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LinkedIn Marketing API Program - LinkedIn | Microsoft Learn
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The platform offers APIs to create LinkedIn marketing campaigns, to report campaign performance, to manage leads, and to grow a company Page. </p> </div> </section> <section id="highlighted-content"> <div class="uhf-container padding-block-sm"> <div class="columns is-multiline"> <div class="column is-4-tablet is-4-desktop"> <article class="card is-full-height position-relative"> <div class="card-content display-flex"> <div class="media align-items-stretch"> <div class="media-left display-none display-block-tablet"> <div class="image image-64x64 has-text-azure" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64" preserveAspectRatio="xMidYMin meet"> <g data-name="Layer 1"> <path fill="#919191" d="M32.06 20.19L14.69 37.55l-5.87-5.87 17.37-17.37c1.94-1.94 5.44-3.37 7.34-1.47s.47 5.41-1.47 7.35zM20.94 48.04l-5.22-5.22 2.82-1.41 3.81 3.8-1.41 2.83z"></path> <path class="fill-current-color" fill="#0079d6" d="M16.82 44c-2-.24-7.32 2.43-8 11.11.49-.05 1-.1 1.42-.17 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margin-top-xs-tablet">Quickstart</p> <a href="quick-start?view=li-lms-2024-11" class="card-title stretched-link has-external-link-indicator" data-linktype="relative-path">Quick Start</a> </div> </div> </div> </article> </div> <div class="column is-4-tablet is-4-desktop"> <article class="card is-full-height position-relative"> <div class="card-content display-flex"> <div class="media align-items-stretch"> <div class="media-left display-none display-block-tablet"> <div class="image image-64x64 has-text-azure" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64" preserveAspectRatio="xMidYMin meet"> <g data-name="Layer 1"> <path fill="#acacac" d="M40.93 51.66L24.42 54.3V12.12l16.51-2.64v42.18z"></path> <path fill-opacity=".3" fill="#e3e3e3" d="M57.71 53.19l-16.59-1.32-16.59 2.65-16.58-1.33V12.14l16.58 1.33 16.59-2.65 16.59 1.32v41.05z"></path> <path d="M24.41 54.52h-.08l-17.2-1.38V10.76l17.23 1.37 16.58-2.65H41l17.2 1.37v42.39L41 51.87zM8.46 51.91l15.9 1.27 16.58-2.65H41l15.87 1.27V12.09L41 10.82l-16.59 2.65h-.08L8.46 12.19z" fill="#e3e3e3"></path> <path d="M59.63 31.82a3 3 0 0 0-3-3A5.48 5.48 0 0 0 46.79 26h-.37a4.42 4.42 0 0 0-.48 8.81h11.1a3 3 0 0 0 2.59-2.99zm-34.02.79A3.61 3.61 0 0 0 22 29h-.06a6.6 6.6 0 0 0-11.81-3.41h-.44a5.33 5.33 0 0 0-.58 10.62h13.37a3.6 3.6 0 0 0 3.13-3.6z" fill="#fff" stroke="#e3e3e3" stroke-miterlimit="10"></path> <circle cx="32.83" cy="32" r="10" class="fill-current-color" fill="#0079d6"></circle> <path fill="#fff" d="M36.89 26.93l-5.64 4.02-2.48 6.48 5.64-4.03 2.48-6.47z"></path> </g> </svg> </div> </div> <div class="media-content"> <p class="card-supertitle margin-top-none margin-top-xs-tablet">Overview</p> <a href="increasing-access?view=li-lms-2024-11" class="card-title stretched-link has-external-link-indicator" data-linktype="relative-path">Getting API Access</a> </div> </div> </div> </article> </div> <div class="column is-4-tablet is-4-desktop"> <article class="card is-full-height position-relative"> <div class="card-content display-flex"> <div class="media align-items-stretch"> <div class="media-left display-none display-block-tablet"> <div class="image image-64x64 has-text-azure" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64" preserveAspectRatio="xMidYMin meet"> <g data-name="Layer 1"> <path d="M60 19v31.57H35.84a5.33 5.33 0 0 1-3.77 2c-1.43 0-2.23-.45-3.77-2H4.05V19h4.61v25l19.62 1.39a4.17 4.17 0 0 1 3.58 4.12h.22a4.16 4.16 0 0 1 3.58-4.12L55.28 44V19z" fill="#acacac"></path> <path d="M32 49.54a4.16 4.16 0 0 0-3.57-4.12L8.77 44V11.44l19 1.35A4.16 4.16 0 0 1 32 17z" fill="#e3e3e3"></path> <path d="M32 49.54a4.16 4.16 0 0 1 3.58-4.12L55.19 44V11.71l-19 1.08A4.16 4.16 0 0 0 32 17z" fill-opacity=".3" fill="#e3e3e3"></path> <path d="M31.71 49.54a4.16 4.16 0 0 0-3.57-4.12L8.52 44V11.44l19 1.35A4.16 4.16 0 0 1 31.71 17zm.48 0a4.16 4.16 0 0 1 3.57-4.12L55.38 44V11.44l-19 1.35A4.16 4.16 0 0 0 32.19 17z" fill="none" stroke-miterlimit="10" stroke="#c8c8c8" stroke-width="1.25"></path> <circle cx="31.96" cy="29.13" r="8.8" class="fill-current-color" fill="#0079d6"></circle> <path stroke="#fff" stroke-width="1.85" fill="none" stroke-miterlimit="10" d="M27.12 29.46l3.24 3.25 5.65-7.16"></path> </g> </svg> </div> </div> <div class="media-content"> <p class="card-supertitle margin-top-none margin-top-xs-tablet">How-To Guide</p> <a href="../shared/authentication/authorization-code-flow?view=li-lms-2024-11&toc=/linkedin/marketing/toc.json&bc=/linkedin/breadcrumb/toc.json" class="card-title stretched-link has-external-link-indicator" data-linktype="relative-path">Authentication</a> </div> </div> </div> </article> </div> <div class="column is-4-tablet is-4-desktop"> <article class="card is-full-height position-relative"> <div class="card-content display-flex"> <div class="media align-items-stretch"> <div class="media-left display-none display-block-tablet"> <div class="image image-64x64 has-text-azure" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64" preserveAspectRatio="xMidYMin meet"> <g data-name="Layer 1"> <path d="M60 19v31.57H35.84a5.33 5.33 0 0 1-3.77 2c-1.43 0-2.23-.45-3.77-2H4.05V19h4.61v25l19.62 1.39a4.17 4.17 0 0 1 3.58 4.12h.22a4.16 4.16 0 0 1 3.58-4.12L55.28 44V19z" fill="#acacac"></path> <path d="M32 49.54a4.16 4.16 0 0 0-3.57-4.12L8.77 44V11.44l19 1.35A4.16 4.16 0 0 1 32 17z" fill="#e3e3e3"></path> <path d="M32 49.54a4.16 4.16 0 0 1 3.58-4.12L55.19 44V11.71l-19 1.08A4.16 4.16 0 0 0 32 17z" fill-opacity=".3" fill="#e3e3e3"></path> <path d="M31.71 49.54a4.16 4.16 0 0 0-3.57-4.12L8.52 44V11.44l19 1.35A4.16 4.16 0 0 1 31.71 17zm.48 0a4.16 4.16 0 0 1 3.57-4.12L55.38 44V11.44l-19 1.35A4.16 4.16 0 0 0 32.19 17z" fill="none" stroke-miterlimit="10" stroke="#c8c8c8" stroke-width="1.25"></path> <circle cx="31.96" cy="29.13" r="8.8" class="fill-current-color" fill="#0079d6"></circle> <path stroke="#fff" stroke-width="1.85" fill="none" stroke-miterlimit="10" d="M27.12 29.46l3.24 3.25 5.65-7.16"></path> </g> </svg> </div> </div> <div class="media-content"> <p class="card-supertitle margin-top-none margin-top-xs-tablet">How-To Guide</p> <a href="versioning?view=li-lms-2024-11" class="card-title stretched-link has-external-link-indicator" data-linktype="relative-path">API Versioning</a> </div> </div> </div> </article> </div> <div class="column is-4-tablet is-4-desktop"> <article class="card is-full-height position-relative"> <div class="card-content display-flex"> <div class="media align-items-stretch"> <div class="media-left display-none display-block-tablet"> <div class="image image-64x64 has-text-azure" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64" preserveAspectRatio="xMidYMin meet"> <g data-name="Layer 1"> <path fill="#acacac" d="M40.93 51.66L24.42 54.3V12.12l16.51-2.64v42.18z"></path> <path fill-opacity=".3" fill="#e3e3e3" d="M57.71 53.19l-16.59-1.32-16.59 2.65-16.58-1.33V12.14l16.58 1.33 16.59-2.65 16.59 1.32v41.05z"></path> <path d="M24.41 54.52h-.08l-17.2-1.38V10.76l17.23 1.37 16.58-2.65H41l17.2 1.37v42.39L41 51.87zM8.46 51.91l15.9 1.27 16.58-2.65H41l15.87 1.27V12.09L41 10.82l-16.59 2.65h-.08L8.46 12.19z" fill="#e3e3e3"></path> <path d="M59.63 31.82a3 3 0 0 0-3-3A5.48 5.48 0 0 0 46.79 26h-.37a4.42 4.42 0 0 0-.48 8.81h11.1a3 3 0 0 0 2.59-2.99zm-34.02.79A3.61 3.61 0 0 0 22 29h-.06a6.6 6.6 0 0 0-11.81-3.41h-.44a5.33 5.33 0 0 0-.58 10.62h13.37a3.6 3.6 0 0 0 3.13-3.6z" fill="#fff" stroke="#e3e3e3" stroke-miterlimit="10"></path> <circle cx="32.83" cy="32" r="10" class="fill-current-color" fill="#0079d6"></circle> <path fill="#fff" d="M36.89 26.93l-5.64 4.02-2.48 6.48 5.64-4.03 2.48-6.47z"></path> </g> </svg> </div> </div> <div class="media-content"> <p class="card-supertitle margin-top-none margin-top-xs-tablet">Overview</p> <a href="data-storage-requirements?view=li-lms-2024-11" class="card-title stretched-link has-external-link-indicator" data-linktype="relative-path">Data Storage Requirements</a> </div> </div> </div> </article> </div> <div class="column is-4-tablet is-4-desktop"> <article class="card is-full-height position-relative"> <div class="card-content display-flex"> <div class="media align-items-stretch"> <div class="media-left display-none display-block-tablet"> <div class="image image-64x64 has-text-azure" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64" preserveAspectRatio="xMidYMin meet"> <g data-name="Layer 1"> <path fill="none" d="M.04 0h64v64h-64z"></path> <path fill="none" d="M-.04 0h64v64h-64z"></path> <path d="M54.16 16v35a1.86 1.86 0 0 1-2.64 1.69 74.73 74.73 0 0 0-8.72-3.39C29.1 45 12 42.54 6.57 41.85A1.87 1.87 0 0 1 5 40V26.89A1.87 1.87 0 0 1 6.57 25c5.43-.7 22.53-3.1 36.23-7.46a76.6 76.6 0 0 0 8.72-3.3A1.85 1.85 0 0 1 54.16 16z" fill="#e3e3e3" fill-opacity=".3"></path> <path d="M32.16 46.19v1.47a6.28 6.28 0 0 1-6.28 6.28h-.81A7 7 0 0 1 18.12 47v-3.7" stroke="#c8c8c8" stroke-miterlimit="10" stroke-width="2" fill="none"></path> <path d="M59.05 33.44A7 7 0 0 1 49.56 40c-.18-2.07-.28-4.27-.28-6.54s.1-4.51.28-6.6a7 7 0 0 1 9.49 6.57z" fill="#919191"></path> <path fill="#c8c8c8" d="M52.3 15.44a.52.52 0 0 1 .52.53v35a.52.52 0 0 1-.52.52.59.59 0 0 1-.22 0A76.54 76.54 0 0 0 43.21 48c-13.88-4.41-31.42-6.86-36.47-7.5a.52.52 0 0 1-.44-.5V26.89a.53.53 0 0 1 .45-.52c6.47-.83 23-3.22 36.46-7.51a76.64 76.64 0 0 0 8.87-3.36.46.46 0 0 1 .22-.06m0-1.34a1.85 1.85 0 0 0-.78.18 76.6 76.6 0 0 1-8.72 3.3C29.1 21.94 12 24.34 6.57 25A1.87 1.87 0 0 0 5 26.89V40a1.87 1.87 0 0 0 1.62 1.85C12 42.54 29.1 45 42.8 49.3a74.73 74.73 0 0 1 8.72 3.31 1.83 1.83 0 0 0 .78.17 1.86 1.86 0 0 0 1.86-1.86V16a1.86 1.86 0 0 0-1.86-1.9z"></path> <path fill="#c8c8c8" d="M54.16 16v35a1.86 1.86 0 0 1-2.64 1.69 74.73 74.73 0 0 0-8.72-3.39V17.58a76.6 76.6 0 0 0 8.72-3.3A1.85 1.85 0 0 1 54.16 16z"></path> <circle cx="26.29" cy="21.3" r="9.8" class="fill-current-color" fill="#0079d6"></circle> <path fill="#fff" d="M26.3 15.36l1.47 4.54h4.77l-3.86 2.8 1.47 4.54-3.85-2.81-3.86 2.81 1.47-4.54-3.86-2.8h4.77l1.48-4.54z"></path> </g> </svg> </div> </div> <div class="media-content"> <p class="card-supertitle margin-top-none margin-top-xs-tablet">What's new</p> <a href="integrations/recent-changes?view=li-lms-2024-11" class="card-title stretched-link has-external-link-indicator" data-linktype="relative-path">What's New</a> </div> </div> </div> </article> </div> </div> </div> </section> <section id="conceptual-content" class="padding-block-lg"> <div class="uhf-container anchor-headings"> <h2 class="margin-top-none margin-bottom-sm">LinkedIn Marketing APIs</h2> <div class="columns is-multiline"> <div class="column is-6-tablet is-3-desktop"> <article class="card is-full-height"> <div class="card-content"> <p class="card-title color-text font-size-lg">Advertising</p> <p class="card-content-description">With Advertising APIs, streamline your campaign management, audience targeting, and track performance to optimize advertising efforts.</p> <ul class="has-line-height-reset margin-left-none margin-bottom-none margin-top-xs"> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="integrations/ads/getting-started?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Campaign Management</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="integrations/ads-reporting/getting-started?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Reporting and Analytics</a> </div> </li> </ul> </div> </article> </div> <div class="column is-6-tablet is-3-desktop"> <article class="card is-full-height"> <div class="card-content"> <p class="card-title color-text font-size-lg">Community Management</p> <p class="card-content-description">Efficiently manage and engage with their LinkedIn communities, enhancing social media presence and interactions on the platform.</p> <ul class="has-line-height-reset margin-left-none margin-bottom-none margin-top-xs"> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="community-management/community-management-overview?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Overview</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="community-management/organizations?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Page Access Management</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="community-management/organizations/events?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Create and Post Content</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="community-management/organizations/follower-statistics?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Page and Content Analysis</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="community-management/shares?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Shares & Social Stream</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="community-management/organizations/organization-social-action-notifications?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Monitor Mentions of Your Brand</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="community-management/shares/posts-atmention-search-api?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Mention a Member or a Brand</a> </div> </li> </ul> </div> </article> </div> <div class="column is-6-tablet is-3-desktop"> <article class="card is-full-height"> <div class="card-content"> <p class="card-title color-text font-size-lg">Lead Sync</p> <p class="card-content-description">Seamlessly synchronize lead data captured through LinkedIn Lead Gen Forms with customer relationship management (CRM) systems and simplify lead management and follow-up processes.</p> <ul class="has-line-height-reset margin-left-none margin-bottom-none margin-top-xs"> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="lead-sync/leadsync-overview?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Overview</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="lead-sync/leadsync?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Lead Sync</a> </div> </li> </ul> </div> </article> </div> <div class="column is-6-tablet is-3-desktop"> <article class="card is-full-height"> <div class="card-content"> <p class="card-title color-text font-size-lg">Matched Audiences</p> <p class="card-content-description">Reach specific audiences by uploading contact lists, website retargeting, or utilizing account targeting for more precise Ad campaigns on the platform.</p> <ul class="has-line-height-reset margin-left-none margin-bottom-none margin-top-xs"> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="matched-audiences/matched-audiences?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Overview</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="matched-audiences/create-and-manage-segments?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">DMP Segments</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="matched-audiences/create-and-manage-segment-users?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">DMP Segment Users</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="matched-audiences/create-and-manage-segment-destinations?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">DMP Segment Destinations</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="matched-audiences/create-and-manage-segment-companies?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">DMP Segment Companies</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="matched-audiences/create-and-manage-list-uploads?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">DMP Segment List</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="matched-audiences/website-visitors-retargeting?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Website Retargeting</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="matched-audiences/adsegments?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Ad Segments</a> </div> </li> </ul> </div> </article> </div> <div class="column is-6-tablet is-3-desktop"> <article class="card is-full-height"> <div class="card-content"> <p class="card-title color-text font-size-lg">Audience Insights</p> <p class="card-content-description">Provides valuable data and analytics to advertisers, helping you better understand and target your audience on the platform for more effective and tailored marketing campaigns.</p> <ul class="has-line-height-reset margin-left-none margin-bottom-none margin-top-xs"> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="integrations/ads/advertising-targeting/audience-insights-api?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">API Overview</a> </div> </li> </ul> </div> </article> </div> <div class="column is-6-tablet is-3-desktop"> <article class="card is-full-height"> <div class="card-content"> <p class="card-title color-text font-size-lg">Media Planning</p> <p class="card-content-description">Enables marketers to have a better understanding of investment delivery against valuable audiences and objectives</p> <ul class="has-line-height-reset margin-left-none margin-bottom-none margin-top-xs"> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="media-planning/media-planning-overview?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Overview</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="media-planning/media-planning-api?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Media Planning API</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="media-planning/media-plan?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Manage Media Plans</a> </div> </li> </ul> </div> </article> </div> <div class="column is-6-tablet is-3-desktop"> <article class="card is-full-height"> <div class="card-content"> <p class="card-title color-text font-size-lg">Conversions</p> <p class="card-content-description">Securely and accurately track and measure the impact of their LinkedIn ad campaigns by sending conversion event data directly to LinkedIn, to help optimize your advertising efforts.</p> <ul class="has-line-height-reset margin-left-none margin-bottom-none margin-top-xs"> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="conversions/conversions-overview?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Overview</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="integrations/ads-reporting/conversions-api?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Conversions API</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="conversions/getting-access-conversions?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Getting Access to Conversions API</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="conversions/deduplication?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Deduplication</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="conversions/enabling-first-party-cookies?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Enabling Click IDs</a> </div> </li> <li class="is-unstyled margin-bottom-xxs font-size-sm"> <div class="justify-content-flex-start display-flex is-fullwidth font-size-sm has-text-wrap"> <span class="icon font-size-md has-text-primary margin-right-xxs" aria-hidden="true"> <span class="docon docon-topic-concept"></span> </span> <a href="conversions/conversions-api-gtm-guide?view=li-lms-2024-11" class="has-external-link-indicator" data-linktype="relative-path">Google Tag Manager Server-Side Tagging</a> </div> </li> </ul> </div> </article> </div> </div> </div> </section> <section id="additional-content" class="padding-block-lg"> <div class="uhf-container anchor-headings"> <h2 class="margin-top-none ">Support and Developer Resources</h2> <p class="margin-top-none margin-bottom-sm">These resources can help you stay on top of new features, developer portal access, migrations, and deprecations.</p> <div class="columns is-multiline"> <div class="column is-6-tablet is-3-desktop"> <article class="card is-full-height position-relative"> <div class="card-content"> <a href="integrations/migrations?view=li-lms-2024-11" class="card-title stretched-link has-external-link-indicator" data-linktype="relative-path">Migrations</a> <p class="card-content-description">Stay on top of breaking changes related to migration.</p> </div> </article> </div> <div class="column is-6-tablet is-3-desktop"> <article class="card is-full-height position-relative"> <div class="card-content"> <a href="https://developer.linkedin.com/product-catalog/marketing" class="card-title stretched-link has-external-link-indicator" data-linktype="external">Developer Portal</a> <p class="card-content-description">Stay on top of the developer offerings though our portal.</p> </div> </article> 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