="/neighborhoods/dobro-outsidemanhattan">Downtown Brooklyn</a></li><li id="menu-item-20372" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20372"><a href="/neighborhoods/dumbo">DUMBO</a></li><li id="menu-item-20387" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20387"><a href="/neighborhoods/fort-greene">Fort Greene</a></li><li id="menu-item-20390" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20390"><a href="/neighborhoods/gowanus">Gowanus</a></li><li id="menu-item-20394" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20394"><a href="/neighborhoods/greenwood-heights">Greenwood Heights</a></li><li id="menu-item-20429" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20429"><a href="/neighborhoods/park-slope">Park Slope</a></li><li id="menu-item-20432" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20432"><a href="/neighborhoods/prospect-heights">Prospect Heights</a></li><li id="menu-item-20433" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20433"><a href="/neighborhoods/red-hook">Red Hook</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">North & Northeastern</a><ul class="sub-menu"><li id="menu-item-20461" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20461"><a href="/neighborhoods/bedford-stuyvesant-outsidemanhattan">Bedford Stuyvesant</a></li><li id="menu-item-20359" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20359"><a href="/neighborhoods/bushwick">Bushwick</a></li><li id="menu-item-20392" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20392"><a href="/neighborhoods/greenpoint">Greenpoint</a></li><li id="menu-item-20461" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20461"><a href="/neighborhoods/williamsburg">Williamsburg</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">Central</a><ul class="sub-menu"><li id="menu-item-20369" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20369"><a href="/neighborhoods/crown-heights">Crown Heights</a></li><li id="menu-item-20375" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20375"><a href="/neighborhoods/east-flatbush">East Flatbush</a></li><li id="menu-item-20382" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20382"><a href="/neighborhoods/flatbush">Flatbush</a></li><li id="menu-item-20403" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20403"><a href="/neighborhoods/kensington">Kensington</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">Southwestern</a><ul class="sub-menu"><li id="menu-item-20348" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20348"><a href="/neighborhoods/bay-ridge">Bay Ridge</a></li><li id="menu-item-20351" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20351"><a href="/neighborhoods/bensonhurst">Bensonhurst</a></li><li id="menu-item-20353" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20353"><a href="/neighborhoods/borough-park">Borough Park</a></li><li id="menu-item-20373" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20373"><a href="/neighborhoods/dyker-heights">Dyker Heights</a></li><li id="menu-item-20451" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20451"><a href="/neighborhoods/sunset-park">Sunset Park</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">South & Southeastern</a><ul class="sub-menu"><li id="menu-item-20354" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20354"><a href="/neighborhoods/brighton=beach">Brighton Beach</a></li><li id="menu-item-20367" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20367"><a href="/neighborhoods/coney-island">Coney Island</a></li><li id="menu-item-20398" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20398"><a href="/neighborhoods/homecrest">Homecrest</a></li><li id="menu-item-20408" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20408"><a href="/neighborhoods/manhattan-beach">Manhattan Beach</a></li><li id="menu-item-20414" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20414"><a href="/neighborhoods/midwood">Midwood</a></li><li id="menu-item-20438" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20438"><a href="/neighborhoods/sheepshead-bay">Sheepshead Bay</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">Eastern</a><ul class="sub-menu"><li id="menu-item-20358" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20358"><a href="/neighborhoods/brownsville">Brownsville</a></li><li id="menu-item-20376" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20376"><a href="/neighborhoods/east-new-york">East New York</a></li></ul></li></ul></li><li id="menu-item-20205" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20205"><a href="/neighborhoods/bronx">Bronx</a><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">NorthWest</a><ul class="sub-menu"><li id="menu-item-20349" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20349"><a href="/neighborhoods/bedford-park">Bedford Park</a></li><li id="menu-item-20350" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20350"><a href="/neighborhoods/belmont">Belmont</a></li><li id="menu-item-20385" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20385"><a href="/neighborhoods/fordham">Fordham</a></li><li id="menu-item-20405" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20405"><a href="/neighborhoods/kingsbridge">Kingsbridge</a></li><li id="menu-item-20416" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20416"><a href="/neighborhoods/norwood">Norwood</a></li><li id="menu-item-20436" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20436"><a href="/neighborhoods/riverdale">Riverdale</a></li><li id="menu-item-20462" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20462"><a href="/neighborhoods/woodlawn">Woodlawn</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">SouthWest</a><ul class="sub-menu"><li id="menu-item-20366" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20366"><a href="/neighborhoods/concourse">Concourse</a></li><li id="menu-item-20368" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20368"><a href="/neighborhoods/crotona-park-east">Crotona Park East</a></li><li id="menu-item-20397" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20397"><a href="/neighborhoods/highbridge">Highbridge</a></li><li id="menu-item-20415" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20415"><a href="/neighborhoods/morrisania">Morrisania</a></li><li id="menu-item-20416" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20416"><a href="/neighborhoods/mott-haven">Mott Haven</a></li><li id="menu-item-20416" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20416"><a href="/neighborhoods/mount-eden">Mount Eden</a></li><li id="menu-item-20441" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20441"><a href="/neighborhoods/south-bronx">South Bronx</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">NorthEast</a><ul class="sub-menu"><li id="menu-item-20374" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20374"><a href="/neighborhoods/east-bronx">East Bronx</a></li><li id="menu-item-20441" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20441"><a href="/neighborhoods/van-nest">Van Nest</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">SouthEast</a><ul class="sub-menu"><li id="menu-item-20362" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20362"><a href="/neighborhoods/clason-point">Clason Point</a></li><li id="menu-item-20430" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20430"><a href="/neighborhoods/parkchester">Parkchester</a></li><li id="menu-item-20431" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20431"><a href="/neighborhoods/pelham-bay">Pelham Bay</a></li><li id="menu-item-20440" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20440"><a href="/neighborhoods/soundview">Soundview</a></li><li id="menu-item-20441" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20441"><a href="/neighborhoods/south-bronx">South Bronx</a></li></ul></li></ul></li><li id="menu-item-20425" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20425"><a href="#">Manhattan</a><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">Uptown</a><ul class="sub-menu"><li id="menu-item-20452" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20452"><a href="/neighborhoods/uptown">Uptown</a></li><li id="menu-item-20452" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20452"><a href="/neighborhoods/harlem">Harlem</a></li><li id="menu-item-20452" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20452"><a href="/neighborhoods/uppereastside">Upper East Side</a></li><li id="menu-item-20452" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20452"><a href="/neighborhoods/upperwestside">Upper West Side</a></li><li id="menu-item-20452" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20452"><a href="/neighborhoods/washington-heights">Washington Heights</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">Midtown</a><ul class="sub-menu"><li id="menu-item-20346" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20346"><a href="/neighborhoods/57thstreet">57th Street</a></li><li id="menu-item-20452" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20452"><a href="/neighborhoods/midtowneast">Midtown East</a></li><li id="menu-item-20452" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20452"><a href="/neighborhoods/midtownsouth">Midtown South</a></li><li id="menu-item-20452" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20452"><a href="/neighborhoods/midtownwest">Midtown West</a></li><li id="menu-item-20452" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20452"><a href="/neighborhoods/murrayhill">Murray Hill</a></li><li id="menu-item-20452" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20452"><a href="/neighborhoods/timessquare">Times Square</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">Midtown-Downtown</a><ul class="sub-menu"><li id="menu-item-20361" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20361"><a href="/neighborhoods/chelsea">Chelsea</a></li><li id="menu-item-20383" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20383"><a href="/neighborhoods/flatiron">Flatiron</a></li><li id="menu-item-20391" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20391"><a href="/neighborhoods/gramercy">Gramercy</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">Downtown</a><ul class="sub-menu"><li id="menu-item-20371" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20371"><a href="/neighborhoods/downtown">Downtown</a></li><li id="menu-item-20377" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20377"><a href="/neighborhoods/east-village">East Village</a></li><li id="menu-item-20381" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20381"><a href="/neighborhoods/fidi-downtown">Financial District</a></li><li id="menu-item-20393" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20393"><a href="/neighborhoods/greenwichvillage">Greenwich Village</a></li><li id="menu-item-20452" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20452"><a href="/neighborhoods/hudson-square">Hudson Square</a></li><li id="menu-item-20452" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20452"><a href="/neighborhoods/lowereastside">Lower East Side</a></li><li id="menu-item-20452" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20452"><a href="/neighborhoods/meatpacking-downtown">Meatpacking</a></li><li id="menu-item-20439" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20439"><a href="/neighborhoods/soho">SoHo</a></li><li id="menu-item-20452" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20452"><a href="/neighborhoods/tribeca">TriBeCa</a></li><li id="menu-item-20452" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20452"><a href="/neighborhoods/west-village">West Village</a></li></ul></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children "><a href="#">Queens</a><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">Northwestern</a><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom "><a href="/neighborhoods/astoria">Astoria</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom "><a href="/neighborhoods/north-corona">North Corona</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom "><a href="/neighborhoods/elmhurst">Elmhurst</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom "><a href="/neighborhoods/forest-hills">Forest Hills</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom "><a href="/neighborhoods/glendale">Glendale</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom "><a href="/neighborhoods/jackson-heights">Jackson Heights</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom "><a href="/neighborhoods/long-island-city">Long Island City</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom "><a href="/neighborhoods/rego-park">Rego Park</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom "><a href="/neighborhoods/ridgewood">Ridgewood</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">Northeastern</a><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom "><a href="/neighborhoods/college-point">College Point</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom "><a href="/neighborhoods/flushing">Flushing</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom "><a href="/neighborhoods/murray-hill">Murray Hill</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom "><a href="/neighborhoods/fresh-meadows">Fresh Meadows</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">Southwestern</a><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom "><a href="/neighborhoods/richmond-hill">Richmond Hill</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">Southeastern</a><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom "><a href="/neighborhoods/jamaica">Jamaica</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom "><a href="/neighborhoods/south-jamaica">South Jamaica</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">The Rockaways</a><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom "><a href="/neighborhoods/edgemere">Edgemere</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom "><a href="/neighborhoods/far-rockaway">Far Rockaway</a></li></ul></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children "><a href="#">Suburbs</a><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">Connecticut</a><ul class="sub-menu"></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">New Jersey</a><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom "><a href="/neighborhoods/jersey-city">Jersey City</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom "><a href="/neighborhoods/newark">Newark</a></li></ul></li><li class="menu-item 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data-container-type="div" data-loading-style="infinite skype" data-repeater="template_2" data-post-type="post" data-order="DESC" data-orderby="date" data-offset="0" data-posts-per-page="1" data-scroll-distance="1" data-pause-override="true" data-button-label="Load More" data-prev-button-label="Load Previous"><div class="alm-single-post post-15640" data-url="https://newyorkyimby.com/2014/11/revealed-310-west-40th-street.html" data-title="Revealed: 310 West 40th Street" data-id="15640" data-page="0"><article class="h-entry" id="post-15640" class="post-15640 post type-post status-publish format-standard has-post-thumbnail hentry types-hotel"><header class="entry-header clearfix"><h1 class="post-title entry-title p-name">Revealed: 310 West 40th Street</h1></header><div class="entry-thumbnail"> <img width="600" height="891" src="https://newyorkyimby.com/wp-content/uploads/2014/11/310-West-40th-Street-3.jpg" class="u-photo wp-post-image" alt="310 West 40th Street" decoding="async" fetchpriority="high" srcset="https://newyorkyimby.com/wp-content/uploads/2014/11/310-West-40th-Street-3.jpg 600w, https://newyorkyimby.com/wp-content/uploads/2014/11/310-West-40th-Street-3-202x300.jpg 202w, https://newyorkyimby.com/wp-content/uploads/2014/11/310-West-40th-Street-3-80x120.jpg 80w, https://newyorkyimby.com/wp-content/uploads/2014/11/310-West-40th-Street-3-121x180.jpg 121w, https://newyorkyimby.com/wp-content/uploads/2014/11/310-West-40th-Street-3-180x268.jpg 180w" sizes="(max-width: 600px) 100vw, 600px" /><span class="wp-caption-text">310 West 40th Street</span></div><p class="entry-meta"> <span class="entry-meta-author vcard author">By: <a rel="author" class="fn p-author h-card"" href="https://newyorkyimby.com/author/newyorkyimby">Nikolai Fedak</a></span> 7:00 am<span class="entry-meta-date updated dt-published"></span> <span class="entry-meta-date updated dt-published"> on November 21, 2014</span></p><div class="entry-content e-content clearfix"><p>West 40th Street has become a prime corridor for new hotel development in Manhattan, and now, YIMBY has the reveal for yet another project that is about to begin rising at 310 West 40th Street.</p><p>Unfortunately, the new developments along 40th Street are also some of the least attractive buildings in New York City. Cheap cladding and setbacks predominate, and a row of uncomely 30-odd story towers already stare back at the equally unappealing Port Authority. Their new companion will stand 42 stories and 401 feet tall, and contain a total of 287 rooms. Abraham Noy of 310 Group LLC is the developer, and Nobutaka Ashihara is the architect.</p><div id="attachment_16005" class="wp-caption aligncenter" style="width: 650px"><a href="http://newyorkyimby.com/wp-content/uploads/2014/11/310-West-40th-Street-2.jpg"><img decoding="async" class="size-full wp-image-16005" src="http://newyorkyimby.com/wp-content/uploads/2014/11/310-West-40th-Street-2.jpg" alt="310 West 40th Street" width="640" height="456" srcset="https://newyorkyimby.com/wp-content/uploads/2014/11/310-West-40th-Street-2.jpg 640w, https://newyorkyimby.com/wp-content/uploads/2014/11/310-West-40th-Street-2-300x213.jpg 300w, https://newyorkyimby.com/wp-content/uploads/2014/11/310-West-40th-Street-2-160x114.jpg 160w, https://newyorkyimby.com/wp-content/uploads/2014/11/310-West-40th-Street-2-252x180.jpg 252w, https://newyorkyimby.com/wp-content/uploads/2014/11/310-West-40th-Street-2-360x256.jpg 360w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">310 West 40th Street</p></div><p>While the desirability (or lack thereof) of the street is partially to blame for the lack of attractive design, the true reason for the boom in ugly buildings is outdated zoning that is long overdue for an update. Instead of confronting the reality that manufacturing jobs are likely never coming back to the Garment District — and that, instead, it has emerged as a prime place where people want to both live and visit — the quick pace of new construction is rapidly destroying the neighborhood’s urban aesthetic.</p><p>Generous zoning prior to 1961 enabled the Garment District’s rapid and unfettered growth, when enormous office buildings would span partial or full blocks fronting the avenues, and the sweatshops and factories were confined to the still-attractive side-streets. Now, despite access to nearly every subway line in the city at Times Square as well as buses via the Port Authority, residential construction remains prohibited.</p><p>And this is why monstrosities like 310 West 40th Street are allowed to destroy what remains of the neighborhood’s pre-war fabric, to no urban gain. Expanding the city’s supply of hotel rooms is a good thing, but not if it’s done in a way that diminishes the intrinsic value of the city said tourists are visiting — and sadly, this is what’s happening.</p><div id="attachment_16007" class="wp-caption aligncenter" style="width: 650px"><a href="http://newyorkyimby.com/wp-content/uploads/2014/11/310-West-40th-Street.jpg"><img decoding="async" class="size-full wp-image-16007" src="http://newyorkyimby.com/wp-content/uploads/2014/11/310-West-40th-Street.jpg" alt="310 West 40th Street" width="640" height="448" srcset="https://newyorkyimby.com/wp-content/uploads/2014/11/310-West-40th-Street.jpg 640w, https://newyorkyimby.com/wp-content/uploads/2014/11/310-West-40th-Street-300x210.jpg 300w, https://newyorkyimby.com/wp-content/uploads/2014/11/310-West-40th-Street-160x112.jpg 160w, https://newyorkyimby.com/wp-content/uploads/2014/11/310-West-40th-Street-257x180.jpg 257w, https://newyorkyimby.com/wp-content/uploads/2014/11/310-West-40th-Street-360x252.jpg 360w" sizes="(max-width: 640px) 100vw, 640px" /></a><p class="wp-caption-text">310 West 40th Street</p></div><p>One bright spot regarding the project is that it replaces a vacant lot rather than anything even mildly attractive. But other than that, the building’s facade will be a splotchy mess, capped by an awkwardly tall and thimble-like crown that will encase rooftop mechanicals.</p><p>Per on-site signage, completion of the tower is slated for September of 2016.</p><p><a style="color: #168dd9;" href="http://www.yimbyforums.com/">Talk about this project on the YIMBY Forums</a></p><p style="color: #2f2f2f;">For any questions, comments or feedback, email <a style="color: #168dd9;" href="/cdn-cgi/l/email-protection#701e1507091f021b09191d120930171d11191c5e131f1d" target="_blank"><span class="__cf_email__" data-cfemail="751b10020c1a071e0c1c18170c351218141c195b161a18">[email protected]</span></a></p><p> <a href="http://eepurl.com/c7JhDj"><strong>Subscribe</strong></a> to YIMBY’s daily e-mail<br /> <br /> <a href="https://instagram.com/yimbygram" target="_blank" rel="noopener noreferrer"><strong>Follow</strong></a> YIMBYgram for real-time photo updates<br /> <a 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Designed by OCV Architects" decoding="async" loading="lazy" srcset="https://newyorkyimby.com/wp-content/uploads/2024/09/unnamed-2-1-120x67.jpg 120w, https://newyorkyimby.com/wp-content/uploads/2024/09/unnamed-2-1-777x437.jpg 777w, https://newyorkyimby.com/wp-content/uploads/2024/09/unnamed-2-1-180x101.jpg 180w, https://newyorkyimby.com/wp-content/uploads/2024/09/unnamed-2-1-373x210.jpg 373w" sizes="(max-width: 120px) 100vw, 120px" /></a></div><p class="entry-meta"><span class="updated">September 30, 2024</span></p><h3 class="cp-title-small"><a href="https://newyorkyimby.com/2024/09/new-affordable-housing-development-opens-at-4519-white-plains-road-in-wakefield-the-bronx.html" title="New Affordable Housing Development Opens At 4519 White Plains Road In Wakefield, The Bronx" rel="bookmark">New Affordable Housing Development Opens At 4519 White Plains Road In Wakefield, The Bronx</a></h3></article><hr class="mh-separator"></div></div><div class="sb-widget clearfix"><div class="textwidget"><p><a href="https://plus.newyorkyimby.com/" target="_blank" rel="noopener"><img decoding="async" loading="lazy" class="aligncenter wp-image-1845179 size-full" src="https://newyorkyimby.com/wp-content/uploads/2024/01/image.png" alt="" width="336" height="280" /><script type="text/javascript">ga('send', 'event', 'yimby+', 'Impression', 'https://newyorkyimby.com/wp-content/uploads/2024/01/image.png', { nonInteraction: true });</script></a></p><div id="sb_instagram" class="sbi sbi_mob_col_1 sbi_tab_col_2 sbi_col_3 sbi_width_resp" style="padding-bottom: 10px;width: 100%;" data-feedid="*1" data-res="thumb" data-cols="3" data-colsmobile="1" data-colstablet="2" data-num="9" data-nummobile="" data-item-padding="5" data-shortcode-atts="{}" data-postid="15640" data-locatornonce="632776d0f0" data-sbi-flags="favorLocal"><div id="sbi_images" style="gap: 10px;"></div><div id="sbi_load" > <span class="sbi_follow_btn"> <a href="https://www.instagram.com/17841401640345841/" target="_blank" rel="nofollow noopener"> <svg class="svg-inline--fa fa-instagram fa-w-14" aria-hidden="true" data-fa-processed="" aria-label="Instagram" data-prefix="fab" data-icon="instagram" role="img" viewBox="0 0 448 512"> <path fill="currentColor" d="M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z"></path> </svg> <span>Follow on Instagram</span> </a> </span></div> <span class="sbi_resized_image_data" data-feed-id="*1" data-resized="[]"> </span></div> <script type="text/javascript">var sb_instagram_js_options = {"font_method":"svg","placeholder":"https:\/\/newyorkyimby.com\/wp-content\/plugins\/instagram-feed\/img\/placeholder.png","resized_url":"https:\/\/newyorkyimby.com\/wp-content\/uploads\/sb-instagram-feed-images\/","ajax_url":"https:\/\/newyorkyimby.com\/wp-admin\/admin-ajax.php"};</script><script type='text/javascript' src='https://newyorkyimby.com/wp-content/plugins/instagram-feed/js/sbi-scripts.min.js?ver=6.7.1'></script> </div></div></aside> </div></div><footer class="mh-footer"><div class="footer-ad-wrap"><div class="textwidget"></div></div><div class="wrapper-inner clearfix"></div><div class="footer-bottom"><div class="wrapper-inner clearfix"><div class="copyright-wrap"><p class="copyright" style="text-align:center;">© COPYRIGHT New York YIMBY® LLC, YIMBY IS A REGISTERED TRADEMARK OF NIKOLAI FEDAK / NEW YORK YIMBY LLC, 2025</p></div></div></div></footer> <script async>(function(s,u,m,o,j,v){j=u.createElement(m);v=u.getElementsByTagName(m)[0];j.async=1;j.src=o;j.dataset.sumoSiteId='3dc24500b223f2004677510020765a00807b450002115e006c4cc90035e26e00';j.dataset.sumoPlatform='wordpress';v.parentNode.insertBefore(j,v)})(window,document,'script','//load.sumome.com/');</script> <script type="application/javascript">const ajaxURL = "https://newyorkyimby.com/wp-admin/admin-ajax.php"; 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